Podcasts about marketing show

Quiet Courage of the CMO There is a version of the marketing leader's job that looks great on a slide deck, and then there is the real thing. On this episode, we wanted to get at the real thing. Host Adam Turinas sat down with two marketing leaders who are currently in the middle of major company transformations, Erik Johnson, VP of Marketing at Harmony Healthcare IT, and Steffany Whiting, EVP of Marketing at iMethods. They are talking rebrands, ABM programs built from scratch, website overhauls, and bold calls about where to focus and where to pull back. The stakes are real for both of them. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

How to Build a Marketing Team That People Don't Want to Leave On this episode host Adam Turinas sits down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

A Practical Guide to Intent-Driven ABM and AI in Healthtech This episode is the final installment in a three-part miniseries on ABM and go-to-market strategy, and it is extremely practical. Host Adam Turinas is joined by guest Rehan Mirza, Chief Growth Officer at Verifiable, a credentialing automation platform that has lived through every stage of the ABM journey, from cold outbound blasting to sophisticated, intent-driven orchestration across a complex enterprise sales motion. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How to Connect Marketing to Revenue On this episode host Adam Turinas is joined by two guests who have done the real work of building a model that clearly connects marketing to revenue. First, Paula Cobb, VP of Marketing at AvaSure, a private equity-backed virtual care platform. Paula brings over 30 years of healthcare marketing experience and runs what she calls a peanut butter and jelly go-to-market model, where sales, marketing, and customer success are genuinely inseparable. What he find compelling about her perspective is how tightly she has wired marketing into product decisions and the fact that AI tools have essentially become named members of her org chart. His second guest is Alex Esquivel, VP of Marketing at Luma Health. Alex has an unusual background for a marketer. She came up through finance and operations, which gives her an unusually clear-eyed view of why the traditional MQL model was, in her words, doomed from the start. She describes what a genuinely revenue-accountable marketing model looks like in practice, including how she structures account-based motions, why she does not measure MQLs at all, and how she is moving from slow campaign cycles to fast, iterative content that responds to what buyers actually care about. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How Sales Leaders Cracked the ABM Code On this episode instead of talking to marketers about account-based marketing, host Adam Turinas sat down with two sales leaders who have built and executed ABM programs from the ground up. They bring sharp, practical views on what it actually takes to make ABM work. His guests are Clint Mooneyham, VP of Sales at Sagility, a healthcare operations company serving payers and providers, and Tony Mancuso, an enterprise sales leader on the growth team at Onymos, a Series A AI startup focused on diagnostic labs and precision medicine. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Over the last six months, Health Launchpad has seen inbound meetings grow by 89% year over year, direct and referral traffic increase by 3.6x, and session engagement run 35% longer from AI-sourced visitors. Perhaps most telling, prospects are regularly showing up to first calls already familiar with who they are and what they do, because they were found through ChatGPT or Claude, not through Google or any outbound campaign. On this episode, host Adam Turinas sits down with Mark Erwich, our Chief Strategy Officer, to walk through exactly how we got here and what you can do to see similar results. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How Intimate Events Drive Deeper Pipeline On this episode host Adam Turinas sits down with two guests who are doing something genuinely different in the world of healthcare events, and they represent two very different moments in the buyer journey. First, Jane Bogue, SVP and Chief Growth Officer at CHIME, gives a refreshingly honest take on how to get real value from a CHIME membership so that tomorrow's HIT buyers view you as partners. She also covers the mistakes that will guarantee you waste your investment. Then he talks with Jeremy Gottlich, Partnerships Lead at Elion Health. Elion is a research and intelligence platform focused on AI and emerging healthcare technology. They run intimate summits built around one very specific design principle: confirmed buying intent. Only health system leaders who are actively evaluating solutions in a specific category get invited, and vendor attendance is capped tightly. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

What Actually Makes Event Marketing Work in Healthtech Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. On this episode host Adam Turinas goes deep with two highly experienced and brilliant health tech marketers on their strategies for creating highly engaging events that deliver strong results: Lea Chatham, VP of Marketing at Heidi Health, and Aaron Bours, CMO at Hyro.

The Thought Leadership Gap in Healthtech A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would notice. On this episode host Adam Turinas and guest Adrianna Hosford discuss what great thought leadership looks like and how it happens. Adrianna Hosford is the Chief Communications Officer and Head of Marketing at Artera, the AI patient communication platform that just won Best in Class. She came up through corporate reputation at Ketchum, one of the world's premier PR firms, which means she brings a reputational lens to everything, and that changes how you see the problem. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

The AI Pipeline Growth Roadmap: Framework to Action If you've been following this series on AI and pipeline growth, this is the episode where it all comes together. Over the past five episodes, host Adam Turinas walked through four pillars of an AI-driven pipeline growth framework: signal intelligence, orchestration, execution and acceleration, and governance and learning. In this final episode, he wants to help you take action. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How To Revitalize Your Brand Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C-suite starts thinking about pipeline, not long-term equity. I know that instinct well. But on this episode, host Adam Turinas wants to make the case, through two genuinely sharp practitioners, that brand is not the soft stuff. It is what makes everything else in your marketing work harder, and how to make your brand an even stronger asset. He is joined by Arushi Awasthi, Director of Brand and Communications at Innovaccer, who lays the foundation for why B2B healthtech companies cannot afford to treat it as an afterthought. Then, Rebecca Whaley, Senior Vice President of Marketing at Nordic, shares how to actually revitalize and operationalize your brand inside a complex healthcare organization. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

What Does Your AI Know? The Governance Framework for AI-Powered Pipeline Growth On this episode host Adam Turinas continues his series on using AI to grow your pipeline. In this episode, He is taking a deep dive into a topic that many marketers mistakenly treat as a boring compliance chore: governance and learning. In the high-stakes world of healthcare technology, where trust is our primary currency and sales cycles are long and fragile, governance is not just about risk management. It is a foundational pillar that can actually improve the quality of your marketing and provide a genuine competitive advantage. I share my own experiences from building the HLP Brain at Health Launchpad, including the surprising lesson that governing for substance rather than style leads to more credible and persuasive content. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Pipeline Optimization Revisited On this episode host Adam Turinas is revisiting one of our most popular and enduring discussions on pipeline optimization. Last year, guest host Mark Erwich led a deep dive into pipeline optimization and deal acceleration, featuring expert insights from healthcare tech marketing leaders Amy Swanson and Michael Passanante. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

AI-Enabled Growth – Execution and Acceleration On this episode host Adam Turinas is joined by Chris Marin, Associate VP of Digital Marketing at Inovalon, for a deep dive into how AI is moving from an experimental science project to a core piece of operational infrastructure. Chris brings a technologist's perspective to marketing and shares practical ways his team is using integrated AI systems to change how they get work done. They explore the critical distinction between automation and acceleration, focusing on how to compress the time between a market signal and an intelligent response without hitting a wall. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

How to Create Memorable Trade Show Experiences in Healthcare On this episode host Adam Turinas is joined by two of his colleagues from Health Launchpad, Design Lead Pepper Fee and Account Director Amy Hamilton. Both Amy and Pepper bring decades of experience in healthcare IT marketing and design to the table, having managed everything from massive trade show booths for global corporations to high impact activations for startups. They discuss why the traditional obsession with lead volume often misses the mark, and how to reframe events as tools for building and growing human relationships in an increasingly digital world. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Orchestration – The Decision Layer of AI Growth On this episode host Adam Turinas is diving into the “decision layer” of AI: Orchestration. This is where AI moves beyond just observing behavior and starts shaping how your go-to-market pipeline actually responds. He'll walk through a realistic healthtech scenario involving a complex sale to a hospital system to show you how orchestration works in the real world. He'll discuss how AI helps you prioritize accounts based on patterns rather than intuition, routes leads with actual conditional logic, and designs responses that coordinate multiple personas without creating chaos. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Surviving and Thriving in 2026 On this episode host Adam Turinas is joined by his two colleagues and fellow Health Launchpad principals, Mark Erwich and Matthew Piette, for a conversation about what it means to be a marketing leader in healthcare right now. They explore how the industry is moving from the traditional triple aim toward what we call the quintuple squeeze, where providers face intense pressure from regulatory changes, margin constraints, and severe staffing shortages. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

AI and Signal Intelligence On this episode host Adam Turinas dives into the critical first pillar of using AI to grow your pipeline: signal intelligence. He explains why interpreting patterns of behavior across entire accounts is far more valuable than simple lead scoring or tracking individual clicks. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Right-Sized ABM with Brianna Miller On this episode host Adam Turinas welcomes Brianna Miller, the Director of Demand Generation at Cohere Health, to tackle one of my favorite subjects, Account-Based Marketing (ABM).They discuss why ABM does not have to be a massive investment in time and dollars. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

The AI Pipeline Growth Gap On this episode host Adam Turinas is kicking off a new series with a simple warning: mind the gap. Specifically, he is addressing the AI Pipeline Growth Gap, which is the massive disconnect between using AI for tactical content creation and using it to actually generate revenue. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Why Education is Your Best Marketing Strategy for 2026 On this episode host Adam Turinas welcomes John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsored content in our industry. On this episode, they explore how the market has shifted away from simple display advertising toward educational storytelling that builds genuine trust with buyers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Context is Everything On this episode host Adam Turinas dives into the Model Context Protocol (MCP). While it sounds technical, understanding MCP is actually a critical business strategy. It acts as the rules of engagement that allow your AI to access the right data, tools, and brand guidelines safely and effectively. He explain why context architecture is going to matter much more than which specific AI model you use and how getting this right is essential for risk management and accuracy in the healthcare industry. If you want to move beyond generic AI outputs to creating a true competitive advantage, this episode breaks down exactly how to do it. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Welcome to a special New Years edition of the podcast! As we kick off a new year, we're revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond.This episode is a powerful reminder that podcasts aren't just another content channel. They're a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.In this episode, we delve into:Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.✨ As we move into 2026 and beyond, it's time to break old myths, drive real impact, and connect with people in ways that actually matter.

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, taking a moment to slow down, reflect, and send some genuine holiday love your way. No guests, no agenda just a heartfelt solo episode centered on gratitude, connection, and why you and what you do truly matter.As the year winds down, I'm sharing reflections on how gratitude has become a powerful antidote to anxiety, fear, doubt, and frustration, especially during the holidays. This episode is about more than feeling thankful; it's about expressing it openly and building a culture of appreciation in our work, our marketing, and our lives.In this episode:

Healthtech Marketing Predictions for 2026 On this episode host Adam Turinas closes out the year by looking forward. In this episode, you'll hear a range of voices from across healthtech marketing, growth, PR, podcasting, and the Health Launchpad team as they share what's already starting to shift beneath the surface—and what that means for the year ahead. Some of the predictions may feel inevitable. Others might make you a little uncomfortable. That's usually a good sign. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

AI Quick-Take: What's All The Fuss About Gemini? On this episode host Adam Turinas discusses the buzz around Gemini 3, Google's LLM. He digs into Google's big announcement and tries to get past the hype to what it really means for healthtech marketers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies?In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thrive. With deep experience navigating resource constraints, motivating teams, and driving performance in uncertain conditions, Matt sheds light on what it truly means to lead in high-pressure marketing environments.He breaks down why simply letting people achieve what they believe is possible is no longer enough. Instead, leaders must set higher expectations, push teams beyond their comfort zones, and foster a culture where adaptability and innovation aren't just encouraged, they're essential. We also explore the critical role of transparency, creative problem-solving, and clear communication in helping marketers stay resilient and effective, even when the odds aren't in their favor.In this episode, we cover:Rising expectations paired with shrinking budgets and what that means for B2B marketers trying to hit ambitious targets.Why leaders need to challenge teams to stretch beyond perceived limits, not just maintain the status quo.How transparency around constraints can open the door to creative solutions and stronger team collaboration.The growing importance of adaptability, experimentation, and resilience as core marketing competencies.The leadership mindset required to navigate uncertainty, motivate teams, and drive performance despite limited resources.If you're ready to strengthen your leadership approach and help your marketing team excel, even in the most challenging environments, this episode is packed with insights you won't want to miss!

Building a Brand in Healthcare's Most Competitive AI Market On this episode host Adam Turinas discusses with friend and healthtech marketing leader, Lea Chatham, what it takes to create and build a strong brand. They discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. They start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

AI Quick Take - AEO vs SEO On this episode host Adam Turinas discusses if Answer Engine Optimization (AEO) is really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question has been nagging at him for weeks, and in this AI Quick Take he tries to answer it. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Building Resilience in Healthcare Marketing On this episode host Adam Turinas discusses, with Mark Erwich, Health Launchpad Chief Strategy Officer, the mounting pressures on hospitals and IDNs, from shrinking margins and labor shortages to an onslaught of regulatory changes, including OPBBA, Medicaid work requirements, and ACA cuts. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark and I discuss "the perfect storm" facing healthcare providers, and why traditional growth-focused messaging is no longer resonating with buyers. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can a smarter email strategy, not just more emails, transform your customer engagement and revenue?In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need to scale their email performance without overwhelming their audiences.Megan breaks down why blasting your list with more emails isn't the path to growth. She reveals the importance of targeted, timely messaging and why understanding your audience segments, especially your highest-value buyers, is essential. Megan also dives into the massive, often untapped potential of automated flows, the importance of clear design and strong calls to action, and how to use data and testing to continuously refine your communication strategy.In this episode, we cover:More emails don't mean more revenue, over-sending can actually suppress engagement. Targeted, timely messaging that speaks to audience needs will always outperform sheer volume.Measure your campaigns and automated flows against industry benchmarks to understand what's truly working. If metrics like engagement and revenue exceed standards, you're on the right track.Flows like abandoned checkout, onboarding, and post-purchase journeys can generate up to half of your email revenue when optimized. Review them regularly to keep content relevant and high-performing.A clear message, strong visual hierarchy, and a call to action above the fold dramatically increase reader engagement. You have only seconds to capture attention, make the main point obvious fast.Not every A/B test will be groundbreaking, but consistent experimentation leads to steady improvement. Focus on refining what works rather than constantly reinventing your email strategy.If you're ready to upgrade your email marketing with strategies that are both practical and proven, this episode is packed with insights you won't want to miss!

On this episode of Christopher Lochhead: Follow Your Different, Christopher yielded his host chair as he joined Tom Schwab in The Podcast Interview Marketing Show to discuss the rise of the Creator Capitalist. Through their dialogue, Christopher Lochhead and Tom Schwab explored why the foundational model of “knowledge work” is swiftly becoming obsolete in the age of artificial intelligence. More importantly, they charted a path forward for professionals and entrepreneurs seeking to not just survive but thrive by transitioning from knowledge workers to what Lochhead calls “creator capitalists.” This episode unpacked how AI is upending the value of existing knowledge, why declaring and differentiating your value matters more than ever, and how podcasts exemplify and enable the new rules for standing out in a commoditized world. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   AI and the Death of the Knowledge Worker A core theme throughout the conversation is Lochhead's assertion that the traditional knowledge worker is now on an “already dead” trajectory. Echoing Peter Drucker's concept from seventy years ago, Lochhead dissected the evolution of knowledge work: those who acquire valuable knowledge and are paid to apply it to achieve outcomes. For decades, professions like law, medicine, and accounting thrived on this value proposition. But as Lochhead put it, “AI makes the value of existing knowledge closer to zero every day, and it makes the ability to apply existing knowledge easier, cheaper, and closer to zero.” As machine learning and generative AI like ChatGPT and Claude can instantly synthesize and apply troves of information, merely applying knowledge is no longer a competitive edge. In Lochhead's words, “If you rely solely on applying existing knowledge to get paid, you're already behind the curve.” The world's next wave of success stories won't be those who can recite best practices or historical information; instead, it'll be pioneers who create entirely new categories, products, and perspectives.   Declaring and Defending Your Value in a Commoditized Marketplace This paradigm shift has profound implications for how expertise and content are valued. Schwab and Lochhead explore the necessity, not just of creating new value, but of unmistakably declaring it to the market. Lochhead's release of his book “Lightning Strike Marketing”—priced defiantly at $100—became a case in point. The rationale wasn't greed, but a strategic effort to defend the book's value and signal that it's not merely recycled or commoditized information. Lochhead observed, “Unless you declare you are valuable, you will be devalued by AI.” The traditional model, where business books have hovered at the $25 mark for decades, fails to align pricing with the value delivered and only invites further commoditization. By staking out a bold price point, the book became a "lightning strike" in its own right. The move generated word of mouth, forced a choice for buyers, and ultimately achieved bestseller status on Amazon for global marketing books. At the heart, the message is clear: creators who want to lead must not only generate differentiated intellectual property but stand firm against the eroding forces of commoditization. “Better invites a comparison; different forces a choice,” Lochhead added, marking the essential blueprint for becoming a category of one.   Podcasts and Category Design: The New Playground for Net New Value A recurring motif, interwoven through both Christopher Lochhead's and Tom Schwab's journeys, is the unique power of podcasts as both a proving ground for new ideas and a channel for building “relationship and reputation capital.” In contrast to AI-generated summaries or formulaic blog posts, podcasts uniquely foster authentic, serendipitous dialogue between real human beings.

Episode 205 - AI, Soft Business Skills, Social Media, Branding and More In this episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and teaching, expresses gratitude for veterans, and emphasizes the importance of networking and personal branding in today's digital age. He discusses the role of AI in content creation, the significance of soft skills in the workplace, and shares insights from his experiences with the American Marketing Association Boston. Bob also touches on his passion for running and how it serves as a therapeutic outlet for him. The episode concludes with a call to action for listeners to connect with him and leverage their networks. Takeaways Bob expresses gratitude for veterans on Veterans Day. Teaching has become a significant part of Bob's career. Networking is crucial for professional success. Personal branding is essential in the digital age. AI can assist in content creation but should not replace personal touch. Running serves as a therapeutic outlet for Bob. Soft skills are increasingly important in the AI era. Bob encourages listeners to build their networks both online and offline. Creating content helps individuals stand out in a crowded market. Bob is available for mentorship and support. Chapters 00:00 Introduction and Gratitude for Veterans 03:08 Bob's Journey in Marketing and Teaching 05:57 The Importance of Networking and AMA Boston 09:12 Building a Personal Brand Online 11:59 The Role of AI in Content Creation 15:13 Running as a Personal Outlet 17:58 The Importance of Soft Skills in the AI Era 29:59 Conclusion and Call to Action Conclusion Bob Cargill's Marketing Show episode 205 offers a wealth of wisdom for anyone looking to enhance their marketing journey. From the significance of networking to the power of personal branding, Bob provides actionable insights rooted in his extensive experience. Remember, success is not just about what you know but also about who you know and how you present yourself to the world. Stay connected, keep creating, and embrace the challenges ahead.  

AI Browsers Are Coming for Your Buyer Journeys On this episode host Adam Turinas discusses the challenge of buyers control of the buying process, and they don't want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport's people-first culture and commitment to high-quality translation services.  The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific expertise and cultural context that only professional linguists can provide. Michelle also unpacks best practices for global marketing, from clearly defining the ideal customer profile (ICP) to maintaining brand authenticity across markets and aligning sales and marketing efforts for impact. She emphasizes the role of customer feedback in shaping strategies and offers practical advice for companies scaling internationally.  What You'll Learn in This Episode: Why professional translation is critical for technical and culturally nuanced content The risks of relying too heavily on automated, low-cost translation tools How to maintain brand consistency and authenticity across global audiences

Our AI Story - Episode 100! On this episode host Adam Turinas discusses their milestone 100th episode of The HealthTech Marketing Show, He reflects on the journey to reach this point and share something they have never done before—opening up about what they have been building at Health Launchpad with AI. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.In this episode, we cover:Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadershipIf you're ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won't want to miss!

AI-First Marketing at Scale On this episode host Adam Turinas talks to Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

What if cold calling isn't dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.In this episode, we cover:Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn't dead, this episode is packed with real-world tactics and takeaways you can use today.

AI Quick Take – Marketing Leader to AI Agent Builder On this episode host Adam Turinas talks to Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

How can structured brainstorming and rapid testing transform your team's creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.In this episode, we cover:Why suspending judgment in brainstorming unlocks better ideasHow to prioritize using the ICE framework (Impact, Confidence, Ease)The importance of testing ideas quickly with clear success and failure criteriasHow to avoid unproductive iteration and pivot with purposeActionable strategies for team leaders to create a more innovative cultureIf you're ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won't want to miss!

AI Cohort Research – State of AI in Healthtech Marketing On this episode host Adam Turinas talks to HEALTH Launchpad's team Mariana Small, Elena Putilina, and Amy Swanson about their irst-ever AI Cohort project. Hear about the healthcare marketing findings. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today's tech-saturated world?In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to the basics is more important than ever, even in the age of AI and automation.We dig into the myth that technology can solve everything, and why chasing trends without a clear strategy is a major growth killer. Brendan reveals how setting structured goals, aligning your sales and marketing efforts, and fostering a culture of accountability and collaboration can significantly improve business outcomes. With practical takeaways and real-world examples, this episode is a must-listen for leaders looking to cut through the noise and refocus on what truly moves the needle.In this episode, we cover:Why AI is a tool, not a replacement, for business fundamentalsThe danger of chasing shiny objects and losing focusHow to align sales and marketing through shared goals and regular review cyclesThe power of structured planning: 3-year, 1-year, and 90-day goal settingIf you're ready to refocus your business strategy, realign your teams, and make smarter decisions in a tech-driven world, this episode is packed with insights you can apply immediately.

AI Quick Take – Digital Twinning On this episode host Adam Turinas looks at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twins. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can AI drive real impact in your marketing and sales teams beyond just ROI?In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.Craig challenges the misconception that AI isn't delivering results, explaining why the focus shouldn't be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.In this episode, we cover:Why AI's true short-term value is productivity, not just ROIHow marketing teams are using AI for tasks like drafting messaging and conducting researchThe three phases of AI adoption and what they mean for your businessThe emergence of the “go-to-market engineer” and why this role is critical for AI successIf you're ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won't want to miss! 

AI Quick Take: Mastering Prompt Engineering On this episode host Adam Turinas explores the critical concept of prompt engineering. This skill is fundamental in transforming how you use AI tools like ChatGPT, Claude, and Perplexity in your professional work. Most people are using these robust AI systems like glorified search engines, but to unlock their full potential for marketing, sales enablement, and content creation, mastering prompt engineering is essential. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

AI Quick Take: Model Mania On this episode host Adam Turinas attempts to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels like the mid-'90s browser wars all on steroids, with multiple companies vying for dominance, each with its own approach and philosophy. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/