Podcasts about marketing show

How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill's framework for turning trade shows into high-performing lead gen channelsIf you're ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won't want to miss!

This is Dave Mastovich, and you're listening to the No Bullsh!t Marketing Show. Leaders say they want growth, but when it comes time to invest in marketing, they freeze. Why? Because they don't really understand marketing—and worse, they're afraid of it. In this episode, Dave breaks down where that fear comes from, what it's costing your company, and how to fix it.Most leaders are wired for efficiency. They come up through sales, operations, or finance—roles where ROI is tangible and results are easy to measure. But marketing is an effectiveness function. It's different. And different creates discomfort, which leads to fear. That fear shows up in all kinds of ways: hiring someone fresh out of college and expecting them to "handle marketing," thinking marketing is just about making things look pretty, getting burned by vendors who oversell and underdeliver, treating marketing as a cost rather than a strategic investment, or micromanaging based on gut feelings instead of data and strategy.Dave shares a powerful real-world story about a $15M company whose CEO made those exact mistakes. After breaking down what real marketing requires—strategy, creative direction, SEM, SEO, content development, internal storytelling, lead generation, and more—the CEO responded with a line Dave's heard many times before: “That's the best explanation of marketing I've ever seen.”Real marketing is measurable. It's strategic. It drives both brand and demand. But only if you stop viewing it as fluff or an afterthought. Dave challenges you to treat marketing like any other core function in your business. Build a smart mix of internal and external resources. Invest in strategy and creative direction. And most importantly—stop letting fear run your marketing mindset.If you're ready to rethink how marketing works and finally make it work for your company, reach out. MASSolutions is here to help.Connect with Dave:

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

How does persistence and engagement drive podcasting success in the oil and gas industry?In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and supportMark critiques the industry's overemphasis on vanity metrics like downloads and clicks, arguing that revenue-driven metrics are much more valuable. He highlights the importance of engagement, using examples like Buc-ee's gas stations, which excel at customer and employee satisfaction through quality interactions and strong engagement.In this episode, we cover:Why vanity metrics like downloads and clicks are less important than revenue-driven metricsThe importance of building strong engagement with your audienceHow evolving trends like AI and video formats are shaping podcastingInsights from Mark's diverse career, from the Marine Corps to thought leader in oil and gas podcastingThe need for alignment between sales and marketing strategiesIf you're looking to understand how engagement, persistence, and the right metrics can transform your podcasting strategy, this episode is packed with valuable takeaways you don't want to miss!

How can businesses overcome marketing myths and embrace AI advancements?In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguing that fear and resistance to change are often the real obstacles.Andrea dives into the impact of AI on marketing strategies, revealing how businesses can leverage AI advancements even in the face of messy data. She also highlights the importance of fostering team engagement when integrating AI into marketing processes.In this episode, we cover:How fear and resistance to change impact business innovationWhy businesses should embrace AI advancements, even with messy dataThe critical role of team engagement in AI integrationThe future of SEO, content marketing, and evolving marketing playbooksIf you're ready to unlock the potential of AI and overcome innovation hurdles, this episode is packed with valuable insights you won't want to miss!

How can advanced marketing and sales strategies drive success in mega deals?In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses dealing with high-complexity sales.Christopher breaks down the problems with over-engineered marketing and sales stacks and explains why integrating these fields is crucial for success. He introduces key practices like multi-channel media targeting, stakeholder mapping, and the concept of ‘deal orchestration,' which simplifies complex sales processes and enhances execution.In this episode, we cover:The challenges with over-engineered marketing and sales stacksHow integrating marketing and sales can help businesses scale commerciallyChristopher's ‘gym flow' method for building long-term client relationships through subtle engagement, rather than aggressive sales tacticsWhy relationship-focused strategies are more effective than brute-force approachesHow Megadeals' Deal Orchestration Platform consolidates multiple tools into one cost-effective solution for managing high-complexity salesIf you're navigating complex sales or looking to refine your approach, this episode is packed with actionable insights you won't want to miss!

How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.In this episode, we cover:Why laying the groundwork before hiring a Demand Gen leader is crucial for successHow establishing a sales process and developing clear product positioning set the foundation for growthWhy understanding your ICP and building solid content operations ensures scalable successAnthony's advice on the importance of consistent, quality efforts and relationship-building for long-term growthIf you're looking to effectively scale your business, this episode is packed with actionable insights that you won't want to miss!

How can community-building transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community-building.Paul discusses why traditional marketing methods—especially relying heavily on paid ads—are no longer as effective as they once were. He explains how building communities that genuinely solve customer problems, rather than just focusing on generating leads, can result in more meaningful, long-term growth.In this episode, we cover:Why traditional marketing is failing and what to do about itThe importance of building authentic communities and fostering customer relationshipsCreating a sense of belonging through intentional community-buildingHow understanding customer pain points leads to better solutions and stronger engagementThe role of community in driving brand loyalty and awarenessIf you're ready to shift your marketing strategy and build a stronger, more engaged community, this episode is filled with actionable insights you won't want to miss!

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.comIn this episodeBeing backNew format for 25What's happening nextThanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. FreebiesSocial media marketing posting checklist Practical Snacks Mini-series PlaybookResources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.Ways you can support this show

How can you host successful webinars and live events that engage your audience?In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity to partnering with others, Jane provides actionable strategies for maximizing the value of your virtual events.Jane discusses the importance of rebranding the term "webinar" to keep it fresh and relevant, debunking the myth that webinars are outdated. She also emphasizes the benefits of repurposing webinar content, ungating recordings, and incentivizing attendance through charitable donations.In this episode, we cover:How to make your webinars more engaging and interactiveThe importance of repurposing content and ungating recordingsThe power of incentivizing attendance through charitable donationsJane's personal journey into marketing and her advice for young marketers.If you're looking to level up your webinar strategy and make your virtual events stand out, this episode is packed with valuable insights you won't want to miss!

How can brand positioning and messaging elevate your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.In this episode, we cover:How to leverage brand attributes for differentiation and customer engagementThe importance of problem-solving in your messaging strategyWhy rebranding might be necessary and how to approach itThe distinction between advertising copy and content marketingPractical advice on conducting brand audits and aligning your team around a compelling missionIf you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!

How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.In this episode, we cover:The importance of understanding customer insights in marketingHow focusing on customer experience, brand truth, and onboarding drives business successPractical tips for conducting customer interviews and applying those insightsHow Carlos' company helps businesses implement these essential marketing practicesIf you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!

How can integrating brand and demand marketing lead to sustainable growth?In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and revenue targets. She also discusses the common pitfall of shiny object syndrome and why continuous experimentation and iteration are crucial for long-term success.Agatha emphasizes the value of a strong feedback loop between marketing and sales, the role of calculated risks in marketing, and the incredible potential of AI tools to drive future marketing innovations. Drawing from her extensive experience across both large and small brands, Agatha offers expert tips on resource management and how to effectively prioritize marketing efforts. In this episode, we cover:The importance of integrating brand and demand marketing for growthHow to avoid the trap of shiny object syndromeThe power of continuous experimentation and iteration in marketing strategiesWhy a feedback loop between marketing and sales teams is crucialEffective resource management and prioritization strategiesIf you're looking for actionable insights on how to elevate your marketing strategy and grow your brand, this episode is packed with valuable advice you won't want to miss!

How can marketing transform high-tech industries and bridge the gap between engineering and sales?In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies.Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes.In this episode, we cover:The importance of integrating marketing into engineering-driven companiesDebunking the myth of ‘build it and they will come' and the need for strategic marketingNavigating long sales cycles and relationship-building in technical salesBuilding effective marketing teams in engineering-focused companiesLeveraging global insights and face-to-face interactions for business successIf you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won't want to miss!

Why might hiring junior sales reps be the best first step for scaling your business?In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B startups. JP explains the common pitfalls of relying too much on senior hires and highlights the benefits of investing in junior talent who can grow with your company.They also discuss the importance of creating strong foundational sales processes and pitch decks, aligning your team with company culture, and how to maintain a healthy work-life balance for long-term success. To wrap up, JP offers practical advice for CEOs and business owners on how to transition from founder-led sales to a scalable, sustainable growth model.In this episode, we cover:Why junior sales reps can be a smarter choice for early-stage B2B startupsHow building foundational sales processes and pitch decks drives growthThe role of company culture in scaling sales effortsTips for transitioning from founder-led sales to scalable growthIf you're looking to scale your business effectively, tune in for expert strategies and tips that will set you up for lasting success!

How can building genuine customer relationships improve your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships.Wendy explains why simply pushing for more leads isn't enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing.In this episode, we cover:Why building authentic relationships is key to long-term successHow understanding the customer journey can enhance your marketing approachThe power of thoughtful, human-centered contentThe impact of personal touches like handwritten notes and giftsThe dangers of over-relying on automation in client interactionsIf you're ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won't want to miss!

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

How can prioritizing employees and customers lead to long-term marketing success?In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity.Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions.In this episode, we cover:How prioritizing employees and customers can fuel long-term marketing successThe role of customer advisory boards in shaping effective marketing strategiesWhy employee engagement is critical to building a thriving marketing cultureThe impact of generative AI on marketing innovation and efficiencyHow CMO Huddles offers a unique support system for marketing leadersIf you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won't want to miss!

How can you build a successful board career and leverage your professional network?In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company. Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on how to build a board career and leverage your skills for success.Naomi discusses the importance of building a strong professional network, especially for those looking to secure board positions. She breaks down the misconception that CMOs can't join boards and highlights the critical skills CMOs bring, including digital expertise, financial acumen, and crisis management.In this episode, we cover:How to build and maintain a professional network for board career successWhy CMOs are valuable assets to boards and the skills they bringThe personal and professional benefits of joining a boardNaomi's advice on preparing for board roles, including branding, confidence, and networkingHow boards strategically select members based on expertise and diversity of thoughtNaomi's career journey and how taking opportunities can lead to greater growthIf you're looking to take your career to the next level and explore board opportunities, this episode is packed with insights from one of the top experts in the field!

How can building genuine relationships transform your marketing strategy?In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who's helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris's research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.In this episode, we cover:Why understanding your audience and building authentic relationships is key to marketing successHow the 12 Steps of Intimacy can be applied to deepen customer engagementThe dangers of transactional marketing and how to avoid themActionable tips for amplifying your voice and growing your influenceHow trust and long-term relationships create lasting value for your brandIf you're looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.

How can YouTube SEO and video strategy supercharge your content growth?In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the platform.Vicki breaks down why simply uploading videos and walking away isn't enough. She discusses the critical role of SEO in YouTube success, including the importance of strategic keyword use in your titles, descriptions, thumbnails, and transcripts. Vicki also dives into the power of creating engaging thumbnails, selecting the right tags and hashtags, and why aligning all video components is essential for strong SEO.In this episode, we cover:How SEO can boost your YouTube visibility and engagementWhy optimizing titles, descriptions, and thumbnails is key to successThe impact of analytics and how to re-evaluate thumbnails and titles post-uploadVicky's new lead generation course designed to help businesses use YouTube to drive growth and salesIf you're ready to take your YouTube game to the next level, this episode is full of actionable insights you won't want to miss!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Vicki:LinkedIn: https://www.linkedin.com/in/vickioneill/ OpusClip (Affiliate): https://www.opus.pro/?via=e5361c Website: https://www.vickioneill.com/ Podcast: https://videomarketingmadesimplepodcast.com/ Book: https://www.amazon.com/dp/B0D4CLJMS2 Bio Link: https://bio.link/vickioneill Youtube: https://www.youtube.com/vickioneillTwitter: http://www.twitter.com/vickioneill Instagram: https://www.instagram.com/vickioneill/# Facebook: https://www.facebook.com/VickiONeillCom/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Youtube: https://youtu.be/3gROfAf6Bm0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How can strategic partnerships and long-term relationship-building drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships work beyond just revenue share—focusing instead on creating joint value propositions that genuinely benefit customers.We also explore how AI is reshaping the way partner operations are scaled and how proactive engagement and continuous communication can turn a partnership into a long-term success.In this episode, we cover:The Three for Three Play: How shifting focus from revenue to value creation leads to stronger, more sustainable partnerships.Building long-term partnerships: Zak's approach to proactive engagement, constant communication, and offering dedicated support to ensure mutual success.How AI is transforming partner operations, improving customer support, and making client transitions easier through automation.The importance of Zak's "Go for it" philosophy—taking risks and prioritizing mutual value in partnerships.If you're looking to elevate your partner programs and build meaningful, long-lasting relationships that truly drive business growth, this episode is packed with insights you won't want to miss!

How can strategic marketing partnerships and long-term planning drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales.Kyle emphasizes the importance of long-term investment over short-term gains, cross-team alignment to meet business goals, and the value of market research in crafting effective strategies. We also discuss how AI is transforming marketing and the need to adapt strategies to better understand and engage your target audience.In this episode, we cover:Why marketing should be viewed as a key business partner, not just a sales functionThe role of market research and long-term strategy in business growthHow AI and data can help marketers connect with their audience more effectivelyThe power of patience, planning, and continuous learning for sustained successIf you're looking to elevate your marketing strategy and create lasting business impact, this episode is packed with insights you won't want to miss!

What's the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals?In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strategies for companies at every stage of growth, from early-stage startups to those preparing for an IPO.Kevin discusses the critical milestones SaaS companies need to hit and the leadership needs that evolve as they scale. He shares insights on aligning marketing metrics like LTV (Lifetime Value) and CAC (Customer Acquisition Cost) with broader organizational goals, stressing why these metrics are far more valuable than vanity statistics. We also debunk the myth that marketing leadership tenures need to be short, and Kevin explains how to adapt your marketing strategy as the company grows.The conversation covers several key trends, including the rise of AI in marketing, the ongoing evolution of account-based marketing (ABM), and how SaaS companies can leverage these innovations to stay competitive. Kevin also offers practical advice for marketers and business leaders, discussing how to shift from founder-led sales to a more robust marketing and sales structure. He emphasizes the importance of continuous learning through books, podcasts, and white papers to stay ahead in a fast-paced industry.

Send us a textLeadership is about influence, and today's guest, James Hurst, demonstrates how to lead with purpose in the digital age. In this episode, I sit down with James, founder of The Marketing Show and a top affiliate for HighLevel, to explore the transformative power of marketing automation strategies. From his early leadership journey in Warsaw, Poland, to his transition from software engineer to entrepreneur, James shares how he leverages tools and technology to scale businesses without sacrificing integrity.We discuss the nuances of thought leadership, the critical shift from ClickFunnels to HighLevel, and how to stay ahead in a rapidly evolving industry. With a focus on evergreen strategies, AI innovations, and timeless lessons from books like Meditations by Marcus Aurelius, this conversation offers actionable insights for anyone looking to enhance their marketing and leadership skills.If you're ready to unlock the potential of marketing automation and lead with authenticity, this episode is a must-listen!Connect with James Hurst: James Hurst is a wealth of knowledge when it comes to marketing automation and leadership in the digital space. Connect with him on Facebook or explore The Marketing Show to gain insights that can transform your business. Books Mentioned:Meditations by Marcus Aurelius Join the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it's essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you're in B2B, B2C, or emerging sectors like web3 and crypto, Steve's journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.

In this episode of The Founder-Led Marketing Show, host Finn Thormeier interviews Tom Hunt, founder and CEO of Fame, a B2B podcasting agency. Tom shares his incredible journey of building a thriving business using the power of LinkedIn and podcasting. Discover how he organically grew his LinkedIn following from 25,000 to over 170,000 in just one year. Tom reveals his five-step strategy for creating viral posts, emphasizing the importance of persuasive writing, consistent engagement, and smart topic selection. He also shares the secrets behind his most successful posts, like the one that garnered 26 million impressions, and how he manages the overwhelming response. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your LinkedIn game and unlock exponential growth for your business.

Are in-person events still relevant in 2025?In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth.Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference.If you're in marketing or looking to improve your event strategy and customer engagement, Nick's practical advice will help you take your efforts to the next level.Key Topics Covered:Importance of brand consistency across all customer interactionsWhy live events still matter in 2025Tips for building a successful event marketing strategyThe power of personal connections in business growthHow to effectively rebrand your companyDon't miss out on these expert insights—subscribe for more marketing tips and tricks, and let's keep the conversation going in the comments below!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Nick:LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/ Company website: http://www.sightview.com/   Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow

In this action-packed episode of The Hard Corps Marketing Show, I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) platforms, and the importance of focusing on orchestration, data quality, and a back-to-basics approach.One of the key takeaways in this episode is how relying too heavily on ABM platforms and Martech tools can lead to disconnected, siloed marketing efforts that fail to connect with the customer journey. Steve emphasizes the critical need for a more integrated, human-centered approach to marketing — one that focuses on orchestration, clear messaging, and truly understanding your Ideal Customer Profile (ICP). We explore key topics like:The truth about ABM platforms: Overpromised, underdelivered?The power of marketing orchestration and data qualityBuilding a strong foundation with your Ideal Customer Profile (ICP)The evolving Martech landscape and where to focus your effortsReal-world advice for refining your B2B marketing strategyWhether you're a seasoned marketer or just starting out, this episode is packed with actionable insights, candid opinions, and strategies to help you elevate your B2B marketing game.

Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More  In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media and more. I also share a couple of good marketing-related stories, one about seeing this ridiculously awesome "selfie station" in front of a store, Rustic Marlin, at Faneuil Hall Marketplace, and another about an ad I heard recently that inspired me with the words, "The World Revolves Around You." 

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, reflecting on the importance of YOU and the incredible impact you have in the world. No guests today—just a heartfelt rant on gratitude, connection, and why marketing and what you do really matters.In this episode:

How can building a strong community help elevate your marketing strategy and keep your brand relevant in today's competitive landscape?In this episode of The Hard Corps Marketing Show, we dive into the essential role that community plays in modern marketing. I sat down with Derek E. Weeks, Chief Marketing Officer at Katalon, to explore how building and nurturing communities can be just as crucial as focusing on product and brand.Derek shares insights from his experience creating successful communities like All Day DevOps and Katalon's community, highlighting the core principles of relevance, consistency, and trust. He challenges the common misconception that marketers need to constantly pitch products, advocating instead for genuine engagement and helpful interactions.In this episode, we'll discuss:The critical role of community in driving marketing successHow community-generated content can keep your brand relevant and top-of-mindThe importance of trust and consistency in building lasting connectionsIf you're looking to grow your marketing efforts through authentic connections and long-term engagement, this episode is a must-listen!

In this eye-opening interview, Mark Brandau, CMO of Brightmine, shares his expert insights into the rapidly evolving world of marketing. Mark breaks down the "vending machine myth"—the outdated notion that marketing can be a simple, transactional process—and introduces a more dynamic, "buffet-style" approach that better aligns with today's business strategies.Mark dives deep into modern marketing techniques and explains how businesses can move beyond traditional, siloed tactics. He challenges the overreliance on attribution modeling and promotes a more holistic, portfolio-based marketing strategy that drives sustainable growth and long-term results.In addition to his marketing expertise, Mark shares his personal journey from growing up in Baltimore to becoming a successful marketing executive. He discusses how hard work, resilience, and the power of asking for promotions played a crucial role in his rise to the top. Mark also highlights the importance of contrast in marketing positioning, offering valuable frameworks and real-world examples to guide marketers in creating more effective campaigns.This episode is a masterclass in modern marketing, providing actionable insights, practical tips, and inspiring advice for anyone looking to level up their marketing game. Whether you're a seasoned marketer or just starting out, Mark's wisdom will help you rethink your approach to strategy, growth, and career development.Tune in now to learn how to move from outdated marketing practices to more strategic, impactful methods that deliver real business results!Don't forget to like, comment, and subscribe for more expert marketing insights from top industry leaders!Connect with Mark:LinkedIn: https://www.linkedin.com/in/markbrandau/ Company Website: https://www.brightmine.com/us/ Shoutouts:Thank you to freepik for helping with the thumbnail design! You can learn about freepik and their stock images here: www.freepik.comWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

What are the key challenges and opportunities in the evolving B2B2C and C2B marketing models, and how is AI impacting modern strategies?In this insightful interview, marketing expert Suzanne Darmory shares her 25+ years of global experience in marketing and dives into the evolving landscape of modern business strategies. Discover how B2B2C (business-to-business-to-consumer) and C2B (consumer-to-business) models are transforming traditional marketing approaches and creating new opportunities and challenges for businesses.As the CMO of Refundo, Suzanne explores how companies can reach consumers indirectly through business partnerships and why consumer feedback is becoming a key driver of business strategy. She also offers a deep dive into the role of AI in marketing, why human connections still matter, and the importance of continuous learning through conferences and mentorship.With a mix of humor and professional insights, Suzanne provides a fresh perspective on how to navigate the future of marketing. Whether you're a marketer, entrepreneur, or simply curious about the industry, this conversation is packed with valuable takeaways!

Episode 193 - Talking to My Suffolk University Students about the Foundations of Business In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.  

Ever wondered about the magic behind marketing success?

How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it's all about total account engagement. Gina shares actionable strategies for marketers to stay ahead of the curve, from team-based approaches and strategic segmentation to the power of personalization and interpreting intent signals.With a mix of real-world examples, a dash of humor, and insights into the non-linear buying journey, Gina helps marketers rethink how they connect with prospects and customers. She also offers practical tips on leveraging marketing tools, aligning sales and marketing teams, and much more!Plus, get to know Gina a bit better as she shares some personal anecdotes—like her passion for skydiving—making this conversation both informative and engaging.Don't miss out on this must-watch episode to level up your marketing game!Connect with Gina:LinkedIn: https://www.linkedin.com/in/gina-spero/Website: https://www.archive360.com/Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Think hiring more salespeople will solve your revenue problems? Think again! What really drives growth? In this must-watch episode of the Hard Corps Marketing Show, I sit down with Kevin McCann, President and CEO of Executive Strategy Group, to uncover powerful revenue growth strategies!

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning?

What key strategies can turn dreams into reality, even when the odds are stacked against you? In this exciting episode of the Hard Corps Marketing Show, I'm thrilled to chat with Steven Pivnik, an incredibly inspiring entrepreneur and athlete. Steven shares his remarkable journey—from being an immigrant and college dropout to completing an astonishing 17 Ironman triathlons and building a successful global tech business.We explore the power of visualization and how it has played a pivotal role in his life, along with the importance of tracking key metrics to drive progress. Steven also emphasizes the critical impact of perseverance and mentorship on his path to success.Throughout our conversation, he offers practical insights on setting and achieving ambitious goals, drawing from his own experiences and his passion for helping others succeed. So, if you're looking for motivation and actionable advice to transform your big dreams into reality, you won't want to miss this episode! Tune in and get inspired!

Is AI really a waste of money for marketers?

Are you missing out on game-changing marketing strategies by sticking to one-size-fits-all solutions? In this episode of the Hard Corps Marketing Show, I chat with Mariah Parsons, the Head of Marketing at Malomo and host of the Retention Chronicles Podcast. We discuss engaging event marketing strategies and the importance of balancing online and offline interactions, providing fresh insights for today's marketers.Mariah shares her journey from neuroscience to marketing and how she brings creativity to her role at Malomo. She also offers practical tips, like how she created a successful design contest webinar, and shares advice on tackling imposter syndrome. We explore the challenges and misconceptions in marketing, especially the idea that one-size-fits-all strategies really work. Connect with Mariah:LinkedIn: https://www.linkedin.com/in/mariahparsons/ Website: http://gomalomo.comRetention Chronicles Podcast: https://www.retentionchroniclespodcast.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Are robots really going to take over the world and steal our jobs?

What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable perspectives on revenue attribution, data-driven marketing, and the disruptive potential of AI.Together we explore the ins and outs of revenue attribution, discussing its value and the challenges it can bring to marketing teams. Anne highlights the importance of a holistic view and great content over just chasing metrics. She also delves into AI's growing role in marketing, looking at how it can enhance content creation and personalization while reminding us not to rely too heavily on AI-generated content. If you're interested in the evolving landscape of marketing and the impact of AI, this episode is the episode for you!Connect with Anne:LinkedIn: https://www.linkedin.com/in/annemurlowski/Website: https://terminus.com/Shoutouts:Terminus Resource Hub: https://resources.terminus.com/l/resourcesWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/1oVwec9lxgg Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today's guest is an incredible SaaS marketing leader. She has over twenty years of marketing experience, introducing Val Riley, VP of Marketing & Strategy at Insightly. She joins Casey today to discuss how to foster creativity, why remote work might actually be better, and the importance of creating a space for all voices. Connect with Val:Val's LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/  Insightly Website: https://www.insightly.com/  Val's Blog: https://thedecafmarketer.com/  Shoutouts:Closing Time Podcast: https://www.insightly.com/closing-time/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/H8nNegM-yEU Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today's guest is someone that can do it all. They are a marketing executive turned entrepreneur. Introducing Laurie Barkman, Founder of The Business Transition Sherpa. She joins Casey to discuss career transitions, key strategic focus areas, and the real impact of your marketing budget.Connect with Laurie:LinkedIn: https://www.linkedin.com/in/lauriebarkman  The Business Transition Sherpa Website: https://thebusinesstransitionsherpa.com  Laurie Barkman's Linktree: https://linktr.ee/businesstransitionsherpa  The Succession Stories Podcast: https://thebusinesstransitionsherpa.com/succession-stories-podcast Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/VqSWYD-fuQE Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

From the Founder-Led Marketing Show:  “Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. In this episode we are talking about:  - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing on Brand Awareness - Selling to Different Market Segments” See full videos and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter.

Today's guest is a Go to Market thinker & strategist. He has a decade of success driving growth, revenue, and strategic operations for tech companies, including B2B SaaS, martech, and edtech. Introducing Sol Weinreich, the GTM Advisor at Scale Venture Partners. They join Casey today to discuss the role of data in sales and marketing, the importance of communication, and  Incrementality. Connect with Sol:LinkedIn: https://www.linkedin.com/in/solweinreich  Company website: https://www.salesimpact.io  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/_JCsv-xzyd8Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today's guest is an accomplished marketing specialist and trailblazer in the field. She is a seasoned marketing executive, with decades of experience in B2B, B2C, and nonprofit Introducing Stevie Kuenn, the Senior Director, Content & Partnerships at Challenger. They join Casey today to discuss personal biases, storytelling, and the importance of being open to new opportunities. Connect with Stevie:LinkedIn: https://www.linkedin.com/in/steviekuenn Company Website: https://challengerinc.com Shoutouts:Where Men Win Glory - Jon Krakauer Julia KnaussAmy SchusterDan FutrellAlli Manning Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/-xx1Ip4uBSwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/