Podcasts about marketing show

On this episode of Christopher Lochhead: Follow Your Different, Christopher yielded his host chair as he joined Tom Schwab in The Podcast Interview Marketing Show to discuss the rise of the Creator Capitalist. Through their dialogue, Christopher Lochhead and Tom Schwab explored why the foundational model of “knowledge work” is swiftly becoming obsolete in the age of artificial intelligence. More importantly, they charted a path forward for professionals and entrepreneurs seeking to not just survive but thrive by transitioning from knowledge workers to what Lochhead calls “creator capitalists.” This episode unpacked how AI is upending the value of existing knowledge, why declaring and differentiating your value matters more than ever, and how podcasts exemplify and enable the new rules for standing out in a commoditized world. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   AI and the Death of the Knowledge Worker A core theme throughout the conversation is Lochhead's assertion that the traditional knowledge worker is now on an “already dead” trajectory. Echoing Peter Drucker's concept from seventy years ago, Lochhead dissected the evolution of knowledge work: those who acquire valuable knowledge and are paid to apply it to achieve outcomes. For decades, professions like law, medicine, and accounting thrived on this value proposition. But as Lochhead put it, “AI makes the value of existing knowledge closer to zero every day, and it makes the ability to apply existing knowledge easier, cheaper, and closer to zero.” As machine learning and generative AI like ChatGPT and Claude can instantly synthesize and apply troves of information, merely applying knowledge is no longer a competitive edge. In Lochhead's words, “If you rely solely on applying existing knowledge to get paid, you're already behind the curve.” The world's next wave of success stories won't be those who can recite best practices or historical information; instead, it'll be pioneers who create entirely new categories, products, and perspectives.   Declaring and Defending Your Value in a Commoditized Marketplace This paradigm shift has profound implications for how expertise and content are valued. Schwab and Lochhead explore the necessity, not just of creating new value, but of unmistakably declaring it to the market. Lochhead's release of his book “Lightning Strike Marketing”—priced defiantly at $100—became a case in point. The rationale wasn't greed, but a strategic effort to defend the book's value and signal that it's not merely recycled or commoditized information. Lochhead observed, “Unless you declare you are valuable, you will be devalued by AI.” The traditional model, where business books have hovered at the $25 mark for decades, fails to align pricing with the value delivered and only invites further commoditization. By staking out a bold price point, the book became a "lightning strike" in its own right. The move generated word of mouth, forced a choice for buyers, and ultimately achieved bestseller status on Amazon for global marketing books. At the heart, the message is clear: creators who want to lead must not only generate differentiated intellectual property but stand firm against the eroding forces of commoditization. “Better invites a comparison; different forces a choice,” Lochhead added, marking the essential blueprint for becoming a category of one.   Podcasts and Category Design: The New Playground for Net New Value A recurring motif, interwoven through both Christopher Lochhead's and Tom Schwab's journeys, is the unique power of podcasts as both a proving ground for new ideas and a channel for building “relationship and reputation capital.” In contrast to AI-generated summaries or formulaic blog posts, podcasts uniquely foster authentic, serendipitous dialogue between real human beings.

Episode 205 - AI, Soft Business Skills, Social Media, Branding and More In this episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and teaching, expresses gratitude for veterans, and emphasizes the importance of networking and personal branding in today's digital age. He discusses the role of AI in content creation, the significance of soft skills in the workplace, and shares insights from his experiences with the American Marketing Association Boston. Bob also touches on his passion for running and how it serves as a therapeutic outlet for him. The episode concludes with a call to action for listeners to connect with him and leverage their networks. Takeaways Bob expresses gratitude for veterans on Veterans Day. Teaching has become a significant part of Bob's career. Networking is crucial for professional success. Personal branding is essential in the digital age. AI can assist in content creation but should not replace personal touch. Running serves as a therapeutic outlet for Bob. Soft skills are increasingly important in the AI era. Bob encourages listeners to build their networks both online and offline. Creating content helps individuals stand out in a crowded market. Bob is available for mentorship and support. Chapters 00:00 Introduction and Gratitude for Veterans 03:08 Bob's Journey in Marketing and Teaching 05:57 The Importance of Networking and AMA Boston 09:12 Building a Personal Brand Online 11:59 The Role of AI in Content Creation 15:13 Running as a Personal Outlet 17:58 The Importance of Soft Skills in the AI Era 29:59 Conclusion and Call to Action Conclusion Bob Cargill's Marketing Show episode 205 offers a wealth of wisdom for anyone looking to enhance their marketing journey. From the significance of networking to the power of personal branding, Bob provides actionable insights rooted in his extensive experience. Remember, success is not just about what you know but also about who you know and how you present yourself to the world. Stay connected, keep creating, and embrace the challenges ahead.  

AI Browsers Are Coming for Your Buyer Journeys On this episode host Adam Turinas discusses the challenge of buyers control of the buying process, and they don't want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport's people-first culture and commitment to high-quality translation services.  The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific expertise and cultural context that only professional linguists can provide. Michelle also unpacks best practices for global marketing, from clearly defining the ideal customer profile (ICP) to maintaining brand authenticity across markets and aligning sales and marketing efforts for impact. She emphasizes the role of customer feedback in shaping strategies and offers practical advice for companies scaling internationally.  What You'll Learn in This Episode: Why professional translation is critical for technical and culturally nuanced content The risks of relying too heavily on automated, low-cost translation tools How to maintain brand consistency and authenticity across global audiences

Our AI Story - Episode 100! On this episode host Adam Turinas discusses their milestone 100th episode of The HealthTech Marketing Show, He reflects on the journey to reach this point and share something they have never done before—opening up about what they have been building at Health Launchpad with AI. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.In this episode, we cover:Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadershipIf you're ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won't want to miss!

AI-First Marketing at Scale On this episode host Adam Turinas talks to Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

What if cold calling isn't dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.In this episode, we cover:Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn't dead, this episode is packed with real-world tactics and takeaways you can use today.

AI Quick Take – Marketing Leader to AI Agent Builder On this episode host Adam Turinas talks to Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

How can structured brainstorming and rapid testing transform your team's creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.In this episode, we cover:Why suspending judgment in brainstorming unlocks better ideasHow to prioritize using the ICE framework (Impact, Confidence, Ease)The importance of testing ideas quickly with clear success and failure criteriasHow to avoid unproductive iteration and pivot with purposeActionable strategies for team leaders to create a more innovative cultureIf you're ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won't want to miss!

AI Cohort Research – State of AI in Healthtech Marketing On this episode host Adam Turinas talks to HEALTH Launchpad's team Mariana Small, Elena Putilina, and Amy Swanson about their irst-ever AI Cohort project. Hear about the healthcare marketing findings. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today's tech-saturated world?In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to the basics is more important than ever, even in the age of AI and automation.We dig into the myth that technology can solve everything, and why chasing trends without a clear strategy is a major growth killer. Brendan reveals how setting structured goals, aligning your sales and marketing efforts, and fostering a culture of accountability and collaboration can significantly improve business outcomes. With practical takeaways and real-world examples, this episode is a must-listen for leaders looking to cut through the noise and refocus on what truly moves the needle.In this episode, we cover:Why AI is a tool, not a replacement, for business fundamentalsThe danger of chasing shiny objects and losing focusHow to align sales and marketing through shared goals and regular review cyclesThe power of structured planning: 3-year, 1-year, and 90-day goal settingIf you're ready to refocus your business strategy, realign your teams, and make smarter decisions in a tech-driven world, this episode is packed with insights you can apply immediately.

AI Quick Take – Digital Twinning On this episode host Adam Turinas looks at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twins. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can AI drive real impact in your marketing and sales teams beyond just ROI?In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.Craig challenges the misconception that AI isn't delivering results, explaining why the focus shouldn't be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.In this episode, we cover:Why AI's true short-term value is productivity, not just ROIHow marketing teams are using AI for tasks like drafting messaging and conducting researchThe three phases of AI adoption and what they mean for your businessThe emergence of the “go-to-market engineer” and why this role is critical for AI successIf you're ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won't want to miss! 

AI Quick Take: Mastering Prompt Engineering On this episode host Adam Turinas explores the critical concept of prompt engineering. This skill is fundamental in transforming how you use AI tools like ChatGPT, Claude, and Perplexity in your professional work. Most people are using these robust AI systems like glorified search engines, but to unlock their full potential for marketing, sales enablement, and content creation, mastering prompt engineering is essential. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

AI Quick Take: Model Mania On this episode host Adam Turinas attempts to demystify the confusing landscape of AI models that's been a little overwhelming. The AI world feels like the mid-'90s browser wars all on steroids, with multiple companies vying for dominance, each with its own approach and philosophy. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

Creating a new Category in the Middle of the AI Revolution On this episode host Adam Turinas and his guest Kristin Russel, CMO of symplr unpacks how she's building a unified brand in one of the most complex corners of healthcare, and doing it right in the middle of the AI revolution. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

AI Quick Take: ChatGPT Agent On this episode host Adam Turinas reviews one of the most intriguing recent developments in AI – OpenAI's introduction of ChatGPT Agent. He breaks down what makes ChatGPT Agent fundamentally different from the ChatGPT we are all familiar with. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

How To Navigate The Big Federal Budget Cuts On this episode host Adam Turinas and his guests Dan Czech, VP of Insights at KLAS, and his colleague Mark Ewrich, Chief Strategy Officer at Health Launchpad, discuss a “Must-Read” study, “Navigating the Uncertainty of Federal Policy 2025.” Hear about how healthcare organizations are navigating through shifting federal policies without clear direction. The study reveals that 90% of organizations feel they lack the clarity needed to act decisively, and 85% have developed multiple contingency plans to respond to policy changes. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you're willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.In this episode, we cover:Unique podcast formats that push the boundaries of traditional interviewsHow to use AI to turn written content into audio, and boost your SEO in the processWhy engaging intros and quickfire segments help hook and retain listenersWhat makes a good outro, and how to avoid awkward episode endingsIf you're ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

The Impact of AI on Search and EEAT On this episode host Adam Turinas kicks off their new AI Quick Takes series explaining how generative AI is fundamentally changing search traffic and what healthcare technology marketers need to know about Google's EEAT framework. Drawing from his own experience of declining website traffic despite years of steady growth, Adam explains how AI overviews are reducing organic search traffic while creating new opportunities for brands that understand Google's Experience, Expertise, Authoritativeness, and Trustworthiness signals. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they're far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).In this episode, we cover:Why MQLs still matter, and how they're evolving, not disappearingWhat it means to train AI like a new team member using SOPs and expert inputWhy growth operations is broader than revenue ops and demands a seat at the tableHow early adoption of GEO can give you a competitive edgeWhy mentorship, community, and giving back elevate your career and credibilityIf you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won't want to miss!

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what's next for the industry.He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI's place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.Takeaways:What a tiered certification path could do for the marketing ops profession.Why curiosity and self-service learning are essential ops traits.How AI can support, but not replace, strategic thinking in operations.What leaders can do to foster open communication and innovation.Why supporting community participation drives team development.

How can founders avoid sabotaging their own sales pipeline?In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who's never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.In this episode, we cover:Why founder-led sales often fail and what to do about itHow understanding buyer urgency can improve win ratesWhat traits to prioritize when hiring modern sales talentHow fractional leadership helps de-risk and accelerate sales successIf you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff. Discover how magic tricks can inspire innovative marketing strategies and creative thinking. Host, Bob Cargill, introduces the episode and his guest, Michael Granoff, a seasoned marketer and magician. Discussion on the importance of creativity and innovation in marketing. Michael shares his career path from the printing industry to marketing. Insights into his transition from a family business to corporate marketing roles. Exploration of how magic tricks can inspire creative thinking in marketing. Introduction to "Slight of Brand," a workshop that uses magic as a metaphor for marketing strategies. Discussion on lateral thinking and its application in brainstorming sessions. How magicians use divergent thinking to create impactful illusions. Emphasis on maintaining creativity and strategy in the age of AI. The importance of keeping the human touch in marketing processes. The significance of networking in building a successful marketing career. Michael's insights on personal branding and its impact on professional growth.

How can trust-first marketing and clarity-driven communication lead to stronger business growth?In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.In this episode, we cover:How trust funnels guide strangers to become loyal customersWhat speaking engagements can do to build credibility and connectionHow business owners can prepare for acquisition by stepping out of daily opsWhy community and belonging are more important than ever in marketing todayIf you're looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won't want to miss!

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.Danielle breaks down why traditional marketing playbooks are no longer enough, and why today's ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.In this episode, we cover:How continuous learning keeps marketing ops teams ahead of constant tech changeHow the traditional marketing ops playbook has evolved with the rise of AI and automationWhy upskilling and resourcing employees is essential for long-term team successHow curiosity and empathy strengthen leadership and team performanceIf you're ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won't want to miss!

How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.In this episode, we cover:How SEO is evolving and why marketers need to keep up, not give upWhy fundamentals like keywords, structure, and links still matterWhat it takes to optimize content for both AI tools and human readersHow interactive content can drive clicks, impressions, and engagementThe value of refreshing old content to improve visibility and performanceIf you're wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.

Episode 201 - Taking Selfies, Going Live, Branding, Teaching and More In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships. Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding. He reflects on his career journey, documented in his book "20 Jobs, 20 Lessons," and encourages others to embrace opportunities and network actively. The episode includes practical advice on using social media effectively, such as taking selfies and sharing them to engage audiences. Bob provides examples of successful branding and customer experiences from local businesses like Rustic Marlin and the W Hotel in Boston. He concludes by reiterating the secret to social media success: being conspicuous in your presence and consistently engaging with your audience.

What if your website could build trust instead of just chasing conversions?In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer's eye and a strategist's mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today's web-driven world.From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.In this episode, we cover:Why authenticity builds more lasting connections than conversion tricksWhat digital accessibility looks like in practice and why it mattersThe tools every team should use to test and improve user experienceHow AI is shaping the future of web design without replacing human creativityThe power of specialization and focusing on a nicheIf you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn't). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.In this episode, we cover:Why AI should be used as a tool, not a replacement for human creativityThe dangers of over-relying on AI-generated personas and generic contentHow to develop high-impact content by truly understanding your audienceThe role of empathy, originality, and voice in standing outActionable strategies for using AI efficiently while preserving content qualityIf you're ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won't want to miss!

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses?In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential.In this episode, we cover:Why a period of experimentation outperforms premature focusHow to ask open-ended questions that deliver true customer insightThe cultural shift founder-led businesses must make when PE steps inLeveraging strengths and running after-action reviews for constant improvementEncouraging a culture of curiosity that sparks innovationIf you're ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won't want to miss!

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today's fragmented media landscape. In this episode, we cover:Why no industry is too boring for creative, audience-first marketingHow to use fandom mapping to tap into what your audience actually cares aboutThe value of staying ahead of trends to create platform-native, entertaining contentHow to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketingIf you're ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers' world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover:Why deep customer insights go beyond surface-level interviews. Eden's three-part process for crafting compelling, effective messages.The importance of understanding market categories and potential shifts.How anthropology shapes marketing and ethical copywritingWhy human creativity and empathy are essential, even in the age of AI. If you're ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won't want to miss!

How can Grice's Maxims strengthen your content strategy?In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover:How Grice's Maxims can elevate your communication and contentWhy AI needs ongoing training and human guidanceThe value of documenting content strategy to align teams and avoid subjective decisionsWhy encouraging employees to share ideas boosts personal and team growthIf you're ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won't want to miss!

How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.In this episode, we cover:Why messaging must evolve constantly to remain relevant and competitiveHow to craft specific, differentiated messages that resonate with real customer pain pointsThe importance of understanding client context, from macro trends to stakeholder prioritiesHow localized data and case studies create credibility and open new market opportunitiesAbdul's reflections on learning from mistakes, the value of feedback, and continuous personal growthIf you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

How can relationship-based marketing drive deeper customer engagement and long-term growth?In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.In this episode, we cover:Why relationships, not just products, are central to great marketingHow to design loyalty programs that encourage connection and engagementThe power of personalization and two-way communication with your audienceMichelle's entrepreneurial journey and how embracing risk shaped her leadership styleIf you're looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

How Can a Growth Mindset Fuel Your Marketing Success?In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success.Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve.In this episode, we cover:How a growth mindset can transform your marketing career and businessWhy you don't always need an agency to drive growthThe power of curiosity in marketing and staying on top of tech trendsScaling personalization with AI tools like video sales lettersThe need for deeper collaboration between marketing and sales teamsHow AI and automation tools can improve efficiency without losing the human touchIf you're ready to rethink your approach to marketing, enhance your team's collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights!

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today's tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.In this episode, we cover:Why sales and marketing tension still exists, and how to fix itHow RevOps bridges the gap between teams for better executionThe role of data, AI, and tech platforms in GTM successIf you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don't want to miss!

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

How can feedback loops become your most powerful marketing advantage?In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.Sophie breaks down why marketing isn't a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.In this episode, we cover:Why marketing should operate as a loop, not a lineHow feedback loops can refine your ICP and drive efficiencyThe power of aligning marketing with long-term revenue metricsHow a strategic rebrand can transform sales performanceTips on building enablement assets that truly support sales teamsIf you're ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won't want to miss!

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!