Podcasts about marketing experts

Political marketing expert at the Australian National University, Dr Andrew Hughes, joined Jacqui Felgate.See omnystudio.com/listener for privacy information.

In this week's episode of Delivering #marketingjoy Sean garner joins the show to discuss going from owning a gym to becoming a marketing expert, understanding sales funnels, building trust in business, maximizing marketing time, and more!

If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. At the fourth annual POSSIBLE Conference in Miami I built a mini-series of four Insider Interviews episodes I’m calling “POV: Possible,” kicking off with Zack , the founder and CEO of The Cool Company. (Yes, that’s the actual name. BUT, COOL is actually an acronym — more on that in the episode.) What is truly cool is that this company is based on four acquired ad tech companies, integrated into a single AI-powered platform: They build your ad creative, buy your media across every channel, and continuously optimize for business goals or outcomes. No siloes. One system, one goal, one cool company. And, Zack illustrates the how and why in my segment called, “Pitch Me. Pinch Me.” Spoiler alert (unless you were at Possible and saw it from SalientMG’s Innovation Stage!): Zack sharesa a compelling case study from National Veterinary Associates where his team ran a head-to-head test against a human media trading team.  Same budget, same time period. The result? 289% more phone calls and appointments. The reason? While a skilled human team might make 70 campaign changes in a week, theri CoolAI made over 8,600 in two weeks. As Zack put it: “What human is gonna log in, take 20 minutes to make a change that improves something one one-thousandth of a percent? But micro-gains compound fast.” More human side? You’ll learn about his dog, Barry (listen why he’s named that!), and Zack’s appreciation for Padel (pah-DEL?!) But, we also got into the measurement mess that’s plaguing the human industry right now. Zack’s universal advice? Always ask how your attribution is actually being calculated, and sanity-check it against your own internal numbers. “Ultimately, at the end of the day, you should be looking at your own internal business metrics. If you’re a restaurant, it’s like, how many entrees did I sell?” And when it comes to AI being overhyped? Zack, of course, doesn’t think so. But he does think we’re just now crossing from “faster and cheaper” into “actually better.” Proof point? He makes the case that the beauty of automation is its range: the same platform that optimizes campaigns for a national airline can do the same for a local car wash, with no ad expertise required. The playing field is leveling, and the implications for marketers at every scale are hard to ignore. Key Moments 0:01:25 — What the Cool Company actually does under one AI platform  0:03:49 — What COOL stands for: More than a name; a philosophy. 0:06:08 — The Proof Point: A case study that pit AI-driven campaign management against a human trading team 0:07:04 — Why micro-optimizations at AI scale compounds gains humans can’t replicate  0:09:00 — Attribution truth talk   0:10:19 — The Channel Budget Trap: Why siloing budgets by platform (TikTok, search, display) limits performance vs unified goal-setting 0:11:13— The Human Side: Meet Barry, Zack’s co-pilot, and the most Game of Thrones-named dog in ad tech 0:12:49 — Is AI Overhyped? Zack’s take on where AI is in its evolution  0:15:06 — AI and Jobs…and what roles will matter most. Connect with: The Cool Company Zack Dugow SalientMG Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews on @YouTube, @Apple or @Spotify or your favorite app, AND please share with another smart business leader, and leave a comment, a like … or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Don't Get Duped by So-Called Marketing Experts: Protect Your Cash, Demand Real ROI is covered in this podcast, along with the following subjects:***************************************Join Andrew Frazier and Amber Gaige for “Don't Get Duped by So-Called Marketing Experts: Protect Your Cash, Demand Real ROI.” In this eye-opening and approachable session, Amber shares how to spot red flags, ask smarter questions, and avoid costly marketing mistakes. You'll learn how to cut through the noise, protect your budget, and build a clear, results-driven strategy that actually moves the needle — so you can invest with confidence and see real returns.Amber Gaige is a strategic marketing advisor, entrepreneurial coach, and founder of Far Beyond Marketing, a boutique consultancy helping business leaders simplify and strengthen their marketing. With more than 20 years of experience, she specializes in building clear, results-driven marketing systems for entrepreneurs and service-based businesses. Amber is also the author of The Far Beyond Marketing Guidebook, where she shares her practical Four C's framework for sustainable business growth.- LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/- Website: https://farbeyondmarketing.com/

Are you spending more on traffic than you're actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger picture. Most of them don't have a traffic problem but a strategy problem. And if you don't fix it, you're just working for Meta, Google, or whoever owns your traffic source.Today, we revisit a conversation we had with Kasim Aslam. He breaks down a hard truth about scaling: diminishing returns are still returns, but most businesses quit too early. We explain why entrepreneurs stop at the peak of performance instead of riding the full curve, how margin obsession kills growth, and why doubling down on what's already working beats chasing every new platform or tactic. We get into what's actually happening with AI, automation, and why “scalable” might be the most dangerous word in your business right now. We also unpack what really drives sustainable business growth and why the future belongs to those willing to do what doesn't scale.In This Episode:- Why traffic sometimes costs more than profit- Doubling down on what works- Riding the bell curve of ad performance- Margin vs net profit- Incalculable business advantages- The flip-and-exit mentality- How AI is killing easy business modelsMentioned in the Episode:Apply to Work With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Previous episodes on the law of inverse profitability: https://perpetualtraffic.com/?s=inverse+profitability Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Kasim Aslam:Website: https://kasimaslam.com/LinkedIn: https://www.linkedin.com/in/kasimaslam Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://perpetualtraffic.com/advertise-with-us/

MSNBC, CNN Known as a celebrated professional speaker Tom Antion is also a successful a millionaire small business Internet marketing expert. He's the ultimate entrepreneur having been in business for himself for over 36 years. Tom has been featured on major media all around the world including the Canadian Broadcast Network, the Australian Broadcast Network and the Tokyo Today show along with hundreds of appearances on Radio and TV and in print in the USA. Tom Antion is a business consultant who helps small businesses thrive online. He is the publisher of Great Speaking, an online magazine on public speaking with over 92,000 subscribers in more than eighty countries, and also operates the Great Internet Marketing Retreat Center in Virginia Beach, Virginia. Currently Tom has taken on the role of consumer advocate where he has a Television show and Documentary in development to try to clean up the seminar industry where sociopathic seminar speakers are robbing people for enormous amounts of money. http://www.SeminarScammers.com Also White wing Entertainment is in production of a documentary about Tom's life called "The American Entrepreneur". TomAntion.com © 2026 Building Abundant Success!! 2026 All Rights Reserved Spot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Download your free Tier 11's nCAC calculator at: https://www.tiereleven.com/ncacHow do you acquire new customers without frustrating the ones you already have? It's a delicate balance that's harder than it seems, especially when you think you've reached your market saturation.In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks. Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers. In This Episode:- New customer acquisition and targeting challenges- How data-driven insights helped scale memberships- Solution: personalizing ad creatives and hooks by state- Results and key takeaways from the case studyMentioned in the Episode:Partner with Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11's Data Suite https://www.tiereleven.com/what-we-do/data-suite Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interesting ad-supported media plays happening right now. Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from the pitch to the TV pitch — and yes, he’s stealing that line.) But apropos to our conversation he walked away from established media for a startup bet on a simple but brilliant insight: nobody ever walked into a bar and asked them to put on a muted episode of Law & Order. Atmosphere was built to fix that. We get into the full value proposition of “TV for your eyes, not for your ears” that’s made in three-minute, visually arresting loops across 30 channels. He scored a win in my first “Pitch Me. Pinch Me.” segment, doing a great job explaining how they’re capturing 10 million viewers a night in their built for OFF-the-couch moments. His “pitch” was backed up by Media Science that did an eye-tracking study to deliver proof points. I was intrigued enough by that to put them in an article I wrote recently for MediaVillage. You’ll learn how their targeting capability can geo-fence an ad to within seven miles of a retail location, and why their timing. Hint: Ryan explains this era as The Great Reconnection, with people actively seeking out more in-person experiences after years of heads-down, hyper-personalized digital isolation. Ryan also gives brands some real, practical advice on creative — what works, what works better, and why the bucket debate (is this CTV? is this OOH?) is the wrong conversation entirely. It’s an upbeat 30-minutes that even explains Ryan’s appreciation for Turkish food. But another reason to listen? You might get the Insider’s scoop on their next strategic move. (Okay, it has to do with why Atmosphere is a natural fit within retail media networks since they’re reaching consumers who are already out and already deciding, not just browsing from the couch.) Key Moments: 00:00 – From the pitch to the TV pitch 00:27 – What is Atmosphere TV? CTV IRL explained 02:38 – 60,000 bars, restaurants, and gyms can't be wrong 03:06 – Ryan’s origin story: from pro soccer to chasing a feeling 09:02 – Debut of the “Pitch Me. Pinch Me.” segment 10:06 – The founding insight: nobody asked a bar to show a muted Law & Order 12:00 – Geo-targeting within 7 miles of a retail location 12:57 – The Great Reconnection: why people are seeking out in-person experiences 15:00 – Channels built for off-the-couch environments 15:45 – Proof of concept: why distracted bar crowds are actually watching and MediaScience results 17:43 – Creative advice: what works and what works better 21:10 – Measurement: foot traffic, receipt data, ROAS and case studies 24:25 – The bucket debate: stop asking if it’s CTV or OOH 25:30 –Atmosphere’s next strategic move 29:29 – Best coaching advice for work or team work Connect with Ryan Spicer and Atmosphere TV LinkedIn: https://www.linkedin.com/in/ryan-spicer-8189b43/ Instagram: https://www.instagram.com/atmospheretv/ Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it's costing you more than you think.In this episode, I sit down with Scott Desgrosseilliers from Wicked Reports to break down one of the best case studies we've ever run at Tier 11. After five consecutive missed forecasts, we made a bold move and achieved incredible results.We cut over 90% of Amazon spend and reallocated the budget to top-of-funnel channels. The result? Four straight quarters of growth, lower customer acquisition costs, and a massive increase in MER.We show you how we used multi-touch attribution, incrementality testing, and creative strategy to drive real business outcomes. If you've ever questioned whether your “best” channels are holding you back, this case study will help rethink and optimize your ad budget allocation.In This Episode:- Case study: Five missed forecasts and rising CAC- Meta's recycling loop explained- AOV and LTV of premium products- Why Google's nCAC is misleading- Decoding direct traffic on Google - Incrementality testing of Amazon and Google- Results of cutting Amazon spend by 91%- Analyzing the risks of budget reallocation - Scaling the top funnel mix- Wicked Reports breakdown- Organic lift and MER from paid ads- Action steps for brandsMentioned in the Episode:Partner with Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11's Data Suite https://www.tiereleven.com/what-we-do/data-suite Watch the Episode on YouTube: https://perpetualtraffic.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Scott Desgrosseilliers: Website - https://www.wickedreports.com/ LinkedIn - https://www.linkedin.com/in/scottd71/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!We're opening up sponsorship spots for Q1 and Q2! https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

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Zero-click searches now dominate Google results, leaving small businesses scrambling for visibility. This episode breaks down the Create, Repurpose, Distribute framework and why omnichannel content distribution is the new baseline for organic growth in 2026. To learn more, visit https://redwoodbasin.clientcabin.com/ Redwood Basin Digital Media LLC City: San Jose Address: 6933 Rodling Dr Website: https://redwoodbasin.clientcabin.com

Political marketing expert at the Australian National University, Dr Andrew Hughes, joined Shane McInnes.See omnystudio.com/listener for privacy information.

In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo—the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry—and turned an overlooked category into a culturally relevant, luxury experience. We dive into: ✨ How to build a luxury wine brand from scratch ✨ The psychology behind premium pricing and exclusivity ✨ Why Lambrusco is being reimagined for modern consumers  ✨ What the future of luxury wine looks like Whether you're a wine lover, entrepreneur, or brand builder, this conversation will completely change how you think about wine, luxury, and consumer behavior.  Watch our conversation on YouTube: https://youtu.be/iVa5flSnYSc Subscribe to my newsletter for a free guide to Food and Wine Pairings: thewineceo.com And follow me on IG:  ⁨@thewineceo⁩  Today's Guest: https://www.saintenzo.com/   #WineCEO #LuxuryWine #WinePodcast #Lambrusco #WineEducation #WineBusiness #Entrepreneurship #LuxuryBrand #WineLovers #Sommelier #WineIndustry #BrunchCulture #FemaleFounder #MarketingStrategy #PersonalBrand #WineInfluencer #ModernLuxury #ChampagneAlternative #FoodAndWine #YouTubeWine

Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women's History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itself…and building up women everywhere. Learn from: the co-founder of a startup modernizing how print and out-of-home are bought and sold, a global communications CEO who has built her career on making messaging move people, and one of the new forces behind podcasting's growing presence itself. Mach on Modernizing “Premium” Media for a New Era Beth Mach, Co-Founder & COO of Spacely Media, introduces the first transactional marketplace for premium media — giving print, out-of-home, and venue advertising the digital infrastructure it’s never had. “Buying in those channels today still looks like it did 20 years ago — lots of PDFs, lots of phone calls. Spacely closes that gap.”   Their platform replaces friction with functionality, and dashboards instead of PDFs. Like Neil Vogel, in my recent episode with the People, Inc. CEO, Mach is bullish on magazines and makes the case for why brands are coming back to these channels. She also explains why credibility wins the room when you’re raising money. It shouldn’t be different as a female founder. But…  “Every founder meets skepticism. When you are female, it adds another layer — especially when the room has historically looked a little different.” — Beth Mach Lund on Messaging to and for Humans Wendy Lund, Global CEO of Allison Worldwide and returning Insider Interviews guest (exactly one year later!), reflects on her path from women's health advocacy to leading a global agency — and what she's building now. Her path ran from a master’s in women’s history to nonprofit marketing, to running a global agency. With her move to Global CEO of Allison Worldwide and Vice Chair of health at parent company Stagwell, Wendy described her enthusiasm for Allison's strengths, across campaigns, media/influencer, and experiential. She reinforces the importance of listening, purpose-driven work, and addressing ongoing inequities in women's health and mental health. “My favorite value has always been belonging. Do your customers feel like they’re part of something? To me, that is so sticky.”  Her advice for building brand love in a fragmented media world is deceptively simple: be real, and build belonging. She's also clear-eyed about the disconnect between how much we talk about innovation — and how much attention women's health actually gets: “AI is on the tip of everybody's tongue — but at the end of the day, it's also steeped in emotion. And we're 51% of the population. That means we should get 51% of the attention.” — Wendy Lund DeMellier Sounds Like an Inspiration Molly DeMellier, Head of Communications at Sounds Profitable, gives an insider's scoop on the organization helping shape podcasting's growing presence at SXSW and beyond. She points to the combined strengths of the co-founders: Bryan Barletta's (“terrifying”) encyclopedic industry brain and Tom Webster's research engine, along with her own expanding role shaping panel strategy, supporting retainer clients, and helping partners amplify their stories. Molly describes Sounds Profitable place in podcasting as building community and connection through events, networking, research, and partner support, emphasizing that “Podcasting is really taking off and it’s the people that power it.” But, noting the industry's representation gap, takes her role seriously when working on events like Podcast Movement, pondering “who do I put on stage that’s going to inspire that next person” to know they can see themselves podcasting. And she closes with something that sticks: her belief that women shouldn’t have to choose between a career and a family — and why she’s determined to make sure the next generation sees women in power. “A big fear I have is that women will leave professions not by choice, but by force. And my biggest fear is what about the children who see their mom who didn’t have a choice?” — Molly DeMellier This is Episode 50 in Season 2. I think it sounds like a milestone worth celebrating.   Key Moments & Time Codes 00:00 — How Podcast Movement Evolutions made its first-ever appearance at SXSW 00:53 — Beth Mach explains why Spacely calls it premium media — and why that reframe matters for the industry 04:50 — Beth explains how buying a print ad in 2025 still works the way it did 20 years ago — and how Spacely is finally changing that 09:40 — Why print titles that shut down years ago are quietly relaunching — and what that signals for brands 14:55 — On fundraising as a female founder: the extra layer of skepticism, and how clarity of purpose cuts through it 16:30 — Wendy Lund returns one year later as Global CEO of Allison Worldwide — what changed, and why she missed agency life 22:21 — What Wendy learned going in-house at Organon: the difference between talking at women and actually listening to them 23:16 — Women’s health today: the innovations gaining ground and the conditions still being undertreated 27:35 — How Sounds Profitable brought the podcast industry to SXSW — and why community-building is at the core of everything they do 30:57 — What Sounds Profitable partners get: industry counsel, audience research expertise, and Molly’s evangelism that helps all boats rise! 34:59 — Closing thought as a woman in business: rising childcare costs are pushing women out of the workforce not by choice, but by force. Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Are you burning cash on the wrong strategy? Share a few details about your brand, and we'll show you exactly where you're leaking profit.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is the classic sales funnel dead, or are we just missing the point? Your customers aren't following a simple, linear path anymore. They're multitasking, researching, and engaging in ways we can't afford to ignore.In today's episode, we talk about the overlooked power of post-click interactions, specifically the importance of responding to comments. We break down why engagement on ads and social media is critical to building trust and converting leads.If you want your sales funnel to work, you can't afford to leave comments hanging without a response. Quick responses are not just customer service but sales. Join the conversation for tips and tools to ensure you're getting the most out of your social media and ad engagement.In This Episode:- What full funnel means- How social interactions drive conversions- Treating comments as sales and not customer service- Key tools to enhance comment engagement- Conclusion and key takeawaysPartner With Tier 11's Marketing Experts: https://www.tiereleven.com/applyListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe're opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audit

Send a text“Believe in yourself and keep going.”-Paige WieseExclusive Insights from This Week's EpisodesMost founders think digital assets are a back office detail. Paige Wiese shows why that thinking is dangerous. In this episode, she reveals how websites, domains, CRMs, analytics, ownership rights, and vendor relationships can either strengthen your business or quietly undermine it when growth, due diligence, and exit planning matter most. You'll hear why fast growth without structure creates risk, how bad agency relationships drain money and momentum, why digital ownership must be documented long before a deal, and what investors really look for when they evaluate your company's digital foundation. If you want stronger growth, cleaner systems, and a business that is built to scale and sell, this episode delivers a hard hitting blueprint.EPISODE HIGHLIGHTS00:12:41 The hidden reason many companies waste money on websites and marketing without seeing results00:16:08 The red flags to watch for before hiring a digital agency00:18:43 Why delegation works only when trust and alignment are in place00:21:14 The AI trap: what founders are buying, what they think they are buying, and where it goes wrong00:31:17 Two simple moves founders can make right now to reduce digital risk00:33:35 What will stay the same and what will change in digital growth over the next five years00:46:31 The contract question every founder needs to ask before it is too lateFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/523The Deep Wealth Podcast Most entrepreneurs do not fail.They just carry too much for too long. The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit. The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion's Sr Dir. of Publisher Operations, isn't surprised by that momentum. But he also knows marketers still face challenges like complexity. In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers. Blake, who just welcomed baby #2, returned to work to help introduce Premion's baby #4 — that latest CTV survey done with Advertiser Perceptions. And no one's crying about this one: only 1% of respondents said they expect to decrease their CTV budgets.  With a rare perspective from being hands on across the buy side and sell side, from agency life at RPA to roles at Hulu and SpotX/Magnite, Blake now has a front-row seat to what's coming from publishers and platforms. He shares those insights back with internal teams and advertisers to make the CTV landscape easier to navigate. And with us in this conversation. What advertisers are learning, and what Blake explains particularly well, is that success in CTV isn't just about shifting dollars into streaming. It's about understanding how consumers actually watch content today. He was spot on: “Consumers don’t decide to watch linear or stream; they just watch…. And they're not just in one place. I'll watch Amazon Prime and then flip back over to my Hulu app.” So, advertisers have to be spot on everywhere, too, which is exactly why marketers are increasingly planning around “total TV” or converged video strategies instead of separating traditional television and streaming into different buckets. Of course, this new world can feel like a maze. Fragmentation, walled gardens, and measurement challenges are still very real issues. Blake walks us through how platforms like Premion try to simplify that complexity by aggregating inventory across multiple streaming partners and layering in data that helps advertisers reach audiences efficiently. They’re especially focused on supporting local and mid-market advertisers who can now enjoy similar strategies and tactics as the big holding company agencies. Another takeaway is about targeting. In digital advertising, the instinct is often to target audiences down to the smallest possible segment. But Blake makes the case that hyper-targeting can sometimes backfire, or just lose some efficiency, especially in smaller geographic markets. His advice? Balance precision with scale. If you pile on too many audience filters, you may end up shrinking your available audience more than you intended. We also spend time talking about a topic that seems unavoidable in every media conversation right now: AI. Blake's view is pragmatic and optimistic, particularly for local advertisers who may not have access to large creative or analytics teams. So, he says: “The sooner you can embrace it and understand how to use it as a tool, the better you'll be in the long run.” In fact, he sees #AI helping smaller businesses build creative, optimize campaigns, and generate insights in ways that used to require a lot more resources. But, like taking on CTV, the world has changed! We also touch on a few trends that may shape the next phase of CTV advertising, like the growing importance of live sports in streaming environments to new opportunities emerging around gaming and smart TV engagement. The good news for me? Blake called in from his hometown of Austin, which is the home of SXSW.  Pair that with his work as president of the local Austin chapter of the American Advertising Federation and I may be very well connected for the GSD&M party and more! I know people who know people. And now we all know a little more about CTV. To keep up with the fast-changing world of TV advertising, get the insider scoop in 30 minutes flat on what's working in CTV right now and how Premion’s putting it to work. Key Moments 0:00 Changing Perceptions in CTV Advertising: Episode overview 0:41 Buy side to sell side: why Blake's perspective on CTV is different 2:00 Premion's edge: simplifying CTV for local advertisers 3:44 The headline stat: 70% growing CTV budgets — only 1% cutting 5:23 Why “linear vs. streaming” is the wrong question 7:26 Curation explained: smarter than the old ad-network model 12:02 Walled gardens don't contain consumers — and that matters 15:00 AI as an equalizer for under-resourced local advertisers 18:00 The targeting trap: how over-targeting shrinks your audience 21:02 Live sports and more new opportunities 26:09 AAF Austin Shoutout Connect with Blake Hebert and Premion Download the Advertiser Perceptions 2026 Survey Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! 

Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

Discover how multicasting transforms content distribution beyond traditional multi-channel marketing. Learn why adapting format and style for each platform drives organic traffic and authority, building sustained growth over time. Read more at https://ampifire.com/blog/what-is-multicasting-the-future-of-content-repurposing-syndication/?utm_source=chatgpt.com AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

Expert in political marketing from the Australian National University, Dr Andrew Hughes, joined Tom Elliott.See omnystudio.com/listener for privacy information.

What if you could turn your expertise into a thriving newsletter business while living your dream life in rural France - with just 3-4 hours of work per day?In this episode of Change Is Possible, host Ani Filipova interviews Lucy Werner, award-winning PR expert, author of "Hype Yourself," and founder of a hugely successful paid newsletter generating thousands per month. Lucy shares her journey from running a London PR agency to building a sustainable solopreneur business in the south of France - all while raising three young children.#Newsletter #Solopreneur #PRStrategy #ContentCreation #CareerChange #PortfolioCareer #RemoteWork #ChangeIsPossible #AniFilipovaDiscover how Lucy:• Built a 5,000-person email list over 5 years before launching her paid newsletter• Got 100 paying subscribers in just 6 weeks and became a Substack bestseller• Generates multiple income streams (newsletter, brand partnerships, retreats, 1-to-1 coaching)• Grows her business through public speaking and podcasts - never paid ads• Maintains work-life balance with only 3-4 focused work hours per day• Leverages her 16,000 Instagram followers (proving you don't need massive numbers)

Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it's harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what's working now and what's coming next, according to: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike.  From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don't miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi's Gold Bond, brings a powerful brand perspective rooted in authenticity and cultural relevance. She talks candidly (and I sing) about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—showing how human connection and business results don't have to be at odds. Hint: They paired perfectly with celebrity Chelsea Handler over shared values and love of the product! Chelsea Handler Skiing with Gold Bond! (And learn why Kimberly wears a “cape,” and owes a debt of gratitude to women who help women!) Jennifer Louie Oon, SVP of Sales at DAX US, closes the loop with a look at audio advertising today—and why its moment is now…especially when brands can reach markets or audiences other platforms  or apps often miss. She explains how DAX is solving for that, along with measurement tools that can finally demonstrate audio's impact in real time and the power of advertisers still having presence in screen-free moments. (And find out why old school Legos really grabbed her during the world's largest tech show!)  Get some practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or hype…and with a little bit of singing and laughs! Key Moments & Time Codes 00:00–01:22 — Why this episode connects audio, TV, brand marketing, and ad tech 03:29–04:43 — Why karaoke is becoming a serious media business Jim Riley explains how Stingray turned a universal behavior—singing in the car—into a gamified, social, and monetizable experience across TVs and automotive dashboards. 05:40–06:20 — From couch to car to checkout Jim outlines Stingray's vision for linking TV, in-car audio, and retail media—following consumers across environments and tying media exposure to real-world action. 08:02–08:37 — When advertising doesn't belong everywhere A candid discussion on why karaoke stays ad-free, how premium experiences are monetized differently, and what “everybody wins” actually looks like in practice. 12:44–13:20 — “Let it go” as a marketing strategy Kimberly Hairston-Hicks shares why perfection is the enemy of progress—and how letting go of control creates stronger brands and better outcomes. 18:19–20:29 — Authenticity beats star power Kimberly breaks down the Gold Bond–Chelsea Handler partnership, revealing why shared values—not celebrity size—drive cultural relevance and real KPIs. 21:01–22:11 — When impressions aren't the point anymore A reframing of success: why cultural moments, memory, and longevity matter just as much as raw reach—and how brands should measure that. 26:07–27:25 — Beauty, confidence, and showing up fully A powerful, personal exchange on how products—and leadership—can change how people feel about themselves, from the boardroom to daily life. 35:07–36:05 — Audio measurement finally catches up Jennifer Louie Oon explains how DAX is using brand-lift measurement to prove what audio has always delivered—and why this changes how brands plan media. 37:18–38:06 — Why audio's moment is now Screen-free moments, smarter targeting, and better measurement come together—making the case for audio as a core, not supplemental, channel in 2026 planning. Connect with: Jim Riley Kimberly Hairston-Hicks Jen Oon Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

This week on Rick Flynn Presents worldwide podcast:From Dallas/Ft. Worth we gladly welcome LAUREN COCKERELL. Lauren is a public relations and marketing expert, business owner, and working mom. We help purpose-driven companies turn their exceptional work into clear, compelling stories — shared in the right places, at the right time, with the right people. You're not looking for hype. You're looking for clarity and a partner who knows how to translate your substance into visibility that feels true. Contact Lauren at: www.kwedarco.com

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Marketing experts discuss AI website builders' rapid evolution, comparing top platforms like Wix, Squarespace, and GoDaddy while examining pricing models, security features, and customization limitations for small businesses. AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

There's a moment every entrepreneur hits where working harder stops working and the answer isn't more hustle, more ads, or more leads. It's realizing that real growth comes from serving better, not shouting louder. That's exactly where this conversation with Brett Fairall landed for me, and it's why I couldn't wait to share it with you.In this episode of The Happy Hustle Podcast, I sit down with Brett Fairall, the creator and visionary behind Warehouse Bob, an AI-powered commerce engine that helps brands convert more, communicate better, and scale without chaos. Brett is a world-class conversion strategist with over 15 years of experience in direct response marketing, CRO, copywriting, and AOV engineering. He's worked behind the scenes with some of the biggest supplement, e-commerce, and coaching brands in the world. But beyond the credentials, Brett is a husband, father, man of faith, and someone deeply committed to helping founders build businesses that actually serve people.This episode matters because it challenges one of the biggest lies in entrepreneurship: that growth comes from constantly chasing new customers. Brett pulls back the curtain on how most businesses are unknowingly sitting on massive amounts of “found money” revenue that's already there but leaking out through poor systems, missed follow-ups, and friction-filled customer journeys. Instead of obsessing over more traffic, he shows how to create better experiences for the people who already trust you.One of the biggest takeaways is that most businesses don't have a lead problem, they have a conversion problem. Brett explains how brands often miss 60–70% of inbound opportunities simply because they lack systems to follow up consistently. When you focus on serving the people already raising their hands, revenue increases without burning more cash on ads.Another powerful lesson is that modern conversion optimization isn't about button colors or flashy hacks. It's about behavior, timing, and psychology. Brett breaks down how subtle shifts—like how and when you communicate can unlock six or seven figures in additional revenue. The goal isn't to sell harder; it's to remove friction and make buying feel effortless.We also dive deep into how automation and AI can actually make businesses feel more human, not less. When used correctly, AI allows founders to scale trust, responsiveness, and personalization without scaling stress or headcount. Brett shares how systems like conversational SMS and email follow-ups can feel personal while working 24/7 behind the scenes.Another key lesson is around building before you sell. Brett is clear: stop creating products without an audience. The fastest path to sustainable success is partnering with trust, listening deeply to customers, and building offers that solve real problems people already have. When trust leads, sales follow.Finally, this episode is a reminder that alignment matters. Brett talks openly about integrity, sobriety, faith, and designing businesses that support life, not consume it. Systems should give you more presence, not less. When your business works without you being glued to it, you win at both impact and freedom.If you're an entrepreneur who wants to grow smarter, serve deeper, and stop leaving money on the table, this conversation is packed with insights you can apply immediately. Listen to the full episode now and start building systems that work for you so you can keep Happy Hustlin a life you actually love.What does Happy Hustlin mean to you?Brett says it's leading with integrity, but it's more importantly, finding ways to serve others, serving in ways that nobody really can expect, while also providing for your family and being the man that you should step up to be. Connect with Bretthttps://www.instagram.com/btothefairall/ Find Brett on this website: Warehousebob.com Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.

Today you'll hear from Naja Faysal, a fellow podcaster and owner of the Parrot Lab Media (where people can record their podcasts using high-tech equipment).  We start off differently and actually mention denominations for an unexpected twist!  He shares a few "nudges" as he shares with us his upbringing.  You will learn a lot in this episode.Reach Out to Me:Website: https://www.dontignorethenudge.com/Patreon: https://www.patreon.com/profile/creators?u=50504485IG: https://www.instagram.com/dontignorethenudgepodcast/Private FB group to WATCH interviews: https://www.dontignorethenudge.com/facebookBusiness/Personal Coaching with Cori:https://www.corifreeman.com/(951) 923-2674Reach out to Naja Faysal: https://parrotslab.com/

Richard Shotton is a behavioral science expert, author, and consultant specializing in applying psychological research to marketing and consumer behavior. He is best known for his bestselling books "The Choice Factory" and "The Illusion of Choice", which reveal how insights from behavioral science can influence decision-making and brand success. With over two decades of experience in advertising, Shotton works with leading companies to apply evidence-based strategies that drive real-world results. He is also a sought-after speaker, known for making behavioral science practical, engaging, and actionable.In our conversation we discuss:(00:00) – Who benefits from this conversation and book overview(00:44) – Behavioral science applied to business and marketing(01:28) – Psychology principles also shaping personal brands(02:45) – Focus vs variety: the goal dilution effect(03:52) – Study showing multiple benefits reduce credibility(05:27) – Why people trust specialists over generalists(07:06) – Restaurant and brand examples proving focus wins(07:54) – Five Guys story: simplicity and specialization(09:46) – How focus improves both product and perception(10:39) – Exceptions like Amazon and Google's success(12:14) – Why AI brands should emphasize specialization(17:13) – Applying focus and credibility to personal branding(18:55) – The Pratfall Effect: admitting flaws builds trust(21:30) – Using weaknesses to strengthen authenticity(24:11) – Price perception: high cost implies high quality(26:22) – Smart ways to admit flaws and gain believability(27:27) – Case studies: Avis, Buckley's, and embracing flaws(31:07) – Kraft's hidden reformulation and expectation bias(35:31) – Eco-friendly bias and performance expectations(38:40) – The Zeigarnik Effect: memory from incomplete tasks(43:26) – KFC secrecy and Coca-Cola mystery as engagement tools(45:28) – Illusion of effort: visible work increases perceived value(49:20) – Transparency in design: Dyson, kitchens, and websites(54:27) – Behavioral biases as flexible tools for persuasion(57:01) – Testing ideas ethically through observation(1:02:43) – Liquid Death and breaking conventions to stand out(1:07:04) – Repetition and the mere exposure effect(1:10:40) – False consensus: marketers aren't their audience(1:12:18) – Main takeaway: remove barriers, make it easyLearn more about RichardAstroten - Richard's CompanyAmazon Book Link - Hacking the Human MindChoice FactoryWatch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠⁠⁠⁠Connect on IG: ⁠⁠⁠⁠⁠⁠https://instagram.com/heyseankim

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want

Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training.  He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy online.    Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in Advertising 08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets 10:57 Warm vs Cold Campaigns: Strategies for Success 14:02 Navigating High Skepticism Markets 17:01 Macro vs Micro: The Balance in Ad Strategy 20:17 The 3x Reel Strategy: Amplifying Success 25:28 Boosting Posts Effectively 28:51 Custom Ads vs. Amplifying Organic Content 31:01 The Seven Day Stack Facebook Ad Strategy 32:39 Overcoming Ad Aversion 36:11 Choosing Between Facebook and Instagram Ads 39:20 Identifying Who Shouldn't Run Ads   Today's podcast is sponsored by The Circle:  https://briankeanefitness.com/online-mastermind   (Website) https://neil-maclean-marketing.mykajabi.com/ (Instagram) www.instagram.com/neilshoneymac/ (Threads) https://www.threads.com/%40neilshoneymac  

Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency's success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape. Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn't optimized across AI, SEO, and paid media, you're missing opportunities to be seen when it matters most. Quotes: “Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.” “If you're unwilling to take some risks when it comes to digital advertising, you're going to quickly fall behind.” “If you aren't there during the research phase, you sure as heck are not going to be there during the purchasing phase.” Resources: Connect with Karly Scott on LinkedIn Explore Karly Scott's expertise and professional insights

Neil Patel became a millionaire at 17, lost it all by 20, and came back to build a 9-figure global marketing company. In this episode, he reveals the hard truths about fame, money, and the business of content — why followers don't pay the bills, how AI will redefine marketing, and what it really takes to build lasting success in the new digital era.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.Key Takeaways:– Community over capital– Scaling without outside money– The “Done For You” mindset shiftFollow the podcast for more bold founder insights.Leave a rating to support independent shows.Drop a comment on how HighLevel has helped you.IG: @organicwordnerdThis interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community. Watch that interview here: https://www.youtube.com/watch?v=0PIQ5QWJRy4

Earlier this year, we released an episode with author and marketing guru Bridget Brennan, who happens to also be a dear friend of Dr. Lisa. Bridget interviewed Dr. Lisa for episode 100 in order to pull back the curtains a bit for our loyal listeners. Today, we're releasing PART 2 of that interview. Dr. Lisa will be back next week to help you with some tips to live healthier, longer, and at your happy weight! Thanks for listening! If you'd like more support during your SMART weight loss & health focused journey, sign up for our FREE newsletter, or check out our program at: www.SmartWeightLossCoaching.com. We would love to help you reach your happy weight, and transform the way you talk to yourself about your body and the number on the scale. Negative thoughts about yourself don't have to take up so much brain space, and we'd be honored to help you reframe those thoughts. Also…We'd be grateful if you'd follow us and share our podcast with your friends & family. We're here to help you improve your health, live longer, healthier, and lose weight the SMART way! This episode was produced by The Podcast Teacher: www.ThePodcastTeacher.com.

If your message isn't clear, your brand won't scale. In this episode of The Next Level Podcast with Jeremy Miner, bestselling author Donald Miller, creator of the StoryBrand Framework, reveals the storytelling psychology that's helped generate over $100 million in sales for brands around the world. Learn why the human brain only pays attention to stories tied to survival and how to make your customer the hero of your brand's story.Donald and Jeremy break down how clarity in messaging, empathy, and identity transformation drive real sales conversion. Learn how elite brands and entrepreneurs simplify communication, connect emotionally, and master storytelling in sales. You'll leave with practical storytelling tactics you can apply today to boost conversions and make your brand impossible to ignore.Chapters:(00:00) Introduction(01:42) How the Brain Reacts to Storytelling(04:33) From Memoir Writer to Marketing Expert(07:16) Why Brands Shouldn't Be the Hero(10:52) The P.E.A.C.E. Framework Explained(15:48) Political Campaigns That Failed at Clarity(22:04) Selling Identity and Transformation(30:17) Storytelling vs. Clever Marketing(38:55) How AI Is Changing Brand Messaging(54:26) Legacy: Becoming a Survival Asset

If your message isn't clear, your brand won't scale. In this episode of The Next Level Podcast with Jeremy Miner, bestselling author Donald Miller, creator of the StoryBrand Framework, reveals the storytelling psychology that's helped generate over $100 million in sales for brands around the world. Learn why the human brain only pays attention to stories tied to survival and how to make your customer the hero of your brand's story. Donald and Jeremy break down how clarity in messaging, empathy, and identity transformation drive real sales conversion. Learn how elite brands and entrepreneurs simplify communication, connect emotionally, and master storytelling in sales. You'll leave with practical storytelling tactics you can apply today to boost conversions and make your brand impossible to ignore.   Chapters: (00:00) Introduction (01:42) How the Brain Reacts to Storytelling (04:33) From Memoir Writer to Marketing Expert (07:16) Why Brands Shouldn't Be the Hero (10:52) The P.E.A.C.E. Framework Explained (15:48) Political Campaigns That Failed at Clarity (22:04) Selling Identity and Transformation (30:17) Storytelling vs. Clever Marketing (38:55) How AI Is Changing Brand Messaging (54:26) Legacy: Becoming a Survival Asset  

Since co-founding Thoma with his wife Melissa in 1998, Martin has conceived, developed and implemented communications and marketing programs ranging from new product initiatives for global technology companies to public information and safety campaigns for state agencies. His roots in journalism and writing have equipped him to successfully conceive and lead multiple national award-winning communications for regional and national clients. Martin has represented local, state, regional and national organizations in the tourism, healthcare, energy, financial services, transportation, retail, hospitality, government, insurance and food service industries — including regional, national and international brands such as Entergy Corporation, Entergy Nuclear, MISO: Midwest Independent System Operator, SPP: Southwest Power Pool, MONI Smart Security, Aviagen, PotlatchDeltic, Comcast, Pizza Hut, Clarke-American, Jack Henry and Associates. Martin and his partner Melissa created the proprietary brand development process known as The Brand Navigator™ to help executive teams unleash the power of their brands to attract customers, engage and align employees, and drive revenues. Martin wrote the book, Branding Like the Big Boys: How to Grab Market Share, Improve Margins and Increase Loyalty In Your Small Business, available for purchase on Amazon. He is frequently sought out for comment on brands and branding by publications like Vice Sports, The Boston Globe, Arkansas Business and Arkansas Democrat-Gazette. His ideas and efforts have been showcased in publications as diverse as eHealthcare Strategies & Trends, The Journal of Accountancy and Transportation Industry News. Martin has criss-crossed the country speaking on the power of brand leadership, with appearances from Honolulu to Seattle to San Antonio. Martin is a Phi Beta Kappa graduate of the University of Arkansas in Fayetteville, with a bachelor's degree in journalism and English.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingReturning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.He's also the author of the excellent Network Notes Substack.How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today's big tech- dominated world.This is a great conversation with a returning guest who will definitely be on the show again!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

What if the only thing standing between your business and rapid growth is the story you're telling—or not telling—about yourself?  In this episode of Life After Corporate, Deb Boulanger sits down with Mariana Henninger, Emmy award-winning filmmaker and emotion-led marketing expert, to reveal how women entrepreneurs can leverage emotion-led marketing and brand storytelling to create a magnetic personal branding presence. Whether you're overwhelmed by social media marketing or wondering how to harness video marketing to build trust in a crowded market, this conversation unpacks actionable trust-building strategies that help entrepreneurs become instantly recognizable and unforgettable.  Are you ready to transform your entrepreneur visibility and turn cold audiences into loyal clients with just one powerful story?   Go to LifeAfterCorporate.com/podcast for the full notes.   Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn and Instagram,  Read More about Life After Corporate HERE     Connect with Mariana Henninger Website: http://brandmagnetic.com Instagram: http://instagram.com/brandmagnetic LinkedIn: Mariana Henninger | LinkedIn   More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle 227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60 226. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency   Tweetable Quotes from Mariana Henninger: “They should feel like you care about them individually as people and you care more than growing your business.” “Your story is not about you at this moment. You have all of the rest of your marketing to tell, all of your other anecdotes and stories.”   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com  

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Most people are doing branding completely backwards — and it's killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You'll discover: Why “pushing” your brand no longer works in today's saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world's top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn't just about selling products — it's about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠ folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • ⁠Our seamless integrations with social channels⁠ • ⁠Our 1-click Enrichment that finds contact details for y⁠ ⁠ou⁠ • ⁠Know the best leads to reach out to with AI Follow-up⁠ ⁠s⁠ Useful links & resources •⁠ folk's website⁠ •⁠ folk's Linkedin⁠ • ⁠Simo, our CEO's, LinkedIn⁠ • ⁠folk's Youtube⁠

It's exhausting trying to do everything “right” when every headline, product, and influencer tells you something different. One day it's carbs, the next it's cortisol, and somehow your to-do list now includes cold plunges, fasting windows, and niche supplements. For entrepreneurs especially, the pressure to optimize every part of life turns wellness into another hustle—measured, marketed, and rarely sustainable. And after all that effort, you're still tired, still stressed, and quietly wondering if the whole system is just built to keep you chasing your tail. Mark Young is the founder and CEO of Ryze Agency, a South Florida marketing firm for health and wellness brands, and leads a medical device company focused on blood pressure reduction. He's also the author of Date Your Clients and host of the Performance Driven Living podcast where he shares practical health and business insights. Today, he explores how entrepreneurs can blend nutrition, storytelling, and AI to build stronger wellness ventures. He offers biohacking tips and marketing strategies that prioritize core health habits over quick fixes. His talk wove together tech, science, and narrative for lasting impact. Stay tuned! Quotes: “When people are not dealing with the healthiest version of themselves, they're living a life mostly subjugated to whatever health issues arise.” “People don't care about you. They care about how you impact them.” “People who are smart, understand critical thinking skills, and know how to adapt are going to be more productive and successful than ever imaginable.” Resources: RYZE AGENCY | Every brand is built by a team. Yours is waiting for you. Mark Young | Lead with Passion Follow Mark Young on Facebook Connect with Mark Young on LinkedIn

Most marketing videos these days feel like they came off the same assembly line—polished, generic, and kind of forgettable. With AI pumping out content by the second, it's no wonder everything starts to blur together. People aren't looking for perfect; they just want something that feels real, something that makes them pause for a second. But between chasing trends and trying to be everywhere at once, that human spark often gets lost in the shuffle. Tim Bradley is the co-founder of Pennant Video, an agency helping B2B brands tell better stories through video. With a mix of creative and strategy know-how, he helps companies stand out in tech, healthcare, and sustainability. Today, he shares his Video Marketing Trifecta—differentiate, demonstrate, and validate—as a guide for creating effective content. He stresses the need for real human connection and smart storytelling in an AI-saturated world. His focus is on using video across the funnel to build trust and clarity. Stay tuned! Resources: Boost brand engagement, rack up qualified leads, and outplay your rivals with Pennant! Connect with Tim Bradley on LinkedIn

It's easy to blame the ads when sales aren't coming in, but sometimes the real issue is hiding in plain sight—your website. You can drive all the traffic in the world, but if people land on a confusing, clunky, or untrustworthy site, they're gone. No amount of ad spend can fix a poor user experience. It's like inviting guests to a party and forgetting to clean the house. https://www.youtube.com/watch?v=_f7boua8Afg Trevor Levine is a conversion specialist and direct response copywriter who's helped brands like AWeber and ReMax boost revenue through better messaging. He also built and sold the Vegetarian Health Institute, a six-figure monthly business. Today, he breaks down practical ways to improve website conversions—like tightening copy with action verbs, offering bold guarantees, and using detailed testimonials. He emphasizes the power of speaking directly to customer pain points and making offers too good to ignore. Stay tuned! Resources: Get a FREE 30-Minute Consultation or Critique Double Your Revenues Without Spending More on Ads Follow Trevor Levine on Facebook Connect with Trevor Levine on LinkedIn

You don't need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer's head, build offers they can't resist, and why storytelling and positioning still reign supreme. Plus, I'll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu

It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Yuri Elkaim reveals why starting with a high-ticket offer is the smartest move for fast business growth, showing how to price your service based on the transformation you provide, not industry norms. Learn why solving a “bleeding neck” problem justifies premium prices, how to reframe group coaching as a value multiplier rather than a downgrade, and how to anchor pricing strategically to elevate perceived value while protecting your time, empowering you to scale your impact, income, and freedom without sacrificing client results.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/2DYSijzPgkw Apple: https://podcasts.apple.com/us/podcast/yuri-elkaim-founder-of-healthpreneur-building-an/id1484783544 Spotify: https://open.spotify.com/episode/1nQbXrwVOTWPbHxYoxM20F ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.