Podcasts about marketing experts

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Latest podcast episodes about marketing experts

Small Business Made Simple Podcast
Marketing With No Money: Katrina McCarter's Smart Strategies for Small Business Growth

Small Business Made Simple Podcast

Play Episode Listen Later Jul 15, 2025 17:58


Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.

Pojačalo
EP 326: Milica Maksimović, developer marketing expert - Pojačalo podcast

Pojačalo

Play Episode Listen Later Jul 13, 2025 119:44


Mislila je da nikad neće raditi u marketingu – danas gradi zajednice za najveće developer alate. U 326. epizodi Pojačala gostuje Milica Maksimović, stručnjakinja za developer marketing i suosnivačica platforme Literally. Njena priča je sve samo ne linearna: od ljubavi prema engleskom jeziku i snova o karijeri bubnjarke, preko rada u prosveti i metodike koja ju je trajno udaljila od nastavničkog poziva, pa sve do, po njenim rečima "slučajnog" ulaska u svet tech startapa i developer zajednica. Razgovor sa Ivanom vodi nas kroz Milicine rane profesionalne borbe, ali i kroz složeni pejzaž rada sa inženjerskim publikama. Saznajemo kako se gradi zajednica, kako se komunicira sa najtežim tržištem, i zašto developer alati danas nose najviše povraćaja investicije. Milica objašnjava kako izgleda autentična marketinška komunikacija u svetu gde je cinizam uobičajen, a poverenje teško stečeno. Epizoda osvetljava i razlike između rada u bootstrap okruženju i korporativnog fintech-a, govori o burnoutu, ulozi mentora i tome kako jedna knjiga o mrežama može da preokrene ceo karijerni put. O čemu smo pričali: - Najava razgovora - Početak razgovora - Kad porastem biću - Ulazak u IT svet - Šta posle faksa - Novo poglavlje - Novi Sad - Napredak u karijeri - Internet i edukacija - Organizacija u IT-ju - Ulazak u preduzetništvo - Zaključak razgovora Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3GJ32ab Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

Off The Record - The DJ Podcast by Crossfader
Ep 141 : Marketing Expert Breaks Down the Business Side of DJing

Off The Record - The DJ Podcast by Crossfader

Play Episode Listen Later Jul 10, 2025 53:34


In this episode of the Crossfader Podcast, we sit down with Olivia Mancuso - founder of Elevated Frequencies and business coach for DJs and music creatives.We dive deep into how DJs can build sustainable careers beyond the decks, from mastering sales skills and branding to overcoming perfectionism, rejection, and the fear of putting yourself out there.Olivia shares her inspiring journey from TV reporting to launching her own agency and podcast, her experience supporting artists worldwide, and why niching down is the fastest path to standing out.

Growth Everywhere Daily Business Lessons
Give Me 12 Minutes, and I'll Make You a Marketing Expert

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Jul 2, 2025 12:26


You don't need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer's head, build offers they can't resist, and why storytelling and positioning still reign supreme. Plus, I'll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1360: Inflection Growth: Startup Marketing Secrets and Data-Driven Growth with Growth Marketing Expert Jacob Levin

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jul 1, 2025 24:58


It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn

Bricks & Bytes
Nobody Knows What You're Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC

Bricks & Bytes

Play Episode Listen Later Jul 1, 2025 65:41


"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing

Small Business Made Simple Podcast
HR & Leadership for Small Business - Podcast Episode 351

Small Business Made Simple Podcast

Play Episode Listen Later Jun 26, 2025 31:36


** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

Small Business Made Simple Podcast
BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh)

Small Business Made Simple Podcast

Play Episode Listen Later Jun 23, 2025 23:19


BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me

KehlaG: living in fierce alignment
E #465: Build a Business That Works for Your Biology: Biotypes, Human Design & Beyond with Andrew Colombini

KehlaG: living in fierce alignment

Play Episode Listen Later Jun 16, 2025 65:16


In this episode of Living in Fierce Alignment, Kehla is joined by Andrew Colombini, a BioType Sales & Marketing Expert who helps coaches and entrepreneurs align their business strategies with how people naturally trust and buy. Together, they dive into the fascinating world of biotypes—how your physical makeup reveals your dominant hormones, brain wiring, and natural rhythms, and how this impacts everything from your energy and decision-making to your ideal clients and sales process. Andrew shares how he uses BioTypes and behavioral science to remove the guesswork from marketing and sales, helping business owners sell smarter, not harder. Kehla and Andrew also explore: The six biotypes and how they form in the womb Why knowing your dominant hormone gives you a business edge How biotypes complement Human Design and Gene Keys The surprising link between body type, brain wiring, and sales style What it looks like to market and lead in alignment with your biology Whether you're a coach, creative, or entrepreneur craving more ease and alignment in your business, this conversation will leave you feeling seen, validated, and deeply energized. Andrew also shares a powerful free resource to help you identify your ideal client and refine your messaging using biotype wisdom. Follow Andrew on IG The BioType Blueprint Guide Join Andrew's FB group   Check out Kehla's website Grab Kehla's Complimentary Resources Follow Kehla on IG

MIKE'D UP! with Mike DiCioccio
#253: Ryan Chute — The Wizard of Ads on Turning Setbacks into Your Greatest Superpowers

MIKE'D UP! with Mike DiCioccio

Play Episode Listen Later Jun 9, 2025 47:44


This week, Mike welcomes Ryan Chute, AKA the Wizard of Ads, a consulting agency helping ambitious Residential Home Service Contractors and Professional Service Companies 4-10X their revenue profitably with brand-forward sales and marketing solutions. Together, they discuss resilience, entrepreneurship, and the power of overcoming adversity. Ryan explores his journey from a high school dropout to a leading sales and marketing expert, and explores the importance of leveraging your weaknesses as strengths. The conversation unpacks pivotal career moments, the intersection of sales and marketing, and the essence of creating a frictionless and trustworthy brand experience. Ryan shares his insights on how to transform challenges such as ADHD into unique advantages, emphasizing that the traits that make you different can also be your greatest strengths. He highlights the importance of empathy, active listening, and building trust in sales and negotiations.  This episode is packed with valuable lessons on grit, determination, and the transformative power of self-belief.   Resources Mentioned in This Episode: Hero Documentary on Amazon Prime My Hair Went on Vacation Grant Cardone  How to Win Friends & Influence People  The Selling Bible: For People in the Business of Selling No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers The Straight Dope on Dirty Sales: A Wiseguy's Guide to the Scams, Cons, and Sleaze of Unethical Selling   Connect with Ryan:  Website LinkedIn Instagram  YouTube TikTok   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast   AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us   Produced by: Social Chameleon   Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Sales vs. Marketing
Lessons - How to Command Premium Prices While Delivering Extraordinary Value | Yuri Elkaim - Sales & Marketing Expert

Sales vs. Marketing

Play Episode Listen Later Jun 7, 2025 12:41


➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Yuri Elkaim reveals why starting with a high-ticket offer is the smartest move for fast business growth, showing how to price your service based on the transformation you provide, not industry norms. Learn why solving a “bleeding neck” problem justifies premium prices, how to reframe group coaching as a value multiplier rather than a downgrade, and how to anchor pricing strategically to elevate perceived value while protecting your time, empowering you to scale your impact, income, and freedom without sacrificing client results.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/2DYSijzPgkw Apple: https://podcasts.apple.com/us/podcast/yuri-elkaim-founder-of-healthpreneur-building-an/id1484783544 Spotify: https://open.spotify.com/episode/1nQbXrwVOTWPbHxYoxM20F ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Chronic Pain to Passion
Ep 73 Sharing Your Work Authentically with Author and Marketing Expert Shelby Leigh

From Chronic Pain to Passion

Play Episode Listen Later Jun 6, 2025 59:08


Welcome back dear listeners, today we're diving into a topic that so many of us wrestle with—visibility. The desire to be seen, to share our creative work with the world, and to make an impact… all while battling the fear of putting ourselves out there. If you've ever felt that tension, you are not alone.My guest today, Shelby Leigh, knows this struggle intimately—not just as a bestselling author and mental health advocate, but as someone who has helped thousands of creatives navigate the often-intimidating world of marketing and visibility. Through her work as a marketing coach, she's supported over 7,000 writers, artists, and entrepreneurs in finding ways to share their work with confidence—and even enjoy the process.In this conversation, we talk about:✨ Shelby's own journey with visibility and self-trust✨ How to market your creative work in a way that feels good (not cringey)✨ The biggest mindset shifts that help authors and creatives show up authentically✨ What Shelby is still learning and growing into when it comes to being seenWhether you're an author, a business owner, or simply someone who wants to trust yourself more as you step into your next chapter, this episode is for you.Let's get into it!You can find Shelby at:www.marketingbyshelby.comwww.instagram.com/marketingbyshelbywww.youtube.com/@marketingbyshelbyAnd you can find me at:Instagram: ⁠⁠⁠⁠⁠⁠@anna_holtzman⁠⁠⁠⁠⁠⁠Email: anna@annaholtzman.comWebsite: ⁠⁠⁠⁠⁠⁠www.annaholtzman.com⁠

Delivering Value with Andrew Capland
Why This Product Marketing Expert Walked Away From a $2B Exit—With No Regrets (Jason Oakley)

Delivering Value with Andrew Capland

Play Episode Listen Later Jun 4, 2025 61:16


What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

UBC News World
El Segundo Creative Marketing Experts Explain How To Build Brand Loyalty

UBC News World

Play Episode Listen Later Jun 2, 2025 2:10


If you're struggling to stand out, you may be wondering why your marketing efforts aren't translating into real results. Experts say you need a clear brand strategy that connects emotionally with customers! Learn more at: https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

The SaaS CFO
$350K Raised to Improve AI Generated Content for Agencies and Marketers

The SaaS CFO

Play Episode Listen Later May 29, 2025 19:39


In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI. Yana discusses the challenges marketers face with AI-produced content and explains how YAI's tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands. Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology. Show Notes: 00:00 Marketing Expert in Tech Innovation 05:48 "Multi-Brand Marketing Efficiency" 09:46 Dual Approach Market Strategy 11:58 "Challenges of Bootstrapping and Scaling" 16:07 Key Metric: Activation Rate 17:31 Startup Focus: User Value & AI Integration Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding Yana Lapitskaya's LinkedIn: https://www.linkedin.com/in/yanalapitskaya/ YAi's LinkedIn: https://www.linkedin.com/company/yai-digital/ YAi's Website: https://yai.digital/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Small Business Made Simple Podcast
How to Build a Micro Funnel in 24 Hours - Podcast Episode 345

Small Business Made Simple Podcast

Play Episode Listen Later May 21, 2025 14:18


Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I'm showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You'll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.

Prodcast: Поиск работы в IT и переезд в США
Прожарка профилей в LinkedIn в прямом эфире с Иваном Дорониным.

Prodcast: Поиск работы в IT и переезд в США

Play Episode Listen Later May 19, 2025 121:34


Разбор ваших LinkedIn аккаунтов в прямом эфире. Присылайте ссылки в телеграм канал https://t.me/prodcastUSA.Будем разбирать ваши профили с точки зрения американских и европейских рекрутеров. Поэтому требования:1) профиль на английском языке2) максимально заполненный (фотография, опыт работы с достижениями, раздел О себе, скиллы и тд)3) опыт может быть в российских компанияхИван Доронин (Ivan Doronin) - Project Manager at Presight.AI (G42 Group), ex EPAM Systemhttps://t.me/ivandoronin1https://www.linkedin.com/in/ivandoronin/https://www.facebook.com/DoroninIvan1Эпизоды по теме:- Как работает Open to work в LinkedIn с перспективы рекрутера? Разница между I'm interested и Follow. https://youtu.be/C35fdwgBGAE- Прожарка профилей в LinkedIn в прямом эфире с Иваном Дорониным. Февраль 2025. (Иван показывает, как работает LinkedIn Recruiter) https://youtube.com/live/45tC6kQ4H2s- Как получить оффер в Европе и на Ближнем Востоке в 2025? Особенности поиска работы и релокации. https://youtube.com/live/n8WjkLkyrWM- Поиск работы на глобальном рынке? Европа, Ближний Восток, ОАЭ. Релокация айтишников в 2025. https://youtube.com/live/UC-qQ9lITSQ- Как прокачать LinkedIn, получить оффер и переехать в ОАЭ. Общаемся с Иваном Дорониным. https://youtu.be/jemkSTlRQKY- Поиск работы в Европе, Азии и СНГ. Резюме, LinkedIn и собеседования. 2022. Иван Доронин. https://youtube.com/live/_g_paYbkgmA ***Записаться на карьерную консультацию (резюме, LinkedIn, карьерная стратегия, поиск работы в США) https://annanaumova.comКоучинг (синдром самозванца, прокрастинация, неуверенность в себе, страхи, лень) https://annanaumova.notion.site/3f6ea5ce89694c93afb1156df3c903abВидео курс по составлению резюме для международных компаний "Идеальное американское резюме": https://go.mbastrategy.com/resumecoursemainГайд "Идеальное американское резюме" https://go.mbastrategy.com/usresumeПодписывайтесь на мой Телеграм канал: https://t.me/prodcastUSAПодписывайтесь на мой Инстаграм https://www.instagram.com/prodcast.us Гайд "Как оформить профиль в LinkedIn, чтобы рекрутеры не смогли пройти мимо" https://go.mbastrategy.com/linkedinguide⏰ Timecodes ⏰00:00 Начало10:20 Первый Профиль - CEO28:21 Второй Профиль - PM52:15 Третий Профиль - QA1:15:35 Четвертый профиль - Technical Architect1:29:43 Пятый профиль - UI/UX Designer1:42:56 Шестой профиль - Marketing Expert

The Dept. w/ Omar El-Takrori
The Marketing Expert: This Simple Ad Will Print You Money! ft. Kristine Mirelle | The Dept. #73

The Dept. w/ Omar El-Takrori

Play Episode Listen Later May 14, 2025 56:27


In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn't waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.If you've ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.

The 20/20 Podcast
Marketing Expert: Google Algorithm Changes, Optimizing Your Website for SEO, Training Your Staff for Success - Tyler Kemp, Marketing 4ECPs

The 20/20 Podcast

Play Episode Listen Later May 14, 2025 56:52


Have you noticed the recent changes in Google's search? Have you seen the AI tool that shows up when you search? It's handy for the person doing the search. But how does it affect your business?In this episode, I chat with Tyler Kemp, who is a marketing expert and account manager specializing in marketing for the eyecare industry.Tyler is known for turning digital trends into practical, actionable insights, making him a trusted voice for anyone looking to grow their brand in a competitive market. He also shares his expertise on his own platform, TyTalksMarketing, where he offers tools and tips for thriving in the digital space.In this episode, you will learn:How the most recent updates to the Google algorithm affect your businessHow you can optimize your SEO to improve your rankingThe difference between awareness campaigns and lead generation The importance of training your staff to optimize marketingConnect with Tyler - https://www.instagram.com/tytalksmarketingLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

Small Business Made Simple Podcast
The Lie of 'Just Be Consistent' – Marketing Advice I Wish I'd Questioned Sooner - Podcast Episode 344

Small Business Made Simple Podcast

Play Episode Listen Later May 14, 2025 11:34


Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

The Marvin Francois Show
7-Figure Marketing Expert: Build A Brand That People Don't Stop Paying - Maya Elious #92

The Marvin Francois Show

Play Episode Listen Later May 14, 2025 61:34


What does it really take to build a six-figure brand with integrity and impact? In this powerful conversation, Marvin sits down with branding and messaging expert Maya Elious to unpack her 15-year journey from designing MySpace pages to building a multi-million dollar coaching empire. Maya breaks down the MVP framework for building a profitable brand, explains why market research trumps talent, and shares the mindset shift required to confidently charge your worth. Whether you're stuck at $3K months or gearing up for your first $100K year, this episode will challenge the way you approach messaging, marketing, and monetization.

TALRadio
Go All In | Business Influencers - 182 | TALRadio English

TALRadio

Play Episode Listen Later May 9, 2025 26:02


This week on Business Influencers, we go all in with Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing Expert. With nearly 30 years of experience, Drew shares actionable strategies to help entrepreneurs and service providers drive revenue, build powerful partnerships, and elevate their impact. From fintech to estate planning, his insights are game-changing. Don't miss this powerful conversation hosted by Chris Salem. Tune in on Spotify, Apple Podcast & Youtube, only on TALRadio English.Host : Chris SalemGuest : Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing ExpertYou Can Reach Drew @ImpoweredNetwork.com/Power-Hour-Main#TALRadioEnglish #BusinessInfluencers #DrewBerman #PeakPerformance #LeadershipStrategy #Entrepreneurship #MarketingExpertise #SuccessMindset #FintechLeadership #EstatePlanning #DigitalTransformation #GoAllIn #TouchALife #TALRadio

Successfully Unemployed Show with Entrepreneurs Investors and Side Hustle

Elizabeth Howell is a solopreneur who helps entrepreneurs and creators combine podcast guesting and LinkedIn content to create organic marketing magic. Don't waste any more time struggling to execute marketing strategies that produce zero results. Elizabeth's targeted podcast guesting program helps you build trust, create consistent content and get trackable results. With 25 years of PR, media and content creation experience, no one is better skilled to serve you. Her products include niche podcast lists, as well as DIY and Done For You services. Visit her LinkedIn profile to learn more, http://www.linkedin.com/in/euh24"We WON an AWARD!! Top 20 Side Hustle Podcasts! Check us out here! https://podcast.feedspot.com/side_hustle_podcasts/Get the FREE Real Estate Investing Course: https://masterpassiveincome.com/freecoursesuYoutube: https://YouTube.com/iamrogerwesley// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E//BEST BUSINESS COURSES I RECOMMENDStart an Online Business: https://successfullyunemployed.co/p24Start a podcast: https://successfullyunemployed.co/podcourseMake money on Etsy: https://successfullyunemployed.co/goldcityCreate a Facebook Ads Agency: https://successfullyunemployed.co/laptopempiresMake $ from nothing as a Flea Market Flipper: https://successfullyunemployed.co/fleamarketflipperLearn how to invest in land: https://successfullyunemployed.co/retipsterLearn more about Dustin and find resources to build an automatic real estate investing business:https://masterpassiveincome.com/NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!

The Business of Cleaning
Cleaning Up Your Marketing: Expert Advice from Rob Anspach

The Business of Cleaning

Play Episode Listen Later Apr 16, 2025 73:19


Rob Anspach, a marketing consultant and former carpet cleaning business owner, shares his journey from entrepreneurship to media. He discusses innovative marketing strategies that increased his average sale from $75 to over $500. Rob shares SEO, email marketing, and social media strategies designed to help commercial cleaning professionals attract more clients and stand out in a competitive market.

All Ears - Senior Living Success with Matt Reiners
How Content Strategy Is Shaping the Future of Senior Living Marketing with Bryan Reynolds, Senior Living Marketing Expert

All Ears - Senior Living Success with Matt Reiners

Play Episode Listen Later Apr 15, 2025 34:06


Today, I'm hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan's been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that's so often overlooked when it comes to digital.In this episode, we dive into Bryan's unique journey from video production to senior living, and how he's helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.If you've ever wondered how to better connect, tell your story, and build real relationships through digital channels, you're going to love this convo. Bryan shares some real gems around where the industry's headed and why now is the time to double down on your strategy.

Drive With Tom Elliott
Political marketing expert weighs in on new 'diss track' by the Liberal Party

Drive With Tom Elliott

Play Episode Listen Later Apr 14, 2025 7:03


Political marketing expert at the Australian National University, Dr Andrew Hughes, thinks the song is a smart political move by the Liberal Party.See omnystudio.com/listener for privacy information.

Superwomen with Rebecca Minkoff
Finding Work-Life Harmony with Tina Wells, Marketing Expert and Bestselling Author

Superwomen with Rebecca Minkoff

Play Episode Listen Later Apr 10, 2025 35:54


This week on SUPERWOMEN, I sat down with Tina Wells, entrepreneur, bestselling author, and brand builder, whose impressive career started when she was just 16 years old. Tina has spent nearly three decades making a lasting impact on the business world, from creating her first company as a teenager to launching brands with Target, writing over 20 books—including the “Mackenzie Blue” and “Honest June” series for young women and a slate of powerful self-help and business books for adults—and now helping founders scale into the millions.In this episode, Tina shares how she carved out a unique path, moving from trendspotting and influencer marketing (before it even had a name) to product development, publishing, and advising founders on how to build sustainable, scalable businesses. We talk about the realities of growing a business, the power of hiring the right people at the right time, and how to design a work-life harmony that actually works. Tina opens up about learning to let go of perfectionism, how to avoid burnout, and why creating moments of stillness can be the ultimate productivity hack.Whether you're a founder, creative, or someone seeking more fulfillment in your day-to-day life, Tina's advice is packed with wisdom and practical takeaways you won't want to miss.Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”Follow SUPERWOMEN (@rmsuperwomen) and Tina (@tinawells) on Instagram.Support this podcast: https://bit.ly/rmsuperwomen 

Master Deal Maker Secrets
Episode 227 - Secrets of Landing Dream Clients With Digital Direct Marketing Expert Will Wang

Master Deal Maker Secrets

Play Episode Listen Later Apr 7, 2025 46:03


This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.

Affiliated: ClickBank's Official Affiliate Marketing Podcast
Ep. 200 - CPA vs RevShare - Affiliate Marketing Experts Tell All

Affiliated: ClickBank's Official Affiliate Marketing Podcast

Play Episode Listen Later Mar 31, 2025 50:00


The ClickBank Sales wizards join the Affiliated podcast to discuss CPA vs RevShare and the nitty gritty details that could potentially save your business from imminent doom. SalesBound - http://salesbound.com/ Email Us - affiliated@clickbank.com

Contractor Growth Tips
#456 Endless Customer Acquisition in the AI Era (ft. Marcus Sheridan)

Contractor Growth Tips

Play Episode Listen Later Mar 27, 2025 56:08


AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

The Agency Profit Podcast
Prove Your Value & Increase Retention, With Mari-Liis Vaher

The Agency Profit Podcast

Play Episode Listen Later Mar 19, 2025 41:04


Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

CRM.Buzz - שיווק, חווית לקוח, טכנולוגיה, דאטה ועוד
Dmitry Kudrenko Founder @ Stripo - Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist

CRM.Buzz - שיווק, חווית לקוח, טכנולוגיה, דאטה ועוד

Play Episode Listen Later Mar 12, 2025 45:35


Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States -  Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics.  Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience.  =================================================================Best Moments:(00:43) Introduction of Amy Porterfield and her achievements(02:06) Discussion on webinars and their effectiveness(03:55) The “boot camp” strategy for webinars(07:48) Tactics to increase webinar attendance(11:41) Rebranding from “webinar” to “masterclass”(12:38) Amy's return to in-person events post-COVID(14:50) Sharing personal experiences on her podcast(17:26) Amy's decision to rebrand her podcast(24:14) The future of content creation and podcasting (moving toward video)(25:22) Announcement of Amy's role at the upcoming Eventastic virtual event(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================Guest Bio:Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy's podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who've cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/And FOLLOW Amy on Instagram: @AmyPorterfield =================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Geronimo Unfiltered
Studio Owners: Here's Why Your Memberships Are Stuck & How to Fix It

Geronimo Unfiltered

Play Episode Listen Later Mar 4, 2025 26:11


If your studio is bleeding out right now, it's not the economy, it's not your sales skills—it's a toxic marketing virus that's spreading fast. And if you've been running discount-heavy, low-value offers just to get people through the door, you've already been infected. In this episode, we're exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it's too late. Here's what we're covering: The ‘cheap offer' trap that's secretly killing your business Why discounting your services is the fastest way to attract low-quality leads The brutal truth about why your marketing isn't working (and how to fix it) The only type of offer that will actually bring in high-value members How to structure a profitable front-end offer that converts long-term clients Why most ad agencies are setting studio owners up to fail What to do if your studio is stuck with a bunch of freeloaders … and a whole lot more Chapters: ⏳ [00:00] The Hidden Virus That's Killing Studios Right Now ⏳ [06:30] How a ‘Marketing Expert' Led One Studio to Financial Disaster ⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door ⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients ⏳ [25:15] The Simple Formula for a Profitable Front-End Offer ⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can't Outsource Sales ⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline ⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members ⏳ [55:00] Your Next Move: The High-Converting Offer Playbook Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books' for my personal recommendations or ‘non-negotiables'. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we'd like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

Mentors on the Mic
Help me REBRAND Mentors on the Mic podcast with Marketing expert Abby Zufelt

Mentors on the Mic

Play Episode Listen Later Feb 24, 2025 42:18


Marketing Expert and Podcast Host Abby Zufelt walks us through the rebrand of her podcast, Working Girl Talk, sharing with us her tips on rebranding our projects.“Branding is one of my favorite topics and as somebody who just went through a really long branding journey, I'm happy to help and share my thoughts on this.”Some questions we went over include:1. What is the mission? What do I do? What am I trying to convey to people?2. Abby walks us through her three lists exercise so we can align your current brand with your aspirational brand.3. What is the experience you want people to feel? This will reflect in the music, fonts, brand motifs, and color palette.4. Brand looks, complete with accessories and props.and... Does she recommend erasing your former branding on Instagram?Guest:Working Girl Talk podcastWebsiteInstagramHost:Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @MentorsontheMic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @MentorsontheMic ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MichelleSimoneM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook page:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.mentorsonthemic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you like this episode, check out⁠⁠⁠⁠⁠⁠:The Importance of Mastermind Groups3 Tips for Building your Audience and Creating your Content Strategy with PR Expert Aliza Licht (BONUS)3 Actionable tips to starting your PR strategy before getting a publicistOscar Predictions with Michelle Miller, actress & podcaster on Working Girl Talk podcast

Modern Marketing Messages
1:1 with a Marketing Expert: Heather Comiskey, PPC Manager

Modern Marketing Messages

Play Episode Listen Later Feb 24, 2025 48:39


Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Heather Comiskey: LinkedIn Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate

Tiny Marketing
Ep: 125: How to Kick Shiny Object Syndrome Out of Your Marketing | Guest Expert Caroline Crawford

Tiny Marketing

Play Episode Listen Later Feb 23, 2025 44:29 Transcription Available


Send us a textThis episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation. • Understanding anchor content as a marketing strategy • The impact of shiny object syndrome on marketing efforts • Simplifying content efforts by focusing on strengths • Establishing a cadence for consistent output • The value of conducting regular marketing audits • Encouragement to embrace boring marketing for effective results • Taking time to identify what resonates personally in marketing Discount: Enjoy over 60% off on my marketing momentum session. Use code TINY24.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>> YouTube

Marketing Trends
Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse

Marketing Trends

Play Episode Listen Later Feb 19, 2025 47:56


AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Apptivate
Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)

Apptivate

Play Episode Listen Later Feb 19, 2025 20:15


As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today's greatest industry hurdles, from creative development and AI, to testing channels and diversifying your marketing mix. Mick also highlights the key challenges in retaining user engagement in the competitive app market and what he's looking forward to in 2025.Questions Mick answered in this episode:What's your perspective on the evolution of the mobile marketing industry over the last two decades?What are you seeing in terms of trends in creative styles?How is AI positively impacting your customer base?How do you think about diversifying ad spend for a customer? What portion of it is going to self-attributed networks and programmatic? And where do you see that changing in the future?How long do you give a channel before you pull the plug?What's your opinion on retention tactics?What predictions do you have for the mobile marketing industry in 2025?Timestamp:1:30 About Yodel Mobile4:00 The evolution of mobile advertising8:55 AI in creative development12:42 Strategies for diversifying ad spend14:39 When to pull the plug on a channel16:55 Mick's view on retention18:42 A look ahead at 2025Quotes:(5:05-5:27) “Millennials are opening 30-plus apps a day, and it's become an essential part of access to digital information and media support, certainly for that particular target audience; and then the older audiences, like myself, rely very heavily on apps now. So they've become integral to the way we live.”(7:34-7:46) “Now, creatives have become as important as perhaps they were 15-20 years ago in the digital environment, where the creative actually drives the compelling message to get people to download.”(10:49-11:08) “ We're seeing a lot of businesses start using AI to help with keyword metadata management for ASO. Now, I think it's a good way of short-cutting that process. The challenge though, is that a lot of the direction that AI takes us in is very similar for everybody.”Mentioned in this Episode:Mick Rigby's LinkedInYodel Mobile

The Money Mondays
The MARKETING Expert's Guide to Making More Money | Neil Patel

The Money Mondays

Play Episode Listen Later Feb 17, 2025 24:08


Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it

Elite Expert Insider
The Path to Seven Figures with Marketing Expert Victoria Hajjar

Elite Expert Insider

Play Episode Listen Later Feb 17, 2025 28:49


Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importance of creating a solid foundation for your business with systems and processes, using her four puzzle pieces framework: brand, marketing growth strategy, team, and leadership. Learn More: https://www.ugliventures.com/

Women in B2B Marketing
98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)

Women in B2B Marketing

Play Episode Listen Later Feb 12, 2025 45:38


Pleasantly Persistent-Talking Food Sales!
Nuggets of Wisdom on the Foodservice Sales Game from Ian Navarro, Foodservice Distribution Sales & Marketing Expert

Pleasantly Persistent-Talking Food Sales!

Play Episode Listen Later Feb 5, 2025 29:44


Topics Discussed:- Trade Show Insights & Industry Trends- Getting Noticed in Distribution- Sales & Incentive Strategies for Food Brands- Navigating New Distributor Relationships- The Importance of Transparency & Data in Distribution

The Buyerside Chat Podcast
Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80

The Buyerside Chat Podcast

Play Episode Listen Later Feb 3, 2025 47:33


In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don't require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Leveraging Podcasting as an Influencer Marketing Tool

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Jan 17, 2025 22:37


Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.Key Takeaways:(02:56) Selecting the right podcast format is essential for campaign success.(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.(05:29) Niche targeting enhances the impact of podcast influencer campaigns.(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.(08:12) B2B brands successfully use consumer-focused podcasts for marketing.(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.Resources Mentioned:Henry Burreson' LinkedIn Profile -https://www.linkedin.com/in/henryburreson/Soundwave Agency LinkedIn Page -https://www.linkedin.com/company/soundwave-agency/Soundwave Agency website -https://www.soundwave.pro/Shopify - https://www.shopify.com/ShipStation - https://www.shipstation.com/ZipRecruiter - https://www.ziprecruiter.ie/Spotify - https://open.spotify.com/Patreon - https://www.patreon.com/Fourthwall - https://www.fourthwall.com/Insightful Links:1. How to Build Your Influence Through Podcastinghttps://blog.podbean.com/how-to-build-your-influence-through-podcasting/2. Podcasting and Influencer Marketinghttps://hireinfluence.com/blog/podcasting-and-influencer-marketing/3. The Power of Influencer-Generated Podcasts for Expanded Awarenesshttps://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voiceshttps://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Affiliated: ClickBank's Official Affiliate Marketing Podcast
Ep. 190 - Affiliate Marketing Experts Respond to the Honey Influencer Scandal

Affiliated: ClickBank's Official Affiliate Marketing Podcast

Play Episode Listen Later Jan 13, 2025 63:30


The Honey influencer scandal is turning heads everywhere in the affiliate marketing industry, content creator world, and in the minds of the general public. Honey, a browser extension owned by PayPal, is currently undergoing immense scrutiny as various influencers have discovered how Honey has stolen massive commissions from them and deceived consumers everywhere. The crazy thing is, their deception is actually kinda genius, even if it is quite nefarious. In today's episode of Affiliated, an affiliate marketing podcast by ClickBank, four affiliate marketing experts respond to the Honey influencer scandal and explain the ins and outs of how this happened, how this affiliate marketing scandal stole lots of money, and how affiliates and influencers can avoid situations like this in the future. These sales professionals also discuss the tech side of this scandal, how it effected brands immensely, and their personal thoughts on how this will all unravel. ClickBank has been in business for over 27 years and has a proven track record of trust as it paid out over $6 billion in affiliate commissions. If you'd like to learn more about ClickBank and the world of affiliate marketing, consider checking out our website below! ClickBank - https://www.clickbank.com/ MegaLag Video - https://youtu.be/vc4yL3YTwWk?si=aDBQZCdgDRw49Hpj Marques Brownlee's Video - https://youtu.be/EAx_RtMKPm8?si=978xsOk_U0Ro5--w Legal Eagle Video - https://youtu.be/4H4sScCB1cY?si=kEGXufBIS-XTiObr Email Us - affiliated@clickbank.com Subscribe to the NEW Affiliated YouTube Channel! - https://www.youtube.com/@TheAffiliatedPodcast

Powerful Ladies Podcast
Episode 298: Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert

Powerful Ladies Podcast

Play Episode Listen Later Jan 8, 2025 65:30


This episode is a masterclass in marketing to drive revenue for businesses of any size. Shannon Murray-Doffo, a Chief Revenue Officer and marketing expert, shares insights that deeply resonate with my own perspective on how businesses should approach driving revenue.There's a widespread misconception in modern business—especially among small businesses—that marketing cannot be held accountable for ROI. This is complete nonsense, and Shannon agrees! In this episode, we discuss how marketing can directly impact revenue, the critical elements to include in your sales channel, and numerous practical, effective strategies to grow your business. If you're a business owner, don't miss this episode!

Small Business Made Simple Podcast
The Big Change to Google That Will Affect Your Website Visits - Podcast Episode 330

Small Business Made Simple Podcast

Play Episode Listen Later Jan 8, 2025 23:20


Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it's a shift every business owner needs to know about. Join me as we unpack: What Google's AI Overviews mean for your website traffic. The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections. How to adapt your content strategy to stay visible and relevant in 2025. Whether you're a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape.