Podcasts about marketing experts

Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

If you work in media, marketing, or advertising, you know this tension: Screens dominate. Measurement has lagged. And it's harder to answer questions like “Where does attention really happen?” and “What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what's working now and what's coming next, according to: Jim Riley, President of Stingray U.S., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike.  From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don't miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi's Gold Bond, brings a powerful brand perspective rooted in authenticity and cultural relevance. She talks candidly (and I sing) about letting go of control, redefining success beyond impressions, and building partnerships based on shared values—showing how human connection and business results don't have to be at odds. Hint: They paired perfectly with celebrity Chelsea Handler over shared values and love of the product! Chelsea Handler Skiing with Gold Bond! (And learn why Kimberly wears a “cape,” and owes a debt of gratitude to women who help women!) Jennifer Louie Oon, SVP of Sales at DAX US, closes the loop with a look at audio advertising today—and why its moment is now…especially when brands can reach markets or audiences other platforms  or apps often miss. She explains how DAX is solving for that, along with measurement tools that can finally demonstrate audio's impact in real time and the power of advertisers still having presence in screen-free moments. (And find out why old school Legos really grabbed her during the world's largest tech show!)  Get some practical thought starters on audio advertising, brand authenticity, media measurement, and human-centered marketing—without the jargon or hype…and with a little bit of singing and laughs! Key Moments & Time Codes 00:00–01:22 — Why this episode connects audio, TV, brand marketing, and ad tech 03:29–04:43 — Why karaoke is becoming a serious media business Jim Riley explains how Stingray turned a universal behavior—singing in the car—into a gamified, social, and monetizable experience across TVs and automotive dashboards. 05:40–06:20 — From couch to car to checkout Jim outlines Stingray's vision for linking TV, in-car audio, and retail media—following consumers across environments and tying media exposure to real-world action. 08:02–08:37 — When advertising doesn't belong everywhere A candid discussion on why karaoke stays ad-free, how premium experiences are monetized differently, and what “everybody wins” actually looks like in practice. 12:44–13:20 — “Let it go” as a marketing strategy Kimberly Hairston-Hicks shares why perfection is the enemy of progress—and how letting go of control creates stronger brands and better outcomes. 18:19–20:29 — Authenticity beats star power Kimberly breaks down the Gold Bond–Chelsea Handler partnership, revealing why shared values—not celebrity size—drive cultural relevance and real KPIs. 21:01–22:11 — When impressions aren't the point anymore A reframing of success: why cultural moments, memory, and longevity matter just as much as raw reach—and how brands should measure that. 26:07–27:25 — Beauty, confidence, and showing up fully A powerful, personal exchange on how products—and leadership—can change how people feel about themselves, from the boardroom to daily life. 35:07–36:05 — Audio measurement finally catches up Jennifer Louie Oon explains how DAX is using brand-lift measurement to prove what audio has always delivered—and why this changes how brands plan media. 37:18–38:06 — Why audio's moment is now Screen-free moments, smarter targeting, and better measurement come together—making the case for audio as a core, not supplemental, channel in 2026 planning. Connect with: Jim Riley Kimberly Hairston-Hicks Jen Oon Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.Connect with him here: https://www.linkedin.com/in/lmandin/https://www.facebook.com/graphosproduct/https://www.instagram.com/graphoscanada/Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

There's a moment every entrepreneur hits where working harder stops working and the answer isn't more hustle, more ads, or more leads. It's realizing that real growth comes from serving better, not shouting louder. That's exactly where this conversation with Brett Fairall landed for me, and it's why I couldn't wait to share it with you.In this episode of The Happy Hustle Podcast, I sit down with Brett Fairall, the creator and visionary behind Warehouse Bob, an AI-powered commerce engine that helps brands convert more, communicate better, and scale without chaos. Brett is a world-class conversion strategist with over 15 years of experience in direct response marketing, CRO, copywriting, and AOV engineering. He's worked behind the scenes with some of the biggest supplement, e-commerce, and coaching brands in the world. But beyond the credentials, Brett is a husband, father, man of faith, and someone deeply committed to helping founders build businesses that actually serve people.This episode matters because it challenges one of the biggest lies in entrepreneurship: that growth comes from constantly chasing new customers. Brett pulls back the curtain on how most businesses are unknowingly sitting on massive amounts of “found money” revenue that's already there but leaking out through poor systems, missed follow-ups, and friction-filled customer journeys. Instead of obsessing over more traffic, he shows how to create better experiences for the people who already trust you.One of the biggest takeaways is that most businesses don't have a lead problem, they have a conversion problem. Brett explains how brands often miss 60–70% of inbound opportunities simply because they lack systems to follow up consistently. When you focus on serving the people already raising their hands, revenue increases without burning more cash on ads.Another powerful lesson is that modern conversion optimization isn't about button colors or flashy hacks. It's about behavior, timing, and psychology. Brett breaks down how subtle shifts—like how and when you communicate can unlock six or seven figures in additional revenue. The goal isn't to sell harder; it's to remove friction and make buying feel effortless.We also dive deep into how automation and AI can actually make businesses feel more human, not less. When used correctly, AI allows founders to scale trust, responsiveness, and personalization without scaling stress or headcount. Brett shares how systems like conversational SMS and email follow-ups can feel personal while working 24/7 behind the scenes.Another key lesson is around building before you sell. Brett is clear: stop creating products without an audience. The fastest path to sustainable success is partnering with trust, listening deeply to customers, and building offers that solve real problems people already have. When trust leads, sales follow.Finally, this episode is a reminder that alignment matters. Brett talks openly about integrity, sobriety, faith, and designing businesses that support life, not consume it. Systems should give you more presence, not less. When your business works without you being glued to it, you win at both impact and freedom.If you're an entrepreneur who wants to grow smarter, serve deeper, and stop leaving money on the table, this conversation is packed with insights you can apply immediately. Listen to the full episode now and start building systems that work for you so you can keep Happy Hustlin a life you actually love.What does Happy Hustlin mean to you?Brett says it's leading with integrity, but it's more importantly, finding ways to serve others, serving in ways that nobody really can expect, while also providing for your family and being the man that you should step up to be. Connect with Bretthttps://www.instagram.com/btothefairall/ Find Brett on this website: Warehousebob.com Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.

Expert in political marketing from the Australian National University, Dr Andrew Hughes, joined Shane McInnes.See omnystudio.com/listener for privacy information.

Join Debbie Gilbert from The Business Awards Show as we discover How a Qualified Marketing Expert Can Transform Your Business with Dee Blick. Dee is a multi-award-winning marketing expert, and author of six bestselling books. Crucially, she is one of only 3% of marketers globally to hold Fellowship status with the Chartered Institute of Marketing. With 41 years in marketing, Dee evolved from working in "big glossy businesses" to becoming a passionate advocate for SMEs. A natural writer who "tumbled into marketing," she continues writing for magazines, as well as her books, combining her twin passions seamlessly. Key insights from this episode: • Why "marketer" has become misappropriated: web designers to promotional gift sellers claim the title without proper training or understanding of marketing fundamentals  • You have to put in the hard yards to become a Fellow: Dee submitted a rigorous dossier proving decades of grassroots work  • Unregulated industries are a problem: many businesses have spendt £20,000+ with "marketers" (actually web developers) pushing expensive websites without the right marketing analysis • Good marketing advice is unbiased: it should prioritize client success over selling schemes, memberships, or specific services Book Awards vs Business Awards: Unlike business awards, book awards often nominate works independently. Dee won awards from independent review sites, Guardian Top 10 Reads for Entrepreneurs, and magazine writing awards; all without entering. The Business Book Awards, however, requires a written entry but features rigorous judging where every book is read and assessed on content quality, not sales figures or publisher prestige. "You're The Best!" - Dee's Latest Book: Born from a dream (literally!), this personal branding guide distills Dee's 40-year template for moving from "seeker of opportunity" to "sought after." Written against the backdrop of AI "bleaching" authentic brands, it celebrates authenticity and provides a step-by-step roadmap to building your brand without selling expensive schemes. Dee's Essential Marketing Tips: Strip back to basics: identify your target audience, overcome barriers to sale, and create wow moments throughout your client journey. Additionally, review marketing spend: small amounts add up to thousands when misaligned with your target audience. And if you don't have time to do marketing, bring in a specialist, even for 10-15 hours a week. It will pay dividends. About Dee Dee is a multi-award-winning Fellow of the Chartered Institute of Marketing. She is also a #1 bestselling marketing author of books including, The 15 Essential Marketing Masterclasses for Your Small Business (Wiley), winner of the Bookbag non-fiction award. Her previous book, The Ultimate Small Business Marketing Book, hit the Amazon charts at 150 before remaining a top 10 category bestseller for 5 years. It was even translated into Chinese after Dee was offered a publishing deal by CITIC Publishing. She has just launched her fifth marketing book, You're the Best! How to Build an Authentic and Magnetic Personal Brand. It offers 13 chapters of theory-free wisdom and experience so you can move from "seeker" to "sought after". On Amazon pre-release it was #1 in 6 categories. It is essential reading for any founder wanting to be a magnet for clients, introducers, and influencers on a shoestring budget. Throughout a 40-year career, Dee has worked with clients from all sectors,helping each one to build their personal brand and become a key person of influence. Consistently, she has followed the same process, delivering considerable success.     {2:20} Dee's business journey. {3:22} What made Dee go into marketing. {4:33} Working with a diverse range of customers. {6:05} Why the Chartered Institute of Marketing is so essential. {9:58} The worrying growth of unqualified marketeers. {13:20} Dee's experience of book awards. {20:27} You're the Best! The book to build your personal brand. {28:37} How awards and personal branding align. {29:36} The Boutique - Dee's work of fiction. {32:28} Dee's top marketing tips.   Connect with Debbie at: https://thebusinessawardsshow.co.uk                                         https://bestsmeawards.co.uk/                                        Connect with Dee:  https://www.linkedin.com/in/creativemarketer/ Facebook:  https://www.facebook.com/dee.blick Instagram: https://www.instagram.com/blick.dee/ You're the Best!: https://www.amazon.co.uk/Youre-Best-Authentic-Magnetic-Personal/dp/1917534078 15 Essential Marketing Masterclasses for Your Small Business: https://www.amazon.co.uk/Essential-Marketing-Masterclasses-Small-Business/dp/0857084402

On this episode of The Real Rendezvous podcast, hosts Caroline Donaghue and Priya Rawal talk to Hilary Forrester a leader and expert in global real estate marketing. The conversation spans Hilary's journey from her early days in London, through her extensive experience in the property marketing sector, including her time at Land Securities, British Land and her pivotal role in Battersea Power Station's remarkable international launch. Hilary shares insights into her move to Saudi Arabia, where she led marketing efforts for Red Sea Global and ROSHN Group - two of PIS's leading Giga Projects. The discussion wraps up with quick-fire Christmas questions, revealing Hilary's plans and intentions for the new year.Supported by Como London and Selway Joyce#TheRealRendezvous #PropertyPodcast #RealEstateMarketing #LuxuryRealEstate #GlobalProperty #LeadershipInsights #BrandStrategy Hosted on Acast. See acast.com/privacy for more information.

Today you'll hear from Naja Faysal, a fellow podcaster and owner of the Parrot Lab Media (where people can record their podcasts using high-tech equipment).  We start off differently and actually mention denominations for an unexpected twist!  He shares a few "nudges" as he shares with us his upbringing.  You will learn a lot in this episode.Reach Out to Me:Website: https://www.dontignorethenudge.com/Patreon: https://www.patreon.com/profile/creators?u=50504485IG: https://www.instagram.com/dontignorethenudgepodcast/Private FB group to WATCH interviews: https://www.dontignorethenudge.com/facebookBusiness/Personal Coaching with Cori:https://www.corifreeman.com/(951) 923-2674Reach out to Naja Faysal: https://parrotslab.com/

Richard Shotton is a behavioral science expert, author, and consultant specializing in applying psychological research to marketing and consumer behavior. He is best known for his bestselling books "The Choice Factory" and "The Illusion of Choice", which reveal how insights from behavioral science can influence decision-making and brand success. With over two decades of experience in advertising, Shotton works with leading companies to apply evidence-based strategies that drive real-world results. He is also a sought-after speaker, known for making behavioral science practical, engaging, and actionable.In our conversation we discuss:(00:00) – Who benefits from this conversation and book overview(00:44) – Behavioral science applied to business and marketing(01:28) – Psychology principles also shaping personal brands(02:45) – Focus vs variety: the goal dilution effect(03:52) – Study showing multiple benefits reduce credibility(05:27) – Why people trust specialists over generalists(07:06) – Restaurant and brand examples proving focus wins(07:54) – Five Guys story: simplicity and specialization(09:46) – How focus improves both product and perception(10:39) – Exceptions like Amazon and Google's success(12:14) – Why AI brands should emphasize specialization(17:13) – Applying focus and credibility to personal branding(18:55) – The Pratfall Effect: admitting flaws builds trust(21:30) – Using weaknesses to strengthen authenticity(24:11) – Price perception: high cost implies high quality(26:22) – Smart ways to admit flaws and gain believability(27:27) – Case studies: Avis, Buckley's, and embracing flaws(31:07) – Kraft's hidden reformulation and expectation bias(35:31) – Eco-friendly bias and performance expectations(38:40) – The Zeigarnik Effect: memory from incomplete tasks(43:26) – KFC secrecy and Coca-Cola mystery as engagement tools(45:28) – Illusion of effort: visible work increases perceived value(49:20) – Transparency in design: Dyson, kitchens, and websites(54:27) – Behavioral biases as flexible tools for persuasion(57:01) – Testing ideas ethically through observation(1:02:43) – Liquid Death and breaking conventions to stand out(1:07:04) – Repetition and the mere exposure effect(1:10:40) – False consensus: marketers aren't their audience(1:12:18) – Main takeaway: remove barriers, make it easyLearn more about RichardAstroten - Richard's CompanyAmazon Book Link - Hacking the Human MindChoice FactoryWatch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠⁠⁠⁠Connect on IG: ⁠⁠⁠⁠⁠⁠https://instagram.com/heyseankim

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want

Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training.  He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy online.    Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in Advertising 08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets 10:57 Warm vs Cold Campaigns: Strategies for Success 14:02 Navigating High Skepticism Markets 17:01 Macro vs Micro: The Balance in Ad Strategy 20:17 The 3x Reel Strategy: Amplifying Success 25:28 Boosting Posts Effectively 28:51 Custom Ads vs. Amplifying Organic Content 31:01 The Seven Day Stack Facebook Ad Strategy 32:39 Overcoming Ad Aversion 36:11 Choosing Between Facebook and Instagram Ads 39:20 Identifying Who Shouldn't Run Ads   Today's podcast is sponsored by The Circle:  https://briankeanefitness.com/online-mastermind   (Website) https://neil-maclean-marketing.mykajabi.com/ (Instagram) www.instagram.com/neilshoneymac/ (Threads) https://www.threads.com/%40neilshoneymac  

Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency's success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape. Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn't optimized across AI, SEO, and paid media, you're missing opportunities to be seen when it matters most. Quotes: “Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.” “If you're unwilling to take some risks when it comes to digital advertising, you're going to quickly fall behind.” “If you aren't there during the research phase, you sure as heck are not going to be there during the purchasing phase.” Resources: Connect with Karly Scott on LinkedIn Explore Karly Scott's expertise and professional insights

Neil Patel became a millionaire at 17, lost it all by 20, and came back to build a 9-figure global marketing company. In this episode, he reveals the hard truths about fame, money, and the business of content — why followers don't pay the bills, how AI will redefine marketing, and what it really takes to build lasting success in the new digital era.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.Key Takeaways:– Community over capital– Scaling without outside money– The “Done For You” mindset shiftFollow the podcast for more bold founder insights.Leave a rating to support independent shows.Drop a comment on how HighLevel has helped you.IG: @organicwordnerdThis interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community. Watch that interview here: https://www.youtube.com/watch?v=0PIQ5QWJRy4

Earlier this year, we released an episode with author and marketing guru Bridget Brennan, who happens to also be a dear friend of Dr. Lisa. Bridget interviewed Dr. Lisa for episode 100 in order to pull back the curtains a bit for our loyal listeners. Today, we're releasing PART 2 of that interview. Dr. Lisa will be back next week to help you with some tips to live healthier, longer, and at your happy weight! Thanks for listening! If you'd like more support during your SMART weight loss & health focused journey, sign up for our FREE newsletter, or check out our program at: www.SmartWeightLossCoaching.com. We would love to help you reach your happy weight, and transform the way you talk to yourself about your body and the number on the scale. Negative thoughts about yourself don't have to take up so much brain space, and we'd be honored to help you reframe those thoughts. Also…We'd be grateful if you'd follow us and share our podcast with your friends & family. We're here to help you improve your health, live longer, healthier, and lose weight the SMART way! This episode was produced by The Podcast Teacher: www.ThePodcastTeacher.com.

New Jersey contractors are getting website traffic from California while missing customers five miles away. The difference between local and traditional SEO determines whether your marketing dollars bring real jobs or just vanity metrics that won't pay your bills.Learn more: https://njlocalmarketing.com/ NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com

If your message isn't clear, your brand won't scale. In this episode of The Next Level Podcast with Jeremy Miner, bestselling author Donald Miller, creator of the StoryBrand Framework, reveals the storytelling psychology that's helped generate over $100 million in sales for brands around the world. Learn why the human brain only pays attention to stories tied to survival and how to make your customer the hero of your brand's story. Donald and Jeremy break down how clarity in messaging, empathy, and identity transformation drive real sales conversion. Learn how elite brands and entrepreneurs simplify communication, connect emotionally, and master storytelling in sales. You'll leave with practical storytelling tactics you can apply today to boost conversions and make your brand impossible to ignore.   Chapters: (00:00) Introduction (01:42) How the Brain Reacts to Storytelling (04:33) From Memoir Writer to Marketing Expert (07:16) Why Brands Shouldn't Be the Hero (10:52) The P.E.A.C.E. Framework Explained (15:48) Political Campaigns That Failed at Clarity (22:04) Selling Identity and Transformation (30:17) Storytelling vs. Clever Marketing (38:55) How AI Is Changing Brand Messaging (54:26) Legacy: Becoming a Survival Asset  

Since co-founding Thoma with his wife Melissa in 1998, Martin has conceived, developed and implemented communications and marketing programs ranging from new product initiatives for global technology companies to public information and safety campaigns for state agencies. His roots in journalism and writing have equipped him to successfully conceive and lead multiple national award-winning communications for regional and national clients. Martin has represented local, state, regional and national organizations in the tourism, healthcare, energy, financial services, transportation, retail, hospitality, government, insurance and food service industries — including regional, national and international brands such as Entergy Corporation, Entergy Nuclear, MISO: Midwest Independent System Operator, SPP: Southwest Power Pool, MONI Smart Security, Aviagen, PotlatchDeltic, Comcast, Pizza Hut, Clarke-American, Jack Henry and Associates. Martin and his partner Melissa created the proprietary brand development process known as The Brand Navigator™ to help executive teams unleash the power of their brands to attract customers, engage and align employees, and drive revenues. Martin wrote the book, Branding Like the Big Boys: How to Grab Market Share, Improve Margins and Increase Loyalty In Your Small Business, available for purchase on Amazon. He is frequently sought out for comment on brands and branding by publications like Vice Sports, The Boston Globe, Arkansas Business and Arkansas Democrat-Gazette. His ideas and efforts have been showcased in publications as diverse as eHealthcare Strategies & Trends, The Journal of Accountancy and Transportation Industry News. Martin has criss-crossed the country speaking on the power of brand leadership, with appearances from Honolulu to Seattle to San Antonio. Martin is a Phi Beta Kappa graduate of the University of Arkansas in Fayetteville, with a bachelor's degree in journalism and English.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingReturning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.He's also the author of the excellent Network Notes Substack.How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today's big tech- dominated world.This is a great conversation with a returning guest who will definitely be on the show again!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Trevor Levine of Marketing Experts. Trevor shares his extensive experience in improving conversion rates since 1999, including founding and scaling a company. He emphasizes common mistakes in copywriting, the importance of focusing on results and benefits, effective use of testimonials, creating urgency, and optimizing checkout processes. Trevor also discusses AI's role and limitations in marketing content creation. The episode concludes with Trevor offering free critiques for listeners at www.marketingexperts.com. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted brands when disruption is constant and customer expectations are shifting?   In this episode of The CMO Show, Josh Faulks CEO at Australian Association of National Advertisers and Emma Webster, Director at Hawker Britton join host Mark Jones live from stage at the iMedia Summit.     The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

What if the only thing standing between your business and rapid growth is the story you're telling—or not telling—about yourself?  In this episode of Life After Corporate, Deb Boulanger sits down with Mariana Henninger, Emmy award-winning filmmaker and emotion-led marketing expert, to reveal how women entrepreneurs can leverage emotion-led marketing and brand storytelling to create a magnetic personal branding presence. Whether you're overwhelmed by social media marketing or wondering how to harness video marketing to build trust in a crowded market, this conversation unpacks actionable trust-building strategies that help entrepreneurs become instantly recognizable and unforgettable.  Are you ready to transform your entrepreneur visibility and turn cold audiences into loyal clients with just one powerful story?   Go to LifeAfterCorporate.com/podcast for the full notes.   Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn and Instagram,  Read More about Life After Corporate HERE     Connect with Mariana Henninger Website: http://brandmagnetic.com Instagram: http://instagram.com/brandmagnetic LinkedIn: Mariana Henninger | LinkedIn   More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle 227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60 226. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency   Tweetable Quotes from Mariana Henninger: “They should feel like you care about them individually as people and you care more than growing your business.” “Your story is not about you at this moment. You have all of the rest of your marketing to tell, all of your other anecdotes and stories.”   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com  

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

Work with Jordan personally at ⁠www.ecommerceos.co⁠Work with social commerce club at ⁠www.socialcommerceclub.com⁠Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠Join Tiktok shop elites mastermind at ⁠https://www.skool.com/tiktokshopelite/aboutEver wonder what really happens behind the scenes before a podcast gets rolling?

**How to Humanise Your Brand in the Age of AI**   *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners   - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority)   - Practical ways to humanise your brand, connect authentically, and stand out   - Combatting AI bias and why your unique voice matters now more than ever   - Tools and tips Fiona uses daily for business *and* life efficiency   Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!

You've been to the conference or the networking meeting. You've made the connections. Now what In this episode of Doing Business Like a Woman, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing her personal 3-step process for powering up, catching up, and (most importantly) following up after networking and big events. This is an episode especially for the introverts — and for every woman who wants to create a meaningful return on her investment of time, energy, and money when she shows up for her business. Melissa even created a free checklist to make this super simple for you. You'll learn: Why networking alone doesn't create clients How to care for your nervous system after high-visibility events Melissa's simple system to track follow-up and build relationships What to offer when you're not ready to “pitch” — but want to serve and connect ✨ You don't need a perfect funnel — just a thoughtful follow-up plan. Tune in now! Post-Event Power Moves: The Checklist to Turn New Contacts into Profitable Relationships!

Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston PressHe's a total genius. You're going to love this episode!!!ON THE MENU:1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”2. How To Have Hard Conversations with Sainsbury's, Tesco or Waitrose: Don't ignore the hard stuff, get straight to the point 3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 6. Product before brand, you can layer a brand around a product 7. Seth Godin Positioning Rule: Competitors must become your colleagues 8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”10. Biggest Challenger Brand Mistake: “Don't build a bad version of a corporate organisation”11. Byron Sharpe's Mental availability vs physical availability unpacked 12. Green & Blacks Scaffolding of Ideas: Niche Mainstream  ==============================================

Most people are doing branding completely backwards — and it's killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You'll discover: Why “pushing” your brand no longer works in today's saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world's top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn't just about selling products — it's about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠ folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • ⁠Our seamless integrations with social channels⁠ • ⁠Our 1-click Enrichment that finds contact details for y⁠ ⁠ou⁠ • ⁠Know the best leads to reach out to with AI Follow-up⁠ ⁠s⁠ Useful links & resources •⁠ folk's website⁠ •⁠ folk's Linkedin⁠ • ⁠Simo, our CEO's, LinkedIn⁠ • ⁠folk's Youtube⁠

Most people are doing branding completely backwards — and it's killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You'll discover: Why “pushing” your brand no longer works in today's saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world's top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn't just about selling products — it's about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠ folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • ⁠Our seamless integrations with social channels⁠ • ⁠Our 1-click Enrichment that finds contact details for y⁠ ⁠ou⁠ • ⁠Know the best leads to reach out to with AI Follow-up⁠ ⁠s⁠ Useful links & resources •⁠ folk's website⁠ •⁠ folk's Linkedin⁠ • ⁠Simo, our CEO's, LinkedIn⁠ • ⁠folk's Youtube⁠

It's exhausting trying to do everything “right” when every headline, product, and influencer tells you something different. One day it's carbs, the next it's cortisol, and somehow your to-do list now includes cold plunges, fasting windows, and niche supplements. For entrepreneurs especially, the pressure to optimize every part of life turns wellness into another hustle—measured, marketed, and rarely sustainable. And after all that effort, you're still tired, still stressed, and quietly wondering if the whole system is just built to keep you chasing your tail. Mark Young is the founder and CEO of Ryze Agency, a South Florida marketing firm for health and wellness brands, and leads a medical device company focused on blood pressure reduction. He's also the author of Date Your Clients and host of the Performance Driven Living podcast where he shares practical health and business insights. Today, he explores how entrepreneurs can blend nutrition, storytelling, and AI to build stronger wellness ventures. He offers biohacking tips and marketing strategies that prioritize core health habits over quick fixes. His talk wove together tech, science, and narrative for lasting impact. Stay tuned! Quotes: “When people are not dealing with the healthiest version of themselves, they're living a life mostly subjugated to whatever health issues arise.” “People don't care about you. They care about how you impact them.” “People who are smart, understand critical thinking skills, and know how to adapt are going to be more productive and successful than ever imaginable.” Resources: RYZE AGENCY | Every brand is built by a team. Yours is waiting for you. Mark Young | Lead with Passion Follow Mark Young on Facebook Connect with Mark Young on LinkedIn

Are you feeling like your marketing is all over the place? Wondering what's working… and what's not? In this mid-year check-in, Marketing Expert and Business Coach Melissa Kellogg Lueck walks you through a powerful mindset + strategy reset to help you launch into Q3 with clarity and momentum. This episode is like a mini mastermind where Melissa shares how to evaluate what's actually working in your business and how to turn that clarity into consistent action (and income). You'll leave with one powerful question to guide your next step. You'll learn: The real reason so many women entrepreneurs feel stuck in their marketing How to shift from “overlearning” into powerful, consistent action The 3-question evaluation framework Melissa uses with her private clients How to create real marketing momentum in the second half of the year

In this episode of The Marvin Francois Show, we sit down with Billionaire Brooklyn—mom, mentor, and mastermind behind Digital Boss Code and Digital Boss Academy. From humble beginnings and side hustles to building a 30,000+ member community and hitting $94K in monthly recurring revenue, Brooklyn shares how she transformed her life using digital products, AI, and affiliate marketing. She unpacks her powerful collaboration model, TikTok Live strategy, and the systems that helped her reach the top 1% on the School platform. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with actionable insights to help you build, scale, and earn on your own terms.

Most marketing videos these days feel like they came off the same assembly line—polished, generic, and kind of forgettable. With AI pumping out content by the second, it's no wonder everything starts to blur together. People aren't looking for perfect; they just want something that feels real, something that makes them pause for a second. But between chasing trends and trying to be everywhere at once, that human spark often gets lost in the shuffle. Tim Bradley is the co-founder of Pennant Video, an agency helping B2B brands tell better stories through video. With a mix of creative and strategy know-how, he helps companies stand out in tech, healthcare, and sustainability. Today, he shares his Video Marketing Trifecta—differentiate, demonstrate, and validate—as a guide for creating effective content. He stresses the need for real human connection and smart storytelling in an AI-saturated world. His focus is on using video across the funnel to build trust and clarity. Stay tuned! Resources: Boost brand engagement, rack up qualified leads, and outplay your rivals with Pennant! Connect with Tim Bradley on LinkedIn

Is your marketing feeling chaotic? Not sure what's working? Or what to stop doing? In this week's episode, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing how to simplify your client creation process using the power of essential marketing. Melissa shares what it means to become an essentialist in your marketing and how simplifying your client creation process can lead to more clients, more revenue, and more peace of mind. You'll learn: Why essential marketing is powerful marketing How simplifying helps you stay consistent and increase quality Why calm marketing = consistent client flow The invitation to get support and clarity now

It's easy to blame the ads when sales aren't coming in, but sometimes the real issue is hiding in plain sight—your website. You can drive all the traffic in the world, but if people land on a confusing, clunky, or untrustworthy site, they're gone. No amount of ad spend can fix a poor user experience. It's like inviting guests to a party and forgetting to clean the house. https://www.youtube.com/watch?v=_f7boua8Afg Trevor Levine is a conversion specialist and direct response copywriter who's helped brands like AWeber and ReMax boost revenue through better messaging. He also built and sold the Vegetarian Health Institute, a six-figure monthly business. Today, he breaks down practical ways to improve website conversions—like tightening copy with action verbs, offering bold guarantees, and using detailed testimonials. He emphasizes the power of speaking directly to customer pain points and making offers too good to ignore. Stay tuned! Resources: Get a FREE 30-Minute Consultation or Critique Double Your Revenues Without Spending More on Ads Follow Trevor Levine on Facebook Connect with Trevor Levine on LinkedIn

Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.

Mislila je da nikad neće raditi u marketingu – danas gradi zajednice za najveće developer alate. U 326. epizodi Pojačala gostuje Milica Maksimović, stručnjakinja za developer marketing i suosnivačica platforme Literally. Njena priča je sve samo ne linearna: od ljubavi prema engleskom jeziku i snova o karijeri bubnjarke, preko rada u prosveti i metodike koja ju je trajno udaljila od nastavničkog poziva, pa sve do, po njenim rečima "slučajnog" ulaska u svet tech startapa i developer zajednica. Razgovor sa Ivanom vodi nas kroz Milicine rane profesionalne borbe, ali i kroz složeni pejzaž rada sa inženjerskim publikama. Saznajemo kako se gradi zajednica, kako se komunicira sa najtežim tržištem, i zašto developer alati danas nose najviše povraćaja investicije. Milica objašnjava kako izgleda autentična marketinška komunikacija u svetu gde je cinizam uobičajen, a poverenje teško stečeno. Epizoda osvetljava i razlike između rada u bootstrap okruženju i korporativnog fintech-a, govori o burnoutu, ulozi mentora i tome kako jedna knjiga o mrežama može da preokrene ceo karijerni put. O čemu smo pričali: - Najava razgovora - Početak razgovora - Kad porastem biću - Ulazak u IT svet - Šta posle faksa - Novo poglavlje - Novi Sad - Napredak u karijeri - Internet i edukacija - Organizacija u IT-ju - Ulazak u preduzetništvo - Zaključak razgovora Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3GJ32ab Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

In this episode of the Crossfader Podcast, we sit down with Olivia Mancuso - founder of Elevated Frequencies and business coach for DJs and music creatives.We dive deep into how DJs can build sustainable careers beyond the decks, from mastering sales skills and branding to overcoming perfectionism, rejection, and the fear of putting yourself out there.Olivia shares her inspiring journey from TV reporting to launching her own agency and podcast, her experience supporting artists worldwide, and why niching down is the fastest path to standing out.

You don't need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer's head, build offers they can't resist, and why storytelling and positioning still reign supreme. Plus, I'll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu

It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn

** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.

BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me

In this episode of Living in Fierce Alignment, Kehla is joined by Andrew Colombini, a BioType Sales & Marketing Expert who helps coaches and entrepreneurs align their business strategies with how people naturally trust and buy. Together, they dive into the fascinating world of biotypes—how your physical makeup reveals your dominant hormones, brain wiring, and natural rhythms, and how this impacts everything from your energy and decision-making to your ideal clients and sales process. Andrew shares how he uses BioTypes and behavioral science to remove the guesswork from marketing and sales, helping business owners sell smarter, not harder. Kehla and Andrew also explore: The six biotypes and how they form in the womb Why knowing your dominant hormone gives you a business edge How biotypes complement Human Design and Gene Keys The surprising link between body type, brain wiring, and sales style What it looks like to market and lead in alignment with your biology Whether you're a coach, creative, or entrepreneur craving more ease and alignment in your business, this conversation will leave you feeling seen, validated, and deeply energized. Andrew also shares a powerful free resource to help you identify your ideal client and refine your messaging using biotype wisdom. Follow Andrew on IG The BioType Blueprint Guide Join Andrew's FB group   Check out Kehla's website Grab Kehla's Complimentary Resources Follow Kehla on IG

This week, Mike welcomes Ryan Chute, AKA the Wizard of Ads, a consulting agency helping ambitious Residential Home Service Contractors and Professional Service Companies 4-10X their revenue profitably with brand-forward sales and marketing solutions. Together, they discuss resilience, entrepreneurship, and the power of overcoming adversity. Ryan explores his journey from a high school dropout to a leading sales and marketing expert, and explores the importance of leveraging your weaknesses as strengths. The conversation unpacks pivotal career moments, the intersection of sales and marketing, and the essence of creating a frictionless and trustworthy brand experience. Ryan shares his insights on how to transform challenges such as ADHD into unique advantages, emphasizing that the traits that make you different can also be your greatest strengths. He highlights the importance of empathy, active listening, and building trust in sales and negotiations.  This episode is packed with valuable lessons on grit, determination, and the transformative power of self-belief.   Resources Mentioned in This Episode: Hero Documentary on Amazon Prime My Hair Went on Vacation Grant Cardone  How to Win Friends & Influence People  The Selling Bible: For People in the Business of Selling No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers The Straight Dope on Dirty Sales: A Wiseguy's Guide to the Scams, Cons, and Sleaze of Unethical Selling   Connect with Ryan:  Website LinkedIn Instagram  YouTube TikTok   Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast   AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside   Want to become a show sponsor or affiliate? Email mike@socialchameleon.us   Produced by: Social Chameleon   Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Yuri Elkaim reveals why starting with a high-ticket offer is the smartest move for fast business growth, showing how to price your service based on the transformation you provide, not industry norms. Learn why solving a “bleeding neck” problem justifies premium prices, how to reframe group coaching as a value multiplier rather than a downgrade, and how to anchor pricing strategically to elevate perceived value while protecting your time, empowering you to scale your impact, income, and freedom without sacrificing client results.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/2DYSijzPgkw Apple: https://podcasts.apple.com/us/podcast/yuri-elkaim-founder-of-healthpreneur-building-an/id1484783544 Spotify: https://open.spotify.com/episode/1nQbXrwVOTWPbHxYoxM20F ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back dear listeners, today we're diving into a topic that so many of us wrestle with—visibility. The desire to be seen, to share our creative work with the world, and to make an impact… all while battling the fear of putting ourselves out there. If you've ever felt that tension, you are not alone.My guest today, Shelby Leigh, knows this struggle intimately—not just as a bestselling author and mental health advocate, but as someone who has helped thousands of creatives navigate the often-intimidating world of marketing and visibility. Through her work as a marketing coach, she's supported over 7,000 writers, artists, and entrepreneurs in finding ways to share their work with confidence—and even enjoy the process.In this conversation, we talk about:✨ Shelby's own journey with visibility and self-trust✨ How to market your creative work in a way that feels good (not cringey)✨ The biggest mindset shifts that help authors and creatives show up authentically✨ What Shelby is still learning and growing into when it comes to being seenWhether you're an author, a business owner, or simply someone who wants to trust yourself more as you step into your next chapter, this episode is for you.Let's get into it!You can find Shelby at:www.marketingbyshelby.comwww.instagram.com/marketingbyshelbywww.youtube.com/@marketingbyshelbyAnd you can find me at:Instagram: ⁠⁠⁠⁠⁠⁠@anna_holtzman⁠⁠⁠⁠⁠⁠Email: anna@annaholtzman.comWebsite: ⁠⁠⁠⁠⁠⁠www.annaholtzman.com⁠

What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn't waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.If you've ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.

This week on SUPERWOMEN, I sat down with Tina Wells, entrepreneur, bestselling author, and brand builder, whose impressive career started when she was just 16 years old. Tina has spent nearly three decades making a lasting impact on the business world, from creating her first company as a teenager to launching brands with Target, writing over 20 books—including the “Mackenzie Blue” and “Honest June” series for young women and a slate of powerful self-help and business books for adults—and now helping founders scale into the millions.In this episode, Tina shares how she carved out a unique path, moving from trendspotting and influencer marketing (before it even had a name) to product development, publishing, and advising founders on how to build sustainable, scalable businesses. We talk about the realities of growing a business, the power of hiring the right people at the right time, and how to design a work-life harmony that actually works. Tina opens up about learning to let go of perfectionism, how to avoid burnout, and why creating moments of stillness can be the ultimate productivity hack.Whether you're a founder, creative, or someone seeking more fulfillment in your day-to-day life, Tina's advice is packed with wisdom and practical takeaways you won't want to miss.Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”Follow SUPERWOMEN (@rmsuperwomen) and Tina (@tinawells) on Instagram.Support this podcast: https://bit.ly/rmsuperwomen 

Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it