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What if the only thing standing between your business and rapid growth is the story you're telling—or not telling—about yourself? In this episode of Life After Corporate, Deb Boulanger sits down with Mariana Henninger, Emmy award-winning filmmaker and emotion-led marketing expert, to reveal how women entrepreneurs can leverage emotion-led marketing and brand storytelling to create a magnetic personal branding presence. Whether you're overwhelmed by social media marketing or wondering how to harness video marketing to build trust in a crowded market, this conversation unpacks actionable trust-building strategies that help entrepreneurs become instantly recognizable and unforgettable. Are you ready to transform your entrepreneur visibility and turn cold audiences into loyal clients with just one powerful story? Go to LifeAfterCorporate.com/podcast for the full notes. Connect with Deb Boulanger To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn and Instagram, Read More about Life After Corporate HERE Connect with Mariana Henninger Website: http://brandmagnetic.com Instagram: http://instagram.com/brandmagnetic LinkedIn: Mariana Henninger | LinkedIn More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 228. How to Scale to 7 Figures Without Burnout: A 90-Day Path with Sailynn Doyle 227. How Heidi Solomon-Orlick Built GirlzWhoSell and Redefined Success After 60 226. How Cinthia Pacheco Built a SEO-Driven Digital Marketing Agency Tweetable Quotes from Mariana Henninger: “They should feel like you care about them individually as people and you care more than growing your business.” “Your story is not about you at this moment. You have all of the rest of your marketing to tell, all of your other anecdotes and stories.” SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com
Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutEver wonder what really happens behind the scenes before a podcast gets rolling?
**How to Humanise Your Brand in the Age of AI** *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority) - Practical ways to humanise your brand, connect authentically, and stand out - Combatting AI bias and why your unique voice matters now more than ever - Tools and tips Fiona uses daily for business *and* life efficiency Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!
You've been to the conference or the networking meeting. You've made the connections. Now what In this episode of Doing Business Like a Woman, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing her personal 3-step process for powering up, catching up, and (most importantly) following up after networking and big events. This is an episode especially for the introverts — and for every woman who wants to create a meaningful return on her investment of time, energy, and money when she shows up for her business. Melissa even created a free checklist to make this super simple for you. You'll learn: Why networking alone doesn't create clients How to care for your nervous system after high-visibility events Melissa's simple system to track follow-up and build relationships What to offer when you're not ready to “pitch” — but want to serve and connect ✨ You don't need a perfect funnel — just a thoughtful follow-up plan. Tune in now! Post-Event Power Moves: The Checklist to Turn New Contacts into Profitable Relationships!
Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston PressHe's a total genius. You're going to love this episode!!!ON THE MENU:1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”2. How To Have Hard Conversations with Sainsbury's, Tesco or Waitrose: Don't ignore the hard stuff, get straight to the point 3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 6. Product before brand, you can layer a brand around a product 7. Seth Godin Positioning Rule: Competitors must become your colleagues 8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”10. Biggest Challenger Brand Mistake: “Don't build a bad version of a corporate organisation”11. Byron Sharpe's Mental availability vs physical availability unpacked 12. Green & Blacks Scaffolding of Ideas: Niche Mainstream ==============================================
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Most people are doing branding completely backwards — and it's killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You'll discover: Why “pushing” your brand no longer works in today's saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world's top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn't just about selling products — it's about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube
Most people are doing branding completely backwards — and it's killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You'll discover: Why “pushing” your brand no longer works in today's saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world's top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn't just about selling products — it's about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe giuseppestigliano.com Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! folk discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube
It's exhausting trying to do everything “right” when every headline, product, and influencer tells you something different. One day it's carbs, the next it's cortisol, and somehow your to-do list now includes cold plunges, fasting windows, and niche supplements. For entrepreneurs especially, the pressure to optimize every part of life turns wellness into another hustle—measured, marketed, and rarely sustainable. And after all that effort, you're still tired, still stressed, and quietly wondering if the whole system is just built to keep you chasing your tail. Mark Young is the founder and CEO of Ryze Agency, a South Florida marketing firm for health and wellness brands, and leads a medical device company focused on blood pressure reduction. He's also the author of Date Your Clients and host of the Performance Driven Living podcast where he shares practical health and business insights. Today, he explores how entrepreneurs can blend nutrition, storytelling, and AI to build stronger wellness ventures. He offers biohacking tips and marketing strategies that prioritize core health habits over quick fixes. His talk wove together tech, science, and narrative for lasting impact. Stay tuned! Quotes: “When people are not dealing with the healthiest version of themselves, they're living a life mostly subjugated to whatever health issues arise.” “People don't care about you. They care about how you impact them.” “People who are smart, understand critical thinking skills, and know how to adapt are going to be more productive and successful than ever imaginable.” Resources: RYZE AGENCY | Every brand is built by a team. Yours is waiting for you. Mark Young | Lead with Passion Follow Mark Young on Facebook Connect with Mark Young on LinkedIn
Are you feeling like your marketing is all over the place? Wondering what's working… and what's not? In this mid-year check-in, Marketing Expert and Business Coach Melissa Kellogg Lueck walks you through a powerful mindset + strategy reset to help you launch into Q3 with clarity and momentum. This episode is like a mini mastermind where Melissa shares how to evaluate what's actually working in your business and how to turn that clarity into consistent action (and income). You'll leave with one powerful question to guide your next step. You'll learn: The real reason so many women entrepreneurs feel stuck in their marketing How to shift from “overlearning” into powerful, consistent action The 3-question evaluation framework Melissa uses with her private clients How to create real marketing momentum in the second half of the year
In this episode of The Marvin Francois Show, we sit down with Billionaire Brooklyn—mom, mentor, and mastermind behind Digital Boss Code and Digital Boss Academy. From humble beginnings and side hustles to building a 30,000+ member community and hitting $94K in monthly recurring revenue, Brooklyn shares how she transformed her life using digital products, AI, and affiliate marketing. She unpacks her powerful collaboration model, TikTok Live strategy, and the systems that helped her reach the top 1% on the School platform. Whether you're an aspiring entrepreneur or a seasoned business owner, this conversation is packed with actionable insights to help you build, scale, and earn on your own terms.
Most marketing videos these days feel like they came off the same assembly line—polished, generic, and kind of forgettable. With AI pumping out content by the second, it's no wonder everything starts to blur together. People aren't looking for perfect; they just want something that feels real, something that makes them pause for a second. But between chasing trends and trying to be everywhere at once, that human spark often gets lost in the shuffle. Tim Bradley is the co-founder of Pennant Video, an agency helping B2B brands tell better stories through video. With a mix of creative and strategy know-how, he helps companies stand out in tech, healthcare, and sustainability. Today, he shares his Video Marketing Trifecta—differentiate, demonstrate, and validate—as a guide for creating effective content. He stresses the need for real human connection and smart storytelling in an AI-saturated world. His focus is on using video across the funnel to build trust and clarity. Stay tuned! Resources: Boost brand engagement, rack up qualified leads, and outplay your rivals with Pennant! Connect with Tim Bradley on LinkedIn
Is your marketing feeling chaotic? Not sure what's working? Or what to stop doing? In this week's episode, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing how to simplify your client creation process using the power of essential marketing. Melissa shares what it means to become an essentialist in your marketing and how simplifying your client creation process can lead to more clients, more revenue, and more peace of mind. You'll learn: Why essential marketing is powerful marketing How simplifying helps you stay consistent and increase quality Why calm marketing = consistent client flow The invitation to get support and clarity now
It's easy to blame the ads when sales aren't coming in, but sometimes the real issue is hiding in plain sight—your website. You can drive all the traffic in the world, but if people land on a confusing, clunky, or untrustworthy site, they're gone. No amount of ad spend can fix a poor user experience. It's like inviting guests to a party and forgetting to clean the house. https://www.youtube.com/watch?v=_f7boua8Afg Trevor Levine is a conversion specialist and direct response copywriter who's helped brands like AWeber and ReMax boost revenue through better messaging. He also built and sold the Vegetarian Health Institute, a six-figure monthly business. Today, he breaks down practical ways to improve website conversions—like tightening copy with action verbs, offering bold guarantees, and using detailed testimonials. He emphasizes the power of speaking directly to customer pain points and making offers too good to ignore. Stay tuned! Resources: Get a FREE 30-Minute Consultation or Critique Double Your Revenues Without Spending More on Ads Follow Trevor Levine on Facebook Connect with Trevor Levine on LinkedIn
Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.
Mislila je da nikad neće raditi u marketingu – danas gradi zajednice za najveće developer alate. U 326. epizodi Pojačala gostuje Milica Maksimović, stručnjakinja za developer marketing i suosnivačica platforme Literally. Njena priča je sve samo ne linearna: od ljubavi prema engleskom jeziku i snova o karijeri bubnjarke, preko rada u prosveti i metodike koja ju je trajno udaljila od nastavničkog poziva, pa sve do, po njenim rečima "slučajnog" ulaska u svet tech startapa i developer zajednica. Razgovor sa Ivanom vodi nas kroz Milicine rane profesionalne borbe, ali i kroz složeni pejzaž rada sa inženjerskim publikama. Saznajemo kako se gradi zajednica, kako se komunicira sa najtežim tržištem, i zašto developer alati danas nose najviše povraćaja investicije. Milica objašnjava kako izgleda autentična marketinška komunikacija u svetu gde je cinizam uobičajen, a poverenje teško stečeno. Epizoda osvetljava i razlike između rada u bootstrap okruženju i korporativnog fintech-a, govori o burnoutu, ulozi mentora i tome kako jedna knjiga o mrežama može da preokrene ceo karijerni put. O čemu smo pričali: - Najava razgovora - Početak razgovora - Kad porastem biću - Ulazak u IT svet - Šta posle faksa - Novo poglavlje - Novi Sad - Napredak u karijeri - Internet i edukacija - Organizacija u IT-ju - Ulazak u preduzetništvo - Zaključak razgovora Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/3GJ32ab Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN
In this episode of the Crossfader Podcast, we sit down with Olivia Mancuso - founder of Elevated Frequencies and business coach for DJs and music creatives.We dive deep into how DJs can build sustainable careers beyond the decks, from mastering sales skills and branding to overcoming perfectionism, rejection, and the fear of putting yourself out there.Olivia shares her inspiring journey from TV reporting to launching her own agency and podcast, her experience supporting artists worldwide, and why niching down is the fastest path to standing out.
You don't need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer's head, build offers they can't resist, and why storytelling and positioning still reign supreme. Plus, I'll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu
It's frustrating to pour time and money into marketing that goes nowhere. You see others gaining traction, getting attention, and pulling ahead, while your efforts seem to fall flat. Often, it's not about working harder—it's about missing the mark on who you're actually speaking to and what they care about. Without that clarity, even the flashiest campaigns won't land. When the message finally hits the right people in the right way, everything changes. Jake Levin is a startup marketing strategist and the CEO and founder of Inflection Growth, a consultancy that helps companies break through growth ceilings. With experience from brands like gopuff, he focuses on scaling businesses by aligning data-driven strategy with brand clarity. Today, Jake shares why many companies stall—misreading their audience or chasing the wrong metrics. He emphasizes using real customer data to refine messaging, target smarter, and unlock revenue. His approach is direct: know your audience or get left behind. Stay tuned! Resources: Your Marketing Dream Team Awaits | Inflection Growth Connect with Jacob Levin on LinkedIn
"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing
** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do “The People Stuff” Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the “people part” of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits.
BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being “quietly brilliant” isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me
In this episode of Living in Fierce Alignment, Kehla is joined by Andrew Colombini, a BioType Sales & Marketing Expert who helps coaches and entrepreneurs align their business strategies with how people naturally trust and buy. Together, they dive into the fascinating world of biotypes—how your physical makeup reveals your dominant hormones, brain wiring, and natural rhythms, and how this impacts everything from your energy and decision-making to your ideal clients and sales process. Andrew shares how he uses BioTypes and behavioral science to remove the guesswork from marketing and sales, helping business owners sell smarter, not harder. Kehla and Andrew also explore: The six biotypes and how they form in the womb Why knowing your dominant hormone gives you a business edge How biotypes complement Human Design and Gene Keys The surprising link between body type, brain wiring, and sales style What it looks like to market and lead in alignment with your biology Whether you're a coach, creative, or entrepreneur craving more ease and alignment in your business, this conversation will leave you feeling seen, validated, and deeply energized. Andrew also shares a powerful free resource to help you identify your ideal client and refine your messaging using biotype wisdom. Follow Andrew on IG The BioType Blueprint Guide Join Andrew's FB group Check out Kehla's website Grab Kehla's Complimentary Resources Follow Kehla on IG
This week, Mike welcomes Ryan Chute, AKA the Wizard of Ads, a consulting agency helping ambitious Residential Home Service Contractors and Professional Service Companies 4-10X their revenue profitably with brand-forward sales and marketing solutions. Together, they discuss resilience, entrepreneurship, and the power of overcoming adversity. Ryan explores his journey from a high school dropout to a leading sales and marketing expert, and explores the importance of leveraging your weaknesses as strengths. The conversation unpacks pivotal career moments, the intersection of sales and marketing, and the essence of creating a frictionless and trustworthy brand experience. Ryan shares his insights on how to transform challenges such as ADHD into unique advantages, emphasizing that the traits that make you different can also be your greatest strengths. He highlights the importance of empathy, active listening, and building trust in sales and negotiations. This episode is packed with valuable lessons on grit, determination, and the transformative power of self-belief. Resources Mentioned in This Episode: Hero Documentary on Amazon Prime My Hair Went on Vacation Grant Cardone How to Win Friends & Influence People The Selling Bible: For People in the Business of Selling No Thanks, I'm Just Looking: Sales Techniques for Turning Shoppers into Buyers The Straight Dope on Dirty Sales: A Wiseguy's Guide to the Scams, Cons, and Sleaze of Unethical Selling Connect with Ryan: Website LinkedIn Instagram YouTube TikTok Connect with Mike: Linktree SPONSORS: Social Chameleon | Transform Your Podcast AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Produced by: Social Chameleon Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Yuri Elkaim reveals why starting with a high-ticket offer is the smartest move for fast business growth, showing how to price your service based on the transformation you provide, not industry norms. Learn why solving a “bleeding neck” problem justifies premium prices, how to reframe group coaching as a value multiplier rather than a downgrade, and how to anchor pricing strategically to elevate perceived value while protecting your time, empowering you to scale your impact, income, and freedom without sacrificing client results.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/2DYSijzPgkw Apple: https://podcasts.apple.com/us/podcast/yuri-elkaim-founder-of-healthpreneur-building-an/id1484783544 Spotify: https://open.spotify.com/episode/1nQbXrwVOTWPbHxYoxM20F ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome back dear listeners, today we're diving into a topic that so many of us wrestle with—visibility. The desire to be seen, to share our creative work with the world, and to make an impact… all while battling the fear of putting ourselves out there. If you've ever felt that tension, you are not alone.My guest today, Shelby Leigh, knows this struggle intimately—not just as a bestselling author and mental health advocate, but as someone who has helped thousands of creatives navigate the often-intimidating world of marketing and visibility. Through her work as a marketing coach, she's supported over 7,000 writers, artists, and entrepreneurs in finding ways to share their work with confidence—and even enjoy the process.In this conversation, we talk about:✨ Shelby's own journey with visibility and self-trust✨ How to market your creative work in a way that feels good (not cringey)✨ The biggest mindset shifts that help authors and creatives show up authentically✨ What Shelby is still learning and growing into when it comes to being seenWhether you're an author, a business owner, or simply someone who wants to trust yourself more as you step into your next chapter, this episode is for you.Let's get into it!You can find Shelby at:www.marketingbyshelby.comwww.instagram.com/marketingbyshelbywww.youtube.com/@marketingbyshelbyAnd you can find me at:Instagram: @anna_holtzmanEmail: anna@annaholtzman.comWebsite: www.annaholtzman.com
What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching
If you're struggling to stand out, you may be wondering why your marketing efforts aren't translating into real results. Experts say you need a clear brand strategy that connects emotionally with customers! Learn more at: https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com
In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI. Yana discusses the challenges marketers face with AI-produced content and explains how YAI's tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands. Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology. Show Notes: 00:00 Marketing Expert in Tech Innovation 05:48 "Multi-Brand Marketing Efficiency" 09:46 Dual Approach Market Strategy 11:58 "Challenges of Bootstrapping and Scaling" 16:07 Key Metric: Activation Rate 17:31 Startup Focus: User Value & AI Integration Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding Yana Lapitskaya's LinkedIn: https://www.linkedin.com/in/yanalapitskaya/ YAi's LinkedIn: https://www.linkedin.com/company/yai-digital/ YAi's Website: https://yai.digital/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I'm showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You'll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.
Prodcast: ПоиÑк работы в IT и переезд в СШÐ
Разбор ваших LinkedIn аккаунтов в прямом эфире. Присылайте ссылки в телеграм канал https://t.me/prodcastUSA.Будем разбирать ваши профили с точки зрения американских и европейских рекрутеров. Поэтому требования:1) профиль на английском языке2) максимально заполненный (фотография, опыт работы с достижениями, раздел О себе, скиллы и тд)3) опыт может быть в российских компанияхИван Доронин (Ivan Doronin) - Project Manager at Presight.AI (G42 Group), ex EPAM Systemhttps://t.me/ivandoronin1https://www.linkedin.com/in/ivandoronin/https://www.facebook.com/DoroninIvan1Эпизоды по теме:- Как работает Open to work в LinkedIn с перспективы рекрутера? Разница между I'm interested и Follow. https://youtu.be/C35fdwgBGAE- Прожарка профилей в LinkedIn в прямом эфире с Иваном Дорониным. Февраль 2025. (Иван показывает, как работает LinkedIn Recruiter) https://youtube.com/live/45tC6kQ4H2s- Как получить оффер в Европе и на Ближнем Востоке в 2025? Особенности поиска работы и релокации. https://youtube.com/live/n8WjkLkyrWM- Поиск работы на глобальном рынке? Европа, Ближний Восток, ОАЭ. Релокация айтишников в 2025. https://youtube.com/live/UC-qQ9lITSQ- Как прокачать LinkedIn, получить оффер и переехать в ОАЭ. Общаемся с Иваном Дорониным. https://youtu.be/jemkSTlRQKY- Поиск работы в Европе, Азии и СНГ. Резюме, LinkedIn и собеседования. 2022. Иван Доронин. https://youtube.com/live/_g_paYbkgmA ***Записаться на карьерную консультацию (резюме, LinkedIn, карьерная стратегия, поиск работы в США) https://annanaumova.comКоучинг (синдром самозванца, прокрастинация, неуверенность в себе, страхи, лень) https://annanaumova.notion.site/3f6ea5ce89694c93afb1156df3c903abВидео курс по составлению резюме для международных компаний "Идеальное американское резюме": https://go.mbastrategy.com/resumecoursemainГайд "Идеальное американское резюме" https://go.mbastrategy.com/usresumeПодписывайтесь на мой Телеграм канал: https://t.me/prodcastUSAПодписывайтесь на мой Инстаграм https://www.instagram.com/prodcast.us Гайд "Как оформить профиль в LinkedIn, чтобы рекрутеры не смогли пройти мимо" https://go.mbastrategy.com/linkedinguide⏰ Timecodes ⏰00:00 Начало10:20 Первый Профиль - CEO28:21 Второй Профиль - PM52:15 Третий Профиль - QA1:15:35 Четвертый профиль - Technical Architect1:29:43 Пятый профиль - UI/UX Designer1:42:56 Шестой профиль - Marketing Expert
In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn't waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.If you've ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.
Have you noticed the recent changes in Google's search? Have you seen the AI tool that shows up when you search? It's handy for the person doing the search. But how does it affect your business?In this episode, I chat with Tyler Kemp, who is a marketing expert and account manager specializing in marketing for the eyecare industry.Tyler is known for turning digital trends into practical, actionable insights, making him a trusted voice for anyone looking to grow their brand in a competitive market. He also shares his expertise on his own platform, TyTalksMarketing, where he offers tools and tips for thriving in the digital space.In this episode, you will learn:How the most recent updates to the Google algorithm affect your businessHow you can optimize your SEO to improve your rankingThe difference between awareness campaigns and lead generation The importance of training your staff to optimize marketingConnect with Tyler - https://www.instagram.com/tytalksmarketingLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/
Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.
What does it really take to build a six-figure brand with integrity and impact? In this powerful conversation, Marvin sits down with branding and messaging expert Maya Elious to unpack her 15-year journey from designing MySpace pages to building a multi-million dollar coaching empire. Maya breaks down the MVP framework for building a profitable brand, explains why market research trumps talent, and shares the mindset shift required to confidently charge your worth. Whether you're stuck at $3K months or gearing up for your first $100K year, this episode will challenge the way you approach messaging, marketing, and monetization.
This week on Business Influencers, we go all in with Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing Expert. With nearly 30 years of experience, Drew shares actionable strategies to help entrepreneurs and service providers drive revenue, build powerful partnerships, and elevate their impact. From fintech to estate planning, his insights are game-changing. Don't miss this powerful conversation hosted by Chris Salem. Tune in on Spotify, Apple Podcast & Youtube, only on TALRadio English.Host : Chris SalemGuest : Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing ExpertYou Can Reach Drew @ImpoweredNetwork.com/Power-Hour-Main#TALRadioEnglish #BusinessInfluencers #DrewBerman #PeakPerformance #LeadershipStrategy #Entrepreneurship #MarketingExpertise #SuccessMindset #FintechLeadership #EstatePlanning #DigitalTransformation #GoAllIn #TouchALife #TALRadio
Successfully Unemployed Show with Entrepreneurs Investors and Side Hustle
Elizabeth Howell is a solopreneur who helps entrepreneurs and creators combine podcast guesting and LinkedIn content to create organic marketing magic. Don't waste any more time struggling to execute marketing strategies that produce zero results. Elizabeth's targeted podcast guesting program helps you build trust, create consistent content and get trackable results. With 25 years of PR, media and content creation experience, no one is better skilled to serve you. Her products include niche podcast lists, as well as DIY and Done For You services. Visit her LinkedIn profile to learn more, http://www.linkedin.com/in/euh24"We WON an AWARD!! Top 20 Side Hustle Podcasts! Check us out here! https://podcast.feedspot.com/side_hustle_podcasts/Get the FREE Real Estate Investing Course: https://masterpassiveincome.com/freecoursesuYoutube: https://YouTube.com/iamrogerwesley// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E//BEST BUSINESS COURSES I RECOMMENDStart an Online Business: https://successfullyunemployed.co/p24Start a podcast: https://successfullyunemployed.co/podcourseMake money on Etsy: https://successfullyunemployed.co/goldcityCreate a Facebook Ads Agency: https://successfullyunemployed.co/laptopempiresMake $ from nothing as a Flea Market Flipper: https://successfullyunemployed.co/fleamarketflipperLearn how to invest in land: https://successfullyunemployed.co/retipsterLearn more about Dustin and find resources to build an automatic real estate investing business:https://masterpassiveincome.com/NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
Rob Anspach, a marketing consultant and former carpet cleaning business owner, shares his journey from entrepreneurship to media. He discusses innovative marketing strategies that increased his average sale from $75 to over $500. Rob shares SEO, email marketing, and social media strategies designed to help commercial cleaning professionals attract more clients and stand out in a competitive market.
Today, I'm hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan's been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that's so often overlooked when it comes to digital.In this episode, we dive into Bryan's unique journey from video production to senior living, and how he's helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.If you've ever wondered how to better connect, tell your story, and build real relationships through digital channels, you're going to love this convo. Bryan shares some real gems around where the industry's headed and why now is the time to double down on your strategy.
This week on SUPERWOMEN, I sat down with Tina Wells, entrepreneur, bestselling author, and brand builder, whose impressive career started when she was just 16 years old. Tina has spent nearly three decades making a lasting impact on the business world, from creating her first company as a teenager to launching brands with Target, writing over 20 books—including the “Mackenzie Blue” and “Honest June” series for young women and a slate of powerful self-help and business books for adults—and now helping founders scale into the millions.In this episode, Tina shares how she carved out a unique path, moving from trendspotting and influencer marketing (before it even had a name) to product development, publishing, and advising founders on how to build sustainable, scalable businesses. We talk about the realities of growing a business, the power of hiring the right people at the right time, and how to design a work-life harmony that actually works. Tina opens up about learning to let go of perfectionism, how to avoid burnout, and why creating moments of stillness can be the ultimate productivity hack.Whether you're a founder, creative, or someone seeking more fulfillment in your day-to-day life, Tina's advice is packed with wisdom and practical takeaways you won't want to miss.Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”Follow SUPERWOMEN (@rmsuperwomen) and Tina (@tinawells) on Instagram.Support this podcast: https://bit.ly/rmsuperwomen
This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.
Affiliated: ClickBank's Official Affiliate Marketing Podcast
The ClickBank Sales wizards join the Affiliated podcast to discuss CPA vs RevShare and the nitty gritty details that could potentially save your business from imminent doom. SalesBound - http://salesbound.com/ Email Us - affiliated@clickbank.com
AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers? Visit https://www.endlesscustomers.com/ Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/
Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.
In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience. =================================================================Best Moments:(00:43) Introduction of Amy Porterfield and her achievements(02:06) Discussion on webinars and their effectiveness(03:55) The “boot camp” strategy for webinars(07:48) Tactics to increase webinar attendance(11:41) Rebranding from “webinar” to “masterclass”(12:38) Amy's return to in-person events post-COVID(14:50) Sharing personal experiences on her podcast(17:26) Amy's decision to rebrand her podcast(24:14) The future of content creation and podcasting (moving toward video)(25:22) Announcement of Amy's role at the upcoming Eventastic virtual event(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================Guest Bio:Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy's podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who've cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/And FOLLOW Amy on Instagram: @AmyPorterfield =================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Marketing Expert and Podcast Host Abby Zufelt walks us through the rebrand of her podcast, Working Girl Talk, sharing with us her tips on rebranding our projects.“Branding is one of my favorite topics and as somebody who just went through a really long branding journey, I'm happy to help and share my thoughts on this.”Some questions we went over include:1. What is the mission? What do I do? What am I trying to convey to people?2. Abby walks us through her three lists exercise so we can align your current brand with your aspirational brand.3. What is the experience you want people to feel? This will reflect in the music, fonts, brand motifs, and color palette.4. Brand looks, complete with accessories and props.and... Does she recommend erasing your former branding on Instagram?Guest:Working Girl Talk podcastWebsiteInstagramHost:Instagram: @MentorsontheMic @MichelleSimoneMillerTwitter: @MentorsontheMic @MichelleSimoneMFacebook page: https://www.facebook.com/mentorsonthemicWebsite: www.michellesimonemiller.com andwww.mentorsonthemic.comYoutube:https://www.youtube.com/user/24mmichelleIf you like this episode, check out:The Importance of Mastermind Groups3 Tips for Building your Audience and Creating your Content Strategy with PR Expert Aliza Licht (BONUS)3 Actionable tips to starting your PR strategy before getting a publicistOscar Predictions with Michelle Miller, actress & podcaster on Working Girl Talk podcast
AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it
Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importance of creating a solid foundation for your business with systems and processes, using her four puzzle pieces framework: brand, marketing growth strategy, team, and leadership. Learn More: https://www.ugliventures.com/
In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don't require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com