Monetizing Black Businesses Podcast: Sales & Marketing Tips for Black Owned Businesses

Many black owned businesses are so busy focusing on social media that they have become completely unaware of a very effective type of online marketing that involves tapping into 2 primary online sources that produce high quality leads – the type of leads that turn into sales faster than leads from social media. The type of online marketing that Vernita Sherman talks about in this episode is not new, but it has been overlooked by many in the black business community. Listen to Podcast

On this 3rd episode of the Monetizing Black Businesses Podcast, Vernita Sherman explains how every black business owner can sustain a profitable business by doing 3 very simple — yet powerful — things.  This episode is especially important for you to listen to if you’re making sales, but are struggling with producing enough money to live on. Listen in as Vernita breaks down the shift in focus that must occur to ensure the sustainability of your business and its potential to continuously produce a profit. Listen to Podcast

On this episode of the Monetizing Black Businesses Podcast, Vernita Sherman (our in-house Online Marketing Strategist) shares copywriting techniques that will help every black owned business develop a powerful marketing message that attracts the attention of your ideal clients and customers.  Part of increasing your conversion rate is making sure that your marketing message (AKA sales message) is on point. If you’re having any issues connecting with your audience or turning leads into clients and customers, then you may need to make some adjustments to your message.  Listen to Podcast

On this first podcast episode hosted by Vernita Sherman, you will get details on business growth principles that every black business owner should know to achieve long-term success. Vernita breaks down the what’s and why’s so that you may build a strong foundation for your business that stands the test of time. Also on this episode, Vernita shares background information on IMG Consulting and how the business and this podcast – The Monetizing Black Businesses Podcast – came about. Listen to Podcast