Podcasts about Aka

Today, it's just us as we recap a fan-favorite moment from the series: episode 617, "The Waiting Game," AKA the one where Mike Heck gets caught singing "More Than a Feeling!" We were totally caught off guard that THIS was the episode where Mike lets loose. Find out what Neil Flynn thought about that moment, hear about Brock's re-do interaction with Brad's dad, and stick around as we answer some tricky trivia from Alisha, who called in with questions!WE HAVE MERCH! Get yours at: https://www.bonfire.com/middling! Whether you want the famed yellow Cross-Country hoodie, a crew-neck sweatshirt, or a t-shirt... we got you! They also come in a variety of colors and are so, so comfy. This merch a symbol of our shared love for the show and our podcast community. And we hope you love it as much as we do.Want extended episodes and video? That's all happening at Patreon.com/MiddlingPod. You can subscribe monthly or purchase one off episodes!Wanna chat with us?! Click HERE to leave us a voicemail with your questions or comments. You could just hear it on the podcast...All that and much more, so let's get to Middling! Hosted on Acast. See acast.com/privacy for more information.

The best (and cheapest) therapy for those small things that get under your skin is sometimes a good venting session so you can get it off your chest and move on with your life! And if you're not privy to the first-hand vent-a-thon, then being a fly on the wall listening is hopefully equally therapeutic and also maybe entertaining.     Welcome to Rant Therapy, a podcast short powered by the hosts of the Happy Eating podcast, Brierley Horton and Carolyn Williams, where we periodically share our real-life venting sessions with each other—AKA what we're “so over”.     Rant Therapy: College Send Off   Thank you for listening to Rant Therapy on the Happy Eating Podcast. Tune in weekly on Thursdays for new episodes and new rants on Tuesdays. For even more Happy Eating, head to our website! https://www.happyeatingpodcast.com Learn More About Our Hosts: Carolyn Williams PhD, RD: Instagram: https://www.instagram.com/realfoodreallife_rd/ Website: https://www.carolynwilliamsrd.com Facebook: https://www.facebook.com/RealFoodRealLifeRD/ Brierley Horton, MS, RD Instagram: https://www.instagram.com/brierleyhorton/ Got a question or comment for the pod? Please shoot us a message! happyeatingpodcast@gmail.com Produced by Lester Nuby OE Productions   To contact Lester -  olelegante@gmail.com

Stephen Hennessey finally breaks 80 (with a caveat) and Tommy Fleetwood finally wins on the PGA Tour. Plus, a debate about logos and pro shop hauls, AKA the most golf discussion ever.

What if your surrounded by Bigfoot and next thing you know one of them is telepathically speaking to you what do you do? And to top it all off now they have your frequency dialed in and they can speak to you when ever your in there domain AKA the mountains or forests. That's what guest Matt M fellow Teammate C.W. Operator talks bout, as well as his encounters with bigfoot and what his theory is on what they are and how they work!! And I have a Guest host on the show BigFish Ryley from ( Midwest Mythos Podcast) to help me out ! Go support them & their info will be at the bottom of the show notes!   Ways to Support and Connect with Matt Maynard (Operator C.W Opps) & Ryley Bigfish (Midwest Mythos Podcast):  ✅Matt - c.woperations17905@gmail.com Ryley (Midwest Mythos Podcast) - https://linktr.ee/midwestmythospodcast?utm_source=linktree_profile_share<sid=531f676e-1d6a-4791-aabb-6c0348f0d7a2                           Help a brother out and buy me a Coffee ☕️ (Monthly or one time donation keeps the show going): We know there is room for improvement and have decided to ask you (Our amazing listeners) to help the podcast grow! This will help with better audio, expedition funding, and much more!  ✅ https://venmo.com/u/cryptidwarfare     Email me:  Podcast Cryptidwarfare@gmail.com   Critter/Cryptid Control/Consulting  C.WOPPS@protonmail.com C.woperations17905@gmail.com         Help support our mission in giving you the best podcast on ? Anchor.fm/Spotify, iTunes, Podbean +   Make sure to give me a ⭐️⭐️⭐️⭐️⭐️ review :). Thank yall!   ✅ Cryptid Warfare: https://www.instagram.com/cryptid_warfare_pod_cast/ youtube: www.youtube.com/@cryptidwarfare     Awesome Friends to Follow: The Cryptid Huntress: https://thecryptidhuntress.com/  Josh Monday: https://www.instagram.com/joshmonday_podcast/  Shannon Ray Davis : https://www.omegamanradio.com/ Randy Richey : https://christoutreachoklahoma.com/ Kevin (Where the Weird Ones Are Podcast) : https://linktr.ee/wheretheweirdonesare?utm_source=linktree_profile_share<sid=ae3f5382-235d-49a1-8e57-2483c7d1db7d Ryley (Midwest Mythos Podcast) : https://linktr.ee/midwestmythospodcast?utm_source=linktree_profile_share<sid=04c1a648-29eb-4e6d-adbb-2441c3b090cf Kenny boy (MidnightLycanthropy) : https://l.instagram.com/?u=https%3A%2F%2Fyoutube.com%2F%40MidnightLycanthropy%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAafBNw3B-19HaJlPxdGB0VfH17137NnvwJv2d0iZJ8l0G8DypTXlGTR2fEbsgQ_aem_KKA8f2PLcCOoczwMXOB4Uw&e=AT07rj4AdwOF6DowVy0OYlwjRcfRWAfN0lPNUQya4he-PltGe_GStLBD70PAuUjHhRhJWXOkcrJlAHtqSMubcqDoGbdwT0_5seWfw1SAJat_UtcA4qSCTx0 Doc (Prometheus Lens Podcast) : https://prometheuslenspodcast.com/?fbclid=PAZXh0bgNhZW0CMTEAAacMhzmC7J7zOPvpf_yE4WX3EqGp0tyIqrI6viGuq11ZSYnXKm9df90DHSy_2A_aem_KvXHR1mTOCOC0NYJhJS5eQ AG (Paranoiradio) https://l.instagram.com/?u=http%3A%2F%2Fparanoiradio.com%2F%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAaddqk8iVFqv0Z0gM3-i_-1OTwZzUA457zp47caz-HZ_JOsoE7axzP-JUQaOnQ_aem_uOpbs_YqSh38WecKxVCn_Q&e=AT1-3GftOpDYdmfDiZox6r63G3ZfBkissS0ZV5WiXzuZ85Hg2E8-4YGQWQz48ft8qR6GcLGPlPC9xot4OvZgtj9SpCeTRGEFButqr3lWFwvyy46JahmmC3k     Business Shout Outs:   C.W OPERATIONS & SURVIVAL  Owner & Operator : Drew M Critter Hitters / Monster Hunters for Hire email: c.woperations17905@gmail.com. or  C.WOPPS@protonmail.com    Tier1 Restoration  Brain Cochrans phone = 615-809-9839 https://tier1restoration.godaddysites.com/   Bearded Brothers Trucking  Danny Vega  https://vegabrostn.com/   BerryHill Window Cleaning  https://www.berryhillwindowcleaningtn.com/   New City Hustla (Clothes & Designs) Owner : Chris  Email: Newcityhustla@gmail.com  Phone: (615)-624-4078 https://www.instagram.com/newcityhustla?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==   The Tac Patch  https://www.instagram.com/thetacpatch_?igsh=MWFidzk3d2tib3Ztdw== https://thetacpatch.com/   FLatTopK9  Owner - Tim Russell  www.FlatTopK9.com   Stead Fast OverLand Owner - Jerrett Hudson https://www.instagram.com/steadfastoverland?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==   Black Wolf Tactical Solutions Group https://blackwolftacticalsolutionsgroup.com/ Email - blackwolftsg@gmail.com         Amazing outtro ? by my friend D & Andrew (Walking Lightly Tones Studios Music) Check out CallhimD Spotify and Instagram give him a listen/follow https://open.spotify.com/artist/16BHUS6UGILgxsBEUxqQJ https://www.instagram.com/call.him.d?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

-Welcome to The BH Sales Kennel Kelp Holistic Healing Hour, your daily dose of natural wellness hosted by Grandpa Bill. For eight years and running, we've been on a mission to bring you simple, practical "workouts for geriatrics, AKA, Silver Streakers" that are truly good for all kids from 1 to 92. From mind-sharpening meditations to natural remedies and healthy habits, join our daily journey to a more vibrant, healthy life.Grandpa Bill Asks:Are you ready to discover the simple secrets to feeling younger and more energetic, no matter your age?What if a healthier, happier you was just 12 minutes away?Alright, my friends! Grandpa Bill's here, and I've got my thinking cap on. This is a grand idea. Let's get everything spick and span for the BH Sales Kennel Kelp Holistic Healing Hour and our growing family of Silver Streakers and kids of all ages. Here's how we'll get it done.Welcome to The BH Sales Kennel Kelp Holistic Healing Hour, your daily dose of natural wellness hosted by Grandpa Bill. For eight years and running, we've been on a mission to bring you simple, practical "workouts for Geriatrics, AKA, Silver Streakers" that are truly good for all kids from 1 to 92. From mind-sharpening meditations to natural remedies and healthy habits,.Thanks for continuing to join our daily journey to a more vibrant, healthy life.Grandpa Bill Asks:Are you ready to discover the simple secrets to feeling younger and more energetic, no matter your age?What if a healthier, happier you was just 12 minutes away?Grandpa Bill Asks:What's the one health habit you wish you started years ago? Share it with our community!Can a simple 12-minute daily practice really change your brain? Subscribe to see the proven science for yourself.Grandpa Bill Asks:

ICYMI: Hour Two of ‘Later, with Mo'Kelly' Presents – Chris Merrill Filling-In ‘Later, for Mo'Kelly' with thoughts on the corporate pricing dam is cracking under the Trump administration tariffs, the practice of hypergamy AKA “marrying up” AND why drinking is coming back in fashion for Gen Z - on KFI AM 640…Live everywhere on the iHeartRadio app & YouTube @MrMoKelly

What is up, Fashion Bestieeeessss!

This week, Kelsey talks about the most lawless weekend of shows in her career AKA her recent weekend in Greenville, SC, including a heckler who got arrested after the show. They also talk about how insane the summer weather has been in Minnesota, and Chad deals with his daughter going back to college. Plus, great listener emails, including a listener who uses Chad's parenting style to train other parents, a listener who was at one of Kelsey's wild Greenville shows, and a listener who has some great financial advice regarding therapy. Write into pretendproblemspodcast@gmail.com for advice and we'll answer it on the show! Subscribe to the podcast, and give it a 5-star rating and review to help the show move up the charts. Video for the episodes is on Kelsey’s YouTube channel! Join our Patreon: https://patreon.com/PretendProblems Watch the episodes and subscribe here: https://www.youtube.com/channel/UC9UBPfi4B_j1Ua7xDOcyBnA See Kelsey on tour: https://punchup.live/kelseycook/tickets See Chad on tour: https://punchup.live/chaddaniels/tickets Watch Kelsey's special “Mark Your Territory” on YouTube: https://youtu.be/uYqWsDhWkkA?si=J9hgt5nKtMLxB1sj Watch Chad's special "Mixed Reviews" on YouTube: https://www.youtube.com/watch?v=n1kVr3zkz7E&t=663s Follow Kelsey on social media: @KelseyCookComedy Follow Chad on social media: @thatchaddaniels Theme Song cowritten by Matthew Facca and Alex Bent

Male congoers and authors got groped by thirsty women at the Sinners & Stardust convention for "dark fantasy" books. Aka "romantasy." Aka mommy pr0n. Would women have been made to feel safer in a mostly male space? Maybe...Watch this podcast episode on YouTube and all major podcast hosts including Spotify.CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles.D/REZZED News covers Pixels, Pop Culture, and the Paranormal! We're an independent, opinionated entertainment news blog covering Video Games, Tech, Comics, Movies, Anime, High Strangeness, and more. As part of Clownfish TV, we strive to be balanced, based, and apolitical. Get more news, views and reviews on Clownfish TV News - https://news.clownfishtv.com/On YouTube - https://www.youtube.com/c/ClownfishTVOn Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvgOn Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629

4pm: Video Guest – Coach K, AKA, Mike Kryzewski // Celebrating the legacy of Sue Bird // Trump Says He Wants to Get Rid of Mail-In Voting // The Carter-Baker Commission, 16 Years Later: Voting by Mail // The Birmingham Valet Who Turned John’s Day Around

6pm: Video Guest – Coach K, AKA, Mike Kryzewski // Celebrating the legacy of Sue Bird // Trump Says He Wants to Get Rid of Mail-In Voting // The Carter-Baker Commission, 16 Years Later: Voting by Mail // The Birmingham Valet Who Turned John’s Day Around

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Mark and Niall discuss the 1998 sequel Star Trek: Insurrection. Directed by Jonathan Frakes, and starring Patrick Stewart, F. Murray Abraham and lots of cosmetic surgery, the movie focuses on what happens when the Enterprise crew battle a bad admiral (AKA badmiral). In this episode, they also talk about holodecks, pimples, and metaphasic particles.  Enjoy!

AKA, Three Broadway Women. No matter what you call it, or them, Lydia and Christopher have more than a few words to say about this pre-code comedy. Promo: Classic Horrors Club Podcast (https://classichorrors.club/the-classic-horrors-club-podcast/) Please click, follow, rate and review! https://linktr.ee/TSPandOE_Podcasts

What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we're getting really practical about email list building, and I'm sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business! I know email marketing can feel like a lot, but here's the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn't have to be hard. So today, I'm walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer. And if you're thinking, “This sounds great, but how do I actually set it all up?” then don't worry, I've got you covered. We're covering a LOT today, but if you want to go even deeper, I created a totally free mini-course that walks you through the entire process, step by step. Jump into the mini course right now at https://listbuildchallenge.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-list-opt-in-ideas-that-convert  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

In this episode, I introduce you to Devin R. who is married with three children; two are bonus kids that came with marrying her husband. They have 2 dogs and two cats. In 2018, Devin was looking for help to get organized. She was mowing her lawn when I caught her ear mentioning that I lived in the Cincinnati area. Then Devin's life hit rock bottom with her work insinuating that she was not a good teacher and then she and her husband decided to separate. She could resonate with my story from 2012. Devin looked at her life and decided she needed to get control of her life. Once she grabbed a bag and gathered all the papers she felt better. It was like since her physical chaos was getting under control her mental chaos could be addressed. We had a great discussion that all marriages go through rough patches and Devin was vulnerable to share a little bit about her marriage and how they are reconciling after about three years of separation. She shared how her mindset has shifted about organization. She looks around and asks what do I have? Why is it here? And do we even need it? She remembers making her daughter's lunch recently and didn't have to trip over the cat to get the things for the lunch. It was all in the lunch making station.  Devin had tried other systems but they never felt like life long solutions to her. The podcast and videos work as reminders to keep up with the systems.  They are like a life partner to the systems. And they help with the cognitive load. We talked about the Sunday Basket® and how when you have Prospective Memory and you write something down it's cognitive off loading to free up your working memory.  This is something Devins struggles with because of MS but lets her neurologist know at each visit how much the Sunday Basket® helps and how it could help others with her diagnosis. And then we got into the weeds a little bit about qualitative studies that I want to do based off the information from my (unbeknownst to myself when I started) unofficial quantitative or phenomenological study AKA the Wednesday Transformation episodes.  Devin has been on her organizational journey for about three years now. She's coped with her MS diagnosis, separated from her husband, and is entering the coaching years of parenting. Because of all her systems, she has more time to really invest in her daughter and being present. She really wishes she knew someone taught organization sooner and found Organize 365® sooner.  It takes time to get organized. Devin pointed out that she values the Power of Positivity episode. “Life is not happening to you, it's happening for you.”  With the right attitude you can apply positivity to all journeys, not just organization journeys, no matter how insurmountable they seem. Devin started working upholstering for her sister after she left teaching. She shared how she got the Friday Workbox®, worked on it with Monique at a paper retreat and how it helps her to stay organized on customers' jobs.  I got to offer a little advice on how she could slowly incorporate a part time worker for her to get back some CEO time. A good balance of responsibilities is to spend 80% on production and 20% on admin and lead generation.  With the addition of a part time worker, she could add another client and make money to cover the hours of that part time worker. Devin's advice is, “Jump in one step at a time. Listen to all the podcast episodes and then the videos from The Productive Home Solution™”  EPISODE RESOURCES: The Sunday Basket® The Productive Home Solution™ Home Planning Day The Friday Workbox® Sign Up for the Organize 365® Newsletter  On the Wednesday podcast, I get to talk with members of the Organize 365­® community as they share the challenges, progress, missteps and triumphs along their organizing journey. I am grateful that you are reaching out to share with me and with this community. You can see and hear transformation in action. If you are ready to share your story with us, please apply at https://organize365.com/wednesday. Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

Title:  How Survive When Real Estate Deals Fail with Ruben Kanya Summary: In this conversation, Seth Bradley, a securities attorney and real estate investor, discusses the complexities of capital raising, the importance of experimentation in finding one's niche, and the critical role of networking and trust in the investment landscape. He shares insights from his journey in real estate and tech, emphasizing the need for grit and public speaking skills to succeed in capital raising. The discussion also highlights the challenges of the first capital raise and the lessons learned along the way. In this conversation, the speakers delve into the multifaceted benefits of hosting a podcast, emphasizing the importance of listening and connection. They explore the intricacies of capital raising in real estate, discussing the significance of grit, networking, and leveraging other people's money. The dialogue also covers compliance with securities laws, compensation structures in syndication, and the emerging trend of fund to fund structures. Tribevest is introduced as a solution for simplifying fund management and ensuring compliance in capital raising efforts. Links to listen and subscribe: https://podcasts.apple.com/ph/podcast/raising-capital-the-right-way-compliance-funds-and/id1341895972?i=1000688593916 Links to watch and subscribe: https://www.youtube.com/watch?v=UyF9Z72m2R0 Bullet Point Highlights: You need a license to raise capital legally. Experimenting with different models helps identify what works for you. Building authority and trust is essential in capital raising. Networking with high net worth individuals is crucial. The first capital raise is often the hardest. Grit and determination are key to success in entrepreneurship. Public speaking skills can enhance your ability to communicate effectively. Learning from clients can provide valuable insights for your own journey. You can leverage your existing skills to add value in capital raises. Building a strong network can facilitate easier capital raising. Having a podcast enhances listening skills and fosters connections. Capital raising requires grit, a strong network, and resources. Leveraging other people's money accelerates business growth. Compliance with securities laws is crucial in capital raising. Compensation structures in syndication vary based on deal size and type. Fund to fund structures are becoming more prevalent in real estate. Effective communication is key to successful networking. Tribevest simplifies the process of raising capital compliantly. Understanding the legalities of capital raising is essential for success. Building a community can expedite personal and professional growth. Transcript: Ruben Kanya (00:00.142) whole idea here is you're actually not allowed to raise capital without a license. So just like being a doctor or a dentist or an attorney, you have to have a license to be able to raise capital and it's called a broker dealer or potentially an RIA, registered investment advisor. So if you're not one of those people, if you don't have a license, you need to have an exemption from having that license. if it's your, this is speaking in generalities, but if it's your own deal, if it's your own fund,   If it's your own syndication, if you're the one buying the property, that's an exemption. You're exempted. You can raise capital for your own deal and that's okay. And that's kind of the co-GP concept that we talk about sometimes. I actually don't like to say co-GP because to me it's a fallacy. There's no such thing as a co-GP. You're either a GP and an active partner.   Who's this? you're an entrepreneur? you're a real estate investor? you're trying to learn from those who did it? Well, come into the lab then. Put your white coat on, gloves on, notepad, and let's go, Joe.   Experiment nation this episode was a really fun one with Seth Bradley who is a fun manager Invest in entrepreneurs. He's an attorney he as a startup founders of software as a service and Really what I loved about What he's built is   Everything that he's built, it's vertically integrated, which I love, but he really embodies the principles of experimenting. Right. And what I mean by that is he has tried multiple models in real estate, which allowed him to get exposure, which I think is really important when I talk about having a well-rounded experiment in your lab, LabAK being your life, so that you can at least identify   (Seth Bradley) (02:10.529) what you like, what you don't like, what gives you return on energy, what drains you. I think those are all important things for us to then be able to niche down. A lot of times we talk about niching down, but we haven't even gotten a taste of what's on the menu to even understand what it is that we want to niche down in. And so part of what I created here at Experimentation in the lab is to bring you   folks who can present the menu of the different options that there is in not only real estate, but in business and even career to then give you that exposure so that you can then get a taste even from this show and then implement it yourself and maybe try one or two or three experiments or four or five. How many it takes for you to feel like this is the thing. This is the thing that I'm going to hold on to and grasp to and go all in on. Right. And that's what we did.   And keep in mind that life has seasons. A lot of us can do something and it could be four seasons. Your season could be five years, 10 years, 15, but I do believe in the compound effect. his journey, Seth's journey, he was able to get his first duplex, then quads, then small multifamilies and big multifamily units. And the next thing you know, he's doing $120 million a deal just in 2022 alone, right? In one year.   But with that, one thing I wanted to highlight, so one thing is the experiment, different exposures, AKA building blocks towards the very thing that he's doing now. But the other thing is being able to get a free, or I should say, get a paid internship. And that's through servicing your clients, learning from them, and then taking a page from their book. He was an attorney that was putting down together his SEC deals of syndications,   capital raising, and then he learned from his clients because he had full transparency. Sometimes, often we're in a position where the proof of concept is right in front of us, but we don't grab it by the horns. We just see it for what it is, just clocking and clocking out. No matter what job you have, there's an opportunity for you to actually take lessons, systems, SOPs, structure, any skillset to take it to the next level for your own endeavors.   (Seth Bradley) (04:38.252) And what I mean by that is I was a realtor and I was a realtor for the investor. understood how investors, underwrote their deals. And that was my win for me to hone my craft in real estate, underwriting deals, pulling comps, walking properties, understanding value at all. That was when I was the realtor for the investor. You can still look it up on bigger pockets. You can still see my page. That's what I was doing. I was helping investors invest until I then became an investor myself.   And in this case, he was an ICC attorney providing these, you know, going through the process of doing syndications, fund to fund, et cetera. And then he learned and he said, not only do I have a practice that does it, but I can also be on the other side of that transaction. So don't you ever forget the importance of being on the other side of the transaction in whatever service that you offer, even if it's just call it.   You work in hospitality at a restaurant to make ends meet. There's a system, there's a SOP, there's a checklist. There's something in there that is a proof of concept that you can then take and implement somewhere in your business. And the universe will tell you its secrets if you listen. The clues are all around us. Last but not least, I love our conversation around being an authority, building a brand.   Essentially, that's what capital raising is and he talked about three pillars. I don't want to talk about he said money Right is one heart of the center trust in your network, right? Your network is you gotta have a big network He talks about having a platform like this where I think everybody should have a podcast because you get the interview you get to learn the skills of communication listening, etc but most importantly you foster relationship while on the air and then   It builds trust to whoever's listening. I'm sure that if you're listening right now and you and I wanted to go into a deal together, there's some form of trust. If this is not your, your first episode. So there's that, right? We talked about having a meetup, restarting our meetups. That's key. Connecting people, they trust in you. Being an authoritative figure, trust. They can't flow you if they don't know you. So stop being cute and stop hiding and put yourself out there. Right? Money. Money follows all of the above network and trust.   (Seth Bradley) (07:00.408) people who have money in your network will make it easier than those who are in your network who are broke. So surround yourself with people who have money, not just because they have money, but of course it can help you tremendously if you're trying to raise capital. And there's something that goes about saying with people who have money, it's not that they're better or anything, but there is a level of opulence and abundance.   And I think there should be a good balance. But certainly if you're trying to raise money with people who don't have money and you're in a circle, people don't know how many doesn't mean to say that you can't uplift them when you have an opportunity, but it's going to be hard to raise capital from people who don't have capital. Right. So that's one thing to keep in mind. Money trust network and being an authority. You can build an authority from home in the lab, in a studio, in person.   And you don't always have to be an expert in something else. Sometimes you can actually have authority within your own circle. If you're a dentist and you're trying to raise capital with other dentists, they trust you. You have authority maybe in your current marketplace, you're a manager of some kind or you're a lead or you're just someone that people really trust. You have that authority. You have trust already with like-minded people in your circle. So this was a great one. He brought a lot of core values home. And that's what I love about   the show. It's every time you listen or anytime you interview someone who's had done some amazing leaps and experiments in their own lab, there's always some consistent clues that kind of bring to the surface and maybe it just, I'm aware of them, but if not, my goal is to extract that and make them aware for you. So I trust that you're going to get a lot from this episode without further ado, Seth Bradley in the lab, y'all.   Experimentation, what's going on? Your host Ruben here. Today I have the pleasure of connecting with a gentleman that we connected with, had some mutual connections. And I was like, I didn't want to let the serendipity go to waste because I saw there was a mutual beneficial component to the lab, as I always say. And I always think you're as good as your tools, you're as good as your resources. And so I'm really happy to have the gentleman here step into the lab with us to give us insight. And I also love the   (Seth Bradley) (09:21.39) I'll call it a vertical integration I think and maybe Seth will keep me honest here, but without further ado I want to welcome Seth Bradley. How's it my man? Welcome to the lab brother   Going great, man. Ruben, really appreciate you having me on. Thanks for having me in the lab.   Absolutely, man. I should so listen if I'm curious so Seth because you know, we we start to talk a little bit and I was a car We're getting to the weeds of things. I want to make sure I hit this record button, but I'm just a curious guy and I'm so curious that if I'm at a real estate conference and you and I sit next to each other and I say hey I'm Ruben Seth. Nice to meet you. You know, what do you do for a living? What do you lead with because you have a very interesting background? So I want to we're gonna reverse engineer, but I'm so curious as to   at the time that we're recording this, what do you lead with if you don't know what my interests are, you don't know where I'm coming from, I could be an investor, I could be interested in putting my money to work, what do you lead with? I'm just so curious.   I love that question, man, because sometimes I have a hard time answering it. It's an easy question to answer for most people, but for me, I have to think about it for a second. But typically I'll lead with I'm a securities attorney, specifically a real estate securities attorney. So if you're raising capital for real estate from passive investors, I'm your guy. can help you put together your fund or your syndication compliantly and secondarily, or, you know, one B I'll call it a tech founder. So involved in a few tech startups as well.   (Seth Bradley) (10:48.238) That's awesome. Then that opens up the window because I see her tech founder and then I securities attorney. Is that that accurate?   Yep, nailed it.   securities attorney. would you do you happen to do you still do I mean, of course, you've been involved in raising capital yourself, which is what I want to lead with next. But are you actively investing? And if you are, what is the model? Is it more investing in the startup? Or is it more investing in actual capitals? I should say social capital relationships, or even you know what, maybe it's some form of real estate, what is your current I guess, investing   season for lack of better words.   Yeah, it's all across the board, man. mean, everything that you mentioned, I mean, just quickly, I started in real estate in 2013. House hacked into a duplex did kind of the bigger pockets podcast. Listen to that. Red Rich Dad, Poor Dad, you know, the typical journey you take and house hacked into a duplex and started buying bigger and bigger properties got to the point where, you know, I wanted to get into syndications and funds and start raising capital. So I started actually investing passively into real estate first and I got my feet wet.   Ruben Kanya (12:01.55) figured out what that investor journey looked like. And then I started raising capital myself from my own syndications where potentially I could be just a capital partner or also an operator. So I raised a good amount of capital from 2019 to 2023, I would say, before the interest rates started to spike. And then we slowed down a bit, but we still own a good amount of that real estate and just put it in perspective. We bought about $120 million with the real estate in 2022 alone. And now I'm kind of   involved with a handful of tech startups where I'm also in that same capacity where I'm raising capital or helping the CEO raise capital for seed rounds for these startups.   Okay, very interesting. So I'm glad let's go to the very beginning because you talked about bigger pockets with shout out to bigger pockets, right? Because that's or did you say bigger pockets? I did hear you say that. Okay, cool. had a mutual kind of, know, I was planning my seeds. I think that they did an amazing job, of course, like minded investors together. 2013 get a duplex. I'm sure one thing I'm curious about and you know, someone else might be listening is, you know, what   point now every everyone's situation is different with that said, but at what point did you start to think, okay, it's time to bring in some outside capital and, I'm going to lead with you. It seems that you strike me as a guy who does things strategically. enlighten me a little bit as to get the duplex. Was there another lever that was pulled to get the next property before you start to raise capital? Or is that right away, right into, okay, now it's time to raise capital. Cause   duplex going to take me so far. Tell me about that journey.   Ruben Kanya (13:43.732) No, I mean, that journey was, you know, a lot of different types of things. mean, I've wholesaled, I've fixed and flipped single family properties. We were doing that in Cleveland for a while. Then we kind of moved on to multifamily, you know, smaller multifamilies up to four units, which is still residential, but then up to, you know, like 16 units, those sorts of things. Then we started getting to where, you know, capital starts getting constrained, your own capital, or if you're doing like a JV, starts getting constrained. But I was fortunate enough that my legal practice, which also started in 2013,   was highly related to what I was doing. So as a real estate attorney, my real estate clients were raising capital for their real estate deals. So then I got into securities law. So I saw how they were raising capital. Then I started helping them raise capital from the legal side. And then I started raising, and then I realized that, hey, if we want to go bigger, I've got to be more like my clients who are buying, you know, 50, $100 million properties. How do we do that? Well, like they do it. They need to raise capital from either   passive investors or from, larger investors like family offices and places like that. So I knew that that was the pathway. So I was fortunate enough to kind of have that perspective shown to me by my clients and they kind of showed me the blueprint. Hey, this is how you need to do it. Now, a lot of other attorneys see that same blueprint and they don't really have that entrepreneurial mindset. So they're kind of just like that service oriented, Hey, let's do what I'm doing. And I'm just going to help. But I have an entrepreneurial mindset. I I'm like,   I want to do that. I want to buy that property. I want to run that business. I want to scale it. like anything else, though, I still had a little bit of reservation, I would say. So I decided to invest passively first just to get my feet wet, just to see what that investor experience was like. And then once I did that a few times, I really got into the active side and dove right in.   Oh man, I love so many elements of that. Let's unpack the experiment phase, right? Because that's what I truly believe in. I'm curious to what your thoughts are on this, right? Before I even preface by saying this, I think, and this is just a thought, could be wrong. I'm experimenting life as it is. But when you ask someone, hey, what do you want to do for a living? Right? It's like, well, I don't know. I haven't been exposed to enough.   (Seth Bradley) (16:03.116) Right. But then when you start experimenting with a lot of different things, then you can niche down because you've been exposed to like this that I don't like, et cetera. And there's a second leg to that, but I want to touch on that for a second because you said you did wholesale fixing flips, then you need small multifamily. What do you think you were able to gain from that? My personally, when I see that, I see, well, you were able you were able to get insight, but   Again, maybe you see things differently. Maybe it's like you needed to do those things and you thought it was true. And then you were led down one path and led to another. What do you take from that? Were you experimenting or was it more or less of the natural progression of events and what you thought was going to be your end all be all ended up progressing into a new ideal. Tell me about that experience.   Yeah, I mean, I think it was an experiment. It was me trying. I knew I wanted to be in real estate. I love real estate. I've always been drawn to it. It's just been an interesting thing for me and interesting subject. I remember when I was in undergrad and I couldn't afford to buy any kind of real estate or didn't have a job at all. And I was trying to figure out, well, man, how can I buy like these townhouses that I'm living in and rent those out? Like, I remember just being interested from the get go. So I knew I wanted to be in it, but it was certainly an experiment to see.   how to break into the market, how to scale a business. Because once you got into a duplex and your house hacked and bought a few other single family properties, it was like, okay, well, we can continue to do this, but I'm always looking again to scale. And to do that, a lot of times you do need to bring in other people's money to be able to fund that scale. But not always. mean, I think it would be a better pathway, honestly, if you can scale without other people's money, because then you can own 100 % of it. But a lot more difficult to do. So if you want to...   you want to grow with scale fast, typically it's with other people's money. And again, luckily I was already in a profession that gave me that experience to be able to see that pathway and be able to execute on   (Seth Bradley) (18:02.35) Now tell me that's a great insight or at least a transition point there, Seth, because we, know, in our professions, we spend a lot of time, but not a lot of folks spend the time to have the lens of an entrepreneur to say, hey, maybe I can actually take a page from their book. Right. Because I think it's interesting that it's we all are entrepreneurs. Right. So we go into business ourselves to run away from maybe possibly corporate. Some people.   And then we build our own companies. We install systems, we invest in resources. And then it's like, we turn into the thing that we were maybe running away from, but there's a lesson that we get to build it our way and have maybe learned lessons from these big corporations. In your end, it reminds me a little bit of me because I again, certainly not an attorney by any means. And I won't compare being a realtor to an attorney, but you are servicing clients and you get to at least,   at least get nuggets from their journey and then say, Hey, why don't, why don't I take a page from their book? Can you talk to us about that? Because I think honestly, it's an unkept almost secret and not even talked about enough where it's like, Hey, you're taking this opportunity right now to get to understand the playbook, see how they've done it, learn from their mistakes, right? Right. Through service and while getting paid. And then you're like, okay, now I'm going to do it for me. So   Do you see it that way as well? was it kind of, know, or did you strategically go into it thinking that you do that? Or it was kind of like, you know what? This is kind of cool. Let me try it myself.   Yeah, I mean, and Ruben, hats off to you, man, because a lot of realtors and brokers, they're around real estate every single day. That is literally their business. They have access to deals before other people. They get to see things that other people don't get to see. They get to see the transactions. They get to see how they change hands. And as you know, most of them don't invest in real estate. like, you even own your own house? Do you own any investment properties in...   Ruben Kanya (20:11.918) 90 % of them don't, right? Unless it's, well, maybe their own house, but that's probably it. They don't invest. And it's crazy to think about that when they're around that all the time. And it's the same thing with attorneys, right? Like, know, they're, whether there's somebody like me, there's real estate or securities, and they have clients that are, that are buying large properties and raising capital, or it's, you know, some other practice like and A where they're combining companies and building companies and things like that.   I think that there's a certain entrepreneurial DNA that's in some of us and it's not in others. And that's okay. Like some people thrive in an office atmosphere or thrive in a W-2 type of atmosphere. And a lot of times I don't even like to disrupt that. Like people, you know, are comfortable there. They like the steady paycheck and that's okay. And I think the vast majority of people do want that and they do like that. They like the predictability of it. But some of us out there, like me and you, I believe are, you know, we just,   We're not a fit for that. Like we need to build. I think that's the key is, is the build, right? Cause you were talking about, you know, we start putting all the systems and the processes and the things into place to ultimately end up in the, the same machine that we didn't want to work for. But I don't think that's the piece that's important. The piece is important is that that climb the build, we want to build like we were builders. love to build.   Yeah. Have you ever had a conversation, with maybe your associates on? I don't know if this is a hypocritical question, because I don't know if I could answer this. But I'm curious, have you had a conversation with another attorney? Like, hey, you see this all the time. Have ever thought of doing it yourself? What's the mindset behind? Have you had that conversation? And have you had around those? Yeah, just curious.   Yeah, I definitely, I definitely have. think, you know, at least specifically with the attorney industry or with that profession, we are, we're trained to look at risk. We're trained to evaluate liability. We are trained to be conservative in nature. and that is totally different than when you're an entrepreneur and you're out there building a business and you're, don't know what tomorrow is going to bring. And there's going to be a problem that pops up today that you didn't expect.   Ruben Kanya (22:30.01) And you don't know if you're going to be able to pay payroll and all these different things that come up as an entrepreneur, as a business builder, that's totally a different mindset than it is that attorneys are trained for. So I think that's definitely a separation. like, you know, I have a lot of investors that are attorneys. That was, that's who my investor base is. Typically it's other attorneys. A lot of other capital raisers don't go after attorneys because they are paying the ass. We ask a lot of questions. Like I said, we are risk averse. Like, you know, we're not the ideal.   person or people to raise from.   I'm gonna predict my money isn't really the case.   with a cold on the page. 137 second paragraph line four. What does that mean? Why is that? And, know, that's the kind of stuff you have to deal with. But, you know, they do make a good amount of money. So there's a, you know, there's a push, there's a give take there. But, you know, I think that that's, I have identified that with conversations with my investors and obviously my prior colleagues. I mean, that in itself is, is a big difference.   It's a big difference. We're just as attorneys, we're just trained to find and look at risk and think about all the bad things that can happen. And man, when you're building a business, when you're growing out on your own and you say, I'm done with my W-2, I don't want that paycheck anymore. That's a lot of risk, right? Or at least it's a lot of risk to a person that thinks that way. I actually don't think that way. I think it's more risky to be have one income stream and be a W-2, but that's certainly not the way that they typically look at it.   (Seth Bradley) (24:02.306) Yeah, no, it's interesting what you're saying. But I'm also curious though, that if they are also investing, because it sounds like you've also worked with some associates, or at least your investors have come from the same cloth, it sounds like they might be, instead of again, raising the capital like you are, high risk, high leverage, they're willing to put their money to work. Do you find that   And I guess maybe that's it. Do you find that that kind of archetype is finding that to be of a less riskier approach versus flipping versus doing it themselves? Or do you find that it's more of time constraint thing? it's like, listen, I got the money. You mentioned it. I have a high net worth. I'm an accredited investor. Let me just do it with someone who's an expert. What have you seen since you've been on both sides, and especially as a fundraiser?   Yeah, I think it's that investor profile. You know, these are folks that make a lot of money from their W-2. They have no time on their hands because their W-2 is so demanding. then any time they have outside of that, it's got to be spent with family. So they really just don't have any time, but they do have capital. So it's just that investor profile that you're dealing with with attorneys and some of the similar, you know, with doctors and dentists and engineers and people like that. Same thing. You know, they're highly paid professionals.   You know, they went to school for a long time. They make a lot of money, but they don't have any time. And unless they really want to venture out and say, okay, I want to raise capital or, or, I don't know, you have to figure out a way to carve out more time because they certainly don't have it. I know when I worked in big law firms and I'm trying to bill 2000 hours a year, I don't have time to, you know, invest actively. In fact, I actually got fired from my big law job, my last one, because of that, because I'm raising capital and doing real estate deals.   and starting businesses and guess what? You don't have time to do that if you're working at a demanding job, whether that's as an attorney or Dr. Dennis, whoever that might be. So I think it just comes down to that profile and do you have time? Do you have capital? And then whatever one you have a surplus of, that's probably where you're going to fit into the asset. So you can invest if you have capital and no time.   Ruben Kanya (26:26.126) You need to find something a little bit more passive and that comes through like funds and syndications and things like that.   All right. So that's very helpful and I think very interesting because you've seen both sides. You not only were on the other side, but you've also been the capital raiser and then you've also yourself invested passively. Tell me about the first deal that if you recall, at least the like kind deal when you raised capital, who did you go to?   Did you start with your client base? Did you start with friends and family? And then maybe we can even get into the granularity. I know there's different non-accredited, accredited 506V versus 506C. There's a lot of different kind of foundational pillars. But talk to us about what your first deal was like, if you recall some of the numbers and what kind of asset type and then who you actually pulled in. So people can start thinking of actually what's possible when we talk about capital.   you know, in fundraising, we think of it as this big thing, but people like you and me can actually start initiating these kinds of transactions. Talk to us about your first one.   Yeah, man, I mean, don't remember the actual specifics, but it was like 100 because there's around 150 unit multifamily something like that was your first That was the first raise it was the first raise but I was brought I I wasn't the primary operating partner I brought in as a capital raiser that sort of thing and also providing some legal services as well. Um, but I was   (Seth Bradley) (27:48.078) That was your first race.   (Seth Bradley) (28:01.422) Hold on. That's interesting. Now you kind of you're kind of double. Is that is that how you got your general partner essentially? Were you a general partner on that? Or were you tell us about that? Because from what I understand, you can correct me if I'm wrong here. You're the expert. You can bring in different subject matter expertise to the table to value your I guess your position and a capital raise. Maybe one is investor relations, one, et cetera. Did you from what I understand, bacon?   some of your services and as a GP or is that, what did you?   Yeah, for sure. Yeah. I was a general partner on that deal, baking in some of my legal services as well. Started leveraging my skillset that's super valuable. Obviously, it's applicable to these capital raises. I can help you raise capital and also be the securities attorney and also potentially the real estate attorney as well on the deal. So lots of different ways that I can get in there and provide value to the active partnership.   But yeah, I I was tasked with raising, you know, half a million dollars. I didn't hit it. I hit way under. I think I might've raised like a couple hundred thousand dollars. And I was pretty happy that I even hit that because it's the first time. I'm, and I'll tell you what, man, like capital raising is hard. Like I think that, you know, you see all these masterminds out there and these coaching programs and things and they're teaching how to raise capital and some are great. And I'm actually in a couple of them. but they are, you know, they, have to sell you on that. easy, right? They have to sell you on, Hey,   I'll give you the systems, the processes and boom, you're going to be able to raise a million dollars easily. It's not that easy. unless you already have a built in network of high net worth individuals, that's where you'll find success. Or maybe you have a platform like yours where you can access a lot of people that you already have a relationship with and you'll like, and trust you that love what you're doing. And they're like, man, if he's investing in this, it must be good. So that those people, like you, and then also people that are.   Ruben Kanya (29:59.426) we tend to see a lot of doctors and dentists that are very successful right out of the gate. Cause guess what? They work with other doctors and dentists who already trust them, who have money, who already trust them. So they do great. and then others, like me are probably somewhere in the middle, right? We we've got a base of investors that are like attorneys, which seem like they'd be great because they have money, but guess what? They're a pain in the ass. So there's, there's a little bit of give take there. and then you have other folks who,   you know, maybe they're a school teacher or something like that where their colleagues maybe don't have a ton of money to invest and they have to follow just like, you know, follow the processes, the systems and the marketing funnels and those things and rely really heavily on that. And typically it doesn't go that well. It doesn't on the first one. You've really got to be scrappy. Like you've got to get in there. You've got to literally make a list of a hundred people that you know, that might want to invest right.   type it up, go systematically through that list, and you've gotta break out of your shell and not be afraid to just reach out to these people, no shame, get your pitch together and just do it. And it feels awkward and you don't wanna do it and you feel like a salesperson, but you've gotta do it. You've gotta break through those reservations and make it happen because that first raise is a bear. You've gotta just be.   You've got to be scrappy and you've got to do whatever it takes and 10x whatever you think is going to take.   Experiment nation, you've heard me talk about how multiple investors across the nation are landing these lucrative midterm rental insurance contracts by making these small tweaks on the branding and marketing side, especially if you're an existing short-term rental operator, there is a quick and easy shift that you can make with the ride guide in place. And because we've launched a two-day bootcamp,   (Seth Bradley) (31:59.278) that not everyone could attend in real time, I've put together a recording where you can get all the materials and all the guides to focus on rebranding either your short term rental business or your current midterm rental business so that you can actually have the insurance companies reach out to you. And then day two is if you want to actually play offense, how you can reach out to them by listing on the right platforms, et cetera.   If you're looking to get this MTR bootcamp so that you can start optimizing and you can start receiving these lucrative contracts that again, provide less headaches, less turnovers, unlike the Airbnb space, you can start receiving inquiries today by having the right guide in place. So please go to experimentrealestate.com for slash MTR bootcamp or click the link in the bio to make sure you get your hands on the   and midterm rental insurance bootcamp to fast track your way into landing these lucrative insurance contracts the exact same ways multiple investors have taken advantage of this unknown and untapped niche within the midterm rental umbrella. Wow, so I'm a systems guy and as you're speaking, I'm taking notes here guys. I heard three key pillars and feel free to add to them because I wanna hear.   kind of the downfall of some of what folks are coaching. I heard one is money, number two is trust, and number three is network. And I like how you highlighted those because I hear, well, if you have a network and you can get access and you have a large pool, then there's probably people who are gonna have money in there. Then if you have what I'm hearing is authority, trust, AKA I'm a doctor, you're a doctor, we speak the same language. And by the way, guess what? Third pillar, we all have money.   So that's kind of like the sweet, sounds like that's the sweet spot. MTN money trust and network. What did I miss?   Ruben Kanya (34:03.89) You nailed it, man. That's it. That's kind of the big level, the high level things that you need. I mean, you need that authority or you need to be able to show that you know what you're doing, that you know what you talk about and what you're talking about, that sort of thing. And then obviously that network, you either have to develop that through your W-2 that you already have or however it might be, or maybe you have a platform, right? Like maybe you have a platform like a podcast or an investor group.   or an in-person meetup. We don't do those as much as we used to before COVID, but that used to be a huge thing. Like I were on a real estate meetup in San Diego County or something like that. And it goes, that used to go really, really well for people to be able to raise capital. So yeah, you gotta have that platform. Network. I know, right, Networking lunch.   You should bring that back. There's something about because there's something about this, right? This is cool. Like, what a time to be alive where you and I can connect in the flesh. But I want to echo what you just said. Because I'm kind of speaking to myself as a reminder, Ruben, you got to get these meetups going again. We used to do a meetup in New York and Atlanta.   And just the relationships that happen in the room and you're being the super connector is so powerful. I wouldn't get cute and just, you know, this is great that you and I can connect while you're in San Diego and I'm here in Boston, but it's not, or it's and, I think we should, I think we should bring it back. Cause I could tell it may a super charismatic dude, great energy. you know, obviously you're authoritative figure and I feel like, I think, it will only service more.   never seen.   (Seth Bradley) (35:41.87) to have these in there's something about in person. So yeah, I'm just I'm preaching to the choir, but I'm also like, hey, accountability, I'm gonna check up on you. gotta do the same.   You gotta appreciate it. Tell me sure man. And it's great. Like when we meet on something like this and we have some interactions on social media and then we get on each other's podcast, you know, get to know each other. And then when you meet in person, you're like, this is awesome. You already feel like you know the person. So technology is a great and right. Another and yeah.   Yeah, don't sleep on that fit that in person. We need more of that if anything. And people are, you know what, people I think are actually searching for it with all this technology. So good reminder for the both of us and whoever who's listening. I want to touch on something that you said, Seth. You mentioned, because I like learning from those who either have failed or made mistakes because can expedite our learning process. So you said,   First deal typically, uh first one doesn't go well, uh, it's a bear but then you also mentioned that uh, you know Some some mastermind programs, right and there's a lot out there good and bad and some are better than others. Uh, some of them, you know I see I guess uh, maybe Don't um, I should say, um, maybe they fall a little short   of helping you get to your first link. What's missing? What's the missing link? We talk about money, trust and network, but like if I wanted to nail it the first time the right way without, and I wanted to learn from someone like you from, your mistakes or from someone else's mistakes or from, know, those masterminds that are just falling short, what is a, is, is it a foundational or at least insight or lesson learn or thing I should keep top of mind in addition to the money, trust and network that would maybe put me in a   (Seth Bradley) (37:40.024) position not to have the first one be so challenging.   Yeah, I mean, to be honest with you, I think it's going to be challenging no matter what. I mean, I think what I was going to say is actually grit, right? You have to have grit. So I think it kind of it's a counterbalance here where you have a mastermind or coaching program or a class or something like that that you're selling to somebody. And the only way somebody is going to buy it is if you say, hey, buy this or come join me in this group and   I'll make it easy for you to do what you want to do. Like that's the selling point. You have to say that it's going to be easy to get them to pay you to do it. But the problem is once they're in, you realize it's not easy. So, you know,   People sell the promise, not the process.   That's right. That's right. So, you know, I think maybe I don't know if there's any way around that. Like you certainly can't sell it is going to be hard and be like, Hey, well, if you buy my $20,000 program, you're probably not going to make it. So you can, if you want, you know, it's just not, it's not going to work. So I don't know if that's going to change, but I would say maybe once you get into that program, then you preach that, look, I can give you the systems, I can give you the processes. I can even teach you the compliance and I can hook you up with all my different, you know, my network and   Ruben Kanya (38:59.21) hook you up with my securities attorney and my CPA and my funnel builder and those sorts of things. But at the end of the day, really emphasize that it's going to be work. You have to not only implement the systems, but you're going to have to scrap. Just like building any business, capital raising is a hard business and you're going to have to do things that are going to make you uncomfortable. And if you don't go all in, you're not going to make it. That's all there is. It's just like any business.   or even a piece of a business. So me and my wife own a few gyms together and like sometimes we'll implement like you know, a promotion or something. Right. And if we half asset, it doesn't work. It just doesn't. It simply does not work. You have to have full buy-in. You have to believe in it yourself and you have to get your teammates and your employees to believe in it or they won't or they won't grow in the same direction as you. You've got to be all in just like with any business or it's not going to work.   love that. That's a good one. The belief system is certainly a big one. And I'm sure it comes off across, especially in this space of capital raising, you people want to know that, do you believe in what you're saying, right? Just as much as you believe in yourself. That's interesting. So   Tactically, was talking to this gentleman yesterday at the gym, speaking of the gym, a young guy, a hustler, you know, making some good money. And we were kind of talking about, you know, journey, you know, part of the journey is, you know, acquiring skill sets and honing your and sharpening the axe, for lack of a better word. And so I'm curious, you know,   And I'm going to stick to my pillager because that's a reference point for me. But if I'm thinking of, what is one skill? Not saying for this is the end all be all by any means, just curses. If I was to focus and truly get really, really good at one skill and, can she not just achieve mastery in it? Is it fostering relationships, remembering Seth's birthday, what he does? Is it being able to really get   (Seth Bradley) (41:17.998) great at communication and putting together a pitch deck, just to get a little bit more granular of like, what skillsets should I be thinking of, of honing, flexing that muscle and or which skill sets would actually give me an advantage in this space to really double down on? What would you say to that?   I'll just lean on what I personally did. And I think that that's public speaking. So it's a lot, it's something that people hate, right? Like most people hate it. There's a small percentage of people that love it. Not very many. Most people say it's their biggest fear. Certainly my biggest fear was public speaking. so I had to overcome that. I realized that in order to be the person that I wanted to be, I needed to overcome that fear. I needed to get good at what I was not good at. And that was certainly it. And I'll tell you what.   doing what we're doing now helped me. So I launched a podcast. It helps a lot. You get used to talking, you get used to conversating with people and you being the center of attention and focusing your thoughts and putting them into the words that you want to say. And it, it really helped. And I think that that goes from the top down. So even if you, you know, public speaking, you're thinking about, you know, being on stage and giving a presentation, that sort of thing.   Just gonna say.   Ruben Kanya (42:34.914) but it trickles down all the way to networking conversations, to having a phone call with an investor. Like it just improves your conversation skills and your communication skills that you have, whether you're on stage, whether you're on a podcast or whether you're on a phone call or a face-to-face meeting with an investor, it trickles all the way down.   I love this conversation so much and Seth, you have your own podcast as well. Why don't you plug it in for a second.   Sure, it's called the Passive Income Attorney podcast, but I will say that I'm rebranding to Raise the Bar Radio. Obviously a homage to raising capital and being an attorney.   Right. No, the reason I bring that is I couldn't, I just want to echo that, that, everything is, is, is a, is a building block, right? I think what's fascinating about having your own show, right? Seth is, you know, that when someone is talking, traditionally, or if you're not well trained, you're already thinking the next thing to say, not really hearing the person. This skillset right here, but we're doing, which I love so much, you know, forces you to be a better listener.   You know be able to collect information Digest it analyze it and then respond to it. I've always said I think having a show a podcast is one of the ultimate hacks because of the the the There's just so many multiple benefits associated with it. I'm curious. Do you see it that way too? Or is it just me?   Ruben Kanya (44:06.798) just 100 % man 100 % you heard me man like that it's a game changer I mean there's that's to me the number one thing but also you you just get to make connections too right like you get to have guests that you have to have a reason to have somebody on your show that maybe you wouldn't get to talk to for whatever reason or and you get to cross paths with people and you get to say you get to share this experience like we're always gonna have this experience I know when I meet up with people in real life   maybe five years later, like at a networking event, I'm like, my gosh, you remember we were I was on your podcast four years ago or whatever. And it's just like, you know, it's like we're high school buddies or something. you know,   You know, that's so funny you say that Seth, because I was at a conference and I've seen this dude and it had been so long. He's awesome. And I blanked on his name and I was like, but I like, hadn't seen me yet. So I just went to my episode, scrolled them like that's right. Cause I couldn't put it together. I'm like, why am I playing on it? And we hit it off. went to lunch together. Like it was just awesome. But it's to your point, it's, it's sharing an experience one.   It's learning how to communicate, learning how to listen, and then being able to... That's why I actually like being on this side more, because I get to ask you questions. It's having a master class. I'm learning so much right now, and then I get to share with my audience. It's like, Roman, that was just a great interview. like, dude, I self-interest. I selfishly was just as hyped. I'm so glad you got value out of it. So that's awesome, Seth. Let me ask you. So, know, biggest...   You talked about the capital raising, challenging, having grit, needing grit, having a network, having money, having relationships. On the other side of this is, ah, this isn't for me. Do you have a message for those folks who are saying, you know, if you're an advocating for it and obviously you have a service around it, you've done it yourself. Sure. It's not for everybody.   (Seth Bradley) (46:14.178) Right, but for someone out there who's not thinking this right like I think I was in a meetup There was a gentleman out like 300 something units like single-family homes. I think I think you did it the old-fashioned way old gentleman I'm like, yeah, I'm like damn. what is it? What message you have to like share as far as I? Like pulling on levers, right? That's why a lot of us get into real estate levers being anyone resources capital social capital, etc Can you?   Just give us your take on this lever and the power it has. And if someone's not thinking of this, the power it can have. I you mentioned 120 million in 2022. Like help us understand and grasp that for someone who's thinking still like, oh, I'm going to just refinance. I'm going to flip this home and I'm going to OPM. How important is that?   It's so important. Like I said, it's scale, right? It's scale and speed. And that applies to any business that you're trying to scale. It's speed. Like, can you get there on your own or maybe finding one partner at a time? A lot of times that's where you start. Like if you're fixing and flipping homes, you get to a max and you're like, I'm going to bring in, you know, Joe Shimo or my brother-in-law and they're going to fund this one deal. And you're doing one house at a time, or maybe you're doing two houses and you're doing three, but that takes time.   I mean, it just takes a lot of time to get there. So you're just going to be going like this. Maybe you're going to keep improving and then you're going to have one bad deal and it'll be chopped back down a little bit and they're to keep going. But with other people's money, you go like this, like that you get vertical and you can get, and you can just get economies of scale. can, again, just go with speed and that's what matters in business. Now, maybe that's not for everyone. I do get that. Like, I think if you would have asked me a few years ago, I would have said, this is the only way.   Like this is the only way you have to do it. I don't know if it's necessarily for everyone, but if you do want to get to that next level and you want to get there fast, like you want to achieve it soon, then other people's money is where it's at. Like you have to use it like gasoline on a fire.   (Seth Bradley) (48:21.678) Tell us about the, I recently heard Alex Formozzi say this, and I think he was talking about how people need to realize that a piece of a watermelon is always gonna be greater than a large grass, like grapes or something like that. I was like, oh, that's a very interesting analogy. Can you break down maybe just for us who are not familiar with the split?   when you're raising capital and you have other people's money in play and you know a lot of people talk about assets under management here and there millions here and there but help us understand like what's what's the what's the ratio you helped a lot of clients if someone's a GP on a hundred million dollar deal or a ten million dollar deal how much are they actually taking home right like how much do I make because you know you see a lot even on social like   I think that's very interesting for us because you know, we got into the space and we're super lean, but at the same time our margins are ridiculous and it's not about how many doors someone how much profit we make per each, you know, property with all these insurance companies who are paying us like five X what you would traditionally pay. So it's never been about a door contest for us, but that's very prevalent in the industry. Like, we got assets on a management, you know, 20 million here, 120 million. But how much would one.   for someone who's listening, or maybe you're not thinking, said pour gasoline on it, how much am I actually taking home, let's say on a $100 million raise, or on a 20 million, 10 million? What's the good ratio? Like what am I making? And then what's the upside of that? And why is it beneficial for me to really pay attention to this? Especially if I am for profit and money driven, and I understand the opportunity that might be at stake here.   For sure, man. And you're kind of opening up a can of worms, right? So we'll see where we take this. the general idea here is you're actually not allowed to raise capital without a license. So just like being a doctor or a dentist or an attorney, you have to have a license to be able to raise capital. And it's called a broker dealer or potentially an RIA, a registered investment advisor. So if you're not one of those people, if you don't have a license, you need to have an exemption from having   Ruben Kanya (50:41.814) that license. Now, if it's your, this is speaking in generalities, but if it's your own deal, if it's your own fund, if it's your own syndication, if you're the one buying the property, that's an exemption. You're exempted. You can raise capital for your own deal and that's okay. And that's kind of the co-GP concept that we talk about sometimes. I actually don't like to say co-GP because to me it's a fallacy. There's no such thing as a co-GP. You're either a GP and an active partner.   or you're not. And what's a co GP. So we call co GPS or the way that the industry tends to frame them as kind of these small capital raisers, right, these small capital raisers that come in and raise a little bit of capital, and they don't participate in the deal in any other way. So they don't provide any services, they don't do any of   I got got I got rich friends Right you call me you say Ruben. Can you code GP this? know you can probably bring us an extra 50 million to the table Co GP or you're saying is actually not kosher   It depends. So it all depends on how you structure that deal. So if you're bringing a large amount of capital and you're only bringing capital, what you're going to want to do is negotiate managerial or voting rights within that legal entity that you're partnering with. So maybe they're the operating partner and you're the capital partner. And that's okay. So long as you as the capital partner have some sort of like meaningful voting and managerial rights. So that's kind of what private equity does, right? They come in, they raise capital.   And that's all they do is provide capital. But guess what? In those legal documents, if something goes wrong, let's say with the property or whatever the asset is, they have takeover rights. They can come in and manage the property and take over the asset management if they want to. Those rights are baked into the legal documentation. And that's what makes it okay, because they are an active partner because they have those managerial and or voting rights. But when you come in as a, let's say a smaller partner, and all you're doing is bringing in capital,   Ruben Kanya (52:41.1) and you're not doing anything else. So you haven't negotiated any meaningful rights to make decisions or to manage. you don't actually manage the asset. You don't actually attend the meetings. You don't do anything except, here's my 500,000 bucks from my investors. And then you walk away. That's actually not legal. And a lot of people call that the Code GP model. But actually, you're either an active partner in the deal or you're not.   Would it change Seth if I, it sounds like what you're saying is I'm bringing 500K and then I'm just leaving. I'm just like, here you go. Here's, I'm just hooking you up. Would that change if I put my own money into the deal? Now I'm an LP or no, there's more complicated.   Now you're, yeah, now you're an LP because it's your money. So you're just an investor.   Right. you're saying I could, yeah. So you're saying the difference between the example you just gave is the fact that that person never had money in, they just brought money in. That's none of their own money. And then they didn't do anything. You're saying that's a red flag for lack of better words, if they don't have the proper, I guess, voting rights, manager rights, et cetera. Is that an accurate recap?   Yeah, I can use my own capital. I can put my own half a million dollars into somebody's deal and be a passive investor. And that's okay. I'm not raising capital. That's my capital. But if I said, okay, here's $250,000 from my mom and $50,000 from Rubin and another $100,000 from this person and that person. And I put it in a LLC or I just bring them into the deal. Then that is raising capital. You're raising capital from other people. And that's, that's the difference there.   (Seth Bradley) (54:14.254) Yeah, so it's almost like you could be stacking, you know, people are a bunch of people are recruiting for the fund, but those folks are not on there as investors. It's aggregated funds, essentially, which could create a problem, right? Is that what you're saying? Yeah. Okay. Yeah. Very interesting. I never even thought of that case study. Yeah.   Yeah, I didn't even ask your question though, which was how much money can you make? Right? So typically, typically, and again, we're putting securities laws aside here. We're just talking about kind of industry norms, we'll call it. Maybe 30 % or so is put aside for the capital raising. So 30 % of the GP. let's say there's a syndication where you do a 70 30 split, 70 % goes to the investors, 30 % goes to the general partners. Well,   If you bring in, let's say, 100 % of the equity, you bring in all of it, then you'll probably be allocated about 30 % of the general partnership. So 30 % of the 30 % in that example. So you get 9 % of the deal.   What did you mean by 100 % of the equity amount following?   So if you had to raise, let's say you're closing on a $10 million property and you need to raise $4 million to close it, or let's say the down payment plus capital improvements, something like that, and you bring in the full $4 million, you brought in 100 % of the equity needed to close the deal.   Ruben Kanya (55:38.574) Yep. And then overall, so and then what has happened now? So what's going on now or what's happened over the last couple of years is that there have been some very well-known syndicators in the space get investigated by the SEC and people have said, all right, well, now we need to figure out a different way to raise capital, compliantly. Right. And the answer is actually always been out there, but it's had some difficulties and that's a fund to fund. So   people out there, they've heard of a fund to fund. This is more a more prominent way, a more compliant way to raise capital nowadays. But I'll tell you what, comparing it to the CoGP model, it's more complicated. It costs more money and it's just a lot more work for you as the capital aggregator or the fundraiser. So people have avoided it because they've just done the CoGP model because it's easier. But now that the CoGP model isn't as available, people are still doing it, but people are kind of shying away from it because of the   the investigations that went on. Fund to Fund has become a lot more prominent and you have companies like Tribe Best who I'm chief legal officer for, full disclosure. We put together a Fund to Fund product where we make it cheaper, easier, more compliant, and you can just do it very easily and within five business days because we do everything for you. So instead of you having to find a securities attorney and a CPA, open a business banking account, file your LLC,   Walk your investors through the signing ceremony and get them to wire your funds. We call that herding the cats. Do all these things and put your cap table together, do your distributions, all those things that you'd normally have to do. Tribe Best does. And we do it for a very low price in comparison to what I would charge you if you came to me as a law client.   Interesting so I like how you just covered the foundation there. Let's go back to the 10 million dollar example, right? Yeah, you put in equity is you said so this is me saying Equity to close is 4 million. And so I'm bringing in 4 million just so I'm clear is do I have and this is my assumption that a Lot of syndicators are also raising the capital for that 4 million. Is that not correct?   Ruben Kanya (57:55.032) Typically, yes.   Okay, so then you're saying, just want to make sure I understand all the different use cases. So I could be 4 million and then the Delta, I can either traditional lending and or have my investors cover the Delta, which would be the 6 million. Is that accurate?   Yeah, I mean you can find however you need to fill in that the debt the equity stack Well wouldn't be the equity stack the full capital stack. Yeah   Typical though, it more typical that if I'm the GP to $10 million asset that I'm actually going to raise, I don't know, $3.5 million and put 500K on my own money? Is that more typical than I'm...   I would say that is typical. Yep. That is more typical. would say prime example idea, $10 million property, get a $6 million, maybe a little bit more, $6, $7 million loan. And then you raise three or $4 million, whether that's from passive investors or whether that's your own capital that you put in, or maybe you bring in fund to fund investors.   (Seth Bradley) (59:02.478) Okay, so that's where I wanted to ask the question, fund to fund. Tell me how that's different than the, bring in 3.5, I bring in 500K to the table, I raised 3.5, now I have a $4 million down payment, we borrow $6 million on debt. Tell me how the fund to fund is different than that approach.   Sure. So that deal that you just described, we like to call that when we're talking it with respect to fund to funds, the target deal. So that's the target deal. Like that's the entity and the structure that's buying the asset. So they're buying this $10 million asset. We're actually at the fund to fund level, one level down from there. So we create our own legal structure, our own LLC, and you have your own manager, a fund manager who brings in their own passive investors and they put them in that fund to fund legal entity.   And then the fund of fund legal entity actually invests into the target deal. So they come into the target deal as basically a big passive investor. let's say they aggregate a half a million dollars where typically, you know, the average investor might be $50,000. So these are bigger investors. It's just one big investor to the lead sponsor or the target deal, but it's really, yeah, it's really another fund is what it is. So it's a fund of a fund or a fund of a syndication.   That is so interesting. so you're saying that is becoming more prevalent. You fund a fund. I mean, I would imagine that's where not to get so far off topic, but that's where a lot of big companies who are deploying their excess capital or investing in. I I guess it's in multiple portfolios, right? Investing, right? mean, there's commercial, there's insurance. I mean, there's so many different things you can invest your money into.   Yes.   (Seth Bradley) (01:00:46.656) Is that all fun to fun families essentially?   For sure. For sure. Yeah. You know, you can call it a fund. There's different kinds of fund to funds. Fund funds aren't new. They've just been deployed in a different way recently or more prominently or more often, which is this kind of this I'll call it. We like to call it an SPV fund to fund single purpose vehicle fund to fund. Now other people will call it that same thing and mean something different, but the way that we mean it is that we create this fund to fund entity.   And it's a single purpose vehicle, meaning it's created only to invest in one deal. So that $10 million multifamily deal, we create a fund of an SPV fund of fund only to invest in that one

NO SALAH, NO HAALAND?! Mark, AKA the FPL General, reveals his GW1 team selection and talks through the captaincy matrix with Joe!

he Workouts for Geriatrics Secret to Vitamin D | Silver Streakers' Safe Sun PlanDescription:

Raising kids isn't meant to be a one-woman job. In this episode, Emily reflects on her first family vacation as a single mom, and how the experience reshaped her understanding of the age-old phrase: “It takes a village to raise a child.” From airport chaos to beachside lounging, she explores how her support system, AKA her village, stepped up in big and small ways, reminding her (and us) that motherhood isn't meant to be a solo mission.This is a must-listen for any mom craving connection, support, and a reminder that you don't have to carry it all alone. Whether your village is built from family, friends, or community, this episode gives you permission to lean in and reach out.✨ Let's keep the convo going:Follow Emily on Instagram → @honestlyemilyroseFollow the podcast on TikTok → @worthymotherpodcastSubscribe + Review:If this episode encouraged you, share it with a fellow mom and leave a 5-star review—it helps more mamas find this message.Send us a text

In honour of his 50th anniversary, and to balance out the Mick episodes, here's the first in our three part series on Éamon de Valera. In this episode we cover Dev's suspicious birth, his erstwhile Rugby career, and his role in the early struggle for independence. If you want to hear this episode without ads, or to listen to our related bonus content, you can do so by following this link to ⁠Headstuff+ Also, we've got a live gig in Kilkenny on Friday 15th of August as part of the AKA festival and you can get ⁠tickets here.⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Trek Untold beams in a special guest from the third season of "Star Trek: Strange New Worlds" as we chat with Cillian O'Sullivan, AKA the new Dr. Roger Korby. We discuss Cillian's fandom and love of Star Trek TNG, his unique take on the role and what was used from Michael Strong's performance VS what's new for this modern version, working with Ethan Peck as Spock and Jess Bush as Nurse Chapel, being part of a historic episode for Trekkies with Trelane and Q, how George Micheal and WHAM! persist into the 23rd century pop-culture zeitgeist, and what we can expect to see from Dr. Korby as the series continues.Please subscribe to our brand new YouTube channel: www.youtube.com/@trekuntold .There, you will see all the old episodes of this show, as well as new episodes and all of our other content, including shorts and some other fun things planned for the future.Visit my Amazon shop to check out tons of Trek products andother things I enjoy - https://www.amazon.com/shop/thefightnerd View the Teespring store for Trek Untold gear & apparel- https://my-store-9204078.creator-spring.com Support Trek Untold by becoming a Patreon at Patreon.com/TrekUntold.Don't forget to subscribe to the podcast and leave a rating if you like us!Follow Trek Untold on Social MediaInstagram: http://www.instagram.com/trekuntoldTwitter: https://www.twitter.com/trekuntoldFacebook: https://www.facebook.com/trekuntoldFollow Nerd News Today on Social MediaTwitter: Twitter.com/NerdNews2Day Instagram: Instagram.com/NerdNewsToday Facebook: Facebook.com/NerdNewsTodayTrek Untold is sponsored by Treksphere.com, powered by the RAGE Works Podcast Network, and affiliated with Nerd News Today.

Patreon preview. Unlock full episode at https://www.patreon.com/stavvysworld Astoria's most wanted, AKA our beloved kush sister Maddy Smith and JP “The Mac Man” Mcdade, return for Kush Brothers Vol. 21 to break down the biggest news stories of the day, including a woman whose bust grew too large due to a rare medical condition, a medieval Armenian church-state circumcision beef, and (in timely Kush Bros fashion) THAT Coldplay couple. Maddy, JP, and Stav help callers including an attractive female oncologist who wants to discourage patients from commenting on her appearance, and a man who's wondering if it's unethical to paternity test his son behind his baby mama's back. See Maddy Smith live and follow her on social media: https://maddysmithcomedy.com/ https://www.facebook.com/somaddysmith https://twitter.com/somaddysmith https://www.instagram.com/somaddysmith/ https://www.tiktok.com/@somaddysmith https://www.youtube.com/c/MaddySmithcomedy Follow JP McDade on social media: https://twitter.com/jp_mcdade https://www.instagram.com/mcdadebaby

High-performing practices don't happen by accident, and in this episode, Kiera shares the steps that the most successful practices put in place to get there.  Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and I hope today is just an incredible day for you. I hope you guys are ready to be on the podcast, whether you're driving, listening to us as a team meeting, going to work, going for a run, going on a hike, driving in the car, whatever it is. I hope today is just an incredible day and I hope you remember dentistry really is the greatest place for us to be. I'm so excited to podcast. I'm your host Kiera Dett and truly I'm excited to help you make dentistry more fun, to make your day more fun.   because we have done over a thousand episodes. So if there's ever anything you're struggling with in your practice, be sure to head on over to TheDentalATeam.com click on our podcast tab and make sure that you download whatever podcast it is. Like you can type in case acceptance or overhead or PNL or staffing or hiring or hygiene. And every single episode we have ever done in the archive of the thousands, literally of episodes we have done, they're there for you.   And I just want to say thanks. Thanks for hanging out with us. Thanks for being part of our Dental A Team podcast family. If this podcast is serving you, if it's helped you, if this made you laugh, if it made your practice better, be sure to leave us a review and share this in groups. Honestly, our mission is to positively impact the world of dentistry in the greatest way possible and get this podcast into the hands of every single dental office out there. So share and hey, let's have a great day today because I wanted to go through three systems that every productive practice has in place. And honestly, a lot of practices don't have them.   This is something where like these high-performing practices, they don't just happen by accident. They run on systems and most practices are missing these top three. Like truly I've walked into hundreds and thousands of offices and I'm shocked that they don't have these three simple easy ones in place for them. ⁓ These right systems are going to help drive consistency, reduce your stress, increase your profitability and they're very, very easy for practices to implement. Now, just because something's easy doesn't mean that practices...   actually do it. So I want you to be part of the elite. You're part of Dental A Team. Why not tell you the best of the best of the best? I mean, why not? Like you're here, you're listening. Let's make your time effort energies worth it. I'm on board. Are you on board? Cause I think it'd be great. guys Dental A Team was truly created for you. We are obsessed with building smart, scalable practices and systems to help you have the life that you want to live. We want to make teams and practices happier. We want to make patient experience happier. And this is something where we don't want you working harder.   One of our top core values in the Dental A Team is ease. We want everything to be easy. As team members ourselves, we don't want to put hard things into place for teams. We don't want doctors to be working late nights and not spending time with their families. We want you to be profitable, happy, successful with ease. So the first system that I found that we've talked about many times, and I'll just go to a high level today because there are deeper podcasts on it, but to kind of break this down into the three simple, sexy systems that are not so sexy, but they really truly will help you drive.   profit, efficiency, happiness. And the number one, da-da-da-da, I hope you're ready for it, is block scheduling. Like yes, block scheduling, it's crazy. ⁓ Literate people reach out to us just to help them with block scheduling. And I am shocked because block scheduling is something where you literally can put it together in such high value ease. ⁓ I'm obsessed, we do have a block schedule template that we work with our practices. And it's one of those things where we keep making it like,   more and more and more and more and more because we realize there's easier things to do on it. But just as a quick sample, I really, really, really love helping offices make this so fun. Like, let's make it easy for you. Let's make this exciting for you. So I'm actually going to do a share screen. So if you guys are watching, amazing, hey, welcome, I'm super happy. And if you're not, that's okay. What we're going to do is I'll walk you through it as well. So if you're listening, driving the car,   but I will also try to share this with you. So on here, what I've done is we have actually created these boxes for you to fill in, okay? So we fill in all the green boxes and on the left-hand side, what I have is basically all of your procedures in the practice, what they are, how much time it's going to take you and how much it's going to cost you on average. Now we want time, if crown prep and buildup, how much time is that going to take you? Well, fantastic, it's gonna be an hour and a half. Awesome, put that in.   How much is the cost approximately? Don't go for your highest fee and don't go for your lowest fee. We wanna go right in that like sweet spot, middle spot. And then what about what providers? Cause some providers do procedures and others don't. So put that in there. We also wanna look for our new patients, our SRPs, how many perio maintenance as we have active patients over the last 18 months and 12 months to make sure we have enough blocks for that. We wanna go through our current hygiene spaces and our weekly availability.   I want to look back at last year and see how many pro fees we did, how many SRPs, how many periomaintenances would be needed based on that. And then any specialty procedures we've got, then we look at how many hygiene hours we're going to need for new patients, how many SRPs, how many hour pro fees, how many periomaintenances, and then our goals if we want any of those specialties. So that's like master sheet number one. Then we move into Monday, Tuesday, Wednesday, Thursday, Friday. This is awesome. You actually start to look, you know, every single week I need X number of new patient spots, X number of SRP spots.   X number of procedures. And what I love to do is at the top of this ⁓ Excel spreadsheet that I'll show you, I actually put dollar amounts for how much each hygiene group be producing, how much our assistant only columns are, and how much our doctor columns are. So when we look at that, it will actually give us a total production based on how much that procedure should cost us. Now, of course I could have an endo here, but I also could have a couple crowns there. So it's just a dollar amount approximately what I'm trying to do. And then what was really amazing is we'll get to a grand total page.   tab that will tell us what does our weekly total equal. Then we do a monthly total based on four weeks, it's gonna break it down. So in this practice example, their weekly total is about 94,000. That means their monthly total is about 379, giving them an annual total of 4.5. What's wild on this is this is a real practice. These are real offices doing this. And what's insane is this practices are usually doing like three or four million and we're able to then add 500,000 or like 300,000 or an extra million.   just through great block scheduling. It's wild. It truly is something where they get out on time, they have less stress. We guide patients to the appointments. And this is where I obsess about showing all of you how to do block scheduling. It is literally a super easy, sexy, simple system that takes a little bit of planning, a little bit of prep work, but then you execute on it. And if you don't have one in place, this is something where you have got to get it in place. You've got to guide your patients where you want them to go. And like I said, this is one of the top three systems that   the productive practices are using, whereas the not so productive practices are not using it. People are like, it's too hard, Kara. Well, if it's too hard, reach out. Hello@TheDentalATeam.com. We literally work with offices. We put these into place. We bring in hundreds of thousands of dollars. So when people are curious about consulting ROI, I'm like, listen, I can easily go into your schedule. We can add hundreds of thousands of dollars with no extra effort on your part, just utilizing your schedule better. It's kind of like people when it's like, gosh, like that person can just get so much done in their day.   Well, it's the same thing with your schedule at your office. You can get so much more done in a day when you're just more effective, more efficient with your scheduling. So this is the framework that protects production in your practice. So audit your schedule, get block schedules in place. And if you are struggling with or heard this a million times, reach out, Hello@TheDentalATeam.com, book a complimentary practice assessment. We'll show you blind spots. We'll give you free tips.   We will literally help you whether you work with us or not. So there's really no cost to you, no effort other than you swallowing your you know and booking the call and saying like, hey, I've tried, I need help. And even if you can do it, what's your time worth to you? Doctors, you're producing five, six, $700 an hour. Well, think about it. If you can outsource that to a consultant, hashtag the Dental A Team, think of the ROI of your time. And I actually think it's a better use of your time to go produce.   and let us help your team put this into place. All right, system number two is my favorite thing, excellent handoffs. Excellent handoffs that are going to boost and increase your case acceptance. And we call that our sexy NDTR handoff. This is wild. I tell offices about it. They hear it on the podcast and they still don't use it. And I'm like, why? This is our 50 % to 100 % case acceptance. It literally does not need to be hard. It's how you're able to add same day treatment. It's how you're able to have better scheduling. It's how you're able to perfect your handoff.   from every single team member and that's to literally at the end of every exam, every appointment, tell them next visit, date to return, time needed for that appointment and is there re-care scheduled? NDTR, it's the magic formula. It literally boosts your case acceptance. It is not hard, it is simple to do. The only thing that's annoying about it is you have to remember to say it at the end of your procedure. But we've even made that easier and we throw it on your route slips. We put it on your computer, we put it in your exam notes. So you should not be forgetting and every team member should be prompting you for it.   I promise you, if you will just put this one system into place, you will see massive growth all the time when people are interviewing us to see if they want to work with us and we're interviewing them to see if they'd be a great client. I literally am never afraid when people are like, Kiera, can you cover your ROI? Like what's the ROI? And I'm like, well, on average we have it, started it out. Most of our practices within their first three months are seeing a 30 % increase in production just across the board. Okay. So now there's some that are 10%. There's some that are 50%.   all across, like on average of hundreds of offices, they're seeing a boost of 30%. Well, let's just say you are a million dollar practice today. That's an extra $300,000. We are not even like, are barely, you're like a 10X of what you're paying us versus what you're getting. And that to me is something that's so insanely valuable is you need to make sure that you're adding your consultant in who can add these results for you. And we do it through non-sexy ways. Like, hey, let me give you an awesome handoff to say at the end of the procedure that's going to   and eliminate the excuses a patient's going to bring to you, but it's going to help teep all of your treatment. It's going to make your handoffs perfect. It's going to make it to where patients want to say yes to you. I've literally watched them leave the operatory and they don't get operatory like hallway amnesia. They literally like our little robots and they walk right up front and they're like, hey, Dr. Smith wants to see me back for that crown in two weeks for an hour and I need to get my cleaning scheduled. And they just smile. And you're like, where did you come from? And why did not all of my patients do this?   is because you don't have this in and it's something that's so easy to do and yet most practices don't do it. So I would recommend every one of you, doctors, add it in. I want you to look at that exam room when you walk into it, every hygiene room, every time you walk through the door, you are just going to say it every single time and you will be shocked at how great your case acceptance goes, but not even just your case exceptions, your patient's happiness. They're not confused. Where do start? Why is dentistry so confusing? Why do I not want to do this? You've literally given them the roadmap.   eliminated half of their excuses that they're going to go up and have objections. Treatment coordinator like, here teach me how to get over objections. I'm like, hey, just have a better exam. And 50 % of those objections are already gone. They're not confused. They don't have amnesia. They know exactly where to go. And then we ask them, what questions do you have for me? I want you to be rock solid moving forward. You told them we're moving forward. It's not a question of are we doing dentistry or not. It's, hey, we're doing dentistry. Next step is going to be, you can talk about how you want to finance it. But what questions do you have for me? I want you rock solid moving forward.   This is how the elite practices do it. You guys wanna know? I've been in hundreds of offices and I'm here to show these are the three sexy systems that your practice needs to have in place. All right, get it done, get that in place. And if you're struggling, this is something we teach to teams. We get the whole team on board, because sometimes you listening, trying to get your team bought in, sometimes that's hard. So fly in an expert, we'll come and train your team. There we go. That was a little bit of a tongue twister. We will train your team to do this.   to have great case acceptance. And this is how we're able to add in one practice, we added $25,000 in one day just by doing this. All right, system number three, this is going to sound so silly, but a morning huddle that's truly a huddle that drives performance and alignment. Like literally this is what we do in office. We cut our morning huddle and I'm like, rock on, you cut out your secret treasure trove. Like this is something that can take five minutes, 10 minutes, and our job is to look for what did we do great yesterday?   what's on our docket today and are we going to win the day? I do not need to hear about every patient. do not need to hear about Mrs. Jones has high blood pressure. Fantastic, that's something hygienists you need to know. The whole team does not need to know it. We need to look at the scoreboard just like football players, basketball players, baseball players, whatever it is. We look at our scoreboard, AKA how we did yesterday, where we are on track for our month and we say is today schedule two goal? And if not, what are we going to do to truly win our day? Now I understand that numbers can sometimes not feel like patient care.   I want to reverse that mindset for you. And I want you to know that when we hit our numbers, that is our benchmark, our measuring stick to show that we served our patients at the highest level. And we did not let little gaps fall into place like missing fluoride opportunities, missing x-ray opportunities, missing same day treatment opportunities, missing diagnosis opportunities. These little simple things are what we're trying not to do. So that's why we set our goal. We have our block schedule. We know the treatment we want to do.   We know the hygiene patients that we need to be seeing. We know the open schedule time that we need to make sure that we've eliminated. And when we morning huddle it out, we can literally strategize how we're going to win our day. So we have more consistent days, more consistent treatment, more consistent patient care, more consistent happy teams. This is where we look for bottlenecks. Where are we going to get jammed up? Could we move a patient by 15 minutes today and make our schedule a lot easier? What does hygiene mean? Hygiene, are you scheduled to goal? And if not, what are you going to do to make sure that you get your patient base scheduled to goal?   It's wild when every player on the team takes ownership of their position over their column, over their goals that we've all committed to, to ensure that we're not missing any patient care. Now you might not get to your exact goal on hygiene side, but I promise you, if we're looking for every single thing those patients should be getting, you will always hit goal. I promise you, we don't set goals to make it to where it's like impossible or you have to do extra dentistry. We set them so we don't miss little things. And I think like, if you just have it that way where we remember, we do it, we chart prep.   Every person's chart prepping the night before, they're looking for their opportunities and we come to Morning Huddle to strategize how we're going to win. We can identify VIP patients to ask them for reviews and referrals. We can do challenges within our team of who's gonna get the most reviews in a day. There's so many little things that Morning Huddle can do and it's also a combination where we connect, we have a game plan and then we go and execute and go to work. So this is really something where it's like, let's use metrics in our Morning Huddle. Let's figure out how we're going to truly strategize and win.   and let's look for same day opportunities that we could use to, it's crazy, it's wild when you will use morning huddles like this of the strategy, the huddle to win the game, you will be insanely shocked at how much is there that you might be missing here and there. So these are the three non-sexy systems that every single productive practice has in place and they're incredibly good at it. And that is our block scheduling, our NDTR handoffs and our morning huddles that are setting us up to win.   This is something that will significantly improve your productivity and team alignment. Like they get everybody on the same page. We're rowing in the same boat. People are like, Carrie, I got to put all these systems in place. And I'm like, no, you don't. You just need to put the systems in place that are going to help you win. And that means winning on the number side for sure, but winning on team alignment, happier patients, getting out on time, more time with your family. Let's put those systems into place. Let's not be spending a lot of time wasted time on things that don't truly move the needle forward.   why we put systems into place. This is why we're obsessed with it. Because the reality is one small change. Any of these changes is going to radically improve your life. It's going to improve your practice and it's going to improve your happiness. So why not do it? And if you are struggling with this, you're like, gosh, Kara, I hear your podcast. I listened to you. I've heard you tell me this a hundred times. Book the call. Hello@TheDentalATeam.com. Book the call. Let's stop living in mayhem. Let's stop living in madness. Let's have expert consultants literally look at your practice, look at your numbers and put these things into place.   We had a doctor, I'll just pull this up, literally texted us their first month and said, I have never been as confident as I am working with the Dental A Team. I've worked with a lot of other consulting companies and in just one month, I already feel less stressed, more at ease and excited to come back to my practice. I was curious if I needed to sell my practice and now I'm confident that I can live here, be happy and enjoy dentistry again. It's in one month. So if that's you, if you feel like that, you're like, gosh, I just need this, book the call. Hello@TheDentalATeam.com.   Make sure you're on our newsletter list. Make sure you're getting our tips. But more importantly, make sure you're getting the life and the practice that you deserve. Guys, we get one practice, we get one life, we get one opportunity. Let's make it the best we possibly can. For all of you listening, I'm so grateful for you. I know these things can be yours. I know you can put these systems into place and I encourage you to do it. It's your time. Execute. I put up on my mirror a long, long time ago. I said, don't just dream, do. This is the time for you to put the things into place that you know will move your practice forward.   Refine if you're already doing it and reach out. It's time. Let's do this. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.

This guided activation invites you into the 8/8 Lion's Gate portal — not to manifest more from the mind, but to listen deeply to what your heart is already holding.We work with Leo boldness, Aquarian vision, and theta frequencies (963 Hz + 936 Hz) to support nervous system regulation, energetic clarity, and subconscious integration — so your next chapter doesn't come from force, but from truth.⚠️ Please do not listen while driving or multitasking.Give yourself space to receive.Let your body lead.Let your desire rise.This episode is supported by⁠⁠⁠ The Practice⁠⁠⁠ — a 24/7 portal of breathwork, yin yoga, tapping, and somatic recalibration designed to support your nervous system and yourSELF.Inside, you'll find embodiment practices, energetic resets, a monthly live Homecoming class, seasonal challenges, and a monthly cosmic weather forecast — all for €11/month.Come home to yourself, anytime. Come say hey over on IG ⁠⁠⁠⁠@its_ninachin⁠⁠⁠⁠ ⁠MONTHLY ABUNDANCE DROP:Each month, I'm giving away:✨ 2 spots inside The Practice — my embodied leadership membership AKA the energetic, mindset, and somatic foundation for your (self) leadershipHere's how to enter (it takes less than a minute):On Spotify:Rate SOUL SPACE TIMEFollow SOUL SPACE TIMELeave a comment on any episodeOn Apple Podcasts:Rate SOUL SPACE TIMELeave a written review for SOUL SPACE TIME

Kiera shares a personal experience of reaching an incredible milestone but feeling depleted — and how she changed what being fulfilled meant. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners, this is Kiera and I feel like today's podcast is going to be, I don't know, we're about to find out how it lands. So I hope it lands incredible. It's a space of a little bit of vulnerability for me. And ⁓ it's going to be something where I'm probably going to read it more than I just riffed podcasts. I was asked by our marketing team to write some of my stories, some of the founder's stories, some of the pieces of my life journey. And as I wrote it, the first one, ⁓   the bulk of our team members said, Kiera, you should actually make that into a podcast. And I have thought about it and I decided, you know, I think I'm going to do it, but I don't know that I can rift it. Every single podcast I've ever done has been a nice rift for you. It's all knowledge, it's experience. I want to make it engaging. So I'm super curious how me reading one is going to land versus me telling you. And I might add some few embellishments because let's be real, I didn't write all the pieces of the story. And so I hope that it inspires you. ⁓   It's called the empty millionaire. And I feel like it's hopefully very relevant for a lot of you and maybe just walking you through the journey because as I've talked to a lot of different people about the millionaire journey, so many of us want to hit a million dollars. And so that's why I titled this one the empty millionaire. And so we'll see. Like I said, I have no clue how this is going to land. It's my first one. feel like very   really vulnerable. If you're even like watching this, my team's probably going to clip this part. Like my shoulders are hunched, like my arms are, my hands are in my pocket. Like my hands are a little sweaty. I hate when this happens. Like I don't really get sweaty hands thankfully, but like they're, they're a little more clammy than usual. ⁓ but I think it's because it's my story. It's my life. And, ⁓ I think on Dental A Team, one of the biggest things I've really always committed to is that no matter what I share on the podcast, you should always be able to peel back the curtain of Dental A Team and see exactly what we're doing, exactly who we are.   never wanted to make up stories because I feel like then you're trying to chase a false reality. And so this is my story, the empty millionaire. So hopefully you love it. And if not, then I'll never read a story again. So give us some feedback and we'll hear if you loved it, send it an email. Hello@TheDentalATeam.com. If you didn't also send it an email. Don't worry. Our team fills that so you can be honest. They feel that they tell me so you won't hurt my heart. You won't break my feelings. But at end of the day, this podcast is for you more than it is for me. But thank you for allowing me to have a space to share. So   The Empty Millionaire by Cara Depp. So I had always envisioned what it would be like to hit $1 million. You live on the yacht or the beach house or the incredible mansion overlooking the ocean while drinking the fanciest drinks with your head back laughing and truly living life with zero stress. Happiness exploding on every level and feeling like you're on top of the world. This, in my opinion, was living. This, in my opinion, was the mountain that I was destined to climb and hit. This was my future. I literally imagined I could see myself like, ha ha ha, like sitting back there laughing like,   what you see, driving these fancy cars, looking at these exotic views, that's the million dollar ⁓ mission that I was destined to climb. And then I hit a million dollars in my bank account. I remember the day, it was in September, and where was I at? I was sitting in my apartment on my futon alone, like literally alone. My husband and I were talking about this story last night, and he's like, Kiera, tell me more about it. And I was like, Jace, you were actually at your niece's wedding.   There was a mariachi band, so when I tried to call and tell you, like, here, I can't hear you. There's this huge band playing in the background. Can I call you later? I had just finished an event with my team. My whole team had flown out. I was exhausted. I remember sitting on this futon. I saw our blinds swaying. And I was like, I hit it. I hit it. And I'm in an apartment, sitting on a futon alone, completely and utterly alone. My family wasn't there. I wasn't laughing. I felt empty.   I felt spent. I felt overwhelmed. I felt the weight of what I had created crushing the air out of me. Like I was so exhausted. I literally remember sitting there on my futon. Like I said, like I was laying on my futon. The reason the futon was there is because we'd had people come visit and our house was like so small that we had to like move our futon around to have it there. So I wasn't even sitting on our couch. I was sitting on this futon and I remember just laying down and I thought, hmm, I truly did not think that this is what this moment would feel like. I didn't think I'd be sitting here feeling like it took every ounce of energy to smile.   to show up for work, I was depleted, exhausted, overwhelmed, crushed, and empty. And the best word I think I have to describe was just hollow. Like I just felt hollow. And I'm like, yeah, I climbed this freaking huge mountain. Like I did it. Where was the yacht? Where was the laughter? Where was exploding happiness? Where was my fancy drink where I was sitting there overlooking the ocean, like laughing and being so just in pure euphoric bliss? And this was the moment I realized one million wasn't the destination.   Instead, it was all those feelings of exploding happiness and joy and carefree and totally living, like living, not just living, but living that I was chasing. ⁓ and I had been grinding away at an empty hollow dollar amount that was met with unhappiness, met with like sadness, met with loneliness. And it was this number and I'd been grinding away at it. And then I had this freaking lightning bolt moment. So it probably was such a blessing that I was sitting there. My husband's off to a wedding. Like, I was like, gosh, like I couldn't even go and be there because I'm grinding for this number.   But that wasn't actually true. These were just rules that I was pretending to tell myself that weren't true. And I had this lightning bolt moment. I call these lightning bolt moments because I feel like they hit you in an instant, they rock your soul, and they change the trajectory of your life. And I said, living is having your family and friends, relationships, being fulfilled, laughing so hard that your sides hurt, or whatever your variation of being utterly fulfilled and happy looks like. That's the million dollar life. And so a few things that I wanted you to consider as I wrote this out is,   What does your million dollar life look like? Create it, imagine it, really feel it. What does it look like? For me, it was sitting on this ocean balcony laughing so hard. ⁓ But what are the emotions that you really wanna feel? And if I look back and we listen back to what I said about the, it's being carefree, it's having a ton of fun, it's laughing so hard, it's being with family and friends, it's traveling the world, that to me, those are the emotions. I wanna feel free, I wanna feel fun, I wanna feel fulfilled.   I want to feel loved. I want to feel care, kindness, like expansion. Those are all the feelings that I wanted. And then the question is, what are you already doing that is your million dollar life today? Like, what is it? Even if you've hit a million and now this is your two million or your five million dollar life, like what are you already doing today that's a million dollar? Are you laughing? Are you happy? Are you having a good time? Like, I want you to see how much closer to this reality you are than you thought you were.   ⁓ And then my question is how can you create more of the million dollar life emotions today? So looking at my life I'm like, okay, if it's me sitting on this yacht, like I don't even know where I get this stuff. This is rifting. This is not reading anymore, just so you know. But I'm like, where do I even get these thoughts? Like, is it from the movies? But I'm like, no, what it is is it's fun. Like fun is one of my number one core values. I want to just have fun. And so I'm like, how can I create more fun in my life? How can I create more love and laughter? How can I create more deeper connection?   How can I create more travel and experiences of experiencing the world? And I'm like, wow, well, an easy way to experience is to like just experience around me in my own community. Like I have like Tahoe literally 20, 30 minutes away from my house. Why don't I go experience that and enjoy it? I have a lake just like not far away that I could go boating all the time on. That's something like instead of a yacht, like it's not quite the yacht. Cause honestly I don't want to yacht it. I just want to be on a boat on water. So how can I get more boat and water time in my life?   Well, great, we go to Hawaii all the time. It's so fun. We go surfing over there. Like that's what I was wanting to do. What if I, what can I do for more fun? Every single week there is fun put in my calendar. So when I talk about like what we do in our masterminds with our consulting, I tell people like figure out your life categories that are super important for you to feel fulfilled and like a balanced human, not equal, but balanced. Like where you're just, you feel an equilibrium, I think is a better way to put that.   And for me, fun is a huge portion of it. So every single week I make sure there is something freaking fun. It's written in pink in my journal because I know it's going to be like the fun and the highlight of my life. Those are the million dollar emotions that we're truly seeking when we're looking after that $1 million mark. Yes, there's financial gain to it, but the reality is like, I don't like to sit on a futon by myself. I don't like to be alone. I don't like to feel depleted. I don't like to feel exhausted. I don't care like the number of money.   I want to feel happy. I want to fulfill, be fulfilled. And what's wild is those emotions, the more you feel the emotions of that million dollar life, it actually is the momentum to create the million dollar life. You don't create the million dollar life through grinding it. Like clearly you can, but when you reach that summit, you reach that peak, it's actually not freaking fun. You actually want to feel those emotions and those emotions will fuel you because that's your soul. That's what you're looking for. That's the intention. Those are the moments that you're actually seeking. It's not that top summit peak.   So then my last question on this for you to consider is what are you going to do when you become a millionaire? And I want you to create the fire and excitement today and make the reality for you today. So like, what are you going to do for me? I'm like, I wish I would have done that. I was like, I just wanted it. Like I wanted to see it so hard. And then I got it. I'm like, sweet, my husband's gone. I didn't even attend the wedding. I'm exhausted. I'm tired. I'm sitting on my freaking futon, which by the way, I still have the futon and I still love this futon. It was just like, I think it's so funny that like of all the places, of all the things.   That's where I was the day I did it. And I closed my phone and I'm like, huh. So it's like, why do you want to become a millionaire? I had never thought it was like for me, honestly, if I look back, was because I wanted to prove to people that I was worth it. That was it. That was literally why. Like when I look back at it, it's because someone told me once that I would never be anything more than a insert F word dental assistant. So they told me that I would be and it set me on this path to prove, to prove my worth.   to prove who I was. So for you, what is it for you? Is it, why do you wanna be a millionaire? Like truly, don't lie to me. I just told you my honest, ⁓ it was to prove myself. It was to prove my worth. And I realized, screw that. The person who said that's not even in my life anymore and yet I'm like chasing this summit versus like, why do I wanna, what do I wanna do with that? Well, gosh, Dental A Team's live to give is one of the greatest.   blessings in my life and it helps me see how I can give back for the beautiful life I have. Creating a space at work for all of my incredible teammates, like to give them their dream lives. my gosh, like that is so fulfilling for me to have that, to be able to ⁓ give my family like things that they never experienced and opportunities like, wow, like that's so much more like screw the yacht. Like let's be doing that. Like let me create experiences that just create magic moments for other people in my life that are going to just be so special for them.   To be able to do that, like that's the fire and excitement for me, but what is it for you? And I want you to start creating this million dollar life now. Million dollar lives are not something you stumble into when your bank account finally hits that million. Instead of being like so many millionaires, commit to truly living and loving that million dollar life today. There's no need to scale the million dollar mountain and hit the summit and feel unfulfilled, hollow and empty when you reach the top. Like truly that is so sad. And Tony Robbins has an incredible quote where it says, success without fulfillment is the ultimate failure. And I had it.   literally had it. And I feel like there's no need for that. Instead, you can feel the emotions that you're seeking today. And all those emotions will fill you, fuel you to reach that million dollar summit and hit that summit and have it where instead of being like Kiera sitting on the futon where my family's like nowhere around and I'm just like, wow, this is it. You actually can have the insane happiness, fulfillment, growth, whatever those emotions are. You can hit that and you can commit to that. That like when you pop the confetti, when you celebrate, you are doing   the million dollar life because you've already been living it. Now it's just like another milestone that you've achieved in your life. I want you to have like truly cheers to that million dollar life today. Start living, like living this today. Why wait? Why hold off on this happiness and all these emotions? Like why not just live it today? So I want you to commit to being happy, fulfilled and the joyous millionaire today. And just so you know, this is like truly very vulnerable of me. I'm on a mission.   to create a hundred happy fulfilled millionaires in the next decade of my life. I've really been thinking of what do I want in the next decade? What do want my 40 decade to be? And it hit me that I'm like, I used to say I wanted to help create a hundred millionaires, but I actually had a friend and she's like, here, I actually don't want the million dollar life that you've talked about so many times. Like you're stressed out on your mind all the time. You like never have time to work out. You're exhausted. She's like, I actually don't want that. And I was like, yeah, me neither. She's like,   but I want to be the happy fulfilled millionaire. And so I decided I'm on a mission to create a hundred happy fulfilled millionaires in the next decade of my life. And I'd honestly love for you to be one of them. like join us and like truly, if you want to be a part of this, join me, join us, join our company. Dentistry is our platform. Life is my passion. And truly I want you to start feeling all the happiness today on your journey to the million dollar summit ⁓ together. Like why not do it together? Why not have somebody who celebrates you? I'm like, what the heck? Like I sat there.   by myself. What? Like, no, there should be people that are celebrating, they're rocking it, that are like celebrating all these pieces. And so for you, if that sounds fun for you, you wanna be a part of it, join us. I'd to have you be a part of it because there's no reason for you to reach that. And even if a million dollars is not your goal, maybe it's 200,000, maybe it's 500,000, whatever your goal is, whatever that summit is, again, why do you want it?   Let's create it. Let's figure out those emotions that you're chasing. Let's create more of that. Let's give you that fuel and that fire to create more of that in your life because life is our gift. Like truly I think about, get this one life to live. And when I think about when I'm 90 or 100 or 150, what do I hope the feelings and emotions are that I feel? And I want to start creating that because to me, that's living. The million dollar mark is not living. The life and the person you become is living. So let's create that. Join us if you want, like I said.   Tell me if you loved this, tell me if you didn't. But this is my story. This is where I was. This is what I felt. And this is what I decided, forget that. I want to help people become happy, fulfilled millionaires in the next decade of my life because I believe that it can be so fulfilling because I know the person who does that is going to give back to this world, is going to have great impact, is going to serve their community, serve their patients, serve their team. Like now I'm on a mission. Like how can I help all my team members become this? How can I help the people that are around me become this?   Like let's give it because there's no limit at the top. Like it's not a summit, a peak where only like 10 people can be there. No, this thing is a freaking next level euphoria that we can create and we can change this world. There's no limit to the amount of money in this world. There's no limit to the growth and the goodness that we can create. And I want people who want to give back to create, to build this incredible world together ⁓ because that's where fulfillment is. That's where life is. So join us. And as always, I hope you think about this. I hope you reflect on it.   Team members, dentists aligned. ⁓ Let's figure out how we can have those million dollar lives. There was a survivor, I'm a big fan of survivor, and there was a guy on there, I think his name was Keith, and he always said, he had like a tattoo on his booty, like I'm not even joking, and it said, livin', L-I-V-I-N. And I've thought about that so much, and what am I doing today to be livin'? Like this is livin', and looking at all the magic moments in my life right now that are my million dollar livin' life.   Again, million dollar I think is a societal piece. The reality is we want the rich, fulfilled, happy, living life today, no matter what our bank account is, no matter what our financial state is, because that is going to create more of that. I'm not here to say that striving for the million dollars is not a great goal, ⁓ but it's something where I really want you to see why do you want it. So when you reach that summit, AKA the euphoria space, that you are so fulfilled, that you are so happy.   that you are vibrant rather than hollow, bleak and unsatisfied. There's no point to grind your life away. We get one life, it's our gift, it's our special opportunity. So let's make it the most magical version of you. Join us, I'd love to help you. It's truly a huge passion of mine and something so special to be able to share, share everything I learned, share all the pieces. So that way, instead of your story of being the empty millionaire, your story is the fulfilled, the vibrant, the exuberant, the...   Like, whatever it is, the victorious, the so happy, whatever it is, millionaire is you. And as always, thanks for listening. And I'll catch you next time on the Dental A Team Podcast.  

Dylan and Connor are joined by Burke Swanson (Stranger Things: The First Shadow, Back to the Future the Musical). Burke is currently starring as James Hopper Jr., AKA young David Harbour, in the stage play origin story of Netflix's hit TV series Stranger Things. So yeah, you're gonna be GAGGED! 100 performances into the play, Burke shares what his return to Broadway has been like, his favorite moments onstage with his costars, and how this show is flipping the script on what entertainment looks like on Broadway in 2025. Theatergoers across the country will know Burke from his portrayal of George McFly in Back to the Future the Musical (keep listening for a reenactment of his iconic character voice), as well as his New York stage debut in The Rose Tattoo opposite Marisa Tomei. He shares stories from his time PA'ing for Ralph Fiennes in The Menu, and how he's stayed creatively engaged and fulfilled through the last few years. We talk fashion, Ryan Phillipe, Glass House Tavern, social life while onstage 8x a week, BJJ's Purpose, David Corenswet as Superman, and moms. It's a chat you will not want to miss. We're so happy to welcome Burke into the DRAMA fam and guarantee that you are going to fall in love with him during this chat.Follow Burke on InstagramFollow DRAMA. on Twitter & Instagram & TiktokFollow Connor MacDowell on Twitter & InstagramFollow Dylan MacDowell on Twitter & InstagramSubscribe to our show on iHeartRadio Broadway! Support the podcast by subscribing to DRAMA+, which also includes bonus episodes, Instagram Close Friends content, and more!

00:00 - Intro 7:30  - Nitro Buggy Euros Ongaro's Kryptonite 9:10  - Rc Racing: How it started for Ongaro 18:03  - Joining Team Associated 19:45  - No wing No Problem:2017 NEO Win 24:20  - 99 Problems but a Gyro ain't one- 1st World Championship  31:35  - How did things change after the first WC? 32:56  - DNC - Not Ongaro's Favorite Style of Race 34:31 -  RCGP Thunder Alley  36:04 - Staying Sharp with Practice during COVID years 39:14 - New Rivalry with Canas aka JC3 42:13 -  2022 Redovan World Championship #2 46:55 - 2023 1/10th World Championship  53:00 - The Split with longtime mechanic Verry  56:02 - Joining MATRIX Tires  1:01:07 - 2024 World Championships 1:07:18 - TireGate 1:10:20 - Adrien Bertin Expertise & Influence  1:13:23 - Thornill thoughts and coming to the USA to practice  1:17:23 - Italian Rc Scene  1:22:25 - Mental Focus in Rc Racing 1:25:13 - Ebuggy Euros Kerfuffle with Canas  1:34:22 - Which American driver is Ongaro's biggest competition  1:38:36 - Top 25 Rc Rankings  1:38:36 - Ongaro outside the track 1:43:20 - Pistol Grip Radios & Conclusion    In this special episode of the NNRC Podcast, we sit down with Davide Ongaro, the reigning 4X IFMAR World Champion, to dive deep into his legendary RC career, from his humble beginnings at age 5 to becoming one of the most dominant forces in 1/8th off-road racing. We cover:

Reconnaissance in cyber security isn't just about scanning networks; it's about understanding your entire attack surface, including the human element. In this episode, Curtis and Prasanna analyze Mr. Robot season one, episode two, (AKA ep 1.1) to explore how sophisticated threat actors conduct reconnaissance before major attacks.Learn how F Society mapped Evil Corp's infrastructure, identified backup locations like Steel Mountain, and used human intelligence to target vulnerable employees. We discuss the reality that attackers will spend months researching your organization, mapping your networks, and identifying weaknesses in both your technology and your people.The hosts break down practical reconnaissance techniques, from social engineering tactics (like the CD attack on Angela and Ollie) to digital network mapping. You'll discover why backup systems are prime targets for reconnaissance and how proper network segregation can limit blast radius when - not if - you're compromised.

A lot of times, we think the antidote to burnout is a nap or a vacay (which, no shade, we love a vacay) but a lot of us are struggling with burnout from our own—often *subconscious*—repeated behaviors like perfectionism, overachieving (in an attempt to feel worthy or valid), people pleasing, or not setting appropriate boundaries. AKA, the call is coming from inside the house. In this episode, I welcome therapist and yoga instructor Amanda Baker to join me as we get into all things burnout—what it looks like, the role our nervous systems play in it, and how we heal. Go ⁠⁠here if you'd like one-on-one coaching, a birth chart reading, or a tarot reading with Remy.⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠Email: patraumaparty@gmail.comThe contents of this podcast are provided for informational purposes only. None of the material presented is intended to be a substitute for psychotherapy, counseling, professional medical advice, diagnosis, or treatment. If you need to speak with a professional, you can find one local to you and reach out directly, or, in the US, you can call 988 to connect with the Suicide & Crisis Hotline.

Matthew is away, lying in a hot tub in Scotland somewhere! So, this week Samuel is paired up with his former gamesTM colleague and draft menace Dave Scarborough. You get 45 minutes of magazine memories, then around 80 minutes on the history of Ghostbusters in games (spoiler alert: many of them are rubbish).Apologies for the slight headphone bleed you'll hear in this episode – our audio engineer, Matthew Castle, is away this week as mentioned (AKA the 'Samuel did his best' excuse).This week's music is from the Ghostbusters for Master System soundtrack by Tohru Nakabayashi, as well as Ray Parker Jr. and Neil Cicierega. Hosted on Acast. See acast.com/privacy for more information.

Send us a textCrispian Mills stops by the show and we discuss, romanticism of the US and Rock n' Roll, Energy, death, knowledge and more.***Kula Shaker is Crispian Mills (guitar/vocals), Jay Darlington (Hammond organ), Alonza Bevan (bass) and Paul Winter-Hart (drums), the original line-up who regrouped for the first time since 1999's Peasants, Pigs & Astronauts.“We're not embarrassed to admit we still regard America as the Holy Land of Rock and Roll,” says guitarist/vocalist Crispian Mills of psychedelic post-Britpop band KULA SHAKER about their respect for North America. “It's a hopelessly romantic and rather old-fashioned view of the colonies, y'know, but, dash it all, we limeys just can't give it up!”To prove their adoration for the continent, the mesmeric band (consisting of all four original members) has added a handful of headline shows in addition to their dates supporting The Dandy Warhols on a North American tour, kicking off in Chicago, IL on Sept. 16th at Metro and working their way east to NYC's Irving Plaza on September 22ndbefore shooting off to Texas to support The Dandy Warhols for a round of dates on the Western side of the country. “We can't wait,” Mills says excitedly. “We've always dug the Dandy Warhols' tunes and their stonesy vibe, not to mention their work with the Velvets and their defining contribution to Pop Art. It's going to be a blast travelling around with them!”Combining their shimmery brand of shoegazey textures with an intoxicatingly expansive light show, Kula Shaker's live performances border on an immersive, trippy environment that meshes the visual and aural worlds into one kaleidoscopic event. “We're also pairing up with our friend Lance Gordon, AKA the Mad Alchemist, based in San Francisco,” explains Mills excitedly. “He does the world's best mind-melting liquid lightshow, so it's going to be a real psychedelic bunfight with all manner of mischief!”Hot off the road in the U.K. with Ocean Colour Scene, Kula Shaker has been teasing new music. Having released a new single “Charge of the Light Brigade” this past Spring that Jammerzine calls, “a retro-tastic stance in the stanza with bravado and flair from a set of truly original musicians” and Northern Exposure declares “more powerful than ever … a sonic power that's thrillingly new and yet, at the same time, contains an aura that is so nice and ageless,” the psycherock maestros are jazzed for a whole new chapter in their musical biography.“We tend to offer an assortment of live goodies,” he hints at the setlist. Songs like ‘Govinda,' ‘Tattva,' and ‘Hush' are always a joy because they never get tired. They just run and run, like good German motor cars. Must be some kind of enchantment. Whether old or new, the songs have to stand up and be counted. We have a brand new one called 'My Lucky Number' that tallies well in this context.”******If you would like to contact the show about being a guest, please email us at Dauna@bettertopodcast.comUpcoming guests can be found: https://dmneedom.com/upcoming-guest Follow us on Social MediaInstagram: https://www.instagram.com/author_d.m.needom/Facebook: https://www.facebook.com/bettertopodcastwithdmneedomIntro and Outro music compliments of Fast Suzi©2025 Better To...Podcast with D. M. NeedomSupport the show

AKA the episode I almost didn't release... but my team begged me to. They were right. Today's episode isn't just about a manipulative fictional TV character... this is about every person who's ever walked away from a situationship feeling confused, guilty, or like maybe it was her fault, or for any woman who has ever dated a narc and thought SHE was the problem. Spoiler: you weren't. In this episode, I unpack the subtle (and not-so-subtle) signs of manipulation, why manipulators are often the most insecure people in the room, and the psychology, biology, and nervous system roots of this behavior, including their deep need for control to feel safe. I break down how tactics like gaslighting, blame-shifting, silent treatment, and emotional blackmail show up in real time, and most importantly, why it is never your job to fix them, save them, or stay. And yes, we talk Tell Me Lies and the character of Stephen, who is every manipulative man you've ever dated rolled into one: charismatic, hot, charming... and completely unavailable, emotionally unsafe, and deeply rooted in shame. 

The best (and cheapest) therapy for those small things that get under your skin is sometimes a good venting session so you can get it off your chest and move on with your life! And if you're not privy to the first-hand vent-a-thon, then being a fly on the wall listening is hopefully equally therapeutic and also maybe entertaining.     Welcome to Rant Therapy, a podcast short powered by the hosts of the Happy Eating podcast, Brierley Horton and Carolyn Williams, where we periodically share our real-life venting sessions with each other—AKA what we're “so over”.     Rant Therapy - 50 Year Old Men   Thank you for listening to Rant Therapy on the Happy Eating Podcast. Tune in weekly on Thursdays for new episodes and new rants on Tuesdays. For even more Happy Eating, head to our website! https://www.happyeatingpodcast.com Learn More About Our Hosts: Carolyn Williams PhD, RD: Instagram: https://www.instagram.com/realfoodreallife_rd/ Website: https://www.carolynwilliamsrd.com Facebook: https://www.facebook.com/RealFoodRealLifeRD/ Brierley Horton, MS, RD Instagram: https://www.instagram.com/brierleyhorton/ Got a question or comment for the pod? Please shoot us a message! happyeatingpodcast@gmail.com Produced by Lester Nuby OE Productions   To contact Lester -  olelegante@gmail.com

Ever wondered why you feel crappy after scrolling through social media, listening to certain music, or watching that one TV show? The easy explanation: our eyes are the portal to our souls and deeply impact the people we become. AKA -- crap in, crap out.  This episode covers: How marketers sell by playing on human shame, fear, and insecurity Statistics that will blow your mind AND piss you off The truth about how our consumption impacts our self-perception How to change your media intake and your own internal world And so much more If you're feeling exhausted trying to keep up with beauty trends and feel good in your own skin, this episode is for you

This week, Nathan and B.R discuss the latest 'Sig-cident' involving an Sig P320 / M18 handgun, with this particular uncommanded discharge resulting in the death of a U.S. Airman station in Wyoming. The lads talk bluntly about the on-going lack of accountability from Sig in regards to these incidents and scapegoating via blaming the holster or user. Also discussed: The 'Tim-cident', AKA, Tim Kennedy publicly apologizing for lying about receiving the Bronze Star for Valor and the years of inflating his service record publicly and to his own profit and the implications of this and how American hero worship continues to create those who tell exaggerated and embellished tales of war for their own gain.On a more casual note, B.R celebrates carving out two acres for himself and achieving a small slice of the 'American dream' in Appalachia, and Nathan attempts to explain Death Stranding and Kojima to B.R. All that, and much more!All information discussed is open source and available to anyone with an internet connection, documents can be found below for reference and independent assessment.Any legal action pursued due to this episode will be met with more memes. :)SIG INTEL REPORT:⁠https://docs.google.com/document/d/1Ozkb5vouKqtVeHxGBtRJ5z9BVlHMF6k4Uf3gsnLe9Zc/edit?invite=CPu87poP&tab=t.hdaevbdop0sf⁠SIG P320 US I.C.E. Report:⁠https://drive.google.com/file/d/1TayAopJKjz_vspCPnAAuZ_vx5s75T8Vn/view⁠Quality and Safety Problems with the Beretta M9 Handgun:⁠https://www.gao.gov/products/t-nsiad-88-46⁠US Army M17/M18 Modular Handgun Systems Report:⁠https://www.dote.osd.mil/Portals/97/pub/reports/FY2017/army/2017mhs.pdf⁠Washington Criminal Justice Center Report:⁠https://cjtc.app.box.com/s/xt4cmgmo3ass0bqcwzwf75hk8279c1a1⁠Indian Manufacturing Company at SHOT Show Brandon mentions: ⁠https://www.indo-mim.com⁠Check out the guys that put together the SIG report:Brandon -⁠ https://www.instagram.com/bsel107/⁠⁠Drew - ⁠https://www.instagram.com/dfz_engineering/⁠Follow the lads on IG:     ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nathan / Main Page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/cbrnart/?hl=en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠B.R: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/br.the.anarch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lucas: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/heartl1ne/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you're worried your gymnast might be underfueled or showing signs of RED-S (Relative Energy Deficiency in Sport), this episode is a must-listen.  In today's episode, I'll explain why a true gymnast fueling audit doesn't start with macros or calorie counts. It starts with tracking growth over time PLUS nutritional intake. When parents come to me worried their gymnast might be underfueled or showing signs of RED-S (Relative Energy Deficiency in Sport), the first thing we do in our initial session is a gymnast fueling audit.  And guess what? That session starts with growth history. AKA growth charts. Why? Because your gymnast's weight and height trends over time are some of the most objective, science-backed indicators we have to assess if they're getting enough fuel to support growth, training, and recovery. And here's the hard truth—RED-S doesn't always show up in how a gymnast looks. It shows up in how their body is growing (or not growing).In this episode, I'm walking you through:Why the growth chart is the #1 tool I use to assess underfueling What normal growth should look like for a gymnast and why it's completely individualized. How we're helping parents know once and for all: is your gymnast underfueled?? Links & Resources  Join the Fueling Audit Waitlist Episode 146: Update to our Team Talks Series (what we are and aren't doing moving forward)The Balanced Gymnast® Program for level 5-10 female gymnasts Connect with Christina on Instagram @the.gymnast.nutritionist or christinaandersonrdn.com

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You'll Learn Why SEO isn't what you sell, it's what it gets your clients. The tax mistake that cost $10K (and what Pete did right). How to lead through chaos with perspective, not panic. Why timeless principles beat trendy tactics every time. How realness (not AI avatars) builds lasting trust. Key Takeaways Clients buy outcomes, not SEO jargon: Sell the lakehouse dream, not the traffic report. Tax mistakes can kill momentum. Hire experts early: A $10K bill could've derailed everything, but Pete owned it and leveled up his support team. Stay resilient when the storm hits: Business will test you. What keeps you going is clarity, not hustle. Tools change, principles don't: Focus on client results, clear communication, and solving problems—not shiny new platforms. Authenticity wins: Forget perfect video. Scrappy, honest content builds trust that converts. Sell what they need, not what you want to deliver: Pete got a client for life by solving a $0 “do not index” issue. That's value. What's the most unexpected challenge you've faced as an agency owner? How did you handle it when things went sideways? Agency life is full of curveballs, and the only way to keep your business alive is by maintaining perspective and resilience when the unexpected hits. Today's featured guest once thought he would lose all the progress he'd made with his agency when the state hit him with a surprise $10K sales tax bill he didn't even know existed. But now, he looks back and laughs, recognizing that getting through it came down to trusting the right professionals and staying the course. He firmly believes that keeping your business afloat for the long haul means remembering why clients hire you in the first place — and that focusing on the outcomes that matter is what builds trust and closes deals. Pete Kleinjan is the founder and owner of Tiger29, an SEO agency that helps local small businesses achieve their sales goals. His agency isn't a sprawling team of 50; it's a small, sharp crew focused on what small business clients actually care about: more phone calls, more leads, more sales. In this episode, we'll discuss: The real reason clients want SEO. A lesson on team + preparedness. Perspective & resilience when things go sideways.  Why you should focus on what won't change. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Real Reason Clients Want SEO (And Why We Overcomplicate It) Pete's first job right out of college was doing credit card collection. It was awful but it trained him in being on the phone multiple hours a day having difficult conversations, which led to his next job selling wheelchair-accessible vans. As a salesperson, he quickly realized the key to more sales wasn't grinding harder—it was getting more qualified leads. After he communicated his drive to help bring in more leads, the company's developer threw him a Wikipedia link to SEO, and Pete dove in, learned FTP, and started tweaking pages himself. That hands-on hunger turned into a full-fledged agency by 2009. It's a story he still tells prospects because he knows clients don't want SEO; they want what SEO brings. They want sales, the Cadillac, the lakehouse dream—not rankings or traffic screenshots, and leading with that terminology could just push them away. Pete urges agency owners to remember this because it speaks to what small business owners care about: “How do I get more of the customers I want?” When you lead with jargon, you lose your prospect. Lead with the transformation. The Unexpected $10K Sales Tax Bill (And a Lesson on Team + Preparedness) A couple of years into his agency, Pete received a letter from the state labeled “sales tax review” (not audit, but let's be real—it was an audit). Turns out, in South Dakota, consulting services are taxable, and the state decided local SEO link-building and citation placement fell under “taxable consulting.” This little “surprise” ended with Pete writing a $10,000 check to the state. For a moment, Pete considered fighting it and asked his attorney brother for advice. However, his brother put it in perspective for him: pay the $10K or pay a lawyer to sue and likely have the state fight you all the way to the Supreme Court. It wasn't fun, but it was the best decision for his peace of mind. For him, the big takeaway was: Hire a good bookkeeper and CPA who know your local tax nuances. You don't want to be the expert in tax law, just like your clients shouldn't have to be experts in SEO. Pete chose not to pass that bill back to his clients because it was his mistake, and it would be unfair. But it also taught him to be proactive in areas outside his zone of genius by building a team of experts who handle the boring (but crucial) details. Perspective and Resilience When Things Go Sideways Pete's tax story caused sleepless nights at the time, but looking back, he laughs about it. Because here's the hard truth about agency ownership: Money challenges, curveballs, and “surprise” bills are going to happen. Your ability to weather these storms without spiraling is what separates owners who build sustainable agencies from those who burn out. When you've been in the game long enough, you realize it's never all rainbows, and there's always something around the corner that could trip you up. But when you remember why you're in business—to build a life you love, not just a bigger agency—it becomes easier to shake off setbacks and focus on what matters: your health, your team, your freedom, and your ability to keep moving forward. Focus on What Won't Change In a recent interview, Jeff Bezos was asked about how he thought things would change in five years. His answer was that instead of obsessing over what will change, he prefers focusing on what won't change. No matter what, clients will always want results. They'll always want things on time. They'll always want problems solved by real humans who care. Whether you're using AI, TikTok or any other platform, those core truths will remain. We can often get distracted by tools and trends (AI, new social platforms, “the next algorithm hack”). But the tools in your box will change; your job—to deliver transformation to clients—will not. Build your business around timeless principles like clear communication, trust, and delivering results, and you'll outlast any trend. AI, Avatars, and Authenticity With the coming wave of AI avatars, deepfakes, and synthetic influencers, how should agency owners use these tools while maintaining authenticity? Yes, you could deploy an AI influencer for your agency, especially if you're camera-shy. But as Pete shared, their social media commandment #1 is “it has to be real.” Their scrappy videos may not be as polished as some big agencies, but they convert because they're authentic, quirky, and genuinely helpful. In a future where clients may question if what they see online is real, your authenticity will become your moat. Using AI should amplify your agency's personality, not replace it, so let your realness be your competitive advantage. Selling What Clients Need, Not What You Want to Sell A small business owner struggling for two years with a site that wouldn't show up on Google. Why? A simple “do not index” box was checked in WordPress. Everyone else was trying to pitch her a free “strategy call” (AKA sales call), but Pete charged for an SEO Power Hour, solved her problem immediately, and won her trust. The takeaway for Pete was that it's good he didn't default to “selling a new website” when a client came for SEO. Don't push a service because it's your highest margin offer. Sell what they actually need. When you do, you become their trusted advisor, not another expense they're trying to cut. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

✅ Watch the MASTERCLASS on Low Back Pain & Sciatica.https://visit.shapeshiftwellness.com/bbp-masterclass-5.If I had a dime for every person who told me they had "muscle knots" or "adhesions" or "imbalances" or "tightness"....First - your muscles are NOT in "knots"... That's a made up thing. . You don't have to "release" anything. Not adhesions, not scar tissue... that's all an outdated myth..Second - What does myofascial release (AKA self massage) actually DO?✅ Short-term pain relief✅ Short-term improvements in mobility✅ Relaxation: Get you out of your fight/flight response (If done correctly).Third - HOW should you do it?➡️ Pick any spot that feels good➡️ Don't worry about "releasing" your "imbalances" (that's not a real thing)➡️ Breathe deeply and peacefully while doing it➡️ Do NOT cause so much pain during self massage that you tighten up. This triggers your fight/flight response, which is the opposite of what we're going for.➡️ If it's relaxing, you're doing it right.Want a guided tutorial on self myofascial release? Listen to the episode...#lowbackpain #lowbackpainrelief#lowbackpainexercises #discherniation #sciaticarelief#sciatica #sciaticatreatment

In this episode of The Other Half podcast, the boys watched two different halves of Moonraker! The movie where the producers saw how successful Star Wars was, and wanted one of those.Ethan and Mike are joined by Chris, AKA lvl_hed or figure_head, depending on the day, who is a massive James Bond fan with a planet-sized amount of knowledge about each movie. Chris suggested this movie because it's peak James Bond. It certainly is the highest altitude James Bond. Bond is tasked with tracking down missing space shuttles made by billionaire Elon Musk Hugo Drax, which leads to an epic space adventure! It even has a favorite henchman, Jaws, returning once again.Chris was right, this movie has it all.Stop Getting Bond WrongDon't forget to join our Discord for movie nights and additional podcast discussions!Support this podcast at — https://redcircle.com/the-other-half/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The best (and cheapest) therapy for those small things that get under your skin is sometimes a good venting session so you can get it off your chest and move on with your life! And if you're not privy to the first-hand vent-a-thon, then being a fly on the wall listening is hopefully equally therapeutic and also maybe entertaining.     Welcome to Rant Therapy, a podcast short powered by the hosts of the Happy Eating podcast, Brierley Horton and Carolyn Williams, where we periodically share our real-life venting sessions with each other—AKA what we're “so over”.     Rant Therapy - Single Mom In The Summer   Thank you for listening to Rant Therapy on the Happy Eating Podcast. Tune in weekly on Thursdays for new episodes and new rants on Tuesdays. For even more Happy Eating, head to our website! https://www.happyeatingpodcast.com Learn More About Our Hosts: Carolyn Williams PhD, RD: Instagram: https://www.instagram.com/realfoodreallife_rd/ Website: https://www.carolynwilliamsrd.com Facebook: https://www.facebook.com/RealFoodRealLifeRD/ Brierley Horton, MS, RD Instagram: https://www.instagram.com/brierleyhorton/ Got a question or comment for the pod? Please shoot us a message! happyeatingpodcast@gmail.com Produced by Lester Nuby OE Productions   To contact Lester -  olelegante@gmail.com

Ever felt like you’re one ask away from changing your whole life? Well, this episode is inspiration you need to shoot your shot. This week Victoria is sitting down with Troy Benjamin, hot off his big win at the 2025 NAIDOC awards. Troy is the powerhouse behind Blak Brews, a proudly First Nations-owned tea brand that started during COVID and has since grown into a full-blown national success story. But this episode isn’t just about business wins. It’s about what it really takes to back yourself and stop waiting for someone else to give you permission to go after what you want... AKA the pep talk you didn’t know you needed. In this episode:

Have you hurt yourself in the most embarrassing way? Aka, "Leroyed" yourself?

Here's a rule you can use to help banish overthinking - the 10-10-10 rule AKA temporal distancing.If you found this episode helpful, you can support the podcast by leaving a rating or review, or by buying a coffee here https://ko-fi.com/joannemallonJoanne Mallon is the author of several self help books including How to Find Joy in 5 Minutes a Day, Find Your Why and How to Find Calm in 5 Minutes a Day. She's been coaching clients around the world for over 20 years and is one of the UK's most experienced life and career coaches.Joanne's books are here on Amazon https://amzn.to/3D0rn6ZGet in touch on Bluesky and Instagram @joannemallon or email joanne@joannemallon.com Joanne specialises in life and career coaching for people in media and creative industries. To find out more about one to one coaching with Joanne, visit her  website here: https://joannemallon.com/

Did you get your seafood boil yet? On this week's episode of Black News, Kennelia discusses the DST & AKA honorary members recently inducted; the Red Lobster CEO listening to everyone's feedback; the Black Emmy nominees; and an update from the organizers behind Essence Festival. Be sure to continue supporting Black News by liking & subscribing on all apps where podcasts can be heard.

Season 9 brought the heat and the heart, the tears and the truth. Bunnie pulls a few of her favorite moments from the season, including Whitney Wren getting real and raw about her friendship fallout with Christen and finding herself after heartbreak. DJ Paul brings the Memphis energy and wild Three 6 Mafia lore. KT Smith opens up about love, healing, and life before the Morgan Wallen headlines. Danielle Sylvester shares her powerful story of motherhood, addiction, and second chances. Meme and Hailee, AKA the coven, talk about Hawaii vacations, clapping back at mean comments, and Bunnie's deep love for a butter-making woman.Watch Full Episodes & More:www.dumbblondeunrated.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessie Inchauspé, AKA, Glucose Goddess, is a biochemist with a message for the world on clean eating and vibrant living. She joins K+L in the studio for a star seed transmission that will change how you think about full-body health – really. And it all comes down to our blood sugar.Morning Microdose is a podcast curated by Krista Williams and Lindsey Simcik, the hosts and founders of Almost 30, a global community, brand, and top rated podcast.With curated clips from the Almost 30 podcast, Morning Mircodose will set the tone for your day, so you can feel inspired through thought provoking conversations…all in digestible episodes that are less than 10 minutes.Wake up with Krista and Lindsey, both literally and spiritually, Monday-Friday.If you enjoyed this conversation, listen to the full episode on Spotify here and on Apple here.

Why Did It Take So Long to Arrest An SC Lawmaker Charged With Distributing Videos of Men Raping Babies?   Investigative journalists Mandy Matney and Liz Farrell are accustomed to being disgusted by politicians who happily take part in the Good Ole Boy system when it comes to protecting bad actors from taking accountability. But this latest case has them screaming with anger.  Last month, South Carolina state Rep. Robert John “RJ” May III was arrested and charged with 10 federal counts of distributing child sex abuse materials. So why is it taking so long for RJ May to be removed from office? Why was there so much hesitation and delay before arresting him? And why was his case given to two agencies that had very personal ties to him?  Mandy and Liz explore the answers to those questions, as well as the biggest question of all: Why aren't men accused of perpetuating such vile and heinous abuse of children — including babies — not seen as immediate potential threats to society?  Plus, (24:30) Part Two of our real-time coverage of the Scott Spivey shooting (AKA the Horry County Police Department corruption case) about Weldon Boyd's star witness, Witness No. 1. Mandy and Liz continue connecting the dots and digging into the inconsistencies in witness testimony and have found themselves at a complete loss for why the South Carolina Attorney General's Office continues to refuse to appoint a special prosecutor to the state's biggest “Stand Your Ground” case.  Let's dive in!

Guest - Corey D’Angelis - Senior Fellow at the American Culture Project, AKA “The School Choice Evangelist”: Largest teachers’ union encourages resisting law enforcement with over-the-top rhetoric in shocking resolutions // This Day In History: 1893 - Dr. Daniel Hale Williams performs the first open heart surgery // Reading listener thoughts on School-choice

David Berg starts the 1970s as a wildly popular cult leader and immediately goes insane. Robert walks Ed Helms through the invention of "flirty fishing" AKA prostitution for Jesus and a bunch of other nightmare fuel. Sources; Children of God Children of God cult was 'hell on earth' 'Children of God': Life and Death of the Messiah The Children of God: Joaquin Phoenix, Rose McGowan Among Former Members of This Notorious Cult Murder and Suicide Reviving Claims of Child Abuse in Cult - The New York Times Life With Grandpa (1985) - more perverse puppetry from The Family International "Everybody can be happy" - The Luvvets 1980s - The Family International Puppet Show Treasure Attic: Let's Have Fun 78-79-copy.jpg (957×683) (PDF) Lustful prophet: A psychosexual historical study of the children of God's leader, David Berg. The Children of God History Revolution for Jesus https://www.xfamily.org/index.php/Main_Page https://www.xfamily.org/index.php/Flirty_Fishing https://www.xfamily.org/index.php/Love_bombing0See omnystudio.com/listener for privacy information.