Podcasts about ideal client

Send Rita a text with your thoughts!Get your ticket to Client Callout:   https://strategictravelentrepreneurpodcast.com/client-callout/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776You don't need to market to everybody, and trying to is why your marketing feels so hard right now. I'm walking you through exactly how to figure out your right fit client as a travel advisor, from my own journey landing on cruise retreats to the onion layer exercise I use to peel back what your ideal client actually values. We're talking about why niching down makes your discovery calls easier, your lead magnets write themselves, and your referrals stronger. Plus I'm sharing details on my upcoming Client Callout workshop, where you'll walk away with social media posts built around the client you actually want to work with. If your marketing has been trying to please everyone, this one's going to change how you show up online.Questions this episode answers:Why isn't my travel marketing working even though I'm active on social media?How do I niche down without losing potential clients?What is the onion layer exercise for finding your ideal client?How do I figure out what type of trips I should specialize in selling?Why does niching down make discovery calls and proposals easier?What questions should I ask to define my ideal travel client?How do I use my own personality and interests to find my travel niche?Can I still book other types of trips if I niche down my marketing?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

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Seth Godin said "choose your customers, choose your future" and he couldn't be more right! Today I talk about the massive importance of indeed choosing who you want to serve and how affects the success of your business. READ MORE HERE

Most consultants and coaches waste months of their lives (and thousands of dollars) trying to craft the "perfect offer" defining their ideal client profile, mapping pain points, and packaging their services into a neat bundle. And they still end up guessing at what people want to buy.Here's the truth: an offer isn't a package or a program. It's a proposal and a price. And you can create an irresistible one in under 5 minutes.In this episode, I walk you through The 5 Minute Offer, a simple tool that gets your offer off your to-do list and gets you talking to real buyers today.You'll learn:What "offer" actually means (and why treating it like a product on a shelf keeps you stuck)Why you don't need a method, framework, or process to start sellingThe thoughts you MUST be thinking about your own skillsetWhy you should sell WHY your work matters, not HOW you deliver itThe two (and only two) ways to structure how you deliverHow simplicity speeds up your buy cycle and makes you MORE credibleThis episode is part of the Summer of Sales series.Join me LIVE on July 23 at 1pm ET for Land Your Next $10K Client in 30 Days — where I'll cover where to find buyers, what to offer them, and how to close the deal. Save your spot: chrisdonohoecoaching.com/independence

Episode 227: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditYour customers are now asking ChatGPT and Claude for recommendations before they type into Google — and if your brand doesn't show up, you lose the sale before you knew you were in the running. Even businesses with a decade of strong SEO are getting outranked by newer competitors.In this episode, Jenna Hannon teaches us how to fix that: why your website, not Reddit or LinkedIn hacks, is the real foundation AI models learn from, how to find the questions customers are asking, why clean structure beats long-form content, and which off-page signals actually move the needle.About Jenna Hannon: Jenna is the founder and CEO of Hatter, an AI search agency that combines software and expert service to help brands get found inside ChatGPT, Perplexity, Gemini, and Google's AI Overviews. She was the first marketing hire at Uber Eats and has served as a fractional CMO to Multisensor AI ($MSAI), FORM Kitchens, and Kyte.Get Your Visibility Audit HERE: https://app.gethatter.ai/ai-searchConnect with Jenna: https://gethatter.ai https://www.linkedin.com/in/jennahannon/ https://x.com/JennaHannonWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Episode Summary Building a successful business isn't about getting everything right the first time. In this episode of the Work at Home Rockstar Podcast, Tim Melanson sits down with Brian Samson, founder of Plugg Technologies, to discuss the lessons he's learned growing three different companies from zero to $4 million in annual recurring revenue. Brian shares how listening to customers led him to pivot his business, why founder-led sales became one of his greatest advantages, and how embracing entrepreneurship changed the trajectory of his career. The conversation also explores practical business topics including cash flow management, avoiding costly long-term commitments, choosing the right business tools, and learning from peer groups. Brian explains why he believes Latin America has become an increasingly attractive option for nearshore hiring and how businesses can scale remote teams while improving collaboration and communication. Whether you're launching your first business or preparing to grow your team, this episode offers practical insights from someone who has learned through experience. Who is Brian Samson? Brian Samson is the founder of Plugg Technologies, a leading nearshore firm connecting Latin America talent with U.S. companies. Brian has spent 10 years focused on nearshoring, including living as an expat in Argentina. As a founder, he has grown three separate companies from $0 to $4 million ARR each. Prior to Plugg Technologies, he served as VP of Talent for several San Francisco-based technology companies, including one IPO and one acquisition. He holds an MBA from UCLA. During the conversation, Brian shares how he evolved from an independent recruiter into a business owner, why learning sales became one of his greatest strengths, and how helping businesses build effective remote teams has become the focus of his work. Connect with Brian Samson Website: https://plugg.tech Podcast: https://nearshorecafepodcast.com LinkedIn: https://www.linkedin.com/in/briansamson/ Email: brian@plugg.tech Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar/ LinkedIn: https://www.linkedin.com/in/timmelanson/ YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter/X: https://twitter.com/workathomestar Email: tim@workathomerockstar.com Timestamps 00:00 Welcome and Guest Intro 00:19 Success Story and Entrepreneur Journey 03:42 Finding Product Market Fit 05:33 From Bullpen to Remote Work 07:09 Big Mistake Hiring Sales 10:28 Sales Mindset for Founders 14:19 Cash Flow and Spending Lessons 20:19 Favorite Business Tools 22:05 Learning Through Peer Groups 26:13 Why Latin America Now 27:28 How Plug Technologies Works 32:28 Ideal Clients and Hiring Stage 34:11 Engagement Process and Pricing 35:35 Rockstar Questions and Wrap Up Disclaimers Business Advice The ideas shared in this episode reflect Brian Samson's personal experiences as an entrepreneur. Every business is different, so consider your own goals and circumstances before applying these strategies. Hiring & Outsourcing Brian shares his experience working with nearshore teams in Latin America. The best hiring approach depends on your business, industry, and specific needs.

Ever tried to sell everything and ended up selling nothing? In this episode, Cathy shares the simple burger shop story that explains why clear, specific messaging makes it easier for coaching clients to say yes. You will discover why narrowing your focus does not lose clients, how the right people recognise themselves faster, and why recognition will always beat persuasion.

In this fan-favorite episode of Design Business Freedom, I'm talking directly to interior designers who are ready to stop hiding inside their business and start being seen, found, and hired by ideal clients. You'll learn how perfectionism, weak marketing, accidental referrals, and unclear positioning can quietly keep your interior design business from growing with better clients, bigger projects, and more profit. So many talented designers are waiting for the perfect logo, the perfect process, the perfect social media plan, or the perfect confidence before they show up. This episode teaches you how to come out from behind the curtain, use relationship-driven marketing, own your unique design expertise, and create visibility that attracts affluent interior design clients. In This Episode You Will Learn: How to recognize the hidden ways perfectionism is stalling your interior design business growth Why logos, business cards, and mission statements are not what get interior designers hired How to stop relying on accidental word-of-mouth and build predictable marketing engines Why Design Business Freedom listeners need to become visible, memorable, and magnetic to ideal clients How to use relationships, collaboration, and specialization to attract better-fit interior design projects Ready to Stop Hiding? You don't get to make magic from behind the curtain. Come out, shine the spotlight on others until you're ready to step into your own, and let yourself be seen, found, and hired. When you're ready to land ideal clients and grow profit with a proven path, grab my new book, Proximity to Profits: 50+ Strategic Locations to Meet (and Capture) Affluent Clients Timestamps: (00:00) Welcome to this Design Business Freedom fan favorite (01:27) The many ways designers hide inside business (02:51) How perfectionism sabotages creative business success (04:27) What you actually need to be in business (05:44) Why clients care more about results than mission (07:58) How processes become a hiding place for designers (10:23) Why designers are not truly competing with each other (11:02) How personal connection helps ideal clients hire you (12:36) Why word-of-mouth marketing can keep you stuck (14:10) How inconsistent social media weakens visibility (16:22) Why relationships deliver revenue for creative entrepreneurs (18:37) How to network by shining the spotlight on others (20:11) Why getting out of the house grows business (23:26) How specialization helps designers earn more with ease (28:17) Why done beats perfection every time Key Takeaways: Perfectionism keeps interior designers invisible when visibility is what creates profit. Your ideal clients hire you for connection, resonance, expertise, and trust—not your logo. Interior design business growth requires consistent marketing, stronger relationships, and selective client attraction. When you stop hiding and specialize in your genius, your business becomes easier to grow and more profitable. About Melissa Galt: Melissa Galt is an award-winning business coach, marketing consultant, speaker, and interior designer with more than 30 years of experience helping interior designers build profitable, scalable, and sustainable businesses. Through Design Business Freedom, Melissa shares proven Interior Design Business strategies, Interior Design Marketing insights, leadership training, pricing expertise, and growth systems designed to help designers attract better clients, increase profitability, and create lasting success. Connect with Melissa: Instagram Facebook Linkedin Website  

Build an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.

Caleb talks with branding expert John Dalton about how contractors can move beyond basic advertising and build a brand that actually connects. Dalton explains why strong branding starts with the customer's emotional experience, not just a list of services. He shares the importance of "Clarity plus Consistency," the value of vehicle wraps for tradespeople, and why simple, direct messaging beats clever marketing every time. Key Takeaways: Sell the emotional experience and the "feeling" your work provides rather than just the technical features of your service. Prioritize your vehicle wraps as your most valuable marketing asset by ensuring they are clear, clean, and legible from a distance. Adopt a "less is more" philosophy by removing at least one unnecessary element from every design to improve clarity and reduce cognitive overload. Ensure absolute consistency across your brand by using the exact same fonts and color tones for every customer-facing piece of media. Embrace humility by admitting when you lack expertise in areas like marketing and proactively seeking guidance from professionals to grow. Connect with Auman Landscape

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Kirsten Graham, CEO, business coach, and outsourcing specialist at Six Figure Business Coaching. Kirsten shares how a decade of mentoring self-employed business owners unexpectedly evolved into a coaching business that gave her the flexibility to support her family during a difficult season and ultimately led her down an entirely new entrepreneurial path. The conversation explores the realities of building a business, including hiring mistakes, outsourcing lessons, pricing challenges, and the importance of understanding your numbers. Kirsten also shares practical insights on bookkeeping, virtual assistants, business systems, AI tools, and why many entrepreneurs unknowingly create their own glass ceiling by trying to do everything themselves. Who is Kirsten Graham? Kirsten Graham is the CEO of Six Figure Business Coaching and an outsourcing specialist who helps service-based entrepreneurs simplify and scale their businesses through coaching, financial clarity, and strategic outsourcing. With a background in real estate, mortgage lending, and business ownership, Kirsten spent years mentoring self-employed business owners before turning that experience into a coaching business. Today, she helps entrepreneurs build stronger foundations through systems, outsourcing, bookkeeping support, and business coaching. Connect with Kirsten Graham Website: https://sixfigurebusinesscoaching.com/ Less Math More Money: https://lessmathmoremoney.com/ Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Timestamps 00:00 Welcome and Guest Intro 00:32 From Real Estate to Coaching 02:53 Charging for Your Strengths 03:58 Turning Advice Into Offers 04:59 Outsourcing Gone Wrong Lessons 08:51 Entrepreneur Mindset and Learning 14:00 Pricing and Financial Clarity 19:14 Outsourcing Bookkeeping VAs 21:42 Building Trust and Training 24:34 Tools GoHighLevel Stack 25:31 Tools and CRM Stack 25:53 Trello for Focus 26:30 Shiny Object System 27:25 AI Tools and Guardrails 30:58 Cross Checking AI 32:39 AI and Virtual Assistants 36:01 New Bookkeeping Offer 38:01 Love Your Profit Mission 39:43 Who They Help and SOPs 41:10 Ideal Clients and Saying No 41:57 Where to Learn More 42:39 Rockstar Favorites 43:35 Idea Spaces and Travel 45:29 Wrap Up and Thanks Disclaimers Business Education Disclaimer The ideas shared in this episode are based on personal experience and business coaching perspectives. Every business is different, so listeners should evaluate strategies based on their own situation. Financial Discussion Disclaimer This episode includes discussions about bookkeeping, pricing, cash flow, and business finances. It is intended for educational purposes only and should not be considered accounting, tax, or financial advice.

Are you struggling to attract new clients through your social media content? In this episode, I dive into the secrets that helped my clients 5X their monthly income by focusing on what I call “outer circle content.” Learn why your current strategies may not be working and discover the shifts you need to make in your content to reach new, ideal clients for your business.Download my Content Buddy Tutorial to create 10 pieces of content from a single live video or podcast! DM me “buddy” on Instagram @fastforwardamy or click here.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Step into Episode 216 of On The Delo as Delo sits down with Roland Wood III — a Phoenix-born, west-side-raised finance veteran who went from staff accountant to CFO across some of Arizona's most recognized restaurant concepts, including Grimaldi's and Square One. Roland pulls back the curtain on what a CFO actually does, why the best ones never win a popularity contest, and how "if the math doesn't math" sometimes the answer just has to be no.From navigating 50 Grimaldi's locations during a financial restructuring and securing $6–7M in COVID relief programs for Square One, to breaking down food cost management, inventory tech, marketing ROI, and the real value of fractional CFO services for growing hospitality groups — this conversation is packed with honest, practical perspective that operators, owners, and industry professionals rarely get to hear. Roland also unpacks why cutting quality to save margin is a long-game trap, how to use fixed pricing agreements to avoid supply volatility, and why "you will never save your way to prosperity."Chapter Guide (Timestamps):(0:00 - 1:50) Delo's New Book: Risky Business & Intro to Roland Wood III(1:51 - 5:06) Roland's Background, West Side Phoenix & the Restaurant Scene(5:07 - 9:28) School, ASU, Early Career & How Roland Landed in Restaurants(9:29 - 13:54) What a CFO Actually Does: Banking, Cash Flow & Hard Conversations(13:55 - 17:22) Grimaldi's: 50 Locations, Capital Structure & Food Cost Differences(17:23 - 21:38) Inventory Tech, ERP Systems, Cogswell, Craftable & Portion Decisions(21:39 - 25:09) Food Pricing Strategy, Fixed Agreements & Hedging Against Volatility(25:10 - 27:52) Marketing ROI: How Finance Holds Marketing Accountable for Traffic(27:53 - 32:28) Square One: COVID-Era Entry, Multi-Concept Finance & Barrett's Portfolio(32:29 - 34:47) Fractional CFO Services: Who It's For, Ideal Client & the Value Proposition(34:48 - 42:21) Rapid Fire + Roland's Finance Philosophy: Invest, Don't Just Cut(42:22 - 42:43) Delo's Close, Book Promo & Podcast Sponsor Mention

Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you.→ Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/5-day-seo-sprint-intensive → Keysearch (*affiliate link): https://keysearch.co/?via=copybyb→ Get the full show notes here: https://brittanyherzberg.com/blog/how-to-get-started-with-seo-the-right-way——

If you've been hearing "I need to think about it" at the end of your discovery or sales calls more often than you'd like, this episode is going to change how you think about that response entirely. It's not a price objection or a personality type and it's definitely not proof that your offer isn't good enough. In this episode you'll discover five specific reasons warm leads aren't converting to paying clients and the one simple adjustment that starts shifting your close rate immediately.

Your ideal client is looking for you right now! The only question is whether she can actually find you, or whether she walks right past because you are trying to be everywhere at once.If you have ever asked which platforms are best or where you should start as you build your online business, this episode is for you.Consider:The better question to ask before you choose any platformThe three doors every midlife woman entrepreneur can choose fromA simple test to reveal which one is actually yoursWhy going all in on one beats trying to be everywhereFind your door this week. Then come back for part two, where we build your online presence.⁠Meet me inside the Redlo Women Network⁠⁠My book, Step Forward⁠⁠My Website⁠Keep stepping forward!

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn't the answer. I'm sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help.Here's what to expect from this episode:Why your content isn't discoverableThe difference between performing and searchable contentHow blog posts generate daily leadsWhy AI search makes blog content essentialMy 3-part blog system for visibility and sales⁠

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w  Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Send us Fan MailTBeyond the Hype: Building a Human-AI Hybrid Model for Modern FleetsWhen we talk about managing risk and controlling costs in trucking and logistics, we usually focus on what's right in front of us: drivers, trucks, and insurance premiums. But the operational landscape is shifting rapidly. Artificial Intelligence and digital transformations are no longer future buzzwords—they are actively reshaping procurement and supply chains today.  In this episode, host Chris Harris (The Safety Dawg) and co-host John Farquhar, sit down with global experts Kenneth Sievers and Laurent Coulon from EFESO Management Consultants. They break down exactly how fleets can cut through the AI hype, navigate organizational readiness, and find measurable value without losing the crucial human element.  Whether you manage a mid-sized fleet or a large logistics organization, this conversation delivers a practical blueprint for the future.  Learn more about EFESO Management Consultants:

Stop trying to “manifest” the perfect client and start talking to real people... Are you stuck in “Path 1”? Many soulpreneurs spend months (or years) trying to define their ideal client profile, building an audience from scratch, and creating offers for a “persona” that might not actually exist in the real market.In this video, I share why you don't actually need to understand your ideal audience in the beginning. In fact, trying to “perfect” your niche before you have clients is often just an exercise in illusion.What you'll learn in this video:Path 1 vs. Path 2: Why the traditional way of building an audience is the “hard path” and how to take the easier, more authentic route.The “Dance with the Market”: How to shift from a hobbyist mindset to a true partnership with the people you can already reach.The Power of Your Current Network: Why your “Facebook friends,” old colleagues, and email contacts are a goldmine for market discovery.Heart-Centered Pivot: How to “shape-shift” your offerings based on true empathy and what people are actually spending money on.The 10-Client Rule: Why you can only truly define your “Ideal Client” after you've worked with a handful of real people.If you've been feeling isolated in your “garage” working with AI to find the perfect words, this is your wake-up call to return to the heart of service. Real business happens in conversation, not in contemplation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly

Welcome to episode 200 of Community Capital! We are grateful to the Brighton community for four years of support that made this milestone possible. To mark the occasion, Rob sits down with Erica Ancel, Director of Operations at Next Steps 4 Seniors, a senior living referral and placement company serving families across Michigan. Erica talks about what it really means to navigate the senior space, why no two placements are ever the same, and what it takes to be the calm voice when a family is in crisis.   Timestamps 00:00 Welcome and Next Steps 4 Seniors 01:03 Erica's Journey to Senior Living 03:53 Origins of Next Steps & Memorable Placement 06:18 Crisis Management and Holistic Care 08:18 Reach, Ideal Clients, and Contact 11:03 Unique Situations and Closing Remarks Guest Links Website: https://nextsteps4seniors.com/ Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

Your coaching niche probably isn't broken. The way you're describing it is.In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.What you'll learn:The one question that reveals your real coaching niche in five minutesThree signs your niche is too generic (and what each one is actually costing you)Why your dream client is almost always the version of you from a few years agoThe identity work hiding inside what looks like a marketing problemA 10-minute exercise to rewrite your niche statementQuotable moments:"Most coaches think they have a niche problem. They almost never do. They have an identity problem.""The discomfort of claiming her is usually the discomfort of admitting how far you've come.""You don't have to invent her. You just have to name her."Mentioned in this episode:The 10-minute niche exercise (full version on the blog)Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeatThe Make It Visible podcast archiveResources & next steps:Subscribe to the Dear Coach weekly letterWant help finding your real niche? Learn about Coaching Biz BuilderDrop me a line and share your thoughts!About the host:Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.Subscribe & review:If this episode helped you, the best thank-you is a quick rating and review wherever you listen. 

Most podcasters start a show and then wonder how to turn it into revenue. Philip Jayhawk Chan did the opposite. He looked at every marketing channel available to grow his investment firm, Lightspeed Investing, and picked podcasting because it was the one place where he could build real relationships, learn from the people he wanted to work with, and let his personality carry the conversation instead of a script. In this episode of Podcasting Secrets with host Nathan Gwilliam, Philip shares how he invites ideal clients as podcast guests and builds trust without ever pitching his services, why he targets three to five quality connections per episode instead of chasing download numbers, how he uses case study guests who tell their own story so the proof speaks for itself, why his accumulated content library now answers sales objections before the first call even starts, and how matching his podcast format to his personality made consistency easy instead of forced. Philip also breaks down how he designs content specifically for white collar professionals and why audience awareness shapes everything he says and skips on his show. Want to turn your podcast into a client conversion tool without sounding like a salesperson? Listen to how Philip built his pipeline through conversations, not campaigns. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, guesting, audience building, and long-term podcast success. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Philip Jayhawk Chan: LinkedIn: https://www.linkedin.com/in/philipchan333/Website: https://www.lightspeedinvesting.com/YouTube: https://www.youtube.com/@lightspeedinvestingpodcastApple Podcasts: https://podcasts.apple.com/us/podcast/lightspeed-investing-podcast/id1753962250Spotify: https://open.spotify.com/show/6qPzhfg7XWizedEFcFn8moInstagram: https://www.instagram.com/philip_jayhawk_chan/

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in Charleston, SC on June 1st & 2nd? Visit: https://www.10xvets.com/events ____ John Lynch is the Founder of Imprimis Financial, where he advises business owners, professionals, and Service Academy graduates on asset management, estate design, and tax-efficient wealth strategies. After serving as a field artillery officer and company commander during the Gulf War era, he earned his MBA in finance from NYU and began his career at Barclays and First Union before launching his own practice in Charlotte. Over the years, John has been working alongside private banking teams supporting large estates while building a discretionary investment model focused on disruptive technologies. With a foundation in institutional finance and technical trading, he leverages AI tools to help clients refine their goals and implement coordinated wealth strategies. In this episode of the SABM podcast, Scott chats with John about: A Career Built on Reinvention: John shares his transition from Army leadership to institutional finance and ultimately building his own advisory practice. Managing Disruptive Technology Investments: How he evaluates companies like Nvidia and Tesla using both fundamentals and technical entry points to manage volatility. Using AI to Enhance Decision-Making: Leveraging artificial intelligence to analyze portfolios, compare insurance structures, and accelerate strategic planning. The Team-Based Wealth Model: Why high-net individuals need integrated advisors working together rather than operating in silos. Tax Strategy as Alpha: Creating value through liquidity management, estate design, and tax-efficient structures, not just investment returns.   Timestamps: 01:10 West Point to Army Career 02:56 MBA and Trading Roots 04:14 Building the Advisory Practice 05:36 Disruptive Tech Portfolio Model 07:49 How He Picks Entries 10:35 Ideal Clients and Service Grads 13:23 Ultra Wealth Team Planning 16:59 Using AI in Practice 22:04 Growth Goals and Legacy Shifts Connect with John: LinkedIn | John Lynch  jlynch@imprimis-financial.com  www.imprimis-financial.com  If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode. Subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to John for joining me this week. Until next time! -Scott Mackes, USNA '01  

Ever wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead of lighting you up, stay with me—this chat could be a game-changer. I've been where you are—juggling work, motherhood, and the dream of growing a business that allows you time and freedom. Over the years, I've seen a pattern: the most successful female entrepreneurs aren't just experts in what they do—they're utterly clear on exactly who they're here to help. In this episode, I'm unpacking the three powerful questions most people overlook, but which make all the difference when you want to really connect with your audience. Here's a taste of what I'll be asking—and why you'll want to tune in: Why is it so important to know what your dream clients themselves think their real problem is? (Hint: It's usually not what you think.) What do your clients truly want—beyond vague goals like “more clients” or “success”? I'll show you how to get specific and why that matters. How can you spot the difference between what your clients know they need help with, and the things they don't even realise yet? This is where your messaging really starts to connect. What simple tool have I used, and how can you quickly build a human, relatable client profile that makes writing content a breeze? If you're tired of guessing what to say, or you've tried all the posting and still feel invisible, this episode is for you. Let's make marketing feel simple (and effective) again. Listen in now! ………………………………………… Are you a woman in business? YOU'RE INVITED! JOIN She's The Business Community on Facebook and let's continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We'd love it if you'd give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she's passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

Send me a message Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem.If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ever come from it.This episode is a tactical, step-by-step walkthrough on how to identify your ideal audience and then post the right stuff to actually get business from social media in 2026.In this episode:The questions to ask yourself to nail down exactly who you should be posting forWhy most agents pick an audience that's way too broad (and why that kills their content before it ever has a chance)The one-sentence formula that turns a vague idea of your audience into a real person you can create forThe 6 content categories that give you endless ideas once you know who you're talking toHow to figure out which platforms your ideal client actually uses so you stop wasting time posting in the wrong placesWhy mistake-avoidance content outperforms almost everything elseThe mistake I made in my own business that cost me years of growth, and how to skip past itIf your social media isn't getting you clients, this episode is the fix. Take notes, do the work, and watch what happens.Get the Clients From Social Mini Course: (50% off): http://www.massiveagentsociety.com/course Use Promo code: PODCAST50***********************RESOURCES :Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notesMassive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsocietyManychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HEREPLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

If your pipeline is weak, it's easy to assume your messaging is the problem.So you tweak your positioning. Rewrite your offers. Refine your niche. Rework your elevator pitch.And still… no predictable flow of ideal clients.This episode breaks down why “fixing your messaging” is often the wrong focus and how it keeps you stuck in analysis instead of creating real opportunities.You'll learn how to tell if messaging is actually your bottleneck or if you're avoiding the real issue that drives pipeline growth.What you'll learn:Why “I need better messaging” is the most common (and misleading) diagnosisThe messaging refinement loop and how it delays revenueThe real reason your pipeline isn't convertingThe two factors that consistently create qualified client opportunitiesHow to diagnose: messaging problem vs. conversation problemWhen messaging actually does need fixing (and how to do it fast)A simple rule to stop overworking your messagingHow to start more client conversations immediatelyIf you've been stuck refining instead of landing new clients, this will help you redirect your focus and build momentum.Timestamps for Key Moments: [03:15] – Why consultants default to “I need better messaging” [08:20] – The messaging refinement loop and how it stalls your pipeline [14:10] – The real belief keeping you stuck (and why it feels logical) [21:30] – The 2 factors that actually create a consistent consulting pipeline [25:00] – How to diagnose: messaging problem vs. conversation problem [30:05] – When messaging does need fixing (rare, but important) [32:40] – The 90-minute messaging rule [34:50] – How to create more client conversations starting todayResources Mentioned:Companion Resource: Read Chapter 6 in Melisa's book, Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB Full Show Noteshttps://shownotes.melisaliberman.com/episode-268Want More?• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman• Get Melisa's Book: https://www.melisaliberman.com/book• Visit Melisa's Website: https://www.melisaliberman.com/ • Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In a commoditized industry, most insurance producers rely on their technical knowledge to win deals. But knowledge is no longer the differentiator - energy, conviction, and a hyper-specialized niche are. If you are still trying to be a generalist "lone wolf," you are capping your growth and leaving your clients at risk.My guests, Stephen Gingrich and Brandon Ernstes of Houchens Insurance Group, join me to discuss how their team-selling model has allowed them to write 10 times the business they did as individuals. We break down the "Starting Five" philosophy of agency growth, why young producers should never rely on relationships to win, and how niching down into the ESOP (Employee Stock Ownership Plan) market transformed them from "just another broker" into sought-after industry experts. We also discuss the power of building a brand on LinkedIn and why Brandon, a former skeptic, is now an inbound lead believer.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00) Sharing a Mic: Live from a Conference in Milwaukee(01:15) From Life Insurance to Benefits: Stephen's Design for Impact(03:10) The Science Experiment: Brandon's Path from Coal Mines to Insurance(05:12) The "Starting Five": Why You Need Different Skill Sets to Team Sell(08:15) Dropping the Ego: Taking a Short-Term Pay Cut for Long-Term Scale(11:00) Value Over Age: How Young Producers Win in the C-Suite(14:20) Energy is 80% of the Sale: Why Technical Knowledge Isn't Enough(17:35) The ESOP Niche: Why Ownership-Minded Companies are the Ideal Clients(21:45) Verticalization: Getting Young Producers Up to Speed 100% Faster(25:10) The Skeptic's Journey: From Content Doubt to Inbound Success(29:30) Why You Must Act Like a News Channel for Your Prospects(33:45) Major and Minor: The Blueprint for Scaling New Producers(37:20) Rapid Fire: 4:30 AM Routines, F45 Workouts, and 10X is Easier than 2XCONNECT WITH ANDY NEARY

Nichole Fecteau shares how consistency, authenticity, and community connection helped her build a thriving business from nothing into a powerful and purpose-driven success story that inspires anyone ready to take control.See article: https://www.unitedstatesrealestateinvestor.com/building-a-purpose-driven-business-born-from-sheer-survival-with-nichole-fecteau/(00:00) - Introduction to The REI Agent Podcast and Guest Nichole Fecteau(00:32) - Nichole's Entry into Real Estate After Life Transition(01:19) - Early Financial Struggles and Determination to Succeed(02:07) - Side Hustles and Doing Whatever It Takes to Survive(03:02) - Building a $16M Business Without Cold Calls or Ads(03:17) - Community Involvement as a Visibility Strategy(04:35) - Subtle Marketing Through Presence and Relationships(05:05) - Identity Shift from Stay-at-Home Mom to Breadwinner(06:51) - Discovering Independence and Personal Strength(08:04) - Balancing Multiple Roles and Personal Growth(09:42) - Targeted Mailbox Campaign Strategy Explained(09:56) - Cracking the Code with Expired Listing Mailers(13:24) - Removing Pricing Objections with Appraisals(14:21) - Teaching Agents Visibility and Lead Generation(14:35) - The Mistake of Inauthentic Community Marketing(16:41) - The Power of a Heart of Service Approach(17:16) - Life Outside Work and Passive Business Growth(17:30) - Pickleball, Networking, and Unexpected Opportunities(19:10) - Multifamily Investment and Family Living Strategy(21:01) - Creating Independence While Staying Close to Family(22:29) - Market Conditions and Local Real Estate Trends(24:15) - Comparing Regional Market Differences(26:40) - Managing Listings While Traveling Frequently(27:37) - Golden Nuggets for Agents: Niche, Authenticity, Consistency(29:34) - The Importance of Authentic Personal Branding(32:25) - Learning to Say No and Focus on Ideal Clients(35:53) - Favorite Book Recommendation and Personal Growth(37:48) - Where to Find Nichole and Final Thoughts(38:25) - Closing Remarks and Episode Wrap-UpContact Nichole Fecteauhttps://nicholefecteau.masiello.com/https://www.facebook.com/NicholeFecteauRealtor/https://www.instagram.com/nichole_fecteau_real_estate/https://www.linkedin.com/in/nicholefecteau/https://www.youtube.com/@nicholefecteauIf this story hit you, then take it seriously because success is not about doing more; it is about doing what actually works and sticking with it long enough to win. Visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

If you think sending fewer emails creates a better client experience, today's episode is going to challenge your mindset. I sit down with Alison Bell, a Hawaii-based family photographer who has built a six-figure business serving vacationing clients—with zero room for error and practically no opportunity for reshoots.We dive into what it really takes to create a seamless, high-touch client experience when your clients are traveling, time-constrained, and trusting you to deliver once-in-a-lifetime memories. Alison shares exactly how she uses automation, communication, and clear boundaries (hello, sunrise-only sessions) to create an experience that builds trust, eliminates confusion, and increases sales.Find It Quickly:00:24 - Meet Alison Bell01:24 - CRM Talk02:31 - Fast Response Wins05:18 - Sunrise Sessions Policy06:40 - Repeat Key Details09:36 - After Payment Onboarding12:11 - Prep Emails15:07 - Timing Automations17:06 - Gallery Reveal Process19:00 - Weather Boundaries22:04 - Inquiry Video Touchpoint23:12 - Product Videos Idea26:32 - Email Touchpoints27:42 - Inbox Overload Reality29:16 -Texting Before Sessions32:05 - Client Ghosting Horror Stories36:19 - Next Steps Email Framework44:53 - Video Alternatives To Calls46:58 - Pricing Prep Video StrategyMentioned in this Episode:Episode 211: Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellTave/VSCO: vsco.co/workspaceConnect with Alison:Website: alisonbellphotographer.comPodcast: Get Booked: A Photography Marketing PodcastInstagram: instagram.com/alisonbellphotog

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/In this episode I will talk aboutHow to get the right people to your webinarsConnect with Simone Linkedinhttps://www.linkedin.com/in/simone-vincenzi/Facebookhttps://www.facebook.com/simonegtexIGhttps://www.instagram.com/simonegtex/Twitterhttps://twitter.com/simonegtexTo become a GTeX Member, Apply here:https://gtex.events/call -----To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

I was asked a question in a recent live session that I think applies to every creative business owner. Whether you're service-based or selling products through stockists, does focusing on a specific ideal client actually matter if you don't control who buys from you? The answer might surprise you. It's not about demographics. It's about values. And once you understand that, everything can shift. Key Moments: [00:00] The question that started this conversation  [04:58] Why saying "everybody" was the worst answer I ever gave [07:25] Why demographics told me nothing, how i got specific, why my buseness then took off [15:40] Why this matters even more if you sell through stockists  [19:07] How to actually figure out who you're for Notable Quotes: "When you're for everyone, you're really for no one."  Philippa Craddock Resources Mentioned: Read: This Week's Full Journal Post Link: The Six Month Programme - The Bright Line Link:  The Base Note Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  Share Your Insights: Has this episode shifted how you think about your ideal client? I'd love to hear what resonated whether you're a service or product business. Please do drop me a DM on Instagram. I read every message however old the episode Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings, all designed to help you build your creative business around what you naturally do best. 

In this episode, Philippa breaks down how to build a true ideal client profile that goes beyond demographics and into the psychographics that actually drive buying decisions. She walks through how to identify your client's real problems, understand their motivations, and create messaging that resonates at every stage of their journey. If your marketing feels scattered or inconsistent, this episode will help you refocus with clarity and intention. Key Takeaways: [00:02:00] Start With the Problem [00:03:00] Internal Motivators Matter [00:04:00] Customer Journey Awareness [00:05:00] Addressing Objections [00:06:00] Creating Resonance In this episode, you'll learn: How to define your ideal client beyond demographics Why psychographics matter more than surface-level traits How to align your messaging with your client's stage of awareness How to use objections to strengthen your content How to create marketing that attracts the right audience Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/)to build your 90-day marketing plan with clarity. Links: Connect with me: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com

Step into Episode 206 of On The Delo as Delo sits down with Rick Miller of RLM Hospitality to talk about what really happens when a lifelong restaurant operator shifts from running the floor to helping restaurant groups understand their numbers. From growing up in Scottsdale and building his career in New York and Austin to returning to Arizona to launch RLM, Rick shares the experiences that shaped his views on hospitality, leadership, profitability, and quality of life.​This conversation goes deep on the realities many operators avoid: late P&Ls, weak AP processes, unclear prime cost, hidden third-party delivery fees, and the risks of running a business by just looking at cash in the bank. Delo and Rick also unpack restaurant culture, training, sobriety, and why cutting costs the wrong way can damage service and become “a formula to go out of business.” If you're a restaurant owner, operator, finance leader, or hospitality entrepreneur, this episode delivers practical perspective on building a stronger and more sustainable business.​Chapter Guide (Timestamps):​(0:16 - 2:15) Intro, the Foodist Awards, and Why Hospitality Community Still Matters​(2:26 - 5:24) Scottsdale Roots, New York City, and Falling in Love with Restaurants at Craft​(5:25 - 8:06) Austin, Big Restaurant Projects, Marriage, and Life Changes​(8:07 - 12:20) Hospitality Lifestyle, Drinking Culture, and Choosing a Better Path​(12:21 - 15:34) Leadership, Financial Knowledge, and Why Culture Drives Restaurant Success​(15:35 - 17:36) What RLM Hospitality Does and How Restaurant 365 Fits In​(17:37 - 20:13) Weekly Soft Closes, Prime Cost, and Getting Financials on Time​(20:14 - 21:58) Ideal Clients, White-Glove Implementation, and Restaurant Accounting Support​(21:59 - 26:00) Low-Hanging Fruit, Bad AP Processes, Profit Leaks, and Profitability Gains​(26:01 - End) Fit, Change Management, and Building Month-to-Month Client Partnerships​

Your podcast name is one of the first things your dream listener sees and it is doing one of two things right now. It is either telling her immediately that this show is for her or it is making her scroll right past. In this episode I am walking you through my three strategic approaches to naming a podcast and introducing you to a free tool I personally built to help you figure out which approach is right for your show.Whether you have not launched yet and you are stuck on a name, or you already have a podcast and something about your current name just feels off, this episode is going to give you a clear framework and a free resource to move forward.In this episode you will learn:The three strategic approaches to naming a podcast and when to use each oneWhy a keyword first name is the fastest path to being found by your dream listenerHow a branded and creative name can work beautifully with the right tagline doing the heavy liftingWhat a creative name plus keyword subtitle looks like and why it gives you the best of both worldsWhy your visual tagline on your cover art is a completely different job than your podcast nameTry NAMEWAVE. for free!NAMEWAVE. is my free podcast naming tool. You answer a few questions about who you serve, what outcome you provide, and your niche, and it generates strategic podcast name ideas using all three of my naming approaches. You will see results instantly and get your full personal results by email https://namewave.co/Connect with Pamela:Join 400+ other moms who podcast inside the FREE community: https://skool.com/podcasters/YouTube: https://youtube.com/@pamelakrista/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

If your inquiries feel inconsistent or you're attracting clients who aren't quite the right fit, it may be time to revisit who your ideal client is right now.In this episode, I'm sharing a coaching moment from inside the Branding Photographer Growth Lab and why this is one of the most overlooked growth strategies.You'll hear how my ideal client evolved from brand-curious beginners to established business owners who are ready to invest, and the simple research process that led me to rename my entire branding package.Download my Local Market Domination Checklist for Branding Photographers:https://angiemcpherson.com/localWant to become the go-to branding photographer in your market and book premium clients consistently? DM me “GROWTH” on Instagram for details on the Branding Photographer Growth Lab: https://www.instagram.com/angiejanine

What if just the 10 'right' people seeing your content could grow your firm faster than 10,000 random viewers? Growing an advisory firm doesn't always require reaching the largest audience. In many cases, the right audience—clearly defined and intentionally engaged—can be far more powerful than broad visibility.  Justin Brownlee has built a $500 million RIA serving just 75 households by targeting a specific niche and using LinkedIn with intention. In this episode, we break down how he created focused blog and podcast content for his ideal target client, strategically built a LinkedIn network inside target companies, and prioritized quality engagement over vanity metrics.  Listen in to hear why Justin focuses on revenue-per-client as a key business metric, how his fixed-fee model attracts high-net-worth clients while increasing asset consolidation, and how Justin weathered the challenging early months of business ownership on his path to success.  For show notes and more visit: https://www.kitces.com/482 

Are you struggling to find your ideal clients? Wonderingwhere your dream clients are actually hanging out—online or in real life?In this episode, I'm breaking down how to find your idealclients, where they're already spending their time, and how to connect withthem in a way that feels natural, aligned, and effective.If you've been posting on social media, trying to grow yourbusiness, and still feel like you're guessing… this episode will show you exactly where your dream clients are hiding—and why they haven't found you yet.I'm teaching you:Where to find your ideal clients online Where your dream clients are in real lifeWhy your ideal clients are already searching for the results you provideThe truth about visibility (and why it's not about beingseen—it's about being relevant)How your own life experience shows you exactly where your clients areWhy your dream clients are using AI tools like ChatGPT—but still need YOUYour dream clients are actively searching for help, answers, and transformation. The question is—are you showing up where they already are?If you're ready to stop guessing, start attracting yourideal clients, and build a soul-led business with purpose and impact—this episode is for you. And if you don't yet know who your ideal client is, golisten to Episode 40 where I break it all down step-by-step.Ready to discover your purpose and turn it intoincome? missytolley.comBecause your dream clients are out there…and they're waiting for you to show up.#FindYourIdealClient #DreamClients #AttractClients#OnlineBusinessTips #SpiritualEntrepreneur #SoulLedBusiness#PurposeDrivenBusiness #WomenInBusiness #CoachingBusiness #BusinessStrategy#ContentMarketingTips #VisibilityStrategy #EntrepreneurLife #WorkFromHomeWomen#MompreneurLife #PurposeToProfit #SpiritualGrowth #AlignedBusiness #TheSpiritualCeo #TheSpiritualCEOPodcast #MissyTolley#PodcastMarketing #SmallBusinessTips

Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth. 00:00 Why Marketing Strategy Still Fails 02:30 Ideal Clients, Positioning, and Growth 04:21 Strategy First in a Day 09:33 Who It's For and How to Get Started Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you'll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple's decision. In this episode you'll learn ·      How to sell from the intersection of sales and psychology·      9 core desires pushing consumer purchases·      4 most common triggers for couples·      How to incorporate these into your marketing and sales efforts

Many private practice owners, whether you're a dietitian, therapist, or service-based provider, feel like they're doing everything right with their marketing but still struggle to get more clients and build a steady client load. You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it's that your marketing is speaking to the "wrong version" of your ideal client.In this episode, we break down how to spot the difference between clients who stay and clients who don't, and how that one shift can completely change how you grow your private practice.Listen in to learn:Why your practice feels harder to grow than it should, even when you think you've identified your ideal client.How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175   Click here to send Kathy a text message about this Episode

If your sales calls feel like you're dragging people across the line to save their own lives, you're attracting the wrong client. In this episode, Chad breaks down the difference between the pain point driven client and the ROI driven client, why speaking to rock bottom is quietly killing your retention and close rate, and how raising your own standard as an athlete is the fastest way to call forward the client you actually want to coach.   Follow Us: Chad: https://instagram.com/chadmorganfit Caroline: https://instagram.com/carolinebiddle_rd Beyond Built: https://instagram.com/beyondbuilttraining Apply for Coaching: https://beyondbuilttraining.com

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So many wedding photographers and filmmakers believe there's a ceiling on their income.That $7,500 packages are “just how it is.”That planners are gatekeepers.That luxury clients aren't for them.In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.But the real shift wasn't just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today's luxury wedding market.Here's the truth: you can only win if you decide to GO FOR IT.There is no ceiling.You are more capable than you think.The question is… are you ready to move?

SHOW NOTES: ⁠⁠https://www.haileyrowe.com/findJoin my free Facebook community for business support & to connect with other health coaches: ⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠Facebook: ⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠Instagram: ⁠⁠https://www.instagram.com/hailey_rowe⁠⁠Twitter: ⁠⁠https://www.twitter.com/hailey_rowe⁠