Podcasts about ideal client

If you've ever felt like your messaging is a little “off,” or like you're attracting people who aren't quite the right fit for your offers, this episode is going to give you the clarity you didn't know you needed.I'm sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.In this episode, we're talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.I'm sharing this now because I just had a huge reminder of this myself.While working on the sales page for this year's Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren't even my ideal clients. And that realization led to a total shift in how I'm thinking about my messaging, my audience, and who I want to call into the room.So I'm bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.In the episode, I walk you through:Why your ideal client is more than just their problem and desired outcomeThe 3 key layers that determine whether someone is actually the right fit for your workHow I reconnected to my ideal client while planning a major live eventWhy trying to “get” the wrong people to want your offer is a waste of your geniusThe energetic mismatch that happens when you're creating from misalignmentWhy transformation-based businesses only thrive when they attract transformation-ready clientsThis episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.Whether you're feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one's for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you're struggling to manifest ideal client relationships consistently, it's not your offer—it's your subconscious agreements. In this episode, I uncover the hidden rule you're unknowingly following that's keeping the wrong people in your orbit. To manifest ideal client results faster, you need to break from the energetic agreements tied to your past identity. Why […] The post Manifest Ideal Clients Faster: The Hidden Rule You're Breaking appeared first on The Successful Mind Podcast.

There is a new look to The Bookkeepers' Podcast as Jo and Zoe share their real life stories to tackle a common challenge many aspiring bookkeepers face: how to start a virtual bookkeeping practice from home—particularly after facing redundancy. Drawing from their own experience and real-life questions from their Facebook community, Jo and Zoe walk through the essential steps needed to set up a compliant, confident and client-ready bookkeeping business. From choosing your business structure and securing AML supervision to creating engagement letters and setting prices, this episode is packed with foundational advice for new and returning practice owners. Jo shares her personal story of being made redundant and how that pivotal moment led to building a practice that aligned with her lifestyle and values. Zoe explores the mindset shifts required to move from an employee mentality to business owner confidence, especially when it comes to pricing and valuing your expertise. The conversation also unpacks the pitfalls of hourly pricing, the emotional impact of redundancy, and the need to invest in yourself and your business. Whether you're at the beginning of your journey or considering a refresh, this episode will help you lay the right foundations. You Will Learn: Why redundancy can be a powerful catalyst for starting your own practice. The essential legal and regulatory steps to set up a bookkeeping business. The mindset shift from employee to business owner. Why pricing by the hour is outdated—and what to do instead. How to build confidence, even when you're feeling uncertain. The importance of identifying your ideal client early on. 00:00 - Intro: How to Start a Virtual Bookkeeping Practice 00:17 - Starting a Business After Redundancy 07:29 - Step-by-Step: Setting Up a Bookkeeping Business 12:04 - Do You Need a Solicitor for Contracts? 14:01 - Ideal Clients and Choosing Your Services 15:54 - Pricing Lessons from Bridesmaids' Dress Alterations 18:59 - The True Value of Your Time at Work 22:49 - What's the Minimum You Should Charge as a Bookkeeper? 26:07 - Why Hourly Rates Hold You Back ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Host: Kelli Hayes SmithPodcast: Social TakeoffKeywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation✈️ Episode Summary :Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.”

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views.We break down:Why trends matter for visibility

3 big ideas discussed in this episode: BIG IDEA #1: The Power of Finding Your Niche – Why trying to serve everyone leads to burnout and ineffective marketing. Munira explains how identifying a niche not only positions you as an expert but also attracts the right clients effortlessly. BIG IDEA #2: Your Ideal Client Holds the Key to Your Growth – Understanding your audience's pain points and desires allows you to create messaging that resonates deeply, making your marketing more effective and conversion-driven. BIG IDEA #3: Leverage Other People's Audiences (OPA) to Build Authority and Visibility – Instead of struggling to grow an audience from scratch, Munira reveals how guesting on podcasts, speaking on other platforms, and collaborating with established communities can skyrocket credibility and attract high-quality leads. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

00:00 - He Is "Technically" A Doctor02:03 - Are These Desi Health Myths True Or False?12:41 - Gym Myths - Debunked21:01 - The Worst Pet Peeves In The Gym!24:51 - Giving People Feedback On Bad Form - Yes Or No?29:21 - Do Poor Coaches Give The Same Template For Everyone?33:59 - Has Social Media Improved People's Fitness Knowledge Or Made It Worse?38:29 - The Zoe Sugar "Tracker"...!43:07 - Biggest Misconceptions About Online PTs45:54 - Catering For Vegan/Carnivore/Random Diet People50:38 - Removing The "Skinny" Build To Gain A Better Body52:46 - Needing To Look The Part As A PT55:19 - Has Gymshark Declined In Quality Over Time?01:01:21 - Handling Bad Form In Customers & The Ideal Client?Follow RV Fitness on Instagram: https://www.instagram.com/dr_rvfitness/Follow Us On:Tik Tok - https://bit.ly/indy-and-dr-tik-tokInstagram - http://bit.ly/indy-and-dr-instaFacebook - http://bit.ly/indy-and-dr-facebookSpotify - http://bit.ly/indy-and-drAlso available at all podcasting outlets.

Are you struggling to figure out exactly who your business is meant to serve? Do you feel overwhelmed by all the advice and options, worried that you'll cast your net too wide—or worse, end up working with clients who just aren't the right fit for you? You're not alone, and today's episode of "Starting a Business Simplified" is precisely what you need. In this episode, join host Suzy Wraines as she demystifies one of the most common hurdles for new entrepreneurs: identifying your ideal client. Suzy shares actionable insights, relatable examples, and a simple framework to help you pinpoint your perfect client—the kind of individual or business who will benefit most from your solution and make your work feel rewarding. Whether you're dreaming about leaving your healthcare job to start your own business, or you're already in your first few years struggling to build a solid foundation, Suzy walks you through the process step-by-step. She offers clarity, encouragement, and practical advice you can put to work right away. The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #120 Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Everyone in the wedding industry wants to level up their business. So it's not a matter of if, it's more how. How do you pick the right kind of client? How do you align yourself with the right kind of professional in your network? How do you prioritize all the different tasks that need to be done as the boss? How do you allocate your time, money, energy, and resources to get from where you are to where you want to be?Today I bring on my friend and client Julian Leaver, to talk about his journey over the last decade building a wedding business that targeted very specific ideal clients in three distinct phases as he grew his company.We dive into:What kind of ideal client he started with when his business got goingWhen he knew that it was time to level upWhy he chose to pursue a safer path with more steps rather than make big leapsHow he found that fast is slow and slow is smooth when it comes to elevating your brandIf you're looking for real talk about what it's like to level up your business from someone who made the moves over the last decade, this is a conversation you don't wanna miss.

Listen to the podcast: https://pod.link/1493136789Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.Topics covered in this episode: Starting a mobile practiceTransitioning to vet officesOpening a brick and mortar officePros and cons of different practice modelsMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

285: The Top 5 Profit Drains in Your Interior Design Business   Welcome to the podcast! Today, we're diving into the five biggest profit drains that can silently sabotage your interior design business. If you've ever wondered where your money is going or why your profit margins aren't where they should be, this episode is for you. Grab a pen and paper—because you'll want to take notes on how to boost profitability and take control of your money management starting today.  Topics Mentioned: Pricing   Financials  Ideal Client  Managing Cash Flow Effectively  Key Thoughts:  You cannot sell more of something at a really bad price and continue to make money, a bad price is a bad price.  Michele Williams    An ideal client is somebody who has the same value statements that we are coming in with as the company and there's a value continuance between us and that client.  Michele Williams    The more we're fighting people, processes, or not knowing what the numbers are, the more it's going to cost us the profits and the money, but also the profitability of peace in our lives.  Michele Williams    Know how money comes in, know how revenues are recognized, know how profit is recognized, and know when you need those funds.  Michele Williams    Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions Metrique Solutions - Free Month Promo Code How to Build, Manage, and Execute on a Business Strategy course beginning August 2025 sign up now! Profit First by Mike Michalowicz

In this episode, I delve into the emotional aspects of the fear of losing clients. We'll discuss recognizing red flags, prioritizing yourself and your needs, and clearly defining the type of clients you want to work with. I'm also sharing personal experiences and at the end, I'll provide you with a handful of actionable steps to help you identify your ideal clients. By doing so, you can be sure your work aligns with your values, ultimately leading to more satisfaction and success in your professional life. 00:32 The Emotional Side of Losing Clients 01:46 Personal Experiences and Lessons Learned 03:28 Finding Clarity and Defining Your Ideal Client 05:10 The Importance of Values in Client Selection 12:23 Practical Steps to Attract the Right Clients Resources Schedule a Strategy Call today Free Interactive Guide: “12 Simple Tweaks to a Clearer Client Contract” Get on the Waitlist for the 8-Week Contracts Course >>>  Hi! I'm Sheila, your guide to a Joyful and Thriving™ creative life! I have lots of titles: attorney, social worker, coach, consultant, keynote speaker, educator. And while I'm proud of those titles, I am a human first and a title second – just like you. I want to help you reset expectations, set boundaries, and make aligned decisions, so you can streamline and focus your energy on the people, projects, and pay that actually matter to you.  Instagram: @sheilamwilkinson | LinkedIn Rate this podcast/episode on Apple Podcasts, or leave feedback here, and be sure to leave me a voice note with a question for me to answer in a future episode!

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.Timestamps:(0:00) - Intro(1:44) - Can "Anyone" Can Be a Coach?

Struggling to close leads or wondering why your sales system isn't working? In this episode of The Dickie & Donny Show, BOP Business Coaches Shawn “Dickie” Stinson and Brandon “Donny” Gray break down what it really takes to build a reliable, repeatable sales process that works. From managing expectations to nurturing trust across regions and industries, you'll walk away with practical strategies to sharpen your system and stop letting leads go to waste. LISTEN now and learn how to turn every lead into a loyal customer—on purpose. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you're trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients."I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica HayesResourcesErica and Jon's ResourcesV-FlatsWhy You Should Listen:Learn innovative strategies to improve your brand photography planning and execution.Discover how flexible pricing can tailor to diverse client needs.Understand the balance between creativity and business in a successful partnership.Hear real-world examples of optimizing photography for client success.Gain insights into managing content creation and staying connected with your audience.Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.(00:00) - 60 (01:28) - Pre-Production and Planning Process (01:52) - Client's Ideal Client and Brand Message (02:54) - Challenges and Learning from Failures (05:51) - Understanding Client Needs and Feedback (11:49) - Dynamic Work Split Between Erica and Jon (16:58) - Pricing Model and Custom Quotes (21:34) - Understanding Value Add Services (22:28) - The Importance of Image Licensing (23:41) - Managing Additional Expenses (24:08) - Building a Pricing System (24:49) - Set Building and Location Sourcing (28:22) - Content Creation Challenges (34:16) - Future Goals and Podcast Plans (36:58) - Outsourcing and Team Building (39:15) - Conclusion and Resources

LinkedIn is a powerful tool for your business–but only if you use it properly. Today's guest will show you how to make the most of this platform with authentic, non-spammy connection strategies.  Colin Hirdman started his first business a week after graduating from college with no background in business or marketing. He's the co-founder of Monkey Island Ventures, along with two of his childhood best friends. Over the last 18 years, they've built over a dozen software and service businesses. Their newest venture, Rainmaker, helps people in sales roles build their network, leads, and sales through LinkedIn. The LinkedIn Philosophy There are three components for success on LinkedIn. The first piece is philosophy. You need to be authentic and genuine. Speak to people with a conversational tone. The second aspect is approaching it with an educational mindset, because no one wants to be sold on LinkedIn. Jumping right into sales tactics doesn't work. Focus on building relationships, not pitching meetings. Lastly, try to understand the pain points your prospects are experiencing. What do they want to be educated on, and what can you teach?  Grow Your Audience The easiest way to build an audience on LinkedIn is to identify your ideal client profile and use Sales Navigator to find people who meet that criteria. Another option is to attend LinkedIn events in your industry. Start building a prospect list of people who are participating in those events. You can also use influencers as a proxy: if there's someone in your niche with a large following, reach out to them for a connection. If their connections are open, you'll be able to see them in Sales Navigator. The final step is to create proactive connection campaigns. In Colin's business, they connect with 25 people a day, Monday through Friday, which works out to 500 connections per month. Out of those, around 20-25% will connect back. If a prospect doesn't connect within 30 days, they withdraw the invite and then re-invite those people at a later date.  Enjoy this episode with Colin Hirdman… Soundbytes 9:30-10:01 “We came up with the five F's, which are freedom, finances, friendship, family, and fun. And those are the five F's that the three of us live by. I would highly recommend, if you have someone as a business partner that you can just innately trust and rely on to go through the ups and downs of what it's like being in business…I highly encourage you to do that, because when you're doing it all yourself, it can be lonely at the top.” 13:27-13:46 “LinkedIn is incredibly powerful because it's the only business social network out there. It's growing like crazy. Everyone's trying to crack the nut of how you leverage LinkedIn, but you have to approach it still in wanting to build relationships, and having that educational mindset is absolutely paramount.”  Quotes “Nobody wants to be sold on LinkedIn.” “Everyone is trying to crack the nut of how you leverage LinkedIn, but you have to approach it still in wanting to build relationships.” “If you approach LinkedIn the right way, that's where you can have a lot of success.”  “The messages that you are sending should not be salesy in any way. It should be providing value. It should establish you as a thought leader.”  Links mentioned in this episode: From Our Guest Website: https://www.rainmakergrows.com/ Connect with Colin Hirdman on LinkedIn: https://www.linkedin.com/in/colinhirdman/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Today, I am diving into how I fill my programs without launching consistently. I will be sharing the exact strategy that I am using right now and give you tips and advice on how you can create more sales in your business. Topics we cover include:  Create an offer that sells Where Do You Want Your Client to Achieve? Who is your Ideal Client?    And so much more!    Times to check out: (8:30) Creating offers that help others (14:00 What transformation do I want for my client (24:10) Communicating with clients (31:15) What's next?      FREEBIES: Create Your Program that Sells in 3 Easy Steps (free guide) https://melissalincoaching.lpages.co/2024-create-your-program-that-sells-fcm     Quiz: Your Next Business Strategy: https://www.themelissalin.com/quiz   WORK WITH MELISSA: Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist! The Fierce Business Academy: https://www.themelissalin.com/academy  The 6 Figure Fierce Business Mastermind: https://www.themelissalin.com/mastermind  The Caption Capsule https://www.themelissalin.com/captioncapsule   Promo Code: PODCAST to save $$$ on The Caption Capsule!   Find me on social media for more daily content!  Instagram: https://www.instagram.com/the_melissalin/ Facebook: https://www.facebook.com/melissa.lin.180410 Facebook Group: https://www.facebook.com/groups/fiercebusinessbabes/ Fierce Business Academy: https://www.themelissalin.com/academy  

Bestie, let's talk about real connection — the kind that brings your dream clients straight to your inbox (or listing appointment

Nicole Gopoian Wirick is the President of Prosperity Wealth Strategies, an RIA based out of Michigan that oversees $70 million in assets under management for 40 households. What's unique about Nicole is how she hired a branding consultant early on to develop a clear brand identity that reflects her financial planning philosophy and resonates with her ideal clients. This brand now acts as a filter for deciding which marketing opportunities are worth pursuing, helping her stay focused and aligned. Listen in as Nicole shares how she developed a distinct brand identity by first exploring her ideal lifestyle and values, leading to a “brand DNA” that shapes everything from her marketing to her client experience. She explains how this branding attracts clients seeking deep financial planning around estate and legacy issues, and how she built trust and referrals by nurturing relationships with centers of influence and delivering personalized, planning-led advice. Nicole also reflects on evolving her brand as she grows her team, presenting recommendations through client-friendly summaries, and staying motivated during her transition to independence by focusing on meaningful progress over metrics. For show notes and more visit: https://www.kitces.com/436

Have you ever stopped to think about whether your website's "About" page is really working for you? In today's episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an "About" page should do more than just list your accomplishments; it should speak directly to your ideal clients, addressing their needs and highlighting your unique journey. Lori shares her straightforward approach to crafting an "About" page that truly resonates. She talks about starting with a hook that grabs your client's attention, sharing a story that they can relate to, and wrapping up with a call to action that encourages them to take the next step. It's a whole new way to look at your "About" page through new eyes. By being genuine and focusing on what your clients are looking for, you can build trust and turn casual visitors into loyal clients. If you're ready to give your "About" page a makeover and make it truly effective, you won't want to miss this conversation! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Welcome back to Small Business School! In this episode of business builders, I'm diving into something that every business owner needs to check in on from time to time—whether your current clients still align with the business you're trying to build. It's normal for your vision, capacity, and values to evolve as your business grows. So let's talk about how to make sure your messaging, offers, and boundaries are working for you—and not attracting clients that drain your energy. It's time to reconnect with the people you actually love serving.Key topics covered:How to know when your current clients or customers are no longer the right fitWhy evolving as a business means your ideal client might change tooA four-step process to realign your business with the clients you want to serveHow to update your messaging and offers without pushing the wrong people away harshlyChallengeList your top 3 favorite clients or customers.Write down what they have in common—what made working with them enjoyable, energizing, or aligned?Audit your current marketing. Look at your website, social media, or email copy and ask: ➤ Is it speaking directly to the type of client you want more of? ➤ Are you unintentionally attracting the wrong people?Make one change this week.Choose one small but intentional change in your messaging or offer that better aligns with your ideal client going forward.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

On the real estate roller coaster? In this episode of Manifesting in Real Estate, we're diving into how to create a constant flow of ideal client referrals and consistent closings—without hustle or burnout. I'll share powerful energetic rituals for Realtors like daily name-writing, referral affirmations, and visualization, paired with strategic money-making activities that keep you top of mind and fully booked. Whether you're in a slow season or scaling up, these tips will help you stay magnetic, aligned, and wildly referable. Want to get to your next level in real estate? For private coaching, email hello@commissionqueen.com

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis delves into the important distinction between finding clients and attracting them. She shares her insights on strategies for transforming scattered lead generation efforts into a powerful attraction model. Discover how to leverage your existing network and become more precise in defining and reaching your ideal clients. _______________________ Connect with Lady Jen Connect and Schedule a Strategy call at https://supportfromjen.com/ YouTube: https://www.youtube.com/@LadyJenDuPlessis Free Gifts: https://jenduplessis.com/gifts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Continue the series on CREATING YOUR OWN ECONOMY with this stimulating conversation with Chris Williams where we discuss how to attract ideal clients in any economy. Key Topics What does it mean to create your own economy? What is the most important step in attracting ideal clients in a contracted market? What is the fastest way to financial growth in a “decision-hesitant” buyer? The 4 steps you can take to increase sales THIS WEEK Join Chris' upcoming virtual training https://chriswilliams.kartra.com/page/success And The Holistic Coaches Success Starter Kit https://chriswilliams.kartra.com/page/SuccessStarterKit

In this episode of "The Free Lawyer," host Gary welcomes Melanie Lippman, a New York-based image coach and personal branding strategist. Melanie discusses her transition from a corporate executive to her current role, emphasizing the importance of personal branding, self-trust, and visibility for lawyers. She highlights common challenges attorneys face, such as self-doubt and perfectionism, and offers strategies to build confidence and a personal brand that aligns with their authentic selves. The conversation also covers the significance of a strong LinkedIn presence and the evolving landscape of the legal profession post-pandemic.Melanie Lippman is a New York-based Image Coach and Personal Branding Strategist who helps attorneys and law firms transform their lawyers into high-profile rainmakers through strategic visibility and executive presence.With 10 years as a corporate executive and trainer, Melanie understands the power of positioning and influence. She works with top firms—including Ropes & Gray, Pillsbury, and Cantor Colburn—to ensure their attorneys stand out as trusted industry leaders. Through a strong personal brand, she helps lawyers build credibility, attract high-value clients, and establish authority on LinkedIn, speak on panels, and create content that drives business growth.With a background as a stylist turned neuro-coach, Melanie teaches attorneys how to align their presence with their expertise—so they are seen, heard, and recognized as leaders in their field.Understanding Neuro Coaching (00:03:50)Influence of the Past (00:05:42)Building Self-Trust and Visibility (00:06:50)Overcoming Mental Blocks (00:08:02)Second Guessing and Self-Doubt (00:09:44)Creating a Personal Brand (00:13:32)Authenticity in a Conservative Profession (00:16:17)LinkedIn as a Personal Branding Tool (00:18:22)Importance of Personal Connection (00:19:11)Mistakes Lawyers Make on LinkedIn (00:20:30)Building a Personal Brand (00:22:21)Overcoming Self-Promotion Fears (00:24:00)Quiet Excellence in Female Attorneys (00:24:41)Shifting Focus to Client Service (00:25:20)Impact of Remote Work on Professional Presence (00:28:10)Cost of Inconsistency in Branding (00:29:48)Evolving Importance of Personal Branding (00:32:35)Ideal Clients and Their Needs (00:35:00)First Steps to Building a Brand (00:37:29)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Because the bar isn't ‘good.' The bar is ‘excellence'.The bar is greatness. The bar is undeniable crazy insane stupid success and money flowing at all times. You need strategic depth, precise language, and a replicable system that educates and sells at once.You want to acquire clients who respect the depth and quality of your work. But here's why that hasn't happened consistently: Because your messaging is still being created from content calendars, not from conversion psychology.

Episode Highlights▶ Why you must develop boundaries within yourself first▶ How flexibility is important, but boundaries must be maintained▶ Why a tight container is essential for effective coaching▶ Why you are not obligated to serve every client that comes your way▶ Trust your intuition when deciding to work with clients▶ How the best outcomes occur in a co-creative relationship with clients▶ Your unique medicine is what attracts ideal clients▶ Start from within to establish your boundaries and worthBeth Weinstein's Links & Resources▶ Free Training: “How to Bring Psychedelics Into a Business”: https://bethaweinstein.com/psychedelics-in-business/▶ Join Beth's Business Coaching Mastermind Program: https://bethaweinstein.com/mastermind▶ Beth's other Business Coaching Programs: https://bethaweinstein.com/services▶ Beth's Instagram: http://instagram.com/bethaweinstein▶ Beth's Facebook: https://www.facebook.com/bethw.nyc & https://www.facebook.com/BethWeinsteinbiz▶ Join Beth's free Psychedelics Facebook Community: https://www.facebook.com/groups/PsychedelicsandSacredMedicines▶ Various Psychedelic Training Programs and Resources: https://bethaweinstein.com/resources Download Beth's free trainings here: Clarity to Clients: Start & Grow a Transformational Coaching, Healing, Spiritual, or Psychedelic Business: https://bethaweinstein.com/grow-your-spiritual-businessIntegrating Psychedelics & Sacred Medicines Into Business: https://bethaweinstein.com/psychedelics-in-business▶ Beth's Coaching & Guidance: https://bethaweinstein.com/coaching ▶ Beth's Offerings & Courses: https://bethaweinstein.com/services▶ Instagram: @bethaweinstein ▶ FB: / bethw.nyc + bethweinsteinbiz ▶ Join the free Psychedelics & Purpose Community: / psychedelicsandsacredmedicines

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine. Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference. BUILDING RELATIONSHIPS THAT LAST Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving. Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more. Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience. CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth. I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically. Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently. CRAFT YOUR UNIQUE STORY Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you've faced not only humanizes you but makes you more relatable to your audience. People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative. In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand. If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.

Are you a new business owner waiting to launch your business until you have the "perfect" website? This episode is just for you! Lori addresses the belief that new business owners need a "fancy, expensive" website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page website that effectively communicates your message, captures email addresses, and facilitates client contact.  Lori emphasizes the importance of focusing on client engagement, refining messaging, and building cash flow. She also highlights the value of testimonials, contact forms, and understanding one's ideal client. The episode serves as a practical guide for efficiently launching a business without unnecessary expenses. Grab the free One-Page Website Checklist and learn exactly what to include (and what to skip) to launch a simple, client-attracting site that gets results - fast. Click HERE for the checklist!  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

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This is Brant Wichman who has run a successful high-end landscape construction company in Lincoln Nebraska for the past 14 years. As a contractor he interacted with customers each and every day and kept thinking that there has to be a way to help contractors know their client better before they step foot on their property. A reverse Angie, a reverse BBB.... something. One day he took a leap of faith and took the blue collar mentality to tech country and started to develop this app for contractors. A few years later Customer Insight NOW was born.  A fast and easy-to-use software that allows a contractor to look up critical information on their client before they even step foot out of their trucks!! Ability to pay, Credit Score, disposable income, and more is what you will get with this!! All for less than 10 bucks. If you are in sales, you know that there are many ways to pitch or sell a client.... but if you knew who your client was before you got out of your truck.... Game Over! Check out their website at https://www.customerinsightnow.com/?aff=diGs0zKL78zS

In this episode of This Daring Adventure podcast, I interview special guest Krasi Henkel, principal broker and owner of Properties on the Potomac in Northern Virginia. Krasi shares her inspiring journey into real estate, her strategies for impeccable service, and her insights into the importance of mindset in both her personal life and professional career. She also discusses her dedication to her horses, her blogs, community involvement, charity work, and training her agents to prioritize client relationships and satisfaction. Key Moments:00:37 Introducing Special Guest: Krasi Henkel01:50 Krasi's Early Real Estate Journey04:51 Transition to Real Estate Career07:21 Founding Properties on the Potomac09:05 Client-Centric Real Estate Philosophy16:04 Ideal Clients and Specialized Services23:45 Mindset and Training for Success28:53 Overcoming Challenges in Real Estate30:11 Maintaining a Positive Mindset31:25 The Importance of Showing Up32:11 Connecting with Clients Beyond Technology34:52 Navigating Real Estate Markets38:21 Blogging as an Artistic Outlet44:21 Community Involvement and Sponsorships52:58 Facing Fears and Trusting YourselfTo learn more about Krasi:Homes for Sale in Northern Virginia, DC, & Maryland | Properties On The Potomac, Inc.Blog: thefrontpageofstyle.comInstagram

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Running a successful financial advisory firm isn't just about growing your client base—it's about attracting the right clients. In this episode, I sit down with Maddy Roche to explore the power of intentional prospecting, refining your ideal client profile, and creating a process that makes client acquisition smoother and more fulfilling.

Have you ever been so overwhelmed that even choosing an outfit felt like climbing a mountain? In this vulnerable episode, I'm sharing my recent journey through a personal crisis that left me in fight-or-flight mode – and how the simple act of getting dressed became a powerful metaphor for the connection between inner faith and outer expression. What happens when a professional stylist can barely get dressed? Truth bombs about authentic presence and attracting your ideal clients, that's what. What you'll learn: The inside-out approach to confidence that works even when you're struggling How spiritual anchors like worship, prayer, and Scripture became my lifeline Why having a "right now body" wardrobe saved me during my darkest days How my personal valley led to creating the SHINE framework The powerful connection between your inner faith, outer appearance, and client attraction Whether you're a speaker, content creator, or ministry leader, this episode reveals why authentic alignment between your faith and your platform presence is the true secret to attracting your ideal clients. Tune in and discover how my closet crisis became the catalyst for your client connection! Ready to align your faith, appearance, and platform presence? Here's how we can continue the conversation:

Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast, I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients.We're diving into why quizzes outperform traditional lead magnets, how to craft engaging quiz questions that segment your audience, and the exact steps to turn quiz takers into paying clients. Whether you're a family photographer, service provider, or digital product creator, this episode will help you simplify your lead generation strategy and build a quiz that works for your business.If you're ready to attract the right leads, personalize your marketing, and grow your email list with ease, tune in now!

Fill out this application to apply for 1:1 coaching in 2025!On Episode #160, I'm sharing a piece of a coaching session I had with Christian dating expert Olivia Diaz. She wants to start a podcast, and we focused on the fundamentals of narrowing down her niche and identifying her target audience.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

As a therapist, learn how you can come from your alignment to find your ideal clients. Marcel shares how you can adapt marketing best practices so that they work for you rather than you working for them. When you are in your alignment, you are authentic. Authenticity has an incredible amount of power. By using messaging that comes from your alignment, you can find clients that are the best fit. You are working with clients who have been looking for you and are so happy to have found you.

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator. On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?" Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others. She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun. SHE FOLLOWED ME I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline. We still talked and laughed. She had new songs to request, and I still got it wrong. Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well. That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile. That's what can happen when you share yourself with your listener. DON'T SHARE TOO MUCH On the other hand, it can be dangerous when you share too much. Don't share you address or the school of your small children. You don't want to share when you are going on vacation and won't be home. Avoid sharing anything that could make you vulnerable. Most people in the world are nice. They have no ill will against you. However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are. You don't want to live in fear. But you also don't want to leave yourself exposed. I DIDN'T MEAN TO SHARE MY BABY It happened to me when we were having our first child. I was working at the Top 40 station at the time. My wife and I were expecting our first baby. She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting. That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful. Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room. Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby. It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator. Trouble was averted. But it was a little crazy that she even knew where we were. 2 LADIES TALKING SEX It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content. One year a Podcast Movement, Dave Jackson from the School of Podcasting and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us. They had recognized us and had questions about their podcast. The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases. The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases. Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm. Use good judgement. SHARE YOUR BRAND So, what do you share and how much? Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do? Write all of it. Then, find the pieces of that origin story that support your brand and your foundational principles. Demonstrate what you stand for and what you stand against. Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand. I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered. You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology. On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there. It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home.  Use common sense about what you share. Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger. Share to build the brand and attract your ideal clients.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

This week Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. The speaker emphasizes the need to align marketing, branding, and lead generation strategies with the business's unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Highlights from this week's conversation include:Lockwood's Background and Journey (0:46)Vincimus Capital Overview (2:09)Democratization of Private Markets (3:51)Transition to Private Equity (4:52)Influence of Shackleton's Endurance (7:43)Current Market Opportunities (8:40)Criteria for Ideal Clients (14:26)Opportunities in Larger Investments (17:09)Slow Dating in Manager Selection (20:26)Evaluating Deal Opportunities (22:07)Insider Segment: SVB's Approach to Innovation (26:10)Diversification in Venture Capital (31:07)Investment Buckets (36:02)Philanthropy in Wealth Management (39:00)Fund Manager Dynamics (41:55)The Importance of Patience in Investment (46:28)Connecting with Contacting Vincimus Capital and Final Thoughts (48:22)Vincimus Capital is an investment platform and community founded upon shared values and trusted relationships. As a team of capital allocators, we seek to deliver risk-adjusted returns that support the present and future needs of the values-aligned families we serve. Learn more: https://www.vincimus.com/Silicon Valley Bank (SVB), a division of First Citizens Bank, is the bank of the world's most innovative companies and investors. SVB provides commercial and private banking to individuals and companies in the technology, life science and healthcare, private equity, venture capital and premium wine industries. SVB operates in centers of innovation throughout the United States, serving the unique needs of its dynamic clients with deep sector expertise, insights and connections. SVB's parent company, First Citizens BancShares, Inc. (NASDAQ: FCNCA), is a top 20 U.S. financial institution with more than $200 billion in assets. First Citizens Bank, Member FDIC. Learn more at svb.com.Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we've been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won't want to miss this episode—Chris has a unique ability to help you make an impact! WATCH ON YOUTUBE: https://youtu.be/QXZ2xPOWc-I   POWERED BY:  JOIN mya! joinmya.com   FOLLOW CHRIS SULIMAY! Instagram: https://www.instagram.com/chrissulimay/  Website: https://sulimayproductions.com/    GIFTS GET A FREE SOCIAL MEDIA [CTA] AUDIT https://joinmya.com/social-media-audit    GET A FREE AUDIT OF YOUR WEBSITE https://joinmya.com/sticky-website-audit    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    SPONSORS Join the PBA: https://www.probeauty.org/    Join the ‘Smarter Room' Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/    Qnity's “The Fill” Conference Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

 Building strong client relationships often starts with focusing on a particular client base.   However when you work with clients who influence others in their family or community that can help grow your practice organically.   On today's show, we talk with Dawn Plotts.   Dawn is an Integrative Health Practitioner with a passion for supporting a diverse range of clients with varying needs.   In this episode, we discuss Dawn's personal experience navigating the conventional health space—both as a mom and a patient—and how it opened her eyes to the power of holistic care.   We also explore how focusing on a specific niche can be a powerful way to start. However, when you support someone who plays a key role in caring for others, you naturally open the door to working with those in their circle as well.   To learn more about how to support your ideal client and their families, tune in to Integrative #HealthCoachSuccess Episode 377. Enjoy the show, and let us know your thoughts!   - - -   Listen or Watch At:  IHP.Coach/377   - - - Dr. Cabral's Book, The Rain Barrel Effect: https://amzn.to/2H0W7Ge - - - Become an Integrative Health Practitioner: https://integrativehealthpractitioner.org  

How to Speak Directly to Your Ideal Client?

Are you sharing social proof? In today's episode, I'm sharing a few examples of how my clients show themselves as leading authorities in their practices. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That's the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I'll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable.  I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator.   Key Takeaways:  00:53  The three commonly understood areas of differentiation, and why some of them have stopped working.  03:56  Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50  5 key areas of your brand energetics that set you apart.  07:04  How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself.  09:41  How storytelling moves people into action.  10:10  Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23  How your quirks can become part of your brand energy and what you're known for.  12:20  The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12  How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42  Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience.  16:39  Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience.   Resources Mentioned in This Episode:   Blog Post: 6 Reasons You Should Specialize As a Coach FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Connect with me on: facebook.com/HeyCMH/ https://www.youtube.com/@HeyCMH @HeyCMH

In this episode ofThe Active Life Podcast, the hosts dive into one of the most overlooked yet crucial aspects of running a successful coaching business: selecting the right clients. They break down why saying "yes" to every client isn't always the best move and how being intentional about who you work with can lead to better results for both you and your clients. The conversation goes beyond generic marketing tactics and instead focuses on the deeper reasons why trainers and gym owners should prioritize working with people they are genuinely excited to help.The hosts explore the benefits of choosing the right clients, such as increased energy, better service delivery, and long-term business growth. They also highlight the costs of taking on the wrong clients—lack of fulfillment, frustration, and ultimately a diminished reputation. If you've ever felt drained after working with a client who isn't the right fit, this episode provides valuable insights and practical steps to shift your business towards working with those who inspire you.To make it actionable, they outline a powerful exercise for identifying your ideal and non-ideal clients. They also discuss the importance of building a referral network, ensuring that when you say "no" to a client, you're still providing them value by directing them to the right professional. Whether you're a new coach or an experienced trainer, this episode will help you refine your approach and build a more sustainable and fulfilling business.