Podcasts about ideal client

"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly

Welcome to episode 200 of Community Capital! We are grateful to the Brighton community for four years of support that made this milestone possible. To mark the occasion, Rob sits down with Erica Ancel, Director of Operations at Next Steps 4 Seniors, a senior living referral and placement company serving families across Michigan. Erica talks about what it really means to navigate the senior space, why no two placements are ever the same, and what it takes to be the calm voice when a family is in crisis.   Timestamps 00:00 Welcome and Next Steps 4 Seniors 01:03 Erica's Journey to Senior Living 03:53 Origins of Next Steps & Memorable Placement 06:18 Crisis Management and Holistic Care 08:18 Reach, Ideal Clients, and Contact 11:03 Unique Situations and Closing Remarks Guest Links Website: https://nextsteps4seniors.com/ Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

Your coaching niche probably isn't broken. The way you're describing it is.In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.What you'll learn:The one question that reveals your real coaching niche in five minutesThree signs your niche is too generic (and what each one is actually costing you)Why your dream client is almost always the version of you from a few years agoThe identity work hiding inside what looks like a marketing problemA 10-minute exercise to rewrite your niche statementQuotable moments:"Most coaches think they have a niche problem. They almost never do. They have an identity problem.""The discomfort of claiming her is usually the discomfort of admitting how far you've come.""You don't have to invent her. You just have to name her."Mentioned in this episode:The 10-minute niche exercise (full version on the blog)Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeatThe Make It Visible podcast archiveResources & next steps:Subscribe to the Dear Coach weekly letterWant help finding your real niche? Learn about Coaching Biz BuilderDrop me a line and share your thoughts!About the host:Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.Subscribe & review:If this episode helped you, the best thank-you is a quick rating and review wherever you listen. 

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in Charleston, SC on June 1st & 2nd? Visit: https://www.10xvets.com/events ____ John Lynch is the Founder of Imprimis Financial, where he advises business owners, professionals, and Service Academy graduates on asset management, estate design, and tax-efficient wealth strategies. After serving as a field artillery officer and company commander during the Gulf War era, he earned his MBA in finance from NYU and began his career at Barclays and First Union before launching his own practice in Charlotte. Over the years, John has been working alongside private banking teams supporting large estates while building a discretionary investment model focused on disruptive technologies. With a foundation in institutional finance and technical trading, he leverages AI tools to help clients refine their goals and implement coordinated wealth strategies. In this episode of the SABM podcast, Scott chats with John about: A Career Built on Reinvention: John shares his transition from Army leadership to institutional finance and ultimately building his own advisory practice. Managing Disruptive Technology Investments: How he evaluates companies like Nvidia and Tesla using both fundamentals and technical entry points to manage volatility. Using AI to Enhance Decision-Making: Leveraging artificial intelligence to analyze portfolios, compare insurance structures, and accelerate strategic planning. The Team-Based Wealth Model: Why high-net individuals need integrated advisors working together rather than operating in silos. Tax Strategy as Alpha: Creating value through liquidity management, estate design, and tax-efficient structures, not just investment returns.   Timestamps: 01:10 West Point to Army Career 02:56 MBA and Trading Roots 04:14 Building the Advisory Practice 05:36 Disruptive Tech Portfolio Model 07:49 How He Picks Entries 10:35 Ideal Clients and Service Grads 13:23 Ultra Wealth Team Planning 16:59 Using AI in Practice 22:04 Growth Goals and Legacy Shifts Connect with John: LinkedIn | John Lynch  jlynch@imprimis-financial.com  www.imprimis-financial.com  If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode. Subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to John for joining me this week. Until next time! -Scott Mackes, USNA '01  

Send me a message Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem.If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ever come from it.This episode is a tactical, step-by-step walkthrough on how to identify your ideal audience and then post the right stuff to actually get business from social media in 2026.In this episode:The questions to ask yourself to nail down exactly who you should be posting forWhy most agents pick an audience that's way too broad (and why that kills their content before it ever has a chance)The one-sentence formula that turns a vague idea of your audience into a real person you can create forThe 6 content categories that give you endless ideas once you know who you're talking toHow to figure out which platforms your ideal client actually uses so you stop wasting time posting in the wrong placesWhy mistake-avoidance content outperforms almost everything elseThe mistake I made in my own business that cost me years of growth, and how to skip past itIf your social media isn't getting you clients, this episode is the fix. Take notes, do the work, and watch what happens.Get the Clients From Social Mini Course: (50% off): http://www.massiveagentsociety.com/course Use Promo code: PODCAST50***********************RESOURCES :Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notesMassive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsocietyManychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HEREPLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

If your pipeline is weak, it's easy to assume your messaging is the problem.So you tweak your positioning. Rewrite your offers. Refine your niche. Rework your elevator pitch.And still… no predictable flow of ideal clients.This episode breaks down why “fixing your messaging” is often the wrong focus and how it keeps you stuck in analysis instead of creating real opportunities.You'll learn how to tell if messaging is actually your bottleneck or if you're avoiding the real issue that drives pipeline growth.What you'll learn:Why “I need better messaging” is the most common (and misleading) diagnosisThe messaging refinement loop and how it delays revenueThe real reason your pipeline isn't convertingThe two factors that consistently create qualified client opportunitiesHow to diagnose: messaging problem vs. conversation problemWhen messaging actually does need fixing (and how to do it fast)A simple rule to stop overworking your messagingHow to start more client conversations immediatelyIf you've been stuck refining instead of landing new clients, this will help you redirect your focus and build momentum.Timestamps for Key Moments: [03:15] – Why consultants default to “I need better messaging” [08:20] – The messaging refinement loop and how it stalls your pipeline [14:10] – The real belief keeping you stuck (and why it feels logical) [21:30] – The 2 factors that actually create a consistent consulting pipeline [25:00] – How to diagnose: messaging problem vs. conversation problem [30:05] – When messaging does need fixing (rare, but important) [32:40] – The 90-minute messaging rule [34:50] – How to create more client conversations starting todayResources Mentioned:Companion Resource: Read Chapter 6 in Melisa's book, Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB Full Show Noteshttps://shownotes.melisaliberman.com/episode-268Want More?• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman• Get Melisa's Book: https://www.melisaliberman.com/book• Visit Melisa's Website: https://www.melisaliberman.com/ • Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In a commoditized industry, most insurance producers rely on their technical knowledge to win deals. But knowledge is no longer the differentiator - energy, conviction, and a hyper-specialized niche are. If you are still trying to be a generalist "lone wolf," you are capping your growth and leaving your clients at risk.My guests, Stephen Gingrich and Brandon Ernstes of Houchens Insurance Group, join me to discuss how their team-selling model has allowed them to write 10 times the business they did as individuals. We break down the "Starting Five" philosophy of agency growth, why young producers should never rely on relationships to win, and how niching down into the ESOP (Employee Stock Ownership Plan) market transformed them from "just another broker" into sought-after industry experts. We also discuss the power of building a brand on LinkedIn and why Brandon, a former skeptic, is now an inbound lead believer.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00) Sharing a Mic: Live from a Conference in Milwaukee(01:15) From Life Insurance to Benefits: Stephen's Design for Impact(03:10) The Science Experiment: Brandon's Path from Coal Mines to Insurance(05:12) The "Starting Five": Why You Need Different Skill Sets to Team Sell(08:15) Dropping the Ego: Taking a Short-Term Pay Cut for Long-Term Scale(11:00) Value Over Age: How Young Producers Win in the C-Suite(14:20) Energy is 80% of the Sale: Why Technical Knowledge Isn't Enough(17:35) The ESOP Niche: Why Ownership-Minded Companies are the Ideal Clients(21:45) Verticalization: Getting Young Producers Up to Speed 100% Faster(25:10) The Skeptic's Journey: From Content Doubt to Inbound Success(29:30) Why You Must Act Like a News Channel for Your Prospects(33:45) Major and Minor: The Blueprint for Scaling New Producers(37:20) Rapid Fire: 4:30 AM Routines, F45 Workouts, and 10X is Easier than 2XCONNECT WITH ANDY NEARY

Nichole Fecteau shares how consistency, authenticity, and community connection helped her build a thriving business from nothing into a powerful and purpose-driven success story that inspires anyone ready to take control.See article: https://www.unitedstatesrealestateinvestor.com/building-a-purpose-driven-business-born-from-sheer-survival-with-nichole-fecteau/(00:00) - Introduction to The REI Agent Podcast and Guest Nichole Fecteau(00:32) - Nichole's Entry into Real Estate After Life Transition(01:19) - Early Financial Struggles and Determination to Succeed(02:07) - Side Hustles and Doing Whatever It Takes to Survive(03:02) - Building a $16M Business Without Cold Calls or Ads(03:17) - Community Involvement as a Visibility Strategy(04:35) - Subtle Marketing Through Presence and Relationships(05:05) - Identity Shift from Stay-at-Home Mom to Breadwinner(06:51) - Discovering Independence and Personal Strength(08:04) - Balancing Multiple Roles and Personal Growth(09:42) - Targeted Mailbox Campaign Strategy Explained(09:56) - Cracking the Code with Expired Listing Mailers(13:24) - Removing Pricing Objections with Appraisals(14:21) - Teaching Agents Visibility and Lead Generation(14:35) - The Mistake of Inauthentic Community Marketing(16:41) - The Power of a Heart of Service Approach(17:16) - Life Outside Work and Passive Business Growth(17:30) - Pickleball, Networking, and Unexpected Opportunities(19:10) - Multifamily Investment and Family Living Strategy(21:01) - Creating Independence While Staying Close to Family(22:29) - Market Conditions and Local Real Estate Trends(24:15) - Comparing Regional Market Differences(26:40) - Managing Listings While Traveling Frequently(27:37) - Golden Nuggets for Agents: Niche, Authenticity, Consistency(29:34) - The Importance of Authentic Personal Branding(32:25) - Learning to Say No and Focus on Ideal Clients(35:53) - Favorite Book Recommendation and Personal Growth(37:48) - Where to Find Nichole and Final Thoughts(38:25) - Closing Remarks and Episode Wrap-UpContact Nichole Fecteauhttps://nicholefecteau.masiello.com/https://www.facebook.com/NicholeFecteauRealtor/https://www.instagram.com/nichole_fecteau_real_estate/https://www.linkedin.com/in/nicholefecteau/https://www.youtube.com/@nicholefecteauIf this story hit you, then take it seriously because success is not about doing more; it is about doing what actually works and sticking with it long enough to win. Visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

If you think sending fewer emails creates a better client experience, today's episode is going to challenge your mindset. I sit down with Alison Bell, a Hawaii-based family photographer who has built a six-figure business serving vacationing clients—with zero room for error and practically no opportunity for reshoots.We dive into what it really takes to create a seamless, high-touch client experience when your clients are traveling, time-constrained, and trusting you to deliver once-in-a-lifetime memories. Alison shares exactly how she uses automation, communication, and clear boundaries (hello, sunrise-only sessions) to create an experience that builds trust, eliminates confusion, and increases sales.Find It Quickly:00:24 - Meet Alison Bell01:24 - CRM Talk02:31 - Fast Response Wins05:18 - Sunrise Sessions Policy06:40 - Repeat Key Details09:36 - After Payment Onboarding12:11 - Prep Emails15:07 - Timing Automations17:06 - Gallery Reveal Process19:00 - Weather Boundaries22:04 - Inquiry Video Touchpoint23:12 - Product Videos Idea26:32 - Email Touchpoints27:42 - Inbox Overload Reality29:16 -Texting Before Sessions32:05 - Client Ghosting Horror Stories36:19 - Next Steps Email Framework44:53 - Video Alternatives To Calls46:58 - Pricing Prep Video StrategyMentioned in this Episode:Episode 211: Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellTave/VSCO: vsco.co/workspaceConnect with Alison:Website: alisonbellphotographer.comPodcast: Get Booked: A Photography Marketing PodcastInstagram: instagram.com/alisonbellphotog

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/In this episode I will talk aboutHow to get the right people to your webinarsConnect with Simone Linkedinhttps://www.linkedin.com/in/simone-vincenzi/Facebookhttps://www.facebook.com/simonegtexIGhttps://www.instagram.com/simonegtex/Twitterhttps://twitter.com/simonegtexTo become a GTeX Member, Apply here:https://gtex.events/call -----To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

I was asked a question in a recent live session that I think applies to every creative business owner. Whether you're service-based or selling products through stockists, does focusing on a specific ideal client actually matter if you don't control who buys from you? The answer might surprise you. It's not about demographics. It's about values. And once you understand that, everything can shift. Key Moments: [00:00] The question that started this conversation  [04:58] Why saying "everybody" was the worst answer I ever gave [07:25] Why demographics told me nothing, how i got specific, why my buseness then took off [15:40] Why this matters even more if you sell through stockists  [19:07] How to actually figure out who you're for Notable Quotes: "When you're for everyone, you're really for no one."  Philippa Craddock Resources Mentioned: Read: This Week's Full Journal Post Link: The Six Month Programme - The Bright Line Link:  The Base Note Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  Share Your Insights: Has this episode shifted how you think about your ideal client? I'd love to hear what resonated whether you're a service or product business. Please do drop me a DM on Instagram. I read every message however old the episode Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings, all designed to help you build your creative business around what you naturally do best. 

In this episode, Philippa breaks down how to build a true ideal client profile that goes beyond demographics and into the psychographics that actually drive buying decisions. She walks through how to identify your client's real problems, understand their motivations, and create messaging that resonates at every stage of their journey. If your marketing feels scattered or inconsistent, this episode will help you refocus with clarity and intention. Key Takeaways: [00:02:00] Start With the Problem [00:03:00] Internal Motivators Matter [00:04:00] Customer Journey Awareness [00:05:00] Addressing Objections [00:06:00] Creating Resonance In this episode, you'll learn: How to define your ideal client beyond demographics Why psychographics matter more than surface-level traits How to align your messaging with your client's stage of awareness How to use objections to strengthen your content How to create marketing that attracts the right audience Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/)to build your 90-day marketing plan with clarity. Links: Connect with me: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com

Step into Episode 206 of On The Delo as Delo sits down with Rick Miller of RLM Hospitality to talk about what really happens when a lifelong restaurant operator shifts from running the floor to helping restaurant groups understand their numbers. From growing up in Scottsdale and building his career in New York and Austin to returning to Arizona to launch RLM, Rick shares the experiences that shaped his views on hospitality, leadership, profitability, and quality of life.​This conversation goes deep on the realities many operators avoid: late P&Ls, weak AP processes, unclear prime cost, hidden third-party delivery fees, and the risks of running a business by just looking at cash in the bank. Delo and Rick also unpack restaurant culture, training, sobriety, and why cutting costs the wrong way can damage service and become “a formula to go out of business.” If you're a restaurant owner, operator, finance leader, or hospitality entrepreneur, this episode delivers practical perspective on building a stronger and more sustainable business.​Chapter Guide (Timestamps):​(0:16 - 2:15) Intro, the Foodist Awards, and Why Hospitality Community Still Matters​(2:26 - 5:24) Scottsdale Roots, New York City, and Falling in Love with Restaurants at Craft​(5:25 - 8:06) Austin, Big Restaurant Projects, Marriage, and Life Changes​(8:07 - 12:20) Hospitality Lifestyle, Drinking Culture, and Choosing a Better Path​(12:21 - 15:34) Leadership, Financial Knowledge, and Why Culture Drives Restaurant Success​(15:35 - 17:36) What RLM Hospitality Does and How Restaurant 365 Fits In​(17:37 - 20:13) Weekly Soft Closes, Prime Cost, and Getting Financials on Time​(20:14 - 21:58) Ideal Clients, White-Glove Implementation, and Restaurant Accounting Support​(21:59 - 26:00) Low-Hanging Fruit, Bad AP Processes, Profit Leaks, and Profitability Gains​(26:01 - End) Fit, Change Management, and Building Month-to-Month Client Partnerships​

Your podcast name is one of the first things your dream listener sees and it is doing one of two things right now. It is either telling her immediately that this show is for her or it is making her scroll right past. In this episode I am walking you through my three strategic approaches to naming a podcast and introducing you to a free tool I personally built to help you figure out which approach is right for your show.Whether you have not launched yet and you are stuck on a name, or you already have a podcast and something about your current name just feels off, this episode is going to give you a clear framework and a free resource to move forward.In this episode you will learn:The three strategic approaches to naming a podcast and when to use each oneWhy a keyword first name is the fastest path to being found by your dream listenerHow a branded and creative name can work beautifully with the right tagline doing the heavy liftingWhat a creative name plus keyword subtitle looks like and why it gives you the best of both worldsWhy your visual tagline on your cover art is a completely different job than your podcast nameTry NAMEWAVE. for free!NAMEWAVE. is my free podcast naming tool. You answer a few questions about who you serve, what outcome you provide, and your niche, and it generates strategic podcast name ideas using all three of my naming approaches. You will see results instantly and get your full personal results by email https://namewave.co/Connect with Pamela:Join 400+ other moms who podcast inside the FREE community: https://skool.com/podcasters/YouTube: https://youtube.com/@pamelakrista/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

If your inquiries feel inconsistent or you're attracting clients who aren't quite the right fit, it may be time to revisit who your ideal client is right now.In this episode, I'm sharing a coaching moment from inside the Branding Photographer Growth Lab and why this is one of the most overlooked growth strategies.You'll hear how my ideal client evolved from brand-curious beginners to established business owners who are ready to invest, and the simple research process that led me to rename my entire branding package.Download my Local Market Domination Checklist for Branding Photographers:https://angiemcpherson.com/localWant to become the go-to branding photographer in your market and book premium clients consistently? DM me “GROWTH” on Instagram for details on the Branding Photographer Growth Lab: https://www.instagram.com/angiejanine

Want to ask a question, or share what you loved? Send us a text!In this episode I'm talking about how to know when it's time to change your ideal client, your offers and your pricing. Not from a strategic angle first, but from the inside out — because the internal shift has to happen before any of the external stuff will actually stick.We cover:The signs you've outgrown your ideal client (including the ones that feel uncomfortable to admit)Why staying costs you more than leaving — your sales motivation, your confidence, your revenueWhy most people try to fix this strategically first, and why that doesn't workHow we measure our value by our current clients' results and why that keeps us cappedWhat actually has to shift first, before you can look at client, offer and positioningThe three things you need to nail to be positioned to work with a more advanced clientIf you want to go deeper, I released an article that's kinda like a mini masterclass on Substack last week that walks you through the journalling work to help you honour where you've been, get clear on who you're ready to serve next, and start redesigning your offer and pricing to match. That's available to paid subscribers — join us here.And if you want to do this work live with me, we start the Impact transformation inside The Collective this Tuesday the 31st March, and you'll then be able to stay and work with us live through our remaining Transformations for the year - we have Thought Leadership & Sales, Money, Freedom and Wealth all still to come! You can just join the course, or add The Collective at checkout. And if you're established, you're already building toward $300-500k/year, and you want the combo of my coaching plus a tight knit group of smart entrepreneurs doing this work together — check out The Mastermind. Support the show

What if just the 10 'right' people seeing your content could grow your firm faster than 10,000 random viewers? Growing an advisory firm doesn't always require reaching the largest audience. In many cases, the right audience—clearly defined and intentionally engaged—can be far more powerful than broad visibility.  Justin Brownlee has built a $500 million RIA serving just 75 households by targeting a specific niche and using LinkedIn with intention. In this episode, we break down how he created focused blog and podcast content for his ideal target client, strategically built a LinkedIn network inside target companies, and prioritized quality engagement over vanity metrics.  Listen in to hear why Justin focuses on revenue-per-client as a key business metric, how his fixed-fee model attracts high-net-worth clients while increasing asset consolidation, and how Justin weathered the challenging early months of business ownership on his path to success.  For show notes and more visit: https://www.kitces.com/482 

Are you struggling to find your ideal clients? Wonderingwhere your dream clients are actually hanging out—online or in real life?In this episode, I'm breaking down how to find your idealclients, where they're already spending their time, and how to connect withthem in a way that feels natural, aligned, and effective.If you've been posting on social media, trying to grow yourbusiness, and still feel like you're guessing… this episode will show you exactly where your dream clients are hiding—and why they haven't found you yet.I'm teaching you:Where to find your ideal clients online Where your dream clients are in real lifeWhy your ideal clients are already searching for the results you provideThe truth about visibility (and why it's not about beingseen—it's about being relevant)How your own life experience shows you exactly where your clients areWhy your dream clients are using AI tools like ChatGPT—but still need YOUYour dream clients are actively searching for help, answers, and transformation. The question is—are you showing up where they already are?If you're ready to stop guessing, start attracting yourideal clients, and build a soul-led business with purpose and impact—this episode is for you. And if you don't yet know who your ideal client is, golisten to Episode 40 where I break it all down step-by-step.Ready to discover your purpose and turn it intoincome? missytolley.comBecause your dream clients are out there…and they're waiting for you to show up.#FindYourIdealClient #DreamClients #AttractClients#OnlineBusinessTips #SpiritualEntrepreneur #SoulLedBusiness#PurposeDrivenBusiness #WomenInBusiness #CoachingBusiness #BusinessStrategy#ContentMarketingTips #VisibilityStrategy #EntrepreneurLife #WorkFromHomeWomen#MompreneurLife #PurposeToProfit #SpiritualGrowth #AlignedBusiness #TheSpiritualCeo #TheSpiritualCEOPodcast #MissyTolley#PodcastMarketing #SmallBusinessTips

Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth. 00:00 Why Marketing Strategy Still Fails 02:30 Ideal Clients, Positioning, and Growth 04:21 Strategy First in a Day 09:33 Who It's For and How to Get Started Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you'll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple's decision. In this episode you'll learn ·      How to sell from the intersection of sales and psychology·      9 core desires pushing consumer purchases·      4 most common triggers for couples·      How to incorporate these into your marketing and sales efforts

Many private practice owners, whether you're a dietitian, therapist, or service-based provider, feel like they're doing everything right with their marketing but still struggle to get more clients and build a steady client load. You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it's that your marketing is speaking to the "wrong version" of your ideal client.In this episode, we break down how to spot the difference between clients who stay and clients who don't, and how that one shift can completely change how you grow your private practice.Listen in to learn:Why your practice feels harder to grow than it should, even when you think you've identified your ideal client.How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175   Click here to send Kathy a text message about this Episode

If your sales calls feel like you're dragging people across the line to save their own lives, you're attracting the wrong client. In this episode, Chad breaks down the difference between the pain point driven client and the ROI driven client, why speaking to rock bottom is quietly killing your retention and close rate, and how raising your own standard as an athlete is the fastest way to call forward the client you actually want to coach.   Follow Us: Chad: https://instagram.com/chadmorganfit Caroline: https://instagram.com/carolinebiddle_rd Beyond Built: https://instagram.com/beyondbuilttraining Apply for Coaching: https://beyondbuilttraining.com

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Are your quotes quietly dying in “let me think about it” — even after what felt like a great meeting?You show up prepared. You build rapport. You talk through the job in detail. The client seems excited. Then you send the quote… and nothing. No yes. No no. Just silence. If this sounds familiar, you don't have a closing problem — you likely have a quoting problem. And the good news? Your quote is one of the easiest parts of your sales process to fix — and one of the fastest ways to increase revenue.In this episode, you'll discover:Why basic, one-page quotes fail to engage buyers — and how better presentation instantly lifts perceived professionalismHow confusing, technical language kills clarity and what to say instead so customers truly understand what they're buyingThe power of storytelling in your quote to increase perceived value and reduce “I need to think about it” responsesHit play now to learn how to transform your quotes from flat, forgettable PDFs into compelling proposals that convert more jobs without chasing harder.New episodes every Monday, Wednesday and Friday.Book in your ‘Free Quote Audit' nowTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

So many wedding photographers and filmmakers believe there's a ceiling on their income.That $7,500 packages are “just how it is.”That planners are gatekeepers.That luxury clients aren't for them.In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.But the real shift wasn't just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today's luxury wedding market.Here's the truth: you can only win if you decide to GO FOR IT.There is no ceiling.You are more capable than you think.The question is… are you ready to move?

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.They told meI want my messaging to be more specific – I know I speak to everyone and no one at the same time.Another said: I want my client to read my offer and feel like THIS IS FOR ME.Someone else said: my retreat feels like an obvious yes to me – I just need my people to feel that too.And another: I want clarity. I want my client to see themselves needing this.These are brilliant and bright women with great offers. What they need now is messaging that matches their magic so their ideal clients feel like their offer was made for them.So in today's episode of the How I Do Content Podcast, I'm going to show you exactly why your ideal client doesn't feel like your offer is for them – and what to do about it.Let's begin.WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEoffer messaging not converting, why my offer isn't selling, ideal client not buying my offer, messaging too broad attracting wrong clients, how to make my offer feel specific, how to make clients feel seen in my marketing, positioning your offer to ideal client, improve sales page messaging, fix unclear offer messaging, why my sales page isn't converting, how to attract the right clients, niche down messaging without losing clients, speak your client's language in marketing, using client voice in copywriting, how to find client language for marketing, messaging audit checklist, how to audit your sales page, content that converts into sales, problem vs dream in marketing, desire based marketing strategy, how to sell transformation not features, paint the dream in copywriting, increase conversions with better messaging, messaging strategy for coaches and service providers, clarify your offer positioning, make your offer an obvious yes, why people scroll past my offer, fix low conversion rates on offers, align messaging with ideal client pain points, turn interest into sales with better copy, group coaching program messaging strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Struggling to attract high-quality clients, even though you're working hard on your marketing? You're not alone! In this episode, Maggie breaks down the five most common mistakes small service business owners make when it comes to defining and targeting their ideal clients, and shares practical strategies to fix them.You'll learn:Why generic messaging keeps you stuck with low conversions and high-maintenance clientsThe real definition of an “ideal client” (it's not just about demographics!)How to update your client avatar as your business evolvesWhy repetition and specificity matter more than you thinkSimple steps to refine your messaging and start attracting clients who truly value your workReady to stop chasing everyone and start connecting with the right people? Tune in for actionable insights that will help you grow your business with less stress and more results!

Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you've been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hit record.In this episode, I walk you through the five things I do on repeat when I want my episodes to get discovered by ideal clients. And here's the part most people miss: marketing your podcast starts long before you publish. It starts with choosing a target keyword before you record a single word. It continues with writing long-form show notes that are structured for search. And it requires understanding that podcast marketing is about discoverability, not just distribution.For years, I made the same mistakes most podcasters make. I focused on creating great content and assumed that was enough. I promoted on social media. I relied on bursts of attention. And I couldn't understand why my show wasn't being surfaced to new listeners consistently. The issue wasn't the content. It was the lack of SEO and algorithm awareness.If you want to grow your online business and make money online using your show, you need more than good episodes. You need structure. That includes intentionally using multiple supporting keywords inside your show notes, making them at least 2,000 characters long so search engines understand what your content is about, and adding strategic tags inside your host settings every single time you publish.We also talk about something most creators ignore: consistency signals. Publishing at the exact same time every single week tells the algorithm your show is reliable. Algorithms reward reliability. And when you combine that with strong keyword positioning, your online visibility compounds over time.This episode is especially important if you want to start a podcast for business or you're serious about monetizing your podcast. Because marketing online through a podcast is one of the few strategies where the algorithm is actually friendly — if you understand how it works.You do not have to depend on social media to grow your show. In fact, if you master podcast marketing through SEO, search intent, and positioning, your show can become discoverable long after the episode is published.Inside my free bootcamp, I go much deeper into this exact strategy — how to design a podcast that supports monetizing your podcast, drives conversions, and builds real online visibility without constant promotion.If you've been thinking marketing your podcast means more posting, this episode will show you why it's actually about smarter positioning.Press play, take notes, and let's make your podcast easier to find — and easier to monetize.Take what you need, and go run your damn business.Ready to turn your podcast into a real business asset? If you already have a podcast that isn't making sales — or you're thinking about starting one and want to do it right from day one — I'm hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I'll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media

Send a textIf you keep saying you want better clients — but your practice keeps attracting the same ones — this episode is for you. Sylvia Garibaldi explains why attracting ideal clients isn't about more marketing, but about alignment. She breaks down how your messaging, systems, and referral network must work together to consistently draw in the right people. You'll hear why broad positioning weakens authority, why visibility alone won't fix misalignment, and how small strategic shifts can transform who feels naturally drawn to your practice.What you'll learn:01:21 Why You're Still Getting the Wrong Clients03:26 Marketing Amplifies Your Current Design (Not a Fix)06:50 Design for Ideal Clients: ICP vs Buyer Persona12:32 Do Your Systems Train the Right Clients?15:21 The Alignment Triangle: Messaging, Systems & Referrals21:17 What to Stop Doing to Level Up Clients25:58  Four Step Action Plan Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#95 What Thousands of Professionals Taught Me About Marketing That Works#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners#107 Your Intake Calls Are Telling You Exactly What to Say in Your MarketingRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

“Most financial advisors work too many hours for too little money for too many of the wrong clients.” – Bill Bachrach, CSP, CPAE . If you're a financial advisor looking to grow your ideal practice, this session is a must-listen. We unpacked the power of building high-trust relationships and how just 50 ideal clients paying $20,000 a year can transform your business and your life. NOT LOOKING for this exact model?  Keep listening.  The principles, strategies, and tactics discussed can apply to any advisory model. It's all about asking great questions, truly listening, and focusing on quality over quantity. Plus, we discuss practical strategies to transition from a busy, overwhelming practice to your dream client base. Unlock the roadmap to results and become the trusted advisor your clients deserve! Bill C. and Bill B. Discuss: Most advisors work too many hours for too little money and too many of the wrong clients. Want real change? Focus on fewer, ideal clients – quality over quantity. Build a business that funds your ideal life. Trust isn't a sales tactic. It's the foundation. Skip the features and benefits. Ask real questions and listen deeply. Human connection still trumps everything in the financial advisory world. “What's important about money to you?” That simple question opens up a valuable conversation. Listen without rushing. Silence is powerful. Remember that sometimes people just need extra time to think before revealing what matters most. Referrals aren't automatic. Clients need to trust you at the highest level before risking their relationships for you. Consistent follow-through and genuine care make the difference. Earn that bridge. AI is here, but human-to-human connection is what sets trusted advisors apart. Use technology for efficiency, but double down on listening and empathy. Be as analog and human as possible with your clients.

In this video I am shifting things up a bit and showing you a social media ad strategy that is working RIGHT NOW for wedding photographers. I know because I'm helping them build it and implement it :) Watch the video to learn more! Interested in working with me to build a campaign like this for your wedding photography business? Go here: https://chriscreed.com/icm

In this episode, Krista shares a simple, no-fluff way to define your ideal client—without getting lost in avatar exercises or overthinking demographics. You'll learn the three core signals that make someone a great fit (and the red flags that usually create stress later), plus how to handle money objections without abandoning your boundaries. Krista also talks about why it's important not to judge someone who isn't ready yet—and how having multiple offer tiers helps you meet people where they are while still protecting your energy and income.In this episode, we cover:Why “strategy + perfectionism” can shut down your content and your voiceA clean definition of an ideal client (without the complicated avatar work)The 3 core signs someone is a great fitWhy discounting or bending your payment boundaries often backfiresHow to respond when someone wants to “cherry pick” your programQuestions to ask on sales calls to clarify fit (program, price, and trust)Why people who aren't ready now may become ideal clients laterThe power of having free + low-ticket + high-ticket offers to support different readiness levels

MY FIRST VIDEO EPISODE ON BRANDING! Thanks to  @TheSalonGuy , I'll be putting out more video episodes in addition to audio episodes on  @Spotify  and  @Apple  Podcasts for The BeautyPro Podcast. Make sure you subscribe, follow, comment and share out the content! This episode, I'm sharing my many eras, (THANKS  @TaylorSwift  ) and encouraging you how to make the most of ALL those eras for yourself as a licensed hairstylist, barber, esthetician, etc. Whether you're a indie hairstylist renting out a suite or you're a proper salon owner of a commissioned salon, TAKE NOTES and master the 4 Tips to Master as far as having your website branded and SEO Optimized for your Ideal Client! LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. WANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach NEED A WEBSITE REBRAND?www.thebeautyprocoach.com/web-designNEED 1:1 COACHING?https://www.thebeautyprocoach.com

SHOW NOTES: ⁠⁠https://www.haileyrowe.com/findJoin my free Facebook community for business support & to connect with other health coaches: ⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠Facebook: ⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠Instagram: ⁠⁠https://www.instagram.com/hailey_rowe⁠⁠Twitter: ⁠⁠https://www.twitter.com/hailey_rowe⁠

Who is your ideal client truly, beyond plain demographics and assumptions? How much of your own past is reflected in the clients you serve best? What fears or barriers might […] The post Who Is Your Ideal Client, Really? | GP 313 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

If you've ever thought:“I love coaching… but my business feels all over the place”“I have so many tools, but I don't know how to package them”“I'm doing a lot… and still not getting clients”This episode is for you.In today's conversation, I'm sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on:who they're meant to serve (without spiraling)how to merge their skills, story, and experience into one clear offerhow to market in a way that feels grounded instead of exhaustingwhy confidence grows when you have a real planYou'll hear what it looks like when coaches go from scattered to clear, from overthinking to taking action, and from hiding to actually being seen.This isn't about becoming louder or more “salesy.” It's about clarity, support, and building a business that actually fits you.In this episode, we cover:The internal shift coaches don't expect when they do this workWhy having more tools isn't the answerThe “Who do I serve?” question that keeps coaches stuckHow niche clarity shows up through the right questionsThe difference between having an idea and taking actionWhy introverted coaches thrive with simple, clear strategyWhat changes when fear turns into curiosity

Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your audience faces. Attention spans are shorter than ever, and customers now want faster, more specific results they can implement immediately—things like "get your first pull-up" or "add 1-3 inches to your glutes in 90 days" rather than comprehensive year-long programs covering every little thing you can think of. It's a simple and more streamlined approach, with a big opportunity for creating meaningful connections.   Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that doesn't mean we should help everybody. Here's the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients who are ideal to you. So, on the podcast this week, I'm bringing back an episode where I gave you a full blown training on this very topic: how to use my 10-step process to understand your ideal client so well that they will be eager to work with you. In this episode, you'll learn: The biggest mistake you can make when defining the problems you solve for your ideal clients. Why it's critical that you own your authority, your expertise, and how to do that. One of the most important questions you can ask your clients (and why you'll love what comes next).And, as always, I come bearing gifts! Make sure you stick around until the end, where I'll let you know how to get your hands on a terrific free resource that will walk you through all of this, step by step. Isn't it time to give yourself permission to tune into the kind of client work that truly makes you happy?

What happens when culture becomes the foundation of your business not just a marketing tactic? In this episode of the Business Legacy Podcast, Paul Dio sits down with Evan Marshall, COO of Black Menswear, a cultural impact agency that began as a visual storytelling project and evolved into a nationwide movement and top-of-funnel agency for brands. Evan breaks down the power of enclothed cognition how what we wear shapes how we think and how that idea became the thread that ties together fashion, identity, and community for Black and brown audiences. From viral flash mobs to global brand campaigns, Black Menswear is redefining what it means to speak to not at underrepresented communities. Whether you're a founder, marketer, or leader trying to understand how to build with intention, this episode delivers sharp insights on culture, strategy, and scaling impact without losing authenticity. Timestamps 00:01:00 – The Origin of Black Menswear and Cultural Storytelling 00:02:40 – Why Clothing and Identity Are Deeply Connected 00:04:05 – What the Browning of America Means for Brands 00:06:00 – Meeting Communities Where They Are (Not Where You Want Them to Be) 00:08:52 – Communicating Across Subcultures and Global Events 00:11:38 – How the Workforce Has Changed Post-COVID 00:14:04 – What Lean and Mighty Culture Really Looks Like 00:15:45 – Ideal Clients and Brand Partnerships 00:17:53 – The Real Legacy: Impacting Lives Through Space and Belonging 00:19:35 – Where to Connect with Evan and Black Menswear   Enjoyed this episode? Leave us a review here → Apple PodcastsThank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.   Episode Resources Connect with Evan Marshall here: https://www.linkedin.com/in/ebennettmarshall/ Legacy Podcast: For more information, visit https://businesslegacypodcast.com Leave a Review: We'd love your feedback on your preferred podcast platform For more information: Visit businesslegacypodcast.com for show notes and additional resources.  

Welcome back to the Silicon Slope Show! In this episode we dive into the dynamic world of sports business with Joe Summers from OnBase. Join us as we explore how OnBase is revolutionizing licensing, sponsorship, and NIL (Name, Image, Likeness) opportunities for brands and athletes alike. 00:13 - Introduction and Guest Introduction00:29 - Overview of OnBase01:01 - Evolution of NIL in Sports01:26 - Joe Summers' Background01:44 - Sponsorship Pitch Meeting02:00 - Founding of OnBase02:43 - Shift to Licensing and Sponsorships03:47 - Challenges in Licensing and Sponsorships04:08 - Role of OnBase in Streamlining Processes05:04 - Different Systems in College Licensing05:49 - Tech Tools in Sports Business06:16 - Building Custom Systems07:10 - Private Equity in College Sports07:39 - Player Mobility and NIL08:39 - Professionalism in College Sports09:38 - Donor Fatigue and ROI10:24 - Impact of Successful Athletic Programs11:33 - Financial Challenges in College Sports11:52 - Excitement for Utah's Sports Future13:05 - How Brands Can Get Involved with OnBase13:58 - OnBase's Future Plans14:55 - Major League Baseball in Utah15:41 - Joe's Experience in Athletic Departments17:07 - Importance of Licensing Over Individual Endorsements18:38 - Risks of Personal Endorsements19:48 - Ideal Clients for OnBase21:06 - Success with Minky Couture21:44 - Closing Remarks and Contact Information If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions.  Our website: https://www.siliconslopes.comShow links: WithonbaseOnbaseApple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e Social:Twitter  Twittersiliconslopes  Instagram Instagraminstagram.com/siliconslopes  LinkedIn   LinkedinSilicon Slopes | LinkedIn  YouTube - YoutubeSilicon Slopes

Most financial advisors would love to work with likeminded people with similar beliefs and worldviews to their own, but are wary of being too outspoken or transparent online so as to not alienate potential clients or lose business. Our guests, Zach Teutsch, Founder and Managing Partner of Values Added Financial, and Tim Caban, EA, CFP®, Founder and President of Copper Beech Advisors, have both built successful financial advisory practices by being open about their political beliefs and worldviews on social and digital media, attracting right-fit clients while discouraging those that are less compatible. In this episode exploring differing perspectives, guest hosted by Marie Swift of Impact Communications, we discuss how this strategy works in practice, how it can shape an advisor's client base, and what it means for trust and long-term relationships. To learn more about the ACP, please visit www.ACPlanners.org. To learn more about Tim Caban, please visit www.CopperBeechAdvisors.com. To learn more about Zach Teutsch, please visit www.ValuesAddedFinancial.com.

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares four crucial lessons she learned in 2025 about balancing clinical and business aspects as an animal chiropractor. She shares her journey from being a mobile practitioner to establishing her own practice, emphasizing the importance of setting appropriate fees, understanding supply and demand for services, identifying the ideal customer, and taking care of one's own health and well-being. Topics covered in this episode:Setting your prices: know your worthUnderstanding supply and demandIdentifying your ideal customerSelf-care and mental healthMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticHave an idea for the podcast? Leave us a survey! Become a Supporter of the Making Strides for Animal Chiropractic Podcast!Support the show

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: How to Qualify Your Ideal Clients

In today's Ask Allison, we're talking about how to identify your ideal client—and why, for many therapists, that client often looks a lot like a past version of themselves. We'll explore why you don't need complicated market research or perfect niche language to get clear, and how reflecting on your own lived experience can actually lead to stronger clinical work and more aligned referrals. We'll cover how to notice which clients energize you, why shared experience can be a clinical and marketing advantage, and how this clarity helps you speak directly to the people you're best equipped to help. If defining your ideal client has felt overwhelming, performative, or forced, this episode will help you simplify the process and build a practice that feels authentic, sustainable, and genuinely connected. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Links You'll Love: Grab my FREE weekly worksheet (plus other free tools to grow your practice) here: www.abundancepracticebuilding.com/links  Ready to fill your practice faster? Join the Abundance Party today and get 99% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty  

It's time to leverage the power of public speaking for your business and career? In this episode, we're diving deep into why speaking events needs to be a major part of your marketing game plan for this year. There's no "badge of honor" for grinding it out with old-school hard sell tactics when you could be getting in front of your ideal crowd and making real connections.I'm challenging you to make speaking a top priority for the next 2-3 months and see how it can blow up your business in the best way possible. We're talking actionable strategies for building relationships with meeting planners, landing speaking opportunities, and getting re-booked again and again by tapping into your existing fan base.Check out what you'll learn:Why public speaking is an absolute must for laser-focused marketing that gets you in front of the people who can hire youHow to maximize every speaking opportunity for more business, more leads, more clientsInsider secrets for finding speaking gigs, building connections with meetup organizers, and getting re-bookedSpeaking helps you share your brilliance through speaking, position yourself as the go-to authority people want to work with. ***Listen to the Public Speaking Monetization podcast on Apple or SpotifyLinks and resources mentioned in this episode:If you're looking for support to grow your personal brand and communicate with confidence schedule a call to explore options to work together.Listen to the Public Speaking Monetization podcast on Apple or SpotifyNewsletter: https://speakandstandout.com/bid-newsletterInstagram: @laurieann.murabitoLinkedIN: https://www.linkedin.com/in/laurie-ann-murabitoClick and read more into over on my website.

On today's episode we're breaking down one of the biggest mistakes new coaches make in lead generation.Go from being the business coach whose content isn't landing and dry DMs to prospective clients reaching out to do business with you.----If you're a purpose-driven business coach who wants more leads and high-ticket clients without posting on social media every day, book a free discovery call to see if launching a client-acquisition podcast is right for your business. Click here to book your discovery call now.

Nina is a LinkedIn™ featured brand builder and a content and engagement strategist for creators, coaches, and consultants.She collaborates with service-based entrepreneurs to develop strategies and create digital content that enable them to grow organically on LinkedIn.Nina is a recovering producer and documentary filmmaker. She's seen it all — from the early days of independent features to national TV commercials, corporate mega-shows, and Emmy Award–winning documentaries, including Abraham's Children, which she produced.Nina is from Switzerland. She owned 11-pound Dachshund mix who has her well trained.In today's episode of Smashing the Plateau, you will learn how to spot the right time to pivot, how to use AI without losing your authenticity, and simple LinkedIn routines that build real relationships instead of noise.Nina and I discuss:Nina's career journey and pivots from filmmaking to online coaching and video marketing [00:02:19]The pivot from video production to focusing on organic LinkedIn strategy [00:04:03]Techniques to listen for market changes and when to consider a pivot (including AI) [00:05:38]How to acknowledge AI in your messaging without chasing every shiny thing [00:08:44]The LinkedIn shift from a social graph to an interest graph — why engagement now drives visibility [00:11:00]The power of a consistent commenting practice and why you can post less but comment more [00:11:53]Nina's “list of 25” tactic for regular, strategic engagement [00:12:59]Why commenting builds meaningful relationships (and comment etiquette to avoid “bro marketing”) [00:13:47]Organizing LinkedIn outreach: engagement groups, spreadsheets, and simple CRMs [00:16:51]The role of community in business growth and the inspiration/accountability it provides [00:19:32]Ideal community size for meaningful connection (Nina's sweet spot: 30–100) [00:21:41]Questions to ask when choosing the right community for your transition (size, topic, demographics, geography, founder) [00:23:08]Where to find Nina's resources (Five Steps to a Perfect LinkedIn Post; Nine Steps to a Near-Perfect LinkedIn Profile) and how to connect with her [00:25:48]Learn more about Nina at https://clockwiseproductions.com and https://www.linkedin.com/in/nina-froriep/______________________________________________________________About Smashing the PlateauSmashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who've left corporate life to build something of their own.Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.Woven throughout are powerful reminders of how community can accelerate your success.______________________________________________________________Take the Next Step• Experience the power of community.Join a live guest session and connect with peers who understand the journey:https://smashingtheplateau.com/guest • Not ready to join live yet? Stay connected.Get practical strategies, stories, and invitations delivered to your inbox:https://smashingtheplateau.com/news

Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans' issues, PTSD treatment, and fostering resilience through personalized, holistic care. Additionally, he is the author of The Man on the Bench, a novel about hope amid loss, and the host of the podcast Meditations by Gregory T. Obert, featuring guided meditations for wellness.In today's episode of Smashing the Plateau, you will learn how to move from structure to self-direction—reframing fear, narrowing your focus, pricing with confidence, and using real community to shorten your path to traction.Gregory and I discuss:Why Gregory chose to start his own practice [05:18]Why many keep private practice as a side gig—and the bigger opportunity [05:46]The two biggest barriers: fear of variable income and insurance constraints [07:20]Referrals, pipelines, and the internal conflict about charging [10:47]A simple first step to strengthen your pricing mindset [13:44]The hidden knowledge gap: marketing, visibility, and “putting yourself out there” [15:12]Differentiation through a few clear specialties (and why it works) [17:50]Community as a necessity: one hour > months of Googling [20:04]Learn more about Gregory and receive premium psychotherapy at www.royaloasispi.com.Follow him on social media:Website:https://gregorytobert.com/ Locals: https://drgregorytobert.locals.com/ Twitch: https://www.twitch.tv/drgobert Tiktok: https://www.tiktok.com/@docgobert LinkedIn: https://www.linkedin.com/in/gregorytobert YouTube: https://www.youtube.com/@DrGOBERT Libsyn: https://meditationsbygto.libsyn.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615Spotify: https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9Thank you to our sponsor:The Smashing the Plateau Community______________________________________________________________About Smashing the PlateauSmashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who've left corporate life to build something of their own.Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing,...