Podcasts about marketing message

With Megan Huber, a Client Retention Specialist and Business Acceleration Mentor who partners with established, high growth online coaching and education based business owners and their teams to increase client results, retention and revenue leading to greater profitability, scalability, and sustainability. Megan combines her 19 years of experience across public education, athletic coaching, curriculum development, client success management, group coaching, and entrepreneurship in a way to support leaders and teams to provide a superior client experience so that customers never want to leave.Join us in our conversation as Megan shares her insights on client experience, retention, and business growth. She discusses how businesses can improve operational processes and create a seamless client journey. Megan also offers practical strategies to enhance client success while balancing business scalability. Tune in to learn how to turn your clients into loyal advocates.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.

With Daniel Den who became fascinated with marketing and sales almost two decades ago. Today he is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that “Different is the new Better” and his framework includes nine pillars for differentiating your business so that you can become a market leader or category king or queen. For several years, Daniel traveled the world full time with his wife and four children. They continue to travel often and now live in Florida. Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

No matter how many social media posts, emails, or networking events you attend, if people don't clearly understand who you help, how you help them, and why it matters, they won't take action.In this episode, we're talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. If you've been feeling that your marketing is a waste of time and effort, your messaging could be the problem.  Be sure to hit play and listen to this week's episode to discover ways to improve your marketing message and learn:✔ Why your current marketing efforts may not be bringing in clients✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take actionIf you're tired of feeling like you're shouting out to the world that you're here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients.Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/reviewBe sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode

If you're visiting Printwear and Promotion in 2025, here's what you can expect!Sign up for the event here: https://www.stahls.co.uk/printwear-promotion-liveWith all day education, the world's #1 heat transfers, and the full range of Hotronix Heat Presses. How do you navigate your day to make the most of your time at Printwear & Promotion 2025? In this podcast episode, Andy and Molly sit down to discuss exactly this. Here's a run through of how to get the most out of your day. SUNDAY 23rd FEBRUARY Arrive & grab a coffee. 11am: Head to the Explains Lounge for "How Signmakers Can Dominate with Branded Apparel" 12pm: Go straight to the Decoration Advice Suite so you don't miss "How To Save 86 Working Days in 2025" Grab some lunch and a refreshment before the next education session1:30pm: The Knowledge Centre is hosting "How To Market With No Marketing Department #2" Once you've absorbed all the best education P&P has to offer, grab another drink and head over to Stand D30. Stahls' have got the industry leading transfer products, the whole range of Hotronix Heat Presses, and much more. MONDAY 24th FEBRUARY Arrive, grab a coffee, and head to Stand D30 and see the Stahls' team! Check out industry leading transfers & see the whole range of Hotronix Heat Presses. 11:45am: Make your way to the Explains Lounge for "Delivering Customers' Marketing Message in Printed Form" Grab some lunch and a break to absorb the first education session.1:30pm: Once you're refreshed, head to the Knowledge Centre for "How To Market With No Marketing Department #2" Make your way around the show floor. Make sure you head back past the Stahls' Stand (D30) on the way out! TUESDAY 25th FEBRUARY There's plenty of time today to make your way around the show. The team at Stahls' (Stand D30) are so excited to see you and help answer any questions! But don't forget to check out the Decoration Advice Suite at 2pm for "How To Save 86 Working Days in 2025".Sign up for the event here: https://www.stahls.co.uk/printwear-promotion-live

Episode 121: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptEverybody wants to attract “buyers” and “high-value” clients, yet many online business owners find themselves chasing after customers and clients by offering to do more, for less money, and still struggle to make sales.In this episode, Kierra Jones discusses with us how you can find and attract customers and clients who are willing to pay more for you to do LESS, and how to market to them in a way that makes the sales process easy.About Kierra Jones: Since 2016, Kierra Jones has empowered thousands of women to amplify their voice, value, and visibility through powerful messaging that commands their true worth. Often called in the industry "The Client Whisperer" and "The Human ChatGPT" for her expertise in crafting messaging that connects and converts.As a Sales Messaging & Mindset Coach, she transforms how women show up, speak, and sell their expertise, leading to dramatic increases in confidence, client attraction, and sales.Kierra's clients have seen remarkable growth, doubling their audiences, engagement, and visibility, while 2-10x'ing their conversions and sales in just 3-12 weeks.Grab Kierra's FREE Messaging Workbook: https://www.kierrajones.com/freemessagingworkbookConnect with Kierra: https://www.kierrajones.com/ https://www.facebook/thekierrajones https://www.instagram/thekierrajones https://www.youtube.com/@thekierrajonesGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer 

If you've struggled to get your message across or feel like your marketing efforts aren't bringing new clients to your practice or business,  this episode is for you!We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you're writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode.If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

What do you stand for? What's your message? In this episode, I dive into the power of crafting a clear marketing message and why it's essential for success. Your niche needs clarity, and so do you. If you don't believe in what you're selling, you'll struggle to convince anyone else to believe in it. A strong marketing message says, "I believe in this, and I stand for it." It creates two things: die-hard fans who love your vision and people who aren't for you—and that's okay. Learn how to: Define what you take ownership of in your niche. Build a message that resonates with your ideal audience. Confidently sell what you believe in. It's time to put all your chips in, stand for something, and create a brand that truly connects. Let's get clear, bold, and unstoppable! #MarketingMessage, #StandForSomething, #EntrepreneurMindset, #SellingWithBelief, #ClarityInMarketing, #DefineYourNiche, #MarketingTips, #BuildYourBrand, #NicheMarketing, #MarketingSuccess

In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast, the co-founder of Livestorm, a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm's journey, offering a wealth of knowledge for startups looking to expand internationally. The conversation covers essential strategies and insights for businesses considering a global reach and the challenges that come with it. Key Timestamps (0:00) - Introduction and Hiring Strategies (1:06) - Episode Overview and Guest Introduction (1:39) - Definition of Going Global (2:33) - Considerations Before Going Global (4:03) - Language Barriers and Localization (5:28) - Initial Global Strategy for Livestorm (6:25) - Common Pitfalls in International Expansion (7:55) - Cultural Specificities in Going Global (8:16) - Expansion Strategies for European Companies (9:34) - Internal Operations and Hiring for Global Growth (10:56) - Balancing Global and Local Focus (12:01) - Challenges in Enterprise Sales and Global Focus (12:14) - Strategies for Entering New Markets (14:33) - Leveraging Data to Identify Market Opportunities (16:03) - Hiring Strategies for Global Markets (17:03) - Challenges in the US Market (17:41) - Best Practices for International Expansion (19:31) - Importance of Pricing Models and Currency (21:16) - Building a Team for Global Growth (23:06) - Challenges and Inequalities in Global Hiring (24:33) - Picking Your Battles in Global Expansion (25:13) - Focus and Marketing Message (26:25) - Steps for Entering a New Region (28:42) - Importance of Cultural Understanding (30:50) - Future Trends in International Expansion (33:13) - Advice for Startups Achieving 10k MRR (35:20) - Advice for Startups Growing to 10 Million ARR

How do you stand out from competitors? After all, it's the ultimate goal – to differentiate your business in a way that builds engagement and brand loyalty. Well, sales and marketing guru Tom Poland may just have the answer with his marketing message formula. He says your message needs three elements to succeed: it must be benefit-rich, contain specifics and be differentiated. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin I recently came across a workshop on writing creative nonfiction. And that made me ask the question: What is the difference between creative writing and business writing?  What about a course in film script writing?  ? Of course the more writing you do, the better you get. And you'll get better a storytelling.  But sometimes we're tempted to share a story works as a creative story but doesn't work as a business story. Boundaries are blurred for big companies. They tell stories that could qualify as purely creative. Think of the Budweiser puppies or the Christmas story of an old man dining alone.  Solopreneurs do not use stories like these...and they shouldn't.  So I want to set the record straight on business vs creative...a business vs a literary story. And let's remember that memoir is more like fiction than business. This episode discusses... ...3 differences between literary fiction and business stories. ...the hidden plot in memoir  ...how the purpose of the book influences the way people read it (and specifically, the differences in reading business books vs. creative books RESOURCES: Do you want to take a creative story and translate it to business? Sign up for the Strategic Intensive and I'll help you. We can also cover marketing and storytelling topics that are holding you back.  Brand your business by telling stories - a DIY course    

Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #307. In this episode, I'm diving into a topic that's going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise. I know it can be tempting to share everything about your brand or your latest collection. But overloading your audience with too much information or too many choices can backfire. Plus, in today's fast-paced, scroll-happy world, a message that could be made more precise simply won't cut it. Simplicity is your best friend. I'm sharing tips and tricks to help you cut through the noise, speak directly to your audience, and make your messaging crystal clear. Whether you're crafting an Instagram caption, writing an email, or figuring out how to describe your latest jewelry piece—this episode will help you refine it all. And stick around for some under-the-radar tips you might not have considered yet! And in the GOLD MINE segment, I talk about how we avoid overwhelming our clients' audiences, by focusing on one clear message in their marketing instead of trying to showcase everything at once.  Transcript: https://joyjoya.com/how-to-keep-your-jewelry-marketing-message-clear-and-impactful 00:00 Start 3:28 Primary Episode Content 19:12 The Gold Mine  

Episode 88: One of the biggest problems online business owners face is quality of leads. You hustle all day just to connect with a handful of people who seem interested, but in the end, they've always got some reason why they can't buy or join right now…Either they don't have the money, or the timing isn't right, or they're unsure if this is the right solution and they need to think about it… whatever the issue is, they never seem to pull the trigger and buy.And while you're busy dealing with the tire-kickers and unqualified leads, there are other businesses out there with an inferior product or service who seem to be raking in sales hand over fist.So, what gives?Well, the buyers are definitely out there, and in this episode, Marty Marion gives us the full scoop on what it takes to get their attention and instantly turn them into paying customers and clients.We discuss everything from ways to get the strategic advantage over your competition, easy ways to turn buyers away from the competition and towards you, specific things in your messaging that make people want to buy from you immediately, and much more!About Marty Marion: Marty Marion is a 40-year veteran of marketing and advertising at the highest levels.Formerly a principal and senior executive of two of the world's largest Madison Avenue advertising and brand marketing agencies (think “Mad Men”), Marty is obsessed with competitive advantage.He has led brand strategy, digital marketing, SEO, e-commerce, and competitive advantage teams for a number of the largest brands and agencies in the world in retail, consumer products, healthcare, and virtually all categories of e-commerce, and is a member of the Board of Advisors of AdLeaks, the world's most influential digital marketing community.Marty is founder of the private Facebook group Master Positioning Insiders, creator of the Positioning Mastermind Program and the Competitive Advantage Power Workshop Series, and he is the creator of The Positioning Matrix™.  He is CEO of Master Positioning LLC, a consultancy teaching brand positioning and advanced competitive advantage strategy to marketers, SEOs, advertisers and agencies.Download Marty's “Breakthrough Positioning Matrix” Here: https://crushcompetitors.com/guideConnect with Marty: https://masterpositioning.com https://www.facebook.com/groups/MasterPositioningInsidersWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Each week I recap the implementable ideas from this week's full-length podcast.  Consider me the accountability partner you didn't ask for, but always needed!Here are the Action Items to Tuesday's podcast: Create a Laser-Focused Marketing Message that Speaks to Your ICALINKS:Download Your “Laser Focused Marketing Message and ICA” Worksheet HereJoin the Group Coaching Waitlist HereDownload the Family Tree Template HereEnroll in The Perfect RIA Masterclass HereConnect with Libby on LinkedIn Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

Do you want the secret to crafting a LASER-FOCUSED message that speaks right into the heart of your perfect clients? Do you want to be able to read your clients' minds and deliver an experience that is EXACTLY what they are looking forUnderstanding these important things about your clients allows you to craft a message that helps you stand out from the sea of advisors and helps you add immense value…which makes you super referable!In this podcast, Libby will give you:A step-by-step exercise on how to craft your Ideal Client Avatar and ways to figure out where your “sweet spot” is for planningA specific roadmap of questions to ask that will lead you to your laser-focused languageIdeas and examples of how to implement these results in different areas of your business, such as social media, planning process, referral process, and more!Tune in now to learn how to create authentic, client-centered marketing that boosts your business! LINKS:Download Your “Laser Focused Marketing Message and ICA” Worksheet HereSchool of Podcasting -Launch, Grow, Monetize Your PodcastUnlimited Podcast CoachingListen on: Apple Podcasts SpotifyJoin the Group Coaching Waitlist HereDownload the Family Tree Template HereEnroll in The Perfect RIA Masterclass HereConnect with Libby on LinkedIn Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

On today's episode, I talk all things marketing. I am breaking down the six steps you need to take to elevate your marketing, stand out in your niche, and be known for your offers. I share examples on how to refine your niche, create more uniqueness in your brand, and why this is important when scaling your business and offers.   Show Up & Lead Mastermind opens for enrollment in September. Get on the waitlist to get the most up to date info. https://catdelcarmen.com/mastermind   Show Up Real, my Content Marketing Group Program, opens for enrollment soon. Get on the waitlist to get the most up to date info. https://catdelcarmen.com/show-up-real   Follow @catdelcarmen and @showuprealpodcast on Instagram.   Learn more at catdelcarmen.com.

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Her Business Accelerator podcast, Philippa Channer continues the discussion on crafting a compelling value proposition for businesses. She emphasizes the importance of clarity, impact, and differentiation, offering actionable steps for refining and testing these propositions to ensure they resonate with ideal clients. Philippa also promotes the upcoming "Empower Her Power Session" workshop and encourages listeners to submit questions for future episodes. She highlights the significance of a strong value proposition in attracting dream clients and standing out in a competitive market.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Her Business Accelerator podcast, Philippa Channer guides female entrepreneurs in crafting compelling value propositions. She emphasizes understanding clients' pain points and positioning oneself as an expert who can lead them to desired outcomes. Philippa outlines steps to create a value proposition that focuses on client transformation, backed by proof and specificity. She also introduces the Empower Her program and upcoming Power Sessions designed to support business growth. Listeners are encouraged to subscribe, join workshops, and book discovery calls to unlock their full potential.   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Welcome to the EmpowerHer Business Accelerator channel where you will find practical tips and guidance on building a thriving business with confidence!  Each week, you'll learn actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.  In this episode of the podcast, I had the pleasure of interviewing Whitney Hahn who shares her entrepreneurial journey, highlighting the challenges and lessons learned from her parents' business. The discussion emphasizes the importance of understanding the customer's perspective and crafting effective marketing strategies. Whitney and the hosts delve into the significance of using clear, relatable language in marketing to resonate with clients. They also stress the value of gathering testimonials and success stories to better understand client needs and enhance marketing messages. Whitney offers practical advice and resources for entrepreneurs to improve their marketing efforts and build successful, sustainable businesses. https://provokebetter.com/empower/    WHITNEY HAHN President, Chief Business Growth Advisor provokebetter.com   240-566-5931   Whenever you are ready, here are some ways that we can help you:   Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

Send us a Text Message.Embodying the Present: Exploring Gate 20 in Human DesignIn this episode of the Conscious Code Series on the EmbodyMe Podcast, host Crystal Renae delves into Gate 20, also known as the 'Gate of the Now' or 'Gate of Contemplation.' Crystal explains the significance of Gate 20 in Human Design and its connections to other centers such as the G Center, Spleen, and Sacral Center. She emphasizes the importance of being present, recognizing the shadow of superficiality, and embracing the gift of self-assurance. Crystal also provides tips and contemplative questions to help listeners develop a deeper presence and mindfulness in their daily lives, ultimately leading to spiritual growth and true connection with the present moment.Join the Conscious Code Collective Membership here.Want to create your Purpose-Aligned Brand, Digital Offer, and Marketing Message based on your energetic blueprint? Join Soul Brand Alchemy here.00:00 Introduction to the Conscious Code Series00:28 Exploring Gate 20: The Self-Assured Presence00:45 Gate 20 in Human Design and Gene Keys02:37 The Shadow of Superficiality05:41 Embracing the Gift of Self-Assurance07:31 The Siddhi of Presence09:37 Applying Gate 20 in Your Life and Brand10:19 Contemplative Questions and Tips11:53 Conclusion and Next StepsSupport the Show.Join the Soul Brand Alchemy ProgramConnect with Crystal Renae: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Website⁠

On this episode, I feature an interview with Daniel Den. He’s the co-author of the new book Ideas That Influence. His book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads their customers are exposed to every single day. You can learn more by visiting https://www.bigideasbox.com. The post 227: How to Create the Perfect Marketing Message That Cuts Through The Noise first appeared on Cast Polymer Radio.

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference:  https://letsconnectpnw.com/

Have you ever wondered how to turn your natural talents into a successful business? Or why some seemingly useless skills might be your secret weapon? In this episode, I chat with Kelly Thompson, a brilliant messaging and visibility coach who helps women monetize their genius and craft high-value offers without being glued to social media.

This week Mills dives into your marketing. If it's taking months to convert clients, your messaging might be wrong…

Aliens or Doritos? Either way, we're on it on Wisconsin's Morning News!

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She's getting traffic, but no one is doing anything but browsing and leaving.  It's a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! They need to feel that you understand their problems and can help them. That's what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn't really understand what she was offering, how she could help them… and even who she was!!!Be sure to listen in to learn more about:Ways to get SPECIFIC with your website content and messaging to create a connection with visitorsHow to put the YOU in your website so they know they can TRUST you Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit buttonThese lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it's on the mark, they will be searching for that book-a-call button! Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 Click here to send Kathy a text message about this Episode

Your marketing message must match the market or the audience you intend to attract. How do you do this? That's what I'm going to break down in today's episode. We're going to talk about the simple steps to creating a marketing message to attract more ideal clients. 

Send us a Text Message.Meet Audrey Wiggins' guest, Daniel Den, who has been passionate about marketing and sales for nearly two decades. He is the co-founder of the X-Factor Effect methodology, which has helped over 20,000 students and clients grow their businesses by teaching them how to differentiate themselves and become market leaders. The conversation covers various topics including Daniel's journey into marketing, his family's frequent travels, and his childhood memories.Daniel shares anecdotes about growing up in North Carolina, playing basketball, and later discovering a passion for wrestling. He recounts his early career successes with an eBay store and how he transitioned into digital marketing, leveraging platforms like Google AdWords and Amazon. He also touches on the challenges of dealing with copycat competitors and the importance of creating a unique business identity.The discussion highlights Daniel's book, "Ideas That Influence," which aims to help business owners develop successful marketing ideas. Daniel and Audrey discuss the importance of creativity and psychological aspects in marketing. They also mention Daniel's notable in-person event in Brazil, which had 7,400 attendees and included his memorable rap performance in Portuguese.Overall, the podcast episode emphasizes the significance of differentiating one's business in the competitive market and shares insights from Daniel Den's extensive experience in marketing and sales.Grab your FREE book and box at BigIdeasBox.com, just pay shipping and handling! Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Please Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

Our guest introduces a nine-part "marketing sound system" that includes a compelling story framework and strategies for amplifying nonprofit messaging effectively. His insights emphasize the importance of clarity, consistency, and the power of storytelling in engaging nonprofit donors and standing out in the crowded  and competitive nonprofit sector. This episode provides valuable strategies for nonprofits looking to boost their marketing and communications efforts. Watch on Video!Anthony Dicks, Jr., from 180 Management Group, begins the discussion by metaphorically describing marketing as akin to handling a sound system—a complex yet essential tool for amplifying messages in a noisy environment. Drawing from his childhood experience assisting his preacher father with church sound systems, Anthony points to the key to understanding and managing various elements of a sound system to enhance communication effectiveness. He offers a nine-part "marketing sound system" that includes components like a compelling story framework, a sounding board for idea validation, amplifiers to boost signal, equalizers to balance message delivery, and speakers to clearly issue calls to action. Anthony encapsulates the essence of his marketing philosophy: "A whole lot of marketing is like managing a sound system. First, you want to overcome the noise that's already in the market, but in order to do that, you need a sound system. And by sound system, I just don't mean the mixer. I mean a system that is sound in how you generate your messages, how you release those messages, how you manage those messages really contribute to how it is you amplify that message." Anthony goes on to elaborate on the need for nonprofits to craft a marketing strategy that resonates clearly and consistently with their target audience. He stresses the importance of frequency and clarity in messaging, noting that clear, consistent messages more effectively penetrate market noise and resonate with intended audiences. Additionally, he underscores the power of storytelling in marketing, advocating for narratives that feature a hero overcoming significant obstacles, thereby providing hope and inspiration to potential donors and stakeholders. This lively conversation also touches upon the strategic use of digital platforms and media to reach specific demographics, emphasizing the importance of aligning message delivery channels with the preferences and habits of the target audience.Follow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this special episode of the Educated, Empowered, Inspired podcast, we dive deep into the stages of business growth with a focus on our exclusive Business Success Blueprint. This blueprint, crafted from 20 years of business experience, provides a step-by-step guide to growing a business that is not only profitable but also enjoyable and sustainable.Key Takeaways:Business Breakthrough: Focus on defining your business offer, audience, and messaging. Essential for those in the early stages of their business to set a strong foundation and avoid common pitfalls like lack of clarity and direction.Marketing Momentum: Develop a cohesive brand and a strategic marketing plan. This stage emphasizes the importance of consistency in messaging and the need for a detailed content calendar to enhance audience growth and engagement.From Social to Sales: Transition from social media engagement to building a robust email list that converts. Utilize lead magnets and nurture sequences to deepen relationships and boost sales through targeted email marketing strategies.Sustainable Success: Aim for scalability and efficiency through advanced marketing tactics and automation. This final stage focuses on refining offers and employing systems like CRM to ensure business operations are smooth and customer experiences are exceptional.Join us as we outline each stage with practical action items and discuss how to navigate from one phase to the next, ensuring steady growth and long-term success in your entrepreneurial journey. Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://shellyniehaus.ck.page/businesspowerhourEmail Quickstart Guide - https://shellyniehaus.ck.page/emailguideWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

So part of building a business you're proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it's tricky. What is it I really want to say? Will people even get it? And if they do, will they get it enough to want to hire me? Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She's worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela's marketing message hasn't completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela's message. If you'd like to bring a little more bravery to your marketing, this episode is for you. Key Takeaways Align Your Marketing with Your Core Truth Narrate Your Journey Use the Awareness Ladder Use the Fourth Wall Technique Practice Truthful Conversations Timestamps & Key Topics[02:29] Angela shares her experience as a Hive member and the benefits of community calls[03:36] Dallas and Angela discuss the goals for today's coaching session[04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose[06:57] Angela explains the spiritual aspect of her work with musicians and the challenges she faces[08:45] Dallas reflects on Angela's need to lean into her core message in her marketing[09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth[12:38] Practical ways for Angela to practice integrating her truth into her marketing[15:20] Angela shares an example highlighting her coaching philosophy[16:53] The challenge of distilling complex truths into a marketing message[19:27] Dallas explains the awareness ladder and its relevance to Angela's ideal client[22:22] The balance between concrete goals and deeper truths in marketing[24:22] The long journey of client readiness and the role of truthful messaging[25:25] Using the fourth wall technique to bridge practical advice and deeper truths[29:48] Dallas's suggestions for catchphrases and a truth audit for Angela's content[33:54] Attracting clients who are hiding from their work and addressing their readiness[35:18] Practicing truthful conversations with potential clients[37"03] Truthfulness audit and next steps for Angela CONNECT WITH ANGELA:WEBSITE: angelabeeching.comFACEBOOK: facebook.com/angela.beeching CONNECT WITH ME:INSTAGRAM: @dallastravers

How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That's what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medical professional, and with this, she also has a podcast.  She was looking to attract more sponsors for her newsletter for her Exam Room Nutrition business. She knew her message needed a bit of fine-tuning to resonate better with people and that's why she booked the marketing review. By listening in, you'll learn how to do the same for your business or practice with the key marketing advice I shared with her.   We covered 3 main areas:Refine and Clarify your Marketing MessageCraft a Compelling Story on your Website  Strategic Positioning of Website Content and CTAsWhether your marketing messages have a goal of acquiring new sponsors or those messages are to gain clients… the underlying foundations are the same for each. All your website visitors need to clearly 'get' your message in order to take action on it. Be sure to check out this episode and learn how to increase your own sales (aka new clients) by improving your messaging, and how you can get a free marketing review too. All the details and how to connect with Collen Sloan are on our show notes page at - http://marketingyourprivatepractice.com/98      Click here to send Kathy a text message about this Episode

You've probably heard that "your story must bring out emotion in your listeners." And that's because you've also heard, "People buy on emotions."  But is that always true?  Lots of times people make buying decisions based on logic and rationality. They evaluate the offer coolly, based on their needs.  The truth is, sometimes people make buying decisions without bringing emotion into the picture at all. Educator archetypes rarely tell emotional stories; they don't expect their clients to make decisions emotionally at all. In this episode you will learn... ...why the phrase "people buy on emotion" is only partly true ...when people buy on emotion (even if they know they need to be more rational)  ...how and when to use purely rational stories that bring forth no emotion at all ...how a story can restore the balance between emotion and logic ...the way you can use emotional appeals in stories Don't forget to subscribe and leave a rating and review, preferably on the Apple site. Resources: Book on Amazon: Grow your business one story at a time Free guide: Your story archetype (and a quiz to reveal yours) This episode mentioned Carlos Batara Ian Brodie Alicia Forest

Crafting a compelling core message is crucial for differentiating a business in a crowded market. A strong core message not only is going to communicate the unique value proposition of your company, but it also resonates with your target audience and their needs and the challenges that they're experiencing. In today's episode, I'm going to dig deeper into this. I'm going to provide some examples to help simplify this critical concept. 

Episode 45: There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business.The truth is that if you want to generate consistent, reliable, predictable revenue with your online business, you need 3 key strategies working together.If you're missing any of these three, then your sales will be seldom and inconsistent at best.In this episode, Todd and Leah walk you through each of these strategies and explain how they all work together to create a profitable online business.Grab our free online course here: https://digitaltrailblazer.com/Join our private Facebook group here: https://www.facebook.com/groups/profitablecoursecreators✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Learn to Create a Marketing Message that Really Resonates with Your Target Audience There are so many marketing messages coming at us from different directions. Everyone is after our attention. If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge. What is more if you are that small business, trying to compete with the "Kings of the Mountain", have billions of dollars to spend on marketing you may feel overwhelming. What can you do? How do you carve a marketing message that will make a difference. Welcome to this episode of A New Direction Best Selling Author and Marketing Researcher and expert Daniel Den joins to help you create a marketing message that will grow your company. Daniel Den's co-authored book with Pedro Superti "Ideas that Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences" is an absolute necessity to every business marketing toolkit. Ideas that Influence Start with helping us create visual of our message by calling it the "microphone message".  That is, is your message really being heard? Through out the entire book Daniel Den and Pedro Superti walk us through 9 pillars of marketing that will help you carve out a message that will make you stand out even among the giants of any industry. Personally, I have found this book to be really helpful, as it helped me identify where my marketing messages were weak, and were I need to do more work in building a better message the resonates with my target audience.  Get the book, and the box set is comes with it.  Order Here:  Ideas That Influence We at A New Direction are so grateful for the financial support of our sponsors.  Please do us a favor go to their website, LIKE their social media pages, and tell them thank you! EPIC Physical Therapy, I use them whether it be for an injury, post surgery, every day aches and pains, and when I want to get a little more out of my body for athletics. They are the top choice for professional athletes as well as non-athletes. Do yourself and your recovery a favor when you are ready for EPIC Relief, EPIC Recovery, and EPIC results check out EPIC Physical Therapy www.EPICpt.com Linda Craft Team, Realtors, for more than 39 years the choice of thousands when it comes to real estate. And regardless of where you live you can meet with them virtually. They have been on the cutting edge of technology helping people around the world finding the very best professionals to help sell or buy a new home. Their clients call their customer service “legendary”.  Maybe it's their ability to negotiate on your behalf?  Or Maybe it's because they are relentless to find you the right home? Perhaps it's because they know what it takes to get the most money from your home for sell? You can find out why by going to www.LindaCraft.com Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.   Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach. Passion and Dedication: Jay's passion for helping people and his commitment to personal growth and development make him a compelling choice for those seeking guidance and support in achieving their goals. Holistic Approach: Jay's diverse interests and goals suggest that he may take a holistic approach to coaching, addressing various aspects of life including relationships, career, health, and personal fulfillment. Accountability and Support: As someone who aims to be one of the most sought-after life coaches, I offer high levels of accountability,

Of the five archetypes I've identified, the Celebrity holds greatest awe and power.  ***If you're new to my community, you can download a free report featuring the five archtypes when you click here. Think of Taylor Swift and think of those folks in People magazine. We don't want to BE a Celebrity, but we can learn from Celebrities. It's no accident that real celebrities tend to be spokespeople for all kinds of brands. So now let's look at business.  Chances are you'll meet a celebrity somewhere along your business journey. You'll be tempted to use them as examples along the way.  But the truth is, you probably are not a Celebrity. You can't apply Celebrity strategies to your business..and win. Join me on this fun podcast to learn about Celebrity archetypes -- what they are and how to use them in your business

It's no secret that as a creative entrepreneur or coach, your messaging matters in a noisy world. More than ever, especially as the price of a service increases, and especially if you're wanting to offer an elevated customer experience that supports a premium price point, you have to be able to understand your ideal customer in a way that makes them feel seen, heard and understood like no one else does.   On today's episode of BEYOND, I'm sharing with you the ONE thing that will immediately take your marketing message to the next level – the ONE thing that will make your voice, your message, stand out in a sea of other voices. What you're about to learn in this episode might not be what you expect to hear, and if that's the case – I'm so glad. Because around here, I'm all for doing things differently than everyone else is.    When you're a service-based business, and the intent of your business is to generate profit not someday – but right now – wealth that you can create to contribute to your family and bless other people and causes you care about – you do have to do some things differently. You have to do less, but better. You have to focus on just a few things, and learn how to do them really, really well. One of those is your messaging.   On this episode, you'll learn:   • How compelling messaging matters – especially when you're a premium-priced service • Why avoiding assumptions matters in creating compelling offers • How you get get to know your audience on a deeper level, starting right now • The importance of asking questions AND listening for the answers • The two groups of people to question, and what questions to ask them • How prioritizing your own mindset work will improve your understanding of yourself and your ability to connect with others through messaging.   Free Resource: 5 Questions to Ask to Get to the Heart of Your Ideal Client   If you're tired of spinning your wheels and you're ready for mindset and business support that will help you simplify and create the kind of life and business you're excited to wake up to, the kind that serves not only your clients but you and your family well, I want to invite you to apply for SIMPLIFIED. This 6-month intensive is for moms building businesses as creatives and coaches, and I'm showing you how to leverage the two most valuable assets you have: your mindset and your messaging, for peace and profit. Working with me privately is kind of like having a business therapist, marketing strategist and personal trainer for your brain all-in-one. Your next step is to apply for SIMPLIFIED at beckyhoschek.com/simplified.  

Your marketing message is a bit like a puzzle.  There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you.  But too many times, business owners are missing a piece of the puzzle and, no, their cat didn't steal it.  Once you've helped your client diagnose their problem and dispel any misconceptions that they might have about the work you do, you think they are ready for your offer, but they're not.  So what is this piece of the puzzle?  I'm here to tell you! In this episode we discuss: The importance of a complete marketing message puzzle and the common missing piece in business owner's messaging. Nurturing and engaging potential clients through the messaging process, including diagnosing problems and dispelling misconceptions. Advocating for the business's unique solution to a client's problem without jumping straight into the offer. Examples of bridging the gap between a client's problem and the business's unique solution.  

The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.  This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.  This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.  So what is this often overlooked and skipped-over piece of messaging? Voice of customer research.  In this episode we'll be discussing: The missing piece business owners leave out of their messaging Why client avatars aren't the way to go and what to do instead Learn exactly what the VOC is and what it will capture How incredibly beneficial AI is in complimenting your VOC data The best way to create marketing content  

In the first of our two-part talk, Lisa Mullis, founder of Paraphrase Communications, shares her insights on improving business messaging for a greater revenue impact. She explains why understanding a customer's stage in the buying cycle can significantly affect their engagement and interest in a product or service. Lisa reveals common messaging mistakes and suggests ways to rectify them. Listen in and you'll learn how to effectively match your revenue models with your marketing messages to attract ideal customers and boost sales.00:00 Introduction: The Connection Between Athletic Shoes and Your Business01:07 Welcome to Sticky Brand Lab: Bridging the Gap Between Knowledge and Action01:26 The Importance of Perspective: Can't Read the Label from Inside the Jar01:55 The Challenge for Business Owners: Seeing the Problem03:42 Introducing Our Guest: Lisa Mullis, Brand Messaging Professional04:38 Understanding Business Model vs Revenue Model08:35 The Importance of Understanding Your Revenue Model16:18 Common Mistakes Entrepreneurs Make When Describing Their Product or Service23:44 Conclusion: Defining a Vibrant Life and How to Connect with Lisa MullisThanks for listening! Let's stay connected!https://www.stickybrandlab.com/Connect with us on Facebook! https://www.facebook.com/stickybrandlabSubscribe to Lori and Nola's show on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.Podcast Transcript: https://www.stickybrandlab.com/podcastRESOURCESGet your “Plan, Launch and Grow My Business” TOOLKIT BUNDLE -  https://my-store-9761601.creator-spring.com/listing/business-toolkit-bundleConvertKit: Our #1 Favorite Email Marketing Platform -  https://convertkit.com/?lmref=-jJWzw (This is an affiliate link)Guest Links:Take Lisa's free Client Conversion Quiz https://paraphrasecomm.scoreapp.com/Connect with Lisa Mullis on Linked In - https://www.linkedin.com/in/lhmullis/Lisa's website: https://www.paraphrasecomm.com

In this episode of the Fit CEO podcast, I wanted to go over the importance of aligning your marketing message with client success. In 2023 I made a mistake when I promised to help clients make $10,000 in four months, which attracted the wrong type of clients. I wanted to  emphasize the need for proper expectations and a marketing message that attracts committed individuals. I encourage entrepreneurs in the fitness space to evaluate their own marketing messages and promises to ensure they are aligned with client success. Don't miss this tactical episode on improving your business strategies! ————— ⭐️ Learn more about NLCA's 10k Accelerator Program: https://course.thenextlevelcoachingacademy.com/10k-accelerator-VSL   ⭐️ Follow Me on Instagram  : https://www.instagram.com/the_fitceo/  ————— (00:02) Introduction to the podcast and the topic of tactical business strategies. (01:16) Announcement about bringing back vlogging and the mission behind it. (03:05) Setting better expectations for entrepreneurship and online coaching through vlogging. (04:05) Announcement of NLCA's new podcast, "Coach Collab" - coming soon! (04:46) Introduction to the main topic: the impact of marketing message on client success.(05:18) Sharing the mistake made in 2023 with a marketing message focused on quick money.(06:51) Attracting the wrong type of clients and the negative effects on brand perception and client results. (08:19) Pivoting in 2024 with a new marketing message focused on helping corporate professionals transition to full-time online fitness coaching. (10:11) The importance of aligning marketing promises with client success. —————  

One of the biggest challenges for a business owner is getting seen as a credible expert in your field…even a thought leader in your industry. Last episode we focused on being seen as an expert. However, not everyone will promote expertise the same way.  If you're a Role Model, you want to continue to tell stories that support your promise, “If I can do it, you can do it.” If you're an Educator, you demonstrate knowledge. You tell different stories. The one thing you don't do: you don't follow the advice to “be vulnerable” when you're telling a story to promote your expertise. There may be a place for those stories…but not now. In this episode, you will learn how to promote your expertise within your archetype. You will recognize how other archetypes use stories. It's not just your story, but the way you tell your story, that builds expertise. RESOURCES and mentions: Find your archetype here. FREE checklist. FREE training to use the archetypes to position yourself as an expert. Brand with archetypes.   Podcast with Cindy Bidar (Role Model archetype) Podcast with Ellen Finkelstein (Role Model) Cindy  Bidar's Website Ian Brodie's articles Connie Ragen Green (product marketing example) Christina Hills  Note: Some links are affiliate links.   

⭐️ Learn more about NLCA's Black Friday Offers Here: Click here to learn about NLCA! ⭐️ Apply for 1:1 mentorship support here: Click here to get the discount! ------- Hey everyone - This week I meet with Eddie in a coaching call format to discuss marketing strategies for his online fitness business. We go over the focus to leverage YouTube and Instagram to reach potential clients. I advise Eddie to create content that showcases his workouts in nature, as well as addressing mental health benefits. We also dive into the importance of referrals and the potential for controversial environmental sustainability content. I emphasize Eddie's need for outreach and suggest attending conferences in-person to network, and go over the future potential to run ads on his platform when he's ready. -------  (00:09) Introduction and greetings (00:45) Eddie's question on marketing his business (01:27) Eddie's current data and goals for his business (05:32) Recommendation to focus on YouTube and Instagram (07:13) Eddie's YouTube channel content and client feedback (09:31) Using YouTube Vlogs to create Instagram reels (11:30) Referral program and marketing strategies discussed (12:28) Eddie's struggle with growing on Instagram (13:29) Deciding between leading with environmental sustainability or nature aspect (15:54) Chad suggests showcasing workouts in nature to catch attention (17:16) Chad advises using controversy in marketing for sustainability aspect (18:21) Donating to environmental foundation mentioned for sustainability marketing (20:14) Chad recommends leading with nature therapy and slipping in sustainability (21:38) Simplifying the instagram bio (26:32) Attending conferences and networking in person (28:47) The importance of sales and outreach for growth (30:21) Street interviews for content idea (31:23) The long-term growth potential of social media (32:10) Starting with boosted posts before running ads (34:02) Reallocating time and focusing on messaging first

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 416 of Podcasting Business School where I do a Podcast Audit of the Amplify Your Marketing Message podcast.    *** Ready to learn more about how I'm using a Limited Series Podcast to find my ideal listeners and convert them into becoming my best clients? Get all of the info on my new Limited Series Podcast Funnel Blueprint: https://www.podcastingbusiness.school/lspf Add in more solo/coaching episodes for increased expert positioning with your content. Look for ways to include podcast episode recommendations into your email funnels. Try using a CTA to get listeners to record episode recommendation audio for you to use on the show.

There's something celebrity online marketers get wrong about marketing messaging all the time.  They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar.  It's not.  If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates. Whether it's in marketing, on your website, in sales conversations, and even when you're being interviewed on podcasts or asked to speak on a stage, it's ALL messaging.  It's a huge foundational area of your business to work on. I know that can feel overwhelming to create. It can feel like you just don't know where to start, so you put it off..  That's why on today's pod, I wanted to tell you exactly where to start. We're going to talk about 3 foundational pieces of messaging to focus on first so you can make your marketing more effective straight away. In this episode, you'll hear: The alternative to pain point marketing Why bad messaging actually costs your business The three key pieces of messaging to focus on first for more effective marketing are micro-stories, problem statements, and why-buy statements.  

Co-Founder of Toolbox Genomics,  Dr. Erika Gray  joins Joseph to talk about how to get clarity and creativity in your marketing message.  GUEST LINKS ToolboxGenomics.com  SUBSCRIBE  First100K.com    How to Get SHREDDED Over Age 40 ...And Stay RIPPED For Life™  Shredded Fathers is a online brotherhood of growth-minded DADS who can encourage you to unleash the remarkably powerful husband, father, and businessman inside of you! Apply at: ShreddedFathers.com  Music: Purple-Planet.com

See Thousands of Clay Clark Client Success Stories Today: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Clay Clark's 2-Day Interactive Business Growth Conference Today At: https://www.thrivetimeshow.com/business-conferences/ Learn How Clay Clark Has Helped Greg And Dawn to Triple the Size of Their Business: www.glueandnails.com To Learn More About Buying An OXIFresh.com Franchise Go To: https://www.thrivetimeshow.com/oxifresh/ To Learn More About Buying a Window Ninjas Franchise Go To: www.TipTopK9.com “The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.” ― Gerber Michael E., The E-myth Revisited “Do not wait: the time will never be 'just right'. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.” - Napoleon Hill BUSINESS + How Clay Clark Helped BarbeeCookies.com to DOUBLE the SIZE of Her Business Within Just 12 Months!!! Learn More About the Success Stories Below: www.LivingWaterIrrigationOK.com www.BarbeeCookies.com www.PMHOKC.com www.DelrichtResearch.com www.OXIFresh.com www.PeakBusinessValuation.com www.TipTopK9.com www.TulsaOilers.com https://sierrapoolsandspas.com/ www.AmyBaltimoreCPA.com www.MorningGloryEatery.com www.Pappagallos.com Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com Learn More About the Actual Client Success Stories Referenced In Today's Video Including: www.ShawHomes.com www.SteveCurrington.com www.TheGarageBA.com www.TipTopK9.com www.WeShredOnSite.com Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com To Learn More About Roy Coggeshall And His Real Businesses Today Visit: https://TheGarageBA.com/ https://RCAutospecialists.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/

If your posts are falling flat and not getting the engagement or sales you want, you're missing this key to marketing success: storytelling. I have 9 simple ways you can make storytelling your secret weapon to create fans and make more sales.