This podcast calls out the myths and misconceptions of sales, marketing, messaging, and more from the ideas that don't work, are outdated, or just plain stupid--to the occasionally brilliant, off-color, off-the-radar, and yes, off-message ideas, that manage to sometimes slip through the cracks.
On this episode of Off Message Keith sits down with Katy Keim, CEO of LQ Digital to talk about the lost art of the phone and how it has become underutilized in the technology industry. Whether through generational preference or sheer distaste for the format, Keith and Katy argue that calling people at the right time is instrumental to sales success.
On this episode of Off Message, Keith Messick, CMO of Dialpad, chats with the CMO of Mozilla, Jascha Kaykas-Wolff about how the industry generally thinks about marketing and why that perspective should be challenged. Jascha also talks about consumer’s personal data and Mozilla’s decision to stop advertising on Facebook due to the underlying principles that were important for him and the business to uphold.
On this episode of Off Message, Keith, CMO of Dialpad, chats with the CRO of ServiceTitan, Ross Biestman about the best practices in sales communication. Both dive into the tricks and tools that they’ve used in their careers to optimize their selling outreach and ultimately communicate to their customers. They discuss everything from how ServiceTitan trains new salespeople, to their first jobs, saddle shoes and more.
On this episode of Off Message, Keith, CMO of Dialpad, chats with his friend, and CEO of Lucidworks, Will Hayes about the natural tension between marketing and sales. They provide authentic insight into how C-level personnel think and operate within that tension and provide alternative perspectives on how sales and marketing can work better together.
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