Podcast appearances and mentions of jascha kaykas wolff

Join us for a discussion on digital marketing and customer data platforms (CDPs) with Jascha Kaykas-Wolff, President at Lytics. With his broad experience in both major tech companies and startups, Jascha offers insights into how these platforms enable businesses to use data to tailor customer experiences and support growth. Listen in to enhance your knowledge of digital marketing strategies and stay competitive in the fast-changing digital environment. Thank you for listening! Please subscribe wherever you listen to podcasts and give us a rating. - Need marketing strategy? Go to alpenglo.digital/ - Contact Jean: alpenglo.digital/get-in-touch/

Are you ready to unlock your career's full potential? What if you could also align your passions, strengths, and aspirations for success using something called the Heart Tree Star? Jascha Kaykas-Wolff, President at Lytics, delves into the key principles of career growth and leadership. By practicing empathy and understanding, leaders can reduce noise and tailor their messages to better connect with their audience, ultimately enhancing their own effectiveness and team engagement.Tune in to discover how this powerful model can help you unlock your career potential, and bring your personal goals and professional growth together as you craft a compelling personal brand narrative. Join us as we discuss:What the Heart Tree Star is and how can it guide career developmentWhy empathy is crucial in leadership positions for effective communication and collaborationHow people can take stock of their passions and skills to align them with their career path

Customers, Cookies, and Content: A President's Perspective  featuring Jascha Kaykas-Wolff  March 10, 2023  The rapid decline of third-party cookies has turned a CMO's growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford University study asked 92,000 people whether they trust the news media in their country. The highest rated country was Finland. The U.S. came in dead last, at 29%. How much complexity are we facing globally with customer privacy? (hint: more than ever!) How can our messages build trust in this daunting digital desert?  Why should CMOs care about customer data platforms (CDPs)?  Where's the balance between personalization and privacy?  In this show, you will hear how iconic tech CMO-turned-President, Jascha Kaykas-Wolff, has built agile teams that cultivate trust and drive healthy growth. He will share how transparent privacy policies, cookies, and content can work in harmony. Some takeaways: Strategic leaders take responsibility for their customers' experience—or customers will leave. This starts with being clear on the value exchange between our company and those customers. That will ensure that your first party data strategy endures. Commit to building a solid customer data platform strategy before implementing a customer data platform. Here is a free, helpful white paper from Lytics. https://www.lytics.com/resources/guides/customer-data-platforms-101/ Gartner predicts that 75% of the world's population will be under privacy regulations by December 2023. Mindful marketers need to work closely with their legal, data science, and content teams to stay abreast of these privacy demands. Click here for the ZDNet story (3-minute read) Avoid “irrational AI exuberance.” Many of us are rushing to use generative AI without establishing ethical and contextual guardrails. Jascha and I addressed the major reputational and ethical risks associated with this approach.    Instead, ask your leaders “Are we going to build use cases right now, or am I first going to explore the implications of bias, context, and structure?” Before you fully take advantage of machine learning and generative AI (e.g., ChatGPT), find a way to create and publish organization guardrails.    Leverage your data science team to a) acknowledge that bias exists within the tools and b) remove bias daily. Here's how Jascha' s team addresses this ethical challenge: He and his team practice “intentional de-biasing.” They make best efforts to remove biases in their toolset. Jascha believes “this discussion needs to happen in scrum meetings, board discussions, and leadership meetings. It's critical to remove biases as soon as we find them.”   P.S. Before you go:   1. Don't miss a future episode –the first Friday of each month, 1:30-2:05 pm ET. Join our “know ahead” list at themindfulmarketer.com. 2. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with “Future Show Idea” in the Subject line.

Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers. Today we're going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I'd like to welcome Jascha Kaykas-Wolff, President at Lytics. RESOURCES Lytics website: https://www.lytics.com  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers. Today we're going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I'd like to welcome Jascha Kaykas-Wolff, President at Lytics. RESOURCES Lytics website: https://www.lytics.com  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

In our 29th episode, Olivier L'Abbé, President at Metadata, talks category creation with two B2B leaders from the customer data platform and continuous integration categories. Panelists for this episode include Jascha Kaykas-Wolff, President of Lytics and leader behind the customer data platform category, and Erich Ziegler, CMO of CircleCI and leader behind the continuous integration category. You'll walk away from this episode with an understanding of leadership, decision-making, and analyst relationships. BONUS! Jascha tells us the strategy he uses to hire the best marketers.

In this D2C era, first-party consumer data is increasingly becoming a brands’ most valuable asset. The hard part is how to draw the line from that data to the right action in marketing, merchandising, and product innovation. Jascha Kaykas-Wolff, President at consumer data platform Lytics, joined Rob and Peter to outline now brands can fill the consumer data decision gap and turn your data lake into revenue and loyalty.

On this episode of Off Message, Keith Messick, CMO of Dialpad, chats with the CMO of Mozilla, Jascha Kaykas-Wolff about how the industry generally thinks about marketing and why that perspective should be challenged. Jascha also talks about consumer’s personal data and  Mozilla’s decision to stop advertising on Facebook due to the underlying principles that were important for him and the business to uphold.

Trust, lean data and the rising importance of purpose as a customer preference - Interview with Jascha Kaykas-Wolff, Chief Marketing Officer at Mozilla.

Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff.  Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2NZ5M5c  LinkedIn: linkedin.com/in/kaykas/  Twitter: twitter.com/kaykas  Mozilla Website: mozilla.org/en-US/   3 Key Takeaways: - To get ahead in your career as a marketer, be clear about what you do and how you help others. - Agile marketing is all about determining priorities and working on those priorities more efficiently. - To be effective, CMOs can’t just understand marketing, they have to understand the underlying dynamics of the business.   Are you at Dreamforce 2019 this week? Come join us for a live episode this Tuesday, November 19th at 5:30 pm at the Pied Piper Bar in the Palace Hotel. Find more details and RSVP here: https://www2.pardot.com/event/1119/marketing-trends-live  --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Today I'm joined by Jascha Kaykas-Wolff, CMO at Mozilla. His impressive resume includes a B.A. in Psychology from Whittier College, before his time at Mozilla Jusha served as CMO for BitTorrent, CMO for Mindjet. He also serves as a board member At TEDx Marin, the board of Trustee for Whittier College and board of Trustee for The American Conservatory Theatre. He even co-hosts the podcast “This is your silicon valley life”! In addition to his busy schedule, Juscha makes time to volunteer and mentor with TheLastMile.org.

This week on “Marketing Today,” Alan talks with Jascha Kaykas-Wolff, chief marketing officer at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “This is Your Life in Silicon Valley.” In his conversation with Alan, Kaykas-Wolff touches on, among other things, trust, data and lean data practices, and what it means for a company to stand for something. Kaykas-Wolff points out that, in this age of data breaches and companies unwittingly sharing consumer information, lack of trust is at a crisis level. “In the U.S., trust is not just declining — it’s crashing,” says Kaykas-Wolff. “In the last year, we’ve had almost a 20 percent decrease in trust, in the popularly informed public, in the U.S. alone. This is a crisis of confidence that the general population has in businesses.” Kaykas-Wolff went on to add, “We’re not taking good care of our customers’ data, and that impacts the trust that they have in us.”   Highlights from this week’s “Marketing Today” podcast include:  Mozilla is more than just Firefox. It’s an organization “fiercely focused” on maintaining an open and accessible internet. (1:52) Mozilla’s products provide a unique way for them to go to market and allows them to develop a sophisticated brand strategy. (5:09) “Magic Growth Equations Don’t Exist.” (7:07) A wake-up call for marketers: Kaykas-Wolff talks about “Conscience Choosers,” and the economic impact they have. (13:45) Kaykas-Wolff on how trust drives business results. (18:22) Mozilla’s “privacy by design” encompasses four lean-data practices. (22:42) Marketing practices and media mix fuel Mozilla’s nimble performance. (35:50) Kaykas-Wolff wants the people around him to be happy and successful. (45:58) Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!  Support the show.

Mozilla exec Jascha Kaykas-Wolff joins A&G to talk about what's ailing the internet, and why Zuckerberg's congressional testimony will come up short.

Mozilla exec Jascha Kaykas-Wolff joins A&G to talk about what's ailing the internet, and why Zuckerberg's congressional testimony will come up short.

Mozilla exec Jascha Kaykas-Wolff joins A&G to talk about what's ailing the internet, and why Zuckerberg's congressional testimony will come up short.

Eileen Rinaldi sits down with hosts Sunil Rajaraman and Jascha Kaykas-Wolff to talk about her journey into San Francisco. Rinaldi recounts how she ended up here, how hard she's had to battle to stay independent, and her view of so-called 3rd-wave coffee. Rinaldi shares some of her thoughts on her favorite 'local' San Francisco businesses, and why it's so hard to remain independent in the age of fast-casual.

Chris Michel is a world famous photographer, whose work has been featured in National Geographic amongst others. Michel talks about how San Francisco has changed over time, including one major change that happened in 2007. And about that homeless problem - what are the solutions and what should the city be doing about it? Michel dives into several interesting topics with hosts Jascha Kaykas-Wolff and Sunil Rajaraman.

Ready to ditch Chrome or Safari for the latest Firefox browser, promising faster website loads? Jascha Kaykas Wolff from Mozilla joins Jefferson Graham on #TalkingTech to explain.

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he's the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for […] The post Agile Marketing Update with Jascha Kaykas-Wolff appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Most people would agree: Luck is an integral ingredient to success. The tough part is, getting lucky is all up to chance. You can't predict it. You can't manufacture it. Or can you? In this special episode of The Growth Show, we hear stories from three of our past guests (Chris Savage of Wistia, Jascha Kaykas-Wolff of Mozilla, and Vlad Tenev of Robinhood) about a time they got lucky in business - and find out if getting lucky really comes down to chance.

We all want to be the one to uncover the next big thing - the next big app, the next big trend, the next big growth strategy. We take big bets. We tell our boss that surely this is the thing that's going to take off. If we don't pay attention now, we could be left behind. The truth is, uncovering the next big thing can be very difficult - but it's a necessary skill when you're tasked with growing a company. So how do you go about figuring out which trends are about to take off, and which ones will be duds?

Communication and Business Strategist and Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.  Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Jascha Kaykas-Wolff, Co-author Growing Up Fast: How New Agile Practices Can Move Marketing & Innovation Past the Old Business Stalemates. Don Cooper, The Sales Heretic (tm) brings us every first Monday of the month Breakthrough Sales tip,  growing our revenue and profits. Jeff Shuey, Chief Evangelist K2, Jeff joins us after our featured guest, discussing technologies that impact our lives. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management & innovation. In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing processes. If you are not yet familiar with agile marketing, grab some paper and a pen so you can take notes as you learn how to avoid wasting money by evolving away from the legacy mindset of marketing. We discuss specific tools and tactics and additional resources you can use to increase your education on this topic. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

  Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.

Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver. The post Jascha Kaykas-Wolff, Involver appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.