Podcasts about CRO

If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

O programa desta terça (02) vai contar com a presença de um craque! Ele nunca fez gol na Croácia, mas, com certeza, este Kaká, o piloto, já sobrevoou de Gol pela Croácia! Ele nunca foi técnico da Seleção, mas este Diniz seleciona as melhores técnicas para você empreender como ninguém!O empresário Kaká Diniz é o convidado em Pânico, trazendo a dificuldade de uma empresa fazer sucesso no Brasil, falando sobre a carreira de Simone, sobre aviação, investimentos, religião, pandemia e, se bobear, até sobre o maior erro gostoso do mundo, que é participar do programa tão cancelado quanto o Will Smith subindo no palco do Oscar.

If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen. We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors." If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact. We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight. We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.  If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook. Topics Discussed in this episode: The fundamentals of eCommerce CRO (05:59) Common CRO mistakes and misconceptions (11:21) What to tackle first when doing CRO (14:31) What stage of growth should you be at when investing in CRO? (20:03) How AI is changing CRO (28:26) Exploring the mechanical side of CRO (33:56) How to turn customer data into actionable insights (39:18) How to make CRO a routine part of your business (42:17) How often businesses should revisit their CRO (46:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Golden Web Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!  

In this episode of Restoration Today, James Hatfield, CRO of LiveSwitch and RIA Affinity Partner, breaks down how real-time video technology, remote collaboration, and AI are reshaping restoration operations — especially during flash flood events.James shares why July's peak flood season exposes major bottlenecks for contractors, how tools like live video, drones, BIM, and moisture mapping are shifting from “nice-to-have” to essential, and why first-contact video calls dramatically improve customer trust and job accuracy.We also dive into reducing truck rolls, simplifying insurance documentation, crew adoption, and how restorers are seeing 200%+ ROI with the right tech stack.If you want to respond faster, document smarter, win more jobs, and future-proof your restoration business, this conversation is packed with actionable insights.

In this episode of Restoration Today, James Hatfield, CRO of LiveSwitch and RIA Affinity Partner, breaks down how real-time video technology, remote collaboration, and AI are reshaping restoration operations — especially during flash flood events.James shares why July's peak flood season exposes major bottlenecks for contractors, how tools like live video, drones, BIM, and moisture mapping are shifting from “nice-to-have” to essential, and why first-contact video calls dramatically improve customer trust and job accuracy.We also dive into reducing truck rolls, simplifying insurance documentation, crew adoption, and how restorers are seeing 200%+ ROI with the right tech stack.If you want to respond faster, document smarter, win more jobs, and future-proof your restoration business, this conversation is packed with actionable insights.

The following article of the Trade & Invesment industry is: “Mexico's Trade Crossroads: Tariffs, Nearshoring, and USMCA” by Paulina Aguilar Vela, Co Founder and CRO, Mundi Trade Inc.

Fifteen years in, it can still feel like “we're just getting started.”Michelle Zatlyn, co-founder of Cloudflare, returns to Grit with Joubin Mirzadegan to share how Cloudflare secures the internet for millions, with a vision built to last generations.She also shares why staying close to reality and to customers becomes harder as success compounds, and how Cloudflare is helping content creators regain control in an AI driven internet.Guest: Michelle Zatlyn, co-founder and President of CloudflareConnect with Michelle ZatlynXLinkedIn​Connect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins

Dave Govan is the Founder and CEO of G2 Strategic Advisory Services, with a career that spans $100M+ as a rep and $2.3B+ as a CRO. From early-stage startups to global tech titans, Dave has operated across nearly every stage of company growth — and he's seen it all.In this episode, we dive into what's broken in today's go-to-market (GTM) strategy and how AI is exposing the cracks — especially among lazy leadership and outdated sales execution. Dave breaks down why business acumen, not tactics, is the key differentiator for today's reps, and how founders often derail their own growth by scaling the wrong way.Whether you're a CRO, founder, or seller trying to thrive in today's shifting landscape, this conversation is packed with honest insights and actionable advice from one of the most experienced operators in the field.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Dave on LinkedIn: https://www.linkedin.com/in/davegovan/Check out Dave's Website: https://g2strategicadvisoryservices.com/

In this episode of Sales Is King, host Dan Sixsmith sits down with Jon Addison, Chief Revenue Officer at Okta, to unpack how identity is becoming mission-critical in a world of AI agents, distributed work, and rising security expectations. Jon shares how Okta is evolving from product to platform, why identity is central to securing AI, and what it really takes to lead large, global go-to-market organizations today. The conversation ranges from AI ROI and agent security to sales leadership, relationship selling in a post‑pandemic world, and Jon's unconventional path from door‑to‑door sales and technical roles into the CRO seat.Key TopicsOkta's mission and why identity sits at the center of security and AI. The early, messy phase of AI and agents and why standardization and consolidation are coming. How Okta thinks about securing AI agents for 20,000+ customers through policy, platform, and design. Moving from “product company” to “platform company” and what that means for GTM, partners, and customers. Jon's view of the CRO role: being a change agent, driving parallel transformations, and balancing data with instinct. The “Formula to Win” (Focus, Compete, Lead) and the decision to specialize across Okta and Auth0 buying personas. Why enterprise selling is going “back to relationships” in an era of hyper‑informed, AI‑enabled buyers. Skill vs. art in sales: practice, rehearsal, and the X‑factor of human connection and courage. Methodologies, MEDDIC, and how frameworks and creativity can and should coexist. Jon's career path: door‑to‑door sales, technical consulting, product management, Oracle, LinkedIn, and now Okta. How to think about talent, instincts, and building high‑performing, international sales teams. Jon's definition of success: growth, unlocking potential in reps, and meaningful customer outcomes. HighlightsAI and agent deployments are still in early, fragmented stages, and most enterprises are experimenting without yet seeing consistent ROI—creating a big opening for vendors who can standardize and secure these environments. Okta sees AI agents much like cloud apps in the early days: scattered pilots that will eventually need centralized identity, policy, and governance—an area where its platforms are already embedded. The CRO role is fundamentally about being an empowered change agent: driving multiple transformation streams at once, building trust across functions, and having the courage to move fast without creating “one‑way doors.” Specialization across platforms (Okta vs. Auth0) and buying personas is unlocking deeper expertise, better customer conversations, and sharper competitive positioning. Enterprise sellers will increasingly face highly educated buyers who have already self‑researched with AI, which shifts the seller's value from information transfer to relationship, insight, orchestration, and outcome design. World‑class sellers treat sales like a craft: they rehearse, review call recordings, seek coaching, and study both customers and industries the way elite athletes study film. Strong sales cultures blend a clear methodology and shared language with individual creativity, ambition, and “brave” outreach that truly differentiates the experience for customers. Guest Bio – Jon AddisonJon Addison is the Chief Revenue Officer at Okta, where he leads the global field organization and is responsible for driving worldwide growth. He brings over 20 years of sales leadership experience from roles at LinkedIn, Oracle, and other global technology firms, and is focused on building high‑performing teams, scaling platform‑led go‑to‑market motions, and helping customers modernize and secure identity in the age of AI.Connect with Jon and OktaJon on Okta's leadership page: https://www.okta.com/company/leadership/jon-addison/ Okta newsroom and updates: https://www.okta.com/newsroom/ Connect with Dan Sixsmith & Sales Is KingDan Sixsmith on LinkedIn: https://www.linkedin.com/in/dansixsmith/ 

Scrappy targeting, small segments, and extreme empathy for the audience sit at the center of this conversation on Scrappy ABM. Host Mason Cosby sits down with Tyler Lessard, CMO at Technology Advice, to move from a broad “B2B marketing leaders or demand gen leaders” ICP to focused clusters of accounts where the team can win day after day.ㅤTyler walks through breaking a market into specific industry subsegments like cybersecurity software vendors and HR tech vendors, backing those choices with win rates, average deal size, and field-level sales feedback. The discussion follows how in-person activations at industry conferences, niche newsletters, and original buyer insights research become “reasons to reach out” for sales and SDR teams. Along the way, Mason and Tyler highlight small, specific ABM programs with one rep and a handful of target accounts, measuring success by whether the right people at the right accounts show up, engage, ask questions, and move into real conversations.ㅤ

In this episode, Richard Gunn, President & CRO at hyperexponential, joins host Matthew Grant to share the inside story of hyperexponential's expansion journey from the UK to the US, and how the company is reshaping pricing and underwriting in the insurance sector. Richard reflects on seven years at hyperexponential, starting as the first non-engineering hire to now leading a fast-growing US team in New York. He explains how hyperexponential has evolved from a pricing platform into a broader decision infrastructure provider, with tools spanning triage, portfolio intelligence and AI-powered underwriting support. In this conversation, Richard shares: Why hx's "pro-code" platform sits between build vs buy, offering flexibility without compromising enterprise-grade credibility How the team landed major US clients before even setting up a US office The strategic lessons behind building trust with US insurers, from culture to communication The practical impact of generative AI and "vibe coding" in hx's product development and internal operations Why hx believes AI isn't about replacing roles but redrawing their boundaries to boost effectiveness What it's like to move across the Atlantic with a young family while scaling a tech business How New York's transient tech culture supports rapid networking and hiring His predictions on shifting insurer priorities from growth to profitability Resources & Mentions: AI Daily Brief (podcast recommendation) Book: Papillon by Henri Charrière Previous guests: Amrit (hyperexponential Co-founder & CEO), Marcus Ryu (Co-founder and Chairman at Guidewire and Partner at Battery Ventures) If you like what you're hearing, please leave us a review on whichever platform you use or contact Richard Gunn or Matthew Grant on LinkedIn. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

Happy Thanksgiving! Kiera gives ideas of service opportunities, from a personal to a practice-wide scale.  Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and happy, happy Thanksgiving. I am so honored to share today with you. You guys, I love Thanksgiving. It used to not be one of my favorite holidays, but gosh, you know, the secret to living is giving and to have a day dedicated to gratitude, a day dedicated to love, a day dedicated to families and friends and to just come together and to remember how good our lives truly are.   I think is beyond special. And I just want to say, for me, it would feel crazy for me not to jump on here and to say thank you to all of you. You guys are my favorite humans. You're the people that I love, that I get to talk to so many times a week, that I get to hang out with, that I get to see your stories, that I get to know personally and professionally, that I get to see your wins. I get to see you tag us on social media. I get to see the emails that come in. I get to see your reviews that you leave. I get to see you positively impacting the world of dentistry. And just to truly know,   that you guys are doing so good out there. And I just want to say thank you. Thank you for being here. You guys, this podcast was a hope, a wish, a dream when I was hiking up, I'm not joking, Half Dome in Yosemite. And I thought there is nothing out there that's serving dentists and teens. And it's a niche and it's a space. And I'm going to come in and I'm going to positively impact. And I'm going to get both sides of the coin to come together to really, truly influence and impact dentistry in the greatest way possible. And that is such a huge testament to all of you for being here.   for being a part of the Dental A Team family. So I just wanna say thank you for being here. And to this, I just wanna say like, if you've been an OG, thank you for being here from the beginning. And if you're a newbie, welcome. I hope that you feel loved. I hope you feel appreciated. I hope you just feel great. And I hope you remember how amazing life truly is. So I want you guys to just know that watching this podcast evolve, to seeing millions of downloads, to seeing us in so many countries, my like...   It's mind boggling to me. It's crazy because when I built this, didn't know how many people would listen and to see the fans, to see the love, to see the raving fans, to see the clients come through, to laugh with you, to celebrate with you, to cry with you. I just want to say like, gosh, like this is a journey. It's a joy and it's an honor and it's a privilege because I know your time is your greatest asset. And so I just want to say thank you. And today with it being Thanksgiving, you know, I really just want you to know   that I believe that the secret to living is giving. And we have a portion of our company called Live To Give. And I've talked about it on a few other podcasts. I've talked about how like, you know, it was back in 2019, I went to a Tony Robbins event. And a lot of you know how much I love Tony Robbins. That was because I caught one of my lightning moments in life where I was in a space so focused on myself and it was random because I was building a company called Live To Give.   and that was where we were non-believable and we were like getting donations to help these nuns who didn't even have a house. Like it was crazy and we raised so much money so quickly and I've done it a few other times. Like another one idea was the Vibe prison ventures where inmates were actually like I went I actually went to the prison and it was crazy and I was scared out of my mind ⁓ but I saw these inmates take their skills that got them into prison which were not the best.   and turn them into good and they pitched us their business ideas and to be able to sit there with them. That was another business that I got that was part of the Live To Give to be a part of that and to give back. And I found that so many of the times in my life that are my happiest moments are those where we like went above and beyond. And a few years ago, I talked about like probably my favorite Live To Give moment that we've ever had was when we were able to, one of my friends in Arizona, her son was struggling with stomach cancer and   I really wanted to do a make a wish and make a wish is like really, really hard to get in touch with. And I had committed that year. I was going to do a make a wish. I didn't know what it was going to look like. I didn't know how we were going to do it. I told my team, this is what we wanted to do. And we found this boy and his goal, his dream was to go to Italy. And I was like, this is it. Like guys, this is it. We have a team member who's a stomach cancer ⁓ survivor as well. And I was like, this is it. This is our live to give. And our whole team was able to participate in it. We're able to give this, this   child who's 12 years old, him and his family, a complete all expense paid trip to Italy when he got done with cancer and to give him the hope and the wish. And you guys like that moment in my life, I think about the ones that really impact us the most, the ones that changes, the ones that are like those lightning bolt moments. And I, the bulk of them are ones that we've been able to give to serve, to love. ⁓ We were able to last year as a team go and like help so many kids at the children's hospital.   our team has done angel tree where we go and like shop for these families. And Shelbi and I, I remember we went shopping for a family of nine and that was the exact of my family. I think back to when I was at, ⁓ United Way and I was able to bring holiday magic to hundreds of families from the donations of others. And I remember there was a time where I just was feeling grumpy about life. I realized like, I haven't checked my, giving like vitals.   in me in a while. I think about businesses and I think about all of you and we are constantly looking at our KPIs of our business. We're looking at the KPIs that drive us to success, but I'm like, what are the KPIs of our life that drive us to success? And maybe those are some of the pieces that are there. And I've just realized that giving and serving and loving should be an area that maybe we want to check those vitals, especially today.   of where is my giving my love, my service, KPI? Is it high? Is it low? Is it on track? Is it off track? And I will say that if it's off track, today's a great day to get it on track. And maybe a couple of ways for us to give back is just to love a little bit more, to text someone today that you might love. A few years ago, my brother-in-law and I have a kind of a unique relationship. When I met...   He was a business owner and I always thought he was so grumpy. I didn't really like him that much. was like, Jason, your brother is so just rude. I did not care for him. And as I become a business owner further into my career, I understand this brother-in-law so much. And he's kind of like, I don't know, I would say like a little crusty on the edges. He's not soft, I'll put it that way. And I was actually really, really scared to text him.   But just cared about him so much and I appreciated so much of what he's done and he's been a mentor to me. And I just said, take a risk, a gamble. I remember I was sitting on the beach in Maui and I texted him and I just said, hey, I just want you to know how much I appreciate you. I value you. And how much of a mentor you've been to me and you've given me hope when I didn't know that there was hope. And I'm just so grateful for you. And he wrote back, he's like, Kiera, I don't usually cry. And that text meant so much to me. And I just think that's our giving.   KPI. So what little love bombs could you send out? What service could you and your team do together? Our team, every year in December, we do a Live to Give. Could you guys adopt that in your company and together collectively as a podcast family? Think of all the lives that we could give back to. I think about my husband was talking about another brother that he has and this brother literally is in such a hard place in his life right now and   does not have a lot of money, has a lot of family dynamics, I won't get into it. And when I say like, pretty much homeless, that's literally what's going on with him. And I only highlight that because his situation is so hard. we were, Jason was talking about struggling with something and he was like, ⁓ I could help you with that. And Jason and I talked about it and we thought about who are the people that give to those that are struggling? A of times it's those that are like, not hardly better off than they are. And I think like,   Could today or this next month, could we maybe boost that live to give side of us where we look for people in need, we look for opportunities that can be in our patient base, that can be in our team base, it can be in our community, it can be in our families. Can I give out little love bombs? It might be cold in your area. A few years ago, we did a coat drive and this came from one of my friends in Utah who...   would ask all his friends to donate coats that they're no longer wearing and would drive around and hand out coats to people on the side of the road that could really use it. I'm not here to say you've got to go do that, but I just think like, what a blessing to those people. What a space for us to be able to share and to love and to give back. Like you guys, are so insanely blessed. I promise every single person listening to this podcast today, we all collectively could say that we have been unruly blessed.   in our lives. And so where is that? Could I text a team member and tell them like, Hey, you're doing such a great job. I'm not joking. I have a little list over here to write thank you cards to my team members sporadically and unexpectedly for great things that they do. Could I text my spouse if it's been a while and tell them how much I love them? Could I maybe call my parents? I think about like, if you have your parents alive right now, I hope that you just love them.   I hope that you call them, I hope that you tell them, I hope you forgive them. Even offering forgiveness to somebody that maybe doesn't deserve it, it's not a gift to them, it's a gift to you. ⁓ Patching up and cleaning up when it maybe doesn't seem like it's necessary. ⁓ All these are little gifts of gratitude, of giving, of serving, of loving people. And what's crazy is the more you give that, the more you feel alive, the more your bucket's filled like,   Every year we go and do something and I leave those events just on like cloud nine. We have a team member who last year she was so inspired by it. She like found a girl in Africa and basically like adopted her and has been like helping her get through college and like she sends her letters and her dad did it and they were just so inspired that they've like changed these lives of people. And like, but that team member changed as well. And so I just think today,   Let's look at our KPI of our giving metric and how can we add maybe a little bit more service and give back? Because I promise you guys, the secret to living is giving. That's why I have Dental A Team's Live to Give. And if you know somebody that could benefit from Dental A Teams Live to Give, it's completely like on us. It's not even that I might make it the 1031 or excuse me, our nonprofit in the future. Like that just is a great idea on the podcast that came to me.   because I want to build a nonprofit. But if you know a family that's deserving, you know of somebody that could have a make a wish experience, you know someone in your community, I would love to partner up with you. I'd love to help make magic happen. I'd love to use the podcast. I'd love to connect with a lot of you. But like, there are so many people, including ourselves, including our team, that a little more love, a little more kindness, a little more gratitude could go a long ways.   And I just want to encourage you today as you're in this space for you to think of how can you do just a little bit more? How can you make a little bit more impact and change in people's lives? How can you just truly like not be as lonely as an owner and to give heartfelt thanks and gratitude to any person around you.   And I was like, team members to your doctors, to your owners, it is lonely at the top. It is hard. And to give a genuine heartfelt thank you of gratitude, could truly go so far. And so I think just go out of your way, text your team members, tell them how much you love them, tell them how much you appreciate them, how much you value them. Team members, tell your doctor, tell your family. Like these things don't have to be monetary. It's us just loving of being kind and to give.   to just give back a little bit more. And then I'd also encourage you to also give a little gratitude to yourself for the things that you've overcome, for the things that you've been able to do, for the challenges, for the person you've been able to become. Think back to who you were when you started your business, to who you are today and give grace and gratitude. Because the reality is like, I think about this, like if you were...   to look back and to be able to talk to your younger self, what would you say to that person? You'd probably be like so freaking proud of that person. Like you're gonna do it. I'm so proud of you and I'm so grateful for you. And then I think like, let's go even further. What if you only had one week left to live? What would you be doing right now with your life? I promise you, you'd be living on your highest cloud nine. You'd be telling everybody thank you. You'd be telling everybody you love them. You'd be giving hugs.   ⁓ one of my friends from high school just posted recently that his mom passed away unexpectedly. And he wrote, he said, hug your parents, hug your family, tell them that you love them, love your cousins, love your aunts, all of your uncles, like tidy up because your life can change so quickly. And what I hope for all of you is that your life does not change so quickly, but it does change so quickly, not in a negative way of losing somebody and wishing we could love on them more.   but that your life could change so quickly that you start to live your day every single day of having gratitude and love and telling your family and calling them and sharing with your team and not holding back. It's like, I'm hoping that you just feel this like confetti explosion of love being able to be finally released and unshackled from you to give it to yourself, to give it to your team, to give it to your family, to give it to those around you. I hope you know that I love you.   and that I care about you. And I think that you're doing way better than you ever imagined you could be. That I'm so proud that you're living the dreams that you once thought were impossible and you made them into the possible. That you push yourself, that you evolve, that you want to be this good human, that you're positively impacting your community and your team. You're doing so much good. And I just hope that you feel the love. I hope that you feel strengthened and I hope that you just know that I adore you. And with that, I would also be   completely ridiculous because I cannot let today pass without doing one of my favorite traditions. And that is publicly thanking my entire team, the team that stands behind Dental A Team that makes Dental A Team incredible. And this year our team has drastically and radically grown. And I'm so proud of the company that we've built. I'm proud of the team that we built. I'm proud of the deliveries that we're able to give, the consulting, the changing of lives.   Um, one of our consultants said at best, said, I love what we get to do because every single day we get to change someone's life. And that's the magic of Dental A Team That's the people we have. So I'll go kind of an order of where it's at. Um, and I'll just kind of go by like people, uh, I'll put them in like no exact order because that feels really weird to me. And so just going to like, go through the list of all of our team. So kicking it off is the one and only Spiffy Tiffy. I am so grateful for Tiff.   You guys, she jumped into this company from day one, pretty much. I asked her to put an ice cream cone on her head and that girl has never looked back. Not an ice cream cone with ice cream in it, but just the cone. We get asked that question a lot. And Tiff is just my ride or die. She's someone that I adore. She's someone who pushes me. She's a safe space for me to ⁓ be messy, to be vulnerable. She pushes me to be my best self. She encourages me.   She'll co-present with me. If you guys, mastermind this year with Tiff was pure and utter euphoria. And if you were not a part of it, I hope you choose to come and join us because this was something that Tiff pushed me on. was part of Tiff's vision. We talked about it multiple years sitting in a hotel room. We were on a trip and she said, you know, Kiera, I really have this idea of doing these events. And here they are. Tiff has been my ride or die. And she's someone that has really this year grown in her leadership and is running this incredible consulting team.   And I'm just so thankful for Tiff being someone that I love and adore. Someone who makes me laugh so hard. Someone who I've watched just really show up for herself and to challenge herself to grow, to not put blame, to look at herself as a leader and to rise and to go to the next level and to drive a consulting team far better than I ever could have imagined. And you guys, if you know her, you love her, Spiffy Tiffy, she's on the podcast.   She does the podcast, she writes newsletters, she does consulting, she drives her consulting team and she makes all of us laugh and she's literally the walking like Dental A Team mascot for our company. And I just hope that Tiff knows publicly and privately how grateful I am that she took a chance, that she's been my ride or die, that she's something that I just freaking love and adore so much and I'm so grateful for Spiffy Tiffy. Coming up next, No BS Britt. You guys, if you've heard her, you love her. ⁓ Brittany Stone is just this magical human who   is a yin to my yang. I have so much respect for Britt and the way that she leads. Britt is like our HR guru. She's the one who creates policies. She helps hire. ⁓ Britt is someone that I see. She hates this nickname. So don't call her it. Gritty Britty. And the reason I like Britt has so much grit. She is someone that will just keep showing up day in day out. She's very stable for me. She's very consistent.   When you think about a boat rocking in the ocean and they have stabilizers, that's Britt for our company. She is just this amazing stabilizer who I am so grateful for. And not only that, she consults incredibly well. Teams love her. Our team loves her. She gets the MVP word often. And Britt is someone that I am grateful who has pushed me as a leader, who's pushed our team, who stabilized, but also has shown me like how strong somebody with humility is.   And also someone who has a quieter personality can be an incredibly, incredibly talented leader. I'm just so grateful for her. I'm also grateful for you guys know her, you love her. Shelbi Poppins, Shelbi has been my personal and executive assistant for several years. She's customer success. Literally this girl is like the grease between all the wheels. You guys probably all know her. She helps with the podcast. She helps with the company. She puts on events.   Shelbi Poppins is practically perfect in every single way. And our whole team would agree to that. So I'm not showing favoritism. She just genuinely is someone that we all love. And I am so thankful for Shelbi being my right hand. I know Shelbi would take a bullet for me. And you guys, if you don't have someone like that, gosh, it's an honor to have someone that just like, you know, will jump in front of a train to make sure you're taken care of. Wow. Greatest gift you can give. And those of you that are the personal assistants, the executive assistants behind the scenes, just know that you're, ⁓   The person that you're helping values you more than I think words could ever put into play. Shelbi just is magic. She is ease. She knows how to have everything done. And I'm so thankful for this girl taking a risk, you guys. We shared a wall, like she's my next door neighbor and I knocked on her door, offered her a job, had her send the job, convinced her to come back. Like Shelbi is someone that I am so thankful and I will say great talent is often sitting next door to you.   So don't be afraid to like knock on the door and like mad kudos and appreciation to Shelbi for just showing up constantly every single day. Shelbi is in my opinion, our definition of passion for excellence and results focused. That girl does not miss a beat and she's constantly showing up. She's constantly figuring things out. She makes sure that the boats run on time, that everything is done perfect and that the experience for all of you is absolutely magic. And I just, our company truly is so blessed to have Shelbi Poppins on our team.   Coming up next is a new player on our team, Jenna. Jenna is our COO, and I will say she has been one of the greatest additions to our company. And I think kudos to our leadership team who saw the need for us to bring on this COO to take us to the next level, to drive us in ways that we didn't know. And I will say that Jenna has come in with this like ray of sunshine when I think a lot of us were covered in clouds. And Jenna has this amazing ability to cut through the noise to see what really needs to happen.   She's a freaking wizard with numbers. You guys, I love numbers and Jenna loves numbers too. Like she is just magical. And I will say for owner doctors out there that are struggling needing that implementer integrator, Jenna has taught me that the right person seated next to you really can drive a company and you it's okay. You can hire a fractional. You can hire somebody that you don't know. ⁓ But bringing someone in with insane experience who has passion and love, Jenna is one of the most driven. ⁓   giving people you guys like I hope there's an opportunity for a lot more of you to get to know Jenna because her stories and her passion inspire me to want to be a better person professionally and personally she's one of the most giving like the story she has of the impact and the companies this woman is a miracle girl for companies and she does it because she believes in their passion their cause and I will say her clarity her accountability her continuity her   ways that she is constantly doing the right thing day in and day out and just showing up for our team, showing up for me, but driving us. Like when I talk about someone who holds a team accountable, that is Jenna. And I have seen her just rise and drive our company in ways that I never imagined. And I am beyond grateful until like I got the freaking jackpot bringing Jenna to our company. And I know our whole team feels that way. She's been an amazing addition and someone we could not live without. So, so grateful for Jenna. Next up, you guys know, ⁓   Our consulting team, Dana. Dana has been with us so long. Dainey, ⁓ her and I, Dana is just someone who is, if you haven't gotten the opportunity to work with Dana, you're missing out. Dana is grit, tenacity, and that girl, there is no challenge, no problem bigger than her. Like she will, she just takes it. She's like a beast when it comes to life problems that are thrown at her. And she does it with fun and grit and grace. And Dana is someone that I can count on to be consistent.   to be thorough, to show up day in and day out. That girl does not miss for me. And I'm so grateful for her. And I have also watched Dana have insane passion for excellence and drive to become the next version of herself. Like before my eyes, have watched Dana be, Dana, when I hired her to Dana, like 4.0, this girl has just grown through the ranks and she takes it on and she takes every challenge and she takes the feedback and she...   just grows and to see the results she drives for her clients. You guys, this woman blows me away constantly, but she does it in a way of ease, Grace. She's got all the kids, she's got the soccer practice or the baseball practice. Like she's always busy and yet she's able to maintain and serve clients galore. Help Our Team Makes Me Laugh All The Time has the funniest stories. And I'm just so grateful for Daney taking a chance on Dental A Team for being an incredible hygienist who brings value, who speaks for us, who presents for us.   Dana is just like Dynamite Dana. That might have to be her new nickname because she's so, and maybe it's not Dynamite, but Dynamic Dana. Like she is truly someone that I am honestly in awe and impressed by her so much and so grateful to learn from her, to watch her, to grow with her because Dana is someone who is so special and someone I'm so thankful for in my life and in our company. Our company is beyond lucky and blessed to have Dana. ⁓   and she just shows up constantly. She's taught me more about life and gratitude for life than I think any other person I've ever met in my entire life. And I'm just grateful for that. We also have Kristy. is such a, her name is Kristy Treasure and she is a treasure on our team. Kristy came onto our team as this dynamic consultant who just, I call her like our truffle hunting. Like she looks for profitability in every practice she goes to and she drives offices to success.   She rivals me on my numbers, which is so fun. And what I love about Kristy is she has this calm, tenacious personality that just goes after it, figures it out. And I know that I can count on Kristy to deliver insane results every single time. And she never, ever, ever misses. This is a woman who has so much knowledge of dentistry, but she has so much passion for your success. She is obsessed with driving offices to their ultimate dreams, their ultimate goals.   She just has like mad following of people that love her, adore her, honor her, and I'm one of them. Kristy is such a beautiful blessing. We were looking for our next consultant. We were wanting somebody and Kristy just, I feel like popped out of the air like Glenda in her little bubble and showed up in the most perfect way, in the most perfect space. She is someone who sees people. She's someone who loves people and she's someone who's got a heart of gold. And I just truly am so lucky and so blessed to have Kristy on our team.   Dental A Team would not be the same without her. And following Kristy is Trish. Trish is such a, my gosh, we call her Tada, which stands for Trish Ackerman, Dental A Team ambassador. Like Trish is such, I mean, she's rivaling Tiffany on how much she loves Dental A team. And Trish just comes in with this, like she is a walking magnetic dynamic human.   You can like, she is so fun and she's so hilarious and teams love her. And she comes in this way where she gets you to like navigate to your goals and results, but you were laughing and joking and having the most hilarious time. Trish knows everybody. Everybody who knows Trish loves Trish. And Trish is just this beautiful, incredible woman who does consulting in such a fun, positive and impactful way. I learned so much from her. Trish has the best one-liners that we all snag from her. She's constantly making us laugh.   But what I love about Trish is her positivity in her outlook where every day is a golden ray of sunshine for Trish. She shows up every day with positivity. She shows up of how every day is the best day. She's the one who said like, are so blessed to consult because we get to change lives, we get to create magic and we get to truly inspire and bless people. And honestly, I don't know what I did for all these years without Trish in my life because Trish is just magic. Trish is fire and spice and fun and beauty and just...   Reminds me that life is so freaking fun and I need to laugh and have so much more fun and I'm so grateful for her I'm grateful for her knowledge. This girl has gosh Like coached teams of 150 people and so I learned from her and I'm inspired by her and you guys Offices who are working with any of our consultants are just beyond blessed Following Trish's Monica Monica is so special. She just has this whimsical fairy ease about her   that just is so poised, collected, brilliant, that is so magical for me to watch her consult, to have me watch her like with her email recaps. I see beautiful emails come from this woman. Like this woman can write. ask her, like Britt is so brilliant. We ask her all the time like, hey Monica, we need help writing this. And Monica comes with it. Like a lot of the things about our company have been written by Monica. She just got this like ease and grace and loves her.   creativity space and I'm just so grateful to have that ⁓ I think flow example in our company of someone who just can navigate the storms of life, who can go with the flow, who has poise and polish and professionalism and just like truly makes people sparkle in jazz. She's a very fun dynamic human that I'm so grateful is on our team. I'm so happy she's joined our team. And like I said, our consulting team is top notch. I do not hire.   anybody on our team unless they come with massive experience, massive years of experience, coming with consulting experience. Like these women truly know how to drive practices to their greatest fulfillment and profitability and do it in ease and fun. And we were just so lucky. Like our consulting team is absolutely incredible. So moving on from our consulting team, ⁓ we have just this amazing marketing team and Eve, she's like my little pixel fairy over there. We call her her pixel best.   If you have ever attended an event, if you have ever gotten anything from Dental A Team a newsletter, a flyer, anything, it is Eve's magic. And Eve just makes my life so easy. She told me, she Kara marketers are so easy to find. And I said, actually they're not because to find a marketer, Eve is not just a marketer. She's freaking funny. Like honestly, this girl makes me laugh so hard. She is so brilliant. She's stunning. She makes gorgeous design for me all the time. And she's just as magical human that I   I don't know what my life was like without Eve. Eve is someone that has just elevated our company. She's constantly here for brilliant designs. But something that I have loved that I've watched Eve just explore this year is this like new found, like vibrancy blossoming coming out of her where she is taking ownership. She's watching these metrics. She's seeing different things. And Eve can pretty much consult people now. Like this girl does not just build me a slide deck.   a typical marketer would. She thinks through how to make the experience for all of you the absolute best it can be, how to make the experience the best for me. And then she's the funniest person in our chats. So if you ever get a chance to meet Eve, you heard her on the podcast, Eve is this dynamic human that all of us, and she's freaking funny. Eve is like the comedy central of our company who makes all of us giggle. Her and Trish, we just, mean, Tiff is in that rally with them, but Eve is someone who is just.   beyond magical and someone that I'm so grateful came into our life personally and professionally. Her stories, her example, her like zuberance for life just inspires me. And I'm so grateful for her and grateful for her on our team. Following her is Jacintha. Jacintha has been with us and she's just really helped grow our team and evolve our team. And she helps make sure the podcast is taken care of and trains people and does social media. And she's really great at just making sure a lot of the pieces get done in our company.   ⁓ Her just joyous laughter and vivaciousness of life is so infectious and I'm so grateful to learn from her. She's one of the people that has just taken live to give and giving a next level that I think is just beyond magical and something that I've learned so much from her. She just lives life at a high level and she enjoys life and she lives life fully and that's something I'm so thankful for her for. Following her.   ⁓ Joash Joash is new to our team. And I think all of us would be lost without Joash. Joash is behind the scenes, but if you guys are in our company and you're part of our analytics or different platforms, Joash is your guy. Joash makes so many things. He's like our second Shelbi in the company. He builds spreadsheets. He's a data analyst. He figures out different things. He builds beautiful pieces for us. He just is constantly looking for ways to serve.   But Joash reminds me of the beauty of life. Joash is just such a special human He really is taking things to the absolute next level and I'm so grateful for him I love seeing his little messages come in He is someone who reminds me to be so grateful every single day for living this life every day in his slack messages He's like, thank you team. It was a beautiful day. Have a wonderful day tomorrow. We're so lucky to be alive build the best quotes for our company Joash ish is just this like   dynamic, special human that I feel we are so blessed to have helping fill in so many different gaps in our company. And we're so grateful for Joash. ⁓ Robi Robi's on our team and he's in the marketing department. And I love that Robi is just here to help to support, help our marketing team just flourish and thrive. And I love that he thinks of different ideas. He's a great designer. He's a great creator. And I'm so grateful to have Robi take on tasks, fill in the gaps wherever we need him to be. And he's just fun. He's got a lot of   He's got a lot of just energy and drive and like reminds me of how good life is. And I'm so thankful that Robi also is on our team. Following Robi is Paul. Paul is our new CRO. Again, I title, didn't even know existed nor did I know I needed. And what I love about Paul is Paul has been able to come into our company similar to Jenna and just brings this element of poise, of guidance, of knowledge.   I love meeting really smart people and Paul is so smart. He sometimes intimidates me in the best way possible. I love someone who can rival me, someone who can challenge me, somebody who inspires me. And I'm so excited for Paul to come in with so many years of knowledge and so much experience and to see our marketing and our customer success department and bring them together to just make it better for our entire team and for all of you coming to our company. And I'm just so grateful for Paul for taking a chance on us. I think...   I think when I look at consulting, often think like, gosh, those clients, like I feel so bad. I want to take care of them. I just want to help them out. And I think Paul felt that way about Dental A Team. Like, okay, Dental A Team needs some help and I can see how I can really drive. And I'm just so grateful for him coming in, jumping in the passion for excellence that he has, the drive, the tenacity. I'm so truly grateful for him.   The Dental A Team (33:32) And we have our incredible consultant Pam. Pam is just a joy. She is someone who just loves deep. She is so freaking brilliant at all things dental. She comes with this incredible experience of DSOs and of running huge teams and of consulting to tons of offices. And she just is a joy. She's someone who is thorough and on top of her A game. And I am just truly so grateful for her on our team, on our consultant team, being able to just deliver incredible value to our clients.   and also bringing insane value to our company as well. And then we also have Tyler. Tyler is on our customer success team and Tyler just brings this extensive background of dentistry with him. He is someone who really just jumps in, who has a very soft demeanor, but is a go-getter, has grit, has determination, who loves our clients. Our clients feel so safe and seen and heard by him. And for him to be one of the first impressions of Dental A Team, I think is just such a compliment to him.   to his skillset, to who he is as a person, and we are so lucky to have him on our team as well.   The Dental A Team (34:38) And I think like, as I look at my whole team, as I look at all these people that yes, I just said them in front of you. I told you.   and I'd be remiss if I didn't talk about Alex and Sissy who are podcast gurus behind the scenes that have been doing this with me for years. Alex writes the most beautiful show notes of any person that I've ever met. That woman is so magical with words. She's a published author this year. Just so freaking proud of her and so grateful to know her and to have her put together the podcast for you guys every single day, every single week. Sissy for editing it up for us, for making the commercials, for making sure that all the pieces are always put together for you guys.   Like these people just love, they're so incredible. They're just magical. I'm so, so grateful that we get to have all of these people to serve you, to love you. I'd be remiss if I didn't say thanks to Jason. Jason is my ride or die, my love. He's such an amazing human. He just loves me so purely guys. Like to have someone in your corner that loves you and loves you fully and completely.   and just wants the best for you. He's my biggest cheerleader. He's the one who brings me food when I'm on meetings all day. He's the one who's like pumping me up behind the scenes. He's the one who makes every single one of my dreams not seem crazy, audacious and just loves me for them and encourages me to pursue them. Constantly boosts me up, tells me to join you guys, tells me to take the risk, tells me that people need to hear these messages. And I'm so thankful for him. You guys, I'm so grateful. As I say this and like, I'm not gonna lie to you, all of you,   should go tell your team how much you love them because me just doing this podcast helps me see how lucky I am to be surrounded by brilliant people. You guys had so many be like, I look at last year to this year. My team has almost doubled in size. If you've listened to this for the years, you've heard me just go through this every single year. And I will continue to do this forever because my team deserves public recognition and private recognition. These men and women are here as amazing people that make me better.   that push me, that challenge me, that make me laugh. And this is a team of virtual people. So I want you just to love on your teams, to love on yourselves, and to really, truly, truly know that like, we are so blessed to live this world, to be able to be a part of this. I'm so thankful for my team. And if you didn't know, that's just our team. That's all of us. And I'm so grateful for them because I really would encourage each of you to do what I just did to your team.   in some way. And as you guys wrap today, I just hope that you have the most magical day, that you have a ton of fun doing whatever it is, and that you really do check your vital of how is my giving KPI? Am I giving? Am I feeling fulfilled? And if not, I would encourage you guys to choose one thing, one area of your life to make it just a little bit more bright, a little bit more giving, because honestly, the secret to living is giving.   And I hope that you know that I adore you, that I cherish you, that I'm so excited for you and me to be hanging out on the podcast. And I want you to know how much I value you, how much I appreciate you. And I hope you know that and I hope you feel loved. I hope that you feel appreciated. I hope that you remember that you are so blessed to be doing what you're doing, to be living the life that you're living, no matter how great or hard it is today, you are so blessed to be able to do this.   One day you dreamed about this life and now it's yours. And I'm so, so, so grateful to have you guys here. I'm so grateful for all the blessings that we get to be. I'm so excited for this next year around us. I'm so excited to work with you. I'm so excited to see you in person. I'm so, so, so excited for this beautiful life. And I'm honored and blessed to be able to serve you, to love you, to encourage you, to inspire you, and to be in this journey and this part of your life with you.   And if I can serve you in any way, reach out, Hello@TheDentalATeam.com Go have a magical Thanksgiving. Love people, give them hugs. Remember, we get one life to live and I hope that you make it the most magical you possibly can. And with that, thanks for listening and I'll catch you next time on the Dental A Team podcast.  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training If your inbound pipeline dries up tomorrow, do you have a channel that can refill it on demand? Every agency owner needs at least one reliable way to attract new leads when things slow down. Today's guest doubled down on a podcast as his inbound engine, and it paid off big. But launching your first episode is just the beginning. The real growth comes from getting your ideal clients as guests, creating a conversation that builds connection (not just content), and staying consistent long enough to earn momentum. He'll break down how to find the right niche, build authority through partnerships, and turn podcasting into a powerful inbound system that keeps quality leads coming in on autopilot. Chase Clymer is the co-founder of Electric Eye, a Shopify Plus partner agency specializing in conversion rate optimization (CRO) and e-commerce growth strategy. Since 2016, he and his team have been helping direct-to-consumer brands optimize their digital storefronts to drive measurable results. Beyond his client work, Chase also hosts the Honest Ecommerce podcast, where he interviews founders and shares unfiltered lessons on what it takes to grow an online brand. In this episode, we'll discuss: On his strategic partnership with Shopify. Podcasting as a business development engine. The key to consistently booking great guests. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Touring Musician to E-Commerce Marketer Before entering the agency world, Chase was a touring musician in a pop punk band. The road life didn't pay the bills, so he began experimenting with photography, design, and digital marketing, all skills that eventually laid the foundation for his agency. Towards the end of his music career, Chase's future co-founder Sean approached him with a few freelance projects. They quickly found themselves with six clients, and a lot of questions about taxes, pricing, and structure. The early chaos of being creators first and business owners second forced them to learn fast, especially when it came to how to position themselves, how to deliver results, and ultimately, how to specialize. As Chase puts it, "We realized if you can validate the results you're getting for people, they're going to be happier to pay you." That mindset led them toward e-commerce, where success is measurable and client satisfaction is tied directly to sales metrics. How Strategic Platform Partnerships (Like Shopify) Accelerate Agency Growth One of the biggest accelerators for his agency was its partnership with Shopify. When the agency first started, they were platform-agnostic, working across WordPress and other technologies. But after joining Shopify's Partner Program, Chase and his team found something rare — an actual human on the other end of the email. That support led to event invitations, collaboration opportunities, and eventually a deep specialization that positioned them as trusted experts. Chase credits much of their success to that early alignment. "We just happened to be in the right place at the right time," and the lesson for him was: pick your ecosystem wisely and go all in. He advises other agency owners to double down on one technology or niche rather than trying to be everything to everyone. "If your roof is leaking, you don't hire a general contractor, you hire a roofer," he says. It's the kind of clarity that will help you see real growth. Does this mean you should only aim to partner with Shopify if you're in the ecommerce niche? Not at all. Chase recognizes that part of their success story came from having found Shopify at its early stages. This allowed the agency to grow alongside them and unlock more opportunities. Using a Podcast as a Scalable Inbound Marketing Channel For many agencies, lead generation is an uphill battle. For Chase, it became a creative outlet that turned into a consistent revenue driver. In 2019, he launched his podcast, Honest Ecommerce, as a way to avoid writing blogs. But over time, it became a cornerstone of his agency's inbound and relationship strategy. Chase now uses the podcast to connect with ideal clients by inviting them on as guests. Instead of cold outreach, he reaches out on LinkedIn to CEOs of brands he admires, offering them a platform to share their stories. That invitation often leads to partnerships, friendships, and often clients. "You're not starting off on your back foot," he explains. "You're building a genuine relationship." Chase also uses the podcast to gain access to industry events. With a media pass, he's able to attend conferences, host panels, and meet prospects in person. Once relationships are formed, his back-end systems, from automated follow-up emails to segmented nurture lists, keep his agency top of mind until the timing aligns for collaboration. Proven Outreach Strategies to Book High-Value Podcast Guests When Chase comes across a brand doing something interesting, he doesn't pitch them services. Instead of positioning himself as another agency trying to sell, he looks to position himself as a platform offering value first. Once a potential guest accepts, Chase sets up a short 15-minute pre-interview call that he personally conducts. He uses this session to walk them through what to expect, answer any questions, and — most importantly — build rapport. As he puts it, "More time in the paint (more reps) makes the second conversation a lot easier." That small investment of time pays off, turning what could be a stiff Q&A into a relaxed, real conversation when recording day comes. This pre-call also helps him assess whether the guest is a fit for his audience and gently coach less experienced founders on how to tell their story in an engaging way. Then, before the episode goes live, he'll sometimes nudge guests to check out a few existing episodes from Honest Ecommerce. This helps them get familiar with the tone and flow of his show. Ultimately, the goal for Chase is always to create a cool piece of content. Anything else that may come from the relationship is a bonus. Why Consistency Is the Real Growth Lever in Podcast Lead Generation Chase believes all agency owners who are serious about making their business a success need to start building the inbound channels that produce on-demand leads. In his case, starting the podcast was the move that changed everything for his agency. However, podcasting will take time to produce results and requires consistency. Many business owners start a podcast and then give up after a couple of months. Publishing your first episode is only the beginning. What follows is a commitment to showing up week after week. "That is half the battle," he says. Podcasting, like SEO, compounds over time. The relationships built and the authority earned don't pay off instantly, but when they do, they create an inbound machine that's difficult to replicate. Pro Tip: Chase also believes podcasting can be a great tool in staying top of mind for clients and being a better strategic partner. He even does bonus episodes with partners and has a separate newsletter for partners he sends once a month with news of what the agency has been up to (attending a conference, launching a new website, etc). It usually produces at least a few referrals. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

For their 100th episode, Ray "Growth" Rike and Dave "CAC" Kellogg get philosophical, inspired by the notion that many hold, which is "nothing works" in B2B GTM anymore - especially in regards to pipeline development.They dive into the 2025 State of B2B GTM Report by Kyle Poyar and Maja Voijc to challenge this idea and find out what GTM leaders are actually prioritizing.In this episode, The Metrics Brothers break down:The State of the Market: Analyzing a survey of 195 GTM leaders, including data on small companies, growth rates, and the surprising lack of correlation between GTM motion and growth.The "Pipeline Crisis": Discussing why scaling existing GTM motions is the number one priority, even when many GTM leaders feel their current efforts aren't effective.Too Much Noise: A look at the "distraction chart" [slide 12] showing the staggering number of channels and strategies B2B companies are trying, and why the report suggests this is "too much".The Tried and True GTM Quadrant: Highlighting the activities with the biggest likelihood of impact, including Intimate Events, Intent-Based Inbound, and LinkedIn [slide 13].The Winner Take All Future: Exploring the massive trend of investing in Answer Engine Optimization (AEO) [slide 18] and breaking down tactical recommendations for optimizing for ChatGPT and other answer engines, emphasizing the importance of facts and platforms like Reddit and G2 [slide 19].Must Try GTM Tools: Reviewing the next generation of GTM tools, with a focus on cutting-edge platforms like Clay, Lovable, Sora, and Replit for data automation, outbound, and video generation [slide 29].Whether you're a Founder, CMO, CRO or GTM leader, this episode offers a data-driven look at where to focus your budget and attention in the year ahead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diversity in healthcare devices complicates segmentation, security controls, and zero-trust approaches. New certifications aim to help. Bob Lyle, CRO of Medcrypt, identifies how layered defenses, rigorous cybersecurity requirements for new devices, continuous monitoring, and dark-web credential surveillance can reduce risk.

In this episode, we talk to Jason Eubanks, CEO and Co-founder of Aurasell (our brand NEW Sponsor!), about his transition from a 20-year go-to-market operator to a builder and founder. Jason shares the exact moment he became obsessed with solving a major product problem, the complexity and low productivity caused by massive tool sprawl (over 20 products) and unintentional data silos in the go-to-market stack. He details the crucial steps of founding Aurasell: partnering with a complementary CTO, validating the huge market problem (estimating over $1 billion in services spend), and securing a significant seed round to build the world's first AI-native CRM platform focused on customer-problem-centric design.

In this episode of CRO Spotlight, Warren Zenna sits down with Christian Gerron, Chief Revenue Officer at StackAdapt. They dive into the complexities of the programmatic ad tech space, a market saturated with thousands of players. Christian explains how StackAdapt differentiates itself by moving beyond a simple DSP to become a unified "operating system," helping marketers reduce friction and increase ROI by integrating first-party data, programmatic, and measurement tools in one platform.Christian shares his unconventional journey into the C-suite, starting his career in finance at Microsoft before transitioning to sales and operations. He defines the CRO role not as a "super seller" but as an operator responsible for building and tuning the entire revenue "machine." This connected ecosystem includes sales, client services, analytics, and RevOps, all working in unison. He discusses why the authority to execute and drive impact is the true motivator for top revenue leaders.How do you execute in such a cutthroat market? Christian details the GTM transformation at StackAdapt. He describes moving the team from a generalist approach—where everyone targeted the same high-value territories—to a specialized and segmented model. By implementing focused territories, specializing by vertical (like B2B or healthcare), and splitting teams into "hunters" (new business) and "farmers" (account growth), the revenue org achieved faster, more efficient growth.Christian emphasizes that talent and culture are the ultimate differentiators. At StackAdapt, the hiring process is designed to find functional competency while actively filtering out "politics players" to protect a culture of trust and speed. He concludes with powerful advice for both aspiring CROs (focus on operational rigor and talent) and the CEOs hiring them (find a true "business leader" who thinks in systems, and then give them the autonomy to build the machine).

What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets. Today, we're going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we'll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We'll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the key to unlocking future growth. Joining me to discuss this is Laura Huddle, CRO at Seel. This show is sponsored by Seel, the AI-powered post-purchase platform that helps retailers turn returns into revenue while giving shoppers a more seamless, trusted experience. For more information, go to ⁠www.seel.com⁠. About Laura Huddle Laura Huddle is the CRO of Seel, a Lightspeed Ventures and Foundation Capital backed startup that is creating the next generation e-commerce insurance experience. Previously, she led world-class sales, marketing, and account management teams across the globe at tech industry disruptors Eventbrite's (NYSE: EB), Deliveroo (LSE: ROO), Smartcar (a16z, NEA, Energize Capital) and Belong . She was one of the first employees at Eventbrite and was a lot of "firsts": first product manager, first product marketer, first category marketer, first Head of APAC Sales, etc. In addition, she taught product management at UC Berkeley, founded her own consultancy, and helped grow Myspace into the world's most popular website.,Yes,This will be completed shortly Laura Huddle on LinkedIn: https://www.linkedin.com/in/laurahuddle/ Resources Learn more about Seel: https://www.seel.com Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Synopsis: This episode is proudly sponsored by Quartzy. Biotech is undergoing a scientific redesign, and Jason Kelly reveals to host Alok Tayi how automation, AI-ready datasets, and modular lab technologies are reshaping the future of R&D. Jason explains why legacy biopharma data—messy, inconsistent, and lacking metadata—cannot power modern machine learning, and why the industry must generate entirely new, massively standardized experimental datasets to unlock AI's true potential. He walks through Ginkgo's evolution from platform partnerships to a next-generation CRO built for AI-driven discovery, offering industrialized functional genomics, mammalian engineering, CRISPR libraries, and high-throughput developability assays at unprecedented scale. Jason also describes how Ginkgo's reconfigurable automation systems—robotic building blocks that replace 18-month custom builds—are democratizing high-throughput experimentation and making advanced lab infrastructure as flexible as cloud computing. Together, Jason and Alok explore how the fusion of automation and AI can collapse R&D timelines, rewrite cost structures, and enable thousands of new biotech companies to test ideas faster than ever before. For scientists, engineers, and AI practitioners, this episode offers a compelling look at the new scientific architecture emerging at the intersection of robotics, data, and programmable biology. Biography: Dr. Jason Kelly is the co-founder and CEO of Ginkgo Bioworks. He took the company public and raised $1.6B in the largest US biotech public listing to date in 2021. Today the company is pioneering autonomous labs that accelerate bioengineering across biopharma, agriculture, and industrial biotech industries. Jason also previously served as the Chair of the US National Security Commission on Emerging Biotechnology which oversees how advancements in emerging biotechnology will shape current and future activities of the US Department of Defense. Prior to Ginkgo, Jason received B.S. degrees in Chemical Engineering and Biology and a PhD in Biological Engineering all from MIT.

Most teams obsess over new business and ignore the people already paying them. That blind spot is killing retention, bloating acquisition costs, and making growth harder than it needs to be.In this episode, Toni sits down with Mallory Lee, a three time VP of Revenue Operations, to unpack why Customer Success is still treated like an afterthought and why that mindset breaks companies over time.(00:00) - Introduction (02:35) - CS Teams are the Forgotten Child (08:18) - The Customer Journey and Handoffs (11:46) - Maintaining Customer Context (22:02) - Product Usage Data and Signals (26:30) - Building Trust Through Customer References (32:17) - Identifying and Leveraging Power Users (35:03) - Gamification and User Engagement (38:14) - Systematizing Customer Loyalty (42:38) - Financial Implications of Customer Retention (44:24) - The Vicious Cycle of Churn (51:31) - Final Thoughts

You can't “ing” your way to winning. At least, that's how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn't about cranking out activities - it's about shaping markets, chasing causes instead of jobs, and finding ways to make the work actually fun. In this episode, Lindsay talks with Latane about why she calls herself a Chief Market Officer, what it really takes to create product-market fit, and why she believes anything worth doing is worth overdoing. Latane shares her no-nonsense, energetic take on building teams, leading with clarity, and bringing a sense of beauty and joy into the mix. You'll hear them discuss: Why “anything worth doing is worth overdoing” has become Latane's phrase The real difference between activity-based marketing and market-shaping leadership Why product-market fit is everything and why you can't just execute your way past it How to think about category creation vs. category evolution Latane's view on cause vs. job, and why she refuses to settle for the latter The surprising link between beauty, fun, and leadership energy in her world Her unapologetic stance on vulnerability at work and what she believes leaders should do instead Resources: Latane Conant on 6sense | LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how video content, particularly on YouTube, is becoming crucial for dental implant marketing in the age of AI search engines like ChatGPT. We learn that building trust through high-quality videos—featuring both the dentist discussing their clinical expertise and authentic patient testimonials—is essential for ranking well in AI-generated results and converting prospective patients.

The research community isn't often in the primary spotlight, but it plays a major role in keeping farms productive and supermarkets well-stocked.Georgia-based Dr. Renee Holland is part of the CRO community; independent, third-party researchers that provide validating data that helps companies, including Redox, in assessing product efficacy. One of her areas of research is biostimulants, which are gaining popularity among growers.“I think they're a tool in the crop production toolbox,” she said. “There's more to learn about them, but there's definitely a lot of research that's showing promise.”She works on a variety of crops, including blueberries, strawberries, peanuts, pistachios and corn. Holland has spent her career in agriculture, and said it's the perfect profession.“I was out in the field with someone, and I knelt down to the ground. I was feeling the soil and smelling the soil and, they said ‘You're really in your element, aren't you?'  I looked up and I said, ‘I sure am!'”

0:00 Wenn du nicht 1 Mio. machst im ersten Jahr nach Verkaufsstart, kannst du dicht machen 5:55 Hustling Lifestyle 10:06 Wie Mirko den CRO für Dash0 gehired hat 14:22 Was genau macht ein CRO? 18:18 Warum wird Dash0 gekauft? 29:38 US-Expansion 32:38 Mirko hat seine Meinung zu KI geändert 50:46 Sales-Aufbau und Kultur ► LinkedIn von Mirko Novakovic: https://www.linkedin.com/in/mirkonovakovic/ ► Dash0: https://www.dash0.com/ ► data:unplugged ○ Website: https://www.data-unplugged.de ○ YouTube: https://youtu.be/JJK3anrukt4?si=6EiqlyCwE7ce0pLo ○ LinkedIn: https://www.linkedin.com/company/data-unplugged/ ○ Instagram: https://www.instagram.com/dataunplugged/ ► FESTIVAL 2026: haltet Euch den 26. & 27. März 2026 frei! Das größte Data & AI Festival Deutschlands kehrt zurück!

Screens have pulled families apart. Brynn Putnam set out to bring them back together with Board, the world's ‘first face-to-face game console.'On Grit, she tells Joubin Mirzadegan how every venture she's built, including Mirror, started as a personal need, and how her true edge is the ability to strip an idea down to what actually matters.Guest: Brynn Putnam, founder and CEO of BoardConnect with Brynn PutnamXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins

In this episode, Jackie Wu, CEO & co-founder of Corvus Robotics, breaks down his progression from doing everything himself—including thousands of cold calls—to building a scalable, repeatable, non–founder-led sales motion. He discusses early scrappiness, the turning point when revenue became repeatable, how he hired and enabled his first sales reps, and the moment Corvus hit the kind of growth curve that required bringing in a CRO. Jackie shares the mindset, processes, and lessons that helped him step back from day-to-day selling and empower a true go-to-market organization. Jackies Linkedin Page Key Takeaways: He exited founder-led sales only after the motion became repeatable He created a simple but clear "founder playbook" to transfer his knowledge He hired reps with a rare blend of salesmanship + technical precision He used "trust but verify" while quickly transitioning ownership Explosive growth triggered the need for a CRO—allowing Jackie to truly step back If you're a founder struggling with when to make a similar transition, definitely check out this episode.

The episode centres on the application of behavioural science, particularly the work of Bass Wouters and Dr. Robert Cialdini, to marketing, sales, and lead generation, emphasising how small, costless changes can lead to massive results.Key Topics Discussed:Behavioural Science vs. Market Research: Bass Wouters explains that behavioural science is fact-driven research on how humans actually make choices, contrasting it with traditional market research where people often inaccurately predict what will influence their behaviour. Case studies, such as the social proof message on UK tax payments and hotel towel reuse, demonstrated that appeals based on what peers are doing are far more persuasive than rational or environmental appeals.Daniel Kahneman's System 1 and System 2: The discussion explores Nobel laureate Daniel Kahneman's concept of two decision-making systems:System 1: The fast, instinctive, shortcut-based brain that makes the vast majority (90-98%) of decisions.System 2: The slower, rational, effortful brain.Wouters emphasises that persuasive efforts should focus on triggering System 1, which "runs the show," rather than System 2, which is targeted by rational arguments.BJ Fogg's Behavioral Model: The Fogg Behavioral Model is introduced as a framework for designing desired behaviour. Behaviour occurs when three factors converge at the same moment: Motivation, Ability (ease of the action), and a Prompt (trigger). Bas notes that most people incorrectly push for more motivation when they should be focusing on increasing ability (making the action easier) and ensuring the prompt occurs at the right moment (when motivation is high).The Power of Conciseness ("Word Jenga"): Wouters discusses the concept of "Word Jenga"—removing unnecessary words to reduce mental effort. Case studies show that shortening copy, even from three sentences to one, can lead to significant conversion increases (e.g., 46% increase on a landing page). They suggest communicating digitally with the simplicity required for System 1, which is compared to speaking to a "child of seven."Online Influence Lab and Workshop:Bass Wouters announces the launch of the Online Influence Lab on October 9th and a free workshop focused on practical, real-life case studies demonstrating how to design a winning prompt, increase ability, and boost motivation. He uses the case of "the Dutch Amazon" (bol.com) increasing product reviews by 400% as a workshop example. The online presence for the work is at onlineinfluence.com. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of GNA Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation.  The Power of Operational Thinking in Sales Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling GNA Partners from a lifestyle business to a national player in the HR outsourcing space. Building a Revenue Culture That Actually Works Creating visibility into key metrics was the first step in transforming GNA's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals. The Two-Opportunities-Per-Week Framework After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results.  Here's what you'll learn from this episode: How to transition from transactional selling to strategic consulting that builds long-term client relationships. The systematic approach to onboarding new sales talent that accelerates time-to-productivity. Why pipeline coverage ratios matter and how to calculate the right targets for your team. The critical role of sales leadership in reinforcing methodology through hands-on coaching. How to create accountability systems that drive consistent performance across your sales organization. John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively.  Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately. Key Moments of This Episode 00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions. 00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership John Allen shares his 17-year journey at GNA Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services. 00:03:52 - Family Business to Private Equity: GNA Partners' Growth Transformation GNA Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space. 00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers. 00:13:27 - Shifting from Transactional to Strategic Partnership Selling Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals. 00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation. 00:28:22 - The Two Opportunities Per Week Formula for Sales Success Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on. 00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment. 00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration GNA Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles. 00:50:56 - Sales Leadership Excellence: The Four Critical Competencies Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness. About John G. Allen John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009. John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  

Recorded during ITNation Connect Global, the theme of this episode is centered around the importance of leaders leading the conversation—especially when it comes to AI and emerging technologies shaping the MSP ecosystem. Nathanaëlle Denechere, CRO of Mizo and John Harden, Director of Strategy & Technology Evangelism at Auvik, lend their thoughts around embracing those moments as opportunities.   Highlights from Part One with Nathanaëlle: How their agentic service desk solution is redefining support by balancing automation with the irreplaceable human touch.  Mizo's powerful productivity gains—boosting output by 26% through intelligent resolution steps. Reflected on the company's excitement as a PitchIT Finalist.   Highlights from Part Two with John Harden: Diving into his Conference presentation, “If You're Not Leading AI Conversations, You're Being Led Out.”  Urging MSPs to embrace the monetization of AI.  How the "Shadow AI is the new Shadow IT.”   Time Stamps: 00:50 – Part 1: Nathanaëlle Denechere 24:20 – Part 2: John Harden

Send us a textGuest: Mark Walker, CEO at Nue.io -- SaaS pricing isn't breaking because of AI — it's breaking because most revenue systems were never built for the speed and complexity of today's models.In this episode, Mark Walker, CEO of Nue.io, joins host Ken Lempit to unpack why modern SaaS and AI companies are abandoning legacy CPQ and billing stacks for a flexible, unified revenue infrastructure built for rapid change.Key highlights:Why legacy CPQ + billing can't support modern SaaS pricingHow committed consumption + bank-billed models are reshaping monetizationWhy speed of configuration is now a GTM advantageWhat RevOps must rethink as pricing experiments explodeHow elite teams thrive on hard problems and high-velocity executionIf you're a B2B SaaS founder, CRO, CMO, or RevOps leader navigating complex pricing models, upgrading your revenue stack, or preparing for next-gen AI monetization, this conversation will change how you think about scaling.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn't sound like every other cold email clogging their prospect's inbox.  Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning.  "Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with," he explained, "it's a 2 to 3 minute process to go through each one of these accounts." The traditional approach to AI account planning doesn't solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you're calling doesn't care about any of that, and showing up with generic facts makes you look lazy, not prepared. When you're new to the role, you don't have years of pattern recognition to fall back on. You don't know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they've never heard of. The solution isn't using AI as a search engine. It's using it as a sales assistant with a specific job to do. The Problem With How Most Reps Use AI for Account Planning Here's what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: "Tell me about [Company Name]." The AI spits back: Company history Product offerings Recent press releases Maybe some executive names The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere. This happens because most reps are using AI like a faster Google. They're asking for information instead of asking for intelligence. AI account planning only works when you give the AI a role and a specific outcome to deliver. Not "tell me about this company." Instead, "You're an account executive trying to book a meeting with this company's CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?" How to Set Up AI Agents for Account Planning The difference between a basic AI chat and an AI agent is memory and context. When you create an agent, you're teaching it what kind of output you need every single time. You're not starting from scratch with every account. Here's the framework that works: Step 1: Give Your AI Agent a Clear Role Don't just ask questions. Set up the scenario with urgency and context. For example: "You are an account executive at [Your Company]. You've been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I'm providing, what are the top three business initiatives this person is likely focused on right now?" This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background. Step 2: Feed It the Right Source Material Wikipedia summaries don't help you. But these sources do: Recent press releases about new initiatives or leadership changes LinkedIn posts from executives at the company (especially the person you're calling) Company blog posts about their strategic direction Industry news articles mentioning the company Their "About Us" or "Newsroom" page for current priorities Analyst reports or industry trend pieces relevant to their sector If you're selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren't calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they're trying to build their brand. Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history. Step 3: Ask Follow-Up Questions Based on Persona If you're calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you're talking to. After the initial analysis, ask: "How would these initiatives specifically impact the VP of Marketing's goals this quarter?" Now you have talking points that matter to the person on the other end of the call. Step 4: Validate With Human Intelligence AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you're seeing match reality. AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust. How to Turn Research Into Value Messages The goal of account planning isn't to memorize facts about a company. It's to walk into a conversation with an informed hypothesis about what they're trying to accomplish. When you do this right, your opening changes. Instead of starting cold with "Tell me about your role," you can say: "I saw your CEO recently posted about accelerating your digital customer experience, and I'm assuming that's putting some pressure on your team to modernize how you're approaching customer engagement. But I could be completely wrong. What's actually taking up most of your time right now?" Here's how you've impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery. You're not skipping the "What are your biggest challenges?" question. You're earning the right to ask them by showing you've already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit. Even if your hypothesis is wrong, you've separated yourself from the 90% of reps who show up with nothing. And when you're right, you skip past the surface-level conversation and get straight into the dialogue that matters. That's how you earn credibility as a new account executive, even when you don't have ten years of experience to lean on. Building a Repeatable AI Account Planning Workflow This only scales if you systematize it. You can't rely on remembering the perfect prompt every time or recreating your process from scratch for every account. Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren't constantly course-correcting. Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that. The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That's how you research 50 accounts in a week instead of just five. What This Actually Looks Like in Practice Let's say you're targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech. You upload screenshots or copy the text into your AI agent and give it the prompt: "You're an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they're likely focused on, and how do those connect to the company's broader goals?" The AI analyzes the content and tells you: They're investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements They're dealing with the need to build credibility fast in a regulated industry Their CEO has committed to proving ROI in healthcare within two quarters Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn't have deep healthcare expertise. That's your angle. You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up. Your outreach message writes itself. You're not pitching. You're acknowledging what they're working on and offering a perspective on how companies in similar situations have approached the same problem. What to Do After the Meeting Your AI workflow doesn't end when the call does. This is where most reps leave value on the table. After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent. Then ask specific questions:

The Bitcoin payment revolution is here and it's changing how the world moves money. In this episode of Pushing the Limits, Lisa Tamati sits down with Dr. Simon Collins, Co-Founder and Chief Revenue Officer of Lightning Pay NZ, a pioneering Kiwi startup making Bitcoin payments faster, cheaper, and more accessible through the Lightning Network. Simon shares his insights on the evolving world of Bitcoin, from the future of payment systems and scaling, to mining energy debates, New Zealand's crypto tax rules, and how Bitcoin is reshaping the global financial system. Whether you're a Bitcoin veteran, a business owner, or just curious about digital money, this deep dive covers the technology, economics, and policy behind the next generation of payments. What You'll Learn: Bitcoin Payment Systems & Scaling: How Lightning Pay uses the Lightning Network to enable instant, low-cost Bitcoin transactions and solve Bitcoin's base layer limitations  Bitcoin vs. Other Cryptocurrencies: Why Bitcoin's decentralisation, fixed supply, and proof-of-work make it unique in the crypto ecosystem. Bitcoin Mining & Energy Use: The real story behind mining energy - renewables, stranded power, and how Bitcoin can drive green innovation. Mining Centralisation: Why the network remains decentralised despite large mining pools and how geographic shifts (e.g., post-China) enhance security. The Future of Payments: How Lightning Pay is helping New Zealand merchants accept Bitcoin seamlessly with instant fiat conversions and zero volatility risk. Bitcoin & Taxes in NZ: Simon explains how the IRD treats Bitcoin profits, GST rules, and what compliance means for individuals and businesses. Bitcoin Policy Institute: Why sound Bitcoin policy matters and how organisations like BPI are shaping global conversations on regulation and innovation. Simon Collins Bio: Dr. Simon Collins, PhD, is the Co-Founder and CRO of Lightning Pay, a New Zealand-based company building scalable Bitcoin payment infrastructure on the Lightning Network. Co-founded with Rob Clarkson and Brandon Bucher, Lightning Pay is revolutionising how Kiwis use Bitcoin for real-world payments. Simon is also a Bitcoin researcher and advocate, contributing to organisations like Satoshi Action and the Bitcoin Policy Institute, and frequently shares insights on X about Bitcoin's role in the global economy. Catch up on the episode with Brandon Bucher here: Building the Future of Bitcoin Payments  Resources & Links: Lightning Pay NZ Website  Simon Collins on X Bitcoin Policy Institute IRD Crypto Guidance  

Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.Key Takeaways:00:00 Introduction.02:36 Improving conversion rate lowers acquisition cost and lifts profitability.05:43 Design should reflect the brand and audience to protect performance.08:51 Clear copy communicates value and advances the decision-making process.11:13 Quick clarity tests validate positioning and reveal missing information.13:00 Differentiated factual copy strengthens credibility and avoids generic claims.20:48 Persistence and consistency are essential during early launch setbacks.24:13 Value offered at a fair price underpins sustainable results.26:09 Competitive markets are not level, so strategy and data matter.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media | Websitehttp://adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode of Data in Biotech, host Ross Katz sits down with John Liberty, Senior Bioanalysis Technical Sales Consultant at Thermo Fisher Scientific. They dive deep into how Watson LIMS™ supports regulated bioanalysis workflows, the evolving role of lab automation, and how Connect Enterprise aims to unify biotech digital ecosystems. What you'll learn in this episode: >> Why Watson LIMS is purpose-built for bioanalysis and how it enhances compliance and data traceability. >> The role of lab automation in boosting productivity and reducing manual tasks. >> How Connect Enterprise integrates lab systems across vendors into a seamless workflow.  >> Key considerations for implementing LIMS in startup versus established biotech environments. >> The ROI of digital lab solutions in supporting scalable, compliant biotech operations. Meet Our Guests John Liberty is a GMP-trained scientist with a strong focus on ELISA method development, validation, and transfer. He pairs his hands-on scientific background with experience in project management, CRO coordination, data analysis, and training, making him someone who really understands how work moves from the lab bench to real-world application. John has also spent time on the product and customer side, doing technical sales and demos for Watson LIMS™ software, giving him a rare blend of technical depth and communication skills. About The Host Ross Katz is Principal and Data Science Lead at CorrDyn. Ross specializes in building intelligent data systems that empower biotech and healthcare organizations to extract insights and drive innovation. Connect with Our Guest: Sponsor: CorrDyn, a data consultancyConnect with John Liberty  on LinkedIn  Connect with Us: Follow the podcast for more insightful discussions on the latest in biotech and data science.Subscribe and leave a review if you enjoyed this episode!Connect with Ross Katz on LinkedIn Sponsored by… This episode is brought to you by CorrDyn, the leader in data-driven solutions for biotech and healthcare. Discover how CorrDyn is helping organizations turn data into breakthroughs at CorrDyn.

In this episode, Travis Tallent, Managing Director of SEO and CRO at Brainlabs, shares how his team drove a 400% increase in SEO traffic and added 2,000 new page one keywords for a 61-million-page enterprise site. We dive into his RISE framework, how to prioritize SEO efforts at scale, and what it takes to win in AI search and LLMs like ChatGPT. Travis also breaks down why upper funnel content still matters, how brands can stand out in AI Overviews, and what enterprise clients are really asking about when it comes to AI. If you're looking for a high-level view of where SEO is going, backed by real results, this conversation delivers. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Brainlabs: https://brainlabsdigital.com/ Travis' LinkedIn: https://www.linkedin.com/in/travistallent/ Check out Travis Tallent's Newsletter: https://www.linkedin.com/newsletters/7343481103736836100/   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a textn this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You'll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you've ever wondered why your ads get clicks but not sales, this episode gives you the clarity you've been missing.Key Topics CoveredWhat CRO really means for sports teams and why it mattersThe difference between controllable and uncontrollable factors (hint: your ticketing software isn't one of them)How to improve conversion rates through stronger copy, visuals, and offer clarityWhy “Buy Tickets” beats “Click Here to Learn More” every timeThe importance of landing page congruency with your adsTracking the right metrics: website visitors → buyersHow email simplicity boosts conversionsWhy CRO isn't magic—it's math, momentum, and message clarityTimestamps00:00 — Introduction: What CRO is (and what it isn't) 01:06 — Breaking down conversion rate basics 03:30 — What you can't control (ticketing software headaches) 04:00 — What you can control: copy, creative, CTAs, and layout 05:49 — Metrics that matter: website traffic → single-game sales 07:00 — Email mistakes teams make and how to fix them 08:11 — Seasonal conversion rate trends and how to optimize 09:45 — Final thoughts + how to get help diagnosing your sales and marketing performanceSound Bite Pulls“You only have one offer.”“One offer per landing page.”“They want to buy now.”“CRO isn't magic. It's math.”Social Teaser Hooks“If your ads get clicks but not sales, the problem isn't the targeting—it's what happens after the click.”“Sports teams don't need more traffic. They need more conversion.”“Stop overwhelming fans. One page. One offer. One clear next step.”Call to ActionIf this episode helped you understand CRO in a new light, share it with someone on your team who's trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.

Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain's revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don't need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing frameworks that compound results across ads, email, and retentionThe “Better Than Black Friday” offer that boosted LTV by 30%Creative volume vs. creative quality — where the real lever isBuilding bundles and pricing for high-AOV buyersIf you're a DTC founder, growth marketer, or a CMO looking to turn creative and CRO into profit levers, this episode is for you.Timestamps00:00 Better Than Black Friday Offer Strategy02:00 Nate's DTC Journey and Early Career04:00 Scaling Original Grain and Persona Marketing06:00 Creative Targeting and Sub-Persona Strategy09:00 CRO Lessons and Split Testing Wins12:00 The Creative Volume vs. Quality Debate15:00 Why Customers Really Buy and Competitor Frames17:00 Moving From Watches to Supplements19:00 Best-Ever Offer and LTV Impact22:00 Pricing Power, Inflation, and High-Ticket Bundles24:00 New Channels, Offers, and Team Leadership27:00 Remote Work, Management Style, and Alignment29:00 Nate's Creative Process and Mindset31:00 Advice to Marketers: Do One Thing Exceptionally Well33:00 Tactical and Practical Podcast OverviewHashtags#dtcpodcast #ecommerce #dtcmarketing #cromarketing #offerstrategy #lifetimevalue #metads #directtoconsumer #performancecreative #shopifybrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

For fix and flip entrepreneurs of single-family homes, it's hard to get financing from traditional lenders. This lack of access to capital creates a market for private lenders who have the flexibility and access to capital. It's a win-win for borrowers and lenders. Borrowers get capital to fund their businesses; lenders make a healthy return for making these kinds of loans. Investors who invest in hard money funds also do well, earning sometimes as high as high teen returns. Matt Medrano, Co-founder and CRO of Dynamo Capital, has a growing fund of hard money loans, mostly in Wichita, and is expanding to other Midwest cities.

What if one decision could make or break your drug's success? Join Charles River's Sarah Gould as she unpacks the high-stakes, emotion-filled world of species selection—and why it's about so much more than science. Discover how this critical choice shapes safety, speeds development, and drives innovation in today's evolving research landscape.Show Notes Alternative Methods Advancement Project  | Charles River Animals in Research  | Charles River Research Models and Services | Charles River Research Animals Models | Charles River 

Most teams think the answer to growth is simple. Add more. More markets, more products, more layers, more plays. The layer cake approach.It almost never works.It adds complexity, drains focus, and breaks what was already working.In this episode, Toni Holbein and Personio's Koen Stam talk about a better path. Instead of piling on new initiatives, fix the foundation. Improve the things that already drive revenue. Tighten ICP. Narrow focus. Sell better. Enable buyers. Strengthen the ecosystem around you. Document the process so the business does not depend on a few heroes.Do less. Execute better.This episode is brought to you by ZoomInfo, the Go-To-Market Intelligence Platform. ZoomInfo gives you high-quality B2B data and sales intelligence on in-market buyers across companies of all sizes, powered by AI-driven automation with integrated outreach tools to help your GTM teams build pipeline and close deals faster. Check them out at zoominfo.com/revenue-formula Want to work with us? Learn more: revformula.io(00:00) - Introduction (04:37) - Addressing the Great Pipeline Starvation (07:22) - Challenges of the Layered Approach (14:58) - Understanding Revenue Sources (19:19) - Data-Driven Decision Making (24:36) - The Parking Lot Exercise (27:43) - Vanity in Expansion (30:28) - Understanding Y our ICP (31:43) - Building a Target List (34:23) - Enabling Buyers (38:51) - Leveraging Ecosystems (43:55) - Process Over People (48:35) - Final Thoughts and Wrap-Up

How do companies like Salesforce and Dell scale intelligence across every cloud?Aidan Gomez, co-founder and CEO of Cohere, explains how they're building AI that works across all enterprise systems and deploys anywhere, giving companies true flexibility and security.He joins Joubin Mirzadegan for a wide-ranging conversation on why synthetic data went from dismissed to indispensable, and how the race among AI labs is really unfolding.Guest: Aidan Gomez, co-founder and CEO of CohereConnect with Aidan: XLinkedInConnect with Joubin: XLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Discover how to accelerate your startup's growth, without all the typical corporate roadblocks, by focusing on strategy and execution.   In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline processes.   Key Takeaways: → Successful marketing for SaaS requires a focus on both volume and high-ticket clients, depending on your product offering. → Marketing teams often face roadblocks, and it's critical to provide them with the tools and processes to stay on track and reach goals. → Many SaaS companies struggle with hiring skilled professionals quickly — Andy's team helps plug that gap with experienced marketers. → The typical challenge for SaaS startups is executing their go-to-market strategy, and Andy's team helps implement plans that drive immediate results. → Andy's company, Purple Path, focuses on delivering scalable marketing solutions by combining experienced strategy with agile execution.   As a Fractional CMO, CRO, and Marketing Advisor, Andy Culligan helps your sales and marketing teams focus on commercial success. His approach is a pure account-based marketing play. Providing your organization with a bullshit-free approach to Account Based Marketing (ABM), motivating and exciting your teams and delivering better outcomes, i.e. revenue.   Connect With Andy: Website: https://andyculligan.com/ LinkedIn: https://www.linkedin.com/in/andy-culligan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this weeks' Scale Your Sales Podcast episode, my guest is Paul Fuller.   Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession.   In today's episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong culture, people development, and thoughtful use of technology. They also discuss balancing financial goals with human fulfillment and establishing a clear roadmap for sales success through 2026.   Welcome to Scale Your Sales Podcast, Paul Fuller.     Timestamps: 00:00 AI and Human Foundations 04:25 AI Adoption: Focus Amid Uncertainty 08:28 Leadership in Evolving Organizations 11:37 Balancing Leadership and Performance Goals 15:16 Alignment Drives Success 18:44 Empowering Teams for Strategic Growth 21:43 Retrench, Focus, and Grow 25:17 Shine Bright Through Darkness 27:23 Transforming Sales, Transforming Lives   https://www.linkedin.com/in/psfuller/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Chris Albro, the CRO of People.ai joins the Surf and Sales podcast. We discuss the challenges of maintaining data quality in CRMs, how to proactively addresses customer concerns around AI, and the generational differences in work ethic and expectations. Chris also shares insights on the evolving sales landscape, the impact of AI, and the importance of empathy and execution.    And the next www.surfandsales.com event is happening in November 2026. #PuraVida

For episode 629 of the BlockHash Podcast, host Brandon Zemp is joined by Jay Rogers, CRO & Co-founder for Infineo.Infineo is digitizing the $3+ trillion life insurance industry using blockchain technology to provide friction-free access to one of the most stable assets in the world for both institutional and retail investors at scale. The total addressable market (TAM) is virtually unlimited for infineo as it builds a fixed-income alternative with no principal or interest rate risk.  ⏳ Timestamps: (0:00) Introduction(0:48) Who is Jay Rogers?(2:15) What is Infineo?(4:55) How to tokenize the life insurance industry?(8:00) Coupling Agentic AI with RWAs(11:13) Infineo at Blockchain Futurist(13:08) Infineo roadmap for 2026(15:08) Infineo website & socials 

In this episode of Molecule to Market, your host Raman Sehgal discusses the pharmaceutical and biotechnology supply chain with Jean-François Brepson, Chief Executive Officer at PathoQuest. The conversation covers: Navigating 20 years of global leadership roles at Ipsen before moving from the corporate world into an investor-led entrepreneurial adventure The tough decision to refocus PathoQuest from diagnostics into a pure play CRO and pharma services business How a major strategic partnership transformed the company's trajectory and why Jean sees partnerships as a competitive weapon Riding the tailwind of the FDA's move away from animal testing and offering something game-changing in the CMC and GMP space The opportunities ahead for CROs and CDMOs in helping unlock the next wave of innovation Jean-François Brepson is a dedicated leader with deep experience in biotechnology and pharmaceuticals. Since becoming CEO of PathoQuest in 2015, he has built the company into a leading global CRO specializing in quality control of biological drugs using Next Generation Sequencing (NGS). Over his career, he has advanced innovative technologies and solutions that bridge scientific progress with real-world application. Prior to joining PathoQuest, Jean was Senior Vice President at Ipsen, where he led the global GI-Oncology and Endocrinology franchise.   Molecule to Market is sponsored by Bora Pharma, Charles River, and Lead Candidate. Please subscribe, tell your industry colleagues, and help us celebrate the value of the global life science outsourcing space. We'd also appreciate a positive rating!

How do you decide between a best-in-class tech stack and an all-in-one platform?I caught up with Bill Fanning, CRO of Stayntouch, and Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions, to discuss the new NYU SPS Tisch Center of Hospitality Technology Report, where 300+ hoteliers shared how they're making those crucial tech decisions. On hashtag#NoVacancyNews, we look at what's driving those hashtag#hoteltechnology choices, the cultural and operational challenges behind switching systems, and why more hotels than ever plan to replace their tech stack within the next 24 months. Key Insights:

Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider's edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences. In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.

The hardest company to build is the one you start after you've already succeeded.After scaling Yext into a platform powering millions of businesses, Howard Lerman chose to start over with Roam, the “Office of the Future,” where humans and AI work side by side from anywhere.On Grit, he joins Joubin Mirzadegan to talk about the solitude of leadership and what happens when you stop building for Wall Street.Guest: Howard Lerman, co-founder and former CEO of Yext, and founder and CEO of Roam​Connect with Howard LermanXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins