Podcasts about CRO

The time to invest in relationships is now. Jessica Robertson, the CRO of Orbb, shares her perspective on the future of sales strategies in 2025, where accessing the right leads and decision-makers is a growing challenge. As traditional playbooks become obsolete, Jess underscores the need for businesses to deeply understand their Ideal Customer Profile (ICP) and adapt to the evolving landscape by prioritizing buyer intent and leveraging trusted connections. Jess draws attention to the critical role that investors, advisors, and company alumni play in mapping out these invaluable connections, offering a roadmap for sales teams navigating this new era. Together, Mark and Jessica explore the potential of integrating first-party and third-party data to maximize sales relationships. By systematically identifying and prioritizing key connections—such as those formed through career and education overlaps or social sentiment.  

Learn from Danny Kerr and other top industry leaders LIVE at D2DCon Canada | Sept 27–28, 2025, in Calgary. Tickets available at https://d2dcon.com/canada/ In this episode of The D2D Podcast, Hunter Lee sits down with Danny Kerr, Co-Founder and CRO of Breakthrough Academy (BTA). Danny's journey from running a small painting company at 18 to coaching over 400 contractors across North America is packed with lessons for anyone trying to build a sustainable career in door-to-door sales.Danny shares how overcoming dyslexia, personal loss, and early entrepreneurial struggles shaped his passion for creating systems that help contractors reclaim their time, profit, and lifestyle. He explains why most sales reps and owners burn out when they don't shift from “doing the work” to “leading the people” and building structures that scale. His insights on financial controls, organizational design, and connecting every part of the business into one machine are game-changing for new and struggling D2D reps looking to level up.You'll learn why the difference between overwhelm and underwhelm matters, why growth without systems kills businesses, and how to avoid becoming “trapped” by your own success. Danny also previews his upcoming workshop at D2DCon Canada, where he'll guide owners and leaders through building infrastructure that drives long-term growth.If you're ready to stop guessing, start leading, and build a career that lasts, this is an episode you don't want to miss.You'll find answers to key questions such as:How can new D2D reps avoid burnout and build sustainable habits early in their careers?What are financial controls and why are they critical for scaling door-to-door sales businesses?How can overwhelmed sales leaders transition into effective business owners and team builders?What lessons from franchising apply directly to independent sales reps and small business owners?Why do small tweaks in your sales process lead to big performance gains over time?Connect with Danny KerrSystems = freedom. Get free planning tools, hiring docs, and training checklists here: https://trybta.com/D2DPodWebsite: btacademy.comInstagram: @btacademyThank you for listening! Don't miss out on future episodes! Subscribe to The D2D Podcast on Apple Podcasts and Spotify.Follow us on Facebook and Instagram. You may also watch this podcast on YouTube!You may also follow Sam Taggart on Facebook, Instagram, and TikTok for more nuggets on D2D and Sales Tips.

Send us a textIn this episode of the AI Advantage series, Matt Brown sits down with Mark Simoncelli, CRO of Mach49 and seasoned entrepreneur, to unpack how AI is reshaping both efficiency and value creation. Mark explains why we're only at “base camp” in the AI journey, how startups are already running with agent-based teams, and why solving real customer pain will always matter more than chasing shiny tech. The conversation ranges from drug discovery to digital twins, the future of venture capital, and the trust challenge at the heart of AI adoption. Support the show

Want to lose your best sales reps fast? Screw up their comp plan. In this episode, we sit down with Antoine Fort, CEO of Qobra, to dig into the classic mistakes that drive top performers out the door. We talk about why overcomplicated plans kill motivation, how underpaying top reps quietly drains revenue, and why immediacy and trust are non-negotiable if you want comp plans to work.We also get into clawbacks, the mess of usage-based and outcome-based models, and what really happens when you ignore the value of your top reps. Antoine explains why accelerators, recognition, and clear career paths matter just as much as salary, and why forcing high performers into management usually blows up in your face.(00:00) - Introduction (00:54) - Antoine's Background and Qobra (07:01) - Challenges in Sales Compensation (10:49) - Simplicity in Compensation Plans (14:16) - Immediacy and Trust in Sales Compensation (18:57) - You're Underpaying Top Sales Reps (30:31) - How to Keep Your Best Reps Happy (39:26) - Commission on Renewing Customers (41:18) - Retention Strategies for Sales Reps (44:35) - Hiring New Reps: When and How (46:02) - AI and Usage-Based Pricing Challenges (01:00:39) - Differences in Commission Structures: US vs Europe (01:04:32) - Next Week: Health & Mental Health for Founders

Can a no-code giant reinvent itself in the AI-native era?This week on Grit, Airtable CEO Howie Liu shares what it means to “refound” a company, how speed comes from tearing up old playbooks, and why conversational AI is reshaping his product—and his company.Guest: Howie Liu, Co-Founder & CEO of AirtableChapters:00:00 Intro01:04 First startup & YC04:06 Salesforce acqui-hire07:31 Life-changing exit at 2211:07 Scaling too fast, layoffs14:04 Sparks vs. coasting growth19:33 Two years to launch24:04 Could AI Build It Faster?27:06 Vibe coding & AI startups36:47 Everyone can build software41:08 Refounding Airtable with AI51:04 Sprint vs. marathon58:15 Cap tables & control01:03:29 Always be hiring01:05:00 What grit meansLinks:Connect with HowieXLinkedInConnect with AirtableWebsite: airtable.comXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Discover how luxury brands balance brand image with experimentation. Kering's Anaïs Levy shares surprising test results and omnichannel CRO strategies.

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠━I sat down with Ryan Bartlett, founder of True Classic, and this one was wild. He took a $3,000 investment and turned it into a $270 million t-shirt company, all without venture funding. We broke down exactly how he pulled it off from finding product market fit to reverse engineering Facebook ads, negotiating every SaaS and 3PL deal, and turning free gifts into a growth engine. He shared the hidden power of starting with a simple agency, why CRO and email are the smartest plays right now, and how you can test 50 product ideas a month with almost no risk. We also went deep on how he uses comedy in advertising to build unforgettable brand moments and why inventory innovation is the future of ecom. Ryan even dropped a few business ideas he doesn't have time to pursue and one of them might be yours now.True Classic: https://www.trueclassic.comFollow Ryan on X: https://x.com/RyanBartlettEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

SummaryIn this episode of the Thread Podcast, host Justin Vandehey speaks with Kara Brown, founder and CRO of Lead Coverage, about her journey in the supply chain industry, the importance of go-to-market strategies, and the impact of AI on sales technology. Kara shares insights from her book, 'The Revenue Engine,' and discusses the challenges faced by women entrepreneurs in achieving significant revenue milestones. The conversation also delves into the intricacies of the supply chain ecosystem and the necessity for companies to adapt to technological advancements.TakeawaysKara Brown emphasizes the importance of owning customer email addresses for effective marketing.The supply chain industry has a low bar for go-to-market activities, presenting opportunities for growth.Women entrepreneurs face significant challenges in reaching $1 million in revenue.Kara's book, 'The Revenue Engine,' serves as a framework for success in the supply chain sector.AI is transforming sales tech, but many companies are lagging behind in adoption.Understanding the total addressable market (TAM) is crucial for business strategy.Kara's agency focuses on companies that physically move freight or have the tech behind it.The conversation highlights the tactile nature of logistics and its importance in business.Kara's journey includes significant milestones, such as writing an IPO and launching a successful consulting agency.The future of sales tech will require companies to adapt to new tools and methodologies.Chapters00:00 Introduction to Kara Brown and Her Journey04:14 The Revenue Engine: Framework and Insights07:01 Target Audience and Ideal Customer Profile10:14 The State of CRM in Supply Chain13:00 AI and the Future of Sales15:57 Kara's Philosophy on Market Engagement18:42 Goals and Future Aspirations

SALT Lending is a platform that allows users to borrow cash or stablecoins by putting up their cryptocurrency, such as Bitcoin, as collateral, enabling them to access liquidity without selling their digital assets. Guest: Dr. Hunter Albright, CRO at SALT~This Episode is sponsored by SALT~Borrow on SALT Now! ➜https://bit.ly/pbnsalt00:00 Intro00:30 Lending Growth01:00 SALT Lending Framework02:20 Who is this for?04:15 SALT Shield06:00 Liquidation limit?06:45 How are you different from Morpho?09:00 Business features12:15 Loan maintenance14:40 Borrowing against other assets16:00 What can I do with my loan?17:50 Book: The Bitcoin Advantage21:00 Outro#Crypto #Bitcoin #Ethereum~Bitcoin "No-Liquidation" Loans

Send us a textGuest: Braydan Young, Co-Founder and CEO at SlashExperts -- Buyers don't want another “book a demo” button—they want proof from people like them.In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken.Key insights from this episode:Why moving customer references earlier can shorten sales cycles by 4–6 weeksHow authentic peer conversations double conversion rates compared to demosWhat CROs can learn from Sendoso's hypergrowth—and its “we grew too fast” momentWhy handwritten notes and simple gifts outperform flashy, expensive onesHow to turn the “dark funnel” into a competitive advantageIf you're a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Rozhovor s naším CRO a moderátorem Ondrou Ratajským o marketingu, e-mailech, nápadech i správném načasování, jsme si nějakou dobu šetřili, ale už je tu! Je to první část a těšit se můžete na pokračování. Jakou roli hraje v marketingu ego a co si Ondra napsal do CVčka, když se hlásil do SmartEmailingu? Esenciální marketingová inspirace pro vás! Rozhovor vedla Natália Smolka.   Partnery podcastu jsou: SmartEmailing – Profesionální nástroj pro váš e-mail marketing. Czech On-line Expo – Největší akce v českém digitálu a e-commerce: Veletrh. Konference. Festival. 

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how dental practices can grow by offering payment plans, specifically Buy Now, Pay Later (BNPL) platforms. We evaluate Cherry's strong customer service, robust marketing resources for offices, higher approval rates, reduced merchant fees, and how implementing such financing options can boost Patient conversions and overall Dental Practice efficiency.

AI SDRs, pipeline starvation, and overhyped tools dominate today's revenue conversations. But how much of it actually works in practice?Toni sits down with Todd Busler, CEO of Champify, to cut through the noise. They dig into the reality of AI in sales, the pressure to chase shiny tools, and why short-term thinking is breaking go-to-market strategy. Todd also shares the underestimated challenges of founding a company and where he sees real opportunities for growth.(00:00) - Introduction (01:11) - Todd's Journey to Founding Champify (06:48) - Challenges in Go-to-Market Strategies (10:44) - The Reality of AI SDRs (13:42) - Cost-Cutting with AI (18:11) - Jason Lemkin's AI Insights (21:14) - Overhyped Tools? (26:45) - The Short-Term Pressure in Go-to-Market (30:27) - Zombie Unicorns and Market Realities (32:05) - Trends in Cold Calling and Power Dialers (34:42) - The Rise of In-Person Events (36:50) - Navigating the Confusing Tooling Landscape (42:02) - The Challenges of Starting a Company (47:18) - The Pressure of Venture Capital (54:42) - Closing Thoughts (56:00) - Next Week: Antoine Fort, CEO of Qobra

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore the surprising reality that Dental Practices often misunderstand why patients actually choose their office, with emergency dentistry frequently accounting for over 20% of new patient calls. We learn how analyzing patient intake data to understand true service demand percentages allows Practices to optimize their marketing strategy, website content, and conversion rates by prominently featuring the services that actually bring in the most patients.

CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Sounds of Science, learn how the Retrogenix® platform is reshaping drug development by identifying off-target risks earlier, reducing animal use, and gaining traction with regulators—now as part of the FDA's ISTAND pilot program. Guests Nick Brown and Mark Aspinall-O'Dea from Charles River Discovery Services share real-world insights on their role in advancing NAMs and supporting safer, faster therapeutic development.Show Notes Maximize Safer, Targeted Biologic Development with Smarter NAMs-Based Off-Target Screening Paving the Way for Enhanced Drug Development A Status Report on Cell-Based Protein Arrays Retrogenix® Human Protein Library Retrogenix®: The Screen Door of Drug Development Retrogenix® CAR Specificity Testing Charles River Launched New Retrogenix Non-Human Protein Library 

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn about the negative impact of having too many call-to-action (CTA) buttons in a Dental website's header, which creates decision fatigue and overwhelms potential patients, diminishing conversion rates. We explain how streamlining, reducing clutter, and providing a single compelling call-to-action in your header section will engender a significant increase in scheduling at your Dental Practice.

For Bill McDermott, work has never been just a job.On this Labor Day rerun of Grit, first published Jan 9, 2023, the ServiceNow CEO reflects on what he learned from his earliest jobs and how he carried those lessons from a deli counter in Long Island to the boardroom of an $80B software company.We cover:Why Bill bought a deli when he was in high school — and how he competed against 7-Eleven (04:00)Interviewing at Xerox and wanting it more than anyone else (08:17)Unwavering optimism and being a source of strength for others (12:34)How a love of work has shaped Bill as a person (16:44)Facing challenges and keeping a promise to his father (22:00)Enjoying the present and keeping an eye on the future (30:01)Leaving Xerox for Gartner and learning from a tough experience (33:29)Sloan Kettering and Father Michael Judge (39:22)Following the “original dream” vs. building something new at ServiceNow (44:59)Losing an eye and getting a pep talk from two Medal of Honor winners (51:15)Why Bill started and ended his book with quotes from two Kennedys (01:01:21)Connect with BillXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

This episode is sponsored by Piano. Check out the new report from The Rebooting and Piano that examines how revenue leaders at publishers are taking a "total monetization" approach.Deirdre Lester is no stranger to how sports brands can influence culture. She served for four years as the CRO at Barstool as it grew well beyond its roots in sports banter to develop several revenue streams. At Teton Ridge, Deirdre sees a similar opportunity in the niche of Western sports like rodeo. Teton Ridge is betting big on Western sports and lifestyle — acquiring The Cowboy Channel, building original programming around rodeo, and elevating events like the American Rodeo into marquee sports properties. It's part media company, part sports IP owner, and part entertainment studio, with the aim of modernizing a tradition-rich category while keeping its authenticity.Deirdre and I talk about what it takes to grow in a time of constant industry change, and why she believes Western sports are not just having a cultural moment, but building into a lasting movement.

Justin Jay Johnson's story is nothing short of extraordinary. Before the age of 11, he survived two near-death experiences, endured 34 surgeries, lived with only a 1 in 10 chance of survival, and was told he would never speak again. For over a year he couldn't eat food, and for years he breathed through a hole in his throat. Yet, Justin calls the snowmobile accident that almost ended his life the second greatest day of his life (behind only his wedding), because it gave him the perspective and drive that fuels his success today.Later in life, after making $0 in his first year in sales, Justin decided to “quit being average.” That decision led him to become - #1 sales rep at Salesforce- CRO by age 33- Recognized as a top CRO by 34- Now the Founder & CEO of The Software Sales Coach, coaching and training thousands of Tech Sales professionals to reach their highest potential.In this episode of The Seeds of Success Podcast, Justin shares how adversity shaped his mindset, why resilience is the foundation of greatness, and the exact principles he used to transform setbacks into rocket fuel for success.We also dive into my own personal journey that includes leaving the tech sales world, and why I am taking sabbatical.Connect with Justin Jay Johnson:Website: https://www.justinjayjohnson.com/Instagram: https://www.instagram.com/justinjayjohnson/LinkedIn: https://www.linkedin.com/in/justinjayjohnson/Connect with host, Colin Walters:Instagram: https://www.instagram.com/coolin2322/LinkedIn: https://www.linkedin.com/in/thecolinwalters/YouTube: https://www.youtube.com/@thecolinwalters

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore essential tips for creating an effective sedation dentistry webpage that addresses patient fears and builds confidence through reassuring headlines, clear explanations of sedation options, and emphasis on safety protocols. We learn how to structure the page with a "before, during, after" framework, incorporate patient testimonials, and use consistent calls-to-action to convert anxious visitors into scheduled consultations.

S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.

S5:E22 In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting! We dive deep into: ✴️Why your Google and Meta ads aren't working ✴️How to run smarter, low-cost TikTok Shop campaigns ✴️The truth about LinkedIn ad funnels ✴️How to get more Google reviews (even in “boring” industries) ✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market. ⏱️ Timestamps (Valuable Nuggets for Entrepreneurs) [06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets. [11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics. [16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns. [20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue. [25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.

Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You'll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company's growth engine from the ground up by anchoring around mission, vision, and values. His approach replaces the leaky funnel with a sieve model, turns onboarding into a revenue driver, and reframes trial periods into proof-of-value commitments that align marketing, sales, product, and finance around outcomes, not activity. This episode is a must-listen for leaders who are tired of misalignment, scattered growth, and pipeline that looks good on paper but leaks trust at every stage. What You'll Learn: Why chasing KPIs without clarity sabotages scale How to turn onboarding into your most powerful growth lever The “sieve model” that exposes your GTM blind spots Ollie's POV framework that filters out bad-fit leads and converts faster How to get buy-in from skeptical CFOs and unify your GTM team Who It's For: CEOs, CROs, CMOs, and RevOps leaders who want to scale smarter—not louder. In just 31 minutes, you'll gain a new blueprint for building a mission-aligned, revenue-resilient business. Stay to the end, where Ollie shares his narrative structure for winning executive buy-in and designing onboarding that creates trust from day one. Want growth that lasts? Tap play. Let's scale smart. Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.Shawn's journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight with design expertise to create unique, engaging experiences that drive sales and build brand loyalty.Whether you're running an Ecommerce brand or building your first Shopify store, Shawn offers a candid, insider look at what it takes to create digital experiences that sell and delight customers.In This Conversation We Discuss: [00:44] Intro[01:18] Avoiding hiring the wrong designer[02:34] Identifying gaps in specialized expertise[03:39] Assessing designs for sales potential[04:29] Evaluating expertise before hiring partners[05:06] Balancing creativity with usability[09:02] Providing consulting upfront for clarity[11:19] Avoiding overloading the homepage[14:42] Focusing on what users actually see[15:26] Choosing the right theme upfront[16:38] Collaborating with competent developers[17:29] Balancing custom design and ShopifyResources:Subscribe to Honest Ecommerce on YoutubeSchedule an intro call with one of our experts electriceye.io/connectBrand studio and creative partner feel.studio/workFollow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we discuss the powerful impact of Patient education through video content in Dental Marketing, emphasizing how videos significantly improve message retention, reduce fear, and build trust with patients. We also cover practical types of videos to create, where to use them for maximum effect, and encourage Dental Practices to start simple with authentic, short videos to educate and convert patients effectively.
 


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The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we highlight the power of engaging with social media followers by sharing the success of a Dental office whose interactive and educational content drove increased patient leads, positive team morale, and vibrant online engagement. We encourage Dental Practices to tell their stories and view social platforms as opportunities to build brand personality and long-term success through valuable, conversation-driven content.  

In this episode of The Playbook Universe, we sit down with Paul Cap, Chief Revenue Officer at MongoDB, to explore the core leadership principles and sales execution strategies that have driven one of the most explosive growth stories in tech. Paul shares his personal path from finance into sales, the pivotal mindset shifts that helped him lead at scale, and the mission-first approach that keeps MongoDB thriving. We dive into building high-performance teams, the early indicators of future CRO talent, and what separates great companies from the rest. Whether you're a first-line manager or a seasoned sales leader, this conversation delivers hard-earned lessons from the frontlines.

In this episode of CRO Spotlight, Warren Zenna welcomes back Dana Therrien, Vice President at Anaplan and a leading expert in sales compensation strategies. Dana shares his insights on designing simple yet effective comp plans that motivate sales teams while aligning with company goals and customer success. He emphasizes the importance of balancing short-term wins with long-term growth.Dana dives into the pitfalls of overly complex compensation plans, explaining how they demotivate sales teams and create inefficiencies. He highlights the need for clear, straightforward incentives that salespeople can easily understand and act on. Dana also discusses how CROs can navigate the challenges of managing comp plans while ensuring alignment across finance, product, and customer success teams.The conversation explores how compensation plans impact customer experience, with Dana sharing innovative strategies like tying payouts to customer adoption and retention. He explains how this approach not only drives better outcomes for customers but also fosters sustainable growth for the business.Dana wraps up with actionable advice for CROs, including the importance of creating a compensation governance council, leveraging AI for smarter decision-making, and piloting changes before rolling them out. This episode is packed with practical tips for CROs and revenue leaders looking to optimize their comp plans and drive success.

Plus: Trump's media company launches a new business to buy and hold niche crypto coin CRO. And new research shows AI is limiting some young Americans' job prospects. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The D2D Podcast, Sam Taggart sits down with Jess Reagan, co-founder and CRO of Paiv, to discuss how AI and smarter sales operations are transforming the door-to-door game—especially for roofing and home service businesses.With nearly two decades of experience in D2D, Jess shares his journey from pest control rep to revenue leader and co-founder, and breaks down how sales ops is often the most overlooked growth lever in small to mid-sized teams. If you're a company owner or rep looking to level up your results, this conversation is packed with powerful takeaways.Jess explains how streamlining your tech stack, removing friction for reps, and creating a culture of accountability can 10x your performance—without hiring more people. He also shares how Paiv is redefining the field sales toolkit by consolidating AI tools into one frictionless platform that supports reps from first knock to closed deal (and beyond).Whether you're a solo operator or leading a 50-person team, this episode will challenge you to think bigger about what's possible when sales, ops, and culture align.You'll find answers to key questions such as:What does “sales ops” actually mean for a D2D company?How can AI tools reduce friction and increase rep performance in home services?What systems help roofing and solar companies scale faster without hiring more reps?Why do most sales tech implementations fail—and how can leaders fix it?What does it really take to keep reps accountable and motivated in a modern D2D team?Get in touch with Jess Reagan and Paiv 

Pipelines are drying up. AI hasn't delivered the growth it promised. And the old playbooks like SEO and outbound just don't work the way they used to. We call it the great pipeline starvation, and in this episode we break down what's really happening, what it means for sales and marketing teams, and how companies are trying to adapt. This episode is brought to you by ZoomInfo, the Go-To-Market Intelligence Platform. ZoomInfo gives you high-quality B2B data and sales intelligence on in-market buyers across companies of all sizes, powered by AI-driven automation with integrated outreach tools to help your GTM teams build pipeline and close deals faster. Check them out at zoominfo.com/revenue-formulaWant to work with us? Learn more: revformula.io(00:00) - Introduction (02:10) - Pipeline starvation (05:22) - Breakout companies are dominating (06:50) - The cost of lead gen (15:54) - The role of AI in cost reduction (20:18) - The future of sales and marketing automation (27:10) - The impact of AI on job roles (31:05) - The limitations of AI in growth (35:21) - The augment Bucket: Enhancing roles (39:36) - Zero waste GTM (46:35) - Final thoughts (47:27) - Next week: Todd Busler on the rev tech industry

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how to grow a Dental Practice by adding a "Refer a Friend" page to the practice website, emphasizing that referrals are the highest quality leads since they come from trusted recommendations. We provide practical implementation tips including keeping the page simple with a clear headline and basic form, promoting it through multiple channels like social media and front desk signage, and potentially offering incentives through randomized contests to encourage Patient referrals.  

Scaling teams inside matrixed organizations is rarely about speed alone. Shane Hughes, Head of Customer Success at LinkedIn and former Salesforce executive, argues that real growth comes from slowing down to coach with intention, aligning stakeholders early, and focusing relentlessly on customer value. In this conversation, he shares how leaders can avoid the trap of “chasing renewals” and instead build advocacy from the start by connecting adoption to measurable business outcomes.Shane also pulls from his experience leading teams that grew revenue from millions to billions to highlight what separates managers from true coaches. He explains why curiosity is the foundation of influence, how consistency compounds impact, and why high performers act more like consultants than communicators. Whether you're a CRO, frontline manager, or rep aiming to lead, his lessons offer a clear path to scaling without losing your edge.Key Takeaways1. Renewals are won early, not saved late – Retention isn't about heroics at the end of a contract; it's about shaping value in the first months after a deal closes.2. Adoption does not equal value – Usage is necessary but meaningless unless it connects to the customer's defined business outcomes.3. Curiosity drives advocacy – The best customer success leaders don't just communicate; they ask sharp questions that reframe problems and uncover hidden opportunities.4. Coaching beats chasing – Managers who focus on coaching their teams to think like consultants create consistent impact, while those who chase activity confuse motion with progress.5. Slow down to speed up – Scaling in matrixed organizations requires alignment and influence across stakeholders; patient lobbying accelerates outcomes later.6. Consistency compounds – Small, repeatable practices in coaching and customer engagement build long-term trust and measurable growth.7. Leaders must coach across, not just down – True leadership requires influencing peers and executives in addition to managing direct reports.

How do you win when your competitors are the biggest companies in the world?This week on Grit, Dropbox co-founder and CEO Drew Houston retraces the path from a bus-stop prototype to competing head-on with Google, Apple, and Microsoft.He explains why grit is “learning to run toward discomfort,” and the moments he realized founders keep going “for the love of the game.”Guest: Drew Houston, Co-Founder & CEO of DropboxChapters:00:00 Trailer00:52 Introduction01:35 Towards full autonomy16:20 Coming back to school21:45 Golden ticket to California25:23 No one's born a CEO28:15 Y Combinator and a co-founder37:53 The craft of being a great CEO53:41 Metabolizing the stress1:10:14 Tactical advices and frameworks1:27:48 Who Dropbox is hiring1:29:35 What “grit” means to Drew1:32:10 OutroLinks:Connect with DrewXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Most sales teams don't fail because of lazy reps or weak leads—they fail because of misalignment.In this episode of The Journey To Legacy Podcast, we sit down with Geoff Ketterer, founder of Channel Consulting and the fractional CRO behind some of the fastest-scaling coaching and consulting businesses in the world.Geoff breaks down:The real reasons sales teams underperform, even when the talent is strongHow one business went from $7K/month to $1M/month in 9 months by aligning sales and marketingWhy pressure-selling is dying—and how trust-based sales are outperforming outdated tacticsWhether your business is stuck in the 5-figure range or scaling past 7-figures, this conversation will reshape the way you think about growth, leadership, and legacy.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how Dental Practices can boost conversions by drawing inspiration from the website design and marketing tactics of Four Sigmatic, particularly the effectiveness of their homepage header. We detail how to utilize clear value propositions, strong social proof, compelling calls to action, emotional and relatable imagery, and custom content in crafting dental websites that immediately establish trust and drive patient engagement.  

Mirko Novakovic, Gründer von Instana, spricht über erfolgreichen Enterprise Sales. Er teilt, wie sie das Land & Expand Modell von 8k auf 3M€ ARR pro Kunde skaliert haben und warum der richtige Sales Leader entscheidend ist. Was du lernst: Wie du Land & Expand richtig umsetzt Den richtigen CRO finden und binden Enterprise Sales erfolgreich aufbauen Silicon Valley Know-how nach Deutschland holen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Mirko und Florian: Mirko Novakovic: https://www.linkedin.com/in/mirkonovakovic/  Dash0: www.dash0.com  Florian Dostert: https://www.linkedin.com/in/florian-dostert/  Syntinels: https://www.syntinels.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we introduce new ways of using AI platforms to create unique music for team building and marketing, with the example of a song titled #32. We explore how Dental Teams and others can leverage these tools to enhance their social media presence, strengthen teamwork, and generate engagement for their Practices.  

Guest: Scott Leese — Fractional CRO, 12 unicorns, 13 exits, six-time sales leader, five-time founder, three-time author, major LinkedIn community builder, newsletter publisher, and creator of multiple businesses. Early Days & First Hustles Grew up in a non-entrepreneurial household; sold baseball cards as a kid, had entrepreneurial “side hustles” in college. Spent much of his 20s battling and recovering from a life-threatening illness. Four years hospitalized, nine surgeries, struggled with painkiller addiction, read hundreds of books — which planted the seeds for future business curiosity. How He Got Into Sales & Startups First tech sales job at 27, encouraged by a friend who noticed Scott's resilience, competitiveness, and leadership. Sales led to VP/CRO roles at high-growth startups, where Scott built and scaled revenue teams, eventually leading to multiple exits and unicorn valuations. Lessons on Sales as a Career Sales is a pure meritocracy: “If you produce, you get paid. If you don't, you're cut — just like athletics.” Outproducing others shouldn't just lead to the same pay — sales rewards top performers more than most fields. Why Just Being a High-Paid Employee Isn't Enough Even top execs at successful startups rarely see transformational wealth (example: after a $500M+ exit, the founder gets $20M+, a C-suite leader gets $500K). True wealth comes from moving from “employed” to “owner” — writing books, building communities, conferences, consulting, investing in real estate, launching multiple income streams. The Coming Disruption & Opportunity from AI The rise of AI means most entry-level sales/tech/white-collar jobs will disappear or change radically. The era of corporate security is ending; individuals must think entrepreneurially, diversify income, own their brand, and quickly adapt. Future sales: Only high-level, complex, relationship-driven roles will survive; all “boiler room”/transactional sales will be automated or handled by agents. As commerce increasingly digitizes, the most acute personal/professional needs will be (1) “inner work” (purpose, mental/spiritual health) and (2) experiences/community. Optimism & The New Wave Exponential growth in personalized medicine & health/longevity businesses (AI-powered diagnostics, genetic-driven treatment, biohacking). Massive new opportunities for anything that promotes genuine human connection or personal growth (retreats, mastermind events, experiential learning, spiritual/purpose-driven work). In an automated world, experiences and community will be more valuable (and defensible) than ever. Scott's Personal Projects & Where to Connect https://www.linkedin.com/in/scottleese/

Dans cet épisode, Laurent Kretz reçoit Thomas Gounot, cofondateur de Campsider pour explorer les coulisses de la première marketplace d'équipements de sport outdoor d'occasion. Ils reviennent sur l'apprentissage du modèle, la structuration autour de la supply et la bascule du C2C vers le B2C. Thomas aborde également les sujets de la croissance européenne et l'automatisation grâce à l'IA pour enrichir les fiches produits, le tout avec une seule obsession : la rentabilité.Chapitres00:00:00 – Introduction et genèse de Campsider00:07:00 – Le marché de la seconde main outdoor et les verticales clés00:14:00 – Passage du C2C au B2C : arbitrages et marges00:21:00 – Gestion et sélection de la supply, catalogue intelligent00:28:00 – Focus produit : IA, ranking, modération et conversion00:35:00 – Optimisation du stock, partenaires et data00:42:00 – Pricing dynamique, négociation et modules de vente00:49:00 – CRO, outils, assurance et accessoires00:56:00 – Internationalisation, ambitions et équilibre croissance/rentabilité01:03:00 – Conseils clés et perspectivesEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Raphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization agency specializing in luxury, lifestyle, and fashion ecommerce brands. Since 2015, he has helped companies like Dr. Squatch, Hyperice, Amika, Kiehl's, NYX Cosmetics, and YSL Beauty generate millions in additional revenue while preserving brand integrity. Known for creating the 3P's methodology and the Testing Trifecta, Raphael combines analytics, qualitative research, and A/B testing to align growth with brand value. A TEDx speaker and the host of the Minds of Ecommerce podcast, he shares strategies that challenge traditional CRO best practices and fuel sustainable growth. In this episode… Ecommerce brands often face a tough dilemma: Increase conversions quickly or protect brand equity for the long term. Traditional CRO tactics, such as countdown timers, fake scarcity, and aggressive pop-ups, may drive short-term sales but can erode trust and tarnish a premium brand. How can companies grow revenue without sacrificing their identity and customer perception? Raphael Paulin-Daigle, a conversion optimization expert, shares his 3P's methodology — Patterns, Perception, and Proof — as a framework for driving growth while strengthening brand value. Raphael explains how to analyze behavioral and voice patterns, build trust through clear positioning and compelling narratives, and validate strategies through smart testing. By approaching optimization holistically, he shows how brands can increase conversions and revenue while maintaining the premium appeal their customers expect. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle, Founder and CEO of SplitBase, breaks down how to scale conversions without weakening brand equity. Raphael discusses the flaws of traditional CRO tactics, why positioning and trust drive long-term growth and the importance of testing offers, pathways, and customer experiences. He also shares a case study on Hyperice's $900K monthly revenue increase while preserving brand integrity.

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.Takeaways:Social media can significantly impact professional reputation.AI tools require a modern campaign structure to be effective.Purposeful marketing is essential for success in PPC.Current industry mistakes include slapping AI on outdated strategies.Landing pages are crucial for PPC success and should be optimized.Understanding the purpose behind actions in PPC is vital.The importance of collaboration between PPC and CRO teams.Mistakes can lead to opportunities for learning and improvement.00:00 Introduction and Background of Aaron Levy02:46 The Importance of Context in Marketing05:43 Golf: A Personal Passion and Its History08:35 Learning from Mistakes in Marketing11:29 The Google Alpha Incident14:26 The Aftermath and Lessons Learned17:18 The Dichotomy of Google and Advertisers18:32 The Pressure of Advertising Performance19:50 Navigating Changes at Google20:55 The Impact of Public Scrutiny21:53 Purposeful Communication in a Digital Age23:48 Building Confidence Through Experience26:34 Leveraging Influence for Change32:29 Mistakes in AI Implementation34:56 The Importance of Structure in CampaignsFind Aaron on⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

In this episode of The D2D Podcast, Hunter Lee sits down with Mike Goldenstein, CRO of Roofle Technologies and a seasoned B2B sales veteran with over 30 years in the roofing industry. Mike shares his powerful journey from installer to contractor to corporate leader, offering insights into how sales culture—and customer expectations—have transformed in the age of internet transparency.Whether you're a seasoned rep or just getting started, this conversation will shift how you think about building trust at the door. Mike dives deep into what makes a high-performing sales team today: creativity, preparation, collaboration, and long-term thinking.You'll hear how Roofle is helping reps earn a seat at the kitchen table faster than ever—with instant quotes powered by aerial mapping and real-time pricing. But this episode isn't about pushing tech—it's about helping reps meet modern buyers where they are, without losing the personal touch that defines door-to-door sales.If you've ever lost a deal because you couldn't give a quote on the spot, or felt stuck when customer behavior changed, this episode is for you.You'll find answers to key questions such as:How can I close more roofing deals by earning trust faster at the door?What does it take to succeed in B2B sales when knocking on businesses, not just homes?How do I stay motivated when I'm in a slump or missing my sales goals?What are the biggest mindset shifts reps must make to succeed in 2025 and beyond?How can tech like Roofle integrate with my existing door-to-door sales flow?Get in touch with Mike Goldenstein and Roofle:

Missed calls lead to customer frustration and lost revenue. Voice AI changes this. With voice AI, these missed opportunities can be transformed  into meaningful conversations that build loyalty and drive growth. On the latest The Modern Customer Podcast, I had a conversation with @Carson Hostetter, EVP & GM of AI + CX at @RingCentral, about how companies are using voice AI to: ✅ Replace outdated IVR menus with human-like dialogue ✅ Protect revenue by ensuring no call is missed ✅ Turn conversations into proactive customer service and business growth   Carson knows the stakes. As RingCentral's former CRO, he helped grow ARR from $1.4B to $2.4B and scaled its enterprise business from $5M to $500M. Now, he's applying that same growth mindset to AI.

Even with AI, sales still comes down to human connection. This week on Grit, Dan Lee shares how Nooks automates busywork like research and dialing for thousands of sales teams, letting reps focus on the conversations that close deals.He also shares his “do more with less” approach, why cold calls still convert, and how to maximize human impact alongside AI.Guests: Dan Lee, CEO and Co-founder of Nooks and Leigh Marie Braswell, Partner at Kleiner PerkinsConnect with Dan Lee: XLinkedInConnect with Leigh Marie BraswellXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sellers from the rest. From his days in enterprise sales to building scalable GTM systems, Vince shares hard-earned insights on:Why sales has swung too far into science—and what it takes to bring the art backHow top reps lean into friction instead of avoiding itWhy false confidence from a bloated pipeline is killing your forecastThe power of disqualifying early and oftenWhat sales leaders should focus on instead of just top-of-funnel metricsThey also unpack Vince's Red Zone Selling framework, breaking down how to qualify faster, sell smarter, and finish stronger—no matter your deal size or sales cycle.If you're in enterprise sales, trying to move upstream, or just tired of chasing unqualified leads, this is the episode to get you back to the fundamentals that win.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Vince on LinkedIn: https://www.linkedin.com/in/vbeese/Check out Vince's Websites: https://www.vincebeese.com/ & http://redzoneselling.co/Get Vince's Book "Red Zone Selling: The Ultimate Playbook for High-Performing Enterprise Sellers" here: https://a.co/d/cbkoWT1