Podcasts about CRO

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta's integration of Manus AI into Ads Manager and explore what it signals for the future of paid growth. The hosts discuss whether AI-driven automation is making traditional media buying obsolete and what this shift could mean for ecommerce teams navigating an increasingly agent-led landscape. The squad also covers how they're already applying AI inside their brands, from campaign execution to CRO workflows + internal tooling — evolving growth roles, cross-channel decision-making, and how teams are rethinking structure in response to more capable AI systems. Powered By Motion Creative Strategy Bootcamp https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_source=marketing-operators-podcast&utm_medium=sponsor&utm_campaign=marketing-operators&utm_content=creative-strategy-bootcamp-2026Richpanel https://9ops.co/richpanelAftersell https://9ops.co/4i3bb5Rivo https://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsOperators Newsletter https://9operators.com/

Join Sean Macfarlane, Founder and CEO of Biomarx, for a raw look at the transition from academic research to high-stakes biotech entrepreneurship. A molecular and cellular biologist with a background in infectious diseases and automated platforms, Sean pivoted to tackle one of the most pressing challenges in medicine: lung cancer. In this episode, we explore the "why" and "how" of launching a startup before the MVP exists—navigating IP complications, securing pre-seed funding as a first-time founder, and leveraging the rapidly growing Irish tech ecosystem.

With Global Pet Expo right around the corner, I sat down with Jessica McCarthy, Founder & CEO of Brand Energy, to talk about something that should be on every pet brand's radar: the untapped power of LinkedIn as a marketing and relationship-building platform. Jessica brings serious pet industry credibility to the conversation, having spent nearly seven years at Mars — including a five-year run leading their national customer marketing program.In this episode, we explore:Why 99% of LinkedIn users are "lurkers" — and why that matters more than you thinkHow B2B sales and marketing in pet has evolved from boots on the ground to digital relationship buildingThe future of independent pet specialty in a convenience-driven, at-home delivery worldWhy brands questioning trade show ROI are often the ones not doing the digital work before, during, and after the showThe execution gap between knowing the LinkedIn playbook and actually running itWhat Jessica covers in her forthcoming book, Marketing Magic, and her upcoming talk at Global Pet ExpoJessica is a fractional CMO and CRO who works with pet brands and businesses of all sizes to build marketing strategies that drive real results. Her perspective on why independent pet retailers have been slow to adopt digital marketing — and what that means for the channel's future — is a must-listen for anyone in the pet industry.About Petworking:Petworking is the podcast for pet care and animal health professionals. Hosted by Peter Kenseth, VP & Partner at Maia Strategy Group, Petworking features interviews with founders, executives, and veterinarians driving innovation across the pet industry.

Mark Roberge is a Co-Founder at Stage 2 Capital, the first venture fund supported by over 1,000 top sales and marketing executives. Stage 2 has invested in more than 100 startups, helping founders with proven revenue growth strategies and experienced go-to-market leaders to accelerate their growth. He has also been a member of the teaching faculty at Harvard Business School for over a decade, designing and leading courses on sales, marketing, and entrepreneurship, mentoring thousands of student entrepreneurs, and engaging deeply with the challenges of early-stage growth. Before these roles, Mark was the fourth employee and founding CRO at HubSpot, where he built and scaled the go-to-market organization from zero revenue to a successful IPO, pioneering a data-driven, buyer-centric sales model that has since influenced go-to-market teams worldwide. Mark holds an MBA from the MIT Sloan School of Management and an undergraduate engineering degree from Lehigh University. He is the author of the bestselling books The Sales Acceleration Formula and The Science of Scaling, which distill decades of experience into a practical, data-driven roadmap for founders, executives, and investors striving to achieve sustainable, scalable growth. Mark has been featured in popular publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, and Harvard Business Review, delivered keynotes at major conferences including South by Southwest, SaaStr, Inbound, and the World Business Forum, and guest lectured at leading institutions such as MIT, Stanford, and Harvard. Connect with Mark Roberge:Website: http://scienceofscaling.io/ LinkedIn: https://www.linkedin.com/in/markroberge/ Twitter: https://x.com/markroberge Instagram: www.instagram.com/roberge_markYouTube: www.youtube.com/hashtag/markroberge TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Few founders have seen Silicon Valley from every seat at the table.After co-creating Google Maps at Google, serving as CTO at Facebook, and later as co-CEO of Salesforce, Bret Taylor is now building AI agents at Sierra to redefine customer experience.On Grit, he explains why “competitive intensity” is a core value at their fast-growing company and why he believes AI won't lead to a world where people stop working.Guest: Bret Taylor, co-founder of SierraConnect with Bret XLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comFollow GritLinkedInX​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

Artificial Intelligence is transforming sales faster than any technology shift we've seen before. In this episode of Make It Happen Mondays, John Barrows sits down with Peter Grant, CRO of You.com and a four-time unicorn operator who helped scale companies like Salesforce and Siebel.Peter shares his journey from the British military to enterprise software leadership, and how that experience shaped his approach to leadership, hiring, and sales discipline. The conversation dives deep into how AI is changing enterprise sales, go-to-market strategies, and the future of work.They explore why AI literacy is becoming a mandatory skill, how sales organizations are evolving, and why the gap between top performers and average sellers is about to grow dramatically.If you work in sales, leadership, or technology, this episode will challenge the way you think about productivity, hiring, and the role of AI in modern business.What You'll Learn in This Episode• How Peter Grant went from the military to leading revenue at multiple unicorn companies• Why AI is the biggest disruption to sales since the internet• The evolving role of sales professionals in an AI-driven world• Why top performers are becoming even more effective with AI tools• The risks of relying too heavily on AI without critical thinking• How enterprise companies are adopting AI and measuring ROI• The importance of AI literacy for professionals in every industry• Why the future of work will reward curiosity, adaptability, and continuous learningAbout the GuestPeter Grant is the Chief Revenue Officer at You.com, an AI platform helping enterprises deploy generative AI solutions with measurable ROI. He has helped scale several high growth technology companies, including Salesforce and Siebel, and is known for building high-performing revenue teams in emerging technology markets. MIHM Peter GrantKey TakeawaysAI is accelerating the performance gap.Top performers who embrace AI will become dramatically more productive, while those who rely on outdated processes risk falling behind.AI literacy is becoming essential.Understanding how to effectively use AI tools will soon be a core skill across nearly every profession.Sales roles are evolving.The traditional sales process is changing as buyers gain access to more information and automation tools.Curiosity and adaptability matter more than ever.Professionals who continuously learn and experiment with AI will have a significant advantage.Resources MentionedYou.com – https://you.com/businessJohn Barrows Training – https://jbarrows.com

We're back! After a little hiatus between new guest episodes, we return in style as Dave sits down with Aviv Canaani, Chief Revenue Officer at Datarails, to discuss his firm belief that there is no real way to grow a B2B company without building a brand - especially not today.Aviv shares his unique journey from marketing leader to Chief Revenue Officer, and how he transformed a traditional outbound sales machine into a high-growth inbound powerhouse through a constant process of experimentation, risk-taking, learning and iterating. Along the way, he and Dave dismantle the myth (prevalent amongst many scaleup marketers) that brand is just "fluffy" creative work. We also dive into:The CRO's case for brand: Why revenue leaders should obsess over brand as the ultimate "revenue tomorrow" engine.The outbound/inbound shift: How Datarails moved from 90% outbound to 90% inbound through intentional brand-building and community.Balancing short-term & long-term: Managing separate growth and brand teams to hit this quarter's targets while fueling future demand.B2B doesn't mean boring: How memes, a niche podcast, and sponsoring the Microsoft Excel World Cup drove massive engagement in the typically corporate finance space.If you're a marketing leader looking to learn more about brand-building's impact on revenue growth, or moving beyond over-reliance on short-term outbound activity, this masterclass in modern B2B growth is for you.

We're really at a crisis point for a lot of marketers.It's not just that ads keep getting more expensive.It's that it just gets harder and harder to get and keep prospects' attention.And with everything being engineered and optimized by AI and CRO, stuff ends up looking more and more the same. And that only works against you.You know you need to stand out–but how?Well, the best way to get and keep attention is, and always has been, a story.But how long is a story?I mean, a Hero's Journey story can take hours.And even the type of compact tales I introduced in my book The Persuasion Story Code can take two to three minutes. That's not very long, but at a time of shrinking attention spans, it's still too long.Now, you can try using outrageous hooks. But in addition to shrinking attention spans, you're also fighting against rising levels of skepticism and outright distrust.If you say something that gets attention but just isn't believable, you're still sunk.So, what would be ideal to solve this problem?It would be a persuasion story you could tell in 15 or 20 words.Impossible, you say?That's what I thought until I really started working on it.One of my clients, Ari Nirsissian, helped me quite a lot in the development of my thinking and writing of these new kind of attention magnets, the one-sentence microstory.It really is a story. It really is persuasive.And it really is short!Just the right size for today's attention spans.Today I'm going to show you, step by step, how I developed three of them… and how I combined them into one electric three-sentence paragraph, which takes less than a minute to read out loud.Resources:To find out more about my book The Persuasion Story Code, check out this link to the Amazon page:https://www.amazon.com/dp/B0CFD2KXNQAnd to find out more about my coaching for experienced copywriters and business owners, go to:https://garfinkelcoaching.com

In today's minisode, AI pioneer and enterprise sales leader Amanda Kahlow shares why intent data as we know it is dying – and what replaces it. Amanda is the founder and CEO of 1mind. In this segment, she discusses how SI  “superhumans” can operate inside live deals with access to every document and data point, and why the future of go-to-market may move toward agent-to-agent negotiation… with humans stepping in only for the final mile. If you're a CRO rethinking your funnel, a sales leader questioning the future of the SDR role, or an operator trying to understand how AI fits into active pipeline management, this episode is for you. Amanda Kahlow is the Founder and CEO of 1mind and the Founder of Sixth Sense. She is a multi time enterprise founder building AI systems designed to transform the full go-to-market lifecycle. Connect with Amanda: LinkedIn 1mind Get the Force Management guide to adapting your go-to-market execution for the AI age: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Les secrets du plus emblématique des fromages français et Une Master Class de rêve pour être un as du Pâté en Croûte !

AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start with a clear vision of the future you want, make strategy visible, and use that to align decisions across the business.  In this episode, Drew Neisser talks with Brian Evergreen, author of Autonomous Transformation, about why the AI conversation so often collapses into tools and use cases, and how leaders can pull it back to vision, outcomes, and the kind of alignment that drives transformation. What you'll take away:  Why optimization can keep you busy while you stay stuck  How to make a future vision concrete enough to act on  What "no strategy without vision" means, and how to spot fake strategy  Why leaders default to scorecards, and how it stalls transformation  How Brian's "nindrant" separates "we can do" from "we need alignment"  Why use case first AI limits gains, and how to shift to value creation Plus:  A simple workshop to surface visions before projects  A clean split between what marketing can do now and what needs CRO and CFO alignment  How to move AI from tool talk to a value creation leadership conversation If you are tired of AI conversations that start with tools and end with small wins, listen to this episode for a vision first approach that changes what you do next.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Send a textHow to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader  --  Founder-led sales is often the fastest way to get an early-stage SaaS company off the ground. But at some point, the very thing that helped you close your first customers becomes the bottleneck preventing your company from scaling.In this episode of SaaS Backwards, Ken Lempit sits down with fractional CMO and GTM leader Javier Lozano of Bolder Media to break down why founder-led sales eventually stop working—and how SaaS leaders can turn founder instincts into a repeatable revenue engine.They discuss how to extract the winning patterns inside a founder's head, transform those insights into positioning and messaging, and build a predictable pipeline that sales teams can execute at scale.You'll also learn why hiring sales leaders too early often backfires, how to create a “blue ocean” positioning that separates your SaaS product from crowded markets, and what investors really look for when evaluating early-stage SaaS growth.If you're a SaaS founder, CRO, or GTM leader trying to move beyond founder-led growth, this episode provides a practical framework for building a scalable go-to-market engine.Key Topics CoveredWhy founder-led sales works early but breaks at scaleTurning founder knowledge into a repeatable SaaS GTM playbookHow positioning and messaging create predictable pipelineWhy hiring a CRO too early can stall growthBuilding a scalable revenue engine before raising capital---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Reltio crossed $185M in ARR and saw 58% growth in the second half of the year. That kind of acceleration in an enterprise platform signals strong market pull. At the DataDriven Conference 2026, I sat down with Alyson Welch, CRO of Reltio, to talk about what customers are actually asking for in the age of AI.Alyson owns the full customer journey, from acquisition to support, and also leads the partner ecosystem. Her lens is simple. If the customer does not see value in their data, nothing else matters.One insight stood out. Enterprises are drowning in applications. One former CIO shared she had 1,500 enterprise apps to manage. That means data is locked everywhere. The real demand today is not just dashboards or models. It is a trusted, unified data layer that sits between enterprise systems and AI.That is where Reltio is focused. Bringing accuracy, trust, and unification so companies can actually use their data across environments.We also discussed agentic workflows. In an agent-driven world, your data foundation cannot be average. Every automated decision depends on it. This is not just a tech shift. It is a cultural shift. Leaders now have to think about how humans and AI agents work together and how to build capability across both.The momentum reflects this shift. This conversation was about trust, scale, and what it really takes to lead in the AI era.#data #ai #datadriven #reltio #theravitshow

Most sellers obsess over asking the perfect discovery question. In this episode, Gal Aga breaks down why great discovery has nothing to do with memorized questions and everything to do with understanding the problem, finding the root cause, and guiding the buying process.

L'IA est-elle vraiment prête à générer vos A/B tests ? Dans cet épisode du Shop des Titans, on décortique 5 mises à jour majeures du back-office Shopify qui vont impacter votre feuille de route technique. On vous partage d'abord notre retour d'expérience concret sur SimGym, le nouvel outil d'A/B test par IA, après l'avoir éprouvé sur nos clients. Au programme de cette revue d'actus : la migration obligatoire vers les nouveaux comptes clients, l'intégration très attendue des Metafields dans Analytics, l'explosion de la limite d'architecture à 1250 blocs, et les vraies capacités de "vibe coding" de l'assistant Sidekick.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Ready to churn less and win more?

Did you know that consuming alcohol, even casually, is classified in the same cancer risk category as tobacco and asbestos? Today's conversation is all about the alcohol-cancer connection, the sober curious movement, and how we can make informed choices about our health.On Salad With a Side of Fries, Jenn Trepeck welcomes Cecily Mak, a former Silicon Valley attorney, breast cancer survivor, and author of Undimmed, for a conversation that is equal parts eye-opening science and deeply personal storytelling. Cecily shares how losing her mother to esophageal cancer and later facing her own breast cancer diagnosis led her to uncover this critical, under-discussed connection between alcohol and cancer risk, and what all of us can do with that information today.What You Will Learn in This Episode:✅ The five distinct biological mechanisms that directly link alcohol and cancer.✅ How the alcohol industry has followed a playbook similar to Big Tobacco, suppressing updates to alcohol labeling laws and lobbying against stronger public health disclosures for decades.✅ What the sober curious movement looks like beyond the AA model and how alcohol moderation rather than full abstinence can still make a meaningful, measurable difference in your long-term health.✅ How Cecily Mak's Eight Awarenesses framework helps individuals break free from unwanted habits by building agency, self-compassion, and intentional choice rather than relying on willpower or labels.The Salad With a Side of Fries podcast, hosted by Jenn Trepeck, explores real-life wellness and weight-loss topics, debunking myths, misinformation, and flawed science surrounding nutrition and the food industry. Let's dive into wellness and weight loss for real life, including drinking, eating out, and skipping the grocery store.TIMESTAMPS:00:00 The truth about alcohol and cancer risk, why metabolizing alcohol releases a DNA-damaging carcinogen04:34 Cecily's mother's cancer diagnosis and how years of alcohol dependency shaped her path forward06:31 A 30-day experiment of an alcohol-free lifestyle reveals transformative benefits on sleep and relationships08:29 Cecily's breast cancer diagnosis and the discovery linking her drinking history to breast cancer risk factors12:40 Removing the dimmers and dependence on alcohol, and Cecily shares her journey of writing Undimmed: The Eight Awarenesses for Freedom from Unwanted Habits17:55 Alcohol classified as a group one carcinogen and how it ranks alongside tobacco, asbestos, and UV radiation20:14 A discussion on the fight to update the outdated alcohol labeling laws25:54 The five biological pathways: acetaldehyde, elevated estrogen, oxidative stress, impaired DNA repair, and increased permeability32:55 Choosing clarity and alcohol-free living as the foundation for personal agency40:26 Releasing judgment and cultivating self-compassion as tools for sustainable habit change45:39 Cecily's one most important takeaway: learning to listen to ourselves as the most powerful tool in breaking unwanted habitsKEY TAKEAWAYS:

 Study start-up remains one of the most persistent bottlenecks in clinical trials—slowing site activation, delaying patient enrollment, and adding pressure across already stretched teams. In this episode of WCG Talks Trials, host Jamie Harper, Vice President of Site Solutions & Engagement at WCG, is joined by Stephanie Held, Associate Director of Coverage Analysis, and Jody Ingebritsen‑Howe, Director of Contracts & Budgets, to unpack why start-up timelines continue to stall and what can be done to improve them.Together, they explore how Medicare Coverage Analysis (MCA) serves as the foundation for compliant and efficient study start-up, how downstream processes like budgeting, contract negotiations, and CTMS build are impacted by early decisions, and where “hidden” white space can quietly derail timelines.The conversation also highlights practical, actionable steps sites and sponsors can take today—from mapping end‑to‑end workflows to better equipping negotiators with the information they need.Looking ahead, the panel discusses how technology and AI may reshape study activation, while emphasizing the importance of human expertise and alignment across teams. Whether you're a site, sponsor, or CRO, this episode offers timely insights to help accelerate activation and reduce friction in an increasingly complex trial landscape.Host:Jamie Harper, vice president, Site Solutions & EngagementGuests:Stephanie Held, associate director, Coverage AnalysisJody Ingebritsen-Howe, director, Contracts & Budgets

Full video HERE A seasoned CRO grabs the phone, goes undercover as “Bob Smith,” and makes live cold calls trying to book five connects as fast as possible. No script reading. No brand flex. Just real dials, real objections, and real pressure. You'll hear the exact opener that gets people talking, the provocative question that instantly hooks sales leaders, and the “Green Turkey” move that turns any answer into momentum. There's a meeting booked by backing off instead of pushing, referrals created on the fly, and a few brutal rejections along the way. If you want to know what cold calling actually sounds like in the wild and what it really takes to generate pipeline on the phone, this episode delivers. These Courses Will Get You to President's Club:

Today, we are dropping another episode in our "chats" series, but expanding the audience set to include more folks. This episode is Founder Chats - hearing from those scaling the companies themselves.In this episode, we are talking with Max Denevich, Co-founder and CRO of LoyaltyPlant. Max is going to share with us to road he travelled, entering into this industry, his go to market strategies, scaling across geographic region - and much, much more.QuestionsBefore we talk about products and scale, tell us a bit about your path to this point. What experiences shaped the way you think about business and leadership before LoyaltyPlant?At what point did you realise you wanted to work with complex, traditional industries rather than consumer apps or “easy” tech?Why foodtech, and specifically Quick Service Restaurants? What made you believe this industry had deep structural problems worth solving with technology?What made you decide to join LoyaltyPlant, and what potential did you see that others might have missed?You're often referred to as a co-founder today. How did the transition happen from an executive role to shaping the company's future at that level?LoyaltyPlant was close to running out of investment at one point. What were the first decisions that fundamentally changed the company's trajectory?What were the key milestones that turned LoyaltyPlant from a struggling company into a global enterprise business, from the first major client to scaling across 30 countries?You've worked across the US, UK, MENA, Europe, and CIS. What did you learn about scaling the same product across very different markets, and what absolutely doesn't translate?You built new go-to-market strategies that now generate over 90% of new sales. What did you change compared to a classic SaaS sales playbook, and why did it work in enterprise QSR?Margins are shrinking, aggregators dominate, and costs are rising. What's actually happening on the ground right now in QSR and foodtech, and how should companies adapt?Tell us about a decision you got wrong. What did it cost the business, and what did it teach you as a leader?What advice would you give founders building B2B products for traditional industries today, especially around scale, partnerships, and staying relevant?SponsorsUnblockedBraingrid.TECH DomainsMezmoLinkshttps://loyaltyplant.com/https://www.linkedin.com/in/denevich/Support this podcast at — https://redcircle.com/codestory/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this minisode, Cedric Pech, President of Field Operations at MongoDB and former CRO, shares a formative leadership moment from early in his career at PTC that shaped how he thinks about building revenue organizations. He tells the story of a manager who invested in him personally before he had proven himself professionally. It is a lesson in what real leadership looks like under pressure. For CROs and frontline leaders alike, this clip is a reminder that culture is built in moments like these, not in mission statements. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Send a textWhat if the best leadership training you'll ever get happens at your kitchen table? We sit down with Michael Clark—CRO of Asymbl, former Salesforce leader, TEDx speaker, and proud dad of three—to unpack a practical, heart-forward playbook for leading a family with the same intention you'd bring to a high-performing team.Michael shares the simple structure that guides him: a personal why statement and three values—authenticity, accountability, and action. You'll hear how honest check-ins with his daughters build real trust, why delivering on promises lays a foundation for hard conversations, and how “big speak-ups” like ordering their own food help kids practice courage in everyday life. We trade stories about vulnerability—teens seeing their dad admit fear or shed tears—and how those moments shape emotional fluency. We also explore the language shift from “need to” and “should” to “I will,” a small change that lowers anxiety and raises ownership for both parents and kids.The conversation reaches beyond home into work and purpose. Michael reframed sales as outcome-driven service—less about pushing products, more about solving human problems. From pharma to Salesforce to his role at Assemble, he shows how aligning work with values makes impact sustainable. We dig into workforce orchestration and how human-plus-digital teams free people for empathy, creativity, and relationship building—skills that win at home and in business. Along the way, we cover modeling independence without overhelping, protecting sleep as a leadership habit, and using curiosity to guide teens through team dynamics and identity.You'll leave with tools you can use tonight: ask one better question, keep one small promise, and take one action that reflects your family values. If the message resonates, share this episode with a friend, subscribe for more conversations like this, and leave a quick review so others can find the show. What's the one “A” you'll lead with this week?Support the showPlease don't forget to leave us a review wherever you consume your podcasts! Please help us get more dads to listen weekly and become the ultimate leader of their homes!

Nick Turner, CEO of Dreamdata, joins Sam in this special episode of Topline Spotlight. They unpack a challenge many B2B leaders are facing right now: how do you raise capital in a market obsessed with AI when you're not an "AI-native" company? Nick shares his journey from CRO to CEO and what it was like stepping into the top job—only to immediately lead a $55M Series B raise in one of the toughest venture environments in recent history. After speaking with 73 investors in six weeks, he reflects on the realities of fundraising today, investor skepticism around revenue durability, and why profitable, efficient growth still wins. Nick brings nearly 20 years of commercial leadership experience scaling martech companies from Seed and Series A to $75M in revenue. Now leading Dreamdata—a Copenhagen-based B2B marketing attribution and activation platform—he's helping marketers prove what's working and take action on it.

Chris Degnan was the first sales hire at Snowflake and spent 11 years scaling the company from zero to $3.5 billion in revenue as its CRO, working alongside four different CEOs and learning from each one. In this episode, Chris breaks down what it actually takes to scale an enterprise sales organization, why MEDDIC is the methodology every founder should know, and what working under Frank Slootman taught him about firing fast, taking feedback and finding the fakers in your team. In today's episode, we discuss: What the CRO job looks like at $10M vs. $1B+ Why sales leaders must know how to sell the product themselves The MEDDIC methodology and why it's a founder's best insurance policy How to find the fakers, manage-uppers and passengers in your org What Frank Slootman got right — and wrong — about scaling Snowflake Why most AI companies will face a go-to-market reckoning References: Amazon: https://www.amazon.com/ Bob Muglia: https://www.linkedin.com/in/bob-muglia-714ba592/ Carl Eschenbach: https://www.linkedin.com/in/carl-eschenbach-980543/ Christian Kleinerman: https://www.linkedin.com/in/christian-kleinerman-a973102/ Denise Persson: https://www.linkedin.com/in/denisepersson/ Dell: https://www.dell.com/ Frank Slootman: https://www.linkedin.com/in/frankslootman/ John McMahon: https://www.linkedin.com/in/johnmcmahon1/ Michael Scarpelli: https://www.linkedin.com/in/michael-scarpelli-1b289b9/ Microsoft: https://www.microsoft.com/ Oracle: https://www.oracle.com/ Salesforce: https://www.salesforce.com/ Snowflake: https://www.snowflake.com/ Sridhar Ramaswamy: https://www.linkedin.com/in/sridhar-ramaswamy/ Stanford Graduate School of Business: https://www.gsb.stanford.edu/ Where to find Chris: LinkedIn: https://www.linkedin.com/in/chris-degnan/ Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 What is the job of a CRO? 01:12 What excellence looks like at different revenue stages 02:59 Sales leaders need to know how to sell the product 04:52 The hardest skill leaders have to learn 08:17 You need to stay open to feedback - at all levels 14:01 Sales, segmentation, and international expansion 16:17 Why MEDDIC is the foundation for every sales org 20:32 The metrics that actually matter 22:56 A week in the life of a CRO at scale 28:32 Navigating compensation at a GTM organization 31:45 What technical CEOs get wrong about GTM 36:01 The role of hunger in great sales leaders 40:35 What makes an exceptional IC sales rep 46:41 Dysfunctional vs. high-performing executive teams 48:01 Chris' most impactful decisions at Snowflake 49:53 "When there's doubt, there's no doubt" 54:49 Learning from world-class leaders

Scaling from regional VP to global CRO is not a promotion. It is a shift from managing execution to defining meaning at scale. In this replay conversation, Cedric Pech reflects on leading a 2,000-person global sales organization at MongoDB, integrating complex routes to market, and building culture that withstands market volatility. He breaks down the difference between compensation-driven leadership and purpose-driven leadership, why execution alone creates burnout, and how resilient organizations are built long before downturns arrive. For CROs and revenue leaders navigating scale, volatility, or retention pressure, this episode offers a grounded perspective on building durable teams without burning them out. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

I was halfway through writing an article about generic website copy when something uncomfortable occurred to me. I should probably check my own website. My headline at the time read: "Helping You and Your Users Succeed." On the face of it, that doesn't sound terrible. It's positive, it's benefit-focused, and it sounds like exactly the kind of thing a UX consultant should say. The problem is that it also sounds like exactly the kind of thing every other UX consultant says. And their accountant. And possibly even their office cleaner! Generic copy is one of the most common problems I encounter doing conversion rate optimization work, and like a doctor who ignores their own symptoms, I had been sitting on a headline that failed every test I apply to client websites. So let's talk about how to spot problems and how to fix them. Three Questions That Will Expose Weak Copy When I'm reviewing website copy with clients, I use 3 simple questions to find out whether a value proposition is doing any real work. Could this statement apply to other products or services? A value proposition should be specific enough that it only makes sense in your context. “Help you and your users succeed” could work just as well on a SaaS website or on the site of a user researcher. If it can work on a different kind of website, it isn't a proposition at all. It's just a sentence. Could a competitor make this claim? If your direct competitors could copy-paste your headline and it would work just as well for them, it isn't differentiating you. It's just noise. Would the opposite statement be ridiculous? This is my favorite test, because it exposes just how empty a claim can be. If no company would ever say "We're helping your users fail" or "We provide terrible customer service," then the positive version isn't telling anyone anything. You're essentially saying "We are not actively terrible," which is not much of a selling point. Apply those 3 questions to my old headline. "Helping You and Your Users Succeed." Could it apply to other services? Absolutely. A web developer, a copywriter, and a business coach could all put it on their homepage without anyone raising an eyebrow. Could competitors claim it? Every UX consultant on the planet already does. Would the opposite be valid? No company would ever say "Helping You and Your Users Fail," which means the positive version communicates precisely nothing. It fails all 3 tests, which was enough to make me start over. Being Specific Is Harder Than It Sounds The fix sounds simple. Just be more specific. But that's where most people get stuck, because specificity requires you to actually commit to a position. Vague copy is often a symptom of vague thinking about what you offer and why it matters, and confronting that is a bit uncomfortable. In my case, getting specific meant being honest about what I actually do and why it's different. I work across 3 disciplines that most consultants treat as entirely separate. Conversion rate optimization is about improving customer acquisition. UX strategy is about improving retention once customers arrive. Design leadership is about getting the organizational buy-in to implement changes at all. Most consultants offer one of those. I work across all three. That led to a new headline: "Your Digital Funnel Leaks in 3 Ways. I Fix Them All." It passes the first 2 tests cleanly. It couldn't apply to a web developer or a copywriter, and a pure CRO specialist or a pure UX designer couldn't honestly claim it. The third test is more nuanced. If you literally flip it, "Your digital funnel works perfectly, and I'll make it worse" is clearly absurd. But a specialist could legitimately say "Your funnel leaks in one place, and that's what I fix," which is a valid positioning rather than a ridiculous one. That's worth being aware of: the third test is good at catching empty aspirational claims, but specific copy can still be outflanked by variations rather than direct opposites. The real differentiating work happens in tests 1 and 2. Back Up Your Claims With Evidence Specificity is a strong start, but evidence makes claims even harder to ignore. The more proof you can attach to a statement, the more credible it becomes. "We provide great customer service" is vague. "Our clients rate us 4.9 out of 5 for responsiveness" is specific and verifiable. "We're experienced professionals" is empty. "We've delivered over 200 UX audits for organizations ranging from NHS trusts to e-commerce startups" gives the reader something real to hold onto. I won't pretend I always have perfect statistics to hand. Often I don't, and in those cases I try to ground claims in specific outcomes or named examples rather than numbers. But any evidence is better than a confident assertion with nothing behind it. Try This on Your Own Homepage Pull up your website's homepage right now and read your headline and opening paragraph. Then apply those 3 questions. If your copy could live comfortably on a competitor's site, or would work equally well for a plumber and a UX consultant, it's time to be more specific about what you actually do and who you actually do it for. The good news is that this doesn't have to take as long as you might expect, especially if you work alongside an AI tool. Give it the 3 questions from this newsletter, tell it what you actually do and who you do it for, and ask it to generate a dozen variations. It will produce far more options than you'd come up with alone, and far faster. Your job then is to apply the tests and pick the one that passes. The thinking is yours. The writing of dozens of variations doesn't have to be.

Welcome back to The Cashflow Project Podcast! In this episode, we sit down with Matt Medrano, managing partner and CRO of Dynamo Capital, Kansas' leading private lender. Matt shares his journey from working in foundation repair to building a fast-growing lending company focused on creative financing solutions. We dive into how Dynamo's approach—including DSCR loans, portfolio consolidation, and entity-only lending—gives investors flexible capital beyond traditional banks. Packed with real-world lessons on resilience, relationship-building, and smart problem-solving, this episode delivers practical insights for investors and entrepreneurs ready to level up. [00:00] "Reframing Goals and Career Realizations" [06:28] "Sales Role in Home Solutions" [07:37] Costly Home Repairs Explained [11:37] Adapting to Work Challenges [15:27] "Redefining Success Through Storytelling" [19:14] Perseverance, Pivoting, and Hindsight [21:21] "Connections Through Collected Jerseys" [25:47] "Rethinking Lending with a 'Why?'" [26:46] "Challenges in Midwest Loan Brokering" [30:43] "DSCR Loans for Investors" [34:42] $50K Profit Investment Deal [38:40] Startup Struggles and Triumphs [41:38] "Scrappy, Solution-Driven Fund Managers" [44:11] "Real Estate to Wall Street" [46:03] Raising Lending Standards Locally [51:01] "Future Success and Growth Ahead" [52:38] "Connect, Act, & Stay Tuned" Connect with Matt Medrano! LinkedIn Website Instagram Connect with The Cashflow Project! Website LinkedIn YouTube Facebook Instagram

Warren Zenna is joined by Eric Steele, CRO at SIB, to pull back the curtain on the often-chaotic reality of stepping into your first Chief Revenue Officer role. Eric shares why these initial appointments are rarely "sexy" and often come with significant organizational challenges that others might avoid. They discuss the mental shift required to move from a sales leader to a true executive, treating the first role as a critical lab for learning.The conversation digs into the paramount relationship between the CRO and the CEO, which Eric describes as the ultimate unlock for success. He explains how to build a foundation of trust that allows for healthy disagreement and strategic alignment. By positioning yourself as an integrator of the CEO's vision rather than just a department head, you can secure the autonomy and resources necessary to navigate the high-pressure environment of private equity.Eric also highlights the strategic necessity of financial fluency, emphasizing that a CRO must speak the language of the CFO to be taken seriously. They discuss the common friction point of Revenue Operations and why this function must report to the revenue leader to drive growth rather than just board reporting. Eric argues that alignment on EBITDA and margins is just as important as hitting sales targets when you are operating at the C-suite level.The episode concludes with a look at how SIB uses AI-driven "spend ontologies" to help companies find hidden capital. Eric describes how their SpendBrain technology identifies deep errors in invoices—from waste hauling to logistics—allowing CEOs to fund new hires and technology through recovered savings. By combining human expertise with "kinetic cost control," Eric shows how modern CROs can impact the bottom line by turning the tables on a spend-more world.

Saíram por amor. Por oportunidade. Por acaso. No caminho descobriram que "casa" não é só onde nascemos. É onde decidimos ficar. Croácia, Suíça, Polónia. É lá que estão o Sérgio Salvaterra, a Joana Roda e o José Teixeira.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews Cynthia Garcia about her career journey. She credits mentors and sponsors for paving the way for her success. Justin and Cynthia discuss the demands of the Chief Risk Officer role and how Cynthia works with stakeholders who have competing priorities. Cynthia shares her perspective on construction risk and safety. She is seeing more diversity in the rising generation of risk professionals, with amazing opportunities for all.   Cynthia shares how her Confucianist upbringing still makes it a struggle for her to receive recognition. Despite that, she posted on LinkedIn about receiving the 2025 Bill McIntyre Leadership Award at the International Risk Management Institute (IRMI) Construction Risk Conference. That post led Justin to reach out to her. Cynthia speaks of her involvement with the Spencer Educational Foundation, including being a Risk Manager on Campus. Justin and Cynthia talk about the March 6th Webinar, "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management", that she joins as a featured panelist. Listen for tips on careers in risk management for construction.   Key Takeaways: [:01] About RIMS and RIMScast. [:16] About this episode of RIMScast. Our guest is Cynthia Garcia, the award-winning Chief Risk Officer for Bernards. We will talk all about her career in construction risk and get some "inspirado." But first… [:44] RIMS Virtual Workshops. On March 10th and 11th, we have a two-day course led by John Button for the RIMS-CRMP Exam Prep. [:55] On March 17th and 18th, RIMS will align with AFERM for a two-day RIMS-CRMP-FED Exam Prep Course. [1:02] On March 4th and 5th, we have a virtual workshop, "Facilitating Risk-Based Decision Making", with Joe Milan. On April 15th, we have a virtual workshop covering "Emerging Risks", led by Joseph Mayo. [1:20] Register today and strengthen your risk knowledge. RIMS members always enjoy deep discounts on the virtual workshops. [1:27] Webinars. On March 6th, RIMS presents "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management". We'll be joined by a Chief Risk Officer, an underwriter, and a broker. [1:42] They will explore their career paths, risk and safety philosophies, and lend some insight as to why this is the time for the next generation of leaders to rise. [1:53] On March 12th, Global Risk Consultants returns with "Don't Waste the Soft Market: Where to Reinvest Insurance Savings Before the Window Closes". Register for these and other webinars by visiting RIMS.org/webinars and the links in this episode's show notes. [2:14] On with the Show! Our guest today is Cynthia Garcia. She is the Chief Risk Officer for Bernards. [2:22] Cynthia made a big impact on the risk landscape in 2025 when she received the Bill McIntyre Leadership Award from the International Risk Management Institute during its Construction Risk Conference. [2:35] I wanted to learn all about her career and what it's like to be the risk officer for a major construction company. [2:42] Earlier, I mentioned the March 6th RIMS Webinar, "Hard Hats and High Stakes," and Cynthia will, in fact, be the Chief Risk Officer mentioned there. [2:51] If you like what you hear in this episode and want to learn more about career development, construction risk, and why rising risk professionals should seize the opportunities in the construction sector, you can register for that Webinar. [3:04] Cynthia is a fascinating individual, and I am so pleased to present this interview! Let's get to it! [3:09] Interview! Cynthia Garcia, welcome to RIMScast! [3:27] Justin and Cynthia are going to be collaborating on a RIMS Webinar on March 6th, "Hard Hats and High Stakes." It's all about how women have and can continue to thrive in construction risk management. Cynthia is the ideal Chief Risk Officer to have on that panel. [3:46] Justin thanks Cynthia in advance for being on that panel and being a guest on RIMScast. [4:07] Cynthia is the CRO for Bernards, based in California. [4:33] Like many in her generation, Cynthia stumbled into risk management. She started as an administrative assistant for Morley Builders, an amazing employee-owned general contractor in Santa Monica, California. [4:52] She was fortunate to have several sponsors and mentors within the organization. They helped her see that she belonged at the table. They saw something in her that she hadn't seen in herself, which is the beauty of a mentor. [5:16] In spaces she was not in, they advocated for her and said, Why don't we give this to Cynthia? That's the beauty of a sponsor. Cynthia says she was blessed to be in the right place at the right time. She was able to lean in. [5:32] Cynthia says that the thing that attracts her about risk management and what she does is finding the hard yes. Risk management doesn't say, "No." [5:50] Risk management, when practicing its craft, is fully integrated with operations and understanding what the business needs. It is strategically aligned and helps make sure the organization is making those thoughtful business decisions that allow taking risks. [6:11] Then, risk management takes it to the next step to ask how this adds to our shareholder equity, how this aligns with who we want to be as a company and as people. Risk management threads the needle between entrepreneurship and "cowboyism." [6:28] Risk management leads with "Help me understand, and help us get to the hard yes. We can do it, but here are some of the things we need to do to make sure that it's successful."  [6:50] Cynthia always likes to start by making sure she is coming in with a lot of curiosity. She asks for help to understand what she's not seeing to try to connect the dots. If Cynthia doesn't understand the needs of her business partners, she's not creating value. [7:11] Cynthia joined Bernards as Chief Risk Officer four years ago next month (March). Bernards created the position for her. She says she's blessed to work with talented people. She credits an amazing group of rockstar individuals. She says a rising tide lifts all boats. [8:00] Cynthia says her team carries the weight and does it beautifully. She says the genius of true leadership is understanding we're paving the way for our replacement. Leaders who are afraid of talent need to pause and rethink what that means. [8:26] Cynthia's Risk and Safety team has 13 staff members. [8:45] Cynthia has a VP of Risk and Safety who is definitely a genius at making the wheels turn. He is Cynthia's only direct report. He does an amazing job setting the tone and the pace. [9:03] Cynthia says, We focus on listening to the voices of our internal and external customers. As an employee-owned company, we try to understand what our business partners need, whether it's accounting, finance, human resources, operations, or estimating. [9:22] Cynthia focuses on what our business partners need from risk management to help achieve mission success. [9:27] Cynthia says, from day to day, it's everything from safety to claims, to insurance issues, to coverage questions, but a fair part of the job is when business teams proactively reach out with questions about issues that have come up. [9:50] Cynthia says the beauty of being in a smaller organization is that Risk Management is not siloed. It's not just insurance and claims but also litigation management and contracts. Risk partners closely with the CHRO on policies and employment practices. [10:13] Risk partners closely with Finance and Accounting on a variety of issues. Cynthia feels it is fortunate that Risk is viewed and valued as an internal resource to its business partners and part of the critical strategy to achieve the company's goals. [10:41] Bernards has a little fewer than 400 employee-owners. Cynthia credits Finance and Accounting for paying vendors on time and treating trade partners fairly. She credits Marketing for helping the brand, highlighting company accomplishments, and creating community buzz. [11:30] Cynthia credits the very customer-centric Tech team, who have helped her a lot, and the Virtual Construction Design team, who help with clash detection and getting ahead of constructability issues early on. [11:59] She notes the estimating team getting ahead of what's out there and making sure we have the right projects to go after. It takes a village. [12:14] Cynthia says we like to think all of us employee-owners have a vested interest in mission success. We're all in construction. [12:27] Quick Break! RISKWORLD 2026 will be held from May 3rd through the 6th in Philadelphia, Pennsylvania. RISKWORLD attracts more than 10,000 risk professionals across the globe. It's time to Connect, Cultivate, and Collaborate with them. [12:45] Booth sales are open now. General registration and speaker registration are also open right now. Marketplace and hospitality badges will be available starting on March 3rd. Links are in this episode's show notes, and be sure to check out RIMS.org for more information. [13:04] Save the dates March 18th and 19th, 2026, for the RIMS Legislative Summit, which will be held in Washington, D.C.! Join us in Washington, D.C. for two days of Congressional meetings, networking, and advocating on behalf of the risk management community. [13:20] Visit RIMS.org/advocacy for more information and to register. Also, check out the prior episode of RIMScast, Episode 378, featuring RIMS General Counsel and Vice President of External Affairs, Mark Prysock, as we discuss the top priorities for RIMS in 2026 and beyond. [13:41] Let's Return to Our Interview with Bernards' Chief Risk Officer, Cynthia Garcia! [13:58] When Cynthia joined Bernards, there were about 10 people on the Risk and Safety team. Then they went into remodel mode, with a different strategic vision. Continuous improvement is a Bernards core value. It's a 52-year-old company with processes and talent in place. [14:27] Cynthia says we've been looking at the areas where we can have the greatest impact, picking off the low-hanging fruit first, and then building out processes that allow us to scale without reinventing ourselves every few years. [14:57] Cynthia says safety is our priority. Bernards added safety to its core values this year. Cynthia says it was a grass-roots movement. It percolated up through Operations and said, This is who we need to be. [15:24] Cynthia says a risk management team's job is to safeguard all the resources of the organization. That includes people and things, clients, and trade partners. The Risk and Safety team has a holistic view. They can't be good by themselves. They can't be safe by themselves. [15:42] For Cynthia, safety takes on a larger meaning than physical well-being, including creating spaces where people are allowed to be vulnerable. [15:57] Cynthia talks about leading with empathy, with top priority not only for physical safety but also for a psychologically safe environment, where you can show up, be seen, heard, and thrive. [16:41] Cynthia says she works on building connections through conflict. For what could be tough conversations, it helps if you are willing to check your ego at the door and come in curious. Cynthia often states her intention up front. [17:01] Cynthia might say, "My intention isn't to challenge you, it's to have you help me understand your perspective and help me see what I'm missing." Cynthia says she asks a billion questions because there is so much she doesn't know. She always tries to get with the "why." [17:32] Cynthia says, When I try to understand what it is that my counterpart needs to happen, then we can figure out the path forward together. As employee-owners, our goals are aligned. We're looking in the same direction. [17:52] Cynthia says, We may fuss with the GPS a little bit, but we know the destination is set and we have a commitment to one another. Once we are willing to shut up, listen, and ask the questions to learn, then we can figure out how to be of service. [18:16] Cynthia says her job isn't to convince, it's first to understand. [18:22] A Quick Break! The Spencer Educational Foundation's Risk Manager on Campus application period will open on April 1st, 2026, and it will close on June 30th. Grant awardees, colleges, and universities are typically notified in September. [18:51] The Course Development Grant application deadline for Interval Number 2 will be on June 15th, 2026. Award notifications will be sent out in late July. [19:06] General Grant applications will open on May 1st, 2026, and the application deadline is July 30th. Internship Grant applications open on August 15th and close on October 15th. [19:18] Links to each of these grants are in this episode's show notes. Visit SpencerEd.org for more information. [19:27] Let's Conclude Our Interview with Bernards' Chief Risk Officer, Cynthia Garcia. [19:41] As Cynthia mentioned earlier, Bernards is employee-owned. Cynthia thinks that Bernards being 100% employee-owned makes all its employee-owners better businesspeople. The heart of risk management is making those good choices. [20:27] Looking across the table and knowing she is betting with her fellow owner's retirement, makes Cynthia think about that a little bit differently. She thinks the employee ownership structure lends itself to amazing risk management. [20:49] Cynthia says you have to be disciplined. You're not spending somebody else's money on this. We're working together, and when we all make good choices, we are ultimately rewarding ourselves and impacting future generational owners, too. That's quite meaningful. [21:09] Cynthia says it's the best of both worlds. You have the umbrella of a big company paying the bills, but you're rewarded for smart entrepreneurism. [21:27] Cynthia has a long-term view when making decisions. It's not about what's in it for her. It's how does this support who we want to be today, and who we want to try to be tomorrow? It makes us look further into the horizon. [22:24] May 4th through May 8th, 2026, is Safety Week, here in the U.S. That coincides with RISKWORLD 2026. Cynthia will be at RISKWORLD. [22:41] Cynthia says for Safety Week, Bernards has planned activities on each job site to highlight the good things that men and women are doing to build the communities in which they work and live, and doing them in such a way that they go home to families and loved ones. [23:01] Justin notes that settlements from construction site accident injuries can be astronomical. Part of Cynthia's job is to minimize accidents from the outset, which connects to Bernards' core value safety-first mindset. [23:34] Cynthia says client response has been amazing. Recently, one of the project executives at Bernards was invited to the school district and won an award acknowledging their efforts on safety. That felt good because it wasn't Bernards saying it, but the clients saying we see it. [23:58] Bernards has trademarked "A Better Experience." It's a phrase they are proud of. They're building not only to create a better experience for their employee-owners, but also for project success for owners who value safety. [24:15] Bernards is a large school builder, working on many programs up and down the state. Bernards is cognizant of the impact they are having on the future generation of leaders and citizens. They're very grateful to have that acknowledgement from their clients. It's special. [25:29] Cynthia says she is absolutely seeing more opportunities for women in risk management and in construction. Construction tends to be inclusive. It's an industry filled with optimists. Its people bring that can-do attitude. They are very generous and gracious with their support. [26:13] Cynthia says she has been in the risk profession for about 30 years. The demographics have changed, and she sees diversity in the new young talent permeating the industry. [27:10] Cynthia thinks the work that the Spencer Educational Foundation does in partnership with RIMS is tremendous. She says it is amazing that colleges and universities are offering the Risk Management and Insurance degree and concentration. Cynthia never heard of that before. [27:35] Cynthia says that people her age moved into risk management from adjacent areas. She is pleased that now people come into risk management intentionally. She talks about risk managers trying to figure out how to help businesses thrive and grow to the next level. [28:47] Cynthia is one of Spencer's Risk Managers on Campus. She explains how the grants to colleges work. Spencer works tirelessly to make sure the next generation of leaders know what an amazing career this is and the opportunities it offers. Cynthia is grateful to be part of it. [30:15] Justin mentions that other Risk Manager On Campus risk professionals have been guests on RIMScast, and they have inspiring stories to tell. They love reaching the young people who are going to be the future of the profession. [30:35] Megan Miller, Spencer CEO, was a recent RIMScast guest. Check out SpencerEd.org for grants and opportunities. If you know somebody interested, send them the link to explore. If they connect with people like Cynthia through the RMOC grant, their experience will be richer. [31:28] Cynthia came to Justin's attention through a LinkedIn post about her being honored as the 2025 Bill McIntyre Leadership Award recipient at the International Risk Management Institute (IRMI) Construction Risk Conference. [32:08] Cynthia says you're always a little bit surprised but so pleased when you get acknowledged by your peers. As IRMI is pre-eminent in the construction risk management space, it was more special to Cynthia, as she knew of the great work they did. [32:33] Cynthia remembers starting in risk management and going to them as a resource. She knows the people who make IRMI thrive. They're people Cynthia looks up to. She is very grateful that it was her turn to be acknowledged. She feels there are way more qualified folks out there! [33:41] Cynthia says she is an immigrant. English is her second language. She is Korean and grew up in a Confucianist household. In terms of philosophy, you should be seen, not heard. The collective win is celebrated. [34:06] Cynthia has had to work to get over the heebie-jeebies about self-promotion or what could be viewed as arrogance. She's working on it and doing better at accepting compliments. It's an opportunity to show others who are coming up behind her that diversity exists. [34:45] Cynthia says it's hard for us to visualize ourselves in a role without models who came before us. What are the opportunities that exist? Can I also think about this? Cynthia said the marketing team is genius. Justin said that was what caught his eye on LinkedIn. [35:19] Cynthia says she is very fortunate to be supported by so much talent and such a community that helps uplift you. [35:27] Justin comments that the "seen and not heard" thing is not just Confucianism, but also old-world Brooklynism. His old relatives said, "Children should be seen and not heard." [35:52] Cynthia says we all have shared experiences within our collective. People tend to focus on the differences. It is important to celebrate our differences, but there's so much more in common, regardless of the geography and the generation in which we were raised. [36:10] There is so much in shared value. Cynthia says she is constantly inspired by those stories of people who saw a different future or leaned into a hand up. That motivates her to try to be better and drives her. [36:35] Justin says posting is a networking opportunity too. If that post had not gone up, Justin would not have met Cynthia. It's a way to broaden your network and meet more people. Justin says it's OK to do a humblebrag. Justin is known as the shameless self-promoter. [37:11] Justin says it is very special when you are acknowledged outside your company. [37:20] Cynthia's post triggered a series of events, one of which is, in recognition of Women's History Month, RIMS will present the webinar on March 6th, "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management", with Cynthia as a featured panelist. [37:38] Cynthia will provide the CRO perspective. Also on the panel are Danette Beck from Astrus and Jessica Risullo from WTW. Cynthia shares how she knows these amazing, trailblazing women. Cynthia is grateful to be on a panel with them. They're rockstars! [38:47] Justin says it's going to be excellent! The link is in this episode's show notes, or visit RIMS.org/webinars. Megan Miller, the CEO of the Spencer Educational Foundation, will kick things off with a special introduction. [39:15] It's going to be a wonderful way to observe and celebrate Women's History Month, ahead of RISKWORLD and Construction Safety Awareness Week. [39:30] Justin thanks Cynthia for joining us on RIMScast, sharing with listeners her construction risk perspective and career path. There's a lot to take away. Justin thanks Cynthia for her perspective and her time. [39:45] Cynthia says she appreciates Justin and the work RIMS is doing to put a spotlight on our amazing industry and the opportunities that exist. She says she is grateful for the opportunities Justin and RIMS are creating and thoughtfully curating. [40:04] Special thanks again to Cynthia Garcia for joining us here on RIMScast. You can hear more from her directly on March 6th during the RIMS Webinar "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management". [40:17] RIMS members, keep in mind that RIMS Webinars are complimentary for you. That is one of the many benefits of a RIMS membership. Visit RIMS.org/webinars and the link in this episode's show notes to register. That's going to be a fantastic session! [40:34] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [41:03] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [41:21] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [41:38] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [41:55] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [42:09] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [42:21] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RIMS Legislative Summit — March 18‒19, 2026 on Capitol Hill, Washington, D.C. | Register now! RISK PAC | RIMS Advocacy RISKWORLD 2026 Registration — Open for exhibitors, members, and non-members! Reserve your booth at RISKWORLD 2026! Construction Safety Week RIMS-CRO Certificate Program In Advanced Enterprise Risk Management | April‒June 2026 Cohort | Led by James Lam RIMS Compensation Survey 2025 — Download Today RIMS Risk Management magazine | Contribute RIMS Now RIMS-Certified Risk Management Professional (RIMS-CRMP) | Insights Video Series Featuring Joe Milan! The Strategic and Enterprise Risk Center RIMS Diversity Equity Inclusion Council RIMS-CRMP Story, featuring John Button RIMScast Canada — Debut Episode Now Live Spencer Educational Foundation — Scholarships and Grants RIMS Texas Regional Conference 2026 Education Content Submission — Deadline March 18, 2026! Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management | March 6 | Presented by RIMS — Featuring Today's Guest, Cynthia Garcia! Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Exam PrepMarch 10‒11 | April 21‒22 | June 9‒10 RIMS-CRMP-FED Exam Prep with AFERM | March 17‒18 Full RIMS-CRMP Prep Course Schedule See the full calendar of RIMS Virtual Workshops RIMS Virtual Workshop — "Facilitating Risk-Based Decision Making" | March 4‒5 | Register Now "Risk Appetite Management" | March 25‒26 "Claims Management" | April 7‒8 "Emerging Risks" | April 15 | Register Now! Upcoming RIMS Webinars: "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management" | March 6 | Presented by RIMS "Don't Waste the Soft Market: Where to Reinvest Insurance Savings Before the Window Closes" | March 12 | Sponsored by Global Risk Consultants RIMS.org/Webinars   Related RIMScast Episodes: "Investing In Yourself with RIMS 2026 President Manny Padilla" "Strategic Risk Career Transitions with Susan Hiteshew" "Supply Chain Integrity and Sustainability with Nicole Sherwin of EcoVadis"   Sponsored RIMScast Episodes: "Secondary Perils, Major Risks: The New Face of Weather-Related Challenges" | Sponsored by AXA XL (New!) 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RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Manny Padilla!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Cynthia Garcia, Risk Manager at Bernards   Production and engineering provided by Podfly.

Saíram por amor. Por oportunidade. Por acaso. No caminho descobriram que "casa" não é só onde nascemos. É onde decidimos ficar. Croácia, Suíça, Polónia. É lá que estão o Sérgio Salvaterra, a Joana Roda e o José Teixeira.

What began as a 14 year old fixing infected computers became Malwarebytes, an 800 person cybersecurity company trusted by millions of customers.On Grit, Marcin Kleczynski joins Joubin Mirzadegan to explore AI driven cyber threats, strategic reinvention, and the discipline of evolving before the market forces you to.“We've exceeded. Now, what do we do to protect individuals against the next wave of threats, which are plentiful?”Guest: Marcin Kleczynski, CEO at MalwarebytesConnect with Marcin KleczynskiX: https://x.com/mkleczynskiLinkedIn: https://www.linkedin.com/in/marcinkleczynski/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

I'm not gonna lie…I needed this chat. In an era where there's so much emphasis on growth plans (like SEO, CRO, Email Marketing, Ads, Social, etc), it's easy to second-guess yourself or just abandon web design completely if you prefer to just build awesome websites and support that work.Well good news, just offering high-converting web design + hosting and maintenance plans is still a VERY VIABLE model in 2026 and beyond.Jake Kramer of Artillery Media (along with many members in my community Web Designer Pro) are proof.Jake and his partner John, along with their lean team, are currently hosting and maintaining 500+ websites with their plan, using the same toolstack I've been using since 2015. Divi website builder + SiteGround hosting. We get into how they're running and managing things practically in this one so if you're interested in simply designing sites and supporting clients month to month but not becoming a full stack digital marketing agency, this one's for you.Note: I don't disparage anyone wanting to get into growth plans or digital marketing, and that is a faster path to revenue growth but if you're more in the “slow and steady” camp, and you're ok with delayed gratification, website design + hosting and maintenance plans are still a great way to go.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/419

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide. John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon, including competition and pricing pressures.The importance of inventory management and maintaining stock levels to avoid losing market share.Strategies for optimizing conversion rates, focusing on product imagery and continuous testing.The role of data-driven approaches in improving traffic, conversion, price, and availability.The significance of strategic pay-per-click (PPC) advertising and its relationship with organic rankings.Insights on leveraging AI and technology for product listing optimization and advertising efficiency.The impact of overseas competitors on the e-commerce landscape and brand profitability.The concept of the "e-commerce equation" and its components: traffic, conversion, price, and availability.Best practices for managing logistics and shipping to enhance operational efficiency.The importance of continuous improvement and adapting to changes in the e-commerce environment.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John LeBaron, CRO at Pattern. They discuss how e-commerce brands can profitably scale on Amazon amid rising competition, pricing pressures, and operational challenges. John shares Pattern's data-driven strategies—optimizing inventory, pricing, traffic, and conversion—using advanced AI tools and logistics solutions. Key takeaways include the importance of inventory availability, rigorous conversion rate optimization, and strategic PPC management to build organic rankings. The episode offers actionable advice for brands seeking sustainable growth and highlights Pattern's role as a partner in navigating today's complex e-commerce landscape.Here are the 3 action items that Josh identified from this episode:Protect Your Availability or Lose the GameForecast demand aggressively, fix your inbound bottlenecks, and partner with fast-moving 3PLs—because every stockout destroys ranking, momentum, and profit.Obsess Over Conversion, Starting With the Main ImageRun continuous A/B tests on your hero image, audit your live content weekly, and optimize every element (titles, bullets, A+, coupons, bundles) to lift conversion without increasing ad spend.Use PPC to Own Keywords, Not Rent Them ForeverShift ad spend toward keywords that improve organic rank, monitor Buy Box and conversion signals, and prioritize long-tail opportunities to build profitable, compounding visibility.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTmallTikTokWalmartPickFuLovable AIPatternLinkedInThe E-MythAtomic HabitsAll In PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJohn Lebaron 00:00:00  We're absolute zealots around something we call the e-commerce equation, which is revenue as a function of traffic times, conversion times, price times, availability. And I think that's very much the way that we think about accelerating brands is just isolating those specific variables of the equation and really going to work on okay for traffic, for example, there's paid traffic. There's, you know, organic traffic, there's off platform traffic. And what are all the hundreds of different kind of atomic levers that we want to pull and automate increasingly via AI for the brands that we represent. And and then helping them set an expectation, helping them forecast appropriately, helping them understand what is their ops upside.Speaker 2 00:00:47  Welcome to the E-comm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.Josh Hadley 00:01:00  Are you tired of getting squeezed by Amazon, watching your sales fall? Watching more overseas competitors come in to overtake your market share? Watching the race to the bottom pricing.Josh Hadley 00:01:12  Well, today's guest has the answer for you of how to di...

In today's minisode, Football coach and author Brian White shares essential leadership lessons on building winning cultures that apply far beyond the field. Brian breaks down why trust must flow both ways, from the individual entering a new organization and from the team itself, and reveals why assimilating into an existing culture before trying to change it is the key to lasting impact. Whether you're a sales leader establishing yourself in a new company, a manager building team cohesion, or a CRO creating a culture where people compete selfishly but give selflessly, this episode delivers actionable insights on peer leadership, the power of direct human engagement, and why the huddle is always more important than the position. Brian White is a veteran Division I football coach, Assistant Coach of the Year, and author of The Locker Room Is Not for Sale. Over 55 years in and around elite programs including Notre Dame, he has coached national champions, developed NFL talent including Heisman Trophy winner Ron Dayne, and built cultures grounded in respect, accountability, and the human touch. Resources mentioned: The Locker Room Is Not for Sale by Brian White The Qualified Sales Leader by John McMahon Want to know how top-performing organizations create a culture of consistent success? Check out Force Management's guide to the Predictable Revenue Framework:  https://hubs.li/Q03-T6NH0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Net revenue retention is under pressure. SaaS growth has slowed. Sales and marketing budgets are shrinking. And AI is forcing companies to rethink everything, from seat-based pricing models to how they engage, retain, and grow customers.In this episode of TECHtonic, host Thomas Lah welcomes back Brent Grimes, CEO of Reef.ai, for a direct and timely conversation about what's actually happening in the AI revenue landscape.Since their last discussion, AI capabilities have advanced rapidly, but the bigger shift isn't just better models. It's how companies are using those models to survive and win in a far more demanding market. With declining net revenue retention across public SaaS companies and mounting pressure to “do more with less,” leaders can no longer rely on intuition, last-call sentiment, or broad segmentation strategies. The era of guessing is ending.Thomas and Brent explore the rise of model-driven revenue management, where predictive AI doesn't just improve forecasting accuracy but identifies churn risk months in advance, pinpoints expansion opportunities with statistical precision, and helps teams prioritize their time where it matters most. They discuss how upsell intelligence may actually unlock more upside than churn reduction alone, and how organizations are beginning to move from dashboards and insights toward autonomous workflows powered by renewal and expansion agents.The conversation also dives into the practical realities of making this shift—from solving data quality challenges to building trust with revenue teams who must learn to work alongside models and agents rather than rely solely on instinct. As AI adoption compounds quarter over quarter, the gap between early adopters and laggards is widening, and 2026 may mark the moment when that divide becomes unmistakable.If you own revenue, lead customer success, or sit in the CRO seat, this episode will challenge how you think about forecasting, expansion, resource allocation, and the future of go-to-market execution.

Most consultants don't fail dramatically. They burn out slowly, lose faith in what they've built, and one day find themselves dusting off their resume to go back to corporate.In this episode, Melisa introduces the concept of self-retention: treating yourself with the same intentionality a great company would extend to its top performer. In your business, you're also the manager, the CHRO, and the one responsible for making sure that top talent doesn't walk out the door. High performers, like you, stay when the conditions are worth staying for. You get to build those conditions.You'll learn the five retention drivers that keep high performers loyal in corporate environments and exactly how to translate each one into your consulting business so you can build something you actually want to stay in.Stay for the exercise at the end.The episode closes with a practical three-pass exercise to help you build your own self-retention plan by stepping into three distinct roles (owner, CRO, and delivery consultant) so you can see your business clearly from every angle.What you will learn in this episode:[05:00] What “self-retention” means and why consultants often leave because conditions become unsustainable[10:00] Retention Strategy 1. Compensation and security, and how to stop treating revenue like a mystery[15:00] Retention Strategy 2. A growth path and plan so you are not “failing” at skills you never trained for[20:00] Retention Strategy 3. Meaningful work, including the client red flags that create a retention risk[25:00] Retention Strategy 4. Recognition, and why your client is the wrong person to rely on for it[30:00] Retention Strategy 5. Sustainable expectations, so your business stops requiring you to be “on” all the time[35:00] How to build your self-retention plan with a 3-pass exercise you can repeat over timeTune into Episode 258 to learn how to build a consulting business that aligns with your goals, leverages your expertise, and sets you up for long-term success.Mentioned ResourcesCompanion Resource: Read Melisa's Book Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB Full Show Notes: https://shownotes.melisaliberman.com/episode-258Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanMentioned in this Episode:Episode 176 - Set a Compound Goal for Sustainable Consulting Business Growth, https://shownotes.melisaliberman.com/episode-176/#more-2463 ️Episode 088 – The Burnout Formula for Independent Consultants, https://shownotes.melisaliberman.com/episode-88/#more-1326  Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Stevie Case is the CRO of Vanta, the trust management platform serving everyone from founders to Fortune 100 CISOs. A former pro-video gamer who stumbled into sales through a mentor's bet, Stevie has built one of the most unconventional paths to the C-suite in tech. In this episode, she unpacks why early revenue hires fail, what separates a true CRO from a VP of Sales, and why she believes fewer than 10% of current CROs will thrive by 2028. In today's episode, we discuss: Why early revenue hires fail What a top 1% CRO actually does The scaling mistake Stevie made by copying Twilio's playbook at Vanta Why Vanta remains 100% sales-led at every segment AI vs. humans in go-to-market References: Cursor: https://cursor.sh/ Gong: https://www.gong.io/ Salesforce: https://www.salesforce.com/ Twilio: https://www.twilio.com/ Vanta: https://www.vanta.com/ Where to find Stevie: LinkedIn: https://www.linkedin.com/in/steviecase/ Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: 00:00 Why early revenue hires fail 02:23 Who to hire at $5M in revenue 04:16 Coin-operated sellers vs. long-term builders 05:57 What excellence looks like in the CRO role 07:44 Metrics, confidence, and velocity 12:04 Should CROs lead sales? 14:39 From shy seller to revenue leader 16:36 Learning to scale at Twilio 17:44 "There is no CRO playbook" 19:58 Stevie's scaling mistake at Vanta 22:16 Why Vanta stays 100% sales-led 23:16 The value of planning 24-26 months ahead 29:54 When trusting intuition was the wrong call 30:49 Do humans still have a place in the future of GTM? 33:33 Stevie's leadership non-negotiables 36:36 The myth of hiring for industry expertise 40:00 What stays centralized in a 600-person company 47:09 The hidden leverage of a customer's first 30 days 53:42 Why the CRO role will face enormous changes by 2028 58:42 What leaders must do now to stay relevant 01:02:30 Unpacking the CEO-CRO dynamic

If you work in conversion optimization, user experience design, or design leadership, you probably think of these as separate disciplines. Different skill sets, different tools, different conversations.But treating them as separate is precisely what limits your impact.These three areas are deeply interconnected, and they build on top of one another in ways that make each more effective. If you're only working in one of these areas without considering the others, you're solving the wrong problems, or at best, only solving part of the right problem.I know this because my work spans all three, which makes me sound like I'm either a confused generalist or cobbling together random consulting gigs.People often ask what I actually do, because it doesn't fit neatly into a single box. When I list the three areas, I can see the confusion on their faces. I sometimes feel like that conspiracy theorist from the meme, standing in front of a pin board covered in red string, ranting about how it's all connected.But it is all connected. And if you work in any of these fields, you should be taking this holistic, interconnected approach as well.Let me walk you through how this actually works in practice, and why you should be thinking this way too.It starts with conversionUltimately, the goal of almost every project I take on is to improve a company's conversion rate through their website or app. Sometimes that means acquiring new customers, sometimes it means retaining existing ones, but the end goal is always the same: make the company more profitable through digital channels.In straightforward cases, I can achieve that with traditional conversion optimization techniques:A/B testingInterface design improvementsRefined copy and messagingThese are the tools you'd expect from anyone doing CRO work, and often they're enough to move the needle.But more often than I'd like to admit, those surface-level fixes aren't sufficient. The conversion problem runs deeper than a poorly worded call-to-action or a confusing checkout flow. When that happens, I need to look at the entire user experience, which means examining usability issues, carrying out proper user research, mapping out all the other touchpoints where customers interact with the brand, and understanding the full journey they're on.That's where the user experience design and strategy work comes into play.When UX goes beyond the screenHowever, sometimes even comprehensive user experience work isn't enough, because the real problems exist beyond the screen entirely.I once worked with a company that sold frozen ready meals to elderly customers. They wanted me to improve their website conversion rates, which seemed like a straightforward brief. We carried out user research and discovered that the elderly audience was nervous about multiple aspects of the experience, none of which had anything to do with the website design itself:Entering credit card details online because of fraud and scamsA strange delivery driver they didn't know turning up at their houseUnloading heavy trays of frozen products into their freezersNow, in most companies, a user experience designer would hit a wall at this point. You can't redesign a website to make someone feel safer about delivery drivers or less anxious about lifting heavy boxes. The best you could do would be to make the existing service as palatable as possible through clever messaging and reassurance copy.But in a company with a strong culture of design leadership, a UX designer can be instrumental in shaping solutions to these kinds of problems. Solutions that go way beyond polishing existing products to fundamentally reshaping the service itself.This is where the design leadership coaching aspect of my work becomes essential.Design leadership changes what's possibleIn that frozen meal company, we didn't just optimize the website. We fundamentally changed the offering based on what we learned from users:Customers got the same delivery driver every time, and when that wasn't possible, they'd be notified in advance and shown a photo of their driverAll drivers were police-checked so customers could feel confident about safetyThe driver didn't just dump the products and leave but actually unpacked everything into the customer's freezerCustomers could even reorder directly from their driver if they didn't want to use the website and enter card details onlineThe user experience shaped the product, and by extension, delivered the improved conversion rate the client originally asked for.You can see how these three areas that appear unrelated are actually deeply entwined. This interconnected approach is much more representative of what real user experience design should be about, rather than just pushing pixels around a screen.What this means for your workIf you're working in conversion optimization: Start asking deeper questions about the user experience.If you're doing UX work: Understand how it connects to business outcomes and conversion.If you're in design leadership: Recognize that your influence should extend beyond the screen to reshape products and services based on what users actually need.Because at the end of the day, conversion optimization teaches you what matters to the business, user experience design teaches you what matters to customers, and design leadership gives you the organizational influence to actually do something meaningful about both.And once you start seeing those connections, you can't unsee them.If you're thinking about how to bring these different elements together in your own work, drop me an email. I'm always happy to chat it through.

In this episode, Peg Crowley-Nowick speaks with Joseph Elassal, MD, MBA, Chief Medical Officer of Ankyra Therapeutics, about the strategic, operational, and financial realities of leading clinical development from pre-IND through proof of concept and toward commercialization.   Drawing on experience across large pharma, biotech partnerships, and early-phase oncology, Joe shares a practical roadmap for new and aspiring CMOs. They discuss how to prioritize essential capabilities, including clinical operations, regulatory strategy, biostatistics, and pharmacovigilance, while determining the right time to introduce Medical Affairs. The conversation outlines how to scale teams at critical inflection points such as IND clearance, Phase 2 proof of concept, and advancement into Phase 3.   The episode also examines investor and board expectations, CRO selection, capital efficiency, cash runway management, and the performance metrics CMOs are ultimately judged on—from disciplined milestone execution to generating meaningful clinical data. This episode offers actionable insight for biotech founders, clinical development leaders, medical affairs professionals, and emerging CMOs navigating the path from early development to launch.

The event didn't start on the show floor.By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic.In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They'll break down the pre-show strategy behind that outcome:✅ Why booth size had nothing to do with meeting volume✅ How targeted outreach and community plays drove qualified conversations✅ What changes when sales and marketing co-own pre-show strategy✅ How pre-booked meetings should influence booth design and on-site experienceIf you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach.----------------------------------Connect with Jonathan KazarianLinkedIn: https://www.linkedin.com/in/jkazarian/ Connect with Michael Burns LinkedIn: https://www.linkedin.com/in/michael-burns-0208/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/ 

Most foreign SaaS companies struggle to land even a handful of enterprise clients in Japan.Shay Khosrowshahi helped scale Ulife to 50+ B2B customers in just 18 months, largely through strategic partnerships.In this episode of the Scaling Japan Podcast, we break down how he did it.Shay is the co-founder of NXL and former Managing Director of Ulife APAC. After a 100M investment, he was sent to Japan to launch and scale the business in one of the most credibility-driven markets in the world.We explore what partnerships really mean in Japan, how to align incentives with distribution partners, and why most founders underestimate the level of commitment required to succeed here.Shay shares tactical insights on discovery calls, partner qualification, internal champions, cultural misalignment, and how to create momentum that compounds over time.If you are a SaaS founder, CRO, or GTM leader entering Japan, this episode offers a practical partnership blueprint grounded in real execution.In This Episode, We Cover:What a partnership actually means in the Japanese marketDistribution partners vs strategic alliancesWhy hunger and ambition matter more than brand sizeThe 70/30 discovery framework for qualifying partnersHow to forecast revenue impact to align incentivesManaging harmony culture while still driving urgencyWhy early wins create long-term momentumWhen to double down or exit a partnershipWhy getting direct customers first gives you leverageGuest Appearance:

If you're a physician with at least 5 years of experience looking for a flexible, non-clinical, part-time medical-legal consulting role… ...Dr. Armin Feldman's Medical Legal Coaching program will guarantee to add $100K in additional income within 12 months without doing any expert witness work. Any doctor in any specialty can do this work. And if you don't reach that number, he'll work with you for free until you do, guaranteed. How can he make such a bold claim? It's simple, he gets results…  Dr. David exceeded his clinical income without sacrificing time in his full-time position. Dr. Anke retired from her practice while generating the same monthly consulting income.  And Dr. Elliott added meaningful consulting work without lowering his clinical income or job satisfaction. So, if you're a physician with 5+ years of experience and you want to find out exactly how to add $100K in additional consulting income in just 12 months, go to arminfeldman.com.                                                          =============== Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs.                                                                                                 =============== Regulatory medical writer Dr. Keagen Hadley explains how a pre-med background, clinical research work at a small CRO, and graduate training in occupational therapy led him into a fully remote, high-earning career writing core documents for pharma and biotech. He describes how he first discovered regulatory writing, why it felt like the right balance of science, impact, and flexibility, and how that path allowed him to work, study, and eventually step away from traditional clinical roles. He then outlines what regulatory writers actually do: drafting protocols, investigator brochures, and clinical study reports. And why the work is a strong fit for clinicians who enjoy clear, technical writing and are willing to learn the drug-development process. Along the way, he talks about salary expectations, personality traits that help (discipline, proactivity, comfort with timelines), and the practical steps clinicians can take to move into the field and eventually build their own regulatory writing business. You'll find links mentioned in the episode at nonclinicalphysicians.com/regulatory-medical-writing/

Dave's guest this week is Chris Riedy, CRO at Ibotta, where he's helping evolve promotions and offers into a true performance marketing engine for CPG brands.In this episode, Chris breaks down why great sales is really about problem-solving, trust, and empathy - not transactions. He shares how Ibotta has evolved from a consumer app into a platform that connects manufacturers, retailers, and shoppers in moments that change behavior.Dave and Chris also dig into what makes promotions incremental instead of subsidized, how creative and offers can travel across retail media and even into CTV, and why AI and machine learning are most powerful when they help marketers learn faster, not guess better.Connect with Chris on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links

In this two-part series, James Hatfield, CRO for LiveSwitch, gives you some ways that AI is currently being used and strategies you can implement now and prepare for in the future. Free P&L Statement and Balance Sheet https://tinyurl.com/2rjd6wxu Ruth King Facebook - https://www.facebook.com/ruthking1650 LinkedIn - https://www.linkedin.com/in/ruthking1/   Podcast Produced by Nick Uttam https://www.linkedin.com/in/nick-uttam-4b33a1147

Today's minisode features Carlos Delatorre as he shares two hard-earned leadership lessons that every sales leader scaling an organization needs to hear. He reflects on an early moment in his career when he learned the difference between being a top-performing rep and becoming a true manager, and why doing the work for your team might feel helpful in the moment but ultimately breaks scale. If you're a manager trying to transition into leadership, or a CRO navigating rapid growth and wondering whether your leadership bench is ready to scale, this clip is for you. Carlos Delatorre is a seasoned sales leader with over 25 years of enterprise software and SaaS experience. He has served as CRO at MongoDB (driving 100%+ annual revenue growth), TripActions/Navan, and ClearSlide, and as CEO of Vera. Carlos is also an active investor and advisor to high-growth software companies including Starburst, Outreach, and Modern Treasury, and serves on the board of Yalo.Connect with Carlos:LinkedIn Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

From Stanford and the RAND Corporation to leading revenue teams in the commercial world, Brent Keltner, PhD, has spent his career decoding how complex B2B deals are actually closed. As founder and president of Winalytics, Brent helps mid-market and enterprise teams move beyond product pitching to true account-based growth. He's the author of “The Revenue Acceleration Playbook” and the forthcoming “Journey First Marketing,” a book that challenges one of B2B's biggest bad habits: obsessing over individual personas when companies actually buy in committees. In this episode, Brent reveals why traditional contact-focused marketing leaves so much revenue on the table and how to flip your entire go-to-market motion around a simple idea: accounts buy, personas don't. You'll hear how to design websites that speak to every member of the buying committee, why customer stories should be your #1 content asset (not #5), and how to connect product value, business value, and corporate value so that users, budget owners, and risk-averse stakeholders all see themselves in your message. https://youtu.be/2dCBKj9vf88 Brent also breaks down a practical roadmap for teams stuck in contact scoring and lead chaos. He explains how to use tools like ChatGPT on top of your CRM to spot real buying committees (not just random clickers or competitors snooping), how to build three aligned content streams for your core buyer types, and how to reuse a single customer story across your entire funnel, website, social, sales decks, and beyond. Whether you're a CMO, CRO, founder, or product marketer, you'll come away with a clearer picture of what true account-based enablement looks like in the real world and how a few smart changes can unlock faster, more predictable growth. Quotes: "Accounts buy. Personas don't, and every part of your marketing should reflect that reality.” “If your customers aren't saying it consistently, it isn't true, no matter how often your CEO repeats it.” “Customer stories are the only asset that turn ‘me selling to you' into ‘we solving a problem together.'” Resources: Winalytics LLC Brent Keltner on LinkedIn The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success on Amazon

In this episode of the HR Like a Boss podcast, John is joined by Biz Williams, a seasoned professional in the HR tech space. Biz shares her journey through various roles in HR, her experiences with imposter syndrome, and her transition to entrepreneurship. The conversation highlights the importance of financial acumen in HR, the role of HR in business success, and the impact of tax credits on hiring practices. Biz emphasizes the need for effective communication between HR and leadership and the value of understanding business operations to drive success.ABOUT BIZBiz has been in the HR Tech space for 14 years - supporting talent acquisition, applicant tracking, onboarding, flex shift work and now the compliance side with tax credits, I9, Unemployment Claims Management and Employment & Wage Verifications. She created Ryze, a tax credit mapping tool in December, 2024 and merged with HRlogics in June, 2025 coming on board as CRO.

Can you scale customer support without burning out agents or frustrating customers?Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche.In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics.Guest: Ping Wu, CEO of CrestaConnect with Ping WuX: https://x.com/ping_wuLinkedIn: https://www.linkedin.com/in/pingwu/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/