Podcasts about CRO

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of GNA Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation.  The Power of Operational Thinking in Sales Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling GNA Partners from a lifestyle business to a national player in the HR outsourcing space. Building a Revenue Culture That Actually Works Creating visibility into key metrics was the first step in transforming GNA's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals. The Two-Opportunities-Per-Week Framework After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results.  Here's what you'll learn from this episode: How to transition from transactional selling to strategic consulting that builds long-term client relationships. The systematic approach to onboarding new sales talent that accelerates time-to-productivity. Why pipeline coverage ratios matter and how to calculate the right targets for your team. The critical role of sales leadership in reinforcing methodology through hands-on coaching. How to create accountability systems that drive consistent performance across your sales organization. John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively.  Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately. Key Moments of This Episode 00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions. 00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership John Allen shares his 17-year journey at GNA Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services. 00:03:52 - Family Business to Private Equity: GNA Partners' Growth Transformation GNA Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space. 00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers. 00:13:27 - Shifting from Transactional to Strategic Partnership Selling Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals. 00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation. 00:28:22 - The Two Opportunities Per Week Formula for Sales Success Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on. 00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment. 00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration GNA Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles. 00:50:56 - Sales Leadership Excellence: The Four Critical Competencies Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness. About John G. Allen John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009. John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community. 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Recorded during ITNation Connect Global, the theme of this episode is centered around the importance of leaders leading the conversation—especially when it comes to AI and emerging technologies shaping the MSP ecosystem. Nathanaëlle Denechere, CRO of Mizo and John Harden, Director of Strategy & Technology Evangelism at Auvik, lend their thoughts around embracing those moments as opportunities.   Highlights from Part One with Nathanaëlle: How their agentic service desk solution is redefining support by balancing automation with the irreplaceable human touch.  Mizo's powerful productivity gains—boosting output by 26% through intelligent resolution steps. Reflected on the company's excitement as a PitchIT Finalist.   Highlights from Part Two with John Harden: Diving into his Conference presentation, “If You're Not Leading AI Conversations, You're Being Led Out.”  Urging MSPs to embrace the monetization of AI.  How the "Shadow AI is the new Shadow IT.”   Time Stamps: 00:50 – Part 1: Nathanaëlle Denechere 24:20 – Part 2: John Harden

Send us a textGuest: Mark Walker, CEO at Nue.io -- SaaS pricing isn't breaking because of AI — it's breaking because most revenue systems were never built for the speed and complexity of today's models.In this episode, Mark Walker, CEO of Nue.io, joins host Ken Lempit to unpack why modern SaaS and AI companies are abandoning legacy CPQ and billing stacks for a flexible, unified revenue infrastructure built for rapid change.Key highlights:Why legacy CPQ + billing can't support modern SaaS pricingHow committed consumption + bank-billed models are reshaping monetizationWhy speed of configuration is now a GTM advantageWhat RevOps must rethink as pricing experiments explodeHow elite teams thrive on hard problems and high-velocity executionIf you're a B2B SaaS founder, CRO, CMO, or RevOps leader navigating complex pricing models, upgrading your revenue stack, or preparing for next-gen AI monetization, this conversation will change how you think about scaling.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

The Bitcoin payment revolution is here and it's changing how the world moves money. In this episode of Pushing the Limits, Lisa Tamati sits down with Dr. Simon Collins, Co-Founder and Chief Revenue Officer of Lightning Pay NZ, a pioneering Kiwi startup making Bitcoin payments faster, cheaper, and more accessible through the Lightning Network. Simon shares his insights on the evolving world of Bitcoin, from the future of payment systems and scaling, to mining energy debates, New Zealand's crypto tax rules, and how Bitcoin is reshaping the global financial system. Whether you're a Bitcoin veteran, a business owner, or just curious about digital money, this deep dive covers the technology, economics, and policy behind the next generation of payments. What You'll Learn: Bitcoin Payment Systems & Scaling: How Lightning Pay uses the Lightning Network to enable instant, low-cost Bitcoin transactions and solve Bitcoin's base layer limitations  Bitcoin vs. Other Cryptocurrencies: Why Bitcoin's decentralisation, fixed supply, and proof-of-work make it unique in the crypto ecosystem. Bitcoin Mining & Energy Use: The real story behind mining energy - renewables, stranded power, and how Bitcoin can drive green innovation. Mining Centralisation: Why the network remains decentralised despite large mining pools and how geographic shifts (e.g., post-China) enhance security. The Future of Payments: How Lightning Pay is helping New Zealand merchants accept Bitcoin seamlessly with instant fiat conversions and zero volatility risk. Bitcoin & Taxes in NZ: Simon explains how the IRD treats Bitcoin profits, GST rules, and what compliance means for individuals and businesses. Bitcoin Policy Institute: Why sound Bitcoin policy matters and how organisations like BPI are shaping global conversations on regulation and innovation. Simon Collins Bio: Dr. Simon Collins, PhD, is the Co-Founder and CRO of Lightning Pay, a New Zealand-based company building scalable Bitcoin payment infrastructure on the Lightning Network. Co-founded with Rob Clarkson and Brandon Bucher, Lightning Pay is revolutionising how Kiwis use Bitcoin for real-world payments. Simon is also a Bitcoin researcher and advocate, contributing to organisations like Satoshi Action and the Bitcoin Policy Institute, and frequently shares insights on X about Bitcoin's role in the global economy. Catch up on the episode with Brandon Bucher here: Building the Future of Bitcoin Payments  Resources & Links: Lightning Pay NZ Website  Simon Collins on X Bitcoin Policy Institute IRD Crypto Guidance  

In this episode of Data in Biotech, host Ross Katz sits down with John Liberty, Senior Bioanalysis Technical Sales Consultant at Thermo Fisher Scientific. They dive deep into how Watson LIMS™ supports regulated bioanalysis workflows, the evolving role of lab automation, and how Connect Enterprise aims to unify biotech digital ecosystems. What you'll learn in this episode: >> Why Watson LIMS is purpose-built for bioanalysis and how it enhances compliance and data traceability. >> The role of lab automation in boosting productivity and reducing manual tasks. >> How Connect Enterprise integrates lab systems across vendors into a seamless workflow.  >> Key considerations for implementing LIMS in startup versus established biotech environments. >> The ROI of digital lab solutions in supporting scalable, compliant biotech operations. Meet Our Guests John Liberty is a GMP-trained scientist with a strong focus on ELISA method development, validation, and transfer. He pairs his hands-on scientific background with experience in project management, CRO coordination, data analysis, and training, making him someone who really understands how work moves from the lab bench to real-world application. John has also spent time on the product and customer side, doing technical sales and demos for Watson LIMS™ software, giving him a rare blend of technical depth and communication skills. About The Host Ross Katz is Principal and Data Science Lead at CorrDyn. Ross specializes in building intelligent data systems that empower biotech and healthcare organizations to extract insights and drive innovation. Connect with Our Guest: Sponsor: CorrDyn, a data consultancyConnect with John Liberty  on LinkedIn  Connect with Us: Follow the podcast for more insightful discussions on the latest in biotech and data science.Subscribe and leave a review if you enjoyed this episode!Connect with Ross Katz on LinkedIn Sponsored by… This episode is brought to you by CorrDyn, the leader in data-driven solutions for biotech and healthcare. Discover how CorrDyn is helping organizations turn data into breakthroughs at CorrDyn.

In this episode, Travis Tallent, Managing Director of SEO and CRO at Brainlabs, shares how his team drove a 400% increase in SEO traffic and added 2,000 new page one keywords for a 61-million-page enterprise site. We dive into his RISE framework, how to prioritize SEO efforts at scale, and what it takes to win in AI search and LLMs like ChatGPT. Travis also breaks down why upper funnel content still matters, how brands can stand out in AI Overviews, and what enterprise clients are really asking about when it comes to AI. If you're looking for a high-level view of where SEO is going, backed by real results, this conversation delivers. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Brainlabs: https://brainlabsdigital.com/ Travis' LinkedIn: https://www.linkedin.com/in/travistallent/ Check out Travis Tallent's Newsletter: https://www.linkedin.com/newsletters/7343481103736836100/   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a textn this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You'll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you've ever wondered why your ads get clicks but not sales, this episode gives you the clarity you've been missing.Key Topics CoveredWhat CRO really means for sports teams and why it mattersThe difference between controllable and uncontrollable factors (hint: your ticketing software isn't one of them)How to improve conversion rates through stronger copy, visuals, and offer clarityWhy “Buy Tickets” beats “Click Here to Learn More” every timeThe importance of landing page congruency with your adsTracking the right metrics: website visitors → buyersHow email simplicity boosts conversionsWhy CRO isn't magic—it's math, momentum, and message clarityTimestamps00:00 — Introduction: What CRO is (and what it isn't) 01:06 — Breaking down conversion rate basics 03:30 — What you can't control (ticketing software headaches) 04:00 — What you can control: copy, creative, CTAs, and layout 05:49 — Metrics that matter: website traffic → single-game sales 07:00 — Email mistakes teams make and how to fix them 08:11 — Seasonal conversion rate trends and how to optimize 09:45 — Final thoughts + how to get help diagnosing your sales and marketing performanceSound Bite Pulls“You only have one offer.”“One offer per landing page.”“They want to buy now.”“CRO isn't magic. It's math.”Social Teaser Hooks“If your ads get clicks but not sales, the problem isn't the targeting—it's what happens after the click.”“Sports teams don't need more traffic. They need more conversion.”“Stop overwhelming fans. One page. One offer. One clear next step.”Call to ActionIf this episode helped you understand CRO in a new light, share it with someone on your team who's trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.

Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain's revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don't need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing frameworks that compound results across ads, email, and retentionThe “Better Than Black Friday” offer that boosted LTV by 30%Creative volume vs. creative quality — where the real lever isBuilding bundles and pricing for high-AOV buyersIf you're a DTC founder, growth marketer, or a CMO looking to turn creative and CRO into profit levers, this episode is for you.Timestamps00:00 Better Than Black Friday Offer Strategy02:00 Nate's DTC Journey and Early Career04:00 Scaling Original Grain and Persona Marketing06:00 Creative Targeting and Sub-Persona Strategy09:00 CRO Lessons and Split Testing Wins12:00 The Creative Volume vs. Quality Debate15:00 Why Customers Really Buy and Competitor Frames17:00 Moving From Watches to Supplements19:00 Best-Ever Offer and LTV Impact22:00 Pricing Power, Inflation, and High-Ticket Bundles24:00 New Channels, Offers, and Team Leadership27:00 Remote Work, Management Style, and Alignment29:00 Nate's Creative Process and Mindset31:00 Advice to Marketers: Do One Thing Exceptionally Well33:00 Tactical and Practical Podcast OverviewHashtags#dtcpodcast #ecommerce #dtcmarketing #cromarketing #offerstrategy #lifetimevalue #metads #directtoconsumer #performancecreative #shopifybrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

For fix and flip entrepreneurs of single-family homes, it's hard to get financing from traditional lenders. This lack of access to capital creates a market for private lenders who have the flexibility and access to capital. It's a win-win for borrowers and lenders. Borrowers get capital to fund their businesses; lenders make a healthy return for making these kinds of loans. Investors who invest in hard money funds also do well, earning sometimes as high as high teen returns. Matt Medrano, Co-founder and CRO of Dynamo Capital, has a growing fund of hard money loans, mostly in Wichita, and is expanding to other Midwest cities.

What if one decision could make or break your drug's success? Join Charles River's Sarah Gould as she unpacks the high-stakes, emotion-filled world of species selection—and why it's about so much more than science. Discover how this critical choice shapes safety, speeds development, and drives innovation in today's evolving research landscape.Show Notes Alternative Methods Advancement Project  | Charles River Animals in Research  | Charles River Research Models and Services | Charles River Research Animals Models | Charles River 

Most teams think the answer to growth is simple. Add more. More markets, more products, more layers, more plays. The layer cake approach.It almost never works.It adds complexity, drains focus, and breaks what was already working.In this episode, Toni Holbein and Personio's Koen Stam talk about a better path. Instead of piling on new initiatives, fix the foundation. Improve the things that already drive revenue. Tighten ICP. Narrow focus. Sell better. Enable buyers. Strengthen the ecosystem around you. Document the process so the business does not depend on a few heroes.Do less. Execute better.This episode is brought to you by ZoomInfo, the Go-To-Market Intelligence Platform. ZoomInfo gives you high-quality B2B data and sales intelligence on in-market buyers across companies of all sizes, powered by AI-driven automation with integrated outreach tools to help your GTM teams build pipeline and close deals faster. Check them out at zoominfo.com/revenue-formula Want to work with us? Learn more: revformula.io(00:00) - Introduction (04:37) - Addressing the Great Pipeline Starvation (07:22) - Challenges of the Layered Approach (14:58) - Understanding Revenue Sources (19:19) - Data-Driven Decision Making (24:36) - The Parking Lot Exercise (27:43) - Vanity in Expansion (30:28) - Understanding Y our ICP (31:43) - Building a Target List (34:23) - Enabling Buyers (38:51) - Leveraging Ecosystems (43:55) - Process Over People (48:35) - Final Thoughts and Wrap-Up

Envoyez-moi un message.Dans cet épisode, j'ai invité Andrea Cella, fondateur de l'agence HOVER, l'un des meilleurs spécialistes CRO en France.Andrea a mené des centaines d'A/B test CRO sur des boutiques Shopify comme Boku, GreenWhey, Detective Box… et il est venu partager ce qu'il a appris.On parle :des tests CRO qui fonctionnent vraiment en 2025comment identifier vos plus grosses opportunités de croissancecomment réduire les frictions et augmenter le taux d'ajout au panierles erreurs que 90% des boutiques font (et comment les éviter)comment prioriser vos optimisations quand vous n'avez pas de budgetSi vous avez une boutique Shopify (ou que vous gérez des budgets e-commerce), cette conversation va vous faire gagner des ventes, du temps et de l'argent.===== ANDREA CELLA =====LinkedIn :   / andrea-cella  Youtube :    / @andreacellacro  Hover : https://uxhover.co/

How do companies like Salesforce and Dell scale intelligence across every cloud?Aidan Gomez, co-founder and CEO of Cohere, explains how they're building AI that works across all enterprise systems and deploys anywhere, giving companies true flexibility and security.He joins Joubin Mirzadegan for a wide-ranging conversation on why synthetic data went from dismissed to indispensable, and how the race among AI labs is really unfolding.Guest: Aidan Gomez, co-founder and CEO of CohereConnect with Aidan: XLinkedInConnect with Joubin: XLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Discover how to accelerate your startup's growth, without all the typical corporate roadblocks, by focusing on strategy and execution.   In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline processes.   Key Takeaways: → Successful marketing for SaaS requires a focus on both volume and high-ticket clients, depending on your product offering. → Marketing teams often face roadblocks, and it's critical to provide them with the tools and processes to stay on track and reach goals. → Many SaaS companies struggle with hiring skilled professionals quickly — Andy's team helps plug that gap with experienced marketers. → The typical challenge for SaaS startups is executing their go-to-market strategy, and Andy's team helps implement plans that drive immediate results. → Andy's company, Purple Path, focuses on delivering scalable marketing solutions by combining experienced strategy with agile execution.   As a Fractional CMO, CRO, and Marketing Advisor, Andy Culligan helps your sales and marketing teams focus on commercial success. His approach is a pure account-based marketing play. Providing your organization with a bullshit-free approach to Account Based Marketing (ABM), motivating and exciting your teams and delivering better outcomes, i.e. revenue.   Connect With Andy: Website: https://andyculligan.com/ LinkedIn: https://www.linkedin.com/in/andy-culligan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this weeks' Scale Your Sales Podcast episode, my guest is Paul Fuller.   Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession.   In today's episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong culture, people development, and thoughtful use of technology. They also discuss balancing financial goals with human fulfillment and establishing a clear roadmap for sales success through 2026.   Welcome to Scale Your Sales Podcast, Paul Fuller.     Timestamps: 00:00 AI and Human Foundations 04:25 AI Adoption: Focus Amid Uncertainty 08:28 Leadership in Evolving Organizations 11:37 Balancing Leadership and Performance Goals 15:16 Alignment Drives Success 18:44 Empowering Teams for Strategic Growth 21:43 Retrench, Focus, and Grow 25:17 Shine Bright Through Darkness 27:23 Transforming Sales, Transforming Lives   https://www.linkedin.com/in/psfuller/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Chris Albro, the CRO of People.ai joins the Surf and Sales podcast. We discuss the challenges of maintaining data quality in CRMs, how to proactively addresses customer concerns around AI, and the generational differences in work ethic and expectations. Chris also shares insights on the evolving sales landscape, the impact of AI, and the importance of empathy and execution.    And the next www.surfandsales.com event is happening in November 2026. #PuraVida

Scrappy ABM hands the mic to another show and lets the numbers speak. Mason Cosby opens this episode of Scrappy ABM by sharing a re-release from Is Anything Real in Paid Advertising?, “the show where we unpack what's real and what's just noise” in a chaotic world of marketing and media. Host Adam W. Barney sits down with Mason, who “lives the phrase market like you mean it” and runs a content first growth engine built on daily LinkedIn posts, weekly podcasts, cold ads, and speaking gigs at manufacturing conferences.ㅤTogether they break down how a two-year-old business scaled through podcasts, 2,000+ target accounts with a five year conversion runway, and a four-show guest system that turns one great conversation into long-term relationships. They walk through thought leadership ads on LinkedIn focused on awareness, website de-anonymization and direct outreach, barter deals for PR and speaking, and a very real look at seasonality, CPL, CAC, and knowing your numbers when you're an agency founder staring at your pipeline and wondering if this is even worth building anymore.ㅤ

Hoy tenemos el privilegio de contar con los finalistas a Mejor Ecommerce 2025 en los #EcommerceAwards25. Nos compartirán su visión sobre el futuro del comercio digital y cómo están liderando la transformación en un sector tan competitivo. ¿Recuerdas quien fue el ganador?En esta mesa redonda, tenemos a Teresa Moreno, Head of Brand & Communication de #PCComponentes; Héctor Pla, Ecommerce/Marketing Manager de Decántalo; Núria Coll, fundadora y CEO de Como Como Foods; Raúl Valencia, VP de CRO & SEO de Civitatis; y Aurora Macarro, Business Analyst Manager de MediaMarkt. Todo esto moderado por Adrián Aira, CEO de Elev8.⭐[Beloved sponsor] Doofinder: tu buscador inteligente

For episode 629 of the BlockHash Podcast, host Brandon Zemp is joined by Jay Rogers, CRO & Co-founder for Infineo.Infineo is digitizing the $3+ trillion life insurance industry using blockchain technology to provide friction-free access to one of the most stable assets in the world for both institutional and retail investors at scale. The total addressable market (TAM) is virtually unlimited for infineo as it builds a fixed-income alternative with no principal or interest rate risk.  ⏳ Timestamps: (0:00) Introduction(0:48) Who is Jay Rogers?(2:15) What is Infineo?(4:55) How to tokenize the life insurance industry?(8:00) Coupling Agentic AI with RWAs(11:13) Infineo at Blockchain Futurist(13:08) Infineo roadmap for 2026(15:08) Infineo website & socials 

In this episode of Molecule to Market, your host Raman Sehgal discusses the pharmaceutical and biotechnology supply chain with Jean-François Brepson, Chief Executive Officer at PathoQuest. The conversation covers: Navigating 20 years of global leadership roles at Ipsen before moving from the corporate world into an investor-led entrepreneurial adventure The tough decision to refocus PathoQuest from diagnostics into a pure play CRO and pharma services business How a major strategic partnership transformed the company's trajectory and why Jean sees partnerships as a competitive weapon Riding the tailwind of the FDA's move away from animal testing and offering something game-changing in the CMC and GMP space The opportunities ahead for CROs and CDMOs in helping unlock the next wave of innovation Jean-François Brepson is a dedicated leader with deep experience in biotechnology and pharmaceuticals. Since becoming CEO of PathoQuest in 2015, he has built the company into a leading global CRO specializing in quality control of biological drugs using Next Generation Sequencing (NGS). Over his career, he has advanced innovative technologies and solutions that bridge scientific progress with real-world application. Prior to joining PathoQuest, Jean was Senior Vice President at Ipsen, where he led the global GI-Oncology and Endocrinology franchise.   Molecule to Market is sponsored by Bora Pharma, Charles River, and Lead Candidate. Please subscribe, tell your industry colleagues, and help us celebrate the value of the global life science outsourcing space. We'd also appreciate a positive rating!

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Welcome to the episode: we've got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt.Role‑Based Hook (for DTC growth/marketing audience):For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4.Here's what we dig into:Why your headline conversion rate is a shaky metric — and why “direct conversion” gives you better signal.The one page type (your top product page) you can fix in time for Black Friday to move the needle.How to push “bundling and recommendations” tools to unlock +8–30% lift in AOV with zero extra ad spend.The eight choke‑points across homepage → category → PDP → cart/checkout you must optimize right now.Real copy & button tips: How a tiny phrase (“Feel organic again”) can flip the homepage from meh to go‑time.Who this is for: DTC brand leads, ecommerce CRO/optimization folks, retention & growth marketers who already run advertising and now need to tighten the funnel.What to steal:Run quick benchmark: Are you hitting 5‑7% Add‑to‑Cart, ~2% conversion, ~1.25% direct conversion in Shopify?Pick your top 3‑5 PDPs and make them ultra‑fast (under 3s load) using a tool/tech stack like Niche.Install a bundling/recommendation engine (like Rebuy) across the site and measure +8% lift in AOV by pushing “people like you bought this + add it” flows.Timestamps00:00 Highest Leverage CRO Insights for Q402:10 Benchmarking Add-to-Cart and Conversion Rates04:45 Why Direct Conversion Is a Better Signal07:00 Speeding Up PDPs with Niche for Instant Wins10:05 Boosting AOV with Rebuy Bundling13:00 The 8 Critical Website Choke Points15:45 Optimizing Copy Around Key Conversion Areas18:20 Homepage Strategy for High-Volume Traffic21:40 What Big Brands Get Right on Their Homepages24:30 Final Q4 CRO Checklist and Fast WinsHashtags#dtcpodcast #q4ecommerce #cro #conversionrateoptimization #ecommercetips #shopifygrowth #blackfridayprep #aov #d2cbrands #onlinescaling Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF559Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

On today's episode I am joined by James Hatfield, the CRO of Live Switch, a communications platform that uses instant video to transform how Restorers work and scale their businesses. I got to know James, his background as a serial entrepreneur, and all about how Live Switch is changing the game for Restoration Companies. Buckle up and get ready for the Rundown. If you want to learn more about how you can use Live Switch to help your Restoration Business then check the links below and remember Use code "RRundown10" for 10% off at checkout! : Book a demo: https://tinyurl.com/muzey2uk Website: https://www.liveswitch.com/ Start your free trial: https://www.liveswitch.com/contact-signup Coupon: Use code "RRundown10" for 10% off at checkout! 

Most salespeople are trained to talk, not to truly communicate. We're told to “use this script,” “say this line,” or “overcome objections” as if we're robots following a formula. But the reality is that the best salespeople are the ones who understand their prospect the best and LISTEN to them.  In this episode of Sales is Not a Dirty Word, I sit down with Shawn Karol Sandy, CRO and seasoned sales expert, to talk about the science of communication and why it changes everything about how we sell. Shawn breaks down how fear, empathy, and even basic human biology affect the way we connect and close. She shares how awareness, tone, and timing can completely shift a sales conversation from pressure to partnership. We get into what actually happens in your body when you sell, why so many people lead with fear without realizing it, and how small, intentional changes in how you communicate can make you instantly more trustworthy and effective. You'll hear: ✔ The science of communication and how it shapes every sale you make ✔ How fear sneaks into sales conversations and shuts people down ✔ Why empathy and curiosity are the most powerful sales tools you have ✔ How to make every touchpoint a preview of what it's like to work with you ✔ The small, 10% improvements that can completely change your results ✔ Why manipulation and outdated tactics no longer work in modern sales If you've ever walked away from a sales call thinking, “I said all the right things, so why didn't it land?” this episode will show you exactly what's missing. Because at the end of the day, selling isn't about convincing. It's about connecting. And once you understand how humans actually communicate, every part of your sales process becomes easier, faster, and more natural.

Recorded live at American Society of Nephrology's Kidney Week 2025, this episode of Moving Medicine Forward features Courtney Cordaro, Director of Therapeutic Strategy at CTI, and Morgan Terry, Site Director at Eastern Nephrology Associates. Together, they discuss what drives a healthy and productive partnership between clinical research sites and CROs, the critical role of communication, and how both sides can adapt to the evolving landscape of nephrology trials.  01:31 What defines a strong site-CRO relationship 01:49 Key elements of a successful partnership 02:32 The importance of consistency and communication in nephrology research 03:33 How CRO staff changes affect timelines and site efficiency 04:09 Common misconceptions CROs have about sites 05:23 Behaviors and practices that show a CRO's understanding and build trust 06:31 How an effective CRO response can shape stronger partnerships 07:35 Why minimal turnover and familiarity with site processes are key to building long-term trust 09:05 Adapting to decentralized trials by leveraging strategies for remote monitoring and precision medicine 10:37 Highlighting collaboration and adaptability as keys to success 

How do you decide between a best-in-class tech stack and an all-in-one platform?I caught up with Bill Fanning, CRO of Stayntouch, and Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions, to discuss the new NYU SPS Tisch Center of Hospitality Technology Report, where 300+ hoteliers shared how they're making those crucial tech decisions. On hashtag#NoVacancyNews, we look at what's driving those hashtag#hoteltechnology choices, the cultural and operational challenges behind switching systems, and why more hotels than ever plan to replace their tech stack within the next 24 months. Key Insights:

Welcome to Omnichannel Reimagined: A new RETHINK Retail & VTEX Video Podcast Series giving senior retail leaders an insider's edge on the trends, tech, and tactics shaping the future of B2C and B2B commerce, from seamless digital storefronts to AI-powered experiences. In Episode 1, Top Retail Expert Brendan Witcher sits down with Santiago Naranjo, CRO at VTEX, to explore how AI is reshaping the buyer journey, whether websites are becoming obsolete in an AI-first world, the risks of letting AI platforms control customer relationships and how enterprise brands can remain indispensable, even when shoppers never visit them directly.

Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.Version B: Have you ever wondered what makes for a great experimentation culture?(Let us know in the comments which version you prefer!)We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.Links from the show:The Conference known as Conversion HotelThe Conference known as Experimentation IslandTest & Learn CommunityNo Hacks PodcastExperimentation Culture Awards00:00 Introduction and Casual Banter00:52 Halloween Candy Stories02:27 Introducing the Special Guests02:41 Kelly Worthham's Background03:58 Todd's Background and Contributions05:18 Experimentation Island Conference13:57 Conversion Optimization vs. Growth Optimization25:07 The Risk of Imitating Big Brands25:22 Helping Businesses Make Data-Driven Decisions27:02 Building Effective Experimentation Processes30:22 Challenges in Replicability and Experimentation34:54 The Role of AI in Experimentation40:52 Future of Experimentation and AI48:32 Concluding Thoughts and Recommendations

In this episode of the CRO Spotlight, Warren Zenna welcomes Mike Genstil, CEO at ValueCore, to discuss a critical inefficiency in modern sales: the "value gap." Mike explains that too often, sellers rush to provide a price quote while buyers remain fixated on features, rather than starting the conversation by aligning on the specific problems the organization faces and what those problems are costing them.Warren and Mike explore why "value engineering" isn't commonplace. Mike contrasts the role with the ubiquitous Sales Engineer. While organizations readily invest in Sales Engineers for technical validation, the Value Engineer—who handles the business validation—is often scarce and stretched thin. Mike argues this function is critical for justifying high-ticket solutions to a buying committee and proving impact beyond just features.The conversation shifts to the process of value engineering, which Mike describes as the most effective form of sales discovery. He outlines the four key buckets that Value Engineers analyze to build a business case that resonates with a CFO: hard cost savings, team productivity gains, revenue acceleration (such as customer acquisition or retention), and strategic risk mitigation. This diligence helps the buyer champion the solution internally.Finally, Mike discusses how technology platforms are making value engineering more scalable and integrated. He explains how AI can rapidly analyze public data, case studies, and even call recordings to build robust models. This technology allows pre-sales and post-sales teams to collaborate on value. They also cover how a strong value framework is essential for managing Proof of Concepts (POCs), preventing "tire-kickers" by agreeing on success metrics upfront.

Most misses in sales are baked into the plan before the year even starts.In this episode, Toni talks with Scott Domareck, a four-time VP of Sales who's been through every phase of growth, exit, and burnout imaginable. Together, they break down the hidden mistakes that ruin annual planning long before execution begins.From massaged Excel spreadsheets to unrealistic ramp times and compounding assumptions that look great to investors but kill execution, they get real about what actually happens inside revenue planning season, and how to build a plan you can actually hit.This episode is brought to you by Evergrowth  —  Their Agentic GTM Workspace enables revenue teams to collaborate and win with AI-powered teammates, breaking down silos and helping B2B teams grow smarter with fewer resources. Want to work with us? Learn more: revformula.io(00:00) - Introduction (04:16) - The Reality of Planning Season (07:22) - Transparency and Context in Planning (13:12) - Compounding Effects in Sales Planning (18:14) - Involvement of Go-to-Market Leadership (25:29) - Trust and Executive Leadership (28:43) - Top Mistakes in Hiring (30:49) - Staggering for Supply and Demand (34:02) - Challenges in Scaling and Execution (41:04) - The Reality of Adding New Elements to the Plan (43:34) - Risk Management and Buffers (46:31) - Planning for Attrition and Unexpected Events (49:13) - Final Thoughts and Future Discussions

The hardest company to build is the one you start after you've already succeeded.After scaling Yext into a platform powering millions of businesses, Howard Lerman chose to start over with Roam, the “Office of the Future,” where humans and AI work side by side from anywhere.On Grit, he joins Joubin Mirzadegan to talk about the solitude of leadership and what happens when you stop building for Wall Street.Guest: Howard Lerman, co-founder and former CEO of Yext, and founder and CEO of Roam​Connect with Howard LermanXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins

Subscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain's revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don't need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing frameworks that compound results across ads, email, and retentionThe “Better Than Black Friday” offer that boosted LTV by 30%Creative volume vs. creative quality — where the real lever isBuilding bundles and pricing for high-AOV buyersWho this is for: DTC founders, growth marketers, and CMOs looking to turn creative and CRO into profit levers.What to steal:Persona-based landing pages mapped to Meta ad anglesBetter Than BFCM: discount + gift card offer structureThe “one thing remarkably well” mindset for scalingTimestamps00:00 Better-than-Black-Friday offer boosts LTV02:10 Nate's path into DTC and giftable wood products04:30 Scaling Original Grain with Meta and partnerships06:50 Persona marketing before Andromeda09:10 Landing pages and CRO for each persona11:40 Split testing with Intelligems on Shopify13:50 Creative volume vs quality debate16:10 CMO at Adapt Naturals and LTV mindset18:40 Pre-BFCM $50 voucher play21:00 Raising prices and premium bundles to lift AOV23:20 New channels, influencers, and offer testing25:40 Remote leadership and alignment28:00 Why marketers spot patterns and conspiracies30:20 Copywriting rituals and research workflow32:30 Do one thing remarkably wellHashtags#DTCPodcast #DTC #Ecommerce #BFCM #PreBlackFriday #LTV #MetaAds #CreativeStrategy #Andromeda #CRO #SplitTesting #Shopify #AOV #Bundles #OfferTesting #InfluencerMarketing #AdaptNaturals #OriginalGrain #Intelligems #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of Logistics Business Conversations, Peter MacLeod engages in a compelling discussion with Wouter Satijn, CRO and co-owner of Joloda HydraRoll. This episode delves into the transformative power of automated loading and unloading systems, highlighting how Joloda is tackling the persistent challenges of manual operations in warehouses and discussing key trends in the warehouse and loading bay area. Hosted on Acast. See acast.com/privacy for more information.

Chad Peets is one of the greatest sales leaders and recruiters of the last 25 years. From 2018 to 2023, Chad was a Managing Director at Sutter Hill Ventures. Chad has worked with the world's best CEOs and CROs to build world-class go-to-market organizations. Chad is currently a member of the Board of Directors for Lacework and Luminary Cloud and on the boards of Clumio and Sigma Computing. He previously served as a board member for Astronomer, Transposit, and others. He was an early-stage investor at Snowflake, Sigma, Observe, Lacework, and Clumio. In Today's Discussion with Chad Peet's We Discuss: 1. You Need a CRO Pre-Product: Why does Chad believe that SaaS companies need a CRO pre-product? Should the founder not be the right person to create the sales playbook? What should the founder look for in their first CRO hire? Does any great CRO really want to go back to an early startup and do it again? 2. What Everyone Gets Wrong in Building Sales Teams: Why are most sales reps not performing? How long does it take for sales teams to ramp? How does this change with PLG and enterprise? What are the benchmarks of good vs great for average sales reps? How do founders and VCs most often hurt their sales teams and performance? 3. How to Build a Hiring Machine: What are the single biggest mistakes people make when hiring sales reps and teams? Are sales people money motivated? How to create comp plans that incentivise and align? Why does Chad believe that any sales rep that does not want to be in the office, is not putting their career and development first? Why is it harder than ever to recruit great sales leaders today? 4. Lessons from Scaling Sales at Snowflake: What are the single biggest lessons of what worked from scaling Snowflake's sales team? What did not work? What would he do differently with the team again? What did Snowflake teach Chad about success and culture and how they interplay together?  

Alors que le marché des smartphones dépasse les 17 milliards d'euros en France, une alternative s'est installée dans nos poches : le reconditionné. Laurent Kretz reçoit Victoria Mousa, Head of Product & Operations chez Back Market, la marque qui a fait exploser ce marché en France avec 75 % de parts de marché. Aujourd'hui 1 téléphone sur 3 est vendu aujourd'hui en reconditionné via leur plateforme.Victoria dévoile les coulisses de leur modèle : comment créer la confiance, comment optimiser le parcours d'achat au-delà du CRO (Contract Research Organization) classique, et comment bâtir un écosystème de services pour donner envie aux clients de s'engager durablement.Au programme : 00:00:00 - Introduction du podcast 00:05:02 - Le parcours professionnel de Victoria00:11:41 - Fonctionnement, structuration, différences seconde main/reconditionné.00:15:39 - Les garanties, le processus qualité, et la notion de confiance client.00:23:24 - Expansion internationale et stratégie d'adaptation aux différents marchés.00:27:15 - Diversification de l'offre : électroménager, nouvelles catégories et partenariats.00:32:13 - Optimisation, A/B testing, expérience utilisateur, et outils du CRO.00:42:34 - Services additionnels et diversification00:53:03 - Optimisation de l'expérience utilisateur01:00:18 - Fidélisation et vision businessEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Join me and Dan Mcallister, CRO from BLiNKAI as we discuss how their platform works to accelerate revenue in Fixed Operations. This platform provides innovative ways to unlock new revenue opportunities by filling gaps in staffing resources. Don't miss BlinkAI at this year's MRC as they showcase how AI is transforming Fixed Operations strategy! #dealershiptools #automotiveaisolutions #podcast

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon dive deep into the world of Sales Kickoff (SKO) events. They discuss the critical importance of aligning SKO content with sales rep needs, emphasizing that it should be more than just an event—it should be a holistic process aimed at motivating and educating the sales force. The conversation covers the significance of training, the role of tools and AI in sales, and the pivotal role of frontline managers in driving sales team performance. They also share practical advice on crafting effective compensation plans and highlight the essential skills and knowledge that sales reps need for success. The episode is a must-listen for B2B sales leaders who are preparing for the upcoming SKO season and looking to drive impactful results.ADDITIONAL RESOURCESExplore Force Management's Free SKO Planning Resources: https://hubs.li/Q03K94cs0Read the Guide on Six Critical Priorities for Revenue Leadership in 2026: https://hubs.li/Q03JN74V0See Force Management's SKO Results: https://hubs.li/Q03RQM-V0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:15] Kickoff: SKO Season Insights[00:01:45] The Importance of SKO Planning[00:02:29] Effective SKO Content and Structure[00:08:28] Leveraging AI and Tools in Sales[00:18:58] Challenges in Sales Processes and Tools[00:28:13] Training and Development for Sales Success[00:37:11] The Brady Rule and Skill Development[00:37:52] Role Playing and Live Interactions[00:39:17] The Importance of Leading by Example[00:45:09] Essential Sales Skills[01:00:53] The Role of Frontline Sales Managers[01:06:16] The Importance of Comp PlansHIGHLIGHT QUOTES[00:02:29] "It's a process, not an event. As a CRO, use the SKO to motivate, align on goals, and focus on training—not just boring org charts."[00:04:37] "If you don't sit in the seat of the participant, you are going to bore people to tears."[00:11:18] "Don't tell me about another tool unless it's really going to help me sell."[00:47:21] "You have to figure out who is sitting in that audience, resonate with them, and know what outcome you want when the meeting is over."[01:20:21] "Listening is number one. Most people are awful listeners, and most salespeople can't wait to talk."[01:53:06] "The job of the frontline sales manager is so critical, and they're the last people to get trained."[01:59:45] "I cannot fathom going into an SKO at the beginning of the year and not having comp plans done." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jack Macejka, Vice President of National Accounts at The Advance Group, is joined by the OMA Rat Pack which includes Bryan Martin, SVP Sales & Marketing, The Advance Group, Jim Stevens, COO, M3 Commercial Moving & Logistics , and Jeff Silverstein, CRO, The Advance Group. Together they dive into what happens when top‑tier moving and logistics leaders unite under one network. From stepping up to board roles and driving direct sales to building a culture of collaboration and scaling to a billion‑dollar engine, this conversation uncovers the mindset, the relationships, and the strategy behind one of the fastest‑growing service networks. They are also joined by Brett Battina, CEO of Beltmann Relocation Group and OMA’s number 1 Booker for 2025 where he discusses how he’s bought into OMA and what it meant for his organization as well as Lisa Kaufmann, VP of Sales at Coakley Brothers & Brothers Interiors, winner of the 2025 OPA Member of the Year. Lisa discusses how the OPA role has helped her excel as a leader and elevate Coakley Brothers as a top 10 seller in OMA. Also, we had special guest appearance from Tom Hinkley, EVP of Business Development at OMA to discuss his career, how he sells OMA directly and his appreciation for the OMA network. https://theadvancegrp.com/happenings/podcast/See omnystudio.com/listener for privacy information.

In this episode of Run the Numbers, CJ Gustafson sits down with Sam Jacobs, Founder and CEO of Pavilion, the global community for GTM leaders. Sam shares how getting fired multiple times as a CRO led him to build a business rooted in belonging — one that monetized members first, prioritized intimacy over growth, and turned a Slack group into a multimillion-dollar company. He and CJ unpack the mechanics of community: the tradeoffs between exclusivity and expansion, why venture capital doesn't always fit human-centered businesses, and how Pavilion balances pricing, curation, and access. They also explore the evolution of the GTM function — from the myth of the plug-and-play VP of Sales to how AI is reshaping RevOps, forecasting, and leadership. Finally, Sam reflects on building durable value beyond personal brand and what it really takes to scale trust as a product.—LINKS:Sam Jacobs on LinkedIn: https://www.linkedin.com/in/samfjacobs/Company: https://www.joinpavilion.com/CJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:E120: What does the future of tech look like when it costs $0 to switch software?https://www.youtube.com/live/Cpw2pkq-FXI?si=-0y0tcLTIlIbkmyOCFOs: Want to Outmaneuver Your Competitors? Here's the Jedi Mind Trickhttps://youtu.be/Yte_fe1xF90?si=hVfgdd0Fg0PQuuoSThe Gross Margin Episode with Sarah Wang of a16zhttps://youtu.be/72aP5ohBxvE—TIMESTAMPS:00:00:00 Preview and Intro00:03:05 Sponsors – Mercury, RightRev, and Tipalti00:06:50 Pavilion, Community, and Go-to-Market Leadership00:10:28 Career Tenure and Executive Turnover00:12:55 Compensation Structure and Equity Negotiation00:14:31 Building Wealth Through Equity00:16:30 Sponsors – Aleph, Fidelity Private Shares, and Metronome00:19:36 Managing Wealth, Lifestyle, and Longevity in Leadership00:22:58 Founding Pavilion to Empower Operators00:25:13 Taking Roles for Learning, Titles, and Leverage00:28:47 Contrarian Executives, Team Dynamics, and Leadership Lessons00:30:36 What Makes a Great VP of Sales00:33:23 Revenue, Profitability, and Misaligned Incentives00:35:08 Quota Setting, Forecasting, and Spreadsheet Pitfalls00:39:07 AI in Sales and the Myth of the AI SDR00:40:32 The Future of Playbooks in the Age of AI00:43:38 The Dangers of AI and the Need for Humans in the Loop00:45:27 Monetizing Pavilion – Memberships, Sponsors, and Pricing Strategy00:49:30 Building Higher-Margin Community Businesses00:57:46 Building a Personal Brand with Long-Term Value01:01:52 Closing Credits and Outro—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com#RunTheNumbersPodcast #Finance #CommunityBuilding #Leadership #GoToMarket This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of @yext (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor — @typefaceai Typeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won't make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cell and gene therapies are transforming modern medicine, but their path to market is fast and complex. They often jump from small trials to global launch at record speed, putting pressure on analytics, supply chains, and partnerships. Success depends on making smart choices about what to build in-house and what to entrust to expert partners.Daniel Galbraith knows these challenges intimately. With decades of hands-on experience and as Chief Scientific Officer at Solvias, Daniel has witnessed firsthand the seismic shifts in analytical development for advanced therapies. He's been on every side of the table: troubleshooting manufacturing snags, scaling up from a single batch to hundreds per month, and guiding companies as they choose between in-house development and relying on a CRO's muscle.In this episode:How evolving cell and gene therapy timelines are driving the need for true CRO-drug developer partnerships (00:00)The unique challenges of scaling CMC analytics from early trials to global commercialization (02:51)Key pitfalls to avoid when outsourcing to CROs—especially around communication, scheduling, and troubleshooting (06:26)Deciding whether to build capabilities in-house or outsource to a CRO, and how to find the right balance for your team (08:41)The critical importance of strong project management for juggling relationships between developer, CRO, and CDMO (09:51)Daniel's perspective on the future of combination therapies and what the analytical landscape will demand of CROs (13:33)Practical advice for building transparent, open CRO partnerships that support your goals (15:21)Facing scale-up challenges or a first CGT launch? This conversation shares practical strategies to advance therapies efficiently.Tune in for actionable insights on CMC, outsourcing, and analytical development.Connect with Daniel Galbraith:LinkedIn: www.linkedin.com/in/daniel-galbraith-26a6138Solvias website: www.solvias.comEmail: daniel.galbraith@solvias.comNext step:Book a 20-minute call to help you get started on any questions you may have about bioprocessing analytics: https://bruehlmann-consulting.com/callPreparing for your IND? Grab our Startup Founder CMC Dashboard in Notion to help you track tasks, timelines, and risks in one place at https://stan.store/SmartBiotech/p/discovertoind-cmc-dashboard-for-startup-founders

Send us a textIn this episode of The Advanced Selling Podcast, Bryan Neale sits down with longtime friend and sales veteran Vince Beese, a fractional CRO and sales coach with over 25 years of B2B enterprise experience and five successful exits under his belt. Together, they dive deep into “Red Zone Selling:” a framework inspired by football that helps sellers stay focused, avoid complacency, and close more deals when it matters most.Vince breaks down how 80–90% of enterprise deals are won or lost in the “red zone” (the final stage of the sales process) and why too many sellers lose focus right when the game gets toughest. Bryan and Vince explore the mindset, discipline, and team coordination required to execute in high-stakes moments and turn opportunities into wins.They also tackle one of the biggest gaps in modern sales leadership: the lack of attention on closing. While most training and enablement focus on top-of-funnel activities, elite sales organizations put just as much energy into finishing strong.-Curious about certification in the Blind Zebra Sales Operating System? Learn more here.Struggling with money conversations? Join our Insider live training "Confidence When Talking Money" on November 7th at 12pm EST: https://advancedsellingpodcast.com/insider

Fresh out of the studio, Ralph Haupter, President & CRO, Small Medium Enterprises and Channels at Microsoft, joins us to explore how Microsoft is empowering 400 million small and medium businesses globally across 56 counties through a partner-first strategy that combines platform standardization with deep specialization. He shares his career journey spanning over 20 years at Microsoft, from running Europe to leading Greater China, building Asia's geographical operations in Singapore, and eventually taking on global SME strategy. Ralph explains that Microsoft's unique advantage lies in being a platform company at its finest, offering a complete technology stack from productivity to infrastructure, security, and applications—all with core AI integration—while relying on a specialized partner ecosystem to deliver local expertise and support. He highlights how partners are creating entirely new business models on agentic AI while emphasizing the four critical partnership moments from transaction to ongoing support that most companies neglect. Closing the conversation, Ralph shares what great looks like for Microsoft. “The partner program for us is a place where we want to have expertise for our customers. The only way to make that happen is to standardize on portfolio and standardize on offering.If you don't provide standardized offers — if the experience in Word, for example, is different in one country than in another — you can't build an ecosystem that helps partners scale with expertise. I call that a platform company at its finest.We have the full assortment — from the productivity world to infrastructure, security, and applications. And if you're a small or medium enterprise, the last thing you want is to have four meetings with four people, serving four different types of coffee to four different vendors, just to get a full-stack solution for your business.” - Ralph HaupterEpisode Highlights: [00:00] Quote of the Day by Ralph Haupter [00:54] Ralph's 20+ year Microsoft career journey from Europe to China to Global [02:19] Ralph's Experience in Microsoft Greater China [04:24] Giving space to local country leaders [06:16] Career advice: Get out of comfort zone [08:02] Microsoft's 400 million SME customer opportunity [11:00] AI accessibility for small business competitiveness [13:09] Satya's vision: Empower every organization globally [15:00] Microsoft as AI platform company strategy [17:24] Standardization enables partner ecosystem at scale [21:22] Security partners drive consultative innovation [25:15] Full stack portfolio simplifies SME technology [28:00] Training investment for partners and customers [32:00] Four critical partnership moments: Sales to support [35:00] Local partner presence matters by geography [40:36] Scale requires clarity, simplicity, and standards [42:36] Global Leadership Lessons: Learning from positive performance signal deviations [45:22] Customers should ask partners for expertise [47:34] What does Great Look Like for Microsoft SME & Channel Globally [48:00] ClosingProfile: Ralph Haupter, President and CRO, Small Medium Enterprises and Channel (SME&C), Microsoft LinkedIn: https://www.linkedin.com/in/ralphhaupter/Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format.

Finding an analytical CRO that's truly invested in your success, not just processing samples, makes all the difference in CMC development. In this episode, host David Brühlmann talks with Daniel Galbraith, Chief Scientific Officer at Solvias, about the essential questions and mindset that lead to breakthrough CRO partnerships.With nearly three decades in analytical development, spanning monoclonal antibodies, biosimilars, and cell and gene therapies, Daniel reveals what separates CROs who become true partners from those who just run methods. His insights can save your program months of delays and costly missteps.Key Topics Discussed:Why cell and gene therapies face unique challenges compared to the progression seen with monoclonal antibodies (03:04)Daniel's career path: from entering biotech in 1996 to CSO at Solvias, and the rapid evolution of the industry (05:00)The analytical hurdles in characterizing cell-based products and how their inherent variability impacts development (09:46)Approaches to analytical method requirements for autologous cell therapies, and how data is gathered iteratively in these cases (13:02)The biggest obstacles to scaling up cell and gene therapies, and why innovative cell manipulation technologies are needed (16:06)Current trends in therapeutic modalities: why antibody-drug conjugates stand out, and whether mRNA therapies are losing momentum (18:37)Practical advice on choosing an analytical CRO as a strategic partner - what to look for, what questions to ask, and why enthusiasm and standardization matter (21:55)Wondering how to streamline your own analytical strategy, or navigate the parallel universe of cell and gene therapy development? Dig into this episode for Daniel's insider perspective. Then consider how the right analytical partnership could accelerate your path to clinic.Connect with Daniel Galbraith:LinkedIn: www.linkedin.com/in/daniel-galbraith-26a6138Solvias website: www.solvias.comEmail: daniel.galbraith@solvias.comNext step:Book a 20-minute call to help you get started on any questions you may have about bioprocessing analytics: https://bruehlmann-consulting.com/callPreparing for your IND? Grab our Startup Founder CMC Dashboard in Notion to help you track tasks, timelines, and risks in one place at https://stan.store/SmartBiotech/p/discovertoind-cmc-dashboard-for-startup-founders

The hardest part of transformation is knowing what to let go of.Dan O'Connell, now leading Front as CEO and formerly on the board at Dialpad, joins Joubin Mirzadegan to explore the delicate balance between legacy and innovation as he leads a decade old company through the AI revolution.He also reflects on why courage and control can coexist in leadership, and what it means to “make decisions that give you energy.”Guest: Dan O'Connell, CEO of Front​Connect with Dan O'ConnellXLinkedIn​Connect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins

On this episode of The Goats of Growth, David "DMo", Morse, CRO, and best selling author of "The Heart of the Sale--How to Close More Deals with Disciplined Discovery", shares how disciplined discovery is what gives life to successfully closing b2b enterprise deals. There are many aspects of the discovery process, certainly too many to cover in one episode, but at the heart of of the discovery process is what he calls the "Magnificent 7", which are 7 kinds of questions that need to be asked throughtout dicsovery--with "Problem Questions" being chief among them. This is a must-listen episode for anyone who is paid to sell, or is paid to manage those who are paid to sell.  You can buy "The Heart of the Sale" Amazon now through this link. And if you're a CRO/VP Sales looking to help your team get better at disciplined discovery, reach out to DMo at yodavidmorse.com What you'll learn:

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You'll see how these automations can make your company run and grow on autopilot. TIMESTAMPS (00:00) Introduction to Model Context Protocols (MCPs) and revenue (00:55) CRO Orchestrator: Conversion rate optimization (02:17) Sales intelligence and follow-ups (05:01) Competitive ad tracking and SEO scaling (07:30) Content leverage and future of MCPs How to Connect https://www.instagram.com/ericosiu https://x.com/ericosiu Resources

Recorded live at the Input Whispers: Jazz and Cigars event in Singapore, this special compilation episode created in partnership with Input PR, brings together four insightful conversations exploring the evolving frontiers of Web3, tokenization, fraud prevention, payments, and digital security.In this exclusive collection, co-host Josh Kriger sits down with some of the leading minds shaping the future of blockchain:Edwin Mata, CEO and co-founder of Brickken, on how Real World Assets (RWAs) and tokenization are revolutionizing capital markets and democratizing investment access.Pascal Podvin, co-founder and CRO of Nsure.ai, on leveraging AI to fight fraud and strengthen KYC in an increasingly complex crypto ecosystem.Konstantins Vasilenko, co-founder and CBDO of Paybis, on simplifying crypto onboarding, bridging fiat and digital currencies, and the global rise of crypto debit cards and stablecoins.Alex Katz, co-founder and CEO of Kerberus, on redefining real-time Web3 security, achieving zero user losses, and setting new standards for digital trust.From tokenized assets to next-generation security and payments, this episode captures the dynamic pulse of Web3 innovation straight from Singapore's vibrant crypto scene.Support us through our Sponsors! ☕

Dave Rubin of "The Rubin Report" talks to Yaron Brook about the decline of Western civilization; the rise of pro-Hamas protests and the moral collapse of universities; why he is pessimistic about the future of both the Republican and Democratic Parties; how woke ideology and failed leadership have eroded support for freedom, capitalism, and individual rights; why Western elites enable anti-Western movements; why Donald Trump's tariffs have harmed the average American and destroyed the progress made in free markets; why the inevitable failure of Zohran Mamdani's socialist policies in New York City won't be enough to convince young Americans that socialism doesn't work; the danger of radical Islam in America; why woke ideology has not gone away but is instead mutating into a different and more dangerous form; the influence of China and Russia on global instability; and Yaron's belief that innovation, freedom, and reason can still restore hope for America's future; his warning that growing chaos may lead to an authoritarian backlash that could destroy freedom in the name of restoring order; and much more. Today's Sponsors: Crypto.com - Trump Media just signed a massive $6.4 billion deal with Yorkville Acquisition Corp. and Crypto.com. This new company will be the largest publicly traded CRO holder out there. For more information, visit Yorkville Corporation's Public filings: https://www.sec.gov/Archives/edgar/data/1849635/000114036125032615/ef20054552_ex99-2.htm Go to https://crypto.com Noble Gold Investments - Whether you're looking to roll over an old 401(k) into a Gold IRA… or you want physical coins and bars delivered right to your home Noble Gold makes the process simple, safe, and stress-free. Download the free wealth protection kit and open a new qualified account and get a FREE 10-ounce Silver Flag Bar plus a Silver American Eagle Proof Coin. Go to http://DaveRubinGold.com Morgan & Morgan - Morgan & Morgan is America's Largest Injury Law Firm, with over 1,000 attorneys operating in all 50 states. Go to: https://ForThePeople.com/Rubin

Dave Rubin of "The Rubin Report" talks about "Real Time with Bill Maher" guest and former Biden administration official Kate Bedingfield getting into a tense exchange with Bill Maher over Zohran Mamdani's unwillingness to criticize Uganda for its policy of giving to death penalty to people for being gay; Scott Jennings getting CNN's Abby Phillip to defend Zohran Mamdani's making muslim New Yorkers out to be the real victims of the 9/11 terror attacks on the World Trade Center; Gavin Newsom trying to convince the "All the Smoke Podcast" hosts think that he grew up poor by hiding his father's deep connections to Gordan Getty and the Getty family fortune; Arnold Schwarzenegger calling out Gavin Newsom's lies to CNN's Jake Tapper about Newsom's plan to make gerrymandering only temporary; Donald Trump's hilarious attack on the United Nations for being an alleged proponent of peace while he presided over the signing of a peace treaty between Thailand and Cambodia; new Japanese Prime Minister Sanae Takaichi announcing her plans to deal directly with Japan's birth rate problem and avoid resorting to immigration to solve labor shortages; and much more. Today's Sponsors: Crypto.com - Trump Media just signed a massive $6.4 billion deal with Yorkville Acquisition Corp. and Crypto.com. This new company will be the largest publicly traded CRO holder out there. For more information, visit Yorkville Corporation's Public filings: https://www.sec.gov/Archives/edgar/data/1849635/000114036125032615/ef20054552_ex99-2.htm Go to https://crypto.com Perplexity AI - Use the Comet web browser, the new AI-web browser from Perplexity, that will completely change the way you are able to interact with your browser. Download Perplexity's new AI-web browser, Comet, by heading to: https://pplx.ai/RUBIN Plus, right now when you download Comet - you get a month of Rumble Premium for free! CBDistillery.com- Struggling with poor sleep or aches and pains? Take the advice of our over 2 million satisfied customers. Use CBD after physical activity for reductions in stress and pain. Use code RUBIN to save up to 25% off. Go to: http://CBDistillery.com and enter PROMO CODE: RUBIN