Podcasts about CRO

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  • 1,306PODCASTS
  • 3,107EPISODES
  • 38mAVG DURATION
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  • Jan 12, 2022LATEST

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Best podcasts about CRO

Show all podcasts related to cro

Latest podcast episodes about CRO

FreightCasts
All's well that ends dwell EP28 Point of Sale

FreightCasts

Play Episode Listen Later Jan 12, 2022 24:33


On this episode, Grace looks into Bed Bath and Beyond's recent earnings miss and invites Greg Braun, CRO of C3 Solutions to discuss ways that retailers are trying to eliminate dwell time at warehouses and simple solutions to better manage your docks.Follow Point of Sale on Apple PodcastsFollow Point of Sale on SpotifyMore FreightWaves Podcasts

Go To Market Grit
President, Global Strategic Customers at Salesforce, Jim Steele: Measuring Your Facetime

Go To Market Grit

Play Episode Listen Later Jan 10, 2022 83:24


Jim Steele, President of Global Strategic Customers at Salesforce, is the man, the myth, and the legend who helped increase Salesforce's revenue from $22 million to over $5 billion. Working since he was 10 years old to support his family, Jim's drive and ambition are still just as strong today as he views new challenges and opportunities with a “beginner's mindset.” As Jim puts it, his 43-year career in sales is a series of stories–in this episode, he reflects on poignant moments that helped shape who he is as a leader in the industry. Jim offers anecdotes from his early days at IBM and paints a vivid picture of Wall Street in the ‘80s. Through his stories, Jim emphasizes an important theme—building authentic relationships—and explores the value of remembering people's names and faces. Jim also discusses the incredible growth of Salesforce, offers takeaways from his 12-year experience, and opens up about his return to the company. In this episode, we cover:  Chateau de Steele: the story behind Jim's Beaver Bar and his legendary open house. (01:49) How Jim became the first chief customer officer, ever - and he describes the lasting effect of his first job at 10 years old. (05:55) Jim's perspective on humility and sincerity - and what he says to people who are not motivated at their job. (10:24) “IBM was the boot camp of sales training”: A key takeaway from Jim's experience at IBM's sales school and how it set the stage for success on Wall Street. (15:16) Through the “three-martini lunches” story, Jim explores Wall Street in the '80s and the value of building trusted relationships. (23:05) Jim's insight on developing personal connections and the value of remembering names and faces. (29:40) A look at Jim's unconventional Salesforce interview experience - and why the Salesforce culture doesn't accept “armchair quarterbacks.” (39:54) Jim reflects on the positive impact of his sabbatical and how COVID-19 gave him a new perspective on work/life balance. (50:14) A conversation about Jim's LVI methodology (listen, validate, and inspire), cultivating genuine relationships, and active listening as a seller. (55:12) Jim's perspective on empowering salespeople - and why Salesforce's unique offering has everything to do with its customers. (01:07:04) What led Jim back to Salesforce, why he loves what he does, and what's next. (01:16:01) Links: Connect with Jim LinkedIn Salesforce Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins

Reveal: The Revenue Intelligence Podcast
How revenue leaders scale by saying no

Reveal: The Revenue Intelligence Podcast

Play Episode Listen Later Jan 10, 2022 29:43


Dini Mehta, CRO at Lattice, specializes in sustainably building go-to-market engines and shares her secrets to set your organization up for success. She breaks hyper-scaling into three key areas: X, X, and X. Then Dini reveals why sometimes you have slow down and say no in order to grow fast.Key Takeaways:04:14 - 05:49 What it means to sustainably build go-to-market engines07:39 - 09:49 The challenges that come with hypergrowth15:40 - 17:21 How leaders can scale themselves, their time, and their output18:35 - 19:28 Data Breakout: Talent Development25:05 - 27:02 How to scale your revenue engines28:32 - 29:28 Micro Action: Pick 1 thing to say "no" toWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Dini Mehta: https://www.linkedin.com/in/nandinimehta/

My Amazon Guy
PPC AMA with Better AMS Destaney Wishon

My Amazon Guy

Play Episode Listen Later Jan 8, 2022 68:47


00:00 PPC AMA with Better AMS Destaney Wishon10:00 Introduction of Destaney Wishon10:35 What does BetterAMS do11:00 Under Amazon Brand Analytics – are there any pages that you like to use to gather data to formulate campaign strategies? (Amazon Search Terms, Repeat Purchase, Market Basket, etc.)12:56 Which campaigns should you spend time/money on with a tight budget to get the most "bang for your buck"14:356 In the supplementary category, what is the best way to know the CRO and CvR of my competitors16:23 How do you decide bids? Is there a specific calculation that you do according to your targeted ACOS? Or is it just according to the bid suggestions provided by AMZ17:54 What data/criteria do you use to determine when to move a good performing KW into its own campaign19:22 What PPC strategy is best to launch new products in the gift set category21:18 How would you structure campaigns for launch when you have a product with a price higher than average on AMZ? Is there a specific strategy you will suggest or approach to take23:18 We have 450+ active campaigns. Is it time to use PPC automation tools like Helium1026:27 How did your PPC performance change year over year? What is the difference in CPCs and ACoS27:42 Will you suggest launching a campaign with minimal or 0 reviews and if you do is there any advice you can share on what to focus on or how to structure for possibly better performance30:07 How do you use the new budgeting tools in Amazon31:30 How can we check our organic orders on KWs we are targeting in PPC32:51 What is a good Acos for a non-Vitamin Supplements34:31 ​How much of my budget should be for good performing Ads/KWs and how much for research KWs35:33 I don't use phrase and broad targeting. Should I start doing and what to start with37:43 Does dayparting work (turning on & off your Ads at specific times of day)? Do you think Amazon will ever add that feature to advertising39:32 How do you use the CVR metric when optimizing bids? Because when you lower the bids, your placement decreases which help with the CPC but the CVR decreases which means the ACOS will stay the same40:46 We have a seasonal valentines day and mothers day product - what time frame would you recommend that we begin to push PPC on KWs for those holidays to get the best results41:51 I have 2 auto campaigns one with .39 cent bid and one with .45. I want to stop one of them both from performing well and making many sales. Which to stop or just reduce both budgets42:47 If the Amazon suggested bids are mostly $2 above, do you still add a 20% bid increase? Do you use fixed bids43:16 I am launching a new product in really seasonal KW. It's almost zero within a month, it becomes a 500000, and inside 30 days it's almost zero again. What's your advice for general strategy and launching44:33 How important are SB Headline Ads for purposes of scale46:41 How often do you change daily budgets47:12 We have products in a very competitive category (Toys & Games›Building Toys›Figures). We have to compete with Lego but we are a paperboard toy figure. What are the best campaigns keywords to compete50:05 I have 15 SKUs with several variations each. Approximately how much time each day or week should I spend on PPC management51:02 How do you check TACOS? Is it as a whole or per product51:38 What's the difference between CPA and OPA52:51 What bidding strategy (fixed bid?) would you use to launch a product that's unique in the sense it's a combination of product A and product B and we are the only one making this combo53:14 Keyword targeting or product targeting53:58 What is a good CVR for video ads? Do they generally perform better overall than other ad types & whySupport the show (https://www.paypal.com/paypalme/myamazonguy)

The Marketing Book Podcast
365 CMO to CRO by Rolly Keenan

The Marketing Book Podcast

Play Episode Listen Later Jan 7, 2022 74:45


CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr About the Book: As your company's chief marketing officer, you're responsible for your organization's growth and reputation—but you don't have enough control. Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices—but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails. This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth. About the Author: Rolly Keenan has more than 20 years of experience in Enterprise software Consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm. He is a graduate of Northwestern University's Kellogg School of Management. And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/cmo-cro-rolly-keenan

Recruiting Trailblazers
Chris Wunder: Recruiting with Consistency, Urgency and Intentionality

Recruiting Trailblazers

Play Episode Listen Later Jan 6, 2022 40:05


In this episode, Marcus Edwardes speaks with Chris Wunder, CRO of Leap, a hospitality recruitment company, where he spends most of his time driving revenue operations, managing sales and recruiting teams, and driving innovation.Chris is also the founder of Million Dollar Recruiter, an online training program for recruiting professionals, entrepreneurs, salespeople, and future millionaires.Listen in as Chris does a deep dive into the mindset of a winner. A no-nonsense recruiter and entrepreneur, Chris doesn't shy away from encouraging fellow business owners to strive to become millionaires. At the same time, he stresses that if one's motivation doesn't go beyond money, it's impossible to thrive in the long term.Chris gives his thoughts on the recruitment landscape in 2022, drawing from his own experiences throughout the past two years since the onset of the pandemic. He offers his advice regarding technology, automation, brand building, and nurturing relationships in the new year.Finally, Chris discusses what recruiting professionals, entrepreneurs, and salespeople will get out of his course, Million Dollar Recruiter.What You'll Learn in This Episode:●      [01:53] Chris's mindset as a recruiter going into 2022●      [04:44] How Leap was able to thrive in 2020 and 2021 in spite of COVID-19●      [08:30] Seeing recruitment as “transforming businesses”●      [10:59] How tactics and strategies have changed since 2020●      [14:22] Chris's relationship-building philosophy●      [21:55] Chris's recruiting methodology●      [29:03] About Chris's course, Million Dollar Recruiter●      [36:06] Why recruiters need to have more consistency, intentionality, and urgency in 2022Key quotes:●      “We don't want our name to be mixed up with some of these crap recruiters out there—the ones that are transactional. We're trying to create an experience on both sides that is pleasant and memorable for everyone.”●      “We don't want to be called ‘recruiters'. We're advisors. We're consultants. Yes, our bread and butter is recruiting, but we can provide so much more value beyond that.”●      “Consistency, intentional, and urgency are the three things that you need to put into your core every single day.”

SaaS Talks: From Lead To Close
Ep. 279 - Monthly Special Guest: Collin Mitchell - A unique way of doing sales discovery

SaaS Talks: From Lead To Close

Play Episode Listen Later Jan 6, 2022 30:05


Today we have Collin Mitchell, who's the CRO of Salescast and the host of The Sales Transformation podcast. In today's episode, Collin will share a different approach to doing sales discovery that reps are probably not doing, but if they did would see serious results. Questions? Connect with me on LinkedIn over here.

Coffee, Collaboration, and Enablement
Greg Kotovos shares his on Kwanzoo and being a small business CRO

Coffee, Collaboration, and Enablement

Play Episode Listen Later Jan 5, 2022 27:31


Greg Kotovos is the Chief Revenue Officer at Kwanzoo.  Greg joined The Collaborator to discuss his journey to CRO and his work in providing insights on building an open go-to-market platform.Greg shared great insights, including:Insights on Kwanzoo and why he joined the team.Kwanzoo is a smaller ABM platform that aligns all phases of the go-to-market motion across marketing, sales, and customer success.His rationale for leading GTM operations from a Customer Success first perspective.There is a lot of gold in here for small-to-mid-size business CROs, give a listen.Support the show (https://join.slack.com/t/trustenablement/shared_invite/zt-zqacvwmv-UCiO74qbmAKJ0n7hoykYFQ)

Website Rescues Podcast
Trade-offs of custom development vs updating Shopify themes

Website Rescues Podcast

Play Episode Listen Later Jan 5, 2022 13:41


Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/trade-offs-of-custom-development-vs-updating-shopify-themesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

Cork's 96fm Opinion Line
PODCAST EXTRA - Catriona Twomey on Centre Opened By Roy Keane

Cork's 96fm Opinion Line

Play Episode Listen Later Jan 5, 2022 10:42


Catriona Twomey, Penny Dinners, tells KC & Ross what the new Croí na Laoí Centre in James St, opened yesterday by Roy Keane, will be doing. See acast.com/privacy for privacy and opt-out information.

The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 514: Reaccelerating Growth at Scale with Box CRO Mark Wayland and SaaStr CEO and Founder, Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

Play Episode Listen Later Jan 5, 2022 21:06


Learn more about Box's journey to reaccelerate growth and march toward $1B in SaaS ARR and their CRO's lessons learned along the way. Full video: https://youtu.be/RQ6gom-lLxE

Go To Market Grit
CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers

Go To Market Grit

Play Episode Listen Later Jan 3, 2022 68:45


B2B marketing powerhouse, Sara Varni joins this episode on her final day at Twilio to discuss her journey and what lies ahead as she steps into her new role as Chief Marketing Officer at Attentive. Sara demonstrates a stellar track record of marketing know-how and creativity and has a refreshing take on the ever-changing marketing landscape.In this episode, Sara shares insight on what it means to speak to your audience and uses an example from her Twitter to show how products can market themselves. She reflects on her time at Salesforce and Twilio, discusses why it's important for marketers to recharge, and explores how her disciplined mindset contributes to her success. Sara and Joubin also discuss their shared love of bowling and Sara shares her thoughts on joining Attentive at the beginning of its next phase of growth.In this episode, we cover: “The full slice of life at the bowling alley”: Sara and Joubin connect over their love for bowling. (04:26) How Sara learned from her father's disciplined mentality - and what it means to create a home for her children. (07:17) Sara follows up on her tweet about product marketing - and she shares why her 10 years at Salesforce was “the best marketing training.” (15:14) A look back at the marketing structural changes at Salesforce and Sara's role as CMO - and a conversation about writing memorable copy and earning “the right to speak to your audience.” (26:14) Sara's insight on why managers play a key role in cultivating a motivated team - and her take on the balancing act of working remotely. (35:39) Why it's important for marketers to recharge and how that mindset led Sara from Salesforce to Twilio. (39:53) Twilio's aggressive customer-centric values and go-to-market approach - how Sara navigated her son's autism diagnosis during that stressful time of her career and what gives her peace of mind. (48:31) Advice Sara received from her career coach and the benefits of a consistent feedback loop for people at any stage in their career. (56:16) Reflecting on Sara's last day at Twilio and why she loves being a CMO. (01:02:49) Links: Connect with Sara LinkedIn Twitter Attentive Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins

Tech Path Podcast
481. Crypto Exchange Token Rankings | $CRO Sentiment Analysis

Tech Path Podcast

Play Episode Listen Later Jan 2, 2022 15:56


~Sponsored by EQIFI~Sign up and get a $10 EQX bonus ➜ https://bit.ly/EQifiPBNFollow EQIFI on Social Media:● Twitter - https://twitter.com/eqifi_finance● Telegram - https://t.me/eqifi● Instagram - https://www.facebook.com/EQIFIOn this episode, we're taking a look at crypto exchange tokens and which might be showing the best potential returns. Specifically we're comparing Crypto.com $CRO, Binance $BNB, Voyager $VGX, and FTX $FTT tokens sentiment and amplification data. Which exchange tokens are you currently holding?#Crypto #Altcoins #CRO~Crypto Exchange Token Rankings | $CRO Sentiment Analysis~⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺Become a Diamond Circle Member FREE! ➜ https://bit.ly/PBDiamondCircleSubscribe on YouTube ✅ https://bit.ly/PBNYoutubeSubscribeFacebook

Coin Bureau
Crypto.com: CRO RALLY!! How High Will CRO GO?? (Ep 288)

Coin Bureau

Play Episode Listen Later Dec 30, 2021 21:25


In this episode, I do a deep dive into Crypto.com and its potential. First, I explain what the crypto.com and crypto.org chains are. Next, I get into Cronos's side chain and go over CRO's tokenomics. I analyze CRO's price and also tell you about its future potential. Then I go over Crypto.com's roadmap and, lastly, I talk about some concerns I have about the project.If you want to learn more about crypto, be sure to subscribe to my YouTube channel (https://www.youtube.com/channel/UCqK_GSMbpiV8spgD3ZGloSw)!Disclaimer: The information contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal or tax advice. The content of this podcast is solely the opinions of the speaker who is not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses a considerable risk of loss. The speaker does not guarantee any particular outcome.

Let’s Shape The Future
Sales & The Power of Positivity with Stephen D'Angelo

Let’s Shape The Future

Play Episode Listen Later Dec 29, 2021 38:21


On Let's Shape The Future we've had Chief Operating Officers, Chief Marketing Officers, Chief Design Officers + more. But what is the role of a Chief Revenue Officer? On this week's episode, host Ben Dickinson is joined by Stephen D'Angelo, CRO, Go to market advisor and best selling author to chat about all things revenue and positive mindset. You can find Stephen's book A Single Day in Peace on Amazon - an amazing read!  If you enjoy listening, please leave a review! Feel free to send me a message on LinkedIn - and don't forget to share the podcast with friends, colleagues, family and anyone else you think would also enjoy!

Legit Bag Podcast
LEGIT BAG PODCAST | MY NFT PURCHASE & CRYPTO.COM INVESTMENT

Legit Bag Podcast

Play Episode Listen Later Dec 28, 2021 28:15


What is a NFT? The benefits, and a simple breakdown of digital artWhy I bought my NFT - gives me access to a mansion party for "networking" purposesMy thoughts on Mass adoption of CryptocurrencyCrypto.Com platform and how they made a strategic investment with the staples center rebrandMy thoughts on CRO coin - My Crypto.com investment "there's a lot of game in this podcast use it wisely" 

Go To Market Grit
CRO Nextdoor, Heidi Andersen: Nurturing an Elastic Mind

Go To Market Grit

Play Episode Listen Later Dec 27, 2021 73:03


Many people run from uncomfortable situations. Heidi Andersen, CRO at Nextdoor, isn't like most, as she embraces new challenges and makes mental toughness a centrality to her approach. From the very beginning of her story, Heidi has been rooted in hard work and the personal gratification of earning her success. Known as a corporate athlete, Heidi stands out from the pack and proudly holds the torch for women in tech.In this episode, Heidi shares her perspective on leaving Denmark to join Google in California and we explore the fundamental beliefs she inherited from her family before she embarked on that journey. Heidi also shares insight on the fascinating role Nextdoor plays in building supportive communities in neighborhoods across the globe, why she loves to inspire others, her previous side hustle as an Equinox instructor, and more.In this episode, we cover:  The greatest gift Heidi's parents have given her. (02:53) How Heidi navigated her transition from Denmark to Google's Silicon Valley - and why she calls herself “half introvert, half extrovert.” (06:11) Heidi reflects on her time as an Equinox fitness instructor - and a deep dive on the impact that exercise can have on one's sense of belonging. (11:15) Why Heidi prioritizes pursuing what brings her joy - and her perspective on taking on uncomfortable challenges to build mental toughness. (20:59) Heidi's views on her position as a leading woman in the industry and why she focuses on helping women move into successful careers. (27:51) From LinkedIn to Nextdoor: The criteria that Heidi used to evaluate her new opportunity - and an overview of Nextdoor. (35:40) Heidi shares her perspective on Nextdoor going public and how she approaches this new milestone - and a look at how Nextdoor aims to connect neighbors through acts of kindness. (45:13) A discussion about Nextdoor's monetization and growth strategy - and more on Nextdoor's impact on communities. (54:40) Heidi shares insight on her recruiting superpowers. (01:03:50) Links: Connect with Heidi LinkedIn Email: heidi@nextdoor.com Building Mental Toughness for Higher Levels of Performance Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins

Reveal: The Revenue Intelligence Podcast
Secrets from the C-suite: How to unlock your potential

Reveal: The Revenue Intelligence Podcast

Play Episode Listen Later Dec 27, 2021 30:35


Craig Rosenberg, Distinguished VP, Analyst at Gartner, has been bringing products to market long enough to know the importance of advice from others who have been there -- done that. Craig helps bring that advice straight to you in a discussion with this panel of go-to-market leaders:Dannie Herzberg, Partner at SequoiaOlivia Nottebohm, CRO at NotionKelly Wright, President & COO at GongThis heavy-hitter panel shares tried and true principles with a focus on clarity, alignment, and data-informed decision making. Whether you're scaling a start-up or leading a global team, these insights will allow you to unlock your potential.Key Takeaways:04:35 - 05:48 The fundamentals to scale a go-to-market organization09:17 - 10:36 Challenges you might face when scaling your business11:41 - 15:34 Best practices for those in leadership16:56 - 20:21 4 Key components to take your career to the next level20:35 - 23:48 Why your company should be data driven26:48 - 30:13 Final thoughts for your go-to-market strategyWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

The Accidental Entrepreneur
Oliver Feakins - Trusted Search

The Accidental Entrepreneur

Play Episode Listen Later Dec 24, 2021 63:26


Oliver Feakins is a serial entrepreneur of marketing-driven internet businesses. His history is rich with experience and is considered the local authority on Search Engine Optimization. Oliver Co-Founded Web Talent Marketing which has become one of the region's SEO powerhouses. Today Oliver owns two successful marketing companies - Trusted Search Marketing, a internet marketing agency that focuses on SEO, PPC, CRO and content marketing strategies, and TrackFive, a 7-figure online technology company that builds and manages intuitive web platforms that create a hub where employers and talent meet. TrackFive has almost 30 employees in their Florida and Pennsylvania offices and has won numerous awards including Central Penn's Business of the year, Fastest 50 growing companies and has earned a spot on the inc 5000.       Oliver has been recognized as a “40 under 40”, has spoken at over 20 national conferences and holds an MBA from LVC. When not growing businesses, tinkering in the land of marketing or impacting the community, Oliver teaches Entrepreneurialism at Millersville University and pilots planes with his newly minted pilots license. Lastly (and most importantly) Oliver is a father to a beautiful 18-month old little boy. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.

Invertir para Conseguir
#113: La explosión de Crypto.com y su token CRO | ¿Vale la pena invertir?

Invertir para Conseguir

Play Episode Listen Later Dec 24, 2021 11:56


Están por todos lados. Hoy analizamos el fenómeno crypto.com y su token CRO. -- ¡Accede a recursos exclusivos en mi web! www.invertirparaconseguir.com Si prefieres disfrutar de los contenidos en formato vídeo puedes hacerlo en mi canal de YouTube, Invertir para Conseguir.

The Onside Zone with Big O
Podcast Thursday - Crypto - CRO Godd Value Now 12 23 2021

The Onside Zone with Big O

Play Episode Listen Later Dec 23, 2021 2:09


Big O talks CRO

Real Eyes Realize
“Experimentation with an Expert Generalist” with Gv Freeman

Real Eyes Realize

Play Episode Listen Later Dec 22, 2021 69:03


This podcast features Govind Dass (Gv) Freeman, a technical whiz, business consultant and expert generalist who provides founders, entrepreneurs, and executives clarity and a non-judgemental mirror for navigating the path toward lasting success and happiness. We discuss the struggle of forgetting and continually coming back to remembering we are enough in this world, and looking at the deep beliefs that when shattered, can break open the door to purpose and fulfillment. Gv gets REAL with us, discussing his path from substance abuse and trauma to a life where he now leads people through difficult challenges, doing their own DEEP work, and dancing  in consciousness experiences in a loving and supported way. Through Gv's matter-of-fact and approachable personality, we get to journey with him from an existence of feeling broken to being bold. Govind Dass (Gv) Freeman. Gv Freeman is a Personal Growth Strategist & Psycho-Spiritual Counselor with over 25 years of experience living at the center of a marketing, product, sales, and self-care Venn diagram. Gv is the creator of Founders Thriving, a movement designed for founders, entrepreneurs, and executives to be successful and happy - here and now - by decoupling net worth and self-worth and developing a healthy relationship with themselves and their business. Gv's interests and experiences span many roles including serial entrepreneur, fractional CRO, entheogen guide, and spiritual tourist. Gv pulls from all of these disciplines to help startups launch, companies grow, and founders thrive. For Gv, who is a dedicated Yogi, accepting the gift of his name (Gv is short for Govind Dass, a gift from his teacher Ram Dass) serves as an ever-present reminder that while we can never go back and make a brand-new start, we can start now and change our ending. In his spare time, Gv hosts retreats and travels the world, enjoys as much music as possible, and loves spending time with his friends and soul family. Support this podcast

Website Rescues Podcast
How both organic and paid traffic benefits from structured data like JSON-LD

Website Rescues Podcast

Play Episode Listen Later Dec 22, 2021 2:59


Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/how-both-organic-and-paid-traffic-benefits-from-structured-data-like-json-ldConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues

Sports Innovation Lab Fluid Fan Podcast
Episode #67 ft Renie Anderson of the NFL

Sports Innovation Lab Fluid Fan Podcast

Play Episode Listen Later Dec 21, 2021 58:47


This episode of the Fluid Fan Podcast features Renie Anderson, CRO and EVP NFL Partnerships at the National Football League. Renie has spent over 15 years in the NFL's league office and was recently named the league's first Chief Revenue Officer. Hear how Renie and her team are working to create diverse revenue streams, maximize offerings from innovative partnerships, create the most memorable fan experience, and empower women in the sports industry. We'll chat all that and more throughout this deep dive into all things NFL.

Customers Who Click
How to Improve Conversion Rate Optimization

Customers Who Click

Play Episode Listen Later Dec 21, 2021 58:28


In episode 90 of the Customers Who Click podcast, I had an insightful conversation with Simon Clark, head of CRO at Evolved Search ― UK's best large SEO agency. In this episode, we talk about improving conversion rates in businesses and how to tackle issues related to conversion.

Vital Science
Donors: The Unsung Heroes Advancing Science

Vital Science

Play Episode Listen Later Dec 21, 2021 15:29


The role of human cells and tissues is key in the development of next-generation therapies. With just a few samples, donors contribute to scientific advancements in medicine. This is especially true with cell and gene therapy, a field that is projected to grow over the next several years, and with it comes the growing need to find reliable and recallable donors willing to help those in need. In our latest episode of Vital Science, learn more about the critical role these unsung heroes play in advancing the future of therapeutic development. Show Notes  The Link Between a Consistent Cell Supply and Successful Cell Therapies  A Reliable Donor Network is the Foundation for Development of Successful Cell-Based Therapies  What Impacts Starting Material Quality? Part 1: Donor Variability  Developing Cell Therapies? Donors Matter.  Resources  Hemacare  Cell and Gene Therapy Services and Products 

The Customer Experience Podcast
175. Tips to Become a Better Podcast Guest and Host

The Customer Experience Podcast

Play Episode Listen Later Dec 21, 2021 49:08


The best way to start a podcast is to start. Yes, there's more nuance to it, but honestly not that much more. In this episode, I interview Collin Mitchell, CRO at Salescast, about being a great podcast host, being a great podcast guest, and how podcasting can become a revenue driver. Collin and I talked about: Why it isn't very hard to make the top 10% of podcasts How podcasts create communities What CROs and sales leaders should think about podcasts How to start your first podcast and misconceptions to overcome Check out these resources we mentioned: Salescast.co Collin Mitchell on LinkedIn Larry Levine on LinkedIn HubSpot Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

Go To Market Grit
CMO Rippling, Matt Epstein: Building the Supermarket of SaaS

Go To Market Grit

Play Episode Listen Later Dec 20, 2021 67:00


Sometimes social media works and sometimes it doesn't. For Matt Epstein, Chief Marketing Officer at Rippling, it is a little bit of both. In 2011, Matt went viral after uploading a Youtube video detailing why Google should hire him. It was also accompanied by a propeller plane with his URL attached, flying over the Google campus. Apparently, Google was not impressed, however, this bold decision ultimately worked in his favor. The video attracted many companies, which eventually led to the beginning of a fast-paced and fulfilling marketing career.In this episode, Matt discusses his unconventional way of attracting Google's attention and what it was like to pass on other companies in lieu. He talks about how his brashness, which as he puts it, is just a “chip on his shoulder”, attracted the attention of Rippling founder, Parker Conrad. Now, he is along for the ride as he surrounds himself with other like-minded “crazy ones.” Matt also shares his take on why generalists and marketing ops should be “first hires” in SMB and SaaS, and how when you've got something to prove in that space it only increases your ambition. In this episode, we cover:  How Matt's plea to work for Google went viral - and why he hates social media. (01:48) Matt's professional evolution from SigFig to employee #1 at Zenefits and his role in garnering the first customers. (08:04) Why Matt recommends generalists and marketing ops as the first hires in the SMB SaaS space - and a deep dive into how a “chip on your shoulder” and insecurity are powerful motivators for success. (17:00) Matt's decision-making process from applying to Google to passing up on job offers from major tech companies - and Matt reflects on lessons learned at Zenefits. (24:16) How Rippling founder, Parker Conrad, convinced Matt to join the company - and Matt explores the next phase of Rippling's app ecosystem. (34:26) Matt's thoughts on Rippling's recent product launch, marketing their catalog of products, and the challenges of scaling up at a startup. (44:32) A discussion about coping with pressure, why Matt looks for “the crazy ones” when hiring, and why he has no interest in being a founder. (53:26) Links: Connect with Matt LinkedIn Email: mepstein@rippling.com Rippling Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins

Love Selling Hate Sales Podcast
Sales Leadership Lessons with Todd McCormick

Love Selling Hate Sales Podcast

Play Episode Listen Later Dec 19, 2021 38:39


Todd McCormick has had a tremendous career as a sales leader. Leading teams in the Enterprise at IBM to his current startup role as the CRO at Vital4. Todd talks about helping companies and helping people. The two must exist together as it sets the tone for culture. We also do a deep dive into how to diagnose your best fit as a leader by stage, product, sales cycle, etc. Find Todd on LinkedIn. https://www.linkedin.com/in/toddmccormickcro/

SEOquick - Школа Рекламы
CRO или conversion rate optimisation — что это и зачем нужно (даже сеошнику) | Урок #469

SEOquick - Школа Рекламы

Play Episode Listen Later Dec 17, 2021 27:22


В новом подкасте №469 Николай Шмичков и Алексей Подлипный рассказали про CRO или conversion rate optimisation — что это и зачем нужно (даже сеошнику). Текстовая версия выступления: “Всем привет. Вы на канале SEOquick, слушаете наши подкасты, либо, наверное, смотрите сейчас в инстаграме. Меня зовут Николай Шмичков и в гостях у меня снова Алексей Подлипный. Алексей, […]

YAP - Young and Profiting
#YAPLive 2021 Podcast Winter Ball with Hala Taha and Jordan Harbinger on Clubhouse

YAP - Young and Profiting

Play Episode Listen Later Dec 17, 2021 137:37


Join Hala and Jordan for The Podcast Winter Ball presented by Stitcher in Clubpod! We will have expert panelists and ClubPod leaders who will discuss topics like, Podcaster Etiquette Do's and Don'ts, Show Me The Money, Baby!, Dude, Where's My Analytics?, and So...That's How You Grow A Show! This fun holiday party will include several "Pitch Your Podcast" contests with a chance for 3 lucky winners to be featured in the Stitcher app! *** Meet the Panel ***   Jordan Mendoza - Entrepreneur, Business Consultant, and Podcast Host of the “Blaze Your Own Trail Podcast”  Jason Feifer - Editor in chief of Entrepreneur magazine, and host of the podcast Build For Tomorrow Dimple Dang - Online Marketing Expert | Legal Marketing Expert | Podcast Coach | Host of “Mesmerizing Marketing™ Podcast” a  Robert Tuch(K)man - Entrepreneur and Co-Founder at Amaze Media Labs, Podcast Host, Entrepreneur Magazine's How Success Happens Mario Armstrong - two time Emmy Award-Winner, Lifestyle Entrepreneur, TV Host, Public Speaker and Motivator  Anthony Savelli - Co-Founder & CRO at Podcast Ad Reps Steve Olsher - Founder & Editor-In-Chief of Podcast Magazine®, creator of ClubPod™  Chris Krimitsos - Guinness World Record® Holder for the largest attendance for a virtual podcasting conference in one week, and a leading expert on podcasting and on-demand audio. Bryan Barletta- the voice behind Sounds Profitable podcast, writes the Sounds Profitable newsletter, which is part of the Podnews network. Shawn Anthony - Host of the School's Over....Now What? Podcast and is the lead mentor at The Now What Academy.  James Cridland - Editor of Podnews and a radio futurologist - a writer, consultant and public speaker on radio's future. Mark Savant - Host of the After Hours Entrepreneur Podcast and Owner of Mark Savant Media which ​​makes Podcast Production Simple Adam Posner - Founder of NHP talent group, host of the POZcast Raven Blair Glover - Raven aka The Talk Show Maven - Former CNN Radio Personality, and Host of The Profitable Podcaster Show Sponsored By:  Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations  Kraken - Visit kraken.com/yap now to learn more or search for "Kraken" in the app store. Shopify - Go to shopify.com/profiting for a FREE fourteen-day trial and get full access to Shopify's entire suite of features. AthleticGreens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Social Media:  Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Sales Enablement PRO Podcast
Episode 184: Josh Penzell on Improving Training by Focusing on Outcomes

Sales Enablement PRO Podcast

Play Episode Listen Later Dec 16, 2021 21:50


Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I'm Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Josh Penzell from Zillow join us. Josh, I would love for you to introduce yourself and your background to our audience. Josh Penzell: Hi everyone. First of all, thanks for having me, Shawnna. I'm Josh, I came into sales enablement by way of theater 15 years ago. I ended up working my way through the theater into corporate America and most recently have been running sales enablement for the Zillow rentals team for the last little over two and a half years. I'm actually going to be moving to another challenge pretty soon, so stay tuned on LinkedIn. Thanks for having me, Shawnna. SS: Absolutely, we’re excited to have you with us. Now, you wrote an article on LinkedIn and it was titled “Training is not a Performance.” You started the article though by saying our approach to learning is broken. I would love to understand from you, what is broken about learning programs today and what are some strategies that could be implemented to improve learning? JP: Yeah. Thanks for reading the articles that I spent hours writing, and I didn’t think anyone would ever read them. There are two things. One is that in general, when we think about learning and development within sales enablement, which is based on that, a lot of those theories, a lot of the stuff we think about when we think about adult learning and training is based on post-World War II product management pre-internet. In my mind and if we look at technologies that we install, everything’s really focused on content. Everything’s really focused on learning objectives, which was really important when we didn’t have the information at our fingertips. I think now though, we have people who are naturally learners, we have people who can get information they need, and we should be focusing on outcomes. By the way, this is why I think sales enablement has become such a larger recognized separate study, if you will, because it really focuses on increasing revenue. I would just say, for instance, our approach to learning I think is broken in the sense that instead of saying how do we get this outcome we need, we focus on what training do I need to create? I’ll give you a really great example I use with my sales leaders, which is if we were to create an e-learning on some rollout, or any learning, there’s a cost to create it, there’s a cost to bring the people together. That could be a $50,000 training investment. Then my question becomes, would a $25,000 contest be more effective? That’s what I mean by our approach is wrong. I also think, specific to that article, a lot of times people used to say to me earlier in my career when I was facilitating a lot more, oh wow, your theater background allows you to stand up in front of people and perform your voice work and all this. What I tell them is no, that’s not correct. I’m not performing for you. You are performing. You’re actually going to perform a role. Your role is your job role and I’m directing a performance. Really, you’re the performer. We call them performance reviews. My job isn’t to act in front of you or entertain you. The job of human engineers or learning and development professionals or whatever the current term you want to use for enablement professionals, is to get you as the employee or the learner to be able to do something effectively and honestly. That is, frankly, what acting and performance is all about. What I meant by our approach is wrong is that we often think about the learning professionals as performers, but that’s not right. The performers are the employees, they are the ones who need to enter that stuff into Salesforce. We are simply trying to figure out how to get them to do it. I think the focus on content and on modalities rather than outcomes has caused issues and continues to. SS: Absolutely. I think you also struck another really good point because you mentioned that you believe in passion transfer, not learning transfer. I hear the term learning transfer a lot in our space, so can you share what the difference is between the two, and why passion transfer is the better approach. JP: Yeah. Now, first of all, these are all semantics. It’s all a way of metaphorically figuring out how to get someone to think differently, that's why I use some of these terms. Learning transfer, to me, that implies somehow, I have a bucket, it’s your brain, and I’m going to transfer the learning in. I’m going to pour it in. Almost sounds like osmosis. Like you put the book down and it transfers in. If we focus on learning transfer, that really focuses on content. I need you to learn something. How will you ever know that we’ve accomplished that? I mean, this is classic instructional design theory, but learning is not the key. The key is doing something. It’s a behavioral thing. I use the example of a ukulele now. I don’t know why I use the example of a ukulele, but let’s say Shawnna, you wanted to learn how to play the ukulele. There are two approaches. One is I could try to sign up for classes and I could try to find the right teacher and we do all this stuff, and you’d learn theory and blah, blah, blah. That is the old school approach. I would think a new school approach, and the one I really want, is Shawnna, you want to play ukulele? You go on Amazon, you buy it. You go on YouTube, you see what works, and you teach yourself. Then at some point you find a coach or someone to help you provide feedback, which is really what the learning is all about. That’s what I mean by passion transfers. If I can get people passionate, I don’t have to “teach them anything,” I don't have to transfer any knowledge. They’ll transfer it themselves through doing. That’s why I say passion transfer. It’s also because I’m a passionate person and maybe it just makes up for the fact that I “soapbox” a lot, so it could be that. SS: I love that. No, I think that’s fantastic. I want to circle back to something you also said a moment ago, you talked about how you really try to propel learning by really focusing on the end results and that a lot of times that’s what gets missed in these enablement opportunities within organizations. You focus on trying to create value without having to always create new content. How do you manage content governance within your learning programs and how has this approach impacted the success of your learning programs? JP: Yeah. One of the challenges with content is once you create it, it has to be updated. I see this as one of those chicken and the egg issues because we generally run into an issue on any sales team where you have a certain amount of tribal knowledge and you want those people to pass it on, and then you start trying to create content that captures it. I don’t have a great answer for you. What I’ll say is the industry, I think as a whole, has decided to focus on the content aspect, which is important. I’m not saying it’s not for all the reasons you’re saying. We need some way to make sure it’s up to date, to have people be able to update it, to find the correct answer at any one time. We have to assess the risk upfront of what happens if it’s not checked, or something is said incorrectly on a call or whatever. If we start to make those decisions, we can start to say, well, maybe the content and the management of the content and making sure it is up-to-date and putting all that resources into it is important, but not as important as enacting the behaviors. In a weird way, what starts to happen is you create a vessel for content to be stored, and then really you can empower the sales professionals themselves and the sales leaders to figure out what they need and how they’re going to find that content. Again, you’re reversing it. Instead of saying you’re going to go learn from content to begin with, or you’re going to present content to a client, it really becomes less about the content and more about the sales. I think, Shawnna, one interesting thing is in sales enablement, I think all I’m doing is selling. I’m just selling the sales professionals on what solutions they need to accomplish what they need to do at the end. I’ve just personally found that a focus on content means a focus on money, investment, and spend. That is an easier place to spend money, but it also is in a harder place to determine the return on investment. I don’t know if I have the solution yet, because as we’ve talked about sales enablement is relatively new, measuring these things is relatively new, but what I do know is if I focus less on that and I focus more on what I’m hearing in Gong or I’m seeing in Salesforce, and I worry less about the content I’m putting out there, then I can start to calibrate exactly what I need and when. What I’ve generally found is content is not as important as sales coaching or having your managers involved. I’ll give you an example. If we were starting a brand new, new hire program and you had content, generally speaking, when I go to the sales leaders they say, yeah, it’s not really good or I tell them to forget everything when they leave. My first question would be what happens if we put someone on a call day one and they haven’t learned it. At that point, we've probably learned where the risks are and then we can attack those risks however we want to, whether it’s content or some or a manager or whatever. Then we can have them sell or we can have them scrimmage or role-play and then we give them feedback on that. It becomes less about the content, more about the behaviors. The content becomes important when we try mechanizing and we scale, but frankly, I haven’t seen any organization that’s ready for that anyway. Step one, then step two. SS: I think that’s fantastic advice. Now, one problem that you identified in training today, which I think a lot of enablement practitioners can relate to, is a lack of data. Why does this problem exist? What are maybe some of your best practices for gathering meaningful data for your organization? JP: I mean, there’s a lot of arguments here. The easiest one is simply that in learning and development, it is extremely difficult to prove out ROI, and so we might as well not even focus on it, is generally what I hear. I also hear stuff like it’s very hard to measure that, so let’s measure level one. Kirkpatrick, we have level one, two, three, four. We have reaction, knowledge, behavior, and then results. It’s easy to focus on reaction and attendance and these metrics over in the front end because I can show those to leaders and the leaders like those. I can say, oh, I gave you 500 hours of training, and I did it in less time than it took me to create last year. Those look like good metrics and our industry traditionally, I think, has just been stuck with that because there’s no really good way to measure the other stuff. That being said, I actually think that’s not because of technology, it’s just because we focus too much on the level ones and level twos. The first thing I say is let’s focus on the level four, and I ask my leaders, what are we going to need to see to know that this was successful? We can hypothesize on a behavior that we think will drive the result. I would much rather see if the behavior is occurring rather than the learning, the knowledge. I don’t care if someone know how to use a specific method to overcome an objection theory. What I care about is, can they overcome the objection on the phone and then are they doing it effectively? Then we can dig into that. The reason I think it’s hard is because people don’t want to do it. I also think once you start doing that, it opens up a big can of worms of why we have invested so much in content developers and instructional designers and people who are creating content, which again is a spend rather than all the other stuff — consulting, looking at the end result, which is savings. How do I do that successfully? I run sales with my leaders. They’ll say we need a training on X, and I do my discovery. Great, we can do a training. Before we get there, tell me what’s going on? What’s the issue? That way I can give you a solution that’ll help. As we start talking through things, usually the issue is not training. It’s something different. As we start listening through that, then I go through, and I isolate my objections just like any salesperson would. I’d say great, so I’m hearing that they’re having trouble, let’s use this objection handling one. They’re having trouble handling this very specific objection. If they could do that at the end of this training or this learning or this enablement or whatever we want to call it, and we haven’t done that yet, but if we could, what else is going to fix this problem? What else is going to have you say yeah, the problem is solved. Generally, when we start doing that, we discover that there are other core issues that have nothing to do with training. There are systems issues, there are belief issues, there are motivation issues, there are comp issues. When you start running through that and you run your learning and development or your sales enablement or the likely business that has to provide a return on investment, you almost have no choice but to prove that out because at the end of the year, your leaders are going to say, how much did you get me? What money did you get? For me, it’s really from leadership at the top, they need to be saying, how much money did you save me? How much money did you earn? When a learning or development or sales enablement person says that’s very difficult to do or I can’t do it, that’s where we have to push back and say, I think you can do it, we just haven’t done it in the past. New hire, a lot of people don’t want to risk throwing new hire out the window for some reason, but it’s like three weeks or two weeks or whatever. That’s a lot of money upfront. You've got to get leadership to say let’s throw that out the window and let’s try without that for one week and let’s see what the results are. Then you make an iteration, and you measure those results as well. We were able to see stuff where we did something with our new hire classes and between the first group that went through it and the second group, we did see a huge increase and we changed things we did. We saw an increase in whether they were hitting their ramp and their quota. Now, I don’t know if that is seasonal or because of other things, but statistically speaking and if I just look at significance, it’s higher. Even if we set out $300,000, $100,000 of that was due to training or $50,000 of that, that’s still money I can report on. That’s a headcount, that’s a person, that’s not a spend. This is a big topic, and it gets me into trouble sometimes, but I truly think we should not be taking any learning and development, sales enablement task unless you can measure its efficacy, which any business would require. SS: No, absolutely. When creating training, because I think you’ve talked a little bit about this notion of return on investment, how can starting with ROI and utilizing those measurable metrics help companies avoid a lot of what you talked about, like wasted time and money and morale, on training? JP: Well, I think first of all, we need to all acknowledge that most corporate training is terrible. This comes from a training person. Maybe I’m wrong, so someone listen to the podcast message me and tell me I’m wrong, but if 75% of the e-learning you’re required to take in your org is entertaining and you love it and you can’t wait to learn and it's effective, please let me know because I would love to do that. Same with universities, by the way. All we are doing is learning how to learn in a very specific way. I think traditionally, most corporate learning is broken, and everyone knows it. A, we can all start with that general approach. We all can acknowledge that getting reaction scores and knowing whether they learn something in an hour training, we should just all be able to acknowledge that that’s not worth anything, that just spend. There’s the first thing. We have to get leaders on board with saying that. I mean, there’s two types of knowledge. Everyone knows this, not everyone, but implicitly. There’s this procedural knowledge, doing knowledge, and there’s the knowing knowledge. I cannot think of just about anything in sales, especially in sales enablement, where I’m hiring someone who doesn’t have some basic understanding of how to sell. Even if they’re just a human being. You’re a parent too, Shawnna, our kids are naturally selling us all the time. They’re manipulating us. They know it’s natural. All we’re trying to do is give them form and trying to help them mechanize and apply process so they can do it consistently. For me, it really has to do with just letting people do their thing and throwing them into the fire originally. A new hire program, for instance, with me would be let’s just have them sell every day and listen to where they’re getting it wrong. Now, how do you mechanize that and move that up, that’s the real question. We need to focus on the behavior, the outcome. Those are things we can measure in here, especially in sales. Saying we’re going to learn some objection handling method, or I’m going to learn SPIN settling, or Challenger sales, that’s great, but is that actually what you want, or do you just want them to close more sales? By the way, this gets to post-sales enablement, pre-sales enablement too. Our customers aren’t getting past the pilot phase, for instance. We need training for customer service. All right, let’s dig into that. Why? Well, some people love it, but they don’t need the training and the people who need the training, don’t take it. Oh, interesting. That sounds like a passion transfer problem. Why is that happening? As we dig into this, it really has nothing to do with training. It has to do with motivation, has to do with your sales professionals understanding the objections. I don’t know if I answered your question specifically there, but I think we just really need to stop thinking about things as information. It’s just natural. No one learned how to ride a bike through a PowerPoint in a book. You got up on a bike and you started peddling and you fell down. SS: I love that. No, I think that’s a fantastic analogy, Josh. Now, last question for you. Your team has achieved some really impressive results and one of those you highlighted on LinkedIn is the revenue impact, what we’ve been talking about up until this point. What are your best practices for correlating your efforts back to the organization’s revenue? JP: Well, make really, really, really good friends with whoever your data and Salesforce people are, first of all. They’re going to be able to get the data, but you need to figure out a way to access that Salesforce data in some regard. Also, I mean, this is the thing with data, but just like taxes or data or money, numbers can tell a story. I don’t want to say flub the numbers, but you can omit and add things that you need. I don’t say that to say do that to your leaders, but what I say is everyone uses data, and everyone is trying to tell us the story they want. Its which data is going to be the most compelling. What I would focus on to begin with is simply look at Salesforce. Is revenue going up or down? Are there are trends that we can see? Once we start with the data as opposed to the feelings, it’s really easy to go to the leadership and say, let’s try this or let’s do that. Of course, that requires technology and iteration, but I think the end result is focused on those things. What are you trying to accomplish? I really think the end result, the best approach, and this sounds crazy, but I would throw out all the training and make your managers, who should be their coaches, who by the way have a quota aligned with their quota, make them in charge of making sure these people are going to be successful. Once we get everyone operating in a certain way, then we can go in, we can mechanize it, we can figure out what everyone’s doing, we can look at trends. Generally, what I’ve found in a sales org is you have different managers operating differently. Different teams are operating differently. Really the key to everything we’re talking about is up leveling your coaches and your managers to enable them to do the coaching and the training. Really what it comes down to is stop focusing on the content for the IC's, focus on enabling the managers and the coaches to deliver and to continue to coach and support their people. By the way, then you create a bench and you’re doing all sorts of stuff and you’re able to identify the people who are strong. But that’s the number one thing. The other thing is whoever the VP of Sales is or your CRO or whatever, you need to be at that table. Personally, the shared services model of being up to HR and then supporting a sales organization, I don’t think it’s impossible, but structurally it’s problematic because you’re dealing with different objectives. The CHRO has different metrics that they're reporting on then the CRO or the Chief Sales Officer. You need to figure out which ones you’re aligning to, and I’ve generally found unless you’re aligning with the business metrics, everything becomes that old style stuff. I think that’s part of it. The other thing is you've got to measure, and you've got to be willing to take chances. You have to be willing to throw out your new hire training and start from something different. You have to be willing to put one group through something and put another group through something else so you can see which one was effective. That doesn’t mean you have to build it out perfectly. Again, if you stop worrying about content and you stop worrying about beauty and all of this stuff, and you just start thinking about TikTok and YouTube and the fact that you have people with knowledge, you can actually really start to get people together. Then your job as a learning professional or sales enablement professional really becomes more about curation and coaching, which is what it should be. SS: I've gotten some fantastic advice from you today, Josh. I really appreciate you taking the time to chat with us. JP: Thank you for having me SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.

Coffee, Collaboration, and Enablement
Kevin Mulrane shares his insights on the role of the Chief Revenue Officer

Coffee, Collaboration, and Enablement

Play Episode Listen Later Dec 16, 2021 26:11


Kevin Mulrane is the CRO of Onramp Invest and Co-Host of the Addicted to Growth podcast.In our conversation, he discussed a lot of great information, like this where we were chatting about the 3 or 4 processes he considers key to staying on track with your goalsCreating goals as a unified group between sales and marketing.Talk through, if we fail, why?  If we crush, why?Review what numbers mean, not the numbers themselves, every week.Plan ahead.  In addition to the amazing lessons and tips shared by Kevin throughout this episode, we want to ask you to check out No Kid Hungry,  a charity that Kevin mentions in our episode.  Ensuring our children have food is a great cause, check it out.Support the show (https://join.slack.com/t/trustenablement/shared_invite/zt-zqacvwmv-UCiO74qbmAKJ0n7hoykYFQ)

The SaaS Revolution Show
Charting the journey of Leadfeeder from Zero to $10mill ARR

The SaaS Revolution Show

Play Episode Listen Later Dec 16, 2021 34:53


This episode's guest on the SaaS Revolution Show is Jaakko Paalanen, CRO at Leadfeeder. Jaakko discusses the journey of Leadefeeder from zero to $10MM ARR with Alexander Theuma, CEO of SaaStock. Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW

The Story of a Brand
Kosterina - Health, Beauty from the Inside and Out

The Story of a Brand

Play Episode Listen Later Dec 16, 2021 30:12


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Health and beauty from the inside and out” that's what Kosterina is all about, says Katina Mountanos, Founder and CEO of Kosterina. Here are some things Katina shares in part 2 of this feature: consuming dark chocolate and olive oil together can amplify antioxidant properties. Sauces and olive oil are great for those looking to incorporate more vegetables. Kosterina plans to continue building its four main categories: olive oil and vinegar, dark chocolate, freshly baked goods, and skincare. Katina says that extra virgin olive oil is the healthiest oil. The brand sees vegetable and canola oil as its enemy because it's highly processed, causes inflammation, and can bring harm to the body. She discusses: * Olive oil flavors * Dark chocolate balsamic vinegar * Their product lines * Enhancing the plant-based diet * What's coming next * New product category * Marketing standpoint * Problems with vegetable oil * Global supply chain Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand. For more on Kosterina, visit: https://www.kosterina.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

The Story of a Brand
Kosterina - The Blue Zone Lifestyle

The Story of a Brand

Play Episode Listen Later Dec 16, 2021 32:01


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “To create a blue zone in every household” that's Kosterina's mission. In part 1, we have Katina Mountanos, Founder and CEO of Kosterina, a multi-faceted wellness brand. Katina started her career in investment banking and then went to graduate school for business. She worked at L'Oreal, two different e-commerce startups, and then launched her first startup. Katina's family is from Greece, where one of the most popular Greek extra virgin olive oil varieties is produced. She was frustrated that she couldn't find great-tasting olive oil in the United States, like in Greece. So she decided to educate consumers on how great olive oil should taste by launching Kosterina. The brand is centered around the blue zone lifestyle such as health, longevity, community, and stress-free life. Their products have high antioxidant extra virgin olive oil from Greece. She believes holding on to conviction is essential. She discusses: * Gratefulness * Overview of the company * Concept of blue zone * Tips for a lifestyle change * Her background * Launching Kosterina * Work experience * Challenges and the biggest lessons * Being a parent Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand. For more on Kosterina, visit: https://www.kosterina.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

Selling With Social Sales Podcast
AI-Powered Sales Enablement with Howard Brown, #194

Selling With Social Sales Podcast

Play Episode Listen Later Dec 15, 2021 55:16


The rise of sales enablement technology is fundamentally reshaping what sales leaders thought was possible. From providing real-time sales coaching insights to help reps improve their sales skills on the spot, to empowering sales organizations to use large volumes of data to elevate their sales processes – the sales game is changing! And, with the emergence of proven AI-powered sales tools like Revenue.io that make mastering the art of selling even easier, today's modern seller is being equipped with more customized sales solutions than ever before. Exactly how innovative sales enablement technology can be leveraged to shift the capabilities of sales teams is the topic of discussion in this episode of the Modern Selling Podcast. My guest, Howard Brown isn't just a sales visionary, but his company is truly redefining how we collect, process, and analyze sales data to generate higher customer engagement and ultimately sales revenue. If you're a sales enablement leader who is looking for ‘that' next level tool or strategy to accelerate the development of your sales team, then this is not an episode to miss! Howard Brown is the founder and CEO of Revenue.io, a technology solution that powers sales, customer success and marketing teams, to deliver better performance with real time guidance and intelligence. As a three-time entrepreneur and former clinical psychologist, Howard's thought leadership on sales, entrepreneurship and artificial intelligence has been featured on Bloomberg TV, FOX Business, Forbes, Cheddar and elsewhere. Howard is also a faculty member of the Revenue Enablement Institute and was named one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs. That's why I couldn't be more excited to bring his incredible sales genius to the Modern Selling Podcast. Listen in to the full conversation to see how AI-powered tools like Revenue.io are giving sales teams an unshakable advantage to not just sell better, but to also be more effective with their sales training. How to Create The Exceptional Customer Experience In previous episodes of the Modern Selling Podcast, we covered the importance of creating an exceptional customer experience. But, I was curious to hear Howard's perspective as it relates to the data that his company sees everyday. Howard explains, “I think that companies have lost focus on putting the buyer at the center of the sales conversation. After all, they have unlimited choices, so everything usually comes down to an exceptional customer experience. But, the challenge becomes how do you provide your sellers, your support team, your marketing team, and your employees with the tools and insights they need to make an exceptional customer experience possible – every time?” That's the precise question that at Vengreso we strive to answer with our Modern Sales Mastery Course for Teams. It's our view that by honing in on your customer personas that you can craft highly personalized customer interactions that not just convert prospects into customers, but that also nurtures and builds amazing customer relationships. The key, like Howard alludes to, is in building a robust and shared sales enablement strategy to coordinate all the pieces of data, insights, tools, and resources across all of your customer-facing departments. Jump into the episode and pay close attention to the 13-minute mark in the conversation to hear how Revenue.io meets the unique new challenges facing today's modern seller. The Emerging Role of Revenue Operations  As the selling landscape has changed over the past 18 months during the pandemic, it has been interesting to see how sales organizations have tried to adapt. Here at Vengreso, as a digital sales training company, we were able to easily expand our video trainings, like our Video Sales Mastery, to help companies make the pivot from in-person to virtual sales training. However, there is still a growing challenge for so many organizations related to translating new training into new selling behaviors that move the needle and get results. This is no different as we go up the sales hierarchy to the C-level teams. So, I wanted to get Howard's perspective on the growing importance of the Chief Revenue Officer and where he sees this role going in the near future.  “To be successful, a Chief Revenue Officer (CRO) must have a strong grasp of sales, marketing, operations, and customer success and how they all work together,” Howard shares. “Too often, companies promote someone to CRO without ever considering if they fully understand all of the components that drive and can influence revenue.” That's why in my perspective, the best CROs are those that have been VPs of sales and have an intimate understanding of the customer, the sales and marketing process, and how precisely to enhance everyone in the process to perform. Download and listen to the full episode to hear the three things Howard says every CRO must do to remove siloed reporting and analytics to scale their sales growth.  The Biggest Sales Enablement Challenge & How to Solve It It's always difficult to find qualified sales professionals that have the skills they need coming in the door to dominate in a virtual selling environment. Add to that the extensive onboarding and training process that goes into getting a new sales rep ready to sell – there's never enough time for sales coaching. I've seen here, at Vengreso, even with the extensive amount of coaching and on-the-job training we provide with our Modern Sales Mastery program, it still takes us 4-6 months to get a sales rep ready to handle the entire sales cycle from prospecting to deal close, on their own.  But, with new AI-powered technology like Revenue.io, I wanted to hear Howard's insights into what sales enablement leaders and sales managers can do to lower the sales learning curve. Howard shares, “In order to do this ‘right', you can't just have anyone coach your sales reps. You want to look at ALL of the engagement data, the supervisory data, the coaching data, and take the outcome data to truly optimize and figure out what's working and what's not working. With Revenue.io, we get so granular with our data that we can tell you which coaches or sales managers are actually making their sales reps better and which ones are doing more harm.” This is such an incredible level of visibility that hasn't been available before! And, by tracking coaching effectiveness across your organization, this becomes a much-needed resource that sales enablement leaders can use to maximize their team's success. Join the full conversation and hear the unique coaching strategy we use at Vengreso to get our sales reps onboarded faster and ready to book more meetings and close more deals.

Business Leaders Podcast
Optimizing Your Hiring Process With Steve Urban and Scott Kegerreis

Business Leaders Podcast

Play Episode Listen Later Dec 14, 2021 37:17


Your hiring process should not just start with stacking up resumes. If you want the right fit for the job and for your company, you need to be thorough. Joining Bob Roark today are https://www.linkedin.com/in/stevepurban/ (Steve Urban) and https://www.linkedin.com/in/kegerreis/ (Scott Kegerreis), co-founders of https://www.riderflex.com/ (Riderflex), a generalist boutique recruiting firm servicing all industries, all functions, nationwide, C-level to associates. The two recruitment experts share how you can optimize your recruitment process. It's not just about credentials on paper but also the character and personality. It all comes down to a human element. Learn more about their process and how they've helped build successful companies through their work by tuning in. --- Optimizing Your Hiring Process With Steve Urban and Scott Kegerreis The big questions are, “How do business owners like us spend our own money, time and effort? How do we grow our business and jump the line that lets us accelerate the delivery of our products and services in our community while being smart about our growth, profits, and culture, and still creating lasting value in our business?” Those are the questions in this show. We will share some of those answers. Our guests are Steve Urban, CEO and Cofounder, and Scott Kegerreis, CRO and Cofounder of https://www.riderflex.com/ (Riderflex), a global recruiting and consulting firm. Welcome to the show. --- Thank you so much for being on the show. It has been a long time. The last time we talked was in February of 2018 on one of the http://businessleaderspodcast.com/episodes/steve-urban-founder-ceo-of-riderflex/ (episodes) of the show. You have been hitting it out of the park. You have amazing five-star reviews counting over 200. What is it that you offer to your customers? What is it that you do? For the readers, I'm glad to be back on the show. We are a recruiting firm and what we're here to talk about is our recruiting business. If it wasn't for you, I don't think https://www.riderflex.com/podcast (Riderflex Podcast) that we would do would not exist if it wasn't for you because you gave us that suggestion way back a long time ago. I always think to myself, “The podcast we have would not exist without Bob.” Thank you for the mentoring and advice you gave us way back then. You have a wonderful show and all the guests that you have had on. I try to mimic that a little bit and follow your lead, especially early on when I was first getting started. Thank you for the advice and the relationship that we have. With Bob Roark is appreciated. For the readers, Riderflex is a generalist boutique recruiting firm for all industries and functions nationwide from C-level to associates. We are having great success building the company. Scott and I started it in late 2016. We both came from executive backgrounds. I was an operations guy and Scott was a sales guy. We had met each other working at a horticulture outfit. We bonded and had a lot of similarities. We enjoyed being around each other so we stayed in touch. I called him and said, “I want to turn https://www.riderflex.com/ (Riderflex) into a recruiting firm.” He's like, “There are 20,000 recruiters. Why do we want to do that?” I said, “Most of them suck. We can do a lot better.” I've got some ideas on how to do it the right way because I had dealt with and hired recruiters, and recruiters had worked for me because I had run a couple of $40 million companies as a CEO. I had a lot of experience in hiring, interviewing and dealing with recruiters. I knew it could be done better. At Buffalo Wild Wings, after the 3rd or 4th beer, I finally scratched out on a napkin what I thought we should do. I was trying to convince Scott to come to help me do it because I was an ops guy but Scott was sales. I knew that he could sell it and I could execute it. That's how it got started but I will let Scott give a better overview of who we are and...

The Story of a Brand
Alpyn Beauty - Hydrate, Nourish, and Help Skin Flourish

The Story of a Brand

Play Episode Listen Later Dec 13, 2021 32:08


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Finding new plants that hydrate, nourish, and help skin flourish” is what sets Alpyn Beauty apart from others. In part 2, Kendra Kolb Butler, Founder of Alpyn Beauty, continues talking about their ingredients. As per Kendra, hydration is the key to good skin, and that's why everyone should start with a good moisturizer. She advises that going from thinnest to thickest when using skincare products is suitable for the skin. According to her, great skincare products can be fun because you can see the difference right away. The brand's skincare products are built for rough environments. During the pandemic, Shutting down stores helped Kendra focus on the brand's products more. She also suggests that it's hard to find balance in life, and it's worth it to follow your dreams and passion. She talked about: * Baseline for skin * Shutting stores down * Alpyn Beauty products * Introducing new plants * Educating customers * Balancing life Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand. For more on Alpyn Beauty, visit: https://alpynbeauty.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

The Story of a Brand
Alpyn Beauty - Plants that Preserve & Protect Your Skin

The Story of a Brand

Play Episode Listen Later Dec 13, 2021 35:28


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Listen to your inner voice,” advises Kendra. In part 1, we have Kendra Kolb Butler, Founder of Alpyn Beauty, a sustainable, plant-based skincare brand. Kendra has a 20-year long beauty industry career. She moved to Jackson Hole, Wyoming, from New York six years ago. Initially, she started a store in the town to keep herself abreast of the skincare space. She soon realized that the climate dried people's skin, hers included. Despite having products from big brands, customers kept having dry skin issues. That was when she noticed that some local plants seem to flourish and look nourished and hydrated even in the dry climate. Kendra began learning about these wild plants, and now, these plants have become the special sauce for Alpyn Beauty and its customers. She discusses: * Gratefulness * Overview of the company * Why she started * Her background * Not feeling fulfilled * Her advice for founders * Putting products together * Her ingredients Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand. For more on Alpyn Beauty, visit: https://alpynbeauty.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

Inbound Success Podcast
Ep. 224: Winning the second purchase ft. Will Laurenson

Inbound Success Podcast

Play Episode Listen Later Dec 13, 2021 45:34


Much of the conversation in the marketing world is focused on how to acquire new customers, but Will Laurenson's focus is on winning the second purchase. As the founder of Customer Who Click, Will works with e-commerce brands on increasing customer lifetime value through repeat purchases, and he does it through a lens of conversion rate optimization. While Will's focus is on e-commerce, the strategies he uses to drive customer loyalty and retention are just as applicable to B2B businesses. From using customer interviews, surveys and heat mapping tools to gather insights on customer behavior and preferences, to segmenting your customer list, and creating memorable onboarding or unboxing experience, Will shares the techniques he's used to increase customer second purchases. And he explains the the principles - usability, anxiety, and motivation - that are the foundation of his approach to CRO. There's lot's of good, actionable stuff here for marketers that want to maximize customer lifetime value. Check out the full episode to hear more.

Go To Market Grit
CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward

Go To Market Grit

Play Episode Listen Later Dec 13, 2021 72:36


There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy. Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen's straightforward approach carries a lot of weight and is a force we all can consider. In this episode, we cover:  Why TripActions' CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56) ‘The key for executives is to keep learning': Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58) A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31) Meagen's perspective on company alignment from the top down and how it sets the stage for success. (25:44) The silver lining in failure and Meagen's attitude towards not giving up - and what it means to “live in awkward.” (34:55) The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46) Meagen reflects on the worst day in her career during the pandemic. (55:14) A walkthrough of Meagen's hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52) Links: Connect with Meagen LinkedIn TripActions Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins Links Referenced: Dan Druker Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets MOVE: The 4-question Go-to-Market Framework The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Shoe Dog: A Memoir by the Creator of Nike Andre Agassi: Open: An Autobiography Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Demand Gen Chat
From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Demand Gen Chat

Play Episode Listen Later Dec 10, 2021 40:16


Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️  Subscribe to Demand Gen Chat: Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd=1 About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

The Solarpreneur
The 2 Things I Tweaked in My Presentation to Double My Appointments

The Solarpreneur

Play Episode Listen Later Dec 7, 2021 16:48


DOWNLOAD SOLCIETY APP NOW! Speaker 1 (00:02):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on Solarpreneurs Taylor Armstrong. Back with another episode we're in the month of December, we're spreading some Christmas joy by saving people money on their utility bills. So I hope you're having an awesome start to the month of December or whenever you're listening to of this podcast. And as always, if you haven't heard it before, I'm here to help you save time in closing more deals and generating more referrals and having a much better experience in the solar industry. So today we're gonna do, a quick announcement, then we're gonna jump into the topic of today and I'm gonna share something that helped me double my sits from the previous few weeks, a small tweak I made in my presentation as I was out knocking doors. And this is gonna be something that can be applied to whatever were doing in solar.Speaker 2 (01:43):Whether you're setting up more appointments, trying to close deals or doing online appointments, setting up leads over the phone appointments. We're gonna jump into that. But before we get into that wanted to make a quick announcement. And that is along with spreading the Christmas chair here of the season. What's the next thing that's coming up that you should have on your calendar. That is a door to work on. If you haven't been to door to work on, it's coming up in January, it's the best event, in my opinion, for door knockers across all different industries. And if you haven't heard our episodes on it, you can go back a year ago. We've done a couple door-to-door con review episodes, couple episodes of why I think you should attend live events. So go check those out. But I wanted to extend a special invitation to you, especially if you have not been to door-to-door con yet it's the premier event in the door to door industry.Speaker 2 (02:48):Some of the top guys in door to door in solar are gonna be there and you're gonna be able to network with the best and learn from just top people and entrepreneurship business, self development. So I hope I can see you there. And the gift that I'm extended to you is a little discount. If you want to go. And the second invitation I have with it is let me know if you're going, I'm considering doing a little meet up there, depending on how many people we can get going. First of all, shoot me a message and we will see if we want to do, we can get little meet and greet, lined up. We'd love to hang out with some listeners of the podcast there. And especially if you you know, use the coupon. Okay. So shoot me a message over on Instagram, on Facebook.Speaker 2 (03:44):And I'll just drop the code here. Okay. If you want to get your door to door con ticket at a solar exclusive discount, then use the code it's Armstrong D two D. And we're gonna put in the show notes instantly the door con, where you can get your ticket, but consider coming to it. And again, shoot me a message. Let me know if you're gonna be there would love to hang out with my solar premier peeps. That being said, let's jump into the episode. Oh, and by the way, door door con is in about a month. I believe it's the 13th through the 15th of January. So let me know. So today's topic is this it's something that I had been forgetting about. And primarily as I was out setting up appointments, knocking doors, this is something that I was not doing a good enough job on and coming up on the holiday season, something that I struggle with, that I know people struggle with just holidays in general, is appointments falling through.Speaker 2 (04:51):And there's all the things we can do to solidify appointments, double confirm, confirming them doing the lock close. I talk about, which is so, Hey, besides like a nuclear meltdown, is there any reason you guys will, will not be here at this time having 'em put it in their calendar. I've talked about these things and we'll probably do another episode on things you can do to solidify your appointments even more. But before you get into those ninja tech, think there's something super important that you need to remember about setting up appointments out there, knocking doors. And that is you need to create a massive problem in the homeowner's head. And those that are closing deals. If you're out there closing deals, you should be doing this. That's how you close deals, right? We all know that if you can create a huge problem in your perspective, customer's head, it's gonna be so much easier to close them.Speaker 2 (05:52):But how often are you doing this? As you set up appointments? I made a small tweak in my door presentation to really just kind of emphasize the problem more. And I noticed that almost right off the bat, my appointments sat more. I was having less cancellations. People listened to me more. The more I focus on the problem giving the solution and I was already doing this to a degree, but my presentation, I wasn't focus focusing on it too much. And I wasn't really hammering in the problem. And so something that helped me is just really identifying what are the big problems in your market for solar? Okay. I'm here in San Diego and there's some pretty massive problems with utility here. So it's somewhat easy and most people know what the problems are with. The utility down here in San Diego, in other markets, you're gonna have to be a lot better than I am this cause in other markets, utility is most likely a lot cheaper than San Diego.Speaker 2 (07:04):I think last I checked San Diego was I believe like the second highest electric rates in the country. So if you suck at selling, then come sell here because you don't have to be that good at sales to convince people that they should save money and switch, right? But for those you true salespeople that are selling in markets where maybe people aren't even saving money going solar, it's even more important that you hammer this down, that you figure out what problems are there and how can you all offer them the solution it's maybe in your market. Maybe it is really, really tough to, you know, identify the problem, but you still wanna help people just see that there's some small problem, whatever it is, cuz that's the first step, make sure whatever market write down the biggest three problems in your market with your utility.Speaker 2 (08:04):What problems are huge that you can help your perspective clients see? So for me, it's easy. Like I said, rates are going up here and an insane rate. And for us, you can go directly on utilities here and see a huge difference. If you go back 10 years ago in the rates, you can show your customer that and you can show 'em the current rates super easy. There's it's, you know, double the price today compared to what it was 10 years ago. So maybe that's a big problem. And for me that this is what I did change up in my door approach is I said, Hey, you guys noticed the problem with the increasing rates. All your neighbors have been noticing that the rates went up almost double this year, not double, but I just get them to agree that there has been some rate hikes.Speaker 2 (09:00):And luckily there's, you know, some pretty big spikes in the bills this year. And for most people we're coming off the summer months, right? I guess it's winter now. But San Diego people are just kind of coming off their higher bills cuz the highest bills tend to be in like September October-ish or in San Diego. So it's still fresh in their minds that they had some high bills. They had spikes say, so that's a problem. Hey, people are noticing that the rates go have gone up quite a bit this year. I'm sure you guys notice the same, right? Just a small line like that. Get getting them to agree. Doing the head nod made a huge difference. Now they're seeing that there is a problem they're agreeing with it. So adding statements like that, another problem that we have here in San Diego, and again, this isn't gonna apply to all markets, but here in San Diego, they charge people on the time of use rates, which means from four to nine, they increased the price of electricity.Speaker 2 (10:02):So another problem that I helped people see is, Hey, you guys notice how they switch the rate plans from four to nine. It actually cost more guys notice. Yeah. So what I'm, what we're actually out here are doing is just making sure people know to conserve as much as you can from then maybe it's more than notification the value add door approach, right? For some people use. So there's another thing. Figure out some type of problem to throw in there, get them to agree with it. And it's gonna make it just a lot easier for people to pay attention to you, for people to listen to what your solution is. Right? And then another thing that's very important in this, make sure you have some type of slicks. You're showing people, okay. If you can get side by side with the homeowner, you don't wanna be standing in the same place.Speaker 2 (11:00):Just pitching the homeowner for 10 minutes. Right? Most likely people aren't aren't even gonna listen to you that long. And the second issue is if you're just spouting out information facts, you're not engaging your customer, your potential client. They're not gonna pay attention and they're gonna close the door. They're gonna be busy. They're gonna have to take a phone call. They're not gonna, they're not gonna listen. So step number two in all this is engage and the best way to do this in my opinion is get some type of door slick. Okay? So our friends over at kn star university, okay, go listen to Taylor MCCA, these podcasts, if you haven't already. But he talks about how he uses slicks on the door. A slick is just like a laminate. You can pass them. And the actual information on the slick is less important than just using it to engage with the customer.Speaker 2 (11:56):Okay? Maybe it's a line. Like I say, Hey, did you guys get this in the mail? Did you guys have this notification come in, pass it to 'em make sure you're turning it to the side. So they can't just read it. Right? You wanna slip it almost like CRO chop to 'em have them grab it. And then what do you do? Boom, you swing right to the side pivot. You're standing side by side and you're walking 'em through the actual information on that. So if you can combine your problem, selling your problem, presentation on the door with having your proof of that, slipping it to 'em having 'em handle it. Having 'em see it having 'em taste it. Okay. Not taste it. But you get the idea, engage in as many of the senses as possible. These are gonna help people digest that there is a problem happening.Speaker 2 (12:47):There, there is stuff going on and that they need to pay attention to what you're saying. Cause people, I, most people are visual learners. Okay. That's the thing we forget. If we're just speaking to someone they're only taking it, especially on their doorstep. They're already thinking that you're bugging them. That they're, that you're pitching 'em on something. So if you have something in their hand that they can see, it's gonna add credibility to whatever you're saying. They're gonna buy, they're gonna buy what you're saying. Right? They're gonna believe a lot more that the rates are going up or whatever's going on. But whatever your market is, go look up. If you don't have some type of door slick, make your own right. Go buy the knock star ones. Okay? Love supporting those guys. But worst case, just go print off something, go to a print shop, go to your local staples, whatever.Speaker 2 (13:40):Just find some type of I don't know, article that's relevant, some type of rate plan. It's where your utility is something that can be added into your presentation and it's gonna help out tremendously. Hey, so these are the two things that help me. Not only set up more solid appointments, but like I said, also get them to generate more interest, get them to listen more and get them to sit down. Cuz guess what? Even if you're super assumptive, even if you're saying all the right things, if the customer doesn't believe there's a problem, they're not gonna see a reason to sit down with you. Right. And that's something I realize over the last few weeks and something that helped me boost my sit down rate is just making sure I hammer down that problem. Cuz if you can hammer it down, they're gonna see a need to actually sit down with you, hear you out and buy your product.Speaker 2 (14:38):So don't forget. Make sure you include this in your presentation. Take a look at whatever you're saying right now. If it doesn't include something on the problem of your market, the problem, the, our product, which is solar can solve, go and write it down. Write down three of the biggest problems in your market promise is gonna help you and send this to someone who's been struggling to set up appointments this week. Hope that helped hope you have an awesome week. Love you guys. And again, hope to see you at door to door con shoot me a message. Let me know if you'll be there. Let's plan a meetup or something if possible and use the code when you're getting your ticket. So we'll talk to you soon. I see you on the next episode.Speaker 3 (15:25):Hey, Solarpreneurs quick question. What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs, and learn from their experience and wisdom in less than 20 minutes a day. For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals and learn exactly what they do behind closed doors to build their solar careers to an all-star level. That's why I want to make a truly special announcement about the new learning community, exclusively for solar professionals to learn, compete, and win with top performers in the industry. And it's called the Solciety, this learning community with designed from the ground up to level the playing field to give solar pros access to proven members who want to give back to this community and help you or your team to be held accountable by the industry. Brightest minds four, are you ready for it? Less than $3 and 45 cents a day currently Solciety is open, launched, and ready to be enrolled. So go to Solciety.co To learn more and join the learning experience. Now this is exclusively for Solarpreneur listeners. So be sure to go to solciety.co and join. We'll see you on the inside.  

Go To Market Grit
CRO Unqork, Philip Lacor: Playing the Infinite Game

Go To Market Grit

Play Episode Listen Later Dec 6, 2021 68:13


For some, expanding their horizons is something that they, as individuals, strive to do. Fortunately, Philip Lacor, CRO at Unqork, takes those expansions to another level. Philip thrives as a cross-functional leader and leaves his own stamp by creating challenging and diverse environments for a wide variety of people. From his philosophy on building global teams, to how he rears his own children, diversity is the center of how Philip builds his approaches. Join the conversation as Philip takes us through his multifaceted career path. Coming from the Netherlands, but with a drive to develop a global vision, he offers unique comparisons between how Europeans and Americans work. Language is also a central priority for Philip, and his perspective on the importance of learning new languages and his implementation of that learning in his own life are paramount. We also explore how Philip shapes and values diverse teams, and the ways in which he enacts this conviction. He has a personal passion to see more women in leadership roles, and we learn how he honors his late wife and her amazing contribution to the world through The Lideke Wery Foundation.In this episode, we cover: The moment Philip realized that he wanted to experience the world outside of the Netherlands and start a global career - and his thoughts about the similarities between Europeans and Americans. (05:46) Philip's personal tricks for mastering public speaking and how that plays into his conversations with customers. (08:49) A discussion about learning new languages and how Philip teaches his children to adapt to new environments. (15:51) Why Philip enjoys working cross-functionally and closely with customers - and a walkthrough of Philip's process for building customer-centric teams. (21:10) A look at Philip's short, yet successful time at Envoy and his transition into his role as Unqork's CRO. (29:01) Four traits that successful reps should cultivate in an early-stage company. (38:23) Defining active mental recovery and how it contributes to long-term success - and why it's important to embrace and enjoy where you are. (43:40) Philip reflects on his role as a leader and discusses time management on a global team and his passion for hiring diverse talent. (50:30) The Lideke Wery Foundation: In honor of Philip's late wife, The Lideke Wery Foundation transforms the lives of students in Sri Lanka through learning English and computer education. (59:56) Links: Connect with Philip LinkedIn Email: philip.lacor@unqork.com Unqork Lideke Wery Foundation Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins

The Story of a Brand
Noodelist - Premium Plant-Based Instant Noodles

The Story of a Brand

Play Episode Listen Later Dec 3, 2021 31:08


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “It's progress over perfection,” that's a valuable lesson that Thuong learned from a mentor. In part 2, Thuong Tan, Founder and CEO of Noodelist, says everything happens for a reason. The pandemic forced her to learn every single step involved in developing instant noodles. While this was difficult, she now advises everyone to take the opportunity to understand each step in the process like she did; the experience is invaluable. Another piece of advice, just get your product out as soon as possible because there is no such thing as perfect. Thuong wanted her products to be sustainable, low in sodium, nutritious, flavorful, full of protein, and fiber-rich. She appreciates the instant noodles due to their quickness. She hopes to empower people with her noodles. The brand is planning to launch a gluten-free version as well. She discusses: * Why everything happens for a reason * Experience in pandemic * Advice for other entrepreneurs * Products and her suggestions * Super plant flavor * Empowering people Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand. For more on Noodelist, visit: https://www.noodelist.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/  for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

The Story of a Brand
Noodelist - A Bowl of Instant Happiness

The Story of a Brand

Play Episode Listen Later Dec 3, 2021 31:09


**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “A bowl of instant happiness,” that's Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand. Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects. The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones. According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her. She discusses: * Gratefulness * Overview of the company * Her background * Noodeliest idea * Her taste testers * Being an entrepreneur Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand. For more on Noodelist, visit: https://www.noodelist.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

Accelerate! with Andy Paul
1000: Turning the Tables on Andy, with Bridget Gleason

Accelerate! with Andy Paul

Play Episode Listen Later Nov 30, 2021 49:27


Bridget Gleason is the Chief Sales Officer at Silk. In case you weren't paying attention, this is Episode 1000 of the Sales Enablement podcast! And Bridget is the only person who could have been my guest for this milestone. Why? Well, for starters, Bridget has been a guest on 130 of the 1000 episodes. For newer listeners, you might not know that Bridget was my co-host every Friday for the first few years of this show. We called those episodes Frontline Friday because Bridget has been on the front lines of sales, as a CRO, CSO or VP of Sales for high growth starts for many years now. So, in our conversation today, we're turning the hosting duties over to Bridget. She's asking the questions. In particular, she's asking me questions about my new book. About Andy: Connect on LinkedIn Pre-Order Andy's new book on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Business Lunch
How to Decide Which Type of Business to Buy

Business Lunch

Play Episode Listen Later Nov 29, 2021 15:10


If you're thinking about acquiring a business, pass it through this set of filters first.    Roland Frasier has bought—and sold—a lot of businesses over the course of his career. He knows what to look for, and what to stay away from, and he shares his expertise in this snackable episode.   Listen in for 9 things to consider when looking to acquire a business.    #1: Buy a profitable business.    Don't buy one that's in trouble and needs a turnaround. That's a whole different skill set and a lot of extra work. There are plenty of profitable businesses out there that you can acquire.   #2: Know if you want to work in, on, or above the business.   There are three places you can work when it comes to a business. You can work in it where you're doing all the work. You can work on it where you're more of a CEO/manager. Or you can work above it—Roland's choice—where you're thinking more of the business as a product or an investment. Where do you want to fit in the hierarchy?    If you want to be above, then you need to look for a business that's not owner-operated. But owner-operated businesses are more affordable and readily available. If you do decide to buy one, you look first at the owner who's selling. Maybe they don't want to leave the business entirely. Maybe they still want to work there; they just don't want to own it and have all the responsibilities.    If the owner wants to leave, and you don't want to be the operator, there's a good chance that there's someone in a managing role in the business (the CFO, CMO, COO, or CRO) who would like to run it. That's a good person to think about interviewing, because they already have the experience.   If not them, then maybe a key employee who has been there 15-20 years would love to step up into the role. Even if they're not qualified to do everything, you can hire someone to support them.   If not them, look at consultants or contractors the company has hired in the past for key roles. They have a long history and knowledge of the company.    The next level is to query your network, to ask around. If that doesn't work, you can hire a recruiting company.    #3: Stay away from industries with a lot of regulations.   If you want simplicity, steer clear away from these. If it's in the health space, and you don't have experience/credentials in the industry, stay away from it.    #4: Think about industries where you already have experience.   This will be very helpful and will give you a head start in growing your business.   #5: Consider an industry where you already have contacts or connections.   Do you have people who could advise or consult with you or connect you with people who could help?   #6: Find a business in an industry that's growing.   One of the best ways to grow a business is to find one in an industry that's already on a growth trajectory. A rising tide raises all ships.   #7: Find a business that's likely to last.    Don't buy a business that's just a fad, like a Y2K business. That's a very ephemeral industry. It's fleeting. It's not going to last long.   #8: Find a business you love.   If you're passionate about it, it will be way easier. Just make sure all the other qualifications apply too (no regulations, in a growing industry, likely to last, etc.).   #9: Find a business that doesn't require a lot of capital investment to keep it going.   An audio/visual business, for example, has a lot of technical equipment that has to be constantly updated. You'll spend a lot of money on things that depreciate quickly. If you can find a business that's simpler, and doesn't require that capital expenditure, go for that one instead.    RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE

The FlipMyFunnel Podcast
992: How To Project for the Future By Discussing Quarterly Successes & Failures

The FlipMyFunnel Podcast

Play Episode Listen Later Nov 22, 2021 53:27


Taking time to reflect on what worked or didn't work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it's a way to therapize our shared challenges with the market. In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. Our panel includes:Darryl Praill, CRO at VanillaSoftMichael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at IntuitJames Gilbert, Head of Marketing at CRMNEXTWhat we discussed:What didn't work this quarterWhat worked this quarterWhat they're looking forward toThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.