Podcast Lab

For PR agencies, podcasts represent one of the quickest and easiest ways to get clients more exposure. Here’s how to make your first run of bookings.

Finding the perfect podcast name can be tricky. Here’s how to choose wisely by taking the most important factors into consideration.

Producing a quality solo podcast isn’t easy. It takes a lot of work and charisma behind the mic. Here’s what you need to know about the format.

Is creating a video podcast worth the extra effort? Well, it depends. Here’s everything you need to know to make the right decision.

Not sure which direction to take with your show? Take inspiration from these 7 tried-and-tested podcast formats and start planning your content today.

First impressions count - so your podcast artwork (aka logo) needs to entice listeners. Here’s how you can make yours stand out from the rest.

We give you our rundown of the top 10 best fiction and audio drama podcasts of 2020 so far. Sit back, relax, and prepare to be entertained!

Premium podcast content isn't available in your normal feed, listeners have to pay to access it.

Being a guest on podcasts is one of the most underrated tactics for link building and boosting your SEO rankings.

Getting on a podcast is a great way to get your message out to the right audience. But to get booked you need to make sure your pitch stands out.

Interviewing is a skill. And it takes practice to master. So here are some key tips to help you record better podcast episodes.

Podcasting in seasons is ideal for businesses and content creators who are trying to juggle podcasting with other things.

Branded podcasts are often a more effective (and cheaper) way for companies to reach consumers than TV or radio ads.

Businesses can use podcasting to build an efficient lead generation system - turning listeners into leads, and leads into paying customers. Here's how to do it.

Successful podcasts come in lots of different formats and styles. But there are some fundamental do’s and don’ts they all adhere to.

Hindenburg is a professional audio editor that lets you tell engaging stories and edit your podcast like a wizard. Whether you’re on Mac or Windows, Hindenburg’s Journalist PRO offers the flexibility you need to record, edit, and publish high-quality audio with ease. Hindenburg CEO Chris Mottes chats about: Why he chose the name Hindenburg.What Hindenburg Journalist Pro does where others fail.How Hindenburg has changed and adapted since its early days.Why podcasters should use Hindenburg.What people look forward to from Hindenburg in the near future.

Creating a podcast trailer for your show acts as a taster of what to expect, driving home why people should devote time and subscribe to your show.

Before you start a business podcast, you need to clearly define who your ideal listener is in order to build a show that caters to their specific needs.

Measuring the ROI of your podcast ultimately depends on what your end goal is. Do you want you podcast to generate revenue? Or increase brand awareness?

Why your business needs an audio content strategy.

Sponsor podcasts to spread your message further, engage with the right consumers, and grow your business.

If people aren't listening to your podcast then you're doing something wrong. Fix your episodes, reach more listeners, and build a show that you can be proud of.

Read This If You Want To Start A Podcast is the best podcast book for busy people who want to launch a successful show with zero fuss and minimal hassle. Available on Amazon USA & Amazon UK.

Putting music in your podcast comes with a whole set of rules, and you may need to get a podcast music license to cover yourself.

Captivate your audience in just a couple of seconds by hooking your listeners with the perfect podcast intro.

Discover why podcast RSS feeds are important to important for discoverability and growing your listeners.

Record crystal clear podcast interviews, even if your guest is on the other side of the world.

Find and setup the ideal studio space for your podcast.

Make sure you sound your best. Fix your podcast audio levels so you always sound professional, even when your recordings aren't.

Get to work crafting compelling narratives - like a modern day Shakespeare with a microphone.

Choose the best place to host your shows. From price to storage, decide which platform suits your needs with our comprehensive podcast comparison.

Get your creative juices flowing with 10 podcast ideas worth trying. For newcomers, use these ideas as a good jumping-off point to start your podcast.

Get the best out of your guests, ask the right podcast interview questions to make your shows interesting by preparing in advance.

USB microphones are cheap and easy to use, best suited for newcomers and those on a budget.

The podcast industry is set to drastically change over the coming years - no matter what ultimately ends up happening, one thing is for sure, big changes are on the horizon!

Looking for the best podcast topics to inspire your next episode or in the market for something new to listen to? Here are the top 10 most chosen topics of all time!

In the not too distant past, podcasting was regarded as a self-indulgent hobby for individuals who relish the sound of their own voice - far removed from the world of serious, hard-nosed entrepreneurs. And even today, some people still think of it in that way. But the tide has already turned. The media landscape has evolved dramatically over the past ten years, with businesses and brands proving time and time again that producing a podcast can be an ultra-effective marketing strategy.  Now every business should start a podcast. Explore some of the key benefits of podcasting for businesses.

Podcasts aren't a “Get Rich Quick” scheme, but there are a few ways you can make money podcasting and turn your passion into a profitable business.

Produce a great podcast that wows listeners. Taking time to nail down production gives your show the best possible chance of success.

It's pretty difficult to find accurate up-to-date figures on who earns what in podcasting. For the most part, the information isn’t publically available. It’s only podcasters themselves who truly know how much money they’re bringing in. And they probably won’t be revealing that anytime soon!  Rather than simply guessing who earns what, the best available approximation is Patreon. Not all podcasters use Patreon, but a lot do. So it's safe to assume that the podcasts with the most patrons are among the highest earners out there.

As a podcaster, you devote a ton of time creating great audio for your show. You spend hours in front of the microphone and carefully editing your recordings to make sure episode after episode provides valuable content to your listeners… Every. Single. Week. So it's only natural you want as many listeners as possible to find your podcast and hit play. But expanding your reach can be tricky if you’re using audio alone. Maximise the reach of your podcast by repurposing episodes for other platforms and formats.

Find entertaining and insightful guests for your podcast.  Getting in-demand individuals to agree to be on your show can be tricky, especially when you’re just starting out. So before you rush out and start firing off emails and sending LinkedIn connection requests, it’s important to take a step back and consider your approach.

Show notes come in lots of different styles but essentially, they’re written summaries of your podcast episodes. Think of them as a hub of helpful information that help listeners get to grips with your episodes at a glance. Get to know what they are, why they matter, and how to get them right.

Improve your podcast's audio with microphone techniques designed to make your shows sound professional.

Podcasting is one of the BEST options out there for entrepreneurs and industry thought leaders who are looking to grow their personal brand.  Remember, people don’t buy products, they buy BRANDS. And investors don’t invest in your company. They invest in YOU. So it’s important to let people know who you are and what you stand for.

To know how your show is doing, you need to know which podcast metrics are most important and what they actually represent.

In recent years there’s been an interesting trend emerging: podcasts are getting shorter.

We all make mistakes, but it's how we handle them that matters. Turn your common podcasting mistakes into valuable lessons to make your shows sound professional.

Get your show in front of the right people. Using social media for podcasts, share and grow your audience by choosing the best social platforms. Let us do the hard work. Submit your podcast and we'll promote your show across all our social channels reaching thousands of listeners.

Produce the best content possible by scripting out your shows. Download your script template and follow essential tips on how to structure your shows.

Want to record a podcast, but not sure how? Get to grips with the basics and share your first episode in just a couple of steps.