Lo que está cambiando el podcasting y el marketing digital:-Adobe implementa el uso de IA para separar varios sonidos de un mismo audio.-Spotify potencia la búsqueda de contenido con Google Cloud.-YouTube pone a prueba una nueva herramienta impulsada por IA que clona la voz de estrellas pop.-Descript anuncia tres nuevas herramientas de inteligencia artificial.-Buzzsprout lanza Podroll, una herramienta de recomendación de pódcast.Pódcast recomendadoTengo un plan. Un pódcast semanal de emprendimiento y crecimiento personal presentado por Sergio Beguería y Juan Domínguez.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-El consumo frecuente de audiolibros y pódcast aumentó un 16 % en España en 2023.-Estudio muestra un crecimiento significativo en la escucha de pódcast por parte de oyentes de mayor edad.-La no solución de YouTube para pódcast de IA.-Aseguran que cuantas menos palabras contenga el texto de un anuncio de audio, mayor será su eficacia.-Los Premios Ondas del Podcast abren las inscripciones de su tercera edición.Pódcast recomendadoPara de mamar bebé de luz. Un programa de autoayuda, en el que Daniela Correa, comparte herramientas para que obtengas una vida sin límites.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-WhatsApp anuncia nuevos chats de voz para grupos.-Acast se asocia con Comscore para ofrecerles a sus anunciantes de pódcast la segmentación de audiencias sin cookies.-¿Cómo la IA puede ayudar a los anunciantes a aprovechar las oportunidades de podcasting?-Threads se separa de Instagram y Facebook para poder hacer su debut en Europa.-Meta lanza nuevas herramientas publicitarias de generación de leads.Pódcast recomendadoTecnología y negocios. Un programa en donde Directores de Tecnología, de Innovación y otros líderes de las empresas más grandes en la industria conversan sobre el rol de la tecnología en los negocios.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Después de asistir a la cuarta edición de Podcast Day, los días 26 y 27 de octubre, quedé con ganas de más, así que te voy a contar mi experiencia en Podcast Day. Fue un evento mágico donde compartí con colegas y profesionales de la industria del podcast y del audio. A muchos de ellos ya los conocía en persona y a otros, tuve el gran gusto de conocerlos y ponerles cara y cuerpo. Porque no es lo mismo interactuar a través de la pantalla del portátil que estar allí, con ellos, hablando de lo que más nos gusta: de podcast. Te haré un breve repaso de cuál fue mi experiencia en Podcast Day, desde la organización hasta las ponencias. Y cómo no, del maravilloso cátering. Y es que alrededor de una buena comida se gestan las grandes aventuras y se hacen las buenas amistades. Para que te hagas una idea, uno de los objetivos del evento es hablar acerca de los casos de éxito en el mundo del podcast: “Se trata de formatos ágiles, de exposición o entrevista junto con ronda de preguntas. Tienen como objetivo inspirar a otros creadores, marcas y profesionales y estarán llenos de claves e información relevante para ellos”. Si te gusta Club Mundo Audiolibro, por favor no olvides dejarme 5 estrellas mágicas en iTunes o un Me Gusta en Ivoox y registrarte en www.clubmundoaudiolibro.com para que recibas toda la información que necesitas acerca del audiolibro en español. Muchas gracias por escuchar y ahora sí, voy con el episodio de hoy. Enlaces de interés: Episodio 44 Entrevista a Maribel Riaza Chaparro (Storytel) Episodio 68 Entrevista a Juan Baixeras (Audible) Episodio 118 Entrevista a Luz Rodríguez (Hindenburg) Episodio 130 Entrevista a Bruno Teixidor y Pablo Lara (Modo Noche) Episodio 132 De ficciones sonoras y branded podcast Episodio 133 Entrevista a Marta González (Ficción Sonora Endémico) Podcast Day La sintonía del podcast pertenece a la Biblioteca Sonora de Youtube. Los efectos de sonido pertenecen a sonidosmp3gratis y Freesound La música usada en el podcast pertenece a la Biblioteca Sonora de Youtube.
In today's episode Lois speaks with Katie Selby, paraeducator and advocate, on her experience of growing up with a learning disability. During the conversation we discuss Katie's schooling and college education, how she learned to self-advocate and how she teaches that important skill to the students with whom she now works. We also talk about the book Katie has started writing, that was inspired by her reading of Stutterer Interrupted: The Comedian Who Almost Didn't Happen by Nina G. And, of course, I jump at the chance to learn a little about Katie's adorable rescue dogs, Barney and Fred, who have their own Facebook page. Reach out to Katie at: Instagram: https://instagram.com/collegematerialgirl?igshid=OGQ5ZDc2ODk2ZA== Facebook: https://www.facebook.com/profile.php?id=100047780778306&mibextid=haYZDX Fred and Barney's Facebook Page: https://www.facebook.com/manyadventuresofbarneyandfred?mibextid=ZbWKwL I'd love to hear from you – contact me at Web: https://www.loisstrachan.com/ LinkedIn: www.linkedin.com/in/lstrachan Facebook: https://www.facebook.com/loisstrachanspeaker This episode edited by Craig Strachan using Hindenburg PRO – find out more on Hindenburg.com Credits and music by Charlie Dyasi of Naledi Media.
Lo que está cambiando el podcasting y el marketing digital:-Dan a conocer los cuatro tipos de oyentes de pódcast y sus principales hábitos de consumo.-Del aula al pódcast: una nueva forma de enseñar.-Investigación revela que los invitados en los pódcast son la segunda herramienta de marketing más eficaz.-Amazon prepara el lanzamiento de Olympus, su nuevo modelo de IA generativa.-YouTube actualiza su proceso de reclamaciones de derechos de autor.Pódcast recomendadoNutrición con Matices. Un programa creado por tres nutriólogas en donde conversan sobre nutrición con todos sus matices desde su experiencia y en base a evidencia científica.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
O Zeppelin Luftschiff Gruppe é o mais novo grupo de alegorias da Oktoberfest. Ele busca retratar dois fatos históricos que aconteceram em 1934 e 1936 quando os dirigíveis Graf Zeppelin e Hindenburg atravessaram, respectivamente, os céus de Blumenau. Siga o Blumencast: https://www.instagram.com/blumencast/?hl=pt-br Siga a Mix Blumenau: https://www.instagram.com/mixblumenauoficial/?hl=pt-br Quer associar sua marca ao OktoberCast? Envie um direct!
Lo que está cambiando el podcasting y el marketing digital:-Revelan que el consumo de audio hablado alcanza nuevos máximos.-Spotify renueva su aplicación de TV para facilitar la sintonización de pódcast.-Zaxcom demanda a RØDE por infracción de patente en Estados Unidos.-Conoce a Grok, el robot de IA ‘rebelde' de Elon Musk.-Picsart lanza más de 20 herramientas de IA para acelerar la creación de contenido digital.Pódcast recomendadoAutismo en Positivo. Un espacio para aprender sobre autismo, maternidad, neurociencia y crianza.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
The Rich Zeoli Show- Full Episode (11/10/2023): 3:05pm- November 7th proved to be yet another disappointing election day for Republicans across the country. In Kentucky, Andy Beshear (D) won reelection in his gubernatorial campaign. Republicans in Virginia lost control of the state House—meaning that Democrats now control both chambers of the Virginia legislature. Meanwhile, Ohioans voted in favor of establishing abortion as a state constitutional right. Locally, Republicans in Pennsylvania and New Jersey struggled—with Judge Dan McCaffery defeating Judge Carolyn Carluccio to win a seat on Pennsylvania's Supreme Court. How can Republicans change course moving forward? Removing Ronna Romney McDaniel from her position as Republican Party Chairwoman, reaching out to younger voters via TikTok, and expanding the conservative vote by embracing mail-in ballots and taking advantage of early voting. 3:10pm- Jersey Freedom, a political organization, spent tens-of-thousands of dollars backing third party candidates in hopes of diluting the Republican vote in New Jersey's November 7th election. The ad campaign even included endorsements for candidates that have withdrawn from their races. In response, New Jersey Republican Party sued—alleging that the organization has violated campaign finance reporting laws by shielding donor information. Last week, “Superior Court Judge Michael Blee said that Jersey Freedom may make no further expenditures in New Jersey, but acknowledged that with Election Day just five days away, his decision might be too late to matter,” according to a report from David Wildstein of The New Jersey Globe. How many votes did these candidates receive? And what was the impact on the final election results? You can read more here: https://newjerseyglobe.com/legislature/n-j-judge-freezes-bank-account-of-dark-money-group-backing-fake-candidate-bars-them-from-further-voter-communications/ 3:15pm- Congressman Jeff Van Drew (R-NJ) is urging the United States government to create an expedited, lawful pathway toward refuge for people of Jewish faith who are being persecuted globally in the aftermath of the October 7th Hamas-led terror attacks on Israeli citizens. In a statement, Rep. Van Drew explained: “The Biden administration must step up and offer refuge to Jews across the world who fear for their lives and require immediate temporary relocation by providing expedited entry into the United States. Our nation has always stood as a beacon of hope to those who are persecuted, and we must stand strong on our foundational principles by providing unwavering support for Jewish communities across the world.” You can read his full statement here: https://vandrew.house.gov/news/documentsingle.aspx?DocumentID=594 3:30pm- According to a report from The New York Times, “F.B.I. agents seized Mayor Eric Adams's electronic devices early this week in what appeared to be a dramatic escalation of a federal corruption investigation into whether his 2021 campaign conspired with the Turkish government and others to funnel money into its coffers… The agents approached the mayor on the street and asked his security detail to step away, one of the people said. They climbed into his S.U.V. with him and, pursuant to a court-authorized warrant, took his devices.” You can read the full report from William K. Rashbaum, Dana Rubinstein, and Michael Rothfeld here: https://www.nytimes.com/2023/11/10/nyregion/adams-fbi-investigation-phones.html?searchResultPosition=1 3:45pm- Ryan Manion—Author of the book, “The Knock at the Door: Three Gold Star Families Bonded by Grief and Purpose”— joins The Rich Zeoli Show to discuss Veterans Day and her work serving as the Chief Executive Officer of the Travis Manion Foundation. Learn more about the Travis Manion Foundation here: https://www.travismanion.org 4:05pm- U.S. Army Veteran Jim Webb joins The Rich Zeoli Show to discuss his fascinating life—seeing the Hindenburg fly over West Philadelphia in 1937, living through World War II, building Piasecki Helicopters, and serving as a member of the United States Army in The Korean War. 4:30pm- Dr. Victoria Coates— Former Deputy National Security Advisor & the Vice President of the Davis Institute for National Security and Foreign Policy at The Heritage Foundation—joins The Rich Zeoli Show to discuss the over one-thousand officials in the U.S. Agency for International Development (USAID) signing an open letter calling for President Joe Biden to force Israel into a ceasefire with Hamas. Will President Biden remain strong and continue to support Israel? During the conversation, Dr. Coates reveals that hate for Israel has become so systemic on elite college campuses that she was forced to travel with armed security while speaking at Princeton University last week. Dr. Coates is the author of “David's Sling: A History of Democracy in Ten Works of Art.” You can find her book here: https://www.amazon.com/Davids-Sling-History-Democracy-Works/dp/1594037213 5:05pm- Dr. Wilfred Reilly—Professor of Political Science at Kentucky State University & Author of “Lies My Liberal Teacher Told Me”—joins The Rich Zeoli Show to discuss Disney's newest superhero movie, “The Marvels,” which is being called the worst film in the Marvel Cinematic Universe. Plus, there is a new attempt to cancel YouTuber Mr. Beast…for building 100 wells across Africa providing an estimated half-million people with clean water? How is that offensive to anyone? You can pre-order Dr. Reilly's upcoming book here: https://www.amazon.com/Lies-My-Liberal-Teacher-Told/dp/0063265974 5:40pm- Earlier this week, Douglas Murray sat down for a long-form interview with Tucker Carlson in a video posted to X. Libby Emmons of The Post Millennial writes, “Twitter user Douglass Mackey [has been] sentenced to 7 months in prison after being found guilty of election interference for making memes disparaging Hillary Clinton.” She notes, “[t]here was no evidence to suggest that any voter attempted to cast their ballot via text in response to Mackey's meme.” How could any court criminally punish satirical speech on social media? Could the U.S. Supreme Court ultimately end up hearing this freedom of speech case? You can read more here: https://thepostmillennial.com/breaking-twitter-user-douglass-mackey-sentenced-to-7-months-in-prison-after-being-found-guilty-of-election-interference-for-making-memes-disparaging-hillary-clinton?utm_campaign=64483 5:45pm- Kelly Garrity of Politico writes that the Minnesota Supreme Court “dismissed a lawsuit that would bar [Donald] Trump from the primary ballot under a provision of the 14th Amendment that bars people from holding public office if they “engaged in insurrection or rebellion.'” However, Garrity warns that the “court did not explicitly address whether Trump's role in the activities surrounding the events of Jan. 6, 2021, disqualified him” from being placed on a general election ballot. You can read the full article here: https://www.politico.com/news/2023/11/08/minnesota-supreme-court-trump-ballot-00126210 6:05pm- According to a report from The New York Times, “F.B.I. agents seized Mayor Eric Adams's electronic devices early this week in what appeared to be a dramatic escalation of a federal corruption investigation into whether his 2021 campaign conspired with the Turkish government and others to funnel money into its coffers… The agents approached the mayor on the street and asked his security detail to step away, one of the people said. They climbed into his S.U.V. with him and, pursuant to a court-authorized warrant, took his devices.” You can read the full report from William K. Rashbaum, Dana Rubinstein, and Michael Rothfeld here: https://www.nytimes.com/2023/11/10/nyregion/adams-fbi-investigation-phones.html?searchResultPosition=1 6:35pm- Drew Thomas Allen— Vice President of Client Development at Publius PR—joins The Rich Zeoli Show to discuss his new book, “America's Last Stand: Will You Vote to Save Or Destroy America in 2024?” You learn more about the book here: https://www.amazon.com/Americas-Last-Stand-Destroy-America/dp/B0CLV2P3M6
The Rich Zeoli Show- Hour 2: U.S. Army Veteran Jim Webb joins The Rich Zeoli Show to discuss his fascinating life—seeing the Hindenburg fly over West Philadelphia in 1937, living through World War II, building Piasecki Helicopters, and serving as a member of the United States Army in The Korean War. Dr. Victoria Coates— Former Deputy National Security Advisor & the Vice President of the Davis Institute for National Security and Foreign Policy at The Heritage Foundation—joins The Rich Zeoli Show to discuss the over one-thousand officials in the U.S. Agency for International Development (USAID) signing an open letter calling for President Joe Biden to force Israel into a ceasefire with Hamas. Will President Biden remain strong and continue to support Israel? During the conversation, Dr. Coates reveals that hate for Israel has become so systemic on elite college campuses that she was forced to travel with armed security while speaking at Princeton University last week. Dr. Coates is the author of “David's Sling: A History of Democracy in Ten Works of Art.” You can find her book here: https://www.amazon.com/Davids-Sling-History-Democracy-Works/dp/1594037213
Lo que está cambiando el podcasting y el marketing digital:-Se realiza exitosamente en México, Podcon MX.-Revelan los finalistas de los IAB MIXX AWARDS Colombia 2023.-Encuesta de Spotify revela cuando es el mejor momento para promocionar contenido-SiriusXM anuncia una serie de cambios en su aplicación.-OpenAI presenta GPT-4 Turbo, mejoras de plataforma y precios reducidos.Pódcast recomendadoLa aventura de viajar. Un programa que ofrece información sobre los mejores destinos, consejos prácticos y diferentes formas de viajar por el mundo.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Alberta Premier Danielle Smith announced yesterday that the province is planning to radically restructure its healthcare system. Rarely can one event kill off an entire industry, but that's exactly what happened to airship travel when the LZ 129 Hindenburg burst into flames above New Jersey in 1937. Whether you're at a family get-together or surfing online, politics can be a dicey topic to explore. Celebrating something? Let us know here: https://thepeak.typeform.com/to/MNdYA3TO
Lo que está cambiando el podcasting y el marketing digital:-Pepsi apuesta por los pódcast para llegar a la Generación Z.-Investigan a qué se debe el auge de los pódcast de cadenas de supermercados y comida rápida.-Podimo utiliza publicidad tradicional para potenciar el consumo de pódcast.-Joe Rogan explora nuevas opciones, a medida que su contrato de podcasting con Spotify está a punto de expirar.-Revelan que la mayoría de las canciones en Spotify no obtendrán regalías.Pódcast recomendadoCaramelos. Un pódcast semanal que aborda todo tipo de temas con el objetivo de dejar una enseñanza o reflexión.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-¿Qué tan preocupadas están las personas por la clonación de voz y los deepfakes?-El pódcast ´3 Generaciones´ se sitúa en el ranking 45 de toda España.-Aseguran que las marcas corren pocos riesgos con los anuncios de pódcast.-La plataforma de publicidad de pódcast, Ossa, crea un programa para podcasters.-Presonus lanza “Metro” para revolucionar la mezcla remota para profesionales del audio.Pódcast recomendadoBARBIE, Tú puedes ser lo que Quieras Ser. Un videopodcast que aborda temáticas como empoderamiento femenino a través de entrevistas a grandes personalidades latinoamericanas.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Futuri lanza Futuri AudioAI, la evolución ampliada y renombrada de su revolucionario RadioGPT.-¿Los pódcast han alcanzado su punto máximo?-Aseguran que el futuro de la Inteligencia Artificial es ahora-Audio Hijack se actualiza para ofrecer la opción de transcripción de audio.-Meta agrega nuevas herramientas para creadores de Reels e incentivos basados en el alcance.Pódcast recomendadoEl Contador de Películas. Un programa semanal sobre cine y series que explora todo lo que ocurre frente y detrás de la pantalla.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Presentan “GUADAPOD”, la primera jornada de pódcast narrativos en Guadalajara, España.-¿Es el podcasting un canal de marketing crucial en la actualidad?-Capitol AI lanza una herramienta de IA generativa para narración e investigación.-Aseguran que Google continúa invirtiendo en más ofertas de AI.-Libsyn revela que el precio promedio pagado por un anuncio de pódcast bajó ligeramente durante septiembre.Pódcast recomendadoSexópolis. Programa informativo y entretenido que trata temas relacionados con la sexualidad, el amor y la pareja. ¡Sin censura! Conducido por Paulina Millán y Jon Altamirano.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-La BBC Sounds publicó los datos de consumo del tercer trimestre de 2023.-¿Por qué The Economist ha puesto sus pódcast detrás de un muro de pago?-¿Las descargas de pódcast están disminuyendo debido a iOS 17?-Encuesta revela que la mayoría de los especialistas en marketing planean aumentar las inversiones para desarrollar sus marcas.-Aseguran que la IA aún no es capaz de reemplazar puestos de trabajo en marketing.Pódcast recomendadoLas chicas del Cadillac. Un road trip sonoro, guiado por Raquel Elices y María Canet, en el que un invitado tiene 60 minutos para responder las preguntas a las que solo la música puede dar respuesta.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Amazon lanza anuncios de audio interactivos en Estados Unidos.-Detail lanza grabaciones de pódcast multicámara para iOs.-Mindshare descubre que los anuncios de audio provocan niveles más altos de intensidad emocional.-¿Cómo influye el papel de los pódcast en la educación médica?-Threads versus X (Twitter).Pódcast recomendadoHoróscopos de la semana. Un programa semanal, conducido por la astróloga, tarotista y psicóloga, Alina Rubi. Descubre qué te deparan los signos cada semana con este pódcast.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-YouTube agrega la opción de “Introducir feed RSS”.-¿Por qué Wendy's ha lanzado un pódcast sobre los horrores de las hamburguesas?-Spotify lanza la lista de verificación para 2023.-Meta eliminará las salas en grupos de Facebook.-El jefe de la ONU crea un grupo consultivo sobre inteligencia artificial.Pódcast recomendadoUn podcast de salud. Este es el espacio sonoro del Hospital Reina Sofía. Cada capítulo ofrece información de interés dirigida a la población general, pacientes y profesionales.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-¿Cuántos anuncios es el número correcto que debe tener una pausa publicitaria?-La cuarta edición de Podcast Days se celebró por todo lo alto.-Descubren que el mundo de los pódcast para niños está en auge.-La creación de marca representa ahora el 61 % de la publicidad en pódcast.-Descript lanza nuevas herramientas impulsadas con IA.Pódcast recomendadoLa moda es más fuerte que todo. Un espacio en el que Pilar Castaño conversa con todo tipo de personalidades para que a través de su historia descubrir la moda.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Sonoro, una empresa con una estrategia diferente, ha recaudado 12,5 millones de dólares en financiación desde sus inicios.-Cómo Wondery llevó el estilo de la televisión al podcasting.-Afirman que Spotify tiene un enfoque nuevo y ‘eficiente' para el podcasting.-El podcasting alcanza nuevos máximos, mientras la radio AM/FM se mantiene estable.-Afirman que la publicidad en pódcast es la nueva forma para que los autónomos lleguen a los clientes.Pódcast recomendadoSin filtro podcast. Un espacio en el que a través de pequeñas pláticas su presentadora ofrece consejos sobre todo tipo de temas.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Estudio examina el poder infrautilizado del audio digital.-Lanzan nueva plataforma digital para dramas de audio independientes.-‘Titania', la ficción sonora de Podium Podcast y Santander, recibió el Premio Ondas al Mejor Pódcast.-Radio Ambulante anuncia un nuevo encuentro.-Abuela centenaria gana un concurso de pódcast.Pódcast recomendadoDosis diaria roka. Un pódcast diario cuya misión es rescatar los valores de la sociedad, especialmente de la juventud, a través de la palabra.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Podcast Radio descubre que el 81 % de los encuestados escucharían una estación de radio que transmita contenido de podcasting seleccionado.-Spotify alcanza 226 millones de suscriptores de pago durante el tercer trimestre.-Podbam revela los pódcast más buscados de 2023.-La industria del pódcast está madurando en España.-Audacy insta a los anunciantes a “subir de nivel” sus inversiones en audio.Pódcast recomendadoParticipantes para un delirio. Un espacio en el que cada semana Coco Dávez, conversa con personas a las que admira y pertenecen a diferentes campos artísticos.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
In today's episode Lois speaks with the co-founders of Smergos, Nicole Vergos and Nick Smit, about their organisation and the work they do enabling disability employment. During the conversation we discuss: • The founding of Smergos • How they became involved in the disability employment space, • The challenges facing disabled people seeking employment and the employers themselves, • The work that Smergos does • Advice for disabled persons seeking employment. Reach out to Smergos at: Web: www.smergos.com LinkedIn: https://www.facebook.com/Smergos Facebook: https://www.facebook.com/Smergos Instagram: @Smergos e-mail: firstname.lastname@example.org or email@example.com I'd love to hear from you – contact me at Web: https://www.loisstrachan.com/ LinkedIn: www.linkedin.com/in/lstrachan Facebook: https://www.facebook.com/loisstrachanspeaker This episode edited by Craig Strachan using Hindenburg PRO – find out more on Hindenburg.com Credits and music by Charlie Dyasi of Naledi Media.
Lo que está cambiando el podcasting y el marketing digital:-Aseguran que Podcast Days es un espacio lleno de oportunidades en el mundo del podcasting.-TikTok está experimentando con videos de 15 minutos.-¿Está Threads perdiendo fuerza?-¿Cómo ha impactado la IA en la gestión de redes sociales?-reVolver Podcasts lanza “Intriga Fatal”, la última incorporación al género de las novelas de audio.Pódcast recomendado‘De eso no se habla‘. Dirigido por la periodista y documentalista Isabel Cadenas Cañón, tras una exitosa primera temporada, llega una nueva con episodios cada domingo. Su popularidad se debe a que es un pódcast que aborda temas que muy pocos se atreven a hacerlo.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
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The title above does not do justice to today's guest, Alex Achten. Alex is from Kansas City where he grew up. After college he spent time in Texas where he worked as a news reporter for several years. We talk quite a bit about news reporting and what makes a good reporter. As Alex explains, he finally felt that the stress of the reporting job caused him to want to go more into the communications and public relations aspects of media and media relations. His parents had moved to San Diego several years ago and so Alex decided to moved to San Diego as well. He joined the staff of the national nonprofit agency, Identity Theft Resource Center, where he directs media relations. Alex tells us some about identity theft although he says he is not an expert. Even so, he has some excellent ideas about identity protection he passes along. I asked him about his college minor in Leadership Studies and a certificate he recently earned in “Coaching as a Leadership Tool.” As you will hear, he is quite passionate about this topic and offers some great ideas about good leaders and quality leadership. In all, no doubt that Alex is quite an unstoppable person. I am sure you will see why by the end of our conversation. About the Guest: Alex Achten is the Director of Communications & Media Relations for the Identity Theft Resource Center. Alex oversees the Communications Department of the ITRC and all of the company's Communications initiatives. He specializes in public relations and media relations. At the ITRC, Alex has helped secure media coverage with programs like CBS This Morning, NBC Nightly News, CNBC's American Greed, NPR, The New York Times, The Washington Post and Red Table Talk, and many others. Previously, Alex was a TV Reporter at KAUZ-TV News Channel 6 in Wichita Falls, Texas. While at News Channel 6, Alex covered the political beat and interviewed Governor Greg Abbott, Lieutenant Governor Dan Patrick, U.S. Congressman Pat Fallon, former U.S. Congressman Mac Thornberry, and many others. He also worked the city beat and covered breaking news ranging from plane crashes and fires to shootings and stabbings. Alex is a graduate of Kansas State University, where he earned his Bachelor of Science with a Major in Broadcast Journalism and a Minor in Leadership Studies. While at K-State, Alex was involved with Channel 8 News, The Collegian, and The Wildcat 91.9. Alex won First Place in the Kansas Association of Broadcasters Student Awards for Complete Sports Feature and Sportscast, as well as Honorable Mention for Entertainment Programming and DJ Personality. His radio show was also a finalist in the South Central Competition for Audio Talent. Alex recently completed and received a certificate for his participation in Fieldstone Leadership Network's Course titled “Coaching as a Leadership Tool.” His passion for leadership dates back to his involvement in Student Leadership Institute in high school. He has taken part in numerous leadership projects, most notably a service project that consisted of gathering and manipulating data to figure out better and more efficient ways of advertising for the Flint Hills Discovery Center in Manhattan, Kansas. Alex was born and raised in Kansas City and is a huge Chiefs and Royals fan! There is a good chance you will find him in San Diego wearing either blue, red, or purple! Ways to connect with Alex: Alex Achten LinkedIn: https://www.linkedin.com/in/alex-achten-27a9002b/ Alex Achten Twitter: @Alex_ITRC https://twitter.com/Alex_ITRC Alex Achten Facebook: @Alex-Achten-Identity-Theft-Resource-Center https://www.facebook.com/people/Alex-Achten-Identity-Theft-Resource-Center About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson ** 01:21 Well, hi, yep, it is Mike Hingson Once again, and welcome to another episode of unstoppable mindset. Today, we get to chat with Alex Achten and Alex and I have had some wonderful discussions ahead of this podcast and just to help you out and get you hungry. Since he spent a lot of his life in Kansas, we talk about ribs and shrimp. And we're now both very hungry, but we are going to resist on the podcast we're going to just chat and not eat in front of all of you. And we we do have the willpower at least for one episode to resist. Alex, welcome to unstoppable mindset. Alex Achten ** 02:02 Thank you I'm so so happy to be here and appreciate the the invite to be on. And I have to say saying no to ribs as someone from Kansas City that that's just wrong. Like I you know, I should not be saying no to ribs or rib talk or anything barbecue related or shrimp related. But here I am saying let's talk about something more important. So people listening to this against that. You might say Alex, what are you doing? Why are you giving up an opportunity to talk about ribs? But But hey, you know, you mentioned it we talked a lot about in our political. Michael Hingson ** 02:38 I want to say that we're going to talk about something more important what we're going to talk about something else. But we could always talk about ribs, you know that's Alex Achten ** 02:44 true. Ribs is an evergreen topic. You can talk about a whenever, wherever, Michael Hingson ** 02:48 right? And eat them wherever and whenever you can just to say, Alex Achten ** 02:54 just don't wear a white shirt. Like I'm like, I'm Michael Hingson ** 02:56 right now. Right? Yeah, we're at least wear a bib. Yes, I've Alex Achten ** 03:00 been at the minimum. Yeah, federal. Well, I Michael Hingson ** 03:03 really am glad you're here. We had a fun time when we chatted last time. So why don't we start by maybe you telling me a little bit about you growing up and a younger Alex and all that kind of stuff? Alex Achten ** 03:15 Yeah, absolutely. So I started I suppose I told you. I grew up in Kansas City. That's where I was born and raised. That's where my roots are. That is, that's where a lot of my family is. And and it's still home. You know, it is absolutely still home at my core. But yeah, that's where it that's where I grew up. I went to Kansas State University. So I am a Wildcat. Through and Through. I graduated there in 2015. I got a Bachelors of Science and I majored in broadcast journalism, and I minored in Leadership Studies and and from there, I went and pursued a TV career. And I went down to Texas, and was a TV reporter and multimedia journalist for about three to three and a half years down at KU Zee TV NewsChannel, six, and had a really good time there did a lot of a lot of interesting, interesting things that you wouldn't get to do it. Many other jobs, covered tons of different stories there. But even after three, three and a half years, I made the decision that I wanted to get into communications and public relations and also wanted to have the opportunity to get closer to home. And as I told you, in the past, my parents actually moved to San Diego in 2011, which is when I went to Kansas State so they had been there for a while I come out here and I knew I loved it. And I knew that ultimately, you know with my brother in Los Angeles as well, you know, it gave me an opportunity to get closer to home. So I went ahead and moved out here and I was able to land a job with the identity that The Resource Center where I'm at now and I've been here for four years working in communications and public relations. I'm our Director of Communications and Media Relations at the identity theft Resource Center now, and it's just really worked out. It's been a it's been a great, a great experience and opportunity for me. So that is kind of be in a nutshell on my background. But again, my roots, my roots are in Kansas. That's there's no doubt about that. But, but you know, you can't be living in America's Finest City there. Michael Hingson ** 05:33 Well, having lived in Vista for six years, I can very well appreciate what you're saying. And we love the San Diego area. I still think it's the best weather in the country. Alex Achten ** 05:44 I will not debate you on that. I will not debate you on I was telling I literally like the 10 day forecast for the next 10 days it is sunny and either 7374 75 or 76. That 10 day so yeah, doesn't get much better than that. It does it. Michael Hingson ** 06:00 Next Friday, I fly to the National Federation of the Blind Convention, which this year is in Houston. Oh, one that's gonna weather Yeah, well be nice and toasty. That'll be nice and toasty there. You're wearing your clothes. Yeah, there is something to be said for air conditioning. Alex Achten ** 06:22 But I've been down there to the Michael Hingson ** 06:24 humidity in Houston is no fun either. been there before. That's okay. I can cope. Well. So when you were a news broadcaster, that must have been pretty interesting. Did you find it interesting and fun. And you must have introduced interviewed lots of people like the governor of Texas and people like that. Did you get a chance to talk to people like that? Alex Achten ** 06:46 Absolutely. I did. I did interview the governor of Texas, Greg Abbott, three or four different times, in my stint there at Channel six. And I actually worked the political beat. So I interviewed a lot of political figures in the state of Texas. So I interviewed Governor Greg Abbott, Lieutenant Governor Dan Patrick. I also interviewed Beto O'Rourke a handful of times when I was there, and then pat Fallon, who is in the he is in the US House. Now. I interviewed him a handful of times, former congressman Mac Thornberry was was one of them. So a lot of a lot of political figures. I interviewed in my time there and I also had the, the city beat so that actual Wichita Falls that he beat. So I've covered all the the government related things going on in the city of Wichita Falls. And, you know, really what was kind of the, the wildcard was was really the breaking news that you've covered. I think, you know, I think every reporter will tell you that's one of the probably one of the most exciting parts of the job is the breaking news that you cover. And unfortunately, you know, not not all breaking news is good news. But as a reporter, you know, that's that's, that's what you go to school for, you know, you go to school for opportunities to be able to tell the public, you know, do your service tell the public what is going on and, and while it is something that you know, a lot of it is stuff you never want to see happen. You want to do to the best your ability, and it is a thrill to be in a situation now it can be a moment, don't get me wrong, it is emotionally draining. It is physically draining, mentally draining, it is draining in every sense of that word, but but your passion, your passion is what drives drives you and I tell everybody you know what my passion and my core is journalist I'm a I'm a I'm a journalist, at my core, even though I work in public relations, and Media Relations and Communications now and I love it. At my core, I'm a journalist and I am telling story. So in Wichita Falls, you know, I was able to, to cover so many stories that impacted my life in so many different ways and stories they'll carry with me forever. And I met people that I will remember and carry with me forever. You know, you talk with so many people every single day. When you when you're doing so many different stories and you hear so many stories from so many different people. It is just a very rewarding job and it can be very exhausting job. So it was it was something that again, I covered everything from you know, amazing story. I covered one guy who had like, multiple heart surgeries, didn't know if he was going to live and then he ended up a few months later being able to come out and ride in the Hunterdon hell bike race, which is a really really popular bike race Wichita County. I got to interview him. That was a great story. I got to do stories like that I got to ride To be 25 Bomber for one particular story, which was something that was actually really near and dear to my heart because my grandma was actually a Rosie the Riveter. So that was really, really cool opportunity for me. But on the flip side of that, you know, I covered a handful of stories and breaking news that didn't end well, that things that you won't forget. And, you know, those are the things that stick with you. But you know, I know, as a reporter, something that I was passionate about was telling these people, some of these people that may have been gone too soon telling their story, and telling their story in a way that that really highlighted them and showed them in the best light possible, so people could really get to know who they were in some of the tragic events that happen. And so that was something I took very seriously. And those are some of the things that I'll definitely remember. So, again, I could go on for days, about everything I got in that, in that in that role. But ultimately, what it just came down to was, it was a position where sustainability, you know, I just didn't think it was something that I could sustain long term going through that, again, that that mental, emotional, psychological, physical strain, needed some better work, some better work life balance, that was something that was really important. And then look, you know, I'm honest with people about it, you know, TV reporters, it's not the biggest salary in the world. It's not a and, you know, you also got to worry about you being able to support yourself financially. So you know, that's another piece of it, too. And again, not that you don't make a livable wage. But that, you know, I know a ton of people who have made the jump to communications PR for that reason, as well. So, but don't get it all. Michael Hingson ** 11:47 As a speaker. I know that when I go somewhere to speak, from the time the airplane lands until I take off, I have to be on. Oh, yeah. And so I appreciate what you're saying about the whole emotional aspect of it, then sometimes you go on well, I went, I've gone to places where it was very interesting. And certainly the the tenor and tone of people and some of their views. Were not the views that I had. But I can't ever let that get in the way. And I'm there to do something. And I'm there to inspire. And I learn as much as I can about how to inspire every audience when I go. So it is different for different kinds of audiences. And for you, it must have been a challenge. I mean, going from beta O'Rourke to Greg Abbott, talk about two different ends of the spectrum. And that kind of thing has to be a real challenge for you, as a reporter, and if you are working to represent the story and talk to the people, then you have to do it without getting emotionally involved in and letting your biases and show on show and that has to be emotionally draining Alex Achten ** 13:01 it 100% It absolutely is emotionally draining. I don't think people understand, understand how many aspects of that job, are emotionally draining. And, you know, not just that, but there's, you know, there's a lot of people out there that, that don't love what you do, and that, that you have to deal with when you're on the public as well. And unfortunately, I have stories about things that have happened to me, just trying to do stories and cover stories. And unfortunately, too many reporters do have stories like that. And it just kind of comes with the territory. But you're right, getting back to what you were saying, working that political beat in particular. When you're covering, you know, politicians from these, you know, complete opposite sides of the spectrum. You do, you have to let your biases, you have to leave your rises at the door, and you have to come in and you have to do your job, which is strictly to report, report what this person is saying, and then report what the other person is saying. And then you let the viewer come to the conclusion of whatever conclusion they're going to come to but your job is to report the facts. Your job is not to apply any, you know, any sort of speculation or any sort of any sort of leanings one way or the other. There's just something that you can't do. And I think I always told people that I thought the ultimate compliment was not when a when a when a politician told me that I did a good story. It was when they told me that I did a fair story, that that was what I really took as the ultimate cost. Because if I did a fair story, it meant they respected what I did, but you know, understood that, you know, I was tough, you know, and but I was but I wasn't disrespectful. You know, I did, I did my job. And so that was really kind of what I strive for in that in that position. So that was one piece that was really important. And then as you mentioned when you're getting a lot of these other stories that are emotional like Again, you know, I, you know, one story, did a touched on a girl who unfortunately was murdered walking home from school and her friend was with her and shot as well. And that was a story that really captivated kind of the way it happened really captivated the entire community. And it was really hard to leave your emotions out, you know, at the door on this particular piece, he was only 14 years old. It was a really sad backstory to it. And I was reported it was live on the scene, I was the reporter that was at her memorial, and I was the reporter that was speaking with her family, and that was just super emotionally draining. And there's multiple times stories like this, where you're trying to talk about someone's life. And you're also trying to report about the breaking news that might be happening, and maybe also about that trial, you know, I was part of the trial coverage do? How do you leave your emotions out of that when there's so much heavy emotion in it. But you have to find a way to leave it at the door. And that is really difficult to do, and it takes a toll on you. But you have to do it to be able to do the job to the best of your ability Michael Hingson ** 16:07 I listened to from a standpoint of collecting old radio shows some interesting news reports through the years, I think the probably one of the most dramatic ones is when the Hindenburg exploded, and there was one reporter on the scene everybody else had left because it was late coming in. And he was there reported the whole thing herb Morrison did and did an incredible job. Although his emotions came through some there was no way not to. But yeah, but the point is that he was able to report the whole thing. And even through the emotion, he reported everything. I've heard reports, because I was alive then about JFK getting shot. And I heard the Columbia challenger or the Columbia space shuttle thing. And, you know, other things. What amazes me today is how many people when we see some reporters reporting on stories, and clearly being very bias and not just reporting, which we see a lot, and to all too many people won't hold them accountable and say that's not your job, your job is to report the news. And it's really scary. And so unfortunate that we see all too often today where people don't leave their biases at the door. And they portray things as facts that aren't. And that's too that's too bad too, because that gives the whole industry a very bad name. Alex Achten ** 17:43 Exactly. You nailed it right there. At the end, it gives the industry a bad name. And it really damages the credibility of good reporters and a majority. And we say this best so many different fields of work, but you know, there's always a few bad apples that seemed it can ruin it for everybody. And in the news, everybody sees what to do. So if those few bad apples are going to be directly seen what what they're doing, and I used to tell some of the new reporters that came in, that I would train, you know, don't you know, don't take, you can't take some of this, you know, stuff that you're going to hear some stuff you're going to encounter, you can't take it too hard. You can't take it too personal. Yeah. And you can't you have to let it go if you have a bad day, because the reality of the fact, you know, the reality is, when you have a bad day, unfortunately, everybody's gonna see it, because you're on TV every day. And, you know, people aren't gonna see my bad days. Now, you know, when I'm when I'm working at the CRC, but they did when I was on TV, and there was no way to get around that and it's in the public eye. But you have to find a way to let that go. Getting to these kind of these bad apples that really kind of paint media in a bad light. It's the same thing, you know, they're being seen. And then, you know, people think, well, that's what all journalists and all media are like, and I think that's what's most disappointing to me is that there are so many good journalists out there, and they get overshadowed by some bad apples that ruin it. And I'm very clear with people that, you know, those that are inserting their opinions into things. That's not news. I mean, that that is entertainment programs and entertainment. Right? That is entertainment, that is not news. Entertainment, but no, I agree. And I've had people come up to me and say, you know, well, you know, I don't watch the news because of this person. And I think that's not like I don't even consider that a news program, whatever. They whatever. They came to me, and I'll tell them, you know, some of some of the some of the places that I think do have good news, but again, I you know, I got to know a ton of reporters when I worked in the industry. I know a ton now for my current role and working in media relations. And again, there's just so many good reporters out there. Air. And you know, I will say that the line, it's thinner now than it's been in a long time with within certain opinion in the news. And that is kind of a, you know, scary thing a little bit. But, you know, when you, you know, they teach you these things in school, how to handle these situations, and there's a lot of really good reporters who do good work. And it's hard work work that requires tons of research and education, and being able to be impartial and ask good questions. And not even just that, you have to, after you ask the question, do you have to tell the story and you have to be a good storyteller. There's so many pieces of that. And there's so many good reporters that doing that, and getting messages out that needed need to get out there. But unfortunately, not enough people. Read the news, watch the news, hear the news, because they just associate some of those bad apples in the opinion with it. So it's disappointing to hear kind of that misconception. And again, I, as a former reporter, I will obviously stand up for many reporters, and believing that it is it is still a good industry. But I will admit at the same time that there are some some some bad apples out there. But I definitely encourage people to if you hear opinion, you see opinion, there is a differentiator between what I would consider news and entertainment program. Yeah, Michael Hingson ** 21:22 yeah. Well, for me, I was so impressed, watching a lot of the news once I got home on September 11, having gotten on at the tower and all that, but people like Aaron Brown on CNN, who all day stayed and covered it. Of course, they were across the river. I think he was in New Jersey, I believe, but he, he did the reporting for hours and hours. And I finally got to meet him. And just anyone who could do that, and Peter Jennings did the same thing on ABC, and just being able to do that. And I think with Peter Jennings Finally, there was some emotion, but but still ropey, how can there not be on the next Monday? Dan, rather, was interviewed on Letterman, and and he broke up on the Letterman Show. And yeah, how could you not and why shouldn't you? Yeah, because you're doing Yeah, they're human, they should you be able to react? Alex Achten ** 22:26 Exactly. I, you know, I, I, I haven't met a reporter that hasn't had a broker who has not had a breakdown, I'll be honest and honest, I, every single reporter that I've worked with had a breakdown at one point or another, I've had breakdowns before as a reporter. It's going to happen, it comes with the territory. And when you're covering something like, like, September 11, I can't even imagine how difficult that had to be. And again, you're only human, you only can take so much. And, and that that is just a incredibly tough job to do. But I'm glad that you mentioned that is because that's that's a great example, and a perfect example. But you know, I think that you mentioned in there human. I mean, I think that that is kind of when I would remind people of you know, these reports are human. And, you know, they they're out here trying to do the best job that they can. Yeah, sure, there are again, there are some bad apples out there. And they're gonna, you know, you know, you need to be able to decipher news from non news. That's deaf, right thing. But But I again, I think that there's just a lot of lack of respect for for some media out there. And I don't think people understand how hard they work and what they go through. And so, you know, hopefully, that's something that, you know, I've been an advocate, again, that a lot for a long time, I'll continue to advocate for that. Because it's like I said, I'm a journalist at my core. Those are my people always advocate for them. But, but just again, you know, you're human, you will and go through so much. And I can't even imagine what it was like this 911 coverage, but I will say I have watched, I have gone back again, news junkie, I've just pronounced surprised anybody. I've gone back and watched to the coverage, one of the coverage from September 11. And it was, it was some very, very good coverage that day. Michael Hingson ** 24:14 There was some some really good coverage that day. And it was very amazing that people held it together as much as they did. And it's a testimony to them and to their character that they did and they didn't go off and try to go off on deal with diatribes and lecturing people and so on but reported the business which is what they should have done. Alex Achten ** 24:34 Exactly. And I'll say just one thing with that, too, that's so hard because you don't know they didn't know initially what was going on? No, and you have to have essentially wall to wall coverage of what's going on and you have to fill that time was something so you have to fill it and it's hard not to go to those places on well, they could have been this or it could have been that right it's that is that is so hard when you don't have a script, there's there's not a playbook for that. There's not there's not a playbook for that. That is so hard. You're going wall to wall all day long covering this event where you're learning what's going on. But you don't fully know, I mean that there's no job more difficult. Michael Hingson ** 25:13 And one of the things that I realized pretty early on, and I'm not sure it was said, as much as it should have been, is that this was not an attack by Islam, this was attacked by a fringe group that wanted to have their way. But that's not the representation of the Muslim church. Yeah. And and I think that not nearly enough people understood that. And again, it's all too often that we, as the public haven't learned to step back and truly analyze, we listen, and we hear somebody, Oh, I agree with that. And then we just go on, and we don't analyze for ourselves. And we really need to do that. I'm not a great fan of Fox, but I watch Fox to hear what they say, as long as I can, can take it, and then I will go back and listen to other news, but I do like to watch a variety of different kinds of newscasts. And I could also go off and say things like, watching the BBC, or news from Europe and so on is really fascinating, because the way they report a lot of stuff is totally different, compelling way we do it here. And there's a lot of value in what they do. Alex Achten ** 26:29 Oh, yeah, absolutely. Did you write I would encourage someone go go watch a BBC broadcast and see what the way that it did. It is much different than the way than the way and that's not a bad thing. No, no, not a bad thing at all. And, but But I will say, you know, you're right. I think that it is important for people to again, be able to watch different different news outlets and be able to get news from different places. And because, you know, again, I just think it's good to be hearing what everybody's saying and thinking and then I think if you can come to more of an educated opinion, on whatever it is that that that's going on. But if you're only watching the news that plays into the narrative that you want to believe I mean, how much are you really, you know, learning or to the flip side of that, if you're only watching news that goes against what you believe in, they're there to just, you know, mock what they're saying, again, I'll say the same thing. What are you what are you really gaining from that? I my default is always tell people that I go back to you know, I like to watch. You know, I like to watch a galley i I'm, I worked at CBS affiliate, I think CBS news is, is pretty good. I work with the investigate TV team, for television a lot. I actually used to be in a great, great TV employee. But I think investigate TV has an has an incredible team of people there. And I think that NBC is not not MSNBC, just NBC MVCs investigative team is tremendous. I think that there's some tremendous reporters on their investigative team. So again, I think it's about you know, figuring out being able to sift out you know, who's, you know, who's going to really tell this, you know, who tells stories from an impartial standpoint, Michael Hingson ** 28:28 given my age. I'm a relative late comer to 60 minutes. I love watching 60 minutes, but I had a radio program on our college radio station K UCI at 9.9 on your dial on every Sunday night, I played old radio shows for three hours. And I learned along the way when somebody called from the Orange County Jail in California, that half the people in the jail wanted to listen to our show on Sunday nights and roughly half of the people wanted to listen and watch 60 minutes. And ultimately we beat out Wallace so I'm really glad that we'd be Wow, look at that. And you know, of course what I say to everybody is that Wallace was really just kind of a guy with criminal tendencies if you listen to him when he did old radio shows. What did he announce the Green Hornet What's that all about? Crime and Sky King you know, what's that all about crime? So we know what we don't what kind of mic well, it says I never got to meet him and say that a person who would have been great to do Alex Achten ** 29:29 Mike Well, that is true. But it was it Michael Hingson ** 29:33 was really funny that we we we beat out 60 minutes and so they wanted more entertainment the news that's okay. Alex Achten ** 29:40 Hey, you know what? There's so many there's so many things that are coming into my mind right now but it's it's what was it I you know, if it bleeds it leads like that was one that I remember being like a really popular saying yeah, and then there I there was another one that rhymed at sales, and I'm pretty sure I'm forgetting what it was but but You're right. I mean, you know a lot of these news producers, I mean, they're stalking their shows know what what people are gonna be most interested in here and are seeing at the beginning of a show. Michael Hingson ** 30:09 My favorite, my favorite 60 minutes is still the one where Morley Safer interviewed Miss Piggy. And she had him on the ropes. It was so funny. I'd love to get a copy of that. She kept calling him Morty and all sorts of stuff that is still my favorite 60 minutes episode. Alex Achten ** 30:29 Well, I'll say this. I do like some good news mixed in with that. Yeah. I hear people talk about you know, I hate how much bad news is the beginning. And I get it why people say that. I also understand why is it the beginning of shows and why it's so prevalent, but I think it is important to sprinkle some things in. And yeah, I watched CBS Sunday Morning, every morning because I love their feature stories. And I at the station that I worked at, we had a good news segment at the end of every show. So I'm sure it's something that we that we'd like to mix in, I think it's important to be able to get that in. So again, you know, you have to hear the people and there's a lot of people want some more good Michael Hingson ** 31:05 news. Yeah. And sometimes I don't think we get as much of it as we could, and probably should. There's so much bad stuff. And that's what seems to get a lot of the headlines, I understand it. But and the other part of it is there always seems to be something that is dramatic enough that we do have to get those headlines. So you know, that's the other part about it. We there's there's hardly a slow news day anymore. No, no. Which is, which is too bad. Well, you know, but we cope. So how did you then I understand why you decided that you wanted to leave actually doing real reporting? How did you end up at the identity theft Resource Center? Alex Achten ** 31:47 Yeah, well, you know, getting back to, you know, you count what I said a little bit earlier in the podcast, you know, it was kind of a situation where, you know, okay, and do you want to sign on it, you know, sign a contract with your, you know, with your current employer and, you know, stay longer? Do you want to look to go to a new station and a bigger market? You know, what do you want to do, and I was kind of at the crossroads, they were, you know, it was time to make a decision one way or the other. And I've been mulling it over for a while, you know, again, I was like, This is not something that's not sustainable. It's really a stressful job. I love what I'm doing. But it's super stressful. And, you know, again, I wanted a little bit of more financial stability, my life, I wanted a little more work life balance, and I wanted to be ultimately be, you know, a little bit closer to family. That was something that would that I wanted as well. So I moved to San Diego, and said, You know what, I'm going to go after this communications thing and see what happens. So I came out to San Diego, I got involved in prsa, which is the Public Relations Society of America, the San Diego chapter in particular, and took part in a mentorship program actually, there. And that was an amazing experience, I was able to work with somebody who at the time was with VA II, out here in San Diego. And they helped me with with a ton, you know, with prep on the industry, interview PrEP. PrEP on the resume, refining the resume. And they really helped me with a lot of that. And I'll say this is a very common jump. And I don't know how many of you will know this very common jump for people and news to jump to communications and PR, I would say, I mean, I don't know if 50% of the people who work in PR are former news people but it, it feels like it well, I'm meeting with them all the time. And it feels like half the time they're like, Yeah, I used to be a reporter as well or used to work in the news as well. And I have a ton of friends that have made the jump since me even from news to PR. So it's a really, really common jump. There's a lot of parallels there. But I ended up you know, the mentorship program was great, it helped me learn a lot. And then I landed a position with the identity theft Resource Center is a communication specialist with a focus on PR. And after about a year, a little over a year, year and a half, I got a promotion to earn an own media specialist. So it was more really focused on media relations. In particular, which is more what I wanted to do. And then from there, I got a promotion to head of earned and owned media relations, which really kind of allowed me to kind of begin to run the show on that side of things. And then the way things ended up shaking out I got another promotion to Director of Communications and Media Relations. So now I'm running an overseeing the communications team for the identity theft Resource Center. And it is a position that that I Love, you know, I love the company, I love the people that I work with. And I love that, you know, I have an executive that we have an executive team there that is so supportive of me and supportive of the work that I do, and they give me the freedom to go out and, and do what I think needs to be done to put the ITRC in the best light publicly, to get us media coverage, to execute successful communications campaigns. And it is something that I really do enjoy, we got a great team. I'm in a managerial role now, which is something that that I said I would never do. I was like, I'll never I'm never I'm never gonna be be a manager, I'm never going to manage people. That's not something I'm going to do. Here I am 31. And now I'm a director, so, so much for that. But, but that's what I said, But you know, I really do enjoy it. I better work life balance. Closer my parents, I get to see them more often. And I've built a community of friends out here that that I really enjoy. And, again, you can't beat San Diego, but but I really I really do. I really do love it. And I think what is something that has really helped me is being a former reporter. Being able to speak with people who work in the media, I feel like it's so much easier for me to speak with them. And so yours didn't say easier. But it's so easy for me to speak with them. Because I feel like I know how to talk to them. How would I know? How to myself back when I was sitting at my news desk? What would I tell? What would I tell Alex like, that's what I think when I'm when I'm writing a press release, or I'm right, you know, I'm I'm personally pitching somebody, or if I'm about to send out a media alert, you know what, what I want to hear and then I think of it just about how people will have it I want people to communicate with me, so much of it is about building relationships. And I put a ton of stock and building relationships with with these people in the media, and it goes beyond just hey, I've got a story for you, or, Hey, I'll scratch your back here, if you scratch our back there, you know, it goes further than that. It's about you know, taking genuine interest in these people. Because again, you know, these amateurs, good journalists, I mean, they're good people, and being able to build those relationships with them. And getting to know them is something that I think is really important. And when I was a reporter, it was the same, you know, I kind of had the same approach, I wanted to get to know the PR people that I was working with, and I took a lot of stock and building those relationships. So I that's something that's really important to me, kind of with where I'm at right now with the with the communications team, at the ITRC is our executive team knows that media relations and public relations is really kind of my my bread and butter. So they let me really stay in the weeds and kind of do all of that. But, but I delegate for the most part, a good chunk of the the other stuff that we do marketing stuff, project management stuff, I'll delegate that to other to other people on the team. But, but I really do stay in the weeds with the media relations stuff, because I love it, I mean that I really am passionate about that. And I love to see the ITRC highlighted on these programs. And and now that I've worked in a space for four years, I didn't I am really passionate about helping these victims because I see the the way that these victims of identity crimes are impacted. And I always I you know, one of the things I wanted to do, and I moved into communications, I wanted to take take a role, where I felt like I would make a difference. You know, I didn't want to take a role to take a role, you know, I wanted to take a role or I could make a difference. And I feel like you know, being able to get media coverage of the ITRC and our services and our reports and our data and all this stuff in return helps get more, you know, help to these victims who need it again, whether or not that means it leads to more government assistance, government programs, whether it means that they find the ITRC and we're able to help them whatever it might be they know that's something that I'm that I'm definitely passionate about. So it has been it has been a great four years working with the communications team at the ICRC Michael Hingson ** 39:23 well tell me a little bit more about what the ITRC is what it does and and all that kind of stuff. Yeah, the Alex Achten ** 39:29 I didn't have resource center there. It's a national nonprofit. And it really is and I won't sit here and you know, read off I'm not gonna I won't go into Mr. PR and read off the mission statement and do all that. I'll say the thought of that. But I but I will say it's a national nonprofit that works in the in the identity crime space. The only national nonprofit that has free remediation services for for victims of victims can call us or live chat with us for free and we can help I help them with their identity crime case. Or we can help. Even if you're not a, you know, a victim of identity theft, you know, you can always message us if you have a question or you know, something that's preventative, you can message us about anything. And we are advisors will, will work with people on whatever the issue is toll free. And it's not like you just call one time or message one time, and then we're like, well, there's a fee, the second or third time No, it's, you know, you can, however, many times you need to reach out to us however long you need to talk to us, we'll do it, we'll do it. And that is something that we do. And we also work with, we also work a lot in the research side of things, we do a lot of research. When it comes to identity crimes, right now we're doing a lot of research in the identity crime landscape, in particular in the black communities, and how they're impacted by any crime. So that's something that we're working on right now. We track data breaches, and we report our findings and our trends and what they mean and, and we do things to try to see, you know, try to get additional support for victims. So you know, we'll work we'll work with the, with other organizations, and you know, the government, we have a lot of federal federal grants, and we'll we'll work to try to get more resources for victims add that as part of it as well. And then, you know, we obviously provide education, we'll provide education to businesses, and things of that nature. So there's a lot of different things that we do. But ultimately, you know, the goal is to, is to help reduce identity crime, and, and really to be able to educate people on what's going on in cybersecurity, Michael Hingson ** 41:36 privacy. So somebody, so somebody calls and says, you know, my identity has been stolen, I've had 10,000 or $50,000, in lost credit card charges, and so on. How do you guys help? What is it that the senator does? Alex Achten ** 41:51 Yeah, so the senator, what we do is we ultimately can help somebody create a resolution plan with, okay, you know, here's what you need to do next. In regards to steps, who, here's who you need to call, here's what you need to tell them. Here's what you need to get from them. And then here's the steps that you need to take to protect yourself. So we're not there actually doing all of these things for the victims, but we are there to help provide them a resolution plan. And to really guide them through this process that is so tricky, and so difficult, especially people are so vulnerable at those moments. And it's hard. I mean, look, I mean, I mean, a lot of us are the victims of identity crimes, and we know how it can play on your emotions. And you may not be thinking in your proper state of mind at that time, you know, well, we can we can help you in that moment. Walk you walk you through that process, and make sure that you're able to take the appropriate steps to keep yourself as as safe as possible. So that's really, really our role in that. And again, you know, we're there to always provide support. Michael Hingson ** 42:58 One of the things that we did I have a niece who had she and her family had their identity stolen, gosh, it's gotta be close to 10 years now. And one of the things that we did was we signed up with LifeLock obviously gives some protection and so on. But that's a different kind of an entity that does sort of different things than what you do, right. Alex Achten ** 43:24 Yeah, yeah, exactly. You're You're right that there, that's more identity theft, protection. Talking about that, and look, you know, I Norton, Norton LifeLock is one of our is one of our supporters. So we work with them on certain things, but But you're right, that that is that is more service based. And we, you know, we're really, we're really not service based, you know, we're just some things in the works that that will roll out at a later time, but, but we're really not. Michael Hingson ** 43:54 You help people and you help give people perspective and you help give guidance in some way. Alex Achten ** 43:59 Exactly. We're there to provide guidance for people that help help victims and, and be able to help businesses and and again, get and do the research and figure out what's going on what are the trends and that really could help guide us and what needs to be done next in the space to to help reduce the number of data breaches or identity crimes or whatever it may be. And so again, there's so many layers to what we do, but at the core, again, it comes back to the victims and being able to help those help those victims and provide them the best resources that we can. Michael Hingson ** 44:38 And really, again, help them get back to having some perspective because you are in a very traumatized situation when you discover something like this has happened. And sample. Generally, it's like being a reporter. They don't know how to step back like most reporters can do and you're probably in theory, a little bit better position. Shouldn't if identity were to be stolen from you, because you can learn to step back, but I'll bet even then you are going to have to deal with it with the emotions. And so it's a challenge for you to. Alex Achten ** 45:09 I'm glad you brought that up. Because recently that did happen to be where I was targeted, I won't get into the details of it, but I was targeted with with a particular scam, and even knowing exactly what scam there, I could I could have told you the name of the scam, I could have told you what exactly their tactics were, I could have told you everything. But when you hear it, it's still scary. And it still can, you know, make you paranoid, and you can freeze and you know, I froze for a brief, you know, brief minute in that situation. And again, that's with a background is being a reporter and working in this space and all these different things and knowing what scams are talking about and knowing that they're they're literally following a playbook knowing all this, it's still hard for me to pull myself back. So I can't even imagine someone who may not have that type of knowledge. And you know, it can there's so many identity criminals out there. And it's really, it can just be really difficult. And I think the emotional impacts is again, you know, people talk about identity crimes and financial losses. And yeah, you know, financial losses are really, really sad seeing some of them. But I think one of the things that people don't talk about enough as the the emotional impacts of those crying, we ever we do a report that's strictly on that, because it's such a such an important piece. But, um, but it's just, you know, that's something that I don't think people think about is just that, you know, yeah, physical physical abuse, you can see, right, you can you can see the marks from the emotional abuse, you can't, you can't see it. And so, you know, it's harder sometimes to to get people to take it seriously, they can't actually see the, you know, the physical marks of what you've gone through, you know, because it's something that's emotional. Michael Hingson ** 47:05 One of the challenges that happened with my niece was, for a while even law enforcement was not convinced that she wasn't doing this to herself, or perpetrating and in some way, and she said, look, here's all the evidence, and it was still hard for people to accept that this really occurred, which is so unfortunate Alex Achten ** 47:29 why and unfortunately, it's not surprising. Yeah, I've heard that story so many times, too. And the crazy thing is, I've had, again, working in media relations. I've had reporters who I'll work with who work, maybe a cybersecurity beat, or a consumer reporter beat reach out to me and say, Oh, my gosh, I'm a victim. Can I talk with one of your advisors like that? Or, you know, this horrible thing is happening to me, I need your help. That is absolutely, I've had a handful reach out like that. It is just so hard to to escape it. I really, really is. And I tell people I said I think this just made me a little more of a cynic now because I feel like I'm questioning everything. My mom will it's funny. I'll use this example. She so I'm still on my parents family plan for our phone because we're all on the family plan together. But my brother and I, we have to pay right? You know, so yeah, Your Honor family pay up you have to pay. So we Venmo my mom every month she'll sit she'll send us like the transaction saying this is how much you owe. And you know, we'll we'll pay through Venmo I am such a cynic. Now that I text my mom every time even though I know it's coming. And it says it says the amount it says it's from her it says what it's for, but I'll still text her and say did you just spend money for this this much money for the phone bill? Then yeah, she'll say yep. And I'll be I'll go, Okay, I'll pay it now. I mean, that is like, that is where my brain is, because of where I work, but, but they're just they're just, you know, there's so many, again, identity criminals out there and, and you have to you have to keep an eye on them. But the good news is, the good news is there are things you can do to protect yourself. And that's the great thing. And, you know, again, we're about education. So you know, we'll try to educate people the best we can, so they can be as safe as possible. So hopefully they don't fall victim. Michael Hingson ** 49:17 Yeah, and it is it is so easy. I've seen some really good email scams that I almost fell for until I really looked carefully at where the mail came from and all the stuff in the header. I went Wait a minute and chose correctly I know not to do anything with it, but you've got to watch 24 hours a day. Because it is so scary that they're they're getting so clever about what they do much less all the robo calls on the scams that come from that Alex Achten ** 49:53 100% and and you know, again, this gets back to BBA probably being a little bit of a cynic, but this is this is it definitely something that we put in all of our content. We always tell people, if you get a message or someone you're not expecting, don't respond to it, you know, reach out directly to the person they claimed to be, or the sword, you know, the company they claimed to be from and say, did you send this? And if they did, then you're going to respond? And if they didn't, you know, that it's a scam? And, and again, it's crazy that it's like, oh, I have to I really have to, like, go to the source every time I receive a message where Yep, for somebody I didn't, didn't expect. And I'm gonna say, Yeah, I mean, that that would be my that would be what I would encourage you to do. Michael Hingson ** 50:32 I do it from people where I'm expecting a message. And this is this comes through. And I haven't had a problem that is I haven't, like you with Venmo haven't had one where it wasn't true. But I still check. Because I've seen some really good texts, too. I got a message about a month ago, from Walmart. And it said that there was a charge for $124 or $184, or something like that. And I forget what it wanted me to do to verify it or whatever. But Amelia, I'm going, Wait a minute. First of all, I didn't spend any money at Walmart. Yeah, of course, the scammer wouldn't know that. But you know, I wasn't even going to respond to the message because of that kind of thing. I didn't expect it. It couldn't have possibly been true. But unfortunately, things happen. I've done credit card charges somewhere, like buying gas. And a day or so later, suddenly, the bank calls and said, we've got these other charges that we don't know about how in the heck, they got the credit card. Info. I mean, this is a long time ago. So I don't think that they even had the ways of sticking the credit card tracker inside of the reader. But nevertheless, somehow people got charged information and used it. And you got to watch everything that goes on. You've got to monitor it all. Alex Achten ** 52:01 Yeah, it's a scary world. It's a scary world. And unfortunately, people are going to continue to try to find ways to to get Yeah, Michael Hingson ** 52:08 yeah, it is. It is really too bad. Well, what are some things that you would advise people to do to protect themselves? Alex Achten ** 52:19 I, you know, yeah. Michael Hingson ** 52:21 Obviously, one is, is what we just talked about, what kinds of things would you advise people? Alex Achten ** 52:27 Yeah, you know, I'll go back to our default messaging that we have at the ITRC, which really is gets back to kind of what we would call I know, we, you know, preventative tips, some of you could call it cyber hygiene. But really, it gets back down to not over sharing information. I think that's yeah, that's one we always talk about, you know, not over sharing personal information, using unique passwords on all your accounts. So essentially, using a different password on every account, in particular passphrase is that's actually something that's more effective passphrase is that we say, are usually at least 12 characters long. So some sort of saying that you'll remember. So that way, if somebody may get into one account, they won't get into all your accounts. So that's, that's one of the common ones we give. And then we always encourage people to use multi factor authentication with an app if possible, because text messages can get spoofed. But But user acquisition is an added layer of security that people have to go through to get into an account. So if you have that, that's just going to, you know, make it make your accounts that much safer. So those are some of the basics. And we always tell people freeze their credit, if you there's no reason for your, you know, if you don't have, you know, a loan out or anything like that, you know, we always tell people that or I shouldn't say tell we don't tell people anything, we encourage people to freeze your credit, if it's something that they may not need at that time, because, again, you know, a criminal can't access credit that's frozen. So that what does that mean, exactly? Here? You know, I have to be 100% honest, it's hard for me to get into the specifics, because I tell people all the time, I'm not going to act like I'm an expert in identity theft. Michael Hingson ** 54:10 But if you talk about freezing freezing credit, what does that mean? Alex Achten ** 54:14 Yeah, so freezing credit, essentially, that means that you can't have your credit taken by somebody else. I mean, that that you can do there's you can get your credit frozen by the credit reporting agencies. And essentially, they can't, uh, you know, they can't happen to that they can't get that credit and use it against you and commit identity crimes. That is because that's again, you can there's credit monitoring, right that we were you can monitor your credit, but it's just, you know, it's something that we always tell people it's not necessarily as effective because you can monitor it but once something happens to us, something happened to it. If your credit if your credit is frozen, you know, nothing. Again, nothing can happen to it because it is frozen, and then you can unfreeze it. We especially tell people who have who have children to freeze their credit, reduces child identity theft, because a child's not going to be using their credit, no, that's not you, they don't, they're not going to have their child's not going to go get an apartment tomorrow, you know, go buy a car and get a loan. That's not something that's going to happen. So that's something that we encourage, too. But, but yeah, so that's just a good universal tip. But again, you just take those tips, typically, it it does indeed, help bring someone Michael Hingson ** 55:25 at risk. If someone freezes their credit, does that mean then that nothing can be charged, or you have to verify it before a charge can be made? Alex Achten ** 55:33 Well, essentially, freezing the credit. So do that you can't do again, like if you've got a loan out or something like that, that's not something that you can that you can do, I that more really applies to and again, I won't get too too much in the weeds, you don't want to act like I'm the expert on it. But, um, but that is something that it can't be you, right? You can't like if your credit is frozen, you can't necessarily use that if you need to use it for something you will have to go thaw that credit or unfreeze it. And then you can use that credit again, if you want again, you go in, I'm ready to go buy a car, you know, how to get a loan? Well, you can unfreeze that credit, and then you can use it for for that purpose. Michael Hingson ** 56:13 Freeze credit again, so that nothing else can be done. Alex Achten ** 56:16 Exactly that you can think of when you're when you're not using it again. So that is it. And I think there's a misconception people think if I freeze it, I can't unfreeze it when you can't, I Michael Hingson ** 56:23 am That was why I was asking. Well, you minored in Leadership Studies and you just got a certificate. Tell us about that? Alex Achten ** 56:32 Yes, I did. So I am a Leadership Studies minor. And you know, my passion for leadership studies, actually, I think came in high school, where I was involved in the Student Leadership Institute at Kansas Christian, where I, where I graduated high school. And I actually got a scholarship to leadership, the School of Leadership Studies at Kent State. And so, you know, I was I can't, you know, this is this is interesting. And let me let me, you know, obviously, what this is about, and I got into it, and, you know, I was captivated. I was captivated immediately, in my introduction class. And, and we learned about so many different things. So many different leadership styles, you know, culture and context, adaptive leadership, a bunch of different types of leadership practices that can be implemented. And by the way, people, people think about leadership, and they think, oh, you know, that just means you're a good leader here. You're a good leader there. But there are so many, I mean, there's so much, there's so much leaders that people don't understand. But it really hooked me and, and I learned a ton about being a good leader, being an effective leader. And our, our mission statement, which is something that I really believed was becoming, I'm gonna blank on it now that I'm on the spot, but it was becoming more it was becoming. I see I rattle off time all i rattle it off all the time. And now I'm on here, and I'm freezing when I'm trying to think of it, but the crux of it is to become knowledgeable, ethical, caring, inclusive leaders for a diverse and changing world. knowledgeable and knowledgeable, ethical, knowledgeable, ethical, caring, inclusive. I'm missing one, I'm missing one or two. But everywhere people get the point of that. So the cool, knowledgeable, ethical, caring, caring giver, yes. And in inclusive. Yeah, exactly. Because you haven't. And I think it is something that is really, really true. Because, you know, the world is constantly changing. And to be a good leader, you have to be able to evolve and adapt with what is changing in the world. And so it's something that has been really helpful to me, I've been able to apply it to my jobs, I was able to, again, apply a lot of that a lot of those things as a reporter. And then in the role now I'm able to apply it as a manager as a director as a leader. And you mentioned that I just got done. Taking a about a four month course, that on coaching, coaching as a leadership tool, and it was through the fieldstone fields Student Leadership Network, in San Diego, through the Nonprofit Leadership Alliance. And it was really, really a beneficial course and it really kind of reinforced kind of reinforced a lot of the things that I really tried to implement, which is the first thing you have to do as a leader is you have to look at yourself and who like who are you what are your values, what do you stand for, and we talk about being like the self aware leader, you know, you have to be a self aware of the type of leader that you are. Once you're aware of that then you can dive into you know, the other aspects of being able to be a good coach. And, you know, we talk about one thing we talked about a lot was was, was these different models that you can use, and one is the is the GROW Model, which can apply to many different leadership, leadership situations where you're able to kind of objectively look at these situations and say, you know, what's the goal, you know, what are some realistic opportunities here. And, you know, what's next, and when, and, and it's really, really an impactful model, that that you can apply. So I, that was a very, very helpful course and being able to look at that, you know, being able to be a good leader includes so many things, and you have to be authentic, you have to be empathetic, you have t
Lo que está cambiando el podcasting y el marketing digital:-Informe revela que la relación de los Millennials con el podcasting es “fuerte”.-Lanzan dispositivo que ofrece entretenimiento de audio sin pantalla para niños.-¿Cómo crear un pódcast atractivo generado por IA?-LinkedIn anuncia su segunda ronda de despidos de este año.-La productora de pódcast de Eva Longoria se convirtió en una empresa de medios nueva y más grande.Pódcast recomendadoEspañol a la mexicana. Un pódcast para aprender y mejorar el español. En cada episodio los oyentes aprenderán sobre la cultura, la jerga y las expresiones mexicanas, mientras practican el idioma.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Estudio revela que los pódcast son el medio más confiable.-Se espera que la inversión en publicidad de audio digital alcance los 7.500 millones de dólares en 2024.-Descript presenta una herramienta de voz AI mejorada.-Descubra cuántos usuarios escucharon su pódcast.-¿X (anteriormente Twitter) comenzará a cobrar por usar funciones básicas como crear nuevas publicaciones y dar me gusta?Pódcast recomendadoTertulias caninas. Un espacio en el que se conversa sobre todo lo relacionado con el mundo canino, desde adiestramiento hasta sistemas de entrenamiento, adelantos científicos, entre otros.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Bing explica el SEO para la búsqueda con IA.-Spotify está lanzando un Merch Hub personalizado dentro de la aplicación.-Nueva base de audio con alimentación de ChatGPT facilitará grabar y transcribir llamadas y entrevistas.-Instagram Threads añade un botón de edición y notas de voz.Pódcast recomendadoMatamos preguntas. Un invitado, una pregunta y una conversación llevada hasta el final para matar la pregunta. Un espacio donde participan mentes brillantes para hablar sobre todo tipo de temas.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
(00:00:00) INTRO (00:00:44) LA TRAMPA DE LA SUPERIORIDAD MORAL (00:17:50) EL MENÚ (00:20:49) HOMESCHOOLING Y PERSECUCIÓN POLÍTICA (00:25:35) HUELGA DE KAISER EN USA Y MÁS HUELGAS (00:28:56) TRABAJAR EN ESPAÑA CASI DEPRIME lo que te pierdes que está en Patreon (00:39:06) REFLEXIONES SOBRE DOS CUENTOS QUE NOS ECHAMOS (00:45:51) REGULADOR DE COÑAZAS ARTIFICIALES (00:53:01) NOBOA GANA EN ECUADOR (00:57:36) NOBEL DE DECIR LO QUE NADIE QUIERE OÍR (01:00:59) LOS AUSTRALIANOS LE DIJERON QUE NO A LOS ABORÍGENES (01:07:18) PETRO SE JUEGA UN MILLARDO EN COMERCIO EXTERIOR (01:15:08) MICROSOFT LE PINTA UNA PALOMA AL ANTIMONOPOLIO (01:21:04) LIBRES MERCADOS EN RIESGO (01:28:06) SE ACABÓ LA PAX AMERICANA (01:34:35) EL MAPA DEL CEREBRO (01:38:36) MULTA POR BASURA ESPACIAL (01:40:30) LA TEORIA DEL TODO TODITO TOOODO (01:45:00) LA RANA INTRANQUILA EN EL TEPUY (01:48:32) MEDIO MILLARDO EN CONSULTORAS EN EUROPA (01:55:19) EL FUTURO ES UN GLOBO (01:56:36) ELECCIONES POLACAS (01:59:27) EXTRA Dos lecturas para no caer en la trampa de ponerse a twittear una bandera o la otra… https://www.project-syndicate.org/commentary/israel-palestine-hamas-and-hardliners-against-peace-by-slavoj-zizek-2023-10 La verdadera línea que divide a Israel y palestina y el pecado de la equivalencia moral https://www.samharris.org/podcasts/making-sense-episodes/338-the-sin-of-moral-equivalence https://www.youtube.com/watch?v=HrLjRdw1cYs No te dejan educar a tus champs en casa, pide asilo político por persecución chama y te dan esa visa https://www.foxnews.com/media/tennessee-family-facing-deportation-15-years-fleeing-germany-homeschool-kids-granted-1-year-reprieve Una discusión en twitter se puede convertir en un debate educado usando Inteligencia Artificial, buena suerte https://newatlas.com/health-wellbeing/ai-offers-improved-civility-for-polarizing-online-conversations/?ref=thefuturist Gana Nobia en Ecuador, y aún más pierde el Correismo https://www.france24.com/es/am%C3%A9rica-latina/20231016-con-el-90-de-los-votos-escrutados-el-empresario-daniel-noboa-gana-las-presidenciales-en-ecuador No es cualquier cosa esto de las huelgas gringas. https://www.axios.com/2023/10/13/kaiser-union-labor-deal-strike-health-care-workers Y en España una encuesta revela que trabajar no es tan alegre como lo pintan https://www.elperiodico.com/es/economia/20231002/trabajo-depresion-malas-condiciones-informe-ccoo-92818274 El referendum Australiano sobre derechos indígenas es una muestra de cuando el mercadeo político cree que todo es bello https://edition.cnn.com/2023/10/14/australia/australia-referendum-results-intl-hnk/index.html El premio nobel de economía de este año va para decir lo que nadie quiere que se diga con datos, el rollo de los salarios de la mujer https://www.bancaynegocios.com/claudia-goldin-nobel-de-economia-2023/ Petro compromete las exportaciones a Israel mojando más que sus dedos en el conflicto https://elpais.com/america-colombia/2023-10-15/israel-suspende-la-exportacion-de-equipos-de-seguridad-a-colombia-que-contempla-romper-las-relaciones-exteriores.html https://www.elespectador.com/economia/suspender-las-relaciones-con-israel-cuales-serian-las-implicaciones-economicas-noticias-hoy/ Bueno muy bonito el libre mercado si los gigantes que crearon fueran capaces de permitirlo, Microsoft logró comprar Activision https://www.nytimes.com/2023/10/13/technology/microsoft-activision-blizzard-deal-closes.html Y bueno pocas veces hemos visto más estado metido en economía que ahora https://www.economist.com/leaders/2023/10/05/are-free-markets-history Puede que la odiaras pero quien sabe qué viene después del final de lo que llamaban la Pax Americana https://www.noahpinion.blog/p/youre-not-going-to-like-what-comes Y si Ecuador cambia de rumbo porque Polonia No? https://www.bbc.com/news/world-europe-67118787 El maps más preciso del cerebro está listo y aún no encuentran de dónde vienen los retos de tiktok https://www.technologyreview.com/2023/10/12/1081607/brain-atlas-cells-humans-primates/ Y ahora que tienes el mapa prepárate porque llegó la impresora de neuronas. https://www.wired.com/story/a-lab-just-3d-printed-a-neural-network-of-living-brain-cells/?ref=thefuturist No hemos resuelto lo de los desechos plásticos pero cuidado con no poner el satélite basura en su lugar https://es.euronews.com/green/2023/10/04/eeuu-impone-la-primera-multa-por-basura-espacial-despues-de-que-una-empresa-de-television- Cuando la física y Darwin se junten realmente podremos hablar de una teoría del todo https://www.sciencealert.com/assembly-theory-bold-new-theory-of-everything-could-unite-physics-and-evolution?ref=thefuturist Si vives en un Tepui al que subiste para huir del calor, y sube la temperatura, adónde subes? Bueno al parecer a la lista de animales en peligro de extinción. https://www.theguardian.com/environment/2023/oct/14/lost-world-venezuela-unique-tepui-amphibians-in-peril-as-climate-warms Cuánto se gasta en consultoras en Europa para consultar cómo obtener y cómo gastar el casi billón de Euros del fondo de recuperación post covid https://www.ftm.eu/articles/recovery-files-consultancies-follow-up Yo sé que nos fue mal con el Hindenburg pero estamos claros que en ve de una carguero chino podríamos mover mucha carga con un zeppelin https://www.sciencedirect.com/science/article/pii/S2590174519300145 EXTRA: Me fuí a ver una peli italiana con las niñas y creo que he cometido todos los errores que critico en comunicación y arte. SOLO PARA SUSCRIPTORES, CONTENIDO HUMORÍSTICO NO APTO PARA MENORES NI ESPÍRITUS SENSIBLES, PROHIBIDA SU REPRODUCCIÓN.
(00:00) Intro (1:35) Hindenburg disaster (4:44) Cuban Missile Crisis overview (6:59) Defense weapons (11:59) Blockades (13:54) Negotiations (17:22) Real world applications (23:32) Cuba back in the day (27:33) Outro Chief joins the show to talk about the Cuban Missile Crisis. We get into how it started, the role JFK had in it, how this applies to other events around the world, and more.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/thedogwalk
Lo que está cambiando el podcasting y el marketing digital:-Anuncian los ganadores a los Latin Podcast Awards-Aseguran que las conversaciones íntimas ahora llegan a las masas gracias a los pódcast.-¿TikTok es un terreno hostil para las noticias?-Estudio encuentra que dos tercios de los fanáticos de los deportes interactúan con la radio y los pódcast.-Revelan cuáles son los mejores días y horarios para promocionar un pódcast en las redes sociales.Pódcast recomendado¡Me lo dijo un bot! Un espacio donde los temas de conversación giran en torno al marketing y los negocios, y donde personas de amplia trayectoria en el mundo digital comparten sus experiencias.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Apple cambia las descargas automáticas.-Spotify presenta la segunda edición de «RADAR Podcasters España».-Podchaser ofrece una nueva herramienta impulsada por inteligencia artificial.-Revelan que Meghan Markle está en conversaciones para trasladar el pódcast ‘Arquetipos' después del colapso del acuerdo con Spotify.-NPR asegura que dejar X tuvo un impacto menor en el tráfico de referencia.Pódcast recomendadoEn terapia con Roberto Rocha. Un espacio cuya intención es acompañar a los oyentes y ayudarlos a resolver todo tipo de conflictos que se presenten en su día a día.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-IAB Media Center publicó la Lista de verificación del comprador-vendedor de IAB Podcasting.-Lanzan actualizaciones en Spotify para Podcasters.-Revelan que un pódcast de Podium Podcast está nominado a los Premios Inspirational de la IAB.-X lanza biografías de perfil ampliadas para usuarios Premium en la web.-YouTube ofrece nuevas opciones de descripción de audio y pronombres para los perfiles de creadores.Pódcast recomendadoCarneCast. Un pódcast semanal en el que encontrarás información técnica y de actualidad sobre la industria ganadera.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
The tragic story of the British airship R101—which went down in a spectacular hydrogen-fueled fireball in 1930, killing more people than died in the Hindenburg disaster seven years later—has been largely forgotten. But airships, those airborne leviathans that occupied center stage in the world in the first half of the twentieth century, were a symbol of the future. R101 was not just the largest aircraft ever to have flown and the product of the world's most advanced engineering—she was also the lynchpin of an imperial British scheme to link by air the far-flung areas of its empire from Australia to India, South Africa, Canada, Egypt, and Singapore. No one had ever conceived of anything like this. R101 captivated the world. There was just one problem: beyond the hype and technological wonders, these big, steel-framed, hydrogen-filled airships were a dangerously bad idea.To tell the story of this disaster is today's guest, S.C. Gwynne, author His Majesty's Airship: The Life and Tragic Death of the World's Largest Flying Machine. We discuss a number of characters, including Lord Christopher Thomson, the man who dreamed up the Imperial Airship Scheme and then relentlessly pushed R101 to her destruction; Princess Marthe Bibesco, the celebrated writer and glamorous socialite with whom he had a long affair; and Herbert Scott, a national hero who had made the first double crossing of the Atlantic in any aircraft in 1919—eight years before Lindbergh's famous flight—but who devolved into drink and ruin.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3101278/advertisement
Lo que está cambiando el podcasting y el marketing digital:-Amazon cancela el servicio de audio en vivo Amp.-ElevenLabs lanza una herramienta de doblaje con IA en más de 20 idiomas.-Señalan que la IA generativa “mejora el marketing”.-Audible gana el premio a la empresa de pódcast del año en la segunda edición anual de los Signal Awards.-Spotify Podcast Festival reunirá a podcasters en un mismo evento en vivo.Pódcast recomendadoMartha Debayle. Un espacio en el que la presentadora y locutora nicaragüense, habla sobre todo tipo de temas, desde el amor, la salud, el sexo, los niños, entre muchos otros.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Los debuts de nuevos programas se desaceleraron durante el tercer trimestre del 2023.-Apple Podcasts ofrece consejos para creadores de pódcast para niños.-Pagar por noticias: audiencias sensibles a los precios buscan valor en medio de la crisis económica.-YouTube Music lanza funciones de pódcast mejoradas en el Reino Unido.-Estudio muestra que los anuncios de pódcast y radio AM/FM mejoraron las percepciones de marca.Pódcast recomendadoLos podcasts que nos formaron. Una auténtica carta de amor a los pódcast, producido por Florencia Flores Iborra de Tristana Producciones en colaboración con Peces fuera del agua y con el patrocinio de Hindenburg.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-La Radio Pública de Nueva York despide a varios miembros del personal de la división de podcasting.-Maratón de pódcast ofrecerá a los productores de vino la oportunidad de promocionar su marca ante una audiencia global de oyentes.-Lanzan un nuevo estudio de audio portátil que simplifica la grabación y el podcasting.-Los auriculares continúan ganando presencia en el ocio digital.-Threads planea introducir un ‘feed' de tendencias similar al de X (Twitter).Pódcast recomendadoCNN 5 Cosas. De lunes a viernes este pódcast ofrece episodios breves con las 5 historias más destacadas del día para que los oyentes se mantengan informados sobre lo que ocurre a diario.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-La escucha hispana de pódcast alcanza nuevos máximos.-Spotify cumple 15 años.-Aseguran que la audiencia de pódcast y las descargas cayeron un 10 % en septiembre.-Tiendas físicas obtienen un aumento del 20 % después de eliminar anuncios, excepto en audio.-Por segundo año consecutivo se celebró en Argentina el Festival Estéreo.Pódcast recomendadoSangre Fucsia. Un pódcast creado en 2013 por un grupo de mujeres profesionales de la radio. Desde entonces, cada programa ha tratado temas interesantes desde una «perspectiva feminista».Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
Lo que está cambiando el podcasting y el marketing digital:-Podcastle, estrena IA generativa que elimina el ruido de fondo de las grabaciones.-Edison Research detalla el crecimiento en el tiempo de escucha de pódcast.-Ya comenzó “Oye Dí”, el Festival de Pódcast en Chile.-Microsoft anuncia que el último modelo DALL-E 3 de OpenAI ahora está disponible para todos los usuarios de Bing Chat y Bing Image Creator.-Meta amplía sus funciones de IA generativa para la creación de anuncios.Pódcast recomendadoSonríe al escribir. Un espacio en el que Melina Garrido enseña a sus oyentes a comunicarse naturalmente y a escribir correctamente textos enfocados en sus clientes.Si te gustó esta "newsletter" ¡Suscríbete!Patrocinado por Hindenburg. El Software que usamos para editar nuestro pódcast y Rss.com (compañía de alojamiento de pódcast).
The Allies' continuous advances, coupled with internal unrest and food shortages, left Germany with limited options and the Supreme Army Command demanded that the government seek a ceasefire ...
THE ORIGINAL BATTLE OF VERDUN STALEMATE: 4/8: Nick Lloyd, The Western Front: A History of the Great War, 1914-1918 https://www.amazon.com/Western-Front-History-Great-1914-1918/dp/B09NS2DT8X In this epic narrative history, the first volume in a groundbreaking trilogy on the Great War, the acclaimed military historian Nick Lloyd captures the horrific fighting on the Western Front beginning with the surprise German invasion of Belgium in August 1914 and taking us to the Armistice of November 1918. Drawing on French, British, German, and American sources, Lloyd weaves a kaleidoscopic chronicle of the Marne, Passchendaele, the Meuse-Argonne, and other critical battles, which reverberated across Europe and the wider war. From the trenches, where men as young as 17 suffered and died, to the headquarters behind the lines where Generals Haig, Joffre, Hindenburg, and Pershing developed their plans for battle, Lloyd gives us a view of the war both intimate and strategic, putting us amid the mud and smoke while at the same time depicting the larger stakes of every encounter. He shows us a dejected Kaiser Wilhelm II―soon to be eclipsed in power by his own generals―lamenting the botched Schlieffen Plan; French soldiers piling atop one another in the trenches of Verdun; British infantryman wandering through the frozen wilderness in the days after the Battle of the Somme; and General Erich Ludendorff pursuing a ruthless policy of total war, leading an eleventh-hour attack on Reims even as his men succumbed to the Spanish Flu. 1916 VERDUN
THE ORIGINAL BATTLE OF VERDUN STALEMATE: 6/8: Nick Lloyd, The Western Front: A History of the Great War, 1914-1918 https://www.amazon.com/Western-Front-History-Great-1914-1918/dp/B09NS2DT8X In this epic narrative history, the first volume in a groundbreaking trilogy on the Great War, the acclaimed military historian Nick Lloyd captures the horrific fighting on the Western Front beginning with the surprise German invasion of Belgium in August 1914 and taking us to the Armistice of November 1918. Drawing on French, British, German, and American sources, Lloyd weaves a kaleidoscopic chronicle of the Marne, Passchendaele, the Meuse-Argonne, and other critical battles, which reverberated across Europe and the wider war. From the trenches, where men as young as 17 suffered and died, to the headquarters behind the lines where Generals Haig, Joffre, Hindenburg, and Pershing developed their plans for battle, Lloyd gives us a view of the war both intimate and strategic, putting us amid the mud and smoke while at the same time depicting the larger stakes of every encounter. He shows us a dejected Kaiser Wilhelm II―soon to be eclipsed in power by his own generals―lamenting the botched Schlieffen Plan; French soldiers piling atop one another in the trenches of Verdun; British infantryman wandering through the frozen wilderness in the days after the Battle of the Somme; and General Erich Ludendorff pursuing a ruthless policy of total war, leading an eleventh-hour attack on Reims even as his men succumbed to the Spanish Flu. 1916 VERDUN
THE ORIGINAL BATTLE OF VERDUN STALEMATE: 5/8: Nick Lloyd, The Western Front: A History of the Great War, 1914-1918 https://www.amazon.com/Western-Front-History-Great-1914-1918/dp/B09NS2DT8X In this epic narrative history, the first volume in a groundbreaking trilogy on the Great War, the acclaimed military historian Nick Lloyd captures the horrific fighting on the Western Front beginning with the surprise German invasion of Belgium in August 1914 and taking us to the Armistice of November 1918. Drawing on French, British, German, and American sources, Lloyd weaves a kaleidoscopic chronicle of the Marne, Passchendaele, the Meuse-Argonne, and other critical battles, which reverberated across Europe and the wider war. From the trenches, where men as young as 17 suffered and died, to the headquarters behind the lines where Generals Haig, Joffre, Hindenburg, and Pershing developed their plans for battle, Lloyd gives us a view of the war both intimate and strategic, putting us amid the mud and smoke while at the same time depicting the larger stakes of every encounter. He shows us a dejected Kaiser Wilhelm II―soon to be eclipsed in power by his own generals―lamenting the botched Schlieffen Plan; French soldiers piling atop one another in the trenches of Verdun; British infantryman wandering through the frozen wilderness in the days after the Battle of the Somme; and General Erich Ludendorff pursuing a ruthless policy of total war, leading an eleventh-hour attack on Reims even as his men succumbed to the Spanish Flu. 1916 VERDUN
THE ORIGINAL BATTLE OF VERDUN STALEMATE: 7/8: Nick Lloyd, The Western Front: A History of the Great War, 1914-1918 https://www.amazon.com/Western-Front-History-Great-1914-1918/dp/B09NS2DT8X In this epic narrative history, the first volume in a groundbreaking trilogy on the Great War, the acclaimed military historian Nick Lloyd captures the horrific fighting on the Western Front beginning with the surprise German invasion of Belgium in August 1914 and taking us to the Armistice of November 1918. Drawing on French, British, German, and American sources, Lloyd weaves a kaleidoscopic chronicle of the Marne, Passchendaele, the Meuse-Argonne, and other critical battles, which reverberated across Europe and the wider war. From the trenches, where men as young as 17 suffered and died, to the headquarters behind the lines where Generals Haig, Joffre, Hindenburg, and Pershing developed their plans for battle, Lloyd gives us a view of the war both intimate and strategic, putting us amid the mud and smoke while at the same time depicting the larger stakes of every encounter. He shows us a dejected Kaiser Wilhelm II―soon to be eclipsed in power by his own generals―lamenting the botched Schlieffen Plan; French soldiers piling atop one another in the trenches of Verdun; British infantryman wandering through the frozen wilderness in the days after the Battle of the Somme; and General Erich Ludendorff pursuing a ruthless policy of total war, leading an eleventh-hour attack on Reims even as his men succumbed to the Spanish Flu. 1916 VERDUN