Social Media with Nan Ross

One of the most challenging aspect of marketing is generating traffic. Whether foot or online traffic, the goal is to generate leads and convert to traffic. With a limited budget of most entrepreneurs, Google provides effective tools to monitor your website performance, increase search results and attract relevant leads.  During this episode, we will discuss some of the most effective tools to improve marketing efforts. The following hand-selected Google tools will consist of: Google Analytics, Google AdWords, Google Doc, Google Alert, Google Webmaster Tool, Google Place and Google Reader.

LinkedIn, a social network with over 135 million registered users in over 200 countries, is flooded with network professionals, job/business opportunities and gatekeepers. Completing and optimizing your profile is important, but building true connections is crucial for business success. During this episode, we will discuss our experiences with using LinkedIn and the strategies we have implemented to find the RIGHT business opportunities.

Are you struggling with low blog traffic, sparking Google’s attention, or publishing content regularly? I understand and feel your pain. Although, blogging has it advantages for generating traffic and gaining credibility in your industry, they can be a little complicated. During this week episode, we will discuss ten blogging mistakes made by other bloggers, including myself. The content will be taken from the E-book “15 Business Blogging Mistakes and Easy Fixes” by Pamela Vaughan from Hubspot.

Social media platforms such as, blogs, social networking communities and forums are saturated with online dialogue about your industry, competitors and current events. Are you taking an advantage of these conversations to find supporters? Our upcoming episode will focus on five online strategies for your word of mouth program. Strategies and tips will be taken from the book "Implementing Word of Mouth Marketing" by Idil Cakim.

Although, public officials sees the value of promoting themselves on Facebook, they worry about the potential for lawsuits. Join our show to find out why? If a company hires someone to promote their contest using social media, who really owns the customer database? May a company put a price value of $2.50 for a Twitter followers? Listen to this week episodes on social media news and updates.