Podcasts about Google Alerts

Have you or do you feel stress? What is stress and how can we deal with it? Our guest this time is Rachelle Stone who discusses those very questions with us. Rachelle grew up in a very small town in Massachusetts. After attending community college, she had an opportunity to study and work at Disney World in Florida and has never looked back.   Rachelle loved her Disney work and entered the hospitality industry spending much of 27 years working for or running her own destination management company. She will describe how one day after a successful career, at the age of 48, she suffered what today we know as burnout. She didn't know how to describe her feelings at the time, but she will tell us how she eventually discovered what was going on with her.   She began to explore and then study the profession of coaching. Rachelle will tell us about coaches and clients and how what coaches do can help change lives in so many ways.   This episode is full of the kind of thoughts and ideas we all experience as well as insights on how we can move forward when our mindsets are keeping us from moving forward. Rachelle has a down-to-Earth way of explaining what she wants to say that we all can appreciate.       About the Guest:   “As your leadership consultant, I will help you hone your leadership, so you are ready for your next career move. As your executive coach, I will partner with you to overcome challenges and obstacles so you can execute your goals.”     Hi, I'm Rachelle. I spent over 25 years as an entrepreneur and leader in the Special Event industry in Miami, building, flipping, and selling Destination Management Companies (DMCs).  While I loved and thrived in the excitement and chaos of the industry, I still managed to hit a level of burnout that was wholly unexpected and unacceptable to me, resulting in early retirement at 48.   Now, as a trained Leadership Consultant and Executive Coach, I've made it my mission to combine this hard-won wisdom and experience to crack the code on burnout and balance for others so they can continue to thrive in careers they love. I am Brené Brown Dare to Lead ™ trained, a Certified Positive Intelligence ® Mental Fitness coach, and an accredited Professional Certified Coach by the ICF (International Coaching Federation, the most recognized global accreditation body in the coaching industry).   I continue to grow my expertise and show my commitment to the next generation of coaches by serving on the ICF-Central Florida chapter board of directors. I am serving as President-Elect and Chapter Liaison to the global organization. I also support those new to the coaching industry by mentoring other coaches to obtain advanced coaching credentials.   I maintain my well-being by practicing Pilates & Pvolve ® a few days a week, taking daily walks, loving on my Pug, Max, and making time for beach walks when possible.   Ways to connect Rachel:   www.rstoneconsulting.com https://www.linkedin.com/in/rstoneconsulting/ Instagram: @even_wonderwoman_gets_tired   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi and welcome to unstoppable mindset where inclusion diversity and the unexpected meet. But you know, the more fun thing about it is the unexpected. Unexpected is always a good thing, and unexpected is really anything that doesn't have anything directly to do with inclusion or diversity, which is most of what we get to deal with in the course of the podcast, including with our guest today, Rachelle Stone, who worked in the hospitality industry in a variety of ways during a lot of her life, and then switched to being a coach and a leadership expert. And I am fascinated to learn about that and what what brought her to that? And we'll get to that at some point in the course of the day. But Rachelle, welcome to unstoppable mindset. We're glad you're here. Thank   Rachelle Stone ** 02:08 you, Michael. I'm honored to be here. Excited to be talking to you today.   Michael Hingson ** 02:12 Well, it's a lot of fun now. You're in Florida. I am. I'm in the Clearwater   Rachelle Stone ** 02:16 Dunedin area. I like to say I live in Dunedin, Florida without the zip code.   Michael Hingson ** 02:22 Yeah. Well, I hear you, you know, then makes it harder to find you that way, right?   Rachelle Stone ** 02:28 Physically. Yeah, right, exactly. Danita, without the zip code, we'll stick with that. Yeah,   Michael Hingson ** 02:33 yeah, that works. Well, I'm really glad you're here. Why don't we start by maybe you talking to us a little bit about the early Rachelle growing up and some of that stuff.   Rachelle Stone ** 02:43 Yeah, I was lucky. I grew up in rural Western Massachusetts, little po doc town called Greenfield, Massachusetts. We were 18 miles from the Vermont border, which was literally a mile and a half from the New Hampshire border. So I grew up in this very interesting area where it was like a tri state area, and our idea of fun growing up, well, it was, we were always outdoors, playing very much outdoors. I had three siblings, and I was the youngest, and it was one of those childhoods where you came home from school, and mom would say, go outside, don't come back in the house until you hear the whistle. And every house on the street, every mother had a whistle. There were only seven houses because there was a Boy Scout camp at the end of the road. So as the sun was setting and the street lights would come on, you would hear different whistles, and different family kids would be going home the stone kids up, that's your mom. Go home, see you next time that was it was great. And you know, as I got older and more adventurous, it was cow tipping and keg parties and behind and all sorts of things that we probably shouldn't have been doing in our later teen years, but it was fun. Behind   Michael Hingson ** 04:04 is it's four wheeling,   Rachelle Stone ** 04:08 going up rough terrain. We had these. It was very, very hilly, where I was lot of lot of small mountains that you could conquer.   Michael Hingson ** 04:17 So in the winter, does that mean you got to do some fun things, like sledding in the snow. Yeah, yeah.   Rachelle Stone ** 04:24 We had a great hill in the back of our yard, so I learned to ski in my own backyard, and we had three acres of woods, so we would go snowshoeing. We were also close to a private school called Northfield Mount Hermon, which had beautiful, beautiful grounds, and in the winter, we would go cross country skiing there. So again, year round, we were, we were outdoors a lot.   Michael Hingson ** 04:52 Well, my time in Massachusetts was three years living in Winthrop so I was basically East Boston. Yeah. Yes and and very much enjoyed it. Loved the environment. I've been all over Massachusetts in one way or another, so I'm familiar with where you were. I am, and I will admit, although the winters were were cold, that wasn't as much a bother as it was when the snow turned to ice or started to melt, and then that night it froze. That got to be pretty slippery,   05:25 very dangerous, very dangerous.   Michael Hingson ** 05:29 I then experienced it again later, when we lived in New Jersey and and I actually our house to take the dogs out. We had no fenced yards, so I had to take them out on leash, and I would go down to our basement and go out and walk out basement onto a small deck or patio, actually, and then I had to go down a hill to take the dogs where they could go do their business. And I remember the last year we were in New Jersey, it snowed in May, and the snow started to melt the next day, and then that night, it froze, and it and it stayed that way for like about a day and a half. And so it was as slick as glass is. Glass could be. So eventually I couldn't I could go down a hill, it was very dangerous, but going back up a hill to come back in the house was not safe. So eventually, I just used a very long flex leash that was like 20 feet long, and I sent the dogs down the hill. I stayed at the top.   Rachelle Stone ** 06:33 Was smart, wow. And they didn't mind. They just wanted to go do their business, and they wanted to get back in the house too. It's cold, yeah?   Michael Hingson ** 06:41 They didn't seem to be always in an incredible hurry to come back into the house. But they had no problem coming up the hill. That's the the advantage of having claws,   Rachelle Stone ** 06:51 yes. Pause, yeah, four of them to boot, right? Yeah, which   Michael Hingson ** 06:54 really helped a great deal. But, you know, I remember it. I love it. I loved it. Then now I live in in a place in California where we're on what's called the high desert, so it doesn't get as cold, and we get hardly any of the precipitation that even some of the surrounding areas do, from Los Angeles and Long Beach and so on to on the one side, up in the mountains where the Snow is for the ski resorts on the other so Los Angeles can have, or parts of La can have three or four inches of rain, and we might get a half inch.   Rachelle Stone ** 07:28 Wow. So it stays relatively dry. Do you? Do you ever have to deal like down here, we have something called black ice, which we get on the road when it rains after it hasn't rained in a long time? Do you get that there in California,   Michael Hingson ** 07:41 there are places, yeah, not here where I live, because it generally doesn't get cold enough. It can. It's already this well, in 2023 late 2023 we got down to 24 degrees one night, and it can get a little bit colder, but generally we're above freezing. So, no, we don't get the black ice here that other places around us can and do. Got it. Got it. So you had I obviously a fun, what you regard as a fun childhood.   Rachelle Stone ** 08:14 Yeah, I remember the first day I walked into I went to a community college, and I it was a very last minute, impulsive, spontaneous decision. Wow, that kind of plays into the rest of my life too. I make very quick decisions, and I decided I wanted to go to college, and it was open enrollment. I went down to the school, and they asked me, What do you want to study? I'm like, I don't know. I just know I want to have fun. So they said, you might want to explore Recreation and Leisure Services. So that's what I wound up going to school for. And I like to say I have a degree in fun and games.   Michael Hingson ** 08:47 There you go. Yeah. Did you go beyond community college or community college enough?   Rachelle Stone ** 08:53 Yeah, that was so I transferred. It took me four years to get a two year degree. And the reason was, I was working full time, I moved out. I just at 17, I wanted to be on my own, and just moved into an apartment with three other people and went to college and worked. It was a fabulous way to live. It was wonderful. But then when I transferred to the University, I felt like I was a bit bored, because I think the other students were, I was dealing with a lot of students coming in for the first time, where I had already been in school for four years, in college for four years, so the experience wasn't what I was looking for. I wanted the education. And I saw a poster, and it was Mickey Mouse on the poster, and it was Walt Disney World College program now accepting applications. So I wrote down the phone number, email, whatever it was, and and I applied. I got an interview again. Remember Michael? I was really bored. I was going to school. It was my first semester in my four year program, and I just anyway. I got a call back and. And I was accepted into the Disney College Program. So, um, they at that time, they only took about 800 students a year. So it was back in 1989 long time ago. And I was thrilled. I left Massachusetts on january 31 1989 in the blizzard of 89 Yeah, and I drove down to Orlando, Florida, and I never left. I'm still here in Florida. That was the beginning of my entire career. Was applying for the Disney College Program.   Michael Hingson ** 10:36 So what was that like, being there at the Disney College, pro nominal, phenomenal. I have to ask one thing, did you have to go through some sort of operation to get rid of your Massachusetts accent? Does   Rachelle Stone ** 10:50 it sound like it worked? No, I didn't have well, it was funny, because I was hoping I would be cast as Minnie Mouse. I'm four foot 10. I have learned that to be Mini or Mickey Mouse, you have to be four, eight or shorter. So I missed many by two inches. My second choice was being a lifeguard, and I wound up what I they offered me was Epcot parking lot, and I loved it, believe it or not, helping to park cars at Epcot Center. I still remember my spiel to the letter that I used to give because there was a live person on the back of the tram speaking and then another one at the front of the tram driving it to get you from the parking lot to the front entrance of the gate. But the whole experience was amazing. It was I attended classes, I earned my Master's degree. I picked up a second and third job because I wanted to get into hotels, and so I worked one day a week at the Disney Inn, which is now their military resorts. And then I took that third job, was as a contractor for a recreation management company. So I was working in the field that I had my associates in. I was working at a hotel one day a week, just because I wanted to learn about hotels. I thought that was the industry I wanted to go into. And I was I was driving the tram and spieling on the back of the tram five days a week. I loved it was phenomenal.   Michael Hingson ** 12:20 I have a friend who is blind who just retired from, I don't know, 20 or 25 years at Disneyland, working a lot in the reservation centers and and so on. And speaks very highly of, of course, all the experiences of being involved with Disney.   Rachelle Stone ** 12:38 Yeah, it's really, I'm It was a wonderful experience. I think it gave me a great foundation for the work in hospitality that I did following. It was a great i i think it made me a better leader, better hospitality person for it well,   Michael Hingson ** 12:57 and there is an art to doing it. It isn't just something where you can arbitrarily decide, I'm going to be a successful and great hospitality person, and then do it if you don't learn how to relate to people, if you don't learn how to talk to people, and if you're not having fun doing it   Rachelle Stone ** 13:14 exactly. Yes, Fun. Fun is everything. It's   Michael Hingson ** 13:18 sort of like this podcast I love to tell people now that the only hard and fast rule about the podcast is we both have to have fun, or it's not worth doing.   Rachelle Stone ** 13:25 That's right. I'm right there with you. Gotta Have fun,   Michael Hingson ** 13:30 yeah? Well, so you So, how long were you with Disney? What made you switched? Oh, so   Rachelle Stone ** 13:36 Disney College Program. It was, at that time, it was called the Magic Kingdom college program, MK, CP, and it's grown quite significantly. I think they have five or 7000 students from around the world now, but at that time it was just a one semester program. I think for international students, it's a one year program. So when my three and a half months were up. My semester, I could either go back. I was supposed to go back to school back in Massachusetts, but the recreation management company I was working for offered me a full time position, so I wound up staying. I stayed in Orlando for almost three and a half years, and ultimately I wound up moving to South Florida and getting a role, a new role, with a different sort of company called a destination management company. And that was that was really the onset destination management was my career for 27 years. 26   Michael Hingson ** 14:38 years. So what is a destination management company. So   Rachelle Stone ** 14:41 a destination management company is, they are the company that receives a group into a destination, meetings, conventions, events. So for instance, let's say, let's say Fathom note taker. Wants to have an in person meeting, and they're going to hold it at the Lowe's Miami Beach, and they're bringing in 400 of their top clients, and and and sales people and operations people. They need someone on the receiving end to pick everybody up at the airport, to put together the theme parties, provide the private tours and excursions. Do the exciting restaurant, Dine Around the entertainment, the amenities. So I did all the fun. And again, sticking with the fun theme here, yeah, I did all of the auxiliary meeting fun add ons in the destination that what you would do. And I would say I did about 175 to 225, meetings a year.   Michael Hingson ** 15:44 So you didn't actually book the meetings, or go out and solicit to book the meetings. You were the person who took over. Once a meeting was arranged,   Rachelle Stone ** 15:53 once a meeting was booked in the destination, right? If they needed a company like mine, then it would be then I would work with them. If I would be the company. There were several companies I did what I do, especially in Miami, because Miami was a top tier destination, so a client may book the lows Miami Beach and then reach out to two to three different DMCs to learn how can they partner with them to make the meeting the most successful. So it was always a competitive situation. And it was always, you know, needing to do our best and give our best and be creative and out of the box. And, yeah, it was, it was an exciting industry. So what makes   Michael Hingson ** 16:41 the best destination management company, or what makes you very successful? Why would people view you as successful at at what you do, and why they would want to choose you to be the company to work with? Because obviously, as you said, it's competitive.   Rachelle Stone ** 16:59 Everybody well, and there's choice. Everybody has choice. I always believed there was enough business to go around for everybody. Very good friends with some of my my hardiest competitors. Interestingly, you know, although we're competing, it's a very friendly industry. We all network together. We all dance in the same network. You know, if we're going to an industry network, we're all together. What? Why would somebody choose me over somebody else? Was really always a decision. It was sometimes it was creativity. Sometimes it was just a feeling for them. They felt the relationship just felt more authentic. Other times it was they they just really needed a cut and dry service. It just every client was always different. There were never two programs the same. I might have somebody just wanting to book a flamenco guitarist for three hours, and that's all they need. And another group may need. The transportation, the tours, the entertainment, the theme parties, the amenities, the whole ball of Fox, every group was different, which is, I think, what made it so exciting, it's that relationship building, I think, more than anything. Because these companies are doing meetings all over the country, sometimes some of them all over the world. So relationships were really, really important to them to be able to go into a destination and say to their partner in that destination, hey, I'm going to be there next May. This is what I need. Are you available? Can you help? So I think on the initial front end, it is, when it's a competitive bid, you're starting from scratch to build a relationship. Once that's relationship is established, it is easier to build on that relationship when things go wrong. Let's talk about what worked, what didn't, and how we can do better next time, instead of throwing the entire relationship out with the bathwater and starting from scratch again. So it was a great industry. I loved it, and   Michael Hingson ** 19:00 obviously you must have been pretty successful at it.   Rachelle Stone ** 19:04 I was, I was lucky. Well, luck and skill, I have to give myself credit there too. I worked for other DMCs. I worked for event companies that wanted to expand into the DMC industry. And I helped, I helped them build that corporate division, or that DMC division. I owned my own agency for, I think, 14 years, still alive and thriving. And then I worked for angel investors, helping them flip and underperforming. It was actually a franchise. It was an office franchise of a global DMC at the time. So I've had success in different areas of Destination Management, and I was lucky in that I believe in accreditation and certification. That's important to me. Credibility matters. And so I. Involved in the association called the association of Destination Management executives international admei I know it's a mouthful, but I wound up serving on their board of directors and their certification and accreditation board for 14 years, throughout my career, and on the cab their certification accreditation board, my company was one of the first companies in the country to become a certified company, admc certified. I was so proud of that, and I had all of my staff. I paid for all of them to earn their certification, which was a destination management Certified Professional. That's the designation. I loved, that we could be a part of it. And I helped write a course, a university level course, and it was only nine weeks, so half a semester in teaching students what destination management is that took me three years. It was a passion project with a couple of other board members on the cab that we put together, and really glad to be a part of that and contributing to writing the book best practices in destination management, first and second edition. So I feel lucky that I was in this field at a time where it was really growing deeper roots. It had been transport the industry. When I went into it was maybe 20 years young, and when I left it, it been around for 40 plus years. So it's kind of exciting. So you so you   Michael Hingson ** 21:41 said that you started a company and you were with it for 4014 years, or you ran it for 14 years, and you said, it's still around. Are you involved with it at all? Now, I   Rachelle Stone ** 21:51 am not. I did a buyout with the I had two partners at the time. And without going into too much detail, there were some things going on that I felt were I could not align with. I felt it was unethical. I felt it was immoral, and I struggled for a year to make the decision. I spoke to a therapist, and I ultimately consulted an attorney, and I did a buyout, and I walked away from my this was my legacy. This was my baby. I built it from scratch. I was the face of the company. So to give that up my legacy, it was a really tough decision, but it really did come full circle, because late last year, something happened which brought me back to that decision, and I can, with 100% certainty, say it was a values driven decision for me, and I'm so happy I made that decision. So I am today. Yeah,   Michael Hingson ** 22:57 and, and let's, let's get to that a little bit so you at some point, you said that you had burnout and you left the industry. Why did you do that?   Rachelle Stone ** 23:08 So after I did, sold my my business, I worked for angel investors for about three and a half years. They brought me in. This was an underperforming office that the franchisee, because they had owned it for 10 years, had done a buyout themselves and sold it back to the angel investors or the private equity so they brought me in to run the office and bring it from surviving to thriving again. And it took me about 18 months, and I brought it from under a million to over 5.3 million in 18 months. So it's quite successful. And I had said to the owners, as they're thanking me and rewarding me, and it was a great first two years, I had said to them, please don't expect this again. This was a fluke. People were following me. There was a lot of curiosity in the industry, because this was a really big move for me to sell my company and then go work for this one. It was big news. So it was a great time. But the expectation for me to repeat, rinse and repeat, that kind of productivity was not realistic. It just wasn't realistic. And about a year and a half later, I just, I was driving from the Lowe's Miami Beach. It's funny, because I used that as an example before, to the breakers in Palm Beach. And if you know South Florida at all, it's, it's, you're taking your life in your hands every time you get on 95 it's a nightmare. Anyway, so I'm driving from the lows to the breakers, and I just left a kind of a rough meeting. I don't even remember what it was anymore, because that was back in 2014 and I'm driving to another meeting at the breakers, and I hang up the phone with somebody my. Son calls about something, Mom, this is going on for graduation. Can you be there? And I'm realizing I'm going to be out of town yet again for work, and I'm driving to the breakers, and I'm having this I just had this vision of myself in the middle of 95 slamming the brakes on in my car, coming to a full stop in the middle of the highway. I did not do this this, and I don't recommend you do this. And I opened up my car door, and I literally just walked away from my car. That was the image in my mind. And in that moment, I knew it was time for me to leave. I had gone as high as I could go. I'd done as much as I could do. I'd served on boards, contributed to books, spoken on panels. I wanted to go back to being an entrepreneur. I didn't want to work for angel investors anymore. I wanted to work for myself. I wanted to build something new, and I didn't want to do it in the DMC world. So I went home that night thinking I was going to just resign. Instead, I wrote a letter of retirement, and I retired from the industry, I walked away two and a half weeks later, and I said I was never going to return.   Michael Hingson ** 26:09 And so I burnt out, though at the time, what? What eventually made you realize that it was all burnt out, or a lot of it was burnt out. So I   Rachelle Stone ** 26:17 didn't know anything about burnout at that time. I just knew I was incredibly frustrated. I was bored. I was over in competence, and I just wanted out. Was just done. I had done well enough in my industry that I could take a little time. I had a lot of people asking me to take on consulting projects. So I did. I started doing some consulting in hospitality. And while I was doing that, I was kind of peeling away the layers of the onion, saying, What do I want to do next? I did not want to do DMC. That's all I knew. So I started this exploration, and what came out of it was an interest in exploring the field of coaching. So I did some research. I went to the coachingfederation.org which is the ICF International coaching Federation, is the leading accreditation body for coaches in the world. And through them, I researched Who were some of the accredited schools. I narrowed it down. I finally settled on one, and I said, I'm going to sign up for one course. I just want to see what this coaching is all about. So I signed up for a foundations course with the with the school out of Pennsylvania, and probably about three weeks into the course, the professor said something which was like a light bulb moment for me, and that I realized like, oh my   Speaker 1 ** 27:40 god, I burnt out. And I was literally, at this   Rachelle Stone ** 27:46 time, we're in school, we're on the phone. It was not zoom. We didn't have all this yet. It was you were on the phone, and then you were pulling up documents on your computer so the teacher couldn't see me crying. I was just sobbing, knowing that this is i i was so I was I was stunned. I didn't say anything. I sat on this for a while. In fact, I sat on it. I started researching it, but I didn't tell anybody for two years. It took me two years before I finally admitted to somebody that I had burnt out. I was so ashamed, embarrassed, humiliated, I was this successful, high over achiever. How could I have possibly burnt out?   Michael Hingson ** 28:34 What? What did the teacher say   Rachelle Stone ** 28:37 it was? I don't even remember what it was, but I remember that shock of realization of wellness, of it was, you know what it was that question, is this all? There is a lot of times when we were they were talking about, I believe, what they were talking about, midlife crisis and what really brings them on. And it is that pivotal question, is this really all there is, is this what I'm meant to be doing? And then in their conversation, I don't even remember the full conversation, it was that recognition of that's what's happened to me. And as I started researching it, this isn't now. This is in 2015 as I'm researching it and learning there's not a lot on it. I mean, there's some, mostly people's experiences that are being shared. Then in 2019 the World Health Organization officially, officially recognizes burnout as a phenomenon, an occupational phenomenon.   Michael Hingson ** 29:38 And how would you define burnout? Burnout is,   Rachelle Stone ** 29:43 is generally defined in three areas. It is. It's the the, oh, I always struggle with it. It's that disconnect, the disconnect, or disassociation from. Um, wanting to succeed, from your commitment to the work. It is the knowing, the belief that no one can do it well or right. It is there. There's that. It's an emotional disconnect from from from caring about what you're doing and how you're showing up, and it shows up in your personal life too, which is the horrible thing, because it your it impacts your family so negatively, it's horrible.   Michael Hingson ** 30:39 And it it, it does take a toll. And it takes, did it take any kind of a physical toll on you?   Rachelle Stone ** 30:45 Well, what I didn't realize when I when I took this time, I was about 25 pounds overweight. I was on about 18 different medications, including all my vitamins. I was taking a lot of vitamins at that time too. Um, I chronic sciatica, insomnia. I was self medicating. I was also going out, eating rich dinners and drinking, um, because you're because of the work I was doing. I had to entertain. That was part of that was part of of my job. So as I was looking at myself, Yes, physically, it turns out that this weight gain, the insomnia, the self medication, are also taught signs of of risk of burnout. It's how we manage our stress, and that's really what it comes down to, that we didn't even know. We don't even know. People don't no one teaches us how to process our stress, and that that's really probably one of the biggest things that I've through, everything that I've studied, and then the pandemic hitting it. No one teaches us how to manage our stress. No one tells us that if we process stress, then the tough stuff isn't as hard anymore. It's more manageable. No one teaches us about how to shift our mindsets so we can look at changing our perspective at things, or only seeing things through our lizard brain instead of our curious brain. These are all things that I had no idea were keeping me I didn't know how to do, and that were part of contributing to my burnout. Right?   Michael Hingson ** 32:43 Is stress more self created, or is it? Is it an actual thing? In other words, when, when there is stress in the world? Is it something that, really, you create out of a fear or cause to happen in some way, and in reality, there are ways to not necessarily be stressful, and maybe that's what you're talking about, as far as learning to control it and process it, well,   Rachelle Stone ** 33:09 there's actually there's stresses. Stressors are external. Stress is internal. So a stressor could be the nagging boss. It could be your kid has a fever and you're going to be late for work, or you're going to miss a meeting because you have to take them to the doctor. That's an external stressor, right? So that external stressor goes away, you know, the traffic breaks up, or your your husband takes the kid to the doctor so you can get to your meeting. Whatever that external stress, or is gone, you still have to deal with the stress that's in your body. Your that stress, that stress builds up. It's it's cortisol, and that's what starts with the physical impact. So those physical symptoms that I was telling you about, that I had, that I didn't know, were part of my burnout. It was unprocessed stress. Now at that time, I couldn't even touch my toes. I wasn't doing any sort of exercise for my body. I wasn't and that is one of the best ways you can process stress. Stress actually has to cycle out of your body. No one tells us that. No one teaches us that. So how do you learn how to do that?   Michael Hingson ** 34:21 Well, of course, that's Go ahead. Go ahead. Well, I was gonna   Rachelle Stone ** 34:24 say it's learning. It's being willing to look internally, what's going on in your body. How are you really getting in touch with your emotions and feelings and and processing them well?   Michael Hingson ** 34:37 And you talk about stressors being external, but you have control. You may not have control directly over the stressor happening, but don't you have control over how you decide to deal with the external stress? Creator,   Rachelle Stone ** 34:55 yes, and that external stress will always. Go away. The deadline will come and go. The sun will still rise tomorrow in set tomorrow night. Stressors always go away, but they're also constantly there. So you've got, for instance, the nagging boss is always going to bring you stress. It's how you process the stress inside. You can choose to ignore the stressor, but then you're setting yourself up for maybe not following through on your job, or doing   Michael Hingson ** 35:29 right. And I wouldn't suggest ignoring the stressor, but you it's processing that   Rachelle Stone ** 35:34 stress in your body. It's not so let's say, at the end of the rough day, the stressors gone. You still, whether you choose to go for a walk or you choose to go home and say, Honey, I just need a really like I need a 62nd full on contact, bear hug from you, because I'm holding a lot of stress in my body right now, and I've got to let it out So that physical contact will move stress through your body. This isn't this is they that? You can see this in MRI studies. You see the decrease in the stress. Neuroscience now shows this to be true. You've got to move it through your body. Now before I wanted to kind of give you the formal definition of burnout, it is, it is they call it a occupational phenomenal, okay, it by that they're not calling it a disease. It is not classified as a disease, but it is noted in the International Classification of Diseases, and it has a code now it is they do tie it directly to chronic workplace stress, and this is where I have a problem with the World Health Organization, because when they added this to the International Classification of diseases in 2019 they didn't have COVID. 19 hybrid or work from home environments in mind, and it is totally changed. Stress and burnout are following people around. It's very difficult for them to escape. So besides that, that disconnect that I was talking about, it's really complete exhaustion, depletion of your energy just drained from all of the stressors. And again, it's that reduced efficiency in your work that you're producing because you don't care as much. It's that disconnect so and then the physical symptoms do build up. And burnout isn't like this. It's not an overnight thing. It's a build up, just like gaining 25 pounds, just like getting sick enough that I need a little bit more medication for different issues, that stuff builds up on you and when you when you're recovering from burnout, you didn't get there overnight. You're not going to get out of it overnight either. It's I worked with a personal trainer until I could touch my toes, and then she's pushed me out to go join a gym. But again, it's step by step, and learning to eat healthy, and then ultimately, the third piece that really changed the game for me was learning about the muscles in my brain and getting mentally fit. That was really the third leg of getting my health back.   Michael Hingson ** 38:33 So how does all of that help you deal with stress and the potential of burnout today? Yeah,   Rachelle Stone ** 38:43 more than anything, I know how to prevent it. That is my, my the number one thing I know when I'm sensing a stressor that is impacting me, I can quickly get rid of it. Now, for instance, I'll give you a good example. I was on my the board of directors for my Homeowners Association, and that's always   Michael Hingson ** 39:03 stressful. I've been there, right? Well, I   Rachelle Stone ** 39:06 was up for an hour and a half one night ruminating, and I I realized, because I coach a lot of people around burnout and symptoms, so when I was ruminating, I recognized, oh my gosh, that HOA does not deserve that much oxygen in my brain. And what did I do the next day? I resigned. Resigned, yeah, so removing the stressors so I can process the stress. I process my stress. I always make sure I schedule a beach walk for low tide. I will block my calendar for that so I can make sure I'm there, because that fills my tank. That's self care for me. I make sure I'm exercising, I'm eating good food. I actually worked with a health coach last year because I felt like my eating was getting a little off kilter again. So I just hired a coach for a few months to help me get back on track. Of getting support where I need it. That support circle is really important to maintain and process your stress and prevent burnout.   Michael Hingson ** 40:10 So we've talked a lot about stress and dealing with it and so on. And like to get back to the idea of you went, you explored working with the international coaching Federation, and you went to a school. So what did you then do? What really made you attracted to the idea of coaching, and what do you get out of it?   Rachelle Stone ** 40:35 Oh, great question. Thanks for that. So for me, once I I was in this foundations course, I recognized or realized what had happened to me. I i again, kept my mouth shut, and I just continued with the course. By the end of the course, I really, really enjoyed it, and I saw I decided I wanted to continue on to become a coach. So I just continued in my training. By the end of 2015 early 2016 I was a coach. I went and joined the international coaching Federation, and they offer accreditation. So I wanted to get accredited, because, as I said, from my first industry, a big proponent for credit accreditation. I think it's very important, especially in an unregulated industry like coaching. So we're not bound by HIPAA laws. We are not doctors, we are coaches. It's very different lane, and we do self regulate. So getting accredited is important to me. And I thought my ACC, which my associate a certified coach in 2016 when I moved to the area I'm living in now, in 2017 and I joined the local chapter here, I just continued on. I continued with education. I knew my lane is, is, is burnout. I started to own it. I started to bring it forward a little bit and talk about my experiences with with other coaches and clients to help them through the years and and it felt natural. So with the ICF, I wanted to make sure I stayed in a path that would allow me to hang my shingle proudly, and everything I did in the destination management world I'm now doing in the coaching world. I wound up on the board of directors for our local chapter as a programming director, which was so perfect for me because I'm coming from meetings and events, so as a perfect person to do their programming, and now I am their chapter liaison, and I am President Elect, so I'm taking the same sort of leadership I had in destination management and wrapping my arms around it in the coaching industry,   Michael Hingson ** 42:56 you talk about People honing their leadership skills to help prepare them for a career move or their next career. It isn't always that way, though, right? It isn't always necessarily that they're going to be going to a different career. Yep,   Rachelle Stone ** 43:11 correct. Yeah. I mean, not everybody's looking for trans transition. Some people are looking for that to break through the glass ceiling. I have other clients that are just wanting to maybe move laterally. Others are just trying to figure it out every client is different. While I specialize in hospitality and burnout, I probably have more clients in the leadership lane, Senior VP level, that are trying to figure out their next step, if they want to go higher, or if they're content where they are, and a lot of that comes from that ability to find the right balance for you in between your career and your personal life. I think there comes a point when we're in our younger careers, we are fully identified by what we do. I don't think that's true for upcoming generations, but for our generation, and maybe Jen, maybe some millennials, very identified by what they do, there comes a point in your career, and I'm going to say somewhere between 35 and 50, where you recognize that those two Things need to be separate,   Michael Hingson ** 44:20 and the two things being   Rachelle Stone ** 44:23 your identity, who you are from what you do, got it two different things. And a lot of leaders on their journey get so wrapped up in what they do, they lose who they are.   Michael Hingson ** 44:39 What really makes a good leader,   Rachelle Stone ** 44:42 authenticity. I'm a big proponent of heart based leadership. Brene Brown, I'm Brene Brown trained. I am not a facilitator, but I love her work, and I introduce all my clients to it, especially my newer leaders. I think it's that. Authenticity that you know the command and control leadership no longer works. And I can tell you, I do work with some leaders that are trying to improve their human skills, and by that I mean their emotional intelligence, their social skills, their ability to interact on a human level with others, because when they have that high command and control directive type of leadership, they're not connecting with their people. And we now have five generations in the workforce that all need to be interacted with differently. So command and control is a tough kind of leadership style that I actually unless they're willing to unless they're open to exploring other ways of leading, I won't work with them. Yeah,   Michael Hingson ** 45:44 and the reality is, I'm not sure command and control as such ever really worked. Yeah, maybe you control people. But did it really get you and the other person and the company? What what you needed.   Rachelle Stone ** 46:01 Generally, that's what we now call a toxic environment. Yes, yes. But that, you know, this has been, we've been on a path of, you know, this work ethic was supposed to, was supposed to become a leisure ethic in the 70s, you know, we went to 40 hour work weeks. Where are we now? We're back up to 6070, hour work week. Yeah, we're trying to lower the age that so kids can start working this is not a leisure ethic that we were headed towards. And now with AI, okay, let's change this conversation. Yeah, toxic environments are not going to work. Moving forward that command and control leadership. There's not a lot of it left, but there's, it's lingering, and some of the old guard, you know, there it's, it's slowly changing.   Michael Hingson ** 46:49 It is, I think, high time that we learn a lot more about the whole concept of teamwork and true, real team building. And there's a lot to be said for there's no I in team, that's right, and it's an extremely important thing to learn. And I think there are way to, still, way too many people who don't recognize that, but it is something that I agree with you. Over time, it's it's starting to evolve to a different world, and the pandemic actually was one, and is one of the things that helps it, because we introduced the hybrid environment, for example, and people are starting to realize that they can still get things done, and they don't necessarily have to do it the way they did before, and they're better off for it.   Rachelle Stone ** 47:38 That's right. Innovation is beautiful. I actually, I mean, as horrible as the pandemic was it, there was a lot of good that came out of it, to your point. And it's interesting, because I've watched this in coaching people. I remember early in the pandemic, I had a new client, and they came to the they came to their first call on Zoom, really slumped down in the chair like I could barely see their nose and up and, you know, as we're kind of talking, getting to know each other. One of the things they said to me, because they were working from home, they were working like 1011, hours a day. Had two kids, a husband, and they also had yet they're, they're, they're like, I one of the things they said to me, which blew my mind, was, I don't have time to put on a load of laundry. They're working from home. Yeah? It's that mindset that you own my time because you're paying me, yeah, versus I'm productive and I'm doing good work for you. Is why you're paying for paying me? Yeah? So it's that perception and trying to shift one person at a time, shifting that perspective   Michael Hingson ** 48:54 you talked before about you're a coach, you're not a doctor, which I absolutely appreciate and understand and in studying coaching and so on, one of the things that I read a great deal about is the whole concept of coaches are not therapists. A therapist provides a decision or a position or a decision, and they are more the one that provides a lot of the answers, because they have the expertise. And a coach is a guide who, if they're doing their job right, leads you to you figuring out the answer. That's   Rachelle Stone ** 49:34 a great way to put it, and it's pretty clear. That's, that's, that's pretty, pretty close the I like to say therapy is a doctor patient relationship. It's hierarchy so and the doctor is diagnosing, it's about repair and recovery, and it's rooted in the past, diagnosing, prescribing, and then the patient following orders and recovering. Hmm, in coaching, it's a peer to peer relationship. So it's, we're co creators, and we're equal. And it's, it's based on future goals only. It's only based on behavior change and future goals. So when I have clients and they dabble backwards, I will that's crossing the line. I can't support you there. I will refer clients to therapy. And actually, what I'm doing right now, I'm taking a mental health literacy course through Harvard Medical Center and McLean University. And the reason I'm doing this is because so many of my clients, I would say 80% of my clients are also in therapy, and it's very common. We have a lot of mental health issues in the world right now as a result of the pandemic, and we have a lot of awareness coming forward. So I want to make sure I'm doing the best for my clients in recognizing when they're at need or at risk and being able to properly refer them.   Michael Hingson ** 51:04 Do you think, though, that even in a doctor patient relationship, that more doctors are recognizing that they accomplish more when they create more of a teaming environment? Yes,   51:18 oh, I'm so glad you   Rachelle Stone ** 51:20 brought that up, okay, go ahead. Go ahead. Love that. I have clients who are in therapy, and I ask them to ask their therapist so that if they're comfortable with this trio. And it works beautifully. Yes,   Michael Hingson ** 51:36 it is. It just seems to me that, again, there's so much more to be said for the whole concept of teaming and teamwork, and patients do better when doctors or therapists and so on explain and bring them into the process, which almost makes them not a coach as you are, but an adjunct to what you do, which is what I think it's all about. Or are we the adjunct to what they do? Or use the adjunct to what they do? Yeah, it's a team, which is what it should be.   52:11 Yeah, it's, I always it's like the Oreo cookie, right?   Michael Hingson ** 52:16 Yeah, and the frosting is in the middle, yeah, crying   Rachelle Stone ** 52:19 in the middle. But it's true, like a therapist can work both in the past and in the future, but that partnership and that team mentality and supporting a client, it helps them move faster and further in their in their desired goals. Yeah,   Michael Hingson ** 52:37 it's beautiful, yeah, yeah. And I think it's extremely important, tell me about this whole idea of mental fitness. I know you're studying that. Tell me more about that. Is it real? Is it okay? Or what? You know, a lot of people talk about it and they say it's who cares. They all roll   Rachelle Stone ** 52:56 their eyes mental fitness. What are you talking about? Yeah, um, I like to say mental fitness is the third leg of our is what keeps us healthy. I like to look at humans as a three legged stool, and that mental fitness, that mental wellness, is that third piece. So you have your spiritual and community wellness, you have your physical wellness, and then you have your mental wellness. And that mental wellness encompasses your mental health, your mental fitness. Now, mental fitness, by definition, is your ability to respond to life's challenges from a positive rather than a negative mindset. And there's a new science out there called positive it was actually not a new science. It's based on four sciences, Positive Intelligence, it's a cognitive behavioral science, or psychology, positive psychology, performance psychology, and drawing a bank anyway, four sciences and this body of work determined that there's actually a tipping point we live in our amygdala, mostly, and there's a reason, when we were cavemen, we needed to know what was coming that outside stressor was going to eat us, or if we could eat it. Yeah, but we have language now. We don't need that, not as much as we did, not in the same way, not in the same way, exactly. We do need to be aware of threats, but not every piece of information that comes into the brain. When that information comes in our brains, amplify it by a factor of three to one. So with that amplification, it makes that little, little tiny Ember into a burning, raging fire in our brain. And then we get stuck in stress. So it's recognizing, and there's actually you are building. If you do yoga, meditation, tai chi, gratitude journaling, any sort of those practices, you're flexing that muscle. You talk to somebody who does gratitude journaling who just started a month in, they're going to tell. You, they're happier. They're going to tell you they're not having as many ruminating thoughts, and they're going to say, I'm I'm smiling more. I started a new journal this year, and I said, I'm singing more. I'm singing songs that I haven't thought of in years. Yeah, out of the blue, popping into my head. Yeah. And I'm happier. So the the concept of mental fitness is really practicing flexing this muscle every day. We take care of our bodies by eating good food, we exercise or walk. We do that to take care of our physical body. We do nothing to take care of our brain other than scroll social media and get anxiety because everybody's life looks so perfect,   Michael Hingson ** 55:38 yeah, and all we're doing is using social media as a stressor.   Rachelle Stone ** 55:42 That's right, I'm actually not on social media on LinkedIn. That's it.   Michael Hingson ** 55:48 I have accounts, but I don't go to it exactly. My excuse is it takes way too long with a screen reader, and I don't have the time to do it. I don't mind posting occasionally, but I just don't see the need to be on social media for hours every day.   Rachelle Stone ** 56:05 No, no, I do, like, like a lot of businesses, especially local small businesses, are they advertise. They only have they don't have websites. They're only on Facebook. So I do need to go to social media for things like that. But the most part, no, I'm not there. Not at all. It's   Michael Hingson ** 56:20 it's way too much work. I am amazed sometimes when I'll post something, and I'm amazed at how quickly sometimes people respond. And I'm wondering to myself, how do you have the time to just be there to see this? It can't all be coincidence. You've got to be constantly on active social media to see it. Yeah,   Rachelle Stone ** 56:39 yeah, yeah. Which is and this, this whole concept of mental fitness is really about building a practice, a habit. It's a new habit, just like going to the gym, and it's so important for all of us. We are our behaviors are based on how we interpret these messages as they come in, yeah, so learning to reframe or recognize the message and give a different answer is imperative in order to have better communication, to be more productive and and less chaos. How   Michael Hingson ** 57:12 do we teach people to recognize that they have a whole lot more control over fear than they think they do, and that that really fear can be a very positive guide in our lives. And I say that because I talked about not being afraid of escaping from the World Trade Center over a 22 year period, what I realized I never did was to teach people how to do that. And so now I wrote a book that will be out later in the year. It's called Live like a guide dog, stories of from a blind man and his dogs, about being brave, overcoming adversity and walking in faith. And the point of it is to say that you can control your fear. I'm not saying don't be afraid, but you have control over how you let that fear affect you and what you deal with and how you deal it's all choice. It is all choice. But how do we teach people to to deal with that better, rather than just letting fear build up   Rachelle Stone ** 58:12 it? Michael, I think these conversations are so important. Number one is that learner's mind, that willingness, that openness to be interested in finding a better way to live. I always say that's a really hard way to live when you're living in fear. Yeah, so step number one is an openness, or a willingness or a curiosity about wanting to live life better,   Michael Hingson ** 58:40 and we have to instill that in people and get them to realize that they all that we all have the ability to be more curious if we choose to do it.   Rachelle Stone ** 58:49 But again, choice and that, that's the big thing so many and then there's also, you know, Michael, I can't wait to read your book. I'm looking forward to this. I'm also know that you speak. I can't wait to see you speak. The thing is, when we speak or write and share this information, we give them insight. It's what they do with it that matters, which is why, when I with the whole with the mental fitness training that I do, it's seven weeks, yeah, I want them to start to build that habit, and I give them three extra months so they can continue to work on that habit, because it's that important for them to start. It's foundational your spirit. When you talk about your experience in the World Trade Center, and you say you weren't fearful, your spiritual practice is such a big part of that, and that's part of mental fitness too. That's on that layers on top of your ability to flex those mental muscles and lean into your spirituality and not be afraid.   Michael Hingson ** 59:55 Well, I'd love to come down and speak. If you know anybody that needs a speaker down there. I. I'm always looking for speaking opportunities, so love your help, and   1:00:03 my ears open for sure and live like   Michael Hingson ** 1:00:06 a guide dog. Will be out later this year. It's, it's, I've already gotten a couple of Google Alerts. The the publisher has been putting out some things, which is great. So we're really excited about it.   Rachelle Stone ** 1:00:16 Wonderful. I can't wait to see it. So what's   Michael Hingson ** 1:00:19 up for you in 2024   Rachelle Stone ** 1:00:22 so I actually have a couple of things coming up this year that are pretty big. I have a partner. Her name's vimari Roman. She's down in Miami, and I'm up here in the Dunedin Clearwater area. But we're both hospitality professionals that went into coaching, and we're both professional certified coaches, and we're both certified mental fitness coaches. When the pandemic hit, she's also a Career Strategist. She went she started coaching at conferences because the hospitality industry was hit so hard, she reached out to me and brought me in too. So in 2024 we've been coaching at so many conferences, we can't do it. We can't do it. It's just too much, but we also know that we can provide a great service. So we've started a new company. It's called coaches for conferences, and it's going to be like a I'll call it a clearing house for securing pro bono coaches for your conferences. So that means, let's say you're having a conference in in LA and they'd like to offer coaching, pro bono coaching to their attendees as an added value. I'll we'll make the arrangements for the coaches, local in your area to to come coach. You just have to provide them with a room and food and beverage and a place to coach on your conference floor and a breakout. So we're excited for that that's getting ready to launch. And I think 2024 is going to be the year for me to dip my toe in start writing my own story. I think it's time   Michael Hingson ** 1:02:02 writing a book. You can say it. I'm gonna do it.   Rachelle Stone ** 1:02:05 I'm gonna write a book Good. I've said it out loud. I've started to pull together some thoughts around I mean, I've been thinking about it for years. But yeah, if the timing feels right,   Michael Hingson ** 1:02:21 then it probably is, yep, which makes sense. Well, this has been fun. It's been wonderful. Can you believe we've already been at this for more than an hour? So clearly we   1:02:33 this went so fast. Clearly we   Michael Hingson ** 1:02:35 did have fun. We followed the rule, this was fun. Yeah, absolutely. Well, I want to thank you for being here, and I want to thank you all for listening and for watching, if you're on YouTube watching, and all I can ask is that, wherever you are, please give us a five star rating for the podcast. We appreciate it. And anything that you want to say, we would love it. And I would appreciate you feeling free to email me and let me know your thoughts. You can reach me at Michael H, I m, I C, H, A, E, L, H i at accessibe, A, C, C, E, S, S, I, B, e.com, would love to hear from you. You can also go to our podcast page, www, dot Michael hingson.com/podcast, and it's m, I C, H, A, E, L, H, I N, G, s, O, N, and as I said to Rochelle just a minute ago, if any of you need a speaker, we'd love to talk with you about that. You can also email me at speaker@michaelhingson.com love to hear from you and love to talk about speaking. So however you you reach out and for whatever reason, love to hear from you, and for all of you and Rochelle, you, if you know anyone else who ought to be a guest on unstoppable mindset, let us know we're always looking for people who want to come on the podcast. Doesn't cost anything other than your time and putting up with me for a while, but we appreciate it, and hope that you'll decide to to introduce us to other people. So with that, I again want to say, Rochelle, thank you to you. We really appreciate you being here and taking the time to chat with us today.   Rachelle Stone ** 1:04:13 It's been the fastest hour of my life. I'm gonna have to watch the replay. Thank you so much for having me. It's been my pleasure to join you.   **Michael Hingson ** 1:04:24 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

David Blumenfeld is the co-founder of Next Rivet, a proptech advisory firm that helps real estate businesses leverage digital technology to solve real business challenges. With experience leading business development at Westfield Labs—the innovation arm of Westfield Shopping Centers—David has a deep understanding of how to bridge the gap between traditional real estate operations and emerging technologies. At Next Rivet, he focuses on building tailored technology roadmaps and overseeing successful implementation, ensuring that technology delivers measurable impact, not just flashy concepts.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Proptech is not about chasing buzzwords—it's about identifying business problems first and applying the right tools to solve them. The biggest failure in tech implementation comes from unclear business requirements, not from the technology itself. AI is not a stand-alone solution but an ingredient that enhances existing tools and processes. Operational efficiencies, lease management, and tenant experience are key focus areas where technology can provide immediate ROI. Success comes from doing the upfront work: define your goals clearly, then explore solutions.     Topics What Is Proptech and Why It Matters Proptech (property technology) spans digital leasing tools, building management systems, smart locks, energy efficiency tech, tenant experience platforms, and more. The slow adoption rate in real estate offers an opportunity for forward-thinking operators to gain an edge. Focus should always be on solving operational challenges—not on adopting tech for tech's sake. Avoiding the “Deck on the Desk” Problem Many consulting firms hand over a giant report without real action steps. Next Rivet helps clients move from strategy to implementation, working directly with vendors and ensuring real results. Their approach is tech-agnostic—choosing the right tools for the job, not locking clients into a specific vendor. Where Most Owners Should Start with Tech Focus on basic operational systems: lease digitization, renewal tracking, building management systems. Use AI as a layer within these systems to streamline lease abstraction, document review, and operations. Prioritize energy efficiency tools that can produce real cost savings (e.g., HVAC optimization, smart metering). Technology Across Asset Classes Retail: Enhance shopper experience through frictionless parking, special tenant offers, and real-time inventory insights. Office: Provide infrastructure that allows tenants to customize their tech stack while the building remains future-proof. Multifamily: Combine leasing, operations, and tenant engagement into seamless digital experiences. How to Vet and Choose Tech Solutions Wisely Clearly define business needs before engaging vendors. Develop tight business and technical requirements—just like architectural plans for a building. Avoid jumping into tools just because they're AI-powered or new; focus on real benefits and usability.    

Mon, 28 Apr 2025 06:00:00 +0000 https://www.franchiseuniversum.de/ratgeber-podcast/271/ eca38bea6a3430caa51f2a83b52f669f Andreas Frings über das juristische Fundament beim Vertragsende Was passiert, wenn ein langjähriger Franchise-Partner geht – und das Ende eines Standorts plötzlich öffentlich diskutiert wird? Ein Fall aus der Presse in Heidelberg liefert wertvolle Hinweise, worauf Franchisesysteme bei Standortschließungen achten sollten. Insbesondere kommunikativ. In meinem Google Alert tauchte ein Artikel einer Lokalzeitung auf. Die Botschaft: Ein Subway-Franchisenehmer wurde angeblich von Vermieter und Franchisegeber nach 20 Jahren zur Standortschließung gezwungen. Mit Anwalt Andreas Frings habe ich mich gefragt: Geht das wirklich? Ohne Ausgleichsansprüche? Sicher, solche Fälle sind Ausnahmen – aber sie zeigen, wo es knirschen könnte, falls Kommunikation, Nachfolgeplanung und Vertragslaufzeiten nicht sauber abgestimmt sind. Fun Fact am Rande: Andreas kennt die Lage besonders gut – er hat selbst in Heidelberg Jura studiert.

Last week, in my hotel room just after MicroConf, I got excited about repositioning. I have had some time to think about the steps forward since then, and here's what I've come up with. This week, I dive into what I have already done, what needs to be done next, and where this is going.The blog post: https://tbf.fm/episodes/383-repositioning-podscan-from-monitoring-to-data-platform The podcast episode: https://thebootstrappedfounder.com/repositioning-podscan-from-monitoring-to-data-platform/Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In episode 669, Megan chats to Chris Panteli about how food bloggers can build high-quality backlinks and boost their domain authority using digital PR strategies. Chris Panteli is the co-founder of Linkifi, a digital PR link-building agency that specializes in securing high-quality media links for clients. His entrepreneurial journey took an unexpected turn when he was diagnosed with Type 1 diabetes at age 33, leading him to sell his family's fish and chip shop business. Panteli holds a Bachelor's degree in Business Economics from the University of Liverpool. In January 2022, Panteli co-founded Linkifi, which rapidly grew to generate $50,000 per month within its first year. The agency focuses on responding to PR requests from journalists on behalf of clients, helping them secure valuable online links and enhance their SEO performance. Panteli is also a podcast host, co-hosting "Market Movers: Building Brands and Links with Linkifi," where he shares insights on branding, SEO, and link-building strategies. His expertise in digital PR and link building has made him a respected voice in the eCommerce and digital marketing industries. In this episode, you'll learn how to secure backlinks from top-tier media outlets, optimize your website for PR success, and track your mentions to maximize SEO benefits. Key points discussed include: - Why backlinks matter: High-quality backlinks help increase domain authority, improve SEO, and drive organic traffic. - Best platforms for PR opportunities: Websites like Source of Sources (SOS), Quoted, and Press Flow connect bloggers with journalists looking for expert sources. - How to pitch journalists successfully: Personalize your pitches, highlight your expertise, and follow up politely to increase your chances of getting featured. - Optimizing your website for PR: A clear about page, professional social presence, and credentials help journalists verify and trust your expertise. - Tracking and securing unlinked mentions: Use tools like Google Alerts and Talkwalker to monitor mentions, and reach out to request a backlink if your name appears without one. - The evolving role of AI in PR: AI can assist with research and structuring pitches, but maintaining a human, authentic tone is essential. Connect with Chris Panteli Website | Facebook

Kick off Season 14 of The Power of Owning Your Career with Simone Morris! This premiere is packed with real-life lessons from Simone's work with the Alzheimer's Association, plus a deep dive into the evolving DEI landscape. Get ready for actionable career tips, including how to use Google Alerts to stay ahead in your industry. We're also tackling AI's impact on professional development and sharing inspiring leadership stories. Your Monday motivation is here!

How Do Book Judges in Book Contests Really Judge? In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Jules Marie who has judged over 2,000 books for a variety of book contests to share her tips on creating a book that has the WOW factor in the judges' eyes. Your takeaways include: - Entering book contests are part of your marketing plan. - Before you enter, what's the “why”? - Make sure your name and book title is listed on Google Alerts and Talk Walker. - Determine your costs and set a budget—invest in your book. - Why book covers should reflect content between the covers. - Usually there is an editorial judge and design judge. - Find the contests that are a fit for your book's genre and theme. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of book marketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Krys Benyamein and Katie Lucie join Jason Cassity and The Broke Agent to discuss a Google hack for content, a must-do community post, Valentine's day content ideas, and the marketer of the week.

Dein Fachwissen macht den Unterschied im Verkauf! Ein Deep Dive in den Verkaufsprozess! Was gehört da überhaupt rein? - Ganz klar deine verkäuferischen Skills. Was gibt es hier für Trends und sinnvolle neue Tools. Wie kann dich KI an dieser Stelle unterstützen? - Was beschäftigt aktuell deine Zielgruppe. Welche Änderungen gab es zum Jahreswechsel? Vor welchen Herausforderungen steht deine Zielgruppe aktuell oder zukünftig? - Falls relvant: deine Beratungsskills - Produkt- und Fachwissen Ein paar Quick-Tipps, wie du up to date bleibst: - Austausch mit Kolleg:innen - ich bin sehr dankbar, dass ich ein Umfeld habe, indem wir uns gegenseitig challengen und besser machen - Frag' Menschen, die etwas beherrschen, das du gerne lernen magst - ich freue mich immer wieder zu erleben, wie hilfsbereit Menschen sind - Fachzeitschriften, Podcasts, Hörbücher usw. - Wissen über deine Kunden: Setze dir Google-Alerts. Frage deine Kunden was sie lesen, hören, auf welche Kongresse sie gehen - Jahresgespräche und regelmäßige Kundentermine (nennt sich Vertrieb) bringen dir tolle Insights was deine Zielgruppe beschäftigt - Mal was ganz Neues für dich selbst ausprobieren. Das schafft dir neue Perspektiven. Du kannst dann auch prüfen, ob dir das für deinen Bereich weiterhelfen kann. Kim und ich tauschen uns dazu im aktuellen Podcast aus. Du wirst überrascht sein, welche Learnings hier manchmal für dich drin sind. Außerdem teilen wir eine coole Übung, die dir hilft deine Argumentation und dein Produktwissen immer weiter zu verbessern. Hör gerne rein und nimm dir dieses Nugget mit! --------------- Im letzten Jahr haben wir unseren Kurs Exzellenz im Vertrieb - einfach besser verkaufen gestartet. In den aktuellen Podcastfolgen beschäftigen wir uns immer mit einer der Phasen: Selbstmanagement - FACHWISSEN - Terminierung - Resonanz schaffen - Situation erkunden - Möglichkeiten zeigen - Abschluss - Reflexion. Solltest Du eine Frage zu der jeweiligen Phase haben, dann teile uns diese in den Kommentaren. Vielleicht findet sich diese in einer der nächsten Folgen wieder.

“It's about saying yes. Life is full of opportunities and possibilities and going in a direction that supports who you are and who you want to become.” —Jill LublinPublicity is the key that unlocks the door to your dream opportunities. It's not just about getting media coverage— it's about amplifying your message and connecting with your ideal audience. Are you ready to break through the noise and position yourself as an industry authority?Jill Lublin is a master publicity strategist, international speaker, and 4-time best-selling author. She has trained thousands of individuals and businesses on how to use the power of publicity to grow their influence and impact.Tune in as Jill shares her insights on aligning your message, solving marketplace problems, leveraging Google Alerts, overcoming fear, the power of saying yes to opportunities, and the transformative power of conscious kindness.Connect with Ann on Social Media:  Website: https://seednutrition.com/Annt/home Facebook: https://www.facebook.com/profile.php?id=100008572834952 Instagram: https://www.instagram.com/annthemasterhealer/ Email: Tamingdiabetes@yahoo.com Episode Highlights: 02:32 The Importance of Sharing Your Gifts  06:51 Overcoming Fear 15:35 The Power of Publicity and Conscious Kindness 18:25 Embracing Opportunities21:51 The Importance of Taking ActionMeet Jill: With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular Publicity Crash Course. Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women's Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines.Jill is the author of four bestselling books, including: Get Noticed…Get Referrals (McGraw-Hill), Networking Magic (Morgan James), and Guerrilla Publicity (Morgan James), which is regarded as the “PR Bible”, and her latest book The Profit of Kindness (Red Wheel Weiser), which went #1 in four categories. With four international bestselling books, Jill is acknowledged as the go-to person for building success through influence marketing, networking, and publicity. She helps authors to create book deals with agents and publishers and well as obtain foreign rights deals. Jill is also the Producer and Host of the TV show, “Messages of Hope”, which inspires people to take positive action to improve their lives and create a better world.Website: https://jilllublin.com/ LinkedIn: https://www.linkedin.com/in/jilllublin/ Facebook: https://www.facebook.com/publicitycrashcourse X: https://twitter.com/JillLublin YouTube: https://www.youtube.com/channel/UCP1iC4DCyVD4rP34DZxjeeg

Notification ProcessTEDx video editing and submission processUse of Google Alerts for tracking mentions of one's nameImportance and benefits of setting up alerts, even for common namesDiscovery of TEDx Video ReleasePersonal experience of finding out via PR companiesOutreach by multiple PR companiesPR companies offering to increase video viewsEmotional Response and ViewingInitial reluctance to watch the TEDx videoPersonal method of watching the video (locked room, noise-cancelling headphones)Cringing at one's performance and discrepancies between live talk and videoSharing and PromotionStrategy for sharing the TEDx videoImportance of priming people in advanceRequesting support through comments and sharesVaried responses from different sections of one's lifeAnalysis of optimal timing for shares (e.g., avoiding Friday)Engagement and FeedbackConstantly checking video stats (views, likes, comments)Noting unsolicited comments and feeling appreciativePersonal nature and attachment to the TEDx talkTEDx Organizational ProcessLack of control over video title and write-upInsight into the TEDx team's takeaway and summary of the talkReflection and Future PlansRealization of the effort and time investment in creating a TEDx talkIntention to document the entire TEDx process through blog postsMention of coinciding personal stressful circumstances during TEDx preparation

This Week Grace and Mamrie discuss Google Alerts, social media commentary culture, drones in New Jersey, ChatGPT zodiac charts and fart walks. Go to http://bombas.com/tmgw and use code tmgw to get 20% off your first purchase. Go to http://rocketmoney.com/tmgw to cancel your unwanted subscriptions with Rocket Money. Go to http://zocdoc.com/weird to find and instantly book a top-rated doctor today. Go to http://auraframes.com and use code TMGW to get $35-off Aura's best-selling Carver Mat frames. Go to http://masterclass.com/weird to get up to 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Before you sell to customers, you have to find them, but where do you look for your ideal clients? It starts with the places you frequently visit because serving like-minded individuals is your most powerful position. Then, it's always helpful to ask the right questions, lean on other industry leaders, and listen to podcasts as you utilize every online search box you come across. Lastly, Google Alerts is your best friend for staying informed on your clientele's movements, and similarly, SparkToro will help you connect the dots between certain topics and the people who follow them.

Katrin hat ein neues Bühnenprogramm, das sie vor Ewigkeiten zugesagt hat, und nun aber vollkommen überrascht davon ist, dass es schon bald losgeht. Sarah ist gar nicht gut in Bühnenprogrammen, und ist daher voller Bewunderung für Katrin. Voller Bewunderung waren auch ein paar Krähen, die einer Hörerin von uns auf Schritt und Tritt folgen, seit sie von ihr gefüttert wurden. Klingt süß, ist es aber gar nicht. In Katrin ruft es sogar über die Jahre perfektioniertes antisoziales Verhalten hervor, denn wenn EINE weiß, wie man auf der Straße so tut, als hätte man sich nicht gesehen, dann ist das Katrin! Eine Eigenschaft, von der sich jeder eine Scheibe abschneiden sollte. Stichwort Scheibe abschneiden: Sarah ist jetzt Head of SOKO Käseklau, sie hat sogar einen Google Alert eingerichtet, wie eine richtige Ermittlerin. Was der SOKO noch fehlt, ist eine Riesenhamsterratte, die sind nämlich genauso gut wie Spürhunde. Nur weniger niedlich. Sarah hat jetzt Zimmerpflanzen, und versucht anhand von Docht-Bewässerung niemanden sterben zu lassen, und weil sie sich so sicher ist, dass so keine Pflanze sterben kann, will sie Katrin dabei helfen ihre Zimmerpflanzenphobie zu überwinden. Ob sie will oder nicht. Kommt alle in rauen Mengen, denn abschließend stiften wir noch dazu an Kinder anzulügen, denn: sorry buddy, it's the law! Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/bauerfeind_kuttner_podcast Du möchtest Werbung in diesem Podcast schalten? Dann erfahre hier mehr über die Werbemöglichkeiten bei Seven.One Audio: https://www.seven.one/portfolio/sevenone-audio

Hey you guys! If you're a real estate agent trying to grow your local audience, boost engagement, and capture more leads (because let's be real, who isn't?), then you need to hit play on this one ASAP. In today's episode, we're diving into 5 creative ways to use Instagram Reels to build a hyperlocal following(**cough cough** NOT OTHER AGENTS) that's totally obsessed with your content. Learn how to use ManyChat automations to drive people into your DMs, send them lead magnets, and get them into your CRM without even lifting a finger. Talk about working smarter, not harder!

Jill Lublin, an international speaker on publicity, networking, kindness, and referrals, shares her expertise on the topics of publicity and kindness. She emphasizes the importance of practicing kindness in our daily lives and how it can make a positive impact on ourselves and others. Jill also provides valuable tips on how to get publicity, including reaching out to podcast hosts and using Google Alerts to stay informed about relevant topics. She highlights the power of publicity in building visibility and attracting business. Jill shares her journey into the field of publicity and how she now helps entrepreneurs navigate the world of PR through her Media Mastery Intensive program. LinkedIn: https://Linkedin.com/in/jilllublin Twitter: http://twitter.com/JillLublin Instagram: http://instagram.com/jilllublin Facebook: http://facebook.com/jilllublin Facebook business page: http://facebook.com/publicitycrashcourse Free Gift - Jill's Publicity Action Guide – http://PublicityCrashCourse.com/freegift Learn more about your ad choices. Visit megaphone.fm/adchoices

Jill Lublin, an international speaker on publicity, networking, kindness, and referrals, shares her expertise on the topics of publicity and kindness. She emphasizes the importance of practicing kindness in our daily lives and how it can make a positive impact on ourselves and others. Jill also provides valuable tips on how to get publicity, including reaching out to podcast hosts and using Google Alerts to stay informed about relevant topics. She highlights the power of publicity in building visibility and attracting business. Jill shares her journey into the field of publicity and how she now helps entrepreneurs navigate the world of PR through her Media Mastery Intensive program. LinkedIn: https://Linkedin.com/in/jilllublin Twitter: http://twitter.com/JillLublin Instagram: http://instagram.com/jilllublin Facebook: http://facebook.com/jilllublin Facebook business page: http://facebook.com/publicitycrashcourse Free Gift - Jill's Publicity Action Guide – http://PublicityCrashCourse.com/freegift Learn more about your ad choices. Visit megaphone.fm/adchoices

In diesem Podcast teile ich die verlässlichsten Webseiten und Tools, die ich täglich nutze, um aktuelle Börsen-News zu verfolgen und fundierte Aktienanalysen durchzuführen. Was dich in dem Podcast erwartet:1. Nachrichten-Websites für Börsen-News:Ich zeige dir die wichtigsten Nachrichtenquellen. Von übergeordneter Marktlage, bis zu den spezifischen Nachrichten eines Unternehmens.2. Tools für die Aktienanalyse:Entdecke die Tools, die ich für meine Analysen nutze. Sie helfen dir, Kursentwicklungen zu verfolgen, Unternehmensdaten zu verstehen und Markttrends zu erkennen.3. Informationen zu Einzelaktien:Erfahre, wo du die aktuellsten Informationen zu einzelnen Aktien findest. Diese Quellen bieten Einblicke und Berichte über Unternehmen, die für deine Anlagestrategie wichtig sein können.4. Kuratierte Nachrichten:Lerne Websites kennen, die kuratierte Nachrichten bieten und die wichtigsten Informationen kompakt zusammenfassen. So sparst du Zeit und bleibst dennoch umfassend informiert. Inhaltsverzeichnis00:00 Intro01:37 Bloomberg03:38 Handelsblatt05:26 Google Alerts06:24 FinanzNachrichten07:46 EQS News08:53 FinChat10:28 Seeking Alpha12:18 Twitter (X)13:38 Börsen-Kompass Ausblick15:51 Danke fürs Einschalten! Börsen-Kompasshttps://analyse.maximilian-gamperling.de/kompass-warteliste Social Media- Instagram: https://www.instagram.com/maximilian_gamperling/- LinkedIn: https://www.linkedin.com/in/gamperling/- Newsletter: https://www.maximilian-gamperling.de/newsletter- Podcast: https://akademie.maximilian-gamperling.de/podcasts/anker-aktien-podcast Meine ToolsCharts*: https://de.tradingview.com/?aff_id=117182- Aktienfinder: https://aktienfinder.net- Finchat.io*: https://finchat.io/?via=maximilian- TransparentShare: https://bit.ly/3laA6tK- SeekingAlpha*: https://www.sahg6dtr.com/QHJ7RM/R74QP/- Captrader*: https://www.financeads.net/tc.php?t=41972C46922130T- Bloomberg: https://www.bloomberg.com/europe- Handelsblatt: https://www.handelsblatt.com- EQS News: https://www.eqs-news.com/de/- Google Alert: https://www.google.com/alerts DisclaimerAlle Informationen beruhen auf Quellen, die wir für glaubwürdig halten. Trotz sorgfältiger Bearbeitung können wir für die Richtigkeit der Angaben und Kurse keine Gewähr übernehmen. Alle enthaltenen Meinungen und Informationen dienen ausschließlich der Information und begründen kein Haftungsobligo. Regressinanspruchnahme, sowohl direkt, wie auch indirekt und Gewährleistung wird daher ausgeschlossen. Alle enthaltenen Meinungen und Informationen sollen nicht als Aufforderung verstanden werden, ein Geschäft oder eine Transaktion einzugehen. Auch stellen die vorgestellten Strategien keinesfalls einen Aufruf zur Nachbildung, auch nicht stillschweigend, dar. Vor jedem Geschäft bzw. vor jeder Transaktion sollte geprüft werden, ob sie im Hinblick auf die persönlichen und wirtschaftlichen Verhältnisse geeignet ist. Wir weisen ausdrücklich noch einmal darauf hin, dass der Handel mit Aktien, ETFs, Fonds, Optionen, Futures etc. mit grundsätzlichen Risiken verbunden ist und der Totalverlust des eingesetzten Kapitals nicht ausgeschlossen werden kann.Aussagen über zu erwartende Entwicklungen an Finanzmärkten, insbesondere Wertpapiermärkten und Warenterminbörsen, stellen NIEMALS EINE AUFFORDERUNG ZUM KAUF ODER VERKAUF VON FINANZINSTRUMENTEN dar, sondern dienen lediglich der allgemeinen Information. Dies ist selbst dann der Fall, wenn Beiträge bei wörtlicher Auslegung als Aufforderung zur Durchführung von Transaktionen im o.g. Sinne verstanden werden könnten. Jegliche Regressinanspruchnahme wird insoweit ausgeschlossen. *Affiliate-Link #News #Aktie #Börse

In this episode, Tracy "The Safety Lady" Hawkins and 2024 Cape Fear REALTORS® President ,Amanda Palmer, discuss the growing threat of scams and safety concerns within the industry. They delve into specific incidents, such as a recent case where an agent was showing a property and was confronted by individuals claiming ownership. The episode highlights the importance of agent education and awareness of various scams, including fraudulent listings, wire fraud, and deepfakes. Hawkins and Palmer offer practical advice and strategies for agents to protect themselves and their clients, such as verifying property ownership, conducting thorough research, and utilizing tools like Google Alerts.

Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She's landed clients at every level of media and says Google Alerts are one key to her success. Julie is also the author of the children's books “Astra The Lonely Airplane” and “Astra In Hollywood” which draw on her experience as the wife of a pilot laid off during COVID. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast:  Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Julie Whitney: website: https://www.pwcommunications.net Facebook: https://www.facebook.com/julie.phillippi.whitney/ Instagram: https://www.instagram.com/juliewhitneyauthor/ --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

If you want to get more speaking engagements, this episode is packed with specific strategies you can use, no matter where you're at in your speaking journey. Our guest is Cindy Rowe, a professional speaker, owner of a marketing company, and a graduate of our Thought Leader Academy. Cindy has been on fire with her speaking for the past two years, so we invited her back on the podcast to share how she's been getting momentum on the speaking circuit. Our lead speaking coach Diane Diaz and Cindy talk about: How Cindy transitioned from speaking on marketing to becoming a sought-after speaker on kindness Specific strategies Cindy uses to secure a steady stream of speaking engagements The power of Google Alerts and LinkedIn for uncovering speaking opportunities The importance of connecting with other speakers to expand your network and find speaking gigs Tailoring one signature talk to fit different audiences and event themes How Cindy leverages her speaking engagements to book more gigs, including some already lined up into 2025! The crucial role the Thought Leader Academy played in shaping her signature talk If you're ready to build your momentum on the speaking circuit, apply for our Thought Leader Academy at https://www.speakingyourbrand.com/academy. We're here to help you craft your thought leadership message and signature talk, create a visibility plan, and set you on the path to becoming a sought-after speaker.   Show notes at https://www.speakingyourbrand.com/401/ Cindy's website: https://thecindyrowe.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cindy Rowe (guest) = https://www.linkedin.com/in/cindyrowe-publicspeaker/ Related Podcast Episodes: Episode 284: Connecting Your Ideas into One Message with Cindy Rowe Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCullough Episode 367: Steps for Creating Your Speaking and Visibility Plan

Send us a Text Message.Discover the secrets of successful entrepreneurship as we welcome Nick Loise to the Elevate Media Podcast. From his days in corporate America to becoming the President at GKIC, Nick's journey is inspiring. Learn how working with marketing legend Dan Kennedy shaped his approach to business and the strategies he used to build a supportive entrepreneurial network. Nick emphasizes the power of direct response marketing and shares invaluable insights on leveraging experience to drive business success.Unlock effective messaging and marketing strategies that elevate your brand's presence. We dive into the importance of video content in today's marketing landscape, exploring how platforms like TikTok, YouTube, LinkedIn, and Facebook can be game-changers for engagement. We also discuss hosting events to create repurposable content and the importance of timely follow-ups with tools like Google Alerts and LinkedIn notifications. Stay ahead of industry trends and client needs with strategies that ensure your messaging stands out.Finally, we delve into the evolution of sales strategies, highlighting the necessity of personalization and research to make meaningful connections. From personalized videos and direct mail to creative tactics for engaging B2B clients, this episode is packed with actionable insights. Learn how to engage multiple decision-makers and maintain post-purchase solid relationships effectively. With unique touchpoints like personalized holiday cards and welcome boxes, discover how to break through the noise and make a lasting impression in your sales efforts. Join us for this episode filled with practical tips and creative ideas to boost your sales game.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Support the Show.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Today, I'm going to talk about your favorite subject. Preparing for a speech or presentation. I know a lot of you hate it out there, but I got to tell you, if you can overcome that problem of being nervous about it and everything, oh my goodness, it can open up worlds of money for you and prestige and travel and oh, I mean just all kinds of great stuff. Screw The Commute Podcast Show Notes Episode 893 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Speech Prep for Maximum Money 01:42 Listen to Tom for Professional Speaking 05:54 How to prepare BEFORE you speak 10:22 Using social media and using Google Alerts 15:19 Creating good and fun handouts 18:08 DO NOT use PowerPoint 20:29 Picking several openings and closings Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Pro Speaking Mentor Program - https://screwthecommute.com/prospeaking/ Wake 'em Up! Business Presentations - https://screwthecommute.com/wakebook/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Google Is Watching - https://screwthecommute.com/892/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

„Sorry, darf ich mal durch?“ „Entschuldigung, ist hier noch frei?“ Manchmal ist „Entschuldigung sagen“ ja einfach eine freundliche soziale Interaktion. „Entschuldigung, mir ist ein Eimer Malerfarbe in deinem neuen Auto ausgelaufen“, ist da schon ne andere Kategorie. Und spätestens bei „Sorry, seit 2021 date ich deinen festen Freund“, sollte einer Entschuldigung vielleicht noch die oder andere schadensbegrenzende Maßnahme folgen. Wie bringt man ein ernstgemeintes „Tut mir Leid“ glaubhaft und effektiv über die Rampe? Und für was müssen wir uns nun mal eigentlich gar nicht entschuldigen? Wie entlarvt man Entschuldigungen, die gar keine sind? Und muss man alles verzeihen? Tara-Louise Wittwer hat sich als Teenager relativ wenig entschuldigt, später dann aber um so engagierter. Die Autorin und Content Creatorin hat sich so sehr mit dem Thema herumgeschlagen, dass sie ein ganzes Buch darüber geschrieben hat. In „Sorry, aber…: Eine Verzichtserklärung an das ständige Entschuldigen“ nimmt Tara ihre „Entschuldigungsroutinen“ auseinander und setzt sie wieder neu zusammen. Ein guter Anlass, sich mal wieder selbst auf Werkseinstellung zurückzusetzen. Die Wissenschaftlerin Karina Strübbe hat sich für ihre Doktorarbeit ohrläppchentief in Polikergossip gegraben. Ihr Forschungsgegenstand war die politische Entschuldigung. Immer wenn ein Redner oder eine Rednerin im Bundestag „Sorry“ gesagt hat, ist bei Karina der Google-Alert angesprungen. Eine nervenaufreibende Arbeit, die sich gelohnt hat. Um Karinas Fazit schon mal vorwegzunehmen: Für ein kleines Versehen, geht eine Entschuldigung locker über die Lippen, wenn ein Politiker richtig Scheiße gebaut hat, wird's eher nicht. Von Profis lernen - in diesem Flexikon. :-) flexikon@ndr.de Und hier unsere Empfehlungen: Für Schlagerfans (ohne die Musik, nur mit den coolen Stories): https://www.ardaudiothek.de/sendung/marmor-stein-und-in-z-spricht-ueber-schlager/13247285 Für Fans von Alles (außer Rammstein): https://www.ardaudiothek.de/sendung/rammstein-row-zero/13382699

Try Leadfeeder today and turn pageviews into pipelines! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he talks to Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp. Emily delves into the power of reputation management and the strategic use of online reviews to boost business growth and customer engagement for small businesses.Key Takeaways:(4:04) How online reviews act as modern word-of-mouth and are crucial for business visibility and credibility.(09:30) The potential pitfalls of soliciting reviews and why natural reviews are more beneficial.(12:01) Proactive strategies for responding to both positive and negative online reviews.(15:31) How small businesses can leverage their online presence on platforms like Yelp to influence consumer decisions.(19:27) The benefits of an optimized Yelp profile and how to effectively use this platform without a business website.(24:26) Tracking the source of customer leads is crucial for understanding and optimizing conversion strategies.(31:24) Setting up Google Alerts and platform notifications helps businesses stay informed about where and how they are being discussed online.Resources Mentioned:Emily Washcovick - https://www.linkedin.com/in/emily-washcovick-56504437/Yelp - https://www.linkedin.com/company/yelp-com/Insightful Links:https://tweakyourbiz.com/posts/3-reasons-reputation-management-is-crucial-for-small-businesses https://www.remwebsolutions.com/blog/small-business-reputation-management https://konnectinsights.com/blogs/online-reputation-management-for-small-businesses https://www.moneythumb.com/blog/the-importance-of-online-reputation-management-for-small-businesses/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Fiona Harvey, the woman alleged to be the inspiration for the Martha character in Richard Gadd's Baby Reindeer, sat down with Piers Morgan for an interview. A TikToker demands a Chinese food dinner at a wedding reception and was unhappy with people's response. Get Tiffany's Eurovision Recap Extravaganza on our after show LINKS Baby Reindeer Fiona Harvey on Piers Morgan Baby Reindeer's Richard Gadd struggling to cope with fame as fans camp in garden “BBC Breaking News” could mean Fiona has Google Alerts for Richard Gadd Article about Fiona stalking an MP in 1997 Vegan Chinese Wedding debate Should a wedding planner have to go pick up Chinese food for a guest who needs vegan accommodation? Response to the feedback Follow us on TikTok, Instagram and Twitter Find more of Molly's stuff Find more of Tiffany's stuff

Episode Notes Defiant: You know this is a utopia when the doctor can order vacations. Dax clearly thinks that Kira banged Riker. Because Dax also clearly banged Riker. You know something's wrong when someone is mean to O'Brien. Villainous Goatee! What happens if you put aluminum foil in the replicator? Kira being the A-plot main character is very pre-2001. Using the Maqis and the Bajoran rebellion as examples of morally grey terrorism is not ideal. Reading Enterprise logs must be sanity-wrecking. Fascination: DS9 does a sex farce. Bashir has significant leeway to diagnose colleagues as "assholes". Lwaxana Troi may be the galaxy's worst seatmate, but it is pretty fun to see her making Odo uncomfortable. What ARE jumja sticks? Oh hey, Xanthi fever. Sisko knows something's wrong when people want to cancel dinner. Jake has rizz. Lwaxana's Google Alerts include Odo, Captain Picard, and sex festivals. On the other hand, the O'Briens' relationship plot feels really grounded and realistic. We are joined this week by Nathan Polette and Steve Duda! You can find Nathan talking about comics, and Bev Crusher's history ghosting men on all socials, at @dazzleraoa. Steve lives with their partner and their adult cat son in a cave beneath Gre'thor. They often make guest appearances on Graymalkin Lane and can be found on social media @Howdyduda. BabSpace9 is a production of the Okay, So network. Connect with the show at @babylonpodject Help us keep the lights on via our Patreon! Justen can be found at @justenwrites Ana can be found at @The_Mianaai, and also made our show art. Both Ana and Justen can also be found on The Compleat Discography, a Discworld re-read podcast. Jude Vais can be found at @eremiticjude. His other work can be found at Athrabeth - a Tolkien Podcast and at Garbage of the Five Rings. Clips from the original show remain copyrighted by Paramount Entertainment and are used under the Fair Use doctrine. Music attribution: Original reworking of the Deep Space 9 theme by audioquinn, who stresses that this particular war crime is not their fault. This show is edited and produced by Aaron Olson, who can be found at @urizenxvii Find out more at http://babylonpod.page

Is it possible to be outrageously successful starting NOW?   It IS, but only when you follow these 15 Rules of Success.  Take the guesswork out of real estate and drill down on what matters most.  Whether you're experienced, grizzled, new or newer, or just feeling stuck, these 15 rules apply to you! Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206  IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com First, the Facts: *According to the National Association of Realtors, 87% of Realtors fail within their first 5 years. *On the other hand, the top 1% of real estate agents in the US make over $500,000 in annual income, while the median income is $50,000. Keep in mind that it only takes, on average, about 5 sales per year to make $50,000. Most of you can do that by working part-time. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/  *20% of licensees make up 80% of closed real estate transactions.  20% of agents make more than $200,000 yearly. The only question you should ask yourself is: which percentage will you be? Follow these 15 rules, which are not just for new agents but for all agents, and you'll be in the top 10% or better. If you choose to wing it and just see how it goes, you'll probably wind up in that first 87% who fail in 5 years or less.   REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris   "If it's meant to be, it's up to me!" should be your daily, maybe hourly affirmation, starting right now.   PART ONE 1.     Your Brokerage Matters. Choose your broker wisely if you're newly licensed, or upgrade as soon as possible if you're not happy where you are. It's not just about commission splits. Does your broker offer stock awards, health insurance, daily education, and revenue share? It's costly to start (or stay) with the wrong brokerage.  Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/ (EXP Paid over $240 million in revenue share and equity benefits last year, up 20% from the previous year.)   2.     Commit to earning while you learn and be learning all the time.  You don't have to be perfect to be productive.  You must take action from day one to build your skills quickly, and you have to make 5x the effort you think to get the results you're looking for. Note:  The best people to role-play with are actual prospects with actual homes to sell.   3.     Curate your sphere of influence and expand it daily. These are all the people you already know. They already know, love, and trust you, so they are almost always your first three to five transactions, and, when communicated with regularly, can be a steady stream of business reaching past those first several deals. Always have some talking points about what's happening in real estate. -Your Board of Realtors Monthly Newsletter -ListReports -This Podcast! -Housing wire -Google Alerts for your local housing market news

Es kann so einfach sein: Pressearbeit für Unternehmerinnen Eva Primavesi ist seit mehr als 20 Jahren PR- und Medienstrategin und zeigt visionären Businessfrauen wie sie ihre Bekanntheit und ihr Renommee durch Pressearbeit steigern. Grundlagen der Pressearbeit für Unternehmer: Evas Vision Sie hat eine große Vision: 1.000 Frauen zu zeigen, wie sie in die Medien kommen. Mit ihren Mentorings sind ihre Kundinnen in kurzer Zeit mit großen Artikeln in Zeitungen, Onlinemedien oder in bekannten Blogs vertreten. Und sie verschaffen sich so einen enormen Wettbewerbsvorteil gegenüber ihren Branchenkollegen. Wie ist das möglich? Pressearbeit für Unternehmerinnen nach Evas Methode Eva's Art zu arbeiten ist darauf bedacht, eine Win-Win-Situation mit Medien, Journalisten und Influencern herzustellen und so eine nachhaltige und langfristige PR-Strategie aufzubauen. Pressearbeit nach Eva‘s System funktioniert ganz leicht und ohne viel Zeit- und Geldeinsatz. Ihren 20-jährigen PR-Erfahrungsschatz gibt sie in ihren Mentorings leidenschaftlich gerne weiter. Die unterschätzte Macht der Pressearbeit für Unternehmer Viele haben Pressearbeit nicht am Radar, denken, dass ist nur was für große Unternehmen oder dass sie von den Medien entdeckt werden müssten. Oft glauben sie, dass sie nichts Wichtiges zu erzählen haben und fangen deswegen gar nicht an, die Medien aktiv zu kontaktieren. Evas persönliche Reise und die Evolution ihrer Pressearbeit für Unternehmerinnen Evas Background: Die Absolventin der Wirtschaftsuniversität Wien war schon immer international unterwegs. Sie studierte in den USA, Italien und Thailand, um gleich danach ein mehrmonatiges Praktikum in Indien zu absolvieren. Dann sollte sie was g'scheites machen und startete in der Kommunikationsabteilung eines börsennotierten Konzerns, wo sie die klassische Pressearbeit mit Pressemitteilung-schreiben und Pressekonferenzen-organisierten, ausübte. Mit ihrer Hochsensibilität war Eva dort jedoch fehl am Platz und sie wechselte in den Non-Profit Sektor, in eine Charity-Organisation. Internationale Projekte führten sie zu den Hotspots dieser Welt, u. a. nach Griechenland, in die Ukraine oder in den Nahen Osten. Sie merkte schnell, die klassische Pressearbeit funktionierte so nicht mehr und sie musste neue Wege finden, um die Medien für die Themen der Organisation zu gewinnen. So fing sie an Pressearbeit ganz neu denken und umzusetzen. Pressearbeit für Unternehmerinnen: Ein Weg zum Erfolg Dieses Wissen gibt sie heute selbstständigen Frauen und Unternehmerinnen leidenschaftlich gerne weiter. Vor sieben Jahren, nach einer privaten Krise startete sie alleinerziehend neu durch und gab ihre ersten PR-Mentorings online. Ihre Kundinnen kommen aus dem gesamten D-A-CH Raum. Ihr gemeinsames Ziel ist es: ihre Message in die Welt zu bringen und ihre Bekanntheit zu erhöhen. Im Dezember 2023 erschient ihr Buch "Von unsichtbar zum Pressestar - Wie du mit deiner Expertise in die Medien kommst, bekannter wirst und dein Business wachsen lässt". Eva ist gerne in der Welt unterwegs, ihre Homebase ist Wien, wo sie mit ihrem Sohn und mit ihrem Partner lebt.   Dein größter Fehler als Unternehmer?: Ich bin ein sehr spontaner Mensch und plane zu wenig. Wenn ich dann eine großartige Idee habe und sie umsetze, dann wird mir oft die Zeit zu knapp: Mir droht auf den letzten Schritten die Energie auszugehen. Das mache ich mir jedoch zur Stärke: improvisieren, das ist eine meiner großer Stärken.   Deine Lieblings-Internet-Ressource?: Google News - Keywordsuche in allen Medien online. Google Alerts - ein Monitoring Tool, das mich benachrichtigt, wo und wann bspw mein Name (od. anderes Keyword) in einem Blog oder Artikel erscheint.   Deine beste Buchempfehlung: Buchtitel 1: THE CODE OF THE EXTRAORDINARY MIND 10 unconventional laws to redefine your life & suceed on your own terms   Buchtitel 2: VON UNSICHTBAR ZUM PRESSESTAR; Eva Primavesi Wie du mit deiner Expertise in die Medien kommst, bekannter wirst und dein Business wachsen lässt.   Kontaktdaten des Interviewpartners: Lass uns gerne vernetzen: https://www.facebook.com/eva.primavesi https://www.linkedin.com/in/evaprimavesi/ https://www.instagram.com/evaprimavesi/ www.evaprimavesi.com info@evaprimavesi.com Komm in meine FB Gruppe Journalisten neugierig machen https://www.facebook.com/groups/journalistenneugierigmachen Hol dir mein Freebie: "In 5 easy Schritten mit deinem Business in die Medien" https://evaprimavesi.com/ebook-5-schritte/   +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: https://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++   So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, das war 2012…

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.Key Discussion Points:- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to esp@sendview.io- Set up Google Alerts for companies and people you want to keep tabs on, like potential employers- Jay's favorite non-reality show is My Lottery Dream HomeAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

Welcome back to "Parenting the Intensity!"In today's episode, Anouk is joined by the insightful Victor Antunez, a father and real estate agent who shares his personal journey of relocating with his autistic daughter. Together, they discuss the impact of reorganizing their daughter's play area to suit her needs and share a more calming symbol for autism. They also delve into the importance of choosing a home that accommodates the unique needs and safety concerns of autistic children. From traveling tips to finding the right neighborhood, this episode is packed with practical advice and personal stories. So, grab a cup of tea, sit back, and join us as we dive into the world of parenting intense and sensory sensitive kids.3 Key Takeaways:1️⃣ Personalized, Safe Spaces for Autistic Children: Victor discusses the impact of reorganizing and making changes to our autistic child's environment to make it less stimulating and more calming.2️⃣ Relocating with an Autistic Child: Safety and Accessibility: Victor shares insights on the significance of living in proximity to necessary services for autistic children, such as schools and therapy centers. He expresses the importance of neighborhood adaptability and considerations for potential hazards, such as the risk of wandering and drowning, are emphasized.3️⃣ Communication and Inclusion for Smooth Transitions: Victor emphasizes the significance of involving children in the moving process, regardless of verbal ability. He discusses the importance of familiarizing the child with new environments, such as airports, and planning rest stops with amenities for ease during travel are recommended."We're seeing more and more kids being diagnosed later in life, and we're realizing that autism is different than what we thought it was. It's possible because there's different levels and different ways that autism can show."Connect with Victor Antunez:Links: https://miamiautismdad.com/ https://miamiautismdad.com/wp-content/uploads/2023/07/Home-Renovations-Sensory-Friendly-Interior-Design-1-39.pdfMake sure to subscribe to our podcast for future episodes and leave a rating and review, that helps us get in front of more parents. Don't forget to check out the resources mentioned on our website at www.parentingtheintensity.caJoin the "Parenting the Intensity Community" to find the right things that works for YOUR child and adapt them to YOUR reality.To be able to enjoy your life and kids, not always being afraid of the next outburstTake a deep breath, keep going, we're all in this together!Music by Oleksii Kaplunskyi from Pixabay

Listen to this clip from Annie Are You Okay?

D'ontra Hughes is the Founder and CEO of Spare, which uses tech to solve cash management problems for unbanked small businesses and enterprises. D'ontra shares his entrepreneurship journey, driven by realizing the financial industry's impact on less privileged individuals. D'ontra highlights a significant issue in the banking sector where the poorest people are often charged the most in fees, perpetuating poverty. Spare addresses the high fees unbanked individuals face when accessing their money. D'ontra's entrepreneurial journey involved various challenges, including learning from customer feedback, understanding the importance of data-driven decisions, and navigating the competitive startup environment. The conversation also covers the impact of the COVID-19 pandemic on Spare, leading to a strategic shift and a focus on regions with high cash circulation. D'ontra emphasizes the importance of strategic planning, data analysis, and a systematic approach to business growth. He also discusses the personal aspects of being a CEO, stressing the importance of maintaining personal relationships and self-care. Spare (https://www.gotspare.com/) Follow Spare on LinkedIn (https://www.linkedin.com/company/spare-cs/), Facebook (https://www.facebook.com/SPAREapp/), Instagram (https://www.instagram.com/gotspare/), or X (https://twitter.com/gotSPARE). Follow D'ontra Hughes on LinkedIn (https://www.linkedin.com/in/dontrahughes/) or X (https://twitter.com/dontrahughes). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido. And with us today is D'ontra Hughes, Founder and CEO of Spare, which uses tech to solve cash management problems for the unbanked small businesses and enterprise. D'ontra, thank you for joining us. D'ONTRA: Well, thank you for having me. VICTORIA: Well, wonderful. So, we met at San Diego Startup Week a few weeks ago. So, I'm excited to have you on the podcast today. Why don't you tell me what was your experience of San Diego Startup Week? And how did you come to be one of the speakers on a panel there? D'ONTRA: Yeah, well, it's always a really nice thing to take part in, you know, kind of those innovative startup week events because you get to see a lot of what people are working on or what they're doing. So, we've been working very closely with the County of San Diego, especially with the city of Oceanside with our latest technology. And, you know, there came this opportunity where I could get on the stage and kind of tell people about our journey a little bit, I think because we're becoming a little bit more successful or something [laughs]; I don't know what to say. We're getting better at what we're doing, apparently, and so folks wanted to hear what I had to say. VICTORIA: I was able to catch your talk, and I thought what was really inspiring about it was that you came from the background of working in the financial industry and saw an opportunity to solve a problem that was common for other people and to be more fulfilled by the work you were doing. So, can you share a little bit about that? D'ONTRA: I came out of a background in finance, as you said. I used to work for JPMorgan. It feels like a long, long time ago. And that was my last corporate job until I became an entrepreneur. You know, one of the things that I learned at that time...and not that the bank was doing anything wrong, but in the nature of finance, it's a business, right? It's got customers. It's got clients. It's got shareholders. And the most important thing is it's designed to make money. There's always someone that loses, right? And sometimes you could say that that's the nature of business. But in this regard, it was a lot of people who lost that couldn't recover or wouldn't be able to recover from the financial waste that was left. You know, I went on my entrepreneurial journey wanting to learn how to build a business and, you know, try to solve problems for myself or for other people. And specifically for this endeavor with Spare, which we launched back in 2015, we looked at the subset of the population, roughly about 25% of the U.S. population, 90-something million households of folks that were basically spending about 7% of their own income every year just accessing their own money. And, like, that's wild, right? Because if I came to you and I said, "Hey, if you got 100 bucks in your pocket, in order to pull that money out of your pocket, you got to give me $7," you'd be furious. And so, the unfortunate thing is that this kind of tax on the poor was being facilitated by the ATM industry. At the time when we began the company, you had consumers out there going to an ATM roughly about seven times per month, withdrawing roughly about $60 per transaction. And the average fee at that time was $4.09. And today, the average fee is just about $4.80, something cents, depending on where you're at in the country. And so, it's unfortunate the difference in these fees for these folks. It might sound absurd to say this, but it makes a difference between eating and not eating for some of these folks. And anyone who's a struggling college student or lives on the low end of the economic spectrum they understand what I mean by that, where the extra $30 or $40 in their pocket per month actually matters. It's an extra tank of gas or two tanks of gas, depending on what kind of car you're driving. And so, it matters. We wanted to really take a really clean look, an assertive look at the relationship that, not just the ATM, but just cash management services or cash management on a local level the impact that it actually has. VICTORIA: Yeah. And to kind of play that back a little bit, let's say you have a bank or you're not able even to get an account in a traditional bank. Maybe your bank doesn't have an ATM in your neighborhood, and you need to always go to a different ATM to get money out of your bank. And you're just constantly paying those fees. You're more likely taking out smaller sums of money, and then you have to do that over and over again. And it becomes a really high percentage of your income that goes just towards getting money out of the ATM. D'ONTRA: Yeah, absolutely. So, when you consider even during the pandemic, right? Everyone's at home, but businesses were trying to figure out how to cut costs. And banks, just like any other business, when they have a retail bank branch that's in a neighborhood that's perhaps low income, they may not keep that bank branch around. And that's unfortunate because it creates an additional hurdle for folks to be able to become banked. You may hear this term of banking deserts, and that's partially because folks have to travel too far, which is an external cost of time, and money, and resources, just to be able to put their money inside of a bank. Now, the additional cost for this particular demographic is that fees tend to add up. And we all know that the bank says, "Hey, as long as you keep $1,200 in your bank account, we're not going to charge you any fees." Well, that's really great, except for the person who is living paycheck to paycheck, right? And so, this fee tax that's placed on them simply because they don't have enough money when you look at it, it's actually pretty rough [laughs]. I look at it, and sometimes I kind of laugh because it's absolutely absurd when you actually look at it on its face where the poorest people you're generating the most profits from. And unfortunately, those fees keep them in the cycle of being poor. And so, it's been really great. Over the past few years, you've seen really great applications or neobanks come up that have acted as, you know, somewhat shields against all of these arbitrary fees, like, hey, no overdraft fees, and no account fees, ever, no monthly fees, and things of that nature, right? But they still aren't solving the other issues, some of the major issues. So, it's really great that I have your debit card. But if you're a neobank, that means I either have to use your co-op ATM network, which is only going to allow me to withdraw cash so many times per month for free, or I have to use some other third-party ATM network. The unfortunate thing about that is they're still paying that fee [laughs]. At some point, they're still going to pay that fee, and when that money is better in their pockets, it's just a little rough. It's a little hard to digest. And so, we wanted to make sure we were doing something about it. VICTORIA: Right. It reminds me of a phrase I come back to sometimes is that being poor is actually very expensive [laughs]. D'ONTRA: It is. VICTORIA: There's a lot of fees, a lot of extra stuff you have to pay for that other people don't. I'm curious: how did you narrow in on this problem? Was it through doing some market research? Was it a personal experience that led you to wanting to work for these types of users? D'ONTRA: Even though JPMorgan was my last, like, corporate job, I went out into the world to be an entrepreneur. Being an entrepreneur is expensive because you got to figure out how to pay bills. And so, one of the side gigs I had is I worked for a hotel in Santa Monica by the name of the Fairmont, and I was managing valet. For anyone who's been to the Fairmont in Santa Monica, it's not for the cheap folks, right? But what would happen is, you know, patrons would show up, and they'd say, "Hey, I'm going to valet my car. I'm going to come back and pick it up." I'm going to go ahead and settle this up. But, you know, where's the nearest ATM so I can give the valet person cash?" And the most often answer was, "Well, there's one inside the lobby of the hotel, and then there's one across this very busy street." Both of these ATMs had a fee of...the one across the street was about $3.75 if you weren't a bank customer, and, of course, it wasn't a national bank. And then the one in the lobby was about $4.75, I think is what the fee was. And so, here's the person who doesn't really carry cash that often being told that they have to pay a premium just to help this person out. And you could almost guess what the most likely outcome was is, unfortunately, that valet person just didn't get tipped. But the thing is, is there was actually a third source of cash, and it was actually in the valet's pocket or at the valet stand. So, there was money there in closer proximity. There just wasn't a mechanism of extracting it. And so, our first look was, well, hey, can we monetize a transaction between, say, the valet stand and this consumer where, basically, the valet stand is selling these folks their cash for much cheaper than the ATM? So, it's going to save everyone time, energy, money, and it ensures that the valet folks get cash in their pocket. I can remember when we initially launched this; I thought it was such a brilliant idea. We created an app in which we would populate a map with all the people around you that had cash on them. So, when you say it out loud, -- VICTORIA: [laughs] Yeah. I could see how that might be problematic. [laughter] D'ONTRA: So, we're super stoked. We're, like, "Hey, we got this app, and it's really great. And, you know, look at all the people here that have money on them." So, we go to submit this thing to the App Store, and the legal team's like, "Absolutely not [laughs]." So, we spent about six months working back and forth with their legal team to come up with a model. And it's somewhat similar to what you see today, where we're sending consumers to regular brick-and-mortar businesses that have spare cash on hand. That's it. Nothing glamorous about that. But the mechanism and the usefulness does some real overall good, not just for the consumers but for the businesses and for the local economy. VICTORIA: Right. So, I was going to ask you, like, what surprised you in the early phases: the discovery process? It sounds like you had at least [laughs] at least one big strategic turn. But I'm curious if there was anything else that came up in your early-stage journey where you realized you had to make a pivot and change up what you were doing based on the feedback you got from users. D'ONTRA: I'd love to be able to tell the story that we got it all right the first time around, but we didn't. I think we almost hit the checklist of things that you should not do. So, like [laughs], one example is you actually really truly shouldn't listen to your customer to some degree, right? So, you have the vision for this thing, but every customer has their idea of how your app should be better or something you should add. And we went through phases where we were adding features then that people just weren't using. You know, it might have worked for, you know, 10% of the user base, but we had spent two or three weeks with the dev team putting in this new feature. And it was somewhat of a departure from the core. It's adjacent, and so we could justify it. So, we did it, but we shouldn't have. So [laughs], then we had to, like, backtrack on that. We had lots of these moments. But I would say one of the most defining moments, and it was actually one of the first ones that came, was this moment in which one of early entrepreneurs' fear is that someone is going to steal your idea. So, we try to, you know, wrap folks up in NDAs, and secrecy, and things of that nature. You know, if you have a really solid idea, like, we all know that it has major potential to change your life. And so, I can remember, you know, we went out, and we pitched this business to a venture capital company. It was very early on. That was my first lesson: people don't steal things that are worthless. And the second being that just because they steal, it doesn't mean they can build it. I can remember, you know, it took us six and a half months to get Spare in the App Store the first time around. And during that time, we had met with this venture capital company looking for investors, angel investors. And it happened to be that this company gave us an offer to buy the company, and we said "No." But then were like, "Hey, why don't you come in and consult us, and let's see if we can work together to do a deal?" And me being super naive at that time, went in, and I said, "Hey, yeah. Like, this is how we would change the app, and this is what we would do." And after two or three hours chatting with them, I had designed my competitor. And I didn't know that until a week later where they made their announcement, and, you know, I had Google Alerts on. And so, this app comes out and, you know, they're posting to see what people think about it. And they had gotten their app in the App Store, same business model, mind you. And I was just blown away [laughs]. Like, I think, at that time, I think I lost all composure. I was, like, sick to my stomach. I was furious. When you asked about, like, the major pivot, it would have been in, like, my mindset because I went in thinking that we have this really great idea and how could anyone want to take something from an entrepreneur because starting is tough enough, especially the people that fund this stuff, right? And [laughs] I learned that, no, opportunities are opportunities, and people take them when they can. And the bigger you become or depending on where your industry is, people are just looking for a shot. They're looking for an opportunity. No one really cares whether or not they're copying someone else's tech, right? If you were destined to do it, you would do it, and you would do it well, and you'd be one of the top ones to do it, right? That was a major change in how I saw this journey, which allowed me to kind of reframe what we were doing and how I was approaching the market, how we collected data, how we dealt with our consumers, and how we ran our business in general. And then, we had to go in and pivot back to the conversation around the customer. So, we go back, and we're going back to build this thing. And so, at that time, I'm feeling, okay, I have to, like, do any and everything I can once we're in the App Store to get users and retain them. And that's when I learned the lesson of, like, don't listen to all of your users. Like, know what your thing is, and do that thing really, really well. And try not to build features that aren't central to your core because, honestly, that can just get you in a lot of trouble. And you can waste a lot of time for no reason. But I think the most important thing out of that is listen to the data, the information, and what I mean by that is where people go on a webpage, or where they go in your app, where they spend the most time. Listen to those things, and pay attention to the data, and somewhat become obsessed about utilizing the data to make your decisions. I think that'll save everyone a bit of heartache and, you know, pain as they go down that journey. VICTORIA: Yeah, I really love that. There's a couple of, like, interesting points. I feel like when you said it can be daunting, like, oh, there's a million apps in there that already do this or, like, somebody else has already started this. Like, sometimes that means, well, it's a good idea because clearly somebody was willing to try and put it together, and they found a market. But you can always do it better, and you can always have a unique angle and try if you think there's a strong enough idea. And I'm curious to, like, get more into, like, the data question and understand what do you use to understand how people are behaving in your app? And kind of metrics you look at to see how you're tracking and whether those are, like, key success measures or other ways that you think about that data. D'ONTRA: For our application, you know, our KPIs were pretty simple very early on. It was like, do we have, like, the keywords that people respond to to find the application? And is it cash? Is cash the keyword? Is ATM the keyword? How do people find us, ultimately, at the end of the day? Because if you can solve that, solving what keywords are most attractive to your company, then what you're going to be able to do is organic traffic is going to be a lot easier to come by. So, you don't have to spend a whole lot of money trying to get advertisements. There's going to be natural search traffic that drive people toward your platform. In addition to that, it was really paying attention to where the customer complaints were coming from because that told us a lot about the application. Even still, today, we have one very consistent customer complaint that, like, the unfortunate thing is, like, it's really difficult for us to solve this thing because it's actually more in the hands of the business than it is us. And that major customer complaint is when I went into this active location, the person at the cash register didn't necessarily know what I was talking about, and there's a myriad of different reasons for that. But the primary one is that these locations typically have high turnover for the person that's working at the counter. And so Spare has to be an integral part of their onboarding this person so that when someone walks off the street, they can get the service that they need. To some degree, listening or paying attention to the feedback that you're getting about the effectiveness of the service or being able to deliver the technology is actually a very useful data point. In addition to that, looking at where your app is available in cross-section with where the people are that are going to use your app. And this is one of the lessons, I think, we learned the hard way, where, you know, we came out the gate and said, "Hey, anybody and everybody can use this app. It doesn't matter if you're in New York, if you're in Texas, Midwest. It doesn't make a difference, right? Any and everyone can use it." And the unfortunate thing is, when you do that, like, you're going to new users, which is really fun. It starts off that way. So, you go out, and you get merchants and things of that nature. And the mentality that we used was, well, we'll build it. The users will come, and the users will tell us where the businesses are or where we need to place businesses. So, we had a new person or a group of individuals show up in downtown Los Angeles. It was like, okay, cool, there's a concentration of people in Downtown LA. Let's go make sure we put businesses there. Well, that's faulty thinking in and of itself. Even though you're getting the data points and the useful bits of data, you're actually doing it in pretty much, like, the wrong order [laughs]. We didn't really realize that, and Spare was my first tech company. And so, you know, when you think about things like that, like, you think, oh, users, they're important. But how you get them, and how you service them, and when you service them must be a strategic plan. You have to have that process thought out so that the user audience follows your plan, not you responding to them or following their informal plan. VICTORIA: Yeah, that makes sense. And I love that, you know, focusing on the users and really focusing, like, on all of their unique needs like location [laughs] and other things like that. And I talk about that, you know, in my role as managing director at thoughtbot, I work on our DevOps and platform engineering team. I often talk about it in terms of, you know, very early in the process; you know enough about your user to tell you a lot about what their needs are going to be like on the infrastructure side, like their regional location, the sensitivity of the data, you know, that can tell you a lot about what you need to build [laughs]. So, I'm curious, you know, you're working on a financial app here. Have you also had to consider that from a regional perspective and from an infrastructure perspective how that affects your users? D'ONTRA: Going into COVID and how we got there, was that we thought we were actually doing really well, right? So, we officially launched our platform to the marketplace in Q4 of 2018. And we did well for the initial launch without any marketing. And then a year later, we had done 3x the volume and had a strategic partner in place that would have grown our network by 30 times by the end of the next year, you know, we were moving. And then COVID came along, right? In which, you know, huge event that no one planned for. It kind of put the company on halt while businesses were shut down, and we lost about 98% of our network at that time. So, we had to go back to the drawing board and kind of, like, figure out, well, one, if this company is really truly something that we know that there's a thing, we're going to continue to build it, but let's do it better this time around, like, what did we miss the first time? And the first place that we went when we were trying to make this decision is we went to look up, like, cash effectively, like cash in circulation. And to our surprise, actually, there was more cash put into [laughs] circulation during COVID than there was at any other time in the past, like, decade, and so that was shocking. And so, we said, okay, cool. We know that cash is in circulation, perfect. Where is cash in circulation? And in addition to that, where should we start with the base of our technology? And how do we want to reconfigure this? And to be honest, we need help. So, you know, we applied to Techstars, and we were super fortunate that we got into the Techstars Anywhere program. I think it was a lifesaver and a reboot for us and the company primarily because, you know, during the pandemic, we had lost, you know, over 70% of the folks that worked for the company at that time. So, going through that program helped us rethink a lot about strategy infrastructurel...how exactly we need to rebuild and reconfigure the company for success this next time around. I think very early on, you know, we were just trying to do the business. We were just doing it rather than actually strategically building it. You know, that's the major difference between where we were versus where we are now is that everything that we do now is more methodical. When we look at, okay, where do we build merchant networks? Well, we're building them in a very strategic location. That particular location has this value to not only us as a company, the merchants in that area, but also the user base. When we were able to take this more strategic position around, you know, how exactly we're building this business, we were actually able to see much larger opportunities that have always been there, but we just didn't see them. And so [laughs], I'm super grateful for, like, us kind of doing that recalibration because we were able to build a business that is ten times bigger than we initially thought that we were building. VICTORIA: That's super interesting. So, yeah, like, pre-COVID, you're like, we'll get users, and then we'll figure out where to build. And then you had to, like, go through this full recalibration and focus on strategic regions, and that really opened up more opportunities and more growth than you had expected. Mid-Roll Ad: As life moves online, bricks-and-mortar businesses are having to adapt to survive. With over 18 years of experience building reliable web products and services, thoughtbot is the technology partner you can trust. We provide the technical expertise to enable your business to adapt and thrive in a changing environment. We start by understanding what's important to your customers to help you transition to intuitive digital services your customers will trust. We take the time to understand what makes your business great and work fast yet thoroughly to build, test, and validate ideas, helping you discover new customers. Take your business online with design‑driven digital acceleration. Find out more at tbot.io/acceleration, or click the link in the show notes for this episode. VICTORIA: What does success look like for you six months from now or five years from now? D'ONTRA: So, six months from now. We're hitting this hot streak with new clients and things of that nature. And we're going out, and we're pitching contracts that are bigger than I ever thought we would be able to pitch, honestly. And sometimes when I see the zeros on the proposals that we're sending out, there's part [laughs] of me that's like, oh, they're never going to say yes to this thing, but, one, they are, which is still shocking, even though we've gotten a few of these in. And six months from now, I just want us to be doing it right. I know that sounds so arbitrary, and it sounds, like, so whimsical. But there are so many things that we're adjusting to in the marketplace and with our tech. Some of this is kind of new frontier for us. But what I would like to have happen is for the results in the next six months to indicate that we're doing it the right way and meaning that we have clients sticking around, we're still getting contracts signed, the network is growing, consumers are actually getting their needs met by our technology, and the company is growing at a rapid pace. That's what I'd like to see. And granted, you know, we've, in the past, you know, few weeks here, we've doubled the size of the team, which is something that feels really great. But I want us to not lose sight of making sure that the team itself always has a common goal in mind, even as we're growing. And whether that's six months from now, 2, 5, 10 years from now, I want that to kind of be the core of the expectations of what I want this company to be able to do and to deliver. VICTORIA: That's exactly the right attitude to have [laughs], right? It's like I want it to work. I want us [laughs] to, yeah, be successful. I think it all makes sense. You know, it's easy to come on a podcast, like, you know, you're eight years into the startup now, and you're starting to see some success. And it's like, here's how I did it. Everything sounds great. So, I'm glad you've also shared some mistakes or some things that you maybe would have reconsidered or done [laughs] differently before. I'm curious: if you could travel back in time to when you first started, what advice would you give yourself, now that you've had this experience, to set your mind right from the very beginning? D'ONTRA: Oh God, there's so much. There's so [laughs] much. One of the major things that I would do differently is I would read more. And what I mean by that is there are lots of lots of people that have been here in this position and done that thing already. I think in the past year, I would say probably one of the most influential books that I've read is Zero to IPO by Frederic Kerrest. And I happened to listen to it in Audible. But when you talk about, like, just things being pivotal, or like [laughs], going, "Oh, that makes sense," yeah, you get that because being an entrepreneur isn't new. And there are folks that have already kind of cracked the code in some regards. So, if you don't have the existing network around you already, go get the materials. Go read the books or listen to the audios of people who have been there, done that. It's going to save you so much time. So, that would be the number one thing that I would change is I would really truly read more and ingest other people's experiences more, and reach out and get mentors and advisors as you're going down this journey. The second thing that I would do is–it's important to move fast when you're building a company. It's important to respond to the market and all that stuff. That's all super important. That's how you live or die, right? You treat it like there's a fire behind you, and you have to lead it. You have this really hot thing. You've got to be in front of it always, or you'll lose it. And sometimes what we miss is we miss the opportunity to do it faster or better by just slowing down just a little bit. And what I mean by that is, like, I mentioned earlier about looking at the data and things of that nature. There may be things in the data that are making suggestions that you should go a different direction. But because of how you've built this thing, you and your co-founders, and how you guys have built these things in your head, that piece of data may not seem like it's very relevant. Sometimes, it's good to take a breath and take an assessment of where you're at. So, when you're with your team, whether you're setting this up monthly, quarterly, whatever it is, make sure that you're taking some time to make sure that you guys are aligned around where your company is, the industry is, and the signs that you're getting inside the space that you're operating in. It's going to save you a lot of time. And I think the last thing that is probably the most important is for those out there who are listening to this that are CEOs, one of my board members/life mentors/ CEO mentors, a friend, and almost like a father figure to me at this point, one of the things that he said to me and that I've never gotten out of my mind is that the CEO position is the loneliest position inside of an organization. And the reason why is even though you may start a business with your friends or people who aren't your friends, whatever it might be, whatever those relationships might be, those folks will never quite understand what it's like to sit in your seat because everything must end with you. It has to. Every successful organization is going to rise or fall by the person that sits at the top. And because that burden is so heavy, oftentimes, we don't want to go and talk to people when things are going bad. We don't want to admit when, like, hey [laughs], this thing that we've sunk all these resources into isn't really working. And just the sheer pressure of being that person sucks sometimes. With that being said, take care of yourself and your key relationships. And I'm not talking about key as in, like, strategic. I'm talking about the people that love you. Make sure even though you're going down this journey, you're making time for your friends, your family, your significant others, your kids, whatever it might be. Because business stuff aside, and we're all chasing the–Man, this is going to be really successful one day, and I'll be able to change everyone's life. Sure, we're all chasing that. But there is a now moment. There is a person right now that might want your love or your attention, and do not rob them of that. Make sure that you're still making time for those things that are important. Because you could very easily start building a business and five years later, look up and go, oh, this thing didn't work. And then turn around, and there's a wasteland of relationships that you just didn't pay attention to. That's not worth it. So, make sure that you're not only showing, you know, the folks that support you some love but show yourself love by still nurturing those relationships. VICTORIA: That reminds me I heard something about like, your rest ethic should be as good as your work ethic. And your rest ethic includes that time that you spend with family, or whether it's your religion, or your hobbies, or anything like that that makes you feel whole and like yourself, which I know can be a difficult thing to do when you're balancing starting a new business and thinking about the growth and the future all the time. So, I really appreciate that. You know, you mentioned mentorship and these networking and relationships. Bringing it all the way back to Start Up San Diego Week, I'm curious if you have thoughts on how founders could get the most out of those types of events. And what draws you back to Startup San Diego or startup weeks in general? D'ONTRA: Just as a caveat to all this, even though I'm on the podcast and stuff like that, and I'm sure if you Googled my name, you'll see that I've been on TV and stuff, I generally don't like networking [laughs]. I'm a major introvert. So, like, when you put me in an event like that, it's very hard for me to talk to people. Like, when we met, it seems that would be contrary to what I'm saying because we were strangers, and I came over, and we started chatting and stuff like that. And by and large, like, that's not always, like, an easy thing for me to do. The reason why I'm saying that is that if you're that kind of person, do what you have to do to be more extroverted because sometimes that extroverted or that more open or welcoming side of you will allow for spontaneous interactions to occur. And so, when we think about events like, you know, Innovation Week or something like that, there's a lot of opportunity for you to either meet people that are on your journey or a similar journey like you who've been there done that, or even just to offer a different perspective. And if you're in a place where you're open and constantly seeking, amazing things can happen, right? You could end up with your next co-founder. You could end up, you know, with your next investor. Or you could end up talking on a podcast with a stranger that you met just a few weeks ago, right? So, anything can happen. Keeping yourself open to the opportunity and the ability to extract as much value as you can out of those events. It's really interesting to kind of have your pulse on what's going on, even if it's outside your industry. We're a FinTech, but I go, and I pay attention to things that are going on in aerospace or in health because it's always good to, one, not completely have yourself submerged in just your industry, even though that might sound really great. People like folks that can talk about a myriad of different topics [laughs]. So, it might be useful if you can go and have a chat with a stranger about, you know, what's the latest in aerospace, right? It gets you out of the brain drain of what it is that you do on a daily basis. But also, you get to learn some new things and cultivate some new relationships. VICTORIA: I love that. Yeah, I listened to...I think it's Happiness Lab episode where they talk about random conversations with people those, like, sparks of innovation or things like ideas you never would have thought of if you hadn't run into this random person [laughs] and talked to them for five minutes about, you know, what they do in health tech, or what they do for their consumer product that they're building. So yeah, I think that's great. And I've been excited to be here in Southern California for the last three years and starting to grow that network and meet people like yourself who are doing really interesting things. I'm curious if you have any questions for myself or about thoughtbot, or the podcast, or anything. D'ONTRA: Yeah. So, you say that you've been here for three years. Tell me a little bit about your journey, how'd you get here, and why you chose the podcast life, right? As one of your many things. VICTORIA: That is one of my many things, right? So, I grew up in Washington, D.C., And my career was in tech and civic tech. I was working for big three-letter agencies and some pseudo-federal banks like FDIC, and Fannie Mae, and PBGC, all the acronyms all the time. And we got an opportunity in early 2020 to move here for my husband's job. And we moved out here, and I decided to take a switch out of the federal space and get into more commercial consulting. And I was lucky enough to find thoughtbot; they had a position that just looked great for me. And when I joined, you know, we have an internal collaboration thing called Hub that I think our CEO wrote and writes with the other people. All the developers on our team all contribute to it. But he posted a message about this Giant Robots podcast and if anybody wanted to be a new co-host. And I was like, "Sure, I've done a little podcasting here and there, and I have a microphone, so I'm ready to go." And little did I realize just how popular the [chuckles] podcast was. And it ended up being a really great avenue for me to meet people and, learn more about their stories, and build relationships in a way that has been really impactful and meaningful. And like I said, you know, you never know how someone you meet might help you [laughs]. So, sometimes I'll interview people, and I'll get an idea about something that is, like, exactly relevant to the work that I am doing that week, just total kismet however it came about. So, that's how I got into podcasting and how I'm in thoughtbot and here in Southern California. And so, I'm super lucky that I live in a place where there's lots of events going on all the time and lots of great people to meet. Between LA and San Diego, you could go to a different event every single day, probably [laughs], and meet people who are working on cool stuff. So, my background was really in operations and maintenance and taking federal agencies into more modern practices with digital services, and agile development, and DevOps. And now I'm taking kind of a similar lens but to commercial partners who are much faster and can make change quicker. And, in some cases, are doing things in even cooler ways than I could have thought and trying to think about how to move them forward with their infrastructure and how they deploy software. D'ONTRA: That's fascinating. And, you know, it's difficult to be in Southern California, right? New events every day. VICTORIA: And then yeah, I'll go walk my dog in the morning-- D'ONTRA: [laughs] VICTORIA: And people are out there surfing. And I'm like, I could surf all day. I don't have to work [laughs]. D'ONTRA: Right? VICTORIA: But I do. I got to work. D'ONTRA: It feels like the world of limitless possibility, right? [laughs] VICTORIA: Yeah. You almost feel, like, a pressure. Like, everyone else is starting their own company. Why am I not starting my company? Everyone's doing cool stuff all the time. So, you get motivated that way by being around a great group of people who are...everyone is very happy and sunny and [laughs] for the most part, the people are so nice. D'ONTRA: Definitely a departure from the East Coast, right? And, like, I'm sure you came here with, like, that hustle mindset, where you're like, got to get it done, which is probably why you do, like, a million things. But then also, you have all of these people [laughs] that, like, I don't know, like, cares to the wind when they need to, right? Although you've got lots of successful people. But, sure, like, more or less down here, it's like, hey, you know, like, let's live life first and [laughs] make the dollars second. VICTORIA: It's very casual. I got rid of all of my blazers. There's no more of that anymore [laughs]. People when they found out that I was moving to California, they were like, "That makes sense for you [laughs]," like, just the general, like, vibe. D'ONTRA: [laughs] VICTORIA: And I'm a rock climber. So, they're like, of course, you're going to go somewhere where the outdoors is prioritized, yeah. Versus when you live in D.C., it's like the news is happening to you. D'ONTRA: Yes [laughs]. VICTORIA: And it's very, very close. So yeah, it's interesting. I love it, though. And it's cool to take experience from that and then apply it to this world and how people might think about stuff. So, I was worried that, like, my experience might not translate, but it has. It's been very helpful [laughs] in some cases, right? Is there anything else that you would like to promote today? D'ONTRA: Yeah, so, you know, maybe for a future conversation, but in line with, you know, your background and what you're talking about, I would love to have a discussion around CRA, the Community Reinvestment Act, for those who don't understand the lingo, right? Because Spare's latest, like, golden nugget that we've really been just, like, kind of moving on and we're talking to federal regulators about is actually our impact on banks and the Community Reinvestment Act. For those who follow the news and know, you know, the time and space that we're in right now, there are some changes that are taking place inside of CRA. And it's very fascinating because when you say about your background of helping agencies kind of modernize things with digital, that's effectively what we're doing with our tech, and we're getting a lot of support from the government. And so, you know, I think that we're really doing some very interesting things that are starting to get some really great attention. We recently partnered with Visa on one of our initiatives, and we're talking to a few other really large organizations and government organizations so that this technology can really be used at a scale, honestly, far beyond what I ever imagined. But when we talk about, like, actually helping people, we're doing it [laughs]. We're doing it in this very unique way, which I'm super stoked about. But maybe we'll have a chat about that in the future. But I think, you know, for those of you that are listening to this and you're curious, you know, what it is that we're working on, feel free to reach out. It's gotspare.com. Feel free to email me: ceo@gotspare.com. I'm generally in that email box every day. Or even just checking out our service, you know, searching Spare on the App Store or Google Play, and just going in and giving it a test drive. And, you know, we're happy to hear your thoughts. And for those of you who are out there that may be looking for a new experience, we are definitely growing this team, and we want to expand as quickly as we can. We have some really aggressive initiatives for the organization over the next 12-18 months. And so, we're not going to do it on our own. I'm super stoked to where we're, like, we're at a place where we're like, we're actively building [laughs]. We're actively moving. And so, if there was a [inaudible 38:44] for us, whether it's supporting us as someone who uses the application or supporting us as a merchant who's in our community. There's lots of value that we're adding that we're turning back around to reach all small businesses. We're really working on combating inflation with our tech. And we've been able to do that, which is one of those really, like, refreshing byproducts of a tech company, or at least of our services. Like, we're actually adding real, true value to folks, and I'm super stoked about that. VICTORIA: That's wonderful, and it's really close to my heart as someone who wants to see tech with purpose and who loves tech solving problems for people, especially groups of people that usually aren't the focus of founders who are trying to turn a quick buck, right [laughs]? The people who have real problems there's a real market there. It is a business, and it makes sense to start solving those problems. So, I'm really happy that you're working on it. Thank you so much for coming in today and being a guest on the show. We will include all those links and wonderful ways to reach out and get connected with you in the show notes. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions. Special Guest: D'ontra Hughes.

Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, demonstrating how reviews can propel your rankings and steer the decisions of potential customers.Stepping into the spotlight, we shine a light on how reviews can not only build trust in your business but also widen your visibility. Harness the might of social proof, use negative reviews to your advantage, and monitor your online reputation with tools like Google Alerts. The podcast doesn't stop at reviews! We venture into unexplored territories of marketing strategies for interior designers, delving into how SEO, press, social media, and AI can upgrade your marketing game. With us at the Designer Discussions Academy, we bring you monthly nuggets of wisdom on leveraging these strategies to make your business flourish.Episode referenced in this episode: Episode 7: How To Handle Negative Reviews - Designer DiscussionsIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-103-Unlocking-the-Power-of-Word-of-Mouth-in-Your-Design-BusinessAbout Designer Discussions Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY.Designer Discussions Academy is a cutting-edge membership program exclusively for interior designers & remodelers. Each month, we present a different topic, equipping you with knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: empower you with strategic marketing expertise that can be applied to your business.Learn more: https://www.designerdiscussionsmarketing.studio/pages/academy...

Welcome to "The Retail Leasing Playbook" podcast with your host, Beth Azor. In each episode, Beth explores into the strategies and insights in her book, "The Retail Leasing Playbook," to help you elevate your retail property management game. Today, in Chapter 63 titled "Nationals Need Even More Prep Legwork," Beth shares valuable advice on capturing national retailers' attention and securing their interest in your properties. Beth emphasizes the importance of doing homework when contacting national retailers. It's all about providing tailored information directly applicable to their needs and preferences. Learn to stand out by understanding crucial details such as required frontage and demographic compatibility. Beth also highlights the significance of staying up-to-date with retailers through tools like Google Alerts, enabling you to engage in more meaningful conversations and build strong relationships. Beth also reveals the hidden potential of smaller retailers. Don't underestimate their impact, as representatives for small retailers often grow to become key figures in larger retail corporations. Ignoring them now could mean missing out on significant opportunities down the road. So, if you want to reduce vacancy, boost occupancy rates, and create lasting relationships with national retailers, this episode is a must-listen. Tune in to "The Retail Leasing Playbook" and implement these valuable strategies today. Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to "The Retail Leasing Playbook" now, and take your retail property leasing game to the next level. Your success in the world of retail leasing begins here! #RetailLeasing #BethAzor #LeasingTips #RealEstatePodcast Music from https://filmmusic.io "Acid Trumpet" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Listen in on Cultivation Station while we learn how to stay on top of opportunities & trends. For everyone in agriculture, every season is the busy season! How do we stay on top of submitting applications for funding opportunities? How do we learn about business trends that could help our businesses grow? Our expert panel from CSU includes Sydney Scholes, Sarah Rhoades and Willy Wilkins. They will share their tips on how to set reminders and make sure to be on time, all year long!

"Everything boils down to a pain point and how you're solving it. It's our job to intimately understand our customer's pain points." – Lindsay Sutula, Founder & CEO of Top Fox Marketing   In this episode, Lindsay Sutula of Top Fox Marketing shares essential tactics for understanding and outsmarting your competition through stealthy marketing strategies.   Key Takeaways: Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends before they take off. Ad Insights: Discover how to see every ad your competitor has run using tools like Google's Ads Transparency Center and similar features on Meta and LinkedIn. Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts. Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you're competing or looking for potential clients. Tune in and learn how to gain the competitive intelligence you need to make smarter marketing decisions and keep your business ahead of the curve. Want to learn how to get to know your market and build the product marketing strategies that deliver results? Our Market course will teach you how to build buyer expertise and how to measure impact on the bottom line.

**Cold Open (Handkerchiefs / The Everbros Lost Episodes / Vulgarity)**Skip the Cold Open at 17:27**We see a lot of rookie mistakes new agency owners are making that's causing them to not get any sales or make it passed the $10k/mo mark.At its core, it comes down to commitment to your expertise and your niche.In this episode, we don't just tell you what we think the mistakes are, we also talk about things you can do to prevent these from affecting you and your agency.The 7 mistakes are:Having no skillsOutsourcingNot being an expertNot doing researchNiche hoppingStart-up costsNo clear goalOther mistakes we mention in this episode are:Not subscribing to Stacked Marketerhttps://www.stackedmarketer.com/friend-recommended/?rh_ref=9731be28Not leaving us a review or a rating on Spotify or AppleAs always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/**This note is for Matt Diggity. I mentioned you in the podcast and made a bet you'd get a Google Alert on your own name. Your part is at 54:30**

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Chad Price, Founder of Kettlebell Kings based in Austin, Texas, United States, the final five questions: Chad Price underscores the challenge of not knowing what you don't know when embarking on the entrepreneurial journey. His advice? Gain hands-on experience by working for a small business before starting your own. Learning from another's journey can prevent costly mistakes and accelerate your growth. Chad's unique approach centers around embracing fundamental concepts of competition and strategy. Rather than a single book, he recommends immersing yourself in resources that prepare you for the competitive minefield of modern business. Chad's go-to tool for continuous learning is YouTube! The abundance of business-focused content, TED talks, and podcasts provide a wealth of knowledge. He emphasizes tailored learning through tools like Google Alerts, ensuring you stay informed and strategic in your growth journey. Guess what? It's Google! Chad urges entrepreneurs to utilize the power of search engines to find expert insights, debunk myths, and optimize processes. Why reinvent the wheel when valuable solutions are just a search away? Finally, Chad's message is poignant: Brace for an adventurous journey. Business success isn't a walk in the park; it's an ever-evolving voyage. Surround yourself with a support network, including mentors, family, and friends. They'll be your pillars through the highs and lows. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!  Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

La reputación online de una marca es un aspecto fundamental en el entorno digital actual. La forma en que una empresa es percibida en línea puede tener un impacto significativo en su éxito y en la forma en que es vista por el público en general. Gestionar de manera efectiva la reputación online implica implementar estrategias y tácticas que promuevan una imagen positiva y confiable. Para lograrlo, en este episodio invitamos a Esteban Gómez Gómez, que es Director de ecosistemas de venta online en PRAGMA, una empresa de Servicios IT y Transformación Digital. Además es docente y creador de contenido enfocado en marketing digital. Él nos cuenta que muchas marcas creen que con estar presente en internet ya es suficiente, “pero el tema de la reputación no es estar por estar”: “Hay marcas que tienen un nivel de interacción muy alto en redes sociales, pero son quejas o reclamos de los clientes. Entonces su nivel de engagement es sumamente alto, pero a costa de su prestigio”, advierte. “Hoy nos encontramos con foros en donde se debate sobre un producto o servicio, tenemos ranking, reviews, etc. Entonces, a partir de ahí, nos damos cuenta que el primer filtro que tienen los usuarios para tomar una decisión es un personaje que no han visto en la vida, que dejó un comentario y ahí nosotros tenemos una oportunidad de fracasar”, añade nuestro invitado. Internet se ha convertido en una herramienta esencial para la mayoría de las empresas y marcas, y no estar presente no ayuda a escapar de las malas críticas de los usuarios. “Cuando estás vendiendo un producto o servicio, alguien se queja o te alaba en internet y ese es el contenido que la gente va a ver, aunque no gestiones las redes sociales y no tengas una presencia en Youtube, no tengas un e-Commerce o lo que sea. Si no gestionas eso, va a ser una lotería para tu negocio y te puede jugar en contra”, alerta nuestro especialista. Responder de manera proactiva y profesional a los comentarios negativos es esencial para gestionar la reputación online de una marca. Esto implica abordar los problemas y preocupaciones de los clientes insatisfechos y ofrecer soluciones adecuadas. “Si nosotros hacemos un muy buen trabajo, eso va a volver más costosa nuestra empresa. Luego está el servicio al cliente, y si no gestiono mi reputación, empiezo a dejar de vender, ya que se generan fricciones en temas de confiabilidad, restricciones o barreras para que la gente te crea o no, y básicamente puedes dejar de atender a personas que tienen urgencias o poder en redes sociales, y esas personas pueden ser influencers, que tienen una comunidad muy grande”, señala Esteban. Todos los proyectos que nos propongamos pueden llevarnos semanas, meses y hasta años de nuestro esfuerzo, pero debemos cuidarlos, porque el fracaso está a la vuelta de la esquina y más si no atendemos el mundo online: “En cuestión de minutos se puede acabar una marca gracias a las redes sociales. Pasa algo muy curioso y es que en el mundo tradicional todos son inocentes hasta que se demuestren culpables; en el mundo digital todos son culpables hasta que demuestren lo contrario”, afirma nuestro invitado. Para lograr superar una mala reputación, existen pasos a seguir que debemos tener en cuenta. Primero es tener en claro que no todo es una crisis para nuestra reputación. “Nuestros clientes creen que si les dejan un comentario negativo ya es una crisis, pero la verdad es que no podemos pretender que todo es una crisis. Debemos entender la diferencia”, subraya nuestro especialista. “Desde la parte de gestión de reputación de marca debemos crear un manual que nos diga cuál es el comité que debemos activar en caso de que nuestro caso pase a ser una crisis”, informa Esteban, y agrega: “Se tienen que tomar decisiones muy rápidas, con una persona a cargo, y conformar un comité para que evalúe el impacto que tiene cada caso. Esto se debe hacer cuando los niveles van bajos”. Cuando empezamos a listar todos los casos, miramos el impacto de cada uno a nivel marca, creamos planes de acción, y “siempre tienen que tener una alternativa A, B y C”, aclara nuestro invitado. “Tenemos que tener un protocolo de comunicación para saber qué, cómo y a quién responder”, remarca. Podemos contar con la ayuda de herramientas digitales para no caer en una reputación negativa de nuestra marca. Algunas son gratuitas, como el caso de Google Alerts, “que es simplemente para establecer unos parámetros de búsqueda, que cuando haya cierto volumen él te manda una notificación diciéndote que muchas personas están hablando de esto o acaban de subir contenido relacionado. Es muy básico, pero tenemos que tenerlo en nuestra gestión de marca”, sostiene nuestro invitado. Por otro lado está el proceso manual, en el cual tenemos que estar pendientes de las menciones. “Es recomendable tener una administración con otra plataforma que sea de ayuda para esas herramientas que nos están entregando Meta, TikTok, etc., porque pasa que se pierden las menciones cuando se llega a cierto volumen. Tener esas herramientas me ayuda a categorizar”, aconseja nuestro especialista. “Y luego están las herramientas pagas, como Social Maker o Social Studio, por las que pagas por cantidad de tableros, que son términos de búsqueda que configuro. Me hace un seguimiento de esos mismos”, expone Esteban. Contar con estas herramientas nos ayuda a generar una alerta antes de que estalle la mala reputación de nuestra marca en internet. “Ya puedes ver el protocolo y activas a tu comité y puedes reaccionar con tiempo”, sugiere nuestro invitado. Finalmente, otra opción para mantener nuestra reputación positiva es la creación de una comunidad. Sin embargo, esta debe ser sólida y confiable: “Puedes tener un montón de gente siguiéndote, pero no nos damos cuenta de que no están siguiendo nuestro contenido. Y es algo que las marcas a veces no se dan cuenta”, indica nuestro especialista. Si atendemos las necesidades de nuestra comunidad y la hacemos crecer diariamente, se convierte en nuestro apoyo indispensable: “Hay gente que quiere la marca, que respira la marca, interactúa, la siente propia y es parte de su día a día. Para ellos es muy normal salir a venderla”, cierra Esteban. LinkedIn: Esteban Gómez Gómez Instagram: @egomezmarketing

In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, Google Search Console, and Google Workspace as useful tools. Additionally, she talks about specific Google tools such as the Google Keyword Planner, Google Alerts, and Google Trends, which can be used to improve online presence and develop content calendars. Lori encourage business owners to take advantage of these free Google tools to be creative with their business.    

Ben Lindbergh and Meg Rowley banter about Ben's prediction concerning the Padres' and Rangers' rest-of-season performance with runners in scoring position, then (14:08) answer listener emails about the ultimate Quadruple-A player, leaving runners on base for the opposing team, immaculate-inning edge cases, tanking for Shohei Ohtani, setting up a lifelong Google Alert for a player, […]

In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week's episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient's GM of global commerce.  

In this podcast episode, I share insights and strategies for measuring the impact of your facility services brand on social media and beyond. By tracking four key metrics, you can gain a better understanding of how well your brand is resonating with your target audience.The first metric to consider is Branded Search Volume, which tracks how many people are searching for your brand name. Some simple and free tools to use are Google Ads, Google Trends, and Google Analytics. The second metric is Brand Mentions, which monitor how often your brand is mentioned online. The best tool is using Google Alerts.Direct Website Traffic is another important metric to track, as it can indicate whether your brand is becoming more well-known and trusted. You can monitor this metric using Google Analytics. Finally, Social Media metrics like followers, engagement rates, and reach can also provide insights into how well your brand is performing on social media platforms.With the help of tools like Hootsuite or Sprout Social, you can easily track these metrics and make adjustments to your social media strategy accordingly. Tune in to the Facility Management Marketing Podcast to learn more about measuring your brand's impact and optimizing your marketing efforts for success.

There used to be a time when movies set in the 80s were based on historical events, great sporting achievements or rock-star autobiographies. Now they're about admin. Paulo gets very excited about movies based on Tetris and AirJordan, while Dori gets (very) excited about Jae Bae. ******THE LAST OF US SPOILER ALERT******** The latest episode features loads of 80s music, so naturally we dust off our Gypsy sneakers and jump on the band wagon. The Paulo gets excited about a Glen Medeiros google alert, disappointed by the lack of Glen Medeiros, excited again about the potential of Glen Medeiros...only to be let down again...so he finds some Glen Medeiros. Nothings gonna change. Everything we discuss in this show can be found on @That80sShowSA on Facebook. This podcast originally plays as a radio show with music that we have to remove from the podcast - here are the songs we spoke and played: The Cure - Just Like Heaven. Glen Medeiros - Nothing's gonna change my love for you. Peter Gabriel - Big Time. #80smeanstrouble #TheLastofus #TetrisMovie #Airmovie #LyricMedeiros

What We Cover In This Episode: What areas of your business can be compromised and what you should be protecting [1:27] A look at what happens if your business is compromised [3:13] Some of the ways can you protect your business in regards to the legal aspect of things [6:02] Tips and strategies for developing a strong brand [10:24] How you can begin to monitor for misuse [10:45] The role that employee training has in protecting your business identity[11:08] The way to approach reviewing and updating your brand identity [11:38] Why setting up Google Alerts is a good idea to help in protecting your business identity  [12:48]   Quotes: “Protecting your brand and business identity can help establish your business's uniqueness so other businesses do not try to replicate that.” [Cherise, 2:09]    “First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one.” [Cherise, 6:29] “Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition].” [Nick, 9:13]   LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q 

What does it mean to take a journalistic approach to your podcast content? In this episode of Podcraft, we're joined by Katie, who is the driving force behind our new topical content offerings. Katie explains that a "journalistic approach" involves taking time to research your subjects and using a structured workflow to build stories. Some of the tips and suggestions here include using newsletters and Google Alerts as a way to source stories and using Trello boards and spreadsheets to organize content and ideas. When it comes to fact-checking and sourcing stories, Katie recommends using multiple sources and tracing back to the original source. She also talks about the importance of citing sources, and how to contact people for comment and quotes. Finally, Katie and Matthew discuss the importance of considering what value the content will provide to listeners. They suggest using the acronym WIIFM (What's In It For Me) to help stay focused on providing value to listeners.

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  1:15 We are drowning in information but starving for knowledge and wisdom. 1:40 News alerts and Tweets being pushed to your phone are nothing but distractions from your goals.  2:09 "Put a LID on the Noise to Hear the Signal More Clearly" - Episode 52 of the "Unleash the Awesome" podcast with Dave Gambrillhttps://gambrill.simplecast.com/episodes/put-a-lid-on-the-noise-to-hear-the-signal-more-clearly . 3:10 Only allow push notifications from mission-critical apps. 4:10 Set up Google Alerts and subscribe to other resources to get useful information sent to you.  8:11 You can choose what you give your attention to.  . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #mindset #saynotopushnotifications #toolset #entrepreneur #success #skillset  #digitalmarketing #coaching  #trainer #creatoreconomy #process #systems  #gambrill #davegambrill  #intentional #payattention #turndownthenoise #contentfilter #googlealerts #focus #goals CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Survival of the fittest. This week, Jimmy is sober and Larry is absolutely smacked, talking Lawrence Bender, Our Legacy Camion boots blowing up, Google Alerts, editing your boy, the first tweet, Scandinavian pedophiles, the Muscles from Brussels, our upcoming Core 4 AMA, shifting the pod schedule, ‘Ambulance', going to Watch What Happens Live, America's sweetheart Molly Shannon, an accidental big dicking and a live on-air apology to the Bravo plug, The Case of the Missing Rachel, health scares, National Foot Health Awareness Month, pretentious email signatures, Hideki Matsui, how James grocery shops, whether or not sandwiches are healthy, signs of aging, what happens if one of us dies, flirting with middle-aged Black women, trimming your toe hair, going lone wolf mode, cheese mongers, ‘Winning Time', ‘Tokyo Vice' and much more. For more Throwing Fits, check us out on Patreon: www.patreon.com/throwingfits. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app