Podcasts about google adwords

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He's also the co-author of Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.In This Conversation We Discuss: [00:39] Intro[01:15] Shifting from in-house roles to agency work[02:16] Highlighting the cost of overbuilding tech stacks[04:36] Pushing back on data-only decision making[07:13] Avoiding narrow ad metrics that mislead growth[10:08] Using AI to scale low-effort interactions smartly[12:38] Translating ideas into testable hypotheses[19:02] Differentiating high-credibility opinions in UX[20:00] Using split tests to validate costly changes[21:14] Skipping tests for clear conversion blockers[23:32] Filtering user recordings for CRO opportunities[26:13] Using logic when data can't prove causality[29:39] Measuring what actually matters in performanceResources:Subscribe to Honest Ecommerce on YoutubeIntelligent business consultancy obsessed with less and better factsandfeelings.io/Data and analytics podcast analyticshour.io/Follow Tim Wilson linkedin.com/in/tgwilsonIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Why don't users do what they say they'll do? Why does great UX still fail sometimes? And what do the world's top companies know about behavior that most of us miss?In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design.If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever.

The founder of Guaranteed PPC, Corey Zieman, discusses the updates with Google Ads that you need to know about in 2025.Website: https://guaranteedppc.com/Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

The founder of Guaranteed PPC, Corey Zieman, discusses the updates with Google Ads that you need to know about in 2025.Website: https://guaranteedppc.com/Tailwind TalksTailwind Talks is a podcast for high-performing professionals who want to build...Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Dr Aura Goldman is a practitioner psychologist specialising in trauma-informed psychotherapy for high performers. Chartered by the BPS and accredited with the HCPC, BASES and NCPS, both her practice and academic work is rooted in the psychological and philosophical study of transformation through adversity. She has worked with a wide range of high-performing clients including elite athletes, medics and first responders, entrepreneurs, and academics. Aura integrates Somatic Experiencing, ACT, and Person-Centred Therapy to help clients resolve trauma, reconnect with their bodies, and perform from a place of alignment rather than survival. Aura: https://www.linkedin.com/in/auragoldman?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app  Website: https://auragoldman.co.uk Greg: www.arcope.co.uk  George: www.focuperform.co.uk  The online directory of sport performance specialists. Sportingbounce helps connect specialists in sport psychology, nutrition, sports massage, injury rehabilitation, coaching, and fitness training s with clients. With a daily spend on Google Adwords, social media advertising, and excellent organic rankings on search engines your business will get found on sporting bounce. Visit sportingbounce.com to find out how sporting bounce can help you. Don't forget that listeners of this podcast can get 50% off the Premium membership package by entering the code performance, that's “PERFORMANCE” meaning you get the best possible coverage for less than 20 pence a day! Sequoia Books: This week's episode is sponsored by a book! ADHD in Sport, by Dr Josephine Perry.  ADHD in Sport: Strategies for Success illuminates the ADHD brain in sporting environments, looks at the benefits of exercise on ADHD, the impact of ADHD traits on sporting performance, has chapters full of tools to help wellbeing, training and competition, information on co-occurring conditions and ADHD medication in sport and concludes with chapters for coaches, parents and partners to help them successfully support and scaffold. If you have ADHD (or spend time with those who do) then this book will give you tools, techniques and strategies to thrive and succeed in sport.  The book is published by Sequoia Books & is available via all platforms and the Sequoia website at www.sequoia-books.com/catalog/adhd use code bases30 for 30% discount via the Sequoia site. Also take a look at the site for many more sport & psychology based publications, where the discount applies to all sports books!

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Behdad Jamshidi (Founder of CJAM Marketing) discuss:- Behdad's Journey from Engineer to Super Marketer- SEO & Google AdWords- How to find the right Marketing Agency?- Different Growth Marketing Tactics- Business Mindsets- How to break through a "wall?"- Caffeine (Yay or Nay)- How to cut through the bullshit?- Best Practices when it comes to AI & ChatGPTFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Behdad Jamshidi:CJAM MARKETING: https://cjammarketing.com/LINKEDIN: https://www.linkedin.com/in/behdadjamshidi/

Send us a textWhat does it really take to scale a business from six figures to seven figures and beyond? Ron Reich, business growth and marketing strategist with nearly two decades of experience, breaks down the journey that took him from stuffing flyers in law school cubbies to becoming the strategic mind behind multiple seven-figure brands.Ron's story begins with an entrepreneurial spark during his third year of law school when he discovered what was then called "information marketing." While waiting for bar exam results, he created his first digital product—a $397 course on law school success—marketing it through guerrilla tactics and early Google AdWords. This initial venture allowed him to leave his legal career behind and develop expertise across multiple niches, eventually leading to the creation of his Genius Profit System.The conversation dives deep into the psychology behind business growth, with Ron revealing that the path to major success often isn't flashy or exciting. As his mentor Richard Cousins says, "Making money is boring. Making a lot of money is really boring." This counterintuitive wisdom highlights why many entrepreneurs struggle—they abandon what works to chase shiny objects instead of doubling down on proven strategies.Through his work with major brands like Hay House and Ryan Levesque, Ron has refined a diagnostic approach that identifies the highest leverage points in each business. For some, it's creating premium offers to monetize their most loyal followers (the top 1-3% who will pay ten times more). For others, it's expanding reach to attract new leads. The key is customizing the approach based on existing strengths rather than following cookie-cutter formulas.Perhaps the most powerful insight Ron shares is disarmingly simple: entrepreneurs either win or they learn. This win-win proposition, coupled with his belief that "all growth happens outside the comfort zone," forms the philosophical foundation that has guided countless business owners through the challenging journey to seven figures and beyond.Connect with Ron at ronreich.com, where you can download his free 60-second profit checklist and transform the way you approach business growth.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

“The 80/20 curve also applies to time: 1% of your time produces 50% of all your productivity.”   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Perry Marshall, Author and Sales & Marketing Guru. His full episode is titled Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems. You can find the full audio and show notes here:

In this episode, Oana Padurariu joins us to geek out on Amazon's AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one.   What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce.   Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates.   The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem.   In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast.  Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky's philosophy: “Skate to where the puck is going, not where it has been.” He values the company's focused approach, believing it drives better results and scalability. Tanner credits Consultwebs' success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs' commitment to marketing exclusively for law firms allows it to deliver strong results. What you'll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content  2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics   Resources:  https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and strategic targeting. Meta ads can be more cost-effective than Google Ads, with clicks often $2-10. Visit Jan here: https://www.linkedin.com/in/jan-roos-27078732/. His company, CaseFuel: https://casefuel.com/home. Check out The Law Firm Growth (LFG) Podcast: https://shows.acast.com/the-law-firm-growth-podcast. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world I'm your host Lindsey busfield when discussing marketing options with our clients We constantly get asked if doing social media marketing is with it and we typically say no While social media marketing is great for some businesses I know I have personally spent a ton of money at Halara because of their facebook ads We just haven't seen much success for personal injury lawyers who try their hand at meta But the lack of success isn't necessary necessarily because of the platform. It might be that lawyers have the wrong expectations of what success should look like when using meta or their marketing specialist isn't leveraging the right opportunities. Fortunately, Jan Roos: joins us today to discuss how personal injury lawyers can best use meta to grow their practices. Jan Roos: Thank you so much for joining us today. Oh, thank you for the awesome intro Lindsey. Lindsey: Well, I'm so happy to have you here, but why don't you tell everybody else who's listening who you are and what you do. Jan Roos: Cool. So my name is Jan. I got into the legal marketing space back in 2015. So at the time, I had a lot of friends who did SEO, and I was just like, honestly, I feel a little bit intimidated by the length of the contracts you have to sign. So I got into a paper click, but I was also some step I was doing in a previous business. I exited business a short earlier that year, and I basically paid traffic was a huge aspect of what we did. So gone to Google and then shortly, kind of afterwards ended up focusing on where personal injury attorneys were actually the first clients that we ever worked with. So we kind of went a little broader on paper click within the legal niche there. you know, by the time it was getting around 2020, the Google AdWords climate had changed a bunch. I still think it's a great platform to go on, but it's just, you know, they've kind of had that creep like everything else in PI, so getting harder in order to find stuff that wasn't already exploited by somebody else. So we made a pivot to social around the end of 2019. And it was after reading one of my favorite books on marketing, which is Breakthrough Advertising by Eugene Schwartz. Have you ever ever read that one, Lindsey? Lindsey: I haven't read that one. Jan Roos: Yeah, it's super old. I think it was published in the late 60s or early 70s, but he basically talked about these stages of market awareness. And this is kind of disseminated through a lot of the marketing lore over the decades that have come since. But basically, I was like, well, we have all this competition at this last mile of the customer decision journey, which is the solution stages he describes it, which encompasses pretty much everything, referrals, search, directories, anything that most people, that's most of the legal marketing play with, but what if there was something that was outside of that? And that's kind of where we ended up looking into around 2019.

“Step one, write down 25 things that you really, really want to do in your life. Step two, order the list in importance to you. Step three, put a circle around the top five and cross off the bottom 20. That's how you succeed.”   In this Best of Series episode, we replay a chat we had in 2019 with Perry Marshall, Author and Sales & Marketing Guru, on Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems.  

Hello everyone and welcome to another episode of the Performance Psychcast. Today we are very fortunate to be speaking with Dr Josie Perry.  Dr Josephine Perry is a Chartered Sport and Exercise Psychologist who runs Performance in Mind, a consultancy focused on helping people accomplish more than they had previously believed possible. She integrates expertise in sport psychology and communications to support athletes, stage performers and business leaders to develop the approaches, mental skills and strategies which will help them achieve their ambitions. She has worked with athletes across 28 different sports, a whole range of professions and has published six books including Performing under Pressure, The 10 Pillars of Success and ADHD in Sport. Josie's LinkedIn: https://www.linkedin.com/in/josephine-perry-2460655/  Greg: www.arcope.co.uk  George: www.focuperform.co.uk  The online directory of sport performance specialists. Sportingbounce helps connect specialists in sport psychology, nutrition, sports massage, injury rehabilitation, coaching, and fitness training s with clients. With a daily spend on Google Adwords, social media advertising, and excellent organic rankings on search engines your business will get found on sporting bounce. Visit sportingbounce.com to find out how sporting bounce can help you. Don't forget that listeners of this podcast can get 50% off the Premium membership package by entering the code performance, that's “PERFORMANCE” meaning you get the best possible coverage for less than 20 pence a day!    #focusperform #arcope #sport #performance #pressure #psychology #stress #anxiety #motivation #confidence #coaching #podcast #podcastsofinsta #business #performance #ThePerformancePsychcast #support #toughconversations #mind #sportingbounce  #appliedpractitioner #science #sport #flow  #football #coaching #academy #mentalhealth #environment #ADHD 

During this episode of the Marketing Matters™ Podcast, Ashley shares what is working for realtors, real estate agents, and anyone in the housing or financial industry. She talks about limitations on Meta Ads (Facebook and Instagram Ads) as well as the opportunities on that platform.  She also talks about how real estate agents are winning with Google Search Ads (previously known as Pay Per Click ads on Google AdWords).  She shares stories of her clients and real estate agents who are winning using her trademarked method to be the most-known realtor in their area. Whether you are a mortgage lender, financial advisor, real estate agent, or other local service provider, you'll love today's episode. If you want to learn how to implement these strategies in your business, join the Win with Paid Ads Challenge below. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Shop my coffee maker HERE  

¿Sabías que el formato de tu anuncio en TikTok puede marcar la diferencia entre el éxito y el fracaso?

Noa Eshed is Co-founder and General Manager of Bold Digital Architects, an award-winning growth marketing agency specializing in B2B tech startups. She co-hosts the Real Life Superpowers podcast, ranked among the top 10% globally, where she interviews top performers from various industries. A journalist and certified lawyer, Noa previously co-founded and distributed Israel's only national magazine for students. She is also the author of The Smart Marketer's Guide to Google Adwords, an Amazon number-one bestseller. In this episode… Growing a B2B tech startup is challenging, especially in a crowded market where trust plays a crucial role in driving conversions. Traditional advertising often falls short, leaving startups struggling to establish credibility and connect with their ideal customers. So, how can early-stage companies position themselves as industry leaders and build trust that fuels long-term growth? Noa Eshed, a digital marketing expert and co-founder of a growth agency, emphasizes that trust is the most valuable currency in B2B marketing. She explains that startups should focus on content-driven strategies, positioning their founders and brand as thought leaders through educational material instead of direct sales tactics. Noa highlights the shift from outdated practices like gated content and linear funnels, advocating for consistent, value-driven engagement. She also shares insights on leveraging partnerships, securing strategic collaborations, and using bold networking techniques — like approaching keynote speakers directly — to build meaningful relationships that drive business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Noa Eshed, Co-founder of Bold Digital Architects, about how B2B tech startups can scale through trust. Noa explains why traditional marketing tactics often fail in B2B and shares her approach to positioning brands as category leaders. She also discusses the role of networking in business success, the evolution of inbound marketing, and how startups can use content to establish credibility and build lasting customer relationships.

Hello everyone and welcome to another episode of the Performance Psychcast. Today we are very fortunate to be speaking with Dr Andy Borrie and Dr Emily Ryall.  Andy currently splits his time between working as a Senior Lecturer in Coaching and Professional Practice (University of Derby) and running his own consultancy business. Andy's roots are in applied sport science and high performance sport but he is now consulting on professional development projects across multiple industries as well as leading the professional doctorate programme at UoD. During his applied sport career Andy worked as a consultant on a range of Olympic and Home Country performance programmes. He has also served as a Board member for three UK National Governing Bodies of Sport.  andy.borrie@ahbconsultancy.co.uk a.borrie@derby.ac.uk Dr Emily Ryall is a world-renowned philosopher on issues related to sports, games and play. She has written and lectured on a number of topics over the past 25 years from good governance in sport, the implementation of technology in officiating, the value of games and play as part of a good life, and critical thinking. She is author of Philosophy of Sport: Key Questions and Critical Thinking for Sports Students, and co-author of a series of books on the philosophy of play, and is associate editor for the Journal of the Philosophy of Sport. She is also on the Rules, Standards and Ethics advisory committee for UK Athletics, and on the Integrity Advisory Board of the British Association of Sport and Exercise Sciences (BASES). Email: eryall@glos.ac.uk  Book: https://www.routledge.com/Reimagining-Talent-Development-in-Sport-Seeing-a-Different-World/Borrie-Ryall/p/book/9781032573946 Discount code for the book 25EFLY1 for 20% off the price.  Greg: www.arcope.co.uk  George: www.focuperform.co.uk  The online directory of sport performance specialists. Sportingbounce helps connect specialists in sport psychology, nutrition, sports massage, injury rehabilitation, coaching, and fitness training s with clients. With a daily spend on Google Adwords, social media advertising, and excellent organic rankings on search engines your business will get found on sporting bounce. Visit sportingbounce.com to find out how sporting bounce can help you. Don't forget that listeners of this podcast can get 50% off the Premium membership package by entering the code performance, that's “PERFORMANCE” meaning you get the best possible coverage for less than 20 pence a day!   

Hello everyone and welcome to another episode of the Performance Psychcast. Today we are very fortunate to be speaking with Dr Niels Feddersen.  Niels Feddersen is an Associate Professor at the Department of Teacher Education and Outdoor Studies at NIH. His background includes an MSc in sports psychology and sociology from the University of Copenhagen (Denmark) and a Ph.D. in organizational psychology in sports organizations from Liverpool John Moores University (Liverpool, UK). Niels has examined how organizational culture changes over time by focusing on subtle power relations. He has also outlined how destructive cultures develop in elite sports organizations and how individuals who break rules and norms can be reintegrated. This is in addition to many other research areas.  In this podcast we discuss Niels, Francesca and Martin's recent research - The Sport Psychology Canvas: Designing, Adapting, and Documenting Sport Psychology Provisions in Men's Football Academies in England. Feddersen, Niels Boysen; Champ, Francesca & Littlewood, Martin A. (2025).The Sport Psychology Canvas: Designing, Adapting, and Documenting Sport Psychology Provisions in Men's Football Academies in England.Journal of Applied Sport Psychology. ISSN 1041-3200. doi: 10.1080/10413200.2024.2446206. Greg: www.arcope.co.uk  George: www.focuperform.co.uk  The online directory of sport performance specialists. Sportingbounce helps connect specialists in sport psychology, nutrition, sports massage, injury rehabilitation, coaching, and fitness training s with clients. With a daily spend on Google Adwords, social media advertising, and excellent organic rankings on search engines your business will get found on sporting bounce. Visit sportingbounce.com to find out how sporting bounce can help you. Don't forget that listeners of this podcast can get 50% off the Premium membership package by entering the code performance, that's “PERFORMANCE” meaning you get the best possible coverage for less than 20 pence a day!   

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart. Key Takeaways:The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it's reshaping the way we interact with software and data. Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

Hello everyone and welcome to another episode of the Performance Psychcast. Today we are very fortunate to be speaking with Dr Brian Hemmings.  Brian has 30 years of experience in sport psychology consultancy.  Working full-time in private practice since 2006, he is an author/editor of 5 books, 17 book chapters, and over 40 research papers.  Having a world profile in golf psychology, he was the lead psychologist to England golf for 17 years, and has worked extensively across male and female professional tours.  In golf coach education, Brian's online Golf Psychology Coaching Certificate (www.golfpsychologycoaching.com) has been completed by over 1000 coaches/psychologists worldwide, and it is now translated into German, Spanish and South Korean.   Brian has hosted 4 national golf psychology conferences, runs masterclasses, and has been a keynote speaker at five PGA National Conferences across Europe. He has also presented and given workshops internationally in the USA, Hong Kong, China, India, Australia, South Korea, Austria, Germany, Holland and Italy.  www.golfmind.co.uk Brian also has a wealth of experience in numerous other sports, for example in professional cricket, Olympic and Commonwealth Games boxing, and motorsport including Formula 1/LeMans.   Brian gained his PhD in sport psychology from the University of Southampton in 1998; and has mentored/supervised over 50 sport psychologists in the last 25 years.   In 2010 he was awarded a Fellowship by the British Association of Sport and Exercise Sciences in recognition of ‘esteemed personal achievement, skills, knowledge and service to BASES and the sport and exercise science community'. Greg: www.arcope.co.uk  George: www.focuperform.co.uk  The online directory of sport performance specialists. Sportingbounce helps connect specialists in sport psychology, nutrition, sports massage, injury rehabilitation, coaching, and fitness training with clients. With a daily spend on Google Adwords, social media advertising, and excellent organic rankings on search engines your business will get found on sporting bounce. Visit sportingbounce.com to find out how sporting bounce can help you. Don't forget that listeners of this podcast can get 50% off the Premium membership package by entering the code performance, that's “PERFORMANCE” meaning you get the best possible coverage for less than 20 pence a day!   

Today, you will hear my conversation with one of the OGs of the Internet, Perry Marshall. Let me tell you a little bit about Perry. He is undoubtedly one of the most experienced Internet Marketers of all time. If there's ever an internet marketing hall of fame, he would be inducted in the first round. I remember crossing Perry's path way back in my early days as an online business builder, long before this podcast was even an idea, let alone a full show. I remember thinking how smart he was then, and let me tell you -- he's even smarter now. You will hear Perry talk about his early days online, how he got involved, how he positioned himself with Google AdWords until he recognized hitching his brand to a platform he didn't own was not a great idea. He's written a ton about how to market and sell online, including “80/20 Sales and Marketing -- the Definitive Guide to Working Less and Making More.” You all know how much I love a good book title -- this is exceptional. And what's inside will blow your mind. Perry has consulted across 300+ industries, shaping the $400B digital ad space. He's the founder of the $10M Evolution 2.0 Prize and co-founder of the Cancer & Evolution Working Group. Perry's insights bridge the worlds of marketing, science, and entrepreneurship, making him a must-listen for anyone seeking growth and innovation. You can find Perry on his website: https://perrymarshall.com Get Perry's offer here: https://perrymarshall.com/podcast  = = = = = Join the AI Conversation You've Been Waiting to Have without the Hype or the Noise.  Get my books here:   The River Only Runs One Way  The Far Unlit Unknown = = = = = Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast! Best social places to connect with me:  @maryloukayser (Instagram) https://www.linkedin.com/in/mlkayser/ (LinkedIn)  

Allison chats with Abundance Community member Kerry about her niche as a therapist for overwhelmed moms and the potential for a mother-daughter therapy page. They also explore client acquisition strategies, including Google Adwords, while considering inclusivity on Kerry's website. This episode is also available to stream on our YouTube channel! Sponsored by Paubox: Use code ABUNDANT to get $250 off your first year Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free To check out our free resources, including weekly worksheets & our Tasky Checklist, visit https://www.abundancepracticebuilding.com/links. Learn how to fill your practice with the Abundance Party! Join today & get 75% off your first month with promo code PODCAST: https://www.abundancepracticebuilding.com/abundanceparty

Today, we're joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud?

In today's episode, we dive into the evolution of attention and communication in the digital age. I talk about everything from my early days of e-commerce and the transformative power of Google AdWords to the revolutionary impact of generative AI on content creation. We also explore the importance of using LinkedIn effectively, why emotional connection is the key to breaking through the noise, and how even small, personal interests can drive business success. This one's packed with actionable advice and thoughtful insights—don't miss it!

In this episode, Sam Alexander, CEO and owner of PMD Beauty, shares his journey of transforming the beauty and skincare industry through innovation and persistence. Sam reflects on the early days of scaling PMD Beauty, leveraging Google AdWords, and harnessing the power of influencer marketing and partnerships with retailers like Neiman Marcus. He recounts pivotal moments, including a feature on Dr. Oz and the launch of PMD's flagship device, which helped establish the brand's identity of "brilliant confidence." Sam also discusses the challenges and rewards of bootstrapping the company, fostering a collaborative team, and navigating product launches to maintain PMD's growth and relevance in the competitive beauty space.      

ATLAS Space Operations is transforming how satellite operators communicate with their space assets through their innovative ground software as a service platform. With over $37 Million in funding, ATLAS has evolved from providing basic antenna infrastructure access to delivering a comprehensive cloud-based solution that enables satellite operators to efficiently retrieve data from space. In this episode of Category Visionaries, Brad Bode shares the company's journey from a bootstrapped startup to becoming a leader in both government and commercial space communications. Topics Discussed: Evolution from ground station as a service to ground software as a service Building a dual commercial and government business model The growth trajectory of the space industry Navigating complex government procurement processes Future of space communications technology The role of software in modernizing space infrastructure   GTM Lessons For B2B Founders: Build a Two-Year Government Sales Runway: Brad emphasizes, "You must anticipate that it will take longer than you think. If you have a six month runway, that's not going to do it." B2B founders targeting government contracts need at least a two-year runway unless they have robust commercial revenue to sustain operations. Start Small with Government Contracts: "The best way to start accessing government money and making the government aware of who you are as a company is probably through these small business initiatives," Brad notes. Success in government sales requires starting with smaller contracts ($1-2M) to build credibility and past performance credentials. Develop Agency-Specific Strategies: "Each agency has been making it easier to bid on those programs," Brad shares. Different government agencies have distinct procurement processes and requirements. Success requires understanding and adapting to each agency's unique approach. Balance Commercial and Government Revenue: Brad explains their 50-50 revenue split between government and commercial, with government projected to reach 80%. Having both streams provides stability and multiple growth paths. Prioritize In-Person Relationships: As Brad's team says, government sales is "a contact sport." Traditional B2B marketing tactics don't work - success requires building relationships through in-person meetings and industry events: "There's no amount of Google Adwords you could do to help you with the government."     //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co  

Send us a textImagine trading the hustle and bustle of New York City for the vibrant streets of Colombia, while still earning in US dollars. Join us as Ron Reich, a seasoned business coach and marketing consultant, shares his captivating journey of geo-arbitrage and the pursuit of financial freedom. Uncover the secrets of living abroad without sacrificing a quality lifestyle—whether you're a remote worker or an entrepreneur. Ron's insights paint a vivid picture of how thoughtful financial planning and lifestyle choices can transform your living situation, offering a refreshing perspective on the possibilities of a globally flexible income.Ron's entrepreneurial journey is a fascinating tale of innovation and adaptability. From early marketing successes driven by guerrilla tactics and Google AdWords to pivoting into the dating business, Ron discusses the challenges and victories that shaped his path. Learn how he balanced personal growth with business achievements, culminating in the adventurous leap into international living. His story serves as a testament to the power of innovation and confidence in navigating evolving market landscapes and underscores the essential balance between professional success and personal fulfillment.As we delve into the nuances of international living and business strategies, Ron provides a candid look at managing relationships and business across borders during challenging times like the COVID-19 pandemic. Discover the financial benefits and enhanced quality of life available in Colombia, from the U.S. Foreign Exclusion Tax advantages to affordable luxuries that boost day-to-day living. Ron offers practical advice for those venturing into remote coaching and digital nomadism, sharing tips on selecting niches, connecting with a global client base, and choosing the perfect work location. Whether you're curious about geo-arbitrage or looking to expand your coaching business internationally, this episode is packed with insights to inspire your journey.How to Reach Rich: https://edwards.consulting/blog To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

See Ivan's workIn this episode, Braxton Critcher is joined by Ivan Rioja-Scott from Ratchet + Wrench. Ivan discusses his observations from the keynote speaker sessions at AAPEX 2024, highlighting the increase in hybrid vehicle breakdowns and the implications for repair shops. He also delves into the potential impact of Google's new verification requirements for local service ads, stressing the need for shop owners to stay informed. Furthermore, Ivan touches on the ongoing shortage of technicians and the necessity for effective EV training. 00:00 Visit Malaysia: Gateway to Southeast Asia wonders.05:08 Motorcyclists risk lives weaving through traffic.09:03 Kathleen and Aaron's engaging conversation on women.10:19 Appointed woman moderates the automotive industry panel discussion.13:03 Google AdWords changes directly impact shop businesses.16:45 Hybrid future due to infrastructure, and technician shortages.19:52 Industry subtly opposes right to repair legislation.24:19 Please like, share, subscribe, and follow us. Learn more about how Shop Controller can make your shop more efficient HERE

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."Well let me tell you, it is the same with your marketing...I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions. Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels. And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth. I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads. As always I cannot highlight enough the need for customised reporting based on your unique business needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader Visit ConsulTV: https://www.consult.tv/ On This Episode, We Discuss…The Seismic Shift from Traditional TV Ads to Streaming PlatformsHow Brands Can Adapt to the New Age of Digital MarketingTargeted Advertising in Streaming TVOptimizing Campaigns with Web Lift Pixels

--

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it's designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords' pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse's Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City's Future and Goals Jesse shares Star City Garage Doors' growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

About the Guest(s):Jeff Durso is a seasoned entrepreneur and startup veteran who has successfully founded and exited multiple companies. Graduating during the dawn of the .com era, Jeff has navigated the tech and startup world, creating notable companies like destinationweddings.com. Jeff's expertise lies in understanding and executing product-market fit, leading innovative marketing strategies, and driving startups from inception to successful exits. Additionally, he hosts the "Founder Breakthroughs" podcast, where he dives into the entrepreneurial journeys of various founders. Summary:In this episode of the How2Exit podcast, host Ronald Skelton interviews Jeff Durso, an experienced entrepreneur with a background in startups and exits. Jeff shares his journey from the .com era to founding and selling companies like destinationweddings.com. He discusses the importance of product-market fit, the challenges of securing venture capital, and the lessons learned in product distribution and marketing. Jeff's insights on being a market leader and the need for flexibility make this episode essential for aspiring entrepreneurs.Key Takeaways: *The Importance of Product-Market Fit (PMF): Jeff emphasizes that successfully identifying and iterating for PMF is crucial to turning a good idea into a great company. *Strategic Timing and Distribution: Early mastery of marketing channels like Google Adwords played a massive role in the growth of destinationweddings.com. *Role of Minimal Viable Product (MVP): Starting with an MVP allows founders to make necessary adjustments based on real user feedback, ensuring the product meets market needs. *Navigating VC Investments: Understanding and navigating the venture capital landscape can be challenging, highlighting the difference between investor interest and actual financial commitment. *Continuous Learning and Adaptation: Jeff's journey underscores the importance of remaining flexible and open to change, constantly seeking to refine and improve business strategies.--------------------------------------------------Contact Jeff onLinkedin: https://www.linkedin.com/in/jeffdurso/Website: http://www.destinationweddings.com/dw/site/main/inc500_press_release.asp--------------------------------------------------How2Exit Joins IT ExchangeNet's Channel Partner Network!Have an IT Company doing between $5M and $30M You may Sell?The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we'll respond within one business day. Everything is kept confidential.https://www.itexchangenet.com/marketplace-how2exitOur partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.--------------------------------------------------

In this episode of Welcome to Cloudlandia, we have a thought-provoking discussion around AI and its future implications. We introduce Juniper, an advanced voice-based AI capable of tasks from writing to coding, giving insight into emerging technologies. We explore impacts like the attention economy, where value emerges without physical costs. Success stories like Mr. Beast showcase uniqueness and AI's potential to tackle real issues. The episode delivers a well-rounded look at AI capacities and societal changes. References to early smartphone adoption phases parallel today's AI capabilities. SHOW HIGHLIGHTS We discuss the potential of voice-based GPT-4.0 AI, specifically highlighting "Juniper" with a Scarlett Johansson-like voice, and its various applications from writing to coding. We compare the current adoption of AI to the early days of smartphones, emphasizing that we are only beginning to understand AI's full capabilities. We explore historical productivity trends, noting a decline since 1975, and question whether modern technology truly enhances productivity or just alters our perception of it. We debate the role of technology giants like Mark Zuckerberg and Tesla in shaping productivity and economic measurement. We reflect on the mid-20th century advancements such as electrification and infrastructure, and compare them to today's computing power and its economic impact. We discuss the concept of the attention economy and the creation of value from digital products without physical production costs, using digital creators like Mr. Beast as examples. We consider the potential of AI in solving real-world problems such as city traffic congestion and climate understanding, rather than just creating new opportunities. We emphasize the importance of practical solutions and specific use cases to fully leverage the capabilities of advanced AI technologies. We touch on the economic shifts in the digital era, including the rise of digital transactions and the non-tangible realm of digital innovation. We highlight the unique nature of success in the digital world, using examples like Mr. Beast and Taylor Swift, and discuss the challenges and opportunities presented by new technologies. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, who is that person that gives the directions when we start the podcast? Dan: Well, I'm not sure the one that says this podcast this call may be. Dean: You are the first one on this conference phone call, oh my goodness, who is she? Dan: Who is she? She's a bot. She's not real. She's a bot. She's not real. She's not real. She's not real, she doesn't sound. Dean: I've heard worse sounding bots. Dan: Dan, I have been experimenting, playing around with chat GPT-4.0. And I use it primarily in voice mode, meaning, you know, I just say things to it and it has an amazing Scarlett Johansson-like voice that has zero, not at all like Siri or Alexa. You know where those voices definitely sound like. They are bots. This, my GPT-4O I think her name's Juniper is the voice that I chose. She sounds like a real person, I mean, and has like real tone, real inflection, real like conversational feeling to it and I realized that I don't think we really understand what we have here. I mean, I look at it and I think, imagine if that was a real person. Dean: Now, when you say we, who are you talking about? Dan: I mean the collective royal we I I'm sorry I've never been around yeah, I just think we as a when I say we, we as a society or we as the people collectively using this, it reminds me of this Seinfeld episode where Kramer got this or Jerry got his dad, this wizard organizer, and they always use it as a tip calculator, like the least of all the functions that it has. They're just excited that it's a tip calculator, and I feel like that's the current level of my adoption of Juniper. Dean: Yeah, I think the big thing is what you let's say, a year from now, level of my adoption of Juniper, you know, yeah, I think the big thing is what you let's say a year from now. You're using Juniper for a year. What do you think will be different as a result of having this capability, new capability? Dan: Well, I think it's operator, you know, I think it's operator dependent, you know, I think it's up to me what I think if you said to me. You know, I think it's up to me what I think if you said to me listen, I'd like to introduce you to Juniper. She's going to come here and she'll be within. She's going to follow you around. She's going to be here within three feet of you or discreetly out of sight, whatever you, but whenever you call she'll be right there. She is a graduate level. She is a graduate level student. She could pass the bar. She knows everything that's ever been recorded, she speaks every language. She never sleeps, she can write, she can draw, she can do graphics, she can do coding Whatever you like, and she's yours 20 to a month. Have fun, yeah, do you think you'd use it Well? that's my question is that it feels like I'm not using it and I have it. That's essentially what I have. I've got it in my pocket. You know how they said. You know the iPod was launched with the promise of a thousand songs in your pocket. Well, I think this is really like. You know, an MBA or a PhD or whatever you want in your pocket is essentially what we have, and I find it very interesting. Dean: No, I think it's unique, you know, and it's brand new. But what problem did you have that this solves? Dan: Well, I think that it's not per se a problem, but I think that we're I really have been observing and thinking, and I've said it you know in lots of our conversations, that I think that 2020, you know, if we take the 50-year period from 1975 to 2025, that we've pretty much set the stage now for a new plateau launch pad kind of at the same time. I don't. I think that once we understand and people you know, I think it's almost like the iPhone had the app store, that became what Peter Diamandis called the interface moment. Right, that was the you know, that allowed, once people realized that the capabilities of the iPhone to both measure geographically where you are at any precisely at any moment, the gyro thing that can detect movement, the sound, the camera capabilities, the touch screen, all of those things, Well, people realized what the baseline capabilities of the phone were. They were able to architect very specific, you know, starting with games very specific ways to use the capabilities that are very specific ways to use the capabilities that are built into the phone and I think that right now it's almost like it can do anything, and I think that we need to figure out the very specific use cases and I think we'll see people. Dean: You keep saying we, but I don't think we is going to do it. I think you know, who we are. Do we have a cell phone number? Do we have a street address? You know, I think you're having a very interesting personal experience with the new technology. Yeah, I don't know, I don't know if anybody else is going to be in on this, but the big thing is, how are you going to set it up so that you can prove that this is valuable? I mean, let's say, three months from now the time you come back to. Toronto for your next strategic coach pre-zone workshop things you're going to test out and see if the inclusion of this spot with a very sexy Scarlett Johansson voice. This isn't the issue that she sued somebody for. Dan: I think it's, I don't know actually this voice is. It's not exactly her, but it's, you know, it's that tone and things. Dean: So yeah, so. Dan: I don't know that. It's a pleasing voice, much more pleasing and personal than Siri or Alexa, for instance. Yeah, but yeah, I think you're absolutely right it does come down to and I think that's where the paralysis of you know the it can do anything, but you know what would be you know where my mind goes. Dean: It's which, how that I already have, but am I going to assign this capability to so that I don't have to spend any time whatsoever interacting with this bot? But my who's a you know who's a live human being working for a strategic coach would that person actually work? Do this, you know, and actually and I tested out for three months what are you getting done faster? So, for example, we have an AI newsletter that rewrites itself every two weeks and chooses new content, designs it and goes out and it uses up one hour of my Linda Spencer, who's one of my team members on the marketing team, and it's very interesting, I mean we have about 2000 people who read it and they grade it and everything like that. But the only thing I have to do every two weeks she said here's the news, here's the results from the last newsletter, here's the design and contents of the next newsletter, yes or no? And I'll go through. I say, yeah, looks good, send it out, right. Yeah, now, that's not freeing me up, because we never had this capability before. It's a new capability, right, and it's been going for about nine months now and people will talk to me about it and you know everything like that and everything like that. But I haven't seen that it's made a huge difference in the crucial numbers of strategic coach, which are marketing calls. Are we generating great leads that people are talking to us about? Are they signing up for the program? Are they whatever? So the normal measurements. So I think, with any technology, the first thing I would establish before I got interested in the technology is what are the crucial numbers that we have that tell me that our business and myself are moving forward? And then, whatever I'm going to use the new technology for, it has to have an impact on those numbers. Yeah, I think that's yeah, because you know the amount of productivity. I'll use the United States as an example. You mentioned 1975 to 2025, 50 years of individual productivity in the United States was much higher in the 50 years before 1975, since it has been for the last 50 years since 1975. Even though there are these amazing books and that about how productivity is going through the world with the microchip. But the actual numbers which are gathered by the US government, the US Treasury Department, us Department of Labor, indicates that the level of individual productivity has actually gone down in the last 50 years even though the excitement level of productivity has gone through the roof. Dean: By what measurement? What are they deciding? Is product? Dan: Dollars of economic activity per hour per worker. Okay, that's how productivity is measured. Dean: The number of workers. Dan: You have the number of hours they work and the amount of economic dollars that their hour of activity produces. The productivity was much higher total for the entire all workers. Dean: But is it all productivity or personal productivity? Like are you saying no all? Dan: productivity? No, the entire GDP of the economy, measured by the number of workers. Yeah, okay by the number of workers it's going down, it's down. No, yeah, since 1975, it's not as great as it was from 1925 to 1975. So that 50-year period the productivity levels in the United States were bigger than the last 50 years. Dean: Wow, that seems. That's surprising. What do you think that means? Dan: Well, a lot of people are really excited and involving themselves in technological activity that produces absolutely no productivity. Yeah, they're very excited, they're very excited and they're getting very emotionally connected to this activity. But you know, I'm not saying that's not a great thing, I'm not. Maybe they're having more fun, Maybe they're you know, maybe they have. Dean: What actually counts as GDP. Dan: Well, GDP is amount of sales amount of sales. Dean: Okay, so would the advertising sales that Mark Zuckerberg makes for Facebook count as GDP, or is it only in physical, like you know, shippable goods, or whatever? Dan: Well, whatever, uh, you have a dollar spent on something that constitutes a sale to sale. Dean: Okay, so advertising, so Google and Facebook and Netflix and all of those things count as GDP? Sure, okay, all right, then that seems impossible. Dan: It seems impossible, but it's true. Dean: That's pretty wild. Dan: Yeah yeah. I'm not saying that Mark Zuckerberg isn't making a lot of money. I'm not saying Mark. Zuckerberg isn't productive. My feeling is that the technology is created, makes a lot of other people non-productive. Dean: Yeah, and I wonder I mean that's a do you think you know if you measured that in terms of the total population versus the workforce? Is that what? In terms of the total population versus the workforce, is that what you know? I'm just looking for some explanation of this right. Dan: Somewhere along the line, there has to be an economic transaction for it to constitute and everything else. See, this is the difference. Yeah and everything else See this is the difference? China talks about its GDP, but they don't use the same term that everybody else in the world uses. They use the economic value of what they've produced. So they can produce a million machines and they're sitting in a warehouse and they count that as GDP gross domestic product. But there was no sale, it's, you know, they spend it, it was an economic activity. There was a transaction there, but there was no sale. So I think that's the big thing. It doesn't count unless there's a sale. Dean: GDP, doesn't it? Dan: doesn't count as GDP unless there's a sale. Somebody makes money, yeah. Dean: Okay, money Okay, yeah, yeah, I mean, it's pretty. Dan: No, I'm not saying it's not exciting. And here's the. Dean: Thing. Dan: Maybe it's an A&I, it's what I would R&D stage. The last 50 years have been R&D stage. For the next 50 years, which are going to be 100 times bigger of GDP. Okay, that may happen, but it's not happening yet. Dean: Yeah, yeah, I mean it's pretty, yeah, it's pretty wild. I mean you can definitely see, like the capabilities of you know, you can definitely see this replacing many customer service interactions, for sure. For instance, it's like a you can definitely see that going away, that there's not going to be a need for humans manning a customer service telephone center, for instance you know, yeah, I mean if it's good, I mean if it's good you know, and it depends upon the service that's being talked about, but if it's good, you know, maybe it does See, efficiency is not effectiveness. Dan: You know, and effectiveness is that you made a sale. Efficiency is we took all the activities leading up to a sale and we made them more, faster and easier. Yeah, the question is did you get a sale out of it? Dean: Mm-hmm. Dan: Mm-hmm, yeah, so. I don't know, but I think there's a bit of a magician show going with a lot of different kinds of technology, you know. I mean, it was like somebody was saying, you know, they were talking about EVs and specifically they were talking about a Tesla, and specifically they were talking about a Tesla. And he says do you know how much faster zero to 60 is in a Tesla than any gas-powered? Or you know, and I said, to tell you the truth, I don't know. Dean: To tell you the truth. You know. Dan: Geez, you know All the things I've been thinking about since last Monday. I'm sorry, I just didn't get to that one Anyway. And he says well, it's easily a second faster. I said good. I said now, where do you do this? There isn't any way. We're in greater Toronto, the area of greater. Toronto 6 million people, where you can go from 0 to 60 on a city street in two seconds. You know and everything like that. He said, yeah, but boy, you know, I mean, just think of that, how much faster you can go. And I said, yeah, but Teslas don't go any faster in Toronto than any other car, that's true, and usually they're stopped. Dean: Yeah, that's exactly right yeah. Dan: So I think the Tech Magic Show, I think it multiplies people's imagination, but it doesn't multiply their results. You know, I think there's something about it. And I think this is great. I mean what you're telling me. I've had some really boring people on the other end of a phone call and Scarlett Johansson would really liven it up a little bit. Dean: Absolutely yeah, yeah, exactly. Dan: Yeah, I was noticing that Cleveland hired Jack Nicholson and they still use it. It must have been 20 years ago. All the announcements, the regular announcements like don't leave your bags unattended, and things like that, oh right. There's a whole bunch of just what I would call airport announcements, and they have Jack Nicholson doing it and you stop and listen every time it starts. You know it's very effective and I'm sure and I'm sure Scarlett, I'm sure Scarlett Johansson would do a good job too. Dean: Absolutely. Yeah, yeah, it's so, it's so funny. I mean, that seems. I'm just dumbfounded by the fact that productivity has decreased in the 50 years that we're talking about here. Dan: Yeah Well, think of the 50 years, though, and you gave me that great book. Dean: Yeah, you gave me the book that was 1900 to 1950, 1925. Dan: But 1925 to 1975, the entire country was being electrified. They're laying in lines and everybody was the farm that I was on. I was born in 1944. That farm was electrified in 1928. So it was only 16 years that they had electricity. Right, and you know they were putting in the entire water systems. The Tennessee Valley Authority was putting in all these dams and the electric plants. You know Lake Mead as a result of the Hoover Dam. They were putting in all those dams and that just produced enormous jumps and the cars were going in, the gas systems, all the infrastructure for gasoline was going in. It was just a monstrously productive period of time. And then all the production that went into the second world war, which they then had as productive capability after the war stopped and so they had all the manufacturing capabilities you know and you know and so. But there's to see the thing is, the real jump that's happened is the jump in computing. There's no question. Dean: There's been a monstrous jump. Dan: It's a billion times since 1970. It's a billion times. That doesn't translate into money, and money is what productivity is based on. How much more money are you making per hour of human labor? How much more money are you making for our human labor? Now maybe somebody will say well, we got to start counting the robots in our GDP. Something is doing work. Yeah, Just I mean wow, wow, wow, the only problem with you know the only thing about robots, though they're shitty consumers. Dean: Yes, exactly that's so funny. Yeah, they don't buy anything you know. Dan: Yeah, A computer is a good worker, you know. It doesn't take breaks, doesn't get sick you know doesn't form unions anything. You know it doesn't go home, it doesn't have a house, doesn't have furnishings doesn't need furniture doesn't go out to eat. Dean: Right, right. We're definitely in a stage right now where there's opportunities more than ever for economic alchemy, creating money out of nothing, seemingly compared to 1975. I'm not sure how that happened, I think, since in the digital world we're essentially creating money out of ether, you know, out of attention, even in a way that if we just take the attention economy or the portion of the money that is derived from the advertising world in, where it was print ads, television ads, radio ads those were things that were kind of happening in 19, right and, but they were selling sort of physical goods, whereas now I remember having a conversation with Eben Pagan about this, when I did a book Stop your Divorce in 1998, when it was when PDFs were just coming to be a thing where you could create a digital document that didn't require printing a physical book and you could email that or somebody could download it. And I just realized that you know, in that we've literally sold $5 million of a picture of a book not physically printing. These thousands and thousands of books, it's literally no zero physical good. That's why I wondered about whether the GDP is only measuring you, because we're definitely in a time where you can create money from nothing and the way that was driven was from Google AdWords. Dan: You can't create anything from nothing. No, I mean nothing physical, any. You can't create any. I don't think you can create anything from nothing there. No, I mean okay, nothing physical. Okay, that's what I mean. Dean: Yeah, like you look at it, that the book, you know we created the book and turned it into a pdf that was put on a website that there's no physical manifestation of it's, only digital. You can only see it online. People would search on Google for save my marriage or how to stop a divorce, or any of the keywords we could magically get in front of those people on their screen. They could click oh, stop your divorce, how do I do that? They click on that. They read this digital. It didn't cost anything other than what was paid for was that we paid google for the, you know, for sending that, you know the ability to display that person, that opportunity to somebody. We paid google every time somebody clicked on that ad and then they would buy the book and it would automatically take them to a page to download the book. There was no inter, no human interaction and no physical exchange. It was all 100 digital and that was where, you know, I started referring to that as alchemy, really like creating money out of of bits. You know, yeah, yeah, that's so that. Dan: Yeah, I think there's no I think there's uh no question that we've moved into a what I call a non-tangible realm of creating value, creating property and everything else, but at the end of the day it all adds up somewhere where this constitutes an economic transaction and as far as the accountants care, they don't care whether it was something physical or sold or everything. There's taxes that are taken out of that. I don't see the remarkable difference. You're using a different medium, but there is work that goes into that. And you had a big payoff with one, but there were another thousand people right at the same time you were doing that and their results? They put in a lot of work, they put in a lot of effort and it didn't produce any money whatsoever. Efforts go into GDP, your efforts go into GDP and there's way more of them than there is of you. So it brings you the overall results down and you know so and we kind of know. We kind of know that. You know productivity numbers. You know, like, on a year I know people talk about well, that productivity is going to go up by 20% as a result of that. Well, that may be true for a single company, but that's not true for the industry they're in, because their new thing going up by 20% may actually make obsolete 5 or 6 or 20 other companies who have had productivity that a year before, but now they have no productivity at all. So their loss of productivity is balanced against the gain of productivity. Dean: Yeah, that's interesting. I guess you think about that. That could be true in all the casualties of the digital transition here, right Like, what do you look at? Dan: Well, certainly the advertising world, certainly the advertising world, I mean before Mark Zuckerberg and before Google, newspapers like the New York Times. Dean: Daily. Dan: Edition was very thick. Dean: Yeah. Dan: And half of it was advertising. Now it's very thin okay because, they don't have the same. Yeah, but there's winners and losers, you know, in this, and you have a technological breakthrough, you have far more losers than you do winners. Dean: Yeah, I'm looking at like I was just listening to an interview with that Tucker Carlson did with someone I forget who, some former CBS correspondent you know, and they were talking about the new. You know what's really changed now is the reach capabilities you know, like Tucker really primarily being on his own platform but using the reach of x has, you know it's the audience is accessible to everybody, as opposed to him in the beginning of their careers, the only way to get reach was to be signed to a, a digital, or assigned to a traditional network where the eyeballs were. But, now the eyeballs are accessible to everybody and it really becomes these are my words, but it's more of a meritocracy in a way that you're you know that it's available for everybody. The cream definitely can rise to the top if you've got a voice that people resonate with. Dean: Yeah, I mean, and Tucker's a star, tucker's a star. He's got his following, he's got probably a couple million followers. Whatever he was big when he was on Fox and he had the top numbers on Fox and everything like that, but there aren't two of them. Dean: Right, and you can't replace him with an AI either. Dean: No, but what I mean is we pick out the winners. It takes a lot of losers to get to a winner, you know and I think this is more extreme in the Cloudlandia world than it is in the physical world- you know. I mean, I think there's a thing called network effect and the network effect is you can only have one Amazon. Basically, you can only have one Amazon. Because, the nature of Amazon is to suck everybody's customers up into one destination. There aren't five Amazons competing with each other, and that's what digital does. A person like Taylor Swift couldn't have existed 20 years ago. They wouldn't have had the reach. Yeah, that's true, and she's got the reach today. I mean she's coming along and she's got a lot of things going for her. She's very attractive, she's very productive, she pumps out songs all the time and the songs seem to resonate with a mood in the public right now. And everybody's got their cell phones and everybody's got that. And what I'm saying is, if you have one Taylor Swift, you can't have two. Well, yeah, that's. Dean: I mean it's, I wonder you start to see that she's just a, she's one voice, right Like I look at, I've been following rabbit holes like up the chain. You know and I start so Taylor Swift is a good example that many of her biggest hits and biggest success have been in collaboration with Max Martin, who is a producer who I often talk about and refer. Second, he's got the second biggest number of number one songs to his credit, right behind. He just passed Paul McCartney or John Lennon, and only Paul McCartney is ahead of him. Now he's about five songs behind Paul McCartney. What I realized is, you know, there's a way that it's kind of like you get max martin's voice is really what is, you know, behind most of the the most popular music, or much of the most popular music, and yet not many people could pick him out of a lineup. And then then I went another layer up. It just dawned on me, like in the last couple of weeks here, that the real catalyst to Max Martin's success was Clive Davis. Who is? Do you know who? Clive Davis is the former, or still, record executive. Dean: He was the head of so far, your records so far. So far, you're introducing me to a lot of new people. Dan: Okay, great well, I, I just love this that. You know, max martin, I've been saying, as that's the thing, like you think about one thing Max Martin's one thing has been making hit records. Right, that's all he's done. Making pop songs since 1996, or what is first number one. But if you trace it all the way back, the catalyst to it because he was in Sweden, there was a group years ago called Ace of Bass and they had a number one song. But when you go all the way back to how that happened, it was because Clive Davis, who was the head of Columbia Records and all its subsidiaries, arista and Jay Records, and all its subsidiaries, arista and J Records and all of these things, he found that song. He's like a guesser and better. He was guessing that song is going to be a hit and he signed Ace of Base to bring them to America. So he plucked this obscure Swedish band out of and brought them to America and on the wave of that, created the opportunity for Max Martin to work with all these great artists that happened to be under the direction of Clive Davis. And if you go even one layer beyond that, the guy that owns Bertelsmann, you know G Music Group in Germany. They own almost all the record labels, kind of thing. It's him seeing Clive Davis and putting up a million dollars for Clive Davis to start this record label. It's amazing that it all, kind of you know, goes back to capital allocation. Dean: But the big thing is none of that has to do with any productivity. Dan: Yeah, that's the thing I wonder, you know, I mean that really. Dean: No, well, what you're talking about is. You mentioned a name. Yes, and he does this and he's very successful and he's famous for being successful. But at the same time that he was doing what he was doing, there were 9,999 who were waiting on tables and doing this on weekends and nights, yeah, okay, and they weren't making any money at all. So what. I'm saying is when you pick a winner out and you see, see how productive they are using new technology you also have to account for the people who are using the new technology and not making any money at all, and therefore it's not more productive. Yeah. Dan: Yeah. Dean: And I mean, you know we haven't talked about him for a while, Mr Beast. Yeah, and people say, see what you can do when you're 18? You won't see anything because he's so unique. And he has such a set of circumstances that there's nothing that he does that is repeatable by another person. Dan: I mean, yeah, he just became just in the last, I haven't heard anything about him. Dean: Is he still doing stuff? I don't know. Is he still doing stuff? I don't know. Is he still doing stuff? Yeah, yeah, he just became. Or is he retired at 28? Dan: No full steam ahead. Dean: He's got a 300-foot. Dan: He just became the number one subscribed channel in the world. He was the number one individual but there was this T-Series channel in India, which wasn't a person a different thing. Now he's the number one thing. He's now working on an Amazon show. He's taking his stuff to to amazon still full steam ahead with his, with his videos, but he's doing a big game show series in uh with under the amazon banner yeah, yeah, yeah. Dean: it's really interesting because you know again I go back that it seems to me that a lot you know and I've made this statement before is that a new technology comes out, or a new form of a new technology comes out. A whole series of people say I'm going to create a new company based on this technology and I want you know, I need some early investors. I need investors to get there, and so there's a whole industry for doing that in Silicon Valley and other places, and so billions are raised, not just for the one you know, not one investment, but for let's say 50 investments. And none of them go anywhere, none of them go anywhere. Dan: You know, nothing happens, okay, but people did make money because it's based on a Ponzi scheme kind of thing that the early investors get paid out by the late investors who end up pulling nothing and everything else. Dean: None of that represents productivity. Right A lot of action, a lot of excitement, a lot of money, but no productivity. And we're seeing that with AI. Goldman Sachs, the big investment bank, came out that, going on two years since open AI, we just don't see that there's any money to be made with this, except if you're like the chip maker, NVIDIA. They make a lot of money and they're very productive, and I think the reason is that I think that AI, if I look at the next 10 years, I think it's going to be very effective, it's going to be very useful and it's going to be very important for solving complexity problems that we already have on the planet. Okay, and you know, a great example is just large city congestion complexity, like Toronto, I think, may have the worst traffic congestion in North America. Dan: I did notice a big difference in that, even in the five years since I was there. Dean: Yeah. And the main reason is that they're making new cars, but they're not making new roads. Dan: Yeah, and I noticed that they've actually added a lot of bike lanes too, which have taken out some of the actual lanes. Dean: Yeah, Actual lanes, yeah, yeah, so without some new kind of solution to congestion and I think AI is the perfect tool for this and that all the traffic lights, all the traffic lights in the city are a single system and you're just changing the frequency of the lights changing and everything around the car changing the frequency of the lights changing and everything around the country, and there's a sort of a master view, how you know you can reduce the amount of people just stuck in the city by 40% if we just get all the lights. That's a complexity problem. Dan: You know and for example. Dean: The other thing is they haven't. You know, for all. The study of weather is probably the most complex system that we have on the planet and to this day they have no notion what effect clouds have on climate. You know they don't. They really. Clouds are just very complex. So if you had the ability to, I mean, they know different types of clouds and different things that happen when you have different types of clouds. They know that, but there's no unification of their understanding of the cloud system. And so you'd have to apply it to that. Now, you're not creating anything new with this. You're solving an existing problem. With this, you're solving an existing problem. My sense is that the best use of technology is always to solve some problem that you already have not create a new opportunity that's interesting. Dan: So maybe that's how I mean yeah, go ahead. I was just saying maybe that's how I should be thinking about my relationship with juniper yeah, what? Dean:what complexity problems do you have? Dan: Exactly what complexity problems do I already have that Juniper could solve for me? Dean: Yeah, like getting out of bed in the morning. That's a complexity problem. When does my first coffee arrive? Exactly yeah, why am I still thinking about this? Why at this late date. Dan: Oh man, that is so funny. Dean: It is funny. Dan: The funny thing is I posted up on Facebook right before we got on our podcast today. I took a picture of my. I have these. I have these Four Seasons Valhalla coffee cups and I took a. I made a coffee before our here and I posted up a picture of it right Pre-podcast caffeination, prior to the prior to our podcast here. So I'm fully caffeinated. I'm on the, I'm on the juice. Dean: Yeah, I will tell you this. Chris Johnson, great thinker in the FreeZone program he's got it's not his system, he's licensed his system from someone else but he had 32 callers to set up meetings with their primary salespeople for his company and he's in the placement business. He finds really good high-level people to go into construction companies and engineering companies. And he was telling us that his 32 human callers could make 5,500 phone calls and produce a certain result in a day of phoning. And since he's brought in his AI system, they can do 5,500 in an hour and produce a better result of people agreeing to phone calls. Well, that's productivity. Dan: Yeah, I guess. So yeah, pretty amazing huh. Dean: And he let go his 32 humans. Oh, my goodness. Wow, so this is AI making outbound phone calls? These are all AI and they've got complete voice capability of responding to responses and everything else. And then they get better every day. They have sort of upgrades every day for it. And that's productivity, that's productivity. Dan: Yeah, there's, yeah, that's a. That's an amazing story. An amazing story, I mean, you start to see, I just look at the things, even when we had the AI panel at FreeZone in Palm Beach. You're just seeing the things, even what Mike Kamix is able to create and the things that Lior is doing. You just think, man. Dean: I think we're early. Dan: Yeah, absolutely, we're early. Dean: Yeah, I mean I think we're in the first or second year of the internet with us, right? Dan: Exactly, I agree. That's why I say, that's why, in my summation here, I'm kind of thinking you know 2025, give it another 18 months. It's only 18 months old now when you really think about it. Right, this is it's 18 months, and give it another 18 months and we'll see that people you're already starting to see that people are taking the AI capabilities and they're honing it into an interface. That is, a logo maker, for instance, or AI. You know that it's already honed into the ability to specialize in making logos based on your prompts, or and I think that's where that's what I meant by the interface moment is people are going to start carving out, packaging very specific outcomes from the capabilities. Like, if we have these capabilities, what can we do and just deliver that specific outcome, rather than the capability to create that outcome that's why it's funny that that's kind of parallel to what I've been saying. I've seen people that are taking and training large language models based on your you know, all of the you know let's call it all the Dan Sullivan content that's been out there and then touting it as you know, having Dan Sullivan in your pocket, that you can ask Dan anything of it in your pocket, that you can ask Dan anything. But I think the ability to ask you anything isn't as useful as the ability to have Dan ask you things. Yes, I think that's the question. Dean: So in the last quarterly book, and the one we're finishing right now. So it was everything is created backward, where the tool we featured was the triple play, and then the next one is called casting, not hiring, where the tool is the four by four casting tool. We call it the four by four casting tool, and this is where I'm asking them questions. Dan: Right, okay. Dean: I don't see any value whatsoever of them asking me questions. Dan: Right. Dean: Because I'm not getting the benefit of the question. Some software program is handling it, so I'm not learning anything and I've got a rule that I don't involve myself in any activity where I don't learn something new. Dan: Okay. Dean: So there's getting the benefits, but plus we'd be competing with ourselves. Dan: I love it All, right Well off, we go. Dean: I will phone you next week I'll be at the cottage. I'll be looking out at a mystic blue lake while I'm talking. Dan: Oh, wow. Dean: It's really good yeah. Dan: Awesome. Well, have a great week, okay, and I'll talk to you next week. Thanks, thanks, dan. Bye.

  On this episode of BUZZ, we discuss the importance of optimizing Google AdWords for Dental Practices to effectively attract new patients. Key recommendations include refining location settings, understanding keyword phrase matches, and ensuring effective ad creative to maximize return on investment . Show Produced by Dentainment 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental

On this episode of BUZZ, we discuss the benefits and strategies for implementing Performance Max campaigns in Google AdWords, emphasizing the importance of experimenting with this new campaign type to maximize advertising success. We also highlight the critical role of accurate location settings in campaign setup to ensure effective targeting and optimal results for dental practices. 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Basis Basis is a buy-now, pay-later financing solution where patients' credit scores do not determine their eligibility for financing.  Our goal is simple: To help maximize patient intake, while providing patients accessible financing without the hassle of a credit check. To learn more, please visit:  https://hellobasis.com/    

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, CEO of Rubber Cheese.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 3rd July 2024. The winner will be contacted via Twitter. Show references:Lego House in BillundSutton Hoo (National Trust)Sutton Hoo at the British MuseumThe Dig on NetflixSutton Hoo mask on Lego IdeasThe Dig: Lego version of Sutton Hoo treasure 'amazing' (BBC News)Events at The Hold IpswitchAndrew Webb is a LEGO enthusiast who uses bricks in outreach programmes for teams and organisations as diverse at Arm, Pinset Mason, The National Trust, English Heritage, and the Scouts. During the UK's second Lockdown in early 2021, He made the 1500 year old Sutton Hoo Helmet out of LEGO bricks and submitted it to LEGO Ideas. The build achieved international media coverage, and has since been donated to the National Trust. Andrew continues to help attractions and institutions with LEGO programmes. By day, he works as a global head of content marketing for a B2B tech company. Find out more at http://teambuildingwithbricks.com Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. Today I'm talking to Andrew Webb. By day, Andrew is a content marketer for a tech firm, but in his spare time helps attractions to use Lego as a tool to attract and engage diverse audiences and enable them to interpret history and culture. We're going to talk about what it means to be an building, a model of anglo saxon helmet, and the 24 skills that are used when building with Lego. Paul Marden: So welcome to the podcast. Andrew Webb: Thank you. Paul Marden: On Skip the Queue, we always start with some icebreaker questions that you know nothing about. So let's launch into a couple of those. Book and a pool or museums and galleries for your city break. Andrew Webb: Museum and galleries.Paul Marden: Yeah. I'd expect nothing less given what we're about to talk about. This is one from one of my colleagues, actually, who is really good at icebreakers whenever we do a team building eventually. So he said, “Would you rather have it and lose it or never have it at all?”Andrew Webb: Oh, gosh, I'll have it and lose it for sure. Paul Marden: Yeah, gotta be. That one's from miles. Say thank you, Myles. That was a cracker. Andrew Webb: Do you remember the word there was a great one. Would you rather eat ten donuts or raw onion? Paul Marden: Oh, ten donuts, hand down. I could easily do that. Andrew Webb: I'd get onion. I'd get onion. Every time I would take an onion over ten donuts. I'd be sick after ten donuts. Paul Marden: Oh, no, I reckon I could take that. No problem. Andrew Webb: Okay. Paul Marden: Okay. So we're going to talk a little bit about your adventures in Lego over the last few years. So why don't we kick off and talk a little bit about your original interest in Lego? Because I know it goes back not a long way, because that would be rude. But it goes back to a few years ago, doesn't it? Andrew Webb: It does. I mean, like most people growing up in what we might loosely term the west, I had like, I was a kid, you know, I think most of us grew up with it like that. And then like, you know, growing up in that first age of plastics with Heman, Transformers, Lego, Star wars, all of that sort of stuff. Paul Marden: You're just describing my childhood. Andrew Webb: It's funny because that was. It was all sort of ephemeral, right? I mean, the idea was that the reason why that boom happened, just to dwell on why they're going plastic things. Before that, toys were made out of either tin or wood. So, you know, they were very labour intensive produce there's certainly injection moulding comes along and we could just have anything coupled with the tv shows and the films and all this sort of stuff. So we all grew up in this sort of first age of disposable plastic, and then it all just gets passed down as kids grow up. It gets given away, gets put in the loft and forgotten about. There's a moment when a return of the Jedi bedspread doesn't look cool anymore, right? You hit about 13, 14 and you're like, “Mom, I really want some regular stuff there.”Andrew Webb: So like everybody, you know, I gave it all away, sold it and whatever, but I kept onto my lego and then fast forward, you know, I become a parent and Lego starts to come back into my life. So I'm sort of at a stage where I'm working for a travel startup and I get a press release to go to the Lego House, which if no one has heard about it, where have you been? But also it is a fantastic home of the brick, which Lego built in, opened in 2016. And it is a phenomenal temple to Lego. Not in terms of like a Legoland style approach with rides and things like that, but it's all about the brick and activities that you can do in a brick. Andrew Webb: There is great pools and huge pits of Lego to play with there, as well as displays and all this sort of stuff. They've actually got a Lego duplo waterfall.Paul Marden: Really? Andrew Webb:  Oh, I mean, it's a fantastic attraction. And the way they've done it is just incredible. So they blend a lot of digital things. So if you make a small fish and insert it into this thing, it appears in the tank and swims around and this sort of stuff and the way you can imprint your designs on things. I should just quickly tell you about the cafeteria there as well, just really quickly. So the cafeteria at the Lego House, everyone gets a little bag of Lego and then whatever you build and insert into this sort of iPad sort of slots type thing, and that's what you're. Andrew Webb: So a pink brick might be salmon, a yellow brick might be chicken, whatever, and you put it all in and it recognises it all and then it comes down a giant conveyor belt in a Lego. Giant Lego box and is handed to you by robots. I mean, mind blowing stuff. This is not like with a tray at the National Trust place or somewhere like that for us to come. It is a technological marvel. Absolutely fascinating. So, of course, on the day went, it was a press preview, so there was no canteen workers, so there was no food in the box when me and my daughter, so went without that data, was a bit disappointed. Andrew Webb: But that started that whole reappreciation of Lego, both as a toy to play with my daughter, but also as a way of using Lego in different ways. And that manifests itself in lots of different things. So currently, now, you know, fast forward a little bit. I use Lego for team building exercises, for workshops, for problem solving with organisations, and also just for having fun with adult groups as well as kids. And I think one of the biggest things we've seen since this kind of started around 2000s with the sort of adults reading Harry Potter, do you remember that was like, why are you reading this children's book type of thing? Paul Marden: Yeah. Andrew Webb: And then all the prequel Star wars films came out and Lego made sets about both those two things. And it kind of. I mean, Bionicle saved the company, as only AFOL will know, but it started that whole merchandising thing and adding Lego into that firmament of IP. Right. And we fast forward now, and it's Marvel and Star wars and everything. Paul Marden: You just said AFOL. I know what an AFOL is, but many of our listeners may not know what AFOL is.Andrew Webb: Just to go for acronyms here. So an AFOL is an Adult Fan of Lego. And we've seen actually Lego in the past five years, even earlier. I mean, Lego always had an adult element to it. And one of the original founders used to use it for designing his own house. And there was a whole architectural system called Molodux. So it's always had that element to it. But just recently we've seen, you know, almost retro sets. So we see the Lego Atari 2600 video game system from 1976, which, yeah. Paul Marden: An original NES wasn't there. Andrew Webb: Exactly. NES that's come out. I've got a Lego Optimus prime back here for transformers, you know, all that kind of stuff. So with what's been really interesting is this kidault or whatever, however, call it. And I think that's really fascinating, because if we think about Lego as a toy, we are rapidly approaching the age where we might have three generations of people that have grown up with Lego. Lego first came around in the very late ‘60s, early '70s. And so it's not inconceivable that you might have three generations that had Lego as a child, especially if you grew up in Denmark. A little bit different when it would come to the rest of Europe as they expanded out. So I get to this point, and I'm getting into Lego and doing all this sort of stuff. Andrew Webb: And then, of course, COVID happens and then lockdown happens and we all think the world's going to end and no one knows. Everyone's looking for hobbies, aren't they? They say you were either hunk, drunk or chunk after lockdown. You either got fit, got fat or got alcoholic. So try to avoid those three things. And, you know, everyone's looking for stuff to do, so you have so much banana bread you can bake. And so I stupidly, with my daughter's help, decided to make the Lego Sutton Hoo helmet, the 1500 year old Sutton Hoo helmet found at Sutton Hoo in Suffolk, now in the British Museum. Out of Lego, as you do. Paul Marden: I mean, just exactly. Just as you do. So just a slight segue. I was at the National Attractions Marketing Conference yesterday and there were two people presenting who both talked about their experiences of wacky things that they did during lockdown. There was one person that opened a theatre in her back garden and had various different stars just randomly turn up in her backyard up in North Yorkshire. And you choose to build a Lego Sutton Hoo helmet.Andrew Webb: Lockdown, there will be a time, I think, as we look back, tragic though it was, and, you know, a lot of people died, but it was that moment when society sort of shuffled around a bit and people sort of thought, “Well, if I don't do it now, why not?” People were launching bakeries in their kitchens and serving their community and like. And that element of it. And so people have that. The good side of that, I suppose, is that people did find new outlets of creativity. And Joe Wick's yoga class is in their front row walking groups, you know, all this sort of stuff and beating beaten horsemans and learning to play the violin and dust and stuff. Suddenly we all had to find hobbies because we're all just in. Andrew Webb: No one was going to restaurants, no one's going to bars, no one's going to gigs, nightclubs, theatres. We like to make entertainment at home. It was like the middle ages. So I decided to build the Lego Sutton Hoo helmet, as you do. And so I start this in lockdown, and then, like, I get wind that Netflix is making a film called The Dig. And The Dig is all about, I think it's Lily James and Ray Fiennes in it, and it's all those other people. And it's all about when they found theSutton Hoo helmet. And the guy who found it was called Basil Brown, and he was asked by Edith Pretty, who owned the land, to excavate these humps in the ground that were on her estate. Paul Marden: Okay, so she owns this big estate, in Suffolk, right? And, so she can clearly see there's burial mounds in the back garden, but doesn't know what's in them. Doesn't have any clue that there's treasure locked up inside this. Andrew Webb: I'm not even sure she knew there were anglo saxon burial maps since it was. Paul Marden: They were just lumps of ground in the garden. Andrew Webb: Yeah. I mean, she may have had inkling and other stuff I've turned up over the years and whatever. And some of them were robbed sort of georgian times around then. So some people knew what they were and they were somewhere excavated and gold was taken to fund the polynomial wars and whatnot. But she asked Basil Branson, he was like an amateur archaeologist, right? And so he was just like this local guy would cycle over and do. And the film goes into all that, and the film kind of portrays it as working class. Basil Brown should know his place against the sort of British Museum who are sort of the baddies in this film who think they know what. And of course, this is all set against the backdrop of war. So they escalated it all, then they had to rebury it. Andrew Webb: And then it was used as a tank training ground, so lots of tanks rolled over it. So it's a miracle anything was ever found. But when he did find the Sutton Hoo, who told me and a bunch of other things, clasp brooches, shields, weapons and whatever, when he did find it, so people think it kind of popped out the ground as a helmet, but it didn't. And if you look at the photos, it came out the ground in hundreds of pieces. Paul Marden: Oh, really? So you look at this reconstructed mask that's now in the British Museum, and you think, “Oh, so they just found that in one piece,” lifted out as if it was a Lego hat, you know, for a minifig. In one piece? No, not at all. Andrew Webb: It was actually more like a big parlour Lego in the fact that it was just in hundreds of thousands of pieces. And so there was the first guy to have a go at it was an elderly architect at the British Museum who was, I think, blind in one eye. And he had a go at putting it all together. And he used an armature and clay and pins and whatever, put it all together and said, “Yes, I think it was this.” And then actually it wasn't. He got it all wrong. Lots of different pieces after some more research, and then it falls to this. Nigel Williams is another sub architect, and he was famous for. Andrew Webb: There was a famous Portland vase that was broken in a museum by someone pushing it over as a sort of what you might call, like a just stop oil type of protest now, I can't remember what the call was, but someone smashed an exhibit. And he had painstakingly pieced all this together. He was a total dapper dude. Three piece suit, Chelsea boots, proper swinging sixties, and he had to go and put it all together. His version is the one that's in the British Museum, but he was a massive jigsaw fan. And if you think about Lego, what it is a 3d jigsaw. You get a bunch of pieces and you have to make. Make it into a 3d sculpture. So that was one reason, the dig was the other reason. Andrew Webb: The third reason was that the relationship between East Anglia and essentially Denmark and Billand and Anglo Saxon and Jutland and all that area, I'm talking like Vikings and Anglo Saxons and invasions and all this kind of stuff against the native British, there is essentially a relationship between East Anglia, a trade relationship and a conquest relationship between them. So I built this thing and I frantically put it together and I'm late nights and just losing my marbles trying to get this thing to work. Because Lego is not designed to make, like, spherical shapes, necessarily. It's quite blocky. Right. Everyone knows this. It's the square. Paul Marden: Really easy to make a car, really easy to make a house. A spaceship. Andrew Webb: Houses. Brilliant. Yeah. Square stuff is fantastic. But baking, not only a sort of a semicircle, but a hemisphere, which is what essentially a helmet is. Is even harder because you have to get the Lego to bend in two directions. And so a lot of work went into that just to get the actual face piece came together quite easy. And there was once I had the scale of the pieces under the eyes that formed that sort of thing, and then I could build the nose and face. Ideally, it was going to be so that I could put it on my head. I've actually got a massive head. So in the end, I had to realign that and sort of make it into this sort of child sized head. Paul Marden: But it's a wearable thing, right? Andrew Webb: It is. It is wearable. I mean, at one point, it was probably more fragile than the one in the British Museum because it just kept dropping to pieces. So there's a lot of sub plates that are holding together the outer plate. So it's actually sort of. So just quick Lego terminology here. So bricks, obviously are bricks. The flat things with bubbles on are called plates and then the smoother ones are called tiles. Okay. And used a combination of these to create. There's also a technique called SNOT, which stands for Studs Not On Top. We love acronyms in the Lego community. Right? Paul Marden: Completely.Andrew Webb:  So if you say, “Oh, man, I'm an AFOL covered in SNOT,” people know what you want to know what you mean. So after a night in the tiles, I got covered. Yeah. Andrew Webb: Anyway, so I make the helmet, I make the thing, and then, you know, I get a lot of support from the National Trust, specifically East of England National Trust and Sutton, who site itself because it's there. It's their crown jewels. The British Museum, not so much, because they was like, we've got a billion exhibits here. No, it's just one of them. When you've got the Tippecar moon and the Rosetta stone, it kind of pales into significant. But actually, they were helpful. And one of the curators there, who was on Twitter, who sent me a link to some 3d photos, because if you. If you google it's all pictures at the front. That's fantastic. But what does the back look like? Paul Marden: Oh, right, okay. Andrew Webb: So actually, buried deep in the British Museum's website, in their research department, under a filing cabinet, in the back of a server somewhere, are some quite technical photographic images of it, turning every sort of 30 degrees so that. That it's documented as to what it looks. Because you got to remember that everything on the helmet is symbolic of various different things. There is symbols that mean there's a guy on a horse who's sort of fighting and all this sort of stuff. And it all has quite a lot of meaning. I can occur from different parts of history as well. So there's some sort of roman influencing things there and symbols. And so this whole thing is designed to be not only a battle helmet, but it is also because, remember, crowns haven't been invented yet. Crowns are a later mediaeval sort of invention. Andrew Webb: So this is both a symbol of authority, headwear, like a crown, but also a weapon or a piece of defensive armour and equipment. So it has several functions in its life. So it's quite a complex piece of equipment, that this symbol of authority. So I make all this and then I also submit it to a thing called Lego Ideas. So Lego Ideas is a fantastic programme where anybody in the world, members of the public, can submit Lego Ideas, right? And they go onto a website. There's certain criteria, they have to meet a certain checklist, but then the rest of the public can vote for them. So, I mean, if Taylor Swift just stuck together a load of blocks and said, “Vote for this,” she probably hit the 10,000 threshold instantly. Andrew Webb: But I'm not sure Lego would necessarily take that forward as a build. So there is a judging panel that. But actually, some of the most recent really fantastic sets have come out of Lego Ideas. Members of the public, and they're designing things that the Lego designers wouldn't have thought of themselves. So I think that's been kind of interesting. Sadly, Paul, we didn't make the 10,000 threshold. We did a lot of media coverage. By then, lockdown was over and were sort of getting back to our lives and all this sort of stuff. And my daughter was entering her dark ages. And so it sat in my studio for another sort of year and a half and I thought, “What am I going to do with this?” And so in the end, I thought, “Well, you know what? It's gathering dust here. I'm fed up with it, dustin it.”Andrew Webb: And so I actually approached Josh Ward at the National Trust at Sutton Hoo, who has been a fantastic advocate for Lego and for this particular project, and I have to thank him immensely for that. And they got some money and some funding to build a cabinet and also to house it. So I donated it to National Trust and it is now on display there as part of their firmament of interpretational trail. Paul Marden: That must feel pretty good fow you. Andrew Webb: Yeah, it is quite good looking in there and watching kids go, “Wow.” Because Lego is one of those things instantly recognisable for kids. But certain hill as a site is quite complex for children to contextualise because essentially it's several mounds in the ground. And the helmet itself is at the British Museum. Right. They've got a replica built by the royal armouries. There were several of those. They've got those. They have loads of dress up, they have great explainers and videos and they do a lot of work to show the size and shape and things as a cast iron sculpture, to represent the boat, to show just how big it was when it was pulled up from the sea, because he's buried in a boat. So do a lot of that work, sort of that sort of work as well. Andrew Webb: But having this extra funding in the. They opened up Edith's pretty's house now, and having this room where we've got some other things as well, like crayons and paper and other tools and drawings and colouring in and Lego and big chest of Lego just helps, particularly smaller children who, by the time they've walked from the car park around the site, and it has probably flagged it a little bit. And so just providing that little support for them, it's been a fantastic way to contextualise and another way to interpret that. And I think more and more venues could look into that. When you think, well, how else can we add stuff, particularly for children to help tell the story of this place? Paul Marden: Yeah, absolutely. Absolutely. We went to. It was half term last week and went to the City Museum in Winchester. So they've got some mediaeval, they've got some Roman finds there, and there was lots of fun, but they had. It was full of lots of ways for kids to engage, so there was trails to go around, there was colouring in, make your own mediaeval shield. And all of these things are ways that, you know, my ten year old could engage with it because there's only so many glass cabinets of stuff dug up from the ground that she actually wants to look at. Andrew Webb: I mean, I love. I love pit rivers, right, in Oxford, my favourite museum. Paul Marden: It's crazy, isn't it? I love it. Andrew Webb: But basically, he just went around the world nicking stuff. Right, but as a collection of objects, It's fantastic. Paul Marden: It's deeply unnerving. Andrew Webb: Sorry, sorry if any pit rivers curators are listening there, nick, and stuff about it, but, it is my favourite museum because it's just for kids. It's probably really kind of like, how do you tell that story? I also think there was an article in the garden recently that, you know, the cost of living crisis as well. Parents are looking for value solutions now and so I think it wasn't Peppa Pig World, it was Paddington World. And a family ticket is 170 pounds. That is a huge dent in the family finances for a 70 minutes experience. If you are watching the pennies, if you can afford that and save up for it, whatever. And I know these things are, you know, memory making and all that sort of stuff, and I've been to Harry Potter with my daughter. Andrew Webb: That is not cheap, but it's a fantastic day out because once you're in, you spend the whole day there. If you take a packed lunch, you can save a lot of money on that, on the thing. But I suppose what I'm saying is that, you know, our museums and galleries, particularly traditionally, the what you might call free spaces, public spaces, are facing unprecedented demand in terms of parents looking for cost effective value days out, as well as funding being cut from central government and that sort of. So they have to do a huge amount with less and less for a bigger audience. And that is a strain on any institution and things like that. Other examples of places that get this. Andrew Webb: So obviously with the Sutton Hoo helmet, the hold in Ipswich, which is Suffolk Council's kind of flagship museum in the county town of Ipswich, but instead of calling it, you know, the Museum of Suffolk, they've called it The Hold, which is a reference to the fact it's on, I think it's either because it's on the shore or it's doing sheep, I'm not sure anyway. But a fantastic space, contemporary modern space  had a Lego exhibition a few years ago, borrowed my helmet, had some Lego exhibition stuff to do. And the good thing about that is when these teams have to do quite a lot of comms marketing and, you know, that has a cost as well, but often you see different demographics than perhaps would normally go to a stones and bones museum, if you know what I mean. Right. Andrew Webb: You'll see that it makes it more accessible to the community and to different people who don't like going and looking at the Magna Carta or whatever. For some kids, a day at the British Library is fantastic. Look at all these old books for more, maybe more boisterous children. That's probably not a really great idea. So I think galleries can take a leaf out of this and think, or museums or any institution really can take a leap out of this and think, “How can we do more for less? And what tools can we have that perhaps we haven't considered before, like Lego, as a way to open up our interpretation and our offering?” So this could work in Museum of Docklands, for example. This could work in the royal armouries. Andrew Webb: There's lots of places where if you looking to improve your children's offering that some form of lego, I mean, it ends up all over the floor, it ends up being taken away. Sometimes you've got to watch out for things like that. But that's why I always recommend, like, just the basic blocks and plates, not minifigures and stuff like that, because, you know, they just end up in kids' pockets and trousers. But I do think it is a fantastic tool for developing that interpretation piece. Paul Marden: So I run a coding club using Lego. Okay. So I work with years four, five and six, typically. And we normally start off by the end of two terms, we will be building robotics, programming things, doing amazing things. But we start at the very beginning with just open up a box, and it is amazing what a bunch of seven, eight and nine year olds can do with a two by four red brick just given bricks. Yeah. And they will build amazing things. Yeah. And they will tell you amazing stories. And you also see real diversity in the behaviours of children, because some children, in that free play context, they do not have the skills to do that. And I had one girl recently who hasn't played with Lego, and free play just blew her mind, and she was in tears because she couldn't embrace the creativity of it.Paul Marden: But then the following week, when we were following instructions, she was great at building from a set of instructions, You can do that from a limited palette and give them a mission. Sutton Hoo, build a, I don't know, a sword, build a shield, build something to interpret what you have seen. You're in the transport museum. Build, build. How did you get to the museum this morning? Give them something to do and then let them go. And half an hour later, you will be amazed by what they will have built. Andrew Webb: I actually did something this at the National Archives down in Kew, where they had a kids exhibition. Well, an exhibition in the summer about wacky inventions, because obviously the National Archives holds the patents for all these things, and they've got things like Victorian top hats with umbrellas in, and, you know, all this kind of crazy Heath Robinson style stuff that, you know, forks with four sets of tines, so you can eat four times as much. It just bonkers. Really interesting things. The curators had gone through and found this wacky world, sort of. What's his name? The guy that illustrates Roald Dahl. They got illustrations and all that. Paul Marden: Quentin Blake. Andrew Webb: Yeah, Quentin Blake, yeah. So they had this Quentin Blake sort of stuff, and, like, there was activities. And I came down for some special stuff because they had the first Lego brick patent in the UK. When it was first launched in the UK, 1963, I think it was. That's when they filed the patent. Paul Marden: And I bet. So that patent would be exactly the same as a two by four brick, now, won't it? Andrew Webb: The patent was for a one by four brick. Isometrically dawn. Just three diets. Just three views with what? It was a construction toy. And then the page. Sorry. And the address was just Railway Station Billund.  There wasn't like, just all the mail just went to the railway station in Billund just addressed for attention of Lego. And it's only like. I mean, it's not even a sheet of A4, It's a piece like this. And after it is something like a lamp that won't blow out on a thing, and before it's like some special kind of horse comb, but it's kind of this bonkers catalogue of just these things. But again, it was about, “Right. We did some work. The curators and interpreters looked, you know, had kids analyse the painting to think, what could it be? And look at the dates and structure. Look at that.” Andrew Webb: And then I came out and, like, did some Lego. So we did things like, who can build the longest bridge? Who can build the tallest tower out of a single colour? Those sorts of exercises. But then also the free play was build your own wacky invention. And kids are building automatically dog washers, where the dog ran on a thing and it scrubbed its back. And one kid built something that was like a thing for removing getting pips out of apples. It was just like this sort of like this crazy little tool. They like some sort of problem that he had. Andrew Webb: And I think what this also speaks to is developing those stem skills in children and adults and building that engineering, because I've also ran Lego workshops with explorers who I used to, I thought were between Cubs and scouts, but are actually after scouts. So I did this in my local town, here in Saffron Walden, and was like, “Oh, my God, these kids are like, 15, 16. They're not going to want to play Lego. Some of them are in my daughter's year at school, so. Hello, Amy.” And it was really interesting because we did a series of challenges with them. So the egg drop challenge, can you protect an egg and drop it from the floor? And can you build this and work together? Another good one is looker, runner, builder. Andrew Webb: So you give everybody two sets of the same bricks, and one person is the looker, one person is the runner, one person is the builder. So the looker can't touch, but he can tell the runner. The runner can't look at the model, he can only tell the builder, and the builder can't speak back. And so this is a really useful exercise. And I've done this with teams where, because this is exactly what businesses see, engineering will build a product. Sales or their marketing are like, what the hell is, you know, or whatever it might be. Paul Marden: It's that. It's that classic cartoon of a Swing, yeah. Andrew Webb: Yeah. So it's that, you know, this is what the brief said. Engineering interpreter does this. Marketing saw it. So it's a great tool for things like that. Especially when you put people like the C Suite or CEO's or leaders at the end, because all they're getting is the information and it. It's there and it's how to build communications. Because in life, the fluctuations reverse. A CEO says, “Let's do this.” And by the time it's cascaded down to engineering, who don't get a say, it's not at all what he imagined so, or they imagined so, it's. It's an interesting case of using tools like that. So I did that with these kids and it was fascinating because they're 14, 15, 16.Andrew Webb: A group of three girls won two out of the three challenges and probably could have won a third one if I felt that I couldn't award it to them again because it would just look weird. And they were smashing the looker runner builder thing. They were working together as a team, they were concentrating, they were solving problems, they were being creative, they took some time to prototype, they refined and iterated their design. They were doing all this sort of work. And it's brilliant because 15 year old girls don't often take engineering related STEM subjects at GCSE. Certainly, probably don't take them at a level and more than enough. And I think that I once interviewed Eben Upton, who invented Raspberry Pi, and he said, “We think about the eighties as this sort of like golden age of computing, but actually it was terrible. It was terrible for diversity, it was terrible for inclusion.“Andrew Webb: And he said, “Like growing up, there was one other kid in his town that had a computer, you know, so there was no sort of way to sort of getting other people involved and make this accessible.” And part of the reason now computers have got smaller. Some of the work I did at Pytop was like trying to make technology more accessible and seeing it not just video games and things like that, but actually I can use this in a fashion show, or I can make music, or I can use this to power some lights to do a theatre production, and trying to bring the, I guess, the creative arts into technology. And that's when we start to see the interest application of technology. Andrew Webb: And Lego plays a part in that, in the fact that it is a tool, a rapid prototyping tool that everybody is familiar with. And it is also, you know, clean, safe. There's no, you don't need blow torches and saws and those sorts of things to kind of prototype anything. You don't even need a pair of scissors, you know, it's completely tool free, unless you're using that little mini separator to get your bricks apart. And so I think that just circle back on, like, how the Science Museum or what's the one down there? Isabel Kingdom Brunel Museum and things like that. I can see those guys could be and should be thinking about, “How could we have a Lego programme?“Andrew Webb: You don't have to have a permanent deployment like they've got at Sutton Hoo although that is great because they've got the mast there as the head piece of it. But certainly a programme of events or summer camps or summer events, because I did this with English Heritage at Kenilworth Castle as well. They were having, like, a big Lego build and the public were invited in 15-minute shifts into a big marquee and everyone got given a tile. And the idea was to build the gardens because the gardens at Kenilworth Castle were laid out to impress Elizabeth the first. And so everybody got there was like bunches of stuff and regular bricks, also flowers and this sort of stuff. And it was like, “Come on, we've got to build something to impress a queen.” Andrew Webb: He said to kids, like, “Yeah, you've got to impress. Bling it up, like, dial it to ten.” And were just getting these enormous, like, avatar sized trees with just incredible bits hanging off it. And like, “There she has a teapot because she might want a cup of tea.” And you're like, “Brilliant, excellent. Of course she does.”  And so I think that. And then they moved through. Some of the Legos were selected to be displayed and things like that. So there's different ways you can do it. You can either do it as like. And I'm a big fan of the drop in sessions because kids and parents can just naturally build it into their day rather than the pre built. My child was. We were rubbish at, like, organising things. Andrew Webb: People like, “Oh, great. Half term, it's a chocolate thing, sold out ". And you're like, yeah, because there's 30 spaces for three and a half thousand kids who want to do it. Whereas if it's like a walkthrough or a. In groups phase through and then the activity, small kids kind of conk out after about 20 minutes, half an hour anyway. You get much more people through and much more people get to enjoy the experience rather than the 30 organised people who got up early and booked. So that's my other top tip to any institution, because it's heavily weather dependent as well. Sun comes out, everyone piles pass into the nearest sort of stately home, national attraction. All of those places can definitely benefit English Heritage. Did a really big push this half term, just gone on Lego at several events. Andrew Webb: We had one here at Audley End, there was one at Kenilworth that I was at. There's been pairs of the ones all around the country, because again, you just need a marquee, which most venues have access to because they use them for other things or some sort of space in case it rains. And you just see someone like me and a whole massive tub of Lego and you're off to the races. Paul Marden: Exactly. So we were talking about this at the conference yesterday about ways in which. So for many attractions, people turning up is a literal flip of a coin. Is the weather good or is the weather bad? What can you do to adapt your attraction to be able to deal with when it's bad? And then what can you do to bring people when you have made that adaptation? So, you know, you've now got a marquee and you have a Lego exhibit that you can put into there. So it's just dumping a pile of Lego and a bunch of well trained volunteers or visitor experienced people who can facilitate that, police it, little Johnny sticking minifigs in his pocket. Paul Marden: And then you turn on your Google Adwords and show that you've got this, you know, bad weather reason to go to a stately home that my daughter would turn her nose up to all of a sudden, “Okay, we're going to go and do that. We're going to go and have afternoon tea and you're going to go and play with some Lego and see some animals, maybe.” Yeah, what can you do to attract that extra audience and adapt to the bad weather and service different sorts of people? Andrew Webb: I think that comes down to a bear in mind. I convert some of my Lego lens rather than a venue lens. But I think speaking as a parent and someone who does this is you need a reason to go back to somewhere that you already know. Okay, so you go to Stonehenge, you go and look at the stones, you go, “Wow.” You look at the visitor centre and then it's ticked off. I mean, you see busloads of tourists. Stonehenge is at Cambridge, maybe, or Oxford people, when people do England, Lambeth, Heathrow, London Crown Jewels, Tower Bridge, West End, day trip out on a coach to Stonehenge, maybe to Cambridge, and that's it, off to Paris. Right? So parents like British people like that too. Like why go to Stonehenge four times a year? Or why go to any venue when you're familiar with it? Andrew Webb: It's always about offering something new and something different. Audley End up near where I live, I think, is English Heritage. All through July, every Sunday, they're just doing music. So there's a string quartet or someone with a harp or maybe someone with a guitar or whatever. And you've got a book, but it's. It's not like there's 30 places and it's a bonfight. It's just like, “Oh, wow, they've done something different.” They do a really great thing. Like, they do victorian falconry, for example. So they get someone in who talks about how Victorians use falconry for hunting as a sport, but also for the kitchen table, and they're flying falcons around and doing the whole bit of meat on a string and all this sort of stuff. And everyone, like, “They do a world war two one.”Andrew Webb: I mean, the editorial calendar for any venue's got to look like, “Go and make Christmas food. January, we're closed to kind of dust and clean everything. Valentine's Day, chocolate make you put. It's daffodils”, it's whatever it might be. And then you just build that. Build that programme in and you need. This is why I think that venues now, again, I'll just come back to that. You talk about AdWords, but that, again, is more spend. It's like, how'd you build that mail list? How do you drop into the local Facebook groups and Mumsnet and all that kind of stuff? You know, that's where you can do it organically rather than. Because people don't sit in front of Google necessarily, or think, like, what should we do? Paul Marden: You sit on the sofa on a Thursday night trying to figure out what on earth are we going to do this weekend? Yeah, so you're completely right. The mum's net, the content marketing, is hugely important, isn't it? Andrew Webb: Which is my job. But also it's kind of like how can institutions become part of that? When I say community, if you think about most people travel a thin hour to go somewhere. I mean, people go further afield, you know, but. But basically it's like, what? My mom turns, like, a tea and a pee. So you've got to go somewhere. You've got to have a cup of tea, visit the loos. It's all about tea. It's all about canteens and loos, basically. You could have a World Heritage Site, UNESCO World Heritage site. And it's like, how good's the caf? And are the toilets clean? Yeah, that's what people remember. Gar went hens at dawn. I was awed by the majestic. But that Looney D cleaning, you know, it's not good. It's all that people come home with. Andrew Webb: So, you know, institutions go into place that they are trying to offer different things. Like late nights. We've talked about that. How can we use this space after hours? Because if you think about it, if your institution's open 10 till 6, most people are at work five days a week, you're gonna have students and pensioners who are gonna be not great spenders, either of those two groups. So, late nights, I went to a great one in the National Gallery when the James Bond film. I was kind of sitting royale or whatever. He's still on the top of the National Gallery overlooking Trafalgar Square, and they've got the national dining rooms there and they had Vesper Martini, everyone got a cocktail. Andrew Webb: And then went to look at the fighting Temeraire, which is the bit where he's standing with Q, the new Q, who voices Paddington, whose name escapes me and gives him, like, a gun and a radio, but they're like the fighting Temeraire by Turner is this little thing. And so, you know, you've got to make hay out of that, right? You've got to sort of, like, do a late night, various ones. And so all it was a few cocktails in the cafe next door and are taught by the curator and stuff like that. But 30 people just looking for an experience. And so if venues are clever, of course, the dark side of this is when you get Willy Wonka world up in Scotland. Andrew Webb: Or interestingly, some of the Lego events that have been happening at NEC have caused a massive online backslash in the community for just being exceptionally bad value for money. And so you read about these things that people have said, “Come and visit Santa's grotto, and it's just a muddy field with a tree in it,” so you've got to be careful. But I think those events, those sort of fly by night kind of institutions, don't really work. But how galleries can leverage the creativity of what they're doing? Whether they are come and paint in our, you know, our local gallery, come and have an art class, come and do that. People are looking for stuff to do that is value for money. That isn't always drink lead, you know, it's not always cocktail making or things like that. Andrew Webb: And that comes with a whole heap of other things and dietary requirements for cookery courses and just clean up and the mess and all that kind of stuff. So I think that, yeah, canning organisations, the ones that can really think about that, and I'm happy to help organisations who want to think about this, especially through the life of Lego. They will be the ones that will start to add and build out and develop their. What you might term this whole sector needs a name. The kind of extracurricular offering, we might say, above and beyond their collection and then their traditional interpretation and if they're. Paul Marden: Thinking of doing this. So there's a good why. Yeah, the why is you can reach diverse audiences, helps people with interpretation. Andrew Webb: Quite cheap. Paul Marden: Yeah, absolutely. It's a cheap way of extending your offering and diversifying what you do. You can bring in event elements to this, but how do they do it? Apart from engaging with somebody like you? And I'm going to guess there's not many people like you. So that's going to be a tricky thing for some people to do. But if they were starting from scratch, how would they go about doing this? You said earlier, “Don't go mad with buying the bricks and spending a fortune on.”Andrew Webb: There are people like me that can do all this as well as myself. I think that the first thing is plan it. Plan what you need to do. You can't throw this stuff together. You might be looking at. Already the hold have been contacting me for a late night they're doing in September. They contacted me April. Paul Marden: Okay. Andrew Webb: Because if you're a creator, you're planning exhibitions, you are thinking on that long term cycle. Paul Marden: Yeah, completely. Andrew Webb: And so what you need to do is bake this in as part of that curational process or part of the interpretation of things at the start, rather than like, “Right, we're doing exhibit on Peter Rabbit, let's chuck in a load of fluffy bunnies or whatever.” You know, it's got to be. You've got to think about it and have it contextualised. I think the best things are. What success looks like is, first of all, you need a space. Now you can hire a marquee that comes with a cost. If you're a venue and you've got your own or you've got a hall or a stables or interpretational room or something like that, often spaces, specifically bigger ones, will have classroom spaces for school groups anyway. So that's often that can be where you can host these sorts of events. Kids are very familiar. Andrew Webb: The chairs are all small wall colour, you know, etc. Industrial strength carpet in case stuff gets built. So locations like where you're going to stage this? Paul Marden: Yeah. Andrew Webb: Secondly, I think you need to think about, what do we want people to do? What is the experience? What is the narrative piece? Because you can't just say, here's a big part of Lego. Kids will just build cars and houses, right? You know, they need context. You know, if you give a kid a sheet of paper, you could draw anything. They're like, well, what? And so you need to give them a mission almost. They need a task, I think. Also think about, as I said before, keeping the tasks around 20 minutes, because actually adding the time running out jeopardy element is quite fun for kids because they'll go, “Well, I've only got five minutes left.” And often that's when it all falls apart and then they have to iterate the design. Andrew Webb: So think about that kind of moving people through in 15 to 20 minutes cycles. We had kids at Kenilworth, that would go out the exit and just walk back around and come in the front like that. Like four or five times. One boy came in, he was loving it. So think about that. Think about how you're going to move people through the space. Think about what you need to envisage it. So the Kenilworth, for example, there was me hosting it from dawn toward dusk. We had another builder there who was helping take break it all down and put them against the model that we built. There were two members of staff who were letting people through, so just monitoring it from an entry exit point of view, walkie talkies, in case people had issues and things like that. Andrew Webb: And think about when you're going to do it. Okay, so half term is a good one. It's a good thing to do. We saw a lot of this at Kenilworth, but I've seen other places as well, particularly half terms and things like that. You often see grandparents caring for grandchildren, right? Because parents are at work and grandparents can only walk around the site so much before they want to sit down. So sometimes have it, like, think about where they can. And when I was at Kenilworth, grandparents came in with their two grandkids, and the kids started playing and I was like, you could join in, too. Oh, no, I don't want it. You know, they were almost like, “I can't do this. It's like, come on, get in, get in. Come on, grandma. Come on. I'll show you how it works. “Andrew Webb: By the end of that session, they were memory making. I then took their photo with their phones, they'd have this sort of grandparent. But, you know, you always say it like, my grandfather taught me to fish. Like Sean Connery says in the hunt for red October. This sort of moment where sort of, it's a Hollywood trope that grandfather knowledge is sort of passed on type of thing. Right. And so you can see that where you could have this, almost either the reverse of that, of kids showing grandparents, but also they're all having this event outside of the parental unit. So it's a new type of experience. It adds value, it gets people to play with their grandkids. Paul Marden: Priceless. Andrew Webb: So I think that's kind of an interesting way. So think about when, think about where and think about what will be my three sort of tips for any institution looking to put this together. Paul Marden: You gave one the other day which I thought was priceless, which was, don't give them wheels. Andrew Webb: Oh, yes. Paul Marden: Don't include the wheels. Andrew Webb: Take the wheels out of any sets, unless you are the Transport Museum or the, you know, a car based museum, because kids will do wings as well. I'd probably suggest taking those out because kids have just built cars. Some kids have just built cars, you know, even if you give them a mission. Unless that is the mission. The other thing that I would think that venues could do as well as sort of all day events, because it's quite a time drain, you know, on staff and this sort of stuff, but it is a value. The other thing you can think about is one off evening events for adults. Yes, I've done this. I did this at my local add them shops. Bricks, beers and bubbles challenges supercompass teams. Think of it like a pub quiz with brick is the answer. Andrew Webb: So build me a thing that does that kind of thing. Teams all get together, you can race them, you can see who goes the furthest. You can do all this stuff. And the hold is what I'm doing at the hold in September. I did it at the hold a couple of years ago. And what was interesting was that we had quite diverse groups of adults. We had just couples who were clearly AFOLs and were like, “Yeah, I'm going to go to that.” We had a group of friends. One of them had just come back from years travelling and they didn't want to go sort of straight to the pub and just interrogate him about his travelling, whatever. Andrew Webb: They kind of like, “Well, we wanted something to do where we could have a beer and have a chat, but were doing something else whilst we're doing that.” And that's the joy of Lego. Your hands are doing the work and you're almost like the back of your brain is doing the work and you're like, “Oh, yeah, yeah. Before you kick them.” And the concentration levels are there and then you can kind of get into that state of flow. And so they were just having this lovely chat, had a beer, talking about stuff, but also memory making in terms of when he came back from his travelling. So I think that's really important. Andrew Webb: Did you know that this is your brain, right? And then your brain on Lego, there are 24 discrete skills that are happening in your brain. So Lego research this, things like fine motor skills, cognitive sort of thinking about things, future planning, my favourite emotional regulation that is not going, “Oh, my God, it's not working. And smashing all to pieces.” So I've seen this as well with children, is that when you give them a Lego, if you gave them jelly and a football, they'll all just. They're a high energy kind of things, right? And that's fine, great outdoors, kids want to burn off energy. Here's a load of balls. Go crazy, right? Or ball pits, trampolines, bouncy castles, those sorts of things. When you get on Lego, what actually happens is it's very hard to be anarchic, to use a wrong word, but a word. It's very hard to be anarchic with Lego because you can't really do it. Andrew Webb: And so you can get a group of kids together and they'll almost self invigilate. And at one point, I ran it at a local toy shop and the parents are all hanging about and like, “I've never seen them so quiet.” They were just in the state of flow. And so, I think, you know, again, back to the. Back to the explorers and the scouts, that was one of the best sessions that those kids had done as teenagers because the reason was they were given permission to play with Lego. They still had the muscle memory from when they were smaller children. They were solving. They weren't just being told to play with Lego, they were actually solving engineering challenges. How can you design a bridge that will take this weight? How can you protect an egg? How can you think about this? Andrew Webb: And so you need to think about the challenge and the what. You need to think about that, the where and you think about the when, as I said, and get those right. You can have a very exceptional visitor experience for not a huge amount of effort. It's not highly costly, it's not highly technical, it's just a bit of elbow grease and a bit of forward thinking in terms of what we might need. And I think that parents appreciate just that minute away where they can. It's almost like a 20 minute babysitter, right, where they can just go, “Don't touch that.” You know, you're walking around a stately home, “Don't sit there, don't touch. Mind the lady.” All that kind of no data that parents give out institutions, they can just take a breather and check their phones and whatever. Paul Marden: And the kids are just having an amazing time. Andrew Webb: Yeah. And the kids are happy. And at the end of the day, as a parent, we all do our best and you just want, you know, them to be playing with something screen free, getting along and learning something. And, you know, that is the win. That is the ultimate takeout. You can layer on your own institution in context and rev up the visitor experience, bring in new visitors, attract a more diverse group of people that perhaps wouldn't normally come to a Regency Rococo style villa or whatever it might be, then that's all to the better, because, you know, you can start to use this in your planning and you can do what Suntton Hoo did? And go, right, well, we've done this and it's really worked. Andrew Webb: And then I can apply for funding for it and I can expand and I can make it permanent and then I can sort of say, well, this now becomes a tool and a string and arbo for our educational. It doesn't have to be split between visitor attractions and development. It can, you know, you can split it between several parts of the institution and use it in different ways, use it for educational purposes as well as visitor experience. So the world's your oyster with a bit of thinking. Paul Marden: With a bit of Lego and a bit of thinking. Andrew Webb: Bit of Lego, yeah. A few bricks and a couple of tricks and you're off to the races. Paul Marden: Andrew, this has been brilliant. Thank you ever so much. Andrew Webb: You're welcome. Paul Marden: I've got one more question for you before we finish. Now, you bottled this earlier on when I said we always have a book recommendation from our guests. And in spite of having the fullest bookshelf I've seen in quite a long time, you've bottled it on a book. But you did offer me a favourite movie. And so what would be your movie recommendation of choice? Andrew Webb: My go to movie would probably be Withnail and I, Richard E. Grant's first film. Every line has came down from God on a tablet. I mean, it is just. Yeah. Richard Griffiths as Uncle Monty, Paul McGann. It's just one of my favourite films and, you know, cult classic that no one's really. Well, people have heard of it now, but again, they even make stuff out with Alan Eyright. So you can go and watch a screening of it at the farm at Crow Crag up in Penrith, you know, and everyone dresses up and everyone comes with Mister blathering sets tea and I come on holiday by mistake and Jessie says, Danny. Andrew Webb: And, you know, fortunately, for better or for worse, I know these are tough times, but people try and find the fun in things. They try and at the end of the day, everyone's looking for a good time, whether we're children or an adult. You want something to just have a laugh and take you away for a moment. And if films and culture but also experiences can do that, then that's all for the good. Paul Marden: Well, look, this is going to be a challenge, but listeners, if you would like a copy of Andrew's film recommendation, then when we release the show message on X, if you can retweet that and say, “Give me Andrew's movie”, then the first person that does that, somehow I will get the movie to you. It might be on VHS, it might be on DVD, but somehow we will get you a movie. Andrew Webb: I found a CD the other day from a bar I used to go to in Clapham in the noughties and late ‘90s. I said to my mate, look, I'm great, put it on. And I went, “I can't.” I haven't got a CD player anymore. I had to go dig through a box somewhere in the study to find a portable CD player that plugged into my computer that could. By the end of it, we're just laugh. Forget it. Paul Marden: Andrew, this has been wonderful. Thank you ever so much. Andrew Webb: You're welcome. Cheers. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Send us a Text Message.Meet Audrey Wiggins' guest, Daniel Den, who has been passionate about marketing and sales for nearly two decades. He is the co-founder of the X-Factor Effect methodology, which has helped over 20,000 students and clients grow their businesses by teaching them how to differentiate themselves and become market leaders. The conversation covers various topics including Daniel's journey into marketing, his family's frequent travels, and his childhood memories.Daniel shares anecdotes about growing up in North Carolina, playing basketball, and later discovering a passion for wrestling. He recounts his early career successes with an eBay store and how he transitioned into digital marketing, leveraging platforms like Google AdWords and Amazon. He also touches on the challenges of dealing with copycat competitors and the importance of creating a unique business identity.The discussion highlights Daniel's book, "Ideas That Influence," which aims to help business owners develop successful marketing ideas. Daniel and Audrey discuss the importance of creativity and psychological aspects in marketing. They also mention Daniel's notable in-person event in Brazil, which had 7,400 attendees and included his memorable rap performance in Portuguese.Overall, the podcast episode emphasizes the significance of differentiating one's business in the competitive market and shares insights from Daniel Den's extensive experience in marketing and sales.Grab your FREE book and box at BigIdeasBox.com, just pay shipping and handling! Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Please Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

‍Do you have a passion for the entrepreneurial journey but don't know where to start? Dr. Ilona Casellini's exciting path from a budding veterinarian to a successful dentist might be the inspiration you need. Straying from the familiar path sparked by a chance encounter and mentorship from a prosthodontist, Ilona dives into details of starting her own dental practice right out of dental school. Amidst the numerous obstacles in her journey, the key to her success was the mentorship she received, her parents' support, and her pursuit of independence and entrepreneurship.Ilona sheds light on an area often overlooked by entrepreneurs. She discusses the pivotal role of staffing in her groundbreaking success. Facing the challenges of integrating a retiring dentist's staff into her practice, she transformed hurdles into opportunities. She ends the episode by narrating her boutique-like patient-centric approach that fuels her professional satisfaction and success.What You'll Learn in This Episode:How mentorship shaped Ilona's career in dentistry.Strategies and challenges of starting a dental practice immediately after school.The complexities of integrating staff in a dental practice.How Ilona's patient-centered approach leads to her fulfilling career and practice's success.The power of strong supportive outlets in the journey of entrepreneurship.Ready to delve deeper into the strength behind mentorship, a patient-centric approach, and important staffing decisions for entrepreneurial success? Let's jump into this captivating episode with Dr. Ilona Casellini!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Guest: Dr. Ilona CaselliniPractice Name: Swiss Quality SmileCheck out Ilona's Media:Website: https://www.swissqualitysmile.com/Instagram: https://www.instagram.com/swissqualitysmile/‍‍Other Mentions and Links:‍Software/Services:Google AdwordsDarby (dental supplier)Dentrix (practice management software)Dexus (xray software)Sesame (texting/message software)‍Establishments:The University of VermontPenn State University‍Artists/Songs:Bill Withers - Just the Two of Us‍Communities:Dentaltown‍Sports:Pickle ball‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍‍

https://www.youtube.com/watch?v=MDFUGHCfLXcOur host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon.Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching brands outside of Amazon and using platforms like TikTok and Instagram to drive traffic with influencer marketing.Alex emphasizes the importance of researching and developing unique products and selling the idea rather than just the product features. He also mentions the need for a higher profit margin to cover advertising costs.Another key insight is that driving traffic from outside platforms to Amazon can improve organic ranking and CPC costs.We also discussed the role of influencers in driving traffic and the need to create authentic and engaging content. Alex highlights the significance of understanding customer preferences and adapting your product and branding accordingly. Additionally, he advises against relying solely on Amazon and suggests diversifying sales channels.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Alex Nyezhnyk, CEO of Profit WhalesLinkedIn: https://www.linkedin.com/in/nyezhnyk/Profit Whales - https://profitwhales.com/Takeaways:The private label model is no longer effective on Amazon due to increased commissions and expensive PPC.Launching brands outside of Amazon and using existing platforms like TikTok and Instagram can be more successful.Innovative products or ideas and selling the idea rather than just the product is crucial.A higher profit margin is needed to cover advertising costs.Bringing traffic from outside platforms to Amazon can improve organic ranking and CPC costs. Prove your idea before investing in manufacturing and marketing.Utilize influencers to drive traffic and create authentic content.Understand customer preferences and adapt your product and branding accordingly.Diversify sales channels and don't rely solely on Amazon.Chapters:00:00 Introduction and Weather in Los Angeles04:07 Transition to Google AdWords and Script Development09:03 Selling the Idea, Not Just the Product13:20 Changes in the E-commerce Landscape26:03 Harnessing the Power of Influencers to Drive Traffic33:23 Diversifying Sales Channels for Long-Term Success

In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/Key takeaways:0:00 10 Tips for Better Marketing on Google2:09 Why split test ad campaigns?5:02 How to manage revenue lag time on Google Adsense7:00 Different campaign splits to test10:41 Customer Groups and how to target them13:24 Product categories15:16 Worst & best selling products17:45 Product Performance and Margins21:09 Helping Merchandising Teams Through PPC23:32 Campaign Assets: What they are and what to do with them28:55 Data input and targeting on Google AdWords31:20 Using PPC to drive Email Flows37:10 Brand vs Non-Brand Marketing41:13 How to put on a sale without devaluing your brandSign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the Show.

[00:00 - 05:10] Introduction and Overview[05:10 - 10:05] Consumer Benefits and Deals[10:05 - 15:11] Founding and Funding[15:11 - 21:12] Balancing Startup and Education[21:12 - 26:23] The Social Component and Brand Discoverability  Direct Quotes: "It's really easy to go out on Instagram and show yourself partying, the night before and look amazing. It's harder to fake transactions." - Sam Obletz "We're attacking here is advertising as we know today... going after Google AdWords, Facebook, Instagram, TikTok." - Sam Obletz "The reality is we just give you distribution to this engaged network from a marketing perspective that you can't access otherwise." - Sam Obletz  Connect with Sam!LinkedIn: https://www.linkedin.com/in/samobletz/  Let's get connected! You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure! CLICK HERE to learn The 5 Big "Shifts" That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012! 

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith's answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads.google.com/ We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here's a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value.  focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...

Everyone talks about digital transformation, but it seems like no one really explains what it means... until now. In today's episode, Rob and Justin dive deep to cut through the buzzwords and lay out the reality. They're tackling why digital transformation isn't about making huge, instant changes but rather about the smart, subtle tweaks in areas that usually get ignored but badly need a digital lift. They dive into how leveraging tools like the Power Platform can spark significant improvements, showing that it's the small changes that can really boost efficiency and smooth out your workflow. Ever found yourself wondering how to translate all the chatter about digital evolution into actionable steps? That's exactly what Rob and Justin are unpacking. They're guiding you through how minor, yet clever adjustments can transform your processes. It's all about enhancing the routine, one step at a time. And, as always, if you enjoyed the episode, be sure to leave us a review on your favorite podcast platform to help new listeners find us. EPISODE TRANSCRIPT: Rob Collie (00:00): Hello, friends. In today's episode, Justin and I demystify what is meant by the phrase digital transformation. Phrases like that are one of my least favorite things. Why do I say that? Well, these are phrases that get used a lot. They cast a big shadow. You encounter them almost anywhere you go. That's fine by itself. But in the case of digital transformation, that massive shadow is multiplied by no one understanding what it actually means.  (00:30): Now earlier in my career, I used to be really intimidated by things like this. Everyone seems to know what this means because they're using it all the time. I don't know what it means, so should I just pretend and play along like everyone else? But at some point, many years ago, I had this moment where I realized that the Emperor has no clothes. It almost never has clothes. Now when I encounter phrases like this, instead of being like paralyzed or intimidated, I instead start working in my own definition and this process takes time. I've been picking apart and stewing on the definition of digital transformation now for probably the better part of a year plus. Somewhere along the way in that process, I realized that we at P3 are doing quite a bit of digital transformation work, I just hadn't realized it yet because I didn't have a good enough definition.  (01:18): Lately, I've been noticing that my definition for digital transformation has reached a steady state. It's not changing over time anymore, which tends to be my signal that I've arrived at a definition that works. Now seemed like a good time to sit down and compare notes with Justin, who's been following his own parallel process of arriving at a definition. I'm very pleased with where we landed. A practical and specific definition that can be reduced to practice with an almost paint-by-numbers type of approach.  (01:47): If you asked someone for a definition of something like digital transformation, and by the time they're done giving you their definition, you can't practically boil that down to what it means for you, that's not a problem with you, that's a problem with the definition. A lot of times, people's definitions for terms like this are almost like deliberately vague, as a means of projecting power, as a means of actually controlling you. You'll get a lot of definitions that are engineered to sound smart, engineered to sound authoritative, but not engineered to provide anything resembling clarity. Because if you sound smart, and you sound authoritative but you leave your audience hungry, you create a feeling of dependency. Folks, I just think that's yucky. That's just gross.  (02:35): To show you what I mean, I just ran the Google search, "What does digital transformation mean?" The very top hit, enterprisersproject.com, defines digital transformation as "the integration of digital technology into all areas of a business resulting in fundamental changes to help businesses operate in how they deliver value to customers." Did that clear it up? Nope. Boiling that one down, it sounds a lot like you should use computers and use them to make changes. But it sounds smart, sounds authoritative.  (03:06): Here's the second result from our old favorite, McKinsey. McKinsey defines digital transformation as "the process of developing organizational and technology based capabilities that allow a company to continuously improve its customer experience and lower its unit costs, and over time sustain a competitive advantage." All right, so that one sounds like McKinsey is almost starting with that original definition and adding additional value to it. They're saying use computers to improve, and to make money, and to compete. If you have $1 million to spend, you can get advice like that.  (03:43): All right, with those two definitions, we don't even need an episode. We can just skip it? Because everyone knows exactly what they're talking about. These are the top two hits on Google, folks. Useless. Part of the reason these definitions are useless, again, is because they're designed to be useless. But I also think though, that a lot of times you hear definitions like this is because the people writing them actually cannot boil them down. By the time you come up with a truly useful definition, or a framework, or a guide for understanding a topic like this, it almost by its definition, it's not going to sound nearly as sexy, nearly as smart. It's going to sound relatively simple, mundane. But those are the valuable definitions, the ones that we can actually apply, that make a difference in how we actually view our own business. (04:29): That's what we set out to do in this episode. I think we succeeded, came up with a very practical, applicable definition that you'll never find on McKinsey's website. Let's get into it.  Speaker 2 (04:42): Ladies and gentlemen, may I have your attention please?  Speaker 4 (04:46): This is the Raw Data by P3 Adaptive Podcast, with your host, Rob Collie, and your cohost, Justin Mannhardt. Find out what the experts at P3 Adaptive can do for your business. Just go to p3adaptive.com. Raw Data by P3 Adaptive is data with the human element.  Rob Collie (05:12): Justin, one of the things that we really like to do, I really like to do, I think you do as well, is to take a phrase or topic, and demystify it. Especially phrases that you hear repeated over, and over, and over again, and everyone has to pretend that they understand what they mean. But even when they do, they often have very different pictures in their heads.  (05:33): One that I think is due for a treatment, and we've hinted at it once before on this podcast but not with any depth, is digital transformation. What does it mean?  Justin Mannhardt (05:45): What does it mean, what does it not mean, all parts in between.  Rob Collie (05:50): Starting with the places where I hear it. I often hear it in the context of this is something that's already done. The big talking head analysts at places like Gartner- Justin Mannhardt (06:00): Yeah.  Rob Collie (06:00): Will talk about it like it's in the rearview mirror. "The shift to digital, the pivot to digital has forced the following things," so has forced, it's a past tense thing. Which further underlines the idea that well, if it's already happened, clearly everyone knows what it means. They don't stop to define it, they're just tossing that aside as a means of getting to the next point. I find that to be one of the most troubling habits of the talking heads.  (06:28): The first few times I encountered this phrase, I didn't really know what it meant. I imagined that it meant switching to ecommerce from brick-and-mortar. Justin Mannhardt (06:37): Yeah.  Rob Collie (06:37): I didn't even realize that that was the impression I had, it was just this vague feeling in the back of my head.  Justin Mannhardt (06:42): The word digital, I'm just thinking about this now because a lot of times, you'll look at one of these diagrams, it's like, "Your digital transformation wheel includes all these things." You'll see something like, "Move to the cloud." I'm like, "Okay, were the servers with the software, was that software analog or something?"  Rob Collie (06:59): Yeah, we've been digital for a long time, right? Justin Mannhardt (07:01): Yeah.  Rob Collie (07:01): Most broadly defined, you could say that the digital transformation really got going with the adoption of the PC.  Justin Mannhardt (07:09): Right.  Rob Collie (07:10): That was when digital transformation started. In the sense that it started in the 1980s, maybe it is something worth talking about somewhat in the rearview mirror, but that's not what they mean. They don't mean the adoption of the PC. Justin Mannhardt (07:23): No. But it's interesting, when you think about the timeline of technology evolution. People say, "Oh, you described it as past tense." Digital transformation has occurred in en masse in market. Now today, it's like AI is here, en masse in market. But the pace at which new things are coming out, what's really happening is just the long tail is longer back to where companies were at in this journey. It's not like the entire industrial complex has been collectively moving to the modern current state across the board. There's companies that are still running SQL 2000, that's their production world still. This isn't something that's happened.  Rob Collie (08:09): I think that the big talking head analysts often tend to really only talk about the most elite sub-strata of even their own clients. When they talk about this as something that's completely done, even most of Gartner's paying clients, I would suspect, aren't anywhere close to done. But we still haven't really started talking about what it actually means.  (08:32): Let's say it is not the switch from paper and pencil systems to electronic line-of-business systems. Not only do we have the PC, and that's been long since mainstreamed, the notion of line-of-business software, server based software, whether cloud or otherwise, line-of-business software is also I think incredibly well entrenched. We're done with having key business systems running in a manual format. That's long since rearview. That also isn't what they mean by digital transformation. (09:07): Of course, both of those are digital and they were huge transformations, but that's not the digital transformation we're talking about. It's anything that's happened after that.  Justin Mannhardt (09:15): Yeah.  Rob Collie (09:16): It's a lot harder to pin down the things that happened after that.  Justin Mannhardt (09:20): In general, I agree with you because the big blocks, software, the availability of the cloud, not having intensive paper process in most companies, that's largely been accomplished. To different levels, of course. Then, what's left? What's the definition? What are we trying to do?  Rob Collie (09:41): Well, if you think of the line-of-business application and the PC, the PC interfaces with all the line-of-business apps. I would say that, and even this is not 100% true, but I would say that the conversion to digital systems is complete, or complete-ish. Justin Mannhardt (09:59): Okay.  Rob Collie (09:59): When you look at your business as individual silos. Justin Mannhardt (10:03): Say more. You've got a digital environment for finance, digital environment for sales, is that what you mean?  Rob Collie (10:09): Yeah. Core workflows have largely been digital for a while. All the workflows that take place between systems, or the workflows that take place adjacent to a system, those are the things that we're talking about when we talk about digital transformation, going after those workflows.  (10:30): Everything we've been doing in the world of business software since at least the 1980s has been digital transformation.  Justin Mannhardt (10:38): Yeah.  Rob Collie (10:39): But our digital transformation, we're really talking about at least the third chapter. It's not chapter one or two. It's like the next frontier, identifying and going after a new class of workflows that would benefit from essentially software support.  Justin Mannhardt (10:56): Right.  Rob Collie (10:56): Okay. Now because almost by definition, just by subtraction ... We're saying, "Look, we've got the PC, we've got the line-of-business systems that handle the core workflows within a silo. What's left?" Well, it's almost like a perfect mathematical proof. What's left is the stuff between and outside. (11:14): Given that everyone's mix of line-of-business systems is, I like to say, best of breed, meaning random. It's whatever we decided at the time. It seemed like a good idea at the time. Legacy.  Justin Mannhardt (11:25): Yeah.  Rob Collie (11:26): You're never going to have anything off-the-shelf that helps you solve the workflows. The middleware problem between your systems is always going to be a custom solution.  (11:38): We should give examples of these. When I said outside or adjacent to, there's even workflows that they're not really between systems, they're just the offline portion of working with the system. I'm thinking about a budgeting process, for instance. The world's first budgeting systems were mostly there to record your budget that you enter into it. As those budgeting systems have gotten better, they've included more and more of the human workflow that goes into creating, and evaluating, and kicking the tires before it's finalized. Those offline human workflows, getting more and more structured about them, can make a huge difference. Justin Mannhardt (12:19): Not just structured, Rob, more tightly integrated with the adjacent system itself. I like that adjacency, because if you have a financial system where your budget or your forecast lives, there's a martialing of activity, analysis, input. Then you say, "Okay, we need to get it look like this," and then we put it in the thing. What happens in that processes, you get all sorts of scattered iterations of ideas and it gets loose. But if you could have all that iteration tight, the final submission is already handled or much easier.  Rob Collie (12:51): Yeah. Sticking with the budgeting example for a moment, it still echoes one of the themes I mentioned for the between systems, the between silos case. Which is that one-size-fits-all systems, off-the-shelf systems, they really struggle to address all the nuances of your particular business. It's very, very difficult. The more, and more, and more you try to get the offline processes, the human processes brought into the digital workflow, the more an off-the-shelf software package is going to struggle. It's getting further and further away from the safety of the core of the task.  (13:28): This is why the Power Platform approach to budgeting and planning is often, in fact almost always, a more effective, in terms of cost-effective, time effective, results effective. The core libraries for doing all of the things that you need to do are basically already there and it's inherently designed to be customizable.  Justin Mannhardt (13:48): And very nimble. Even the big players in FP&A software, they're not that great, in our opinion, at the end of the day. But the price points just exclude anybody that's not a very sizeable, formidable company. You're not looking to spend that kind of money if you're even a few hundred million a year type operation. You're just not going to sign up to that agreement. You are left with a middleware type of a problem, that you're either solving with spreadsheets, pen and paper, or something else. Our platform can slide right in there.  Rob Collie (14:26): Of course, there is a huge advantage to performing a "digital transformation" on a process like that because the human, offline, pen and paper, sending random emails, getting answers, tracking them, it's incredibly tedious, it's incredibly error-prone. Just super, super slow. It's not like you can perform many iterations. You're not even really going to be able to pull off one iteration and you call it good. But you're just going to miss so much. The budget could have been so much better. If you've got a bad budget, of course you're going to pay for that later.  (14:58): That's the adjacent case. Let's talk about the between a little bit as well. What's an example of a workflow that would span across different line-of-business systems but require a human being essentially, or humans, to essentially carry the buckets of water between those different pipes?  Justin Mannhardt (15:18): We'll make up a company today, Rob, we'll start a new company and it's going to be called I Manufacture Things, Inc. Hey. At I Manufacture Things, Inc., I've got a sales team.  Rob Collie (15:28): Do we make things other than ink?  Justin Mannhardt (15:30): No, that's incorporated.  Rob Collie (15:32): Oh, okay.  Justin Mannhardt (15:32): We just make things.  Rob Collie (15:34): Can't help it. Can we be We Manufacture Things Ink, Inc.?  Justin Mannhardt (15:38): Sure.  Rob Collie (15:39): All right. But anyway, we manufacture things.  Justin Mannhardt (15:41): There you go. We've got a sales team and they're using a CRM system, such as Salesforce, or HubSpot, or whatever. They're out there, they're doing quotes, they're tracking opportunities, and eventually someone says, "Yeah, I'd love to buy a palette of ink," or whatever. Our company, we're not using the CRM to deal with the production and fulfillment of that order. Okay, so now there's this process where my order form, let's not use any paper in this example, it's still digital but it lands as a PDF form in someone's email inbox that says, "Hey, Customer Service Rep, here's an order." Oh, okay. Now I'm keying said order into our production system that says, "Go manufacture this thing." Now we need to ship the thing out somewhere, and now we're in our logistics system.  (16:33): There's all these little hops between systems. Which technology has become more open, and sure there's things like APIs and code based ways to integrate them, but that's not in range for a lot of companies. That's an example of where you could stitch in these little Power Platform type solutions to just, "Hey, let's map the relevant fields and information from the CRM into the order management system." If there's some blanks that need to get filled in, that's okay. Maybe I'm just starting from a queue of new orders right in the system, and I'm maybe adding three or four pieces to that puzzle instead of all of it. Rob Collie (17:12): Okay. I want to make a global note here. Note that we're talking about this broad topic, digital transformation. We're already way down into very detailed, specific use cases. In my opinion, that's what digital transformation is, it's a collection of all of these individual use cases where things can get faster, more efficient, more accurate. It is the sum of many small things. Each one of them might have tremendous impact. This is the way.  (17:46): In this particular example, I've been describing the Power Platform as the world's best middleware for a while now. Even Power BI is middleware. It's beautiful, beautiful, beautiful capability is that it can simultaneously ingest data from multiple different line-of-business silos that have never once talked to each other. The only place that they meet is in a Power BI semantic model.  Justin Mannhardt (18:10): Yeah.  Rob Collie (18:10): And they play a symphony together that Power BI makes them play. They still have never seen each other, but Power BI is what bridges the gap. Now, Power BI is read-only by itself, it doesn't make changes to any systems. (18:25): In this particular case, it sounds like Power App's and Power Automate's music. Let's just get really tangible here. I know that it's a very specific, but it's a fictional example. But lots of people have almost exactly this problem. Justin Mannhardt (18:39): Yeah.  Rob Collie (18:39): Just talk me through what a solution to that particular problem might look like if we implemented it in the Power Platform. How much work, how much elapsed time do you think it would take? Let's dig into this one a little bit.  Justin Mannhardt (18:51): If what I want to do is, when we receive an order or close a deal in our CRM, I want that to move some data to another system, let's just say that's assumed. Power Automate can solve this need. Obviously there's a lot of detail, you can look some things up online, or you can email robandjustin@p3adaptive.com and we can trade some ideas here. But there are tons of out-of-the-box connectors, and in those connectors they have what's called a trigger. I could say, "When this happens in Salesforce," for example, "I want to start building a flow." I can say, "Okay, I want these fields, and I want to write them from Salesforce to this destination." Maybe that destination's a database, maybe that destination is another system that Power Automate supports that you can write to.  (19:37): It could be just this simple mapping exercise. When this happens over here, grab this data, and create a new record over here in this system. Rob Collie (19:46): Okay. A trigger in this case would look something like, "When a record in Salesforce is marked as a win," we've signed a deal, someone wants to buy a palette of whatever. Then automatically, it wakes up, looks at the record in question that the data associated with the sales win in Salesforce, grabs certain fields out of the Salesforce record, certain pieces of information. Let's keep it simple for a moment, and just pushes them into a simple SQL database or something, that could be stood up in minutes. We don't have to spend a lot of time. Or maybe, we just drop it into OneLake.  Justin Mannhardt (20:23): Lots of options there. I think this is a nice little simple example, because when you talk about Power BI, that's a very tangible apparatus. These are the things you set up, and you never really go ... You monitor it of course, but you never really go engage with it. You put the glue in place, and it's magic and it's cool. That's a simple version. (20:44): But sometimes, the data coming from its source is incomplete relative to what it's destination requires to take the next action. In this type of scenario you could either say, "Well okay, once it gets over there, we're just in that system, maybe we're adding to it." But this is where you might insert a Power App into the process. Win a deal in Salesforce that triggers, grab these fields. Let's go ahead and write it over to Dataverse, this is a back end of a Power App, for example. Or a database, or SharePoint, who knows. It depends on what makes sense.  (21:18): Now we've got a Power App that maybe has a little work cue that says, "Hey, Rob, you've got new orders." You're either approving them, or you're annotating them with additional information. You're doing the human process, like you were describing before, maybe ensuring some hygiene, completeness, whatever. Then you do something in Power App that says, "Okay, go ahead and kick this down the line from here."  Rob Collie (21:40): Yeah. Here's an example. In the CRM system where the sale is being executed, there's probably an address for this customer that is associated with that account, especially if we've done business with them before. But this customer might have many different physical locations. A palette of stuff showing up at the wrong physical location would be a real problem. Justin Mannhardt (22:06): Yeah.  Rob Collie (22:08): Even just a sanity check Power App that hits the sales rep back, shows up in their inbox or something, shows up in Teams, somehow there's a cue for them to process these things, where they need to just glance at the order and validate that the shipping address is the right one.  Justin Mannhardt (22:28): Yeah. Rob Collie (22:28): Even if that's all it is, that's the only additional piece of information is yes, no, that's the right address. Justin Mannhardt (22:34): Yeah. Or sometimes there's a material that is sold is related to a bill of materials to produce. Maybe there's some choices that need to get made in the manufacturing process, such as what specific raw materials are we going to use for this order? Which machine are we going to produce it on this week? Maybe you're just adding the execution instructions.  Rob Collie (22:59): This is interesting because you could stop yourself at this moment and go, "Wait a second. Shouldn't those questions be encoded and implemented into the CRM?" The answer is of course, they could be. But your CRM might not be a nimble place to make those sorts of changes. Justin Mannhardt (23:20): That's right. Rob Collie (23:22): It's also a dangerous thing to be customizing. Justin Mannhardt (23:24): Yes. Rob Collie (23:25): There's a lot of validation and testing that's required. There's a reason why modifying and writing custom code into one's CRM doesn't happen all that frequently. Whereas this process you're describing is relatively safe, by comparison. It doesn't rock the boat. It's between. Forcing these sorts of modifications and customizations into the individual silo line-of-business applications, if that were so feasible, that would already be happening.  Justin Mannhardt (23:55): I've worked for companies like this, I've engaged with companies in my consulting career like this, where they have done that. They said, "We've got the talent in-house, so we're going to customize this thing." Then you get into a conversation of, "We'd like to upgrade to the newer version." They realized, "Oh, we can't."  Rob Collie (24:18): Yeah. "It'll break out customizations," yes.  Justin Mannhardt (24:20): Or sometimes, the programming language that the customizations are done in is not the same programming language in the newer version. While it's possible, if you have the resources, the time, and the money, it becomes a heavier lift. It begs the question, why?  Rob Collie (24:36): I was describing the heavy lift being that the original line-of-business system might be resistant to change, resistant to the customizations that you want to implement. You're describing it as also, even if you do perform those customizations, the next major software upgrade is going to be a problem. That rings true for me. I remember the object model in Office- Justin Mannhardt (24:59): Oh, yeah.  Rob Collie (25:00): All the VBA solutions that were out there, being incredibly paralyzing in terms of the things we could do with the product, because if you broke people's macros, they wouldn't upgrade to the new version of Office. Justin Mannhardt (25:09): Yeah, been there. Yeah.  Rob Collie (25:12): I promise you that, at Microsoft, we took that problem and approached it with a level of discipline that it was probably 10 times greater than the average line-of-business software vendor. Because most line-of-business software vendors see themselves as platform vendors. They want to be considered like that, but they don't want to pay the price of it. So that's good. (25:30): But then, the other thing is is if you built it into the line-of-business system, then inherently you're saying, "Okay, whatever that extra logic is, then it's up to that line-of-business system to then push those records across the wire." The new information has to go from the CRM to the other system. That kind of customization, both ends of the process are going to be very non-cooperative with this. This is another reason why doing this in a lightweight, nimble, intermediate layer provides a shock absorber to the system. Justin Mannhardt (26:08): I like that analogy.  Rob Collie (26:09): It's pretty easy for Power Automate, all it's doing is pushing a handful of doing to something and that other something is going to take care of all the validation, all of the retry. Validation with human beings, but also the logging in to the other system and all of that. Coding all of that into your CRM is almost a non-starter. This is why the between workflows have remained so non-digitized. Justin Mannhardt (26:42): Yeah. There's also a lot of tedium should be in play here, too. You have a written process, you look at your SOP documents and you say, "Oh, when this happens, Jan sends an email to Rob." Okay, well we could probably just get the Power Automate to send the email to Rob, if that what needs to happen.  (26:59): An example of this is something I built for myself at P3. When a potential new customer reaches out to us, and they want to meet with us and just chat, I wanted a process that reminded myself to go check out who that company is, understand who I'm going to talk. I just had a trigger that said, "When a meeting gets scheduled from this arena, just create a task for me to remember to do this before the meeting." Even little things like that, that are just personally useful, have been really beneficial as well. (27:33): It's much easier to say well yeah, dashboards, charts, graphs, cool. Or even fabric, even though that needs some demystifying still. This middleware, it's invisible, there's so many options. There's 100,000 little improvements you could make with it.  Rob Collie (27:48): The world has spent a long time coming around to why dashboards could be valuable.  Justin Mannhardt (27:55): They still are.  Rob Collie (27:56): Yes. When you say the word dashboards and you show that work product, even in the abstract to someone, the communication of what the value is benefiting from all of that history of the world waking up to the value of dashboards. Honestly, it wasn't that clear 15 years ago. It wasn't clear to people, most people anyway, why they needed them, why they were better than just running the reports out of each line-of-business system. But because it's such an inherently visible work product, it is a lot easier, I'm going to use the word, it's a lot easier to visualize what the impact will be, what it does for you. Whereas these other workflows, until you know that they're improvable, this is why digital transformation is so hard to understand because it is really talking about spaces where it's hard to visualize software helping because it's never been able to help.  (28:53): Let's go back to this example where the sale happens in the CRM system. Some information just automatically gets dropped in a data store, off to the side for the moment. There's potentially some Power App clarification. There are human inputs that are required here and you still want a human being to provide those. Justin Mannhardt (29:16): I want to point out here too, it's easy to get into a situation where that data store is simply being read by a report, even a Power BI report. But if the human's going to say, "Yes, no," or add to it, the Power App is just a way better piece to put there.  Rob Collie (29:32): Yeah. Let's have this example be like an example that we would look at and smile, be proud of. The Power App is involved. Then when the human interaction is done, they press okay or approve in the Power App. Take me to the next step.  Justin Mannhardt (29:49): Well ideally, we are pushing data and information into the next system or workflow.  Rob Collie (29:57): This is a two silo problem. We have the CRM system and then we have the manufacturing, work order and shipment system, the fulfillment system. Justin Mannhardt (30:06): The WMS.  Rob Collie (30:08): Is that what that is?  Justin Mannhardt (30:08): Yeah.  Rob Collie (30:09): Okay. We've already covered the first silo. We've gotten the human interaction. Now it's time to send it on to the second silo. How does that work?  Justin Mannhardt (30:20): This just comes down to what the point of integration is in the second silo. We could be inserting records into a SQL database, we could be making a post request to an API endpoint. In Power Automate, most of these things are WISIWIG in nature. There is an open code interface if you need to get to that and want to do that, need it. But usually, it's just mapping. You find your destination and it says, "Oh, here's the fields to map to." You say, "Okay," you just drag and drop. It just depends on what your destination system is, but you're just creating a target in your workflow, and the data goes.  Rob Collie (30:55): The way I like to look at this is that, even though each line-of-business silo system, they're never really built to talk to each other. Justin Mannhardt (31:04): Right, they need a translator.  Rob Collie (31:05): Yeah. The translator and the shock absorber. But at the same time, it's not hard to get the information you want out of one system, and it's not hard to write the information you need into another. But when you try to wire them directly through to each other- Justin Mannhardt (31:23): Yeah.  Rob Collie (31:23): That is actually really difficult. You need this referee in the middle, that's able to change gears, like the ambassador between the two systems. When you think about a translator system, an ambassador system, a shock absorber, whatever you want to call it, whatever metaphor you want, you can also imagine an incredibly expensive, elaborate piece of custom software that's being written to do that. That's not what we're talking about. Justin Mannhardt (31:47): No. Rob Collie (31:48): Let's recap. Trigger fires in CRM system, some data gets slurped out related to that sale, dropped in an intermediate location that then powers a Power App. Power App is able to read that information, it knows who to reach back to to get the clarification, the approval, et cetera. It might be multiple people that need to provide some input. Justin Mannhardt (32:09): It could be a whole workflow that lives right there. Rob Collie (32:12): But eventually at the end of that workflow, in this case we'll just assume it's one step, one human being, the sales rep just needs to sign off, then the Power App's job is done. That's the human interaction part. Now we're back to Power Automate, correct?  Justin Mannhardt (32:24): That's right.  Rob Collie (32:25): Power Automate will notice there's another trigger that the Power App is done with its part, the approval button was pressed. Justin Mannhardt (32:31): Clicked, yeah.  Rob Collie (32:33): Then it turns around, and it knows, because again we wire it up ... It sounds like we might be lucky, it's just drag and drop, one time development. But if it's not, it's probably not that much code, to go inject the new work order into the WMS system?  Justin Mannhardt (32:52): Yeah, it's the WMS, warehouse management system. Rob Collie (32:53): Let's call that the end of the story for this one integration. Let's say things go incredibly well in this project. We don't really encounter any hiccups. Best case scenario, how long on the calendar would it take for us to wire something like this up?  Justin Mannhardt (33:12): Yeah, best case scenario this is something that gets done inside of a week. Rob Collie (33:15): That's the difference.  Justin Mannhardt (33:16): Yeah.  Rob Collie (33:18): All right. Worst case scenario, both of these systems are more stubborn than usual, the connectors aren't built into the system, and they still have some relatively rudimentary ways of data access, but it's nothing WISIWIG off-the-shelf. We just get unlucky with these two stubborn line-of-business systems. How bad can that be?  Justin Mannhardt (33:37): Well, instead of being inside of a week, maybe it's weeks, like two or three. The only reason that gets extended would be okay, instead of pure WISIWIG drag and drop, maybe we are having to do some light handling of adjacent array. But there's tools for that. You can say, "Parse this into fields so I can now drag and drop it." Maybe instead of our Power Automate workflow having three, four steps, maybe there's 10. Some of those steps have a little bit more involvement. Maybe there's some time because we got to troubleshoot a little bit more and make sure we've got it all right. But I think the overall point here is these are relatively light touch on the calendar.  Rob Collie (34:18): I had a job in college that I've never brought up on this show. Justin Mannhardt (34:23): Ooh.  Rob Collie (34:23): I was obsessed about this workflow for nearly a whole decade afterwards. Where I was working for a construction company, and there's this thing in the construction industry that I'm sure is still a thing, and it's called the submittals process. Where it turns out, when you're going to build a building, there's an ingredients list for a building. You were talking about different material options for manufacturing. So we're going to make a brick exterior. Okay, what kind of brick? There are many different colors, kinds, textures, levels of quality. Literally, the owner of the building, the person paying to have the building built, that owner and their architect, and sometimes their structural engineers, are going to want to hold a physical brick in their hand. Justin Mannhardt (35:05): Right. Rob Collie (35:06): This is the brick that you are going to use. They want to inspect it with their eyes, whatever, they want to feel ... Maybe even run tests on it.  Justin Mannhardt (35:14): Smack it with a hammer. Rob Collie (35:16): Right. Then, when you build the building, you better use that brick because they're holding onto the brick, the sample, the reference brick. You think about the number of ingredients that goes into building a building, and the building in question that I was working on helping out with this process was the new chemistry building at Vanderbilt University. It was not just a regular building, it had all kinds of specialized hardware, and exhaust, and crazy stuff that wouldn't be in a normal building.  (35:44): There's this long list of materials that need to have submittals produced for them, samples. The requests all go to a million different vendors. You have to ask the subcontractor, the plumbing contractor, what pipe they plan to use. You find out what pipe they plan to use and then you say, "Okay, where do I get a sample of that pipe?" Sometimes you have to send the request for the sample to the pipe manufacturer, or something the subcontracting, the plumber, people will do it for you. Ah! It's awful. (36:14): I was brought in to just be the human shock absorber in this process. I was constantly taking information from one format, copying and pasting it, if I was lucky. Usually, re-hand entering into another one. I have to do this multiple times. I have to do this on the outgoing request, and then the incoming materials coming back. Ugh, and then the shipping labels and everything. It was just they brought me in because they had their assistant project manager for the construction company, the general contractor, on this site. All of this was having to go through him. It turns out, he had another job which was called build the building.  Justin Mannhardt (36:54): Just a minor, little job.  Rob Collie (36:56): Yeah. The job of push the samples around was a fine thing to subcontract to a college student. I swear, I did 40 hours a week on that for a whole summer, and then part-time for the next two years. That's all I did.  Justin Mannhardt (37:13): Make note, students. If you take an internship and you end up like Rob, learn how to do Power Automate stuff and use that for your internship.  Rob Collie (37:22): By the way, we already had Lotus Notes with a tremendous amount of customized Lotus Note template for this process.  Justin Mannhardt (37:30): Yeah.  Rob Collie (37:30): But all that really was was just another line-of-business system that didn't talk to anything. It spit out paper is what it did, it spit out printed slips that announced, "This is your brick."  Justin Mannhardt (37:42): Congratulations.  Rob Collie (37:44): That would be a really, really challenging digital transformation process today, because not only is it cross system, it's also cross companies. But I'm sure that, if we looked at that process today, we would find things that could be optimized.  Justin Mannhardt (37:56): Oh, yeah. Your example reminded me of a really important opportunity in the construction industry or lots of trades. You're talking about people that are out in the field, on job sites, on location, they're not sitting in offices at workstations. All of these things we're talking about, especially these Power App interfaces, can be optimized for mobile. Instead of, "Oh, I'm going to write this down so when I get back to my home office," I can put something on the smartphone. Even if you're not picking from a list of material SKUs or whatever, you can say, "Hey, Rob needs a brick."  (38:36): Now this goes back to your central office, and it's into a work queue, and another screen in the Power App, then they can go navigate the vendors and all that sort of stuff, too. That's a great example of where you can just put a little spice on it.  Rob Collie (38:50): I said that was the only thing I did in that job, that's not true. I had other jobs. One of them was the plumbing contractor was deemed to be running well behind schedule, they were not installing pipe fast enough, pipe and duct work. They assigned me, the construction company assigned me the job of going out there, walking through the building and seeing how much had been installed, linear feet of various materials, and writing it down. I was terrible at this. It's not a good fit for me at any age, but at age 20, I was just constantly under-reporting how much work they'd actually done and getting them in trouble.  Justin Mannhardt (39:32): This does not sound like a good use of Rob.  Rob Collie (39:34): Eventually, everyone bought me the little thing that wheels along on the ground and counts distance. What I would do is I'd be looking overhead at these copper pipes that were hanging from the ceiling, and I'd just stand beneath one end of them and walk across the building, tick, tick, tick, tick, tick, tick. But then, what would I do? I would write it down. I'd write down a number. What floor am I on? What side of the building am I on? Which pipes am I looking at? "Oh yeah, 150 linear feet." By the way, have I already counted those pipes? Did I count those pipes last week? I don't know.  Justin Mannhardt (40:11): There's errors in the world that have Rob Collie's fingerprints on them. There's a building somewhere that's had some pretty serious issues over the years and it's Rob's fault.  Rob Collie (40:21): The plumbing contractor had a pretty good sense of humor about it. They knew I was a youngster. Anyway, really just another example of something that could be digitally transformed today and it doesn't have to be difficult.  (40:33): This is not something that's a global, let's go digitally transform the whole company all at once. You can pick and choose some high value examples. And decide if that's a sufficient win for you, you might be encouraged to do it elsewhere. There's no thou shalt do all of these things, there's nothing like that. You get to choose where your cost benefit curve lies. But just even knowing that this is possible I think and what it entails.  Demystifying ... The process we just walked through, with today's technology, is not difficult. We're talking, as you said, within a week to several weeks on the worst case end. You do realize a bunch of benefits from that.  Justin Mannhardt (41:16): Yeah. I love how well the Power Platform, and this idea of it being middleware, just leans right into an idea that's been around for a long time in companies, which is continuous improvement. You can look at a problem, like the ones we've been describing, and you can go down the path and you say, "Okay, is there a piece of software that would solve or improve this problem?" You could look into something like that. Or you could say, "Actually, we have these other tools that we've been learning how to use and integrate into our organization, and we'll just take a week, or three weeks and make it better." If you decide to replace a silo down the road, like, "Hey, we're going to do a CRM take out," you've not saddled yourself up with this huge level of tech debt. Rob Collie (42:05): Yeah, that's huge.  Justin Mannhardt (42:06): Because a lot of these decisions have so much pressure because you're like, "If we don't get this right, then we'll have all this." It's actually okay to be like, "Yeah, we're going to throw this away and build a different one." I think that's an important aspect of these things. You can empower a team of people who are just interested in making things better and it's not this huge sunk cost or investment that you're never going to get back. You're going to get value from it, even if you're only going to leverage it, say for a year. It's like, "Hey, that week was worth it because it eliminated this many errors," or lost time, or whatever. Then we did something else. Rob Collie (42:44): This really hearkens back to something that I struggled to explain to people in my time at Microsoft. I had an intuition, and a lot of people had the same intuition, we weren't doing a great job of explaining it. What I'm going to talk about is the XML revolution. (43:01): XML, and JSON, and all these sorts of things, are just taken for granted today. There's nothing magic about them, it's completely commoditized and that's the way it should be. But those of us who saw this XML thing coming as a real game changer, I think we're really just keying in on exactly this thing we're talking about. The world had been obsessed with APIs up until that point. Every system had an API on it that was capable of doing verby things. Read/write, make changes. These APIs tended to be very heavy. Anyone that's ever written any macro code against Excel will know that the Excel API is incredibly complicated. I'm talking about the desktop VBA comm automation. Go play around with the range object for a couple of days.  (43:49): The idea that two systems with good APIs could then talk to each other was still this myth that I think most of the software world believed. Our belief was stubbornly that we just hadn't gotten the APIs right yet. The next standard in API was going to get it done. What XML did, all it was really doing was saying, "Look, there's going to be a data transmission format that is completely separate from any API, and it's super, super readable, and it's super, super simple." It's the beginning of this shock absorber mentality. Since then, we've discovered that it doesn't have to be XML. Justin Mannhardt (44:30): Oh, yeah. Rob Collie (44:31): But the XML thing did eventually lead us down the road of Hadoop, and DataLakes, and all of that. But yeah, this notion that you get the necessary data from system one, and there's this temporary ah, breath that you can take, and you can disconnect the process of slurp from system one and inject new into the other system. You can ever so slightly disconnect those two so they're not talking directly to each other. When you do that, you gain just massive, massive, massive benefits. (45:03): Yeah, it's kind of neat to connect that now. Again, I used to talk to people all the time like, "No, XML is magic. It's going to blah, blah, blah." People would go, like my old boss did, again would be like, "I don't get it. Why is it magic?" I'd be like, "Well, it just is, man. You don't understand." He beat that out of me. It was one of the greatest that anyone's ever given me. By the time I was done with him, I could explain why XML was valuable but not at the beginning. I certainly didn't envision where we've landed here.  (45:27): Okay, so I think this was pretty straightforward, right? If you want to identify what digital transformation means for your organization ... This actually really parallels the talk I gave on AI the other night here in Indy.  Justin Mannhardt (45:39): Oh, right. Yeah.  Rob Collie (45:40): Don't talk about it from the tech point of view. Justin Mannhardt (45:43): Yeah.  Rob Collie (45:43): Think about it from the workflow point of view. Where are the workflows in your company? What's really beautiful about digital transformation is that we can provide this extra guidance that, what are the workflows that happen between systems or adjacent to systems?  Justin Mannhardt (46:00): Yeah.  Rob Collie (46:00): It helps you focus on what we're talking about. It's not often you get a cheat code like that, so you can really zero in on something.  (46:08): I suspect that once you have that algorithm for looking, you're going to find lots of things. The Power Platform makes it- Justin Mannhardt (46:18): Ah, it transforms them in digital ways. Rob Collie (46:20): It puts that completely within range, completely within budget in a way that you wouldn't necessarily even expect. It's just kind of magic. It's the same level of magic that you'd get from Power BI, but in a read/write workflow sense.  Justin Mannhardt (46:33): Between and adjacent to, that's magic. That's a magic algorithm because I bet a lot of people, when you say digital transformation, they are thinking on or within the system, not between it. Rob Collie (46:45): Yeah. It's another one of these marketing terms that's almost deliberately meant to be mystical. Everyone's supposed to pretend that they know what it means, but then it's left for all of us out here in the real world, close to where the rubber meets the road, to actually do something real with it. (46:59): I wonder what percentage of the time people use the phrase digital transformation, if you scratch the surface, you'd find that they were completely bluffing?  Justin Mannhardt (47:07): Yeah. There's a category of thinking digital transformation, or even data analytics, where there's just all these abstract, conceptual statements or diagrams that mean very little. Let's just zoom into an actual problem, even if it's a little one, and fix it. Then, we'll go to the next one and fix that. We don't need big, fancy frameworks, teams, and steering committees to do any of that.  Rob Collie (47:35): I've got another example. Justin Mannhardt (47:36): Oh, yeah?  Rob Collie (47:37): It's one that we've implemented here at P3. We have these Power BI dashboards that measure the effectiveness of our advertising. It turns out that advertising in particular on Google AdWords is not a global thing. It's the sum of many micro trends, your overall performance. It's highly, highly, highly variable based on which keywords you're matching against, what kinds of searches you're matching against, and what kind of messaging you're presenting to the user of Google. The only way to improve, most of the time, is to improve in the details.  (48:11): All right. For a while, we had this workflow where we'd identify an intersection of ads that we were running and what we were matching up with, in terms of people's searches. We'd identify a cluster of those that, I'll just keep it simple for the moment, where we'd say, "Look, right now we're providing the same message to a bunch of searches that aren't really the same search and we need to break this out, and provide a more custom, tailored message to each of these individual searches." We'd mark something for granularization.  (48:43): But originally, what we would do is we were looking at this report, we'd write down essentially this intersection and say, "Go split that out."  Justin Mannhardt (48:51): What did we do?  Rob Collie (48:52): Immediately, we'd lose all track of what did we even decide to do? Because then someone had to go over to totally Google AdWords system and enter new ads, and break this thing out. Even knowing whether that had happened, producing the work list of things that needed to happen, was very difficult because we were in the context of a Power BI dashboard that didn't do any communication elsewhere. We couldn't track what our to-do list was. Except again, completely offline. We built a Power App and embedded it into some of these reports. You'd click on the thing you'd want to break out, the Power App would pick up that context, and then we'd just use a little drop-down and say, "What do we want to do to this?" We're going to mark this for granularization.  (49:39): That did produce us a to-do list, that then could also be re-imported back into the report, so that we could se that we had marked that one to explode it out. We didn't have to look at it again, and we also in the reporting, could see whether that splitting up had been done because you'd come back to the Power App and say, "Done." Even better, you'd enter the IDs of the new groups, so that you can say, "Hey, this one is now superseded by these."  (50:07): Now we never got to the point of directly writing back to Google AdWords to make the changes. That still happened offline. We certainly could have imagined a world in which a Power App, a much more elaborate process was built that, then separately from the dashboard, would prompt you to write the new ad copy and things like that. You get to choose where the 80/20 is in your process. For us, the 80/20 was recording the list and tracking the lineage while we're in the context of the report. That was a big deal.  Justin Mannhardt (50:39): There are over 1000 pre-built and certified connectors available for the Power Platform. Rob Collie (50:46): That's it? Just kidding. Justin Mannhardt (50:48): They're adding things all the time. We live in a SaaS world. All these things, they're real. Rob Collie (50:53): Yeah. That's a really critical point about Microsoft, is that they have realized that they are the middleware company.  Justin Mannhardt (50:59): Satya is all about it.  Rob Collie (51:00): Yes. In the Bill and Steve era, this was not Microsoft's game. They wanted to own everything.  Justin Mannhardt (51:06): Yeah.  Rob Collie (51:07): In Satya era, it's more like, "No, we want to work with everything."  Justin Mannhardt (51:11): It's great, I love it.  Rob Collie (51:12): Just recently, as I've gone down this path myself, reverse engineering in my own little way what this term means and coming to the conclusions that we have, I've realized that we are a digital transformation company. It's not the only thing that we do. Is read only Power BI middleware, is that digital transformation? Well, probably. By the strictest definition, probably yes, but not by the spirit of the law. The spirit of the definition means a read/write workflow. I'd mentioned in this last example, Power BI can be part of a read/write workflow. There's no reason to sideline it. In the other episodes, where we talked about improvement and action is the goal, how a Power App can be added to a Power BI report to help you take action on what the report is telling you. But just the broader Power Platform, Power Apps and Power Automate in particular. We do have a handful of clients where, most of the work we're doing is digital transformation work. Justin Mannhardt (52:08): Right, this type of work.  Rob Collie (52:09): The adjacent in between that we're talking about. Even though we're mostly thought of as a Power BI company, as we're doing our next round of website rebuild, we've 100% put a digital transformation page on our sitemap. It'll probably use some of this language we're talking about here. Digital transformation, what does it mean? It is both not that special of a term, there's no rocket science to it, and at the same time, there's a lot of value to be realized from it.  Justin Mannhardt (52:36): Totally. Here's a fun little call back to our origin story as individuals and as a company. We spend a lot of our time helping, for example, like the Excel analyst move over to Power BI and we're trying to solve these middleware gaps. That's why I think, for us, it's just been quite natural to provide these types of services and capabilities to customers as we've grown because it's the same type of person that's spirited to solve these types of issues, and the technology, and the openness of it brought everything in range. It's fun to reflect back on how broad we can show up to a customer beyond just dashboards.  Rob Collie (53:22): Yeah. It's a miracle and a testament to what Microsoft has pulled off. You can certainly imagine a world in which they could enable that uptempo, highly efficient, what we call faucets first methodology for dashboards. Justin Mannhardt (53:22): Yeah.  Rob Collie (53:38): And stopping there. To extend it to something like workflow and applications, and have implementation of these solutions feel very, very, very similar. Justin Mannhardt (53:50): Yeah.  Rob Collie (53:50): It's completely compatible with our ethos. It's almost like I didn't even notice when we made that transition into doing both. It sneaked up on me. That's a good sign. I feel a little silly that it took me a while to digest it, but I love that it happened organically without us having to go- Justin Mannhardt (54:10): Right. Rob Collie (54:11): Pick up another toolset from another vendor, or change our hiring profile dramatically, or anything like that.  Justin Mannhardt (54:18): Yeah. Now, we've got some of these cool projects where you've got maybe someone that their expertise is more on the Power BI side, working right alongside someone whose expertise is more on the Power Apps, Power Automate side. They're just moving in lockstep with the same customer, closing these middleware gaps, building the reporting, and the action lives around it. It's that whole thing working together that makes it all really cool. Rob Collie (54:41): I'm also developing an intuition that AI, maybe not the only application of AI, but I think a lot of the surface area of where we will find AI to be useful, plugs into this digital transformation thing, the adjacent in between. In particular, in sub workflows within the overall workflow.  Justin Mannhardt (55:03): Yes.  Rob Collie (55:03): Did your reaction fit that?  Justin Mannhardt (55:06): Yes, totally. Totally, totally, totally. Yeah.  Rob Collie (55:09): Then, we're good. I think it's easy, with dashboards, with BI, to imagine the global. Going from a non-dashboard company to a dashboard company, it's very easy to imagine that as a global thing and it's probably the right thing. Any place where you're flying without the information you need in a convenient, easy to digest format, let's go and get that. Even there, with the transformation to a data oriented organization, a data driven culture, you still pick places to start.  Justin Mannhardt (55:39): You got to start somewhere.  Rob Collie (55:40): This other thing, digital transformation is a little harder to imagine is a global thing, and that's fine. I think AI's the same way. You should not be thinking about AI as a global transformation for your business. Just like digital transformation, it is a go find particular places where you can score these wins.  Speaker 4 (56:00): Thanks for listening to the Raw Data by P3 Adaptive Podcast. Let the experts at P3 Adaptive help your business. Just go to p3adaptive.com. Have a data day. 

Get your pen and paper out, and start taking notes! Eric @vanessk9, Ted @ted_summers, and Alesha @wdrginger sit down to discuss what it takes to run a successful canine business. As you guys know, Eric owns Ridgeside K9 Ohio and Vaness K9 Academy, Ted and Alesha own Torchlight K9 and Torchlight Pets. The trio get into the nitty gritty and talk about everything from the challenges, strategies, and what you need to know! ⁣ ⁣ They emphasize the importance of understanding the business side of the industry, and the need for both training and business skills. They share insights on starting and growing a kennel, including the importance of proper funding and insurance. They chat about the benefits of starting with pet dogs and the challenges of managing employees in a growing business. They cover topics such as the difficulties of spending money on advertising, the effectiveness of Google AdWords, the importance of having employees in the building, the benefits of internships, and the challenges of hiring in the current job market. They also discuss the day-to-day operations of a kennel, the challenges of scaling the business, and the processes involved in selling police dogs. They emphasize the importance of content creation and marketing in promoting the business, and provide insights into billing and payment processes for police dogs. ⁣ ⁣ If you own a dog training business, are just getting started or planning on it, you do not want to miss this episode! Sit down, buckle up, and enjoy this information-packed episode Join us on our member platform through our youtube channel to get access to perks: https://www.youtube.com/channel/UC8D9WOH6ny8eoiTCxFNpBtQ/join

Premium Members, click here to access this interview in the premium area. Kaity Griffin of www.kaitygriffin.com is a Google AdWords expert... with a difference. She has a knack for cutting through a lot of the technical jargon associated with Google Ads and is super focussed on getting her clients measurable results. Look at [...] The post 547: Kaity Griffin – Google Ads For Photographers: From Clicks to Clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Entrepreneur Podcast | Life Is Not a Dress Rehearsal | "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." - Steve Jobs Learn More About How Clay Clark Helped to Grow TipTopK9.com (The TipTopK9.com Success Story Is Listed Below): Read the Original Full Story HERE: https://www.justtulsa.com/business-coach-tulsa-thrivetime/4/ In this next session, I got to sit in while Clay met with a client who specializes in custom vehicle wrapping (like a vinyl wrap that gets put on over the paint on your car, ya know?) This was another name that I was familiar with, so it was pretty cool to meet the man in charge. This meeting was heavily themed around tracking results for some different keywords that the Thrivetime business coaching program was helping this client to rank for. Like the others, this meeting ended up with some performance tweaks to be made to the client's website that will nearly guarantee the client's business to show up higher for the keywords that he wants to show up for in Google. Ryan Wimpey of www.TipTopK9.com Shares What He Learned At Clay Clark's Thrivetime Show Conference Ryan Wimpey of www.TipTopK9.com Shares How Clay Clark Helped Him to Grow His Business During Ryan & Rachel Wimpey of www.TipTopK9.com Share How Clay Clark Helped Them to Change Their Life Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html The Tip Top K9 Dog Training Interview & TipTopK9.com Growth Story At the conclusion of the aforementioned meeting, we step out of The Box That Rocks and Clay begins and starts his next meeting. Between the meetings, we get a brief chance to discuss the prior meeting's action points and the “how's” and “why's” of how those apply to growing a business into the best version of itself. At this point, a couple in yellow shirts come in. They're from a company that has gone through a tremendous amount of growth since starting to work with Clay and the crew: Tip Top K9. Clay offered to let me bounce a few questions off of them after the meeting. Once they finished up, Tip Top K9 founder Ryan Wimpey came over to where I was waiting so I recorded a few questions that I asked him. I'm going to transcribe this conversation to text, so I'll keep it fairly abbreviated for the sake of our collective sanities. Tyler (Just Tulsa): So, the first time I had ever heard of Tip Top K9 was back around September in one of the Thrivetime business conferences. How long have you all been working with the Thrivetime business coaching program? Ryan Wimpey of TipTopK9.com Dog Training: We've been working with them for 14 months or so now… Just a little bit over a year. Tyler: And how did you all get hooked up with them? Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html Ryan Wimpey of TipTopK9.com Dog Training: I heard about the Thrivetime business coaching program when I heard Clay on a podcast called the Profit First Podcast. I was like, “Aw, this is good!”, then I was like “Wait, this guy is from Tulsa?” Watch Clay Clark's Interviews With Profit First Podcast Founder, Mike Mikalowitz: Embed: Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/vbpr9d-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html How to Generate More Leads for Your Business NOW with American Success Story Mike Michalowicz Shares - WATCH - https://rumble.com/vo915h-how-to-generate-more-leads-for-your-business-now-with-american-success-stor.html Business | Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/v2oplhk-business-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html Tyler: How has your business changed since you first started working with Clay? Ryan Wimpey of TipTopK9.com Dog Training: It's definitely gotten a lot better. We've got a lot of systems and marketing in place now. I don't even worry about marketing anymore. Tyler: So, does Thrivetime business coaching program handle that or do they just kind of get you all set up and let you all handle it from there? Ryan Wimpey of TipTopK9.com Dog Training: Nope — they handle all of our marketing. Tyler: Really? Ryan Wimpey of TipTopK9.com Dog Training: Yeah. They do our YouTube ads, Facebook ads, re-targeting, and Google AdWords. Embed the Following Video - Entrepreneur Podcast | “What's so great about working with Clay and his team is because they do it all for us! We've been working with Clay for the past 5 months, 2 of which have been our biggest months ever!!!” - Ryan Wimpey (Founder of TipTopK9.com) - WATCH - https://rumble.com/v3tatzj-entrepreneur-podcast-whats-so-great-about-working-with.html Tyler: And you feel like those marketing channels bring in a worthwhile amount of leads or business? Ryan Wimpey of TipTopK9.com Dog Training: Oh yes — last week was actually our biggest week in terms of leads, ever. Tyler: Of those marketing channels that you guys use to get in front of your ideal customers, what does your “Three-Legged Marketing Stool” consist of? (Note: this “three-legged marketing stool refers to an approach that Clay and Dr. Zoellner teach to make sure the high quality leads come in and sustainably keep doing so.) Ryan Wimpey of TipTopK9.com Dog Training: Ours consists of our “Dream 100”, search engine optimization, and AdWords. [At this point, me and Ryan chat for a few minutes about how inexpensive pay-per-click advertising is between Google and social media these days.] Ryan Wimpey of TipTopK9.com Dog Training: YouTube is working wonders for us right now. They made a great video for us. TipTopK9.com Dog Training Franchisee JT Lawson Shares How Implementing Clay Clark's Proven Processes, Best-Practice Systems, Checklists, Scripts and Workflows Have Helped Him to Grow His Organizations: EMBED THE FOLLOWING VIDEO: https://rumble.com/v2foyk4-dog-training-the-jt-lawson-tiptopk9.com-dog-training.html?mref=pk4ld&mrefc=16 Tyler: And when that gets in front of a prospect who has been to your website before (Note: aka re-targeting/re-marketing), you're only showing your ad to people that are likely to be interested in dog training in Tulsa to begin with, right? Ryan Wimpey of TipTopK9.com: Exactly. Tyler: During the last conference that I went to, Clay mentioned that you all were in the beginning phases of franchising out the Tip Top K9 model to some people in Idaho. Can you elaborate on that a little bit, please? Ryan Wimpey of TipTopK9.com: We actually have a location in Owasso that just opened this week and we've got a location in Twin Falls, Idaho. We've got another location opening in Boise, Idaho in about 3 months. TipTopK9 Dog Training Franchisee Brett Denton Shares How Implementing Clay Clark's Turn-Key Business Systems Has Helped Him to Grow & Scale Multiple Successful Businesses.EMBED THE FOLLOWING VIDEO: https://rumble.com/v2ft2hk-dog-training-learn-how-to-achieve-time-freedom-and.html?mref=pk4ld&mrefc=13 Tyler: Wow. That's gotta be insane to see a business that you started — the uniforms, the van, everything — being used by someone in a completely different state. Ryan Wimpey of TipTopK9.com Dog Training: It is! Right now, we have 9 other trainers and 2 admin people, so looking back, it's crazy to think about how at one point I was doing the whole thing by myself out of a van. Embed the following video - Entrepreneur Podcast | Clay Clark Client Success Story | "The linear workflow for us and getting everything out on paper & documented is really important..I definitely just stared at the walls figuring out how to make my facility look like this?” - WATCH - https://rumble.com/v3tauad-entrepreneur-podcast-clay-clark-client-success-story-.html Tyler: That's crazy… Ryan Wimpey of TipTopK9.com Dog Training: I know — Clay really helped us with his systems, because — while we could get to 4 or 5 people — taking us to the point of having ten or more employees, or doubling our size, helped us double our incomes. [At this point, me and Ryan start talking about our mutual adoration for the book The E-Myth Revisited. I won't bore you with the details of that little tangent.] Tyler: How was working with the Thrivetime business coaching program key in bringing you all to the point of where you are now launching multiple franchise operations? TipTopK9 Dog Training Franchise Owner Josh Johnson Shares How Implementing Clay Clark's Proven Systems And Processes Have Allowed Him to Achieve Business SuccessEMBED THE FOLLOWING VIDEO: https://rumble.com/v2f1pvk-business-learn-how-create-both-time-and-financial-freedom-now.html?mref=pk4ld&mrefc=15 Ryan Wimpey of TipTopK9.com Dog Training: If I never had been able to step out of the day-to-day grind, I would've never had time to build the systems that have let us replace ourselves (referring to he and his wife, Rachel). So, she was able to work on the management systems and call center stuff, and I was able to train the trainers and come up with systems for private lessons and everything else. We were really able to pull back on our involvement because we were able to systemize everything. We don't have to worry about our marketing or our website. And when we have a coach who we have to stay accountable to on a weekly basis… it helps tremendously. Tyler: Well, I'll let you all get back to working on your business! Thanks for your time! Ryan Wimpey of TipTopK9.com Dog Training: Thanks! TipTopK9 Dog Training Franchise Owner Charlie Ulrich Shares How Implementing Clay Clark's Proven Turn-Key Business Systems Have Allowed Him to Grow Two Successful Businesses Embed the Following Video: ​https://rumble.com/v2ftsxi-dog-training-charles-ulrich-shares-how-clay-clark-has-helped.html?mref=pk4ld&mrefc=17 Learn More About the TipTopK9.com Growth Story HERE: The TipTopK9.com Success Story (Part 1) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-1-tip-top-k9-story/ The TipTopK9.com Success Story (Part 2) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-2-tip-top-k9-story/ The TipTopK9.com Success Story (Part 3) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-3-tip-top-k9-story/ The Clay Clark Business Growth Experience Personified with the Founders of TipTopK9.com & the Co-Founder of TipTopK9.com Franchising, Clay Clark - https://www.thrivetimeshow.com/business-podcasts/thrive-experience-personified-tip-top-k9-case-study/ Business Podcasts | The TipTopK9.com Before & After Success Story After Working With Clay Clark - WATCH - https://www.thrivetimeshow.com/business-podcasts/business-podcasts-the-tip-top-k9-before-and-after-success-story-after-working-with-clay-clark/ Time Freedom + Financial Freedom = A Dog Lover's Dream + The Tip Top K9 Franchise Story - WATCH - https://www.thrivetimeshow.com/business-podcasts/time-freedom-financial-freedom-a-dog-lovers-dream-the-tip-top-k9-franchise-story/ The Entrepreneur's On Fire Interview With Clay Clark & Ryan Wimpey | The Proven Processes & Systems You Need to Implement to Build a Time & Financial Freedom Business with Clay Clark & Ryan Wimpey - LISTEN - https://www.eofire.com/podcast/clayclarkandryanwimpey/ Learn About the Tremendous Success & Growth of TipTopK9.com Today At: www.TipTopK9.com NOTABLE QUOTABLE - “He becometh poor that dealeth with a slack hand: But the hand of the diligent maketh rich.” Proverbs 10:4 NOTABLE QUOTABLE - “He that walketh with wise men shall be wise: But a companion of fools shall be destroyed.” - Proverbs 13:20 Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/