Podcasts about blogging tips

If you're a blogger, coach, or creator, LinkedIn might seem like the last place you'd go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore. In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert Louise Brogan, and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell. In this post, I'll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly. Show Notes: MiloTree FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Louise Brogan Raise Your Visibility on LinkedIn Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why LinkedIn is the Hidden Opportunity You Can't Ignore Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth: ✅ People on LinkedIn have money to spend — and they're looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren't passive scrollers. LinkedIn users are more likely to buy, connect, and hire. If you've been hit hard by Google updates or you're frustrated with Instagram's algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you're creative, independent, or selling digital products. How to Start Growing Your Business on LinkedIn You don't need to reinvent the wheel to succeed on LinkedIn. Here's Louise's simple, powerful strategy: 1. Optimize Your Profile Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear: Who you help How you help them What action you want them to take next (hint: link to your freebie, blog, or store) Pro Tip: Your profile should focus more on your audience's needs than your own resume. 2. Post Just Twice a Week Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas: Share quick tips or advice related to your niche. Ask engaging questions that invite comments. Tell short stories that connect to your brand.

If you're looking for ways to grow your email list for fast, one strategy you may want to implement is guest email swaps—an easy, free, and effective way to collaborate with other bloggers and creators to increase your subscribers. And if you're looking for tips on how to do this successfully, you're in luck! In this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step strategy for using guest email swaps to grow your list and expand your reach. By the end of this episode, you'll understand: What a guest email swap is and how it works How to find the right bloggers to collaborate with A proven pitch template to make outreach easy Best practices for running a successful email swap Common mistakes to avoid to get the best results Bonus ideas for growing your email list through collaboration And more!

Want to learn how to grow your traffic with Google Discover? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to use Google Discover to grow your blog traffic! Our guest for the episode is travel blogger Laura Peters Abalos, who has been able to triple her organic blog readers by using Google Discover strategies. Today, she'll be sharing her best tips so you can do the same. By the end of this episode, you'll understand: The types of content that perform best on Google Discover How to optimize your blog posts to get picked up by Google Discover Tips for capitalizing on Google Discover traffic A step-by-step workflow for creating Google Discover content And more! In short, if you're looking for new ways to grow your blog traffic and get your content seen, you won't want to miss this episode!

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Send us a textWant to write blog content that ranks on Google and keeps readers engaged? In this video, we chat with content marketing expert Allison Verhalen about balancing SEO and engaging writing. Learn blogging best practices, keyword strategies, and how to drive more traffic to your website.

When you take the time to write an article - whether it's for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging.Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online.Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading.What to do Differently with  Calls to Action in Blogs and Newsletters - even if the content is exactly the same.If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels' blog article.     You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133Book your own free Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

In episode 618, Megan chats to Nora Bourdeau about balancing a blog with other commitments, highlighting the significance of living one's "why" and the value of small, consistent actions to propel progress over time. Nora Bourdeau started Balancing Bowls in 2022 as a way to record her recipes and share them with friends and family. Balancing Bowls is the product of a slightly chaotic life, a need to make and grow things, and a love of creative cooking. While the blog has a flexitarian approach to cooking, Nora loves to cook with beans and lentils so you will find lots of legume recipes and information on the blog. Living outside of Boston, Ma, with her husband and three kids, she is also a full-time high school art teacher. In this episode, you'll learn about creating routine that serves your ‘why', recognizing daily wins, regardless of how small they are, and focusing on the process over perfection. Key points discussed: - Embrace mini momentum: Recognize that progress is made through small, consistent steps rather than giant leaps. This gradual growth can be seen in your analytics over time. - Live your 'why': Identify your deeper motivations and purpose, and make sure your daily actions align with and bring that 'why' to life. - Distinguish goals from milestones: Understand the difference between your ultimate goals and the smaller milestones you can achieve along the way. - Celebrate small wins: Take time to acknowledge and appreciate even the smallest accomplishments, as they contribute to your overall progress. - Prioritize progress over perfection: Focus on continuous improvement rather than striving for an unrealistic ideal. Perfection is fleeting, but progress is lasting. - Leverage daily practices: Implement habits like journaling, gratitude, and tracking progress to amplify your mini momentum. - Protect your sleep: Ensure you get adequate, quality sleep, as it is essential for your productivity, efficiency, and overall well-being. - Embrace the option to quit: Recognize that you have the freedom to walk away from things that no longer serve you, which can be liberating. Connect with Nora Bourdeau Website | Instagram

In episode 611, Sena Wheeler teaches us the importance of email marketing for business growth, sharing her strategy of sending personalized, value-driven emails. Sena Wheeler is part of a 5th generation fishing family and the co-founder of Sena Sea, which brings wild Alaskan seafood direct to your door. She's passionate about sustainability, helping busy families eat healthier and educating people about the brain-boosting benefits of wild fish. She has a master's degree in Nutrition and Food Science with a specialty in quantifying omega 3's in fish and determining preferred handling practices for premium quality. She and her husband enjoy running this family business together, spending part of the year in Alaska and having the flexibility to enjoy watching her children participate in their school sports, and of course, eating and cooking fish! In this episode, you'll learn about the benefits of leveraging personal stories in email, building a quality email list and its long-term value and stability compared to social media platforms. Key points discussed: - Consistency is key: Consistently sending emails, even if they are not perfect, is more important than trying to create a masterpiece every time. - Offer value upfront: Providing a free downloadable cookbook or other valuable content can help attract and retain subscribers. - Understand your audience: Identifying and addressing your audience's pain points, such as how to cook the product, can help you create content that resonates. - Embrace selling: Don't be afraid to include a sales pitch in your emails, as your subscribers are there because they are interested in your product or service. - Personalize your content: Sharing personal stories, photos, and updates can help build a stronger connection with your audience. - Leverage collaborations: Partnering with other influencers or bloggers can help you expand your reach and provide value to your audience. - Maintain an engaged list: Focus on building a list of engaged subscribers rather than a large list of uninterested people. - Use a content calendar: Planning your email topics and themes in advance can help you stay organized and efficient. Connect with Sena Wheeler Website | Instagram 

In episode 609, Megan chats to Allie Hagerty about how she grew her food blog from 750 page views a month to over 100,000 page views a month. Allie has been food blogging since 2020, although she took a few years off. After being laid off from her full-time job as a new mom of a 4 week old, Allie decided to put all her energy back into reviving her old, crusty food blog. She started working on her new niche: new England and Mediterranean dishes (think fresh, minimalistic ingredients made delicious) in November '23. Allie had maybe 400 sessions monthly. Today, in June 2024, she has almost 75K sessions and is on MediaVine! Allie hunkered down, worked hard, and eliminated distractions like Instagram. She is proof that SEO is NOT dead. In this episode, you'll learn about Allie's strategies for creating content clusters, optimizing SEO, and maintaining consistency to achieve rapid blog growth. Key points discussed: - Focus on content clusters: You should focus on creating content clusters around ingredients, recipes, or topics that you are passionate about and knowledgeable in. - Prioritize quality over quantity: You should focus on creating high-quality, helpful content rather than just posting frequently. - Embrace interlinking: You should interlink your related content to create a cohesive and easy-to-navigate website structure. - Consistency is key: You should strive for consistency in your content creation and promotion efforts, even during challenging personal times. - Adopt a positive mindset: You should approach your blog with the mindset that every post will rank highly, and trust the process. - Build a supportive network: You should prioritize building relationships with other bloggers and mentors who can provide guidance and support. - Pursue high-quality backlinks: You should seek out opportunities to earn high-quality backlinks from reputable sources to improve your site's authority. - Optimize your titles and metadata: You should craft compelling and informative titles and metadata to improve your content's visibility and click-through rates. - Focus on your niche: You should focus on your unique expertise and niche, rather than trying to appeal to everyone or compete with others in your space. Connect with Allie Hagerty Website | Instagram 

In episode 603, Megan chats to Amy Angelli leveraging E-E-A-T and creating a robust About Page to significantly boost blog traffic. Amy founded The Copper Table in 2019 to share recipes that minimize processed ingredients with a focus on cooking in season and cooking from scratch using fresh produce. She wanted these recipes to be for people who are busy and often don't have a lot of time to spend in the kitchen, but want great meals that make them feel good after a busy day. She lives on a small island in Washington state between Seattle and the Canadian border in a richly agricultural area that provides a lot of inspiration and recipe ingredients! In this episode, you'll learn about how Amy tripled her traffic during Google's HCU as well as strategies for effective interlinking, crafting compelling opening paragraphs, and shifting mindset around recipe creation and keyword research. Key points discussed: - Update your About Page regularly: Continuously revise and expand your about page to showcase your expertise, authority, and trustworthiness as your knowledge and experience grow. - Link to your About Page conversationally: Incorporate links to your about page in a natural, conversational way within your recipe posts to guide readers and signal your authority. - Establish expertise in the opening: Dedicate the first 1-2 paragraphs of your recipe posts to clearly establishing your expertise and authority on the topic. - Address specific pain points: Focus on addressing specific pain points or needs that your recipe solves for the reader in the opening paragraphs. - Leverage your personal experiences: Incorporate relevant personal experiences, family history, or educational background that demonstrate your expertise in the niche. - Interlink strategically: Develop an interlinking strategy that connects your recipe posts to other relevant content, categories, and your about page to showcase the depth of your knowledge. - Prioritize helpfulness over metrics: Shift your mindset to focus on being a helpful, one-stop resource for your readers, rather than solely chasing traffic volume or low competition. - Continuously expand your expertise: Consider taking additional classes, courses, or pursuing other opportunities to deepen your knowledge and skills in your niche. - Maintain a positive mindset: Adopt a mindset of focusing on the present and not worrying excessively about future changes, as each day brings its own challenges. If You Loved this Episode… You'll love Episode 428: 5 Biggest Mistakes Food Bloggers Make In Their SEO with Ty Kilgore - this episode is referenced in Megan's conversation with Amy. Connect with Amy Angelli Website | Instagram 

Starting strong as a beginner blogger is crucial for long-term success, and this episode offers actionable blogging tips to help you do just that. Clarity of purpose is emphasized as the foundation of your blogging journey, guiding your content creation and audience engagement. Rather than waiting for perfection before launching your blog, listeners are encouraged to embrace imperfection and learn as they go. The importance of focusing on your target audience over mere traffic is highlighted, reminding you that building meaningful connections is key. Additionally, monetization should be considered from the start, ensuring that your blog not only serves your audience but also generates income as it grows.Launching a blog can feel like a daunting task, especially for beginners who are often overwhelmed by the plethora of information available online. Genasys addresses this challenge head-on by emphasizing the importance of clarity and purpose when starting your blogging journey. By defining your 'why', you create a solid foundation that not only guides your content creation but also motivates you during the inevitable tough times. Genasys shares her own journey, highlighting how her initial desire to make money evolved into a deeper purpose of helping others achieve their blogging dreams. She encourages listeners to reflect on their motivations, whether it's sharing personal stories, building a business, or educating others, as this clarity will be crucial in navigating the blogging landscape.As the conversation progresses, Genasys dispels common misconceptions about blogging perfection. She asserts that waiting for everything to be perfect before launching can lead to stagnation. Instead, she advocates for a mindset shift: view blogging as a journey, not a destination. Genasys shares actionable tips for beginners, such as setting deadlines for launching and focusing on producing valuable content over SEO in the early stages. She emphasizes the importance of audience connection, urging listeners to craft content that resonates with their target audience rather than chasing traffic numbers. Through relatable anecdotes and insightful advice, Genasys empowers aspiring bloggers to take meaningful steps toward their goals, reminding them that progress is often about the small, consistent efforts made over time.Takeaways: Clarity about your purpose in blogging is essential; it serves as your guiding star. Don't wait for perfection before launching your blog; just get started and improve along the way. Understanding your target audience deeply is more crucial than chasing traffic numbers. Focus on creating valuable content first, rather than worrying too much about SEO. Building a community around your blog is key to creating lasting connections with readers. You should start thinking about monetization from the very beginning of your blogging journey. WORK WITH GENASYSBook a Free Consultation Call Learn More About- Blog Branding, Website Design, and 6 Months of 1:1 Blog Coaching

What does the future of blogging look like? Is it worth it to blog anymore after Google's Core Updates and the growth of AI?  In my opinion, while it's important to keep up with SEO best practices, I think we need to shift the way we approach blogging and really start thinking about our blogs as businesses and our content as a tool for growing the business (vs the blog content as the whole business itself). But, how do you do this? That is exactly what we'll be covering in this episode. More specifically, we'll discuss: How to shift the way you run your blog moving forward 5-step action plan for creating a sustainable and profitable blogging business Examples of blogs that have been able to see success beyond the Google Core Updates & AI And more! In short, if you're looking for answers and are curious if there is a future for blogging after ChatGPT, the Helpful Content Update, and other threats to content websites, you won't want to miss this! FREE BONUS: Grab access to my free travel blogger resource library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TRAVEL BLOG PROSPERITY OFFER: Get your first month for just $9 (reg $49) with code PODCAST and get instant access to $7k worth of courses & bonuses aimed at helping you turn your blog into a profitable business: https://jessieonajourney.teachable.com/p/travel-blog-prosperity?coupon_code=PODCAST&product_id=522355  After joining, forward me your receipt and say "Give me the bonuses!" to get a bonus list of 51 paying blogger opportunities. You can cancel your membership at any time, even before the discounted month is over. TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

In episode 593, Kimberlee Ho teaches us 3 easy ways to grow our blog part-time while working full-time, including, how to be selective with our focus and time. Kim is a home baker from NJ, who loves to share approachable baking recipes and tips with busy families like her own on her blog, kickassbaker.com. Kim works full-time during the day and bakes, recipe tests, and photographs at night and on the weekends in between acting as an Uber driver for her two teenage daughters. Her goal is to inspire home bakers to kick ass in the kitchen! In this episode, you'll learn more about identifying growth drivers for your blog, the importance of adapting to changing industry trends as well as intentional time management and the support of a community in achieving blogging goals. Key points discussed: - Focus on 1-2 key growth drivers: For example, you can focus on growing page views and sessions to attract and retain readers, rather than getting distracted by new platforms. - Test different work methods: Experiment with your work schedule and batching tasks to find the most efficient approach for you. - Use to-do lists: Keep multiple to-do lists to stay organized and reduce anxiety about forgetting important tasks. - Embrace flexibility: Maintain a flexible mindset, adapting your methods as your needs and circumstances change over time. - Leverage trusted networks: Ask for feedback and support from the blogging community to avoid shiny object syndrome. - Break down goals into steps: Break down larger goals into manageable, actionable steps to avoid feeling overwhelmed. - Advantages of working full-time: By having full-time job Kim can enjoy growing her blog without the pressure of relying on it as her sole income. Connect with Kimberlee Ho Website | Instagram

In episode 591, Megan chats to Alexandra Shytsman about how to avoid 7 common food photography mistakes beginners make, including lighting, angle and styling mistakes. Alexandra Shytsman is a recipe developer, food photographer, and creator of The New Baguette, a plant-based recipe site. Her mission is to inspire people to cook healthier plant-centered meals at home. She is the author of Friendsgiving, co-author of The Complete Vegan Cookbook, and contributes to sites like Simply Recipes and EatingWell. She has also been teaching in-person food photography classes (in groups and one-on-one) since 2018. Originally from Ukraine, Alex moved to New York City at a young age and has lived there ever since. In this episode, you'll learn more about using natural light versus artificial light, the correct angle for shooting food, which garnishes to use and which ones to avoid and how to make boring food stand out. Key points discussed: - Lighting is crucial: Use natural light or photography-specific equipment, rather than overhead kitchen lights, to achieve flattering and accurate food photography. - Avoid tilted angles: Keep the camera horizon straight to create a more natural and comfortable viewing experience for the audience. - Provide context: Zooming out to show the entire plate or scene, rather than just a close-up, helps provide context and balance to the image. - Choose props carefully: Neutral-colored, non-distracting props are recommended to avoid drawing attention away from the food. - Are your photos in focus? Learning to use the camera in manual mode and checking focus before finalizing the shot can help ensure crisp, in-focus images. - Garnishes can transform boring photos: Adding thoughtful garnishes, such as herbs, spices, or seeds, can enhance the visual appeal of the food. - Plan before you shoot: Creating a mood board and shot list beforehand can help streamline the photography process and ensure all necessary shots are captured. - Embrace negative space: Allowing for some empty space around the food can create a more balanced and visually appealing composition. Connect with Alexandra Shytsman Website | Instagram

Interested in learning how to make money selling travel itineraries? Then you're in the right place, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a powerful workflow for creating and monetizing a paid itinerary service! By the end of this episode, you'll understand: What goes into planning a trip itinerary   Tips for impressing your itinerary planning clients How to price custom travel itineraries Ideas for marketing your personal travel planning service Ways to legally protect your travel planning business And more! In short, if you're looking to learn a step-by-step strategy that goes over how to monetize a travel blog by creating customized travel itineraries, you won't want to miss this! FREE BONUS: Grab access to my free travel blogger resource library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

In episode 585, Megan chats to Carol Borchardt about the advantages of being a food blogger after you've retired and how to succeed regardless of your age. Carol Borchardt is a retired personal chef with 22 years of experience cooking food people want to eat! She is also a former newspaper food columnist and mom to rescue kitty, Olive. Carol is married (almost 29 years) with two stepchildren and four grandchildren. At From A Chef's Kitchen, which Carol started ten years ago, she shares easy, step-by-step, chef-tested restaurant-quality recipes that are easy to make at home. If You Loved This Episode… You'll love Episode 132 with Jen Lefforge – Starting A YouTube Channel Over 40. In this episode, you'll learn about what it is like being a full-time retired food blogger, why it is important to start sooner rather than later and how to overcome technical difficulties. Key points discussed: - Start a food blog at any age: Carol started her food blog between the ages of 40-50 - it's never too late to pursue a creative passion. - Overcome technical fears: Start with a good host and theme, and use resources or hire experts to handle the technical aspects of blogging. - Embrace social media strategically: Focus on the platforms that you feel comfortable with and enjoy. - Monetization can provide financial freedom: If your blog is monetised, your retirement income will be self-sustaining and provide flexibility. - Blogging can be a fulfilling retirement gig: You may find immense satisfaction in the creative outlet of food blogging, keeping you active and productive in retirement. - Build a legacy through recipes: Think of preserving family recipes and creating a lasting legacy through a food blog. - Do it on your own terms: Pursue your passion and don't feel pressured to conform to industry standards. - Find your true fans: Remember why you started the blog and connect with readers who appreciate your unique voice and content. Connect with Carol Borchardt Website | Instagram

Interested in learning how to create a membership program? Then you're in the right place, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step strategy for creating a membership program online for recurring revenue. By the end of this episode, you'll understand: How to come up with your membership design Advice for properly pricing your membership program How to choose a membership site platform Tips for successful membership site marketing Insights into building a membership program—including the content & experience And more! In short, if you're looking to increase your blogging income through an online membership program, you won't want to miss this. By the end, you'll have a membership plan template ready to use! FREE BONUS: Grab a seat in my free 10 Ways To Make Money Travel Blogging Workshop: https://jessieonajourney.com/how-to-make-money-as-a-travel-blogger-webinar/  Learn 10 powerful strategies for growing your travel blogging income and turning your blog into a wildly profitable business – including a mix of passive and active strategies. Plus, there are bonuses, a Q&A, and a limited-time replay. TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

In episode 581, Leslie Osborne teaches us how to create high-quality recipe videos using a phone, including what settings to use while recording and how to use artificial lighting correctly. Leslie started her food blog Bessie Bakes in 2015 after going to artisan bread and pastry school in Chicago, IL in 2012. She wanted to have a food-based business but after having her son, she realized that she needed to work from home but still share her recipes and passion for baking. After really struggling with food photography because she couldn't find affordable yet high-quality backdrops, Leslie started learning how to make her own. In 2019 she launched Bessie Bakes Backdrops and began selling her own line of lightweight, cleanable photography backdrops on her own website and Amazon. Along the way, Leslie has personally done all the photography and videography for her products and social media accounts and shares lots of tutorials and behind-the-scenes content on IG and Youtube! In this episode, you'll learn about video filming apps for your phone, using diffusers and bounce cards, making food look delicious and many other tips. Key points discussed: - Film in 4K 60fps: Filming recipe videos in 4K resolution at 60 frames per second can improve the quality and clarity of the footage. - Use a video filming app: Using a dedicated video filming app, rather than the default camera, allows for better control over camera settings like white balance and exposure. - Get close-up shots: Zooming in and positioning the camera close to the food can help make the recipe the star of the video. - Use food styling techniques: Make your food look extra delicious and textured by adding extra sauce, oil, seasoning, dressing etc. - Pay attention to lighting: Proper lighting, whether natural or artificial, is crucial for achieving vibrant colors and textures in recipe videos. - Use diffusers and bounce cards: Using diffusers and bounce cards can help soften and balance the lighting for a more natural look. - Tripods make filming easier: Different types of tripods, from tabletop to C-stands, offer varying levels of stability and flexibility for phone-based recipe videos. - Embrace failure and practice: Mastering videography skills takes time and a willingness to experiment and learn from mistakes. Guest Details Connect with Leslie Osborne Website | Instagram

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights:Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery emails, and social media content, reducing the time and effort needed for digital marketing.SEO Strategies and Opt-in Benefits: Holly explains the critical role of structured content and opt-ins in building and controlling web traffic, enhancing user experience, and improving search engine rankings.Editorial Calendar Best Practices: Get practical tips on creating and managing an editorial calendar to ensure your content remains timely, relevant, and engaging.Maximizing Email Engagement: Learn Holly's effective strategies for maintaining a highly engaged email list, driving repeat traffic, and maximizing the value of your email subscribers.Internal Linking and Content Optimization: Understand the importance of internal linking to improve user navigation and boost SEO performance, along with tips on updating and optimizing old content.Leveraging AI for Efficiency: Discover how integrating AI in PageWheel has transformed Holly's approach to creating and promoting digital products.Customer Feedback and Product Improvement: The value of customer feedback in refining your products and services to better meet user needs and expectations.Resources Mentioned:PageWheel: Visit PageWheel for a comprehensive tool that streamlines digital product creation.KidsActivities.com: Explore Holly's blog for a plethora of fun and educational activities for kids.PageWheel Facebook Group: Join for exclusive live training sessions and a supportive community of digital product creators and bloggers.Connect with HoSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Send us a Text Message.Harnessing the dual power of blogs and Pinterest can be a game-changer for female service providers looking to elevate their brand and increase their online presence. Blogs offer a platform to share your expertise, engage your audience, and drive traffic to your website, while Pinterest Marketing amplifies your reach with captivating visuals and a unique algorithm that prioritizes fresh content. Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc

Today I sit down with Tanya Marshall and talk blogging and SEO. Tanya breaks down the blogging process with a focus on SEO. It actually makes me want to blog! Which is a miracle! Come take a listen.Links Mentioned in the Show:Teacher's Seller SummittSEO Strategies and Blogging Tips for TPT Sellers-TPT Forward 2021Make More Money with SEO and Blogging for TPT Sellers-Forward  2022Support the Show.

There are many amateur blogging mistakes to avoid. And, in reality, if you're a newbie blogger, you're probably making some of them. But, don't panic, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over 13 common blogging mistakes—with solutions! By the end of this episode, you'll understand: The biggest mistakes bloggers make that can hurt growth & profitability Steps to take to get set up legally Tips for creating content that increases blog traffic Important advice for blog monetization How to avoid getting overwhelmed as a blogger And more! In short, if you're looking to avoid common beginner blogging mistakes and set yourself up for success, you won't want to miss this! FREE BONUS: Grab access to my free travel blogger resource library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

In episode 545, Desiree Nielsen teaches us how to find our unique voice and cooking style in food blogging through self-reflection, embracing creativity and sharing vulnerability to meaningfully connect with readers. Desiree Nielsen is a registered dietitian in Vancouver Canada with over a decade of experience in plant-based nutrition and chronic digestive and inflammatory disease. She is the author of two Canadian bestselling and award-winning cookbooks, Eat More Plants and Good For Your Gut. Her latest book, Plant Magic, arrives April 2024. Her work has been featured in People, Washington Post, The Globe and Mail, KTLA, WGN Chicago, The Social, Food Network Canada and Elle Gourmet Canada in addition to hundreds of media features across North America. Desiree is also a food blogger and the host of the evidence-informed wellness podcast, The Allsorts Podcast, where she hosts a diverse roster of guests from NYT bestselling authors to leading health professionals and researchers. In this episode, you'll learn about the importance of standing out as a food blogger, how to find your unique voice and style (while still following SEO guidelines) and how to build a community that is not reliant on social media platforms or Google. Key points discussed: - Reflect on your personal food interests and cooking style: Take time to understand your preferences, tastes, and approach to cooking to develop a unique voice. - Look at what others are doing differently: Analyze popular blogs and recipes to find gaps that allow you to approach topics in a distinctive way.  - “Write drunk, edit sober”: Write without inhibition first and then structure anecdotes and humor within a format to meet SEO guidelines. - Prioritize search volume: Focus recipes on your blog on trending topics and keywords people are actively searching to maximize visibility. - Develop recipes with unique ingredients: Add a flavor profile or component that is unique to you to make recipes stand out and memorable.  - Build community consistently: Nurture readers through high-value, free content to develop loyal readership and build a newsletter to connect directly with your community. - Embrace the unexpected: Leave space for unforeseen opportunities that could further your growth in surprising new directions.  - Share vulnerability: Connect with readers through candid self-disclosure in small doses to form deeper relationships. - Your Path is Your Path: Pursue your interests wholeheartedly and say "yes" to chances that excite you creatively. Guest Details Connect with Desiree Nielsen Website | Instagram

In episode 540, Dyutima Jha teaches us how to keep readers on our food blogs for longer by creating visually compelling narratives with our photos, and which common mistakes to avoid. Dyutima is an architect-turned commercial and editorial food photographer and podcaster based in Singapore. She is the first South Asian woman to host a food photography podcast, My Food Lens. After 15 years as an architect, designing healthcare facilities around the world, she found her passion in food styling and photography. Today, she has a successful business working with clients around the world and teaching other photographers how to do so as well. Her work has been featured in a range of food & photography magazines like Thrive magazine, Whalebone magazine etc. and she has worked with several prestigious clients like The Intercontinental Hotel Singapore, McCormick etc. In this episode, you'll learn about the importance of visual storytelling, lighting, angles, and consistency in creating compelling narratives that engage and retain the viewer's attention. Key points discussed: - Plan Food Photo Shoots in Advance: Use a storyboard to stay focused creatively and save time during a photo shoot. - Think of Your Recipe as a Story: Like a movie, there's a plot, hero, theme and genre. Use these elements to tell your story. - Bring Readers into Your Story Through the First Image: Improve first impressions with powerful opening photos that hook readers emotionally or visually - Activate the Viewer's Imagination: Create a sequence of events and narrate this through your photos using ingredients, movement and context. - Readers Disengage with Technically Weak Photos: Check lighting, camera angles, storytelling cohesion, and color editing in photos. - Readers Disengage with Disconnected Visuals: Do your photos match with the vibe, colors and branding of your website? Do they match the specific type of recipe? - Show Readers the Bigger Picture: As a final photo, include the context of where readers might enjoy the recipe; use props to narrate this visually. - Make Dull Food Look Appetizing: By adding contrasting colors using herbs or flowers and by using macro shots, you can make unappealing food look great. Connect with Dyutima Jha Website | Instagram

Wondering how to monetize your digital content? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over nine creative content monetization strategies that work! By the end of this episode, you'll understand: A powerful framework for creating profitable content that also helps your audience 9 digital content monetization strategy examples that work How to create a profitable content plan for your blog, email, social media & beyond How to monetize your blog posts & earn consistent passive income And more! In short, if you want to understand how to monetize your content across your digital touchpoints, you won't want to miss this! SPONSOR: Ahrefs - Try Ahrefs Webmaster Tools for free here: https://ahrefs.com/awt  FREE PROFITABLE CONTENT PLAN WORKSHOP Grab your seat in my 3-Step Profitable Content Plan workshop - bonuses, Q&A & limited-time replay included! https://jessieonajourney.com/content-plan-webinar/ TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

Want to learn how to use AI to write blog posts ethically and authentically? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to use artificial intelligence for blog writing while still keeping your own voice. Our guest for the episode is AI blogging expert Nina Clapperton of She Knows SEO, who will be sharing her best tips. By the end of this episode, you'll understand: How to create the best AI prompts for blog posts A step-by-step strategy for using AI to write blog posts ethically Tips for properly training your AI tool for blog writing The best AI tools for blogging Mistakes to avoid when using AI for blog writing And more! In short, if you're confused about how to grow your blog traffic and are looking for a new strategy that doesn't require a ton of time, this episode can help. SPONSOR: Ahrefs - Try Ahrefs Webmaster Tools for free here: https://ahrefs.com/awt  FREE BONUS: Grab access to my free 3-Step Profitable Content Plan Workshop: https://jessieonajourney.com/content-plan-webinar  Along with showing you how to strategically plan your content for increased traffic and income, you'll learn how to choose a niche, optimize your website & content for SEO, find keywords you can actually rank for, grow your passive affiliate earnings, and more! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH NINA: Website: https://sheknowsseo.co/  Twitter: https://twitter.com/NinaClapperton  SEO For Travel Bloggers FB Group: https://www.facebook.com/groups/seofortravelbloggers  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

Is blogging still worth it in 2024?? (spoiler: yes!) In this episode, I share some of the ways blogging looks different for therapists in private practice in 2024, and offer a few tools to simplify the blogging process. I believe in you! :) Links mentioned: Marketing School Podcast Episode Mentioned: https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-and-online/id1138869817?i=1000640311651 You can also watch the video version: https://www.youtube.com/watch?v=3bw_GiH2QUw Neil Patel's tweet of stats about blogs: https://twitter.com/neilpatel/status/1737132479075725579 Answer the Public: https://answerthepublic.com/ Sample conversation with chatGPT: https://chat.openai.com/share/1bb1818f-3562-4f6f-a9bc-abefb0dbc2a4 Transcript service I use: https://www.temi.com/ (to convert audio to text - there is a fee! There may be other options out there I just haven't looked into it) Prior blogging-related videos: How to Start a Therapy Blog: https://youtu.be/wXNW_oWcBQc How to Write a Blog Post for Private Practice - Step by Step! https://youtu.be/sshFmCue3hc LINKS *Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

Want to learn how to legally protect your blog? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to blog legally to protect your business, your content, and yourself. Our guest for the episode is Lisa Fraley, an attorney and legal coach. By the end of this episode, you'll understand: Legal pages for your blog that are vital to have Blogging legal issues that are important to be aware of How to protect your blog content If you should trademark your blog name And more! In short, if you're confused about blogging laws and how to blog legally, this episode can help. FREE BONUS: Grab access to my free travel blogger resource library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH LISA: Website: https://lisafraley.com/  Free "No Refunds" Guide: https://lisafraley.com/freegift  Legal Templates (affiliate link): https://smpl.ro/al/fb9aF1NjuxhXdzEcfPBdBvZj/14245-jessieonajourney  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

Wondering how to write an About Me page for a blog? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over a step-by-step blog About Me page template you can follow for your own website! By the end of this episode, you'll understand: What an About Page is & why it's important How to write a great About Me page for a blog Engaging About Me examples for a blog Tips for writing your About Page in a way that connects with your audience About Me section ideas for growing your traffic, email list & income And more! In short, if you're looking for a step-by-step guide on how to write an About Page for a blog that also helps you grow your business, you won't want to miss this strategy! SPONSOR: Ahrefs - Try Ahrefs Webmaster Tools for free here: https://ahrefs.com/awt  FREE BONUS: Grab access to my free Travel Blogger Resource Library: https://jessieonajourney.com/free-blogging-printables/  It includes 55+ blogging resources all meant to help you grow your traffic, community, and income faster and with less overwhelm. Snag workshops, tutorials, workbooks, cheat sheets, Trello boards, workflows, and more! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH JESSIE: Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse 

Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income. The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I'm going to say no, it's not dead but the blogging world is changing. Drop in Google Traffic As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates.  Now we all know that when Google pushes out updates we shouldn't change anything for about a month to see where the dust settles, but I don't think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked.  Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Catch My Party Anca from The Butter Table MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook GroupAll Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Influence and SEO Shifts in Search Results So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don't reverse course. For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren't monetizing it. Google wasn't seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone. My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience. Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down.  The Introduction of AI in Search Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content.  If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don't control, you better believe they will do that. In fact, I think it's already happening in the travel space. Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out,  advertisers not being able to track visitors, there will probably be downward pressure on ad revenue. Adapting to New Realities I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn't believe what I was saying. She's an old school blogger. She doesn't really use AI in her and feels like her readers could definitely tell the difference.  When I told her it's all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked. When I told her that some people will be using AI for recipes and not going to blogs she didn't believe me. She said, “Who's going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it's so easy. Do I believe everyone will be getting their recipes from AI, no. But it will become more common. I don't mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you'll have. What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them. I wouldn't be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run.  So I have 3 recommendations: 1. Diversify Your Traffic Sources Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I've heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I've even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search. So Google should not be your only play. And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you. Focus in Email Marketing And remember, email marketing is the best and easiest way to sell. This also includes showing up on social media. Even if these platforms don't drive a lot of traffic, right now, it's about getting know. For you. Which leads to my next recommendation.  2.) Start Building Relationships With Your Audience Don't think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play. With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver.  Start Focusing on Your Brand I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.” A few of the bloggers I spoke to this past week, didn't like this idea because they're used to hiding behind their blogs. But I'm going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you. This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it. And finally, my last recommendation: 3. Sell Solutions to Problems This is all about finding new income streams. We're moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy. Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I'll help you readjust your thinking as a blogger. I feel like this is what I do a lot of. And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they're easy to create and they provide passive income. But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It's you showing up live with other people. Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out. Book a Call with Me to Talk About Digital Products And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it. There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing.  In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don't want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I'm not talking Amazon affiliate links.  But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers. In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale. For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale.  April MiloTreeCart Affiliate Challenge And I'm even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value. Here's how to join our MiloTreeCart affiliate program.  Look for Other Income Opportunities And there are other opportunities out there. For example, I had my friend Anca from The Butter Table on the show. She's the food blogger who, like many new bloggers, didn't want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she's making a killing. She's thinking outside the box. And btw, she's teaching people how to do this. And if you say, I don't have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails. How Blogging Is Changing and What to Do Now Yes, the world of blogging is changing. What's worked so far, might not work as well in the future. Lean into your brand and your vibe. Your blog is not your brand. You are. Diversify your traffic sources and show up on social media even if it doesn't drive traffic because you want people to know you and you get to know people. It's no longer about traffic, it's about people. Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you. Diversify your revenue streams and start selling solutions. You don't need millions of people. You just need a loyal audience who is interested in your blog niche. Find problems you can solve and charge for the solutions. It's a good idea to teach yourself new marketable skills that you can monetize. Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news. And show up as an empathetic human people can relate to. If you have any questions, reach out to me. I love hearing from you. If you're having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them.  But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point. I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful. And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week. Other Related Blogger Genius Podcast episodes You'll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

In episode 516, Jo Keohane teaches us how to style food to make it look as delicious as possible in order to drive more traffic to our blogs. Since graduating from Culinary School in NYC in 2010 Jo Keohane freelanced as a Recipe Developer and Food Stylist in test kitchens of many America's best known publications, like Bon Appetit Magazine, Epicurious and Saveur. She has also worked with a variety of household brands like William Sonoma, Weightwatchers, Staub Cookware, Danone, Kraft and more. She started off life as a BBC journalist and then worked in PR in London. But a love of cooking and a desire to find a fulfilling career which would allow her to spend more time with her 3 kids took her back to school to study cooking. After moving to the USA in she was lucky enough to attend the Institute of Culinary Education in New York City. Now she runs her own food blog - The Family Food Kitchen - helping other busy families to eat well even when time is short! her blog focusses on easy, delicious and do-able recipes - and contains lots of one pot, sheet pan and easy meal ideas. In this episode, you'll learn about what to consider before you start shooting your recipe, including how to layer and pick ingredients, backdrops, props and garnishes. - Food Styling is a Problem Solving Exercise: During recipe development, plan ahead to make sure your ingredients will help you make your dish look appealing. - Don't Hold Back on Good-Quality Ingredients: Better quality ingredients will have more vibrancy and make your photos pop more. - Create Depth and Movement in Food Photography: Use layering to create depth in your photos and take photos of movement (e.g. pouring a sauce). - Balance Perfection and Authenticity: While it's important to make your photos look appealing and create intrigue avoid overly perfect photos - crumbs and spills in small quantities add character. - Proper Ingredient Storage: Store ingredients to maintain freshness and quality. For example improper storage of herbs can lead to wilting and might detract from your photos. - Adjust Cooking Times for Food Photography: There's a difference between cooking to eat food and cooking for photography. Adjust cooking times to ensure that the food looks its best on camera. - Use Props and Tools for Food Styling: Jo discusses the importance of having a set tray with essential tools and props for food styling, such as sharp knives, tweezers, Q-tips, paper towels, toothpicks, spritz bottles, squeeze bottles, spatulas, and brushes to aid in food styling. - Layering Garnishes to Enhance the Dish: Use different garnishing techniques to elevate the appearance of dishes for photography. By layering garnishes strategically, you can add depth and visual interest to the dish. Connect with Jo Keohane Website | Instagram

In episode 512, Janelle Hama teaches us how to build a supportive community, especially around your blog's niche, highlighting the benefits of collaboration, networking, and accountability within such communities. Janelle is a keen plant based recipe blogger specialising in vegan Lebanese food. Due to having to change her diet a few years ago for health reasons, this, coupled with her love of cooking, started Janelle on a blogger journey 3 years ago. In this episode, you'll learn about whether you should create your own group or join an existing one as well as these topics: - Benefits of Community: Networking, collaboration, and seeking advice from others are key benefits of being part of a community. - Experience Sharing: Engaging with bloggers from diverse backgrounds brings different perspectives and learning opportunities. - Friendships and Support: Community offers emotional support, understanding, and celebration of achievements among bloggers. - Accountability: Being part of a community helps in setting and achieving goals through mutual accountability. - Start a Community: Initiate a group or join existing ones on platforms like Facebook and Instagram. - Set Clear Parameters: If you start your own group, set clear guidelines for who it caters for and what the community rules are. Connect with Janelle Hama Website | Instagram Apply to Janelle' Community for Vegan / Plant-Based Recipe Bloggers here.

In episode 509, Amy Whiteford teaches us what to do when our niche no longer aligns with our personal or professional circumstances and the importance of mindset shifts in sustaining a successful food blog. Amy Whiteford is a food enthusiast originally from Scotland, now residing in Sydney, Australia, and has been the driving force behind the blog Healthy Little Foodies since 2012. Amy is a mum of two "Little Foodies", Finlay (12) and Rory (9), and has a background in Food Science, Education, and Childhood Nutrition. Amy is on a mission to simplify mealtime for parents of babies / young children by providing healthy and delicious recipes and feeding tips. In this episode, you'll learn about the challenges and rewards of maintaining a niche food blog as well as insights about rebranding, staying inspired, and focusing on the expertise you've gained even if you've outgrown your niche. - Niche Evolution: Sometimes you have to adapt your blog's niche to changing circumstances. - Rebranding Strategy: Rebranding can help you expand your blog's audience and content focus. - Target Audience: Identifying and catering to a specific audience, such as parents seeking baby and toddler recipes, can drive blog growth. - Niche Challenges: Can you explore other types of recipes or should you adhere to your niche's recipe standards? - Mindset Shift: Changing your mindset to appreciate the depth of knowledge and skills gained within a niche is crucial for long-term sustainability. - Recipe Diversity: Ask yourself how you can broaden your niche to include different recipes while still catering for your audience. - Secondary Blog Ventures: Starting a secondary blog can be a creative outlet while maintaining financial stability from an established blog. - Niche Flexibility and Growth: Bloggers should assess their passions, expertise, and niche viability, recognizing the need for specialization in a saturated blogging landscape. Connect with Amy Whiteford Website | Instagram

In episode 507, Megan chats to Sally Cameron about the process of recipe development, including thorough testing, catering for your readers' needs, food safety and building trust through recipes that succeed time and time again. Sally is a professionally trained chef, recipe developer, online content creator, speaker, and certified health and nutrition coach. She created all of the recipes for Dr. Mark Hyman's NYT best seller Eat Fat Get Thin, the NYT million copy bestseller “The Daniel Plan: 40 Days to a Healthier Life” companion cookbook, and Sony Five Essentials video series. She's been blogging at A Foodcentric Life longer than she'd like to admit. Changing her diet by going gluten-free and focusing on whole fresh foods, lots of plants, nuts, seeds, healthy fats and quality proteins helped her lose weight, get healthy, detox from heavy metals, and recover from Lyme, mold, and gut issues. With all of that, it's no surprise that special diets are her forte, because healthy is a lifestyle. Fun Fact: Sally's fun fact is they did a two week expedition to Antarctica because they like to shoot landscape photography too. It was utterly amazing. In this episode, you'll learn the different steps of developing great recipes and why this is a crucial element to a successful, revenue-generating blog. Sally provides practical tips about recipe writing and revision, including keyword consideration and making the most of flavor profiles. - Definition and Purpose: What is the purpose of the recipe? Is it for your blog or for a sponsored post or a client? - Find Inspiration: Keep notes about flavors, ingredients, beautiful photos and restaurant meals and other recipes that inspire you. - Find the Right Keyword: Before putting effort into recipe testing, research keywords and brainstorm ideas around your recipe (e.g. does your recipe fit within your niche, how is it different?). - Be Creative: Find ways to make it easier, faster and more fun for readers or ways to cater for specific dietary needs. - Recipe Testing and Revision: Test, revise, and make adjustments to your recipes to ensure your readers are able to reproduce it. - Equipment Considerations: Consider readers' kitchen equipment and provide alternative methods for those with limited tools. - Food Safety and Testing: Do a thorough test for food safety, including cooling and storage trials and check verified online resources for food safety information. - Consistency in Recipe Writing: Be consistent in recipe writing, including clear instructions, accurate measurements, and detailed notes for successful replication. Connect with Sally Cameron Website | Instagram

What I would do if I were starting from scratch, and how I'd make money in the first 30-60 days of starting my blog. I've got four steps I would take and share them with you, so if you're just starting, you've got some inspiration! Or, if you've been around for a while and need some fresh motivation, this will get you going!    RankIQ KeySearch   00:00 Intro 01:28 Step One - Hone in on audience 01:45 Step Two - Write 3-5 SEO'd Blog posts per week 02:36 Step Three - Share reels on Instagram and use ManyChat to grow my email list 04:00 Step Four - Set up a digital product with a tripwire 05:10 What is a tripwire?   Don't forget! DM Bree over on Instagram @ThriveTogetherBlog and ask her anything at all about growing your brand!    Grab the show notes and watch this podcast here: https://thrivetogether.blog/234   If you have established a foundation for your brand, put in the effort to solidify your niche, start your audience growth, are creating amazing content, AND you've made over $5k in the last 12 months, then I want you to head to thrivetogether.blog/scale to get access to our invite-only class on how to increase your income without overwhelm. Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift

Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business. The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help. Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze. Show Notes: MiloTreeCart Ebook AI Prompts FREEBIE Book a FREE 20-minute strategy call with me MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Why MiloTreeCart? Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success. The Gateway to Selling Digital: Ebooks Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs. The Benefits of Starting with an Ebook Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service. Selling Made Simple MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience. Final Thoughts on Selling Your Ebook Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest. Jumpstart Your Digital Product Empire Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products. If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.

Have you ever wondered how to integrate your keywords into your blog strategy? Or how SEO can truly help grow your online business? Listen in on a snippet of an SEO and Keyword coaching call I got to do with Jenny and Kim from The Homeschool Well. You'll hear tips for email content strategy, blogging tips, keyword placement, and how to integrate keywords into your overall website successfully.  Grab a coaching call of your own!  Learn the exact method we use to blog SMARTER not harder in The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Connect with Jenny and Kim of The Homeschool Well    

In episode 491, Jacqueline Debono teaches us how to grow an engaged audience of email subscribers by sending authentic newsletters.  Jacqueline is a Brit living in Verona Italy for 20 years, happily married to a wonderful Sicilian. Jacqueline has a love of Italian food, particularly pasta and so 7 years ago she started her blog about Italian pasta, including only authentic Italian recipes for all kinds of pasta (dried, fresh, homemade). Her original goal was to feature as many types of pasta as she could (with recipes). So far Jacqueline has about 400 recipes for 80 types of pasta! Many more to go! Jacqueline got accepted to MediaVine in 2019 (with 25k sessions) now at 190-200k sessions a month. She can say it's a pretty successful niche blog. But then everybody loves pasta, right? In this episode, you'll learn how to grow your newsletter subscription base using personal anecdotes, insights into your own life and evergreen content, as well as finding out how often to send out emails to your subscribers. - Apply A Growth Strategy: How to approach growing your email subscribers, including the use of the MediaVine subscribe widget, social media, and regular newsletters. - Add a Personal Touch: Adding personal elements about your own life into your newsletter, like failures or anecdotes, can lead to increased engagement and a healthy circle of followers. - How to Monetize Newsletters: Strategies include the creation of paid-for eBooks and addition of affiliate links. - Build Relationships With Your Subscribers: Newsletters offer the opportunity to build real relationships with subscribers, even leading to in-person meetings. - Use Social Media Influence: Using success on other platforms such as Facebook is a great way to encourage newsletter sign-ups. - Content Reusability: Reusing content, especially recipes, is a unique advantage for food bloggers with evergreen content. - Build Subscriber Loyalty: Email subscribers tend to be the most loyal followers, engaging through comments and emails, providing a dedicated audience. - A Blogger's Passion Is Important: Appealing to the passion or interests of the target audience, Jacqueline focused on Italy and Italian food as an example. Connect with Jacqueline Debono Website | Instagram

Interested in understanding bookkeeping for bloggers and how to do your small business accounting? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how to organize your finances as a blogger. Our guest for the episode is bookkeeper and accountant Sarah Korhnak, who will be sharing her best tips. By the end of this episode, you'll understand: Important bookkeeping basics for beginners How bloggers keep track of expenses Accounting tools that can make your life easier Advice on calculating tax deductions and pricing gifted sponsorships Tips for how to file taxes as a blogger And more! In short, if you're confused about how to organize and streamline your accounting as a blogger, this episode can help. FREE WORKSHOP: Grab access to my free 10 Ways To Make Money Travel Blogging Workshop: https://jessieonajourney.com/how-to-make-money-as-a-travel-blogger-webinar/  Learn how to make money as a travel blogger! This free workshop shares 10 powerful strategies for growing your travel blogging income and turning your blog into a wildly profitable business. Bonuses, Q&A, and limited-time replay included! TOOLS MENTIONED: Visit this link for a list of my favorite blogging tools, resources, and discounts - including tools mentioned in the episode: https://jessieonajourney.com/tools/  CONNECT WITH SARAH Small Business Sarah (website): https://www.smallbusinesssarah.com/  Evergold Accounting (accounting services): https://evergoldaccounting.com/ @SmallBusinessSarah (YouTube channel): https://www.youtube.com/@SmallBusinessSarah  CONNECT WITH JESSIE Facebook: https://www.facebook.com/jessieonajourney/ Instagram: https://www.instagram.com/jessieonajourney/ Twitter: https://twitter.com/JessonaJourney TikTok: https://www.tiktok.com/@jessieonajourney  YouTube (travel): https://www.youtube.com/@jessieonajourney/featured YouTube (blogging): https://www.youtube.com/@makemoneytravelblogging  Travel Creator Community Facebook Group: https://www.facebook.com/groups/bloggrowthposse   

In episode 488, Erin Harding guides us through the essential steps for food bloggers looking to leverage Pinterest ads successfully. Erin is the Director of Pinterest Ads Management at Simple Pin Media. For 8 years she has been bringing the power of Pinterest to brands and businesses, large and small. While she started out developing & managing organic strategies, she is now managing hundreds of thousands of dollars in ad spend for brands on Pinterest. In this episode, you'll learn about the requirements you need in order to advertise on Pinterest, whether it is right for you and three key points to create successful ad campaigns on Pinterest. - Prepare Your Offer: Ensure your product or lead magnet is ready for advertising, and consider its circulation and success on other platforms. - Understand the Pinterest Mindset: Recognize that Pinterest is a visual search platform, not social media. Meet users at every stage of their journey, from inspiration to decision-making. - Run Ads For A Period of Time: Pinterest ads are not an overnight solution. Plan to run ads for a minimum of 8-12 weeks. - Budget wisely: Plan for 8 to 12 weeks of consistent advertising with a budget ranging from $20 to $100 per campaign per day, depending on your goals and the nature of your offer. - Advertising is an Investment: Know what your budget is before you start. Whether you hire an agency or run ads on your own, set a budget that is comfortable and stick to it. - Outsource Pinterest Advertising: Can you run Pinterest ads on your own and what are the advantages of hiring an agency? Connect with Erin Harding Website | Instagram

I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of Spark Media Concepts. Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024. Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Spark Media Concepts The Ultimate Blog Podcast Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Journey to Blogging Success Amy and Jennifer's stories are a testament to the power of blogging. Jennifer's leap into the blogging world began in 2010 with a slow cooker recipe blog, capitalizing on a niche that lacked wholesome content. Her blog's quick traction is a nod to the less saturated digital landscape of the time. Amy, on the other hand, started with no intention of building a business. Her journey began on social media, sharing her health journey, which eventually led her to blogging and partnering with Jennifer. Their partnership blossomed into Spark Media Concepts, a venture that started almost serendipitously. It's a story of recognizing potential, seizing opportunities, and the importance of encouragement and mentorship. They've since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys. Monetization and the Importance of Adaptability In our conversation, Amy and Jennifer emphasized the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it's crucial to understand your audience and make intentional decisions to grow your business. They shared their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford. The Power of Niching Down Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market. The Role of Podcasting and Challenges with Facebook Ads Amy and Jennifer also discussed the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand. Email Marketing: The Trend to Watch in 2024 When asked about the trends for 2024, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists. They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open. My Takeaway for Aspiring Bloggers As your host, I've seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list. In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you. MiloTreeCart: Your Partner in Monetization Before I wrap up, let me introduce you to MiloTree Cart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes. It's user-friendly, backed by a supportive team, and currently available for a lifetime deal of $349. Plus, if you purchase by the end of January, you'll get a one-hour coaching call with me to strategize and learn best practices. Final Thoughts The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully. Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don't forget to check out MiloTreeCart to take your monetization to the next level. Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging. Other Related Blogger Genius Podcast episodes You'll Enjoy: AI-Driven Content and the Future of SEO with Steve Wiideman The Truth About Blogging Success: Hard Work and Risks with Faith Mariah What's Next for Food Bloggers: Changes in 2024 with Megan Porta MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $3

Did you know that if you're blogging with the wrong approach and on the wrong platforms, you're setting yourself up for failure? Yep, and I dang sure don't want that for you or your business.  Listen in for part 2 of the 10 must-have foundational elements for a successful blog.    Learn the exact method we use to blog SMARTER not harder in The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com to get on the waitlist for a coaching call Showit discount link (affiliate link, I get a small kickback at no additional cost to you) 

In episode 486, Megan chats to Janessa Heck about 10 ways to manage health issues and diet restrictions while food blogging. As an avid cook, baker and food blog reader, Janessa long dreamed of starting her own food blog and finally took the plunge in December 2020. Janessa focuses on easy, healthier recipes made mostly with whole food ingredients as well as oat flour baking. After a year of plugging away at it as a hobby, she decided she wanted to treat it as a business and started to learn about SEO in January of 2022. The Nessy Kitchen grew from less than 1000 visitors in February 2022 to over 100 000 monthly visitors 18 months later. Janessa lives in Alberta, Canada and in her free time you can find her enjoying yoga, reading or in the Rocky Mountains skiing in the winter and paddleboarding or hiking in the summer. In this episode, you'll learn how you can carry on blogging throughout health obstacles including selecting a group of trusted taste testers, exploring non-recipe content and selecting recipes that align with new dietary recommendations. - Trusted Taste Testers: During times of reduced appetite or illness, having a group of trusted taste testers can help ensure the quality of recipes even if the blogger cannot taste them personally. - Consistency with Adjusted Frequency: Bloggers can maintain consistency by adjusting the posting frequency.  - Non-Recipe Content: Explore non-recipe content to provide valuable information to the audience without the need for recipe testing and tasting. - Update Old Recipes: Revise and update old recipes, leveraging existing content and photos. - Publish Previously Tested Recipes: Share recipes that have been previously tested, even if not initially pursued, as a way to maintain consistency and offer unexpected surprises. - Consider Dietary Changes: Explore recipes aligned with any dietary changes the blogger may be experiencing. - Outsourcing: If feasible, consider outsourcing tasks like photography during times of reduced well-being to lighten the workload and maintain blog activity. - Avoid Comparisons: Refrain from comparing one's blog progress to others, as each blogger's journey is unique. - It's Okay to Take Time Off: Recognize that it's acceptable to take breaks when needed to prioritize well-being and avoid burnout. - Make Peace with Pivoting Plans: Be flexible with goals and plans, acknowledging that unexpected changes may lead to new and positive outcomes. Connect with Janessa Heck Website | Instagram

I get it, you know that you need to blog for your business, you know that there's a right way to do it and a wrong way to do it, but you're up to your eyeballs in free advice and Pinterest pins that all say the same thing.  As a professional SEO expert, content writer, and copywriter, we've learned a few tricks along the way... and the fact is... there IS no skipping the foundation.  Here are 10 MUST HAVE foundational elements for a successful blog. Don't skip these if you want to have a GOOD, quality, sustainable blog that actually grows your business.  Learn the exact method we use to blog SMARTER not harder in The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com to get on the waitlist for coaching calls (after my maternity leave). 

In episode 475, Megan chats to Jacqui Wormington about how our community's purpose and core values should form the foundation of our actions. Jacqui started food blogging around 3 years ago as a hobby and got more serious last year. At first, it was to hold herself accountable for being vegan and sharing the food she loves to create with people. Jacqui has always loved online communities. She has enjoyed creating a safe space for people to learn about the vegan lifestyle, while also connecting with like-minded people to share more about each other than just food. In this episode, you'll learn how to identify the values and purpose of your community so that you can choose the right platform, create valuable, relatable content and build personal relationships with your readers. - Select the social media channel that best SUITS your TARGET AUDIENCE and content type. - Regularly share CONTENT that aligns with your community's INTERESTS and VALUES. - How can you PARTICIPATE in conversations within your COMMUNITY to keep them ENGAGED? - BOOST ENGAGEMENT by encouraging your community members to CONTRIBUTE their content. - How can you EMPOWER your community members? - Use FEEDBACK from your community to understand their NEEDS and IMPROVE your content. - Go beyond the screen and BUILD personal RELATIONSHIPS with your community members.  - Show that you genuinely CARE about their SUCCESS and WELL-BEING. Connect with Jacqui Wormington Website | Instagram