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In this GYDA Talks Robert talks to Lucy Hall from Avviso Media. Lucy is a speaker and educator on Digital marketing. She is a director of Avviso Media, a digital , social and content marketing agency. Lucy also runs the three day media marketing festival and digital media awards, Social Day.Lucy is one of the UK’s most influential female leaders. Robert spends 45 minutes getting to the heart of this wonder woman’s success!Robert and Lucy discuss:Intro to Lucy and her historySocial Day, Avviso Media and AwardsNew Business – Hunting or Farming?Why do people buy from you?Is there a secret sauce for agencies?Digital WomenResilience – a balancing actBiggest challenges of running an agencyLong term challengesLucy’s advice for other agency ownersThis interview was recorded prior to the COVID-19 outbreak. To watch the rest of the video visit GYDA Member Hub.
This podcast episode is all about influencer marketing. Lucy Hall from Avviso Media and the UK's hit conference Social Day joins me to give a download on all things 'influencer'; what's the state of the industry, how are influencers regulated and what's happening to take influencer marketing out of the wild west and into the mainstream. We explore some case studies of what to do and what not to do (Listerine) as well as look at some of the new platforms that are helping brands and influencers to connect, such as the Tribe App. The conversation flows into video too, and Lucy explains some of the latest developments with Facebook video and how Google is using AI with its YouTube Directors Mix product - which sounds incredible by the way. Lastly, we delve a little into the agency landscape and how that's changed since the arrival and explosion of digital media, tools and technologies. Lucy talks pretty fast (as do I) so buckle up and get your notepads ready. There's some good stuff in here that might help you move the needle on your next campaign, but you need to concentrate to catch it all. Enjoy! Here are links to the topics and tools Lucy mentions in the podcast: https://adage.com/article/digital/youtube-rolls-tools-customized-video-ads/310581/ https://www.digitaltrends.com/social-media/facebook-premiere-polls-badges-launch/ https://www.asa.org.uk/resource/influencers-guide.html Here's where to find Lucy: https://www.avvisomedia.com/ https://www.socialday.co.uk/ https://twitter.com/LucysHall
Social Media Talks Podcast, The Podcast for business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Head of Digital at www.kompassmedia.ie. On this week's show, we talk to Lucy Hall from Avviso Media and Socialday.co.uk about Content Creation Tools for making your time on productive and effective online. Lucy is a Social Media / Digital Marketing Consultant: and works with teams to devise solid social media strategies and train teams on how to use the various platforms, technology and tools for social media success in business. She also teaches businesses, in a jargon-free way to understand social media. Lucy is the Co-founder of the UK''s #1 Social Media forum/ event for SMEs (Social Day). For more details visit her websites below. http://avvisomedia.com http://socialday.co.uk
Does it seem like everyone is using video to market their business apart from you? It's not that you can't work out HOW to do it, but what are you going to publish? Our guest in the studio today is Lucy Hall - Founder of Avviso Media and Social Day - one of the biggest and most successful social media events in the UK and today she shares how to use live video to create excitement and suspense about your event and one critical tip for using social media platforms. Lucy also mentioned shared her favourite for video and social media pretty - so a fab show all round for growing your business using social media! Plus we have 'Tool of the Week' 'Book of the Week' and shout out for women in business events. And wow - Lucy has given us a Discount Code for #SocialDayUK - just use code wibradio for to get your tickets for Birmingham for £45 and get 1/3 off your London ticket! Book your ticket here http://socialday.co.uk/
Does it seem like everyone is using video to market their business apart from you? It's not that you can't work out HOW to do it, but what are you going to publish?Our guest in the studio today is Lucy Hall - Founder of Avviso Media and Social Day - one of the biggest and most successful social media events in the UK and today she shares how to use live video to create excitement and suspense about your event and one critical tip for using social media platforms. Lucy also mentioned shared her favourite for video and social media pretty - so a fab show all round for growing your business using social media!Plus we have 'Tool of the Week' 'Book of the Week' and shout out for women in business events.And wow - Lucy has given us a Discount Code for #SocialDayUK - just use code wibradio for to get your tickets for Birmingham for £45 and get 1/3 off your London ticket!Book your ticket here http://socialday.co.uk/
Does it seem like everyone is using video to market their business apart from you? It's not that you can't work out HOW to do it, but what are you going to publish?Our guest in the studio today is Lucy Hall - Founder of Avviso Media and Social Day - one of the biggest and most successful social media events in the UK and today she shares how to use live video to create excitement and suspense about your event and one critical tip for using social media platforms. Lucy also mentioned shared her favourite for video and social media pretty - so a fab show all round for growing your business using social media!Plus we have 'Tool of the Week' 'Book of the Week' and shout out for women in business events.And wow - Lucy has given us a Discount Code for #SocialDayUK - just use code wibradio for to get your tickets for Birmingham for £45 and get 1/3 off your London ticket!Book your ticket here http://socialday.co.uk/
A discussion on influencer marketing with members of the panel for our Under the Influence networking event. We spoke to Ross Breadmore - Associate Director Innovation at Synechron, Philip Trippenbach - Head of Influencer at Edelman and Lucy Hall - Director at Avviso Media, and founder of Social Day.