GYDA Initiative

In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Paul Holbrook. Paul is an author and leadership rebel who, after 20 years managing rapid technology change in the City of London, decided that he'd had enough of standing by, watching the toxic effects that accidental managers had on their people and themselves. From that moment, he decided he wanted to spend his time creating a world of better-led people.As an all-round optimist and creator of the Diary Detox®, Paul believes the best way to eradicate accidental managers is to make sure they don't become managers in the first place.The missing piece is to promote only those people who genuinely love people and fix the foundations of management training to transform how managers use their diary.Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Talks, Robert talks to James Ashford. James helps accountants and bookkeepers to grow their firms into profitable businesses by pricing consistently, selling more confidently and minimising risk.He first achieved this in his own firm – MAP – where alongside Founder Paul Barnes, they first developed GoProposal & implemented a sales culture to ensure they were maximising the value of their clients.Now, as Vice President of GoProposal by Sage, he continues to help thousands of accountants and bookkeepers worldwide to achieve the same success with their businesses. Not only through the software, but by sharing his philosophies and strategies in his books, training courses, video content and keynote talks. A really exciting, honest and upfront interview in two parts…Part 1: The GoProposal thinking and how it makes businesses more effectiveHow people sellThe psychology that stops us from charging moreHow we sell, how they buyCharging the right price (for you) Part 2: The Sale of Go Proposal to Sage and what agency owners can learn from someone who has been there and done it.It was built to have options (including sale) from day oneThe saleThe valuationThe sale processThe due diligence This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai's leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 17,000 customers globally. Itai's expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and more.Robert and Itai discuss:Marketing Digital Marketing AgenciesDuda – the platform and toolsWho are the ‘agency' clients?Why agencies should differentiateWhy agencies should niche and howGetting the infrastructure and processes in placeHow to charge and why you should have a subscription system This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

In this GYDA Talks, Robert talks to Nigel T Packer. Nigel is a Digital Customer Experience Consultant and Trainer.  He is also an author and digital business speaker. For over twenty-five years he has used his extensive knowledge and broad range of experiences to engage, educate and entertain business audiences across the UK and Europe. His subject expertise includes customer experience optimisation, customer experience journey mapping, e-Business strategies, effective website development, and International digital business strategy.  He heads a consultancy practice: PelaTis Online Ltd.Your team make your business happen but without customers you will not have a business for long. This GYDA Talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.Robert and Nigel discuss:The customer is crossEffective vs efficient workTribes are badWhy is it so bad now?Think customerStart with the customer needs firstCX vs CSSpeak their language This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

Welcome to another GYDA Masterclass with Michael Tipper on productivity. This presentation will help you and your busy agency eliminate distractions, get laser-focused and achieve much more with just a handful of tiny tweaks to what you're already doing. Michael ends his presentation with a Q&A from the audience.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world's leading brands.Simon gives his insight into the agency world and how to market a digital agency in 2022. Robert and Simon discuss:Back to Basics: 21 ways to increase marketing performance and success – Simons new bookPartnering with specialistsRunning an agency – why are you doing it?Why there is no silver bullet for growing an agencyEntrepreneurial Mindset – why it agency owners loose it over timeUtilising video for performance and engagementSimon's insight into the future agency model This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that agencies should focus on.Whilst every agency is unique and should develop their own tailored business plan that meets it's own vision and ambition, there are some key metrics that every agency should pay attention to. Paul explains not just what good performance looks like, but how to track and improve in these key areas.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks. Surround yourself with your personalised Mental Wealth team, become happier in life, be more successful in business, and become mentally and physically stronger to navigate the path ahead. Robert and Mike discuss:Why Mental Wealth?Mental Wealth not HealthHow does this apply to the agency owner?The four areas:Sorting your Self as a priorityGetting a coachGetting a professional teamMastermindingHow does this apply to running your team? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Michael Knorr. Mike has over seven years of providing hands on strategic internet marketing recommendations to clients and prospects. In his consultative business development role he helps companies (representing both That Company! and it's numerous white label and affiliate partners) identify the digital marketing channels that will best help the prospect attain the greatest return on investment. Once Michael has developed the high level strategy he then puts it into the hands of That Company's digital marketing professionals who work with the client on day to day execution of the strategy.Michael Knorr has directly worked on marketing projects for prestigious clients such as The Orlando Magic, The Orlando Solar Bears, and Western Union a Fortune 500 company. Robert and Mike discuss:The three things agencies need to do:1) Elevate every activity2) Centres of influence a) land b) retain c) expand3) Rest White label agencies:– What can go wrong?– How much do they cost?– How to integrate them or start using them?– Supplier or partner? The future agency landscape This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Shashwat Singh. Shash has over six years of experience in the digital marketing space, he is the CEO and head strategist for Linx Digital, and has extensive experience with both Facebook and YouTube ads. He has a passion for scaling businesses through paid traffic and helping clients achieve massive growth. Robert and Shash discuss:Why do people resist YouTube Ads?The attribution issueThe marketing and sales issueHow to introduce YouTube ads to your agency portfolioTop questions:1) what works?2) how to optimise?3) how to do the creative? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this presentation Luke Judge talks through the strategies that you need to build and sell an agency vs buying one to build your empire. He ended the session with a Q&A, so the video has loads of awesome insight from someone who's been there and done it!If you want to talk further on the subject, send Luke an email here. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Jon Tsourakis. Jon is a serial entrepreneur, seasoned leader and strategist. As a sales and marketing expert, he is constantly studying brand identity, business communications, buyer behaviour, sales conversions, marketing systems, product/service design and all things digital.He has created two companies that average 4X's ROI for businesses with branding and marketing models. In 2019, he merged his agency and became co-owner of Oyova. As President and Chief Revenue Officer he's responsible for the sales and growth of the company.Robert and Jon discuss:What Jon is seeing right nowHow are agencies responding to the new world?What are their biggest issues?How do they resolve them?What do find yourself telling agencies all the time?Why don't they act when they know what they should do?How should agencies look at the future? What do they need to deal with? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don't Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.Robert and Marcus discuss:The Backstory to They Ask, You AnswerWhy should marketing agencies follow the system?Why don't they?Who does it well?What will agencies look like in 2-3 years time – how will they respond to the vast change all around?If you were an agency thinking of adopting TAYA principles what would you do?How to differentiate yourself from other TAYA agencies This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Expert Seminar Gareth takes you through four strategies to help you with your people puzzle. Including: ‘Enabling and encouraging people to achieve greater knowledge, capabilities and performance.'This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Talks, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers. In this session Robert and Ben discuss how to master qualifying.What is qualifying?How can you implement it in your agency?How to use qualifying to help you win new business This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset – why what got us here, might not get us there, and what you can do about it. Featuring David Gilroy of Conscious and led by Robert Craven, this hour-long video holds great insight for any digital agency leader. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Watch this masterclass in Content by Andy Lambert of ContentCal. Andy takes us through a How To session on content marketing. Including: Where content marketing fits in our marketing mix. What a good strategy looks like. How it can be done. Plus loads more! This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He's experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.Robert and Adam discuss:Commoditisation of offerWhat's changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Serena Humphrey. For almost 30 years Serena has been on a mission to help business owners get the life they want and deserve. She's spent that time growing her knowledge around why, despite years of hard slog, most small businesses either fail or just survive. In the early ‘90s three things happened that changed the course of Serena's life and set her on a journey to help businesses. First she lost her home, due to interest rates at reaching 15%. Then the business she worked for went bust overnight. Finally she watched her parents lose their dream business, a hotel in Scotland, because of the recession. Serena needed answers, so set out on a mission that still drives her to this day; Get business owners the financial rewards, freedom and lifestyle they thought owning a business would give them, instead of a life of stress, financial worry and compromise. In 2012 Serena set up The F Word, to achieve her mission. They provide high impact training and coaching, helping put critical financial skills into businesses. Robert and Serena discuss: – What is the mission and why?– Why don't people get finance?– What if they did get it?– Is there a way to take control?– Weekly flashes– What's next for Serena? This is a bitesize version of the hour-long video. To watch the rest visit: www.GYDAmemberhub.com

Our GYDA Talks special guest for June 2021 needs little introduction… Bo Burlingham is an editor-at-large of Inc. magazine and the author of five books, the most recent being ‘Finish Big: How Great Entrepreneurs Exit Their Companies on Top' (Portfolio/Penguin, 2014). A previous book, ‘Small Giants: Companies That Choose To Be Great Instead of Big' (Portfolio/Penguin, 2006), was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award.Burlingham joined Inc. in January 1983 as a senior editor and became executive editor six months later. As executive editor, he was involved in much of the magazine's early coverage of innovative companies that have since emerged as leaders of the so-called New Economy. In 1990, he resigned that position so that he could do more writing and assumed the title of editor-at-large. Subsequently he wrote two books with Jack Stack, the co-founder and CEO of SRC Holdings Corp. (formerly, Springfield Remanufacturing Corp.) and the pioneer of open-book management. One of the books, The Great Game of Business (Doubleday/Currency, 1992), introduced the concept of open-book management, has sold more than 300,000 copies, and was named one of “the 100 best business books of all time.” The other, A Stake in the Outcome (Doubleday/Currency, 2002), recounted how SRC built its culture of ownership while developing the business model that has allowed it to grow from $16 million to $600 million in revenue as of this writing.Burlingham also co-authors with Norm Brodsky the popular column in Inc. called “Street Smarts,” which was the winner of a gold Azbee award from the American Society of Business Publication Editors in 2008, and a finalist for a National Magazine Award in 2006 and 2008. He and Brodsky also wrote The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up (Portfolio/Penguin, 2008). (When the book was reissued in paperback a year later, the title was changed to Street Smarts: An All-Purpose Tool Kit for Entrepreneurs.)A former Fulbright Scholar and a Woodrow Wilson Fellow, Burlingham graduated from Princeton University in 1967 with a B.A. in public and international affairs. He subsequently served as managing editor of Ramparts magazine, contributing editor of New Times magazine, and a member of the editorial board of Working Papers, and wrote for numerous publications, including Harper's, Esquire, Mother Jones, The Boston Globe, and Boston magazine.In the early 1980s, he joined Fidelity Investments, the mutual fund company, where he worked with fund managers and top executives, including Peter Lynch. Burlingham was a founding member, with Tom Peters, of PAC/World, an international organization of business leaders and observers. He served on the board of The Body Shop Inc., the U.S. subsidiary of the international skin and hair care company, from 1992 to 1997.Bo and his wife, Lisa, have been married for 44 years and live in Oakland, California, and Sancerre, France. They have two children and four grandchildren.Robert and Bo discuss: Why Bo wrote Small Giants and Finish BigWhere are the Small Giants now?Post-Covid – is there a greater call for a Small Giants philosophy?How does Finish Big sit against the Small Giants philosophy?Finish Big – what does this mean in practice?Bo's top tips and pearls of wisdom This is a bitesize version of the hour-long video. To watch the rest visit: www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Paul Barnes. Paul is Managing Director of MAP, who specialise in helping digital creative agencies to climb the maturity curve and grow more profitably. They do this by giving the agencies total visibility and understanding of their finances, so they can make better and more timely decisions.An agency's growth often outpaces the effectiveness of their finance function; while a well optimised back office can be an essential component in ensuring you are growing in the right way. The Agency Maturity Curve is a way in which digital agencies assess the strength of their operating model, by pegging the strengths and weaknesses of their finance function against a set of disciplines with clearly defined outcomes.The more established the business, the further along the Agency Maturity Curve we would expect them to be, but this may not actually be the reality. Identifying areas for development shows where improvements can have the greatest impact, and how long it might take to get there.Whether you are looking to scale, sell or just run a more operational slick agency, you will be held back if the finances don't stand up to what the business needs. Ultimately you will not have access to the data you need to make informed decisions and you will leak profit.Robert an Paul discuss:Asking the right questionsPoor financial education is ubiquitous in many agency boardsYou need to link strategy to the numbers and tell the full storyAgency Maturity Curve and Scorecard This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

Tom is insisting about the critical nature of leadership in current conditions. These tumultuous times demand deep engagement, human connection, and, yes, EXCELLENCE. In response, Tom has started his Excellence Now Campaign, a trio of tools intended to be his final lessons in Excellence. Lessons which focus on these topics of surpassing importance; topics which are, in fact, more important now than ever. The tools are Excellence Now: The Forty-Three Number Ones eBook, Excellence Now: Extreme Humanism hardback, and Excellence: Now More Than Ever six-part course series. Check it out today!This is a bite-size version of the hour-long video. To watch the rest please visit: www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Farhad Divecha. Farhad is Managing Director of AccuraCast. His vision, technical know-how and drive have been instrumental in turning AccuraCast into London’s leading search engine marketing firm and one of the UK’s top search agencies. His experience includes the successful launch of numerous online companies, management of an $80 million+ product line and winning a pie-eating contest.Robert and Farhad discuss the last 12 months: what happens when the world goes into lockdown and the industry you specialise in grinds to a halt? Plus looking to the future: What Farhad predicts will happen with client contracts and the wider digital agency industry. Plus, he shares his top tips for running a successful agency!This is a bite-size version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Cate Sevilla. Cate is an author and journalist who has led and managed editorial teams for some of the world’s largest media and tech companies – including Google, BuzzFeed and Microsoft. She was a founding member of BuzzFeed UK and later became Editor-in-Chief at The Pool, at the helm when the company collapsed. Cate is the host of the careers podcast ‘The Heart Of It’, and her writing has appeared in The Independent, Stylist, The New Statesman and Business Insider. Her first book ‘How To Work Without Losing Your Mind’ is out now.Robert and Cate discuss:The background to the bookThe key messagesHow have we got here?Is it just for women?How to deal with the manager from hellHow to avoid burnout and protect your mental healthHow to decide whether to quit your jobHow to ditch the comparison culture, set boundaries and work out what you want from your career This is a bite-size version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Mike Lander. Mike is a successful entrepreneur and expert negotiator with a proven track record of buying, growing, and selling businesses for seven-figure sums. He’s raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA.Mike has a uniquely valuable perspective on negotiating commercial deals, having worked on both sides of the table as a Procurement Director and an entrepreneur. In one of his roles, Mike worked as a Procurement Director for what is now one of the world’s largest RPO/MSP organisations worth in excess of $1bn, where he negotiated hundreds of deals with staffing agencies.He launched Piscari in 2010 and leveraged his specialist knowledge and experience negotiating hundreds of deals worth over £400m in total to empower leaders and sales teams to negotiate more profitable deals, especially when procurement is involved.Robert and Mike discuss:Dealing with procurement– what’s the backstory where you end up discussing this?When do we see procurement?Is everything true that they say about procurement?Where is the sweet spot under the shadow of procurement?How is it different from dealing direct with the owner-founder?What are the bear traps, tools, tips, techniques… What to do with an RFP?Negotiating and selling a business – what are the bear traps? What are the rules?Agency growth: are there secrets of success? What do you need to do to grow an agency?What would a ‘fit’ agency look like in 12 months? This is a bite-size version of the hour-long video. To watch the rest head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Lee Goff. Lee is an entrepreneur who grew up in Mississippi. He started his first agency, Getuwired, in 2003 in his upstairs bedroom with absolutely nothing and grew it into a multi-million-dollar agency. He retired from the agency in early 2014. Then in June of 2016, sold out the remaining shares to his long-time partners to pursue his passion of mentoring small businesses. Lee now focuses all of his energy on creating and implementing guaranteed ways to make starting, scaling, running, and potentially selling a successful agency easier, dramatically faster and more enjoyable… while still being very profitable.Lee has developed a way of working that gives entrepreneurs the business and life they deserve. Work smarter by working less – give yourself the time to take care of yourself and your family – therefore, allowing a high quality of life.Robert and Lee Discuss:Been there and done itAre there secrets of successIs the niche the clever thing to do?How do you say niche?Will it ever return to normal?If it does, what will it look like?A third digital revolutionWhat will a fit agency look like?How to fly by numbers?How do you know if a business is healthy/fit?What next for Lee?What recommendations or pearls of wisdom: find a source of knowledge you can trust. This is a bite-size version of the hour-long video. To watch the rest head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Gordon Glenister. Gordon is an influencer marketing strategist trainer and speaker  He is also the Global Head of Influencer Marketing at the Branded Content Marketing Association and the CEO of Membership World. Gordon was formally the director general of the British Promotional Merchandise Association for 11 years then launched his own membership consultancy in September 2018. From there he went on to launch a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a spotlight on the influencer marketing industry where he interviews all sorts of brands and influencers.In March 2021 he had his first book released on influencer marketing strategy with global publishers Kogan Page. Within the membership community he launched Membership World in July 2020, a podcast and community site for membership professionals supported by regular CEO roundtable discussions.  Gordon is also the author of the Covid19 impact study which explored the challenges faced by professional bodies, trade associations and charities in the Pandemic. Gordon runs successful strategy workshops for membership bodies, mystery member audits and general advice on running successful organisations. Why Influencer Marketing Really Does Work.What does Influencer Marketing mean?Just Gen Z?What does IM done well look like?Campaign resultsWhat does IM done badly look like?What do the highly successful do differently?How to find influencers?Attribution… how to link it into PPC, SEO, content marketing activities?Where does it sit in the funnelGordons final words of wisdom This is a bite-size version of the hour-long video. To watch the rest head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Michael Tipper of Peak Performance Productivity. Michael is on a mission to help busy professionals squeeze even more juice out of this thing called life by helping them cross the bridge from overwhelm to overachievement. From distraction to disciplined delivery. From procrastination to purposeful progress.His specialities include: How To Be Productive Working Remotely, Finding Focus In A Distracted World, Eliminating Procrastination To Get More Done and Taking Back Control Of Your Email.Robert and Michael discuss:“Productivity is a habit!”What is your definition of productivity?Is personal productivity (for the CEO) the same as productivity for the team?How do you improve their productivity?How do you improve your own productivity?Why does productivity matter? We’ve all done the courses…There is no shortage of productivity gurus… who do you rate?How do you differ from the run-of-the-mill productivity trainers?Do you rate the get-up-at-4 brigade?Michael’s recommendations/pearls of wisdom, golden nuggets This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Mark Wilkinson. Mark is a multiple business owner, coach, speaker and published author. Originally, music was Mark’s life as an international house music DJ and record producer. He was resident DJ at the famed Ministry of Sound in London, played music in 65 different countries, and achieved a UK Top 10 hit!At 33 years of age, Mark collapsed with an incurable disease. It was the start of a hellish experience as his body froze up over the next 18 months resulting in him being unable to walk. He was in constant agony and lived on painkillers. His loss of health and financial setbacks eventually led to bankruptcy, depression, loneliness, and suicidal thoughts. On a detox in Scotland, Mark was given a DVD of The Secret. In it, he learned from Bob Proctor that disease is two words: dis-ease. This brand-new information completely opened Mark’s mind to new ways of thinking, feeling, and being. He began to study philosophy and personal development to detoxify and cure his body, eventually completing four marathons.After hitting rock bottom, Mark took positive action, overcame his health issues, and re-educated himself in a new career in construction health and safety. He worked at the London Olympic Stadium for the 2012 Games and then at London Heathrow Airport as HSE Manager overseeing their entire commercial construction portfolio. He next became Head of HSE at a division of a residential home developer having overall HSE responsibility on a 90-acre, £1 billion project.During this time, Mark Wilkinson was introduced to the UK’s largest landlord and self-made millionaire, Kevin Green, and completed his Kevin Green Wealth (KGW) property wealth coaching programme. As a result, Mark was asked to join the KGW coaching team to share his knowledge of business, property investing, and wealth management.In 2018, Mark set up his own Health and Safety consultancy, which meant he could also focus on his various property businesses and develop as a coach and speaker. Mark Wilkinson’s debut book Life Remixed™ launched in February 2021. The book tells the story of his roller coaster life as a DJ, how he lost everything, and how he remixed his life. Mark is now a Fellow of the Institute of Leadership & Management (FInstLM) and a Chartered Member of the Institute of Safety and Health (CMIOSH). He holds an NVQ7 Master’s in Strategic Management and Leadership (MPhil) and plans to study next for a PhD in Directional Leadership. He is also an E-Colors practitioner and coach. Robert and Mark discuss:Mark’s history – living the dreamThe point that Mark’s body said NoThe mental toll of illnessThe DVD the Secret – Bob ProctorTaking action, a purpose, vision and goalsBankruptcy, coming back from hitting bottomAdd value, give service, entrepreneursMindset shift to running businessesHaving multiple sources of incomeKevin Green – You must have products and servicesKeep learning, repetition is everythingInvest in yourselfWhat separates a successful from an unsuccessful business?Dedicating time to mindsetWhy should people buy Mark’s book?Finding purpose – to bring joy, knowledge, inspire and createBe happy in the momentWhat’s next for MarkMark’s pearls of wisdom This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert interviews Byron Marr. Byron is head of paid search at Aira. A self-taught digital media specialist, Byron has worked in paid media for eight years and in 2020 was ranked in the Top 50 Most Influential PPC Experts by PPC Hero. In 2017 he joined Aira, a Google Premier Partner and Facebook Marketing Partner who work with medium to large businesses across a range of industries and sectors.Robert and Byron discuss:Agencies rising to the challengeWhat is the challenge?How to add valueBecoming more strategicChanges as a result of COVIDChanging the propositionWhat is the real problem?Hard to compete on the whatWhat does the client really need and not just wantThe irritating 4-year oldLevitt, differentiation and segmentationChanges in the marketHow to create differentiationDangerous being too nicheAnd YouTube/video?Think about the core problem, don’t assume the answer. What is the highest purpose?Are you able to change quickly?What’s next for Byron? This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Tim Butler Founder of Innovation Visual. Tim has a background in marketing, sales and consultancy as well as having deep digital expertise. He has worked in a wide variety of sectors such as marketing services, technology, banking, manufacturing, pharmaceutical, professional services and finance, giving him a very broad and in-depth view of business. Using this business acumen and knowledge, and applying it as a ‘digital marketing expert’, Tim has led professional teams delivering digital marketing strategies for a large array of UK and international clients.Innovation Visual are one of the those brilliant UK agencies that keeps on delivering.Robert and Tim discuss:Just another agency or some things you do differently?Corporate responsibility and paying it forward. Why? Where’s the ROI?Are there secrets of success? What do you need to do to grow an agency?What does success mean? How do you know if you have been successful?Success is not selling out for £20m.The balance between running a ‘great place to work’ and running a profitable businessHow have you responded to the last nine months?How have customer habits and behaviours changed?What separates the successes from the failures?Your recommendations/pearls of wisdom, golden nuggets you‘d like to share: “The work of the CEO is to make decisions. Get informed so you can make decisions.” This is a bite-size version of the hour-long video… to watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Rand Fishkin. Rand is the Co-Founder and CEO of SparkToro. He has dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, ‘Lost and Founder’. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. In seven years as CEO, Rand grew Moz from seven employees to 134, revenues from $800K to $29.3m, and traffic from 1 to 30m annual visitors.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. See review below.Robert and Rand spend an hour discussing the state of play for digital and Rand’s insight into how to run a successful agency.Robert and Rand discuss:Are there secrets of success?What did you learn from the Moz experience?What are the myths of start-up/business growth?SparkToro– why? And why another ‘start-up’?What have you done differently this time?What separates the successes from the failures?Rand then answered questions from our agency owner friends. This is a bite-size version of the hour-long video. To watch the rest head over to GYDA Member Hub

In this GYDA Talks, Robert talks to Amanda Barry. Amanda is a business and personal development coach who works with entrepreneurs, focussing particularly on those running ethical, environmental or social impact businesses. She qualified with the Co-Active Training Institute, one of the world’s leading coaching training organisations and is certified with the International Coaches Federation. She spent the first part of her career as a PR and Comms Consultant, which included running her own award-winning agency, and in the last 15 years has been specialising in sustainability and environmental issues.Robert and Amanda discuss:Coaching aha momentsBurnout – from the insideWhat is coaching and how and why is it different from consultancy and training?B-corps – what are they and why should we know about them?Are there any studies that demonstrate anything more than a correlation that some good guys are also profitableWon’t larger businesses greenwash and pay lipservice…. Get the consultants in like they do?Are there corporate examples of good practice – go to sustainablebrands.comYour recommendations/pearls of wisdom, golden nuggets you‘d like to share… This is a bite-size version of the hour-long video. To watch the rest head over to GYDA Member Hub

In this GYDA Talks, Robert talks to Stefan Bardega. Stef is Co-Founder of Traktion, a new SaaS platform that helps businesses discover and hire the best freelance marketing talent. Stefan spent the previous 15 years building various agencies including two that reached number one spot: MediaCom and iProspect. He grew the MediaCom digital agency business from 14 to 300 people during tenure and was most recently CEO of iProspect in the UK, an operation with 700 people.Robert and Stefan discuss:What can others learn or try to emulate from the big players in the market?Clients want deep specialismThe change is that clients know moreEverything and nothing has changedIndependent businesses don’t know what to buy or who to hire or what to measureTalk to us about the new model that Traktion is building for marketing-led growth – more project-based, agile, lower overheads and data-drivenWhat does it feel like to be in the shoes of a “start-up”/new kid on the block?Stefan’s recommendations/pearls of wisdom, golden nuggetsThis is a bite-size version of the hour-long interview. To watch the rest visit www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Mark Haslam. Mark is the Founder and Managing Director of Loud Mouth Media in Belfast. Establishing Loud Mouth in 2011 after gaining valuable experience as a Web Consultant in the telecommunications industry, Mark’s fervent passion for digital instilled his vision to set up a specialist PPC (Pay Per Click) advertising agency. His aim has always been to do PPC differently, creating more transparent, measurable, digital experiences and building strong, mutually beneficial relationships with clients.Mark has a no-nonsense approach to running his agency. He does the basics brilliantly, listening to what his customers want and delivering it. And it has paid off for Loud Mouth Media. Mark tells us how he sees the world.Robert and Mark discuss:Pure PPC or full service?Putting stuff where people want to see itNo big business planHow to move from pure PPCHow client buying habits and behaviours have changedWho are we competing against?Are there secrets of success? What the best do differentlyWhat would a ‘fit’ agency look like in 12 months?Recommendations/pearls of wisdom, golden nuggets you‘d like to share… This is a bite-size version of the hour-long video. To watch the rest, head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Gareth Hoyle of Marketing Signals. Straight from university, Gareth started his own digital marketing agency from which Marketing Signals has grown. A commercial mind with a deep technical understanding, he conveys comprehensive digital marketing knowledge in a straightforward and easily understandable way to stakeholders at all levels. An investor in people.Robert and Gareth discuss:How is your agency different? Why do people buy from you?Are there secrets of success? What do you need to do to grow an agency?How did you respond to COVID-19?You refer to the ‘bull***t’ that goes with the models of running an agency – why?Is the agency model dead?Is it a hamster wheel or a flywheel?Are agencies short-changing clients?Why don’t clients in-house more agency services… or go to Bangalore…?Recommendations/pearls of wisdom, golden nuggets. This is a bitesize version of the hour-long video. To watch the rest please head over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Kostas Petrou. He is the founder of the creative agency, Ascend Digital. He fell involve with digital marketing 8 years ago and studied through the CIM (Chartered Institute Of Marketing) at Loughborough College. He then worked in- house for a few years learning and perfecting the art of marketing but very quickly realised that his skillset and passion was in digital marketing.He then deep dived into disciplines such as SEO and Digital PR and quickly discovered that the way SEO agencies were doing things did not quite make sense to him.Kostas found that many agencies were focusing purely on satisfying an algorithm instead of focusing on actual human beings and so immersed himself in what he calls Creative SEO. The art of combining SEO, Digital PR, Creative Content, data and a sprinkle of social media, to create the perfect search cocktail. The Ascend slogan is – Creativity In Search.So, he decided to launch Ascend Digital in March (Yep, just when lockdown happened) with the understanding that businesses will very quickly need to adopt a digital approach to how they do business because during lockdown, that will be the only way to do business! One of Ascend’s first clients was an electrical contracting business in Nottingham and after just a 3 month period of working with them, they went from page 3 on google to ranking in the top 3 on page 1 and 10x their traffic! As a result doubling their revenue.Since then Ascend have been working with businesses in Finance, Retail, Pharmaceuticals and more.A refreshing interview with a start-up agency, full of enthusiasm and passion to make a difference.Here’s what they discussed:What are you known for?What are you doing right now?What was the spark that made you want to run an agency?Where did you go for advice to start-up the agency?What would you do differently?How do you put together your business plan?What do you measure in terms of KPIs?How did you deal with COVID-19?What does success look like?What would more experienced agency owners say to you right now?What would a ‘fit’ agency look like in 12 months?Kostas’s recommendations/pearls of wisdom, golden nuggets. This is a bitesize version of the hour-long video. Want to watch the rest? Head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Jason Barnard. Jason is an author, speaker and consultant on all things digital marketing. His specialist subject is Brand SERPs (what appears when someone googles your name). He teaches Brand SERP optimisation to students at Kalicube.pro. He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out. The conversations are always interesting, always intelligent and always fun!Over 2 decades of experience in digital marketing: he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).The Brand SERP GuyWhy “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013…Conclusion: Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy. That could well be enough to pique the interest of any marketer and any brand… in any industry Jason challenges some basic assumptions about the best use of our time and why we should focus on Brand SERPs – ignore them at your peril. Here’s why…What are you known for?What are you doing right now?Aren’t Brand SERPs a bit niche?Why do you think agencies often overlook the Knowledge Graph?What are agencies missing by not tracking Brand SERPs?Isn’t managing your Brand SERP just really simple SEO?What’s next for you?Your recommendations/pearls of wisdom, golden nuggets. This is a bitesize version of the hour-long video. Want to watch the rest? Visit www.GYDAmemberhub.com

In this GYDA Talks, Robert interviews Dixon Jones. Dixon Jones is a multi-award winning entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms.He is best known in the industry for building up Majestic, the link intelligence search engine as marketing director from 2009 to 2018. In that time the company became a Deloitte Fast 50 company winning multiple awards including two Queens Awards for Enterprise. Whilst Dixon remains their Global Brand Ambassador, he has also diversified in 2018 to become involved in several new innovative ventures within and beyond the search industry, including Power 2 Me, which aims to bring personal energy harvesting the world.His involvement in the Internet Marketing space began in earnest in 1999 when he co-founded the UK Search Agency Receptional, which he eventually sold in a management buyout. Even before that, Dixon succeeded in the original .com boom writing and selling Murder Mystery Games online. Robert and Dixon discuss:What Dixon is doing right nowWhy is Entity SEO so important? Just another trend?A start-up in the middle of a recession… what is the upside?How to get tractionFortune favours those that turn upAs agency ‘poacher’ turned gamekeeper’ are there secrets of success?What do you need to do to grow an agency?What separates the successes from the failures?What would a ‘fit’ agency look like in 12 months?Marketers can learn from agile developersDixon’s recommendations/pearls of wisdom, golden nuggets To watch the rest of the video, head on over to www.GYDAmemberhub.com

In this GYDA Talks, Robert interviews Warren Knight. Warren is an award-winning keynote speaker, a top 100 Global Influencer and top 100 Tech Influencer. He is internationally recognised as a speaker, trainer and coach on Digital Leadership & Digital Transformation, with nearly 15 years digital experience he’s an award-winning technology entrepreneur, certified Agile leader and author of Think #Digital First.Change agent Warren Knight’s personal approach to transforming how we view disruptive technology is to empower individuals with positive choices to reach business objectives and as a result builds stronger companies and more engaged communities.His vision is to, by 2035, help 1,000,000 leaders globally build a workplace based on culture, community, and technology for generation Alpha.Robert and Warren discuss:A controversial and feisty interview challenging the norms that most agencies have followed. A clarion call for agencies to be more adventurous and less conservative. Now is the time to bold and brave. Watch it at your peril. You may not like what is discussed.Back StoryDigital AgilityDigital LeadershipNurturing and engagingValue propositionMake it easy for clients to buyFind a niche within a nicheThe power of threeLifetime value of the customerLove the opportunityWhere to create new valueThe two warrensNow is the time to perfect and build the business you will love This is a bitesize version of the hour-long video. To watch the rest please visit www.gydamemberhub.com

In this GYDA Talks, Robert talks to Patrick Gilbert. Patrick grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognised by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin.Goodfirms.co recognised Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, “Good for him. He never gave up on that miserable franchise.”In his latest book ‘Join or Die’, Patrick shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away.Robert and Patrick discuss:“AI is here” (again)Join or Die – why did you write it?Google etc want us to succeed, of course…“They” are large and have their own agendaMany agencies blame things they can’t control, eg the platformsOften it is not real machine-learningEveryone claims to be part of the new futureWe need to be hybrid – automation + humansWhat is the one-liner from the book?What does automation-driven mean?What are the big takeaways?Patrick’s rookie errors…What would a ‘fit’ agency look like in 12 months?Patrick’s recommendations, top tips and advice for other agency owners To watch the rest of the video and hear Patrick talking more about Google, visit: www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Jeremy Jacobs. Jeremy ‘JJ’ Jacobs is the genuine article, a true Sales Rainmaker. He has devoted his life to understanding sales issues. He continues to research and share evolving as well as new insights into sales interactions. Unlike many of the profession who continue to preach out-of-date systems (methods) from the 1980s and 1990s he looks to the future. The way we buy and sell has undergone a radical shift in expectations and behaviours. What used to work often now seems hackneyed and artificial. JJ gets to the heart of current issues with his mentoring and shows clients and customers a better, more sustainable way to engage. The digital age, with new brain science, makes the old techniques appear false and forced. Robert and Jeremy discuss:What is the Sales Rainmaker?You start with the personUnderstand the client firstBricks & mortar, selling online or both…?How easy is it to do business with you?“Go the extra mile”Experience fails – plenty of themWhat should a PSF do?Customer ExperienceHunt or farm?New or existing customers?Become a disruptor with new clientsThe biggest problem – the status quo biasGive a compelling reason to buyClosing = manipulation – people have seen it all before.Not closing a deal but opening a relationshipBe of serviceEveryone has a different ‘pennydrop’ momentSee the long-term picture Final one-liners1) don’t lose money out the backdoor2) know who are your best clients3) explain the value4) don’t sell too cheap This is a bitesize version of the hour-long video. To watch the rest please visit www.gydamemberhub.com

In this GYDA Talks, Robert interviews Geoff Ramm. Geoff is an expert in Customer Service / Experience and Marketing. He is creator and author of Celebrity Service. He’s challenged and inspired audiences across 43 countries to create award-winning ideas to outperform the competition. Geoff’s clients include, Emirates, Warner Brothers & McDonalds. FORBES called him…. ‘A Game Changer’.Robert and Geoff discuss:Service – how would you service change if Brad or Angelina was coming in to see you?Isn’t Celebrity Service just about B2C?Everyone says, “Go the extra mile and exceed expectations”Put the Celebrity Service into every touchpoint and then the gap will be filled, and no-one could compete with the experienceThe great accountantCommoditised business need to out-market out-content and out-serve the competitionCustomer experience doesn’t start with a P so isn’t part of the 7 PsCelebrity Service starts with the culture – examples of getting it into the businessDo you have the happiest workplace? Ask your people what they want and give it to themAuthentic? it needs to be personalised – deliver internal experienceThey’ll remember what we said and what we sent:ConsistencyExcitementLoveEngagementBravadoResponseIndependenceThankyouYou and Your TeamExcite people (Elliot’s Magic Ticket)Put a ‘Loves’ column in the CRM This is a bitesize version of the hour-long video. To watch the rest please visit www.gydamemberhub.com

In this GYDA talks, Robert talks to Bibi Raven. Bibi the Link Builder is the crazy founder over at Bibibuzz – where her wild gang of outreach Jedi create powerful backlinks for her awesome clientele. She’s infamously known for doling out world-saving link building advice, creative link training and endless, utterly pointless dad jokes.Robert and Bibi discuss:How is running a team in the Philippines?Being a personality onlineTransactions vs RelationshipsFilter off rather than volume upVulnerability and ListeningGuarantee deliverables and not resultsManage expectationsSuccess and FailureIs Link-building dead?Biggest growth pain is OperationsScale issues lead to doing more training and consulting?Post-COVID plansHow to get more clients – send them to the service page, client qualify with questionnaire leads to the filter.Put up prices x2Self-fulfilling process – better/richer clients that know better/richer clients get attracted To watch the full video please visit: www.GYDAmemberhub.com

In this GYDA Talks, Robert interviews Adam Harris of Freshmindset. Adam specialises in providing leaders with the insights and tools they need to develop expertise in making the right introductions, and leverage this knowledge for strategic sales success. In other words, he’ll help you determine who and what you need to know, and who and what they need to know, to produce measurable and sustainable business results.A dynamic and powerful speaker – really, though, he’s not just saying that – Adam brings audiences to their own “edge of glory,” pushing them to question their status quos and affect positive change within their organizations through introductions and the leveraging of networks and contacts. Robert and Adam discuss:Great questions to askB- Corp.sPurpose – does it matter?Don’t be afraid to walk away What to do: be reactive or proactive to clients… every 90 daysBusinesses don’t know where they are headingBecome a trusted advisor/partnerWhere do you want to sit in the market?BNI: 90% lifestyle of whom 50% content and 50% are deluded into thinking they are entrepreneurs Decide what it is you want to be3 questions for high growth potentials:what is the product/service and why is it differenthow will you fund your growth goals because it can’t be funded organicallyWho will be your people? Is there a recipe book for success? Success is a function of the person that you are… the market is irrelevantIf you are young enough(!), create the conditions for successResolve to pivot or die“Where, what, how?” can we do things differently?So much money around now that you should consider M&A Adam’s Pearls of Wisdomsurround yourself with smarter people – you are +/-10% of the people you surround yourself withfind people who will challenge you – not about the right answers to the questions but about hearing your questions questioned This is a bitesize version of the video. To watch the rest please visit: www.GYDAmemberhub.com

In this GYDA Talks, Robert talks to Jonny Tooze. Jonny is the founder of LAB and has been part of the UK digital community for the last 20 years. LAB is a digital agency specialising in human behaviour and innovation. Jonny has recently formed a group and started to acquire other agencies. He’s an advisor to many agencies outside of LAB, and has helped them grow and tackle complex challenges. He has also obsessed about leadership and decision-making for the last decade and coaches many leaders. Robert and Jonny discuss:MindsetPillars of growthWhack-a-moleBarriers to growthFear of letting goGlass ceilingsLeadership from fearAcquisitionSuppliers not partnersGetting too comfortableReverting to typeAcquisition at LabCFO-based acquisition strategiesWhat next in the agency landscapeTop Tips – understand yourself and your motivation This is a bitesize video of the hour-long video on GYDA Member Hub. Head on over and sign up for membership to watch the rest!

In this GYDA Talks, Robert talks to Andy Lambert of ContentCal. Andy is one of the founding team and director of growth at ContentCal. From starting out as an agency and then launching their software product in 2017, ContentCal is now used by over 40,000 businesses in over 140 countries.Robert and Andy discuss:The journey to 2020Managing content in a crisisV.O.I.C.E.What does ‘good look like?Authenticity with your audienceBiggest challenge to doing good content marketingCopywriting6-step proven formula that took ContentCal to 40,000 users in 3 yearsThe challenge of deliberately funding your growth from Day 1. The challenges that creates.Andy’s top tips for other agency owners This is a bitesize video of the hour-long video on GYDA Member Hub. Head on over and sign up for membership to watch the rest!

In this GYDA Talks, Robert talks to Geoff Burch. Geoff is an internationally acknowledged authority on Change, Leadership, Sales and Customers. An inspirational speaker who has a genuine in-depth understanding of business. Geoff is one of the most respected authorities speaking today.A best-selling author and business guru, Geoff has been voted ‘Business Communicator of the Year’ by the UK Speechwriters’ Guild and is considered to be one of Europe’s most exciting and motivational business experts, working extensively with major global blue chip and FTSE 100 companies to inspire, motivate and inform their people. His entertaining and engaging presentations deliver powerful business principles and key ideas on subjects as diverse as disintermediation, energising teams, improving working culture and how to seize opportunity from change, making them relevant to organisations of all sizes. *Robert and Geoff discuss:How did you get to 2020? The journeyWhat of management consultants?What’s holding people back from running the business they really want to run?Why do people succeed?Why do they fail?What do you think of the concept of “high performers”?.. and guru authors…?Speaking the truth (as a professional service firm)How is marketing/sales different post-covid?Show the client how difficult it isHow do you create an entrepreneurial culture?Business rescue and COVID-19KPIs – what should they be?Top tips to someone running an agency now…*Bad Language alertThis is a bitesize version of the hour-long interview, to watch the rest please visit www.GYDAmemberhub.com

In this GYDA Talks, Robert interviews Anton Shulke of SEMrush. A mathematician by education, Anton is now head of influencer marketing at SEMrush and the brains behind all of their informative webinars.Robert and Anton discuss:Background, Anton’s historyWebinars – live or recordedExperts as ambassadorsCore audience growth as the KPIHow to create awareness35% attendance the stadrad metric; half that for paid trafficIt is a long gameHow to differentiate your webinarQuieter over COVID but now it is business as usualThe most popular topics: SEO audience, local SEO and expertsHow does influence marketing differ from traditional marketing?Growing one’s expertsThe influence of CovidGet/Create your own influencer inhouse ASAP To watch the rest of the video visit www.GYDAmemberhub.com