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Today we are diving into episode number 23, where I chat with the Design Director for Nike+, who has worked across the realms of digital products, physical products, services and brands. He is best known for his interaction design work, and his CV includes the likes of Samsung, Twitter and IDEO. His work has been recognised by:BAFTA (the British Academy of Film & Television Artsthe Spark Awardsthe Webbysthe Pixel Awardsand the Interaction Design Association’s Awards. Has been published by:Fast CompanyCore77. And presented workshops at international conferences:including South by Southwest!Whether you’re an emerging or established designer, you’ll get solid insights and practical advice here. He shares his experiences with:small and large companiesproject challengeson-the-job realitieshealth-tech wearablesand navigating your way through curiosity. I now present to you, one of the great minds behind arguably the world’s most iconic sporting brand... Ben Fullerton! More on Ben can be found via the links below: Twitter: twitter.com/BenFu Instagram: instagram.com/BenFu LinkedIn: linkedin.com/in/benfl Subscribe to The Giant Thinkers Podcast on iTunes.Are you struggling to get a mentor? This year (2016) I'll be releasing my second book, titled 'How To Get A Mentor As A Designer, Guaranteed.' Cut the guess work. Get the shortcuts. Succeed faster. To be notified on the launch, head to GiantThinkers.com/Mentor
What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Gretchen Anderson about service design.
Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from “We’ll Always Have Paris – What Makes a Memorable Service Experience.” We explore the six key elements about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.
Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from “We’ll Always Have Paris – What Makes a Memorable Service Experience.” We explore the six key elements about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.