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Chris Heiler, CEO, and Chad Diller, Director of Client Success, of Landscape Leadership offer up some timely, practical sales and marketing advice landscape industry professionals will find valuable during these trying and unusual times.
Chris Heiler discusses investing vs. spending on marketing tactics for your landscape business. He also discusses how to attract leads to your website with the Big 5 blog posts - and the astounding results companies have experienced by including them in their inbound marketing strategy.
Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine! He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing. Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work. Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”. Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.
Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine!He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing.Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work.Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”.Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.
Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine!He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing.Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work.Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”.Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.
Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine! He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing. Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work. Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”. Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.
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My guest in this episode is Chris Heiler the founder and president of Landscape Leadership, an inbound marketing agency that combines website design/development, social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape construction and maintenance companies to lawn care operators and garden centers. Landscape Leadership has clients across the country with all team members working remotely. Heiler lives in Austin, TX. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent