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In today's episode, I sit down with Nikki May, the powerhouse founder of Social Blueprint, a fast-growing social media agency known for creating authentic content that actually converts. Nikki shares how she went from a surprising start in the industry to building a thriving business, and we explore what it really takes to create consistent, trust-building content, as well as practical ways to create content without burning out. Nikki brings so much clarity and actionable advice you can apply right away, you don't want to miss this one.
In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.
In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.
If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy The difference between "specific" and "niche" How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me: Website Join our email list! Instagram Pinterest Related Episodes: Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.
Are you scared to raise your prices because you're worried your customers will disappear? If your jewelry business feels stuck, overwhelming, or underpaid…this episode is for you. I'm breaking down exactly how to reframe your mindset around pricing so you can finally charge what your work is worth. This isn't just about numbers. It's about stepping into your CEO role, honoring your value, and building a sustainable business. If you've been overworking, undercharging, or afraid of judgment, it's time to shift. Let's make your prices match your magic. What You Will Learn in this Episode: Why undercharging leads to burnout (and how to stop) How to separate your pricing from your self-worth The secret to communicating your value with confidence A step-by-step way to raise your prices without scaring people off Topics Discussed: The fear behind raising prices How to evaluate your current pricing strategy Anchoring your price in value Practical tips for small, sustainable price increases Client success stories from JBA How to attract aligned, high-value customers __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
Franco Fubini was born in Argentina, raised in Italy, educated in America, and built his career in London.He's worked for Goldman Sachs, Apple, and luxury food brand Valderrama.But then came Natoora.Today, Franco is the founder of Natoora – the chef-obsessed fruit & veg supplier, serving Ottolenghi, Dan Barber, and Alain Ducasse.This episode is an eye-opener into food systems, supermarket power, and how our plates shape the planet.ON THE MENU:Growing up between Argentina, Italy & the U.S. – how culture shapes taste.The Goldman Sachs years – why Franco walked away from banking.Apple's obsession with perfection – and how it influenced Natoora.Alain Ducasse, Dan Barber & Ottolenghi – building trust with world-class chefs.Why supermarkets destroyed seasonality – and how Natoora fights back.The hidden cost of cheap fruit & veg – why “local” doesn't always mean good.How Natoora built a supply chain from scratch – and why it matters.Why chefs are the real gatekeepers of better farming.The problem with food labels, and why transparency beats marketing.Franco's long-term vision – a revolution in how we eat and farm.An honest, global, and deeply inspiring conversation with one of food's great challengers. ==============================================
In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.
In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.
Are you doing everything right? Posting, designing, updating your website, yet still not seeing consistent sales? You're not alone. In this episode, I'm breaking down the 3 biggest time-wasters I see jewelry business owners fall into, and what you can do instead to actually move the needle in your business. Whether you're just starting out or scaling past six figures, these insights will help you stop spinning your wheels and start building a jewelry business that grows with ease and clarity. What You Will Learn in this Episode: Why “hope” is not a marketing strategy—and what to do instead The difference between branding and a business strategy (and why it matters) How to use story-driven content to build trust and drive sales The 3-part strategy every jewelry business owner should implement now Topics Discussed: Posting without a content strategy Chasing vanity metrics vs. focusing on profitability Branding vs. business strategy Direct connection content Story-driven marketing Building a repeatable marketing and sales system __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
Dental A-Team's marketing mastermind Eve joins Tiff on the pod to discuss the top marketing strategies that can be easily implemented in your practice. They touch on social media, offline marketing, retention, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:01) Hello Dental A Team listeners. I am in the studio air quotes there because you know, we're in two different places I say that all the time, but I am in the studio with someone very very special today and I'm so excited I just I adore this human being more than I think she will ever know I think she thinks she knows how much I adore her but she has no freaking idea And I'm so excited to bring her here with you guys today. And I always bring my consultants and they are by far and away the A team and they make the Dental A Team who we are. And I'm always just so happy to bring them to you. But today you guys, I have the most amazing human being. I have Eve with us. And some of you may know Eve's name. ⁓ All of you likely see her handiwork every single week in your inboxes, in your email. ⁓ invitations, if you're part of our doctors groups, you are seeing her sprinkles of fairy dust and everything that the Dental A Team puts out, our logos, everything that we do. Eve is our marketing genius behind the scenes and she hates that term, but she really is our marketing genius. I have. Eve, I'm just so happy to have you here. Like I could sit here and talk about you for the whole podcast and the amazing things that you've been able to do with us and for us. But first and foremost, massive welcome, massive thank you for taking this on. This is not, you love to be behind the scenes, but being in the face of everything is not your favorite space. And I somehow convinced you to do this. And Eve, thank you so much. And how are you today? How excited are you to be here with all of us? Eve (01:37) I am equally excited and nervous to be here. This is definitely one of the things that I had to challenge myself to do. you know what? It scares me and it's something new that I've never done before. So ⁓ let's do it. The Dental A Team (01:52) I'm so excited. for all of our listeners, if you've ever attended one of our monthly webinars, we do free webinars so everybody knows every single month. It's the third Thursday every month. Eve actually, that's her. She is responsible for those. She puts them on. You've probably heard her amazing voice on there and maybe even seen her face a time or two, but that is the handiwork of Eve. And I know most of the content and most of the stuff, the engagement that you're seeing is put on by the consultants, but I want you guys to know Eve is freaking brilliant. She is a mastermind and she has so many tools in her tool belt. And honestly, she, and I are constantly just in awe. Eve of the, we've told you this before, where we'll create content now, you guys. we, Kiera and I create the content. We're like, yep, let's rock and roll. And we send it over to Eve and I'm like, my God, I didn't even think of that. Like she's thinking of like dental things for us now too, because. You've just done so much of it with us and you pour your heart and your soul into everything that you do. And I think when it comes to a great marketer, that is a massive piece of what really makes you shine and makes the company that you're working with or for truly shine as well is that you pour your heart and soul in there and you become who you're working with and you become that piece of content and you just embody it and you literally, like, ⁓ it makes me think of like Jim Carrey. Jim Carrey does really, really well studying everything that he's going to his characters, right? So he does all the studying and he literally becomes them. And I've watched documentaries about him where he's like this different human. And that's what I imagine you doing Eve, when you go in and you do all of our content and all of our slideshows, our decks, all of that. You just become that content and you make everything just shine a little bit brighter. So massive kudos to you. Huge thank you and. Again, thank you for doing this podcast with me, you guys. This is gonna be huge. Obviously we're doing it about marketing. I get so many questions about marketing and if you know I love marketing, it just lights up my soul, I don't know why. I love changing something a little bit to get a different result and to see what happens and use different words, use different tools, and it really, really lights my soul on fire. I get asked a lot of marketing questions and something that even just what you talked about right now when we're prepping for this, I'm like, gosh, I actually get asked these questions constantly and I get asked for marketing companies. We have a ton we can recommend. We have time we work really closely with, but Eve, I really, really wanted you to come in today and really help us narrow down some effective marketing strategies that you've seen that you think can translate very easily to dental practices. We are a dental consulting company. So our marketing might be a little bit like a smidgen different than an actual dental practice, but I think that a lot of it translates and marketing is marketing in my opinion. So there's a million things. And I think there's two that you just talked with me about that I want those to be like, this is the meat of it. But one question I get asked a lot that I wanna pick your brain on and I want just like, put this out there. And first off, before we even get started, everyone know Eve is like, She told you she is equally as excited as she is nervous. And she is really, really fantastic at making sure that anything that goes out is as accurate as possible. So just know this is coming from ⁓ her marketing brain, The learning, the training, everything that she's got behind her and also opinions. Like these are things that we've... tested, these are things that we've done, things that she's done, whether it's with our company or not, and opinions that we have on things that could or could not work. So with that said, one of the biggest questions I get asked is social freaking media. do I, dental practices on social media. And there's a whole bunch of different avenues for that and a whole bunch of different genres of dental practices. think I see like cosmetic practices or these smile design practices, obviously, they're gonna get a good foothold and it's going to be more important for them to be on social media. But something Eve that I've always thought or been told is that for a general dental practice, your social media is really there to help boost SEO and it's really there to like get in front of your patients. It's not necessarily going to be something great to get in front of people who don't know you. And I think of that because I think of like the stretch within the country. of how many people are randomly coming across social media accounts, what's your opinion on social media and dentistry? Eve (06:29) ⁓ Well, think first and foremost, think social media is very important. And no, first and foremost, thank you so much for all the kind words. Thank you. Is this episode about me? That's great. Glad I came. Now, I do think that social media is very... And I think that more and more dentists are realizing now that social media is super important, is one of the main pillars of marketing. Because if people don't know that you exist, they're never going to come to your door. ⁓ The Dental A Team (06:36) Of course, of course. Yes. Eve (06:59) One mistake that I think many ⁓ business owners in general do is they treat social media purely as a sales tool. ⁓ Social media can be that if you play it right, but it's more about awareness. It's more about building that trust with your community. It's about ⁓ showing like how you show up for your community. actually, my dentist, ⁓ I love their social media. They really just, their social media makes me feel like we are best friends. ⁓ Like even seeing the familiar faces, ⁓ just seeing everything that they do kind of on a day to day or them taking me behind the scenes and stuff. It's really, something that really does build that trust with the audience. The Dental A Team (07:40) Yeah, what is it for for dental practices? like you said, like sales, they're using it for sales. Are they going to gain new patients from it? What should it be used for? Eve (07:51) You definitely can get new patients from it, but ⁓ for, if we're talking about acquisition, I would definitely recommend running ads. So your feed is not just basically covered with, I don't know, promo on whitening. And then the next post is ⁓ kids are going back to school, book your checkup and stuff like that. ⁓ Social media is to build that trust with the community, to kind of show who you are to them enough that they are going to like you and they're going to trust you and they're going to come to you. After all, feel like dentistry is a very, and I don't think people really think about it this way, but it's a very kind of like intimate service really. ⁓ So I think that trust is just very, ⁓ very important. The Dental A Team (08:36) Thank you. Yeah. And what I'm gathering there is that it should be a reflection of who you are. So who your practice is. And I think that kind of flows into a lot of podcasts that we've done on really knowing who you are, how you want to show up in the world. So what your core values are, what your mission and your vision are. And I feel like then if your social media is speaking to that, it's kind of as just putting yourself on display rather than saying, please come schedule. hate, I hate, like I always think of like the Easter bunny, right? And the like Easter bunny picture that everybody posts. It's like happy Easter. And it's like everybody posted that or happy St. Patrick's Day and it's the little leprechaun. And it's like, huh, just be different. Like do a picture of your team with little leprechaun hats on and say happy St. Patrick's Day. Like do bunny ears on the doctor and not this like stock photo that everyone's using and then following it up with, by the way we've got a whitening special for wedding season. Like everybody's doing that. So I love the way you said that. Eve (09:40) Yeah. And I would challenge anyone that's listening to it to kind of try to be themselves for a minute and try to actually present themselves the way they are. Not what, not in the way that everybody else expects them to be. Like you're saying, it's, don't know, Christmas is coming. Everybody's posting happy Christmas from X, Y, and Z. ⁓ dental try to be different, try to, try to do what you as a person would do because that there is a massive chance that whatever you do or whoever you are will actually. really make someone relate to you ⁓ even more. The Dental A Team (10:12) Yeah. And you're trying to attract that patient avatar of the patients that you want, not everyone you're trying to, you're trying to narrow down your niche. So thank you. Perfect. ⁓ massive piece that I wanted to chat about B and I actually just got off a call this morning, ⁓ with a client and she had asked me for ideas on this and, ⁓ really just like boots on the ground marketing is what I like to call it and community outreach. And I love that style of marketing, especially for practices that are in a really community based town. like LA, maybe not like as many things to do, but there's still some, think boots on the ground style marketing you can do, but especially for those rural cities or rural communities within a big city that can do that kind of community outreach. What do you feel, how relevant do you feel? that is or earlier you called it like offline marketing. How relevant do you feel that is? Because I do feel like a lot of marketing companies even are pushing so much online, so many Google ads, so much SEO and everything is like this online presence. And I do believe in Google ads and I do believe in Google reviews to boost all of that, but there's still gotta be something else that can go in. Eve (11:05) Mm-hmm. The Dental A Team (11:28) line with it, but what are you seeing that works really well or experiencing yourself? Eve (11:33) 100%. And I think, and that's something that I mentioned to you earlier, that I feel like so many dental practices move online so much that there was so much room in offline marketing. There was this whole pool that is basically uncovered. And I brought an example of myself where I really, I do love my dentist and if he's listening, I love you, but I have moved. I have moved. now it means that it's like a 45 minute trip for me to go and visit my dentist. The Dental A Team (11:55) Yeah. Eve (12:02) I'm on a lookout for a new dentist. And what I've noticed is ever since I moved, I've been getting flyers from literally everyone with my name on it. So obviously they have access to my name, my address and everything. I've got flyers from the pest control guys, from people that are offering to fix my roof. People that are doing landscaping, driveways, everything else. I have not received a single one from a dentist. And this is someone that I actually genuinely need. So I know my job now is to go on Google. The Dental A Team (12:31) Yeah. Eve (12:32) run all those reviews and pick a new dentist ⁓ that I hope that I can trust. But that kind of shows that there is that massive gap, really. Because if you were in my area, so if you're in South Ogden, Utah, look. Yeah. The Dental A Team (12:48) I have a dentist for you. I didn't know that's where you moved. I have a dentist for you, but go on, go on. Eve (12:55) Perfect. So if you're in this area anyway, just know that there is zero offline ⁓ competition for you. So you can for sure attack this area. ⁓ But seriously though, I feel like he has that everything is moving online so much that there was more room again for offline marketing or even when it comes to like community ⁓ inspired initiatives. ⁓ The Dental A Team (13:16) Yeah. Eve (13:21) You know, and you can be as creative as creative as you want. I've seen one dental practice around dropping like toothbrushes. think their slogan was smile more or something like that. And they were dropping toothbrushes and they were hanging them in, in a little bags on door handles of the houses. ⁓ so even doing things like that as well, even though obviously it might be a little, you know, it might be time consuming. It might need a lot of planning, but those things do, they might not get you up. The Dental A Team (13:36) ⁓ smart. Eve (13:48) They might not get you a new patient right away, but they slowly build up that kind of trust or it slowly shows people that, hey, we are in your community. We're serving your neighbors. The Dental A Team (13:57) Mm-hmm. I could see that. Yeah, I think a lot of dental practices pulled back from the flyers and they became, I don't know, think that, I think in the, I know when I was in practice, when we were in, we did thousands, we would do drops of thousands of these. flyers and they would come back. would get the fly with the patients would bring them in. They would get them. But it takes so many times for those to get in front of someone before they're ready to call. And they would say, you know, I've had this here for six months and it's been hanging on my fridge and I finally decided to call or I was finally due for my cleaning that I think people just got they shied away. They got scared of it and felt that the ROI might not have been there, especially when maybe like the marketing marketing budget, there's so much of the marketing budget going to Google Ads and going to website revamps and a lot of marketing companies just to host the website. It's a huge chunk of the marketing budget anymore that I think they stopped doing so many of those styles of marketing. But I can think of actually a handful of clients right now that could probably benefit from that. And especially Eve, like you're saying now in a saturated market in Utah, is a very saturated dental market. If you're not receiving those and you're kind of looking out for them, that is a huge untapped area that those dentists could probably get. Yeah. Yeah. Just waiting. Eve (15:23) I would be a very easy patient to just tip over. I'm literally, I'm here right now. Just come. I'm literally just waiting. Yeah. But also what you mentioned, I think is really important when, when you said that, they might get a flyer and then they might get something else. Those are called touch points. And right now it's, it's proven that it takes seven to 12 touch points to actually convert a lead, which is like the patient to be, if you will. So now imagine how many. The Dental A Team (15:32) Yeah. Yeah. Eve (15:52) how many in how many different areas you need to do those touch points to get in front of those people. ⁓ For example, you I'll give I'll give you my example. Let's say I got that flyer a week later when I see the same practice on social media, I'm going to probably pay a little bit more attention. Right. I'm going to go on Google and check their Google reviews, check out their websites, see what they do, see, look at the doctors, see if I think that I will actually gel with any of the doctors. ⁓ The Dental A Team (16:09) Yeah. Eve (16:21) And so all of that are little touch points that actually lead to me picking up that phone and scheduling my first appointment with them. So it's not, you know, like, obviously sometimes it might happen, but usually it's not just one thing. It's a combination of a lot of, a lot of things. And that's obviously that's, that's work. And that's, you know, that's going to take up a chunk of your ⁓ marketing budget. ⁓ But it's definitely something that, something that works. The Dental A Team (16:48) Yeah, yeah, I love that you said that I talked to practices about that constantly that it takes seven up to I think you said 12 and I've heard 13 times. And that's I talked to them about that for treatment planning. So if a patient needs treatment, like we're telling them multiple times, or speaking in or around it, we're not saying you need a crown seven times, we're saying like, there's something going on here, because of that same reason. And I tell them I use the example of social media and you're scrolling on social, you're on Instagram, right? And you're like, ⁓ you like slow down because you're like, that's a cute pair of leggings. Like, and then you're like, gosh, it's an ad. So you scroll faster, right? But then the leggings come up again. And then it's like a different picture of the leggings. It's a different girl wearing the leggings, but it's the same leggings. And then all of sudden you're like so many times over, you're like, this is a sign I'm supposed to have these leggings. And now you're clicking on the boutique and you're like, am I buying these leggings? And next thing you know, the leggings are on their way, right? You had no inclination, you did not go on social media to find leggings, but the leggings found you. And that's what that marketing is. It's like so many touch points, right? Yes, that's how they get you. And that's kind of, that's also what we're working against, right? Because that $30 pair of leggings that I just bought off Instagram that I have no idea if they're good or not, could have been a copay for a dental appointment too. So if we're not getting in front of our patients and we're not advocating for their dental health more, Eve (17:45) That's how they get you. The Dental A Team (18:08) than these legging companies and these boutiques on Instagram or whatever ads you're getting, because it's going to go off your algorithm, they're advocating for you to purchase whatever that thing is. So if you're not advocating for the patient's health and getting out in front of them, you're not really doing your due diligence as a dental practice. The sitting and waiting for patients to find you just isn't, I just don't think it's a thing anymore. I don't think that there's like walk-ins, you know, I don't. Eve (18:30) 100%. The Dental A Team (18:33) Some where for sure there could still be walk-ins, I just the sitting and waiting. I don't think is working anymore, you know Eve (18:39) And also I think it's worth mentioning that you as a dental practice owner, you are competing with so many other practices who are literally pumping their money into their marketing, who are always chasing the next trend, the next thing to do to get in front of your patients really. So there is always that competition. And I know it's never a kind of a relaxing feeling when you know that there's someone out there trying to get even your existing patients. But that leads us to another point, which is the retention. And as we know, to retain a client or to retain a patient is always, always cheaper than acquiring a new one. So when we talk about marketing, we also need to mention that ⁓ retaining your current patients. So making sure that, you know, making sure that your follow-ups are in check, making sure that you're reaching out, reaching them out with emails, that your reactivation process is you know, is in place is just so important because that's actually, it's, it's so much easier to retain your existing patient who's already been there, knows you and hopefully trust you. Right. The Dental A Team (19:46) Yeah, they're already bought it and you've built that relationship. And I think if you're a dental practice listening to this podcast, you are a dental practice who's likely relationship based. But I do think Eve, to your point, it gets so lost in ⁓ the other pieces. We get so focused on treatment or so focused on acquiring new patients. I walk into practices all the time and I have one practice in mind and he's going to listen to this. He's going to know exactly who he is. And he's constantly asking me, what about marketing? And I'm like, bro, you just, you took over this great practice. You've got like 8,000 patients right now. Like your job right now is to retain the patients that you have. And maybe even, you know, if you're in a practice and you've had this practice for a long time, or you just took over a practice who's been around forever, there are thousands of patients who have not been seen in two plus years. that know your practice. And so like Eve saying that reactivation space, like hit up those patients that already, they're already near you. If they've moved, they'll tell you. They are already bought into that location and reestablish that relationship because it is the cheapest form of marketing. And again, like Eve said, you already have that relationship started. And so you don't always have to. pour a ton of money into marketing. And if you are in an area that you do, then do it. Your marketing budget, we usually say to keep marketing, our consultants advise like 3%. I've seen it all the way up to 5 to 8%. But 3 % to 5 % is usually a pretty decent chunk. And that should be of your collection. So that's of your overhead. So 3 % of your collections. Yeah. Eve (21:25) like is that of your total budget or is that your... Yeah, okay. The Dental A Team (21:29) Yep, of your collection. So whatever last month's collections were, whatever your average collections are, we usually recommend 3 % up to 5 % of that poured into marketing. But to that point, I have so many practices that are like new patients, new patients, new patients. And I worked with doctors personally who just, everything was about the new patients. And if we're not remembering the patients that are already coming, we're doing a disservice to every patient that walks through that door. So. strictly only focusing on those new patients is not going to build that relationship that keeps patients coming. And you're always going to be in the rat race for those new patients. And you don't have to be. One day you're going to be like, we're full. One day it's going to be like, well, I'm actually almost ready to retire. Like I'm good. And we want to, we want to see you get to that point. So I think that was massive Eve, what you said, and that retention and that reactivation is huge, huge. What do you feel like, ⁓ to kind of wrap us here, I know AI is coming in really, really strong for a lot of practices. Is there anything that you've seen offhand, just off the bat, working well when it comes to AI in the marketing world? Eve (22:44) ⁓ I think plenty, and especially for dental practices. And I feel like right now there is a, there is, ⁓ an uptick in companies, specifically dental companies helping out with that. And I don't know if I can mention names of the companies or not. So keep it quiet. I think, I think we know which ones we're, we're talking about. There are just so many companies now that are specifically designed for dental practices to help you out with it. Exactly. With the retention, right? there are companies that will. The Dental A Team (22:59) You can. Eve (23:14) literally do all the job really for you when they send out automated follow-up emails or follow-up texts, or they'll send out texts that are confirming patients' appointments. There's just so much happening right now. And I get that for a lot of ⁓ dentists and dental practices that might seem very overwhelming or the word AI itself might kind of not make you feel all fluffy and fuzzy inside because it is a little bit scary in the direction that it's going in. But I think there are a lot of ways beyond what we know like chat GPT and stuff that the AI can do for you. I would say as a general advice, would just say you can always give it a shot. You can always try it. You can always track it. And you can measure your results. Because at the end of the day, if you try something and it doesn't work, you can try it again in a different way, or you can move on to a new thing. One thing I would say though is just don't be scared of AI because AI for businesses is actually a very powerful tool. The Dental A Team (24:20) I've even seen practices follow up with new patient calls. They'll keep a list of new patients that have called the practice and maybe not scheduled. They've asked a couple questions and then they'll call and follow up or they'll shoot them and. in AI message, right? They'll have a system in place where it's like, hey, kind of like, it makes me think of, I use a lot of this protein company, right? This first form and they do fantastic at emails. And I'm always like, what is this one? Like, what's this new product, right? And as soon as I go look at it, a couple minutes later, right? I get that, we saw you looking email, right? And I'm like, yeah, I know. And so it's just getting that, it's the touch points though, right? It's like, hey, don't forget about this. And they'll gear. a lot of the marketing towards the things that they know I want. And I think it's brilliant and it's AI. There's not a man on the other side that's like, Tiffanie looked at this, let me shoot this email. Like, it's all automated. So in the same voice, the same situation, even when patients are calling and they're just asking questions, it's like shooting an AI message that says, hey, did we answer all of your questions? Like, what questions do you have left? Because a lot of time patients will call and they'll still have more questions, but they might not And so getting that extra touch point, I've seen them turn unscheduled like calls into a completed new patient. It works. And so in the same vein, doing all of those pieces to retain and to follow up with patients that maybe just didn't, they're not a patient yet. But as I'm speaking that I'm going back to like our original conversation of social media. And I think Eve, something you do really well with our marketing is that everything is consistent and it's constantly in Dental A Team's voice. And so even down to your confirmation texts and emails that are asking if patients are coming to their appointments, if it's not in your voice of your practice, who you are, it's confusing. And it's not confusing. Eve (26:20) and it's not finished. The Dental A Team (26:22) Right? Like it's not like I sit there thinking, is confusing. This is weird. Sometimes I do. Right. But in subconsciously in the back of my brain, it's like a detachment. Every time something's different or something just doesn't fit, it's a detachment to that place. But when they're all succinct and everything flows and they're consistent, I'm more attached. Think about like Lululemon. If Lululemon all of a sudden was like this sterile email that came through, it wasn't like, girlfriend, I found the best set. set of leggings you need, right? They were just like, look at these leggings. I'd be like, that was weird. Right. And it would detach me from that brand and that company. What do you think about that Eve? Eve (27:00) 100%. And I am a big, I think I'm like Dental A Team's guard when it comes to branding and that goes for, that goes for everything that goes for your brand colors that goes, that goes for the use of your logo or even the images that you use, the videos that you use as well. So I think all of it. and I know we could probably talk about branding for another two hours or so, but yes, that consistency. And I know we might sound fluffy, but that consistency builds that trust. If, for example, you have a patient that. The Dental A Team (27:05) You are. Eve (27:29) goes to your social media and looks at all your posts and then decides to go to your bio and actually click on the website. If that website is different, speaks differently than your social media, there is going to be a little bit of that in trust, right? All of it basically should follow the ⁓ same branding. And the same goes for your voice as well. So at least then people also know what they can expect from you. If you are a dentist and there is a dentist in Salt Lake City and that's a... pediatric dentist ⁓ and Tiff, you might know who I'm talking about as well. I didn't even know he was our client, but I've been following him on Instagram just because I love his Instagram. But he definitely comes to mind for me as someone, as a dentist or as a practice with a very strong branding. ⁓ I can be scrolling on Instagram. know exactly, even if there is nothing written on it, I know exactly which post is his. ⁓ The Dental A Team (28:02) Mm-hmm. Eve (28:28) And it's crazy, but this does build that trust that we are talking about. The whole branding really is about building that familiarity. Like, of course we're going to trust things that we find familiar. The Dental A Team (28:38) Yeah, I totally agree. And I think pedo practices do it, they do it really well. Pedo practices, they can speak their voice really cleanly. I oftentimes have like general practices. I'm like, go look at the pedo practices. Like look at these ones. These are ones I work with. Like look at their messaging and their branding because they really do know how to speak to it. But it's because the specialty practices, ortho, pedo, oral surgery, perio, they have to do so much more marketing because they're not they're not getting the like, I need a cleaning phone call. Their specialty, so they're getting more referrals or they're getting patients that's like, gosh, my kid needs ortho. So they have to do so much more marketing. think they're more in tune with it. And I think recently in the last 15 years or so, marketing in the general dentistry world has really had to ramp up more than it ever was before. And we're just still learning so much. I think that speaks to like this massive change of not having the flyers going out. It's like, okay, well, this might not be working, so let's cut it. And I hate that. You said something earlier about tracking. I only cut or change things if I can prove black and white that it is or isn't working. if a patient calls and they're upset because they got too many confirmation texts, like one patient out of 600 is upset and then practices are changing their method. And I'm like, but it worked for 600 other people, this one patient, you know? So I definitely agree with all of that. And I think I think the key takeaways today are to, one, would say evaluate your area, right, Eve? Like look at what your competition is and what are they doing? I think something you said earlier was like really, really sticking to the boots on the ground, still working and still being one of those touch points. And I actually really love that touch point because it's so much different. than the online ones. You're just getting blasted with online ones, but all of a sudden you have one that's in person in real life and you're like, oh, this is new. This is different. Exactly. Eve (30:34) It's so crazy because it used to be the other way around. You get a stack of flyers like this in your mailbox every single day. The Dental A Team (30:41) Yes, I remember being in office and getting calls from just mostly cranky old ladies. And I'm like, one day this is going to be me. I'm going to be this cranky old lady. And they would be so upset that I kept sending these flyers. And I was like, I didn't send them. Like I have a company and I don't know how they got your name, but they're like, take me off your list. You know, but that's not happening anymore because we're not sending them. Like you need those calls. That's how you know it's working. If you've got patients, non-patients, if you've got people calling, complaining that they're getting your flyers, that's how you know it's working guys. They're looking at them and they're calling you. So due to diligence, figure out in the area, like what's best for you? What's gonna work? I do think I love the community outreach. I love getting in front of patients in that way. And then remember your social media is a brand, you guys. Is this supposed to be speaking who you are? And like Eve said, it should mimic what your website shows as well. So if your website needs some revamping, reach out. We've got some great companies that work on that. It's a really great tool to have and I think we undervalue and underestimate how much our website actually does for us. It's an insanely helpful tool because people still aren't going to look at them. So, Eve (31:51) And especially, I feel if your website hasn't been updated for long, ⁓ make sure that it's mobile friendly. right now, obviously, I don't know the exact figures for dental practices, but I reckon that maybe 80, 90 % of people that look at your website look at it on their mobiles. And I don't know about you, Tiff, but for me, if I go on a website and after five seconds, I'm all lost and nothing makes sense, I'll click that X button very quickly. The Dental A Team (31:55) Yeah. ⁓ yeah. For sure. so fast. Yeah. Our attention spans just, you got it. You got to catch people literally five seconds. You guys, it's not our. Yup. my God. Tick tock killed us. I know. Yeah. Well, Eve, I think that was fantastic. I super appreciate you doing this podcast with me. I knew I wanted to pick your brain selfishly and ⁓ you're just the best human I could possibly think of to help dental offices really understand how they can. Eve (32:23) It's right. Tick tock, tick tock. Tension span. The Dental A Team (32:47) effectively market their practices. So Eve, thank you for today. Thank you for prepping for this. I know you've been stressed for weeks because I asked you weeks ago. So thank you. I think this was fantastic and you just gave so much information to so many people. So thank you for being here. Eve (33:02) Thank you so much. And yeah, thanks for having me. It wasn't as bad as I thought. You made it easy too, so thank you. The Dental A Team (33:07) Perfect, then I'll let you know when the next one is. I'm just kidding. I'm just kidding. Good. You're welcome. You're welcome. I promised you I would do my best. So everyone, hope if you are driving, you re-listen to this and you take down some tips and some tricks. If you weren't driving, I hope you were writing notes. Re-listen to this a few times, you guys. There's a lot of nuggets in there to pick up from Eve. a lot of really great information. As always, drop us a five star review below. We'd love to know which tips worked best for you or which tips you're most excited for. And I always say this, you guys, if there's something you're doing that we didn't talk about that you think someone else should know, put it in that review because people really do read them. And we are here to just spread as much knowledge as we possibly can to as many people as we can. And as always, you can hit us up at Hello@ Hello@TheDentalATeam.com. If you have any questions, if it's marketing, like just FYI, I tell you all the time that the consultants really do answer most of those, but Eve is in the background of those as well. So if you have a question and you're like, Eve, what do you think? Like we're here for you, okay? She would freaking love that. So Hello@TheDentalATeam.com. You guys can reach us and as always, thank you for being listeners. Thank you for sharing these with other people. This is a really, shareable episode, you guys. Marketing is hard, it's hard to understand, it's hard to see an ROI, and all the help that we can give each other is what we're here for. So go share this episode and we'll catch you next time. Thanks guys. Eve (34:35) Thank you.
What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.
Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria's Secret PINK, and Pearle Vision.He shares:His journey from agency life to leading global consumer brands Why entrepreneurs should adopt a “think human” philosophy in marketing How to balance short-term revenue goals with long-term customer relationships The real purpose of marketing (and how to avoid alienating your audience) His best advice for overcoming roadblocks and moving forward
Do you feel like if you slow down, everything will fall apart? I've been there too, and in this episode of Momentum Monday, I'm giving you permission to stop hustling your way into burnout. We're talking about the truth behind why so many jewelry business owners are exhausted—and how to interrupt the cycle. I'll walk you through three powerful steps to help you protect your energy, create momentum that lasts, and finally build a business that supports you without relying on late nights and burnout-fueled growth. Because you deserve to grow sustainably, not at the expense of your wellbeing. What You Will Learn in this Episode: The real reason you feel exhausted in your business (hint: it's not the work) How to identify and protect your “minimum viable rhythm” A simple weekly practice to reset your nervous system Why slowing down isn't failure…it's a growth strategy Topics Discussed: The hidden cause of burnout for jewelry business owners Sustainable rhythms vs. survival mode Nervous system regulation as a business strategy How to identify revenue-driving tasks Systems that support your energy The importance of delegation and rest __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
Story is heart breakingAge 0 – prematurely born on an ants nest, roadside in Uganda his parents couldn't afford to get him to hospital in timeAge 4 – plagued with illness due to his premature birthAge 8 – his father mysteriously “dies” in the Ugandan Civil War His Mother, in so much pain, doesn't speak for 4 years.Age 12 – his beloved Mother passes away her final words “don't be scared, do what you need to do”Age 13 – he's up for adoption. Sitting in the room with 14 parents. No one raises their hand to take him. He's alone. Completely alone.Age 14 – he meets and lives with an 83 year old called WyWy. WyWy tells him: “if you're going to do it. DO IT. Don't rush. But, Don't wait” 3 weeks later, WyWy diesAge 16 – he's living alone. again. All alone again. Fixing water supplies in Uganda schools. Mowing lawns. Buying and selling cows. Hustling. Hustling. Hustling to fund his education.Age 17 – he meets a Texan reverend called Don Cripps. He becomes a Don Cripps translator. Don Cripps helps to him get to London.Age 18 – he defies his “fate”. moves to London. Studies law.Today, he's the founder of BLUE TURACO COFFEEWycliffe Sande is a LIVING LEGEND. THE definition of high agency.A poddy filled with tears, joy, apathy, empathy. Hope, so much hope. never giving in. never giving up. always smiling. always laughing.Total honour bro. ==============================================
In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.
Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum
Have you ever felt like your jewelry business is moving too slowly compared to everyone else's? In this episode of the Jewelry Business Academy podcast, I sit down with JBA member Katie Perez of Polished Soul Jewelry to talk about building a business while balancing motherhood, a full-time job, and life's busy seasons. Katie shares her inspiring journey of rediscovering creativity, navigating guilt around investing in herself, and giving herself grace when she can't “do it all.” We dive into why slow, steady progress can lead to incredible long-term results, how messy action beats perfection every time, and why defining your own pace is the ultimate key to fulfillment. If you've ever wondered whether you can grow a jewelry business without burning out, this episode will show you it's absolutely possible. What You Will Learn in this Episode: Why slow growth can still create massive long-term success How to give yourself grace in busy seasons The importance of messy action over perfection How to balance your business with family and work without burning out Topics Discussed: Katie's journey into jewelry making Balancing motherhood, full-time work, and business Overcoming guilt when investing in yourself Adopting a slow growth mindset Breaking free from perfectionism Building community and support inside JBA __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you! __________________________ LINKS MENTIONED: Instagram: https://www.instagram.com/polishedsoul_bykatie/ Website: https://polishedsoul.com.au/
Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.
Have a million ideas for your jewelry business but no clue where to start? I get it… creative overwhelm doesn't mean you're disorganized, it just means you care deeply and your vision is big. In this episode, I'm giving you my simple three-question filter to cut through the chaos and get laser-focused this week. You'll learn how to stop toggling between unfinished projects, ditch the decision fatigue, and channel your creativity into strategic action that moves the needle. This isn't about doing more, it's about doing the right things at the right time. What You Will Learn in this Episode: How to turn creative overwhelm into clarity The 3-question filter to prioritize your ideas Why your emotions shouldn't drive business decisions How focusing on less can double your sales Topics Discussed: Creative overwhelm in business The danger of chasing every idea Revenue-focused decision making Short-term panic vs. long-term vision How to commit to and finish ideas Real client results from simplifying focus __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
Mark Palmer is a marketing genius, he's worked on the following brands Burger King, Nandos, Pret A Manger, Green & Blacks, Cawston PressHe's a total genius. You're going to love this episode!!!ON THE MENU:1. Tim Ferris Heuristic: “you are the sum of the difficult conversations you have with yourself”2. How To Have Hard Conversations with Sainsbury's, Tesco or Waitrose: Don't ignore the hard stuff, get straight to the point 3. How to Fire People Correctly: “Ruthless in decision making, generous in execution” 4. Pep Guardiola Brand Building Philosophy: Move your players around to fit the brand builders5. Green & Black Brand Building Strategy: Philosophy first, Product second, strategy third 6. Product before brand, you can layer a brand around a product 7. Seth Godin Positioning Rule: Competitors must become your colleagues 8. Anti-Fragile Customer Feedback: Why are you not buying us > Why are you buying us?9. Invest in creative UPSTREAM “get them to join the team, not just a freelancer”10. Biggest Challenger Brand Mistake: “Don't build a bad version of a corporate organisation”11. Byron Sharpe's Mental availability vs physical availability unpacked 12. Green & Blacks Scaffolding of Ideas: Niche Mainstream ==============================================
Indecision is one of the biggest things holding entrepreneurs back, and in this episode I'm sharing why it's so dangerous and what to do instead. I share my own process for making clear, confident decisions and how I cut through fear and doubt to move forward. If you've ever found yourself second-guessing or stuck in limbo, this conversation will give you the clarity you need to finally commit and go all in.
Ever wish you could skip the years of trial and error and just know what works in your jewelry business? In this Hot Seat episode, Jessica Dudley flips the script and interviews me about my journey from the corporate world to building a thriving jewelry brand and the Jewelry Business Academy. We dive into the real mistakes I made early on (and the costly ones you can avoid), how I've simplified life and business to create more energy and focus, and why messy action beats perfection every time. If you've ever felt like you're spinning your wheels, competing with cheap overseas products, or struggling to prioritize your time, this conversation will give you clarity, confidence, and a fresh perspective on what really matters in building a business you love. What You Will Learn in this Episode: How to simplify your business for more energy and focus The biggest mistakes I made in my jewelry business (and how to avoid them) Why you should never compete on price and what to do instead How to prioritize your time when you have limited capacity Topics Discussed: Transitioning from corporate to entrepreneurship Simplifying and streamlining business operations Early jewelry business mistakes and lessons learned Competing with low-cost overseas products The importance of community in business growth Mindset and energy management for entrepreneurs __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you! __________________________ LINKS MENTIONED: Instagram: https://www.instagram.com/jeshalidesigns Website: https://jeshalidesigns.com/
Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
What's the real reason your audience isn't saying “yes” to your offer? In today's episode, I'm sharing three essential pieces to elevate your messaging and reveal how you can uncover your ideal customer's deepest desires, disrupt their thinking, and position your offer so it becomes an instant yes. Tune in now to discover how to craft messaging so powerful it moves people to take action.
Have you ever felt that knot in your stomach before posting a photo of yourself or talking about your brand on stories? You're not alone. In this Momentum Monday episode, I'm breaking down why being the face of your brand can feel so vulnerable—and why it's also the single most powerful way to grow your jewelry business. I'll share three simple shifts to help you show up online without fear, cringe, or overthinking, so you can build trust, connection, and sales. Whether you've been hiding behind product photos or avoiding talking about your offers, you'll walk away with easy, actionable steps to get visible and magnetize your dream customers. What You Will Learn in this Episode: Why people buy connection, not just jewelry The hidden cost of staying invisible online How to share your story without overthinking it Three simple actions to boost confidence and visibility this week Topics Discussed: Fear of showing your face online Building trust and connection with your audience Why your story is your “secret sauce” Small steps to increase visibility Speaking about your offers with confidence __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
how to build a £30m brand in 3 years…you have to think differently…to build £30m brand in 3 yearyou must ignore Stephen Bartlett's advice…to build a £30 million brand in 3 yearsBartlett says go after RedBullCreate an enemy.David vs. GoliathStand against something.Teddie disagrees.PerfectTed don't go after Red BullPerfectTed are contrarian and unique without slagging off competitorsTeddie's built Big Green Monster fuelled by matcha, grit and good vibesTotal honour to sit with Teddie at Bread & Jam couple weeks agoSOOO much fucking FIREEEEE in this BRO!!!the episode:£30m Brand Building Secrets Revealed in 46 Minutes - PerfectTed founderON THE MENU:Why Fast Growth is NOT clean. Embrace messy. Messy = Growth.Why business a series of missiles pointed at your head every single day. Embrace pain.Why Founders MUST be agile and persistent to the point of annoyance…”try literally everything and something will stick”REMEMBER: Grocery Sales doesn't happen from behind a computer screen… founders get in the Tesco basement nowYou may have the best marketing in the world… but if you don't spend 99.9% of your time in the basement of Tesco stores you'll failCustomer Feedback Inversion Rule: why did you NOT pick up our product > why you did pick up our productThe Subtle Art of Self Belief: Never underestimate the power of YOUWhy you need a big bold vision BUT you must tailor your pitch to each individual retailerJapanese Hidden Business Wisdom: why every team member should shake every person who ever walks into the officeWhy indies are waste of time for small brands… “back yourself and go for the big retailer from the jump”Eating the frog + never bury your head in the sand about people problems…”you'll do more damage to your business doing nothing”The Aldi Allergy: Why PerfecTed will never incentivise their sales team on commissionPerfectTed LinkedIn Strategy: Why Employee Generated Content (EGC) = MILLIONS of FREE impressions a monthThe RedBull Riddle: Never slag off your competitors… it looks so NAFFALWAYS hire 6 -12 months ahead of the curve…never be left thinking “I wish I hired that person sooner” ==============================================
In today's episode, I sit down with Jenn Goodall, the powerhouse Director of Operations behind our done-for-you team, to share the leadership strategies, culture shifts, and behind-the-scenes changes that have transformed how we serve our clients. With decades of experience leading national sales teams, managing multimillion-dollar contracts, and building departments from the ground up, Jenn knows what it takes to create exceptional teams and deliver outstanding results. Tune in now to discover the strategies and mindset shifts that keep high-performing teams and businesses at the top.
Are you feeling like growth in your jewelry business is slower than it “should” be? Or wondering why scaling feels so overwhelming when you're already at capacity? In this episode, I'm joined by Katie Hunt, founder of Proof to Product and creator of the 2025 State of the Product Industry Report, to break down the data and the mindset shifts that separate the businesses that thrive from those that stall out. We talk about what really happens when you cross that first $100K in revenue, how to scale without losing your life to your business, and why outsourcing isn't just for “big” brands. Katie shares insights from over 30,000 product-based founders, giving you permission to grow in a way that actually works for your life, your goals, and your season of business. If you've been craving clarity, strategy, and a little extra grit to move forward, this conversation is packed with it. What You Will Learn in this Episode: Why hitting your first $100K is the hardest and what changes after you do How scaling can actually give you more time freedom, not less The hybrid production model successful brands are using to grow sustainably Practical outsourcing tips to protect your energy and your profits Topics Discussed: Key findings from the 2025 State of the Product Industry Report Common traits of brands that surpass the $100K mark Scaling myths that keep founders stuck at capacity How hybrid production works for jewelry businesses The first tasks to outsource for more time and profit Protecting mental health and avoiding burnout while growing __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you! __________________________ LINKS MENTIONED: Instagram: https://www.instagram.com/prooftoproduct/ Website: https://www.prooftoproduct.com/insta
Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here
In today's episode, I'm unpacking something I've been sitting with for months: the idea that ambition and healing don't have to be at odds. I share how I got caught in the cycle of constantly looking backward, questioning my drive, and dimming my fire in the name of “doing the work.” Let's talk about finding the balance—and reclaiming your ambition as your superpower. If you've ever questioned your drive or felt torn between building and being, this one's for you.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1777: Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand's reputation intact. Read along with the original article(s) here: https://www.chalenejohnson.com/spam/ Quotes to ponder: "Just because someone gave you their email address doesn't mean they want to receive your marketing messages forever." "The moment someone hits 'unsubscribe' and they still receive your emails, that's when they hit 'report as spam' and now you're in trouble." "Spam is about consent, relevance, and expectations." Episode references: Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/ Spamhaus Blocklist Information: https://www.spamhaus.org/ ConvertKit Deliverability Tips: https://convertkit.com/deliverability CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1777: Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand's reputation intact. Read along with the original article(s) here: https://www.chalenejohnson.com/spam/ Quotes to ponder: "Just because someone gave you their email address doesn't mean they want to receive your marketing messages forever." "The moment someone hits 'unsubscribe' and they still receive your emails, that's when they hit 'report as spam' and now you're in trouble." "Spam is about consent, relevance, and expectations." Episode references: Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/ Spamhaus Blocklist Information: https://www.spamhaus.org/ ConvertKit Deliverability Tips: https://convertkit.com/deliverability CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the Community podcast Kristina is chatting with Megan Kachigan; copywriter, strategist, and the powerhouse behind ‘Values First Marketing'. In this conversation Megan shares how she evolved from a frustrated copywriter into a holistic marketer who helps clients find and amplify their authentic voice. Together, they unpack:Why values-based marketing builds long-term trust. How to identify hooks and headlines that truly resonate.Why not all likes are created equal.The double edged sword of being polarizing online.How to lead with your story, and why bro-marketing tactics might bring short-term gains but cost you long-term credibility. The role of urgency in marketing.And more!This conversation is for anyone who's ever felt like they're shouting into the void on social media or struggling to make their messaging connect. If you're ready to shift from feeling salesy to truly being of service to your audience on social media and build a community around your brand while you're at it—this episode is for you.Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.Connect with Megan:Values-First Marketing PodcastInstagramWebsiteFree Messaging AuditMentioned in the Episode:The Ops ShopKristina on Megan's PodcastSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Are you pouring your heart into content but still hearing crickets? In this episode of Momentum Monday, I'm breaking down one of the most misunderstood metrics in your jewelry business…engagement. If you've ever spiraled after a post flopped, or wondered if your content just isn't good enough, this one's for you. I'll walk you through why likes and comments don't tell the whole story, what metrics actually matter, and how to measure your success in a way that leads to more conversions and less self-doubt. Let's shift your focus and bring clarity to your content strategy because your work deserves to be seen and sold. What You Will Learn in this Episode: Why low engagement doesn't mean your content is failing How to track what actually matters for sales The role of silent buyers in your business A mindset shift that boosts clarity, courage, and conversions Topics Discussed: Vanity metrics vs conversion metrics The myth of engagement equals success Silent buyers and invisible sales Real signs of conversion readiness Shifting from external validation to intentional strategy How to simplify your messaging to build trust __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
In today's episode, I'm joined by the always hilarious and wildly creative Angie Lee – podcasting powerhouse, keynote speaker and founder of Soul CBD. We talk about building an 8-figure brand with her brother, why she never wanted to be a CEO, how she uses AI in the most unexpected ways, and what it really takes to grow a loyal, ride-or-die community. Angie keeps it real on entrepreneurship, events, burnout, and the not-so-sexy truth behind “success.” This conversation is packed with gold and laughter—I can't wait for you to hear it.
Are you waiting for the “perfect time” to get support in your jewelry business? In this heartfelt solo episode, I'm speaking directly to the jewelry business owner who knows they need community, strategy, and coaching support but keeps hesitating to make the leap. If you've been circling the decision to invest in yourself, feeling stuck in research mode, or worried you're not “ready yet,” this one's for you. I'm sharing the honest truth about what it really costs to stay in the same place and how clarity only comes through action. This episode will help you trust yourself, see your worth, and finally say yes to your next level. What You Will Learn in this Episode: Why clarity doesn't come from time—it comes from making a decision The hidden cost of staying stuck in indecision What actually shifts when you have the right coaching and community How to know if you're ready to invest in support (even when it feels scary) Topics Discussed: Fear of investing in support What holds jewelry business owners back Building momentum through action Why the “right time” doesn't exist The power of strategy and community My personal story of regret and reflection __________________________ Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/ Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/ Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast. __________________________ Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca __________________________ Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they're spinning their wheels.If you're wondering why the bookings aren't coming in, even though you're doing what you're “supposed” to do, this episode is for you.In this episode, I'm unpacking the real reason your wedding marketing hasn't been working and how to shift your strategy so it actually attracts and books your ideal clients. Whether you've been relying on social media, referrals, or wedding directories, this is your chance to reset and learn what actually works right now.And if you want to go deeper, be sure to grab your free ticket to the Book More Weddings Summit. It's happening August 18th through 22nd and it's five days of expert-led sessions to help you get more bookings without burning out. Get your free ticket at weddingbusinessceosummit.com.If you're ready to ditch the marketing strategies that aren't working and focus on what actually gets results, tune in now.Shownotes: https://evolveyourweddingbusiness.com/324Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.
Ever catch yourself asking, "How do I do this?" In this episode, I'm breaking down why that question can actually keep you stuck—and what 7-figure CEOs ask instead. I'll walk you through the mindset shift that unlocks true leverage in your marketing, along with real examples from my own business. If you're ready to think and operate like the CEO you are, this one's a must-listen.
In this episode, we are joined by fantasy author and founder of BookFunnel, Damon Courtney! It was great to have Damon join us on the podcast again to talk about all things indie publishing, BookFunnel, and… Taylor Swift! Who, by the way, is someone indie authors can learn a lot from when it comes to self-publishing business practices. We spoke to Damon about how he founded BookFunnel, his career as a self-published author, what BookFunnel can offer indie authors, how the BookFunnel team develops new features to better serve the needs of indie authors, how BookFunnel has worked with Kobo, why publishing wide is so important for self-published authors, and much more! Damon previously joined us for a KWL Live Q&A session as well as an author takeover. Be sure to check out these recordings if you want to hear even more advice from Damon! And, to learn more, visit Damon's website and check out BookFunnel.
In this episode, I'm joined by Hannah Gill, a doula and passionate educator who's built a business rooted in personal experience, resilience, and alignment. We talk about how she went from working until 2am in burnout mode to finding her groove by letting go of pressure, simplifying her marketing, and building offers that work around her life—not the other way around. Get ready for a conversation that is honest, refreshing, and a powerful reminder that there's no one right way to grow a business.
Ever feel like you're the exception—the one who can juggle five offers, launch three new ideas, and rebuild your website all at once? In today's episode, I'm pulling back the curtain on how that mindset, while powerful, can also quietly sabotage your next level of growth. I'm sharing real conversations I've had with entrepreneurs (and myself) about what happens when we stop chasing all the things and start laser focusing on what actually moves the needle. If you've been in a season of overcommitting, this episode might just be the reset you need.
In today's episode, I sit down with my right-hand and incredible Director of Operations, Morgan Kirk, for an honest conversation about what it really looks like to grow a business with someone by your side. We dive deep into her incredible transformation from a fifth-grade teacher who wanted to stay completely behind the scenes to the powerhouse leader who now runs our entire done-with-you program. We talk about the hard conversations, how we challenge each other as CEO and operator, and what it really looks like when someone chooses growth over comfort. If you're wondering what it looks like to have that essential right-hand person or you've been playing it safe in your own life, this raw, behind-the-scenes look at our relationship will show you exactly what's possible when you're willing to grow.
Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system?Imagine sitting down with someone who's spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That's what this session gives you. It's not theory. It's not recycled advice. It's real, battle-tested lessons from the front lines.You'll learn exactly what works and what doesn't. You'll hear why some emails get ignored, while others get opened and acted on fast.Let's break down the APE Method. It's a simple three-step formula that helps you grab attention, drive action, and make more sales.Whether you're brand new or have been emailing for years, this will sharpen your game quickly and help you write emails that actually work.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so...
Are you creating the kind of content that actually builds momentum—or are you stuck in the safe zone? I just got back from an incredible mastermind with powerhouse 7 and 8-figure entrepreneurs, and this episode is full of the bold ideas, hard truths, and exciting shifts that lit a fire in me. I'm talking about the future of AI in digital products, how to show up with the kind of content that sets industry leaders apart, and the massive unlock that happens when you stop playing it safe. If you're ready to shake things up and lead in a new way, you're going to love this one.
In today's episode, I sat down with Blair Jones - wellness advocate, astrologer, and conscious parenting mentor - for what turned into one of the most honest, moving, and expansive conversations I've had on the podcast. From building a wildly successful network marketing business to navigating motherhood, marriage, identity shifts, and the space in between — Blair holds nothing back. We talked about redefining success, releasing the hustle, rekindling intimacy, and what it looks like to be in a season of unknowns. If you've ever questioned what's next after “having it all,” this episode is going to hit home.
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether The most qualified expert doesn't always get the client — the best communicator does. That's where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle's built a reputation for transforming experts into go-to authorities. She's the founder of Communication Rebel and The Expert Up Club, and in this episode, she's breaking down why mainstream marketing advice doesn't work for experts — and what to do instead. Inside, you'll learn: The #1 messaging mistake most expert business owners make Why creators and experts shouldn't market the same way Why your messaging doesn't need to be relatable if its relevant If you're sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint. Connect with Michelle: Market Like an Expert - https://drmichellemazur.com/cubicle The Expert Up Club - https://expertup.club LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever feel like you're stuck because you don't have enough time or money to grow your business? In today's episode, I'm diving into a DM that sparked a powerful conversation around marketing with limited resources, making real sales without ads, and how the way you show up as a CEO changes everything. I'm also sharing a glimpse into how AI is reshaping the way we think about marketing, offers, and delivery. If you've been craving clarity, strategy, and a bit of a mindset wake-up call, this one's for you.
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