Podcasts about marketing advice

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Best podcasts about marketing advice

Latest podcast episodes about marketing advice

HUNGRY.
Rory Sutherland's Restaurant Would Break Every Rule (And Be Fully Booked)

HUNGRY.

Play Episode Listen Later Jun 10, 2026 57:40


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”   Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants. ON THE MENU: 00:00:00 Restaurants Are the Galapagos of Marketing 00:01:05 What Customers Really Pay For 00:03:06 The Restaurant Real Estate Play 00:05:25 Why Tiny Menus Build Belief 00:06:58 Reverse Benchmarking Restaurant Success 00:08:53 Surprise Is The Secret Weapon 00:09:14 Steve Jobs' Overlooked Genius 00:11:03 Why Uber Feels Like Magic 00:13:21 Price Is A Feeling 00:16:14 Menu Design Changes Everything 00:18:41 Restaurants Push Wine Without You Noticing 00:21:02 The Peak End Rule Explained 00:22:34 Why Clear Signage Makes Money 00:26:32 One Word Can Raise Prices 00:27:51 Taco Bell's London Mistake 00:31:42 Why Customers Don't Know 00:34:36 Managing Expectations Changes Everything 00:36:37 Is Uber Eats Really Marketing? 00:37:00 Audience Q: Quick Service Hospitality 00:39:59 Bucky's Toilet Business Genius 00:42:00 Audience Q: Measuring What Matters 00:46:31 Disney Would Fix High Speed Rail 00:47:57 Audience Q: Scaling Founder Feeling 00:48:50 Don't Sell To Private Equity 00:52:23 Why Big Companies Kill Ideas 00:53:36 Why Red Bull Shouldn't Work 00:54:52 Farmers Markets Make No Economic Sense 00:55:53 Copying Creates The Opposite Opportunity  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Social Media Genius: The Content Strategy To Make People Pay Attention in 2026 | James Smith, Neutonic

HUNGRY.

Play Episode Listen Later Jun 8, 2026 118:07


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”  In this stripped-back reissue, Dan Pope sits down with the fitness author, entrepreneur and attention obsessive to unpack how James went from selling workouts online to building brands, books, audiences and Neutonic with Chris Williamson.This is a conversation about honest marketing, confidence, creative chaos, personal brand, creator businesses, Prime, Liquid Death, YouTube, doomscrolling, British ambition, American optimism, and why getting attention is now one of the most valuable skills in business.James explains why better products don't always win, why most founders misunderstand social media, why confidence comes after action, and why “all wins feel the same.”Part fitness philosophy, part business masterclass, part brutal reality check for anyone trying to build something people actually care about. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
How to Keep Your Restaurant Rammed for 10+ Years: London's Most Iconic Sri Lankan Restaurant “Hoppers” - Karan Gokani

HUNGRY.

Play Episode Listen Later Jun 1, 2026 105:27


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”  I thought Karan would define success in the usual restaurant terms — reviews, covers, repeat customers. His answer went somewhere way more interesting.In this episode, I sit down with Karan Gokani to talk about how Hoppers became one of London's most iconic restaurants — and how it has stayed busy, relevant, and loved for over a decade in an industry where that feels almost impossible. Karan shares the principles behind that success: make it personal, find your purpose, build a culture of kindness, and create something that makes people feel more than they expected.ON THE MENU:00:00 Intro00:34 Opening Hoppers and refusing to dilute Sri Lankan food02:12 Growing from Soho to Marylebone and King's Cross05:37 The biggest misconception about scaling restaurants06:00 Culture, values, purpose and learning to codify instinct08:15 How Covid changed hospitality teams and restaurant culture09:01 Reading the room and spotting cultural red flags11:58 Karan's first business principle: make it personal15:35 How taking feedback personally improves hospitality20:52 Karan's second principle: find your purpose22:04 Saying yes to everything and discovering the common thread23:03 Why Karan's real purpose is inspiring people24:43 How writing, Instagram and restaurants all connect to purpose28:19 Asking why am I excited?31:15 Beyond Reviews: Karan's deeper definition of success31:52 How Karan thinks differently from other restaurateurs34:03 How to align a team around shared culture35:18 Service versus hospitality36:19 Building a culture of kindness38:59 Karan's definition of culture42:04 What Karan has radically changed his mind on45:35 Self-criticism, reinvention and never stepping in the same river twice49:39 Growing up in Mumbai and how it shaped Karan52:28 Why Karan came to the UK54:45 Cambridge, curiosity and the people who shaped him57:23 First principles thinking and mental models58:18 Applying first principles to Hoppers01:03:15 What problem are we really solving?01:07:55 The marketing levers that fill restaurants01:08:19 Why there is no perfect formula for restaurant success01:08:42 Food as language and the restaurant as conversation01:10:06 The soul of a restaurant and the importance of culture01:12:29 The creative insecurities Karan still wrestles with01:13:15 Competition, purpose and staying true to yourself01:14:32 Food as a gateway into culture01:15:19 Why Indian food is far more diverse than people realise01:17:14 Why South Indian food remains underrated01:18:28 The legacy of the British Indian curry house01:21:46 The anthropology and nostalgia of food01:27:48 Breaking down the dishes at the table01:31:33 Designing the architecture and atmosphere of each Hoppers01:35:45 Cooking as an expression of self01:36:43 The similarities between writing and cooking01:38:24 Why the JKS group has been so important to London restaurants01:40:32 Building the infrastructure behind creative hospitality01:42:27 Karan's favourite books and inspirations01:44:28 Closing thoughts and why there's more to talk about ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Espresso: Will Guidara - Praise Is Affirmation. Criticism Is Investmen

HUNGRY.

Play Episode Listen Later May 29, 2026 7:32


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
London's Most Famous Restaurateur “Maintaining Your Standards Is The Fastest Way to Bankruptcy” - The Wolseley, The Ivy, Le Caprice, Simpson's - Jeremy King

HUNGRY.

Play Episode Listen Later May 25, 2026 135:32


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”  Jeremy King doesn't just talk about restaurants — he talks about change, class, creativity, ego, instinct, death, literature, leadership, and why the best dining rooms become tiny theatres of human behaviour.In this conversation, the legendary restaurateur behind The Ivy, Le Caprice, The Wolseley, Arlington and now Simpson's in the Strand explains why “maintaining standards” is actually the road to bankruptcy, why great restaurants must constantly evolve, and why hospitality is really about love, generosity, observation and care.Jeremy and Dan explore everything from Mick Jagger and Bianca Jagger at Le Caprice, to Lucian Freud, A.A. Gill, Harold Pinter, Graham Norton, Apple, Kodak, IBM, The Beatles, New York brasseries, Parisian cafés, class in Britain, and why every great creative or political movement may have started in a restaurant.  This one is unforgettable.A conversation about restaurants, yes — but really about how to live, lead, notice, change, and leave the world slightly better than you found it.ON THE MENU:00:00:00 Intro00:03:03 Why Restaurants Must Always Change00:05:46 Why Leadership Is A Benign Dictatorship00:07:24 Maintaining Standards Leads To Bankruptcy00:13:47 Why Restaurants Get Defensive00:17:35 Why Enough Is Never Enough00:20:06 Why Altruism Still Matters00:22:13 When Jeremy Refuses A Booking00:26:06 The Silent Couple At Mirabelle00:32:08 Arlington, Soho And Restaurant Design00:35:55 Why Great Restaurants Are Egalitarian00:41:18 Why Money Ruins Taste00:43:49 What Makes The Best Restaurant?00:47:43 Why Restaurants Need Creative People00:49:43 How Le Caprice Changed Service00:55:19 Why Culture Hates Real Change00:59:49 Why Strong Opinions Win01:03:00 How To Prepare For Death01:05:14 Why Jeremy Has Regrets Every Day01:06:16 The Power Of Happy Problems01:08:30 Why Jeremy Finally Wrote A Book01:15:12 Why Restaurant Work Changes Young People01:18:31 How Shyness Became Jeremy's Advantage01:20:17 Can Dogs Sense Us Coming Home?01:24:11 Why We've Lost Our Instinct01:27:14 The Brain's Restaurant Memory Card01:33:09 Why Moneyball Thinking Kills Instinct01:35:12 How Jeremy Feels A Restaurant's Hum01:38:07 Why First Impressions Mislead Us01:41:18 Do All Movements Start In Restaurants?01:44:10 Why Creativity Needs Long Lunches01:48:48 Jeremy's Favourite Books And Writers01:55:31 How Meditation Helped With Lucian Freud01:58:21 How Literature Taught Jeremy Restaurants02:00:01 Jeremy King's Best Life Advice02:03:29 Ruthie Rogers' Eye Contact Lesson02:05:33 Why Questions Beat Statements02:07:33 How Mick Jagger Helped Le Caprice02:11:43 Why Jeremy Prefers Narrowcasting02:13:01 Jeremy King's Rules For Success ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Espresso: Will Guidara - How Any Business Can Apply World Class Hospitality for an INSANE Unfair Advantage

HUNGRY.

Play Episode Listen Later May 21, 2026 7:57


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

The Dept. w/ Omar El-Takrori
Brilliant Marketing Advice For Small Business Owners (ANY Industry) ft. Richfromanywhere | The Dept. #120

The Dept. w/ Omar El-Takrori

Play Episode Listen Later May 20, 2026 124:55


In this episode of The Dept. Omar sits down with RichFromAnywhere for a masterclass on how paid ads are changing, why they're getting easier to use, and how business owners can start using ads, AI, and simple systems to grow with more consistency. They break down what's working with Meta right now, how to think about ads as a business lever instead of something confusing or “salesy,” and why pairing paid traffic with the right content and offer can create far more predictable growth. They also talk about using masterclasses and webinars as repeatable sales assets, how to think about lead magnets, landing pages, retargeting, and follow-up, why one strong in-house operator can now do what used to take a whole marketing team, and what founders need to understand if they want to think more like marketers. The conversation goes deeper into testing, messaging, AI-powered tools, and the mindset shift required to stop overthinking and start running the play. If you've been relying only on organic content, feeling stuck with inconsistent leads, or wanting a simpler way to scale your business online, this is an essential episode.

The Rich Outdoors
Identity, Aspiration, and the Anatomy of an Elk Hunt

The Rich Outdoors

Play Episode Listen Later May 19, 2026 47:42


Man, I don’t know how else to say this — this one got me. I sat down with Christian Zeron, the guy behind the Theo N. Harris Instagram, and what started as a watch-world conversation turned into one of the most honest, wide-open talks about hunting, identity, manhood, and what it means to find something that actually moves you. That’s the kind of episode this is. Christian grew up in New Jersey selling vintage Rolexes in college and built a marketing company around it. He’s sharp, he’s articulate, and — up until about six months ago — he had zero connection to the hunting world. Then a client invited him on a hunt in Kentucky and, well, here we are. He killed his first turkey this spring, he’s already got hog hunts lined up in Texas and a dove trip to Argentina on the books, and the guy is all in. Completely, unapologetically, joyfully all in. What I love about Christian is that he brings this fresh set of eyes to our world. He’s not pretending to be someone he’s not. He’s a Ralph Lauren, vintage shotgun, lever-action rifle kind of guy who gets genuinely emotional talking about his late grandfather while butchering his first bird. That’s real. That’s the stuff hunting is actually made of, and it’s the stuff that’s really hard to explain to people who haven’t lived it. We go deep on the watch world and what Rolex figured out about aspiration and identity that most brands never do. We talk camo as identity, Sitka vs. First Lite, Yeti coolers, LVMH, Omega, Casio — and somehow it all connects back to hunting, brand building, and what it means to be a man who collects experiences instead of just stuff. Plus, we dig into what I’m trying to build with Bridger Watch and Christian gives me some real, unfiltered marketing advice on how to position it against Garmin and Apple. This is the kind of conversation that makes you want to call your old man, fire up a steak, and go outside. Strap in. Episode Sponsors onX Hunt If you’re serious about hunting out west, onX isn’t optional — it’s foundational. We’re talking land ownership, access layers, terrain intel, and a full suite of tools built for every phase of the hunt: planning, preparation, and execution. The difference onX makes is simple. It’s confidence. Confidence that you’re in the right spot. Confidence that you’re legal. Confidence that you can find your way back to the truck when the day goes long and the country gets weird. Download the onX Hunt app and become an Elite member today. Use code TRO for 20% off your membership. Website: onxmaps.com Bridger Watch I set out to build a better smartwatch for the hunting community — plain and simple. I was frustrated. I kept pulling my phone out 100 times a day to check onX in the field and thought, why can’t we just have the map on our wrist? So we went down the rabbit hole and built what I genuinely believe is the best smartwatch ever made for hunters. If you’re a watch guy and a hunter, this was built for you. Use code TRO at checkout. Website: bridgerwatch.com Timestamp Chapters 0:00  —  Intro & Sponsor — onX Hunt 1:45  —  Sponsor — Bridger Watch 3:00  —  Welcome Christian Zeron | Who Is This Guy? 5:30  —  From Jersey to the Deer Woods — How a Watch Guy Found Hunting 9:00  —  Building a Marketing Company on the Back of Rolex 12:30  —  Christian’s First Turkey: Buck Fever, Clown Makeup, and Grandfather Moments 17:00  —  Why Hunting Hits Different — The Emotional Depth Non-Hunters Don’t Understand 20:30  —  Serving Elk Steak & The Pride of the Harvest 23:00  —  Where Does Christian’s Hunting Journey Go From Here? Argentina, Texas, Bear Hunts 26:30  —  Identity in the Hunting World — Camo Brands, Sitka, First Lite & the Yeti Effect 30:00  —  Decor, Taxidermy, and Why Rural Men Are More Aesthetic Than Manhattan Bankers 33:30  —  The Smartwatch Debate — Where Does a Luxury Watch Guy Land on Wearables? 37:00  —  Marketing Advice for Bridger Watch — What Rolex Got Right & What We Should Learn 40:30  —  The Watch World Deep Dive — Omega, Tag Heuer, LVMH, Casio & Vintage Markets 44:00  —  Lever Guns, Grandfather’s .35 Remington, and Planning Future Hunts 46:00  —  Wrap Up — Follow Christian & Final Thoughts 3 Key Takeaways 1. Hunting Connects You to Something Bigger Than the Kill Christian’s story about his late grandfather flooding back while he was butchering his first turkey is one of the most honest descriptions of why hunters hunt that I’ve heard in a long time. The harvest, the meat, the field dressing — it all becomes this vessel for memory and emotion and people you’ve lost. And it’s something you genuinely cannot explain to someone who hasn’t felt it. If you’ve ever felt your dad or your grandfather or someone you loved in a duck blind or a wall tent, you know exactly what Christian is talking about. That feeling doesn’t go away. It doesn’t get old. That’s why we keep going back. 2. Identity Is at the Core of Every Purchase Decision — Hunting Included Christian has been living inside luxury brand psychology for over a decade, and watching him apply that lens to the hunting world is genuinely eye-opening. Whether it’s Sitka gear, a Yeti cooler, or a vintage duck camo jacket — we are all making identity statements with every piece of kit we buy. And what’s fascinating is that hunters, who largely pride themselves on being no-nonsense, practical people, are actually some of the most identity-driven consumers out there. The trophy room, the curated camp setup, the brand of camo you wear — it all means something. Knowing that isn’t a bad thing. It’s human nature. 3. Lead With the Tool — Let the Lifestyle Follow Christian’s marketing insight for Bridger Watch — and honestly for any product in the outdoor space — is worth writing down. The temptation is to lead with the vibe, the lifestyle, the beautiful photos. But for a product that has genuine technical superiority in a specific use case, the smarter play is to lead with education and product proof first, and let the lifestyle layer build behind it. Rolex works because it’s 90% signal and 10% tool. A hunting watch should be the opposite: 90% tool, 10% signal. Prove what the product does for real people doing real things, and the identity follows naturally.

The Friendly Podcast Guide
Podcast Marketing Advice I'd Give My Past Self

The Friendly Podcast Guide

Play Episode Listen Later May 19, 2026 5:45


If I could sit down with my just-starting-out podcast self, this is exactly what I'd tell her. In this solo episode, I'm sharing the four podcast marketing strategies I wish someone had handed me on day one…from building an email list before your first episode drops to ditching Instagram if it just isn't your thing.Hey, I'm Andi Smiley, podcast coach for women and host of Friendly Podcast Guide. I've been podcasting for nearly five years (wild, right?!) and I'm here to help you grow your podcast audience in a way that actually feels good and fits your real life. I share the podcast tips for women that I wish I'd had from the very beginning.Topics Discussed in This EpisodeWhy starting your email list before your first episode is a total game-changerHow email marketing has become the most effective way I sell my offersWhy Pinterest is one of the best sustainable podcasting strategies for long-term growthThe power of showing up at podcast conferences and in-person networking eventsWhy Instagram might not be the right fit for every podcasterHow I discovered that Threads and Pinterest work so much better for meKey TakeawaysStart your email list immediately, even if you only have three subscribers when you hit send on that first email. Email marketing is one of the most powerful ways to grow a podcast audience and sell your offers.Get on Pinterest as soon as you have content, Pinterest content has a much longer lifespan than any other social platform, and starting early means more content out there working for you around the clock.Go to podcast conferences and networking events, the connections you make in person are priceless, and they can seriously level up both your podcast and your mindset.Don't just use Instagram because you think you're supposed to, figure out where your people actually are and show up there instead. For me, that's Pinterest and Threads.Timestamps(00:00) Welcome(00:37) Tip 1: Start your email list before your first episode(01:20) Tip 2: Start using Pinterest as soon as you have content(02:16) Tip 3: Go to podcast conferences and networking events(03:53) Tip 4: Don't default to Instagram if it's not your fitLinks & ResourcesEpisode on growing your email list with Kylee ChandlerEpisode all about why Pinterest is amazing for podcastersConnect with Andi on ThreadsConnect with Andi on Pinterest

HUNGRY.
19 Life-Changing Marketing Lessons from The World's No.1 Restaurant - Will Guidara, Unreasonable Hospitality

HUNGRY.

Play Episode Listen Later May 18, 2026 158:38


  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST” here”  "Hospitality happens for people, not to them." In this masterclass of an episode, Unreasonable Hospitality author Will Guidara sits down with Dan Pope on the Hungry podcast to unpack the magic behind Eleven Madison Park's meteoric rise to the best restaurant in the world. From leaving a full bottle of cognac with the bill, to systemizing serendipity with Tiffany & Co. engagement flutes, Will explains why true excellence requires a healthy dose of unreasonableness. They dive into the tension between perfection and human connection, the power of a 'Red Team' in creative brainstorming, and how to apply Michelin-star hospitality to any industry—even a UPS store.ON THE MENU:00:00:00 Intro00:01:01 Excellence vs. Hospitality00:03:49 The Fueling Power of Praise & Criticism00:13:20 Redefining Hospitality in Any Industry00:18:18 Creativity: Inviting People Into Your Imagination00:22:11 The UPS Store & Chewy: Systemizing Magic00:35:45 The Cognac Check Drop at Eleven Madison Park00:44:10 Scheduling Creativity & Collaboration00:49:07 Moving to Nashville & Embracing Messiness00:58:27 Reading the Room: One Size Fits One01:06:48 Systemized Magic: The Tiffany Engagement Flutes01:08:32 The Miles Davis Approach to Restaurants01:18:13 The NoMad Chicken & The Red Team01:28:59 Customer Recovery as Your Best Marketing01:32:36 Seth Godin's Girl Scout Cookie Advice01:35:35 Danny Meyer & The Power of Language01:46:34 Do Not Ruin a Story With the Facts01:53:08 The Art of Gathering & Designing Events02:00:11 Savannah Bananas: Changing the Rules02:11:03 The Peak-End Rule & Letting Go of Control02:22:35 Confidence, Ego, & Meeting Your Heroes02:30:49 AI in Hospitality: Copilot, Not Autopilot ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Espresso - Rory Sutherland - How Restaurants Can Better Use Space to Make PROFIT!!!!

HUNGRY.

Play Episode Listen Later May 14, 2026 5:06


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
The Brand Strategy Experts: Why Marketing Is Broken & What Actually Works in 2026 - DASH Water, BOTIVO, All Things Butter, The Pickle House Founders

HUNGRY.

Play Episode Listen Later May 11, 2026 100:54


A rare behind-the-scenes roundtable with four of the UK's most exciting challenger brand founders — Toby Hopkinson of All Things Butter, Jack Scott of DASH Water, Imme Ermgassen of Botivo, and Florence Cherruault of The Pickle House — filmed live at Strakers.Dan digs into the messy, brilliant reality of building modern food and drink brands: when to stay focused, when to diversify, how to win retail listings, why hospitality can build cultural credibility, and what happens when your “side idea” suddenly becomes 70% of the business.From cottage cheese and pickle juice to Victoria Beckham, Ottolenghi, Coco de Mer, Waitrose, United Airlines, New York launches, supermarket mistakes, brand copycats, and the power of packaging — this is a sharp, funny, honest conversation about growth, taste, culture, and the brutal lessons founders only learn by getting things wrong.ON THE MENU:• Cottage cheese becoming 70% of All Things Butter• DASH's failed mixer launch• Pickle House's move from cocktails to wellness• Pickle juice for muscle cramps• Botivo's collaborations with Ottolenghi and Coco de Mer• Fashion, food, drink, and culture-led brand building• Victoria Beckham drinking DASH• Using restaurants to build product credibility• Hospitality vs grocery retail• Launching into Waitrose• Why premium venues create brand halo• Taste as the real reason people repurchase• Product iteration vs marketing spend• “Cost of goods is marketing”• Polarising products and passionate fans• One-star reviews and super-tasters• Hiring senior leaders• Difficult conversations with retailers and manufacturers• When manufacturers copy your product• Why brand is a moat• Packaging, texture, and supermarket shelf appeal• Creating ritual in non-alcoholic drinks• Functional drinks, CBD, THC, caffeine, and nootropics• Saying no to shiny opportunities• International expansion mistakes• Launching in the US• Tariffs, middlemen, and legal risk in America• United Airlines as a major Pickle House opportunity• Scaling back international markets• Why some brands travel better than others ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

So you need a video
Make it clear or don't make it

So you need a video

Play Episode Listen Later May 4, 2026 5:44


Most marketers think they have a creative problem. They don't. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why confusing ads fail… and why clarity isn't something you can fix in post - it has to be baked in from the very beginning. If your audience is only giving you half their attention (and they are), your job isn't to be clever. It's to be understood. Clear visuals. Clear concepts. Clear dialogue. Or don't bother.

HUNGRY.
The £100,000-a-Week Restaurant Built From the Ingredient Every Chef Throws Away

HUNGRY.

Play Episode Listen Later May 4, 2026 111:09


Building a great restaurant starts with something unexpected: chaosControlle  chaos. This week on Hungry Phil and Abs of Poor Boys talk high-energy design, bold menu choices, and how creating a memorable, slightly disorienting experience gets people talking—and coming back.They share how they turned unconventional ideas into a powerful brand, including how they used an ingredient chefs have been throwing away to create something customers couldn't get enough of. The conversation dives into how restaurant design, atmosphere, and product thinking act as secret weapons in modern hospitality—and why leaning into what makes you different can drive real success. A must-listen for anyone looking to build a restaurant people can't stop talking about.ON THE MENU:Building Poor Boys from chaos to cult statusTurning waste ingredients into restaurant goldWhy consistency beats chasing food trendsPremium ingredients without shouting about themHow Southern hospitality shapes the customer experienceThe business case for hand-cut chips and fresh foodUsing delivery as a growth and discovery toolPackaging, plates, and the psychology of leftoversMenu design, service systems, and customer trustStaying resilient through pressure, setbacks, and personal challenges ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Inside Independent Publishing (with IBPA)
An Insider's Guide to Selling Your Books to Schools and Educators

Inside Independent Publishing (with IBPA)

Play Episode Listen Later Apr 30, 2026 36:18


Breaking into the education market can transform your publishing business—but many independent publishers and author-publishers don't know where to start. On today's episode of “Inside Independent Publishing (with IBPA),” Teacher Created Materials Publisher, Trade Division Kyra Ostendorf pulls back the curtain on how books actually get into schools and classrooms, revealing the strategies, positioning, and industry know-how to turn your titles into trusted classroom resources. If you're ready to unlock a powerful new revenue stream and get your books directly into the hands of students, this episode shows you how. PARTICIPANTS  Kyra Ostendorf is Publisher, Trade Division at Teacher Created Materials, where she leads Free Spirit Publishing, Shell Education, and Curiosity Unlocked Books. With leadership experience spanning educational publishing, curriculum development, and early childhood education, she previously served as Vice President of Education at Kaplan Early Learning Company and as Acquiring Editor at Redleaf Press, where she helped grow the publishing portfolio by more than 200 titles. Kyra holds an M.Ed. in Early Childhood Education from the University of Minnesota and a B.A. from Macalester College. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Learn more about Teacher Created Materials at https://www.teachercreatedmaterials.com/ Follow Teacher Created Materials on: Facebook - https://www.facebook.com/tcmpub LinkedIn - https://www.linkedin.com/company/tcmpub/ Instagram - https://www.instagram.com/tcmpub/ X - https://x.com/tcmpub This episode is presented by Marquis. Learn more at https://www.ibpa-online.org/page/marquis

HUNGRY.
Espresso: Rory Sutherland & The Devonshire Founder... How To Nail Influencer Marketing

HUNGRY.

Play Episode Listen Later Apr 30, 2026 5:50


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
How London's Most Famous Thai Restaurant Made Customers Addicted - Lukie Farrell, Speedboat

HUNGRY.

Play Episode Listen Later Apr 27, 2026 92:47


Your Restaurant should slightly confuse people when they walk in. Yes you heard that right. According to Lukie Farrell (Speedboat), that tension—between chaos and clarity—is exactly what makes a place unforgettable.In this episode, Lukie breaks down how he built one of London's most talked-about Thai restaurants by embracing controlled chaos, bold design, and just the right amount of confusion. From smuggling authentic Thai ingredients to refusing Western shortcuts, he explains why authenticity became his biggest advantage.We dive into the psychology behind restaurant design, the MAYA principle (most advanced yet acceptable), and how Speedboat creates a high-energy, multi-sensory experience people can't stop talking about. Lukie also reveals why the best kitchens reject the “rockstar chef” ego, how team creativity actually works, and what most people get completely wrong about Thai food.Plus: the real story behind “British Thai,” Chinatown London, and how global restaurant hits are built without losing cultural integrity.If you want to design a restaurant people obsess over—this is the playbook. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence

HUNGRY.

Play Episode Listen Later Apr 20, 2026 118:29


Once you hear this, you'll never walk down a supermarket aisle the same way again.  A sensory scientist walks into a supermarket… and suddenly nothing you buy is accidental.  In this episode, Charles Spence breaks down how evolution, psychology, and a bit of brand mischief shape everything from what we crave to what we click “add to basket” on. From the savannah to the supermarket, your brain is still wired to hunt for energy-dense food — and brands are quietly exploiting that wiring with color, sound, texture, and even the weight of your cutlery.Expect mind-bending insights: why red means sweet (and blue used to mean danger), how a pink box can kill a product, why your brain processes food in a split second, and how something as simple as music can literally change how things taste. There's even a deep dive into “sonic seasoning,” where soundtracks can make food sweeter, saltier, or more intense.We get into the hidden levers of great branding — from Apérol's unmistakable orange glow to Coca-Cola's packaging illusions — and why the best brands aren't just tasted, they're felt. Plus: the science behind nostalgia, why Christmas songs hit like emotional freight trains, and how restaurants can learn from cinema to create unforgettable experiences.This is a masterclass in how humans actually perceive the world — and how the smartest brands design for it. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Espresso - Sir John Hegarty Breaks Down His Best Work of All Time

HUNGRY.

Play Episode Listen Later Apr 16, 2026 7:08


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Ravneet Gill: How To Successfully Open a Restaurant in 2026, Kitchen Bullying, David Blaine PR Stunts, Loving Horrific Customer Complaints

HUNGRY.

Play Episode Listen Later Apr 13, 2026 98:29


Welcome to the chaotic, beautiful, and brutally honest world of Ravneet Gill. In this episode, the acclaimed chef and Junior Bake Off judge peels back the curtain on the grueling realities of hospitality. Ravneet opens up about the messy middle of launching her hit London restaurant, Gina, navigating the dual guilt of motherhood and entrepreneurship, and learning to let go of perfectionism. She also shares hilarious anecdotes about accidentally convincing the internet David Blaine was moving into her restaurant and reflects on how getting fired from her dream job paved the way for her ultimate success. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
How Purdy & Figg Made £1 Million D2C in One Day by Ignoring Marketing

HUNGRY.

Play Episode Listen Later Apr 6, 2026 108:38


Dan Pope sits down with Jack Rubin, co-founder and CEO of Purdy & Figg — a cleaning brand that somehow turned selling countertop spray into one of the fastest-growing consumer businesses in the UK.Jack explains how a company that started with almost no marketing orthodoxy managed to rocket toward £100M scale by focusing on something surprisingly unglamorous: customer acquisition, ruthless simplicity, and relentless testing. Thousands of creatives, endless A/B tests, and years of building a loyal customer base all culminated in moments where a single campaign could generate a million pounds in a day.Along the way, Jack reveals why he barely thinks about “brand” in the way most marketers obsess over it, and why instincts, judgment, and rational thinking matter more than frameworks. That's where the conversation drifts into bigger territory — from Sun Tzu-style strategic thinking to Jeff Bezos and the idea that great founders make unusually good decisions under uncertainty.But this isn't a polished startup fairy tale. Jack also talks about the chaos behind hyper-growth: demand planning nightmares, operational fires, factories on the brink, and the uncomfortable truth that scaling a physical product business is mostly logistics, not glamour.The result is a conversation about business that feels more like philosophy — why simplicity wins, why complexity kills companies, and how a seemingly boring product can become a £100M brand. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Espresso - Rory Sutherland - How to Create a Massive Brand-quake for Your Restuarant

HUNGRY.

Play Episode Listen Later Apr 2, 2026 4:26


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Brandfetti
This is The Worst Marketing Advice (But It's Everywhere)

Brandfetti

Play Episode Listen Later Mar 31, 2026 9:58


I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited. Join me here, tickets are $0: wordfettigroup.com/contentmasterclass  Come say hey on Instagram: @anitasiek @wordfetti

HUNGRY.
Adam Handling - Losing Everything, Making £148k a Day, Winning Great British Menu and 2 Michelin

HUNGRY.

Play Episode Listen Later Mar 30, 2026 140:35


Ever wondered what it takes to build a £10M restaurant empire? Chef Adam Handling joins Dan Pope to unpack the brutal realities of building a £10M restaurant empire. From nearly losing his parents' house during COVID-19 to making £148,000 on Valentine's Day via home deliveries, Adam's journey is a masterclass in resilience. We dive deep into his Chanel vs. Hermes philosophy on brand building, why his team researches guests online for the ultimate dining experience, and his bold mission to redefine British cuisine. If you want to know what it really takes to chase two Michelin stars while dodging every missile on planet earth, this is a must-listen.#AdamHandling #Hospitality #BusinessGrowth #DanPopeON THE MENU:00:00 Intro01:05 Surviving the Restaurant Business03:16 The Cayman Islands Restaurant Disaster10:16 How COVID Almost Destroyed Everything15:02 Risking His Parents' House to Survive17:59 The Power of Positive Leadership25:00 Turning Down £100k to Protect the Brand27:14 From Rebellious Kid to Gleneagles Chef34:36 Building an Unbreakable Core Team43:00 Brand Identity: Frog & Ugly Butterfly55:14 The Secret to Ultimate Guest Experience01:10:02 Making £10M & Reinvesting Profits01:17:21 Launching a Secret Caviar Brand01:19:33 Chasing Two Michelin Stars01:24:31 Inside Adam's Intense Daily Routine01:31:13 Personal Struggles & Cancel Culture01:38:03 Redefining British Cuisine02:14:37 Dealing with Haters & Misconceptions ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Inside Independent Publishing (with IBPA)
From Local to Global: How Independent Publishers Land International Rights Deals| IBPA Podcast

Inside Independent Publishing (with IBPA)

Play Episode Listen Later Mar 26, 2026 38:56


Want to take your books beyond the U.S. and into global markets—but not sure where to start?  In this episode, Gryphon Publishing Consulting Owner Mary Jo Courchesne breaks down the entire process of selling international rights, so independent publishers can turn their books into opportunities around the world. You'll learn: how to determine whether your title is a good fit for international markets how to research genre trends in other countries how to connect with international publishers how major rights marketplaces like the Frankfurt Book Fair, London Book Fair, and more help publishers land deals and so much more! If you want to expand your book's reach—and revenue—beyond your home market, this conversation gives you a clear, practical roadmap for getting your books into readers' hands across the globe. This episode is presented by MetaComet Systems. Learn more at https://metacomet.com/?utm_source=ibpa&utm_medium=podcast&utm_campaign=2026 PARTICIPANTS Mary Jo (“MJ”) Courchesne is the founder of Gryphon Publishing Consulting, a permissions and licensing company serving independent publishers. She currently serves on the board of directors for the Independent Book Publishers Association (IBPA), is a member of the Rights Committee of the Book Industry Study Group (BISG), the American Book Producers Association, and the Copyright Alliance. She also serves as secretary on the board of directors for The Big Easy in Buffalo. She resides in Buffalo, NY. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Learn more about IBPA Publishing University here: https://www.publishinguniversity.org/ Sell more books to the international market with IBPA's Frankfurt Book Fair and DropCap book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooks Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Check out Gryphon Publishing Consulting here: www.gryphonpublishing.co

HUNGRY.
Dropped By Arsenal at 15, Stoicism & Manifestation, Exiting The Tumeric Co. - Thomas "Hal" Robson-Kanu

HUNGRY.

Play Episode Listen Later Mar 23, 2026 63:33


Former professional footballer Hal Robson-Kanu discusses how adversity shaped both his football career and his business philosophy. Reflecting on being released by Arsenal F.C. at 15 and suffering serious ACL injuries, he explains that real resilience comes not from eliminating doubt but learning to live with uncertainty and continue acting despite it. He argues adversity is essential for development, because only through facing difficulty do people discover their capacity to persevere.Robson-Kanu connects these lessons to entrepreneurship with The Turmeric Co.. The company's “north star,” he says, is creating genuine “life transformations” through clinically backed products rather than typical consumer brands that prioritize marketing over product efficacy.He also reflects on elite sport, emphasizing that high performance is less about motivational speeches and more about obsessive attention to fundamentals—training routines, discipline, and preparation over long periods. Success, whether in football or business, comes from consistent intent, clear direction, and aligning the energy of a team toward a shared objective.Ultimately, his core belief is that “all is mind”: mindset shapes performance, opportunity, and outcomes in sport, business, and life. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Ivan Ramen: New York's Best Ramen Restaurant, Conquering Tokyo, Heartbreak, Japanese Literature & Art

HUNGRY.

Play Episode Listen Later Mar 16, 2026 99:30


Ivan Orkin is one of the most unlikely success stories in the world of food.A Jewish kid from New York moves to Tokyo, opens a tiny ramen shop in the suburbs, and somehow ends up becoming one of the most respected ramen chefs in Japan — a country famously protective of its culinary traditions.In this conversation, Dan sits down with the founder of Ivan Ramen to unpack how that happened.Ivan talks about teaching himself ramen, opening his first shop in Japan with barely any money, and the moment a single influential ramen critic changed the trajectory of his business overnight. He explains why ramen is one of the most creative foods in Japanese cuisine, why “authentic” is often the wrong word to use, and how breaking rules is sometimes the only way to find your voice.Along the way they dive into the realities of running restaurants across different cities — from Tokyo to New York to Las Vegas — the difference between destination dining and foot-traffic restaurants, and the constant tension between creativity and the brutal economics of hospitality.It's a conversation about stubbornness, identity, and what it really takes to build something original in a culture that isn't your own.ON THE MENU:00:00:00 Intro00:02:08 Japanese Literature and Murakami00:04:23 Why Ivan Studied Japanese at University00:11:05 The Genesis of Ivan Ramen - $60k to get started00:12:26 Foreigner in Japan's Ramen Scene00:14:02 Fixing the Hospitality Problem in Ramen Shops (Lessons form Lutece)00:25:33 What makes a good Ramen?00:36:12 Taking Advantage of the Gaijin Card00:40:05 How Tokyo Became an International Food City00:40:12 Pizza & Wine - Tokyo Rivals the Best of the World00:41:11 Ivan's Favorite NYC Pizza Spots00:44:06 Why the Pizza Scene Exploded in New York00:47:50 Why Ivan Doesn't Fear Recipe Copying00:51:02 Ray Kroc and No-Nonsense Business Advice01:01:52 How the USA is Killing its Small Businesses01:06:08 What Most Restaurant Business Plans Miss01:07:08 Why "Authentic" is a Terrible Word01:07:52 The Moment Ivan Decided He Could Go For It01:12:21 The Best Sandwiches in NYC01:15:47 Ivan on London's Food Scene01:17:16 Ivan on British Tea (PG Tips vs Fancy Tea) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Sat Bains - Surviving a Deadly Heart Attack, Banning Caviar & Truffle, Winning 2 Michelin Stars, The Behavioural Science Wine List that Makes £1000's

HUNGRY.

Play Episode Listen Later Mar 9, 2026 149:40


A masterclass in the nuts and bolts of running a world-class restaurant.In this episode, Dan sits down with one of Britain's most uncompromising chefs to talk about building a two-Michelin-star restaurant in the least glamorous location imaginable — a strange little oasis tucked under a Nottingham flyover, surrounded by graffiti, traffic, and the occasional burning car.But that's exactly the point.Sat explains why great restaurants aren't just about food — they're about theatre, emotion, risk, and creating something so memorable that people will travel across the world to experience it. From the philosophy behind Restaurant Sat Bains to the psychology of hospitality, the conversation dives into why authenticity beats polish, why imperfection can be powerful, and why chasing Michelin stars is often the least interesting part of running a restaurant.Along the way they explore Sat's unconventional ideas — like the now-famous “Sat's Gamble” wine lottery — the realities of attracting true travelling food lovers, and what it actually takes to build a restaurant that people obsess over.This is a conversation about vision, stubbornness, and why sometimes the best restaurants in the world are built in the most unlikely places.00:00 Gastronomic Narnia00:03:30 Why Every Detail Matters in Fine Dining00:07:00 The Secret Behind the Perfect Plated Dish00:10:00 Teaching Knowledge After 30 Years in Kitchens00:15:00 Building a Two-Star Restaurant Under a Flyover00:19:00 Food Should Reveal the Chef's Identity00:50:00 Why Freedom Beats Mentors in Creativity01:03:00 Lessons From Growing Up in a Shop01:07:30 Creativity Means Nothing Without Business01:17:00 The £50 Two-Michelin-Star Breakfast Idea01:42:00 Why Honesty Beats Perfect Social Media01:43:00 Sat's Gamble Wine Lottery Explained02:05:00 Turning Art Into Michelin-Star Dishes02:10:00 How Creative Ideas Become Real Plates  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
How I Built the UK's First Indian Street Food Chain (it was easier than you think) - Nisha Katona, Mowgli

HUNGRY.

Play Episode Listen Later Mar 2, 2026 92:36


From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain. Nisha breaks down why Mowgli was never meant to be a “curry house,” why Hindu home cooking avoids garlic and onion at lunch, and how sitting outside Greggs watching men in high-vis jackets shaped her pricing strategy.We talk about scale, magic, heart, delivery, Empire, authenticity, Nando's, Greggs, and why growth should never be something you're ashamed of.This is a masterclass in building a restaurant brand with soul — and keeping that soul intact across 27 sites.If you care about food, cities, entrepreneurship, culture — or how to turn anxiety into momentum — this one's special.ON THE MENU:00:00 Intro00:54 Is Nisha a Workaholic?02:54 Does Scale Kill Magic in Restaurants?03:13 Treating Every Restaurant Like Your Child04:26 Why She Decorated Mowgli to Fail07:29 The First National Indian Street Food Chain08:44 Curry House vs Authentic Indian Home Cooking11:54 The Four Pillars of Building a Restaurant Brand25:47 Researching Demand Before Opening a Restaurant26:33 Pricing for Men in High-Vis Jackets27:14 Chicken Tikka Masala & Britain's National Dish32:27 Why Mowgli Finally Launched Delivery35:28 Temple Daal: Authentic Indian Home Food41:40 Why Scale Doesn't Kill Magic43:18 Why She Backed Uber Eats in the North44:46 Why Restaurant & Delivery Can Coexist45:51 Restaurants Are Like Cinema for Your Tastebuds59:45 Immigrant Parents, £2 in Their Pocket01:00:50 Growing Up With Racism in 1960s Britain01:27:00 Why She Refuses to Overbuild01:30:48 The £35k vs £285k London Rent Decision

Inside Independent Publishing (with IBPA)
Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers

Inside Independent Publishing (with IBPA)

Play Episode Listen Later Feb 26, 2026 48:12


In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher's brand, build lasting reader relationships, and open doors to new opportunities.  In this episode of “Inside Independent Publishing (with IBPA),” W. Brand Publishing Founder JuLee Brand will dive into practical, real-world advice for independent publishers who want to turn live events into powerful marketing and sales engines.  Topics Include:   what materials you need to bring   smart logistical planning that keeps your event running smoothly  proven strategies for promoting your appearance and drawing a crowd  and more!  If you're ready to boost book sales and expand your publishing company's visibility, this conversation is for you. PARTICIPANTS JuLee Brand is a graphic designer, art director, publisher, and storyteller with over 30 years of experience across music, television, and publishing. Founder of W. Brand Publishing and StorySessions™, she specializes in helping authors uncover clarity, meaning, and connection through guided conversation. Her work is rooted in a simple belief: words—and how they're presented—matter. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Check out JuLee Brand's books at https://www.wbrandpub.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Instagram - https://www.instagram.com/ibpalovesindies/ LinkedIn: https://www.linkedin.com/company/independent-book-publishers-association Follow W. Brand Publishing on: Facebook & Instagram: @wbrandpub Today's episode is presented by Gatekeeper Press — where authors are family. Gatekeeper Press empowers indie authors with expert publishing, editing, and global distribution services—providing full, white-glove concierge support every step of the way.  Retain 100% of your rights, royalties, and creative control at gatekeeperpress.com.

HUNGRY.
14 Guerrilla Marketing & Storytelling Strategies To Go Viral  for FREE - SULT founders

HUNGRY.

Play Episode Listen Later Feb 23, 2026 123:00


This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market.We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber's Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything.If you're building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths.This isn't just about electrolytes.It's about status, culture, identity — and making something people feel part of.===========ON THE MENU===========The Wellness Culture BacklashMaking Electrolytes SexyConsistency vs Quality on SocialSocial Media Is Your CVWhat Is “Unhinged Luxury”?Unpredictability Creates ObsessionThe £15K Acoustics LessonThe Iceberg of Content CreationWhy We Can't Crack YouTubeFrom Empty Restaurant to Michelin HookThe Hardest Thing: Having a Point of ViewWhy Status Beats Shelf SpaceDo You Fit at Vivienne Westwood or F1?Why Rhode (Hailey Bieber) WinsBusiness Is Just X to YMake Brands Simple AgainThe 3-Second Attention EconomyIgnore Traditional Marketing Rules00:00 Intro00:01 Milly's Eating Disorder & Recovery00:05 Toxic Wellness & Running Culture00:09 SULT's "Not That Deep" Philosophy00:14 Netflix-ification of Brand Building00:19 Ignoring Experts & Taking Risks00:24 "Unhinged Luxury" & Storytelling00:30 Scaling in Public vs Building in Public00:34 The Whiteboard Content Strategy00:42 How to Write Viral Hooks00:46 Organic Growth vs Paid Ads00:56 The Brooklyn Beckham Story01:00 Choosing Brand Colors & Standing Out01:06 Why They Ignore Business Advice01:08 The Power of Anti-Selling01:13 Building a Tribe & Status01:15 Learning from Rhode & Anti-Trends01:17 Dealing with Copycats01:20 Embracing Chaos in Business01:22 Co-Founder Dynamics & Conflict01:28 The Simon Squibb Story01:33 Simplifying Business & Branding01:37 How the Co-Founders Met01:39 Why Launch an Electrolyte Brand?01:45 The 4 Pillars of Marketing01:53 Launching in Boots & Retail Strategy01:58 Financial Transparency & Investors  

HUNGRY.
Espresso: Tony's Chocolonely's Global Marketing Strategy in 16 Minutes

HUNGRY.

Play Episode Listen Later Feb 19, 2026 16:42


Most companies bet everything on one big launch.Doug Lamont thinks that's how you kill growth.In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:- test cheaply- back winners late- kill losers fastand never rely on a single “big idea” to carry the businessFrom product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.===============

HUNGRY.
The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio

HUNGRY.

Play Episode Listen Later Feb 16, 2026 120:57


"Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episode is a masterclass in building brands that actually matter.  

HUNGRY.
Espresso: Sir John Hegarty - What Is The Definition of Creativity?

HUNGRY.

Play Episode Listen Later Feb 12, 2026 8:32


 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

HUNGRY.
Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi

HUNGRY.

Play Episode Listen Later Feb 9, 2026 121:09


This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.It's what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel's, Soho House & CoON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel's, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill's listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it's a gateway forward.Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/ This episode originally aired in June, 2023.

Kingdom Marketing Secrets
Episode 536: Why Most Marketing Advice Creates Burnout (And What to Do Instead)

Kingdom Marketing Secrets

Play Episode Listen Later Feb 4, 2026 32:02


The BoldBrush Podcast
165 Cindy Baron — Art is the Best Medicine

The BoldBrush Podcast

Play Episode Listen Later Jan 21, 2026 79:06 Transcription Available


Join our next BoldBrush LIVE! Webinar by signing up here:register.boldbrush.com/live-guestLearn the magic of marketing  with us here at BoldBrush!boldbrushshow.comGet over 50% off your first year on your artist website with FASO:FASO.com/podcast---For today's episode, we sat down with Cindy Baron, a Rhode Island-based painter, with mastery in both watercolor and oil paints in her gorgeous landscape art. Cindy shares how she identifies first as a mother and grandmother, and then as an artist. She emphasizes that passion and continual growth are the foundations of her creative life. She explains her methodical, problem-solving approach to painting, how she embraces mistakes as essential teachers, and even uses dancing and exercise in front of her works to resolve artistic decisions. Cindy reveals deeply personal health struggles, and describes how her easel, brushes, and paints became the lifeline that carried her through pain, and how for her "art is best medicine". On the professional side, Cindy offers business and marketing advice for artists—staying professional online, regularly creating new work, building relationships with galleries, and using shows, magazines, and social media strategically. She closes by urging aspiring artists not to procrastinate, to “just do it” despite fear of failure, and mentions her upcoming solo show, workshops, travels, and that her in-progress book, The Guilt Box, will further share her story.Cindy's FASO site:cindybaron.comCindy's Social Media:facebook.com/cindy.baron.5instagram.com/cindybaronart/

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==> Stop Taking Terrible Marketing Advice

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Play Episode Listen Later Jan 5, 2026 10:21 Transcription Available


New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you back to work with a much saner playbook.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:16) Jay rants about how every marketer suddenly becomes a futurist in January and why most of that big-brain advice is "epic toilet paper, garbage, trash."(02:46) Daniel rips apart the idea that you need to be on every social platform and explains why being A-plus on one channel beats being C-minus everywhere.(03:38) Jay goes off on the classic "I wouldn't click that" feedback and lays out why you are not your audience and testing culture has to beat personal opinion.(04:34) Daniel demolishes the obsession with perfect content, arguing you should ship above-average ideas and obsess over distribution and formatting instead.(05:38) Jay calls rigid content calendars a waste of time and shows how the best performing posts are usually the unplanned ones that move at the speed of culture, Gap hoodie and all.(06:40) Daniel and Jay tag team the AI panic, insisting it will replace lazy, task-only work long before it replaces real marketers with taste, strategy, and curiosity.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

The Marketing Millennials
The Marketing Advice You Should Ignore Immediately | Bathroom Break #89

The Marketing Millennials

Play Episode Listen Later Jan 5, 2026 12:06


Every January, marketing advice explodes…and most of it isn't great. Jay and Daniel rip through the most common pieces of marketing advice that sound smart but quietly hold teams back. From the pressure to be on every social platform to the dangerous mindset of “I wouldn't click that,” they explain why opinions, over-planning, and fake best practices kill real performance. They talk about why you are not your audience, why testing always beats internal opinions, how content calendars can slow you down, and why distribution now matters more than creation.  They also unpack the biggest myth around AI in marketing and why it's not replacing marketers, just lazy execution. If you've ever felt overwhelmed by conflicting advice, paralyzed by planning, or pressured to follow trends that don't actually work, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/