Podcasts about Landscape

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    The JDE Connection
    Ep 97 - Breaking down today's AI Landscape

    The JDE Connection

    Play Episode Listen Later Feb 24, 2026 39:12


    In this episode, Chandra and Paul dive into the rapidly evolving landscape of AI and its practical applications for business analysts and JD Edwards users. They walk through the latest advancements in large language models like ChatGPT, Gemini, Claude, and Llama, discuss how integrated tools such as Copilot and Zoom's AI assistant are transforming workplace productivity, and highlight the importance of prompt engineering. The conversation also covers AI-driven development trends, the emergence of powerful AI agents capable of automating entire workflows, and strategies for capturing organizational knowledge. 05:41 Large Language Models (LLM's) 11:32 Embedded AI Assistant Tools 17:08 Virtual Research Assistant Tools 23:50 AI Driven Development Tools 25:37 AI Agents 34:51 Midwesternism of the Day

    Paradise in the Pines
    86: William Mangum, Landscape Artist

    Paradise in the Pines

    Play Episode Listen Later Feb 24, 2026 35:32


    William Mangum knew what he wanted to do with his life when he was 8 years old. Admittedly, not the best student, Mangum found peace and prosperity with the graceful strokes of a paintbrush. Decades later, he is recognized as arguably one of the finest landscape artists in his home state of North Carolina. Born in Pinehurst, Mangum's love of the Tarheel State is evident in his paintings, which depict scenes from the Outer Banks to the Blue Ridge Mountains, and even his timeless hometown.In this episode of Paradise in the Pines, Mangum talks about his work, his golf game, and his love for giving back to the community.

    Jake and Gino Multifamily Investing Entrepreneurs
    Navigating the Commercial Real Estate Landscape in 2026

    Jake and Gino Multifamily Investing Entrepreneurs

    Play Episode Listen Later Feb 23, 2026 48:32


    In this episode of the Jake and Gino Podcast, hosts Jake Stenziano and Gino Barbaro welcome Lon Welsh, a seasoned commercial real estate expert, for a deep dive into leadership, investing strategy, and evolving market trends.Lon shares practical insights on what effective leadership really looks like—highlighting the power of clear communication, accountability, and disciplined execution. He reflects on his transition from residential to commercial real estate, the lessons he learned while raising capital, and the realities of navigating shifting market cycles. The conversation underscores the importance of understanding market dynamics, staying adaptable, and building strong operational systems to achieve long-term investing success.Chapters:  00:00 Introduction and Guest Background02:40 Leadership Insights and Strategies05:24 Effective Communication in Leadership08:21 Transitioning to Commercial Real Estate11:15 Navigating the Real Estate Market14:06 Raising Capital and Building Partnerships16:44 Lessons from Market Cycles19:38 Current Market Challenges and Opportunities22:25 Future Market Predictions25:46 Economic Frustrations and Observations27:11 The Housing Market Dynamics30:36 Investment Strategies in Real Estate32:37 The Future of Technology and Productivity37:39 Scaling Businesses: Insights from Experience43:09 Radical Accountability and Execution We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    What is The Future for Cities?
    405R_The global homogenization of urban form – An assessment of 194 cities

    What is The Future for Cities?

    Play Episode Listen Later Feb 23, 2026 18:20


    Are you interested how urban form has been influenced by globalisation? Debate of the article titled The global homogenization of urban form – An assessment of 194 cities from 2020, by Richard Lemoine-Rodríguez, Luis Inostroza, and Harald Zepp, published in the Landscape and Urban Planning journal.This is a great preparation to our next interview with Alex Josephson in episode 406 talking about the globalisation of architecture. Since we are investigating the future of cities, I thought it would be interesting to see the effect of globalisation on the built environment. This article shows most of cities becoming more homogenous and transitional as a consequence of fragmentation and compactness.Find the article through this link.Abstract: The spatial structure of cities, i.e. their composition, shape and degree of fragmentation or compactness, is a physical expression reflecting development efficiency. Identifying the evolution of urban systems in time and space is crucial towards sustainable urban development. In this paper, we assess the spatial structure of 194 cities from 1990 and 2015, in order to identify patterns, clusters of similar cities, trajectories, and the global distribution of urban form. We delineated the contiguous urban fabric, employed landscape metrics to quantitatively describe urban patterns, applied a Principal Component Analysis (PCA) to reduce the dimension of data to an uncorrelated set of variables and identified groups of cities with similar urban forms by means of hierarchical clustering. We found four types of urban form: compact-grey, transitional, ragged-small and fragmented-complex cities. Globally, continentally and regionally, cities have followed a trend towards more homogeneous urban forms, most of them becoming transitional as a consequence of both, processes of fragmentation and compactness. The only exception of this trend is a group of large cities in Australia, New Zealand and the United States, which are still predominantly fragmented-complex. Under the persisting process of urban expansion, small to medium-sized cities showed to be the most dynamic in terms of expansion and change in urban form, which makes them key towards sustainable urban development. This analysis contributes to the understanding of the transformations induced by the process of urban expansion that shapes urban form. Such information is crucial for achieving urban sustainability.Connecting episodes you might be interested in:No.259R - Lessons from nine urban areas using data to drive local sustainable developmentNo.404 - Interview with Jeff Siegler about ownershipYou can find the transcript through ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠th⁠i⁠⁠⁠s link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠What was the most interesting part for you? What questions did arise for you? Let me know on Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@WTF4Cities⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wtf4cities.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ website where the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠showno⁠t⁠es⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠are also availableI hope this was an interesting episode for you and thanks for tuning inEpisode generated with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Descript⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ assistance (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠affiliate link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)Music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lesfm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠

    Real Ghost Stories Online
    The Landscape That Shouldn't Have Been There | Real Ghost Stories CLASSIC

    Real Ghost Stories Online

    Play Episode Listen Later Feb 22, 2026 11:30


    This is a Real Ghost Stories CLASSIC EPISODE!What would you do if you looked out your bedroom window — and the world outside wasn't the world you knew?In the quiet farmland of upstate New York, a woman wakes in the middle of the night to a strange banging outside her home. When she looks toward the familiar field and lake beyond, they've vanished. In their place stands a dense forest lit by flickering firelight, smoke rising through the trees, and the unmistakable rhythm of drums and chanting carrying through the dark. She wakes her teenage daughter to prove she isn't imagining it — and her daughter sees and hears it too.Years later, another experience unfolds when a woman wakes to find an elderly stranger standing beside her bed — a face she does not recognize, yet cannot forget. The image stays with her for years… until she comes across an old family photograph that changes everything.Are these glimpses of memory embedded in the land? Echoes of lives once lived? Or rare moments when the boundary between past and present thins just enough to step through?#RealGhostStoriesOnline #TimeSlip #ParanormalEncounter #NativeAmericanHistory #ResidualHaunting #TrueGhostStories #VisitationStory #UnexplainedPhenomena #HauntedLand #SupernaturalExperience Love real ghost stories? Want even more?Become a supporter and unlock exclusive extras, ad-free episodes, and advanced access:

    The Old Front Line
    QnA Special: On The Battlefields

    The Old Front Line

    Play Episode Listen Later Feb 21, 2026 52:30 Transcription Available


    In this special Q&A episode of the Old Front Line podcast, recorded on location at Hooge, near Ypres, we answer questions about the battlefields of the Western Front and the legacy of the First World War.We begin by exploring what happened to the woods and forests on the Western Front during World War One. Were they completely destroyed by shellfire? Did they naturally grow back after the war, or were they replanted? And more than a century later, have these landscapes ever truly recovered?Next, we look at the remarkable rebuilding of Ypres after the devastation of the war. Who paid for the reconstruction of the city? Was it funded by the Allied nations, or did it come from German war reparations after 1918? We uncover the story behind one of the most famous post-war rebuilding projects on the Western Front.We also discuss the history of German memorials built in Belgium after the First World War to honour their fallen soldiers. Do any of these memorials still survive today, and how were they viewed by local communities who had lived under German occupation during the war?From there, we turn to Messines Ridge, examining the history of this important area of the Ypres Salient before the famous mines of June 1917 during the Battle of Messines. What was this landscape like earlier in the war, and why did it become so strategically important?Finally, we tackle a question many people ask about the First World War: is there any genuine film footage of actual Western Front combat? We explore the challenges faced by wartime cameramen and why capturing real battle scenes during the conflict was far more difficult than many people realise.If you're interested in the history of the First World War battlefields, the Ypres Salient, and how the landscape of war still shapes the region today, this episode offers unique insights recorded right on the ground where history happened.Walking The Trenches YouTube Channel - Ongoing Destruction: WWI didn't end in 1918: The Ecological Consequences.Main image: Delville Wood in 1918 taken by a German soldier with a private camera. (Old Front Line archives)Sign up for the free podcast newsletter here: Old Front Line Bulletin.You can order Old Front Line Merch via The Old Front Line Shop.Got a question about this episode or any others? Drop your question into the Old Front Line Discord Server or email the podcast.Send a textSupport the show

    The LoCo Experience
    EXPERIENCE 258 | Meet Dakota Collins! - Professional Slack Liner > Mindful Community Creator > Construction Estimator > Owner of the Fastest Growing Landscape Business in the Region

    The LoCo Experience

    Play Episode Listen Later Feb 21, 2026 119:31


    Dakota Collins was born the son of professional hippies - his mom worked in medicine, and dad in education - with construction on the side - and Dakota was raised largely free-range in the hills southwest of Fort Collins.  He was born with a club-foot, which required repeated casting to straighten, and which eventually caused him to develop scoliosis.  And then he discovered slacklining!  In a matter of months his spine was straight and his life transformed, and he soon travelled the nation and the world as a professional slackliner, motivational speaker, and adventurist!  He later co-founded Breathe - a mindful community featuring yoga, extreme slacklining, meditation and more - and met his now wife at a Breathe festival - where they spent the full week together, and then she immediately joined the man she'd just met on a 30-day backpacking trip in Alaska.  I write all this to share the notion that when Dakota Collins does stuff - he does it all the way!  Dakota founded Grey Rock Landscape and Construction in the fall of 2020, and hired his teenage sister to mow lawns, and built the business to 4 full-time employees before he quit his full-time job with Larimer County.  Now 5 years in and 18 employees strong, Grey Rock has become one of the premier landscape design and installation companies in Northern Colorado.  And it's all about culture.  It seems everyone loves Dakota, and you will too - so please tune in and enjoy my conversation with Dakota Collins.  The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

    The Kevin Sheehan Show
    HR2: John Fanta analyzes the College Basketball landscape | Alysa Liu is a superstar! | Wizards get the Klutch stamp of approval

    The Kevin Sheehan Show

    Play Episode Listen Later Feb 20, 2026 50:32


    2.20.26 Hour 2, John Fanta from NBC Sports joins The Kevin Sheehan Show to analyze the current state of College Basketball building up to the March Madness Tournament and evaluates projected number one pick Darryn Peterson. Kevin Sheehan talks about the Winter Olympics and an amazing performance from Alysa Liu in Figure Skating. Kevin Sheehan reacts to Lebron James and Steve Nash giving the Wizards praise for their current rebuild and roster direction.

    The John Phillips Show
    The Media Landscape of California has changed with the California Post

    The John Phillips Show

    Play Episode Listen Later Feb 20, 2026 36:43


    John talks with California Post opinion editor Joel PollakSee omnystudio.com/listener for privacy information.

    Streaming Water
    S3E18 - Landscape Water Conservation with Dr. Kelly Kopp

    Streaming Water

    Play Episode Listen Later Feb 20, 2026 31:48


    Episode Notes: Dr. Kelly Kopp, of Utah State University, discusses the need for water conservation through smarter irrigation practices. The value of plants and grasses in landscapes is touched on. Common areas of water waste in outdoor areas is also reviewed. As always, the episode ends with a pop quiz. Find out more at https://streaming-water.pinecast.co

    The Accidental Entrepreneur
    Navigating the Supply Chain Landscape

    The Accidental Entrepreneur

    Play Episode Listen Later Feb 20, 2026 60:55


    Keywords entrepreneurship, supply chain, AI, business strategy, venture capital, data analysis, startup advice, product sourcing, technology, business growth Summary In this episode, Mitch Beinhaker interviews Ricky, an entrepreneur with a background in supply chain and technology. Ricky shares his journey from dropping out of college to start his first company, to the evolution of his current venture, Source Ready. The conversation delves into the challenges and opportunities within the supply chain industry, the transformative role of AI, and insights into business structure, funding, and future plans. Ricky emphasizes the importance of quick validation, leveraging AI, and building a strong reputation in the entrepreneurial landscape. Takeaways Ricky dropped out of college to pursue entrepreneurship. He successfully sold his first company after raising significant VC funding. Supply chain is a critical yet under-digitized sector. AI can enhance supply chain planning and efficiency. Building a strong network is essential for securing funding. Data utilization is key to understanding supplier relationships. The future of business will heavily rely on AI tools. Quick validation of business ideas is crucial before launching. A generous freemium model can help attract users. Reputation and relationships are vital in the VC world. Titles Navigating the Supply Chain Landscape The Entrepreneurial Journey of Ricky Sound bites ""I dropped out to start my first company."" ""We ended up selling the company."" ""You either get bought or you get IPO."" Chapters 00:00 Introduction and Background 02:56 Ricky's Entrepreneurial Journey 06:06 The Evolution of Supply Chain Software 08:52 Challenges in the Supply Chain Industry 12:04 The Impact of Global Events on Supply Chains 15:01 The Role of AI in Supply Chain Management 17:57 Decision-Making in Supply Chain Sourcing 21:38 AI in Supplier Selection 23:27 Business Structure and Planning 24:48 Innovative Business Models 27:28 Validating Market Demand 29:39 Data Accessibility in Supply Chain 32:01 Leveraging Customs Data 36:11 Automating Supplier Outreach 41:40 Navigating the Venture Capital Landscape 44:39 Building a Network for Success 46:19 The Structure and Team Dynamics of Source Ready 51:34 Leveraging AI in Business 54:11 Future Plans and Exit Strategies 56:03 Advice for Aspiring Entrepreneurs

    Just a Good Conversation
    Just a Good Conversation: Dr. Jerry Moore

    Just a Good Conversation

    Play Episode Listen Later Feb 20, 2026 117:17


    Dr. Jerry Moore is an archaeologist, writer, editor, and professor of Emeritus in anthropology at California State University Dominguez Hills in Carson, CA. Moore has conducted archaeological research in Peru, Mexico, and southern California. Moore's principal expertise is on the prehistoric architecture and cultural landscapes in the Andes. He has written the books, "Architecture and Power in the Prehispanic Andes: The Archaeology of Public Buildings" (1996 Cambridge University Press), "Cultural Landscapes in the Prehispanic Andes: Archaeologies of Place" (2005 University Press of Florida), "The Prehistory of Home" (2012, University of California Press, recognized with the 2014 Society for American Archaeology Book Award), "A Prehistory of South America: Ancient Cultural Diversity on the Least-Known Continent" (2014, University Press of Colorado), and "Incidence of Travel: Recent Journeys in Ancient South America" (2017, University Press of Colorado). He is currently working on a new book, "Ancient Andean Houses: Making-Inhabiting-Studying." Moore is the co-editor with Donald Laylander of "The Prehistory of Baja California: Advances in the Archaeology of the Forgotten Peninsula" (2006 University Press of Florida) which was chosen as a 2007 Choice Distinguished Book. Also, Moore has written one of the leading textbooks on anthropological theory, "Visions of Culture: An Introduction to Anthropological Theories and Theorists" (2018, 5th edition, Rowman and Littlefield) and he edited a companion collection of primary materials, "Visions of Culture: An Annotated Reader" (2018, 2nd edition, Rowman and Littlefield). Moore's writings have been translated into Spanish, French, Han Chinese, Turkish, and Croatian. Moore is also the editor of "Ñawpa Pacha: Journal of Andean Archaeology". Moore is also the editor for the series, Archaeologies of Landscape in the Americas, published by the University of New Mexico Press. Moore has been a Fellow in Precolumbian Studies at Harvard's Dumbarton Oaks Research Libraries and Collections in Washington D.C. (1992-93 and 2017), a senior scholar at the Sainsbury Centre for the Visual Arts at the University of East Anglia (1994), a Fellow at the Getty Research Institute (2001-2002), and a Fellow at the Institute of Advanced Studies, Durham University, UK (2013). He lives with his family in Long Beach, California, and provides food service to four cats.

    The Landscaper's Guide to Modern Sales & Marketing
    How to Grow Your Landscape Business Without Sacrificing Your Marriage

    The Landscaper's Guide to Modern Sales & Marketing

    Play Episode Listen Later Feb 20, 2026 21:07


    In this episode of The Landscaper's Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team.They discuss qualifying better clients, talking about budget earlier, investing in marketing for the first time, and why transparency builds trust. You'll also hear how they're learning to protect their relationship while working together, plus leadership insights from NALP Elevate that are shaping their next chapter of growth.You'll Learn:Why publishing pricing ranges can help you qualify better leadsHow to talk about budget earlier without scaring prospects awayPractical ways to protect your marriage while running a business togetherThe importance of gratitude and leadership culture in scalingWhy hiring a coach can accelerate growth and reduce stressConnect With Today's Guest:

    The Syneos Health Podcast
    Conversations on Commercialization: Navigating Dermatology's New Access Landscape with Paul Rittman of Almirall US

    The Syneos Health Podcast

    Play Episode Listen Later Feb 19, 2026 22:40


    In this episode of The Syneos Health Podcast, Conversations on Commercialization, Tyler Cowan, VP, Commercial speaks with Paul Rittman, President and General Manager of Almirall US, about how payer consolidation and PBM influence are reshaping dermatology commercialization.   They discuss how pharmaceutical companies must adapt launch strategy, market access planning and clinical differentiation to succeed in today's competitive specialty landscape. The conversation explores the growing role of digital engagement, direct-to-consumer (DTC) strategy, telehealth and cash-pay models in improving patient access.   Listeners will gain practical insights into how innovation, payer strategy and patient-centric commercialization drive success in dermatology and specialty pharma.  The views expressed in this podcast belong solely to the speakers and do not represent those of their organization. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub. Like what you're hearing? Be sure to rate and review us! We want to hear from you! If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.

    B2B Marketers on a Mission
    Ep. 208: How AI Agents are Disrupting the AdTech Landscape

    B2B Marketers on a Mission

    Play Episode Listen Later Feb 19, 2026 38:27 Transcription Available


    How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

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    Sönke Wortmann on the power of comedy, changing cinematic landscape and the art of letting go - Sönke Wortmann über die Kraft der Komödie, das Kino im Wandel und die Kunst des Loslassens

    SBS German - SBS Deutsch

    Play Episode Listen Later Feb 19, 2026 25:19


    With films such as Maybe... Maybe Not, The Miracle of Bern and Family Affairs, Sönke Wortmann has established himself as one of the most successful German directors. With “The Empty Nesters”, based on texts by Jan Weiler, he now dedicates himself to the moment when children start their own lives — and parents must learn to let go. In conversationis he talks about his latest film, but also about the cinema experience in times of streaming, the special role of film festivals and his relationship with soccer in times of oversaturation and commercialization. - Mit Filmen wie Der bewegte Mann, Das Wunder von Bern oder Der Vorname hat sich Sönke Wortmann als einer der erfolgreichsten deutschen Regisseure zwischen Unterhaltung und gesellschaftlicher Reflexion etabliert. Mit „Die Ältern“, basierend auf Texten von Jan Weiler, widmet er sich nun dem Moment, in dem Kinder ihr eigenes Leben beginnen – und Eltern lernen müssen loszulassen. Im Gespräch geht es um seinen neuesten Film, aber auch um das Kinoerlebnis in Zeiten von Streaming, die besondere Rolle von Filmfestivals und sein Verhältnis zum Fußball in Zeiten von Übersättigung und Kommerzialisierung.

    The Future of Supply Chain: a Dynamo Ventures Podcast
    Re-Air: The Hydrogen Revolution and How It Can Reshape The Energy Landscape with Gary Ong of Celadyne Technologies, Inc.

    The Future of Supply Chain: a Dynamo Ventures Podcast

    Play Episode Listen Later Feb 18, 2026 43:26


    From time to time, we'll re-air a previous episode of the show that our newer audience may have missed. During this episode, Santosh is joined by Gary Ong, Founder & CEO at Celadyne Technologies Inc., a company specializing in developing advanced materials and technologies that enhance the durability and efficiency of hydrogen fuel cells and electrolyzers, aiming to decarbonize heavy-duty industries like transportation and manufacturing. Santosh and Gary explore hydrogen's transformative potential in supply chains and energy sectors as Gary shares his journey from battery technology to hydrogen, highlighting its advantages in industrial applications, transportation, and energy storage. The pair addresses public misconceptions about hydrogen, its historical context, and its role in re-industrialization and energy independence in the U.S. The episode underscores hydrogen's critical importance in achieving decarbonization and a sustainable energy future. Don't miss this episode.Highlights from their conversation include:Gary's Background in Hydrogen (0:41)Hydrogen's Potential (2:13)Why Hydrogen Over Batteries? (5:37)Challenges of Energy Storage (8:25)Public Perception of Hydrogen (10:01)Hydrogen's Industrial Applications (12:35)Energy Independence and Global Leverage (16:09)Hydrogen in Transportation and Logistics (19:23)Understanding Fuel Cells (22:02)Collaborations with Major Companies (28:46)Hydrogen Distribution Challenges (31:08)The Importance of a Hydrogen Thesis (36:59)Hydrogen's Multibillion Dollar Potential (39:05)The Future of Fuel (40:43)This or That to Wrap (41:09)Final Thoughts and Takeaways (42:45)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Profits with Pajak
    A Million Dollars in Debt, The Systems That Saved a Landscape Business Ep. #464

    Profits with Pajak

    Play Episode Listen Later Feb 18, 2026 42:32


    Recorded at SYNKD Live in New Orleans, John Pajak sits down with Jeremy and Christina Talboy of North Georgia Landscape Management (NGLM) to talk about what it really looks like to run a business as a husband and wife team. They share how rapid growth exposed hidden profit leaks, the night Jeremy had a full-blown panic moment realizing they were headed for bankruptcy, and how Christina stepped in to build checks, balances, and stronger financial controls. It's a raw conversation about leadership, loyalty, systems, and what it takes to turn a business into a true organization. Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Equip Expo : 2026 Tickets are 50% OFF with promo code Pajak https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:   Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com  Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast  Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/   Green Frog Web Design Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year. https://www.greenfrogwebdesign.com/johnpajak   Training and Courses Budgets, Breakevens, and Bottom Lines™ Workshop John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business. https://www.johnpajak.com/offers/qvgvV8m3/checkout   Yardbook Training Workshops Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money! https://www.johnpajak.com/offers/aJ9YX7aB/checkout

    College Football Smothered and Covered
    PENDING QB: Joey Aguilar's Court Ruling THREATENS to SHAKE Tennessee and SEC Football Landscape

    College Football Smothered and Covered

    Play Episode Listen Later Feb 18, 2026 27:13


    Tennessee Volunteers' playoff hopes hang in the balance as Joey Aguilar's court decision looms, impacting not just Knoxville but the entire SEC. Brian Smith and Eric Cain debate offensive firepower, dissect Aguilar's eligibility uncertainty, and spotlight breakout receiver Mike Matthews' sky-high potential. Can the Vols' revamped attack carry them through a grueling SEC schedule, or will quarterback questions define their season?Defensive changes headline the conversation, as new coordinator Jim Knowles brings a complex scheme and former Penn State stars to Rocky Top. The hosts break down critical additions like Dejuan Lane and TJ Metcalf in the secondary, highlight must-win clashes against Alabama, Texas, and South Carolina, and question whether a demanding slate will result in enough wins for Vol Nation's high expectations. Will Tennessee take a leap, or does a brutal schedule threaten to stall their ascent?Everydayer ClubIf you never miss an episode, it's time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join the community: https://theportal.supercast.com/Help us by supporting our sponsors! 5-Hour ENERGYHave your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.MazdaLike our players, we're driven by the details. Because highlights make the reel. What it takes to get there makes it count.There's more to a Mazda. Because there's more to you.Turbo TaxFor a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn't file for you last year. Just file by February 28. Take taxes off your plate and get back to your life. Visit https://TurboTax.com/local to book your appointment today. IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcastFanDuelUse your Profit Boost on an NBA future and get entered for your chance to win a trip to the NBA Finals. Play your game with FanDuel, the official sports betting partner of the NBA. Visit https://FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expire in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Hemlocks to Hellbenders
    Trough Creek State Park – Where rugged cliffs, creeks and waterfalls shape a wild landscape

    Hemlocks to Hellbenders

    Play Episode Listen Later Feb 18, 2026 29:44


    When I was on my journey of running one mile in all-then 121 Pennsylvania state parks in 2021, I took notes after every run. It was an effort to make sure I would remember my experiences. I'd take notes like, I spotted a fox here. Or I fell there. Or I want to hike the full trail here. But one of the most important pieces of information I recorded was my overall feeling of the park. It's difficult to get a sense of a natural landscape in just one mile, often running half a mile one way and then running half a mile back the same way. But some places just stand out and beg to be explored some more. Here's what I wrote about Trough Creek State Park on March 13, 2021. “Well, this place is incredible. I have to come back.” It only takes a few seconds at Trough Creek to realize it's special. And that it deserves more time to be explored. You even get that sense by just driving through the park. Traveling through the scenic gorge along the Great Trough Creek you see signs for Balanced Rock, Rainbow Falls, Ice Mine, Copperas Rocks, Paradise Furnace Cemetery and the suspension bridge.Your mind can't help but get excited by the idea of what the heck all these things are and how you can go see them. For outdoors people it feels like entering a theme park. What ride do I go on first? And with so many of these wonderful features, you'd expect it to be huge. Some place you'd need a week to explore. But that isn't the case. At less than 600 acres with only 12 miles of hiking trails, you can see most if not all of it in a weekend. But this isn't a one and done sort of park. Once you visit Trough Creek, it sinks its hooks into you. Its trails, its views, it's features beckon you for many more visits. Despite the fact that Trough Creek is more than two hours from me, I've been there multiple times while passing other great state parks along the way. It is just that damn cool. And no matter how many times I've been there, I want to keep going back.And that's about the biggest complement I can give to a state park. On this episode, I speak with Michael Garbinsky. Michael is the environmental education specialist at Trough Creek State Park. Be sure to support our 2025 sponsors:Keystone Trails AssociationPurple Lizard MapsPennsylvania Parks and Forests FoundationSisters' SunflowersDiscover Clarion CountyGo Laurel Highlands Support the showSupport the showVisit our website to learn more about the podcast, to purchase merch and to find out about our incredible sponsors. Follow us on Instagram and Meta to stay connected. Hosting, production and editing: Christian AlexandersenMusic: Jon SauerGraphics: Matt Davis

    Montague Reporter Podcast
    A Gloomy Chorus: Funding new tech school and library buildings amidst a challenging financial landscape

    Montague Reporter Podcast

    Play Episode Listen Later Feb 18, 2026 45:37


    After a lighthearted “Ask the Editor” segment, Sarah and Mike gradually descend into the doom and gloom of budgetary drama in our local towns, by way of two building projects that voters will consider this year. Listeners who stick it out through this morass will be rewarded with discussion of a sweet human interest story from the January 29 edition, plus some unexpected tips on winter sinus health from our editor!Send your editor questions to podcast@montaguereporter.org! And direct your words of encouragement and wiiiiiidddddeee format photos to editor@montaguereporter.org.

    Develop This: Economic and Community Development
    DT #621 Beyond the RFP: How Communities Win in Today's Site Selection Landscape

    Develop This: Economic and Community Development

    Play Episode Listen Later Feb 18, 2026 46:58


    Show Notes In this episode of Develop This!, Dennis Fraise welcomes Andrew Ratchford, Vice President at Site Selection Group, for a wide-ranging conversation on how the role of economic developers is rapidly expanding—and what that means for communities trying to compete for investment and jobs. As a proud partner of the Site Selectors Guild, Develop This! continues its mission of connecting economic developers with the site selection profession. This episode reflects that shared commitment: helping communities better understand how projects are evaluated and what it truly takes to deliver results. Andrew explains how the pandemic accelerated a shift away from traditional economic development toward a more holistic model—one that now includes housing, childcare, workforce readiness, placemaking, sustainability, and risk management as essential components of successful projects. Rather than simply providing data and incentives, communities are now judged on their ability to execute: align stakeholders, solve infrastructure challenges, and create environments where companies and talent want to stay. Key Takeaways Economic developers' roles are expanding far beyond traditional business attraction The pandemic reshaped priorities, forcing a stronger focus on supporting existing businesses Communities are evaluated on outcomes, not just information Housing and childcare have become critical site selection factors Transportation and infrastructure gaps can derail projects if not addressed early Stakeholder alignment is essential for project success Scarcity of resources is driving innovation in economic development strategies Placemaking is key to attracting and retaining talent Workforce strategies must evolve with changing industry needs Sustainability and risk management now play a central role in project evaluations About Andrew Ratchford Andrew Ratchford is Vice President at Site Selection Group, where he specializes in evaluating sites and infrastructure for developability, capacity, and long-term improvement potential. He manages complex requests for information (RFIs), coordinates site visits with clients and community partners, and develops strategic improvement plans to help communities become more investment-ready. Before joining Site Selection Group, Andrew built a diverse real estate and planning background across the nonprofit, public, and private sectors. His experience includes: Nonprofit housing development managing federal grants and affordable housing projects Community and regional planning for Greenville County, South Carolina Multifamily development with Graycliff Capital Partners Site selection advisory services with Global Location Strategies With more than 13 years of experience, Andrew now focuses primarily on industrial assets and infrastructure, with a special interest in energy and brownfield redevelopment. His client work has included organizations such as Nacero, Georgia Pacific, Tennessee Valley Authority, Wisconsin Economic Development, CSX Railroad, BNSF Railroad, and Hoosier Energy. Andrew holds an MBA from Clemson University and a Bachelor of Arts in American Studies from North Greenville University. He is skilled in Excel, PowerPoint, GIS platforms, and PowerBI. Outside of work, Andrew enjoys playing electric and bass guitar, hiking, traveling, cheering on Clemson football, and perfecting his lawn care game while spending time outdoors with his wife, two children, and their dog.  

    RealAgriculture's Podcasts
    67 options and counting: Navigating the complex landscape of farm incentive programs

    RealAgriculture's Podcasts

    Play Episode Listen Later Feb 18, 2026 9:32


    Farmers across Canada are facing a dizzying array of incentive programs aimed at promoting sustainable and regenerative agriculture. While tight crop margins are leading farms to consider new ways of adding value, the sheer volume of sustainability-type programs and incentives is creating a mix of confusion and administrative burden, says Shawn Catherwood of Spur Line... Read More

    CME in Minutes: Education in Rheumatology, Immunology, & Infectious Diseases
    The Psoriatic Disease Playbook: Advancing Care With Novel Oral Therapies in the Evolving PsA Landscape

    CME in Minutes: Education in Rheumatology, Immunology, & Infectious Diseases

    Play Episode Listen Later Feb 18, 2026 61:20


    Please visit answersincme.com/860/160204316-replay to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Tina Bhutani, MD, MAS, FAAD; and Robin K. Dore, MD. In this activity, experts in dermatology and rheumatology discuss the use of TYK2 inhibitors in the treatment of patients with psoriatic disease, including PsA. Upon completion of this activity, participants should be better able to: Discuss the rationale for using novel TYK2 inhibitors in the treatment of patients with psoriatic disease, including PsA; Review the latest evidence on the use of novel TYK2 inhibitors in patients with psoriatic disease, including PsA; and Outline multidisciplinary strategies for the optimal integration of novel TYK2 inhibitors into treatment plans for patients with psoriatic disease, including PsA.

    Being Herd Podcast
    The landscape of homeopathy

    Being Herd Podcast

    Play Episode Listen Later Feb 18, 2026 86:59


    In this episode of The Being Herd Podcast we welcome Lisa Reeves Robinson. Lisa is a medical intuitive, honours degree homeopath, animal communicator and healer. Lisa and I have been working together (me and my animals as her clients) for well over a decade now so it's a pleasure and delight to welcome her to the podcast. In this conversation Lisa provides a general picture of homeopathy for us as well as diving a bit deeper into the nature of how homeopathy can support us and the animals in our lives on multiple levels. For those of you who are holistic health enthusiasts or who are interested in learning more about homeopathy, this episode is for you!Connect with lisa Reeves Robinson:Facebook: https://www.facebook.com/LisaReevesRobinson

    Free Lunch
    Financial Planning Miniseries Episode 2 – The Canadian Landscape

    Free Lunch

    Play Episode Listen Later Feb 18, 2026 23:07


    In this episode of The Free Lunch Podcast, Colin and Blair continue their financial planning series by examining the Canadian macro environment, from housing and household debt to interest rates and inflation.Using a real-life style case study, they explore how someone can have strong net worth on paper while still feeling monthly cash flow pressure.It's a reminder that financial planning isn't just about assets. It's about context, options, and clarity.

    Alexander Garrett
    OneLegUpAlex News- Texas GOP Infighting Could Change Senate Landscape in Midterms 2026

    Alexander Garrett

    Play Episode Listen Later Feb 18, 2026 5:59 Transcription Available


    Arent Fox Legal Podcasts
    Episode 3 - Beyond the Lot | Navigating the 2026 Buy-Sell Landscape: Insights from NADA with Kevin Timson and Zach Kuzemka

    Arent Fox Legal Podcasts

    Play Episode Listen Later Feb 18, 2026 34:21


    In the latest episode of Beyond the Lot, Kevin Timson speaks with Zach Kuzemka, CEO of NBB, about the current state of the dealership buy-sell market, with a focus on the need to “grow or go”, bring in outside capital, optimize rooftop mix and implement long-term succession plans and estate plans. Drawing on insights from the recent NADA convention in Las Vegas, the discussion explores the challenges and opportunities dealers face as they plan for growth in 2026 and beyond.

    Fade The Chalk
    The NFL Tight End Landscape: Dynasty Outlooks + More

    Fade The Chalk

    Play Episode Listen Later Feb 17, 2026 36:48


    Welcome to another episode of FTN Media's Crossing Routes Podcast, co-hosted by C.H. Herms (@herms.bsky.social on Bluesky) and Tyler Orginski (@FFTylerO on X). In this one, the duo discusses dynasty tight ends: who's the #1 guy in 2026, are we finally believers in Kyle Pitts Sr., and how should managers view young stars such as Colston Loveland, Tyler Warren, and Harold Fannin Jr.? Tune in.Be sure to check out all of our tremendous content at ftnfantasy.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Voices of Women Physicians
    Ep 181: Upskilling for the Evolving Healthcare Landscape with Dr. Anjani Mahabashya Part 1

    Voices of Women Physicians

    Play Episode Listen Later Feb 17, 2026 8:58


    Anjani Mahabashya M.D., CHCQM-PHY is the founder of the founder of a physician-led consulting company focused on Utilization Management, CDI, coding process improvement, and Physician Advisor staffing. Dr Mahabashya is a national speaker, a two-time TEDx speaker, and has been featured on multiple podcasts. She has also trained and mentored physicians to become effective, high-impact Physician Advisors. Some of the topics we discussed were:How to facilitate productive conversations with physicians as a physician advisorHelping physicians by trying to avoid contacting them in the first part of the day when everything is busiestSharing successes of proper documentation with the physicians who did it Placing emphasis on coming from a place of compliance and helping patients avoid extra feesThe importance of correct documentation in protecting patients from expensive medical billsBringing focus back to taking care of patients holistically and thinking of financial consequences they might faceMaking difficult conversations easier by finding who is friends with whomHow things are different for physician advisors who work for insurance companiesAnd more!Connect with Dr. Mahabashya:Email:anjaniM@avenrasolutions.com LinkedIn:https://www.linkedin.com/in/anjani-m-848a201b9/Ep 180: How to Expand Physician Impact Beyond the Bedside as a Physician Advisor with Dr. Anjani MahabashyaApple Podcasts: https://podcasts.apple.com/us/podcast/voices-of-women-physicians/id1630624425?i=1000749059219Spotify: https://open.spotify.com/episode/0kPobt1jZrRPSZBjVTPFOJ?si=825HAsceTVufaAlN-bj1Tg 

    Beyond Rockets
    Episode 270: Changing the Landscape: Jack Fite on 50 Years of Fite Building Company

    Beyond Rockets

    Play Episode Listen Later Feb 17, 2026 35:41


    In this episode of Beyond Rockets, Clark Dunn sits down with Jack Fite, CEO of Fite Building Company, to talk about five decades of construction in North Alabama.Jack shares his journey from growing up in a family lumber business to leading a multi-regional construction firm, celebrating 50 years in business. Along the way, he opens up about the early grind, navigating economic downturns, Huntsville's explosive growth, and why optimism is essential to building strong teams.They dive into Fite Building's commitment to being true “builders,” the importance of investing in young talent and the trades, and how the company's Plus 1 culture focuses on getting better every day.This conversation covers leadership, succession planning, workforce development, and what it really takes to grow a company that lasts.If you're interested in entrepreneurship, construction, building great teams, or shaping the future of North Alabama, this episode is for you.https://www.fitebuilding.com

    The Marketing Remix
    Inside Higher Ed Marketing: Navigating Change in a Shifting Landscape

    The Marketing Remix

    Play Episode Listen Later Feb 17, 2026 20:55


    Today we're taking a wide angled look at the state of higher education marketing, an industry under increasing pressure to drive enrollment, prove impact, and adapt to rapidly changing student expectations, all while navigating complex institutional realities. From how prospective students discover and evaluate schools, to how institutions balance brand, performance, and long-term growth, higher ed marketing is evolving fast, and marketing teams are being asked to deliver greater impact amid evolving expectations and constraints. To unpack what's really changing, what's working, and where institutions need to evolve next, I'm joined by two leaders with deeply connected, but distinct perspectives. From the client side, we're excited to welcome Dave Gladson, Associate Vice President of Marketing at Point Loma Nazarene University. Dave has been leading PLNU's marketing evolution firsthand, balancing internal priorities, enrollment goals, and the shift toward more measurable digital-first strategies. And joining us from Red Door Interactive is Mallory Collins, director of Brand Strategy and Creative. Mallory has partnered with higher education institutions across the country to help them navigate enrollment pressure, evolving student behavior, and the challenge of aligning performance marketing with long-term brand building. She's also the former business manager on the PLNU account, giving both her category wide perspective and firsthand institutional experience. Together we'll explore what's shifting in higher ed marketing, what institutions are getting right, and where real opportunity lies ahead.

    Ringside Toe2Toe Boxing Podcast
    Tyson Fury talks return and potential Usyk trilogy: 'He'll be begging me!' | Frank Warren on the ‘exciting' heavyweight landscape

    Ringside Toe2Toe Boxing Podcast

    Play Episode Listen Later Feb 17, 2026 57:53


    This week, Andy Scott is at the Tottenham Hotspur stadium to preview Tyson Fury's return fight against Arslanbek Makhmudov.We hear from the 'The Gypsy King' himself on his motivations for coming back, why Makhmudov and a potential trilogy fight against former undisputed king, Oleksandr Usyk.We also hear from Fury's opponent, Arslanbek Makhmudov and promoter Frank Warren, plus expert analysis on the fight from former World champion Barry Jones and Sky Sports Boxing journalist, John Dennen.Toe2Toe is a Sky Sports podcast. Listen to every episode here: skysports.com/toe-2-toeYou can listen to Toe2Toe on your smart speaker by asking it to "play Ringside Toe2Toe".For all the latest boxing news, head to skysports.com/boxingFor advertising opportunities email: skysportspodcasts@sky.uk

    AM Best Radio Podcast
    Resilience's Long: 2026 Cyberthreat Landscape Poses New Challenges for Insurers

    AM Best Radio Podcast

    Play Episode Listen Later Feb 17, 2026 24:26 Transcription Available


    Maria Long, chief underwriting officer, Resilience, discusses how emerging cyberthreats are transforming cyber insurance and driving the need for stronger underwriting and enhanced client resilience.

    AviaDev Insight Africa
    365. Exploring South Africa's aviation landscape and counting down to BARSA 2026 with George Mothema, CEO

    AviaDev Insight Africa

    Play Episode Listen Later Feb 17, 2026 31:15


    In this episode, we speak with George Mothema, CEO of the Board of Airline Representatives of South Africa (BARSA), to review the state of South African aviation in 2026 and preview the upcoming BARSA conference in KwaZulu-Natal. George highlights positive market developments including shareholding changes at Safair, Qatar's 25% stake in Airlink, and SAA adding new routes as it rebuilds. Key challenges discussed include ATNS's past neglect of instrument and flight procedure redesigns that led to suspended procedures and losses for airlines serving secondary airports, aging CNS equipment requiring manual workarounds, delayed airport maintenance by ACSA with noted improvements at OR Tambo, and border management bottlenecks such as long passport-control queues and delays implementing e-gates due to slow biometric systems and aging platforms.  Find out more: https://barsa.co.za/  00:00 Welcome to AviaDev Insight Africa + Introducing BARSA CEO George Mothema  01:17 South Africa Aviation 2026: The Good News (market shakeups, new investors, SAA routes) 04:21 The Bad News: ATNS flight procedure suspensions & air traffic systems upgrades 06:23 Airport maintenance & border control bottlenecks 08:27 Policy & safety snapshot: civil aviation policy balance 11:39 Regional recovery & why BARSA is heading to KwaZulu-Natal (Durban)  15:43 Conference theme reveal: "Destination Africa" and what it means 16:07 Program deep dive 22:34 Who should attend BARSA 2026 30:48 Wrap-up.

    Old School w/ DP and Jay – 93.7 The Ticket KNTK
    Nebraska Basketball Regular Season Forecast, College Basketball Landscape - February 16th, 4:00pm

    Old School w/ DP and Jay – 93.7 The Ticket KNTK

    Play Episode Listen Later Feb 17, 2026 42:00


    Nebraska Basketball Rest of Regular Season Forecast, College Basketball Landscape - February 16th, 4:00pmAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

    How to Hardscape
    Employee Commits Fraud and Burns Shop Down with Jason Lee of SkyFrog Landscape

    How to Hardscape

    Play Episode Listen Later Feb 16, 2026 65:33


    Today we talk with Jason Lee of SkyFrog Landscape and co-host of the Green Side Up Podcast. We talk about his experience working with other companies, starting his own company, how he overcame an employee committing fraud and burning down his shop.Check out The Landscape Rodeo.Sponsors:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters⁠⁠

    Seacoast Stories
    "It Will Change the Landscape!" 3 Bridges Yoga's Stephanie Paolini Reveals Plan for How the Seacoast Can Heal the World

    Seacoast Stories

    Play Episode Listen Later Feb 16, 2026 79:30


    Stephanie Paolini is the reason "Seacoast Stories" exists.Without her, host Troy Farkas never would have planted roots on the Seacoast.And today (finally), the owner of 3 Bridges Yoga (Portsmouth) finally makes her long-awaited debut on the 100th EPISODE OF THE PODCAST

    Outgrow's Marketer of the Month
    Snippet- Andy Hood, Vice President of Emerging Technologies at WPP, Reflects on How AI is Reshaping The Creative Landscape.

    Outgrow's Marketer of the Month

    Play Episode Listen Later Feb 16, 2026 1:05


    In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a world where everyone can create, standout creativity becomes even more valuable.Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #CreativeIndustry #AIinMarketing #CutThrough

    FreshEd
    FreshEd #414 – Thinking through the Global Education Landscape (Christian Ydesen)

    FreshEd

    Play Episode Listen Later Feb 15, 2026 28:20


    Today we unpack the past, present and future global education landscape, looking at various international organizations. My guest is Christian Ydesen, Professor in History of Education and Education Policy Analysis at the University of Zurich. He has written extensively on global education governance and will be running an international summer school this July that will unpack the theories, histories, and actors within the global education landscape. You can find more details about the summer school he is organizing at freshedpodcast.com/summerschool. freshedpodcast.com/ydesen/ -- Get in touch! LinkedIn: @FreshEdpodcast Facebook: FreshEd Email: info@freshedpodcast.com

    Inside Politics
    Navigating the Midterms Landscape

    Inside Politics

    Play Episode Listen Later Feb 15, 2026 42:00


    Dive deep into this week's political landscape with insights on the GOP's internal challenges, Trump's controversial moves, and a closer look at the midterm's dynamic changes. Don't miss the discussion with top journalists and political analysts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

    In the Gun Podcast
    BYE-BYE Bowl Games? Will MR. BEAST CHANGE CFB Landscape?

    In the Gun Podcast

    Play Episode Listen Later Feb 15, 2026 45:38


    SNMA Presents: The Lounge
    Run the List: The Healthcare Landscape

    SNMA Presents: The Lounge

    Play Episode Listen Later Feb 15, 2026 80:20


    In this episode, our hosts Dr. Isabella Ntigbu MD, Dr. Aldwin Soumare DO, and Dr. Dumebi Okocha MD discuss dating in your 30s in medicine, the relevance of AI as a potential threat to physician careers, as well as some current events from around the nation. Tune in for their opinions, hot takes, and a couple laughs along the way.Please join the SNMA for AMEC 2026 in Pittsburgh, PA held from April 1st - April 5th.Register for AMEC 2026 here: https://snma.org/event/AMEC26Attendee

    Farming Today
    14/02/26 Farming Today This Week: Flooding on farms, landscape recovery projects, AI in dairy

    Farming Today

    Play Episode Listen Later Feb 14, 2026 24:40


    After what was the wettest January on record for some, more rain means more problems for farmers, from flooding and waterlogged fields to worries about the impact on this year's harvest and their bottom lines. This week we heard from farmers at different ends of the country.We hear from the Environment Agency boss on building resilience though natural flood management, in a landscape recovery project in Oxfordshire.And AI in dairy: Big Brother is watching moo.Presented by Charlotte Smith and produced by Beatrice Fenton.

    Think Out Loud
    OMSI exhibit looks at geological events of Pacific Northwest through a Nez Perce lens

    Think Out Loud

    Play Episode Listen Later Feb 13, 2026 19:51


    Much of our understanding about the earthquakes, volcanic eruptions and floods that shaped the geology of the Pacific Northwest comes from Western scientists. But those records almost always overlook the oral traditions of Native American tribes who witnessed those events.   An exhibit at the Oregon Museum of Science and Industry in Portland looks at the eruption of Mount Mazama, the Ice Age floods and other geological events through the perspective of the Nez Perce and other Columbia Basin tribes. “Heads & Hearts: Seeing the Landscape through Nez Perce Eyes” is on display through Feb. 16.   Geologists Roger Amerman and Ellen Bishop created the exhibit, which originally appeared at the Josephy Center for Arts & Culture in Joseph. They join us to talk about how Native oral traditions can — and should — inform modern science.  

    Growing Green Podcast
    Why Most Landscape Owners Burn Out

    Growing Green Podcast

    Play Episode Listen Later Feb 13, 2026 38:17


    Reach Out Via Text! In this episode, I sit down with Jesus “Alex” Nieto of Highland Landscaping in Texas to unpack one of the most honest entrepreneurial journeys we've had on the show. Alex walked away from a six-figure refinery career with two young daughters at home to start mowing yards with a residential mower, a Ryobi weed eater, and almost no savings. After burning out and nearly shutting the business down in 2024, he made a pivotal decision to invest in himself, change his leadership style, and rebuild his company from the inside out. We talk about culture, burnout, integrating family and business, getting in the right rooms, and what it really looks like to scale from $300K to $750K the right way. If you've ever felt isolated, overwhelmed, or unsure whether to keep going, this one's for you!Support the show 10% off LMN Software- https://lmncompany.partnerlinks.io/growinggreenpodcast Signup for our Newsletter- https://mailchi.mp/942ae158aff5/newsletter-signup Book A Consult Call-https://stan.store/GrowingGreenPodcast Lawntrepreneur Academy-https://www.lawntrepreneuracademy.com/ The Landscaping Bookkeeper-https://thelandscapingbookkeeper.com/ Instagram- https://www.instagram.com/growinggreenlandscapes/ Email-ggreenlandscapes@gmail.com Growing Green Website- https://www.growinggreenlandscapes.com/

    Aerospace Unplugged
    The AAM Regulatory Landscape: What's Moving, What's Missing, What's Next

    Aerospace Unplugged

    Play Episode Listen Later Feb 13, 2026 34:16 Transcription Available


    In this episode of Aerospace Unplugged, our host Adam Kress is joined by Pulkit Agrawal, Certification and Regulatory Affairs Leader for Advanced Air Mobility (AAM) at Honeywell Aerospace, and Devin Patterson, Director of Strategic Engagement at Southwest Mission Accelerator Center (MAC). Together, they take a deeper look at the rapidly evolving regulatory landscape that's shaping advanced air mobility, discussing the current progress and challenges, as well as shifting policies across different government levels, and more. Episode HighlightsCurrent Industry Developments, Needs, and Challenges: Explore how Federal Aviation Administration (FAA) initiatives, such as the EIPP program, are enabling early AAM operations, supporting data-driven rulemaking, and influencing collaboration among OEMs, regulators, and regional stakeholders.State of the AAM U.S. Regulatory Landscape: Learn what the U.S. regulatory approach for advanced air mobility is, including an overview of the national AAM strategy and how programs like EIPP fit into the broader effort to scale safe, early operations.Industry Collaborations & Their Significance: Discover how collaboration among industry, municipalities, states, and federal agencies is growing and how it's helping align infrastructure planning, policy development, and community engagement to support AAM deployment.Future Outlook for Advanced Air Mobility: Get a forward-looking view of what to the future may hold as AAM progresses toward broader operations, spanning regulatory frameworks, infrastructure readiness, public acceptance, and more.(No character limit / Highlights)

    Stories From Women Who Walk
    60 Seconds for Story Prompt Friday: An East Coast Girl Yearns for Winter's Promise

    Stories From Women Who Walk

    Play Episode Listen Later Feb 13, 2026 2:52


    Hello to you listening in Layton, New Jersey and Hancock, New Hampshire!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Story Prompt Friday the 13th and your host, Diane Wyzga.I'm an East Coast Girl born and raised. Winter was always a time of mystery and majesty. All that snow! All that wild and welcome time to trek, ski, snowshoe, winter camp, and skate frozen ponds. I yearn for the winter activities being enjoyed by my family still Back East; but even more I want what is yet to be. I want Winter's Promise.Winter's Promise“I do an awful lot of thinking and dreaming about things in the past and the future…the timelessness of the rocks and the hills... all the people who have existed there.I prefer winter and fall, when you feel the bone structure of the landscape,the loneliness of it, the dead feeling of winter. Something waits beneath it,the whole story doesn't show.” –Andrew WyethStory Prompt: What is the promise your life holds for you now? What will you do to realize that promise? What are the stakes? Write that story and share it out loud!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Communication Services, email me to arrange a no-obligation Discovery Call, and stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.  If you found this podcast episode helpful, please consider sharing and attributing it to Diane Wyzga of Stories From Women Who Walk podcast with a link back to the original source.

    ChinaTalk
    China's Gaming Landscape

    ChinaTalk

    Play Episode Listen Later Feb 11, 2026 47:26


    Today, we're discussing all things gaming in China! Our illustrious guest is Daniel Camilo, a Portuguese national who has spent over a decade in the Chinese video game industry. We cover the most important titles, publishing and development trends, and where the industry is headed. We discuss: How China's game industry climbed the value chain from low-cost mobile and PC titles to globally competitive AAA releases, Why Genshin Impact reset global expectations, becoming the template for live-service “cash cows,” China's domestic market's newfound self-sufficiency, as hundreds of millions of middle-class gamers mean Chinese developers no longer need international success, Steam's magical liminal status in China as a de facto gateway for uncensored and imported games, Why gaming is a global language in ways movies and music aren't, and how mechanics and genres travel even when stories don't, The Wuchang: Fallen Feathers controversy, where nationalist backlash led to patched-out boss deaths and preemptive self-censorship. We also cover Daniel's pick for the biggest Chinese game of 2026, the looming Genshin-style live-service bubble, and how a game set in 1984 East Germany channels distinctly Chinese workplace anxiety. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The John Batchelor Show
    S8 Ep441: PREVIEW FOR LATER TODAY Guest: Judy Dempsey. Dempsey highlights Europe's helplessness regarding U.S. political shifts, noting a lack of strategic leadership to navigate the changing geopolitical landscape driven by the U.S.

    The John Batchelor Show

    Play Episode Listen Later Feb 10, 2026 2:08


    PREVIEW FOR LATER TODAY Guest: Judy Dempsey. Dempsey highlights Europe's helplessness regarding U.S.political shifts, noting a lack of strategic leadership to navigate the changing geopolitical landscape driven by the U.S.1890 BRUSSELS