Smarketing Talk

You could run the best lawn care or landscaping company in town... but if your brand looks outdated, confusing, or just plain boring, you're losing business before the first phone call. In this episode, I'm joined by branding expert John Dalton of McFarland Stanford—someone who's helped rebrand billion-dollar companies like FedEx—to talk about the hidden messages your visual branding is sending (and why it matters more than you think). We dive into: Why tree icons and old fonts aren't doing you any favors The simple formula big brands use to create unforgettable impressions How your truck wrap could be accidentally camouflaging your business Practical (and affordable) ways to refresh your brand without rewrapping your whole fleet overnight If you've ever wondered whether your brand is helping or hurting you—or if you've just had that nagging feeling that your 20-year-old logo might be the mullet of marketing—this episode is for you. Ready to make sure your brand is saying the right thing? Hit play.

In this episode, we tackle a critical issue for lawn care and landscaping businesses—trademarks. What happens when another company trademarks your business name? It's not just theoretical; it has happened, and the consequences can be devastating. Chad Diller from Landscape Leadership® sits down with trademark attorney, Richard Rimer, to discuss how to protect your brand, avoid costly rebrands, and defend against trademark disputes. Learn what you can and can't trademark, the risks of skipping legal protection, and how to secure your business's future. If you own a green industry business, you need to hear this.

You may think you're prepared to sell landscaping to prospects, but you could be losing out. Get expert tips to customize your approach to sell more landscaping with less aggravation. Join 25+ year green industry veteran, Chad Diller and sales trainer, T.M. Dickinson as they share practical advice to connect more deeply with prospective clients and maximize your potential.   Learn about the sales and marketing services Landscape Leadership provides for our clients https://www.landscapeleadership.com/

Joshua Malik ran a successful tree service but was struggling to grow his lawn care business. Fast forward and Joshua Tree Experts has grown by over 1000% and has expanded into multiple states. Join Landscape Leadership's president, Chad Diller, as he gets Josh to share some keys to their amazing success.

In this episode, Chad Diller and green industry consultant, Jeffrey Scott explore how adding too many services at your lawn care or landscaping company can hurt your brand, profit, and company culture. 

Are you wasting time as an unpaid landscaping consultant? Find out how these process and technology additions can help you sell more landscaping projects. Visit the Landscape Leadership website for more resources mentioned in this episode. 

Check out these essential questions to find the best marketing agency for your landscaping or lawn care business. Get an expert vs. a typical partner.

In this episode Chris addresses a particular frustration for business owners in the lawn and landscape industry: working too many hours while not making enough money. We discuss: The purpose and reason for operating a business Topline revenue vs. bottom-line profit The concept of Limited Capacity The principles of supply and demand

In this episode of Smarketing Talk we discuss content marketing for lawn care and landscaping companies with a test if it's thoughtful or thoughtless.

Chris Heiler, CEO, and Chad Diller, Director of Client Success, of Landscape Leadership offer up some timely, practical sales and marketing advice landscape industry professionals will find valuable during these trying and unusual times.

Lawn and landscape industry companies are still making some basic, but big, mistakes when it comes to SEO. We dive into those in this episode of SmarketingTalk.

Using social media to market your lawn and landscape industry business. Tips for using Facebook, Instagram and Twitter for landscapers and lawn care companies.

I was just hired as the marketing director for your landscaping company. What will my first six months look like? How will I convince my boss to do what I want to do?

There's a big difference in how you market your services in the lawn & landscape industry depending on the audience you serve, residential or commercial (B2B).

In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer.

There is much to consider when hiring a marketing agency. When should you hire an agency? How much will an agency cost? How do you find a good one?

In this episode we discuss the pros and cons of hiring full-time marketing help in-house. What should the role look like? What skills and experience are required? What about compensation?

It's supposed to be liberating talking about our mistakes. At least that's what I've heard. In this podcast I share three mistakes and lessons learned over the last six months while I've been away from the "podcast booth".

In this episode we go deep into the differences between effective B2B and B2C marketing strategies.

In this episode we talk about getting started with CRM software by discussing the five most important questions you need to ask when researching software.

In this episode we talk about the SMART framework for setting actionable and achievable marketing and sales goals for your green industry company.

In this episode we dive into the benefits of investing in content marketing and the expectations you should have in your investment.

In this episode we breakdown the nine most important tasks related to search engine optimization that you should be handling in-house.

Scaling a business is about achieving predictable annual growth by putting the right people, processes and technology in place. In this episode we discuss five marketing and sales related necessities for scaling your landscaping business.

Inbound Recruiting... Get to know that phrase. In this episode of Smarketing Talk I introduce you to Inbound Recruiting and explain five basic steps that will allow you to turn your website into a recruiting machine.

In this episode we talk about podcasting for lawn and landscaping industry companies and get into a discussion on hiring marketing help. Should you hire in-house or go the agency route?

In this episode we dive into some real talk about search engine optimization (SEO) for landscapers, lawn care companies and others in the green industry.

Chris Heiler discusses investing vs. spending on marketing tactics for your landscape business. He also discusses how to attract leads to your website with the Big 5 blog posts - and the astounding results companies have experienced by including them in their inbound marketing strategy.

Is social media worth the time and money? Should it be part of your landscaping company's marketing strategy in 2015? We dive into this question as well as the ROI of the niche social network Houzz. We also talk about how to measure the success of your landscaping blog. 

In this episode of Smarketing Talk we dive into two emerging inbound marketing trends for 2015 and discuss three subjects lawn care and landscaping companies are reluctant to discuss on their websites.

In this episode Chris recommends two apps for your business, talks about the challenges of getting buy-in as it relates to inbound marketing and rants about folks who use age as a crutch when it comes to adopting technology and new ways of doing business.