Podcasts about Smarketing

Send us a textIn this powerhouse episode of Mastering Modern Selling, Brandon Lee, Tom Burton, and Carson Heady are joined by JD Miller, a seasoned sales executive turned private equity advisor. With six successful exits under his belt, JD brings a rare blend of operational insight and boardroom savvy. The discussion centers on how private equity firms evaluate and scale their portfolio companies—especially in the sales and marketing domains—and what sales leaders can do today to thrive in that high-expectation environment.Repeatability Is the Foundation of Scale JD highlights that scaling isn't just about hiring more reps, it's about implementing repeatable, measurable systems. When transitioning from a founder-led sales model to a broader team, companies need to get critical knowledge out of leaders' heads and into structured playbooks. This is essential when growing from five sellers to two hundred. Without repeatable processes, scale isn't sustainable.Sales Leadership Must Be Fluent in Data Today's top CROs are expected to lead with data. Whether through deep CRM analysis, conversation intelligence, or funnel metrics, modern sales leaders need to understand how to break down growth targets into tactical, trackable levers. JD emphasized the need for CROs to either personally embrace analytics or work closely with RevOps to translate insights into strategy.“SMarketing”: Sales and Marketing as a Single Engine JD introduced the concept of "SMarketing", a true merger of sales and marketing into one go-to-market function. He shared real-world examples of aligning revenue goals with both teams' activities and discussed how metrics like sales velocity can guide joint decision-making.Bi-weekly check-ins and shared accountability are critical to keeping both teams rowing in the same direction.Messaging for the Modern Buyer Buyers today expect a well-informed, highly personalized approach. JD stressed the importance of showing up with a point of view rooted in research, data, and empathy. In a volatile economy, messaging must pivot from “growth at all costs” to helping buyers reduce risk and improve efficiency. Sales and marketing alignment ensures these themes are consistent across every touchpoint.Performance Plans: Tools for Growth, Not Punishment In JD's view, performance improvement plans should be part of every employee's journey, not a disciplinary action. He advocates for quarterly development conversations that blend short-term performance goals with long-term career aspirations. JD Miller's episode is a masterclass in bridging strategy and execution in modern selling. Whether you're a CRO in a high-growth startup, a founder looking for investment, or a marketer working closely with sales, the principles JD shares can redefine how you scale. By focusing on repeatable systems, cross-functional alignment, and buyer-centric messaging, you can transform your sales motion into an engine that attracts not only customers, but also investors. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

In der neuesten Episode von Smarketing Unplugged. sprechen Julian und Jannik mit Mattia Schaper, Gründerin des Netzwerks SDRs of Germany, über die Zukunft des Vertriebs und die Rolle von Netzwerken im modernen Sales und Marketing. Mattia teilt ihre Erfahrungen darüber, warum Plattformen wie LinkedIn für den Vertrieb unverzichtbar sind und wie gezieltes Networking echte Wettbewerbsvorteile schaffen kann. Außerdem geht es um neue Sales-Strategien, die wirklich funktionieren, und den Einfluss von KI auf den Vertrieb. Wie können Sales- und Marketing-Teams künstliche Intelligenz sinnvoll nutzen, um effizienter und erfolgreicher zu arbeiten? Eine spannende Folge mit wertvollen Einblicken für alle, die den Vertrieb der Zukunft aktiv mitgestalten wollen.All unsere Kanäle: https://linktr.ee/smarketing.unplugged

Wie läuft bei Ihnen die Zusammenarbeit mit dem Marketing? Wenn auch Sie hier noch Potenziale sehen, hören Sie in die neue Ausgabe des INtem®-Podcasts.

  Imagine a private equity advisor turned author who's also a licensed food sanitation manager. Sounds unexpected, right? Well, JD Miller, the executive advisor for Five Arrows, just launched his new book, "The CRO's Guide to Winning in Private Equity," and you won't believe the valuable insights he shares. But that's not all – he's got a surprising connection to the food industry that you'd never guess. Want to find out the secret ingredient to his success? Stay tuned to discover more about this intriguing journey. If you're feeling overwhelmed by the constant struggle to align your sales and marketing teams, constantly missing your forecast, and struggling to hit your revenue targets, then you are not alone! This is JD Miller's story: JD Miller's journey in tech sales began 25 years ago when he joined a small company as employee number 26. Over the years, he climbed the ranks from sales engineer to CRO and CMO, experiencing six private equity exits along the way. His passion for replicating success led him to co-author a book, providing practical advice and templates for sales leaders in tech companies. Beyond his professional endeavors, JD's involvement in a homeless organization led him to become a licensed food sanitation manager, a role that intertwines his love for cooking and community service. His extensive experience in sales, marketing, and serving the community has shaped his belief in the importance of creating a "Smarketing" culture within organizations, emphasizing the alignment of sales and marketing teams to achieve collective success. JD's unique blend of professional expertise and personal experiences adds a distinctive perspective to the conversation on building collaboration and alignment within sales and marketing teams. You have always had the power. You just had to see it for yourself. - Glenda the Good Witch My special guest is JD Miller JD Miller, an executive advisor at Five Arrows, a prominent private equity company, brings over 25 years of experience in tech sales to the table. With a rich background that includes roles like CRO, CMO, and country president, JD has navigated through six PE exits, providing him with a deep understanding of the intricacies of sales and marketing strategies. His recent accomplishment involves the launch of his latest book, "The CRO's Guide to Winning in Private Equity," offering valuable insights and practical advice for sales leaders in the tech industry. JD's expertise and hands-on experience make him an ideal guest to delve into the essential aspects of fostering a smarketing culture within organizations. In this episode, you will be able to: Mastering Strategies for Sales and Marketing in Private Equity: Uncover the winning formula for driving growth in private equity firms through effective sales and marketing strategies. Unlocking Key Metrics for CRO Success: Discover the essential metrics that propel Chief Revenue Officers to achieve unprecedented success in their roles. Embracing a Smarketing Culture in Organizations: Learn how to foster seamless collaboration between sales and marketing teams to maximize organizational effectiveness. Overcoming Challenges for New Leaders in CRO Roles: Navigate the unique hurdles faced by new leaders in Chief Revenue Officer positions and emerge victorious. Navigating Sales Team Attrition and Quota Setting: Gain insights into effectively managing sales team attrition and setting realistic yet ambitious sales quotas for optimal performance.     The key moments in this episode are: 00:00:00 - The Challenge of Leading a Sales Organization 00:01:55 - JD Miller's Background and New Book 00:07:27 - Creating a Smarketing Culture 00:11:45 - Aligning Sales and Marketing Efforts 00:13:08 - Measuring Success and Alignment 00:13:58 - Aligning on Sales Velocity Metrics 00:15:05 - Aligning Sales and Marketing Efforts 00:16:24 - Challenges of High Growth Companies 00:17:52 - Adapting to Growth as a Founder 00:24:06 - Extending CRO Tenure 00:26:28 - Forecasting and Goal Setting 00:28:27 - Sales Metrics and Forecasting 00:30:01 - Average Closing Rate and Pipeline Size 00:34:56 - Managing Attrition and Setting Quotas 00:37:51 - Challenges and Mistakes for New CROs 00:38:33 - Importance of Building Processes and Systems in Leadership 00:39:23 - Book Availability and Contact Information 00:39:44 - Connecting with JD 00:40:16 - Life Lesson from a Classic Movie 00:41:11 - Podcast Wrap-Up and Call to Action Timestamped summary of this episode: 00:00:00 - The Challenge of Leading a Sales Organization JD Miller discusses the challenges of leading a sales organization, emphasizing the need for a mindset shift and the importance of relying on qualified team members to handle sales calls and help desk inquiries. 00:01:55 - JD Miller's Background and New Book Mario Martinez Jr. introduces JD Miller and his new book, "The CRO's Guide to Winning in Private Equity." JD shares his background in tech sales and his experience working with private equity firms. 00:07:27 - Creating a Smarketing Culture JD Miller explains the importance of creating a "smarketing" culture within an organization, where sales and marketing teams work together as a unified team with aligned goals, metrics, and incentive plans. 00:11:45 - Aligning Sales and Marketing Efforts The discussion focuses on the alignment of sales and marketing efforts, emphasizing the need for a shared understanding of the customer journey and the collaboration between the two functions to drive success. 00:13:08 - Measuring Success and Alignment The conversation delves into the importance of aligning success metrics between sales and marketing, with a focus on achieving the company's overall goals rather than individual departmental achievements. 00:13:58 - Aligning on Sales Velocity Metrics JD discusses the importance of aligning on sales velocity metrics in organizations. He emphasizes the need for everyone to understand and work towards the company's sales velocity goal, despite individual responsibilities. 00:15:05 - Aligning Sales and Marketing Efforts JD shares a story about aligning sales and marketing efforts based on sales velocity metrics. He highlights the importance of understanding changes in the business environment and adjusting the target audience to achieve revenue goals. 00:16:24 - Challenges of High Growth Companies JD explores the challenges faced by go-to-market professionals in high-growth companies, such as the need to adapt strategies as the company grows. He emphasizes the importance of shifting mindset and approaches as the organization scales. 00:17:52 - Adapting to Growth as a Founder JD discusses the challenges faced by founders as their companies grow, emphasizing the need to adapt to new roles and responsibilities as the organization expands. He shares insights on navigating the transition from startup to larger enterprise. 00:24:06 - Extending CRO Tenure JD sheds light on the short tenure of CROs and the importance of effective communication with the board. He emphasizes the need for CROs to forecast numbers and show the roadmap for achieving targets to extend their tenure in the role. 00:26:28 - Forecasting and Goal Setting JD discusses the importance of early communication with the board about sales goals and the need for foresight in forecasting to give time for adjustments. 00:28:27 - Sales Metrics and Forecasting The conversation delves into the importance of setting up a forecast cadence and using AI tools to improve forecasting accuracy. They also emphasize the need for a 4x pipeline size to meet sales targets. 00:30:01 - Average Closing Rate and Pipeline Size The discussion covers the average closing rate for sellers, which is revealed to be around 23%. JD emphasizes the importance of understanding one's business metrics and building an annual plan based on reality. 00:34:56 - Managing Attrition and Setting Quotas JD talks about managing attrition by setting achievable quotas and using sales kickoffs to lay out the roadmap for sellers to achieve their goals. The conversation focuses on the importance of providing metrics to help sellers understand how to reach their quotas. 00:37:51 - Challenges and Mistakes for New CROs JD reflects on the challenges new leaders face when promoted to the role of CRO, especially for those transitioning from a seller role. He emphasizes the need to learn from mistakes and provides insights from his own experience in the industry. 00:38:33 - Importance of Building Processes and Systems in Leadership JD emphasizes the importance of building processes, systems, and training others to scale the organization. He highlights the need to empower and create environments for organizational growth. 00:39:23 - Book Availability and Contact Information JD shares that his book is available in multiple formats and provides his website for purchase. He also encourages connecting with him through his website and social platforms. 00:39:44 - Connecting with JD JD recommends reaching out through his website and provides links to his LinkedIn and other social platforms. He emphasizes the importance of personalized connection requests. 00:40:16 - Life Lesson from a Classic Movie JD shares his favorite movie, "The Wizard of Oz," and the life lesson he learned from it about realizing one's own power and capability, relating it to leadership and empowerment. 00:41:11 - Podcast Wrap-Up and Call to Action Mario Martinez Jr. thanks the listeners for tuning in and encourages them to leave a rating and review for the podcast. He also promotes the use of Fly Message to increase productivity. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Embracing a Smarketing Culture The conversation underscores the importance of creating a smarketing culture within organizations. JD Miller and Mario Martinez highlight the need for collaboration, alignment, and a shared understanding of the company's goals between sales and marketing teams. They discuss the benefits of a unified approach where both departments work together towards collective success. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Unlocking Key Metrics for CRO Success JD Miller discusses the significance of accurate forecasting and goal setting for CROs. He stresses the importance of providing clear and measurable metrics at every level of the sales process. Understanding the actual win rate and setting realistic expectations based on historical data are essential for CRO success. The resources mentioned in this episode are: Visit JD Miller's website at JDmillerphd.com to purchase his new book The CRO's Guide to Winning in Private Equity available in paperback, hardcover, and ebook formats. Connect with JD Miller on LinkedIn to stay updated on his latest insights and content related to sales leadership and private equity strategies. Download Fly Message at FlyMSG.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.  

Julian und Jannik starten ins neue Jahr mit einem spannenden Blick zurück auf 2024 und wagen gemeinsam mit ihren Gästen einen Ausblick auf 2025! In dieser besonderen Episode von Smarketing Unplugged hört ihr exklusive Sprachnachrichten von vier ehemaligen Gästen: Frank Noß, Alexander Woelke, Boris Kimes und Maik Donner. Sie teilen ihre Top 3 Erkenntnisse aus dem vergangenen Jahr und geben mutige Prognosen für das, was in der Welt von Sales, Marketing und Leadership auf uns zukommt.Freut euch auf inspirierende Insights, überraschende Learnings und zukunftsweisende Hot Takes – perfekt für alle, die Smarketing aufs nächste Level bringen wollen.

In dieser Folge sind meine Gäste Joanna Gypser, Martin Philipp, Kevin Gründling und Tobias Eickelpasch dabei, und gemeinsam werfen wir einen Blick auf die besten Momente der „Evalanche Wiesn 2024“. Joanna berichtet davon, warum das Treffen mit anderen Menschen so wertvoll war und welche Keynotes für sie echte Highlights darstellten. Martin teilt seine Begeisterung über das positive Feedback, das zeigt, wie gut die Mischung aus bayerischer Tradition und Innovation ankam. Kevin und Tobias erzählen mit einem Augenzwinkern von der Planung des Event-Intros und der Interaktion mit dem Publikum durch Live-Umfragen, die für eine entspannte, lebendige Atmosphäre sorgten. Außerdem sprechen wir über die lustigen Momente während der Abendveranstaltung – Cocktails, Fotobox und Running Gags inklusive. Martin gibt uns schließlich einen Ausblick auf das nächste Jahr: Mehr Raum für Networking, kürzere Wege und noch mehr Inhalte für Partner und Teilnehmer. In dieser Folge erfährst Du: ✅ Warum Teamspirit und Feedback das Event besonders gemacht haben ✅ Wie Marketing und Vertrieb gemeinsam Events als Content-Plattform nutzen ✅ Welche Rolle Interaktivität für ein B2B-Event spielt ✅ Warum eine Fotobox und der „Hirschstadl“ die Highlights der Abendveranstaltung waren ✅ Welche Pläne für die „Evalanche Wiesn 2025“ auf dem Plan stehen Evalanche Wiesn 25: https://www.sc-networks.de/evalanche-wiesn-2025 _______________________________________________________ Mehr zu mein Thema Videokommunikation 4.0 erfährst Du hier: Meine Website: https://www.coporate-studio.de Mein LinkedIn Profi: https://www.linkedin.com/in/florian-gypser/ Du hast ein Thema rund um Corporate Videokommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@corporate-studio.de Ich wünsche Dir viel Spaß beim Hören und freue mich auf Dein Feedback!

Welcome to The Savvy Dentist Podcast, the show where great dentistry meets savvy business! Join Dr. Jesse Green as we explore the strategies and insights that drive the most successful practices. Now if there is one word in dentistry that gets people sweating, it's the word ‘sales'.  Sometimes the term ‘sales' can have a negative connotation. Sales is helping people achieve better outcomes, whether it's in healthcare or otherwise, it's about understanding your patient or your customer and helping them with a solution. In dentistry, we use other words like ‘case acceptance' or ‘case presentation' in an effort to not use the word ‘sales'. However, if it walks like a duck, if it talks like a duck ... then let's just call it a duck!   In today's episode, Dr. Jesse Green is joined by Abby White who specialises in high performance sales and charting the future of sales and AI in the dental industry.  Most people agree that Abbie White is a mover and shaker and one of Australia's most dynamic sales experts. Abbie's superpower is being the marriage counsellor for sales AND marketing, in order to deliver an astronomical ROI. Leveraging this superpower, she brings together revenue generating teams to achieve in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations. Abbie has 17 years of sales experience in the trenches working with leading companies. Now, she's the founder of Sales Redefined, which is a B2B company, which helps dental practices grow and scale your ‘sales'. [3:30] - Let's redefine the word and meaning of ‘Sales'. [6:22] - Giving your patient ‘options' for treatment, and not giving your professional opinion can be costing you sales. [8:38] - How to build your confidence to ensure you utilise your authentic sales skills. [9:54] - Is your Marketing helping your Sales? SMARKETING is the new dental business term. Statistically only 8% of businesses have a strong alignment between their sales and marketing and those that do generate 209% more revenue! [14:36] - The $money$ is in the follow up! [17:29] - The value of your relationship with your patient and the direct correlation to your ability to sell to them authentically. [20:44] - Is there anything else I can do for you? I've got time! Why these could be the most profitable set of words you hear this century. [27:18] - How we can use A.I in our businesses immediately. (and why if you do not embrace A.I, you might be missing out on revenue)

Smarketing For Pest Control In today's episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth.  Benefits: Build great sales and marketing teams Work together to define leads Work together on a strategy to follow up on leads Share defined goals for company growth Create a specific number of new customers we want to attain every month. Work together on shared messages to present to new customers. In October, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don't forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/groups/13571219/⁠

In der neuesten Episode von smarketing unplugged. sprechen Julian und Jannik mit Klaus Aschauer, Chief Customer Officer und Vorstandsmitglied von COSMO CONSULT, über die  Entwicklungen im Sales-Bereich und die zunehmende Bedeutung von Smarketing. Klaus gewährt tiefe Einblicke in die Entscheidung von COSMO CONSULT, auf Smarketing-Maßnahmen zu setzen, und erläutert, warum eine enge Verzahnung von Sales und Marketing im Sinne einer gemeinsamen Business Creation heute unverzichtbar ist. Er berichtet von den Herausforderungen, die auf diesem Weg gemeistert werden mussten, und erklärt, wie wichtig es ist, eine Kultur der Zusammenarbeit zu fördern. Im Gespräch wird deutlich, dass die Einführung von Smarketing nicht nur eine strategische Entscheidung war, sondern auch eine Frage der Führungskompetenz. Klaus beschreibt, welche Rolle Leadership dabei spielt, um Synergien zwischen den Teams zu schaffen, und wie Unternehmen langfristig von dieser Zusammenarbeit profitieren können. Eine Episode voller praxisnaher Einblicke und Tipps für alle, die Sales und Marketing tiefer miteinander verbinden wollen!

In der neuesten Episode von smarketing unplugged tauchen Julian und Jannik erneut in das Thema Datenqualität und Data Health ein – diesmal jedoch im  Kontext von Künstlicher Intelligenz. Jannik teilt seine Bedenken über den inflationären Gebrauch des Begriffs KI und diskutiert, wo KI seiner Meinung nach im Sales-Prozess eingesetzt werden könnte, um den Sales Cycle zu verkürzen. Julian beleuchtet die Arbeit mit KI im Marketing-Kontext und präsentiert praxisnahe Beispiele für den Einsatz von KI in der Marketing-Automation.Die Grundlage für die Arbeit mit KI? Eine exzellente Datenqualität, die die Grundlage für den erfolgreichen Einsatz von KI bildet. Ein Muss für alle, die tiefer in die Welt von KI und datengetriebenem Smarketing eintauchen wollen!

In dieser Folge spreche ich mit Julian Wachowiak und Jannik Noß über die Vertrieb Business Live (VBL) Konferenz in Köln, auf der ich beide im April dieses Jahres kennengelernt habe. Beide sind bei COSMO CONSULT in Sales und Marketing tätig​ und betreiben ihren eigenen Podcast "Smarketing Unplugged" Ein wichtiges Theme unseres Gespräches ist die Zusammenarbeit von Vertrieb und Marketing und die Rolle von KI im Vertrieb. Wir sprechen auch über die Herausforderungen bei der Umsetzung von Sales und Marketing Alignment und die Bedeutung von guter Videoqualität. Ein professionelles Setup kann das Vertrauen der Kunden gewinnen, wenn der erste Eindruck sitzt! Es geht auch darum, sich an veränderte Kundenanforderungen anzupassen und digitale Medien wie Podcasts zu nutzen. In dieser Folge erfährst Du: ✅ Wie künstliche Intelligenz den Vertrieb unterstützen kann. ✅ Weshalb richtiges Prospecting im Outbound-Bereich entscheidend ist. ✅ Wie man Sales und Marketing Alignment erfolgreich umsetzt. ✅ Warum gute Videoqualität Vertrauen schafft. ✅ Wie sich digitale Medien wie Podcasts im Vertrieb nutzen lassen. Smarketing Unplugged Podcast von Julian und Jannik: https://www.podcast.de/podcast/3401985/smarketing-unplugged _______________________________________________________ Mehr zu mein Thema Videokommunikation 4.0 erfährst Du hier: Meine Website: https://www.coporate-studio.de Mein LinkedIn Profi: https://www.linkedin.com/in/florian-gypser/ Du hast ein Thema rund um Corporate Videokommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@corporate-studio.de Ich wünsche Dir viel Spaß beim Hören und freue mich auf Dein Feedback!

Der Begriff "Smarketing" setzt sich aus den beiden englischen Wörtern "Sales" und "Marketing" zusammen. Ziel von Smarketing ist es, die Aktivitäten und Strategien dieser beiden Bereiche zu harmonisieren, um die Effektivität der Gästeansprache zu erhöhen und letztlich den Umsatz zu steigern. Durch eine enge Zusammenarbeit und ein gemeinsames Verständnis der Ziele können Unternehmen effizienter arbeiten und bessere Geschäftsergebnisse erzielen. Shownotes/Links: - Link zum Blogbeitrag https://smarthotelkey.at/smarketing-in-der-hotellerie - Smart Hotel Key auf Instagram https://www.instagram.com/smart.hotel.key/ - Prodinger Tourismusberatung https://tourismusberatung.prodinger.at/

“Sales ohne gutes Marketing können wir uns nicht mehr leisten.” Genau das dachte sich auch COSMO Consult und hat für sich eine ganz neue Diszplin kreiert: SMarketing. Was es mit diesem Begriff auf sich hat und wie das Unternehmen Silos aufbricht, um ihre Leads von Anfang bis Ende zu begleiten, dazu mehr in dieser Folge.

On se retrouve aujourd'hui pour vous présenter une toute nouvelle série d'épisodes sur Structure

Hay un departamento dentro de todas las empresas #b2b con la capacidad de aumentar tus ventas fácilmente y casi nadie lo usa.   Vender a empresas cada vez es más complicado y los departamentos de ventas lo están sufriendo bastante en los últimos meses.   El comprador B2B ha cambiado y no estamos sabiendo llegar a ellos como antes.   Uno de los primeros cambios que hay que implementar es cambiar a lo que yo llamo la mentalidad "en B2B todos los departamentos están en ventas"   Y dentro de esa mentalidad, uno de los departamentos clave es el departamento técnico.   ¿Quieres saber por qué? Te lo cuento todo en el pódcast.   Si quieres estar al día de las estrategias más punteras para vender al nuevo comprador B2B suscríbete en https://leticiadelcorral.com/    

In this episode of TIP Talks, we are joined by none other than Bishop Jackson! This is a fantastic episode that is worth checking out! Dr. Laramie Jackson, known as Bishop Jackson, was born and raised in Henderson, Texas. He is a husband, father, and son who loves his family deeply. He is a 2001 graduate of Henderson I.S.D. in Henderson, Texas. Afterattaining numerous awards and state medals in music, he traveled to the University of Louisiana atMonroe (ULM) to begin more intensive voice training under world renowned Louis Nabors. Bishop has also attended Wiley College, Grace Int'l Bible University, University of Texas Health Science Center, Umemba Health Academy, and Emerge Christian Technical Institute - Houston. He is aBoard-Certified Christian Counselor and a Texas State Certified Community Health Worker. He is the Founder and President of The Lion of Judah Training Institute of TODAH, Presiding Prelate of the Covenant Churches of TODAH (CCOT), the International Bishop of Alpha and Omega Church Ministries Int'l, and an entrepreneur.In 2003, at the age of 20, Bishop accepted his calling and was licensed as an Evangelist in 2004,ordained Elder in 2011, consecrated as a Bishop in 2014, and affirmed as an Apostle in The Lord's Churchin 2021. He is the Founder of Take Back Our Youth (T-BOY) Ministries founded in 2008; Founder of LJ'sMarketing and Graphics in 2010; Founder of Temple of Deliverance and Healing Int'l Worship Center,Inc. founded in 2012; Founder of Kingdom Heirs Fellowship founded in 2013; Founder of The CovenantChurches of TODAH founded in 2014; and Founder and CEO of Legendary Financial Group, LLC in 2019.Bishop's Vision is To Build the Torn, Strengthen the Weak, Encourage the Hopeless, and Empower thePowerless.Bishop is a tireless and dedicated community leader, striving for the betterment of all people. His passionis shown through the various community organizations and civic projects that he is and has beenaffiliated with. To name a few: A member of Phi Beta Sigma Fraternity, Inc., University of Texas System Chancellor's Centurions, Texas State Licensed Community Health Worker, East Texas Human NeedsNetwork- Board Member and Healthcare Council Co-Chair, Jeffery Williams Scholarship Fund BoardMember, NE TX CHW Coalition Board Member, Brain Scientist Dads Guilding Coalition, Executive Board Member-Empowerment CDC, Advisory Chairman – Texas African American Museum, Young Life CommitteeMember, Longview Community Men's Board of Directors, Miss Black Ark-La-Tex Scholarship PageantBoard of Directors, Miss Juneteenth Pageant Director, City of Longview - Circles (Poverty) InitiativeGuiding Coalition, Court Appointed Special Advocate (CASA), Kingdom Builders Association of AmericaExecutive Board, Delta Omicron Professional Music Fraternity, National Network of Youth Ministries,Greater Purpose Civitan Club Member, African-American Outreach Program – Boy Scouts of America, The Sons of Abraham and Daughters of Sara National Board of Directors, and other civic and socialinvolvements.Contact:laramie.financial@gmail.com   https://visibook.com/lifeworks If you enjoyed this episode of TIP Talks and would like to support Tyler Innovation Pipeline and all that we are doing to support our community, please consider joining us as a member or by supporting us in the link below. Thank you! Become a Member! https://www.tylerinnovators.com/new-become-a-member Support Us! https://checkout.square.site/merchant/MMESV3GSTM57E/checkout/FDCETAUBO6RZDEZKKJXFQBBV

In der neuesten Folge von smarketing unplugged. begrüßen Julian und Jannik einen besonderen Gast: Norbert Schuster. Norbert ist ein anerkannter Experte für Vertrieb und Marketing, bekannt für seine innovative Denkweise und seine Fähigkeit, Unternehmen erfolgreich in die digitale Zukunft zu führen.In dieser Episode diskutieren Julian, Jannik und Norbert ausführlich über das Thema Smarketing. Norbert betont, dass für erfolgreiches Smarketing eine sichere Basis notwendig ist und erläutert, wie Vertrauen und strukturierte Prozesse dazu beitragen können, die Zusammenarbeit zwischen Sales und Marketing zu stärken. Eine enge und gut abgestimmte Zusammenarbeit zwischen diesen beiden Abteilungen ist für den Erfolg unerlässlich. Norbert erklärt, welche Voraussetzungen dafür geschaffen werden müssen und welche Strategien am besten funktionieren.Ein weiterer Schwerpunkt liegt auf der Nutzung digitaler Tools und Automatisierung, um den Vertrieb zu optimieren. Norbert teilt seine Einblicke und gibt praktische Tipps zur Nutzung moderner Technologien im Sales- und Marketingprozess. Darüber hinaus beleuchtet er die Bedeutung von Leadmanagement und Kundenverständnis. Mit seiner Wasserloch-Strategie® und automatisierten Nurturing-Prozessen zeigt er, wie man effektiv Leads generiert und pflegt. Er hebt hervor, wie wichtig Empathie und ein tiefes Kundenverständnis sind.Norbert diskutiert auch moderne Vertriebsmethoden, vom hybriden Vertrieb bis zum Account-based Selling, und wie Unternehmen ihre Vertriebsstrategien an die Anforderungen der digitalen Ära anpassen können. Er betont die Bedeutung einer starken Vertriebsmentalität und Teamwork, die durch Mental Coaching und Potenzialanalysen gefördert werden können, um eine leistungsstarke und kundenorientierte Teamkultur zu entwickeln.Norbert Schuster, der Autor von Fachliteratur wie „Digitalisierung in Marketing und Vertrieb“ und „Marketing-Automation“, bringt seine umfassende Expertise in diese Folge ein und bietet wertvolle Ratschläge für Unternehmen, die ihren Vertrieb und ihr Marketing nachhaltig modernisieren wollen. Verpasst nicht diese spannende Episode, die tief in die Welt des Smarketings eintaucht und zeigt, wie eine harmonische Zusammenarbeit zwischen Sales und Marketing den Grundstein für langfristigen Erfolg legt.Hört jetzt rein und erfahrt, wie ihr euer Smarketing auf das nächste Level heben könnt!

Vender a empresas cada vez es más complicado La solución que a mí y a mis clientes les está funcionando mejor es crear un ecosistema Smarketing. Un ecosistema #Smarketing es una metodología que permite generar demanda, prospectar, cerrar ventas y desarrollar clientes desde los 3 departamentos principales de una empresa #b2b. ¿Quieres saber cómo? En el podcast te explico todo. Además, el 12 de julio estaré impartiendo una formación presencial en Madrid para implementar un ecosistema Smarketing en tu empresa. ¿Te interesa? Escríbeme a soy@leticiadelcorral.com y te daré toda la información del taller.

En el marketing B2B actual hay dos estrategias que se adaptan mejor que las demás a las condiciones actúale de los compradores B2B:

This week on the Revenue Insights Podcast, we are joined by JD Miller, Chief Revenue Officer at Kantata. In this episode, Guy and JD dive into the importance of leveraging data analysis in sales to become a top performer, as well as the impact of technology and data on sales teams. JD shares the attributes of top performers, the importance of personalization and active listening in sales messages, and how to successfully manage an annual sales plan. JD is a sales-oriented executive leader with vast experience guiding PE-backed and pre-IPO firms through their growth into large public companies. His expertise includes leading sales transformations, building high-performing sales teams, and implementing rapid growth strategies while ensuring operational efficiency for large enterprises. As a passionate "SMarketing" advocate, JD excels at bridging the gap between sales and marketing.

In dieser Folge von “Lasst die Kunden kommen” geht es um die Zusammenarbeit zwischen Marketing und Vertrieb. Ich spreche mit Dr. Mirjam Ringer von ADITO über die Studie “SMarketing - die Zukunft von Sales und Marketing“, deren Key Findings und das schwierige Verhältnis, das beide Abteilungen in vielen Unternehmen führen. Woher kommt diese Rivalität? Und wie gelingt es Marketing und Vertrieb wieder an einen Tisch zu bekommen? Ein Thema, von dem Fachkräfte beider Seiten profitieren können.Fragen, die wir behandeln:Was sind die Key Findings der Studie?Wie hat sich die Rolle des Marketings im digitalen Zeitalter verändert?Warum bedeutet eine bessere Zusammenarbeit zwischen Marketing und Vertrieb auch einen höheren Unternehmenserfolg?Woran liegt es, dass Sales und Marketing nicht richtig zusammenarbeiten?Welchen Einfluss hat die Unternehmensgröße auf das Verhältnis zwischen Marketing und Vertrieb?Mit welchen Maßnahmen kann die Zusammenarbeit zwischen Sales und Marketing verbessert werden?Wieso ist die Erwartungshaltung der Kunden gestiegen und welche Auswirkungen hat das auf die Lead-Generierung?

Cada vez es más difícil prospectar y vender a empresas. En eso estamos de acuerdo todos, no? Pero, en realidad, no es que sea más difícil, es que el comprador B2B ha cambiado su forma de comprar y nos ha pillado a todos con el pie cambiado. El nuevo comprador B2B: No quiere rellenar un formulario para entender cómo solucionar un problema, quiere acceso a todo la información de forma omnicanal para consumirla cuando él quiera. No quiere tener conversaciones con ventas, pero está encantado de leer tus publicaciones en LinkedIn o escuchar tu pódcast si se relacionan con dolores y preocupaciones que él tiene. Y va a ignorar totalmente tus mensajes de prospección, pero hablará contigo si ya ha consumido tu contenido y, por tanto, "ya te conoce y confía en ti" Todo esto obliga a que los vendedores empiecen a aplicar acciones de marketing en su día a día y que marketing empiece a entender cómo se produce una venta.   Eso te obliga a ser un SMarketer.   Si quieres convertirte en un SMarketer suscríbete en https://leticiadelcorral.com/gratis/  

Veränderungen am Markt, Technologien, die sich immer schneller weiterentwickeln und wachsende Kundenansprüche. In diesem Zuge ist es wichtig, dass unternehmensinterne Strömungen zusammenwachsen – so auch Marketing und Vertrieb. Die ewig konkurrierende Stellung beider Abteilungen muss dringend aus der Welt geschafft werden. Dazu braucht es vor allem praktische Ansätze. Eine Möglichkeit dafür ist der Smarketing Ansatz, mit dem sich auch die gleichnamige Studie befasst, die von unserem heutigen Experten Professor Jens Böcker gemeinsam mit ADITO Software durchgeführt wurde. Im Interview mit marconomy Content Manager Moritz Ollmert verrät Jens Böcker, warum die Smarketing-Studie gerade jetzt so relevant ist. Nebenbei geht er der Frage nach, warum praxisorientierte Zusammenarbeit zwischen Unternehmen und Hochschule die Grundlage für eine fundierte Ausbildung junger Betriebswirtschaftler bildet. Das erwartet Sie in dieser Folge:  Ab Minute 1:30: Hochschule und Softwareanbieter – wie geht das zusammen? Ab Minute 5:15: Definition von „Smarketing“ durch dynamische Marktlage Ab Minute 8:10: Studiendesign Ab Minute 10:00: Wird durch die Zusammenarbeit von Marketing und Sales die Produktivität gesteigert? Ab Minute 14:00: Warum der Blick über den Tellerrand lohnt Ab Minute 17:15: Keine Angst vor agiler Kommunikation Ab Minute 23:20: Highlight aus der Studie? Ab Minute 25:30: Fazit: Einfach loslegen – Erste Schritte auf dem Weg

La principal razón por la que una empresa compra es la confianza.   La confianza en la marca y en la solución, pero sobre todo la confianza en las personas que forman parte de la empresa.   De hecho, en los estudios del CEB calcularon que el peso de cada una de estas parte sobre la decisión de compra era:   20% marca 20% solución 60% Personas   Para construir esta confianza gracias a las personas que interactúan con el cliente hay una habilidad clave que apenas se estudia en los cursos de marketing o ventas.   ¿Quieres saber cuál es esta habilidad y cómo desarrollarla?   Te lo cuento en el pódcast   Y si quieres aprender a desarrollar e implementar estrategias de marketing y ventas B2B convirtiéndote en un SMarketer suscríbete en  https://leticiadelcorral.com/gratis/    

En #B2b ya podemos decir que sin Marketing

In dieser Folge spreche ich mit meinen Gästen Leif Mergener und Steffen Wetzel über die Highlights der Vertrieb Business Live 2024 in Köln. Wie schon im letzten Jahr war ich mit meiner Frau Joanna auch dieses Mal mit unserem Pop-Up Studio auf dem Event. Denn zu ersten VBL im Cinedom Köln, haben wir unser Pop-Up Studio ins Leben gerufen, mit dem wir seitdem erfolgreich auf zahlreichen Events vertreten sind. Steffen, Leif und ich diskutieren, wie die VBL im kommenden Jahr noch weiter verbessert werden könnte, um noch mehr Mehrwert für allen Besucher zu bieten. Zusätzlich geht es in unserem Gespräch um die Bedeutung des Netzwerkens. Bieten kleinere Veranstaltungen mehr Wert als große Messen? Ich finde schon! Dazu gehören nicht nur die intensiveren Gespräche, sondern auch Vorabend-Treffen oder ein Aftershow-Events, die das Knüpfen neuer Kontakte fördern. Außerdem sprechen wir über die zukünftigen Veranstaltungen und Networking-Möglichkeiten. Dabei werfen wir einen Blick auf die kommenden Events wie die Vertrieb.Business Live 2025 oder die Evalanche Wiesen 2024. Warteliste Vertrieb.Business live 2025: [https://vertrieb.business/vbl25](https://vertrieb.business/vbl25) Verhandlungsbasis #02 - Vertrieb.Business Netzwerktreffen (Köln): [https://www.eventbrite.de/e/verhandlungsbasis-02-vertriebbusiness-netzwerktreffen-tickets-888177892987](https://www.eventbrite.de/e/verhandlungsbasis-02-vertriebbusiness-netzwerktreffen-tickets-888177892987) Evalanche Wiesn 24: [https://www.sc-networks.de/evalanche-wiesn-2024/](https://www.sc-networks.de/evalanche-wiesn-2024/) Social Drinks: [https://www.eventbrite.de/e/social-drinks-deutschland-linkedin-networking-kennedydamm-31052024-tickets-802459978397](https://www.eventbrite.de/e/social-drinks-deutschland-linkedin-networking-kennedydamm-31052024-tickets-802459978397) Smarketing unplugged Podcast - VBL24 Recap: [https://linktr.ee/smarketing.unplugged](https://linktr.ee/smarketing.unplugged) _______________________________________________________ Mehr zu mein Thema Videokommunikation 4.0 erfährst Du hier: Meine Website: https://www.coporate-studio.de Mein LinkedIn Profi: https://www.linkedin.com/in/florian-gypser/ Du hast ein Thema rund um Corporate Videokommunikation, zu dem Du gerne einmal einen Podcast mit mir hören möchtest? Oder Du hast spannende Inhalte zum Thema und möchtest gerne mal Gast in meinem Podcast sein? Dann schreib mir an podcast@corporate-studio.de Ich wünsche Dir viel Spaß beim Hören und freue mich auf Dein Feedback!

Suscríbete gratis en http://leticiadelcorral.com/gratis/ Vender en B2B cada vez es más difícil, necesitas: 1.- Encontrar una razón de peso para hacerles cambiar su status quo. 2.- Apoyarte en un buen champion dentro de la empresa que te pueda hacer la venta interna. 3.- Dotar de herramientas a ese champion para que pueda llevar a cabo la venta interna. ¿Quieres saber más? https://leticiadelcorral.com/el-comprador-b2b-y-la-compra-por-consenso/   Más Información: Web: https://leticiadelcorral.com/ LinkedIn: https://www.linkedin.com/in/leticiadelcorral/ YouTube: https://www.youtube.com/channel/UCRSPI6OHnm8eH777JNNsCjw  

No te pierdas nada, suscríbete en leticiadelcorral.com Igual que en el triángulo de las Bermudas se pierden barcos, en el paso de los leads cualificados por marketing a los leads cualificados por ventas se pierden miles de euros en inversión de marketing y en oportunidades de negocio. Descubre por qué sucede esto y cómo evitarlo.  

Our host Jeff Ignacio sits down with Timothy Hughes, author of ‘Smarketing' and CEO of DLA Ignite, to discuss collaboration and alignment. They cover the sales and handoff process, how to measure success and ratios. They also discuss the power of social media, the dark funnel and leading indicators.

In der dritten Episode von "smarketing unplugged." begrüßen Julian und Jannik einen ganz besonderen Gast: Peter Dibbern, Chief Marketing Officer aus dem IT-Bereich. Diese Folge taucht tief in die Welt des Smarketing ein und klärt auf, wie diese effektiv für den Unternehmenserfolg genutzt werden können.Peter teilt seine langjährigen Erfahrungen und gibt Einblicke in die Praxis des Smarketings. Dabei geht es nicht nur um Visionen, sondern auch Strategien, die Peter im Laufe seiner Karriere erfolgreich angewandt hat. Besonders interessant sind seine Ausführungen zum Thema Alignment von Marketing und Sales – ein Aspekt, der in vielen Unternehmen nach wie vor eine Herausforderung darstellt.Julian und Jannik nutzen die Gelegenheit, mit Peter über die Bedeutung einer gemeinsamen Zielsetzung und Kommunikation zwischen den Abteilungen zu diskutieren. Sie erörtern, wie eine enge Zusammenarbeit nicht nur die Effizienz steigert, sondern auch zu einer verbesserten Customer Journey und letztlich zu einem signifikanten Wachstum führen kann.

In der heutigen Folge des B2B Hero Podcast steht das Thema Zusammenarbeit von Marketing und Vertrieb im Vordergrund. Tauchen Sie ein in die Welt in die agile Welt des Smarketing-Ansatzes, den Dr. Mirjam Ringer als C-Level Executive bei CRM-Player ADITO Software GmbH stetig vorantreibt. Im Gespräch mit marconomy Content Manager Moritz Ollmert gewährt Mirjam Ringer Einblicke in die Transformation des Unternehmens. Erfahren Sie, wie Agilität und Smarketing die Zukunft von Marketing und Vertrieb maßgeblich beeinflussen können und welche Rolle die Auswahl eines adäquaten CRM-Systems dabei spielt. Nur wer sich auf den Weg macht, wird am Ende Erfolg haben. Denn, so Ringer: „Traut euch, bestehende Abteilungsgrenzen aufzubrechen. Nicht immer nur höher, schneller, weiter. Sondern hebt die vorhandenen Prozesse auf den Prüfstand und denkt sie einmal völlig neu. Das ist es, was wir brauchen. Ganz massiv.“ Jetzt reinhören, viel Spaß! Ab Minute 1:40: Vorstellung Dr. Mirjam Ringer und ADITO Ab Minute 4:45: Die Smarketing Studie – Annäherung auf wissenschaftlicher Ebene und Datennutzung Ab Minute 9:00: Wie kann ein CRM System bei der gemeinschaftlichen Datennutzung helfen? Von der personen- zur themengebundenen Kommunikation Ab Minute 12:30: Strukturelle Veränderungen im Bereich der Organisation: Wie agieren? Ab Minute 14:10: Smarketing auf dem Lead Management Summit 2024 – weit übers CRM hinaus und tief hinein Ab Minute 16:25: Change Projekt: Herausforderungen bei der Umsetzung bei ADITO Ab Minute 21:10: Was bedeutet eigentlich Agiles Arbeiten in Marketing und Vertrieb? Ab Minute 23:30: Welche Parameter sind wichtig bei der Auswahl eines kollaborativen CRM-Systems? Ab Minute 26:25: Mirjams Appell: „Traut euch, bestehende Strukturen zu hinterfragen

Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing," which emphasizes seamless alignment between sales and marketing through constant communication. Whether you're a small business or a larger organization, this episode provides valuable insights into optimizing your sales and marketing efforts for better results. Tune in to learn how to improve lead sharing and eliminate sales prevention strategies for the success of your business!

In this episode of Out of The Box With Christine, we dive into the world of "Smarketing," where smart marketing meets brilliant strategies. Join us as we uncover the latest game-changing marketing trends that you need to know about! We're thrilled to have our special guest, Nathan Yeung from FindYourAudience.online, sharing his invaluable insights and expertise. Get ready to revolutionize your marketing game – hit that play button and let's embark on a journey to supercharge your Smarketing strategies! This Episode Brought To You By: http://www.HowDoICreateAPodcast.com - Learn How You Can Create Your Podcast in 30 Days or Less! LINKS: http://www.OutofTheBoxWithChristine.com http://www.ChristineBlosdale.com http://www.FindYourAudeince.online #marketing #podcast

 The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from his lifelong fascination of marketing.Dive deep as Block and Buyting discuss an revolutionizing approach towards business development, ignoring the conventional divisions and looking at marketing and sales as an integrated part of the business. Through the lens of Tulip Media Group, they present the customer journey as the soul of this approach, from identifying core prospects to closing deals for them. As with the assembly line at Ford, optimization of each stage is vital, and Andy paints this imagery for listeners, underlining the strengths and weaknesses of each stage in the process.

"Ventas te detesto....pues no más que yo a ti marketing"  ¿Esto es algo que se vive en tu proyecto o empresa? En este episodio hablamos de un concepto llamada "SMARKETING" el cual nos define la fusión, alineación y amor que debe de existir entre Sales y Marketing, es decir como las ventas y marketing tienen que trabajar de la mano para poder incrementar tus resultados.  ¿Quieres dejar de trabajar cansado y cansada porque entre marketing y ventas siempre hay peleas? Pues este episodio es la mejor guía para que puedas empezar a vivir este cambio en tus ventas y llevarlas a un nuevo nivel.  #educacion #educación #educacionfinanciera #ventas #ventasonline #guatemala #emprende 

To get in touch with Diogene Ntirandekura, Consulting Lifestyle podcast host:My Linkedin profileConsulting Lifestyle communityConsulting Lifestyle coaching ----------------------------------------------------------------------------------------------In this episode, we feature Gisele Lempert from Vende Más, a certified HubSpot partner based in Valencia, Spain, with clients around the globe. She shares her career story, starting from working in her father's technology company at a young age, studying advertising, and moving to digital advertising, where she discovered HubSpot in 2014. In this episode, she shares the winning strategy of focusing on their core business and partnering with others to supplement their services, rather than expanding with employees. She also discusses the gig economy and sustainability in business, stressing the importance of planning and avoiding layoffs. Finally, she also discusses the importance of deepening relationships with existing clients and focusing on making things better and sustainable rather than just looking for new clients. Stay tuned!Support the showTo get in touch with Diogene Ntirandekura, the host of the show: Linkedin Profile community page for coaching Instagram profile

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.  Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.  It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.  Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations. About the Author: Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica. He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019. And, interesting fact – his undergraduate degree was in electrical engineering! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the power of building an online community, the role of influencer marketing in social selling, and the future of social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

In this episode of The Customer Service Revolution, John DiJulius is talking with Andy Buyting, the founder and CEO of Tulip Media Group. Andy is also a best-selling author, serial entrepreneur, and strategic advisor. On top of all of this, Andy is the creative mind behind the integrated business strategy, “SMarketing.” He uses this strategy as a leader in business development and marketing to help other businesses grow. Throughout their conversation, Andy and John discuss Andy's newest book, Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works. Tune in to learn from Andy's wisdom gained from his many years of experience in entrepreneurship, sales, and marketing. You Will Learn: How to double your sales with zero salespeople.  What you should be measuring to be certain you're getting a good return on your marketing investment.  The difference between marketing and promotions. How to accurately measure your online marketing and promotions. The role customer service plays in your growing business. Resources mentioned: The Customer Service Revolution Podcast  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Creating the Digital Experience That Builds Trust with Your Customers Shep Hyken interviews Tim Hughes, co-Founder and CEO of DLA Ignite, and co-author of Social Selling: Techniques to Influence Buyers and Changemakers. He shares how organizations can establish a strong digital brand identity, share knowledge, and create lasting relationships with their customers through social media platforms. Top Takeaways:   ·      The modern customer is empowered. They now have access to an infinite amount of content at their fingertips. They can look up products and services online before making a purchase. They can look people up on social media before doing business with them.   ·      Like the modern customer, job hunters have changed within the last few years. They are now empowered to evaluate the companies that they want to work for based on what is valuable to them. Through social media, they can see if an organization has the same values as them, whether it is on diversity, inclusion, sustainability, etc.   ·      Social media has become a form of digital theatre for people to see how companies respond to their customers' positive or negative comments.   ·      The three things that brands need to do to excel at social selling and digital CX:   1.    Create a buyer-centric profile that looks good to your customers and positions your organization as the expert that can help them.   2.    Have a wide and varied network that allows you to influence as many people as you can.   3.    Create content that provides your customers with help and advice. Customers respect brands that share knowledge and are helpful to people. Providing informative and easy-to-digest content will get your customers to know, like, and trust you.   ·      Plus, Tim Hughes shares how companies can completely own their brand's narrative through digital dominance. Tune in! Quote:  "Your customers are searching for information and assistance online. Your employees need to be empowered on social because that is where your buyers are"   About:   Tim Hughes is the Co-Founder and CEO of DLA Ignite and co-author of the bestselling books, Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. He is currently ranked Number 1 by Onalytica as the “Most Influential Social Selling Person in the World.”   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

You put in a ton of work, but nobody cares. Nobody pays attention.It's frustrating.But look, it doesn't need to be this way. What do great entrepreneurs like Mr. Beast know,  that we don't? He knows it's all about the hook.Today, we're taking a quick look at an exercise in Brendan Kane's book Hook Point. Listen, try this, and start being seen for your genius!Get Brendan's book here: https://amzn.to/3DINxLlJoin my Pro Group: https://podcast-savants.mn.co/

Andy Buyting has a unique sales and marketing strategy that is extremely successful. He calls it “SMarketing”. Andy helps businesses all over North America using this integrated strategy. He is a two-time international bestselling author, serial entrepreneur, and strategic advisor. He's ready to help you fuel your revenue growth through easy and effective marketing that works. AND … he's very entertaining. In this episode you will learn: What it means to “Become the Yellow Tulip in the Sea of Red”. How to win clients and influence people. The three pillars of content marketing. Double your sales with zero salespeople. One way to grow your business is to stop the leaky bucket - Keep what you have. Connect with Andy: andy@tulipmediagroup.com or 506.238.4683 A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of gifts for you. A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.com Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/JanicePorterBiz https://twitter.com/janiceporter Join our Relationships Rule community on FB here: https://www.facebook.com/groups/relationshipsrule/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

How well do you leverage your social networks for business? Many of us have no idea how impactful social selling can be for our businesses. Social media is a powerful tool for business marketing and prospecting, but we need to learn how best we can leverage that.  Today, I have the honor of hosting Tim Hughes on the show. Tim and I will be having a deep conversation about social selling. He will share nuggets of wisdom that we can all borrow to help us leverage our networks. Who is Tim Hughes?  Tim is the most influential social selling person in the world. He is the CEO and Co-Founder of Digital Associate Leadership. He is also the author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing.  Three things you should know about social selling When you're on social media, your profile is your shop window to the world. You need a network, which is about connecting to all the people that you want to sell to; you want to influence. Content: You need content because buyers are looking for help. They're looking for advice. They're looking for insight. We're looking to be entertained, entertained.   Tim's inner superpower Tim believes his inner superpower is his GRIT. He has a clear vision, and he puts all the effort needed into achieving his goals. He believes he got it from his mother. Timestamps: [00:40] Getting to know Tim Hughes [06:34] What inspired Tim to write his first book? [08:11] How Tim's entrepreneurship journey started [13:21] How Tim acquired his mindset [16:39] Three things you need to know about social selling [21:48] How to create content [23:57] Tim's go-to strategy to grow a business [29:39] Tim's reseller program [33:03] How to create superfans [39:07] Tim's inner superpower Quotes: “Part of my job as being an entrepreneur is to get out and talk to people.” “What we do doesn't feel like work. We do what we're passionate about.” “We all have these two days in life which are really important. The day we're born and the day we realize why we were born.” “If we don't post content, we are invisible to our clients.” “One of the beauties about social networks is that you've got the ability for other people to share your influence through their networks.” “If you want superfans you need to be authentic and share insights.” “Your environment dictates what you are, and what you create, is a product of your environment.” Connect with Tim Hughes: LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/  Twitter: https://twitter.com/Timothy_Hughes 

Dan Tyre is the Director of Sales at HubSpot. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. Dan is an authority on inbound marketing and sales and is a regular speaker, writer, and coach to those who yearn for inbound success. At HubSpot, Dan pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.  Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events.  In this episode, he shares why and how we can shift from "always be closing" to "always be helping" to drive sales success and revenue growth. Insights he shares include: What does it mean to be an inbound organization in today's worldThe underlying principles of inbound that make it work so wellWhat does it look like to always be helpful as an organizationWhy Dan suggests we move away from using marketing and sales funnelsWhy use sales flywheels as opposed to sales funnelsFrom an "always be helping" perspective - what does creating a sales flywheel entail and what does it look likeKey elements to scaling a business for an organization that is looking to always be helpingand much much more ...

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how "Smarketing" attracts the best patients. I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called “Smarketing Attracts the Best Patients”. Have you noticed how your attention webs and flows depending on what's going on in your life? For example, you're thinking about buying a specific car and you see that car on the road, on the internet and everywhere you turn? It's the same thing with cosmetic rejuvenation. When consumers are thinking about making a change, they suddenly notice advertising, marketing and messaging around it they never noticed before. That's where Smarketing comes in. In this week's Beauty and the Biz Podcast, I talk about how to use Smarketing to save a lot of money while attracting much better patients from your efforts. Enjoy!

In this episode, Joseph Lewin chats with Ray Ferralez , President of Smarketing, LLC., all about micro marketing. We go into detail about how sales and marketing can work closely together to create a better experience for B2B customers and ultimately increase revenue. Learn more about Ray and SMarketing, LLC,.: https://www.linkedin.com/in/ramon-ray-ferralez-695a341b/ Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.l y/3txeIlH

Show title: B2B Podcasting Episode title: How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert Call To Action: ➡️ Do you struggle with the balance between sales and marketing? When you set out to build your personal brand, it's not uncommon to face challenges. Video content and messaging have incredible power to strengthen your niche expertise—or keep you on the sidelines. It can be a tough balancing act.

Dan TyreDirector of Sales, HubspotWith his startup mindset, Dan understands efficiencies, productivity, and how to ensure growth opportunities for ALL of your people. Now, overseeing thriving hives of sales activities with Hubspot, he is excited to see his pioneering concept of "Smarketing" in play, as it truly aligns inbound marketing and sales for success.In conversation with: Derek Lundsten, President & CEO, LifeGuides

Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transform their organizations digitally through both Social Selling and Smarketing, which are also the names of two books Timothy has written. Listen in as Timothy breaks down the steps you should take to ensure you digitally transform your business and tap into the opportunities and influence that await. For more information: •Timothy Hughes on LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ •DLA ignite: https://dlaignite.com/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices