Podcasts about equals3

How Marketeers can deliver remarkable impact through Product Innovation with AIAn interview with Dan Mallin, co-founder and CEO of Equals3This interview focuses on the product innovation opportunity for the marketing community, and my guest on the podcast is Dan Mallin, co-founder and CEO of Equals3. For nearly 20 years, he has established a solid track record in creating, growing and transforming businesses, ranging from technology services, sales, marketing and business development.Dan has twice been recognized as a finalist for the Ernst & Young Entrepreneur of the Year, he is a finalist for the MHTA Tekne award and he has been recognized by the Business Journal as one of 40 Under 40.On my hunt for compelling stories that demonstrate the value we can create when technology augments the unique strength of people I stumbled up Equals3 – and as the name reveals – their mantra is: Better than the individual and better than the machine, are the two together. You + Lucy = 3And this intrigued me, hence invited Dan to my podcast. During our interview we explore the day to day challenges of CMOs and marketeers with regards to analysing and reporting on market data to drive segmentation and positioning decisions and how this can be addressed with product innovation. We discuss how technology such as AI can help to not only speed up this process exponentially, but actually help to take outcomes to complete new levels of impact by revealing new insights, enabling marketeers to ask different and better questions, lowering Cost Per Action (CPA) and even guiding them communicate more clearly. That’s pure competitive advantage. Here are some of Dan’s quotes:“Equals3 is all about augmented intelligence, not artificial intelligence in the concept of 1+1=3 or you+Lucy=3. Lucy makes you better than she would be alone and better than you would be aloneLucy is an answer engine, not a search engineIt gives access to places in the corporation where data exists.If I have to spend a hundred, two hundred hours doing something to get the analysis that I need to get to, and that can be multiple people but the equivalent of that, or if I can do it in four hours or five minutes, what is that speed worth to the organization?If your competition is doing it and you're not, then they'll be able to move faster, market faster, may react to whatever you're doing, understand things and deliver in a superior way.”By listening to this podcast, you will learn three things:How exponential value can be created by going beyond ‘just’ automation and embrace intelligence augmentation for any use caseWhy the way to explore innovation opportunities is not about optimizing the process as such, but to find ways to eliminate the process all together to shift the focus to what really mattersAnd why investing in machine learning is not about value creation today, but even more about value creation tomorrow by using all new insights to just get better and better See acast.com/privacy for privacy and opt-out information.

Riffing points:  What is the vibe after Beta.mn + Enterprise Rising events? -- for more see: beta.mn and Enterprise Rising Conference 2017 which happened the same week in March, 2017. RetraceHealth hitting the deadpool -- for more see: VC Backed RetraceHealth Shutting Down Public startup talks about startup failure or failing -- for more see public talks online by Thompson Aderinkomi previously of RetraceHealth, Justin Kaufenberg of Sports Engine, Carson Kipfer of Sports Engine Sports Engine exit acquisition amount -- for more see: recent news, including NBC Sports' acquisition of Sports Engine, at Sports Engine on MSPBJ. Bright Health possible funding -- for more see: recent news, including Bright Health funding, at Bright Health on MSPBJ Mednet funding -- for more see: recent news, including Mednet funding, at Mednet on MSPBJ When I Work funding -- for more see: recent news, including When I Work funding, at When I Work on MSPBJ Equals3 funding  -- for more see: recent news, including Equals3 funding, at Equals 3 on MSPBJ Bitesquad funding -- for more see: recent news, including BiteSquad funding, at BiteSquad on MSPBJ Arthur Ventures busy raising a new fund -- for more see: recent news, including Arthur Ventures fundraising, at Arthur Ventures on MSPBJ

Dan Mallin is an entrepreneur dedicated to expanding the ways technology can advance the mission of chief marketing officers, advertising, and media agencies. He’s repeatedly broken new ground in the marketing world. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing—integrating sales, service, and marketing—Mallin has a broad history of building businesses that help clients, including Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms. Today, Mallin is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional.

Disruption Ahead: AI Will Forever Alter the Advertising LandscapeTue. April 25| 3:00 PM - 3:45 PM | Advanced Advertising TheaterAI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.

Dan Mallin is an entrepreneur dedicated to expanding the ways technology can advance the mission of chief marketing officers, advertising, and media agencies. He’s repeatedly broken new ground in the marketing world. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing—integrating sales, service, and marketing—Mallin has a broad history of building businesses that help clients, including Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms. Today, Mallin is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional.

Disruption Ahead: AI Will Forever Alter the Advertising LandscapeTue. April 25| 3:00 PM - 3:45 PM | Advanced Advertising TheaterAI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.