The world is a place that's constantly changing. As a result, the products we use must also change with it. Here are many product innovation examples - ideas for improving your existing products.
What does embedded finance mean to Dani Fava? It means providing a more secure future for millions of Americans. Find out how.Dani is Group Head of Product Innovation at Envestnet, transforming the way financial advice and wellness are delivered. Their mission is to empower advisors and financial service providers with innovative technology, solutions and intelligence to make financial wellness a reality for everyone.Nicole and Dani talk hacking software to buy back 20 minutes of her day, how financial micro moments could change the future, and how Dani carved out her own space in the innovation niche.And our sponsor MainStreet is making it easy to find thousands of dollars worth of R&D Tax Credits. You only need to plug MainStreet into your payroll and let their team of experts do the heavy lifting, scanning hundreds of federal, state and local tax credits on your behalf. It's going to save you so much time and your company so much money.Head to MainStreet.com to sign up for their limited time offer.And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintechThank you so much!Follow Dani:LinkedIn: https://www.linkedin.com/in/dani-fava/You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/And if you've enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech InsiderTimestamps:00:00 Intro01:44 The Incredible Origin Story 04:31 Being Your Own Biggest Believer05:55 Failure Is An Option12:20 Infiltrating The Institutions15:14 Equity At All Levels23:44 Proximity: One SIngle Word25:56 The Embedded Finance App30:15 Being The Change In Fintech31:43 Staying Visible3 Benefits of Embedded Finance For OrganizationsIn a digital world, the role of finance is more important than ever. Finance departments are playing a key role in embedding insights into our organizations and driving sustainable performance. A company's embedded financial management system is one where financial information is accessed directly from business processes, rather than having to be retrieved from separate data systems. Embedded finance solutions are fast becoming essential for many businesses as they provide a number of benefits that can help you make better strategic decisions, boost efficiency and reduce costs. In this blog post, we take a look at the benefits of embedding finance for your organization. Save Time and MoneyThe data needed to report on the business performance, forecast future cash flows and make investment decisions is being extracted from the core business processes themselves. This means that the analysis and reporting can be done in real time, without the need for manual collection of data from separate systems. Thus, finance departments no longer have to spend valuable resources manually extracting data from different systems and generating reports to support management decisions. This will save time and money spent on IT resources, data management and analysis. Embedded finance solutions can help finance departments make better use of
The first step to figuring out whether or not joining a high-priced eCommerce mastermind is right for you is to figure out your relationship objectives.
This episode welcomes Ph. D. Stephen Magill, VP of Product Innovation at Sonatype. Listen in as we discuss project quality metrics and key takeaways from the 8th Annual State of the Software Supply Chain Report.
Product Innovation Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Innovation is a part of product research and development. Product innovation provides a competitive advantage, opens new markets, and increases sales to existing customers. Determine how much you will spend on product innovation. Set a budget for people and time to work on those innovations. Base this budget on demands from customers as well as pressure from the competition. Segment your customer base and perform market research. Brainstorm various innovations and test with customers to determine the potential increase in sales from each innovation. Compare the cost of innovation with the potential sales increase. Consider pursuing innovations that can pay back more than the basic development cost. Repeat this process with each segment of the customer base and with various solutions. Prioritize the approved innovations across the various customer segments to work on the highest return projects first. Innovation is a key aspect of product development but it must be managed within the constraints of the company's budget and the ability to monetize the innovation. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact firstname.lastname@example.org Please , share, and leave a review. Music courtesy of .
The food industry is arguably one of the most innovative sectors in the world, but what are the strategies and ideas that underpin successful product innovation? Innovation is big business in the food and drink industry. On the Food Matters Live podcast, we are often meeting people with great new ideas or tapping into growth trends, whether that is wellness, nutrition, plant based, ag-tech, or a whole host more. In this episode, made in partnership with Sopheon, we dig deep into the art and science of innovation, and ask: Are there certain practices that support most, if not all, successful product innovation projects? Which approaches can drive product innovation forwards? And what are the key questions innovators should be asking themselves? The modern world is ultra-connected, things are manufactured and assembled in multiple countries, team members work in different time zones, products are sold in different places. That creates plenty of opportunity for innovation, but it can throw up challenges too. So, what does an ultra-connected world mean for innovation leaders? We delve into the potential opportunities provided by the Metaverse, and how innovators are looking at exploiting that brand new environment. What about smaller companies looking to innovate? Are the challenges different compared to larger businesses? Sopheon is a company with a long history of considering these ideas and applying them through its innovation management software and services. Our guest on this episode is Paul Heller, Sopheon's Chief Evangelist. Paul has led technology strategy and product development for Sopheon for nearly 25 years and is just the man to provide an informed perspective on how to go about your product innovation project. Sopheon Enriched by experience with hundreds of longstanding, blue-chip customers, Sopheon provides the ability to control and manage innovation and new product development programs and pipelines more effectively and efficiently. Sopheon solutions deliver an innovation decision command centre that gives companies complete visibility, smarter decision-making, and better time to value. Sopheon offers a flexible and scalable single innovation system that integrates with any system or innovation process, is straightforward to deploy and use, and which is based on deep industry best practices and powerful decision support and data visualization capabilities. Sopheon clients enjoy superior strategy-to-execution performance and growth because they can consistently innovate, define, and develop a successful portfolio of products, and achieve faster time to market. Paul Heller, Chief Evangelist, Sopheon Paul Heller has led technology strategy and product development for Sopheon since 1999. Today, his leadership helps Sopheon's blue-chip client portfolio achieve high levels of success from their investments in innovation. Paul navigates the technology landscape for both Sopheon and its customers and identifies the business values linked to investments in innovation management systems and processes. He also advises executives on how to be more successful in innovation and regularly speaks and writes about innovation to business audiences.
On October 13-14, Fidelity Investments Canada proudly hosted an in-person event for financial advisors featuring several Fidelity portfolio managers and subject-matter experts. On today's FidelityConnects podcast we're bringing you one of these sessions, with host Pat Bolland leading a panel discussion on ETFs and Digital Assets. Pat is joined by Vivian Hsu, Director, Product Innovation, Meghan Chen, Digital Assets Strategist, and Reetu Kumra, Analyst and Portfolio Manager. Fidelity has an extensive ETF lineup, including the All-In-One ETF suite. Digital asset products have also been introduced to round out the lineup with products focused on both Bitcoin and Ether. The panel will unpack all of this and more with Pat today. Recorded on October 13, 2022. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information. For the second year in a row, FidelityConnects by Fidelity Investments Canada was ranked the #1 podcast by Canadian financial advisors in the 2022 Environics' Advisor Digital Experience Study.
Ani is the founder of Glow Proteins. The brand empowers women to make informative wellness choices through science-backed, clinically proven ingredients in their product range. The product range includes an activated latte range and a marine collagen powder. All products have incredible health benefits and taste great too! In this Mindfulbiz Podcast episode, Business Coach Alison Morgan speaks with Ani about her business journey thus far. www.relauncher.com.au www.instagram.com/relauncher_alison
LIVE from isolved Connect: When Product Innovation Promotes Connection Hosts: Trish McFarlane, Karen Steed Guests: Geoff Webb, VP of Product Marketing & Strategy and Kelli Rico, VP of Product Management & Training This week, we met with Geoff Webb and Kelli Rico live from the isolved Connect Conference in Nashville, TN. - Importance of data-driven decision making - Considerations for the deskless workforce - Accessibility within your organization - Where does sustainability fit in? Connect with Geoff Webb here Connect with Kelli Rico here Thank you for joining the show today! Remember to subscribe wherever you get your podcasts!
Many companies are pulling back spend right now…specifically for sales and marketing.But why is this happening and, more importantly, how can you maximize your advertising budgets even if they're being reduced?In this Demand Gen U episode, Jason Widup, VP of Marketing, and Silvio Perez, Head of Product Innovation at Metadata, chat about what budget cuts mean for sales and marketing and provide top tips on dealing with them.Jason and Silvio explain why you shouldn't short-change top-of-funnel content, how focusing on your ICP could help you tailor your strategy and more.Find out:Why building a strong audience will help get through budget cutsSilvio's top tips for preventing cuts in the first placeWhy spend reductions do and don't make senseFor more expert tips on maximizing your advertising budget, check out the full episode.0:00 – 0:40 – Introduction0:40 – 2:22 – Jason loves efficiency2:22 – 5:28 – Reasons why companies cut sales & marketing budgets5:28 – 9:24 – Can you prevent your budget from being cut?9:24 – 15:01 – Maximizing your ad spend15:01 – 21:12 – Top strategies to optimize ad spend21:12 – 24:20 – Why you should optimize your landing page24:20 – 27:21 – Understanding your impact to revenue pipeline27:21 – 30:00 – Measuring efficiency30:00 – 32:03 – Look for ad ‘hidden gems'32:03 – 34:21 – Short-term vs. long-term34:21 – 35:36 – Leaning into what's working35:36 – 37:57 – Changing your whole strategy37:57 – 39:19 – Outro
When Ralph Dandrea founded ITX a quarter-century ago, the notion of product was a whole lot different than it is today. In 1997, he and other product builders thought about software through the lens of themselves as users – not of the end users who were truly using the products they built. That thinking evolved … The post ITX at 25: Creating a Culture of Product Innovation appeared first on ITX Corp..
Your host John Manning is joined by Angela Echols and Randy Siegmann to interview Heather Gifford, Product Manager and newest addition to the WBA marketing team. They talk about product innovation, and how new ideas must align with the market. The topic builds from Heather's 20 years in product management across several industries and her experience with pricing, market research and product launches. This was recorded following an FTA training with Glenrock in Elmhurst, IL
Prashanthi Ravanavarapu, Head of Product and Customer Experiences at PayPal delves into a number of key topics, including:Inclusive design in the product vision.Why a product needs to act and look the same, no matter the customer.Leveraging empathy and channeling it into innovative ideas.How everyone in the product journey can have the biggest impact.Why the best servant leaders thrive as product managers.
A challenge that many startup founders face is finding a true partner in your manufacturers. Often, finding a manufacturer who will agree to work with your small inventory in the first place is hard enough. Our guest today understands what it takes to navigate manufacturing hurdles. Elyse Kaye is the CEO of Bloom Bras and Head of Product Innovation at Aha Product Solutions. On today's episode, Elyse discusses the challenges posed by so many factories refusing to work with startups, ways to reduce unnecessary packaging, and how e-commerce is allowing smaller companies to take bigger risks than ever before. —Guest Quote“Instead of having 400 products on your site, can you bring it down so that you don't run a greater risk? There's been huge challenges in changing algorithms. So whereas it might have been a certain customer acquisition cost a year ago, those numbers have now skyrocketed.” - Elyse Kaye—Time Stamps *(1:31) Meet Elyse*(2:00) What is Bloom Bras?*(4:30) Manufacturers not willing to work with startups*(7:30) Supplier diversification*(10:44) Segment 2: Challenges*(13:35) Solving for a more efficient supply chain*(18:03) Retail v E-Commerce*(20:54) Segment 3: The Venting Couch*(26:50) Segment 4: Back to the Future*(27:20) Let's talk sustainability*(33:55) Segment 5: Quick Hitters—-Sponsor:Cloud Supply Chain combines the speed and flexibility of the cloud with the physical infrastructure required to compete. Want to learn more? Download our e-book Cloud Supply Chain for Dummies, I mean Savvy Brands, and find out for yourself. Go to Stord.link/dummies to get a copy. —-Links Connect with Elyse Kaye on LinkedInConnect with Alex Kent on LinkedInCheck out the Stord WebsiteCheck out the Bloom Bras Website
There is no single blueprint for success in building a business. However, there are certain key components that all businesses need to succeed. Too often, founders find a problem that needs solving. And that was certainly the case for our guest Hayden Wadsworth, the CEO and Co-Founder of HydroJug. About five years ago, he noticed that other gym members had milk jugs for water. These jugs are not recyclable and reusable, and they certainly lack personality. So, like all good entrepreneurs, he decided to fix this problem and make better jugs. Tune in to learn more about how Hayden built his company from scratch, what he learned along the way, and how he turned the corner to create a company that is not only profitable but also a great place to work.Love the show? Subscribe, rate, review, & share! https://turningthecornerllc.com/podcast
Joyce welcomes Christine Griffin, Principal Consultant and Sr. Search Consultant, and Sherry Lapaglia, Director of Talent Programs and Product Innovation, for Bender Consulting Services, Inc. to the show. The guests will highlight Bender's disability inclusion assessment and strategic planning services available to corporations seeking to be inclusive of people with disabilities. Bender's disability inclusion assessments and strategic planning explore processes and policies to identify barriers and areas of compliance concern, while building a brand of inclusion.
In this episode we are joined by Madison Goldfischer, Vice President of Product Innovation at Zelis, to discuss billing errors. We dive into the challenges people face in identifying them, the role that economic gaps play in addressing them, the process in how they should be dealt with and more. This episode is sponsored by Zelis.
https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-enfinity-paraxanthine-072 In late August of 2022, PricePlow revealed the next-generation stimulatory ingredient enfinity (Paraxanthine), set to launch shortly afterward through MuscleTech. We wrote about the new product line and briefly introduced paraxanthine to readers in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine. To follow-up with more scientific information, we brought Raza Bashir (VP of Scientific Affairs and Product Innovation at Iovate and MuscleTech) and Shawn Wells (Chief Science Officer of NNB Nutrition and Co-Founder of Ingenious Ingredients) on to the PricePlow Podcast to explain Shawn's latest innovation in enfinity brand paraxanthine. We then discuss how MuscleTech is using it to power cleaner, more consistent workouts and diet support through a new pre-workout supplement and two weight loss products. The MuscleTech iQ Series MuscleTech's Raza Bashir and Ingenious Ingredients (and NNB Nutrition CSO) Shawn Wells join the PricePlow Podcast to talk about MuscleTech's new iQ Series launch, using enfinity Paraxanthine! MuscleTech is going all-in on this ingredient, and through the episode, you'll learn how Raza has been "hoarding" much of the stimulant for the better part of four years. Once you try it, you'll understand why - for many users, it's simply a better experience than caffeine. Finally, enfinity is ready for primetime, starting with three supplement launches covered in our introductory MuscleTech iQ Series article: EuphoriQ: Pre-workout supplement using 300 milligrams of enfinity Burn iQ: Capsule fat burner using 100 milligrams of enfinity per capsule Burn iQ Powder: Thermogenic fat loss powder using 150 milligrams enfinity per scoop MuscleTech is using the moniker iQ, stating that this is the smartest way to supplement your energy. After learning more about paraxanthine's differences from caffeine, there's a good chance you'll agree -- or at least understand why many users will like it more. Finally, this is a follow-up from Episode #048 of the PricePlow Podcast, where Shawn teased the ingredient a bit over a year ago. It's finally here and upon us, so listen or watch and enjoy: https://www.youtube.com/watch?v=4W0m3GNPc4E Audio Version: Subscribe to the PricePlow Podcast on Your Favorite Service iTunesSpotify Google PodcastsSoundCloud Raza Bashir and Shawn Wells Discuss Paraxanthine and enfinity-Powered EuphoriQ 00:00 - Introductions - Mike introduces Raza and Shawn and gives the overview -- MuscleTech's new iQ Series will have enfinity brand paraxanthine, and quickly flashes back to Episode #048, where Shawn teased it over a year ago. 03:00 - Shawn talks about the omnipresence of caffeine - a one trillion dollar market. He talks about how it's effective and important, mentioning that it fueled the industrial revolution. Many switched from alcohol to caffeine back then, with far more productive effects on society. Additionally, we meet and socialize with two substances: alcohol and caffeine. 05:20 - "What enfinity, what paraxanthine solves: For about 59% of the population, they are not fast metabolizers. Meaning they are not metabolizing caffeine well. And so what happens is, they're stuck more in a state of caffeine, versus going to paraxanthine, which is where you see a majority of the benefits. And you're avoiding these other metabolites of theophylline and theobromine, and theophylline in particular -- side effect ridden." Shawn continues that there are more stages of metabolites after those two, and by avoiding them, you remove a lot of the longer-lasting side effects. 06:20 - "The net effect, when you just go to paraxanthine, in and of itself, is a much cleaner experience. And this is true across the board. And not only is it a cleaner experience, but we're avoiding that bio-individuality."
What's really happening in the B2B marketing world right now? We pull back the cover in this episode of Demand Gen U, featuring Mark Huber, Head of Brand & Product Marketing, and Silvio Perez, with a brand new job title – Head of Product Innovation at Metadata. Silvio and Mark chat about what's changing in the B2B marketing space, the challenges of promoting free trials, what type of content goes viral, and design tips for ads. Find out: How to measure marketing success in the B2B world Why many brands take the wrong approach with their content Why authentic content is king right now For more insights into how the B2B marketing world is changing, tune in to the full episode. 0:00 – 0:38 Intro 0:38 – 5:09 Silvio reveals his new role at Metadata 5:09 – 8:06 Why brands are moving towards awareness-based advertising 8:06 – 12:33 The biggest mistake brands make when shifting to awareness-based advertising 12:33 – 16:35 How to measure the impact of awareness-based advertising 16:35 – 21:09 Why it's so hard to drive free trials 21:10 – 28:13 Should you use incentivized demos? 28:13 – 35:47 Why authentic advertising is king 35:47 – 38:04 Silvio's design tips for social media advertising 38:05 – 41:57 Why Metadata decided to launch a demand gen community 41:57 – 43:04 Outro
Jamil Hasan catches up with Jamie Finn to learn more about transfer agency and the streaming and telecom projects he has worked on, his journey into crypto and his latest projects. 2021: The Year of the Token in Transfer Agency and Japanese Banking, with Jamie Finn, President and Co-Founder at Securitize Jamie Finn is a seasoned executive who has worked in 6 countries in both startups and corporations, and is the President and Co-Founder of Securitize, Inc. During his nearly 20 years of experience he has participated in over $500m worth of transactions, including Kontera, Sansa Security, Jajah, Tokbox, RingRing Media, and Zingy. Most recently, Jamie helped grow Aki Technologies from an 8 person, $1m company, to a profitable enterprise with over 60 people and tens of millions in revenue. His previous employers include Ericsson and Telefònica o2, and Jamie also held the position of AVP of Product Innovation at AT&T, as well as executive positions at numerous startups. He has been in San Francisco for the past 5 years, after spending 6 years in London. Jamie grew up in Puerto Rico and is a native English and Spanish speaker. --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support
As we've discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today's episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right. They cover: How do you know if a product is innovative? What goes into creating an innovative product? What are some examples of innovative products? How do we share findings and ideas for innovative products internally? Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com. --- Send in a voice message: https://anchor.fm/customer-insights-show/message
Chin Chin started out as a visual communication designer, with her role expanding towards strategic experience design. She is a person who is always looking to learn so she can acquire skills to help her career as well as her clients. Over the course of her work, Chin Chin has collected different experiences in design and product management. She has worked across multiple industries including consumer electronics, household appliances, computers, food and beverage and digital services. Since 2016, Chin Chin has been managing Somia Customer Experience, a consultancy specialising in Product Innovation and Strategic Design. Chin has honed her craft working in multinationals, new ventures, as well as her own start-up. With her experience, she helps businesses identify their business needs to rightly frame what is needed to generate thoughtful value propositions. Chin is also an animal lover at heart which led her to start and manage the brand and marketing of a social enterprise, GOOOD Pet Collars, in 2010. She also organised 9LivesShow, an art and design exhibition to bring awareness to care for community cats, as part of the Singapore Design Week 2017 and 2019.Join us to hear us cover:- Challenges & learnings running a boutique UX consultancy- Managing remote research/design teams- Working in UX field research in countries like Indonesia - How does coaching help you be a better UX-er?
Sustainable Product Innovation (SPI) is the key to driving new product development teams toward developing more sustainable products. In this episode, Tad and Julianna discuss an overview of the new product development process that most companies go through, explain how SPI works, the steps companies need to take to integrate SPI into their new product development process, and examples of companies that have had success with SPI. SHOW NOTES: www.tadradzinski.com/tad-talks-sustainability-podcast/episode22-sustainable-product-innovation
This summer, Nassau Re/Imagine hosted the first annual Retiretech Forum. Nearly 100 attendees representing industry decision-makers, and insurtech, fintech, and retiretech startups, joined us in Hartford, CT. Six-panel discussions with over 25 speakers took the stage at the Retiretech Forum, exploring sales & marketing, service & operations, product innovation, risk management, climate risk, and core advisor software. Today, we're sharing our panel on Product Innovation hosted by none other than our new co-host, Bruno Caron. We called it “How Will Key Product Categories Evolve over the Next Five Years?” We had some great speakers from PlanGap, Nuovalo, AM Best, Vitech Systems Group, Lincoln Financial Group, and The Index Standard. For more information on the event and access to the panel recordings, go here: https://imagine.nfg.com/retiretech-forum-2022/
Our guest today is Clément Pointillart, Executive Director at Verlinvest. Verlinvest is an international, evergreen investment company with over €2bn assets under management backed by families who have together built some of the world's largest consumer brands.Their portfolio includes Oatly, Who Gives a Crap, Vita Coco and Hint. Clement leads the Verlinvest US office and am part of the Consumer Products and Retail practice. We discuss how he examines brand equity, if product differentiation really matters, and how he thinks about grocery distribution strategy. Without further ado, here's Clement. What attracted you to consumer investing? How did you end up joining Verlinvest? How do you evaluate if a company has brand equity? And how do you spot and predict a consumer trend early? Product differentiation Only long-lasting How do you analyze product differentiation? Does it matter? How do you think about distribution? Even though conventional grocery is introducing organic/better for you options, does it make sense for all better for you products to go into conventional grocery? What are categories that you're particularly excited about? What are signs that a premium product could achieve mass adoption? How do you analyze price for better-for-you products and if they are priced properly? How should a brand focus on international expansion? Mission that is clear, authentic, and bring in status quo When does it make sense to What does a successful outcome look like to you? Does a brand have to have a mission in order for you to be interested? People spending more time at home, purchasing an e-bike What are the differences between VC and growth equity investing? What's one thing you would change about growth investing?
Carolina Duque Chopitea, Director of Technology and Product at Reciqlo, a Circular Economy company that builds solutions for glass recycling, and Co-founder of Brandformers, a digital marketing and consultancy company that helps brands with their digital transition, discusses why it's important to see innovation as a way of looking at the future, and they unpack the ingredients of innovation that go beyond technology. More about our guest:Carolina Duque Chopitea holds a master's degree in Business Analytics from Hult International Business School (San Francisco) and has recently co-authored “Tomorrow's people and new technology” , a book that explores how the emerging technologies that power the Fourth Industrial Revolution are changing our lives. With her multidisciplinary background and experience working in technology Carolina helps brands and organizations to build technological and innovative solutions that contribute towards the sustainable development of our plant.------------------------------------------------Episode Guide:1:20 - What is Innovation1:59 - Blockchain2:44 - Book: Tomorrow's people and new technology6:22 - Big data: shaping it and getting shaped by it9:08 - Practical Innovation and value11:56 - Innovation from non-economic projects12:36 - What isn't innovation?14:59 - Not something from scratch or zero17:37 - Innovation Skill: Learning and Promoting21:32 - Innovation: Shaping Careers23:45 - Advice to innovators-------------------------Resources Mentioned: Books / Articles:Book: Tomorrow's people and new technology--------------------------OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Appspace has now been active in this industry for 20 years, and through much of that time the software company was one of the larger players in a crowd of companies all chasing the general business opportunity of digital signage. But in the last few years the company has pivoted, in a big way, to the well-defined vertical of workplace. The company now describes itself as a workplace experience platform for both physical and digital workplaces. Digital signage is still a main component of what Appspace does, but just one of several in a unified platform. I caught up with Thomas Philippart de Foy, who has been with Appspace for a decade and is now the EVP of Product Innovation. In our chat, we get into what took Appspace down the workplace path, and then how it all works within an organization. The company has a PILE of users and says its software is in place at roughly 200 of the companies listed in the Fortune 500. But it also offers free accounts to smaller users, drafting off the well-used concept of freemium software - allowing people to try before they buy. If you are looking at workplace - either as a vendor or as an HR, IT or ops person, listen and learn. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Thomas, thank you for joining me. You've been with Appspace for a very long time, right? Thomas Philippart de Foy: Just celebrating 10 years in September! Oh, okay, and we first met a number of years ago in Dubai, but then you moved to Costa Rica, which was a bit of a pivot, but now you're in Belgium for a holiday, right? Thomas Philippart de Foy: That's correct. I relocated to Costa Rica to get closer to the US time zone while still enjoying tropical weather. You don't get tropical weather in Antwerp or wherever you're in Belgium? Thomas Philippart de Foy: Rarely, once a year in the summer, there's a good day, and then the rest is rainy. And you don't like that? Thomas Philippart de Foy: Once a year, maybe. So Appspace, that's a company that's been around for a very long time. When I first got to know Appspace, it was very much a general digital signage CMS platform, you know, “What are you doing? We can help you out!” And you were, at that time I believe, working pretty closely with Cisco, but in the last few years you could, you very much seem to have become a company that's all about workplace experience and digital signage is one of your outputs as opposed to being a pure digital signage company. Is that a fair assessment? Thomas Philippart de Foy: Absolutely. We're celebrating our 20 years anniversary this month, so such a big milestone, and the firs 15-16 years was really building a cloud-based CMS for digital signage. We had some mission statements. We wanted to be hardware agnostic, OS agnostic. We wanted to be cloud first, and then a few years back, we started expanding our offering and went into the room scheduling worlds, where a lot of other companies were playing, and just added that as a feature. Then just two years ago, Summer 2020, one of our biggest customers on the West Coast came over to us and said, “Hey, we're looking to return to the office after the pandemic. We need help in providing our users with an app that would allow them to reserve workspaces, comply with security policies and so forth.” And we decided to get onto that journey and build a product, and six months later we launched. So January 2021 and 30 days later, we signed one of the biggest tech companies as a customer, and from there it's been quite a ride. Did the company go towards workplace because it looked like an opportune vertical to be in, or was it what the customers who you touching or asking for and it pulled you that way? Thomas Philippart de Foy: Yeah, in the last 10 years, I spent a lot of time meeting with customers and trying to understand their challenges and see where Appspace could help them. In this scenario, the customer came over and they had a real challenge, which we saw many other companies would have, and there was really no one in the market that had an answer for it two years ago. So we thought that's an opportunity in which we could really put some focus, leverage our existing enterprise grade platform, cloud-first experience and credibility in our large enterprise customer base to just go and expand the use case. Really, we also see that there is a correlation happening with workplace communication and workplace management. It's not gonna be two different things, it's actually gonna be one, and we thought we could come from our workplace communication expertise and go that direction while probably some more workplace management products would probably start moving towards workplace communication, and there would be a consolidation. You also acquired a company called Beezy, which was all about the workplace as well, right? Thomas Philippart de Foy: Yeah, when we entered workplace management, we also launched our employee app, and from there, we got a lot of requests from customers to focus on employee communication in the app itself, and we met with Beezy, they had a very similar company culture, they had a good size and they had a product which was very modern, very forward looking and built on Microsoft SharePoint, and we thought that would nicely align with our product platform and our vision, so that's been a very fun journey, onboarding them into the Appspace world for the last few months. Now is Beezy still a brand, or is it that their IP and their capabilities are rolled into Appspace? Thomas Philippart de Foy: We're rolling them into Appspace step by step. The brands are consolidating under a single brand. Now, it's the Appspace Modern Internet by Beezy, but we are clearly focusing on aligning all the different teams under a single organization, and also the brand and the product will be one. We definitely don't wanna run two separate products. We've always had that philosophy that with Appspace, it was one platform and features and not multiple point products so we're gonna continue doing that. There are digital science CMSs that say that the workplace is one of the verticals that they're in, and then there are companies that just do room booking software, and maybe the displays hardware as well, they blend those together. There are hot desk companies and everything else. I'm thinking, like in a lot of other vertical markets, that the end user really doesn't wanna have to cobble together an overall solution that features all these different components and different companies doing them, they'd rather just have one company doing it all. Is that a fair statement? Thomas Philippart de Foy: Yes, and the pandemic has accelerated the need for platforms versus point products. Pre-pandemic on the workplace management, you had the IWMS to manage all your assets, you had room booking solutions for the room scaling panels, you had visitor management solutions to bring visitors into the office. There were all point products, and then on the workplace comm, you had digital signage that was a point product, you had kiosks often very close to digital signage, and then you had email publishing, you had intranet. All of those were point products as well. I think what we're seeing now is they're unifying on both sides. So you're starting to see vendors who offer room booking, hot desking, visitor management, and then on the other side, you've got companies who are starting to consolidate and acquire, and they're doing digital signage, employee app, intranet, email publishing, and what we're doing is both at the same time, which is probably our biggest unique differentiator. We believe, if you have an employee app, it's not only about employee communication or workplace management, it's the two combined. So a single app on users' devices versus multiple apps. And I assume that resonates well with the business communicators and the IT people within a company, because they don't wanna have to deal with all these different logins and back in and out stuff? Thomas Philippart de Foy: I guess there's two sides to it. There's certainly the administrative side to it, but there's also the user adoption. A big part of the return to the office is implementing new tools for employees to reserve access into a building, reserve a meeting room or a desk, and comply with formalities, that's for sure. But the other side of it is how do you communicate with those employees? How do you let them know what are the new rules in place? What are the new policies? How do you communicate what are the new benefits in the office, the new technology available? So being able to communicate in the same app that you're actually gonna reserve your workspace, invite your visitors, makes a lot of sense, and I think that's what HR and Corp comms are really liking with our story is that one app will do it all and it will of course integrate with all their backend systems and so forth. So if I am a business communicator at a large corporation and I want to address these issues, what can you do for them and how does it work? Are they buying an enterprise license? Is it cloud based or are they installing something on prem, and how does it all come together? Thomas Philippart de Foy: Yeah, it's a great question and it's a big one and there's two sides to it. Once again on one side, you've got the admin, the console is fully cloud based, you don't need to install any software on your desktop, and you can start by just going on Appspace.com, create a free account and you get a full featured Appspace environment. We don't monetize features, we monetize users and devices. So even with a free account, you'll have all the features of Appspace, but you'll be limited in the number of users that can log into the app and the number of devices that you can register back. So it's the whole idea of Freemium? I just wanted to ask because “free” is intriguing to me. You don't see that very much in digital science anymore, unless it's entry level super limited in what it does and so on, but you're doing free with the idea of onboarding people, getting them used to the system and them realizing, I like this and I'm willing to pay for it? Thomas Philippart de Foy: Yeah, so what we think is that in order to be successful with Freemium, you need to have a platform that's really self-service, and I think that's what we focused a lot over the last 10 years is simplifying the product to the point where someone who just goes on our website, creates a free account, in 30 seconds is in the Appspace account, able to register a device, create some awesome content, publish it to the device and it's working, and we were able to do that for digital signage, but then we were able to expand that into all the digital communication channels and also for workplace management. So we maintained Freemium when a lot of other companies started thinking, “That doesn't work for us, let's go back to a trial account with someone hand holding you.” We don't need that with Appspace, you can get started, and so we have a huge amount of customers that create free accounts every month, and then when they're ready to expend, they just need to click on the link and they get in contact with a Sales rep and they can just either swipe their credit card or work through one of our partners to buy a subscription. Is that a huge amount of free signups every month? Are there no maintenance until they actually contact a Sales rep and say, “I'm interested in paying for this”? Thomas Philippart de Foy: That's correct. They're touchless most of the time. We have very large organizations that will have a lot of different free accounts, different departments, different team members who will create free accounts and get started, and then when they're ready to move and they want to do the security assessment and they want to talk contract and large scale deployments, they reach out to us. So I guess your sales people might look at big tech company, X and see that they have five different free accounts in different departments, and the salesperson could go to them and say, “Guys, you're using a lot of this now, do you wanna harmonize it?” Thomas Philippart de Foy: Yeah. Our sales team, for sure, we also have a big marketing organization now. The product is also supported, so when you log into Appspace, you will have certain steps to follow to register a device, create content. It's the system that is holding your hand, not users. And then along the way, you will have opportunities to get help, to talk to people. You can go to the knowledge center. Our Sales reps are already really there to help customers get to the next level, which makes it nice because when our Account Executives talk to customers, they already have a good understanding of what the customer has been doing with Appspace and they can really jump right into it. What happens when you have potential new customers who already have some sort of a room booking system and scheduling system, and they like them. Do you have APIs where you can just continue to work with them or do they have to abandon that and go entirely with Appspace? Thomas Philippart de Foy: No, so we have open APIs, fully documented and online for every feature of our product. So we're happy to integrate with existing solutions that the customer may have still under contract or they're happy with it. What we're seeing though is very quickly customers consolidate because they see an opportunity for cost savings, for ease of management. And then, you know the story of a unified platform, if you have an integration with an emergency system or your building management system and the fire alarm goes on, you can broadcast that message to a digital sign, to a visitor management kiosk, to a room scheduling panel inside the room on the video device, and that can be done really easily when you're using a platform. It's much harder to achieve when you're using point products, because you need to integrate each point product with a security system and many don't even support that concept of broadcast. So what we're seeing is when customers onboard Appspace for one use case, they very quickly start seeing the opportunity to save money, ease operations, and then benefit from the platform features and capabilities. Are you able to provide analytics? I've heard about this in the past where you start to get a sense of how a workplace is being used and where people are dwelling and how often rooms actually get booked and how many people are in the rooms, and it helps to size and maybe rethink some of the meeting spaces that a company may have. Thomas Philippart de Foy: Yeah, so analytics and reporting is huge, and it's actually for the two sides of the product: for the workplace communication, understanding how users are interacting with content, whether it's on the app, on their phone, on their desktop, whether it's on a kiosk. We have this concept of a corporate Netflix. We've had that for yours where users can actually browse content on demand, very much like you browse your video content on Netflix. You do that with the remote control, with a touch panel, whatever the interaction you want to use. We track all of that, and that gives a lot of analytics on how content is being consumed, the success of a campaign and so forth. And then on the workplace management, we have the analytics of what are the most active users, what type of workspace they book? How long do they sit at a desk? How long do they use a meeting room? If the meeting room for 10 people was booked, but used by two people, we have that data, so you can size your resources accordingly based on demand. And then you can visualize everything inside Appspace, but we also created integrations into Tableau, into Power BI. So customers can actually export the data and visualize it in their preferred data visualization tool. And in a workplace, the Power BI and Tableau stuff is interesting. I'm curious, are workplaces now much more sophisticated to where they see digital signage and visual communications as doing a lot more than congratulating somebody on their birthday or their 20th year with the company or whatever it may be. They're getting into visualizing KPIs in real time and that sort of thing? Thomas Philippart de Foy: Oh, yes, for sure. The number of customers that display building analytics when you enter the building, when you get on the first floor, where you can see the floor plan, you can see the heat maps, you can see the air quality, you can see the average temperature of the neighborhood. That certainly is a very common use case nowadays, providing building insights to users on digital signs is becoming really exciting. I think what we're seeing is a huge opportunity of combining workplace management and workplace communication is when you now have context to where digital signage can help, and you know that in the retail world, there's been a bunch of vendors who've monitored gender, age, ethnicity in order to manage communication campaign to those audience and measure also. In workplace management, you don't really care about age or gender. But what you do care is which user is sitting where, and when you've got a majority of salespeople sitting in a neighborhood, can you actually change the content to relate to those people? And that's been something that we've done a lot over the last year and a half is creating that context of digital signage experience, where even though I'm going back into an office where it's a hot desking hotel, the content still speaks to me, because the system is aware that I'm gonna be sitting there, and I think that's huge, because in those days you used to know exactly where people were sitting so you were planning your content for the sales team based on where people were sitting. Now, the system will automate that process based on the data they get from their workplace management feature. And they're not using computer vision or things like that? Because when I come in to work at an office, I have to book a specific desk, and that's how you know that I'm there, right? Thomas Philippart de Foy: Either because you're booking a specific desk or you're sitting at a specific desk, and when you're actually sitting, we are able to identify who you are, and therefore dynamically say what's interesting to you is more sales data or more product marketing data, and therefore we mush multiple channels of content together to provide a perfect playlist that matches the audience. But how do you know I'm at that desk? Thomas Philippart de Foy: That's where workplace technology comes, whether it's smart docking stations, whether it's physically connecting into the network and passing the user identity, whether it's those new video devices that we see popping left and right on the desks. It could be when you have a desk puck, which is similar to a room scheduling panel, you arrive and you will scan the QR code with your phone and authenticate and check into a desk and say, this is now my desk. So we have a lot of different tools that allows us to identify the user and therefore to get that data that we need to personalize the workspace environment. Through the pandemic, particularly in the first months, there was all kinds of discussion about how the workplace was gonna change, because those workplaces were being hollowed out through lockdowns and so on, and there's been all kinds of discussions and debate and everything else, particularly in the last six months or so, is where workplaces have started to repopulate as to whether it really did change all that much, and whether everybody's just working from home or everybody's into a hybrid thing. You're on the ground, so to speak, you're dealing with companies who are implementing this stuff. What's your sense of what's actually happening? Thomas Philippart de Foy: I think companies are worried that people are not coming back to the office as quickly as they had hoped they would, and although many companies during the pandemic said that they would not require employees to go back to the office. It's very different two years later, we realize how the workplace culture is important, and having people, if not every day, at least a few days a week, come into the office and meet their teammates and so forth. So we're now seeing a sense of urgency from many customers to find ways to convince people to go back to the office and that comes with offering a new experience, offering new services. The new experience is making sure that regardless of where I sit in the building, I have the building talking to me, the building is aware that I'm there and being able to personalize that experience, and I think that's where digital signage is playing such a critical role. But then in the employee app, when I'm booking a room or when I'm booking a desk, I may need different types of services, maybe I need different technology, or maybe I want catering services. I should be able to do that from the app and reserve this ahead of time, and we're seeing a lot of demand around those new experiences where employees will get more benefits when they come to the office, not only benefits of a better physical workplace, but also benefits in terms of the services that are offered, and that will incentivize them to come back into the office, and then naturally, as people will come back to the office, they will meet their teammates again, and they will see why it's so important to meet in person, and that will create a dynamic, and at some point I think we'll get back to somewhat a normal situation where most people will go to the office more regularly. Did the pandemic accelerate something that, from your perspective, was going to happen anyways and just speed it up out of necessity, or were there a lot of companies that weren't really thinking about changing how their workplaces were experienced? Thomas Philippart de Foy: That's a great question. I actually think the pandemic gave the opportunity for large organizations to make a cultural change in the workplace that was planned, but maybe seen as a 5-10 years initiative, and they were able to do it in 2 years. Hot-desking in hotels is an example. We've been talking about hotels and hot-desking for years, but no one was able to implement it. It was such a big cultural change. The pandemic gave the opportunity for companies to take the decision, to reduce real estate and implement hot-desking in hotels, and they had a good reason for that, and for employees, it was like a natural thing that was happening. It would have taken years to get there otherwise. That's why no one was really focusing on the technology for it. I also think that the pandemic has accelerated the adoption of apps, like Microsoft Teams. Many companies were still using Skype for Business and other tools and they were struggling to unify under a modern app like Microsoft Teams or Slack or WebEx, and this gave them the opportunity to do that, and by doing that, all employees now have one common app on their personal device, whether it's a phone or a desktop, they're able to communicate, chat, exchange files, and we've just launched our embedded app for Teams. So now you have Appspace embedded in Teams, which means users don't need to download a new app to reserve their workspaces or receive team communication. They have all of it inside one app, and I think that's an acceleration that's a result of the pandemic. We obviously saw how Zoom and Microsoft and WebEx grew from that. That has also helped in the adoption of new technology, like workplace management and employee comms. Yeah, I was curious about that because if you have all these other workplace tools, the next logical thing to integrate into there would be video conferencing, but that's that's an entirely different business and pretty damn complicated. So the easier path would be to integrate with something like Teams, right? Thomas Philippart de Foy: That's correct. I think Teams offer the framework to embed an app fully into Teams, handle the authentication for the user, and then from there, we have so much insights on what the user needs that we're really able to personalize the experience. The Teams embedded app is a huge win for customers because if you think of a very large service organization with 200,000 desk workers, rolling out a new app for communication and for workplace management is a big challenge. Getting users to download the app or deploying the app to their personal device, enabling user authentication, tracking how users are actually logging in the app. This is no longer a challenge when you are embedded in Teams, because one morning you wake up and on your sidebar, you've got a new button, you click on it and that's where you reserve your workspace, that's where you see your workplace communication, all of it in an app that you were already logging in every morning. So I'm a CTO at a very large tech company, and if I'm a CTO, the company's going down, but regardless of that, if I'm sitting across from you and I say, “okay, this is interesting, make me comfortable that this is secure.” What do you tell me? Thomas Philippart de Foy: We obviously work with close to two hundred of the Fortune 500 companies, so we're used to working with very large organizations that have very strict security requirements, and our product (the cloud service) is already approved by IT, by Security and enabled whether it's for digital signage or room booking or visitor for one of the features. Enabling suddenly to turn on the other features doesn't require any more security assessment because the product has been approved. We also have only one app, whether you are running our app on a system on a chip display, on a kiosk, on an iPad, it's the same app in a different container. And this means that once you have your app approved for one of the use cases, your app is actually approved for all the other use cases. That's again been strengths on our side is trying to keep it single simple platform that allows you to really very quickly scale this across your organization. One thing that's come up a lot in the last couple years is digital science companies who addressed some of the ideas of remote work by having, in effect, a network screensaver, something that would push out to home based workers and pop messaging on a screen and all that. Are you doing that sort of thing, and if so, is it widely adopted? Thomas Philippart de Foy: Yeah, it's a little bit what we started doing five years ago inside meeting rooms on video devices. When the video device is not used for video conferencing, pop up a screensaver and its Appspace, it's running natively on the client and it will display all the important communication. In the case of a meeting room, we're targeting a wider audience. Now, when you run our UWP app on a Windows device, we obviously know who is the owner of that device, so we're able to personalize the content. Now, I see this as an interesting use case for screensavers. Although I've never seen someone sitting in front of his laptop watching a screensaver as they do a digital sign, drinking a coffee, but I do like the experience of: you're running the Appspace app on the desktop, it's in screensaver mode. When you plug in your laptop in the office or at home, it pops up the experience where as a user, you can say, “Hey, I'm working from home” or “I'm in the office”, and that then trickles into a whole series of events that makes your colleagues, your teammates aware of where you are working from today, are you in the office and so forth. So screensaver for just pure content playlist, that's really easy to achieve, but I don't know that this is a huge benefit and a huge win, but coupling that with workplace management can be really interesting. Yeah, I do like the idea of being able to instant message somebody in a way, other than an email, but you're right. If I was working for a large company and I was sitting at home and there was something steadily popping up on the screen telling me about Millie's birthday or Bob's retirement or whatever, I'd be looking very hard to figure out some way to disable it. Thomas Philippart de Foy: One thing we did though, is we worked with a big law firm in Canada, and the CIO managed to convince the partners to move from a physically assigned office to a hot office, if you will. Very challenging, because lawyers and partners are very conventional. They like their workspace environment. They want their corner office. And what the CIO was able to convince is there would be new sacrifice in the personal experience and to do that, they put in every office, a digital sign, 55 inch display coupled with video or not, depending on the office profile. Outside the office, there is an office scheduling panel. The partner from home is able to reserve on their Appspace app, “Hey, I need an office from 8:00 AM to 6:00 PM and these are the amenities I need.” They reserve that workspace, and when they come into the office, they actually check on the panel outside or on their phone and the digital sign instantly switches to their personal channel. They have potentially their practice news, maybe their preferred sports news, and also their family pictures that they want, and they've just personalized that office with content for the partners and that made them really excited because now they had a big 55 inch display showing their practice news or their family pictures instead of those little frames on the desk that would take the dust. I think when technology really increases the user experience and doesn't sacrifice anything, I think this works really well as a home office as well. If you have an extra display and you can use that real estate, that makes sense, but let's not be mistaken, people care about themselves primarily, they want information that's relevant to them. If I'm at home, I don't know that I want this birthday of a colleague, but I wouldn't mind having pictures of a year ago from my family and kids that I celebrated, maybe that's more useful for me. We haven't talked about back of house and all the discussions around being workplace, as it relates to an office, are you doing work in production areas and industrial areas and so on? Thomas Philippart de Foy: Yeah. So if you remember, we acquired a company called The Marlin Company a couple of years ago, and their main focus was industrial. A very large amount of customers in that space, and we've been working a lot with those customers in transitioning from digital signage, which was a normal evolution of printed posters to digital content and focus a lot around safety and workplace wellbeing and so forth to communicate on personal devices. Now, frontline workers typically don't have a company email address. So how do they log into the app? So we combine digital signage with the employee app. Digital signage will say, “Hey, there's a new employee app. To access the app, scan this QR code!” User scans the QR code on their phone, enters an employee ID and a phone number and a few seconds later, they get a one time password to create their credentials and they are now logged into the same app as the desk workers with different feature sets, but it's the same app, and now they also have the ability to have employee communication, team communication. They can chat, they can react socially and comment on the content the same way anyone else. This is breaking the barrier between the desk workers and the frontline workers where really the frontline workers who didn't have a lot of the technology stack because they didn't have a company email address, where everyone has a smartphone so why wouldn't they have the same benefits? And that one time password, no email login has been huge win for us and for our customers in making sure every employee is aligned and has access to the same capabilities. Last question, this conversation flew by. What's the installed footprint for Appspace at this point? Thomas Philippart de Foy: It's always hard to say because we count users. We evaluate that around 10 million users benefit from Appspace around workplace management and workplace communication today. We have around 2,500 customers, two hundred of the Fortune 500, and deployments that will scale on the screen size between 50 screens and 10,000 screens for a single customer. And on the user side, our largest deployment is 175,000 users logging into our app to receive team communication or reserve workspaces. So very large deployments. We like to focus on large customers, but with the Marlin acquisition, we were able to really get into the industrial segment where you have a lot of smaller organizations, maybe not always smaller in terms of number of workers, but maybe smaller in terms of number of physical workspaces. Yeah. All right, this was great. I learned a lot, which is, I guess the point. Thomas Philippart de Foy: That was great. Thank you so much for giving us the time.
Sian spent over 10 years providing sport science support to athletes and coaches in Olympic, Paralympic, and professional sports across high-performance environments in Great Britain and New Zealand. She began her career working as a Physiologist with British Swimming in the lead-up to the London 2012 Olympics, before obtaining an applied Ph.D. in statistical modeling of sports performance from AUT University while working with Swimming New Zealand.Sian then took up a strategic role as Performance Intelligence Manager with Paralympics New Zealand into the Rio 2016 Games, managing innovation projects and data analysis systems across all Paralympic sports in New Zealand. She now combines her data analytics and exercise physiology background with the latest in technology and scientific research, working as a Research Manager in the Product Innovation team at lululemon Athletica on the West Coast of Canada.Sian on TwitterBuy Koop's new book on Amazon or AudibleInformation on coaching-www.trainright.comKoop's Social MediaTwitter/Instagram- @jasonkoop
Will Zhang, Director of Design and Product Innovation at Emtek, developed a curiosity for design and stylish interiors at a young age. After receiving his degree from The Art Institute of California - Orange County, he joined Emtek in 2009. Zhang is responsible for establishing industrial design as a key part of Emtek to maximize the aesthetic and design value of the product while searching for new sources of inspiration and ideas. During his time at Emtek, Zhang's designs received awards including the Interior Design BOY Award 2014, Good Design Award, Best of KBIS Award 2020, and Architectural Record Best of 2021. He currently resides in Los Angeles with his wife.
There are opportunities for innovations are all around. Particularly if you've been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Izzy Zero Waste Beauty: Save 20% with discount code IZZYFF20If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Beauty sales jumped 10% in 2021 with independent brands making up 12% of the total sales. Here's how to be a innovative entrepreneur.How this entrepreneur took her desire to be conscientious & socially responsible to launch a new business with unique product offerings. Why innovation is vital to the growth of any business, industry and productline.The innovation can go beyond a product offering and include new services for customers.Key points Lori and Nola are sharing in this episode:(04:24:49) How Madonna's skin care brand led this beauty executive to create an innovative socially responsible business. (06:42.63) To be a zero waste business, you my must be circular. These are the steps necessary for creating a circular business.(9:29:70) How the IZZY brand goes against the traditional cosmetic innovation to include zero waste, ingredients, automation and product container.(18:19:94) You can have an amazing idea, but executing on it is a whole other story. Here's what you need to know to get started.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Data is such an effective way to figure out where you're at as a business. It lets you decipher what's working and what's not, and creating benchmark reports can open your eyes to the areas you can improve on. Jason Widup, VP of Marketing, and Silvio Perez, Head of Performance & Product Innovation at Metadata, discuss their insights and findings from Metadata's 2022 B2B Paid Social benchmark report. Find out: The type of copy that works best on Facebook How the nuances of social channels can skew your data Why Metadata's successful clients started their marketing on LinkedIn For more on Metadata's 2022 Paid Social benchmark report and top tips for B2B marketers, tune into the full episode. 0:00 – 1:22 – Introduction 1:22 – 4:36 – Taking benchmark reports with a pinch of salt 4:36 – 7:59 – How the report was put together 7:59 – 11:14 – Exploring the summary metrics 11:14 – 24:17 – LinkedIn vs Facebook 24:17 – 32:37 – Tips and tricks for using conversation ads 32:37 – 34:56 – Exploring cost per triggered opportunity 34:56 – 40:45 – Does audience size matter? 40:45 – 41:15 – Do you need to release a full benchmark report? 41:15 – 42:24 – Outro
My guest today is Luke Vernon, Managing Partner of Ridgeline Ventures. Ridgeline Ventures is an independent investment group that provides founders and brands a unique alternative to traditional investment firms. Some of their investments include Cotopaxi, Bobo's, OROS, and Pro's Closet. Previously he was the CEO of Eco products, which he grew from $1mm to $80mm. We discuss his learnings as an operator, why he invests in consumer brands where other investor interest has softened, the benefits of being a family office and how he thinks about investment timelines. What were three of your biggest learnings growing Eco Products from $1mm to $80mm? Since you also started Luke's Circle and helps companies find talent, what is the key to hiring the right people? After Eco Products sold, what eventually got you thinking of becoming an investor? How did Ridgeline Ventures form? Why doesn't Ridgeline take outside capital? There's been alot of funds that have pivoted or moved away from investing in consumer brands. What are the opportunities that you're focused on? What's your due diligence process? Pricing strategy in each channel How to scale the operations of the business How long does it take to scale? Food manufacturing Self manufacturing Great vehicles to finance CAPEX What were some of your learnings during COVID? How can a board provide value to a company? What's one thing you think is overlooked when investing in consumer businesses? What's one book that inspired you personally and one book that inspired you professionally?Endurance by Ernest Jackelin Blue Ocean Strategy What's the best piece of advice that you've received?
On today's episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins. Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn't want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs. With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products. This episode is especially exciting as you'd hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business. -----------SPONSORS:This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.
Today, in the How to Succeed in Product Management Podcast, Jeff welcomes a panel of experts on Product Management to discuss enabling accessibility features across all platforms. Together with Keela Robison, Ambika Sharma, Sumantro Das, Dr. Hoby Wedler, and Soumeya Benghanem, the panel unpack the different challenges that product managers have to deal with when building accessibility features, and in making websites and products more accessible to all customers of different backgrounds. What to Listen For: 00:00 Intro 01:47 Join the Product Management Center Slack channel with Sarah Gallo 03:16 Soumeya talks about the need for accessibility 05:10 “We make sure that our product and service is working well for everyone.” Keela Robison, VP, Product Innovation at Netflix 08:07 Ambika Sharma on managing accessibility by tracking bugs and accessibility codes 09:51 “Support our shoppers in all backgrounds and implement inclusive design.” - Sumantro Das 12:09 “Accessibility is making life more enjoyable for all of us.” Dr. Hoby Wedler 17:56 Challenges for Product Managers as they try to get more accessible 21:09 Concerns related to accessibility features not included in websites 24:49 How does accessibility go into the overall product roadmap? 30:42 The different types of accessibility to consider when building features 37:46 Common challenges faced when building accessible product and how to overcome these challenges 45:12 How can Customer Success and Support Teams help and support Products Team and Product Managers in driving accessibility features
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. It worked great with the cloud features I expected. This year I was looking for a robotic vacuum cleaner for our house. The highly rated and recognized brand was about $800. I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equate to much higher value for customers. Today, we get to find out together as the VP of Product for Wyze joins us. His name is Steve McIrvin and we met a few years as we both had kids competing in Science Olympiad. Before joining Wyze, Steve was last at Amazon.
How product managers can get customer insights from a community to create a competitive advantage Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when we needed to leave her in the motorhome. The leading brand cost about $150. I tried […]
Product Innovation: Strategize - look to the future and see where things are going. Innovate - envision new products and services your customer may love, and let them decide if it needs to pivot. How to meet supply and demand, how to make sure you know what people want - build something that you think they like and then ASK THEM... --- http://ideateandexecute.com --- Send in a voice message: https://anchor.fm/thinkfuture/message Support this podcast: https://anchor.fm/thinkfuture/support
Healthcare Policy Update: The LTC CrisisThis week on Risky Benefits, Trustmark Executive Director of Product Innovation, Adam Bezman, is on mic with Rick to talk about how the Long Term Care crisis can affect your employees, what new Long Term Care legislation we can expect, and why insurance solutions might be the right stop gap measure to ease the burden of the Long Term Care crisis. MORE ABOUT OUR GUEST:Adam BezmanExecutive Director of Product & Innovation TrustmarkBenefits.comAdam joined Trustmark in March 2016. As Executive Director of Product & Innovation, he is responsible for all life and disability products, as well as well as the development of all new products. Adam has more than 20 years of product development experience in the health and food industries at Life Fitness, a division of Brunswick, and Kraft Foods. He received his Bachelor of Arts degree in economics and speech communications from Indiana University and his MBA from the University of Chicago.
Are you working in a corporate role on brand innovation? Wondering how you can better capture white space? Or identify opportunities for growth? Then this episode is going to be powerful for you, friend! Too often we make assumptions about what our customer wants, create an idea and then go looking for validation or any other number of WRONG ways to approach innovation. In today's episode I get on my soapbox about HOW to develop insights to build your innovation pipeline, build brand equity through product innovation, and sequence your innovation platforms. ALL on this live coaching session. You do not want to miss out! Rooting for you friend, Saxon Connect: email@example.com
Change at any level can be difficult. However, inside a large organization, it can be more so because for that change to not only take place, but to do so effectively, often means the transition of power, and those who have the power, are not usually in a hurry to give it up. So, can we implement genuine and meaningful change as a way to confront the Obstructionism of Innovation without creating a cultural civil war? You might be surprised. Our guest for the next two episodes is Greg Larkin. Greg Larkin is passionate about three things; transforming huge companies, being a good dad, and punk music. He is a global authority on entrepreneurial transformations in large organizations. Greg is a transformation advisor to Uber, Google, PWC, Booz Allen Hamilton, and other large organizations. He has also served as the Director of Product Innovation at Bloomberg and across the Global 100. He's learned that change that's necessary is never easy and often, surprisingly unauthorized. Greg is also the founder of Punks & Pinstripes, a global coalition of intrapreneurs, entrepreneurs, and punks. Greg is also the author of the business bestseller (in six countries), This Might Get Me Fired. Website http://www.thisisgreglarkin.com http://PunksAndPinstripes.com Social Media https://twitter.com/Gregory_larkin https://www.linkedin.com/in/gregilarkin Part 2) The 4 forms of Obstructionism and how to deal with them The Dangers of Tech Euphoria The 4 forms of Obstructionists and how to deal with them: The Skeptics The Cops The Traditionalists The Territorialist Finding Your Executive Evangelist Turning Point Lessons from being an Executive at Bloomberg Falling in Love with The Problem . . Curious to discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership and #tribe DovBaron.com "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" Learn more about your ad choices. Visit megaphone.fm/adchoices
We discuss operational & organizational innovation with Zhichun Li (Director of Engineering @ Scale AI)! We explore the early days of Rapid at Scale AI, different organizational design experiments Zhi's tested, and many of the principles behind their operational practices. You'll hear about merging engineering & ops, designing orgs for autonomy, scaling into multiple products, and leveraging different org structures for innovation.ABOUT ZHICHUN LIZhichun Li (@zhichun_li) is Director of Engineering @ Scale AI. She built the Rapid team from scratch with a focus on providing the fastest way to production-level quality labels within a day, with no data minimums. As an early employee of the company, she built up the infrastructure for Scale's supply ops system and scaled up Scale's 3D Sensor Fusion product.Before Scale, Zhi worked at Lightspeed China Partners, Facebook, Microsoft and Airbnb with roles in investment and software engineering. She was a producer of VC Pulse, a podcast spotlighting venture capitalists in China. Zhichun was the youngest ever admit to the Yale MBA program, and studied computer science at CMU."We tried to basically brand it as like black ops, i.e. the special kind of ops where you get to do 10x work and build a lot of product out of it. And that actually, in a lot of ways attracted very entrepreneurial individuals to want to join. So I think a lot of it is shaping the brand of the program, helping people understand how important it is and the things that I'll learn.- Zhichun Li This episode is brought to you by PlusPlusPlusPlus is an all-in-one technical onboarding and internal knowledge platform that fast-tracks productivity.Learn more & sign up at plusplus.co/elcCheck out our friends at Shortcut!Shortcut is an issue tracker that offers all the functionality, without most of the complexity making it easier for you to plan, collaborate, build, and measure success. Right now, listeners of our show can get 2-months free on any paid plan.Learn more & sign up at shortcut.com/elcSHOW NOTES:The early days of scale & why engineering runs operations (1:44)What is ops engineering (3:48)Why engineering first got involved in ops (6:29)How to brand ops engineering to attract top engineers (8:51)Merging ops & engineering to eliminate silos (10:07)How to merge ops & engineering for the first time (11:39)How team composition evolved at Rapid (12:46)Designing your org for autonomy & customer empathy (17:07)Rapid's operating principles (18:53)Generating Rapid's operating principles (23:18)Painful short-term decisions that yielded better long-term outcomes (24:57)Scale AI's evolution into multiple products (28:04)Behind the scenes of Scale's multi-product moment (31:04)Leveraging general managers & org structures to drive product innovation (32:43)When to invest in, or shut down a project (36:21)Rapid Fire Questions (37:47)Takeaways (40:41)
Change at any level can be difficult. However, inside a large organization, it can be more so because for that change to not only take place, but to do so effectively, often means the transition of power, and those who have the power, are not usually in a hurry to give it up. So, can we implement genuine and meaningful change as a way to confront the Obstructionism of Innovation without creating a cultural civil war? You might be surprised. Our guest for the next two episodes is Greg Larkin. Greg Larkin is passionate about three things; transforming huge companies, being a good dad, and punk music. He is a global authority on entrepreneurial transformations in large organizations. Greg is a transformation advisor to Uber, Google, PWC, Booz Allen Hamilton, and other large organizations. He has also served as the Director of Product Innovation at Bloomberg and across the Global 100. He's learned that change that's necessary is never easy and often, surprisingly unauthorized. Greg is also the founder of Punks & Pinstripes, a global coalition of intrapreneurs, entrepreneurs, and punks. Greg is also the author of the business bestseller (in six countries), This Might Get Me Fired. Website http://www.thisisgreglarkin.com http://PunksAndPinstripes.com Social Media https://twitter.com/Gregory_larkin https://www.linkedin.com/in/gregilarkin Part 1) Why all innovators and evangelists, developing their punk radar FOMO vs FOLP A Different Way of Keeping Score A Culture of Lifer's or Innovators Supporting Cognitive Diversity Developing Your Punk Sonar The Transformation and Innovation Mythology Recognizing and Dismantling the Bricks in The Wall of Resistance . . Curious to discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership and #tribe DovBaron.com "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" Learn more about your ad choices. Visit megaphone.fm/adchoices
In this future innovation-driven session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and next-generation advertising & marketing strategies. The session covers the three stages of maturity when it comes to the use of NFTs to deliver recurring, long-term value both today and tomorrow. - NOW dives into strategies around how NFTs are currently being explored as tokens of value - NEXT looks at the immediate future of NFTs as a token for access - NEW considers a more distant future for NFTs as platforms for new ideas. For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology Joining the conversation are: Experts: Piers Fawkes, Founder, PSFK & Retail Innovation Week - https://www.psfk.com / https://youtube.com/retailinnovationweek Lauren Lyons, Senior Strategist, PSFK - https://www.psfk.com/retail-strategy-consulting-research-firm Melody Hildebrandt, EVP, Engineering and CISO at FOX, President of web3 media company Blockchain Create Labs (a FOX property), https://www.bcl.xyz/ Diana Richter, Head of Marketing & Brand at blockchain incubator ConsenSys Mesh, https://mesh.xyz/ Valerie Vacante, Director of Strategy, Product Innovation at Merkle, https://www.merkleinc.com/ Louisa St. Pierre, Global Director, Art & Experiential, MA+ Group, https://maworldgroup.com/ Izadora Yamamoto, Web3 Strategist & Meta Poet at https://www.izadorashin.xyz Justine Vilgrain, Co-founder of the NFT Factory & Braw Haus, https://www.brawhaus.com/ Michael Litman, first ever Senior Director of Web3 & NFTs at Media.Monks, https://media.monks.com/ Webb Wright, Web3 reporter for The Drum, http://www.thedrum.com/ Viewers will come away with understanding how NFT tech will power the future of Advertising & Marketing. For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology Or, consider giving your organization access to our entire research library of 400+ groundbreaking industry playbooks & on-demand research paper capabilities by subscribing to a corporate PSFK iQ membership. Find out more here: https://www.psfk.com/iq-market-research-platform --- Send in a voice message: https://anchor.fm/psfk/message
You're listening to “Trace Your Day”, the Trace Minerals podcast we pack full of useful information and easy tips to help you live a healthier lifestyle. From hydration to healing to healthy eating and everything in between, we're here to talk about the health topics that matter to you. I'm Dr. Darrin Starkey, board-certified naturopathic physician and manager of training and education at Trace Minerals. After 30 years in health education, I'm excited to share what I've learned with you. From me and all your friends at Trace Minerals, thanks for listening to “Trace Your Day.”
Steven Blustein Co founder of Gembah, which is the world's 1st global marketplace for product development joins us to discuss product innovation strategies and how Gembah helps brands innovate and differentiate. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA Subscribe Linkedin Newsletter: https://www.linkedin.com/newsletters/incrementum-digital-weekly-6922971660962734080/ https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ --- Send in a voice message: https://anchor.fm/liran-hirschkorn0/message
Dan McClure and Jennifer Wilde are choreographers of change. Jenny is Managing Director at Innovation Ecosystem, an organization that offers practical tools and support to deliver a step-change in innovation effectiveness. She met her business partner, Dan, when she was invited by the UN to speak at Berkeley about the innovation lab that she set up in the middle of the earthquake response in Nepal. Today, as a founding partner of Innovation Ecosystem, Dan, sometimes referred to as “The Grandfather of Product Innovation”, is a specialist in disruption, right at the cutting edge of innovation. After working with Fortune 500 companies, governments and some of the world's largest non-profits and philanthropists, Jenny and Dan are looking to share some of their insights into how all types of businesses need to think outside the box to solve problems. Jennifer Wilde Dan McClure and Jennifer Wilde are choreographers of change. Jenny is Managing Director at Innovation Ecosystem, an organization that offers practical tools and support to deliver a step-change in innovation effectiveness. She met her business partner, Dan, when she was invited by the UN to speak at Berkley about the innovation lab that she set up in the middle of the earthquake response in Nepal. Today, as a founding partner of Innovation Ecosystem, Dan, sometimes referred to as “The Grandfather of Product Innovation”, is a specialist in disruption, right at the cutting edge of innovation. After working with Fortune 500 companies, governments and some of the world's largest non-profits and philanthropists, Jenny and Dan are looking to share some of their insights into how all types of businesses need to think outside the box to solve problems. https://www.innovationecosystem.com/ (Jennifer's Website) https://twitter.com/Inno_ecosystem (@Inno_ecosystem on Twitter) Copyright (c) 2020-2022 Kirstin Gooldy
“Customers are coming to expect that when they purchase a product or interact with a brand online, protection is a given”, says Darcy. Joining Cover Genius in 2018, the former lawyer shares her pivot in to the insurance sector and transition to insurtech, following varied roles with AIG, Liberty Mutual and The Hartford. Darcy explains the journey to the launch of Cover Genius and the benefit on offer from its core technology product, XCover – a global distribution platform for all lines of insurance. “The core feature is that it's product agnostic. We can be a central integration point for a business to be able to offer any types of insurance products in any of the markets where they're doing business.” Working across a broad spectrum of sectors and with some of the world's best known brands – including Booking.com, Ryanair, Intuit, eBay, Wayfair and Amazon, Darcy outlines the advantages Cover Genius offers to customers, clients and capacity providers, as well as their approach to using anonymised data from partners. Darcy shares her thoughts on the future of the insurance sector and discusses the value those with insurance knowledge can bring to the team, emphasising the importance of a growth mindset at all stages of a career journey. For those looking to transition in to the insurtech space, Darcy highlights the importance of research, understanding the different value propositions on offer and building a network. “Once you know people, they'll want to help you out. If opportunity doesn't exist today, it might in a year or two.” Connect with Darcy Shapiro on https://www.linkedin.com/in/darcy-shapiro-581a23a9/ (LinkedIn), email firstname.lastname@example.org or find out more about https://covergenius.com/ (Cover Genius). The Insurance Coffee House Podcast is hosted by Nick Hoadley, CEO, https://my.captivate.fm/www.insurance-search.com (Insurance Search), the Executive Search Consultancy for growing Insurance and Insurtech businesses across the globe. To discuss identifying & attracting the very best talent to your team or being a podcast guest, reach out to Nick via email@example.com or connect on https://www.linkedin.com/in/nick-hoadley-78a498143/ (LinkedIn) Copyright https://insurance-search.com/ (Insurance) https://insurance-search.com/ (Search) 2022 – All Rights Reserved.