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Home improvement marketing is evolving as direct-to-consumer brands leverage social proof, digital advertising, and customer ownership to compete with major retailers and drive sustainable growth.ABOUT THE EPISODE ⸻In this episode of The Truth About Social Ads, Jason Smith sits down with Lori Machiorlette, founder of Worth Home Products, to discuss what it takes to build and scale a patented consumer products business over more than two decades.Lori shares the story behind Worth Home Products, including the development of the Instant Pendant Lite and decorative AC vent covers that helped the company stand out in a competitive home improvement market. She also reflects on lessons learned from her beauty brand, BlendSmart, the challenges of selling through major retailers like Home Depot, Lowe's, Costco, Sephora, and QVC, and the strategic shift from wholesale to direct-to-consumer sales.The conversation explores product innovation, customer retention, social proof, Amazon growth, agency partnerships, paid advertising, and the realities of scaling an e-commerce brand while maintaining profitability and long-term customer relationships.ABOUT THE GUEST ⸻Lori Machiorlette is the founder of Worth Home Products, a home improvement company known for its patented Instant Pendant Lite recessed can conversion kits and decorative AC vent covers. With more than 20 years of experience in e-commerce, retail, and consumer products, Lori has successfully sold products through major retailers including Home Depot, Lowe's, Costco, Sephora, and QVC.She is also a co-founder of BlendSmart, the world's first rotating makeup brush, which expanded internationally through major beauty retailers. Lori specializes in product innovation, direct-to-consumer growth, retail strategy, and customer-focused brand building.
Inventor Paul Basu breaks down the gritty reality of product R&D, sharing how he survived a brutal Kickstarter scam, successfully filed four patents independently, and now leverages Vietnam factories to rapid-prototype "soft goods" for e-commerce sellers.
Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas early, why most startups build the wrong thing, and how products become part of people's daily lives. He shares lessons from building Zynga, missing the opportunity behind social networking before Facebook took off, navigating platform risk during Zynga's explosive growth, and rebuilding his confidence after major failures. You'll learn how to test ideas faster, what separates products people try from products people love, how to avoid “death by compromise” as a founder, and why the best builders stay obsessed with what users actually want. + Members get the longer, extended version of this conversation, with additional content not included in the public release. Join Now. + +Pre-order Life at the Speed of Play: Launch Products People Love! ------ Timestamps: (00:00) The Principles of Great Products (01:34) How to Test if Your Idea Has "Heat" (04:02) Falling Out with His Father (06:14) Early Career Fails (09:27) The Presentation that Kicked him out of Bain (12:04) The Book of Life System for Making Strategic Decisions (17:56) Why Your Instincts are Good and Your Ideas are Bad (22:29) Copying is the Key to Great Product Design (23:22) System for Building Great Products (24:05) How to Use "Proven Better New" to Build Ideas (27:39) Why Deconstruction Leads to Better Products (29:33) All Founders Go Through This (35:14) How Zynga Changed Social Gaming (37:25) Pitching Zynga to Steve Jobs (40:36) The Fatal Mistake Founders Make (41:24) The Fight Between Peter Thiel and Sequoia (43:03) The Explosion of Farmville (45:45) Zynga's Near-Death Experience on Facebook (48:36) Why Failure Machines Reveal Your Best Ideas (49:28) The Thing that Almost Killed Words with Friends (53:05) Why the Minimum Viable Product Approach is Hurting You (54:03) Building Fast is More Important than Building Right (56:19) How Zynga Missed Their Instagram Moment (58:50) Your Company Should Be a Democratic Dictatorship (1:02:25) How to Build a Meritocracy in Your Company (1:03:44) Jeff Bezos' Invaluable Management Trick (1:05:25) Bezos Hack: Scaling Leadership with Tech Assistants ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at fs.blog/newsletter ------ Follow Shane Parrish: X: https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Mark Pincus LinkedIn: https://www.linkedin.com/in/markpincus/ X: https://x.com/markpinc ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. https://coinshares.com/ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ Join the salty rebellion: https://drinklmnt.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they've gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today's podcast.
In this season of Since Sliced Bread, you'll hear from category leaders who are innovating amidst these headwinds. They'll dive into the trends driving product innovation and how they aim to stand out with their latest releases.
Eitan Koter sits down with Tarkan Salar, founder of Smart Concepts and the consultancy Can't Stop Me, who has spent 30 years working with brands like Louis Vuitton, Zara and Adidas and has shaped over 50 million units from factory floor to checkout.Tarkan's take is pretty straightforward. Most D2C brands are bleeding money in the wrong places and blaming marketing for it. He breaks down why marketing is no longer the edge it used to be and what founders should be focusing on instead: product positioning, operational clarity and finding their blue ocean.They get into the 80/20 bestseller engine, how to spot your hero products, why too many SKUs is quietly killing your margins, and how to pick the right suppliers before you even think about placing an order. Tarkan also shares how he builds a custom brand filter for each founder that helps every business decision become a lot cleaner and faster.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Tarkan Salar, Founder, Smart concepts GmbHTarkan Salar's LinkedInTakeaways:Blue Ocean vs Red Ocean marketsProfitability and operational efficiencyProduct testing and hero productsStrategic filtering and brand positioningImpact of AI on marketing and logisticsChapters:00:00 Introduction to Tarkan Salar and Smart Concepts01:38 The Shift from Marketing to Operational Clarity06:02 Understanding Blue Ocean vs. Red Ocean Strategies09:14 The 80/20 Bestseller Engine Explained14:21 Transitioning from Red Ocean to Blue Ocean19:41 Product Innovation and Brand Voice24:08 Overview of Smart Concepts and Consulting Process
Hoje, fraudes não são mais eventos isolados — elas viraram processos automáticos, digitais e orquestrados em escala, impulsionados por IA e pela perda do controle do perímetro tradicional de segurança. Como as empresas estão reagindo a essa nova realidade para proteger dados, reduzir riscos e, ao mesmo tempo, garantir uma boa experiência para o usuário?No episódio, converso com dois especialistas que estão na linha de frente desse desafio: Marcelo Queiroz, Head Product Innovation ID&F no Serasa Experian, que lidera soluções de identidade digital, prevenção à fraude e cibersegurança Pedro Ivo Lima, CEO & Co-Founder da PhishX, startup focada em transformar o comportamento humano em uma linha de defesa contra ataques digitais.Falamos sobre a importância da orquestração de múltiplos fatores de autenticação, os dilemas entre segurança versus experiência do usuário, e os riscos trazidos pela IA generativa que pode tanto proteger como facilitar ataques sofisticados.Também exploramos o conceito de identidade digital reutilizável, a mudança radical no modo como negócios vão se estruturar com agentes digitais autorizados e um olhar prático para startups — que precisam abraçar a segurança desde a concepção do produto, mesmo com recursos limitados.E por falar em oportunidade para startups: as inscrições para o Programa de Inovação Aberta da Serasa Experian estão abertas! Sua startup pode conquistar investimento de até R$ 50 milhões, mentoria com especialistas, POCs com investimento e acesso a dados e infraestrutura da maior datatech do Brasil — com escala real junto à Serasa Experian. Não deixe para depois: essa é a chance de construir o próximo padrão de confiança digital. Link nas nossas redes sociais.Se você quer entender como fraude virou software, por que o futuro da segurança digital passa por inovação constante e quais atitudes aplicar hoje no seu negócio para não ser mais uma vítima — dá o play e vem com a gente!Para conferir mais conteúdos, acesse nosso site!Instagram: @aceventuresbrLinkedin: ACE VenturesE-mail: contato@goace.vc
More Competition. More Promotions. More Innovation. The Protein RTD market set-up is getting really interesting...just like I predicted two years earlier! BellRing Brands (NYSE: BRBR) is a portfolio that owns a collection of convenient nutrition brands like Premier Protein and Dymatize Nutrition, which was previously wholly-owned by Post Holdings. A fast-paced and busy lifestyle is pushing consumers to switch to quick and healthy meal options. This has resulted in above average categorical growth rates and increased household penetration of RTD protein shakes that promote active lifestyles. Additionally, powders are becoming more mainstream, and category proliferation has created an environment where more consumers are purchasing both every day and performance nutrition positioned protein products at grocery stores and mass retailers. Bellring Brands reported 2026 Q2 net sales of $598.7 million, which was up 1.8% YoY. Premier Protein (~85% of BellRing Brands total revenue) increased by 1.7% YoY, driven by strong volume growth but partially offset by an equally strong decrease in price/product mix. Dymatize Nutrition was down 1.9% YoY, driven by higher average net selling prices, with volumes impacted by elasticities due to inflation-driven price increases. Moreover, I provide deep dives into Premier Protein RTD protein shakes business activity, along with examining similar metrics surrounding the protein powders from Premier Protein and Dymatize Nutrition. But what did I say two years earlier about the RTD Protein market outlook? Higher protein input costs, more total distribution points, and more competitors...yep! But what I didn't layout clearly enough by my “things should be fun to say the least” comment was how “a more pressured consumer” would create extra challenges in this operating environment. As a result, 27% of the Protein RTD category volumes were sold on price promotion…that's up around 800 basis points YoY. But then, with BellRing Brands' CEO announcing her retirement (effective 2026 fiscal year-end), you might remember from last quarter that I half-jokingly “applied for the position.” And I won't go through my entire “three most-critical forward-looking strategic initiatives as the new CEO of BellRing Brands,” but I quickly wanted to provide a mixed bag update of new information including the launch of Premier Protein Ultimate and Premier Protein Soda.
Inbal Shani (CPO and Head of R&D @ Twilio) deconstructs the transformation of the R&D org at Twilio! We explore the shift from a GM-led model to a unified platform strategy and “why structure must always follow strategy.” Inbal shares her framework for moving from output-focused metrics to input goals, prioritizing “time-to-value,” and the nuances of measuring AI products. We discuss using "R&D roadshows" as a strategic company transformation tool and why engineering leaders must master product positioning. We also dive into mental models for future-proofing your business, from "working backwards" to solve customer problems, to embedding systems thinking into the DNA of your engineering team, and critical questions to identify and optimize decisions around your company's moat. ABOUT INBAL SHANI As Chief Product Officer, Inbal leads Twilio's R&D organization, encompassing product, engineering, and R&D operations. She is dedicated to driving platform-wide innovation, empowering customers, and delivering transformative, customer-focused solutions. Unblocked: The context engine your coding agents are missing. Give your coding agents the context your best engineers have. Your agents can read code, but they don't know how your team works. Rules and MCPs give access to information but not understanding. That's why you still have to tell them where to look and what to look for. Unblocked gives your agents the history, conventions, and decisions behind your code so they generate mergeable output without the back and forth. It automatically surfaces the right context for every task, so agents stay on track without the set up tax or the correction loops. getunblocked.com/elc SHOW NOTES: Catalysts for Twilio's R&D transformation and the shift away from organizational silos (2:49) Strategy Drives Structure: The lightbulb moment at a strategy offsite that demanded structural change to execute vision (5:14) Why structure must follow strategy and creating a "change-constant" culture (7:23) Implementing the “working backwards” methodology and the internal power of the PRFAQ (13:52) Tactical ways to filter customer signals and find real unmet problems versus feature requests (16:35) Shifting from output-focused goals to input goals and prioritizing "Time to Value" (18:35) Using weekly product reviews to align metrics with qualitative customer feedback (21:34) Measuring AI Products: Why AI products require behavior-based measurement instead of traditional binary testing (23:24) Building security by design with layered protection for AI-generated code environments (26:09) Mental models for future-proofing your business by acting as a "fortune teller" for needs (28:45) The R&D Roadshow: Enabling the entire company on new ways of working through storytelling (32:28) Why engineering leaders must master product positioning to bridge the gap to market (38:33) Relatable storytelling: Explaining Twilio's value to your parents to sharpen your pitch (41:47) Rapid Fire Questions (43:14) LINKS AND RESOURCES How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion - In this lively journey through human psychology, bestselling author and creator of the You Are Not So Smart podcast David McRaney investigates how minds change--and how to change minds. This episode wouldn't have been possible without the help of our incredible production team: Patrick Gallagher - Producer & Co-Host Jerry Li - Co-Host Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/ Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/ Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it really take to build a business that lasts nearly three decades without relying on traditional marketing? In this episode, I sit down with Brandon Pugmire, founder of ImprintCity, to unpack a journey that started with door-to-door hustling as a kid and evolved into a multi-service branding and print company serving clients across the country. Brandon shares how relationships, calculated risks, and a willingness to bet on himself shaped his success. We dig into the moments that could have ended his business, the unconventional decisions that saved it, and why he believes the future belongs to those who combine human connection with digital innovation. If you are building something long term and want to understand what actually sustains growth, this conversation delivers. In this episode, you'll learn: The intrinsic wiring of entrepreneurs and how to identify that early drive. The blueprint Brandon used to scale ImprintCity through human connection and referrals. The critical, unconventional lesson that protected his business during a market downturn. Why standard approaches to promotional products often fail and how to fix them. How to navigate high-stakes risks without compromising your long-term position. The massive shifts currently transforming the landscape of print and branding. The specific strategy for using high-quality giveaways to drive lasting brand impact. What it takes to sustain growth while maintaining the integrity of a family-owned business. Chapters 00:00 Welcome to BizNinja + Meet Brandon Pugmire 00:43 The First Signs of an Entrepreneurial Mindset 01:58 Building a Business from Scratch After College 03:05 Early Wins with Retail Stores and Embroidery 05:22 What ImprintCity Does Today 06:47 The Power of Relationships Over Marketing 08:18 How Referrals Built the Business 09:17 A Turning Point That Saved the Company 11:12 Lessons from Direct Response Marketing 13:08 Surviving Business Cycles and Client Dependency 14:33 Costly Mistakes and Lessons in Risk 16:04 Running a Family-Involved Business 17:28 Advice for the Next Generation of Entrepreneurs 18:25 Industry Trends and the Rise of AI 19:18 Competing with Amazon Through Human Connection 20:17 Big Wins and Unexpected Opportunities 21:30 Memorable Projects and Product Innovation 23:20 The Shift Toward Premium Promotional Products 25:38 Creating a Life Beyond the Business 27:19 What's Next for ImprintCity
AI for Better & Sustainable ProductsIn this clip, Dr. Satyajit Wattamwar, Data Science & Digital Expertise Leader at Unilever R&D, shares how AI is transforming product innovation.From identifying the right formulations for higher-quality products to discovering sustainable packaging alternatives, AI helps narrow down possibilities faster and smarter
In this episode, host Sandy Vance sits down with Aaron Patzer, the founder & CEO of Vital.io, for one of the most energizing and candid conversations in the series. Aaron built Mint.com, saved consumers $9 billion in bank fees, and then turned his attention to one of the most anxiety-inducing experiences a person can have: sitting in an emergency room not knowing what is happening. Vital now guides 7 million patients through ER, inpatient, and urgent care visits in real time at hundreds of health systems, including Ascension, CommonSpirit, Emory, and MedStar. Aaron also shares his work on the AI Care Standard, a growing coalition of health systems and patient advocates building a framework to evaluate AI tools before they go anywhere near a patient. This one is packed with insight, sharp opinions, and genuinely important ideas. In this episode, they talk about: Vital sits on top of the EHR and guides patients through their ER or inpatient visit in real time, in plain language 65 to 70% of patients actively use Vital during their visit, one of the highest adoption rates in health tech Vital reduces leave without being seen rates by 35 to 50%, and those walkouts are worth $2,000 each, plus readmission penalties Health systems using Vital have seen up to 48 million dollars in additional top-line revenue across two hospitals Vital improves Press Ganey and HCAHPS scores by about 10 points and increases system retention by 30% Before showing any patient their doctor's notes, Vital runs 14 separate safety checks, including flags for new cancer diagnoses, pregnancy loss, and self-harm The AI Care Standard is a free, dynamic evaluation framework at aicarestandard.com that grades AI tools across 10 patient safety principles Most consumer-facing AI tools like ChatGPT cite Reddit and pop health blogs, not peer-reviewed clinical sources, and that is a patient safety problem A Little About Aaron: Aaron Patzer is Founder & CEO of Vital.io (AI-powered patient experience at 100+ hospitals), Mint.com (25m users), and five other startups. He served as Head of Product Innovation and an officer at Intuit. If you've used TurboTax, Quicken, Mint, or QuickBooks, you and 200M other people have used software he's designed. Fortune Magazine named Aaron one of the Top 40 Executives Under 40, has won 5 product design awards, and done over 600 press interviews, at one time appearing as a regular on CNBC, and writing a column for Parade Magazine. He is an angel investor in dozens of startups, including Carbon Health, Radix (now Relatient), HealthTap, and more. He holds degrees in electrical engineering & computer science from Duke, with PhD work at Princeton, and 10 patents as lead inventor, all in algorithms
Apple (AAPL) is entering a leadership transition as John Ternus prepares to succeed Tim Cook, signaling a renewed focus on product‑led innovation. Max Weinbach says recent hardware wins point to a strategy centered on accessibility and premium user experience, even as AI integration remains measured. The shift allows Cook to focus on global supply chains while Ternus leads Apple into new hardware categories like robotics and smart home technology.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We're joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they'll be breaking down what really happens when hairdressers help shape professional hair products. They'll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You'll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling. If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy! Chapters 3:08: Behind the Scenes with Wella Professionals 3:16: Insights from R&D Development 6:32: Collaboration for Product Innovation 9:38: Creating Unique Toner Shades 18:45: Bridging Science and Hairdressing 21:42: The Importance of Client Communication 22:54: Packaging and Pricing Strategies 25:25: Understanding Color Longevity 28:29: The Evolution of Hairdressing Careers Resources from todays episode: FOR MORE ON BLONDORPLEX CLICK HERE FOR MORE ON ULTIMATE COLOR CLICK HERE VISIT WELLA STORE HERE WELLA EDUCATION CLICK HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI FOLLOW WELLA PROFESSIONALS UKI ON TIKTOK @HOUSEOFWELLAUKI WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT FOLLOW HOW TO CUT IT ON TIKTOK @HOWTOCUTIT
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of Robots and Red Tape, host Nick Schutt sits down with Renee Meisel, CEO of UnitedLex, and Beverly Rich, VP of AI and Product Innovation at UnitedLex, for a candid conversation on the real-world realities of AI in the legal industry. From implementation roadblocks and data governance to the future of the billable hour and what AGI could actually mean for lawyers, this discussion cuts through the hype to focus on what's working, what's not, and where the industry is headed. *AI adoption trends and the shift from point solutions to broader platforms *Why change management and workflow mapping are more important than the technology itself *Data security, ethical walls, and the hidden risks of poor data organization *The evolving role of lawyers in an AI-augmented world * Why services and white-glove implementation matter more than ever Renee and Beverly share hard-won insights from both law firm and in-house perspectives, including why most AI initiatives stall, how to think about value-based billing, and when (and if) AGI will truly change the game. Whether you're in a legal department, law firm, or just trying to cut through the AI hype, this conversation delivers real talk on what it takes to make AI work in the legal space. Podcast: Robots and Red Tape | Host: Nick Schutt | Subscribe: @RobotsandRedTapeAI
Chapters00:00 Introduction to the Home Gym Roundtable02:35 Evolution of Home Gym Equipment05:19 The Rise of Functional Trainers08:05 Community Growth and Engagement11:06 Shifts in Home Gym Demographics13:38 The Impact of COVID on Home Gym Trends16:31 Digital Resistance Equipment: Pros and Cons19:20 Future of Home Gym Equipment24:45 Exploring Bench Ecosystems26:50 Storage Solutions for Home Gyms31:29 The Evolution of Gym Equipment35:27 Product Innovation and Market Trends40:01 Intellectual Property in Fitness Equipment43:46 The Copycat Culture in Gym Equipment47:36 Navigating the Home Gym Content Scene51:09 The Evolution of Content Creation in Fitness56:56 Understanding Consumer Needs in Home Gym Equipment01:02:37 Building Trust and Transparency in Fitness Brands
Ann Berry is joined by Sridhar Ramaswamy, CEO of Snowflake to discuss Project SnowWork, the company's new platform that brings outcome-driven AI agents into enterprise workflows. They break down why constant innovation is critical as AI drives competition across the software industry. They also discuss Snowflake's path to GAAP profitability, its M&A strategy, and how volatility is impacting compensation structures. 00:00 Snowflake CEO Sridhar Ramaswamy Joins00:51 What Snowflake does (data cloud explained)02:28 Customer base and how companies use Snowflake04:37 Inside Snowflake's workforce 06:13 SnowWork and the company's AI push08:47 Partnerships with OpenAI, Anthropic, and Google Cloud11:02 Can AI companies replace traditional software?13:35 Risks of LLMs learning from customer data15:02 Snowflake's M&A strategy and recent deals16:16 What types of companies Snowflake wants to acquire17:15 Competition for AI talent and hiring strategy18:44 Paying founders: cash vs stock19:36 Where future growth will come from21:22 Pricing strategy and enterprise negotiations23:13 Capital allocation: buybacks and acquisitions25:17 Focus on GAAP profitability26:18 Stock-based compensation and retaining talent After Earnings is brought to you by Stakeholder Labs and Morning Brew.For more go to https://www.afterearnings.com Follow UsX: https://twitter.com/AfterEarningsTikTok: https://www.tiktok.com/@AfterEarningsInstagram: https://www.instagram.com/afterearnings_/ Reach OutEmail: afterearnings@morningbrew.com$SNOW Learn more about your ad choices. Visit megaphone.fm/adchoices
As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced well-being. Against this backdrop, outdoor living has surged—not just as a category, but as a lifestyle movement centered on gathering, presence, and shared experiences. For brands operating in this space, the challenge is no longer just capturing demand, but expanding in a way that stays true to the values fueling it.So, how does a company evolve from a single-product success story into a full-fledged lifestyle brand without losing its core identity—or its loyal fan base?On this episode of DisruptED, host Ron J. Stefanski sits down with Markus Allemann, SVP of Product at Solo Stove, to explore how the company is transforming from a fire pit innovator into a broader outdoor experience brand. The conversation unpacks how product design, customer insight, and brand authenticity intersect to fuel Solo's next phase of growth.Key takeaways from the episode…Solo Stove is shifting from a product-first company to a lifestyle brand centered on connection and community.Customer insights and real-world usage drive product innovation, from smokeless fire pits to reimagined outdoor cooking.Engineering excellence and brand storytelling must evolve together to sustain growth and relevance.Markus Allemann brings over 35 years of global experience in consumer product development, engineering, and brand leadership. Originally from Switzerland, he holds two engineering degrees and an MBA, and has worked across Europe, Asia, Australia, and the United States. His career spans major brands including Bosch, Milwaukee Tool, Hoover, and Honeywell, where he led innovation in power tools, appliances, and consumer health products. At Solo Stove, Allemann combines deep technical expertise with a passion for outdoor experiences, helping guide the company's expansion into new product categories while maintaining its core identity.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life. For more on Bedi Studios and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Scaling innovation inside a global legacy brand isn't about ideas — it's about execution, alignment, and measurable impact. Manasa Nalla, Associate Director of Product Innovation & Strategy at The Duracell Company, explores how enterprise leaders can move from innovation activity to scaled business growth. With nine years at Duracell spanning engineering, R&D, and product strategy, Manasa shares how she builds consumer-centric roadmaps, aligns 100+ external partners, and translates technical differentiation into compelling customer ROI. We discuss: What “innovation impact” really means inside a Fortune 1000 company, How to prioritize what makes it into the product roadmap — and what doesn't, The story behind Duracell's ProCell Cost Savings Calculator and proving labor savings to unlock growth, How to scale new products without getting trapped by legacy systems or internal politics, and Emerging technologies enterprise leaders should be watching from CES and beyond. If you're in corporate strategy, innovation, CVC, or R&D, this episode is a practical guide to scaling innovation inside complex organizations.
Sometimes you outgrow your home … and that can be the case with a legal tech conference. This year's LegalWeek conference, hosted by ALM Media and Law.com, was held in New York City at its brand new location - the Jacob Javits Convention Center. More than 6,000 of the biggest names in the industry gathered for the four-day conference from March 9th through March 12th. And a conference this size was the perfect place to celebrate Legal Speak's 500th episode. On this special milestone episode, hosts Cedra Mayfield and Patrick Smith were joined by an amazing lineup of guests including from ALM/LBR CEO Nick Brailey, Senior Vice President of Content Gina Passarella, Vice President of Innovation Vanessa Blum, Legal Editor Leigh Jones, Editor in Chief of Litigation and Law.com Alaina Lancaster, Vice President of Professional Education & Practical Insight Publications Lazette Jackson and our special guest Ryan Samii - the Head of Product Innovation at Harvey. This episode of Legal Speak is brought to you by Harvey. Harvey … AI tailored for Law. Hosts: Cedra Mayfield & Patrick Smith Guests: Ryan Samii, Nick Brailey, Gina Passarella, Vanessa Blum, Leigh Jones, Alaina Lancaster, Lazette Jackson Producer: Charles Garnar
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, host Josh interviews Scott Deetz, an expert in helping Amazon and e-commerce entrepreneurs maximize business value and prepare for successful exits. Scott outlines the four pillars that make a business attractive to buyers: risk diversification, profitability, growth rate, and earnings size. He shares actionable tips, including building a data room, implementing monthly strategic finance reviews, and structuring accounting to maximize add-backs. Scott also discusses the importance of separating owner and business expenses to boost valuation, offering practical strategies for entrepreneurs aiming to scale and sell their businesses at top valuations.Chapters:Introduction to Scott Deetz and His Expertise (00:00:00)Scott is introduced as an expert in helping Amazon and e-commerce entrepreneurs grow and exit at top valuations.Defining a Valuable Platform: Four Key Pillars (00:00:18)Scott explains what makes a business a valuable "platform" for buyers: risk diversification, profitability, growth rate, and size of earnings.Deep Dive into the Four Pillars (00:01:07)Discussion of each pillar: risk diversification, profitability percentage, growth rate, and the importance of earnings size.Capital Strategy and Growth (00:03:25)Importance of capital strategy as a process, not an event, and how it fuels business growth.Recap of the Four Pillars (00:04:29)Josh summarizes the four pillars: profit margin, growth rate, size of profit, and risk diversity.Input Metrics: Profitability, Scalability, Repeatability, Defensibility (00:05:46)Scott introduces the underlying drivers: profitability, scalability, repeatability, and defensibility, leading to sellability.Case Study: Operations vs. Product Innovation (00:07:16)Discussion of a case where an entrepreneur excelled in operations and delegated product innovation.Actionable Takeaway 1: Build Your Data Room Early (00:08:15)Advice to start organizing a data room early, structured as buyers would want to see it.Actionable Takeaway 2: Implement Strategic Finance Monthly (00:10:03)Recommendation to review financials, forecasts, and company valuation monthly, not just accounting numbers.Actionable Takeaway 3: Structure Accounting for Add-Backs and Valuation (00:11:17)Organize accounting and company structure to maximize add-backs and improve valuation before exit.Clarifying Add-Backs and Corporate Structure (00:13:06)Further explanation on separating owner-related expenses and structuring entities for optimal valuation.Horizontal and Vertical Corporate Structuring (00:14:09)Scott details horizontal (multiple entities) and vertical (account codes for add-backs) structuring for better exit outcomes.Conclusion and Final Thoughts (00:17:12)Josh thanks Scott and hints at a future episode.Links and Mentions:Tools and Concepts"Data Room": "00:08:15""Strategic Finance": "00:10:03"Actionable Takeaways"Build Your Data Room": "00:08:15""Implement Strategic Finance": "00:10:03""Organize Accounting with Add Backs in Mind": "00:11:17"Key Concepts"Profitability, Scalability, Repeatability, and Defensibility": "00:06:14"Summary of Four Pillars for a Platform Company"Profit Margin": "00:05:19"Transcripts:Josh 00:00:00 Today I'm super excited to introduce you to Scott Deetz. Scott helps Amazon and e-commerce entrepreneurs unlock growth and profitability bottlenecks in their businesses, and then exit for a top valuation. Scott, welcome to the show.Scott 00:00:15 Hey Josh Scott. Great to be here and I'm really looking forward to it.Josh 00:00:18 Scott, maybe we can dive a little bit deeper into that case study. At the beginning, you talked about, you know, that they were you identified that they were a good platform, right? So that they could continue to grow. What does that platform mean?Scott 00:00:31 Yeah. So the pillars of a great platform, the way that I think about it, my mentor, and has done over $20 billion of transactions. So, you know, you know, old school 30, 40 years in the investment banking world. And he his number one thing that he said to me was, Scott, it's not what the seller is selling, it's what the buyer is buying. So I would encourage everybody to not think about what you think is valuable in a business, but think about what buyers value in a business? The first thing that buyers value is not growth, but it's risk diversification.Scott 00:01:07 So the first thing that you need to think about is that you need to be compliance as a part of risk diversification, but also true diversification of your products so that no one product has, you know, more than, you know, 20% of your revenue. Otherwise, Amazon shuts it down or new competition comes in. A buyer can't get comfortable with that risk profile. So, so the first thing I would say is you analyze your risk. The second pillar of valuation is your profitability percentage. And so a lot of people think that if they have more profitability, that they're more valuable than if they have smaller profits. And while that is one of the pillars, a company that has 25 or 30% profit margins is just much more flexible and therefore valuable than a company that's 10 or 15%. So the second thing that we saw in this company was that they had a. Ability to have profitable products. And then we went to growth percentage, which is the third pillar. And I would if you wanted to benchmark a minimum growth percentages 20% per year.Scott 00:02:19 Now with Covid and Covid bumps, you might not all be there. but remember, you're not selling what you've done. You're selling what the business can do with the buyers capital infusion. And their definition is that minimum 20%, ideally 30% year over year growth is required. Well, if you think about what that capability really is, what we saw in this platform was a capability to successfully innovate and launch new products into the marketplace, because once a product gets up to a certain level, it kind of is what it is. So for people that are looking at action items that they can have today, it's that ability to have a successful launch model to drive the growth rate to that particular output. And then the fourth one becomes the size of the earnings. If you can prove that you can do it over a longer period of time, then you become more valuable because 30% growth on a company with a million of revenues is a lot different than somebody with 10 million of revenue. and so I think it's just important to think along building in and that's where that capital need comes in.Scott 00:03:25 Yeah. Because, you know, in this situation, back to this case study we saw in them even what they didn't see. We saw the platform, but they were think of it as borrowing money from uncle Bob. And if you go by, borrow 50 grand from your uncle, that's no problem. But when your business is at 10 million and you go ask them for 1.2 million, you know, uncle Bob says, you know I love you, Josh, but you know, I'm not the right investor for that level. So you have to think of your capital strategy not as an event, but as a process where you're always looking at what capital at the lowest risk, in the lowest cost to fuel that growth. And a lot of people get to a certain level, they don't have the capital planning. So then the growth rate, you know, levels off. So we saw the platform and we brought the capital strategy to place, and we did it through a combination of debt and equity.Scott 00:04:17 And that's what continued to fuel the growth because the person already had in place the ownership group alr...
From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year's version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.Guests: Tom Moody, Senior Vice President and Managing Director, P&G (Proctor & Gamble) Northern Europe Dr Garry Moppett, Senior Director of Research & Development at Mars Dave Ward, UK and International Managing Director, Amazon Ring. Production team: Presenter: Evan Davis Producer: Sally Abrahams Sound engineers: Lee Wilson and Donald MacDonald Production co-ordinator: Katie Morrison Editor: Matt Willis The Bottom Line is produced in partnership with The Open University
Returning to the podcast with host Matthew Roberts is Stephanie Ormston, AVP of Product Innovation at AT&T, to explore shifting narratives and public perception of AI in 2026. Starting with practical use cases, they examine how AI continues to impact both individuals and organizations. From there, the conversation expands into the themes still top of mind today: human–AI collaboration, real consumer value, mixed public sentiment, and whether we should be concerned that younger generations are developing an AI-native way of thinking.Despite all this rapid change, Stephanie is adamant that storytelling and authenticity still reign supreme, because when technology companies lose sight of that fact, they risk repeating the failures of the past.
TWIRx – This Week in Pharmacy Episode Date: February 13, 2026 Valentine's Day Special
In this conversation, Shreya, a senior product manager, shares her journey from being an economist to a product manager, discussing the skills that have helped her in her role. She emphasizes the importance of innovation in product development, particularly through design sprints and the use of AI. Shreya highlights the need for a user-centered approach to innovation and the significance of storytelling in product management. The discussion also touches on the challenges of navigating organizational structures and the importance of stakeholder management.TakeawaysShreya transitioned into product management from an economics background.Her journey was somewhat accidental, highlighting the diverse paths into product roles.Domain expertise is beneficial but not essential for product management.Data analysis skills from her economist background have been crucial in her product role.Innovation should focus on new revenue streams and market opportunities.Design sprints can help avoid bureaucratic decision-making in large organizations.AI should be used to solve real user problems, not just for the sake of technology.Using AI as a creative partner can enhance the ideation process.Stakeholder management is key to successful product development.Iterative value demonstration is essential in changing organizational culture.
Welcome back to the Alt Goes Mainstream podcast.Today's episode features a pioneer who has been building the core infrastructure that is making private markets go mainstream.We talk with Gary Tenkman, a 30-year veteran of the fund administration world who is the CEO of Ultimus Fund Solutions. Ultimus serves over 450 clients and 2,300 funds, representing $725B of assets under administration, all handled by a team of over 1,100 professionals. Ultimus, which is backed by private equity firm, GTCR and, more recently, Stone Point, is able to help investment managers navigate a growing array of challenges that include elaborate fund structures and evolving compliance requirements. Gary has built a business that combines the best of technology and human experts in fund administration to serve many of the industry's largest funds. Ultimus has also been a big part of the ability for private markets to innovate with evergreen and interval fund structures since they have the necessary infrastructure and services to help fund managers launch, run, and administer evergreen structures.Prior to joining Ultimus as CEO, Gary was Head of North American Operations at another large fund service provider, where he was responsible for service delivery for all clients in the region. During his 16 years there, he held leadership positions in alternative investment fund services, European fund services, and US fund services.Gary and I had fascinating conversation about the evolution of fund administration and how fund administration in private markets has changed with the growing interest in evergreen and interval funds. We discussed:How fund administration has changed over the 30 years Gary has been in the industry.Will the evergreen fund industry mirror the growth and evolution of the mutual fund industry?The gap that Gary and Ultimus saw in private markets fund administration.Why fund services for evergreen fund structures is very complex and hard to do well.How technology can provide leverage to fund administration.Will AI impact fund administration?Why fund services are a compelling investment category for private equity.Thanks Gary for coming on the show to share your wisdom and experience and thanks for your support of Alt Goes Mainstream. The work you're doing at Ultimus is making a big impact on evolving the industry, so it's an honor to have you partner with AGM. We hope you enjoy.Show Notes01:01 Introduction to the Alt Goes Mainstream Podcast01:10 Gary Tenkman: A Pioneer in Fund Administration01:17 Ultimus Fund Solutions: An Overview01:50 Innovations in Private Markets02:02 Gary's Career Journey02:20 The Evolution of Fund Administration02:38 Challenges in Fund Services for Evergreen Structures02:46 The Role of Technology in Fund Administration06:58 Automation and Data Standardization11:15 AI in Fund Administration12:09 Fund Level vs. Asset Level Data13:16 Lessons from the Mutual Fund Industry13:58 Product Innovation in Private Markets18:30 Navigating the Evergreen Space23:20 Distribution Strategies for Private Markets25:35 The Importance of Service Providers26:50 The Evolution of Ultimus Fund Solutions27:19 Evolution of Ultimus: The Early Days28:02 Client-Centric Focus: The Key to Success28:16 Investing in Technology and Growth28:35 Mergers and Acquisitions: Building Scale28:58 Private Side Expansion and Momentum29:40 Challenges and Solutions in Private Markets30:40 Client-Centric Culture: What It Means31:34 Delivering High-Quality Client Service32:28 Maintaining Culture Amidst Growth33:27 Industry Consolidation: A Historical Perspective34:09 New Partnerships and Investments35:26 Future M&A Opportunities35:43 Stone Point's Investment in Ultimus36:34 Growth in Private Funds and Evergreen Structures37:29 Convergence of Public and Private Markets38:05 Hybrid Product Structures: Opportunities and Challenges39:45 Regulatory Challenges in Retail Alts40:58 Education and Adoption in Private Markets45:54 401k and Retirement Space: Unlocking Potential48:04 Exciting Trends in Private MarketsEditing and post-production work for this episode was provided by The Podcast Consultant.
Strong execution is what separates momentum from noise and Delivra Health Brands (TSXV: DHB | OTCQB: DHBUF) continues to build on the progress achieved in 2025. In this interview, President & CEO Gord Davey shares how the company is translating product innovation, disciplined cost control, and channel expansion into real market performance.The discussion covers how Dream Water® and LivRelief™ are impacting everyday lives, why new product formats and international expansion matter, and how the company continues to deliver positive EBITDA while reinvesting in growth. Furthermore, the CEO offers a look at what investors should be watching as the company moves into 2026.Learn more about Delivra Health Brands: https://www.delivrahealthbrands.com/Watch the full YouTube interview here: https://youtu.be/uxY95lHlApEAnd follow us to stay updated: https://www.youtube.com/@GlobalOneMedia
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this special podcast series, we speak to the winners of the WTiN Innovate Textile Awards 2025.World Textile Information Network (WTiN) is thrilled to announce the winners of the Innovate Textile Awards 2025. In this special podcast series we speak with the winners of the awards about the challenges, possibilities and successes of innovation within the textile industry.In the first episode, we are joined by Melik Demirel, co-founder of Tandem Repeat. Tandem Repeat won the Product Innovation award for Sonachic – a collection of luxury basics inspired by sweater and cardigan knitting, featuring Procell™ fibre made from fermented proteins. Tandem Repeat has developed a patented fermentation microbial process that transforms proteins into valuable products, including textile fibres and nonwovens. This process encompasses synthetic biology, strain and fermentation engineering, and downstream processes. Demirel speaks how the company has combined circular design with functionality. You can learn more about Tandem Repeat at tandemrepeat.com. Read Demirel's report on biomanufacturing protein fibres to achieve sustainable development here. WTiN announced the winners in a virtual ceremony on 5 December 2025, which you can now watch on demand at WTiN.com.
Send us a textMost founders compete by doing what already exists...just “better.” But what if the real opportunity is building what's missing? This conversation will stretch how you see market gaps, risk, and the kind of business worth betting your time on. Rebecca Matchett is a serial entrepreneur with a proven track record in building brands that scale, resonate, and disrupt. From creating a patented sizing system in fashion to stepping into tech, Rebecca shares how she thinks about opportunity, mission, and the risks worth taking.And stay with us to the end, because Rebecca shares the pivotal lesson she wishes she had understood earlier… and it might save you years of building the right thing the wrong way. Today, Rebecca is setting her sights on something far more personal with the SynchronyApp: reimagining how neurodivergent adults find connection, friendship, and belonging.
In this “Best of 2025” episode of Omnivore, Food Technology revisits the top food science and thought leader interviews of the year. The AI era is unquestionably here, and it's advancing at lightning speed. In this episode, AI “futurist” and IFT FIRST keynote speaker Steve Brown discusses the unprecedented opportunities that AI offers, its benefits … Continue reading EP 74: Riding the AI Wave, Legacy Brands Product Innovation, MAHA at IFT FIRST →
S5E13 Future of AI-Powered Consumer Insights with Trevor Sumner & Stan SthanunathanIn Season 5, Episode 13 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle one of retail's biggest blind spots in consumer insights: the consumer sentiment gap. For decades, brands relied on surveys to understand shoppers. But what people say doesn't always match what they do.Enter AI-powered shopper insights!Joining the conversation are Trevor Sumner (CEO of i-Genie AI) and Stan Sthanunathan (Executive Chairman of i-Genie AI, former EVP at Unilever and VP at Coca-Cola). Together, they reveal how billions of unfiltered signals — from searches, reviews, and social posts — can be transformed into real-time, actionable consumer insights that reshape retail decision-making.What You'll Learn in This Episode:Why traditional consumer surveys are breaking downHow AI and natural language processing uncover real customer behaviorThe role of empathy vs sympathy in understanding consumersHow disruptor brands are reshaping competitive landscapesWhy augmented intelligence (AI + human insight) is the future of retail strategy and consumer insightsSubscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTubeAbout our GuestsTrevor Sumner, CEO, i-Genie.AI - https://www.linkedin.com/in/trevorsumner/Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO at i-Genie.ai, the leading AI platform for consumer insights, revolutionizing an industry that had been dominated with antiquated survey methodologies by synthesizing tens of billions of searches, social and video posts, ratings and reviews and market data for industry leaders like Kenvue, Unilever, Coca-Cola, Bayer, Clorox and more.Previously, Mr. Sumner was Head of AI and Data Platform products for Raydiant, a leading VC-backed digital experience platform that is transforming over 250,000 digital touch points across 4,500 clients with AI, computer vision and data.Mr. Sumner came to Raydiant when it acquired Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality, where Mr. SUmner served as CEO. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.Stan Sthanunathan, Executive Chairman, i-Genie.AI - https://www.linkedin.com/in/stan-sthanunathan-1ab4035/Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021.Post retirement he has started an AI/ML enabled company called i-Genie.AI focused on delivering near real time insights and ideas to help business identify Next Big Thing. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.Stan co-authored a paper on Building an Insights Engine that was published in Harvard Business Review, Sept 2016. He has also co-authored a book titled AI for Marketing and Product Innovation.He was awarded Lifetime Achievement award at TMRE 2022 event.Chapters:00:00 Previews 01:23 Show Intro 04:43 The Consumer Sentiment Gap 05:37 Welcome Trevor Sumner & Stan Sthanunathan 06:30 Backgrounds of Trevor and Stan 09:11 Challenges in Understanding Consumers 16:58 The Evolution of Influencers 18:32 Limitations of Surveys and the Need for AI 25:46 Augmented Intelligence: AI + Human Insight 31:46 Challenges in CPG Innovation 33:02 Innovate: A Data-Driven Product 34:42 AI and Predictive Analytics 36:21 Democratizing Data Access 38:07 Mindset Shift for Rapid Actions 40:46 Adopting AI in CPG 48:16 Retailers and Data Utilization 52:59 Future of Brand Understanding 57:23 Conclusion and Contact Information 58:15 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail, & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.
Some entrepreneurs chase the money. Others chase the hype.But the best ones? They build something awesome and build a life they actually want to live.In this episode, I sit down with Kris Dehnert, the powerhouse behind Dugout Mugs, a wildly creative brand turning baseball bats into drinkware and generating $56M+ in sales along the way. Kris shares how a brush with death became the wake-up call that led him to bet big on a product fans LOVE, and a lifestyle he's proud to model for his kids.We go deep on:Building an empire from a ridiculously cool idea ⚾➡️☕Why freedom is the most valuable entrepreneurial currencyHow to scale without crumbling your systems (or sanity)Partnerships, pivots, and the power of “If this → then that” decision-makingSelling fun products that actually mean something to the buyerWhy chasing happiness often leads to more money — not less And yes… we geek out on supply chains, Teespring glory days, Inc. 5000 wins, and what happens when baseball legends start repping your product without being paid a dime.This episode is for founders who want BOTH:A business they're proud of.And a life they're excited to wake up to.-----Key TakeawaysLifestyle by design > Hustle by defaultBreak systems once — then rebuild RELENTLESSLY for scaleKnow your customer better than they know themselvesMomentum loves courage — but systems keep you aliveHappiness is a strategy, not a side effect
پارسا غفاری کارش را با ساختن AYLIEN شروع کرد؛ استارتاپی که از دوبلین تا نیویورک مشتریهای بزرگ جذب کرد و در نهایت آنقدر رشد کرد که در سال ۲۰۲۳ توسط Quantexa خریداری شد. همین مسیر او را به رهبری نوآوری محصول در Quantexa رساند، جایی که روی پروژههای جسورانه و استراتژی GenAI شرکت کار میکرد. حالا پارسا بهعنوان مدیرعامل 2075.ai دوباره به مسیر کارآفرینی برگشته و روی ساخت نسل بعدی محصولات هوش مصنوعی تمرکز دارد. داستان او ترکیبی از پشتکار، نوآوری و تجربه عمیق در ساخت کسبوکارهای مبتنی بر AI است—روایتی که شنیدنش برای هرکسی که به آینده تکنولوژی و کارآفرینی علاقه دارد، جذاب خواهد بود.00:00 شروع داستان AYLIEN و موج پیشنهادهای خرید14:35 مسیر ساخت AYLIEN؛ از ایده تا محصول و اولین مشتریها28:10 تصمیم برای فروش؛ پشتصحنه ادغام با Quantexa42:20 فرهنگ تیم، رهبری محصول و چالشهای مقیاسدهی58:05 نقش پارسا در Quantexa و شکلدادن به استراتژی GenAI01:14:40 تجربههای شخصی، درسها و اشتباهات در مسیر کارآفرینی01:31:50 شروع 2075.ai و نگاه پارسا به آینده هوش مصنوعیParsa Ghaffari is a seasoned entrepreneur, AI innovator, and product leader with a strong track record in building and scaling AI-powered businesses. He is currently the CEO of 2075.ai, where he is focused on creating next-generation AI products and shaping the future of intelligent systems. Previously, Parsa founded AYLIEN, a pioneering NLP and news intelligence company that served global enterprises and was acquired by Quantexa in 2023. Following the acquisition, he led Product Innovation at Quantexa, driving disruptive AI initiatives, co-leading the company's GenAI strategy, and advising the executive team and board on innovation.حامیان این قسمت: لیموهاست. سرویس قابلاعتماد برای سرور و دامنه که خیلی از استارتاپها و کسبوکارهای آنلاین ایرانی ازش استفاده میکنن.https://limoo.hostصرافی والکس – پلتفرم امن و پیشرو خرید و فروش ارز دیجیتالhttps://wallex.irTabaghe 16
In today's podcast, John Siefert sits down with Magnus Perri, CEO, elevaite365 Test Automation, and Michael Catterall, Product Lead, elevaite365 Test Automation, to unpack how AI is redefining testing in Dynamics 365 projects. They discuss why manual testing overwhelms business users, how elevaite365 Test Automation's platform automates and adapts with AI, and how a community-driven script library accelerates implementation. It's test automation built for real-world complexity and speed.AI Testing, Real ResultsThe Big Themes:Testing Stress: Perri points out a systemic flaw in ERP and Dynamics 365 implementations: the burden of testing often lands on business users whose primary roles have nothing to do with quality assurance. This leads to rushed efforts, incomplete coverage, and high error rates. The fundamental issue isn't lack of diligence, it's misalignment. Elevaite365 Test Automation directly addresses this by reducing or eliminating the need for manual testing.Insight and Resilience Layers: Catterall describes how elevaite365 Test Automation's platform doesn't just mimic human testers, it enhances them. Once a user records a business process, the system converts it into a reusable, repeatable automated test. But what sets elevaite365 Test Automation apart is what happens next: It adds AI-powered layers that detect anomalies like incorrect field values, unexpected pop-ups, and subtle error messages that human testers often miss. This isn't basic scripting, it's intelligent validation that keeps evolving.AI Testing Brings Measurable ROI: While much of the conversation covered process pain and automation theory, the real value becomes evident in customer results. Elevaite365 Test Automation isn't just a nice-to-have, it delivers real ROI. Customers using the platform have reduced their testing cycles from weeks to hours, lowered defect rates in production, and significantly cut the manpower required for UAT (User Acceptance Testing). Because the tool is embedded in real Dynamics 365 workflows, it provides test coverage for processes that actually matter like purchasing, invoicing, inventory, and more.The Big Quote: "Testing is always falling onto the business users, not IT department ... so you go into testing and you're stressed, you have a lot to do. You're thinking about talking to the next supplier, and while you're doing that, you work through the testing as fast as you can, and you might miss stuff." Visit Cloud Wars for more.
Deedy Das, Partner at Menlo Ventures, returns to Latent Space to discuss his journey from Glean to venture capital, the explosive rise of Anthropic, and how AI is reshaping enterprise software and coding. From investing in Anthropic early on when they had no revenue to managing the $100M Ontology Fund, Das shares insider perspectives on the fastest-growing software company in history and what's next for AI infrastructure, research investing, and the future of engineering.We cover Glean's rise from “boring” enterprise search to a $7B AI-native company, Anthropic's meteoric rise, the strategic decisions behind products like Claude Code, and why market share in enterprise AI is shifting dramatically. Das explains his investment thesis on research companies like Goodfire, Prime Intellect, and OpenRouter and how the Anthology Fund is quietly seeding the next wave of AI infra, research, and devtools.Full Video EpisodeTimestamps* 00:00:00 Introduction and Deedy's Return to Latent Space* 00:01:20 Glean's Journey: From Boring Enterprise Search to Valuation* 00:15:37 Anthropic's Meteoric Rise and Market Share Dynamics* 00:17:50 Claude Artifacts and Product Innovation* 00:41:20 The Anthology Fund: Investing in the Anthropic Ecosystem* 00:48:01 Goodfire and Mechanistic Interpretability* 00:51:25 Prime Intellect and Distributed AI Training* 00:53:40 OpenRouter: Building the AI Model Gateway* 01:13:36 The Stargate Project and Infrastructure Arms Race* 01:18:14 The Future of Software Engineering and AI Coding Get full access to Latent.Space at www.latent.space/subscribe
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes Tyler Gregg of Ampd on LinkedIn Transcripts:Josh 00:00:00 Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05 And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07 And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11 I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...
How do you turn customer feedback into a product strategy that actually works? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Caribou Rewards Chief Product Officer Christine Dupuis will be speaking on transforming product management and caregiver recognition. Christine shares her journey from Google to leading a startup that empowers home care agencies, offering unique insights into building innovative, customer-centric products with limited resources.
What if your product could solve a problem that keeps 44 million Americans up at night? In this podcast hosted by iDonate VP of Product Nacho Andrade, Summer Chief Product Officer Michael Scully will be speaking on turning complex financial challenges into strategic product opportunities. Drawing from his entrepreneurial background and deep product expertise, Scully reveals how product leaders can transform seemingly intractable problems into innovative solutions that create real human impact.
Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today's omnichannel consumer?Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time.Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle. About Andrew Frawley Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients. A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy's breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments. Andrew Frawley on LinkedIn: https://www.linkedin.com/in/andyfrawley/ Resources Data Axle: https://www.data-axle.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
"Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today's omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time. Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle. About Andrew Frawley Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients. A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy's breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments. Andrew Frawley on LinkedIn: https://www.linkedin.com/in/andyfrawley/ Resources Data Axle: https://www.data-axle.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"
Luis is a seasoned international executive who has been working in technology, digital media, and education for over twenty five years. He specializes in driving new ventures and products to rapid growth by building effective teams that use innovation, technology and creativity to solve complex problems. A life-long technologist with acute business acumen, he thrives at the union of people, product, technology, marketing and operations. Luis is the co-founder of Collectiva, a company that offers fractional executive services for game tech startups. At Collectiva, Luis partners with companies to create and execute strategic plans for growth and prepare them for raising money. Previously, Luis spent 19 years at Full Sail University where he led several strategic initiatives. As VP of Emerging Technologies he led the strategic direction and growth of technology and gaming degree programs. In the role, the student population of those programs increased over 130% boosting yearly revenues from $40MM to over $60MM. He joined Full Sail to start an online university which was launched in 2007. He oversaw the design and development of the proprietary learning management system, curriculum and content development, education delivery and the re-engineering of all sales and business functions for scale. In less than 5 years, the online student population went from just 13 to over 12,000 students, generating over a thousand jobs, launching more than 25 academic programs and bringing in annual revenue exceeding $180MM. Other responsibilities in last 10 years included several general manager roles to create, manage or launch new products including international sales and a one-year post as CEO of the group's company in Brazil. In the late 90s Luis was Vice President of Product Development at quepasa.com which became the largest online community and portal for US hispanics and went through a successful IPO. Early in his career, Luis was a programmer and designer at various other tech startups. Luis has a passion for the development of the technology ecosystem in Orlando and Florida. To that end, he has served in advisory boards for local organizations and governments such as the Tech Council at the Orlando Economic Partnership, the Orlando Chapter for the VR/AR Association, and the Orange County Government, among others. Specialties: Business Strategy and Execution, Emerging Technologies, Product Innovation, Team Building, General Management, Business Development, Business Operations, International Business.
#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways - Behind every entrepreneur is a compelling origin story.- Family influences can shape entrepreneurial spirit.- Turning a family recipe into a business can be transformative.- Overcoming skepticism is part of the entrepreneurial journey.- Funding a startup often requires personal sacrifices.- Building a brand involves navigating manufacturing challenges.- Demos and customer engagement are key to market entry.- Trusting your gut is crucial in business decisions.- Mentorship plays a vital role in entrepreneurial success.- Success is defined by time, health, and family love.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Stratus CEO Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.For more on Stratus and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with the iconic Patrick Starrr—beauty mogul, influencer, and founder of ONE/SIZE—for an unfiltered conversation on how empathy, innovation, and identity can redefine what beauty means today. Patrick opens up about his transition from top-tier influencer to brand founder to licensed esthetician, sharing how a desire for true efficacy and skin knowledge drove him back to school, even while leading a growing brand.Listeners will get a behind-the-scenes look at how Patrick's emotional connection to beauty shaped every detail of ONE/SIZE—from inclusive design to high-performance products built for real skin needs. He shares the brand's powerful origin story and the deeper mission behind it: to serve the overlooked, celebrate individuality, and build with intention.You'll also hear about his SPF breakthrough, “On ‘Til Dawn,” and how he cracked the code to deliver sun protection that works over makeup—without compromising wear or texture. Throughout the conversation, Patrick's passion for storytelling, education, and community shines through. His perspective on beauty as a form of communication—and empathy as a business model—offers valuable lessons for founders, creatives, and beauty lovers alike.Tune in to hear how Patrick Starrr is rewriting the rules of beauty, from science-backed SPF to emotional entrepreneurship—only on Skin Anarchy.Shop ONE/SIZE and visit their social media. CHAPTERS:(0:00) Introduction to Patrick Starr and His Journey in Beauty(2:05) From Influencer to Founder: The Story of ONE/SIZE(4:06) The Importance of Efficacy in Beauty Products(6:12) ONE/SIZE: Inclusivity Through Packaging and Design(10:05) The Challenge of Formulating Makeup Products(12:07) Communication and Marketing Strategy Behind One Size(15:05) Building Authentic Relationships with Influencers(17:12) Navigating the Influencer World and Staying True to Values(20:27) Game-Changing SPF: The Inspiration Behind "On 'Til Dawn"(27:24) The Business of Beauty: Time, Money, and Product Innovation(28:29) The Responsibility of Influencers and Being a Design ThinkerLearn more about Function Health and join using our link. Visit www.functionhealth.com/SKINANARCHYPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.