LIVE FROM NABSHOW 2017

CEO & Chief StorytellerStory Up Studios VRWe capture reality in Virtual Reality. StoryUP is a VR native media company that invites viewers to step inside the story. Our storytellers use EEG technology to marry words with 360-degree video in a way that creates positive emotion for people in assisted living centers, hospitals, and chemotherapy clinics. Using Virtual Reality, StoryUP seeks to provide hope, educate and inspire. Storytelling is a powerful tool to foster compassion. Combined with 360- degree, 3D video and positional audio, these immersive experiences can transport people to places they might not otherwise be able to visit in person. The world is not flat. It's round! Let's StoryUp™!

Head of Corporate CommunicationsInnovations for the digital futureAt the heart of Fraunhofer Heinrich Hertz Institute’s research work are developments of modern communication networks and multimedia systems. Colleagues develop concepts for innovative information technologies und create new applications for new products in partnership with the industry.The core competencies of the Fraunhofer HHI are in the areas of photonic networks und systems, fiber optic sensor systems and video coding and transmission. The research works of the institute are consistently orientated towards its fields of expertise and offer attractive solutions for market and development demands of the present and the future.

CEO & Chief StorytellerStory Up Studios VRWe capture reality in Virtual Reality. StoryUP is a VR native media company that invites viewers to step inside the story. Our storytellers use EEG technology to marry words with 360-degree video in a way that creates positive emotion for people in assisted living centers, hospitals, and chemotherapy clinics. Using Virtual Reality, StoryUP seeks to provide hope, educate and inspire. Storytelling is a powerful tool to foster compassion. Combined with 360- degree, 3D video and positional audio, these immersive experiences can transport people to places they might not otherwise be able to visit in person. The world is not flat. It's round! Let's StoryUp™!

Head of Corporate CommunicationsInnovations for the digital futureAt the heart of Fraunhofer Heinrich Hertz Institute’s research work are developments of modern communication networks and multimedia systems. Colleagues develop concepts for innovative information technologies und create new applications for new products in partnership with the industry.The core competencies of the Fraunhofer HHI are in the areas of photonic networks und systems, fiber optic sensor systems and video coding and transmission. The research works of the institute are consistently orientated towards its fields of expertise and offer attractive solutions for market and development demands of the present and the future.

Irena Cronin, President and CEO, SpoutVR Strategic Finance and Marketing Services for VR and AR Companies.

Irena Cronin, President and CEO, SpoutVR Strategic Finance and Marketing Services for VR and AR Companies.

For over two decades Jeanette DePatie has served as a pioneer in marketing, interactive technology and content development. She has put her considerable expertise to work in communications at all levels from helping an executive team at a Monsanto subsidiary roll out an international product launch, to helping small children learn about the human body in a set-top game for the latest Magic School Bus® DVD.One of Jeanette's greatest strengths is finding a way to take very complex stuff, be it a science concept, a patent application or a technical specification, boiling it down to its simplest form, and making it understandable to everybody. In her work as a "professional explainer" Jeanette has raised millions in venture capital, launched innumerable software products, applied for patents, and built extraordinary teams who have developed really, really cool stuff. She frequently serves as the translator/glue among the engineering, creative, marketing and business people on the team.Jeanette DePatie has been involved in some exciting recent projects, writing and producing the content for the NAB Show Floor Mobile Tour App, executive producing the iOS Dance To It App, producing a technology/art demo with Intel’s Creator’s Project and Vice Magazine for Coachella, writing a best selling book and producing literally hundreds of hours of LIVE streamed content.

Gabe Greenberg, CEO, Co-Founder, GABBCONAll media will be transacted digitally in the future and most will be ‘audience based buying’ in the very near future. GABBCON is challenging the status quo. We have gathered a group of leaders from across the industry to develop a working glossary for audience buying and technical standards for emerging digital channels including TV, OTT, DOOH and Audio. As the media and adtech community race to audience based buying, GABBCON, Global Audience Based Buying Conference, will provide education, consulting, standards and content on the topics of audience buying, addressable TV, advanced TV, measurement and premium video, DOOH, Audio, display and mobile.Please attend one of our upcoming events and join the conversation about audience based buying or contact us about bespoke events or consulting services on the topics of audience based buying in TV, video, audio, DOOH, programmatic TV, and addressable TV. We will help help your organization lead and challenge yourselves to be better.

Danilo Maura, Co-founder, VP Strategy, Business Development & VR Creative ServicesLOOT Interactive, LLCVR Evangelist. Driven, dynamic leader who inspires teams to deliver high-quality, innovative entertainment products. Multi-project, multi-discipline director who develops customer-focused strategic plans, forward-thinking product visions, practical production processes, and the high-performance teams to deliver them. Highly-experienced manager and mentor who invests in people to deliver the best results.Nine years of experience on releasing gaming and video streaming products for PlayStation. My team has released seven games, eleven highly rated video streaming applications on XBOX ONE, PS4, PS3, Vita and Smart TVs, two mobile games on Android & iOS, in addition to 400+ Virtual Goods released on PlayStation®3 Home since 2008. Responsible for selecting staff, tools and machines. Definition of production vision, development timeline, sales forecast, marketing strategy, publishing and P&L reports.

For over two decades Jeanette DePatie has served as a pioneer in marketing, interactive technology and content development. She has put her considerable expertise to work in communications at all levels from helping an executive team at a Monsanto subsidiary roll out an international product launch, to helping small children learn about the human body in a set-top game for the latest Magic School Bus® DVD.One of Jeanette's greatest strengths is finding a way to take very complex stuff, be it a science concept, a patent application or a technical specification, boiling it down to its simplest form, and making it understandable to everybody. In her work as a "professional explainer" Jeanette has raised millions in venture capital, launched innumerable software products, applied for patents, and built extraordinary teams who have developed really, really cool stuff. She frequently serves as the translator/glue among the engineering, creative, marketing and business people on the team.Jeanette DePatie has been involved in some exciting recent projects, writing and producing the content for the NAB Show Floor Mobile Tour App, executive producing the iOS Dance To It App, producing a technology/art demo with Intel’s Creator’s Project and Vice Magazine for Coachella, writing a best selling book and producing literally hundreds of hours of LIVE streamed content.

Gabe Greenberg, CEO, Co-Founder, GABBCONAll media will be transacted digitally in the future and most will be ‘audience based buying’ in the very near future. GABBCON is challenging the status quo. We have gathered a group of leaders from across the industry to develop a working glossary for audience buying and technical standards for emerging digital channels including TV, OTT, DOOH and Audio. As the media and adtech community race to audience based buying, GABBCON, Global Audience Based Buying Conference, will provide education, consulting, standards and content on the topics of audience buying, addressable TV, advanced TV, measurement and premium video, DOOH, Audio, display and mobile.Please attend one of our upcoming events and join the conversation about audience based buying or contact us about bespoke events or consulting services on the topics of audience based buying in TV, video, audio, DOOH, programmatic TV, and addressable TV. We will help help your organization lead and challenge yourselves to be better.

Danilo Maura, Co-founder, VP Strategy, Business Development & VR Creative ServicesLOOT Interactive, LLCVR Evangelist. Driven, dynamic leader who inspires teams to deliver high-quality, innovative entertainment products. Multi-project, multi-discipline director who develops customer-focused strategic plans, forward-thinking product visions, practical production processes, and the high-performance teams to deliver them. Highly-experienced manager and mentor who invests in people to deliver the best results.Nine years of experience on releasing gaming and video streaming products for PlayStation. My team has released seven games, eleven highly rated video streaming applications on XBOX ONE, PS4, PS3, Vita and Smart TVs, two mobile games on Android & iOS, in addition to 400+ Virtual Goods released on PlayStation®3 Home since 2008. Responsible for selecting staff, tools and machines. Definition of production vision, development timeline, sales forecast, marketing strategy, publishing and P&L reports.

Guido MeardiCEO and Co-Founder at V-Nova International Ltd.Co-Founder and CEO of V-Nova, London-based tech company group providing video compression solutions to multiple industry segments, including broadcasting, media, telecommunications, aerospace, security, video conferencing, medical imaging, video games and telematics. V-Nova created and develops PERSEUS, the game changing encoding technology based on principles underlying human vision, simultaneously offering improvements in compression, picture quality and processing speed. Fabio Murra, SVP, Product & Marketing, V-NovaHeading the production and marketing of PERSEUS technology in the Broadcast and Media sector.V-Nova Ltd. is a London-headquartered technology company providing next generation compression solutions to address the ever-growing video processing and delivery challenges.V-Nova provides solutions spanning the entire media delivery chain, including content production, contribution and distribution to end users.V-Nova’s award-winning PERSEUS™ delivers on the promises of next generation image and video codecs by compressing video at “bandwidth that matters” on available encoders and decoders, at the same time providing substantial reductions in processing power requirements and core encoding latency.PERSEUS is transparent to the media delivery ecosystem (e.g., encryption, metadata management, packaging, content delivery, etc.) and is compatible with existing encoders and decoders, including many legacy set top boxes upgradeable over the air and most legacy mobile devices.V-Nova is empowering a growing number of customers and partners to differentiate their products and quickly unlock monetisation opportunities, via PERSEUS software “turbo-charge”.

Guido MeardiCEO and Co-Founder at V-Nova International Ltd.Co-Founder and CEO of V-Nova, London-based tech company group providing video compression solutions to multiple industry segments, including broadcasting, media, telecommunications, aerospace, security, video conferencing, medical imaging, video games and telematics. V-Nova created and develops PERSEUS, the game changing encoding technology based on principles underlying human vision, simultaneously offering improvements in compression, picture quality and processing speed. Fabio Murra, SVP, Product & Marketing, V-NovaHeading the production and marketing of PERSEUS technology in the Broadcast and Media sector.V-Nova Ltd. is a London-headquartered technology company providing next generation compression solutions to address the ever-growing video processing and delivery challenges.V-Nova provides solutions spanning the entire media delivery chain, including content production, contribution and distribution to end users.V-Nova’s award-winning PERSEUS™ delivers on the promises of next generation image and video codecs by compressing video at “bandwidth that matters” on available encoders and decoders, at the same time providing substantial reductions in processing power requirements and core encoding latency.PERSEUS is transparent to the media delivery ecosystem (e.g., encryption, metadata management, packaging, content delivery, etc.) and is compatible with existing encoders and decoders, including many legacy set top boxes upgradeable over the air and most legacy mobile devices.V-Nova is empowering a growing number of customers and partners to differentiate their products and quickly unlock monetisation opportunities, via PERSEUS software “turbo-charge”.

Neal Kusnetz, Managing Partner | The ConvergenceLabNeal has been in the retail industry and fashion apparel for over 20 years holding top management positions with global brands. He is a proven and very effective brand builder. Neal is a merchant minded strategist that focuses on the convergence of digital content media and new technology applications in the fast changing retail industry. He is an inspirational leader with extensive experience in developing businesses through an Omni-channel development process involving wholesale, e-commerce and free standing retail strategies. Neal is hands on and highly effective in merchandising products and developing new ideas and strategies that engage productive digital B2B and B2C growth delivering ROI.

Join Alphonso SVP of Business Development John Gee to understand how Fortune 100 brands are closing the loop on TV ad spend, dramatically improving the effectiveness of TV campaigns and using real-time insights to optimize media investments across TV and digital.

Paige Raynes, Director, Content Operations | ImmersionAn entertainment and technology industry leader, Paige Raynes’ media experience spans across broadcast, film, digital media and emerging technologies. In his current role at Immersion, Paige oversees the creative design team and advises clients on best practices for adding the sense of touch to all forms of digital content; from advertisements and 360 video to long-form content and mobile games. His work on haptic ads has been nominated for multiple award categories for the MOMA, Digital Trading Awards, Effective Mobile Marketing Awards and the OMMA. Previously, Paige worked at Warner Brothers, Sony Pictures and Walt Disney Studios where he was involved in multiple production, post-production, broadcast and digital media initiatives. He holds a B.A. in Theatre from San Diego State University, a M.F.A. in Writing for Screen and Television from the University of Southern California and is a member of the WGA’s Independent Writers Caucus.

Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. She won the “Best Broadcaster” award at the TECLAS 2016, which marked the first time an award was given to a livestreamer. This proud Latina, is a native Angeleno, who calls Los Angeles and New York home. Picking up her first copy of Variety and The Hollywood Reporter at the age of 8, Lizza immediately fell in love with the entertainment industry, had her first talk-show at age 10 and the rest as they say is history. Lizza has been on-air for Access Hollywood, Telemundo, EXTRA, Univision, Celebrity Justice, The Insider and The TV-Guide Channel among others. In addition, she has reported for Us Weekly, People Magazine and was a featured columnist in Item Magazine. She has been featured on The Conan O’Brien Show, CNN, NPR, AdWeek, Moda & Estilo Magazine’s cover girl, Vanity Fair and a full page feature in Cosmo for Latinas. As a result of her multi-platform work, she is now a highly sought after keynote speaker across the globe for private, public and corporate events.

Philip DeBevoise is the Founder and CEO of Citizine Networks, Inc. Citizine is a global, lifestyle & travel platform targeting urban global citizens. Citizine integrates three key pillars – video and editorial content (original & curated) + social (network of influencers) + tools/utility to transact off of the content. Citizine currently reaches over 15 million followers thru its cross- platform network of cultural & travel influencers from the worlds of music, fashion, beauty, travel and adventure sports, among others. Prior to founding Citizine, DeBevoise was the President and Co-Founder of Machinima, Inc. - the next generation video entertainment network for young males that currently reaches over 180M viewers per month generating over 2B video views per month. Prior to Machinima, DeBevoise was one of the founders of Creative Planet. Prior to that, he was VP of TCI Interactive, formerly the Internet investment vehicle of the giant cable company, Tele-Communications, Inc. Prior to TCI, DeBevoise was a co- founder and SVP of AND Interactive Communications, an award-winning interactive design and production company, which was sold to TCI.DeBevoise is an investor and advisor in a number of YouTube channels and related media/tech companies around the globe including StyleHaul, DanceOn, Big Balls, Tubular Labs, MVP Sports and Octoly, among others. DeBevoise graduated from the University of Connecticut, Magna Cum Laude and Phi Beta Kappa, with a B.A. in Economics.

Director, Brand Strategy | theAmplifyLindsay Fultz is an obsessive compulsive Middle Child that specializes in influencer relations and development and influencer marketing. Fultz has lead influencer marketing strategies and campaign executions for some of the top brands, agencies and movie studios in the world. Named Social Media's Rising Star in the events industry by Event Solutions Magazine and one of the 42 Most Passionate Business Women on Twitter by the Huffington Post. Currently Fultz resides in Los Angeles and is the Director of Brand Strategy and Integrated Marketing at theAmplify, an influencer marketing technology company that was recently required by You & Mr. Jones.

Shaun Ayala is a Snapchat Interactive Storyteller. He enjoys creating stories and games featuring animated characters and special guest features starring his snapchat friends. His recent games like Pac-Man, Donkey Kong and the Walking Dead are fan favorites! Shaun also loves to talk Snapchat Strategy and Tips on how to use Snapchat effectively to grow and engage your audience.

Jeffrey G. Weber is currently CEO at ZoneTV. ZoneTV is changing the way that audiences, content providers and Pay TV operators intersect by combining the best digital first brands with its advanced platform to deliver a unique entertainment experience to the consumer. Prior to that he was Principal at 2Door Partners, a consulting firm focusing on the interaction between TV, advertising, content, data and broadband. Before that he was President, Content & Advertising at AT&T, where he was responsible for all content acquisition, including U-verse TV, wireless and broadband. In addition he was responsible for the advertising business across TV, mobile, broadband and data. As Vice President, Video Products he was responsible for video, including TV, multi-screen initiatives and applications. Mr. Weber led the initial corporate strategy effort that resulted in the deployment and ultimate success of U-verse at AT&T before moving into the product role. He was an integral player with U-verse since its launch in 2006, and saw the business grow from no revenue or a multi-billion dollar business. In addition to driving growth on U-verse and advertising, he was instrumental growing the internet business at SBC in an operations role, and launched and grew the second PCS market in the US during his time at Sprint PCS.

Gregg Katano is a media entrepreneur, solutions architect, and educator with over 20 years of experience in the areas of production, visual effects, stereoscopic 3D, and virtual reality.He is currently partner and chief business strategist of Unofficial Cardboard,the very first and leading Google-certified partner that produces Google’s ‘Cardboard’ virtual reality viewers,and VR Ambassador of MaiTai Global, a group of entrepreneurs, innovators, and athletes that fuels philanthropic activities around the world that works closely with Richard Branson, his Virgin Unite, and the OceanElders. Gregg has become one of the leading evangelists in the VR community, speaking at virtual reality and technology conferences both domestically and internationally. Gregg was named to the advisory councils of both the Cal State UniversityEntertainment Alliance (a collaboration between the CSU and entertainment industry leaders that helps to prepare students to serve the entertainment business) and the Brink Institute (a community ofglobal leaders, researchers and innovators with branches in the US and Europe). He has been a long standing member of both the Producer’s Guild of America and the Advanced Imaging Society, and since 2001, a senior instructor in digital media at Otis College of Art & Design in Los Angeles.

Dan Mallin is an entrepreneur dedicated to expanding the ways technology can advance the mission of chief marketing officers, advertising, and media agencies. He’s repeatedly broken new ground in the marketing world. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing—integrating sales, service, and marketing—Mallin has a broad history of building businesses that help clients, including Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms. Today, Mallin is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional.

The merger of non-linear digital TV and big data has dramatically affected the ability to target advertising more precisely to comply with a Brands marketing requirements. Linear television advertising was primarily based on statistical references and analysis. In fact you can be spending advertising money to reach a household that is outside of the statistical mean and never know if the television was off or on at the time the Ad ran. Non-Linear TV that utilizes a digital transmission media such as the internet, along with the use of big data, has led to the ability reach a household or a particular subscriber of the broadcast service. We have jumped from household targeting to subscriber targeting. Reporting has become much more advanced giving instant feedback about the run of the Ad or the content being viewed. But what happens when a subscriber views content in a group or may not even be present to view the content at the time we are tracking the Ad reach. We will take an educational approach to look at the various means by which TV advertisement can measure just who is watching in a group of subscribers or if someone is even viewing the broadcast. We will take a look at a prototype demo that determines the audience mix and can self-adjust ads based on Child protection requirements or group viewing. Welcome to the next level of Ad targeting granularity.

Chip Hall, Managing Director of Media Platform SalesGoogleChip brings 23 years of diverse entrepreneurial and corporate Internet industry experience with him into his role as Managing Director, Google Platform Demand Channels at Google. Chip has a history of successfully building new businesses in both corporate and start-up environments, and over the past 5 years has helped Google’s Programmatic Platforms business generate 10x+ growth while establishing a global presence. Before being acquired by Google in 2009, Chip was CRO at Teracent where he brought the company’s dynamic ad technology to market by guiding the business from zero to 50 customers in just a year, including such blue chip clients as HP, Overstock, Target, Best Buy, CapitalOne, American Airlines and Travelocity. Pete Kim, Founder & CEO | MightyHiveAn influential figure in advertising technology, Pete Kim has worked with the world’s largest advertisers on improving marketing strategies across every industry vertical. He developed Yahoo!'s current program for dynamic retargeting and led Global Business Development and strategic initiatives for Google's adtech platforms before founding MightyHive, one of the fastest growing buyers of advanced advertising in the world. Pete earned his undergraduate degree in Biomechanical Engineering at the University of California, Berkeley and his MBA from the Wharton School of the University of Pennsylvania. In addition to his professional duties at MightyHive, he serves on the board of the Center for Investigative Reporting.

Caitlin Burns & Associates works with companies to develop strategies and content to tell their success stories.Focusing on:–Sustainable business models for emerging media technologies and I.P.–Multiplatform strategies for franchises and campaigns–Narrative, digital and social design to engage audiencesSome Success Stories:– Transmedia franchise strategy to launch new original franchise, Disney Descendants – Creating state-of-the-industry reports on VR/AR/MR Content for Reed-Midem– IP licensing strategy for Serial Box Publishing – Production of digital social experience for The Witch that Came in for the Cold, Season 1– Narrative design for Danger Zone, GameCo’s pilot skill-based gaming machine– International Transmedia Advisor for Osos de Anteojos by 4Direcciones a program to connect Colombian children with local ecology and indigenous culture.Other Clients:Diageo, Hush, Tool of North America, Culture Shock, Odd Division, and Oregon Health Services.

With innovation in his DNA, and a history in television, interactive media and storyworlding, it was no surprise that Brian Seth Hurst would emerge as a leading pioneer, thought leader and producer in the burgeoning field of Virtual Reality and Immersive Storytelling. Most recently he is producer of “My Brother’s Keeper,” a cinematic VR narrative for PBS Digital Studios, which premiered on HTC Viveport at Sundance 2017 and was inspired by the PBS Civil War Drama, “Mercy Street.” It is the first live action VR film shot at 120fps and includes 180 framing and Bokeh inside the sphere as one of many innovations. It is the most widely distributed VR film to date. During the U.S. election season he served as a producer on Showtime’s “The Circus 360 Experience,” companion piece to the networks “The Circus- Inside the Greatest Political Show on Earth.”

Avidiel Cano is Director of Sales in North American and Latam for Sodyo.Sodyo's patented Color Vertex Point (CVP) technology is based on MagiColor codes that can be displayed on any platform and detected by smartphone cameras up to dozens of meters away. With its ability to convert every television screen, poster, sign or billboard into users digital action, Sodyo’s technology is by far, the strongest O2O link available.Avdiel is Co-Founder at Vidooya, a Video Content Marketing Application which helps savvy marketers take full advantage of their written content by allowing the conversion of articles, posts and pages into Engaging and High-Quality Videos, coupled with relevant and native video content distribution, which results in superior conversion rates and a much healthier Marketing ROI. Prior to Vidooya, Avdiel has worked for a few pretty exciting companies, ranging from start-ups to Fortune 500 companies, in the areas of Sales, Marketing, Project Management and Inbound Lead Generation. His career has taken place mainly in the U.S. and Latin America and for the last few years, in Israel, by becoming part of the vibrant Israeli Start-up ecosystem.Avdiel is an "A Player" with years of experience leading sales and marketing efforts for exciting services, products and companies.

Aimee Helfand is Founder and CEO of FamiLeague, a leading family-focused digital video network that brings together an exciting roster of lifestyle influencers, celebrities, professional athletes and marquee brands to share positive experiences through original premium programming. Under her leadership, FamiLeague has developed original franchises and channel partnerships that have captured more than 250 million monthly views across all platforms and built a global community of 16 million subscribers. Helfand has more than 15 years of experience in producing and creating immersive content that focuses on a variety of storytelling and formats, having worked on blockbuster film franchises such as Mission Impossible, Harry Potter and Batman. She now brings her traditional Hollywood expertise to the growing digital landscape. Prior to FamiLeague she founded BabyLeague, one of the largest and most trusted digital resources for new parents and families globally, in response to her own need as a mom to quickly find resourceful videos on how to navigate all things parenthood. Helfand’s keen business acumen for recognizing new opportunities to reach niche and new markets via storytelling led her to create FamiLeague. She’s partnered with massive global brands such as Virgin Mobile, Amazon, Hallmark, CVS/pharmacy and Nexcare to help them access the most coveted family and parent demographic. One of the company’s key goals is to provide a positive digital platform for professional athletes to shift the narrative around their persona outside of the game via original and premium content. FamiLeague launched its first series, Jennings Journey, which spotlights NFL Super Bowl champion Greg Jennings and his family, in December 2015. Helfand has a BFA in Film and Television from NYU Tisch School of the Arts and resides in Los Angeles with her daughter.

Adam Reno is the Chief Creative Officer @Vimby, and chats about their solutions on the Floor of the NABSHOW 2017. VIMBY is the world's largest content marketing studio, with deep roots in publishing, filmmaking and advertising. VIMBY has also reinvented the ability to produce and curate large volumes of performance-driven content at a significantly faster, high scale pace, all while maintaining brand integrity and commercial quality. Our massive talent network also offers unique access to neighborhood-level artists, producers, writers, casting, musicians, filmmakers and documentarians across the planet.

Witness The M.E.T. EffectThu. April 27| 11:00 AM - 11:45 AM | Advanced Advertising TheaterContent is experiencing a revolution with new formats, new business models and new audience behaviors. This collision is causing a cultural phenomenon fueled by hybrid solutions and boundless connectivity that's changing the very nature of how we live, work and play. Join this exciting session as we dig into a number of companies who are exploring new boundaries as media, entertainment and technology collide to cause The M.E.T. Effect℠.

A Deeper Dive Into Snapchat and BrandsWed. April 26| 1:00 PM - 1:45 PM | Advanced Advertising TheaterAs Snapchat continues its rapid growth, especially amongst the coveted teen demographic, brands are increasingly leveraging Snapchat campaigns as a part of their marketing mix. Brands are creating their own Snapchat content, and partnering with Snapchat influencers for branded content, account takeovers and more as the desire for real-time, "live" content becomes more and more prominent . Join our discussion with award-winning Snapchat influencers, agencies specializing in Snapchat branded integration, and brands as they discuss the keys to a successful campaign. We'll discuss how to create, develop, and execute a winning Snapchat campaign with influencers doing it every day. And yes, our moderator will wear Spectacles to spec-snap video during the panel.

The New Age of Influencer ContentWed. April 26| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt has been nearly 100 years since Proctor & Gamble found that new types of content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before….. Join this session as some of the powerhouses in the influencer and content space explore the usage, unique relationships and challenges of new audience engagement models based on the cultural phenomena of the 'influencer'.

The Podcast Influencer: The Advertiser's New OpportunityWed. April 26| 3:00 PM - 3:45 PM | Advanced Advertising TheaterThe podcast ad market is projected to crack $200 million in 2017, according to Bridge Media Research as major publishers, content creators and 'personalities' rush to get into the game. Why are brands finally investing and what's the story behind this ondemand audio explosion ? What are the tech platforms that are changing consumers behaviors and driving it's popularity? We'll talk to media companies and podcasters who are deep in the heart of this explosion. Featuring representatives from the largest podcasting companies in America, discover everything you need to know about the state of podcasting in 2017.

Disruption Ahead: AI Will Forever Alter the Advertising LandscapeTue. April 25| 3:00 PM - 3:45 PM | Advanced Advertising TheaterAI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.

The Art (and Science) of InAppAds: Cracking Big Brand BudgetsTue. April 25| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt's time to reimagine what's possible in advertising. This panel will discuss how industry innovators are redefining the art of the ad by exploring new technologies around: Contextual ad overlays that target niche audiences/individuals based on viewing data/habits; Skinning and targeting moments of engagement with relevant branding to increase ad inventory; and Rebranding of the entire video player by advertisers targeting specific audiences/demographics. Industry experts from both the technical and advertising sides of the business will offer opinions on where we are now, the next steps needed, and how content providers can position themselves

Advancing the Ad Creative and Seducing your Audience with the Power of TouchTue. April 25| 1:00 PM - 1:45 PM | Advanced Advertising TheaterWe are now entering a world where new content formats including mobile, 360 video and VR, are creating an opportunity for advertisers to driver deeper experiences with their brand. Knowing how to use the senses to tell the brand story in a way that involves the audience can make the difference in the overall impact on brand awareness and favorability. Enter haptics, which is any form of interaction involving touch. Touch not only shapes our perceptions of the things around us, but also how we feel and communicate information that cannot be communicated visually or audibly. In this panel, will discuss the advances around haptic technologies and how it's impacting advertising creative – and how it translates to screens, regardless of format or size, to shape how the consumer feels, as well as the importance of continually pushing the creative boundaries to more effectively drive brand affinity.

Neal Kusnetz, Managing Partner | The ConvergenceLabNeal has been in the retail industry and fashion apparel for over 20 years holding top management positions with global brands. He is a proven and very effective brand builder. Neal is a merchant minded strategist that focuses on the convergence of digital content media and new technology applications in the fast changing retail industry. He is an inspirational leader with extensive experience in developing businesses through an Omni-channel development process involving wholesale, e-commerce and free standing retail strategies. Neal is hands on and highly effective in merchandising products and developing new ideas and strategies that engage productive digital B2B and B2C growth delivering ROI.

Join Alphonso SVP of Business Development John Gee to understand how Fortune 100 brands are closing the loop on TV ad spend, dramatically improving the effectiveness of TV campaigns and using real-time insights to optimize media investments across TV and digital.

Paige Raynes, Director, Content Operations | ImmersionAn entertainment and technology industry leader, Paige Raynes’ media experience spans across broadcast, film, digital media and emerging technologies. In his current role at Immersion, Paige oversees the creative design team and advises clients on best practices for adding the sense of touch to all forms of digital content; from advertisements and 360 video to long-form content and mobile games. His work on haptic ads has been nominated for multiple award categories for the MOMA, Digital Trading Awards, Effective Mobile Marketing Awards and the OMMA. Previously, Paige worked at Warner Brothers, Sony Pictures and Walt Disney Studios where he was involved in multiple production, post-production, broadcast and digital media initiatives. He holds a B.A. in Theatre from San Diego State University, a M.F.A. in Writing for Screen and Television from the University of Southern California and is a member of the WGA’s Independent Writers Caucus.

Lizza Monet Morales (@xoxoLizza on all social media platforms) has made a name for herself as one of the top 10 International multi-platform bilingual journalists and social media influencers as designated by The White House in 2014. She won the “Best Broadcaster” award at the TECLAS 2016, which marked the first time an award was given to a livestreamer. This proud Latina, is a native Angeleno, who calls Los Angeles and New York home. Picking up her first copy of Variety and The Hollywood Reporter at the age of 8, Lizza immediately fell in love with the entertainment industry, had her first talk-show at age 10 and the rest as they say is history. Lizza has been on-air for Access Hollywood, Telemundo, EXTRA, Univision, Celebrity Justice, The Insider and The TV-Guide Channel among others. In addition, she has reported for Us Weekly, People Magazine and was a featured columnist in Item Magazine. She has been featured on The Conan O’Brien Show, CNN, NPR, AdWeek, Moda & Estilo Magazine’s cover girl, Vanity Fair and a full page feature in Cosmo for Latinas. As a result of her multi-platform work, she is now a highly sought after keynote speaker across the globe for private, public and corporate events.