Podcasts about hurdl

Tubridy's anticipated return to RTÉ crumbles at the last hurdle we get reaction from Emma O'Kelly RTÉ's Education Correspondent and Chair of the Dublin Broadcasting Branch of the NUJ, Fionnán Sheahan Ireland Editor with the Irish Independent and David Davin-Power Former RTÉ Correspondent.

Betsy McHugh is the Founder and Chief Product Officer at Hurdl, pioneering "the next generation of fan-based marketing" at live events (the statement which we endorse). Event attendees get an LED wristband upon entering a venue, which can then be activated via SMS to answer a short set of questions. Those who choose to answer survey in turn become a part of the light show, get special offers, merch deals, and any other incentives determined by the artist's team. The Nashville-based startup claims to identify 8 times the data on who is in the audience versus other methods (for the organiser to then start a conversation with those fans). The system has a 67% average audience opt-in rate with 95% of those who do so answering up to 5 survey questions. On this Music Growth Talks episode Betsy shares how acts like Deadmau5 and Why Don’t We have already benefited from the platform. Listen to the episode in full to learn about the new ways to enhance fan experiences at your live shows, and to hear Betsy's take on the experience economy. ⏯ Go to http://dottedmusic.com/2018/podcast/mgt120-betsy-mchugh-hurdl for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Global brands recognize that live events are filled with potential customers, but often their approach to engagement involves techniques fraught with data and privacy concerns; facial recognition and biometric screening being two especially hot topics. Direct-to-consumer marketing startup Hurdl has found a solution to this problem, using LED wearables to provide an opt-in experience with off-the-charts 1:1 engagement results. Hurdl is able to gather audience data by giving fans an LED wristband upon entering a venue, which attendees can choose to activate via SMS. On average, 67% of the audience will activate and 95% of those who do so will answer up to 5 survey questions. In return they receive special offers, merch deals, and more as determined by the organizer, while their LED wristband allows them to be part of the light show at the event. I invited Betsy McHugh, the Founder and CEO of Hurdl Enterprises back onto the show to learn how she is pioneering the de-anonymization of persons in event venues with a new kind of entertainment experience. We also talk about how this wearable technology is bridging the gap between artist and audience while being both accessible and affordable.

Hurdl is bridging the gap between artist and audience using wearable technology and a healthy amount of innovation. Ultimately they are upgrading experiences in the multi-billion dollar live event space which hasn’t seen a change in more than 30 years. In November Hurdl introduced wearable tech to the live music scene and even became the star of the show at the Country Music Association Awards. Could technology now engage large audiences to create new relationships and personalized euphoric experiences? The PIXL LED wearable turns fans into interactive event experiences while its patented software provides clients and brand partners a new 1:1 communication network with all attendees for direct, real-time engagement to increase pre-, during and post-event revenue. Hurdl was one of 11 startups chosen from more than 30,000 applicants worldwide to work in close collaboration with TechStars Music which many of you might remember from episode 204. "We’re proudly pioneering a new, direct channel for our clients to include and engage their entire audience in a way that I was never able as an artist manager for 12 years,” said Betsy McHugh, Hurdl founder Betsy has lived and breathed the live music scene having worked with John Mayer and Bon Jovi, as well as in management roles for artists including Keith Urban and Hunter Hayes. I'm quite excited about how Hurdl is bridging the gap between artist and audience while being both accessible and affordable.

Betsy McHugh, the founder and CEO of Hurdl, invented a device to help music artists collect audience data at concerts and other live events.