Podcasts about lashonda brown

On this episode of the Early Accountability Podcast, we are joined by LaShonda Brown, a serial entrepreneur and marketing guru. LaShonda has created and runs Life Focus Pictures which helps local businesses tell their stories, About 90 Marketing which is a marketing consulting firm, and Eye for Ebony which is on a mission to increase the quality and quantity of stock images available that feature people of color. In order to manage these brands day-to-day, LaShonda has established tried-and-true systems that allow her to integrate her clients and their needs into her workflow and then provide them with her expertise and guidance throughout their process. When it comes to content creation, she believes that everyone can use their strengths and personality traits to determine how they want to communicate and share their message in the optimal space. Despite what people think, businesses do not need to have a presence on every social media platform, but would in fact be more effective targeting their efforts towards one or two. If you are in a spot where you have to work full-time to support your lifestyle but you have a passion project on the side, LaShonda encourages you to treat your passion project like a full-time job as well. It will be tiring at times, but by investing in your passion project early on by developing a professional brand, building up and email list, and budgeting, you ensure that your dream is scalable when the time comes to make your passion project your main source of income. Topics Covered in this Episode: • Building your passion project while you have a full-time job • LaShonda’s key tips for marketing your services • Using a daily routine to make you more efficient • Managing multiple brands at once

So you’re tight on funds and can’t spend a ton of money to promote your business. What if I told you it's possible to generate a six-figure annual income with an advertising budget of under $100 per month?   LaShonda Brown is a CMO and Brand Strategist based in Virginia who launched About 90 Marketing to help small businesses accelerate sales and increase their digital footprint. She is adept at using social media tools to help stretch marketing dollars, and she shares that expertise via her new Periscope and YouTube channel ‘The Bootstrap Biz Advice Show’ to educate entrepreneurs. LaShonda’s experience in the world of promotion was born of necessity- her first venture was Transformation Theatre Company, an enterprise she began at the age of 18 with a $500 investment. In just a year and a half, TTC raised over $20k for charity. She is also the Co-Founder and Producer of Life Focus Pictures, a video production company she began with her husband in 2011 that provides engaging video content for clients including municipal communication departments and small businesses.   Listen and learn how to expand your client base by leveraging social media and teaching your current customers how to refer your business. No more excuses and no more waiting until you have enough money to start your business. LaShonda motivates you to get your show on the road – today!   Key Takeaways LaShonda’s go-to strategies for generating business Utilize your personal Facebook page Celebrate wins for clients   How to kick off your business on limited funds Don’t wait until you have enough money Go for it NOW, while you are inspired Once you’ve generated some income, invest that money in your next venture Leverage sponsorships and donations to decrease expenses   How to establish credibility when you’re young People will be as confident in you as you are in yourself Present yourself with assurance and people are unlikely to ask your age Demonstrate value and clients will be even more impressed when they learn your age   LaShonda’s advice for juggling multiple responsibilities Start building the foundation of your business while you have the least to lose Gain experience and put resources in place while your business is still a side hustle   How to stay motivated Engage in passion projects (creative outlets you love, whether or not they generate profit) Invest in caring for your business’ greatest asset – YOU Don’t monetize every aspect of your life   LaShonda’s secrets to growing your client base Invest in relationships with clients (i.e.: go to lunch, happy hour, pedicures) Equip your current customers to refer you using a recommended landing page Establish your accessibility through visibility on social media   Why it’s important to find your lane and stay in it LaShonda underestimated how quickly About 90 would grow She was tempted to say ‘yes’ to every project and ended up overextended Creating a workflow to handle a new project costs more $ than it generates Repeat customers are more likely when you do what you’re best at Knowing your skill set helps you make the best use of your time   LaShonda’s top tips for entrepreneurs Customers justify decisions emotionally first, then logically If you let your work rob you of your joy, it will also rob you of sales If you are excited about what you do, clients will be too   Connect with LaShonda Brown Website YouTube Channel Periscope TV

Today on Small Changes Big Shifts I am speaking with Dr. Patrick K. Porter. For 25 years, Dr. Porter has been investigating and researching cutting edge brainwave technology and how it can help us undo those patterns and habits that are holding us back. Today, we also have LaShonda Brown on the show talking about BodyTalk. BodyTalk is an astonishingly simple and effective form of therapy that allows the body’s energy systems to be resynchronized so they can operate as nature intended.