Podcasts about brand strategists

If you're tired of talking about brand purpose, you're not alone. In most cases, when researched, purpose just does not work. But perhaps it's been sitting with the wrong department this whole time … Author of The Purpose of Purpose, brand strategist and former stand-up comedian Ron Tite, argues that purpose is not for the marketers but for human resources, because ultimately what you "say” about your brand hinges entirely on what you collectively “think” within your company. There is there a tendency in organizations to bypass the bit in the middle - to voice your vision before you've backed it up tangible policies, incentives and activities. Without that, it's just bullshit PR.---Learn more:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comRonTite.com & Church & StateFollow Sohail on LinkedIn & YouTube & Ista---⭐ Follow & rate the show - it makes a difference!---Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

B2B marketing doesn't have to mean mediocre design, generic messaging, and content no one reads. In this episode of Pipe Dream, host Jason Bradwell sits down with Dmitry Shamis - former HubSpot creative leader and founder of OhSnap!, a brand systems agency helping marketers build creative that's both scalable and standout. Dmitry gets brutally honest about channels - 95% of his business comes from LinkedIn. Not just frameworks and case studies, but gardening updates and dumb kid stories. Because you want to work with people you actually like. This sparks a great discussion about the line between being human and being cringey (looking at you, banana peel LinkedIn posts). Jason throws him a hypothetical: $50K to build an audience, what do you do? Dmitry's answer: invest in brand systems. When you have templates ready, you focus on what you say, not how it looks. That's the foundation for everything else. They circle back to AI. What are we catastrophizing? The "you wrote this with AI" police. If the work is good, it's good. The real danger? People getting lazy and outsourcing their thinking. Dmitry's mantra: never outsource your thinking. His desk is covered with notebooks because side thoughts never make it into transcripts. He comes to AI with a fully baked idea - he doesn't ask it what the story is. They close with Dmitry shouting out Jess Cook at Vector for building a personality-led brand without a massive budget - a perfect blueprint for scrappy B2B teams. If you're feeling pressure to create more, post more, be everywhere, this is your reality check. The future isn't volume - it's consistent quality that resonates. Whether startup or enterprise, Dmitry's principles on brand systems and intentional content will help you build smarter operations. Expect practical advice, real talk, and a little fun along the way. Whether you're scaling a startup or running creative at an enterprise brand, this episode will help you build smarter, more sustainable content operations - and create marketing that actually moves people. 00:00 – Intro: Scaling creative without burnout 01:30 – What Dmitry learned running creative at HubSpot 03:00 – The rise of brand systems in B2B marketing 06:00 – Using AI to remove the busywork (not the thinking) 08:00 – Why most content fails (and what to do instead) 10:00 – How to make LinkedIn actually work for your brand 13:30 – Authenticity vs cringe: Finding your tone online 17:00 – Stop chasing impressions. Start tracking DMs. 21:00 – The forgotten power of adding a CTA to content 24:00 – How to stay creative with systems and structure 27:00 – AI fear factor: What should marketers *really* worry about? 30:00 – The antidote to lazy content in the AI age 33:00 – B2B brands and creators Dmitry admires 36:00 – Where to find Dmitry and more resources Connect with Jason Bradwell on LinkedIn Connect with Dmitry Shamis on LinkedIn Visit OhSnap! agency Visit The Brief Creative newsletter  What's Your Process? podcast on Spotify and Apple. More at B2B Better website and the Pipe Dream podcast

In this episode preview, I'm joined by Miana Melendez to talk about the major astrological transits of 2026 and how they might shape our year in creative business. Miana is a Certified Astrologer, Certified Life Coach and Brand Strategist who helps ambitious leaders, divine disruptors and soul led entrepreneurs step into their next evolution of identity, leadership and vocal expression. Tune in to hear us chat about:Why presence is the word of the yearHow Neptune and Saturn in Aries might shape our visionThe powerful potential of Uranus in GeminiWhy Chiron in Taurus and Jupiter in Leo will give this year a lift& lots more! To hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouse When you do, you'll get access to over 30 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show. Please join the Clubhouse to support the show! And find this specific episode here :)  ✨ Sobremesa.Institute is where learning Spanish feels fluid, lived, and shared. Join our Language & Culture Retreat in Barcelona in May, and explore the full 2026 collection here.

What if your website is quietly turning people away without you ever knowing it? In this episode of Unstoppable Mindset, Michael Hingson talks with Lori Osbourne, a branding strategist and web accessibility advocate whose personal health journey reshaped how she helps businesses show up online. Lori shares how unclear messaging, weak branding, and inaccessible websites block trust, visibility, and growth. Together, they unpack why accessibility is not just about compliance, but about inclusion, credibility, and better SEO, and how simple changes like clearer messaging, alt text, contrast, and video captions can transform both user experience and business results. Highlights: 00:01 – Understand why disability is often left out of diversity conversations and why that needs to change 13:56 – Learn how a life-altering health crisis forced a complete reset in career and priorities 27:10 – Discover why a website alone is not enough to establish authority or visibility 34:19 – Learn why unclear messaging is the biggest reason websites fail to convert 44:43 – Understand what website accessibility really means and who it impacts 59:42 – Learn the first step to take if your online presence feels overwhelming About the Guest: Lori Osborne, affectionately known as The Authority Amplifier, is a Brand Strategist, Website Consultant, and the founder of BizBolster Web Solutions. With over 25 years in technology and nearly a decade of experience helping coaches, consultants, authors, and speakers build a profitable online presence, Lori is the powerhouse behind The Authority Platform™, a complete done-for-you system designed to transform overwhelm into opportunity. Her signature branding process, The Authority Blueprint™, helps clients clarify their message, define their visual and verbal identity, and identify what truly sets them apart in their field. She then brings that strategy to life with an authority-building website - strategically crafted on the Duda platform to reflect credibility, connect authentically, and convert consistently - without the headaches of WordPress maintenance or tech confusion. Unlike agencies that offer cookie-cutter sites or developers who disappear after launch, Lori builds long-term relationships by delivering personalized, high-touch service. Through The Authority Platform™, she combines brand clarity, trust-building web design, lead generation funnels, SEO, accessibility, and sales systems into one cohesive, visibility-driving engine. Lori is known for her warmth, resilience, and insightfulness, and for making her clients feel fully seen and heard. If you're ready to stop spinning your wheels with digital tools that don't deliver, and finally create a platform that amplifies your voice, authority, and impact, Lori is your strategic partner. Ways to connect with Lori**:** https://www.bizbolster.com/ https://www.linkedin.com/in/loriaosborne/ https://www.facebook.com/bizbolster https://www.instagram.com/bizbolsterlori Link to Freebie: https://www.bizbolster.com/vip-visibility-audit About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:17 Well, hello everyone. Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I am your host, Michael Hingson, or you can call me Mike, it's fine, and I gave the full title of the podcast for a very specific reason. Where inclusion, diversity and the unexpected meet, typically, diversity people never want to include disabilities in what they discuss or what they do. And if you ask the typical diversity people, what's diversity? They'll talk about race, gender, sexual orientation, and they don't deal with disabilities. But the reality is, and they say that disability isn't a real mindset. Well, Balderdash, it is. Just asked the 25% of America's population, according to the CDC, that has a disability, and they'll tell you that disability is a minority. But the reason I bring it all up is today, we get to talk with Lori Osborne, and she is a person who's been very deeply involved in website development, in branding and coaching, and she is very concerned about and likes to try to help deal with the issue of accessibility on websites. So we're going to have a fun time talking about all of that, much less the platform she uses, as opposed to WordPress, and I'm really curious to hear more about that, because I've my website is a WordPress website, but, but, you know, I think there are so many different ways to deal with things today. We'll, we'll have a fun time. But Lori, welcome to unstoppable mindset. We're glad you're here. Thank you Lori Osbourne  02:56 so much for having me. Mike, I love being here. Cannot wait to talk. Michael Hingson  03:01 Well, let's do it. Why don't we start by you telling us kind about the early Laurie growing up and all that stuff, and kind of how you got started. Okay, start at the beginning. Lori Osbourne  03:14 At the beginning. All right. I was born in San Diego. More your neck of the woods. San Diego Naval Hospital, but only got to live in California for two years, which I've always been disappointed about. My my family had my grandfather built a home in La Jolla. So you know, I was I've always been jealous of how my mom got to grow up, but I only got to spend two years there and then I got moved to Norman, Oklahoma, home of the Sooners, never watched football, never went to one football game my entire life. Michael Hingson  03:51 I've never been to a professional or college football game. My wife had, but I never got to go to a football game. I think it'd be kind of fun to do once, as long as I could still pick it up on the radio and know what's going on. Lori Osbourne  04:03 There you go. Yeah, I had zero interest in football until I met my current husband in 2011 and he doesn't miss a professional football game, an NFL game. So I have, I have come to embrace it and enjoy the Pittsburgh Steelers and the Kansas City Chiefs. So there you go. Michael Hingson  04:24 So you're in Florida and you don't root for a Florida team, huh? Lori Osbourne  04:29 I don't, we won't hold it again, you know. Well, you know, I'm one of those. So I moved from Oklahoma to Colorado to Denver area. So I was a Broncos fan when I lived in Colorado, but that was the days of, oh my gosh. Now my mind is going to completely go blank. This is so embarrassing. The the Great, the greatest Broncos player who is now a general manager, John, oh my gosh. Can think of a it'll come to me. But anyway, he, you know, we. Were actually like, yes, thank you. Thank you very much. Elway. Yes, I was a guest. So we were actually, like, winning Super Bowls when I first moved there, so, you know, and then it went, kind of went. Then I became a Peyton Manning fan, and my husband's from Pennsylvania, and he's like, you can't just change your mind about who you support every time we move. And I'm like, but I can't, yeah, why not? So when we moved to Florida, I Michael Hingson  05:26 the Jaguars, jaguars, yeah, yeah, they Lori Osbourne  05:29 just haven't been a great team. And I I watched Mahoney, Mahoney play for Kansas City, and I just fell in love with how he plays and just his style and his leadership, and I just became a Kansas City fan, just because I love watching him. And last season was a little disappointing because he didn't throw as much, but, but, you know, he's, he's amazing, so that's that's my reasoning. Michael Hingson  06:03 So So you you didn't fall in love with Travis Kelsey and try to go steal him away from Taylor Swift before things got serious? Lori Osbourne  06:12 No, no, I was already in love with my current husband. Michael Hingson  06:15 So see, tell him that there are some things and some loves that do transcend location. Lori Osbourne  06:23 There you go. Yes, absolutely. Well, you know, he's so obsessed with football that we I actually included in our marriage vows that I would support him through his two fantasy football teams and a lifetime of football in my future, because I knew I was marrying football when I married him. Michael Hingson  06:46 One of the things that spoils me about sports out here, and it's not so much anymore, but it used to be the case is, I think that here in especially southern California, we had the best sports announcers in the business. We had Vin Scully doing baseball, and I think that it'll be a long, long time before anyone comes up to the caliber of Vince Scully. And there, there are things that they do now that that really messed that up. But Vinnie was a was was the best. We had Dick Enberg, who did football and and other people. And Chick Hearn did basketball. Chick hurr had talked so fast that I don't know how he was able to do it, but I learned how to listen fast because I grew up listening to Chick Hearn new basketball. I love it. So, so I got spoiled on sports, listening to those announcers. I keep up with football from a news standpoint, especially when it gets close to the Super Bowl, so I can decide who I'm going to if anybody for for in the Super Bowl when they have it. Yeah, I do kind of like the Rams, because I live out here and I've always kind of liked them, although I was mad at them when they moved to St Louis for a while, but, but still, they're the Rams. I mean, we'll see what they do this year. I think they've got a good coach, but I by no means am a football expert or anything like that. I keep up though. Lori Osbourne  08:08 Me neither. I, yeah, I kind of joke, you know, my husband will watch like, you know, eight games at once, the red zone or the whatever, and it's flipping around. And I just can't, so I just joke I'm a fourth quarter watcher. On Sunday nights, Monday nights, I'll watch the fourth quarter and because that's where you know if it's gonna happen, that's where it's gonna happen if it's gonna be worth watching. Michael Hingson  08:30 Yeah, well, I'll be interested to see what happens tomorrow, because the Chargers are playing the chiefs in Brazil. Lori Osbourne  08:41 Yes, and I don't, I don't even know if we're going to get to watch it, because, you know, the NFL spread out across all these different platforms now, and if you don't have the platform, you're out of luck. Michael Hingson  08:52 I think it's going to be on TV. It'll be watchable, but it starts at 530 Pacific Time, and I don't quite understand that. If they're doing it live, that would mean it's going to start at nine. Start at 930 in the evening in San Paulo. So I don't know how all that's going to work. We'll see. Lori Osbourne  09:07 Yeah, yeah, we shall see. Yeah, we're I don't know if we're watching tomorrow nights, but my husband's definitely watching tonight, for sure. Well, I Michael Hingson  09:15 don't think there are more games on tomorrow other than that one, so maybe he will. And maybe you actually get to focus and just see one game, Lori Osbourne  09:24 right, right? That's, that's, that's the nice part about the non Sunday games. Usually it's just, Michael Hingson  09:31 well, so you, so you grew up and you, you only lived in California for two years, and then where did you go? Lori Osbourne  09:40 I lived in Norman, that's right, until I was 29 I actually found my birth father when I was 23 and moved to Colorado to get to know him and his family. Michael Hingson  09:55 So you were a diamond. Lori Osbourne  10:00 Not really. I just, he was just never part of my life. Your mom married someone else, yeah, okay, yeah. I always had. My mom just didn't have my dad. And it's, you know, it's been an interesting experience, because, you know, being in my 20s when I met him, and my mom and I were opposite growing up, and I never understood my personality, because she was quiet and passive and wanted to work in the same job her entire life, and I was the opposite. I was vivacious and loud and aggressive and always wanted to be self employed. Then I met my dad and went, Oh, it explained it all, I'm just like him. It's crazy how the you know the genes work for sure, Michael Hingson  10:51 but you got to know him, and the relationship was a good one. Lori Osbourne  10:55 Yeah, yeah, right. We just, he's in Idaho now. We just got back a couple of weeks ago from visiting. I mean, it's been interesting, trying to enter a family, you know, in your 20s is is bizarre. I kind of, I kind of equate it to being an in law, like, I'm not quite all the way in, because I, you know, I didn't grow up with these people. They don't know me. But, yeah, it's been interesting. So where in Idaho, near Coeur d'Alene Sand Point near Michael Hingson  11:25 standpoint, I have a brother in law who lives in Ketchum, in Sun Valley, and who is an avid skier, and has been an avid skier basically his whole life. Now the real big question is, of course, where is your father when it comes to football, Lori Osbourne  11:46 my father does not sit still. Okay? That is, that is one way that we are different. He I joke that he'll probably outlive me. I mean, he lives on 14 acres. I think he just, they just sold 40 Acres. But he doesn't. He never sits still. He He's always going, going, going, working on, you know, he had, he had his business, which he sort of still does. But he works on fences or helps with the does something with the horses or the hay or the, you know, it's just it. He works his plan does not I don't think he the TV when we were there was on music the entire time. Yep. Michael Hingson  12:30 So hardly a person who tends to watch football. Well, that's okay. So you, you grew up in Norman? Did you go to college there or in the area? Lori Osbourne  12:43 I went for a year and then couldn't figure out how to keep paying for it. I honestly didn't even realize financial aid was a thing. So I started in the workforce and became a recruiter, technical recruiter, pretty early in my career. I did that for 12 years, and then started my own recruiting business and got my degree during that time. So I got a bachelor's degree in business administration, 4.0 average while working. Proud of that, but I was in my 30s, and then I got cancer right after that, had colon cancer at 36 which I blame an 18 year abusive, horrible marriage, I think really led to that, but it pushed me To get out of that horrible abuse of marriage. And then a few years later, I met my current husband, and I am the happiest I've ever been, Michael Hingson  13:51 but you also were able to, in one way or another, beat the cancer Lori Osbourne  13:58 I was, yes, it was actually stage one colon cancer. Only had surgery so that one, yeah, didn't even have to have chemo or radiation. And actually, what got me into my current business? I was a when I got divorced, I did this is kind of funny to me. I when I got divorced, I decided I no longer wanted to be straight commission, and because I had gotten a job after after the cancer, and now I'm self employed. And so why? I think I wouldn't want to be straight commission, but it's okay to be self employed, but it's a completely different mindset. You know yourself very much a different mindset. But I was in tech. I moved from recruiting into hands on technology. I did project management, software testing, I looked at websites and helped design websites from a business perspective, but I was never, never a coder, never, you know, did the visual design? Nine and in 2015 I we had just moved to the opposite side of Denver. We had just changed, I had just changed jobs, had a brand new home, and then found out I had a brain tumor. Michael Hingson  15:15 Oh, gosh, yeah, you're just an attention getting person. Lori Osbourne  15:19 That's all you. I know. That's it. I just walk around going, yep, that's it. So, yeah. So I, I ended up leaving the job because it was, it was very traumatic. I ended up having two surgeries. They couldn't remove the tumor. It's part of my carotid artery. It's a meningioma. It's benign, but it's part of my carotid artery, and it was causing my left eye to droop, so they went in to get it off the optical nerve and nicked the carotid and caused a brain bleed. And that brain bleed caused that drooping eye to become a half blind eye. So I ended up, for about a year and a half, I had double vision. I also had found out I had a stroke from it, I was having problems with words and forming, you know, the right words. And I had no tolerance for stress for a long time, so there was no way I was going back to project management in the IT world, right? This wasn't so I literally, I spent about a year recovering and just started messing around, going, Okay, well, what can I do with the talents that I have? And I started building a website on Squarespace, and it was called Health Net, like grandma. And it was just talking about my I lost my mother and my grandmother to cancer at 63 both at 63 and then I had gone through what I went through. And I just wanted to share the stories, you know, the what I've learned from a health perspective. And in doing that, went, wow. Why have I not been developing websites the last 20 years? This is what I should be doing. I love this, and I bet other business owners could really use some help doing this. And that's when my business was born. Michael Hingson  17:20 Wow. How did they discover the brain tumor? Lori Osbourne  17:26 It started with me falling asleep at my brand new job desk. Was I could not hold my eyes open. I actually thought it was an adrenal reaction to leaving a super high stress job to a very boring job, but it was not. They did all these tests. They put me on thyroid medication, which helped, and then my left eye started drooping, like literally within weeks together and and it was funny, because they they sent me to an eye doctor, and the eye doctor sent me to an eye surgeon, and they wanted to do surgery on it. And I'm like, don't you want to figure out why this is happening? Like, I don't want you to touch my eye until you know why my eye is drooping. And my doctor thought that was the craziest thing she'd ever heard. So she goes, Well, have we done an MRI yet? And I said, No, so they sent me for an MRI that day. And lo and behold, not only do you have a brain tumor, but you have had a stroke. Okay. Gosh, you know, she did not want to share that news, those news with me. She was very embarrassed. Probably, well, Michael Hingson  18:43 but you need to know, yeah, and clearly you already had demonstrated that you had an analytical mind, and it would be valuable for you to know, because it would help you in dealing with making decisions, or thinking about what decisions to make going forward, right? Yeah, so you did. So you went through the surgeries and all of that, and what, what happened to your your left eye, Lori Osbourne  19:10 it, it's still mostly blind. I have a sliver of vision that I can't control. So if I go to the eye doctor, they try to get me to look at the chart, and I can't focus it on the chart, and I get very frustrated. I blocked it for the first year. Now my eyes are so it's it's developed its own way of working, so I can't even block it anymore without causing worse headaches than I already have. Bad headaches kind of came out of all of this. So I really just live with it. I live with the headaches, and I ignore it as much as I possibly can and and hope it's improved slightly over. The last 10 years, they told me it would never improve. But, you know, our brains are amazing things, and it's it's trying, but it's still not. I just tell them make the left eye prescription the same as the right eye because it makes no difference. Yeah. Michael Hingson  20:17 Well, so with, with with all that you've you've dealt with, with, with this clearly, you figured out a way to go forward, and you've, now, I assume, used all that happened to you, and you've analyzed it in some way or another, that you have made some decisions about what you want to do with your life, which is namely the whole brand development and web development and dealing with accessibility, which is pretty cool. Lori Osbourne  20:51 Yeah, yeah, I am. Once I discovered that passion and the I honestly never realized I had the creative side of me. I knew I had the analytical I knew I had the project management and tech, but once I realized I actually have a very strong creative side, then websites were the way to go. And it's it's really I can be working on a website for four hours straight and feel no pain, and that that alone tells me I'm doing what I'm supposed to be doing. I love it that much, and I feel like I'm that talented at it. Michael Hingson  21:30 I think you've made a very interesting observation, and one that I relate to very well, which is working commission is one thing, but working for yourself, which, in some senses, is the same, but it's totally different, and you have to have a different mindset to make it work. Lori Osbourne  21:48 Oh, absolutely, yes. I mean, I'm I'm not selling a product for someone else. I'm selling myself, and I am the product, and I have to live by my my values and my mission and my why, which is completely different than selling services for someone else, for straight commission. Michael Hingson  22:12 I have always told my the people who I hired as sales people to analyze and and think about what they do. And one of the things that I did with every person I ever hired was I would say, tell me what you're going to sell. And literally, all but one person said, Oh, we're going to sell the product. This is the product we're selling. This is what it does. But the best sales guy I ever hired, when I asked that question, Said, the only thing I have to sell is myself and my word, and I need you to back me up when I give my word about something, Michael Hingson  22:50 great answer. It was, it was the actual, it was the answer I was looking for. And I said, well, as long as we communicate, and I know what you're going to say, and that's all about trust, I'm going to back you up. And never had an issue. And in fact, he and I worked very well together, because we figured out how my talents in sales and management could augment and accentuate what he did, so that the two of us could work together. And I think that's that's so important, but you're right. The only thing any really good salesperson has to sell is themselves, and you have to be true to your own attitudes. Yes, yes, which is so Lori Osbourne  23:33 integrity is everything. I mean, if you especially as a small business owner, I mean, and I'm in a very small community, and I this. I only lived here since 2018 and it's kind of been shocking to me how how a small community works. But if you do it right, everybody knows your name. If you do it wrong, everybody knows your name. Yeah, it's you know when, every time I get a call because the chamber has referred me again. I just smile, and I'm like, Okay, I'm doing it right, you know? And it's, to me, it's all about integrity. If you, if you say you're going to do something, do it, and if you can't do it, say you can't do it, say you can't do right, or say I'm going to figure it out. Yeah, you know, I didn't. I charged very little my first few years, and I always my first few years, I told clients, I don't know what I'm doing yet, so I'm not charging you for the time that I'm learning. I'm going to charge you for the time that I'm actually accomplishing something. Michael Hingson  24:30 One of the things I always told every again, every salesperson I ever hired is for at least the first year. You're a student. No matter what you think you know and what you know about sales, when you're working with customers, you're a student, ask them questions, really learn from them, because they want you to be successful, even if you don't think they do. And the reality is that, in general, they do want you to be successful, and the more you encourage them to teach you, the better relationship you're going to develop. Lori Osbourne  24:59 Absolutely. And 100% yes. Michael Hingson  25:02 So how long ago did you end up having the brain tumor? Lori Osbourne  25:07 I was diagnosed in August of 2015 So wow, I'm, I'm at exactly 10 years. 10 years. Yeah, I didn't, oh my gosh. September 22 will be my my first surgery dates. There you go. Wow. Right at 10 years Michael Hingson  25:23 See, I'm glad we we help you remember, Lori Osbourne  25:27 I can't, I can't believe that was, like, not even on my mind. I mean, it was actually September 17. Was the first surgery, that's right, and it's the same day as my dog's birthday. And we were just talking about my dog's birthday yesterday, but I didn't even think about the tumor. So well, it's all good Michael Hingson  25:47 a week from next Wednesday. But you know, you you obviously are doing well, well, so how did your your business in the the way you do things and what you do? How did all that change after the surgery, or had you already started down the road of branding and being a branding coach and website development and accessibility? Lori Osbourne  26:10 No, all of this came as a result of all of it. So it literally just grew with me, as I, you know, transitioned into life again, and being able to function mentally and physically, I would just start, you know, working on a little bit of, you know, a couple of websites. The first website I built was from for a realtor that we worked with. We did three different deals with him in two years. He was this great Scottish guy, great personality, and his website was horrific. And I begged him to let me do it. It was a I think we ended up doing 39 pages total, and just read redid the whole thing. He loved it. A lot of it's still in place 10 years later. But I just, I just started building, and then we moved to the area we are now outside Jacksonville, and I found a local networking group and started meeting people and getting introduced to businesses and just slowly built and learned a little bit at a time, and learned a little bit more. And then it was not actually until last year I realized that I have branding skills and talent that I haven't been promoting. I was using the skills and I was building on brand websites, but I didn't say that, and I didn't recognize it as a separate talent from website development. I kind of thought everybody did that, until I realized that that's not true. So I've been doing it, and a lot of it is just, I the natural, just natural talent for color and almost like designing houses. Like I knew I was really good at designing houses, but I didn't recognize that that translated to websites. And so for last, like, year to 18 months, I've really kind of bought into the brand strategy piece of what I offer. Michael Hingson  28:19 Well, how did you develop this concept of authority platforms, and what is it? Lori Osbourne  28:27 So the authority platform is what I'm calling the full package. It kind of started when I got really frustrated with everybody telling me or everybody's an exaggeration, but so many people saying, Oh, you don't need a website. You just need landing pages. And I would try to educate people that landing pages are not enough, but I couldn't put it in the right words, and when I started really looking at it, going, well, landing pages are great, if you have the visibility to get people to the landing page, and if you've built a relationship in a different way, if it's through speaking or through a book or through other types of promotions, then yes, the landing page can help or maybe replace the website. But where that led me was a website alone is also not enough. We need full visibility. We need to be seen in a lot of different ways to establish our authority as experts. So with the authority platform, I'm looking at the brand and understanding the brand, the website, the lead magnet, the funnels, the search engine optimization, and then helping them also have a good CRM to manage all of this, hooking them up with with good speaking coaches or podcast. Opportunities and just looking at it from a full life cycle of being visible and showing that authority online. Michael Hingson  30:10 And how's that gone over? Lori Osbourne  30:14 It's, I'm still building it honestly, the website's absolutely I'm I'm really working on building the collaboration pieces for the rest of it to truly say, Yes, I have the authority platform, the branding packages that I'm offering and the branding pieces that I'm doing are making a significant difference in the quality of the websites I'm building, because I come out of it with a custom GPT that they can use, and I can use that really establishes that baseline for the brand and the bringing in their values, bringing in their communication style, and bringing in their ideal client and how to speak to that ideal client. So the GPT is built around all of that, which is perfect when we're building the content for the website. So I would say, you know, we're 75% of the way there to having my true authority platform. But I'm still building, you know, authority building websites every day. Michael Hingson  31:20 Well, I gather that you don't tend to like to use WordPress. You use Duda as a platform builder and so on. Tell me, I'm curious why and what, and I don't have any any disagreement or or really knowledge to talk intelligently about it. But tell me why you use Duda and what, what it brings. Lori Osbourne  31:44 So my my challenges with WordPress started with my first client in Florida. They there was a nonprofit. They had no idea what they were doing, and I'm like, I I'm techie. I can go in, I can figure it out, and I could not figure out WordPress, and I got very frustrated with it going, how in the world does anybody else do this? So I kind of stayed away from it for a little while, and I was building on Squarespace for a time, and then I discovered Duda. I consider Duda to be the best of Wix and Squarespace. It's very similar. But the things I don't like about Wix, I don't like about Squarespace, Duda has resolved. It's also very customer oriented and SEO oriented and accessibility oriented. So there's a lot of advantages to the platform. The reason I don't support WordPress is I've had too many, too many people come to me with broken websites. Too many WordPress people do not educate their clients that that you have to update the plugins, and they don't. They just leave them and don't offer to do that for them, and it's it's an unnecessary addition that I don't think most people need for their website. There's plenty of things that we can do and do to that we can do exactly like WordPress without the headaches of that extra tech and plugins breaking and security breaking because the plugins are breaking, and it's it just it's too unnecessary, in my opinion. I tried to support WordPress for about a year and a half, and I found that I was not helping my Duda clients because the WordPress was always so much high maintenance. And those were the websites that were going down, and those are the websites that were having issues where my due to clients, their websites were never down, they never had issues. Michael Hingson  33:51 But don't need, but don't you, from time to time need to provide any kind of updates to Duda doesn't. Aren't there as the as the whole website evolves, doesn't, don't you need to find ways to evolve what they are and what they do Lori Osbourne  34:05 on the front end, on the front end, absolutely I mean, but from the back end, from a platform perspective, Duda handles all of that. It's self contained. Got it? I don't have to worry about that. And they're also always adding new features, which is another thing I absolutely love about them there, and I have yet to find, let me rephrase that. I've probably found a couple of things that if I could not duplicate on Duda to match WordPress, it would require code, and I don't code, but I can still achieve the goal of what my clients are looking for. There's nothing that they've said I have to have this that I can't provide. And the offset of not having the worry around the tech is has always been worth it. Michael Hingson  34:55 So the creators of Duda in the background as. They make updates and changes, they go out to everybody who uses it to create their websites automatically. Is that? Is that what happens? Lori Osbourne  35:07 Okay, yeah, it's seamless. Yeah, you don't even, you have no idea that there's even updates being done. It's completely seamless. Michael Hingson  35:15 Yeah, okay, well, I understand that. That makes a lot of sense. What's the one mistake that you find that keeps business owners from really progressing and keeping their websites and them invisible? What's the biggest mistake you see? Lori Osbourne  35:36 Messaging unclear, messaging which, which really goes back to the brand. If you don't understand your brand, you don't understand your why, and you don't know how to express how you solve problems for your ideal client, let me, let me rephrase. If you don't even know your ideal client is and you're trying to speak to them, a lot of people think they sell to everyone, and when you try to sell to everyone, you sell to no one. And if you are trying to speak to the masses from your website, you're going to lose the people you really want to reach. So it comes down to that, that niching down factor and really understanding your ideal client, so that when they hit your website, they immediately know you understand my problem and you can fix it. And it really comes down to that versus I can fix, you know, I can build a website for anybody. Well, then that makes me no different than a website developer down the street. Then it comes down to a price comparison, and then we're just bidding against each other. So you've gotta, you've gotta what makes you special, and what and and your why is a big part of that. Your values are a big part of that. And speaking the right language and that messaging. Michael Hingson  37:03 Can you tell me a story of maybe one customer that you worked with where you can demonstrate exactly what you're talking about here and why it made a difference without mentioning customer names, but the story? Lori Osbourne  37:17 Oh, yeah, um, you know, it's been a while since I did that realtor, but that realtor is still just such a great example, because you the fact that he was from Scotland doesn't necessarily seem significant, but it really does, because, you Know that Scottish accent made him endearing. He was a very professional, good looking guy. And you go out to his website, and it was, I can still see it today. It was like green and this old, funky text, and it, it represented him in no way. And I remember the first thing he told me was, you know, I've got this video where I introduced myself and I went, why in the world is that not on your homepage, like what people need to hear you speak and see you and experience you. He was phenomenal. And we did three deals with him. He was phenomenal at what he did, and that what, you know, if we had just rebuilt his website and just did the video, it would have that alone would have made a huge difference in people knowing who they were working with and how he was different. And another example I can give more recently, I work with a mentor who mentors seven figure coaches on how to work harder, make more money and and do it in less, less investment of your time. And when I took over her WordPress website for for two years, I just kept repeating and rebuilding the same crap, basically. And finally, when I decided to leave WordPress, I said, you know, I really want to start all over. And I realized in that two years, you know, I had not taken the time to really get to know her brand. And when we sat down and really learned what made her special and different, and we were able to capture that in in the website, that the difference in the experience was night and day, you know, before it was just text, and, you know, a little bit of information. She never referred anybody to her website. And now it, you know, opens with a video. She's also a professional speaker. Opens with a video of her speaking. She is very she's a. Ballroom dancer on the side, she's very elite. So we, you know, pulling in things like gold and video, I have a lot of motion on the website with gold moving because it, it, it's that brand of that dancer that, you know, that eliteness of it and it, it's subtle, and it has nothing to do with the messaging side that I just mentioned, but it's still back to the brand and the representing of who you are, who she is, what we're selling, you know, we're selling ourselves. Michael Hingson  40:33 Yeah, well, websites and website developers put all sorts of things out there and that that's not necessarily a good thing. But what are some signs that a business's online presence don't necessarily match their real life expertise? Because I I believe that people see through people who just sort of talk, and I think that that all too often, you get this reaction, oh, they're just talking that isn't what they really believe or that isn't what they really know. So what are some signs that the online presence doesn't match what they really know and what they really are? Lori Osbourne  41:15 Part of it is that that genericness, if you if you can't even say who you are serving, then you're obviously the person you're looking at is obviously not clear about their ideal client. If it's not clear who they are serving, and if it's this just generic message of not in these words, but we're the best use us. You know, there's, there's no detail about what makes them different and how they specifically solve your problem. If the website is completely outdated or generic, that may or may not allude to anything but it, it definitely shows that they don't, are not using their website to show their expertise. The other huge thing, I would say, is testimonials. Every website should have reviews. I mean, what better way to sell ourselves than to have someone else say how we're different, how we operate and why we're the why we're the best. That is huge. If it's all about them, as in the person's website you're looking at, if it's not, if I'm, if I'm getting on a website and they're not even acknowledging what's in it for me and how they're going to solve my problems, then I'm not going to have any confidence that they have any idea how to solve my problems. They haven't even they haven't even talked about my problems. They haven't even mentioned my problems. They're just telling me that they're selling me something, and this is how much it costs, and this is what it's going to do. But I but do you get me? Do you know? Do you understand me? I think all those are it's really important that we are speaking to the ideal client in their language about their problem. Michael Hingson  43:10 I have heard so many times and totally agree with and work to do this myself. Michael Hingson  43:18 The whole concept of when I'm invited to speak, it's not about me. Yeah, I'm invited to speak, but my job is to enhance, to help to make life as easy as possible for the event organizer, to help the event organizer make this, the whole conference, even better than they thought it would be. And and I have to do that because it's not about me, and it should never be about me as such, right? Lori Osbourne  43:48 It's also about your audience and your audience, yeah, so that they know you want them to want to know more. Yeah, that's also the purpose of your website to make people want to know more. Michael Hingson  44:01 Yeah, very true, and it should be that way. And if you're doing it right, you'll also provide more for them to know. Right? Lori Osbourne  44:15 Absolutely. Well, that would be something else that I would say I I always encourage people to give away as much as possible on their website. It if people know that you really want to help me solve my problems, and you're willing to give me something for free that starts a relationship. And that's really, at the end of the day, that's the point of the website. It's not to sell, it's to start a relationship. It's like the first step of dating. We're not getting married yet. We're dating, and if you're if you're giving away a piece of yourself through a video or a download or even a free course. Course, that's it. That's going to endear the audience to to want to come back for more. And even blogs, great blogs will get people coming back for more. And people always go, Well, you know, if I give everything away, I'm not going to make any money. No, you give away what? What doesn't cost you time, but is giving some knowledge so that they want more, and they know that you you get them, and they can trust, you know, like and trust so they can build that, that base for a relationship. Michael Hingson  45:32 Yeah, and it, it makes perfect sense. It is all about building trust. And everything that we do is all about building trust, and the more trust you build, the more loyalty you'll create. Lori Osbourne  45:47 Absolutely, yes, absolutely. Michael Hingson  45:49 So we've talked about website accessibility. What is website accessibility and why is it something that people really should focus on? Why is it important? Lori Osbourne  45:59 That feels weird coming from you, Mike, Michael Hingson  46:03 because I know you are an expert in this, but I preach it, but I preach it all the time, so I want to hear what somebody else has to say, and I want people who are watching and listening to this hear from somebody else other than me. Okay, that's the motivation behind it. Lori Osbourne  46:18 All right. All right. Well, website accessibility is at its core. It's making the website available and usable for everyone, including those with disabilities. So whether it's blindness or inability to use a mouse or you said it earlier, dyslexic, Michael Hingson  46:40 epilepsy, any number of things, right? Lori Osbourne  46:43 So anybody, just like accessibility for a ramp into a store, it's allowing me, from my home, as as a disabled person, to be able to function on your website. And as we know, I believe the stat is 20% of people have some kind of disability. It's also an inclusion. It is a piece of I consider a piece of your marketing, because if you are excluding 20% of the people with your website, why? Why are you doing that? It also builds strong Search Engine Optimization. Because if you look at all of the guidelines for accessibility, they're very similar to the guidelines you need to have in place for good search engine optimization. Google is looking for the exact same things. Yep. So it's it's really just making your website available to everyone Michael Hingson  47:42 well, and the reality is, well, let me ask this question, rather than me just saying it beyond legal compliance. Why should accessibility be a priority in website design? You've kind of alluded to it already. Lori Osbourne  47:56 Yeah, part of what I just said, it's including everyone. It's not excluding 20% of your market, and it's building trust, inclusivity and credibility. It's, it's, and it to me, it's showing that you care. It's, it's very bothersome to me when someone says, Well, I probably won't get sued, so I'm not going to worry about it. Okay? But why do you want to not do these basic things so that everyone can access your website? Well? Michael Hingson  48:33 And also, in reality, it does get back to if you're a website owner, that is, you're a company that has a website, and you recognize that the job of your website is to help people see why you have something they need. The fact of the matter is, do you really want to not make available to 20 or 25% of the population your website, or to put it another way, don't you want to make sure that you are making your information available to everyone? And that's what the real reason for website accessibility is truly all about. The fact of the matter is that it's good business to make your website accessible. Lori Osbourne  49:24 Absolutely, yes, absolutely. Michael Hingson  49:26 What are some high impact changes that you think that website owners can make, to make their websites or to have their websites be more accessible, maybe even just some simple things? Lori Osbourne  49:38 Oh, there are so many simple things. I mean, the easiest thing that so many people miss is adding alt text to images. I mean, it's, and it's one thing I love about Duda, by the way, it they do it with AI and do it for you, and you can edit it. It's so, so wonderful. But it's, it's a simple step. It also is. Great step to even help with SEO, because you can include some keywords there, but that that alt text tells someone that's using a tool that's blind exactly what that image is, and what is the point in putting that image on your website if it's not going to provide any value to those that can't see. I mean that, in my opinion, another thing is the contrast in colors. A lot of people don't understand that contrasting colors has a lot to do with readability, and if you are putting two colors together, I mean, think about it even from a scene person, if you're looking at it and you can't read it. It's not accessible, right? So, you know, have high contrast in the colors of text on anything over it. Don't try to put something over an image that can't be read that just just, don't do it. Skip that. I was just doing this on my website today. I was trying to put an image, and I went, you know what? That's just not going to work. I'm going back to a solid color. It doesn't it's it and it, you know, that's from a business perspective as well. Because even if you're not thinking about accessibility, if someone can't read the text or can't read the button, they're not going to click it. You're not going to read it. They're not going to buy it if they can't read it. So simple little things like that. Those would be the two biggest things I would say. And then just, you know, little additional things like making sure that your website is converting properly to mobile, if it's if it's not, if things are coming off the page, because you didn't bother to look at the mobile side, which is easy to miss on many platforms that can have a huge impact on the scene and those that need the tools or need accessibility pieces that's, you know, commonplace design and very easy thing to fix. Michael Hingson  52:11 It's been a while since I looked at this website, and I think it's not quite what it used to be, but for a while, my favorite website, absolutely. My favorite website for accessibility was the website of the National Security Agency, nsa.gov, Michael Hingson  52:31 of all the websites in the entire world. The reason I liked it is that not only did they have all text on images if you were using a screen reader and you moved your cursor over an image, you suddenly got a very detailed description of that image, like you. Michael Hingson  52:55 You moved your cursor where you used your screen reader to move over the American flag. It would say the American flag on a flagpole hanging in front of the opening to the building of the National Security Agency. Yada yada yada. I mean, it's just everything was there. It was the most amazing website. I don't know that it's that way anymore. I haven't looked at it in a little while, but I was very impressed with how much they did and relative and relevantly and appropriately so to make sure that everything on that website was totally usable. And a lot of people could say, Well, why do I have to do that? And the answer is, you have to do it for the same reason that you want to make your website accessible, if you will, for people who don't happen to have a disability. The reality is, all those things that you put on the website for people who can see them and so on, like pictures and so on, if you don't make those things accessible, you're doing a disservice to a significant amount of the population. Whereas, if you do it all, then while you can look at the picture, I can hear all about it, and that's the way it ought to Lori Osbourne  54:10 be well. And there's so much I mean to me that is an opportunity to to even go further with the folks that need the screen reader. Because, I mean, when I'm and I mentioned that dude, it does it with AI, but they, they do it too generically. When I go in, I'm doing exactly what you're talking about. I want to, I want to build the presence of the picture. This is who they're doing, who it is from the business, and this is what they're doing, and this is what you know, this offer is talking about that's an extra sales opportunity right there. For those that you know, need the alt text, why not use that? Michael Hingson  54:49 And also, I'm amazed at how many people may look at pictures and so on and look at words and not really pay attention to them very well, because they just kind of skip over it. So the more you can do to attract people's attention to the right things. Is relevant too. I'm amazed at how many people just gloss over so much. Lori Osbourne  55:09 Oh, absolutely. Well, you know, this kind of become our society, yeah, short attention span for sure. You know, I want to mention two videos. I really feel like people need videos on their website, especially of themselves, because it helps people get to know you. But you need to have that closed captioning and again, dialog. Michael Hingson  55:33 You need to have dialog so that a person who can't see the video will also know what the video shows. Lori Osbourne  55:41 Explain, explain what you mean by that a little bit more. Michael Hingson  55:44 So you go to a website, and there's a video, and you click it, and you start hearing music, and that's all you hear, even though, on the screen you see a person walking down the street, walking into somebody's store, finding a product they want and buying it. But if you don't have a way to make that information audibly accessible to people who can't see the images and who don't see the videos, then what good is it you haven't made it accessible? Yes, closed captioning works for deaf or hard of hearing people, but again, there's so much more that needs to be done. Wow. Lori Osbourne  56:25 Thank you for sharing that, Mike. You just gave me more to think about on videos. Michael Hingson  56:31 One of my favorite commercials to pick on today, and for the longest time, I had no idea at all what it was about. It starts out with music, and somebody says something like, so what do people over 60s show and bring out today? And they talk about love and they talk about something else, and suddenly the sound goes dead, and all you hear for the next 20 seconds or more is this high pitched whistle sound. Ooh, yeah. And I finally got somebody. I finally was in a room with somebody when I heard the beginning of this, and I said, What is it showing? And all it was showing, and what, apparently it is, is a promotion for people getting the RSV vaccination. Lori Osbourne  57:19 Oh, right. Oh, I do know what commercial you're talking about, yes, but text just goes on the screen. Michael Hingson  57:26 RSV, RSV, RSV. But there's nothing that says what that is at all, period, Lori Osbourne  57:33 because they're trying to make the point that you're that your life shuts down when this hits. But yeah, for someone like you, that's completely worthless. Michael Hingson  57:41 Not only does my life not shut down, my life gets very active, and I want to go off and find those commercial designers and show them what true accessibility really ought to be about. But that's another story. But yeah, Lori Osbourne  57:53 yeah, exactly, wow. I mean, I think about you every time I see that commercial, those rare times I see commercials, Michael Hingson  58:05 what's one of the what's one of the myths about branding and websites that you could erase, that you really wish you could race forever? Lori Osbourne  58:18 I probably told you to ask me that question, and now I'm stumped by how I want to answer it. I think, I think I know where I wanted to go with that. Yes, a lot of people think branding is just colors and fonts, and honestly, when I first started doing it, I thought it was just colors and fonts. And I kind of go, I went into Okay, colors and fonts, and then consistency, okay, we want to make sure we got we're consistent with our colors and fonts across everything that we do that's that's branding, that's visual branding. But real branding is Our Story. Is who we are, what we stand for and who we serve. It's the package of everything around what we're selling, back to selling ourselves and really understanding this package and making that consistent across everything. And consistency is huge, in my opinion, when it comes to branding, if you have a different header image or marketing image on every single thing you do and there's no consistency in the look, then you're not going to be memorable. You. I can't help you see this, Mike, but anyone that does go out to anything of mine, I have a very consistent image that was used to build my logo, and it's on everything that I do. I also wear very bright, colorful glasses. Everything I do is very bright and colorful, and it's memorable when people see me and they see my glasses, it can be three years later and they go. I don't remember your name, but boy, I remember those glasses. You know, it's, it's, and that's part of my branding. When people say, I love your your glasses, I go, thank you. It's part of my branding. Yeah. So it's a, it's an overall everything about you. When people describe me, they usually describe me as bright and colorful, like, that's, that's one of the first things that comes to their their mind, and then they it translates to energy, because they think bright, colorful energy. So it's, you know what branding really is, is, what do people say about you when you're not in the room? Michael Hingson  1:00:30 Yeah, that's, that's a good that's what it is. Well, if there is a business owner who is in our audience today who feels overwhelmed by their digital presence. What would you suggest is the first step they should take to change that? Lori Osbourne  1:00:47 Well, the the first thing I would love to see anyone do is sign up for a visibility review or audit with me, so that we can look at your presence and talk about it, and I can give you some very specific suggestions for how to improve your online visibility. If you're wanting to do something on your own and you're you're trying to figure out where to start, sit down and look at first, your your homepage, in your first line of every bit of your marketing and ask yourself, does it say who I serve and how I serve them, and the problems that I solve. Because every ounce of your marketing needs to say that immediately you have less than eight seconds when someone hits your website. And there's all kinds of some people say three, some people say 10s and 15. I just leave it at eight. Do eight or eight or less seconds on your website. So start there is my messaging clear? And then look at your website overall and does it represent me and the message I want people to see. We can go into a whole lot more about it being up to date and everything else, but that's where I would start, right there. Michael Hingson  1:01:58 So how do people reach out to you to get your help to deal with all of this. Lori Osbourne  1:02:02 Well, you can obviously go to my website, which is biz bolster.com, B, I, Z, B, O, L, S, T, E, r.com and I believe you will be sharing a link to that visibility audit. Just sign up for that or a free strategy session. But I encourage the visibility audit, because it literally takes about an hour of my time to check out everything about you and then share that with you. So this is an investment that I'm willing to give you to help you all understand how you show up online, and then what to do about Michael Hingson  1:02:45 it, biz, bolster.com, I hope people will do that, and they can reach out and contact you through that website. Lori Osbourne  1:02:53 Yes, click on, let's chat, and it gives you all the all the calls that you can sign up for in my calendar, and I would absolutely love to speak to anybody that has questions or wants some direction. Michael Hingson  1:03:07 Well, cool. Well, I really appreciate you being here today and spending so much time talking about all this, and I hope people will take it to heart. Wherever you are listening. Reach out, biz, bolster.com and get some insights and get some help to improve the website the web world, because only about 3% of all websites are really accessible today, which means there are a whole lot that are not, and there is no real excuse for that being the case. So reach out and Michael Hingson  1:03:41 you can get all the help that you need. I'd love to hear from you, to hear what you think about today's podcast. Please feel free to email me at Michael H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and wherever you're listening, please give us a five star review. We value your ratings and your reviews a lot, and I but I do want to hear from you. I want to hear what your thoughts are. Also, if you know of anyone who might make a good guest for unstoppable mindset, Lori, including you, would really appreciate you introducing us, because we're always looking for people who have great stories to tell, and today has certainly been one of my favorite podcast recordings in a long time, and that's because we really did have fun, and I think we accomplished a lot and we learned a lot. So I want to thank you, Lori, once again, for being here and for being a part of unstoppable mindset. Lori Osbourne  1:04:35 Thank you, Mike. It has definitely been a pleasure. I've enjoyed talking with you a lot. Michael Hingson  1:04:42 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Send us a textWe couldn't think of a better way to celebrate our 100th episode than by sitting down with Tamer Kattan. Tamer details his professional experience from intern to  stand up comic, the trouble with having a name that rhymes with "hammer", and a life that is filled with taking risk, and following your passion. This is one of our most fun and eclectic podcast to date, and we can't thank you all enough for joining us on this journey thus far. Thanks again to Tamer for joining us, and be sure to follow him on social. LinkedInInstagramYou TubeSupport the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Nick Reid is an Audience Growth Expert, Content Development Producer, and Brand Strategist who's worked with major players like Paramount, Nickelodeon, Frederator, and the Producers Guild of America. But before that? He was selling merch on Broadway, having a breakdown at Trader Joe's, and questioning everything about his career and creative path. In this powerful conversation, we explore what it really looks like to grow a creative career. From breakdowns and layoffs to healing, reinvention, and stepping into your worth. You'll learn:-How to bounce back after rejection and burnout -Tools to stop proving your worth and start trusting it-Audience growth tips for indie creators -Why your nonlinear path is not a failure, it's your power Which part of Nick's story hit home for you? Comment on Spotify and let us know! Follow Nick: @itsnickreid Sign up for my Substack: https://substack.com/@laurenlograsso?

Erik gets a chance to spend some time with Dennis McMahon, Brand Strategist and Founder of HyFyve.  Dennis and his incredible team have been responsible for some of the most notable branding and marketing campaigns here in the valley and Erik picks his brain on his process, inspiration and some of those basic questions every business asks when it's time to revamp or rebrand.Dennis and Erik discuss the recent They Did What? campaign, a no-nonsense travel guide that advocates for sustainable adventuring in Eagle County. Businesses! They Did What? was built for you and this place, please visit TheyDidWhat.org for assets that you can share with your team and clients.Learn more about HyFyve HERE

I'm Jana, and I stand before you not just as the founder but as someone who has walked the path of despair, faced the shadows of illness, and emerged not only healed but stronger and more passionate than ever.Not too long ago, doctors delivered a crushing verdict on my health, leaving me without hope. Yet, against all odds, I defied that prognosis and found my way back to vitality. My personal transformation fueled a burning desire to extend that same lifeline to others trapped in the clutches of hopelessness.I understand the skepticism that shrouds reaching out for help, as I once grappled with the same doubts. It took courage to accept the helping hands that ultimately lifted me from the depths of despair. Now, as I reflect on that dark period, I am grateful for the experience. It paved the way for me to stand here today, ready to guide and support others on their holistic journey.Fueled by a newfound fire, I've dedicated myself to assisting those who find themselves frightened and frustrated in the realm of health. With a background as a seasoned Brand Strategist, Mindset Coach, and public speaker, my commitment lies in creating a safe space for open dialogue. It's a space that allows individuals to evaluate their lives, recognize the significance of healthy living, and embark on a journey toward lasting well-being.Best Holistic Life is not just a platform; it's a community crafted to bring together some of the most esteemed holistic health and wellness experts. Our mission is clear: to forge an open space where these experts collaborate, share invaluable health insights, and empower you with the courage and resources needed to seize control and shape your Best Holistic Life.As we stand on the precipice of this transformative journey, remember that you are not alone. Together, we build a community bound by a shared purpose – to live our best, most holistic lives. Join us, and let's embark on this empowering expedition toward well-being, growth, and fulfillment. Your Best Holistic Life awaits!BioJana Short isn't just a name; she's a force of nature sweeping through the international landscape of influencers and entrepreneurs. With her heart deeply rooted in empowering others, Jana wears multiple hats with grace—she's a Brand Strategy Specialist, a master practitioner in NLP & RTT, a visionary entrepreneur, a 3-time best-selling author, and the soulful voice behind her own podcast. But that's not all; she's also the editor of the Best Holistic Life Magazine, a platform that echoes her holistic approach to life.Her journey hasn't gone unnoticed. In 2023 alone, she's been crowned the Top Magazine Publisher and Publicist of the Year by IAOTP and recognized as one of the Top 15 Coaches in Los Angeles by Influence Digest Los Angeles. She's also been honored as the Woman of the Year by Hollywood Soeleish Magazine. Her influence has even graced the cover of San Francisco Soeleish Magazine in July 2022. And for the second year running, she's been named Los Angeles Entrepreneur Magazine's Top Influencer of 2022.Jana's accolades are a testament to her relentless pursuit of excellence, but what truly sets her apart is her emotional intelligence and her innate ability to inspire. She's not just making waves; she's creating a transformative tide that's changing lives.https://www.bestholisticlife.com/https://www.janashort.com/ https://www.pastliveshypnosis.co.uk/https://www.patreon.com/ourparanormalafterlifeMy book 'Verified Near Death Experiences' https://www.amazon.com/dp/B0DXKRGDFP Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey Community Family, in today's episode Kristina is joined by the powerhouse Monique Bryan. She is an AI consultant and personal brand strategist!In this conversation she is walking us through what it looks like to have a human-first AI approach that truly amplifies your strategy and brand, not washes it out.Monique unpacks how AI tools like ChatGPT and Perplexity became her thought partners, helping her scale content, analyze market data, and brainstorm like never before. But she doesn't stop there, she is also breaking down how to actually train AI to sound and think more like YOU, inject your personality and business goals into your prompts, and create custom GPTs that act like team members.You'll also learn why AI doesn't replace human connection, but it can actually amplify it. If you've ever wondered:How do I actually use ChatGPT better?What are some AI tools that are worth trying?How do I keep my brand voice strong in an AI-generated world?Will AI replace personal branding?This is the episode for you.Connect with Monique:Instagram: moniquebryan_coWebsiteMarketing Team in a DayMentioned in the Episode:GammaNotebook LMHow To Rank On ChatGPT with Kelsey ReidlTake our quiz!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Episode 310: We all talk about making a Content Calendar, but how many of use do it? And if we do, how many of us maintain it consistently? In this episode my guest Lidia Varesco Racoma, Brand Strategist & Marketing Designer at Lidia Varesco Design, shares her insights and advice about the value of content calendars and how they support any organization -- even us solopreneurs! We use real-world examples from our own experience to demonstrate the value of a well-managed Content Calendar, and Lidia tells us what can go wrong if we don't have one. This is a must see/listen episode as you prepare for the new year! How do you use your content calendar? Share a comment!

You won't be seeing or hearing the iconic ‘Holidays are Coming' Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic.But, why would a brand like Coca-Cola use AI for advertising, and is this a trend?Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle.Image: Coca-Cola

In this episode, Pauline sits down with sociologist, brand strategist, and author Ana Andjelic (The Business of Aspiration, The Sociology of Business) to unpack how power, status, and culture shape today's most coveted brands.They explore Pierre Bourdieu's “invisible currencies” – economic, cultural, social, and symbolic capital – and why taste is increasingly the real status marker. From Hermès, Prada, Ferrari, to Harvard University, they examine how the world's most desirable brands build entire worlds, not just products, and how analog experiences are regaining value in this hyper-digital age.

Send us a textIn today's episode, we dive deep into the power of authentic storytelling with TEDx speaker, creator, and brand strategist Stephen Seidel, a former engineer who rebuilt his entire career by discovering the creative force behind his story.Stephen demonstrates how his experiences, shaped by both logic and creativity, helped him build a brand rooted in truth, connection, and authenticity—and why human stories often outperform rigid strategies in today's crowded digital world.If you've ever wondered how your story shapes your brand, why storytelling is more powerful than marketing tactics alone, or how to blend purpose with strategy… this conversation is for you.What You'll Learn in This Episode:✅ Why your story matters more than traditional marketing✅ The balance of storytelling vs strategy in branding✅ How to use your personal experiences to build trust✅ What engineers can teach us about creative marketing✅ How to build your story in a way that grows your business✅ How authenticity elevates your brand and creates deeper connections✅ Why vulnerability is one of the strongest tools in marketing✅ The power of community, empathy, and real human messaging✅ The power of human connection in branding and leadership✅ How storytelling can connect with audiences authentically✅ Insights from Stephen's journey for entrepreneurs and leadersWhy You Should Watch:If you want to stand out online, this episode will help you understand the importance of authentic storytelling, leverage your experiences to build trust, and create a brand that feels human, magnetic, and trustworthy.Connect with Stephen Seidel

Do you ever feel like you need to fix your body before you can finally step into the bigger life you want? If the voice in your head tells you that you're not ‘ready' to be seen, speak up, or go for your biggest goals until you lose weight, this episode is for you. Today, we are joined by special guest, brand strategist, and author Sara Chambers. Sara is the president of Elly & Nora Creative, helping female entrepreneurs step into visibility and claim authority. She joins us to discuss the core message of her new book, Do It Fat: An unapologetic guide for women who are done waiting for a smaller body before they let themselves be seen, heard, and fully alive. In this honest, heartfelt, and fire-filled conversation, we pull back the curtain on how body hatred steals our visibility, dampens our voice, and limits our impact. Sara offers powerful insight into why we hold ourselves back and how we can choose a different story today. You do not have to wait for a smaller body to live a bigger life. In This Episode, We Cover: The Sneaky Link: Why body shame often shows up right when you try to be more visible in your life and business. The Intellectual Cost: How believing you take up "too much physical space" leads you to take up less intellectual space—hiding your ideas and keeping your brilliance quiet. Visibility is Non-Negotiable: Why your decision, actions, and ambition must be separated from how your body looks right now, or how it might look in the future. The Brand That Never Lives: How an unwillingness to be seen in the body you have prevents your brand from truly living and helping your ideal people. Choosing Your Story: Why beauty and body standards are just trends tied to market culture, giving you the power to choose a different, more liberating narrative. The Media Audit: Sara's practical advice for filling your feed with diverse, powerful women doing big things to support your own confidence and ambition. One Small Step Today: Practical ways to feel more powerful in the body you have right now. Key Takeaways & Quotes: "The only true loss is when you hide and no one gets to see what you offer." "You are allowed to decide you disagree. You are allowed to choose a different story about your body, your time, and how you show up." "When you believe you take up too much physical space, you start taking up less intellectual space." Resources Mentioned: Guest: Sara Chambers, Author and Brand Strategist. Sara's Book: Do It Fat - Visit doitfatbook.com to learn more, read reviews, and purchase your copy. (The book also includes a supporting workbook!) Connect with Sara: Website: sarachamberscreative.com (Sara with no H) Instagram: @sarachamberscreative https://confidentbody.coach/tips/ BOOK: You Are A Miracle

Welcome back to Stoppage Time with Uncle Rob — that sacred space between the end of a long week and the start of whatever the weekend has in store. This week, Los Angeles is gearing up for a rare “rainy winter” stretch, and I'm settling in with you for a thoughtful, creative, and energizing catch-up.In this episode, I reflect on another fast-moving week of 2025—from an eye-opening conversation with Brand Strategist & Designer Lynne Door on Entrepreneurial Thinkers, to a much-needed creative sandbox session with my powerhouse producer, Diana Bernal. Lynne helped us understand what it really takes to build a meaningful brand today: telling your unique story, deeply understanding your audience, and designing with real authenticity. At the same time, Diana and I have been dreaming, experimenting, and tinkering with the future of Stoppage Time itself.Together, we're exploring new ideas to make this show even more valuable and fun for you—whether that means highlighting wisdom from our Entrepreneurial Thinkers guests, answering your questions, digging into insights from our 185+ past episodes, showcasing partner stories, or sharing behind-the-scenes moments from my week. Nothing is off the table… because in the creative sandbox, imagination sets the only limits.Through personal updates—including my knee injury saga, the chaos of American healthcare, and the political moment we're living in—I'm reminded of something essential: we all own our stories. In this age of decentralized media, you don't need permission to share your voice, your lessons, or your ideas. As Lynne said: “We are all our own unique living, breathing brand story waiting to be told.”So join me for this week's journey—part reflection, part inspiration, part brainstorming session—and a whole lot of heart. If you're in LA, stay dry out there… and if you've got creative ideas on how Diana and I can evolve this show for you, reach out. I'm always listening.Wishing you peace, love, joy… and full permission to play in the sandbox of your own life, career, and business.

What is “your brand” and How do you build one? In today's noisy marketing landscape, how do you tell the story of your business, to clients and community?! Ever wonder why some brands just click with people? In this episode, Rob and his friend, Brand Strategist and Designer, Lynne Door uncover the real magic behind great branding—it's not just about logos, it's about storytelling, emotion, and authenticity. They explore how businesses can connect with customers on a human level, leverage the power of consistent design, and how understanding your “why” is the critical piece to building a brand and business that lasts.Feel free to follow and engage with LYNNE here:LinkedIn: https://www.linkedin.com/in/lynne-door-68a761122/Instagram: https://www.instagram.com/lynnedoordesign/Pinterest: https://www.pinterest.com/lynnedoordesign/Website: https://www.lynnedoor.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction to Branding and Storytelling03:49 The Importance of Human Connection in Design08:06 Beyond Logos: The Essence of Branding12:07 The Role of Values in Brand Strategy14:48 The Emotional Impact of Good Design18:23 Understanding Client Needs Through Discovery23:35 Branding for Diverse Products and Services26:11 Consistency Across Platforms27:46 Refreshing Brands Without Losing Authenticity33:08 The Future of Design in a Digital Age39:08 The Shift Towards Authentic Storytelling44:41 Lynn Doar's Design Philosophy and Client Approach49:01 Lessons Learned from Clients51:27 Tactical Branding Tips for Businesses

A visit with Writer/Author Jimmy Proffitt about his debut cookbook “Seasoned in Appalachia”, Delicious Recipes that capture the Soul of the Mountains and Hollers by Jimmy Proffitt. Jimmy Proffitt is a Writer and Author and makes his home in Morristown Tennessee. He has written for Taste of the South, and Lodge Cast Iron and also quite often for Okra magazine. He has worked with The Old Mill in Pigeon Forge TN for 27 years starting as a server in the cafe and is now the Brand Strategist. He has a very popular blog with his storytelling, recipes, and pictures of his family and foods called “The Appalachian Tale” and his snow cream reel on instagram from 2024 went viral with over 36 million views! This book is composed 75-recipes of Appalachia staples and is written in such a way that these recipes feel approachable and we can all cook them. It includes recipes for Brown Butter Cornbread, Leather Britches, Appalachian Skillet Cornbread Dressing, how to cook a Country Ham, and how to make flaky biscuits like an expert.

Today, we've got the creator behind one of TikTok's biggest trends: the Jet2Holiday craze. He's taken social media by storm with his creativity and energy. Brad Bennett joins Andrea to discuss! Also joining to discuss the impact of this meme is Brand Strategist and Storyteller, Kerry Matzelle.

On this episode of The Mystic Millionaire Podcast, I sit down with Allie Tymo to explore how Human Design serves as the energetic blueprint for building a business that truly fits your soul. Allie is a brand strategist and messaging expert who helps coaches and creatives clarify their voice, revive flatlined content, and turn their message into momentum. Together, we dive into why your so-called “flaws” like perfectionism and indecision are really energetic patterns, and how decoding your type, authority, and open centers can transform pressure into presence and resistance into results. We talk generators, projectors, boundaries, and the practical rituals that help you clear emotional residue so your life force stays devoted to what lights you up. It's an intimate, real-time conversation where strategy meets spirit and your design becomes the map to sustainable prosperity. Lean in.Follow Allie Tymo here:Instagram: instagram.com/allietymoWebsite: https://www.allietymo.com/Tune into Inside the Brand Podcast here: https://www.allietymo.com/podcastClarify your message, create magnetic content, and finally show up in a way that gets you seen - and paid with Allie's "Unmute Your Marketing" program. Check it out here: https://www.allietymo.com/unmuteyourmarketingGet exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeJoin the Mastering Your Mindset Facebook Group, and surround yourself with individuals who are on their journey to success. https://www.facebook.com/groups/MasteringYourMindsetwithDanielleThe Success Society is your gateway to an elevated life—an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/strategycallsetterYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show

Mark Ritson is one of the most distinctive voices in marketing today. He's been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we discuss ...

Susan Willig is transforming the landscape of women's healthcare through strategic advocacy, network building, and empowering female leaders. Her work with the SoCal Women's Health Collective brings together founders, funders, academics, industry leaders, and advocates to address critical gaps in women's healthcare innovation and delivery.Through her firm TrueNorth, Susan helps organizations establish strong brand and marketing foundations that align with their core purpose. She emphasizes the importance of understanding one's "true north"—the guiding purpose that directs all decisions and resource allocation. Ready to support women's health innovation? Expand your awareness of women's health issues, advocate to your representatives, and build diverse networks that can drive meaningful change. Because as Susan reminds us, advancing women's health isn't just a women's issue—it's about creating a healthcare system that truly serves everyone.Welcome to the Agency for Change podcast.Connect with Susan and TrueNorth at: ·       TrueNorth Website – https://www.truenorthsw.com/·       Email Susan – susan@idtruenorth.com

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.Key Takeaways:00:00 Introduction.03:12 Build your email list before launching products and courses.05:28 Use quiz data to qualify and disqualify leads confidently.09:21 Differentiate by delivering value because sales cycles are longer.12:48 Quiz results segment audiences by challenges and demographics effectively.15:39 Grow from inside out by prioritizing quality over quantity.21:00 Two tools, a quiz platform and CRM, run automation.Resources Mentioned:Tai Goodwinhttps://www.linkedin.com/in/taigoodwin/That Marketing Team | LinkedInhttps://www.linkedin.com/company/thatmarketingteam/That Marketing Team | Websitehttps://thatmarketingteam.com/“The Profitable Woman's Playbook” by Tai Goodwinhttps://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of YouThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […]

Gen Z is changing how we communicate. But they're also redefining how culture is created, shared, and remixed – and brands aren't keeping up.   In this episode of The CMO Show, Ryan Ferguson, Snap Inc. ANZ Managing Director and Eugene Healey, Brand Strategist explore how closed networks, social media, and creator-led storytelling are reshaping the foundations of modern marketing.  For brands, the shift from public platforms to private, peer-to-peer spaces is more than a media challenge - it's a mindset shift. In a world where attention is earned, not bought, marketers must learn to integrate into communities, both without interrupting but accepting of their own brand disruption.  Ryan and Eugene unpack the paradox of authenticity, the rise of remix culture, and why tone of voice without strategy is just cosplay. They reveal how creators are becoming cultural translators, how brands can test and scale messaging in real time, and why the future belongs to those who embrace play, not perfection.  Tune in for a sharp, strategic look at how Gen Z's digital fluency is transforming brand strategy, from top-down campaigns to bottom-up co-creation.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

 Ever wonder why your website looks good but doesn't convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work. We talk brand story, strategy, and how your childhood hints at the signature work you're meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people. ➤ Explore Lee's work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

Brady Dahmer from Vancouver, British Columbia, is an author, Brand Strategist and Founder at Tropoly. In the pod we discuss how businesses can build the extraordinary by addressing their blind spots.    Along the way we discuss –Missionaries not Mercenaries (3:00), Tinker, Tailor, Soldier, Spy (4:35), Toronto Film Festival (9:30), Kids and World Peace (13:30), the Value of Checklists (19:25), Universal Truths (22:30), Stress, the Enemy of Creativity (27:30), and Tips and Hacks (30:35). Contact Brady @ - brady@thecentralbranch.com This podcast is teamed with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Help us reach our 300-scholarship goal for 2026. Send a donation, large or small, through PayPal @LukeLeaders1248, Venmo @LukeLeaders1248, or our website @ www.lukeleaders1248.com. Got an old car you want to donate? Access this hyperlink – CARS donation to LL1248.  Manager Memo seeks sponsors for the pod. If you have a product or service to promote, please email @ ov1dlen@gmail.com or www.lukeleaders1248.com Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.

Growing a brand across borders sounds exciting until you realize how easy it is to get it wrong. What clicks with one audience might feel tone-deaf or confusing somewhere else, and it's not just about language—it's about values, habits, even colors and timing. Big names like Nike and Starbucks didn't just push the same message everywhere—they listened, adapted, and blended in without losing who they are. When companies miss that step, even the best ideas can flop, not because they weren't good, but because they didn't fit. https://www.youtube.com/watch?v=sn9bYLjZUGc Nataly Kelly is the CMO at Zappi and a global brand strategist with deep roots in tech and cross-cultural marketing. Today, she breaks down how top brands like Nike and Kit Kat tailor their messaging worldwide without losing their identity. She emphasizes the need for clear goals, personal branding, and adapting to an AI-driven market. Nataly also shares tips on navigating big career shifts with purpose and resilience. Her message: success comes from blending global vision with local insight. Stay tuned! Quotes: “Building global teams is a big part of building a global brand. So hiring—and everything around hiring great people and building a team—is really the secret to success in any business, especially global business.” “Whenever things get tough, whether it's a people problem or a budget problem, it always helps to zoom out and ask, ‘Okay, where are we headed, and what's the most important thing we need to do?'” “It's okay to set the bar a little lower, as long as the focus is on progress.” Resources: Born to Be Global | Nataly Kelly Create winning products with connected insights | Zappi Follow Nataly Kelly on Facebook Connect with Nataly Kelly on LinkedIn

Construirea unui brand personal în 2025 e o necesitate în business. Dar majoritatea o fac greșit.În acest episod, discut alături de Alexandra Crăciun și David Stroe despre cum să construiești un brand personal autentic, ce greșeli să eviți și cum să transformi atenția în oportunități reale. Am vorbit despre brand personal sănătos, consecvență, influență, reputație și impact. Indiferent dacă ești la început sau vrei să treci la următorul nivel, acest episod îți oferă o direcție clară pentru a-ți consolida autoritatea în industrie.Subiecte pe care le-am discutat:0:00 - Ce înseamnă un brand personal sănătos?1:56 - De ce e important să pornești din interior spre exterior atunci când dezvolți un brand personal?9:05 - Cum ar descrie evoluția brandurilor lor personale? 12:32 - Decizia care i-a schimbat direcția Alexandrei14:47 - Framework-ul lui David pentru branding personal18:59 - Personal brand: cât e „brand” și cât e „personal”?31:33 - Cum îți dai seama care este drumul tău?38:21 - De ce mai contează brandul personal în 2025?41:25 - Cum s-a schimbat percepția asupra brandingului personal?44:58 - Cum îți menții autenticitatea într-o lume a trendurilor?54:34 - Cât contează cu cine te asociezi?59:19 - Protejarea imaginii brandului personal vs asociere strategică1:03:37 - Se poate construi un brand personal fără content?1:11:41 - Ce roluri sunt într-o echipă de brand personal matur?1:16:56 - Prima monetizare a brandului personal1:21:22 - Valoare de vânzare vs valoare reală – cum trasezi linia între cele două?1:27:10 - Ce ar schimba la brandurile lor personale dacă s-ar întoarce în timp?1:31:47 - Un brand personal sănătos înseamnă…Cumpără bilet la conferința de marketing - GrowthCon care va avea loc pe 30-31 octombrie 2025 în Cluj-Napoca.

What does it take to build a brand that resonates and delivers long-term results? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Julie Roth, a former high school teacher turned powerhouse brand strategist and copywriter who's worked with major brands like Google, Uber Eats, Estée Lauder, and the LPGA. Julie shares her journey from the classroom to creative strategy and breaks down how to build a brand that connects deeply with your audience. Whether you're building from scratch or ready to level up your business, this episode is your guide to getting clear on your brand's “why”—and making it work for you. In this episode: What brand strategy really is (and why you need it) How to research and refine your message The building blocks of a brand that grows with you Why she left agency life to go solo—and what she's learned along the way

It's Yonder's 5 year anniversary so we brought the Founder & CEO Caitlin back to the studio to share what's changed since we last talked, how the tariffs are affecting her business, the sometimes tricky relationship between small businesses and the city, and lastly, how we feel about virtual reality. Top Stories1. Trader Joe's coming to NorthgateSeattle Times article2. Impact of tariffsPSBJ articles3. Bus only lanes in Fremont & BallardSeattle Times article4. New mixed reality theme parkPSBJ articleAbout guest Caitlin Braam - Founder & CEO, Yonder Cider:Caitlin founded Yonder Cider in 2020. Prior to this she worked at Angry Orchard as a Brand Strategist and before that she was the President of Seattle Cider Company & Two Beers Brewing. She has years long history of working in PR and broadcast journalism. www.yondercider.comYonder 5th Anniversary PartySaturday, August 16th12pm-10pmAbout host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: info@theweeklyseattle.comInstagram: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theweeklyseattle.com

“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging using AI. He also explores how agencies are shifting from execution to strategic partnership roles in response to AI-driven changes.In this episode, you'll learn:The importance of balancing human creativity with AI-driven efficiency in marketingWhy agencies are evolving from executional roles to becoming more strategic partnersHow AI is reshaping the way agencies work and what that means for the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/ Explore Map & Fire: https://mapandfire.com/ Explore SmokeLadder: https://smokeladder.com/ Timestamps:(00:00) Intro(01:29) Clay's background and SmokeLadder(03:14) AI's impact on marketing and agencies(04:39) Exploring SmokeLadder(07:52) Challenges and opportunities with AI(16:44) Entrepreneurial insights and productization(25:02) Keeping humanity in marketing

In this Episode: This episode is for the visionaries, the rebels, the ones who've always felt a little too much, too fast, too ahead. I walk you through my Manifestor journey — the urge that created a $20K month & began a whole business journey, the burnout that broke me down, and the rhythm that rebuilt me. This episode is a no-filter transmission for Manifestors ready to stop performing and start getting paid to exist; We're talking identity, divine timing, and how to become the one people watch. If you've ever felt like the rules don't apply to you… it's because they don't — and this episode will show you why. More about Jasmine: Jasmine Bee (6/2 Splenic Manifestor) is a Business Mentor, Brand Strategist, and Energetic Mastery Coach known for helping visionary women get paid to exist, build brands that move like art, and expand with deep identity + leadership work. She guides women in reclaiming their power, activating their 5D wealth frequency, and building businesses that honor their unique vision. Her work is for the ones who were never meant to follow—and are fully ready to be fully seen, richly compensated, and wildly free. Explore: https://www.tobeealive.com/destined-mastermind Follow on Instagram: @tobeealive

In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero's journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you're in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation.

In this episode of The HealthTech Marketing Show, I am joined by Colin Hung, Editor in Chief at Sway Health, and Lea Chatham, Content and Brand Strategist at Health Launchpad, to explore the evolving landscape of thought leadership in healthcare marketing. We discuss how thought leadership has transformed with new mediums, the blurring lines between paid and earned media, and practical strategies for creating authentic, impactful content.Colin shares insights from his role as a "professional conference attendee" and his experience running a healthcare marketing publication, while Lea brings 25 years of content marketing expertise to discuss how thought leadership has evolved from print newsletters to today's multi-channel approach. Learn how healthcare marketers can adapt their thought leadership strategies to modern channels while maintaining authenticity and building trust with their audiences.Key Topics Covered:"(00:00:00) Introduction" "(00:02:00) Success story: ICD-10 microsite and webinar that attracted 2,500 registrants""(00:05:00) Major shifts in thought leadership: expansion of mediums and lowered barriers to entry""(00:10:00) The blurring lines between earned and paid media in healthcare publications""(00:20:00) Colin's perspective on AI's impact on video and podcast authenticity""(00:24:00) The importance of storytelling and nuance in content creation""(00:30:00) Technical tips for video content: B-roll, being video podcast ready""(00:32:00) Lea on the importance of company-wide message alignment""(00:35:00) Going all-in on video: lessons from COVID and practical tips""(00:43:00) Using research and data in thought leadership without breaking the bank""(00:49:00) AI tools for research and content creation: benefits and cautions""(00:55:00) Closing advice"Want to learn more about how thought leadership is changing? Explore this topic in greater depth in our detailed blog post.Interested in exploring how to improve your thought leadership strategy? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

It's frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn't click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks. Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned! Resources: Get your story straight! | Backstory Branding Follow Jed Morley on Facebook Connect with Jed Morley on LinkedIn

“You can't be all things to all people, and a brand can't be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto   Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises.  Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys' cosmetics floors to judging global innovation awards. He's named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling.  Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid's "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity. Meet Carmine:  Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men's, and oral care – Carmine has helped build multiple consumer brands from the ground up. He's named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.  Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.   Website Instagram YouTube TikTok Pinterest   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 00:55 From Clearasil To Cosmetics: Carmine's Accidental Beauty Career 08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified 10:25 Why Loving Your Sunscreen Matters More Than Its Spf 22:44 Brand-Building 101: Brand Focus 24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health" 27:42 Spf 30 Vs. SPF 50  29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback) 31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn't Hydrating  

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand's voice, and build something people actually care about.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales. Leanna and Jane talk through:Leanna's career path from agency to in-house to consultancy leadershipWhy her agency background helps her empathize with brand-side complexityHow she balances in-house marketing with client-facing consultingTactics for making brand messaging stick internallyHow Canva and quick videos help reinforce brand standardsAdvice for building trust when bringing in external consultantsThe 3Fs framework for managing up: Framing, Frequency, For OthersHow to communicate effectively with boards, CEOs, and CFOsThe human side of B2B: building relationships, not just pipelineWhy outdated ideas of executive presence are holding us backThe power of thought leadership and long-term brand affinityHer advice: remember what drew you to marketing and protect that sparkKey Links:Guest: Leanna Adeola: https://www.linkedin.com/in/ladeola/^^ And follow her on IG: https://www.instagram.com/leannaadeolaHost: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

Bonnie Wan is the creator and author of The Life Brief, a simple yet profound action-driving practice that helps people navigate life's big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives.As a 30-year career Brand Strategist turned Life & Leadership Strategist, Bonnie not only helps some of the world's most iconic companies innovate from a place of purpose, but also guides everyday people to live with greater intention and imagination. She has been named “Chief Strategy Officer of the Year” and “One of 100 Women to KNOW in America”.In today's episode, Nada sits down with Bonnie to discuss her book, “The Life Brief,” and the practice of finding our inner unicorn. Bonnie shares how her career as a brand strategist created a framework for reordering the personal and inner chaos she was experiencing. She and Nada dive into the three parts of the book (the messy, getting clarity, and taking action) in order to discover and pursue the essence of who we are. The two reflect on the restlessness and wisdom that lead so many of us into a new sense of purpose in our middle third. Connect with Bonnie and find her book on The Life Brief website. Follow on Instagram: @bonniewanofficialPlease follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention. Hosted on Acast. See acast.com/privacy for more information.

Peter Wilken has over 40 years experience working with the world's top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he's worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.

Web designers do a lot more than just web design…It's not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…So, should we call ourselves more than just a web designer?Award winning branding and design studio founder Jacob Cass, who's worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.One of the many things I learned from talking with Jacob is – if you position yourself in a way that's right for you, you'll watch your revenue climb, you'll attract better clients and enjoy your work more.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376

If your voice has ever felt silenced, stifled, or swallowed by shame—this episode is your invitation to get it back. Norbert Elnar, speaker and vocal empowerment coach, joins me to dig deep into how your body, trauma, and social conditioning all shape the way you speak—and how you can get back to the truth of your voice. We don't just talk about public speaking technique here. We talk about what it means to feel safe taking up space, what it looks like to embody your sound, and why your voice is so much more than just the words you say. Norbert shares how reclaiming his own voice led him to help others speak with soul, clarity, and confidence—on stage and off. Whether you're an aspiring speaker or a seasoned one ready to unlock a new level of resonance and power, this episode is a must-listen. In this episode, you'll learn: Why voice is not just a skill, but a connection to your inner truth How trauma and shame disconnect us from our vocal power—and how to begin healing Practical ways to tap into your breath and body to speak with presence, power, and authenticity Key Moments: 8:12 – How Norbert's own voice journey shaped his method for helping others 17:44 – Releasing tension and vocal blocks through somatic awareness 29:50 – A radical reframe: What if your voice didn't need to be “fixed”? Main takeaway: You don't need to “sound like a speaker” to be a powerful one. You need to sound like you. Let this episode be your permission slip to stop performing and start embodying your voice.   About Norbert Elnar Norbert Elnar is a seasoned Brand Strategist, Graphic Designer, and thought leader in Kingdom branding. With over a decade of experience bridging mainstream advertising with ministry, Norbert empowers entrepreneurs to build brands that tell compelling stories, resonate with their audiences, and achieve their God-given potential.   His flagship tool, the Kingdom Brand Compass Framework, is the foundation of the Kingdom Brand-Building Course, an on-demand program that demystifies branding while fostering purpose-driven success. Through this framework, Norbert has helped numerous business owners turn unclear ideas into clear, God-honoring brands that thrive in competitive markets.   Connect with Norbert Elnar http://www.masterpiecebrands.com  https://www.instagram.com/norbertelnar/  https://www.facebook.com/norbert.elnar     About Aleya Harris Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the author of the bestselling book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success.   Watch the Free Masterclass Join Aleya's free masterclass "Build Unstoppable Confidence and Book Speaking Gigs Without Feeling Like an Impostor." Discover the proven framework to own your story, captivate audiences, and land speaking gigs—even if you've doubted your worth or have no experience on stage. Register at https://www.aleyaharris.com/masterclass    Buy the Book Aleya's bestselling book will help you become a more confident and authentic professional public speaker. Buy Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire & Transform Your Audience on Amazon or anywhere books are sold. Buy the Book: https://a.co/d/1T4EoJ7    Sign Up for Spark the Stage™ Spark the Stage™ is an online course and 12-month group coaching program that helps entrepreneurs and executives become radically authentic professional public speakers who can confidently deliver a compelling Radical Spark Signature Talk™ from the stage. Enroll at https://www.aleyaharris.com/spark    Work with Aleya to Craft a Better Story An unclear strategy, confusing brand, or undefined workplace culture will repel ideal clients, visibility opportunities, and career-making connections. The Evolution Collective Inc. transforms disconnected teams and overwhelmed leaders into thriving, inclusive cultures through Radically Authentic Strategic Storytelling. Schedule a call at https://www.evolutioncollective.com/    Book Aleya to Speak To book Aleya to edutain your audience at your next event as a keynote speaker, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why.  Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for.   Connect with Aleya Harris Instagram: https://www.instagram.com/aleyaharris/  LinkedIn: https://www.linkedin.com/in/aleyaharris/  TikTok: https://www.tiktok.com/@thealeyaharris   

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

You know how planning a vacation feels exciting, motivating, and totally clear? You know where you're going, what you'll be doing, and you can't wait to get there. Now imagine if your business vision felt the same way

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting a range of new product initiatives in the sector, including Oculus, Quest goggles, Ray-Ban smart glasses, and the Horizon VR world. At Meta, he led the Quest Pro launch, bringing the first-ever integrated sports partnership to the company with a multi-year content marketing and product deal in collaboration with the NBA. Previously, Brian was the CMO of Eventbrite, where he played a key role during the company's IPO and launched its first-ever brand campaign, Made for Those Who Do. At Airbnb, he introduced a new marketing and product positioning strategy called Live There, which encouraged travelers to "travel like a local" rather than being a tourist. Brian's path into marketing was nontraditional. He started as a financial analyst and business planning manager before transitioning into account management roles at Digitas and RAPP. Eventually, he moved in-house to lead brand marketing. Currently, Brian is based in San Francisco, where he lives with his son and his dog. 

Have you ever stopped to think about what your personal brand says about you? Like, what's the vibe people get when they hear your name or see your work? If you're scratching your head or feeling a little uncertain, don't worry—you're not alone! And this week on The Happy Hustle Podcast, we're diving deep into the art (and hustle) of building, growing, and monetizing your personal brand.My guest for this episode is none other than my amazing wife, Steph Jack. Yep, we're teaming up to share some serious insights on personal branding—because who better to talk about building a brand than the one who knows you best, right?Your brand isn't just about fancy logos or catchy taglines. It's about who you are at your core—your brand DNA. Steph and I break down how understanding your unique strengths and passions can help you create a personal brand that's both authentic and impactful.We also dig into identifying your avatar (aka your ideal customer or audience) and pinpointing the specific problem you solve for them. This is where the magic happens, folks! When you align your personal experiences with the needs of your audience, you create a brand that resonates and delivers real value. Steph and I talk about the phases of building a brand, from strategy to execution, and how aligning your mission, vision, and values keeps you grounded.We also touch on the challenges of parenthood (shoutout to all the hustling parents out there!) and maintaining harmony between your professional ambitions and personal life. Spoiler alert: It's not always easy, but it's absolutely worth it.Whether you're just starting out or you're ready to scale, this episode is packed with value bombs to help you crush it in the personal branding game. In this episode, we cover: 00:00 Introduction to Personal Branding and Its Importance03:00 Understanding Brand DNA and Its Significance05:54 Identifying Your Avatar and One Word Problem09:13 Exploring Uniqueness in Problem Solving11:55 Revenue Streams and Business Models15:13 The Role of Personal Experience in Branding18:03 Building a Circular Economy in Your Business21:06 Brand Builders Group: Programs and Impact33:20 Brand Strategy and Curriculum Overview36:33 Phases of Personal Branding and Business Growth39:45 The Importance of Strategy in Business41:56 Building a Personal Brand for Freedom43:49The Trust Factor in Personal Branding45:42 Quality Over Quantity in Followers48:01Exploring BrandBullet and Personal Branding Calls49:53 The Mission of Service in Personal Branding51:40 Balancing Parenthood and Professional Life58:10 Personal Branding in the Entertainment Industry01:04:16 Final Thoughts on Personal BrandingWhat does happy Hustlin mean to you? Steph Happy Hustlin means to me that I am living my life in full alignment with my mission and my vision. And so what that is for me is raising consciousness. And that's coming into raising consciousness through motion picture.Connect with Stephhttps://www.facebook.com/stephanie.hernandez.737https://www.instagram.com/iamstephjack/ Find Steph on this website: https://freebrandcall.com/sj/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! 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We all have moments when we doubt our path.Is this the career for me? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers—especially at this time of year. The Life Brief author and globally-renowned Brand Strategist, Bonnie Wan, is here to share how we can create life briefs that unlock clarity and unleash action. You'll learn How to cut through limiting beliefs and false assumptions,How to define with crystal clear clarity what you wantHow can we turn all of this into everyday actions Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP Guest Resources:Bonnie website: https://thelifebrief.com/The Life Brief: https://www.amazon.com/exec/obidos/ASIN/1982195509 Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.