This episode is fantastic, heartfelt, knowledge-filled, and more! Brand Strategist, Author, Storyteller, and Award-winning Graphic Designer Julian B. Kiganda stopped by the Truth & Coffee Time Podcast to share her take on family, culture, business, ownership, and love for helping others. We also discussed self-care and how she does all the things! Julian is an entrepreneur with many gifts and talents but, one of her favorite titles is being a Professional Storyteller. Because of this powerful gift, she's able to help her clients and others tell their stories. She fosters an environment that encourages others to get their story and brand out there, whether it's through branding strategy, writing, motivational lectures, masterclasses, courses, 1on 1 consulting and the list goes on. If you are a budding or seasoned Entrepreneur, Brand Strategist, Designer, or Content Creator you don't want to miss this episode. Let's Go! Follow us @TruthandCoffeetime and @DiverseLuv on your social media platforms. Subscribe, Review, Like, Share & Comment - engage with us! Keep hanging with us - we got you! Check out a few of our resources and mentions below: Julian B. Kiganda's contact info JBK BRAND DESIGN Julian@jbkbranddesign.com email@example.com IG: @julianbkiganda Purchase Julian's acclaimed book Whose Shoes Are You Wearing? IG: @whoseshoesbook Purchase the “Giving Yourself Grace Daily” Ebook HERE Subscribe to our Newsletter - Sign up here! Check out our latest blogs - Sharing our thoughts Be the first to grab some new merch from our platform - Shop at our SHOP Support the show (https://www.buymeacoffee.com/DiverseLuv) We would love to hear from you! Email: firstname.lastname@example.org www.DiverseLuv.com www.TruthandCoffeeTime.com Podcast Credits: Engineering & Editing by Brigz Crawford | Instagram:@brigzcrawford Truth & Coffee Time Theme Song by Brigz Crawford | Spotify: Brigz Crawford Podcast Tag - Mink Productions --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/truthandcoffeetime/message Support this podcast: https://anchor.fm/truthandcoffeetime/support
Brand Strategy at Microsoft. That's not an advertising agency. After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist. It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic. After a recent switch from the agency side, Christina's advice is incredibly insightful for all marketers. Connect with her: https://www.linkedin.com/in/cadranly/ Connect with us: LinkedIn Win an award so you can break into advertising: https://www.crowbarawards.com/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Brand Champion and CEO of Brand Iron, Michael Doyle.Michael is an expert in building great brands and Brand Iron helps its clients achieve their desired results. His company, Brand Iron, works with clients to develop a strategic brand plan, make brands quantifiable, trackable and produce desired outcomes. According to Michael, their team tackles the branding issue from every angle because he strongly believes that a great brand is more than just having a great message and a great persona.Michael advises business owners to first identify their interests and desired outcomes before seeking help from a branding or marketing company. By having a clear understanding of what they want to achieve, business owners can better evaluate which company will be the best fit to help them reach their goals. He suggests that this understanding will guide them to the right company to collaborate with, and ultimately lead to their desired outcome.Key points from the Episode:Insight on the 2023 Graphic Design trendsUnderstanding the difference between Brand Strategist and Web DesignerEngagement & ConsultationAbout Michael Doyle: For almost two decades, Michael has been transforming the face of Brand Marketing. He grew DNA Advertising, a tech-based advertising business, into a multimillion-dollar enterprise. In 2000, Michael sold the company as part of a nationwide IPO. Michael launched Brand Iron in 2002 and has since advised hundreds of other companies in a variety of industries throughout the world.He also loves actively participating in community events and public speaking to educate others on the power and importance of branding and business development. Michael enjoys sharing his enthusiasm for what can be achieved when branding and strategy are aligned. He wants to help others by sharing his network and expertise. Michael has: • Built a Denver-based advertising agency into a multi-million dollar company and sold it to a national integrated services provider in 2000.• Served as a National Brand Director for a National Dotcom in preparation for going public.• Has more than 25 years of branding, marketing and advertising experience.• Michael has led more than 450 signature BrandStorm sessions & lead more than 500 brands being developed, has helped companies raise more than 5 billion dollars in capital and helped more than 40 companies get acquired.• Serves on various boards - Return to Prosperity, The Dealmakers Conference, Halen Technology.• Michael facilitates several CEO Groups including the The Dealmakers Conference (PE, RE and Tech networking group) & Emerging Companies Group.About Brand Iron: Brand Iron is a multi-faceted branding and marketing agency passionate about changing businesses and altering brands. They're a group of independent thinkers, artists, and doers dedicated to producing unparalleled results for our clients.They have years of experience in creating real-world results for companies in different industries, and know what it takes to make your business stand out.They propel their clients and organizations to new heights by utilizing tried and tested marketing strategies, inspired design, and integrated technological solutions.Since 2002, Brand Iron has been inventing, defining, and reshaping brands, partnering with businesses seeking to achieve specific goals through their brand. They've worked with over 200 clients around Denver,...
How do you view yourself? How do others view you, and is there a disconnect? These are the questions posed by my next guest Rob Levinson, a 35-year veteran in personal branding. Rob says if your personal brand narrative is outdated and doesn't help you, and it's not true, then you need to get to your truth and tell your story with help from a personal brand coach. Rob encourages alignment with recognized and innovative brands to change the perceptions of your brand. You want to be perceived differently through a Brand Blueprint that includes a Brand voice, key messages, mission statement, vision statement, elevator pitch, and your personal brand tagline. Learn to Embrace a continuously evolving story of yourself in the digital world. Tell an aspirational story of how you want people to perceive you. What image are you putting forward, and what stage do you want to be on? What do I want my audience to walk away with? You can be the Master of your own Universe and Tell your own story. Rob is an expert Brand Strategist who, for decades, has helped both emerging and established companies to evolve and grow exponentially. Since 2002, as the principal of Leverage Advisors, Rob has created comprehensive Brand Blueprints for clients seeking the strategic guidance and powerful narrative required to inform and guide their company's development or reimagining. Industry agnostic, he has advised leading technology, consumer, professional services, and finance brands. Rob is also a Personal Brand Coach and Founder of Brand You Better. He helps individuals, from recent graduates to C-Suite executives in transition, develop powerful personal brand narratives that get them noticed, remembered, and results. The former Marketing Strategies columnist for the Wall Street Journal online, Rob graduated from Connecticut College and guest lectures at The Questrom School of Business at Boston University. He has two grown daughters and lives in San Francisco. Let us Welcome Rob Levinson to the Follow The Brand Podcast, Where we are Building a 5 STAR BRand That You Can Follow!
Are you in need of a Brand Strategist? Schedule a 1:1 Discovery Call today to work with Alisha Richard In today's episode, Alisha Richard talks about living by the Core 5. Alisha gives both life experiences and personal experience on how to life an abundant life of your dreams. For more information about the podcast, visit www.stan.store/arichlife --- Support this podcast: https://anchor.fm/arichlife/support
Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.
With many of you knowing pieces of our story, we wanted to start the year looking back and reflecting on the road that led us here, with the main people who have been a part of the process. To start, we are welcoming Gather's real VIP Alia Merrill who has worked with us on brand strategy, web design, graphic design (and keeping me from quitting) for nearly 4 years! Over the past couple months questions have come in like 'how did that opportunity happen OR how did you get that guest to come on the show?' Truthfully, this is largely due to the work Alia has done and guided me through on our branding over these years. We have become really close friends through this process, and welcome you into one of our laugh-filled conversations today talking about: - Our very first phone call and her memories of my fire-hose like dream processing - The branding process and creating Gather - How our work together has led to many of the opportunities you have seen us share - The process of shifting and growing gather as times changed - What the big differences are between branding and graphic design and why it matters - How Alia shifted from a math teacher to a sophisticated brand designer - How you can work with Alia for the same type of brand transformation! Whether you are a long time member of the Gather community or are in the business space, this conversation will inspire creativity and make you feel like you're sitting around a good charcuterie with two besties! Contact Alia for $500 off your branding package! TheLegacybrandingco.com@thelegacybrandingcoThe Amazon bag cleaner we referenced in this episodeThis Episode is Sponsored by: Vochill take 15% off your own Vochill system with code Gather-15
We try to do everything humanly possible to avoid sitting in stillness. The aspect of stillness terrifies us because with stillness comes silence. In silence, there are no distractions, no running, no ability to shove down and avoid having to face the thoughts/feelings/emotions or whatever it is that we are so desperately trying to run from. In this episode, our host is Brad Caldwell, Brand Strategist, Marketing Consultant, and multiple-time CEO. Brad talks about how stillness speaks volumes if we let it. There is power in stillness and knowledge in silence. He discusses how our truth tends to get clouded with all the noise and distractions that are constantly happening in the world. But it's in this stillness you will meet the parts of you that you've been relentlessly searching for. Highlights: 6 reasons why stillness can be the answer to move you forward We are where we are because of what we have listened to. Noise keeps us distracted It takes courage to get quiet, to wait for the answer. As human beings, we want to know right now; it's our nature. We don't want to wait for the outcome because it takes patience, and that is often the hardest part. Links: The Magic Of Stillness: How To Find Answers In The Silence Connect with Brad here! Additional resources: The Ruthless Elimination Of Hurry: How To Slow Down And Simplify Your Life The Art Of Centering: Take Control Of Your Life By Finding Stillness And Clarity Amidst The Chaos Come grab your seat at the table and join us on Clubhouse live every week Monday-Friday, 5 am - 1 pm EST, and Saturdays, 5 am - 10 am EST!
Why it was selected: Melissa gets what it means to have a Brand and how it is a part of all aspects of the business. Having the strategy piece I think takes things to another level. For Melissa, it's not just being a photographer, it can often be the strategy that helps highlight your secret sauce. Also, how important it is to do the work and create the time to build that foundation with her framework. Check out premium content in the CBNation Library at http://cbnation.co/library and pick up our eBook to hear some of the best lessons at http://cbnation.co/shop
On this episode of Asked and Answered by Soul, Jennifer Urezzio and Amber Griffiths, brand strategist and maker of legends, share an exciting and inspirational discussion about claiming your voice, crafting your message, and creating your legend. Your legend, just like your brand, is a living entity - it breathes, grows, and transforms with you. Listen now as Jennifer and Amber talk about how everything you need and can possibly desire to create the impact you want is already within you - you have an open invitation to come and play. Everyone is called to be a legend . . . some will activate it, some will claim it, and some will actually move forward and own it - be that one. You can learn more about her at https://www.yourbrandbydesign.com/. About Amber: Amber Griffiths is a Maker of Legends, and Brand Strategist of Your Brand by Design. She is a bestselling author, international speaker, and sought-after Strategist to A-List and soon-to-be A-List players. A bonafide RockStar, Amber works with individuals who are committed to creating deep, genuine connections with their Ideal Clients, and looking to deliver an unforgettable experience that matters. She is dedicated to showing coaches, authors, speakers, and small business owners how to leverage their Brand to move past unknown, through unique, to Legend. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about your soul's answers, you can secure your free empathy tool here: https://bit.ly/3xVXXnn. Learn more about your ad choices. Visit megaphone.fm/adchoices
One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity! It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were. It's a doorway into your personal brand orbit. For some people, it's how they find and interact with you. So if you're an entrepreneur, a professional expert, an emerging thought leaders and you want to take things up a notch or two, creating a show is potentially something you might like to think about. This is the key theme of today's episode. My guest is brand strategist and agency owner, Mark Drager. Mark produces a combination YouTube show and podcast (We Do Hard Things), through which he delivers terrific interviews with big names in their respective fields e.g. Lisa Bilyeu (BILLyou), cofounder of billion dollar company Quest Nutrition;motivational speaker Les Brown; TV presenter, Charley Boorman, who did the Long Way Around series with Ewan McGregor; author and podcaster James Altucher; Anthony Trucks, a former NFL Athlete, American Ninja Warrior. Mark's YouTube channel has generated close to 4 million views, and his podcast continues to grow in leaps and bounds. How does Mark approach the production of such a show, and what motivates him to put himself out there, to play big and be bold? Our conversation covers a lot of territory, and it zips along at a decent clip. Mark discusses: why being "safe and soft" was the impetus to create his show WE DO HARD THINGS 2 years ago: "It's for dreamers and entrepreneurs who need to hear the stories of people who have the courage to put themselves first and pursue their passions at all costs"how he secures high calibre interview guests: entrepreneurs, athletes, professors, authors ... "bad ass people", as he lovingly describes themhow getting your pitch right can help you stand outthe differences between the video and audio-only experience (and how that affects how the show is produced)the reason why he is going all-in on YouTube: "We are producing a level of assets ... I want this to look and feel like a television show"The 'e' storytelling technique, which he's found useful in developing his interview style We also address the vexed question: Should a lawyer produce a podcast about coffee? (Mark's answer might surprise you). MARK'S QUOTABLE QUOTES: "Eventually, people don't come to you because of the thing you make, they come to you because of how you think." "There's an audience for everything. It's your job to create content that's worth listening to ... to stand out and be different." It's an inspiring high-energy conversation: I think you'll like it! CONNECT WITH MARK: WebsiteYouTube channel *************************** LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY! LEARN MORE: https://bit.ly/CAAPlus2023 (or feel free to drop me a DM here) ... or book in a no-obligation free Zoom call https://bit.ly/TY_AMAzoom
How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they're just giving people what they want. This week my guest is St. Elmo's VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo's Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today's customers. Some highlights of what we cover: How St. Elmo's moved beyond the physical walls of the restaurant and into retail Why you'll never see a St. Elmo Steak House in Las Vegas Bryn's simple formula for engaging content How to be a brand that adds value, without being a value brand About Bryn Jones: He's the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands. Learn more about St. Elmo's and purchase a signature cocktail here: https://www.stelmos.com/ If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or email@example.com.See omnystudio.com/listener for privacy information.
Renee Quevedo is a Brand Strategist at Nebraska Furniture Mart. Before joining NFM, Renee was a Creative Brand Manager at Four Sisters Boutique and an Associate Creative at Archrival. She holds a bachelor's degree in public relations, advertising, and applied communication from the University of Nebraska-Lincoln. Tyler Wisecup is a Brand Manager at Nebraska Furniture Mart. He has more than 10 years of experience in planning, managing, and coordinating public relations, internal marketing, copywriting, communications, and executive account activities. He holds a bachelor's degree in journalism with a focus in public relations and advertising from the University of Nebraska, Omaha. Hilary Woltemath is the Visual Display General Manager at Nebraska Furniture Mart. She joined NFM as a Visual Merchandiser before moving up the ranks to her current position. She holds a bachelor's degree in business administration and marketing from the University of Nebraska-Lincoln with a minor in textiles, clothing, and design. Becca Sudbeck is the Brand and Creative General Manager at Nebraska Furniture Mart. She has been part of the NFM family since 2001 and has a long history rooted in the home furnishings industry. She holds a bachelor's degree in business administration from the University of Nebraska-Lincoln. In this episode… Entertaining guests during the holiday season can take a toll on you — if you don't prepare well. From decorating your home to cooking to planning your guests' accommodation, there's a lot to be done. So how can you host a great event while spending quality time with your family and friends? How can you make your guests feel happy, welcome, and comfortable? In this episode of the I Am Home podcast, co-hosts Tyler Wisecup, Becca Sudbeck, and Hilary Woltemath are joined by Renee Quevedo, a Brand Strategist at NFM, to share entertainment tips for the holiday season. They discuss the benefits of planning ahead, tips for accommodating guests, and ideas for cleaning up after entertaining. Plus, the NFM team shares a secret coupon code to help you get everything on your list for the best holiday bash!
Episode #250. About Fabi Paolini: Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build premium businesses. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world.As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.Connect with Fabi PaoliniWebsiteInstagramFacebookTikTokLinkedInFavorite Quotes“Understanding the audience is not just something that you do when you launch your business. This needs to go on forever.”“Instead of focusing so much and communicating on your audience's pain, start leading with what they are here to gain.”“What you need to understand about messaging is that it's everything. It's an ecosystem. It's all of the different pieces of who you are.”In This Episode You'll Learn:How design and messaging intersectWhy branding should be tailor-fitted to your brand's personality and messageWhat is messaging and why it's important for your businessThree crucial part of your message: Who you are as a brand, who your audience is, and what do you doYour message as the foundation of everything—marketing, copy, post, emailWhy you should put yourself in your audience's shoeGoing beyond surface level in your contentLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider
It's not always easy to be yourself. Standing for your own values, not those imposed on you by others, is a skill that takes effort to build, and the end result is unparalleled strength. Which is why we're so happy to have Rhyan Smith with us for today's episode. Rhyan is a Brand Strategist and Business Coach whose lessons and leadership focus on being your own best advocate, and how having the courage to trust our intuition is the key to success. So listen in for some hard-earned wisdom on how to go through business and life as your best, authentic self.
Today we are talking with Fabi Paolini about how to be clear on your marketing messaging, reach your ideal clients and position yourself as a premium brand. Fabi Paolini is a Brand Strategist, Online Business Coach and premium brand designer helping coaches and experts position themselves as authorities online by upgrading their marketing through magnetic messaging that attracts weekly high-ticket sales. Fabi is originally from Venezuela and arrived in the US in 2015, where she built her business and generated $2 Million over the past 4 years. Learn more about Fabi Paolini: https://www.fabipaolini.com/
Interview with my Social Media and Business Manager, British Iranian ADHD Entrepreneur Shadee B! Such a fun convo, can't wait for you guys to hear her inspiring story and how she came to build Lunar Light
OPENING QUOTE:"Understanding and accepting what is within your control and what is not within your control. I cannot control societal norms, prejudices, and dharmic systems that are designed to discriminate against certain subsets of populations and war to privilege an advantage to others. That is out of my control. What I can control is creating a positive impact"- Kat TorreGUEST BIO:Kat TorreKat Torre is a multi-disciplined Brand Strategist and Educator with a decade of cross-industry startup experience in branding, client experience, project management, marketing, and communications.After successfully launching multiple fast-growing startups early on in her career to multi-million dollars in revenue, Kat founded her own creative agency in 2018, continuing to work with myriad clients and teams spanning industries and disciplines, including lifestyle fitness, interior design, and landscape architecture.When she's not leveraging her experience to work with entrepreneurs in developing clarity, certainty, and a path forward in their branding, she can be found curled up reading a book, listening to and recording podcast episodes, or jumping on a plane to lose herself in a new city.----------------Candice MoralesEducator turned entrepreneur, Candice is a brand strategist at Sell It Like Serhant and social media consultant with a unique combination of foresight and grit. Blossoming out of the Las Vegas Valley, Candice quickly grew her footprint internationally with her no-nonsense, results-oriented style.With over 15 years of experience, Candice specializes in developing key partnerships, helping clients master personal branding through an organic content strategy that builds trust, and allows agents to stop chasing clients, and start attracting them. When Candice isn't dishing out unsolicited social media feedback, you can find her listening to true crime podcasts while waiting for her next flight.Links:Website: https://www.notniceclever.com/Kat - Instagram: https://www.instagram.com/kattorrexo/Candice - Instagram: https://www.instagram.com/elevatewithcandice/
This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity. Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. The way she fuses vulnerability with applicable tactics makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Danielle is a Brand Strategist with over nine years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm and co-founder of Unoia, a CBD company. She also speaks around the country about marketing, branding, passion, inclusion and joy. Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides in Atlanta, Georgia with her partner and three dogs. Links: https://www.daniellegraymba.com/ Limitless Authenticity: https://danielle-gray.mykajabi.com/offers/qvb2z4E3/checkout LinkedIn: https://www.linkedin.com/in/daniellegraymba/
Nikki Takahashi is a Digital Media Designer and brand strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. Her graphic and website design achievements earned her a Governor General's Medal and her keynotes on brand design have reached audiences around the globe. Nikki is founder and CEO of Fetching Finn, an agency that gets clients noticed in person, online, and in print. She also hosts the Square Peg Entrepreneur podcast, featuring industry disruptors and mavericks in business. https://fetchingfinn.com/ https://fetchingfinn.com/square-peg-entrepreneur/ It's never too late to start your own daily creative habit! Join our free Facebook community Daily Creative Habit & subscribe to the Daily Creative Habit newsletter, delivered right to your inbox twice a week! www.DailyCreativeHabit.com Grab your copy of the Daily Creative Habit guided creative journal!
As part of Bookkeepers' Bootcamp Zoe Whitman was joined by Audio Entrepreneur and Brand Strategist, James Burtt. They will be talking about what bookkeepers need to build their personal brand. They discussed: What personal branding is What the danger is for bookkeepers who don't invest time in their personal brand Why bookkeepers need to build a personal brand How bookkeepers can get known How to use podcasts to raise your profile ----------------------------------------------- Connect with Jo Wood and Zoe Whitman in The 6 Figure Bookkeepers' Club on Facebook at 6figurebookkeeper.club See a full list of courses and ways to work with us at 6figurebookkeeper.com/links
Your brand is a reflection of you and the way you want your client to feel. It's the number one way to instantly be recognized and will pull right-fit clients towards your services. If you're looking to magnetize new business then tune in to this episode with brand strategist & designer, Michelle Clayton. In this Women Developing Brilliance® — The Spirit of Business episode, you will learn: ✨ When the DIY route is the best choice for branding ✨ How your brand can shift when you pivot ✨ Ways to weave in faith and giveback into your business ✨ Understand how your personal drivers can amplify your results ✨ The vital importance of mental health support and prioritizing self-care Episode Mentions: 3 Powerful Ways to Optimize Your Visibility Marcus Buckingham We Let Her Fly Podcast More on Michelle: Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level. With a design degree and 30 years in the industry, Michelle's experience ranges from non-profits to two of Calgary's largest advertising agencies. Through Let Her Fly, she now brings that same level of expertise and eye for detail to entrepreneurs and small businesses. Through uncompromising design, insightful articles, and practical workshops, she demonstrates the importance of branding that feels good and delights your audience. In 1995, Michelle traded Southern sweet tea for true love in the Great White North. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog. "The world need's more of what you have — so whatever it takes to share what that is ... take the time to do it." —Michelle Clayton More on Kc: Kc Rossi is a Business & Leadership Coach who helps mission-driven CEOs and entrepreneurs optimize their performance, productivity, and profits. She's been a full-time entrepreneur since 1991 and has built six and 7+ figure businesses. Kc is a Certified Mindset Coach, Emotional Intelligence Practitioner, and is trained in Neuro-Linguistic Programming, which allows her to bring deep insight to her coaching. Kc is the Founder of The Soulprint Method®, a holistic approach that harnesses mindset and emotional intelligence to build a profitable and soul-aligned business without burnout. She is the host of Women Developing Brilliance® — The Spirit of Business; a show dedicated to cultivating confidence, increasing visibility, elevating vibration, and leading with purpose. When she is offline, you can find her whipping up plant-based eats or hiking the Finger Lakes Trail in Upstate, New York. Kc is an Executive Contributor of Brainz Magazine. Her work has been highlighted in ABC, NBC, CBS, FOX, Thrive Global, SmallBizDaily, International Journal of Professional Holistic Aromatherapists, and Female Entrepreneurial Association.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Brand Strategist and Founder of Parker Nash Marketing, Parker Nash. Parker works with people who have innovative products and services who are trying to scale or established businesses working to surpass their plateau. He talked about messaging mistakes businesses make that stagnate their business growth. With his long years of working with Nike, he learned that people are more attracted to buying products with identity transformational value than just "products." For businesses to stand out competitors, identifying their unique messaging will help filter out their ideal audiences. Key points from the Episode: How to not be a victim of your own success? Key foundations of branding and marketing How to use the right words and messaging to attract active customers? 4 messaging mistakes businesses make in messaging Disadvantages of being everything to everyone in business About Parker Nash: Parker Nash is an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. While at Nike, Parker realized what made Nike successful wasn't their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans.While at Nike, he realized the process they used to market and build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency helping mission driven businesses attract devoted customers. Parker lives and works in Portland, Oregon and does his best to keep up with his wife Melissa, a former 6-time All-American D-1 runner and current product manager at Nike, and their 2-year-old daughter Maddie. He has a BA in Marketing and Finance from the University of Washington About Parker Nash Marketing : Parker Nash Marketing helps great brands find the right words to use in their marketing to attract more customers. With a compelling brand message and marketing plan, businesses will be able to identify and attract new leads easily with a lead generator. This creates an unbreakable relationship by nurturing new customers with an email campaign and increasing sales conversions. Links Mentioned in this Episode: Want to learn more? Check out the Parker Nash website at http://www.parkertnash.com/ http://www.parkertnash.com/boost Check out Parker Nash on LinkedIn at https://www.linkedin.com/in/-parkernash/ Check out Parker Nash on Instagram at https://www.instagram.com/parker_nash_/ Check out Parker Nash on Email at Parker@parkertnash.com Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I've got high-level intros for you. Learn more here. What is your #1 Lead...
Maggie is a Brand Strategist and Owner of Be Understood Branding. Maggie believes brand clarity is a kindness (everyone is exhausted!) AND a branding best practice. Maggie helps her clients carve away vagueness by building a crystal clear, distinct, irresistible brand. Be Understood Branding helps service-based businesses who are great at what they do but not-so-great at *talking* about what they do build a distinct, irresistible Brand Strategy so their work can BE UNDERSTOOD by their ideal clients.Maggie has a BA in Government from Smith College and has worked in the Communication industry since 2000. She lives with her husband and a four legged insistent clown named Django in Chicago.Visit Maggie's website at MaggieBergin.com and follow her on Instagram at @beunderstoodbranding
Being a leader is means that you have influence. The choices you make affect not only you but those whom you lead. Therefore, it's imperative to consider the impact of the decisions you make. In this episode Coach Renee (@reneemotivates) discusses the responsibility of a leader. She also shares questions leaders can ask themselves to ensure they are making wise decisions. Coach Renee Terrell is a Marketing and Brand Strategist, a Distinguished Toastmaster and CEO of Concept Marketing Firm. She helps business owners, executives and established authors monetize their message, sell more books and attract their ideal clients. She is the author of Communicating Richly: The Power of You which provides tools to craft your communication to build your brand. As an expert trainer and communicator she has over a decade of experience working with government, nonprofit and private organizations. Follow her on all social media platforms @reneemotivates. To learn more visit visit https://www.conceptmarketingfirm.com
Brooke Foley is the CEO of the Jayne Agency. Brooke is a Brand Strategist, Agent of Intrigue, Creative - Obsessed with Clarity, Alignment and learning to elevate equity everywhere you can. Here are some key insights from this week's show: - Clarity is everything. - Find inspiration behind every rock. - Give yourself permission to only work with those aligned with your values. - Be enchanted and be captured by the present. - Always dream and then put things into action. - Listen to listen, and not listen to talk. Watch the video version here: https://youtu.be/BzIJBvFsVJk
Have you ever wondered why social media platforms are free? Why you don't have to pay for signing up to dating apps? How they can allow you to connect with millions of people for free? In this episode Coach Renee (@reneemotivates) explains why companies offer their services for free and how to utilize them to help you connect with your ideal client. She also explores the importance of keeping your target audience as the foundation of all of your marketing efforts to help you expand your brand awareness. Coach Renee Terrell is a Marketing and Brand Strategist, a Distinguished Toastmaster and CEO of Concept Marketing Firm. She helps business owners, executives and established authors monetize their message, sell more books and attract their ideal clients. She is the author of Communicating Richly: The Power of You which provides tools to craft your communication to build your brand. As an expert trainer and communicator she has over a decade of experience working with government, nonprofit and private organizations. Follow her on all social media platforms @reneemotivates. To learn more visit visit https://www.conceptmarketingfirm.com
If you enjoy the show and would like to support us you can use this link. Thank You! https://anchor.fm/defiant-ones-teen-magazine/support In this episode of the Defiant Ones Teen Podcast we speak with the Emmy Award Winning Media Advisor, Brand Strategist, Podcaster, & MTV Talent Executive Vinnie Potestivo who shares his story and gives us insight into the celebrity lives & careers that he's helped to change and transform. Learn about his strategies to success, personal struggles, and more. There is so much wise, and eye-opening knowledge shared in this episode, and I have no doubt that you will enjoy it! Support Vinnie: Instagram~ https://www.instagram.com/vinniepotestivo/ Facebook~ https://www.facebook.com/VPEtalent Youtube~ https://www.youtube.com/c/VpeTv Website~ https://vpetalent.com/?fbclid=IwAR3DXTkKgEw25IQb0PslBuW4s4ng2Wt1uFKLxPny5sz4mOYbLrVj8vDtznQ Podcast~ https://ihaveapodcast.com/ This podcast premieres every Week and shares the stories of incredible people around the world of all ages and diversities whose Wisdom/Experience/ & Expertise will truly help us all to grow and thrive. To purchase your very own Digital/Physical Magazine as well as read more about us, give us feedback, or submit your client to be a featured please see the links below. We greatly Appreciate all of your support! Defiant Ones Teen Magazine & Podcast Links: Instagram ~ https://www.instagram.com/defiantonesmag/ & https://www.instagram.com/defiantonespodcast/ Facebook~ https://www.facebook.com/defiantonesmag Youtube~ https://www.youtube.com/channel/UCcIQDGIjuoyrjDf-ptwnXDQ Email~ Defiantonesmag@gmail.com Support~ https://anchor.fm/defiant-ones-teen-magazine/support Find & Learn more about our Host Chri$tian "Kindafye" Robinson as well with the links below. Support the Host: Instagram~ https://instagram.com/kindafye/ Facebook~ https://www.facebook.com/KINDAFYE/ Business Card~ Ovou.me/kindafye Contact his publicist~ Orobinsonprmediagroup.com 2022 Defiant Ones Teen Podcast. This podcast is copyrighted subject matter owned by Defiant Ones Teen Magazine & Podcast and Defiant Ones Media LLC reserves all rights in and to the podcast. Any use without Defiant Ones Media LLC's express prior written consent is prohibited. --- Send in a voice message: https://anchor.fm/defiant-ones-teen-magazine/message Support this podcast: https://anchor.fm/defiant-ones-teen-magazine/support
Natasha Davis is the CEO of Impact Branding Consulting. She is a Brand Strategist, Corporate Trainer, and SaaS Founder. Natasha specializes in helping companies develop and expand the profitability of their brand by aligning daily performance with the leader's vision. Natasha is also a highly regarded and award-winning author, speaker, and trainer. Some of The Topics Discussed Include: Creative vs. Strategic Branding When To Prioritize Strategic vs. Creative Branding How To Know When Its Time for Rebrand Where Branding Fits Into The Overall Marketing Picture Tips For Approaching The Scale Stage Of a Business How To Ensure Your Business Is Always Profitable Links & Resources Impact Branding Consulting Connect with Natasha on LinkedIn Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts. Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast. Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company's marketing challenges. In less than 30 minutes, I'll help you brainstorm solutions to improve your company's marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me. Book a Strategy Call
On this episode I chatted with Sarah Sears. Sarah, founder and principal of S Design Inc., is an award-winning branding and design professional and AIGA Fellow. Sears speaks at local and regional events effusing and evangelizing about how branding, design and marketing are catalysts for business and organizational growth. Most recently, Sarah studied with international branding expert Marty Neumeier, earning the Brand Strategist and Brand Specialist Level C Certifications. Sarah led the visual identity team of 25 talented designers through the process of creating the new Oklahoma logo and supporting visual design elements. Her work is an exercise in restrained beauty, with form hot on the heels of function. Sarah's Business www.sdesigninc.com This episode is presented by the following sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information on the Oklahoma Hall of Fame go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof. The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net 988Okla The Oklahoma 988 Mental Health Lifelife. 988 is the direct, three-digit lifeline that connects you with trained behavioral health professionals that can get all Oklahomans the help they need. Learn more by visiting www.988oklahoma.com Bedford Camera & Video use promo code "THISISOK" for 5% off your purchase and shop www.bedfordsokc.com #thisisoklahoma
Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Caribbean, Frozen, and more) and experiencing industry success with 70 #1 opening weekend box office wins, Hilary has leveraged her Fortune 50 experience to establish a brand consultancy and online education platform helping entrepreneurs create captivating brands that resonate.In today's episode, we dive into magical brand land. We talk about how to replicate Disney's Brand Magic in your own small business, we learn Hilary's signature branding Brandpolish Blueprint Method, pro personal branding tips, and so much more.Here's what you'll learn:How Hilary Hartling got her start with global entertainment brands: Disney, Pixar, Marvel, Touchstone, and DreamworksHow and why Hilary transitioned into entrepreneurship and became a Brand & Messaging StrategistHow to replicate Disney's brand magic in your own small business Hilary's signature Brandpolish Blueprint Method to create a clear and cohesive brand strategy, helping you draw in dream clients. How to create your brand superpower in one clear statementAnd More!Social Links: Website: https://hilaryhartling.com/Instagram: https://www.instagram.com/hilaryhartling/Facebook: https.//www.facebook.com/HilaryHartlingHQ/LinkedIn: https://www.linkedin.com/in/hilaryhartling/Pinterest: https://www.pinterest.com/hilaryhartling/_created/Additional Resources:Join “The Brand BuildingEntrepreneur” Facebook Community: https://www.facebook.com/groups/thebrandbuildingentrepreneur Download the Free Guide: Your Brand Superpower In One Clear Statementhttps://hilaryhartling.lpages.co/brandsuperpower/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. His clients include New York Times bestselling authors and experts featured on PBS, TED, CNN, and Fox.Mike is the author of the Wall Street Journal and USA Today bestseller, You Are the Brand. He has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement.Find the show at all of the cool spots below and find us at jasonfrazell.com/podcasts. Facebook Instagram
With Linsi Brownson, a speaker, life and business coach, artist, and host of the Be Brilliant In Your Business Podcast – a creative cocktail of pep talks and practical tools to help creative entrepreneurs be energized, organized, and inspired in their daily lives. Linsi coaches overwhelmed entrepreneurs to help them reclaim time, streamline their business, and rewire habits to support their wellbeing and joy. Over 15 years as a designer, brand strategist, creative director and coach, she has worked with hundreds of small business owners to align their business with the lifestyle they want to have. She combines mindset, business strategy, leadership, operations, sales, branding and marketing. She is out to debunk the myth that stress, hustle, and busyness are the way to succeed as a small business. Her motto, “love your business, own your life” is centered on the belief that success is a lifestyle, and we can enjoy it at every level in our business. Join our conversation as Linsi shares her insights and tips on how you can overcome overwhelm and busyness, and reignite your joy of being a business owner. You will also hear her talk about her journey from being an interior designer to becoming an entrepreneur, who once closed her business but eventually returned, and is now thriving as a coach in a business she loves. To access the show notes, visit our website at legalwebsitewarrior.com/podcast.
Melissa Henry, Founder of Personal Brandtography Tm and Melissa Demple Photography, helps female coaches and consultants strategically clarify and showcase their personal brands online, making their marketing WAY more effective, creating a bigger impact AND growing their business to multiple six and seven figures. With 13 years in the photography industry and over 4 years studying brand strategy while building her own personal brand, Melissa's uniqueness is in combining personal brand strategy with photography to create images that capture your personal brand AND powerfully connect you with your target audience. Unlike other brand photographers out there, with Melissa, you get BOTH brand strategy and professional brand imagery! Website: www.melissademple.com LinkedIn: melissa-henry Instagram: hmelissademplephotography Visibility Masterclass: https://www.subscribepage.com/visibility_plan_masterclass
Ep 59 - The One Thing About Building a Personal Brand alongside Your Coaching Biz that NO ONE is Talking About!As a former Brand Strategist, I realize the importance of building a personal brand around your message to help build your coaching practice. However, there's this one OBVIOUS thing that NO ONE is talking about. If you want a scalable business LONG-TERM, not just for a few years, then this is a MUST LISTEN episode!We are now accepting applications for the current enrollment round of our legacy program, High Ticket Offer Elixir™️. If you are ready to phase out your 1:1 clients, redesign your course, and grow with a high ticket group program, DM me today to learn more.Ready to book your M.A.P. to Millions Call? Go here: https://www.highticketelixir.com/map About the host:Tanya Rivera-Falcone is a High Ticket Monetization Coach & Brand Expert, Speaker, and Author for passionate Massive Brand Bosses looking to create, market and sell high ticket programming using simple marketing strategies online. With over 18 years of experience in corporate sales and marketing, she has built a highly successful business activating self-esteem in women to become boldly confident, creating Brands with high-end, yet transformational services and high performance teams. The result is the creation of thought-leading voices to disrupt the marketplace while creating a massive impact on their communities. Tanya specifically specializes in personal branding, core messaging, client attraction, as well as high ticket offer creation and monetization strategies that include sales funnel implementation and automation. WATCH NEW MASTERCLASS TODAY: Discover how our M.A.P. to Millions Framework Generates Multiple 5 Figure Months Without Social Media Burnout, Working Less & Earning More!https://monetize.massivebrandconsulting.com/ir-training Get access to the High Ticket Messaging Elixir™️ for a limited time only:The High Ticket Messaging Elixir™️ is a mini-course and toolkit bundle that teaches you how to become the high ticket client magnet, & then collapses time helping you create faster, more resonant content, giving you all the resources you need to show up! Limited time for $37 Follow Tanya on IG @tanyariverafalcone To help Tanya promote this show and reach more people, just snap a screenshot of your device while listening to the episode and share it on IG stories - tag Tanya, @TanyaRiveraFalcone and use our hashtags, #massivebranding or #activateyourmassivebrandSupport this show http://supporter.acast.com/massive-brand-podcast. Become a member at https://plus.acast.com/s/massive-brand-podcast. Hosted on Acast. See acast.com/privacy for more information.
Tristan Thibodeau - “The Rebel Brand Strategist” - is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team works with aren't afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change. Anyone with a social media handle can attract attention and grow a following. But, virality and a large audience do not equal an impactful brand. You also have to know what to do with someone's attention once you've earned it. And this is where Wild Womn Haus comes in.When clients work with us, they always see an increase in revenue, community size, visibility, and recognition. But our true specialty lies in helping entrepreneurs identify industry opportunities for disruption, reach more of their target audience, and profit from breaking the rules. https://wildwomnhaus.com/builttoscaleassessment
In Episode 56 of The Wild Womn Hotline, we are joined by Ashley Rose, Oracle and Business Mentor, who teaches us about the nuances of intuition, and how to both activate, and then utilize your psychic gifts to build a conscious business that unlocks the wealth you desire. Throughout this conversation, Ashley introduces the Wild Womn Fam to the many aspects that contribute to intuition development, while myth-busting the common misconceptions that ultimately hold people back from fully utilizing their abilities. As a previous client of WWH, Ashley also shares how working with Brand Strategist and Founder, Tristan Thibodeau, helped her to claim a new identity and step into her next level of expansion, income, and impact. Follow Ashley on IG @aroseylife or join her private Facebook community, Ignite Your Light --- Support this podcast: https://anchor.fm/the-wild-womn-hotline/support
Renee Quevedo is a Brand Strategist at Nebraska Furniture Mart. Before joining NFM, Renee was a Creative Brand Manager at Four Sisters Boutique and an Associate Creative at Archrival. She holds a bachelor's degree in public relations, advertising, and applied communication from the University of Nebraska-Lincoln. Tyler Wisecup is a Brand Manager at Nebraska Furniture Mart. He has more than 10 years of experience in planning, managing, and coordinating public relations, internal marketing, copywriting, communications, and executive account activities. He holds a bachelor's degree in journalism with a focus in public relations and advertising from the University of Nebraska, Omaha. Hilary Woltemath is the Visual Display General Manager at Nebraska Furniture Mart. She joined NFM as a Visual Merchandiser before moving up the ranks to her current position. She holds a bachelor's degree in business administration and marketing from the University of Nebraska-Lincoln with a minor in textiles, clothing, and design. Becca Sudbeck is the Brand and Creative General Manager at Nebraska Furniture Mart. She has been part of the NFM family since 2001 and has a long history rooted in the home furnishings industry. She holds a bachelor's degree in business administration from the University of Nebraska-Lincoln. In this episode… With the holiday season fast approaching, home decor becomes an essential part of making your home colorful, warm, and cozy. From Halloween to Thanksgiving to Christmas, there's a lot to do and various themes to explore. So, what strategies can you use to decorate your home this holiday season? Renee Quevedo, the Brand Strategist at Nebraska Furniture Mart, joins Tyler Wisecup, Becca Sudbeck, and Hilary Woltemath from Nebraska Furniture Mart in this episode of the I Am Home podcast to share decorating tips for the holiday season. They discuss their holiday decorating styles, sources of inspiration, and DIY project ideas for the season.
Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company, where she helps founders get clear on their message and turn their website into a full-time sales machine. For show notes, head to www.brandwelldesigns.com/thepodcast/episode80.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link!
One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our passion for health coaching and a desire to make a living off it. So in this episode, we switch it up a bit and took a dive into what drives us as health coaches and some of the struggles that shaped our own health journeys and inspired us to become health coaches. We kept it casual and intended to provide a glimpse into each of our stories while delivering insight on what motivates us to believe that health coaches are needed in our broken system.
Here in 2022, therapists have largely resigned ourselves to the fact that we need to do some kind of marketing. We have been dragged into the world of social media, user generated content, and the imperative of the personal brand. And the necessity of marketing ourselves comes with a lot of uncertainty, discomfort, and unease.How do we market ethically? What does it actually mean to be authentic in our marketing? Is there any way to do this without feeling icky or like we're selling ourselves?And our discomfort with the idea of marketing in and of itself makes us easy marks for people selling certainty, selling relief from our anxiety about marketing, and we can end up buying into cookie cutter strategies that don't work.Which isn't to say all standard marketing advice is bad–it helped me grow a thriving practice–but there is something deeper to consider about how and why therapists struggle with this process, and how we contend with it.Which is why I'm talking to Racheal Kay Albers, Creative Director and Brand Strategist at RKA Ink. I wanted to talk to Rachael specifically, because she puts the experience of marketing in 2022 into a much-needed historical and sociological context that gives voice to the way marketing grinds up against our values and our senses of ourselves.Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. She also hosts the podcast, Marketing Muckraking, where she explores what brand culture is doing to us — and what to do about it. Listen to the full episode to hear: How social media skews our concept of how long marketing–or therapy–should take before we see results Why your brand is about how your audience perceives and remembers you, not your logo Why we have to go deeper than fill-in-the-blank “about me” and “who I treat” to make potential clients feel seen and safe Why marketing can be surprisingly emotional A way to think about niche that goes beyond ideal client profiles Why the pursuit of ethical marketing means leaving money on the table Learn more about Rachael Kay Albers: RachaelKayAlbers.com RKA Ink Marketing Muckraking Podcast Instagram: @rachael.kay.albers YouTube: @RKAInk TikTok: @rachaelkayalbers Twitter: @rkaink Facebook: @rachaelkayalbers Connect with Rachael on LinkedIn Learn more about Riva Stoudt: Into the Woods Counseling Instagram
Look in your pocket or bag right now. Go, on…we'll wait. Ryan Coulter from The James Brand believes what we carry every day says something about who we are. Do you need to be professional helicopter pilot or a mountaineer for permission to carry a pocketknife? We say, ‘heck no'! The James Brand is challenging traditional ideas of who is part of the modern knife community and why you might want to be a part of it too. We discuss how The James Brand is making carrying a pocketknife cool for the everyday person outside of the hunting and fishing audience. We dig into audience targeting, product innovation, and how to be a challenger brand in “Knife Town”, Oregon. Some highlights of what we cover: How to find your brand's white space The importance of simplicity in product innovation Why The James Brand chose to set up shop in a highly competitive community How challenger brand's have unique permissions legacy brands do not Ryan Coulter is the Founder and Chief Creative Officer of The James Brand. He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/ Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/ If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or firstname.lastname@example.org. See omnystudio.com/listener for privacy information.
In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan's vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world. Some highlights of what we cover: How to navigate a marketing strategy for “dangerous goods” Inviting your audience to be “part of the club” Why product longevity is important to customer loyalty The future of The James Brand and what you carry in your pockets Ryan Coulter is the Founder and Chief Creative Officer of The James Brand. He's spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. Connect with Ryan: https://www.facebook.com/coultaire https://www.linkedin.com/in/ryan-coulter-ab95531/ Learn more about The James Brand: www.thejamesbrand.com https://www.instagram.com/thejamesbrand/ If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or email@example.com. See omnystudio.com/listener for privacy information.
Hey hey! Former Casting Director turned Brand Strategist and Video Coach walks you through her STAR method... essentially making you the STAR of your industry. If you are struggling to stand out online and want to figure out how to make a true impact on people.... this episode (and Dana's upcoming course) is for you! Make sure to join Dana's FREE TRAINING, How to Build your Brand With Video on November 1! Learn more about making Recurring Profit from Haley Burkhead!
“You are perfectly equipped, hardwired, and created to serve your people,” says Natalie Blenkush, Brand Strategist, Marketing Coach and Host of the Wildly Aligned Marketing Podcast. Natalie helps women consistently find and attract the right clients online without compromising their values. The key is to show up as your authentic self. After dealing with her own imposter syndrome, Natalie realized she had everything she needed to serve the needs of her community. So, she insists, so does everyone else. In today's conversation, Natalie discusses: Taking inventory of your rich life experiences to discover all the ways in which you are qualified to do what you do. How podcasting will completely change your business. Overcoming perfectionism Avoiding trends when starting on social media and deciding what you really want to share. How to address (or not!) sensitive trending topics on your podcast. Leading with an abundance mindset. The power of word of mouth. People appreciate the authenticity in the messiness, so don't be afraid to get started right where you are. Come on in and meet Natalie! Quotes • “I think that you can't give too much away for free in your content.” (30:30-30:34 | Natalie) • “Word of mouth is one of my favorite ways to get clients.” (34:26-34:30 | Natalie) • “Keep it simple. There are so many options out there, especially when it comes to marketing in terms of ‘Where are you going to show up? How are you going to do it? Are you going to add an email or opt in or whatever? What is the simplest way that you can do it right now? Find the shortcuts, just do the thing. And then the next time you do it, you can make it a little bit more polished or a little bit more automated.” (38:22- 38:47 | Natalie) Connect with Natalie Blenkush: Instagram | instagram.com/natalie.blenkush Facebook Group | https://www.facebook.com/groups/wildlyalignedmarketing Listen & subscribe to the Wildly Aligned Marketing Podcast on Apple, Spotify, or anywhere podcasts are found! Apple | https://podcasts.apple.com/us/podcast/wildly-aligned-marketing-branding-messaging-audience/id1496634317 Spotify | https://open.spotify.com/show/6meGPjfl0FpDETykYUGm1F Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation. Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Use code FoundHer for 50% off your first month with both HiveCast and Fireside Podcast production and show notes provided by HiveCast.fm
Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build authority businesses while impacting their audience with her techniques.Link for promo: https://fabipaolini.com/leadsAbout Sarah K. RamseyJoin Sarah's FREE Facebook Group “Finding Love & Success After A Toxic Relationship”Before trying Sarah K Ramsey's programs her clients were super embarrassed because on the outside these women appeared to have it all. However, these women had a secret...they still felt mentally chained down by their toxic partner or parent.Most women think talk therapy is the only way to heal! Unfortunately, these women waste years trying to figure out how codependency works or rehashing their past in an office week after week trying to pick apart their childhoods. But, Sarah's clients aren't “most people.” They know overachievers aren't just looking to talk about their problems, they are looking for an action plan to SOLVE their problems!Check out this FREE Presentation where Sarah reveals how she does it! Check out what others have said about SarahContact Sarah
Have you ever brought home a new purchase, only to realize the product designers really missed the mark? We might even say aloud, “what were they THINKING?” My latest guest has created tools and practices every business can employ to avoid these disastrous experiences. The tool is empathy. On this week's episode Michael Ventura an author, speaker, and empathy facilitator, joins me to discuss how he's fine-tuned a methodology to turn human understanding into an invaluable business tool. Some highlights of what we cover: How empathy can be a revenue driver for businesses developing products or services How to ensure empathy practices become part of company culture How to create a welcoming environment for consumers to share their deepest concerns About Michael Ventura: For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy. You can connect with Michael in the following ways: Website: www.MichaelVentura.co Archive: www.ConsolidatedEggs.com Instagram: www.instagram.com/themichaelventura LinkedIn: linkedin.com/in/mvmvmv/ If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or firstname.lastname@example.org.See omnystudio.com/listener for privacy information.
What if you built a business just for the sake of building a business? Only to realize you didn't actually love most of what you were doing even though it looked really successful from the outside? In episode 2 of our Little Ones miniseries, Copywriter and Brand Strategist, Jess Jordana, and I have a conversation about what happened when she came back from maternity leave and realized it was time to reimagine her entire business. We discuss balance, transitioning to a 3 day work week and what it means to actually have that elusive ‘balance'. If you are struggling with work-life balance, feeling like you maybe haven't built a business that lights you up, or want some inspiration to know that you can work less AND still get what you want out of your business, this episode is for you. In this episode, you'll hear: The biggest difference-maker in preparing for maternity leave (or any extended leave) Why tearing down and rebuilding Jess's business was the best move for her (and a new lens through which she bases her decisions) A huge mindset shift around how you spend your time (and how to know that something is actually WORTH your time) The single, most important question that changed everything in Jess's business One guiding thought that can support you in making decisions as a mother in business Connect with us: Join my Facebook group Learn more about copywriting and brand messaging on Jess's website More vulnerable conversations and stories on IG: @jessjordana
One of the big shifts in the way we market on social media is the trend away from brand pillars toward creating binge-worthy content. On today's episode Katy Ursta, Brand Strategist and Co-Owner of Chic Influencer talks about how to create an intentional brand that people are drawn to. Katy gives you practical tips to start making the shift in your media to grow your business. Follow Katy Ursta on Instagram: @Katywritescontent The Chic Branding Experience is a new experience offered through Chic Way Media to clarify your unique brand story using the thumbprint marketing method. This customized experience consists of 4 phases designed to create a completely unique marketing strategy for your personal brand. https://chicinfluencer.com/chic-branding-experience/ Use coupon code for $50 off: WIW50BRANDING