Podcast appearances and mentions of lena skvagerson

Create a design collection to take it to the next level! Creating a design collection is one way you can strive for bigger and better things both for your business and customers! There aren’t a lot of designers out there doing it so this is one way you can be different! With a little time investment and planning, a design collection could be just the thing for your business this year. Today’s Guest Here to share her wisdom once again is Lena Skvagerson, creative genius behind many of the designs at Annie’s Catalog and the Knit and Crochet Now TV The post Creating a Design Collection and Other Design Tips from Lena Skvagerson appeared first on B.Hooked Crochet | Knitting.

Lena Skvagerson is the lead designer and visionary behind Annie’s Signature Designs. Lena joined Annie’s in 2014, bringing with her over 25 years in the European design markets. We behind the scenes and what it was like creating the second seasonal Annie’s Signature Designs collection, Autumn Bliss.  Lena is a passionate designer and co-collaborator. Her energy for patterns, design and the whole creation process is contagious. She’s crazy enough to love each and every part of the process and this comes across in the finished product. Today we chat about all the fun we had working through the collection design process. We wanted to share our thoughts in this exclusive “behind the scenes” interview. You’re going to love this episode!   Episode Highlights: Behind the scenes of designing a collection What it’s like to continually multitask and change gears to pull it all together The favorite part of the collection building process……it’s not as easy to choose as you think Find out exactly what is in the Autumn Bliss collection is Walk through the collection design planning and process - it’s really when the magic happens Merchandising plays a big role in the collection design  So many people are involved in the design, production and the actual making of the collection. It’s a fun collaboration! Designing “on the needles” is a great way to start, so eventually you can design on paper Patterns are designed to fit a size medium model, but the collection covers up to 5 different sizes. The more sizes, the better the collection. Pattern writing skills are worthy of spending time to develop - that really is the product! Technical editors play an important role in pattern layout. The Layout department is what makes everything pretty! Technical editing and proof reading the patterns is so critical to the process. The photo shoot is an amazing experience and it really is a blast! We aren’t above stealing items from our daughter’s and friend’s wardrobes…..hopefully they aren’t listening! A variety of models makes for a better presentation of the collection. Find out what part of the process made Lena feel like “that crazy lady”!   Contest Info:    Search Annie’s Autumn Bliss on Pinterest https://www.pinterest.com/anniescatalog/annies-autumn-bliss-collection/?etslf=7622&eq=annies%20autumn%20bliss  Pin 5 favorites and hashtag #anniesautumnblisscollection and #powerpurlspodcast  Send email kara@powerpurlspodcast.com include 5 links to shares to be eligible (shares can be Pinterest, FB, Instagram, Twitter, etc.)   Name gets entered for a chance to win the Moonstone Poncho knitting pattern and yarn The winner is contacted via a message through Pinterest  Contest ends midnight November 4  

This week Vickie talked with Lena Skvagerson, the Lead Designer for Annie’s Signature Designs and one of the experts on public television’s Knit and Crochet Now, hosted by Deborah Norville. During their conversation they talked about what she’s learned about the knitting & crochet industry over her triple decade career, whether or not perception of needle arts is different in her Native Sweden than in the United States, and what still excites her about producing collections to be made by the masses. Show Note Page: http://vickiehowell.com/podcast/lena-skvagerson/

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Today I'm chatting with Lena Skvagerson, the lead designer and visionary behind Annie's Signature Designs. Lena draws from 25 years in the European design markets before joining Annie's in 2014. We talk about her vision for the new Annie's Signature Designs Summer Love Collection and her experience as Associate Producer and Expert on the Annie's PBS television show, Knit and Crochet Now! Enter to win the Chamisal Knit Tee Kit here: www.powerpurlspodcast.com/LenaGiveaway (Contest ends midnight, April 30, 2016) To read the show notes: www.PowerPurlsPodcast.com/025-lena-skvagerson To subscribe on iTunes: itunes.apple.com/us/podcast/power-purls-podcast/id1043956186