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In this episode, Louqman Parampath, VP of Product Management, Advertisement at Roku, talks about data's role in a consumer-first company, clean rooms, AI's impact on advertising, and so much more.---------How you approach data will define what's possible for your organization. Data engineers, data scientists, application developers, and a host of other data professionals who depend on the Snowflake Data Cloud continue to thrive thanks to a decade of technology breakthroughs. But that journey is only the beginning.Attend Snowflake Summit 2023 in Las Vegas June 26-29 to learn how to access, build, and monetize data, tools, models, and applications in ways that were previously unimaginable. Enable seamless alignment and collaboration across these crucial functions in the Data Cloud to transform nearly every aspect of your organization.
Roku this month began offering marketers a new kind of guarantee that they're reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen's Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming. “It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts. Parampath also discusses Roku's plans for continuing to build out its advertising platform through partnerships with other measurement companies and technology providers.
Louqman Parampath, VP, Product Management, Advertising at Roku, joins Cross Screen Media CEO Michael Beach to share his insights on what the future of Connected TV looks like after experiencing tremendous growth in 2020. Louqman also shares details on Roku's deal to acquire Nielsen's Advanced Video Advertising as well as its acquisition of Quibi's content library in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
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