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Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. TackleboxPopup Bagels 00:00 Tacklebox00:33 Differentiator intro04:00 What do you hire a differentiator to do?05:44 The Attention Pie09:03 Smooth Jazz09:28 Popup Bagels16:30 Five Prompts for Your Differentiator
Follow The ThunderCast on social media so you never miss an episode or a ticket giveaway!! ThunderCast.Online Instagram Tik Tok Threads Twitter Facebook YouTube The ThunderCast is brought to you each week by Leasure Oliver PLLC. Please remember, if you are ever the victim of a car wreck, contact Leasure Oliver PLLC at 304carwreck.com Jason and Matt are local attorneys proudly serving West Virginia, Kentucky, & Ohio. Like them on Facebook as well. 5 Things Every Herd Fan Needs To Know This Week is sponsored by Ignite Link, The Tri-State's Premier IT Management Team. Contact Ignite Link for all of your business' IT and media consulting needs at (304)908-9424 or online at: Website Facebook Twitter Learn how you or your business can be a part of The Thunder Trust Follow The Thunder Trust on all Social Media Outlets Instagram Twitter Facebook Join the Big Green for as little as $5/Month, so you can take advantage of all of the money saving Herd Perks that come along with membership, in addition to from providing critical scholarship funding for our Herd Athletes. ALWAYS buy your tickets to ALL Marshall Home Games, Away Games, Tournaments, & Bowl Games at HerdZone.com or by calling 800-The-Herd Sign your kids up for The Thundering Herd Kids Club and let's build a new era of passionate Herd Fans!! We'll see you around The Joan...
In this episode, we introduce a leadership skill that will be your #1 differentiator in 2026.
Your podcast already has a differentiator. The question is whether listeners feel it. Today, we're evaluating the podcast “Better Call Daddy,” and we explore how small production choices either support or bury what makes a show stand out in the crowd. We talk about intros, pacing, framing, and clarity, and how these details shape the experience for someone pressing play for the first time. We reflect on what helps a differentiator land clearly, where it gets lost, and how subtle edits can make a show feel more focused and inviting. If you enjoy refining your craft, this episode offers a thoughtful way to listen back to your own work and ensure that what sets your podcast apart is clearly coming through.Episode Highlights: [03:05] Breaking news in podcasting[07:39] First impressions of Better Call Daddy[13:34] Discussion of the Better Call Daddy intro[24:23] Branding and cover art analysis[27:27] Podcast titles and overall branding discussion[30:35] Audience engagement and show structure[32:33] SEO considerations and naming challenges[38:51] Managing long-form interviews with celebrities [54:27] Final takeaways: clarity, editing choices, and protecting emotional impactLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference Course with Recordings: https://ironickmedia.com/courses/epc2025/Call Her Daddy: https://pod.link/1525296416/episode/YmV0dGVyY2FsbGRhZGR5LnBvZGJlYW4uY29tL2IxZDgzMDdlLTViZTktMzcyNS04ZjJhLWQyNmEwYjE5N2NhZgApplication To Submit Your Show For Evaluation: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=headerRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
A modern sales enablement strategy isn't about more activity - it's about better preparation. In this episode of B2B Sales Trends, we explore why preparation has become the true differentiator in B2B selling and enterprise sales strategy. In this conversation, host Harry Kendlbacher sits down with Gena Dakos, a seasoned sales enablement leader, to unpack how high-quality outreach, customer empathy, and thoughtful preparation help sellers stand out in a noisy, AI-driven market. From executive discovery to enterprise-scale deals, this episode reframes enablement as confidence, clarity, and credibility - not just training.
#310 Category Creation | In this episode, Dave Gerhardt digs in with Josh Lowman, Founder & CEO of Gold Front, to unpack what “category creation” actually takes, why most companies get it wrong, and how the best brands win by owning a spot in the customer's mind. They get into the four real paths to category leadership, the trap of “fake” category design, why vibe and soul still beat spreadsheets, and how personal development quietly powers great marketing. If you're building a B2B brand and trying to stand out in a market that feels painfully same-same, this one hits exactly where you're stuck.Timestamps(00:00) - – Dave's Intro (03:22) - – Why Category Creation Got So Noisy (07:40) - – The Real Goal: Becoming Irreplaceable (12:26) - – How Customers Actually Form Categories (16:55) - – The Four Paths to Category Leadership (23:13) - – The Trap of “Fake” Category Design (28:56) - – Product Reality vs. Marketing Narrative (35:32) - – Why Vibe, Soul, and Taste Still Win (41:46) - – Community as a Differentiator (46:23) - – Josh on Therapy, Mindset, and Creative Clarity (52:15) - – Final Takeaways for B2B Marketers Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Send us a textIn a world overflowing with hype, half-truths, and “million-dollar-in-90-days” promises, Mastering Risk cuts through the noise with something radical: honesty.In this powerful episode, Dr. D takes you inside the real engine of sustainable business success—trust. Whether you're a solo entrepreneur, a side-hustler, or the owner of a small but mighty business, this conversation delivers a refreshing, evidence-based look at why integrity isn't just admirable… it's profitable.You'll learn why most consumers need 11 touchpoints before they buy—and how honesty dramatically reduces that hesitation. Dr. D breaks down the traps of an oversaturated market, from deceptive tactics to manipulative ads, and shows you how authenticity becomes your strongest differentiator. He also exposes the long-term costs of exaggeration, inflated promises, and “get rich” schemes—and why they quietly destroy customer lifetime value.He shares candid stories from his own entrepreneurial path: scaling a realistic five-figure business, navigating reputational risk, and building a loyal client base through transparency, value, and no-BS guidance. You'll hear exactly how honesty shapes stronger customer relationships, protects your legal flank, amplifies word-of-mouth growth, and positions you as a trusted authority—not a digital carnival barker.If you're ready for raw truth, practical insights, and a blueprint for building trust in a marketplace full of noise, this episode is your competitive advantage.If you want steady growth, loyal customers, and a business built to last—this is the episode you cannot skip.https://preparednesslabs.ca/DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.Copyright © 2025.Support the showhttps://preparednesslabs.ca/
If your first meeting doesn't stand out… neither will you, as told by Lee Salz.
This week, Jace Goodrow, vice president of growth at Deep Roots Harvest, joins the Cannabis Equipment News podcast to discuss his tactics to drive revenue and customer engagement in dispensaries, best practices on SKU rationalization and vendor pricing, training up budtenders and making sure you have the right product mix on the shelves.Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at David@cannabisequipmentnews.com.
Step inside a conversation on the art and architecture of AI transformation. Vedran Karamani, Group Data Analytics & Agentic AI – CDAIO at Alghanim Industries, shares how he's embedding intelligence across one of the Middle East's largest conglomerates. He breaks down what it takes to make AI approachable in the boardroom, why data literacy is now a business imperative, and how to balance innovation with operational reality. Discover how Vedran is redefining the role of data, technology, and human insight in shaping the next generation of enterprise transformation.Key Moments:From Deterministic to Probabilistic Thinking (10:19): Vedran explains how today's AI shifts decision-making from predictable, rules-based systems to adaptive, probabilistic ones. He shares how leaders must learn to balance control with flexibility to build trust in AI's potential while managing its unpredictability.AI Literacy in the Boardroom (12:55): Vedran emphasizes that real transformation begins with leadership understanding. He shares how he uses storytelling and analogies to educate executives on AI fundamentals, turning abstract concepts like “deterministic vs. probabilistic” into relatable, actionable insights.The Readiness Factor (17:29): Not every business is equally prepared for AI. Vedran breaks down the difference between change management and change readiness, urging leaders to assess cultural alignment, technical infrastructure, and data maturity before diving into transformation.Data as the Differentiator (25:15): Vedran argues that as algorithms become commoditized, competitive advantage will come from the quality and context of a company's data. He outlines how clean, well-modeled, and contextualized data will form the backbone of any successful AI strategy.The Middle East's AI Momentum (32:05): Vedran highlights how ambition, experimentation, and government investment are fueling rapid AI growth across the Middle East. He contrasts this energy with slower-moving Western markets, suggesting the region's “learn fast” mindset could shape the future of global innovation.Key Quotes:"Today, no business has an excuse not to be data-driven.” - Vedran Karamani“ With today's AI, we are almost unleashing this immense power that's very probabilistic… We need to learn how to coexist with that and how to leverage it for the greatest benefit of our businesses.” - Vedran Karamani“ If you want to stand the chance to have AI help you transform your business, you better get your data to a certain standard for that to be even possible.” - Vedran KaramaniMentionsDemis Hassabis, CEO of DeepMind TechnologiesGuest Bio With over two decades at the forefront of Data Analytics and AI leadership, Vedran Karamani charted a path of innovation across global landscapes, from the dynamic markets of the Middle East to the dynamic tech hubs of North America. Guiding multi-million-dollar portfolios, Vedran pioneered disruptive solutions, propelling sectors like Aviation, Retail, Telecom, Defense, Oil & Gas, Digital, Logistics, and Education into the future.Renowned for his collaborative leadership approach, Vedran empowered diverse teams to navigate challenges with agility, fostering an environment of continuous growth and individual excellence. From concept to execution, he's led the charge in delivering game-changing strategies, business cases, and prototypes, ensuring organizations stay ahead in today's rapidly evolving landscape. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.
Our series reviewing the latest UBS European Conference begins with Raj Hindocha, UBS global research COO; Michel Lerner of UBS Holt; and Robert Donnenfeld of UBS Evidence Lab, discussing data as a differentiator.See omnystudio.com/listener for privacy information.
From indie rock band to HVAC software startup—how's that for a pivot?In today's episode of Bricks and Bytes, we had Davis Muxlow and Andrew Krippner from HVAKR and we got to learn about building construction tech from the ground up, the innovator's dilemma killing legacy software companies, and why making products faster might actually hurt your revenue... and many more!Tune in to find out about:✅ How a church worship team "audition" turned into a college band and eventually a software company✅ Why legacy HVAC programs are making engineers slower despite new updates✅ The double-edged sword of efficiency: one engineer now doing the work of three✅ How AI is forcing SaaS companies to rethink their entire pricing modelThese guys went from mechanical engineering students with a Slack channel full of startup ideas to building a product that's actually making their customers more productive.The kicker? Their product works so well that customers need fewer seats. That's the kind of problem you want to have.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro03:19 The Musical Beginnings 05:20 From Bandmates to Entrepreneurs 09:13 The Path to HVACR 15:07 Building the Foundation of HVACR 19:02 The Accelerator Journey 25:10 The Product Unveiled 31:15 The Importance of Design in HVACR 35:18 Streamlining HVAC Design Processes 40:43 Design as a Differentiator 41:38 Innovative Pricing Models 44:35 Streamlining Sales Processes 48:12 Effective Trial Management 54:40 Customer-Centric Product Development 57:10 Building a Personal Brand 1:03:02 The Value of Transparency 1:04:13 Avoiding Common Mistakes in Product Design 1:09:25 Metrics of Success in Software Usage
Band teacher to NFL coach: Coach Jill Gagliardi breaks down her incredible journey from the classroom to coaching DBs with the Las Vegas Raiders. We talk mindset, game film, earning respect in a male-dominated space, and why every great coach is also a mentor, strategist, and culture builder.This one's about leadership, legacy, and showing up with confidence - even when you're the only one in the room who looks like you. Coach Jill Gagliardi is currently with the NJ HS Lawrenceville Prep, and has also coached with the NFL Las Vegas Raiders 00:00 Intro with Avaan!!06:18 How Music and the NFL entered her life. 12:30 Pop Warner Advocate for yourself17:40 Evaluating and honing in Talent as a Coach19:00 Coaching with an Elite HS + NFL Team28:20 Brian Urlacher gets love as the QB of Da Bears Defense29:00 Film Tape and Strategies That Work35:00 Let's break down a Play37:28 Unique Voice in a Common Room45:00 Short History of the NFL46:00 National Coalition of Minority Football Coaches48:00 Executive Decision-Making: Sports + IRL56:00 Mindset is the Differentiator 1:05:49 Green Bay Packers-loving Security Guard (Booo!!)1:07:21 Legacy1:11:00 Make people ‘Feel' RelevantThis episode is part of the ‘Prof P' series on the WhiskeyHue Stream. Recorded in part for my Fordham Gabelli students.Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: Atul Prashar's - Venture Capitalist2. LinkedIN: AtulPrashar 3. Learn Venture Capital Investing for less than a dinner inNYC: “VC: IdeationThrough Execution”: https://tinyurl.com/APsVCCourse
The How of Business - How to start, run & grow a small business.
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, host Henry Lopez breaks down how small business owners can build a compelling sales pitch using a customer-centered approach inspired in part by Donald Miller's book Building a StoryBrand. Henry explains that every great sales pitch starts with understanding your audience (your ideal client or avatar), defining their problem, and showing how your solution helps them win. You will learn six core elements of every great pitch: Audience, Problem, Solution, Differentiator, Proof, and Call to Action. Then, Henry walks through a five-step process that will help you craft and use an effective sales pitch for your small business. Drawing insights from past guests like Andy Paul, Carole Mahoney, and Ryan Dohrn, Henry shows that clarity and empathy consistently outperform clever slogans and aggressive selling. Whether you're refining your elevator pitch, rewriting your website copy, or preparing for a formal sales presentation, this episode gives you the structure to tell your business story with confidence and authenticity.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
In this UC Today interview, host Kieran Devlin sits down with Michal Podoski, SVP of Product Management at Akixi, to unpack one of the biggest opportunities in the UC and managed services space: customer experience. As pricing pressure mounts and hyperscalers level the playing field, MSPs and system integrators need new ways to stand out. Podoski explains why CX-driven strategies and value-added services can be game-changers in avoiding the dreaded "race to the bottom."How can MSPs and system integrators redefine their role in a market dominated by Teams, Webex, and Zoom? According to Akixi's Michal Podoski, the answer lies in moving beyond dial tone and connectivity into becoming trusted advisors who deliver measurable customer experience improvements.In this conversation, Michal and Kieran explore:Why CX is still an untapped differentiator for MSPs and how it can create long-term competitive advantage.The rise of informal contact centres within Teams and Webex, and why analytics are key to managing them effectively.How value-added services and CRM integration help MSPs build new revenue streams and cement trusted advisor status.Why ongoing insight and data-led coaching are essential to prove CX impact and avoid commoditisation.For MSPs, the takeaway is clear: success in the next wave of UC isn't about selling telephony—it's about delivering outcomes.
Jon welcomes David Drazil, an architect, author, and creator of 'Sketch like an Architect.' They discuss how technology has overshadowed and nearly replaced the craft of architectural sketching in schools, leading to a decline in this essential skill among young professionals. David shares insights from his journey and mission to revive this art form, drawing on his experiences in Denmark and his global platform, which has helped thousands master architectural sketching. He highlights the cognitive benefits of sketching, from aiding in problem-solving and brainstorming to enhancing client interactions. They also discuss the advantages of using both traditional and digital sketching methods, and share success stories from students and professionals who have benefited from David's teachings. The episode underscores sketching as a universal, learnable language that enriches both the creative process and business communication in architecture.—Today's GuestDavid Drazil is an architect, author, and creator of Sketch Like An Architect, a global platform helping architects and designers build confident drawing skills through a clear step-by-step method. Originally from the Czech Republic, David studied architecture in Denmark, where he noticed a big gap: sketching was expected, but rarely taught. That insight sparked a mission that's grown into a worldwide movement — with over 300,000 followers, 15,000 students in his online courses, and three popular books. Today, David empowers creatives to communicate their ideas visually with clarity and confidence.—Episode Highlights00:00 Introduction00:45 Meet David Drazil: Architect and Sketching Advocate01:45 David's Personal Interests and Background03:56 The Importance of Sketching in Modern Architecture06:59 Personal Benefits and Practical Applications of Sketching13:26 Sketching as a Differentiator in Client Interactions23:11 Success Stories and Testimonials27:37 Final Thoughts on Sketching and Technology30:54 David's Favourite Places and Conclusion—Key TakeawaysSketching is a Timeless Skill That Sets You ApartYou learn that, even in an age dominated by digital tools and AI, the ability to sketch by hand remains a powerful differentiator. Sketching helps you communicate ideas quickly, build trust with clients, and stand out in interviews or meetings. It's not about being perfect—it's about being able to think and express visually in the moment.Anyone Can Learn to Sketch - It's Not About TalentYou discover that sketching isn't a gift reserved for the naturally talented. It's a learnable skill that you can develop with practice. By embracing sketching, you open up new ways to brainstorm, solve problems, and engage with others, regardless of your starting point.Sketching Fosters Human Connection and CollaborationYou realise that sketching is more than just a technical skill; it's a tool for collaboration and dialogue. When you sketch in front of others, you invite them into the creative process, encourage feedback, and create a shared understanding. This approach not only speeds up decision-making but also makes your work more engaging and client-focused.—Click here to connect with David Drazil
Every producer in this industry, from the rookie to the top all-star, gets the exact same 24 hours in a day. It's the ultimate equalizer. Yet, most waste this invaluable resource on outdated training, get bogged down in service work, and lack the discipline to focus on what actually drives growth. They treat time as something that just happens, not as their most critical asset.The top 1% understand that how you manage your time is the #1 differentiator between mediocrity and massive success. In this episode, I'll give you the game plan for how elite producers leverage time at every stage of their career. This isn't about working more hours; it's a new framework for using your time to build an unbeatable competitive advantage.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) Time Management: The #1 Differentiator in Sales (00:05:46) The New Producer's Time Advantage (00:09:04) The Validated Producer's Productivity Game Plan (00:13:49) The All-Star's Framework for Buying Back TimeCONNECT WITH ANDY NEARY
Lee shares insights on transforming traditional sales methods into client-centric consultations, talks about his new book, 'The First Meeting Differentiator', the importance of personalization in sales interactions, provides actionable strategies, and much more!
The Sales Management. Simplified. Podcast with Mike Weinberg
Episode 97 addresses one of Mike's hot-button topics: structuring and conducting effective early-stage sales calls. As he often bemoans when leading workshops, salespeople have to work so stinking hard today to secure an initial meeting with a target prospect, and then they show up and miss the mark by conducting completely ineffective meetings. If your (or your team's) sales calls could use a boost, dive into this compelling interview with sales differentiation expert, Lee Salz, who crafted a fantastic resource titled “The First Meeting Differentiator.” Lee doesn't hold back, declaring that traditional discovery meetings must die because buyers no longer tolerate one-sided sales interrogations that serve the seller and provide no value to them! After listening you'll understand why Mike boldly declared in his front cover endorsement, “I cannot think of a salesperson, regardless of tenure or industry, who wouldn't experience a transformative breakthrough from implementing the powerful approach outlined in The First Meeting Differentiator!” Here's to more effective first meetings and to MORE NEW SALES! RESOURCES MENTIONED IN THIS EPISODE: The First Meeting Differentiator ___________________________________________ This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike's friends at pursuitsalessolutions.com/weinberg
In this episode of the Move the Ball podcast, host Jen Garrett kicks off a brand-new two-part solo series, The Power Performance Series: Energy, Focus & Execution at the Executive Level. Part 1, titled Energy Intelligence, explores how high-performing executives manage their energy—not just their time—to lead with clarity, endurance, and impact. Jen breaks down the four dimensions of energy—mental, emotional, physical, and environmental—and shares practical strategies, client stories, and executive insights to help you avoid burnout, sharpen your decision-making, and create sustainable momentum. Whether you’re leading teams, navigating high-pressure environments, or striving to elevate your performance, this episode shows you how to harness your energy as the true driver of executive success. Episode Highlights: Energy Intelligence as a Differentiator [4:18]Jen explains that energy intelligence—recognizing, protecting, and directing your personal energy—is what separates top leaders from the rest. The Five Energy Zones [8:02]The episode breaks down mental, emotional, physical, and environmental energy, with actionable advice for optimizing each zone. Burnout Prevention is Strategy, Not Self-Care [18:25]Jen reframes burnout prevention as a strategic system, not just self-care, emphasizing the importance of early warning signs and energy audits. Leadership Energy is Contagious [19:53]The energy you bring as a leader sets the tone for your team and environment—be intentional about the energy you transfer. IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:
In today's episode, Lisa Fine speaks with Susan Cooper, Vice President of Regulatory Compliance Programs and Global Data Protection Officer at Meta, discussing her approach to compliance in the technology sector. Susan discusses the path that led her to her current role, which is unique as her team is embedded within Meta's product organization. Being part of the product development team allows compliance to work hand-in-hand with product development through their risk review process, which assesses privacy, security, content safety, and financial risks in a centralized process for over 1,400 products per month. It is part of their processes. Susan also discusses how Meta utilizes “privacy-aware infrastructure,” embedding compliance requirements into standardized, reusable code components that can be used throughout the organization. She also provides some advice for compliance professionals, particularly those who are interested in technology companies, including: Learn to speak “tech” if you want to work in tech compliance. Get to know your stakeholders and their concerns; Keep a growth mindset – be willing to ask questions and learn constantly; and Embrace AI and automation tools to scale your work and keep learning about these tools.
“Ownable originality is about creating something uniquely you—something no one else can do, even if they tried.” — Rob MeyersWhat does it mean to create something that no one else can replicate?In this episode of The Storytelling Lab, Rain sits down with Rob Meyers, Managing Director of the creative studio Versus, to explore the concept of “ownable originality.” Rob shares the philosophy behind Versus—one that prioritizes culture over style, curiosity over templates, and meaning over metrics.The result? A studio that helps brands and creators make work that is not only beautiful, but deeply aligned with who they are.They discuss the evolving landscape of branded content, how more companies are creating their own original documentaries and films, and why traditional marketing models are no longer enough. Rob also explains how a founder-led, culture-first organization can scale without losing its soul—and how his team's creative autonomy fuels both client work and original IP like films, books, and games.If you're looking for a model that balances creativity, commerce, and community, this conversation will inspire you to reimagine your own storytelling strategy.In this episode, you will learn to:Define your brand through culture, not content volume or visual styleBuild a studio or agency that empowers creativity across departmentsMake the case for long-form storytelling and brand-backed originalsBalance client work with internal creative projects to retain passionLead with values and build trust as your most irreplaceable assetFor more storytelling tips and tricks,Visit my website rainbennett.com, orFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.
In this episode, we're joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales teams with the tools to win more deals at the right price. Whether you're a sales leader, entrepreneur, or rep on the front lines, this conversation offers powerful strategies to help you differentiate and dominate.
What does the perfect e-commerce platform look like in an AI era?That's the question Shopify's Chief Design Officer Carl Rivera has set out to answer so this week's episode is all about Shopify's big bet on design and craft as the ultimate differentiator.We go deep into:- What happens when AI makes everyone a 7/10 designer- What most design teams get wrong when casting vision- How design can lead the creation of truly native AI experiences- Why every designer at Shopify is learning to ship to production- Carl's thesis for why designers are severely undervalued in the market- Why Shopify acquired Molly Studio and what it means for how the org works- + a lot morehttps://www.molly.studio/ - design studio acquired by Shopify
Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics.Now that cosmetic treatments are a part of her practice, she's not just about fillers and lasers. She still treats acne, moles, and rashes—and takes insurance—while delivering a holistic patient experience that cuts through the noise of aesthetic marketing. Her practice is a calm, trusted space where patients of all generations feel guided, not sold to.Dr. Pritzker shares why culture matters, how growth should be intentional, and why authenticity is the true differentiator in a crowded market. In an industry moving fast, her approach is about being the steady, trustworthy voice patients are looking for.About Dr. Rachel PritzkerDr. Pritzker is a board-certified dermatologist, fellowship trained in cosmetic injectable dermatology and procedural dermatology, and is renowned for her expertise in laser, cosmetic, and dermatologic surgery. She thrives on creating tailored solutions for her patients' unique dermatological concerns, whether addressing rashes and acne, engaging in skin cancer awareness discussions, or delivering cosmetic injectables and laser treatments. Learn more about The Derm Collective North ShoreFollow Dr. Pritzker on Instagram @drrachelpritzkerFollow The Derm Collective on Instagram @thedermcollectivenorthshoreGuestRachel Pritzker, MD, Co-Founder, Board-Certified DermatologistThe Derm Collective North ShoreHostRobin Ntoh, VP of AestheticsNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
Figma's Head of Insights Andrew Hogan joins Peter and Jesse to explore emerging trends in design practice as AI transforms creative workflows. The conversation examines how role boundaries are blurring across product teams, where AI delivers real value versus hype, and design's growing opportunity to lead strategic orchestration in increasingly complex digital experiences.
In this episode, Anthony is joined by M&A expert Silvia Magni to break down how to confidently talk about M&A and corporate finance deals in investment banking interviews — even if you haven't worked on a deal yourself.We cover what interviewers are really looking for, how to structure your answer like a pro, how to use recent or live deals the right way, and the most common mistakes candidates make (and how to avoid them). Plus, why strategic rationale often matters more than just getting the technicals right.Whether you're preparing for analyst or associate-level roles, this is packed with practical advice to help you stand out.
In episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables to a system where everything from strategy to media to brand experience works together.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creativity-in-business/https://www.linkedin.com/in/johnmcneil/https://www.johnmcneilstudio.com/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) John's Early Agency Years(04:43) Breaking into Creativity(09:04) Founding John McNeil Studio(11:50) Everything is Media(16:00) Rethinking the Brand Process(18:25) The Promise and Pitfalls of AI(24:25) Authenticity as a Differentiator(29:23) Strategy + Creativity as One(48:45) The Power of Brand Labs(51:55) Looking Ahead: The Studio Model
Eliza Jackson, Chief People and Administrative Officer at ButcherBox, joined us on The Modern People Leader. We talked about how operational excellence can protect and scale company culture, how her team built a "work in service of" mindset, and how ButcherBox is using AI agents to unlock capacity—not replace people.---- Sponsor Links:
In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your “spring” later or surrounding yourself with the right cohort, Ray's message is clear: the people who win are the ones who keep showing up and choosing progress. Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he's helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He's a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection. 01:30 Ray Raised His Hand 05:45 The Hard Times are Good Times 09:30 It's Not the Same Race 11:15 All in the Details 16:50 Let Go to Grow 20:00 Showing Up is a Differentiator 23:30 Capability and Willingness 25:50 Create Your Spring 28:15 Sacrifice the Time 32:00 Find Your Cohort 37:10 There's Value in Creativity 39:00 Keep Going or Get Out Connect with Ray: Instagram | LinkedIn | YouTube Join Ray's Book Club! BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696
Send us a textThis fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and build a supporter-centric organization. Designed for forward-thinking leaders in social impact, the session offers hands-on insights into using journey mapping to create a seamless, tech-enabled approach to engaging donors, advocates, and supporters. Participants will explore the essentials of 21st-century journey mapping, incorporating behavioral science, DEI, and AI. Through collaborative activities, you'll learn practical mapping techniques for engaging multi-generational donors (Gen Y, Gen X, Boomers, Matures) and leave with actionable steps for fostering a supporter-centric culture.Participants will get to the walls and work in groups to learn how to use the Stanford Design school approach to mapping. It's a fun session with post it notes, stickies, and more! —⛰️ Don't miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com
Too many SaaS companies are leaning on “modern” as their go-to positioning—modern data stack, modern payroll, modern analytics. In this episode, we break down why “modern” isn't a meaningful differentiator, how it fails to connect with what customers actually care about, and what to use instead to build a defensible, outcome-driven brand narrative.
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests 00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Louisiana native Jared LaJaunie went from quitting school at 17 to leading 65-plus employees, 72 trucks, and four branches of LaJaunie's Pest Control—now tracking $12 million in annual revenue. In this candid sit-down with the Blue-Collar Twins, Jared breaks down the sales grit he learned at Orkin, the mindset shift that doubled his vision, and the family-run EOS machine that keeps it all humming.Buzz EP 207 Jared L MAS… You'll hear: Door-Knock Roots – joining Orkin's late-'90s “Splat” crew and turning 20 straight “no's” into $10 k days.18-Year Overnight Success – nine years to hit $1 M, then a rocket to $12 M by combining EOS with acquisitions like Skeeter Force.Finance Hacks That Sell – why Wise Tack 0 % financing closes termite & wildlife jobs that competitors lose.Culture as a Moat – six-value framework, extreme ownership, and weekly L10s that hold 65 teammates accountable.Family Integration – wife Skye as certified EOS Integrator, sons learning P&Ls before swapping sprayers for spreadsheets.Mastermind Leverage – how groups with Luke Lewis & Maria Sorrentino expanded his vision—and spawned the new Eagles Nest peer network.Future Playbook – doubling again via Gulf-Coast acquisitions, 40 % Poop-Scoop margins on his radar, and grooming the next-gen CEO. Stick around to catch Jared's take on “profit over vanity” and an impromptu debate on the emerging pet-waste gold-rush. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Jared on culture and integrity 00:35 – Intro & Louisiana roots 01:15 – High-school dropout, early hustle, marriage at 18 02:50 – Joining Orkin as a $10/hr termite tech 05:55 – Door-knock “Splat” team lessons & mindset shift 08:05 – Branch-manager years, then running a $3 M independent firm 11:00 – Launching LaJaunie's on Jan 1 2008 13:30 – Solo-op to first admin hire; seven trucks by Year 3 18:15 – Self-financing termite jobs; switching to Wise Tack 0 % plans 24:20 – Nine years to $1 M; doubling vision with mastermind help 28:30 – BHAG: Gulf-Coast expansion & doubling again by 2025 29:50 – Acquiring Skeeter Force; lessons in mosquito markets 32:45 – Family salvage-yard backstory & entrepreneurial DNA 33:25 – Today: 65 staff, 72 trucks, $12 M top-line 36:40 – Running EOS—Jared as Visionary, Skye as Integrator 38:00 – Conferences, Ascension Leadership, and constant up-skilling 42:00 – Side ventures (Stereopure, CAT 4) and why poop-scooping tempts him 45:55 – Differentiator: living the core values every day 48:00 – Eagles Nest mastermind launch with Skye & Maria Serraino 50:05 – Main Street Mogul podcast and giving back 52:45 – Rough Stuff reveal: twins' own pet-waste startup 54:00 – Wrap-up & Puerto Rico invite 59:00 – Outro & Masterclass CTA
In this Spotlight Series interview, Catherine Dummitt, VP of Marketing at Narvar, explains how the post-purchase journey is evolving from a cost center to a powerful “trust center.” With insights from over 42 billion consumer interactions annually, Narvar is helping retailers rethink shipping, returns, and communication to boost loyalty, reduce costs, and drive revenue. From AI-driven delivery confidence to smarter shipping perks, this is a must-watch for anyone shaping the future of e-commerce. Key Moments: 0:08 – 1:15 | Meet Catherine Dummitt, VP of Marketing at Narvar 1:16 – 2:44 | What Narvar is and how it powers post-purchase personalization 2:45 – 4:45 | Why delivery confidence is replacing speed as the top consumer priority 4:46 – 6:27 | The shift from instant gratification to brand trust and delivery reliability 6:28 – 9:10 | The new role of communication and clarity in reducing delivery anxiety 9:11 – 12:21 | Strategic free shipping and perks — not one-size-fits-all 12:22 – 14:59 | Using Narvar's data to help brands personalize offers and reduce cart abandonment 15:00 – 16:46 | How communication impacts repurchase behavior and lifts revenue 16:47 – 18:35 | Turning tracking pages into branding and engagement opportunities 18:36 – 21:00 | Why post-purchase should be treated as a “trust center,” not a cost center 21:01 – 23:00 | Shipping protection, porch theft anxiety, and new revenue streams 23:01 – 24:27 | What's next: Narvar's AI engine Iris and the evolution of predictive personalization 24:28 – 25:14 | How to connect with Catherine and the Narvar team #Narvar #retailinnovation #PostPurchaseExperience #ecommercestrategy #retailai #customerloyalty #ordertracking #shippingsolutions #retailtransformation #PredictabilityIsProfitability Music by hooksounds.com Sponsored Content
Ever walk past a problem so many times it just became part of the scenery?In this episode of the Multifamily Collective, Mike Brewer shares a personal story from early in his career—a rusty grill, long neglected, that became invisible to everyone until a regional manager pointed it out. That moment sparked a deeper truth: we don't fix what we no longer see.Mike introduces the concept of Indifferent Spectator Syndrome—a silent killer of property performance and pride. It's the mindset that says, “It's not my job.” But the difference between average and exceptional properties? Ownership.Whether it's the paint on a curb or the caulking around a commode, the teams that treat every detail like it's their name on the building create environments that retain residents, attract prospects, and outperform the market.Customer experience begins with what your team believes about the property.And if they believe they own it, your performance will prove it.Like what you heard?Like, Subscribe, and Share this with someone who needs a reminder: excellence starts with ownership.
In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss Tony Bates article in Fortune Magazine on the intersection of empathy, AI, and customer experience. They explore how empathy is often seen as a critical component in business interactions, especially in the context of AI's role in enhancing customer service. The conversation delves into the nuances of sympathy versus empathy, the importance of emotional jobs in customer interactions, and the need for businesses to differentiate themselves through human elements in an increasingly automated world. Chapters 00:00 Introduction to Experience Strategy Podcast 01:50 The Role of Empathy in AI and Business 06:43 Sympathy vs. Empathy in Customer Experience 12:12 Emotional Jobs and AI's Role 14:55 Human Element as a Differentiator 20:56 The Future of AI and Experience Strategy Read more here: https://fortune.com/article/ai-empathy-business-customer-loyalty-tech/?utm_source=search&utm_medium=suggested_search&utm_campaign=search_link_clicks Register for the free membership in the Collaboratives here: https://www.thecollaboratives.com/contest Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com
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In this Alternative Allocations podcast episode, Christine and Tony discuss the evolving landscape of high-net-worth client demands, particularly their growing interest in alternative investments. Christine emphasizes the importance of advisors developing a strategic approach to alternatives, including the need for client education and the role of IWI in providing training and resources. The episode also highlights the challenges and benefits of incorporating alternatives into investment strategies and the rise of specialized teams in wealth management. Christine Gaze, CFP®, CIMA,® is the Founder and Managing Partner of Purpose Consulting Group, where she leads the development of innovative practice management programs that empower financial professionals to grow with purpose. Christine has held a variety of influential leadership roles across the financial services industry, including Head of Practice Management at TD Ameritrade, Managing Director of Professional Development at AllianceBernstein, National Sales Manager for Lending at Prudential Securities (now Wells Fargo), and Executive Director at Morgan Stanley. Christine specializes in research-driven insights and custom content that drive measurable business results. Purpose Consulting Group's signature program, Planning with Purpose™, equips advisors with the knowledge and confidence to make wealth planning central to their practice. Christine also leads development of the annual Changing Fee Landscape guide, the industry's go-to resource on financial planning fees. She has published a variety of white-label programs on high-performing teams, intergenerational wealth transfer, advanced planning advice for high-net-worth clients, and longevity planning. Passionate about lifelong learning and giving back, Christine also serves on several professional and community boards including The Community Fund of Darien and the Investments & Wealth Institute, where she is currently Board Chair. She lives in Darien, CT with her husband and two college-age children, and is always up for an adventure — especially if it involves hiking, biking, or discovering great food. Enjoying Alternative Allocations? Please take a moment to rate and review us. Your feedback helps us deliver more insightful episodes on alternative investments! Resources: Christine Gaze, CFP(R), CIMA(R) | LinkedIn Investments & Wealth Institute: Posts | LinkedIn Alternatives by Franklin Templeton Tony Davidow, CIMA® | LinkedIn
The “Buy Now” button may look simple, but what happens behind the scenes makes or breaks customer satisfaction. This episode explores why marketplace automation is no longer just an efficiency play—it's a frontline strategy for delivering the kind of consistent, fast, and frustration-free customer experience consumers expect.We break down the hidden costs of disconnected systems, the real-world impact of automation on brand loyalty, and how companies like Expondo used backend improvements to drive a 300% revenue increase. Plus, we walk through five questions every business should ask to assess if their operations are CX-ready.Whether you're managing one marketplace or twenty, this is a conversation about turning operational complexity into competitive advantage.What You'll Learn in This Episode:
Why do residents leave? Why do prospects walk away?Often, it's not rent or amenities—it's silence.In this episode of Multifamily Collective, Mike Brewer brings the heat on what truly separates thriving properties from the ones stuck in the mud: radical prioritization of response and resolution. The phone rings. The emails stack. And too often, the customer gets lost in the shuffle. But it doesn't have to be that way.Mike challenges Multifamily leaders to make customer response their bonfire—the thing they rally around. He unpacks how quick replies and swift solutions don't just boost resident satisfaction—they spark loyalty, retention, referrals, and reputation.
Why do residents leave? Why do prospects walk away?Often, it's not rent or amenities—it's silence.In this episode of Multifamily Collective, Mike Brewer brings the heat on what truly separates thriving properties from the ones stuck in the mud: radical prioritization of response and resolution. The phone rings. The emails stack. And too often, the customer gets lost in the shuffle. But it doesn't have to be that way.Mike challenges Multifamily leaders to make customer response their bonfire—the thing they rally around. He unpacks how quick replies and swift solutions don't just boost resident satisfaction—they spark loyalty, retention, referrals, and reputation.
Imagine building a recruitment firm where every placement creates an actual positive impact. That's exactly what Leo Hewett did with Core3 — and this is how he made it happen. After over a decade of experience working for large corporates up to Director level, Leo decided to take the plunge and launch his own ethical recruitment business, Core3 -specialising in Finance & Accounting talent. Alongside their B Corp certification, Core3 are proud to have won multiple awards since launching in 2022, including REC's 'Start up of the year' (2023), and Business Leader's 'Business of the Year' (2024). Episode Outline and Highlights [03:23] The story on how Leo's mom inspired him to give back to the community through recruitment. [08:43] What inspired Leo to launch Core3? [15:30] A purpose-driven recruitment firm: how Leo set up their organization differently. [28:33] How making a difference can easily attract talents. [30:39] Highlights and challenges in Core3's growth journey. [34:59] Strategies on reactivating past clients. [37:15] ROI from building a personal brand on LinkedIn. [40:41] The practicality of following through with a voice note after a LinkedIn connection or engagement. [43:10] Developing an inner-circle community to add value. [51:50] Bringing in experienced hires in your team. [57:15] Overcoming two setbacks when scaling: Culture & Cashflow. [1:05:31] Most meaningful metrics Leo and his team focus on. Building a Purpose-Driven Recruitment Firm Leo reached director level at Robert Half and was detached from billing for years. During the COVID-19 pandemic, he led his team on hands-on recruitment and rediscovered that he still enjoys doing it. With an unexpected inheritance, he built a financial buffer which helped him establish Core3. He established his business in a way that is very much different from most recruiting firms: by being B-Corp Certified! B-Corp certification acts as a "fair trade" equivalent for businesses, signaling that Core3 is committed to high ethical standards and strong ESG (Environmental, Social, and Governance) credentials. Core3's decision to pursue B-Corp certification was driven by a desire to embed impact into the business model and stay accountable to ethical standards. The certification also enhanced its attractiveness to stakeholders who value purpose-driven businesses. “The values are more than words written on a wall and people love the culture and work I'm working here. But it's, it's different because you can feel it every single day. Because we've given 3% of revenue to these three good causes that we support. Every consultant feels it with every placement. The client, after every placement, gets a menu of which charity they would like to choose where that 3% of this placement will go,” explained Leo. Another way that Core3 engages with its community is by building inner-circle groups. Adding Value Through Inner-Circle Groups Leo and his team have strategically built value-driven communities to foster meaningful conversations among finance professionals. The approach began with the Conscious Finance podcast, which explored finance's role in meaningful change. As the podcast gained traction, clients expressed interest in deeper discussions, leading to the creation of roundtable events. These roundtables bring like-minded professionals together to discuss shared challenges in an open, collaborative environment. There are challenges in hosting events for these inner circles, such as resource, time, and event costs. However, Leo shared the benefits in adding value to your niche community by developing these inner circles: Stronger Client Relationships – Moves Core3 beyond transactional interactions, making them a trusted partner rather than just another recruiter. Enhanced Brand Authority – Hosting and facilitating discussions positions Core3 as thought leaders within the industry. Exclusive Networking Opportunities – Clients benefit from valuable peer discussions and insights, making them more likely to stay engaged with Core3. Self-Sustaining Communities – With ongoing engagement via messaging platforms, these groups create lasting professional connections beyond Core3's direct involvement. Business Growth & Differentiation – Unlike traditional recruiters focused solely on job placements, Core3 creates a deeper, more meaningful engagement model that attracts both talent and businesses. By fostering these high-value, non-sales-driven communities, Core3 successfully differentiates itself from competitors and creates lasting relationships with finance professionals. The Challenges of Scaling Your Business Another topic that I can relate to is how Leo dealt with two main challenges when scaling his business. He shared the two main areas where he struggled: culture and cash flow. For culture, defining and embedding a strong culture was difficult in the early stages. Lack of clear values and behavioral expectations made it hard to create a positive and cohesive environment. To overcome it, Leo did the following: Setting Clear Standards from the Start Involving the Team in Defining Culture Hiring the Right People In terms of cash flow, Leo's corporate background did not give him solid exposure in managing cash-flow directly. Although his business was thriving in its first year, the geopolitical situation in Ukraine and Russia affected his business, leading to a 6-month loss-making. To overcome this, Leo implemented action points such as: Increased Accountability and Visibility: The team collectively committed to improving processes, tracking performance, and holding each other accountable. Shift from Inputs to Outputs: Rather than focusing on meaningless KPIs (e.g., "how many calls did you make today?"), they focused on more meaningful metrics like conversion ratios and actual results. Implemented OKRs (Objectives and Key Results): This allowed the team to focus on high-impact goals and measurable outcomes, rather than just activity. Strengthened Team Collaboration: The team took ownership of the problem and worked collectively to improve performance and cash flow. Core3 survived the six-month loss-making period without losing a single team member. Leo Hewett Bio and Contact Info After over a decade of experience working for large corporates up to Director level, Leo decided to take the plunge and launch his own ethical recruitment business, Core3 -specialising in Finance & Accounting talent. He believes that business has a bigger role to play in society than just making a profit. Being future-conscious and aware of how our actions affect people and the planet is more important now than it ever has been. This is why Core3's purpose is to pioneer the ‘Conscious Recruitment' mindset; putting people, planet and progress first. Pledging 3% of sales to their local community and the environment. Alongside their B Corp certification, Core3 are proud to have won multiple awards since launching in 2022, including REC's 'Start up of the year' (2023), and Business Leader's 'Business of the Year' (2024). Leo on LinkedIn Core3 website link The Conscious Finance Podcast links Core3 on Facebook Core3 on Instagram Core3 on X Core3 on YouTube People and Resources Mentioned Start With Why by Simon Sinek Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter If you've been enjoying the podcast, please take two minutes to leave a review. Your review is greatly appreciated because it helps us attract a bigger audience and help more recruiters.
When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That's the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I'll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable. I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator. Key Takeaways: 00:53 The three commonly understood areas of differentiation, and why some of them have stopped working. 03:56 Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50 5 key areas of your brand energetics that set you apart. 07:04 How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself. 09:41 How storytelling moves people into action. 10:10 Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23 How your quirks can become part of your brand energy and what you're known for. 12:20 The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12 How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42 Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience. 16:39 Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience. Resources Mentioned in This Episode: Blog Post: 6 Reasons You Should Specialize As a Coach FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here
Matt Breitfelder, Partner, and Global Head of Human Capital at Apollo in conversation with Bridget Walsh, EY Global Head of Private Equity. In this episode Matt shares his insights about the role of talent and optimising personal performance in the asset management industry. The views of third parties set out in this podcast are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.
Episode 335: Customer Experience is the New Differentiator (Dan Gingiss) by commonsku
How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today's software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)Topics Covered:Why product parity means brand is more crucial than everHow to incorporate brand into every piece of your marketingOutbound vs. content: Who wins in the AI era?The new golden rules for building trust, credibility, and authorityDon't miss this deep dive into the bold moves your SaaS brand needs to break through the noise.
“HR Heretics†| How CPOs, CHROs, Founders, and Boards Build High Performing Companies
Adam Ward (founding partner, Growth by Design) discusses the current landscape of executive hiring in people/talent roles, particularly the prevalence of "pocket listings" - positions filled through private networks rather than public postings. He offers insights into what CEOs value in people leaders (business-driven mindset, operational excellence), how candidates can effectively navigate professional networks, and the importance of structured hiring processes. *Email us your questions or topics for Kelli & Nolan: hrheretics@turpentine.coFor coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.—
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