Podcasts about Differentiator

Imagine building a recruitment firm where every placement creates an actual positive impact. That's exactly what Leo Hewett did with Core3 — and this is how he made it happen.   After over a decade of experience working for large corporates up to Director level, Leo decided to take the plunge and launch his own ethical recruitment business, Core3 -specialising in Finance & Accounting talent.    Alongside their B Corp certification, Core3 are proud to have won multiple awards since launching in 2022, including REC's 'Start up of the year' (2023), and Business Leader's 'Business of the Year' (2024).   Episode Outline and Highlights [03:23] The story on how Leo's mom inspired him to give back to the community through recruitment. [08:43] What inspired Leo to launch Core3? [15:30] A purpose-driven recruitment firm: how Leo set up their organization differently. [28:33] How making a difference can easily attract talents. [30:39] Highlights and challenges in Core3's growth journey. [34:59] Strategies on reactivating past clients. [37:15] ROI from building a personal brand on LinkedIn. [40:41] The practicality of following through with a voice note after a LinkedIn connection or engagement. [43:10] Developing an inner-circle community to add value. [51:50] Bringing in experienced hires in your team. [57:15] Overcoming two setbacks when scaling: Culture & Cashflow. [1:05:31] Most meaningful metrics Leo and his team focus on.   Building a Purpose-Driven Recruitment Firm   Leo reached director level at Robert Half and was detached from billing for years. During the COVID-19 pandemic, he led his team on hands-on recruitment and rediscovered that he still enjoys doing it. With an unexpected inheritance, he built a financial buffer which helped him establish Core3. He established his business in a way that is very much different from most recruiting firms: by being B-Corp Certified!   B-Corp certification acts as a "fair trade" equivalent for businesses, signaling that Core3 is committed to high ethical standards and strong ESG (Environmental, Social, and Governance) credentials. Core3's decision to pursue B-Corp certification was driven by a desire to embed impact into the business model and stay accountable to ethical standards. The certification also enhanced its attractiveness to stakeholders who value purpose-driven businesses.   “The values are more than words written on a wall and people love the culture and work I'm working here. But it's, it's different because you can feel it every single day. Because we've given 3% of revenue to these three good causes that we support. Every consultant feels it with every placement. The client, after every placement, gets a menu of which charity they would like to choose where that 3% of this placement will go,” explained Leo.   Another way that Core3 engages with its community is by building inner-circle groups.   Adding Value Through Inner-Circle Groups Leo and his team have strategically built value-driven communities to foster meaningful conversations among finance professionals. The approach began with the Conscious Finance podcast, which explored finance's role in meaningful change. As the podcast gained traction, clients expressed interest in deeper discussions, leading to the creation of roundtable events. These roundtables bring like-minded professionals together to discuss shared challenges in an open, collaborative environment. There are challenges in hosting events for these inner circles, such as resource, time, and event costs. However, Leo shared the benefits in adding value to your niche community by developing these inner circles:   Stronger Client Relationships – Moves Core3 beyond transactional interactions, making them a trusted partner rather than just another recruiter. Enhanced Brand Authority – Hosting and facilitating discussions positions Core3 as thought leaders within the industry. Exclusive Networking Opportunities – Clients benefit from valuable peer discussions and insights, making them more likely to stay engaged with Core3. Self-Sustaining Communities – With ongoing engagement via messaging platforms, these groups create lasting professional connections beyond Core3's direct involvement. Business Growth & Differentiation – Unlike traditional recruiters focused solely on job placements, Core3 creates a deeper, more meaningful engagement model that attracts both talent and businesses.   By fostering these high-value, non-sales-driven communities, Core3 successfully differentiates itself from competitors and creates lasting relationships with finance professionals.   The Challenges of Scaling Your Business Another topic that I can relate to is how Leo dealt with two main challenges when scaling his business. He shared the two main areas where he struggled: culture and cash flow.   For culture, defining and embedding a strong culture was difficult in the early stages. Lack of clear values and behavioral expectations made it hard to create a positive and cohesive environment. To overcome it, Leo did the following:   Setting Clear Standards from the Start Involving the Team in Defining Culture Hiring the Right People   In terms of cash flow, Leo's corporate background did not give him solid exposure in managing cash-flow directly. Although his business was thriving in its first year, the geopolitical situation in Ukraine and Russia affected his business, leading to a 6-month loss-making.   To overcome this, Leo implemented action points such as:   Increased Accountability and Visibility: The team collectively committed to improving processes, tracking performance, and holding each other accountable. Shift from Inputs to Outputs: Rather than focusing on meaningless KPIs (e.g., "how many calls did you make today?"), they focused on more meaningful metrics like conversion ratios and actual results. Implemented OKRs (Objectives and Key Results): This allowed the team to focus on high-impact goals and measurable outcomes, rather than just activity. Strengthened Team Collaboration: The team took ownership of the problem and worked collectively to improve performance and cash flow.   Core3 survived the six-month loss-making period without losing a single team member.   Leo Hewett Bio and Contact Info After over a decade of experience working for large corporates up to Director level, Leo decided to take the plunge and launch his own ethical recruitment business, Core3 -specialising in Finance & Accounting talent.  He believes that business has a bigger role to play in society than just making a profit. Being future-conscious and aware of how our actions affect people and the planet is more important now than it ever has been.    This is why Core3's purpose is to pioneer the ‘Conscious Recruitment' mindset; putting people, planet and progress first. Pledging 3% of sales to their local community and the environment.    Alongside their B Corp certification, Core3 are proud to have won multiple awards since launching in 2022, including REC's 'Start up of the year' (2023), and Business Leader's 'Business of the Year' (2024).   Leo on LinkedIn Core3 website link The Conscious Finance Podcast links Core3 on Facebook Core3 on Instagram Core3 on X Core3 on YouTube   People and Resources Mentioned   Start With Why by Simon Sinek   Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach   Subscribe to The Resilient Recruiter   If you've been enjoying the podcast, please take two minutes to leave a review. Your review is greatly appreciated because it helps us attract a bigger audience and help more recruiters.

Steve Britain, CEO, Monument TechnologyMonument Technology's Banking-Platform-as-a-Service model is a tribute to Monument Bank, which has scaled from £1 billion in assets to £5 billion in the last 12 months. The bank created its tech stack through a combination of best-in-class solutions together with its own tech where the latter could act as a differentiator. Steve Britain, now CEO of Monument Technology was previously COO of the bank. He speaks to Robin Amlôt of IBS Intelligence about the decision to go into the bank-in-a-box business.

When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That's the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I'll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable.  I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator.   Key Takeaways:  00:53  The three commonly understood areas of differentiation, and why some of them have stopped working.  03:56  Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50  5 key areas of your brand energetics that set you apart.  07:04  How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself.  09:41  How storytelling moves people into action.  10:10  Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23  How your quirks can become part of your brand energy and what you're known for.  12:20  The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12  How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42  Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience.  16:39  Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience.   Resources Mentioned in This Episode:   Blog Post: 6 Reasons You Should Specialize As a Coach FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Matt Breitfelder, Partner, and Global Head of Human Capital at Apollo in conversation with Bridget Walsh, EY Global Head of Private Equity. In this episode Matt shares his insights about the role of talent and optimising personal performance in the asset management industry. The views of third parties set out in this podcast are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

Episode 335: Customer Experience is the New Differentiator (Dan Gingiss) by commonsku

Let's talk about service. Specifically, how great service stands out in a crowded marketplace.I had lunch at a Mexican restaurant in Canton, Georgia, and the experience was flawless. Seated in under a minute. Drinks in another minute. Food arrived quickly. And then—this was the kicker—someone actually came over and asked how the service was.That simple question stuck with me because, let's be honest, great service is getting harder to find—especially in large, corporate-run businesses. Yet, in independent restaurants, boutique businesses, and customer-first cultures, service remains a priority.And guess what? The same principle applies to multifamily.Do you respond quickly to inquiries?Do you make every interaction feel personal?Do you ask your residents how their experience is—before there's a problem?If you want to differentiate your property, your leadership, and your business—double down on service. It's what keeps people coming back.

How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today's software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)Topics Covered:Why product parity means brand is more crucial than everHow to incorporate brand into every piece of your marketingOutbound vs. content: Who wins in the AI era?The new golden rules for building trust, credibility, and authorityDon't miss this deep dive into the bold moves your SaaS brand needs to break through the noise.

https://www.linkedin.com/in/michael-rap/https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkSummaryIn dieser Episode diskutieren Chris und Michael Rap die Herausforderungen und Chancen im Sales-Bereich. Michael teilt seine Erfahrungen als Sales Lead bei Pleo und reflektiert über die unbequemen Wahrheiten im Sales, den Druck, der mit der Leistung einhergeht, und die Bedeutung von persönlichem Engagement. Sie sprechen auch über die Rolle des Managements bei der Unterstützung von High-Performern und die Herausforderungen, die mit der Einstellung von Mitarbeitern verbunden sind. Abschließend wird die Kunst des Podcastings und Storytellings thematisiert. In dieser Episode diskutieren Michael Rap und Chris die Bedeutung von Storytelling im Verkaufsprozess und wie es die Kommunikation und den Erfolg beeinflusst. Sie betonen, dass Geschichten einprägsamer sind als reine Zahlen und dass die Kenntnis der Zielgruppe entscheidend ist, um effektiv zu kommunizieren. Zudem wird die Rolle von KI im Verkaufsprozess hervorgehoben, um die Effizienz zu steigern und die Kundenbeziehungen zu verbessern.TakeawaysSales ist ein High-Performance-Job, der ständigen Druck mit sich bringt.Erfolg im Sales erfordert Engagement und kontinuierliches Lernen.Die Downside von Sales kann zu mentalem Stress führen.Management spielt eine entscheidende Rolle bei der Unterstützung von Mitarbeitern.Nicht jeder kann konstant High-Performance liefern.Trennungen können notwendig sein, um Wachstum zu fördern.Die Frage nach Wollen und Können ist zentral im Sales.Fehler bei der Einstellung können langfristige Konsequenzen haben.Reflexion über eigene Entscheidungen ist wichtig für das Wachstum.Podcasting erfordert Storytelling-Fähigkeiten, um das Publikum zu fesseln. Menschen erinnern sich besser an Geschichten als an Zahlen.Storytelling kann die Belegerfassungsrate signifikant erhöhen.Die Kenntnis der Persona ist entscheidend für effektives Storytelling.Individuelle Ansprache führt zu höherer Performance.Kauf-Erfahrung ist ein entscheidender Differentiator.KI kann den Verkaufsprozess revolutionieren.Präsentationen mit Geschichten sind einprägsamer.Ein Sammelsurium an Geschichten kann helfen, den Pitch zu verfeinern.Das Verständnis der Interessen der Zielgruppe ist entscheidend.Zusätzliche Schritte im Verkaufsprozess erhöhen die Gewinnchancen.Sound Bites"Sales ist ein High-Performance-Job.""Alles fängt wieder bei 0 an.""Es gibt eine Downside im Sales.""High-Performance ist nicht für jeden.""Manchmal ist eine Trennung notwendig.""Kann die Person, will sie aber nicht?""Was bedeutet das für den CFO?""Ein Sammelsurium an Geschichten anlegen.""Die Persona verstehen ist entscheidend.""AI ist ein Differentiator im Sales."Chapters00:00 Einleitung und persönliche Updates02:56 Die unbequeme Wahrheit im Sales05:54 Herausforderungen und Chancen im Sales08:52 Der Druck und die Konsequenzen von Low Performance12:05 High Performance und die Rolle des Managements14:57 Persönliche Erfahrungen und Herausforderungen17:46 Die Bedeutung von Wollen und Können21:06 Reflexion über Personalentscheidungen23:50 Podcasting und Storytelling im Sales25:57 Die Kraft des Storytellings36:34 Die Bedeutung der Persona im Storytelling42:56 High Performance durch individuelle Ansprache47:27 Die Rolle von KI im Verkaufsprozess

Adam Ward (founding partner, Growth by Design) discusses the current landscape of executive hiring in people/talent roles, particularly the prevalence of "pocket listings" - positions filled through private networks rather than public postings. He offers insights into what CEOs value in people leaders (business-driven mindset, operational excellence), how candidates can effectively navigate professional networks, and the importance of structured hiring processes. *Email us your questions or topics for Kelli & Nolan: hrheretics@turpentine.coFor coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.—

Feeling stuck in a saturated market? You're not alone—but here's the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable tips to build content that highlights your authenticity. If you're ready to attract your dream clients and stand out with confidence, this episode is for you. Listen in as Emma explains:  Reframing saturation not as a barrier, but as an opportunity to stand out How to highlight the qualities that make you, your team, or your processes different The best (and easiest) way to attract highly aligned clients And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Tyler is joined by Rocco Miller from Bracketeer.org to study the resume status of the ACC's top seven teams and discuss Stanford and Cal.Later, Tyler dives into the great differentiator that is driving the ACC standings.Follow the show on Twitter: @UpTheCoastsPod @tcrons21Follow Rocco: @RoccoMiller8

How an Amazing Customer Experience Can Be a Differentiator for Your Brand  Shep Hyken interviews Arun Shastri, principal at ZS and the author of the Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams. He talks about the intersection of sales and customer experience, the importance of digital and human interactions, and how they influence the overall customer journey.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why is including sales important in the overall plan for customer experience?  How can sales and customer service teams work together to make customers happier?  Why is digital technology key for a smooth customer experience?  What role does human interaction have in today's changing customer experience world?  How can companies create a customer-focused experience from before a purchase to after?  Top Takeaways:    Customer experience is the overall perception customers have based on their interactions with a brand, from the first web search to after the purchase. Ensuring a positive customer experience means simplifying and enriching every aspect of the customer's journey, product, and service.    Salespeople play a crucial role in shaping the customer experience. They help customers discover what they need, educate them about solutions, and build trust.     In both B2B (business-to-business) and B2C (business-to-consumer) industries, customers expect seamless and convenient experiences. Since we are all customers, B2C interactions often serve as a benchmark for B2B expectations. Customers are not only comparing you to your competitors. They are comparing you to the best customer experiences they have had from brands in every industry.    Digital technology serves as a valuable ally in improving customer experience. While digital channels can provide quick answers, they can't fully replace the need for human touch in more complex situations.     Brands should prioritize making every interaction efficient to respect and save the customer's time. Businesses that can reduce or eliminate time-wasting steps in a customer's journey will enhance their overall experience.     As customers evolve, so should businesses. Companies need to be attuned to the changing expectations and preferences of their customers so they can meet them effectively.    Plus, Shep and Arun share how salespeople and customer support teams can become trusted advisors to customers. Tune in!  Quote:   "Customer Experience is about the overall perception through every interaction between a customer and all aspects of the brand before, during, and after a purchase."    About:    Arun Shastri is a principal at ZS and the author of The Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams. He is the cohost of Reinventing Customer Experience podcast and a teacher for sales executives at Kellogg.     Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're just starting out in this (or any) industry, you're going to get told “no”, solely based off your age/lack of experience.  But as my guest Kris Tawney shared in this week's episode, 30 years of experience is often just 3 years of experience, repeated 10 times.  You can still stand out and gain new business in a market that's crowded with experienced professionals, and Kris shares on the podcast how he differentiated himself with his unique product offering. Download our free training: https://www.completegameu.com/landing-page-1 Show Notes and Resources   KEY MOMENTS (00:00:00) Bullpen Sessions 315 (00:03:12) From Walk-On to College Football Success (00:10:37) Navigating Division 1 Football Recruitment Challenges (00:15:40) The Football Mindset In Business (00:23:03) Nobody Sets Out To Be In Insurance (00:26:25) A Unique Approach To Insurance (00:29:40) Focusing On Client Needs (00:37:31) Fostering Success Through Team Collaboration (00:46:52) How To Make It In This Industry CONNECT WITH ANDY NEARY Subscribe and listen to the Bullpen Sessions Podcast here: https://podcasters.spotify.com/pod/show/andy-neary7   Subscribe to Complete Game Consulting on YouTube https://www.youtube.com/channel/UCyqBg5tL_1G1tf7Wo98tMgg Request a free strategy call: https://calendly.com/chris-f5vo/discovery-call-podcast Join the Complete Game text community: Text the word BROKER to 414-622-1462 Connect with Andy Neary on social media:  LinkedIn: https://www.linkedin.com/in/andyneary/ Instagram: https://www.instagram.com/andy_neary/

Steve Brennan, Managing Director and Head of Private Wealth Solutions from one of the leading private markets firms offers a unique perspective on the space, including how democratized access has helped foster growth beyond the wirehouses, the impact on an advisor's business, innovations and trends, and much more.

Rusty Ralston and Jay Patil of Swell VC joins Nick to discuss Investing in "N-of-1" Companies, Focusing on Category Creators, How to Invest in AI While it's at Peak Hype, and Using Recruiting as a Key Differentiator. In this episode we cover: Assessing Category Creation and Founder Caliber Sector Potential and Investment Strategy Syndicate Structure and Fund Size Talent Model and Sync Playbook Market Conditions and Future Outlook Investing in AI and Navigating Hype Defensibility in AI and Future Investments Guest Links: Rusty's LinkedIn Rusty's X Jay's X Jay's LinkedIn Swell's LinkedIn Swell's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

The rapid evolution of AI in healthcare is driving new approaches to patient care and clinician support. In this interview, Dr. David Linz, Chief Medical Information Officer (CMIO) at Naples Comprehensive Health, shared insights from his recent presentation at the CHIME Fall Forum with Anthony Guerra, Editor-in- Chief of healthsystemCIO. Listen to the full interview […] Source: Effective Leveraging of AI to Reduce Cognitive Load May Prove Differentiator in Both Clinician Recruitment & Patient Retention on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.

This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections. In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets, and delve into practical frameworks like "BRAVE" to enhance daily decision-making. They also discuss the long-term impact of authentic brand building and the critical role of storytelling in developing meaningful customer relationships. Join us to uncover strategies that not only drive revenue but create lasting legacies. Bullet Points of Key Topics + Chapter Markers: Topic #1 Framework and Decision-Making in Marketing [05:12] “Using a specific framework for daily decisions can transform your marketing efforts,” Tjepkema asserts. “It shifts the focus to fostering human connections rather than operating from fear and scarcity. Whether you're posting on social media or writing emails, this approach ensures that human connection remains at the core.” Topic #2 Human Brand as a Differentiator [18:47] “Human connection may not be explicitly listed in RFQs, but it's a critical factor in decision-making through storytelling and empathy,” Tjepkema explains. “Brands that understand and resonate with their customers' stories stand out,” she notes. Brandi Starr agrees, emphasizing that “having an internal favorite or personal connection to a brand significantly influences decision-making.” Topic #3 Impact of Fear and Scarcity on Creativity [27:39] “The prevalent mindset of fear and scarcity is stifling creativity in business and marketing,” Tjepkema warns. “Over-reliance on data and the pressure for short-term ROI-driven decisions hinder relationship-building and long-term strategy.” Brandi Starr recalls, “Earlier in my career, less fear around taking risks allowed for more innovative marketing, similar to how excessive focus on health metrics can negatively impact well-being.” Buzzword Banishment Lindsay's 'One Thing' is to create space for creativity within your team. “As leaders, it's crucial to hold space for creativity in your daily operations. Encourage your team to explore, express, and experiment without the constraints of immediate ROI concerns. Think about ways to foster an environment where innovation isn't stifled by fear and scarcity but nurtured through human connection and trust. This space for creativity is where genuine human brands are born, evolving into relationships that last.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." B.R.A.V.E. Scorecard: https://lindsaytjepkema.com/scorecard Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/ Website: https://lindsaytjepkema.com/ Instagram: https://www.instagram.com/human_brands_win/  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Jonathan Small is the host of the Write About Now podcast and the author of the book of the same name, which is based on the podcast. In 2020, he launched Strike Fire Productions, a podcast production company offering full-service production and consulting to high-profile clients, including the Screen Actors Guild and Purely Elizabeth. Jonathan has worked as a multimedia storyteller for top media companies like The New York Times and Hearst. He is also a Chief Content Strategist at Maverick Public Relations.  In this episode: Most entrepreneurs struggle to differentiate themselves or their businesses in the market at some point during their journey. Yet every entrepreneur has a unique origin story that distinguishes them from their competition. How can you convey your story to bring value to your business and customers? Passionate about storytelling, producer and journalist Jonathan Small identified podcasting as the ideal medium to convey origin stories. He maintains that these stories allow you to communicate authentically with your audience. Jonathan's narrative system involves identifying a hurdle you overcame in your business and sharing it as an inspirational story for others. You can also determine and convey your purpose for launching your business and conquering challenges, making you more relatable to your audience.  Tune in to the latest episode of Systems Simplified as Adi Klevit sits down with Jonathan Small, the host and author of Write About Now, to talk about the process of storytelling in entrepreneurship. Jonathan explains the value proposition of an entrepreneur's origin story, how he wrote a book based on podcast interviews, and how to convey your purpose.

Robin, Tyler, and Anna Browning share what they're seeing in the world of plastic surgery and medical aesthetics.Hear insights from our conversations with plastic surgeons on the current state of the industry, including:New ways to drive add-on revenue and enhance the patient experience Rising demand for regenerative medicine and other patient-requested treatmentsInnovative ways plastic surgeons stay ahead of the curve with non-surgical proceduresThis episode was recorded live at the 2024 ASPS meeting in San Diego, California. LinksAbout Anna BrowningAnna is Nextech's Vice President of Sales, and she's been with us for an impressive 12 ½ years. A true networking pro, she effortlessly balances leading our sales team, staying connected with friends, and making time for her family.Find Anna on LinkedInHostsRobin Ntoh, VP of AestheticsNextechTyler Terry, Director of Sales, MedSpaNextechGuestAnna Browning, VP of SalesNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglow

This week on the pod, co-hosts Joe Zappa and Eric Franchi dig into the new frontier of taste in Silicon Valley, whether you should hire a head of growth and what they should focus on, the MrBeast memo, viral adtech social posts, and Mark Zuckerberg's live interview on stage with the Acquired pod.Links:Taste is Eating Silicon Valley. by Anu AtluruAndrew Yeung's LinkedIn post on “Head of Growth”MrBeast memo

This is an AI  generated discussion of my post "AI Is Not A Differentiator."  Frankly, this discussion went some places I'm not sure I agree with, but the perspective is interesting.  Enjoy!   The link to the original article is here:  https://partnersinexcellenceblog.com/AI-will-not-be-the-differentiator.

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Ever wonder what it really takes to turn $0 into millions? It's not just luck—it's strategy, creativity, and relentless action.Meet Alex Gonzalez ( @fxalexg ), a self-made millionaire, forex trader, and content creator who turned his passion into profit.From losing big to winning bigger, Alex shares how he leveraged not just trading but personal branding, content creation, and creativity to build a thriving business empire. In this episode, he breaks down how staying true to your authentic self on social media can transform your life and attract a dedicated audience.Alex doesn't just talk numbers—he talks creativity. Learn how he crafts compelling content, taps into his creative flow, and uses storytelling to elevate his personal brand. He also shares insights on why showing up consistently with purpose and vision is the ultimate game-changer, whether in trading or content creation.Creativity is the new currency. How will you spend it?Tap like, subscribe, and don't forget to hit the notifications to stay ahead of the game!Alex's IG: https://www.instagram.com/fxalexgMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(01:28) Building a Billion-Dollar Business(03:09) Playing the Infinite Game(05:02) The Art of Winning (08:15) Why Some People Fail to Take Risks(10:00) The Secret to Success in Trading(13:04) How to Find Purpose(18:33) How to Make $100,000(20:55) Finding Your Niche and Differentiator(23:40) Meeting Grant Cardone(25:23) The Importance of Risk and Reps(27:53) Alex G's Strategy to Build a Personal Brand(32:09) Why You Need to Embrace Risk to Win(39:12) Losing Friends on the Journey to Success(46:49) Authenticity and Personal Brand Strategy(50:29) The Power of Authentic Storytelling(55:25) Creating Products That People Want(01:00:39) The Truth About Low-Ticket Products(01:08:36) AI in Trading: The Biggest Scam?(01:10:14) How to Build a Personal Brand from Zero(01:18:36) The Misconception of Communities(01:23:00) The 30/30/30/10 Money Management Rule(01:28:33) Watch Collecting: Investment or Fashion?(01:33:16) The Future of Crypto (01:35:32) Digital Business vs. Physical BusinessSupport the show

Pablo Casilimas, Co-Founder and Managing Partner of OneSixOne Ventures, talks with EisnerAmper's TechTalk host Fritz Spencer about his journey from starting a marketing agency in college to founding an accelerator program and then launching a venture capital firm. In this episode, Pablo discusses the inspiration behind the firm's name, rooted in the Fibonacci sequence—the “Golden Ratio,” its mission to foster efficient growth for startups, and the distinct differentiator to boost deal flow. Tune in to hear about their impactful journey, investments, and the vibrant community they've built.

The cornerstone of the agbioscience economy is production agriculture. Without farmers, no amount of agtech, animal health, or plant science would ever be applicable to feed and fuel this world. Today we are joined by Leah Anderson, SVP of Land O'Lakes and president of WinField United, to talk about her drive and motivation to help the farmer – and putting it into action. Key Takeaways: The farmer perspective headed into harvest including some stress surrounding commodity prices, input costs and declines in farm income levels. Challenges for Land O'Lakes and WinField United ahead of next growing season – from access to labor and investment decisions – and how they're helping the farmer with those hurdles. Data as a decision driver and the Advanced Acre Rx program as a prescription suite of tools based on a farmer's most pressing individual needs. The cooperative model as a differentiator for farmers and the emerging innovations that have Leah most excited – including AI biologicals and evolving new markets (Carbon, water, etc.).

The cornerstone of the agbioscience economy is production agriculture. Without farmers, no amount of agtech, animal health, or plant science would ever be applicable to feed and fuel this world. Today we are joined by Leah Anderson, SVP of Land O'Lakes and president of WinField United, to talk about her drive and motivation to help the farmer – and putting it into action. Key Takeaways:  The farmer perspective headed into harvest including some stress surrounding commodity prices, input costs and declines in farm income levels. Challenges for Land O'Lakes and WinField United ahead of next growing season – from access to labor and investment decisions – and how they're helping the farmer with those hurdles. Data as a decision driver and the Advanced Acre Rx program as a prescription suite of tools based on a farmer's most pressing individual needs. The cooperative model as a differentiator for farmers and the emerging innovations that have Leah most excited – including AI biologicals and evolving new markets (Carbon, water, etc.).  

In this episode, Pyramid Global Hospitality's Patrick Berwald talks about how creating value and quality experiences in food and beverage set hotels apart from the competition as well as Pyramid's Purple Mynt concepting program.

Ed Bryant joins Rob Kalwarowsky on the Leadership Launchpad Podcast. In this engaging episode, Ed delves deep into the complex world of mergers and acquisitions (M&A) for tech companies, offering invaluable guidance for entrepreneurs like you. What's in it for You? Emotional and Financial Readiness: Ed explores the critical aspects to evaluate before making the decision to sell your tech company. Are you truly prepared for the emotional and financial impacts? Navigating the M&A Process: Selling a business is a monumental task. Learn about the challenges you might face and the opportunities that can arise as you navigate this process. Leveraging AI for Growth: Discover how AI can be a game-changer for your company, not just in daily operations but in boosting your company's value in the eyes of potential buyers. Building a Lasting Legacy: Understand the importance of thinking beyond immediate business success to focus on the personal and professional legacy you want to create. Ed Bryant is the President and CEO of Sampford Advisors. He has 27 years of experience including over 16 years in Investment Banking with Deutsche Bank and Morgan Stanley in Hong Kong, Singapore and New York. After moving to Ottawa in 2013 to take a Corporate Development role, he noticed a gap in the market for Canadian firms advising middle-market technology companies, leading him to founding Sampford Advisors in 2016. Since then, the firm has completed just under 50 deals, and C$2.3bn in aggregate deal value. Relevant Links: LinkedIn: https://www.linkedin.com/company/sampford-advisors-inc YouTube: https://www.youtube.com/@sampfordadvisors6629 Website: https://www.sampfordadvisors.com Check out Rob Kalwarowsky's TEDx talk - How to Handle a Bad Boss Have you ever had a bad boss?  Are you working for an a**hole?  Check out, executive coach and mental health advocate. Rob Kalwarowsky's brand new TEDx talk, How to Handle a Bad Boss! -   The talk covers: Signs of a Bad Boss 6 types of A**hole Bosses The Mental Health Impact of a Bad Boss Strategies to Deal with Your Bad Boss Find Rob Kalwarowsky, World-Renowned Leadership Coach & TEDx Speaker, at the following links:  https://www.howtodealboss.com/howtodealwithanassholeboss  https://www.linkedin.com/in/robert-kalwarowsky/ https://www.instagram.com/bosscoachrobk/  https://www.tiktok.com/@bosscoachrobk

Terry Ziemniak, a fractional CISO and partner in Tech CXO's Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your offering, particularly in a space where protecting patient data is of utmost importance. Hosted on Acast. See acast.com/privacy for more information.

Today on our show:BigCommerce looks like it's not sellingShopify hires a new Chief Technology OfficerWhy technology is not a business differentiator for brandsAre layoffs the order of the day in eCommerce?And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Why don't more organisations treat building an effective culture, like a strategic, commercial imperative? You still hear comments like, "We'll get to this culture stuff when we've weathered this storm." Frankly, I think that's nuts.  Not everyone thinks that way though.  In this episode, Andy Goram talks to Dan Dowman from Anthem, who believes that "culture is the only differentiator that really matters" because competitors can catch up with everything else. This conversation covers how culture, employee engagement and leadership directly affect the bottom line, and offers up practical advice on how to get the culture your organisation needs, not just put up with the one it has. ----more---- Key Takeaways How to develop an organizational culture that drives bottom line performance. Why culture is the only differentiator that matters. How to intentionally build the culture your organisation needs to be successful. What the leader's role is in building that culture.  The hidden costs of negative behaviour. ----more---- Key Moments The key moments in this episode are: 00:00:10 - Introduction to Sticky from the Inside 00:01:32 - The importance of culture in today's world 00:03:01 - Making culture a strategic priority 00:10:06 - Pitfalls of productivity optimisation 00:14:02 - Disconnect in organisational values 00:15:03 - Developing practical values for businesses 00:16:22 - Personalising company values 00:21:39 - Importance of company culture 00:25:42 - Culture as a competitive advantage 00:26:40 - Overcoming Resistance to Change 00:28:35 - The cost of workplace drama 00:29:10 - The cost of poor culture 00:32:18 - Addressing cultural decay 00:35:01 - Honesty and integrity in setting company culture 00:37:57 - The model of collective fluency 00:42:33 - Practical culture transformation 00:44:01 - Sticky Notes 00:46:27 - Conclusion and Farewell ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Dan Dowman on LinkedIn here Access the Anthem website here Find The Workplace Drama training mentioned here Take Dan's free harmony assessment here ----more---- Full Episode Transcript Get the full transcript of the episode here

This week on the Homes for HOPE Podcast, ⁠⁠⁠⁠⁠David Hagan⁠⁠ ⁠⁠⁠joins ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Drake Holtry⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to discuss what he thinks the building industry needs to keep front of mind right now and who invested in him to help get her where he is today. For more information on Sales Uncomplicated,⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To learn more about how you can help break the cycle of poverty, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To read and subscribe to the Homes for HOPE Newsletter, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠homes4hope.org/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠

For more than 30 years, Thomas J. Ashenden has dedicated his career to representing injured people who have been the victims of negligence. Founded 24 years ago, Ashenden & Associates handles catastrophic personal injury and wrongful death cases arising from negligence involving automobiles, premises liability, medical negligence, hotel and apartment security negligence, and Workers' Compensation claims. Mr. Ashenden was named to the Georgia Super Lawyers list for 10 consecutive years. He was also honored to become certified as a member of the Million Dollar Advocates Forum based in Santa Cruz, CA, in 2000. Other honors include: • Named to Martindale-Hubbell's Bar Register of Preeminent Lawyers in America • The Million Dollar Advocates Forum, certified member • “Leading Plaintiff's Lawyers in America, The Law Dragon 3000″, Member Peoples Law School, Past Chairman • AV Rating • Named to Georgia Super Lawyers List, 2014 – 2023 Show Notes: In this episode, Super Lawyer, Vistage member, and SBM coaching client Tom Ashenden shares the secret to success as a business owner and founding partner in a personal injury law firm. Tom credits his 23 years in business to humility and a commitment to ethics and treating people right. As a result, referrals continue to be his firm's largest new client generator. Episode Highlights: • What Matters to Small Business [0:2:55] • Entry into Personal Injury Law [0:04:05] • A Typical Engagement [0:04:33] • Secrets of Long Term Success [0:06:13] • Role as Leader [0:07:19] • Professional Training and Growth [0:10:17] • Ethics as a Differentiator [0:12:10] • Preparedness is Everything [0:13:23] • Changes in the Past 30 Years [0:13:59] • There are No Shortcuts [0:15:17] • Advice for Young Attorneys [0:16:11] • Working on Cases as the Owner [0:17:34] • Standout Cases [0:18:28] • Rapid Fire [0:22:51] • Contact Information [0:24:18] • Takeaways [0:24:58] • SBM Announcements [0:26:07]

In this episode, hear from Joey Coleman, award-winning speaker and New York Times bestselling author, as he delves into the importance of customer experience in the car wash industry. For more than twenty years, Joey has helped organizations retain their best customers and employees - turning them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. In this engaging episode, you'll learn why customer service is considered the last great differentiator in driving success for your car wash location. Learn how to create a unique and distinct experience that your customers will love. You'll also hear Coleman explain why employee experience is crucial for driving the success of your business. This episode is sponsored by DRN, a car wash industry leader in capturing drive by traffic and fueling new leads.

Julia Healey, the CEO of United Charitable (unitedcharitable.org) has spent a career working with non-profits. She helms a nonprofit organization that works closely with wealth advisors and their clients to increase a donor's ability to do more with their contributions while minimizing their tax liability through Donor Advised Funds. We get into how giving has become central to how people think about money at all stages of their finanical journey, and how advisors have a central role to play. 

Empathy-Based Listening (EBL) is the transformative skill that can elevate your leadership and transform your listening skills. On this episode of The Forward Thinking Podcast, FCCS VP of Marketing and Communications Stephanie Barton is joined by Eric Maddox, speaker at the upcoming FCCS RISK 360 conference in Boston, author, motivational speaker and consultant who is known for the empathy-based listening method that is responsible for the capture of Saddam Hussein. Together they explore EBL, how to really listen to what really matters to clients and colleagues, and how to remove distractions from your conversations.   Episode Insights Include:   Tracking down Saddam Hussein with empathy-based listening From interrogations in a tight-knit Iraqi community to gaining the trust of prisoners, EBL was the key to tracking down the world's most wanted man. Prisoner conversations begin at a negative-trust level. Eric's biggest challenge was taking the enemy's trust from a negative level to a positive level.   Effective techniques for building real trust Every conversation creates the potential for a relationship. Every moment together can become a future partnership. Positive partnerships are founded when one person shows interest in the other, not only in themselves.   Transitioning to empathy based listening Eric recalls the specific prisoner who helped him realize that he needed to change his approach to listening. Partnerships don't have to be about kindness and friendliness, but they do need to be about understanding. EBL can open up an avenue to the highest level of trust regardless of the circumstances. When Eric couldn't get any of his prisoners to cooperate, he only had the option of looking at and changing his own approach. The utilization of EBL has taken prisoner cooperation from 4% to 65%.   Applying EBL to business professionals Business culture can be improved by empathy-based listening. Relationships between lenders and borrowers tend to be imbalanced in favor of the lender. The person providing the service has the expertise and knowledge, and tends to focus only on trying to solve their problems. Identifying what makes a borrower's situation unique creates a level of trust that cannot be matched. It only takes 3 minutes to ask questions about the other person to build real trust.   Effective listening techniques Limit the major distraction of making sure that you know what you are going to stay next. The other person needs to know that you're listening more than they need to hear your value proposition. Put the other person first- before your value proposition. Shift away from being first to being a more empathetic listener. Listen for the key words or phrases that the other person shares with you and wants to hear you repeat back to them- identify those breadcrumbs. Get off your own stage and get onto the other person's stage.   Resolving conflict with EBL Establish core goals regardless of trust levels. Discover the other person's concerns by asking what their core goals are. Take the first step to get on their side and then meet them in the middle.   Lessons learned from EBL With EBL, good is the enemy of great. There is much more work that needs to be done. Leadership is about solving problems that we have never faced before. Approaching problems happens more effectively with a clean slate. Empowering others creates greater opportunities for effective leadership.   This podcast is powered by FCCS.   Resources   Connect with Eric Maddox – Eric Maddox   Get in touch   info@fccsconsulting.com  

In this episode, Amy Sylvis outlines the #1 success differentiator among the hundred of high net worth individuals she's spoken to. Learn just how much our mindset plays a role in achieving financial abundance, which can lead to other forms of abundance as well. She shares how a positive and open mindset can unlock numerous opportunities for financial growth.  Amy also highlights the importance of questioning established norms and reveals the bias of financial advisors while naming some empowering investment alternatives to escape the everyday investor paradigm. The episode encourages listeners to adopt small, consistent habits that align with their financial goals and to stay persistent and curious in their journey toward abundance. Connect with Amy Sylvis: sylviscapital.com sylviscapital.com/webinar  linkedin.com/in/amysylvis 0:00 Preview 01:24 The abundance end goal 03:12 The #1 success differentiator 10:14 Questioning status quo financial advice 13:01 Financial advisor bias 17:04 You are the company you keep 18:48 What are the wealthy investing in? 21:45 Small habits, big impact

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. TackleboxOwl City - FirefliesDaniel PriestleyUnbounceScore00:51 Intro - Landing Pages03:21 Circles10:00 Smooth Jazz10:32 The One Person Landing Page + ELU17:45 A Chronic Pain Startup's One Person Landing Page Test24:56 System + The End

Welcome to Episode #20 of the CPM Customer Success podcast! Continuing our series on OneStream's unique differentiators, this episode delves into the critical topic of Financial Data Quality. Building on our previous Episode #18 discussion about Extensible Dimensionality, we explore how OneStream's foundation in data quality has evolved into a powerful engine that sets it apart from competitors.  Join us as we uncover the history and evolution of OneStream's Financial Data Quality. Learn about the comprehensive capabilities of OneStream's Financial Data Quality engine, including seamless data integration from multiple sources, automated data loading, and robust auditing features.  We'll discuss why financial data quality is essential for your business, highlighting its impact on reporting accuracy, risk mitigation, efficiency, and decision-making confidence. Hear real-world success stories and see how OneStream outperforms competitors like Hyperion, Anaplan, Tagetik, and Workday.  Whether you're already a OneStream user or exploring corporate performance management solutions, this episode offers valuable insights into mastering financial data quality. Discover how OneStream can transform your financial processes, providing you with the confidence and clarity needed to drive performance and lead at speed.  Tune in now to gain a deeper understanding of OneStream's Financial Data Quality and its role in ensuring your data is accurate, reliable, and ready to support your business decisions. 

Send us a Text Message.Recently I've had several calls with different service providers and tech companies to potentially partner with their service or tool. In these conversations, my goal is to see if this is a fit for anyone in my community? Is this a fit for any of my clients? Do my clients need to know about this? Will this make their life better? But what I've found is that when I ask what makes their company A different from company B or C, they don't know how to answer this question. So that's what I want to talk about in this episode – the critical importance of differentiation for nonprofit organizations. I'm going to share how you can uncover the essence of what makes your organization unique, while urging your nonprofit to define your brand beyond just logos and colors. I highlight the significance of authentic storytelling and targeted communication, particularly to engage younger generations like Gen Z. We also discuss the necessity for innovative fundraising methods and moving away from traditional, outdated practices (while also including your board to lead to more engagement). This episode is a call to action for nonprofits to be bold, authentic, and clear about their unique contributions to their communities.Topics:The importance of recognizing and understanding the reasons behind unexpected successesExploring what makes an organization unique in its mission, programs, and servicesEmphasizing the need for organizations to be bold and authentic to stand outDefining and understanding an organization's brand beyond logos and colors, focusing on who the organization servesTailoring communication and branding strategies to appeal to different generations, particularly Gen ZHow to involve the board in branding and differentiation exercises to ensure everyone is alignedChallenging traditional fundraising methods and promoting innovative approachesMy favorite exercises to help organizations identify their unique attributes and effectively communicate themFor a full list of links and resources mentioned in this episode, click here.Connect with Christina on Instagram: @splendidconsulting>> Click here to get the free guide on meThink you've reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectThink you've reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources: Purpose & Profit Club™ Group Coaching Program [Get on the waitlist for bonuses] Email Goldmine [Free Masterclass] Schedule a discovery call here. Instagram, LinkedIn, website >> Join the Purpose and Profit Club weekly newsletter here. May contain affiliate links

In 2015, Sujan Patel faced a common frustration: sales teams failing to follow up with prospects. His solution? Build a tool so effective that it turned into a successful company, Mailshake.In this episode, Alice Heiman talks with Sujan Patel, co-founder of Mailshake, about his journey from solving his own sales problems to building a successful bootstrapped company. Sujan shares valuable lessons learned over the past ten years.Here's what you'll discover:How Sujan transitioned from marketing to sales and founded Mailshake.The importance of pivoting and targeting the right audience.Building a community early for successThe benefits of product-led growth.Advice for CEOs on staying focused and differentiating in a crowded market.A Problem-Solver's BeginningSujan Patel, co-founder of Mailshake, didn't initially set out to create a sales engagement platform. As a VP of Marketing at a SaaS company, he discovered a significant gap in sales follow-up and engagement. "I needed a simple tool to make sure the sales team follows up. Humans, step aside; software, let's go solve this problem," Sujan recalls. His background in marketing led him to develop Mailshake to address his own sales challenges. "I took over the sales team with no real background in sales," Sujan shares. He realized that effective follow-up and engagement were missing, prompting him to create a solution.Building a CommunityInitially targeting marketers, Sujan quickly realized that salespeople were the primary users who benefited most from Mailshake. "We changed all of our branding and copy to focus specifically on the sales use case," Sujan explains. This pivot was crucial for the company's growth and product-market fit. His strategy involved building a community and sharing his journey with potential customers. "I built about a 50,000-person email list and updated them weekly on my journey," he says. This approach not only created early traction but also fostered a sense of involvement among his audience.Scaling the Sales OrganizationAs Mailshake grew, Sujan transitioned from handling sales himself to building a sales team. "I hired a sales assist first, which effectively doubled our conversion rate," he notes. This move allowed him to focus on the company's vision while ensuring that customers received the support they needed. Mailshake's product-led growth strategy enabled them to scale without a massive sales team. "We went from a team of 15 sales reps to a lean, mean five people," Sujan highlights. By focusing on simplicity and ease of use, Mailshake maintained high customer satisfaction and retention.Sujan's Advice for CEOsSujan emphasizes the importance of knowing your differentiator in a crowded market. "You need to have one thing that is your differentiator or what you're amazing at," he advises. By staying focused on their strengths and continuously improving their product, Mailshake continues to thrive.Action Steps for CEOsUnderstand Your Market: Regularly reassess your target audience and be willing to pivot based on feedback and market demand.Leverage Community Building: Engage with your potential customers early and often. Building a community can create loyal advocates and provide valuable insights.Invest in Product-Led Growth: Focus on making your product so good that it sells itself. Simplify the user experience and provide clear value.Scale Thoughtfully: Grow your team and processes in response to demand. Ensure each addition to your team aligns with your strategic goals.Sujan Patel's journey with Mailshake highlights the power of innovation driven by personal frustration and a deep understanding of market needs. To learn more about his strategies and insights, watch the full episode of Sales Talk for CEOs below.Episode DetailsChapters01:00 Introduction & Background02:17 The Origin of Mailshake06:55 Bootstrapping & Finding Product-Market Fit10:03 Early Growth Strategies15:09 Transitioning to Sales-Led Growth18:25 Challenges in Outbound Sales22:02 Focusing on Specific Verticals25:04 Current Organizational Structure29:27 Product-Led Growth and AI Integration36:06 Recommendations for CEOs39:34 Conclusion & Final ThoughtsAbout GuestSujan Patel is the co-founder of Mailshake, a sales engagement software used by 62,000 sales and marketing professionals. He also owns 4 other SaaS companies under Ramp Ventures. Sujan has over 20 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 caliber companies.Social Links Check out Sujan's website: https://mailshake.com/Connect with Sujan on LinkedIn: (35) Sujan Patel | LinkedInCheck out Alice's website: Alice Heiman | Sales Consultant and Strategist for CEOsConnect with Alice on LinkedIn: (35) Alice Heiman | LinkedIn

 In this episode, we chat with a real estate leader who has over three decades of real estate experience and has managed more than 250,000 units. Discover her unconventional career path, becoming a regional manager at a young age without ever being a property manager. She shares her strategies for putting people in roles where they thrive, the Enneagram's benefits in team understanding, and the importance of hiring for attitude over skills. Listen as she explains why trust is the foundation of unstoppable teams and how her morning team huddles play a pivotal role in their achievements. Tracy Bowers is a Managing Partner for Gallery Residential. Tracy comes to Gallery Residential with over 30 years' experience in the real estate arena. During her career she has been responsible for over 250,000 units collectively. Tracy enjoys working directly with the development and asset management teams, architectural firms, interior design team and marketing and branding firms to ensure a unified and innovative collaboration. Tracy earned her Bachelor of Business Administration/Management Information Systems degree from the University of Georgia. She followed with a Master of Science in Management and Organizational Behavior from Georgia State University. In addition, she earned an Interior Design degree from Art Institute of Atlanta. Tracy is a Certified Property Manager through the Institute of Real Estate Management, and a member of the National Apartment Association. She previously served on the board of the Atlanta Apartment Association and was Chairperson in 2019. She recently won the 2021 Globe Street Women of Influence Award and the Atlanta Business Chronicle 2021 Leaders in Corporate Citizenship Honor. Tracy resides in Roswell, GA with her husband, Johnny and their two daughters. Linked In: https://www.linkedin.com/in/tracy-bowers-026aa23Website: http://www.galleryresidential.comHear from Tracy about: Her unconventional path into the Regional Manager role.The Enneagram and how that helped her better understand others.Her passion for creating amazing customer journeys.Hiring for attitude and teaching the skills.How art can be in any form, not just a painting.How trust has propelled her organization's success and growth.The morning huddle she has with her team and why.How a walk is her best problem-solver.Connect with us!LinkedIn: https://www.linkedin.com/in/lesliemathisStreamline Website: https://www.streamlinemultifamily.comEmpowHER Website: https://empowhermultifamily.comInstagram: https://www.instagram.com/empowhermultifamily https://www.instagram.com/streamlinemultifamilySubscribe and leave a review for the Multifamily Streamlined Podcast here.Streamline Multifamily Group is your specialized consulting partner for multifamily operations, training, and more! We offer consultative support in project management, construction, development, renovations, auditing, and also organize industry events. Remember, no matter how well your property is doing, it could be doing better. Contact Leslie at LMathis@StreamlineMultifamily.com for more information. 

Episode Summary:  In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The conversation highlights the role of AI in enhancing media outreach, finding the right influencers, and differentiating brands in a crowded market. 00:53 AI in Everyday Life: Ken's Fashion Experiment 04:40 AI's Impact on Brand Marketing 16:58 AI in PR and Brand Protection 24:42 Navigating AI Adoption: Tips and Cautions 25:47 AI's Role in PR and Crisis Management 28:52 AI as a Differentiator in Recruitment 34:18 Practical AI Tips and Tools 41:10 Tech Review: Descript 44:51 Final Thoughts and Takeaways   Key Takeaways: AI is reshaping marketing by providing valuable insights and streamlining processes across the entire marketing team. Leveraging AI for customer research can provide deeper insights and better brand positioning. Balancing AI and human creativity is crucial for maintaining authenticity and building trust with customers. Brands should be proactive in preparing for deepfakes and establishing crisis communication plans. Organizations should have AI ethics committees to ensure responsible and ethical AI usage. AI can optimize media outreach, monitor trends, and enhance PR efforts, but human judgment is still essential in PR and crisis management. About our Guest: Karrie Sanderson is a visionary marketing leader known for driving growth and innovation across industries, including SaaS, healthcare, consumer products, and more. With a background in engineering, Karrie leverages her data-driven approach to provide effective strategies for brand and market development. She is the founder of KES Consulting and has held leadership positions at companies such as Coca-Cola, Starbucks, Typeform, and Smartsheet. Notable Quotes: "Understanding that brand is about reputation and credibility is key when discussing AI and brand." - Karrie Sanderson "AI tools allow you to inject your brand voice and key messages, making it easier to stay on brand." - Karrie Sanderson "Humans are emotional decision-makers, so injecting emotion into your brand messaging is crucial for authenticity." - Karrie Sanderson "Using AI for proactive PR efforts can help identify emerging trends and topics to pitch and avoid oversaturation." - Karrie Sanderson "Educating employees about AI and encouraging them to report any suspicious content can help protect your brand." - Karrie Sanderson Resources: KES Consulting Marketing AI Institute Thank you for listening to the Future Craft Marketing Podcast. Please subscribe and give us a review if you enjoyed today's content. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

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Join host Ben Brady in today's episode of Rethink Real Estate, where he sits down with the newest member of the Harcourts Auctions team, Matt Blethen. Coming from a robust background in startup and tech sales, Matt recently made a dynamic shift into the real estate industry, joining Harcourts Auctions as an Auction Associate. In this discussion, Matt shares his unique insights into the transition from tech sales to real estate, focusing on how the skills he developed in his previous role apply to real estate auctions. He talks about his reasons for joining the auction team, the learning curve associated with understanding the real estate market, and how the auction process not only benefits clients but also provides a powerful tool for agents to enhance their own brands.

Gabe Miller

Every leader needs to be strategic about how they lead and how they grow their leadership. Mark shares numerous qualities that leaders should have developed along their journey. Humility, being genuine, directness, and a willingness to serve clients and staff are a few of them. Having a group who will help you see your blind spots is indispensable. One of the often-overlooked aspects of Apartment Life's services to communities is resident visits. Crystal discusses the different types of visits they conduct for the community and the why behind them. There is great impact by meeting residents on their turf.  

The second generation in wealthy families could choose a safe path within the family business. But today's guest, Khaled Said, dared to pave his own way, co-founding Capital Generation Partners, a $4B London-based family office. While his choice to take the leap paid off, he didn't gain success overnight. His backstory is filled with twists and turns and valuable lessons for any boutique founder.   Listen in as Khaled and Stacy discuss:  ●     His backstory — from searching for the perfect-fit firm to manage his family's assets in Europe to coming up short and filling the gap by setting up his own shop ●     What nobody tells you about the slow burn of starting up in asset management ●     His tried-and-true litmus test for keeping integrity at the forefront of client service at CapGen●     CapGen's differentiation playbook: how they're writing a new narrative in serving ultra-high net worth families About Khaled Said:  Khaled is Managing Partner of Capital Generation Partners, a wealth management business based in London.  Khaled is the voice of the client within CapGen setting the standards he believes clients deserve.  Having managed his own family money, Khaled is an experienced investor and has particular insight into the problems families face when trying to get the best from the investment management industry. Clients benefit hugely from Khaled's principled and commercial approach to investing and his commitment to ensuring that client portfolios are managed by people who think like principals not agents.  Khaled chairs the Client Portfolio Committee which is tasked with making the final decisions on the content of client portfolios and sits on the Asset Allocation, Investment and Risk Committees. Khaled started his career as a strategy consultant at Bain & Company where he specialised in private equity. Khaled is involved with various charities: he sits on the Boards of Saïd Foundation and Turquoise Mountain.  He has a degree in Law from Oxford University, a Masters in History from Harvard and an MBA (Dean's List) from INSEAD.Resources Mentioned in This Episode: Songs: Eye Of The Tiger - Survivor, Billy Joel – Piano ManBooks: Talking to Strangers: What We Should Know about the People We Don't Know Kindle Edition by Malcolm Gladwell  - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership

Trust The Ultimate Business DifferentiatorSupport the Show.https://www.buzzsprout.com/1187780/supporters/newFollow Rama on socials!LinkedIn | Meta | Twitter | Instagram|YoutubeConnect to Rama Krishnahttps://calendly.com/rama-krishna/ E-mail: info@ushacapital.comWebsite: www.ushacapital.comRegister for Multifamily AP360 - 2024 Capital Raising virtual conference - https://multifamilyap360.mykajabi.com/capitalRaisingTo find out more about partnering or investing in a multifamily deal: email: info@ushacapital.com

Rece Davis, Pete Thamel, and ESPN College Basketball Insider Jeff Borzello break down the Men's NCAA Final Four games - specifically the early slog in the NC State vs. Purdue game and the shooting performance Alabama's Mark Sears put up against UConn's Stephon Castle. And ahead of the championship game, they get into what UConn's Donovan Clingan needs to do to stop Purdue's Zach Edey. 0:00 No. 1 seeds set to face off in men's championship game 3:07 NC State vs. Purdue early slog 8:55 Should Purdue worry about Braden Smith? 14:57 UConn vs. Purdue battle of the bigs 19:15 Foul or not on UConn's Aaliyah Edwards 23:12 Alabama needed to create more threes 25:18 In comparison: UConn and the great Duke teams 26:56 In comparison: UConn and the great Florida teams 27:57 In comparison: UConn and Villanova's 2018 team 32:44 Alabama's Mark Sears was a warrior 34:55 Who will win the men's championship game? 37:34 Who will win the women's championship game? Learn more about your ad choices. Visit megaphone.fm/adchoices

Join me, as we delve into the heart of the real estate market in 2024. In this empowering episode, I reveal the transformative power of leveraging a Unique Value Proposition to not just compete, but dominate in an ever-evolving industry. As we navigate through the crowded landscape of real estate professionals, I'll guide you on how to stand tall and distinguished, ensuring that your value is unmistakable and your services unparalleled. This isn't just about making a sale; it's about redefining the standards of excellence in real estate. I'll walk you through the critical steps and strategies that have not only shaped my career but have also propelled countless others toward success. From the art of personal branding to the strategic use of digital marketing, I share actionable insights and practical tips that you can implement right away. With a focus on innovation and value, I'll show you how to craft an offering so compelling that your clients will see no one else but you as their go-to real estate expert. It's about elevating your game so that commission rates become mere afterthoughts in the face of the exceptional service you provide. But this journey isn't just about professional growth; it's a personal one too. I've designed this series with my daughter Jaynlin in mind, a new entrant to the real estate world, to ensure it's packed with real, actionable advice that works today. Whether you're just starting out or looking to inject new life into your career, this video is your roadmap to achieving extraordinary results. So join me, and let's transform the way we sell real estate, making every transaction not just a deal, but a testament to unmatched value and service.