Podcasts about connected tv

The digital advertising industry is, in many ways, a bellwether of the American economy. It's a direct look at how and where companies are acquiring new customers, as well as how things are going in the business world.PubMatic (Nasdaq: PUBM) is one of the digital advertising industry's earliest trailblazers. Founded in 2006, its mission has always been to provide a platform for PUBlishers to autoMATICally monetize their websites, podcasts, and streaming TV channels with programmatic ads. In the future, that might expand to new formats like VR headsets or even self-driving cars. 7investing recently sat down with PubMatic founder & CEO Rajeev Goel to discuss how he sees the digital ad industry evolving. Here's a look at the topics we discussed:1) Industry overview (0:00): Where does digital advertising stand in 2025?2) Competitive advantage (4:45): What are PubMatic's structural sources of competitive advantage, especially compared to your peers?3) The Next Big Thing (13:32) : Header bidding for CTV in 2020, then Connect in 2022, then Activate in 2023. What's your next major growth format?4) Connected TV (18:26) : Streaming ads seem more interactive now. How is CTV evolving?5) Supply Path Optimization (22:32) : SPO is still 55% of total activity yet DBRR fell during Q1. Have the large publishers now fully consolidated their inventory?6) The Trade Desk (26:02): The Trade Desk continues to promote OpenPath and says it will disrupt the industry. How do you believe OpenPath will most likely impact PubMatic?7) The Macro (33:24): Several forecasts are reducing expectations for ad budgets in 2025. What are you seeing on the near-term horizon?8) Capital Allocation (37:46): Just announced a $100m buyback expansion. How are you prioritizing capital allocation to maximize shareholder value?Are you ready to begin investing in your future? Join 7investing today at 7investing.com/subscribe and get your first 7 days absolutely free!

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what's really working in digital advertising, brand storytelling, and scaling DTC businesses in today's fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space. Tune in as the two explore:What's working in digital marketing right now: It's more than just trends and “going viral.”John's biggest brand win and how it happenedLet's chat TikTok: Is TikTok worth the hype for marketers?How to build a successful DTC wellness brand: What steps to take and what actually moves the needleMight not be sexy, but it works: Why Connected TV advertising is underratedThe power of brand storytelling in customer growth: Why you need to be more than your productThis is vital to your success: Why founders need to master the art of balanceWhether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!TIMESTAMPS:1:10 What's working in digital marketing right now13:00 John's biggest brand win and how it happened25:13 Let's chat TikTok32:37 How to build a successful DTC wellness brand38:10 Might not be sexy, but it works48:07 The power of brand storytelling in customer growth52:20 This is vital to your success

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Send us a textSummary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email list or you have a $20K marketing budget, Jeremy walks you through exactly where to invest at each stage. You'll learn why building your owned audience first is crucial, where display ads and Meta campaigns fit in, why smart list buying beats random ad spending, and how to stretch every marketing dollar for maximum ROI.✅ TakeawaysMatch your marketing spend to your stage of growth.Focus on building your email list before jumping into higher-cost tactics like texting.Think about your marketing budget like a sales funnel: Awareness ➔ Interest ➔ Conversion.Invest in low-cost, high-impact awareness tools like Awarity and Blip billboards.Smart list buying (e.g., Chamber of Commerce lists) can deliver great ROI for group sales and hospitality packages.Always stretch every dollar by segmenting audiences and retargeting high-intent fans.

Catch this exclusive AAHOA floor interview with Red Roof President Zack Gharib where we discuss his first year in this role and where Red Roof is headed next!  

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.

Erik diskutiert heute mit Benjamin Bunte, CEO von esome, über Connected TV (CTV). Streaming und Connected TV prägen mit zunehmenden Zuschauerzahlen und steigenden Werbeinvestitionen die Medienbranche – und gelten als Zukunft des Bewegtbilds. Erik spricht mit Benjamin darüber, wie Connected TV die Werbelandschaft verändert, welche Chancen es für Advertiser bietet und auf welche Metriken es wirklich ankommt.

Next in Media spoke with Larry Allen, VP & GM Data & Addressable Enablement at Comcast about the challenge in getting everyone in media to speak the same language when it comes to targeted TV ads. Allen also talked about why he think the TV business needs to ditch identifiers for old school household data, and why he thinks that media companies are ready to work together to broaden the TV ad pie.Takeaways:Addressable TV is Evolving – It's no longer just about traditional cable ad slots. Today, addressable TV spans streaming, connected devices, and multi-screen environments

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies

As of today, February 16th, Google's platform policies allow the collection, sharing and usage of IP addresses and other signals across websites, apps, gaming consoles or Connected TV. This has been perceived as a direct contradiction of the company's long-term anti-fingerprinting policy. The company is expecting that a growing reliance on Privacy Enhancing Technologies will do away with the resulting privacy risks.  Daniel B. Rosenzweig is the Founder & Principal Attorney at DBR Data Privacy Solutions. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels companies on industry mobile app store requirements, AdTech, and privacy-enhancing technologies (PETs). Daniel's legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients the usual legal services. References: Daniel B. Rosenzweig on LinkedIn DBR Data Privacy Solutions Google: Overview of the Platforms programs policies update (February 2025) ICO: Our response to Google's policy change on fingerprinting AdExchanger: Does Google's U-Turn On Fingerprinting ‘Open New Opportunities' Or Is It ‘Irresponsible'? Peter Craddock: ePrivacy exceptions, advertising, analytics, the limits of consent and server-side processing (Masters of Privacy) Sergio Maldonado on PETs and AdTech: Some takeaways from PEPR'24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)   

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

TOPICSThe key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising.SESSION DESCRIPTIONWith Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shoppable TV/tcommerce, data generation, granular targeting, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And, as CTV and FAST inventory grow, how will CTV advertising and commerce opportunities evolve and mature? Panelists include:Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)Dallas Lawrence, CSO, TellyDavid Apostolico, Chief Distribution Officer, QVC/HSN+Fred Godfrey, CEO, OriginJennifer Monson, VP of Sales, FuboMark Lee, Head of North American Content Business Development, LG Electronics

Sam Bloom, Head of Partnerships at PMG, shares his extensive journey in the advertising industry, discussing the importance of transparency, the impact of family legacy, and the CTV industry. He emphasizes the need for creativity in advertising and the challenges posed by privacy regulations, while also highlighting the potential for innovative solutions in the ad tech space. Takeaways Sam Bloom is a third-generation advertiser with a rich family history in the industry. Transparency in advertising is crucial for building trust with clients. The advertising industry faces significant challenges due to poor financial incentives. Connected TV is a transformative opportunity for advertisers. Privacy regulations are becoming increasingly complex and fragmented. The future of advertising will rely heavily on creative solutions. Understanding consumer emotions can enhance advertising effectiveness. The rise of the creator economy is reshaping how brands connect with audiences. Testing creative ideas quickly can lead to more effective advertising campaigns. The relationship between brands and consumers is evolving, emphasizing authenticity. Chapters 00:00 Introduction to Sam Bloom and PMG 01:16 Sam Bloom's Journey in Advertising 05:40 The Importance of Transparency in Ad Tech 07:05 Family Legacy and Its Impact on Business 09:41 The Role of Marketing in Advertising 15:08 Exploring Connected TV and Its Potential 27:15 The Future of Privacy and Advertising 30:04 The Rise of Creative in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media spoke with Michael Pollack Managing Director, Digital Media Solutions at Epsilon, about why marketers don't like spending all their dollars with a few digital giants, and how relying on a single cookie replacement won't cut it in a signal loss world.Takeaways:• Challenges of Walled Gardens:A logged-in world dominated by walled gardens (like Google and Facebook) limits marketers' ability to understand and engage customers fully. • Unified View of Customers: Epsilon's "One View, Vision, and Voice" strategy emphasizes creating a comprehensive customer understanding by resolving disparate identifiers into a single identity for more effective engagement.• Identity Resolution: Relying solely on email or singular identifiers is insufficient. A robust identity solution, like Epsilon's with nine forms of identification, ensures accuracy and adaptability despite industry changes.• AI Integration: AI, when combined with strong data foundations, enables personalized, predictive marketing across open web channels, addressing gaps left by static methods like retargeting with outdated ads.• Importance of Incremental Reach: Brands grow by reaching new audiences rather than over-targeting existing ones. • Balancing Privacy and Personalization: While privacy is critical, personalization strengthens customer relationships. • Adaptability to Signal Loss: Solutions must address the decline of third-party cookies, unreliable IP/device IDs, and other signal losses. Guest: Michael PollackHost: Mike ShieldsProducer: FEL Creative

Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, according to the CEO of Qortex. 

Send us a textSocial commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies. Listen and learn in this episode!Key takeaways from this episode:Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Disruption of linear TV a boon for programmatic Connected TV, or CTV, which refers to everything from movies watched via apps on television to apps offering live TV and traditional DVR capabilities via the Internet, has seen a surge in share of ad spend. This is especially true as more of this connected programming is offered via ad-supported tiers. Programmatic can also bring in more advertisers by making it easier for small and medium sized businesses to buy ad space. AI can drive growth too, allowing businesses to make more effective ad decisions and even helping with campaign content. Jessica Reif Ehrlich also discusses how more targeted CTV ads lead to growth in the format and how there's room for share gains in audio too.   You may also enjoy listening to the Merrill Perspectives podcast, featuring conversations on the big stories, news and trends affecting your everyday financial life.   "Bank of America" and “BofA Securities” are the marketing names for the global banking businesses and global markets businesses (which includes BofA Global Research) of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Securities, trading, research, strategic advisory, and other investment banking and markets activities are performed globally by affiliates of Bank of America Corporation, including, in the United States, BofA Securities, Inc. a registered broker-dealer and Member of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. ©2024 Bank of America Corporation. All rights reserved.

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast. Tune in to:Identify unexpected twists and crucial shifts in voter behaviorUnderstand the rising influence of Connected TV, OTT, and podcast appearancesLearn how earned media shapes voter opinionAnalyze how fundraising powerhouses like Whitmer, Newsom, and DeSantis are potentially rewriting the rules: Consider how a shifting FCC landscape might reshape the political battlefieldDon't miss these hard-won insights. Tune in now to fuel insights for the pivotal 2026 midterms and 2028 election.Correction: While mentioned as $2.0 billion in the podcast, BIA's Nicole Ovadia reports the actual CTV/OTT advertising spend for the 2024 election was $1.1 billion.

In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at Keynes Digital, a full-service programmatic company specializing in connected TV.  Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves into their client acquisition strategies, the role of their website in lead generation, and offers valuable advice for marketers in the digital advertising space.  This episode is packed with insights for anyone interested in leveraging connected TV for brand growth.

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.Takeaways:• Post-Cookie Environment: Despite long discussions around a "post-cookie world," urgency has waned due to delays. • Challenges in Connected TV: The fragmented CTV landscape lacks unified audience targeting and measurement standards. • TikTok's Growing Influence: As TikTok remains a cultural hub, Digitas advises clients to use it actively and authentically. • Creator Economy and Social Strategy: Digitas leverages creators through its SWOT (Share worthy and Trending) program, which identifies trends and pairs creators with brands to produce authentic, real-time content, with a focus on diversity and cultural relevance.• Integrating Media and CRM: There's a significant, underutilized potential in linking CRM with media for seamless customer engagement.• Sustainability in Digital Advertising: Though it's not a top priority for clients, sustainability is expected to become essential within the next five years, similar to brand safety. Guest: Megan JonesHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we're joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commerce.  We'll be diving into some of the key takeaways from a report Andrew recently presented at RMN Ascendant called “The Future of Retail Media is the Future of ALL Media”, as well as getting Meghan's take on a lot of the cutting-edge incrementality data and research that's informing Andrew's presentation on the state of the industry. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Meghan, and Andrew discuss: The inefficiencies in current digital marketing due to poor measurement systems. The over-credited nature of Google and Meta due to their advanced measurement and frequent consumer interactions. Shift Towards Mobile Search and Social Media: Significant movement of ad dollars toward platforms like Google and Meta. Waves of Digital Advertising: Google, Facebook, and now retail media. Each wave leverages closed-loop measurement to attract budgets. Retail media is noted as a cost-effective yet underinvested channel. Despite higher costs than Google or Meta, RM captures consumer decisions at the point of purchase. Varied success among Retail Media Networks (RMNs) driven by targeting quality and contextual environments. Meghan Corroon compares marketing investments to stock portfolios, highlighting the over and under-investments across different platforms. The issue of siloed ROI reports often exceeds a company's actual revenue. The need for more reliable measurement techniques beyond ROAS to understand the true incrementality of ads. Connected TV (CTV) Opportunities: The emerging promise of CTV in influencing consumer behavior despite higher costs and low ROAS. CPG companies' willingness to experiment with credible measurement evidence. Pressure to grow sales, maintain stock prices, and avoid layoffs driving the need for trusted data. The Concept of clean rooms and their potential to unify data and attribution forms. Slow development and underutilization, with a call for clear application guidelines to improve their effectiveness. The progression from Retail Media 1.0 to 3.0, focuses on various aspects such as on-site search, offsite display, and experiential media. Amazon's pioneering role in retail media integration and its impact. Importance of loyalty programs like Amazon Prime for targeting and measurement.

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode, Stuart is joined by Evan Hovorka, Vice President of Product and Innovation at Albertsons Media Collective. With extensive experience in retail media, Evan shares insights into how Albertsons is revolutionizing the space through technology innovation, in-house development, and multi-channel integration.

Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.Sponsored By Moloco & EpsilonTakeaways:• Blockgraph's Mission: The company provides a privacy-focused collaboration platform and household identity framework, enabling advanced video strategies for around 50 clients in the U.S.• Addressing Industry Fragmentation: As the video industry has grown more fragmented, especially with the rise of streaming, Blockgraph aims to offer a consistent approach to integrating first-party data across various video platforms.• Data-Driven TV: Blockgraph's goal is to centralize the way brands use data for Connected TV (CTV) advertising, making it more seamless for advertisers across different platforms.• Capabilities: Blockgraph's collaborative framework allows the use of first-party data for targeting and measurement across the entire video ecosystem, benefiting both large and small advertisers.• Challenges with Streaming and Privacy: One of the issues Blockgraph addresses is signal loss in the open web, which makes it harder to measure advertising performance effectively compared to TV.• Future Vision: Blockgraph aims to grow its customer base from 50 to 500 clients, with the goal of making CTV more effective and driving ROI for advertisers.Guest: Jason ManninghamHost: Mike ShieldsSponsor: Moloco & EpsilonProducer: FEL Creative  

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Have feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.TakeawaysSPO involves deliberate choices about RTB auctions.DOOH faces ambiguity compared to CTV.75% of DSP money is concentrated in three platforms.Winning networks focus on specialized SSPs for inventory.Screen owners must ensure their supply is highly available.Ad networks can dilute ad spend for screen owners.The market rewards publishers who run duplicate auctions.Screen owners face a dilemma in choosing partnerships.Transparency in advertising is crucial for trust.Jounce Media offers valuable resources for understanding the market.Chapters00:00 Introduction to Supply Path Optimization (SPO)02:54 Challenges in DOOH Advertising06:29 Understanding Demand Sources in DOOH11:32 Winning Strategies for DOOH Networks15:55 Navigating Programmatic Advertising in DOOH19:44 The Role of Ad Networks in DOOHNews We CoveredCommerce Video Drives Retail GrowthAdvertisers Measure Retail Media Success Through PerformanceHow to Connect with Chris KaneCheck out Jounce Media: https://jouncemedia.com/Connect with Chris Kane on LinkedIn: https://www.linkedin.com/in/christopherfkaneFollow him on Twitter/X: https://twitter.com/ckaneTry our custom-built GPT for FREE! Custom GPT built on more than 500+ pages of curated OOH Insider transcripts and resources to build The Ultimate Insider. OOH Insider AI.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising. Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager Key insights from this episode: Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500. Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote. Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions. Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku. Timestamps: 0:00 - Introduction & The Evolution of TV Advertising 4:50 - The Role of Creative Strategies in CTV Advertising 9:30 - Roku's Shopify Integration & Action Ads 14:00 - Best Practices for CTV Advertising Campaigns 19:00 - Optimizing Ad Spend & The Future of CTV Hashtags: #CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Kao što smo najavili početkom godine, dva puta godišnje, u novogodišnjoj epizodi, kao i u epizodi na početku svakog septembra, pričaćemo o aktuelnim temama i trendovima koji će obeležiti naredne periode i u nekoj meri menjati industrije, pa i čitav digitalni ekosistem. U ovoj epizodi, razgovaramo po drugi put sa Vladom Aranđelovićem, koji je ovog puta sagovornik ispred svoje kompanije Media Experience+, gde se nalazi na poziciji General Manager, u delu kompanije koja posluje na tržištu Mađarske. Sa Vladom smo razgovarali o jednoj velikoj temi koja preuzima primat na zapadnim tržištima advertajzing industrije, a u pitanju je povezana televizija - Connected TV, ili skraćeno CTV. Ovaj novi kanal preti da prodrma celu advertajzing industriju donoseći neke nove formate i video oglašavanja, a ko je sve uključen od igrača u ovu oblast, kako tačno funkcioniše, kako će promeniti linearnu televiziju i kako uopšte izgleda ta evolucija velikog ekrana, o svemu tome smo razgovarali sa Vladom u jednom zaista sjajnom razgovoru. Vladimir Aranđelović, General Manager @ Media Experience+ Hungary https://www.linkedin.com/in/vladimirarandjelovic/ Teme u epizodi: - Uvod i predstavljanje - Vladina karijera i osnivanje kompanije Media Experience + - Priča o Netflix-u kao uvod u temu - Kako izgleda globalna advertising scena trenutno - Proizvođači televizora i operativnih sistema kao deo advertising ekosistema - Zašto je danas za advertising industriju CTV toliko bitan? Koja je njegova uloga? - Kako razvoj CTV-a utiče na regionalne i lokalne medije - Zašto ad tech industrija koristi toliko akronima? - Uticaj CTV-a na telco kompanije - Značaj CTV oglašavanja - Poruka za kolege iz advertising industrije Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3ZeL0Up - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod 1000digitalk i očekuje vas 1.000 dinara popusta prilikom vaše online kupovine! Prijatelj podkasta: - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "CEO: 6 liderskih pristupa koji prave razliku" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Miranda Ochsner, Director of Paid Media at Hedy & Hopp, joins Jenny to discuss how to determine the optimal media mix for your organization. At H&H, we frequently work with clients across a wide range of budgets—from under $10,000 to over $1,000,000. Our recommendations for media channels vary depending on several factors, and Miranda breaks down the key considerations and decision-making processes involved.   Key Topics Discussed: ●        Budget Considerations: Budget size directly influences the choice of media channels. Smaller budgets may limit traditional media opportunities, while larger budgets allow for a more comprehensive digital and traditional mix. We also consider whether the focus is on brand awareness or deeper funnel goals, like consumer acquisition. ●        Traditional vs. Digital Media: Traditional media options, such as billboards or TV, can be costly and vary based on market and timing. We evaluate whether these channels are suitable based on the client's goals and market conditions. ●        Hybrid Channels: Options such as Connected TV and digital radio can offer a blend of traditional and digital media, providing flexibility and precise targeting while staying HIPAA compliant. ●        Audience Targeting: We rely on data and research to ensure we reach the right audience, challenging assumptions about where and who they are. This approach is especially important when clients assume that traditional media is the only option for reaching rural audiences.   Connect with Miranda: ●        LinkedIn: https://www.linkedin.com/in/mirandamochsner/         Connect with Jenny: ●        Email: jenny@hedyandhopp.com ●        LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media.  Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and marketing.Discover how she turned a local swimming pool company into a booked-out success story through a meticulous multi-channel marketing campaign. Debra shares her personal journey of rebuilding her career in her 50s and provides actionable advice on creating cohesive and consistent messaging across all media to achieve remarkable advertising results.Explore the intricate psychology behind sales and marketing as Debra reveals the importance of understanding buyer personalities and tailoring campaigns to emotional triggers. Learn why enthusiasm and authenticity are game-changers in sales and how to select the most effective platforms to reach your target audience. We also examine the evolving landscape of connected tv advertising, focusing on the opportunities presented by streaming services. Don't miss this chance to transform your marketing strategies and take your business to new heights.Check out Debra's free ebook on the Mindset for SuccessSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.Scott also talked about why Samsung is pushing into gaming, whether it wants to compete in measurement, and if he is a believer in CTV commerce. Takeaways • How Samsung uses this data to power content recommendations and precision targeting for advertisers. • Navigating the evolving TV advertising landscape and currency discussions. • Samsung's gaming initiatives and reaching the gaming audience. • Samsung's fast-growing CTV platform and content partnerships. • Emerging opportunities around shoppable TV and innovative ad formats. Guest: Michael ScottHost: Mike ShieldsSponsored by: Acast 

Send us a Text Message.The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.Listen and learn in this episode!Key takeaways from this episode:The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.Recommended Tools/Apps:Prescient AI: https://www.prescient-ai.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Next in Media spoke with IAB Tech Lab CEO Anthony Katsur about the organization's infamous report on Google's Privacy Sandbox -and where the industry goes from here now that cookies may never go away. Katsur also talked about the state of industry regulation, and whether Trump or Harris would ever push for a national privacy law. Takeaways• The IAB Tech Lab has been monitoring Google's Privacy Sandbox and raising concerns about its functionality and impact on the advertising ecosystem.• Data minimization is an important concept in privacy regulation, emphasizing the need to only collect and retain necessary data for a limited period of time.• The industry is facing challenges such as signal loss, privacy compliance, and competition from social media and AI platforms.• The outcome of the US election may have an impact on privacy regulation, but state laws and global privacy frameworks will continue to shape the industry.• Google remains committed to innovating on the Privacy Sandbox and working with regulators and the industry to address privacy concerns. Guest: Anthony KatsurHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take

Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old fashioned prime time might work for the Paris Games. Plus his thoughts on NBA rights, the rise of women's sports, and MLB marketing stumbles. Takeaways• The Olympics may not achieve the same live audience numbers as in the past, but NBC could still generate decent ratings by combining live coverage with prime time programming.• Younger generations consume media in shorter, fragmented formats, which may impact their interest in watching live sports events in their entirety.• The lack of a 'big bad' or a unifying narrative in the Olympics, along with societal and political divisions, may affect viewership.• Co-viewing with family members remains a strong factor in sports viewership, but the trend of individualized screen consumption is prevalent among younger audiences.• Traditional media companies are facing challenges in competing for media rights, especially with the rise of streaming platforms and non-traditional advertisers.• The NBA's decision to divide its media rights among multiple players reflects the changing landscape of media consumption and the value of broadcast reach. Networks face obstacles in terms of legal limitations and financial sustainability.• There is a demand for women's sports, but the limited inventory poses a challenge.• Broadcast television is declining, and younger generations have different viewing preferences.• Baseball struggles with marketing and attracting younger audiences.• The media industry is constantly evolving, and there are challenges in balancing content and revenue. Guest: Anthony CrupiHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take

On This Weeks Episode, Co-Founders of Origin Media, Stephen Strong and Fred Godfrey join Vincent to discuss the future of Connected TV, the ins and outs of Dynamic Marketing, and the risks involved in starting their own business from the ground up.

Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into the newly introduced metric, dwell time, and explores its implications for LinkedIn advertisers. AJ provides an in-depth analysis of what dwell time is, how it's measured, and shares valuable benchmarks to help you understand and improve your ad performance. Key Discussion Points: Introduction to Dwell Time: Explanation of what dwell time is: the average time viewers spend on your ad before scrolling or clicking. Importance of dwell time in measuring ad engagement and its role in the "attention economy." New LinkedIn Features: Introduction of LinkedIn's ability to sponsor newsletters. Explanation of how to sponsor both company and individual newsletters. Introduction of subscription and viral subscription metrics for tracking newsletter performance. Connected TV (CTV) Updates: Announcement of LinkedIn's connected TV frequency control. Importance of managing ad frequency to avoid viewer fatigue. Dwell Time Calculation: Detailed explanation of how LinkedIn calculates dwell time based on ad impressions with more than 50% visibility. Applicability of dwell time to various ad formats, including newsfeed ads, LinkedIn Audience Network campaigns, and connected TV. Benchmarks and Insights: Benchmark data on average dwell times for different ad formats and objectives: Newsfeed ads: 2.68 seconds LinkedIn Audience Network ads: 17.5 seconds Connected TV ads: 23.55 seconds Single image ads: 4.76 seconds Thought Leader Ads: 3-5 seconds Highest dwell time for job applicant objectives, followed by video views. Lead generation objective with the lowest dwell time at 2.7 seconds. Practical Applications: How to find and use dwell time metrics in Campaign Manager. AJ's tips on incorporating dwell time into ad performance analysis alongside other metrics like click-through rates. AJ's thoughts on why LinkedIn may have set different dwell time thresholds for paid and organic videos. Community and Resources: Invitation to join the LinkedIn Ads Fanatics community for access to courses, expert advice, and weekly group calls. Encouragement for listeners to subscribe, leave reviews, and connect with AJ for further questions and feedback. Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support. Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ's DMs are open for any inquiries and suggestions.           This episode provides understanding into the new dwell time metric and learn how to leverage it for better ad performance on LinkedIn.   Show Transcript: For the full show transcript, see the show notes page here: Episode 140

Next in Media spoke with Michael Krans, VP Macy's Media Network, about his recent move from Walmart, how he's trying to evangelize an ad sales ulture inside a giant shopping organization, and why he's not worried about retail media saturation. Takeaways• Macy's Media Network is recognized as a growth area in the business, generating significant revenue and offering real-time, transparent measurement and reporting.• The retail media landscape is evolving and changing rapidly, with a growing number of retail media networks. Collaboration and sharing best practices among competitors can lead to collective growth and improvement.• Shifting the mindset of vendors to see retail media networks as strategic media partners is a challenge, but it is crucial for long-term success.• Measurement and analytics play a vital role in driving performance and optimizing campaigns. The ability to provide closed-loop, omni-level reporting is a competitive advantage.• CTV is an effective upper-funnel tactic that can have a halo effect on other advertising channels. The focus is on reaching addressable audiences and driving overall sales impact.• The integration of retail media planning and buying with other marketing functions is a positive trend, allowing for a holistic approach to media spend and better collaboration within organizations.• The future of retail media includes exploring new opportunities for in-store advertising, such as digital screens and audio, to enhance the customer journey and complete the omnichannel experience. Guest: Michael KransHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take

Send us a Text Message.Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand. Listen and learn in this episode!Key takeaways from this episode:Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future. Guest(s): Joe Marchese, Wendy Aldrich, Josh Palau, Janet BalisHost: Mike ShieldsProduced by: Fresh Take

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about the tradeoffs inherent in building versus buying ad tech, and how Uber is looking to play both sides of the performance vs. branding markets. Takeaways• Uber Ads was born out of the pandemic, which accelerated their delivery business while ride-sharing was temporarily halted.• Uber Ads offers a range of advertising solutions, leveraging their large user base and extensive data sets.• Partnerships with companies like Google and Criteo help Uber Ads scale quickly.• Uber Ads has seen success in driving new-to-brand and market share for advertisers.• The challenge for Uber Ads is scaling their product and engineering teams and improving measurement and attribution capabilities in a crowded ad network landscape. Guest: Megan RammHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting. Takeaways• Salespeople in the digital advertising industry often struggle to contextualize their products within the larger industry landscape.• There is a need for scaled structured enablement to help people in the industry stay ahead of the rapidly changing landscape.• The ad tech industry may experience a contraction as the internet becomes more dominated by walled gardens.• The post-cookie world presents challenges for the industry, including limitations on addressability.• The integration of advertising in streaming platforms varies, with Disney taking a more proactive approach and Netflix being more cautious.• Addressability in television is limited due to the lack of rich data and the challenges of identity mapping. Guest: Shiv GuptaHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Connected TV is one of the most popular new marketing channels of 2024. According to eMarketer, CTV ad revenue will reach $28 billion this year. But it's also one of the most complex and confusing channels. This episode is dedicated to fixing that. Elena, Angela, and Rob are joined by Director of Advanced TV Marrika Zapiler to break down how CTV works and why it's attracting so much attention right now. Plus learn how to work around the channel's complexities to drive performance with CTV campaigns, even as the media landscape continues to change.Topics covered:   [01:00] Connected TV viewership and ad revenue[03:00] How do marketers feel about CTV?[06:00] The history of streaming and CTV[12:30] How is CTV ad inventory purchased?[19:00] How much does CTV advertising cost?[22:00] Targeting options on CTV as the cookie declines[28:30] The importance of testing new channels  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Nielsen Report: https://www.nielsen.com/insights/2023/data-driven-personalization-2023-state-of-play-report/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join Nick Lamagna on The A Game Podcast with his guest Jeremy Resmer, a full time real estate investor and entrepreneur. He went from being a self proclaimed "Terrible Real Estate Investor" to now averaging over 100 deals a year and has mastered running his business virtually.  He started initially wholesaling and added a successful track record to his toolbelt flipping, renting single family and multi family and even turning and burning land deals for massive profits. Jeremy is reinventing the real estate lead generation game through a NEW and exciting marketing channel helping real estate investors double their deal flow with his innovative new lead generation strategy using streaming television platforms such as Hulu and Peacock known as Investor CTV!  Jeremy has created a massive business and follows his passion of not only business but also helping families overcome the barriers associated with funding costs for adopting children through fundyouradoption.tv.  He now runs Myrtle Beach Home Buyers, Value Land Buyers and Middle Tennessee Home Buyers.  Don't miss this innovating and exciting cutting edge interview to bring you more leads in your pipeline!  Topics for this episode include:  ✅ New amazing way to get real estate deals using non-skippable streaming tv ads ✅ Major mistake for beginner real estate investors to avoid ✅ New strategy for real estate investors to get deals ✅ How to bounce back from a bad real estate deal ✅ How to turn real estate investing into your full time business ✅ What does the day to day look like for a successful real estate investor ✅ How to flip land and double your money + More! See the show notes to connect with all things Jeremy!   Check out "Investor CTV" and let them know we sent you over and you'll get a discount! Connect with Jeremy: investorctv.com Jeremy Resmer on Facebook Jeremy Resmer on LinkedIn Middle Tennessee Home Buyers on Facebook Myrtle Beach Home Buyers on Facebook valuelandbuyers.com fundyouradoption.tv --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers