Podcasts about connected tv

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer's number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

Welcome to another edition of The Retail Roundup: your monthly recap of the biggest headlines and developments in the retail world. As always, we have Armin Alispahic with us to dig into operations and organic industry trends. We're also thrilled to welcome Damiano Ciarrocchi back to the show. He'll be sharing his takes on all things media.  There are a lot of interesting updates to dig into today! Let's get into it!   "For a long time, the digital shelf and the physical shelf have been completely disconnected. And the biggest problem in online grocery that we know of is just having out-of-stock items." -Armin Alispahic   KEY TAKEAWAYS In this episode, Julie, Jordan, Damiano, and Armin discuss: AI Corner: AI-Generated People Disclosure Amazon now requires disclosure for AI-generated photorealistic people in A+ Content. Brands should update creative workflows to include metadata tagging and audit existing assets for compliance. Amazon DSP: Omnichannel Metrics Amazon DSP now attributes sales across retailers like Walmart, Target, and Home Depot. This gives brands a clearer view of cross-retailer impact and marks a major step toward true omnichannel measurement. Amazon Marketplace Operations Buy Box eligibility: More sellers can now compete, but performance still determines who wins. Returnless resolutions: Brands can automate refunds for low-value items to reduce costs, but should monitor rules carefully to prevent abuse. Instacart Updates Immersive Feed: Vertical video ads create new opportunities for product discovery beyond search. Arpalus acquisition: AI-powered shelf scanning promises better inventory visibility and fewer out-of-stock frustrations. Walmart Connect Walmart acquired Vibe.co to make Connected TV advertising more accessible for brands. Negative keyword targeting is finally rolling out for Sponsored Products, giving advertisers much-needed campaign control.   MENTIONED IN THIS EPISODE Connect with Acadia's Retail Media Team Lead, Damiano Ciarrocchi Connect with Acadia's Operations Team Lead, Armin Alispahic Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why Connected TV has evolved from a branding tactic into one of healthcare marketing's most effective demand generation channels. Drawing from real client campaigns, Ruchi shares how healthcare organizations can overcome market saturation, expand their audience before patients start searching, and turn CTV into an evergreen driver of patient growth. You'll learn: Why bottom-funnel marketing eventually reaches a growth ceiling How CTV creates demand that improves downstream conversions The KPIs that prove CTV is driving business results How to optimize CTV with audience, creative, and cross-channel testing If you want to build a more sustainable patient acquisition strategy instead of simply spending more on existing channels, this is an episode you won't want to miss. RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

 What happens when the power of Retail Media data meets the reach of Connected TV?In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels.They discuss what this combination means for brands, retailers and Retail Media Networks, how it can connect brand-building with shopping outcomes, and the challenges that remain around data, measurement and standardisation. They also consider what needs to happen next for Retail Media and CTV to scale in a trusted and consistent way.

As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.Key tactical themes covered:- Reallocating media budgets from web environments to the resilient "open app internet".- Moving brand campaign metrics from top-of-funnel reach to trackable mid-funnel intent.- Deploying internal agentic AI to increase developer code output by 5x–6x.- Building supply-side seller agents to enable automated machine-to-machine media transactions.- Reallocating talent resources to support a 5-year strategic technology vision.Stephen Upstone is the CEO & Founder of LoopMe, an adtech platform optimizing brand advertising performance across mobile apps and Connected TV using AI.Connect to us or our guestFollow Stephen Upstone on LinkedIn: https://www.linkedin.com/in/stephenupstone/Explore LoopMe: https://loopme.ai/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of standard marketing budgets go to CTV. This episode is about closing that gap on CTV with the same measurement & targeting you get on social (starting at $7 CPMs!)Emily Huo built ad businesses at X (Twitter), Reddit, and Spotify, and now runs SMB advertising at Paramount. She walks through how a DTC brand actually gets onto Survivor, Landman, or RuPaul's Drag Race, what to spend, and how to know if it worked.Sign up for Paramount Ads Manager today. Get your brand on TV tomorrow.This episode, we get into:The seasonal play: build awareness over the summer, retarget in the fall, convert in Q4Why you start broad on targeting and let the data tell you who is really watching, not the persona you imported from MetaThe pixel setup that ties a TV impression to a site visit, a lead, or a purchaseThe geo holdout test for measuring halo effect with no third-party toolsWhy a 30-second unskippable spot changes how you tell a brand story when you are not a household name yetBudgeting: carve out 10% as experimental, expect a three-month ramp, scale from thereWho this is for: DTC founders and growth marketers who have maxed out social, anyone planning Q4 now, and operators curious whether CTV is real or just a hot label.What to steal: the install-pixel-now, build-in-summer, convert-in-Q4 sequence, and the broad-then-narrow targeting approach.Timestamps:0:00 Emily Huo's Journey to Paramount3:10 Why CTV Is Growing So Fast8:07 CTV Targeting vs Meta Ads12:14 CTV Budget & Testing Strategy23:18 Measuring the Halo EffectSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

La televisión conectada (CTV), el streaming deportivo y la inteligencia artificial están transformando la forma en que las marcas planifican, miden y optimizan su inversión publicitaria.En este episodio especial de CEO Digital desde IAB Conecta 2026, entrevistamos a líderes clave del ecosistema para entender hacia dónde evoluciona la industria del marketing digital y la atención en medios.Entrevistamos a:Gloria Roncancio (Senior Manager, Netflix México) sobre la transición hacia métricas de efectividad, atención real e impacto en el consumidor.Sonia Carreño (Presidenta, IAB Canadá) sobre el uso responsable de la inteligencia artificial, la preservación del criterio humano y la evolución del marketing.José Luis Ojeda (Executive Director BI & Strategy, Fox) sobre cómo el streaming deportivo y CTV abren nuevas oportunidades de inventario publicitario, medición y segmentación para las marcas.Diana Medina (Head of Sales, Samsung Ads) sobre los retos de capturar la atención en Connected TV y el papel de la data en el consumo dentro del hogar.Fernando Famania (CEO, Ifahto) sobre la evolución de los eventos, la hiperpersonalización y la experiencia de marca en entornos físicos y digitales.En este episodio aprenderás:Cómo el CTV y el streaming están redefiniendo la inversión publicitariaPor qué la atención es la métrica más importante del nuevo ecosistema digitalCómo la IA impacta creatividad, medición y toma de decisiones de marketingQué están haciendo las marcas para pasar de volumen a efectividadEste episodio es para líderes de marketing, medios, data y negocio que buscan entender el futuro del consumo digital y la publicidad en entornos conectados.Si quieres llevar estos aprendizajes a tu estrategia, escríbenos a ceodigital@mck.agency Hosted on Acast. See acast.com/privacy for more information.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die Wachstums- und Reifephase der Kundenbeziehung: Warum lohnt es sich für Unternehmen eigentlich, in bestehende Kunden zu investieren statt ständig neue zu gewinnen? Die kurze Antwort: Bestandskunden geben mit der Zeit mehr Geld aus, verursachen weniger Aufwand, empfehlen weiter und zahlen sogar höhere Preise. Aber vereinfacht gesagt nicht jeder Kunde lohnt sich. Wir schauen uns an, wie man strategisch wichtige Kunden identifiziert und Kundenbindung überhaupt richtig misst.____________________________________________⁠Marketing-News der Woche:⁠Gen Z entdeckt Marken auf mehr PlattformenCMOs von Coach, American Eagle und weiteren Marken berichten von einer fragmentierten Customer Journey. Pinterest gewinnt als visuelle Produktsuche, YouTube bleibt wichtig für Recherche und TikTok beeinflusst Verkäufe, obwohl die Zuordnung oft schwierig ist. Digitale Werbung sollte deshalb nach Nutzungssituation geplant werden.OpenAI bereitet neue Werbeformate vor OpenAI arbeitet offenbar nicht nur an klassischen Textanzeigen, sondern auch an Bild-, Video-, nativer, interaktiver und dialogbasierter Werbung. Für das Marketing ist vor allem Conversational Advertising interessant: Werbung könnte künftig direkt in KI-gestützte Beratung und Produktsuche eingebunden werden. Offen sind weiterhin Fragen zu Kennzeichnung, Datenschutz, Messbarkeit und Brand Safety.Frankreich verbietet Werbung für Ultra-Fast-FashionFrankreich hat ein produktbezogenes Werbeverbot für bestimmte Ultra-Fast-Fashion-Angebote beschlossen. Es soll auch Influencer Marketing betreffen und richtet sich vor allem gegen Plattformen wie Shein, Temu und AliExpress. Zusätzlich ist eine Umweltabgabe geplant, die bis 2030 auf maximal 10 € pro Artikel steigen kann. Die Regelung könnte zum Vorbild für weitere europäische Märkte werden und hätte dann direkte Folgen für E-Commerce- und Social-Media-Strategien.Creator Marketing verlässt den Social FeedEine Auswertung zeigt, dass Creator nicht mehr nur für Instagram, TikTok und YouTube eingesetzt werden. Marken integrieren ihre Inhalte zunehmend auch in Retail Media, Connected TV und Displaywerbung. 96 % der befragten Marketingverantwortlichen arbeiten laut der Untersuchung mit Influencern an Social-Media-Inhalten. Der Trend geht aber klar zu kanalübergreifenden Creator-Kampagnen mit messbaren Vertriebszielen.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Eine Civey-Umfrage zur WM 2026 zeigt: Adidas führt im letzten gemeinsamen Jahr mit dem DFB klar bei Bekanntheit, Involvement und Glaubwürdigkeit, vor Coca-Cola und Telekom. Nicht-Sponsoren wie Check24 und Rewe erzielen dabei vergleichbare Aufmerksamkeit wie offizielle Partner, ganz ohne teure Rechte. Ich ordne ein, was das für Sponsoring rund um die WM 2026 bedeutet.Außerdem in den Marken- und Marketingnews der KW27:

As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism.Dylan Conroy sits down with Dani Cushion, Chief Marketing Officer of Teads, to map out the technical architectures solving these cross-screen distribution issues.Key Themes Covered:Consolidating web, mobile, and Connected TV spend into unified ad managers.Developing OEM home screen units like "CTV Ensemble" to target premium inventory amid peak FAST saturation.Deploying publisher tech architectures like "Engage OS" to stabilize programmatic auction yields.Tracking enterprise event investments down to second-half and multi-year pipeline development.Mitigating the risks of closed streaming data environments to protect open programmatic ecosystems.Dani Cushion is the global Chief Marketing Officer at Teads, where she leads international B2B marketing systems and brand strategy across more than 30 countries. She brings deep expertise from a long career in adtech, managing full-funnel media platform growth.Connect with Dani Cushion on LinkedIn: https://www.linkedin.com/in/danicushion/Explore Teads Ad Management Platform: https://www.teads.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Liesbeth Mack-de Boer zu Gast. Liesbeth ist Managing Director für Deutschland, Österreich und die Niederlande bei Teads. Falls du Teads noch nicht kennst. Das Unternehmen bietet unter anderem   eine Omnichannel-Werbeplattform und verbindet Werbetreibende mit Publishern, um digitale Werbekampagnen über verschiedene Geräte hinweg auszuspielen. Teads verwaltet ein  Werbebudget von 1,7 Mrd. $ in mehr als 30 Ländern und arbeitet mit Kunden wie Gucci, Budweiser, Nestle, Lays, CocaCola, Leica, Victoria's Secret und vielen vielen weiteren. In der heutigen Folge sprechen wir über Connected TV als Werbekanal. Wir schauen uns an, wie Daten aus verschiedenen Quellen zu einem Interest Graph kombiniert werden, welche Rolle Engagement für Publisher spielt, und warum 90 % der TV-Budgets nur die Hälfte der Nutzer erreichen. ____________________________________________Hier kannst du Liesbeth erreichen: Linkedin: ⁠https://www.linkedin.com/in/liesbethmackdeboer/⁠____________________________________________Unternehmen: Teams: ⁠https://www.teads.com⁠____________________________________________Erwähnte Case Studys:Finanzguru: Case Study FinanzguruDanone: Case Study Danonebedrop: Case Study bedrop____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

This CEO Is Helping Companies Advertise On TV, In A Better Way – Meet Mark Douglas Mountain- MNTN* Mark Douglas | MNTN President & CEO* Mountain* https://mountain.com/* NYSE: MNTNBio: https://mountain.com/about/About MarkMark oversees the direction of MNTN with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for Rubicon Project as the VP of Engineering.About MNTN: MNTN (NYSE: MNTN) is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company's Most Innovative Companies and Next Big Things in Tech, and was recently featured on the cover of INC's Best in Business Issue. For more information, please visit https://mntn.com/.

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Fox's $22 billion acquisition of Roku is one of the biggest media and advertising technology stories in years, and it could fundamentally reshape connected TV. In this special breaking news episode of the AdTechGod Pod, AdTechGod is joined by Kyle Dozeman Co-Founder & CEO at Kovva  and former CRO of PubMatic, Richie Hyden (SVP of Publisher Solutions at Viant Technologies), and David Nyurenberg (SVP at InterMedia Advertising) to discuss the strategic implications of the deal. This episode covers why Fox made this move, what Roku's 100+ million household footprint brings to the table, and why identity, audience data, and operating system ownership may be more valuable than streaming content itself. They also discuss how the acquisition could transform audience targeting, measurement, content discovery, programmatic advertising, and Fox's ability to compete with giants like Amazon, Google, Netflix, and Disney. Will this create a new advertising powerhouse? How will brands, agencies, and publishers be affected? And five years from now, will this be remembered as a content play, an identity play, or the deal that changed connected TV forever? Tune in for expert analysis on one of the most consequential acquisitions in the history of streaming. Key  topics Fox's acquisition of Roku and its strategic implications The role of identity and audience data in the deal Impact on content distribution and platform dynamics Changes in ad tech and programmatic buying Future of streaming, content, and advertising Chapters 00:00 Introduction to the Acquisition 01:50 Understanding the Strategic Importance of Roku 06:21 Identity and Audience Data: The Core Asset 10:16 The Impact on Ad Placements and Market Dynamics 14:01 Advertiser Perspectives on the Acquisition 16:55 Transparency in Advertising: A New Era? 21:18 User Acquisition and Market Positioning 23:19 Future Implications of the Acquisition 26:22 Looking Ahead: The Next Five Years Interested in attending Marketecture Live Chicago on September 23, 2026?. Attendance is free for qualified brands and agencies, and early bird pricing ends soon for everyone else.  Register now to secure your spot at chicago.marketecturelive.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Connected TV advertising is growing fast—but can it actually outperform mobile user acquisition?In this episode of Growth Masterminds, host John Koetsier sits down with Michal Schwartz, Head of Growth at YouAppi, to explore how CTV is evolving from a branding channel into a serious performance marketing platform.Michal shares lessons learned from both the advertiser side at Playtika and the platform side at YouAppi, including where CTV is delivering lower CPIs, reaching audiences mobile campaigns miss, and opening new opportunities for app marketers.They discuss:• When CTV can outperform traditional mobile advertising• Which app categories are seeing the strongest results• Why gaming, fintech, rewards, and travel are embracing CTV• Creative best practices for connected TV campaigns• QR codes, voiceovers, subtitles, and effective calls-to-action• Global opportunities beyond the U.S., including LATAM, Europe, and Japan• Attribution, measurement, and privacy challenges• The rise of CTV retargeting and cross-device marketing• How Amazon, Netflix, Roku, and other streaming platforms are shaping the future of advertising• Why CTV may become a standard performance channel for growth marketersIf you're responsible for app growth, user acquisition, performance marketing, or mobile advertising, this conversation offers a practical look at one of the fastest-growing channels in digital marketing.#CTV #ConnectedTV #GrowthMarketing #UserAcquisition #MobileMarketing #AppMarketing #PerformanceMarketing #AdTech #StreamingTV #YouAppi

Jared Harman is an entrepreneur, digital strategist, and the CEO and Co-Founder of The One Group Agency, an elite full-suite creative collective and digital marketing firm based in the Fraser Valley. Under his leadership, The One Group Agency has positioned itself as a "social-first by design" powerhouse, building custom brand identities, high-converting digital funnels, and scroll-stopping visual content across social media, Connected TV, and e-commerce platforms. Jared recently made major waves in the regional marketing landscape by orchestrating the successful acquisition of Bowerhouse, a highly respected boutique marketing firm. The merger significantly expanded his agency's footprint, scaling the collective's capabilities and talent pool. Deeply committed to an ethos where "strategy equals execution," Jared treats his agency not as an outside vendor, but as a seamless, high-touch extension of a brand's internal team.

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. Discover the monetization strategies behind their unscripted content, why creators are turning down Hollywood, and how authentic human conversation is outperforming AI in the modern creator economy. Key Takeaways: The Creator Economy Flip: Top digital creators no longer view Hollywood as the ultimate graduation point, reversing the media power dynamic as traditional studios now seek out digital-first strategies to survive. The Attention Span Myth: Massive engagement metrics on 90-minute videos prove that younger audiences aren't suffering from short attention spans; they are simply starving for unscripted, long-form authenticity. Format Over Face: Designing repeatable, host-agnostic IP rather than relying on a single charismatic personality eliminates key-person risk and unlocks true operational scalability for digital studios. Contextual Brand Storytelling: The next frontier of monetization rejects one-off, disruptive advertisements in favor of naturally embedding brands into existing, high-performing video franchises. The Anti-Echo Chamber Demand: Algorithms have hyper-fragmented public discourse, creating a massive, untapped market of viewers who actively seek out raw, multi-perspective content to escape their own echo chambers. The TV Screen Takeover: Digital-first production must now default to cinema-grade standards like 4K, as YouTube's massive growth on connected televisions blends the boundary between streaming networks and independent creators. The Human Premium in an AI Era: As artificial intelligence commoditizes automated content creation, media companies that double down on raw, real-life human connection will hold the ultimate competitive advantage. IP Upcycling and Windowing: Legacy distribution strategies like FAST channels and AVOD licensing represent the most lucrative secondary revenue streams for creators sitting on deep libraries of episodic content. Resources & Next Steps: Subscribe to Next in Media on Apple Podcasts and Spotify Key Episode Timestamps: 00:00 Jubilee's Mission and Content Philosophy 1:09 Introduction and Background 2:07 Jubilee's Format Strategy and Studio Approach 3:44 Building a Scalable Business Model 4:57 Format Development and Longevity 6:16 YouTube's Evolution and Connected TV 7:54 Multi-Platform Strategy 8:54 Brand Partnerships and Controversial Content 10:01 Successful Brand Integration Examples 11:23 Brand Partnership Philosophy 12:19 YouTube's Creator Economy Evolution 13:44 Creator Content Boosting vs Investment 15:19 Hollywood and Streaming Industry Relations 16:32 Content Licensing and Distribution 17:41 Short-Form Fiction and Experimentation 18:25 Microdrama and Asian Market Trends 19:05 AI Integration and Human-Centered Content 20:09 Generational Media Habits and Public Discourse 21:34 Gen Z's Media Consciousness 22:21 Future Political Engagement and Partnerships

Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScientific approaches measurement, why holdout testing is still underutilized by most brands, and how to build a test media plan that actually generates signal. Plus: why single-touch attribution fails in a multi-channel world and what it takes to move from vanity metrics to a long-term growth strategy.

In this episode of Next in Media, Mike Shields sits down with Alan Moss, VP of Global Advertising Sales at Amazon Ads, to talk about Amazon's rapid transformation into a full-funnel advertising powerhouse. Alan walks through how he joined Amazon mid-COVID in 2020 and within a few years helped land an 11-year NFL deal, launch Prime Video ads, and close an NBA partnership that made Prime Video a year-round sports network.  He and Mike dig into what's working in the upfront market, why Amazon sees retail media and streaming as one unified full-funnel business, and how Amazon DSP's partnerships with Netflix, Disney, Roku, and others now reach 90% of household audiences. They also get into the growing role of Twitch and creators as a mid-funnel marketing lever, and why Alan believes the future is AI agents — not just for creative optimization, but for full campaign orchestration. Key Highlights

In dieser Folge von „Aktien mit Potenzial" sprechen wir mit Timon Sitte über AppLovin – eine KI-getriebene Marketingplattform, die Werbung, Monetarisierung und Wachstum für digitale Geschäftsmodelle neu definiert. Das in Kalifornien ansässige Unternehmen ist mit Mobile Advertising, App-Monetarisierung, Measurement und Connected TV ein bedeutender Akteur im globalen Werbemarkt. Die 898 Mitarbeitenden erzielten damit im Jahr 2025 einen Umsatz von mehr als 5,48 Milliarden US-Dollar – ein im Vergleich beachtliches Ergebnis. Doch wie stark ist die KI-gestützte AXON-Technologie im aktuellen Marktumfeld wirklich? Könnte diese Aktie ein geeigneter Anwärter für Ihr Portfolio sein? Wir wünschen Ihnen viel Freude beim Zuhören und freuen uns auf Ihr Feedback! Hinweis: Auf der LYNX-Podcast-Seite https://www.lynxbroker.de/boerse/podcast/aktien-mit-potenzial/applovin-das-neue-meta/ finden Sie alle relevanten Informationen zu dieser Episode. Wichtige Information Dieser Podcast ist eine Marketingmitteilung. Er entspricht daher nicht den gesetzlichen Anforderungen zur Förderung der Unabhängigkeit von Finanzanalysen und unterliegt keinem Verbot des Handels vor der Veröffentlichung.  Die in diesem Podcast enthaltenen Informationen und Meinungen dienen ausschließlich allgemeinen Informationszwecken und stellen weder eine Anlageberatung noch ein Angebot oder eine Aufforderung zur Tätigung bestimmter Anlagen dar. Die verwendeten Quellen sind in den Shownotes aufgeführt. Ihre persönliche finanzielle Situation, Ihre Kenntnisse, Erfahrungen, Anlageziele oder Risikobereitschaft werden nicht berücksichtigt. Bitte führen Sie vor einer Anlage Ihre eigenen Recherchen durch oder lassen Sie sich unabhängig und professionell beraten. Aus dem Inhalt dieses Podcast können keine Rechte abgeleitet werden, und LYNX übernimmt keine Haftung.  Anlegen ist riskant. Ihr Verlust kann Ihre Einlage übersteigen.  Der Wert von Investitionen kann schwanken. Die Wertentwicklung in der Vergangenheit ist kein verlässlicher Indikator für zukünftige Ergebnisse. Die genannten Wertentwicklungszahlen berücksichtigen keine Transaktionskosten, Steuern oder sonstigen Gebühren.  Die Inhalte werden nach der Veröffentlichung nicht aktualisiert.  Die Referenten können eine direkte Position oder eine indirekte Position in den genannten Instrumenten halten, beispielsweise über ETFs, Investmentfonds oder vergleichbare Anlageinstrumente, auf deren Anlagestrategie sie keinen Einfluss haben.  LYNX BV ist eine niederländische Wertpapierfirma, die von der niederländischen Finanzmarktaufsichtsbehörde (AFM) und in Deutschland von der Bundesanstalt für Finanzdienstleistungsaufsicht beaufsichtigt wird.

Getting Your Music Video Noticed By Vevo's Decision Makers Unlock the secrets of music video success with Vevo's VP of Music & Talent, Jordan Glickson, in this powerhouse episode of the MUBUTV Music Business Insider Podcast! Discover how data and gut instinct combine to launch emerging artists, why visual content is more important than ever, and how you can maximize your reach on platforms like YouTube and Connected TV. Featuring real-world tips and untold stories about breaking artists through flagship series like Discover and Artists to Watch, this is essential listening for artists and industry hopefuls alike.

Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤWe are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit.ㅤBest Moments:(01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages(02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement(03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it(05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list(06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience(09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwaterㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Many brands treat Connected TV like another form of digital advertising. That's a mistake.This week, we're sharing a bonus episode with a special presentation from Shoptalk. Catherine Walstad, Chief Media Officer at Marketing Architects, breaks down the most common CTV myths and explains what smarter TV buying actually looks like. From frequency management to targeting accuracy to ad fraud, Catherine covers the traps brands fall into and the strategies that get results.Topics covered: [01:00] Why CTV is not just another digital channel [03:00] How frequency becomes waste faster than you think [04:00] Why premium inventory doesn't guarantee better performance [05:00] Ad fraud, poor supply, and wasted CTV impressions [06:00] The limitations of IP-based targeting [07:00] Why CTV measurement produces conflicting answers To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources: Watch: TV Like Digital and Other CTV Myths Catherine's LinkedIn  

You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That's why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he's built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent.We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks.Then we go deeper on the stuff most marketers won't say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems.If you're serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you'll get a playbook you can apply this month. Subscribe for more, share this with a friend who's stuck on paid ads, and leave a review with the one location you'd fence first.How to Connect with Chris?Website: https://www.getgeofencing.com/YouTube: https://www.youtube.com/@getgeofencingUSAInstagram: https://www.instagram.com/getgeofencing/Facebook: https://www.facebook.com/chrisgetgeofencingLinkedin: https://www.linkedin.com/in/chrisseminatore/X/Twitter: https://x.com/getgeofencingReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Jenny Bristow, CEO & Founder of Hedy & Hopp, is joined by Miranda Ochsner, Director of Paid Media to discuss the significant impact of the 2026 midterm elections on healthcare marketing. Political ad spend is expected to exceed $10 billion ahead of this year's midterms, presenting significant challenges for marketers, particularly when it comes to traditional channels, like TV and radio. They discuss these challenges and offer strategic advice for navigating the volatility of marketing during a political season.Episode NotesSince political campaigns typically have first-right access to advertising inventory across local TV and radio stations, other advertisers risk being “bumped.” No matter how far in advance you planned and purchased placements, getting bumped means your spots may be moved to less effective times of the day, like overnights, or removed entirely. This forces marketers to pivot quickly to deal with credits and reallocate budget.The following strategies can help marketers plan ahead, as the political season is scaling up quickly:Have a Plan B: Even the best laid plans need contingencies during political seasons, as inventory and political noise is largely out of your control. Think about scaling back or pausing tactics during the busiest weeks to ensure your message isn't getting lost.Capitalize on Alternative Placements: Be flexible and consider adjusting daypart mixes. Shifting from highly competitive times to alternative slots can maintain reach even during a busy season.Diversify Media Channels: Beyond traditional local TV and radio placements, digital channels like online video and Connected TV offer additional control. Just be aware that additional control comes with additional costs, which are projected to increase by 20-50% in competitive markets.Prioritize High-Intent Tactics: Channels like paid search remain stable and effective drivers of qualified traffic, even despite potential increases in bid costs.Since political seasons are guaranteed to be unpredictable, focus on early, proactive planning to ensure a consistent, high quality presence.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Miranda:Email: miranda.ochsner@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/mirandamochsner/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Have a question, comment, idea or suggestion? Send us a text.Connected TV spending is growing — but the real question in 2026 isn't whether campaigns should be buying CTV. It's who should be managing the buy.Eric Wilson sits down with Chauncey Southworth, CEO of CrossScreen Media, to untangle the debate between TV buyers and digital buyers over who owns the streaming buy. Chauncey breaks down where the CTV growth is actually coming from (hint: down-ballot races are surging), why siloed buying is costing campaigns real money, and what questions every campaign should be asking their vendors right now.They also dig into a striking stat from CrossScreen founder Michael Beach: linear TV viewers see over 13 minutes of ads per hour, while streaming viewers see fewer than 4. What does that mean for your creative strategy? And how should campaigns be thinking about the light viewers who are hardest to reach on any screen?From supply path optimization to message testing to GOTV strategy for low-propensity voters, this is a conversation that will sharpen how you think about every dollar in your video budget.Visit our website: CampaignTrend.com

Ann Berry is joined by Zeta Global Co-founder & CEO David Steinberg to discuss how the company is using AI to transform digital marketing. Steinberg explains how Zeta's platform helps enterprises acquire, retain and monetize customers, why the company invested in AI years before the recent boom and how it built its consumer data cloud. They also discuss the “software apocalypse” narrative weighing on SaaS stocks, Zeta's push into connected TV advertising and how its new AI assistant Athena could further automate marketing decisions. 00:00 Zeta Global CEO David Steinberg Joins01:00 What Zeta's Marketing Platform Actually Does03:14 Why Zeta Pivoted to AI in 201707:30 Building a Massive Consumer Data Cloud08:34 How Zeta Uses Data to Target and Acquire Customers10:02 The “Software Apocalypse” and Tech Stock Selloff10:44 Zeta's Growth: Revenue, Cash Flow, and Scale12:06 Connected TV Advertising and Data Targeting13:45 Why AI Won't Replace Enterprise Software17:46 Introducing Athena: Zeta's AI Marketing Copilot19:02 Automating Marketing Strategy with AI21:06 The Path to $2.3B in Revenue22:14 Pricing Power and Return on Ad Spend26:03 M&A Strategy and Growth Through Acquisitions After Earnings is brought to you by Stakeholder Labs and Morning Brew.For more go to https://www.afterearnings.com Follow UsX: https://twitter.com/AfterEarningsTikTok: https://www.tiktok.com/@AfterEarningsInstagram: https://www.instagram.com/afterearnings_/ Reach OutEmail: afterearnings@morningbrew.com $ZETA Learn more about your ad choices. Visit megaphone.fm/adchoices

Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both digital and linear media, the impact of consumer behavior changes, and offers valuable advice for brands looking to enhance their media strategies. Takeaways Marilois Snowman founded Mediastruction to address mid-market brands' unique needs. The evolution of media spending has shifted significantly towards digital. Mid-market brands often lack the language and understanding of media mix modeling. Education is crucial for brands to understand the algorithms behind media planning. Customization of algorithms is essential for effective media mix modeling. Connected TV is becoming a valuable medium for mid-market brands. Linear TV still holds significant power in marketing strategies. AI can enhance data analysis but requires careful oversight. Consumer behavior is shifting, impacting web traffic and SEO strategies. Brands need a data evangelist to navigate the complexities of marketing data. Chapters 00:00 Introduction to Mediastruction and Marilois Snowman 01:02 The Genesis of Mediastruction and Marilois Background 02:04 Mid-Market Measurement Gaps and Growth Goals 02:42 The Rise of MMM and the Evolution of Media Spend and Measurement 04:35 Demystifying MMM and Building Customized Paid Media Solutions 06:59 Scaling Beyond Search and Social and Rethinking Channel Mix 08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands 11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails 13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic 16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Peterson interviews Vibhor Kapoor, Chief Business Officer at AdRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.TakeawaysVibhor Kapoor oversees product management, partnerships, and marketing at AdRoll.AdRoll has evolved from a retargeting platform to a full funnel marketing solution.B2B advertising requires personalization to engage multiple decision-makers.AI platforms are changing the landscape of advertising and e-commerce.Agents may play a significant role in future e-commerce transactions.Authentic content is more effective than low-quality, high-velocity content.Understanding intent data is crucial for relevant advertising.AdRoll captures intent signals to create audience predictions.The future of advertising will involve a mix of AI and human-led content.Marketers should think across channels and stages of the funnel.Chapters00:00 Introduction to Vibhor Kapoor and AdRoll02:25 Understanding AdRoll's Evolution and B2B Marketing07:32 The Future of Advertising in AI Platforms10:43 The Role of Agents in E-commerce15:49 The Balance of AI and Human Engagement in Marketing18:06 Leveraging Intent Data for Better Advertising21:38 Predictions for Q1 and Future Trends in Advertising

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the state of modern TV advertising. Together, they break down the biggest misconceptions about streaming versus linear TV, why hyper-targeting can actually limit growth, and how marketers should approach buying Connected TV without losing the power of broad reach. Topics covered: [04:00] How fragmented is the TV landscape really?[10:00] Why CTV feels familiar to digital marketers[16:00] The biggest mistake marketers make with CTV[21:00] Should you buy linear or streaming? (Hint: It's not either/or)[23:00] When is targeting worth the cost?[29:00] How creative strategies can differ in streaming versus linear To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Nielson Report: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/2026 Awful Announcing Article: https://awfulannouncing.com/streaming/strange-state-sports-fast-tv-tubi.html Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

It is time to revisit Data Clean Rooms, having dedicated seven previous episodes to the topic across both the English and Spanish-language channels. The convergence of advanced data management techniques, more mature Privacy Enhancing Technologies, and sophisticated 1st-party data-based collaboration scenarios (on the back of AI, retail media, and Connected TV) already call for frequent updates. This is now accompanied by a more nuanced legal analysis that will benefit from the recent EDPS v. SRB (CJEU) case (on the relative nature of “personal data”).Some common, burning questions that you will find answered in this episode: How do you apply Joint Controllership agreements to the various stages in common business cases? How to handle more complex relationships involving two or more parties?References:* Jacob Feder on LinkedIn* Jacob Feder at Fieldfisher* Peter Craddock: EDPS v SRB, the relative nature of personal data, processors, transparency, impact on MarTech and AdTech (Masters of Privacy, September 2025)* Nicola Newitt (Infosum): the legal case for Data Clean Rooms (Masters of Privacy, March 2023)* Matthias Eigenmann (Decentriq): Confidential Computing, contractual relationships and legal bases for Data Clean Rooms (Masters of Privacy, March 2024)* Damien Desfontaines: Differential Privacy in Data Clean Rooms (Masters of Privacy, January 2024)* Guidelines 8/2020 on the targeting of social media users* Fashion ID GmbH & Co. KG v Verbraucherzentrale NRW (CJEU, 2019): The operator of a website that features a Facebook ‘Like' button can be a controller jointly with Facebook in respect of the collection and transmission to Facebook of the personal data of visitors to its website.* Digital Omnibus Regulation Proposal (EU Commission, November 19th 2025)* Meta Platforms Inc and Others v Bundeskartellamt (CJEU, 2023) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Good afternoon and welcome to The Lunchtime Series with Kevin Britz, where we lead the charge with insights, information, and effective results in coaching, leadership, and marketing.In this powerful end-of-year episode, Kevin is joined by Marketing & Communications Specialist Craig Page-Lee for a deep, practical conversation on leadership reflection and the critical themes leaders must focus on as they move into 2026.As the year draws to a close, 56% of employees are asking whether their jobs align with their long-term goals. But the bigger question is:

On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Matthew Henick, SVP,  Ventura TV OS at The Trade Desk. In this episode, they discuss how The Trade Desk, through its TV Operating System Ventura TV OS is addressing some of the biggest challenges in Connected TV —like fragmented ad delivery, complex supply chains, and the need for greater transparency. They also dive into The Trade Desk's Partnership with DirecTV and what it signals about the future of the streaming experience for both consumers and industry players. Stay in the content world loop

Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠Analytic Dreamz examines why Michael Bublé remains the global holiday monarch in 2025. His 2011 “It's Beginning to Look a Lot Like Christmas” dominates with 1.2B+ Spotify streams, 652M EAS, recurring Hot 100 peaks (#12 in 2024), and December surges up to 1900% on Connected TV. Analytic Dreamz breaks down the 6× Platinum Christmas album (19.2M EAS worldwide), seasonal vinyl spikes, 912% YouTube lifts, and how one track still generates 40% of its annual revenue from holiday ads and TV syncs.From headlining NBC's Christmas in Rockefeller Center alongside Laufey, Gwen Stefani, and Halle Bailey to the first-ever 24/7 Bublé Christmas Classics YouTube livestream with Warner Records, Analytic Dreamz delivers the full 2025 takeover stats, cultural dominance, and streaming data proving Bublé owns November–December like no artist before. Real numbers, real legacy.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsPrivacy & Opt-Out: https://redcircle.com/privacy

BestPodcastintheMetaverse.com Canary Cry News Talk #892 - 11.17.2025 - Recorded Live to 1s and 0s Deconstructing World Events from a Biblical Worldview Declaring Jesus as Lord amidst the Fifth Generation War! CageRattlerCoffee.com SD/TC email Ike for discount https://CanaryCry.Support   Send address and shirt size updates to canarycrysupplydrop@gmail.com   Join the Canary Cry Roundtable This Episode was Produced By:   Executive Producers LX Protocol BARON of the Berrean Protocol*** Sir Jamey Not the Lanister***   Producers of TREASURE (CanaryCry.Support) Christy S, Heather M, Cage Rattler Coffee, Rod   Producers of TIME Timestampers: Jade Bouncerson, Morgan E Clankoniphius Links: JAM   NEPHILIM UPDATE 10:12 Tim Alberino on Glenn Beck   ELON/BEAST SYSTEM 11:52 Post: Elon says Optimus will solve poverty and provide "Universal High Income for all" (X)    AI/BEZOS 16:10 Jeff Bezos reportedly returns to the trenches as co-CEO of new AI startup, Project Prometheus   MEXICO/RIOTS 36:17 Gen Z Riots in mexico "Mostly Peaceful" CLIP: "SMALL" Protest CLIP: Mexican Riot Police CLIP: Mexican Riot Police do it different → Ryan Grim suddenly suspects fake youth movements (X)   CLIP: Mexican senator calls out Sheinbaum for Narco State on national TV (FOX) → More notes from Fox report (X) Clip: US MIlitary Buildup around Venezuela CNN Claims UK stopped intelligence sharing with US for Carco Boats The SUN Claims UK DID NOT stop sharing Intel (The Sun)   AI 1:42:18 Peter Thiel and Softbank sell NVIDIA (MSN/Money) "The Big Short" Guy "Closes up shop" after shorting NVIDIA → Clip: World's Highest IQ guy crazy price prediction for BTC (X) Inside the Bitcoin apocalypse Jim Cramer BUY BTC Oct 22 BTC began decline on Oct 28   CRYPTO/AI 2:13:15 Alibaba cross-border arm plans AI subs and stablecoin-like payments with JPMorgan (CNBC) JPMorgan Rolls Out JPM Coin Leveraging Coinbase's Base: Report (Coindesk) Note: Jim Cramer says BUY Alibaba!   V4V 2:24:41 Podcasting Market Worth USD 114 Billion by 2030 as Connected-TV, Voice Assistants, and Regional Audience Growth Gain Momentum, Reports Mordor Intelligence (Yahoo/Mordor)   EXECUTIVE PRODUCERS TALENT/TIME END 2:59:54

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. 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The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have a question, comment, idea or suggestion? Send us a text.Billy McBeath from Senate Leadership Fund reveals why most political campaigns are still buying connected TV like it's 2015—and what they should do instead.He breaks down the breakthrough YouTube study that forced SLF to rebuild their entire advertising strategy mid-cycle, discovering that 14 impressions on YouTube moved polling numbers like broadcast TV. Billy explains how to get modeling, polling, and reporting to actually talk to each other, why fragmentation is costing campaigns thousands in wasted impressions, and the four rules for smarter CTV buying in 2026.If you're spending six figures or more on digital video, this episode will save you money.Visit our website: CampaignTrend.com