Screen Wars Thought Leader Interviews by Cross Screen Media

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.  Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup 

Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup 

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward.  Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies' expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Ashwini Karandikar, EVP Media, Tech & Data at The 4A's, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner' approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Auren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Simon Andrews, Founder of Addictive, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the agency of the future looks like and how marketers can benefit from the intersection of mobile and commerce in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Tim Conley, CEO of Extreme Reach, joins Cross Screen Media CEO Michael Beach to share his thoughts on the impact of media fragmentation and the importance of experimentation in advertising including channel, length, and functionality, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

James Rooke, General Manager of Effectv, joins Cross Screen Media CEO Michael Beach to share his thoughts on topics including how the industry should be approaching proof of performance, breaking down the silos between linear and digital, and the future of addressable TV, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mark Zagorski, CEO of DoubleVerify, joins Cross Screen Media CEO Michael Beach to share his insights on the future of video ad effectiveness and fraud prevention in the midst of the shifting consumer landscape, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Michael Schoen, SVP and GM of Marketing Solutions at Neustar, joins Cross Screen Media CEO Michael Beach to share his thoughts on what the future of identity looks like as consumer privacy continues to evolve, and how attribution will transform the video advertising industry, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Louqman Parampath, VP, Product Management, Advertising at Roku, joins Cross Screen Media CEO Michael Beach to share his insights on what the future of Connected TV looks like after experiencing tremendous growth in 2020. Louqman also shares details on Roku's deal to acquire Nielsen's Advanced Video Advertising as well as its acquisition of Quibi's content library in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brandon Katz, Senior Entertainment Reporter at Observer, joins Cross Screen Media CEO Michael Beach to share his insights on the strategies that are determining streaming success, where new entrants like Paramount+ have room to grow, and what the future of movie consumption looks like when theaters reopen in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to shares his thoughts on "The Great Re-Invention" and how organizations can thrive in the digital age in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Andrew Rosen, PARQOR's Founder, joins Cross Screen Media CEO Michael Beach to shares his insights on how the genre wars and “coopetition” are affecting advertising and streaming today in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Jane Clarke, CIMM's (Coalition for Innovative Media Measurement) CEO and Managing Director, joins Cross Screen Media CEO Michael Beach to shares her thoughts on the building blocks of cross-media measurement and how the emergence of first-party data is affecting media measurement in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Luke Kallis, Snap Inc. VP, Head of Enterprise US Sales, joins Cross Screen Media CEO Michael Beach to shares how Snap is innovating across augmented reality, online video, and targeted advertising in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Professor Karen Nelson-Field, Amplified Intelligence's Founder and CEO, joins Cross Screen Media CEO Michael Beach to shares her expertise on the "Attention Economy" and its effects on measuring media today in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Tracey Scheppach, Matter More Media's CEO, joins Cross Screen Media CEO Michael Beach to share her insights on Addressable TV and how it is reshaping the future of the industry in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Jordan Rost, Roku's Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mark Rotblat, Tubi's Chief Revenue Officer, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad trends, including accelerated growth in streaming ad spend, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Sparrow Advisers Principal and Co-Founder Ana Milicevic joins Cross Screen Media CEO Michael Beach to share her expertise and recommendations for innovation in digital entertainment, including opportunities for matching distribution models to consumer demand in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Simulmedia CEO and Founder Dave Morgan joins Cross Screen Media CEO Michael Beach to share his expert opinions on video ad trends and opportunities, including the largely untapped potential of video games, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Magnite's Adam Lowy joins Cross Screen Media CEO Michael Beach to share his expertise on the major industry shifts and opportunities for players across the Convergent TV space in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Innovid CTO and Co-Founder Tal Chalozin joins Cross Screen Media CEO Michael Beach to share his data-driven perspective on opportunities for agencies, networks, and brands across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup​

Nielsen's Dave Hohman joins Cross Screen Media's Michael Beach to share his unique insights on developments, trends, and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup​

Comscore CEO Bill Livek joins Cross Screen Media CEO Michael Beach to share his expertise on the opportunities and challenges across the Convergent TV Space in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup​