American Window Cleaner Podcast

Everyone wants to be admired, right? But is your ego hurting you? Today we discuss why it's better to be great than to look good on social media. Are you not subscribed to our paper magazine yet? AWCmag.com/sub/

Accounting is boring right? So why should you think about it and know your numbers? Having a solid financial foundation makes your business stronger and more profitable. Don't miss an issue, subscribe! AWCmag.com/sub/

Have you ever wasted money on advertising that never brought you any customers? So, how can advertising actually make the phone ring off the hook? There are lots of variables, so let's talk about this! Not subscribed yet? AWCmag.com/sub/

Understanding how your customers think will make you a much better advertiser. Today we talk about the "keeping up with the Joneses" mentality. When people want to do what their neighbors do, to keep up... So let's discuss how you can use this in your marketing and advertising. Subscribe to the paper magazine: AWCmag.com/sub/

You're slammed! The last thing you want to do is find and hire someone. Yet, hiring when you're busy can be the best decision for your business, and for you! We discuss some tips to help you with hiring. What do you think, how do you hire when you're busy? Not subscribed yet? AWCmag.com/sub/

Remember 80s video games and Atari? You probably remember the old 8bit stuff... It turns out we can learn some good business lessons today from Atari in the 80s. Tell us what you think! Do you want to get the paper magazine mailed to you each month? AWCmag.com/sub/

If you aren’t studied up in accounting or aren’t familiar with the ins and outs of Quickbooks it can create more work than value for you. In this episode, we are tackling some of the basics you need to know to get the maximum value out of your Quickbooks account and improve your financial data to help you make better business decisions. Do you want to order a copy of a past issue? AWCmag.com/product-category/magazine-issues/

Are you efficient, are you effective? How do those two qualities work together? It takes knowing your crew, knowing your clients, and much more. We'd love to hear from you, please leave a comment, a review, or tag us on social media! Are you not subscribed to our print magazine? AWCmag.com/sub/

Are you providing an experience or simply a service? What's the difference, and why should I care? We talk about that today and also how to provide a great experience to your customers! If you're not already getting the printed magazine, subscribe here: AWCmag.com/sub/

Do you have a referral system? We're not asking if you get referrals, but do you have an actual system to get more referrals? Today we discuss how to leverage referrals to grow your business. Want the printed mag? AWCmag.com/sub/

Last year didn't go as planned, that's an understatement! If you had a budget, odds are you were not able to stay in lock step with it. So, why even bother? Is it all just a big waste of time to layout a plan that tries to predict a wildly uncertain future? NO! Let's discuss why... Get your print subscription: AWCmag.com/sub/ Read the article here: AWCmag.com/do-we-really-need-a-budget/

Great, you've grown your business and now you're hiring! Except...getting good employees is harder than it seems. How do you do it? Let's talk about this. Read the article here: https://awcmag.com/employee-trap/ Get your print sub here: AWCmag.com/sub/

Are your beliefs limiting your potential? Today we talk about some beliefs or ways of thinking that might be holding you back. Regularly analyzing our beliefs is critical to growth. Subscribe here: AWCmag.com/sub/

We’ve thought of how much we should charge, but we’ve never really thought of our worth. And there’s a lot of things that go into it. A lot of things that add to what we’re worth. Now, just to be clear I’m not talking about you as a person, what I’m talking about is how much our time is worth to someone. Listen and let us hear you! Tell us what you think on Facebook or in the comments section! Get our magazine mailed to you monthly here: http://awcmag.com/sub/ And read the article I talked about today here: https://awcmag.com/what-are-you-worth/

While many of the window cleaners in the country are closing shop and hunkering down for the Winter, the squeegee slingers in the Southern half of the US are smack in the middle of their busy season. Regardless of when in the year you find yourself running on all cylinders, there will inevitably be the age-old temptation of taking on too much work.... So should you say no? Get your paper subscription: https://awcmag.com/sub/ Read the article here: https://awcmag.com/saying-no-is-saying-yes/

Every business out there is constantly collecting data. Whether you are a new, one man operation with paper receipts or a well established company using every available metric in your fancy CRM, everything boils down to math. Read here: AWCmag.com/number-porn/ Subscribe here: AWCmag.com/sub/

Have you ever woken up with an instant sense of dread before work starts for your business that day? Ever been so stressed from issues in your business that you just wanted to throw in the towel? Has business ownership ever given you crippling anxiety? As an owner of a small business there seems to be no end to the worries and doubt... If you want to read the article, here it is: AWCmag.com/take-care-of-yourself-first/

With everything we have gone through in our businesses for the past few months, some of us are starting to forget some of the basics. We are seeing our window cleaning companies in a different light. As small business owners, sometimes we have to put blinders on to focus on the NEW way the world is. But sometimes we need to not forget to focus on what we know. This week's episode is based on an article from our January issue. If you want to read the article, here it is: https://awcmag.com/things-to-consider-right-now/

So you think you can scale a service business? Here are a few think to take into consideration. What are you thought? Let us know on social media facebook.com/AWCmag instagram.com/awcmag/ Read the full article here: https://awcmag.com/why-you-cannot-scale-a-service-business/

What do customers want or need? Whether it’s talking to an employee or trying to sell to a potential client, understanding human motivation is vital to success This week's episode is based on an article from our January issue. If you want to read the article, here it is: https://awcmag.com/needs-and-wants-2/ Get your paper subscription here: http://awcmag.com/subscribe/

Phew, 2020 is finally over. What lessons did we learn? This week's episode is based on an article from our January issue. If you want to read the article, here it is: https://awcmag.com/the-future-of-window-cleaning/

Read more about Scott Ehrankrantz: AWCmag.com/A-Most-Interessing-Person/Scott+Ehrenkranz Learn more about Scott Ehrankrantz and Texas Window Cleaning: TXWindow.com --------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag ---------------------------------

Watch as Ryan Kettering explains why adding on a service might not be a good. Learn more about Ryan and Prolific Prints at ProlificPrints.com --------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag ---------------------------------

SmartCAT and RFID Wall Tags increase visibility into window cleaners’ accountability by documenting when they arrive, depart and what they clean at a client’s facility. Learn more at SmartCatRFID.com Read more at: AWCmag.com/Tech-Ages/Window+Cleaning+Accountability+with+RFID --------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag ---------------------------------

In this episode of AWC TV we talk to Derreck Smallwood marketing strategy, Radius Bomb, and mail marketing. -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

We had this discussion in the winter but the pricing principles will be useful to you now as well. You might find this information useful: https://awcmag.com/Business-Builder/Pricing+Principles+You+Should+Know In this episode of AWC TV we talk to Curt with ResponsiBid about pricing structures, service packages and more... Try ResponsiBid here: https://bids.responsibid.com/SignUp?promo=awc

Phil Alexander, the inventor of Simpole tells us about his invention and what he has in store! window-washing-equipment.com -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

Henry Grover, with the IWCA's Glass Committee, tells us about developing products that work with coatings. Check out our Glass Science article series: AWCmag.com/Glass-Science Read about the IWCA Glass Research AWCmag.com/Glass-Science/IWCA+Glass+Research -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

We talk to Jim Dubois about the Business Builder section of The American Window Cleaner Magazine. Lots of good tips! AWCmag.com/Business-Builder Jim Dubois' website: WindowWashingWealth.com Related Content: • Get to Know Jersey - One of Our Contributors soundcloud.com/window-cleaner-podcast/get-to-know-jersey-one-of-our-contributors • We Talk Small Businesses and Franchises with Alan Karr soundcloud.com/window-cleaner-podcast/we-talk-small-businesses-and-franchises-with-alan-karr • Signs to Watch For - How is Your Business Doing? soundcloud.com/window-cleaner-podcast/signs-to-watch-for-how-is-your-business-doing -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

Do you use SEO to make your business known? Check out our article on common business mistake, including SEO mistakes: awcmag.com/Business-Builder/Is+Your+Window+Cleaning+Company+Also+Guilty+of+These+Marketing+Mistakes%3F Also our other recent podcast on SEO: soundcloud.com/window-cleaner-podcast/marketing-local-seo-and-paid-traffic

We enjoyed talking with Craig Henzel and Grace Gerengher. We discussed multigenerational businesses, how to blend the old way with the new way of doing business, and much more! Check out our first interview with Craig in July 2018 https://youtu.be/_kvhBPR7t8k And our Most Interesting Person article in the American Window Cleaner Magazine https://awcmag.com/A-Most-Interessing-Person/Craig+Hendzel -------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------

Podcast Exclusive: We discussed disinfecting and sanitizing with Paul Collum. He answered many questions you probably had. If you have any further questions please let us know. Stay safe out there! -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

What's easy? Who's an idiot? What are we talking about here? Watch and let us know what you think! Jersey's Articles for AWC Mag https://awcmag.com/Jersey-Josh/ Check out Jersey's podcast here: https://windowcleaner.com/podcast/wcrnation/ Related Content: • Jersey's first time on AWC TV youtu.be/3oyfSyfHE94 • Jersey's Articles for AWC Mag awcmag.com/Jersey-Josh/ -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

Read Jersey's articles for The American Window Cleaner Magazine https://awcmag.com/Jersey-Josh/ Check out Jersey's podcast here: https://windowcleaner.com/podcast/wcrnation/ Related Content: • Jersey's first time on AWC TV youtu.be/3oyfSyfHE94 • Jersey's Articles for AWC Mag https://awcmag.com/Jersey-Josh/ -------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag --------------------------------------------------------

Are you targeting the right customers? How do you know you're spending money to advertise to actual potential customers? Thanks to ABC Window Cleaning Supply for the good information in this discussion. window-cleaning-supply.com/ Related Content: • Are you Laser Targeting your customers? youtu.be/B0hv8bngl9o • How SEO Can Help Your Business youtu.be/7G3yYtgctKA • From $100,000 to Selling Your Business youtu.be/uviANEw9-oI • Business Coaching - Accountability and Growth youtu.be/uaTnAet3xP0 • Goal Setting and Marketing? Who Has Time For That? awcmag.com/Business-Builder/Go…as+Time+For+That%3F • 5 Around Marketing awcmag.com/Business-Builder/5+Around+Marketing • Why Online Reviews Matter … and How They Can Fuel Your Business awcmag.com/Business-Builder/Wh…+Fuel+Your+Business ------------------------------------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag -------------------------------------------------------------------------------------

We interview a cool couple in Dallas, Texas. They own a business called Dutch Shine Maintenance Services. We introduce to you Phebe and Sarah Van Der Meer. Read about them here: awcmag.com/A-Most-Interessing-Person/Phebe+and+Sarah+Van+Der+Meer Related Content: • Soren Samuelsson awcmag.com/A-Most-Interessing-Person/Soren+Samuelsson • Jeff Beigel, James Brady awcmag.com/A-Most-Interessing-Person/Jeff+Beigel%2C+James+Brady • Vickie Couture Head awcmag.com/A-Most-Interessing-Person/Vickie+Couture+Head ------------------------------------ As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag ------------------------------------

Jersey Josh and Mike Draper discuss trade associations, how they evolved, why they're becoming more relevant, and much more. What are your thoughts? Check out Jersey here: windowcleaner.com/podcast/wcrnation/ Main trade associations discussed: IWCA.org PWNA.org Related Content: • Jersey's first time on AWC TV youtu.be/3oyfSyfHE94 • Should I Join the IWCA? youtu.be/47IlddY6nCc • PWNA PowerClean Convention youtu.be/zfidHYWPKt0 • IWCA Convention Recap youtu.be/GGnaqOBZmng • Meg Josetti - PWNA Wine & Wash Organizer youtu.be/r0cqXC2z_k0 • IWCA is Safety awcmag.com/Safety-in-my-Biz/IWCA+is+Safety • IWCA Glass Research awcmag.com/Glass-Science/IWCA+Glass+Research ------------------------------------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag -------------------------------------------------------------------------------------

How do you stay in touch with your customers? Emails are a big favorite to advertise and keep in contact with customers. So people receive lots of emails, how do you standout without annoying the recipients of your emails? Thanks to ABC Window Cleaning Supply for the good information in this discussion. https://window-cleaning-supply.com/ Related Content: • Are you Laser Targeting your customers? youtu.be/B0hv8bngl9o • How SEO Can Help Your Business youtu.be/7G3yYtgctKA • From $100,000 to Selling Your Business youtu.be/uviANEw9-oI • Business Coaching - Accountability and Growth youtu.be/uaTnAet3xP0 • Goal Setting and Marketing? Who Has Time For That? awcmag.com/Business-Builder/Goal+Setting+and+Marketing%3F+Who+Has+Time+For+That%3F • 5 Around Marketing awcmag.com/Business-Builder/5+Around+Marketing • Why Online Reviews Matter … and How They Can Fuel Your Business awcmag.com/Business-Builder/Why+Online+Reviews+Matter+%E2%80%A6+and+How+They+Can+Fuel+Your+Business ------------------------------------------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag -------------------------------------------------------------------------------------

Carrie tells us about her life as a Window Cleaner and a Writer, and how she's able to organize her work to allow her to travel abroad. Have you considered traveling during the slow season? Related Content: • Firefighter's Safety Tips - High Rise youtu.be/7kbGnxUttAw • Read about her: https://awcmag.com/A-Most-Interessing-Person/Carrie+Guenther Other Most Interesting People • Sheila Smeltzer: https://soundcloud.com/window-cleaner-podcast/episode-3-sheila-smeltzer-a-most-interesting-person • Alan Karr: https://soundcloud.com/window-cleaner-podcast/we-talk-small-businesses-and-franchises-with-alan-karr ------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag -------------------------------------------------

Do you have a rescue plan? We discuss the importance of having one with Jacob Wallace. Thanks to ABC Window Cleaning Supply for the good information in this discussion. window-cleaning-supply.com Related Content: • Firefighter's Safety Tips - High Rise youtu.be/7kbGnxUttAw • High Rise Bucket Safety youtu.be/9PVsuLZQVYs • Are You Rescue Ready or Need Rescuing? awcmag.com/Safety-in-my-Biz/Are+You+Rescue+Ready+or+Need+Rescuing%3F • To Helmet or Not to Helmet - That is The Question awcmag.com/Safety-in-my-Biz/To+Helmet+or+Not+to+Helmet+-+That+is+The+Question ------------------------------------------------- As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag -------------------------------------------------

Read our article about Richie Blue and the Gunslinger https://awcmag.com/Tools-of-the-Trade/The+Gunslinger Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Scott tells us about automating marketing and customer relation. If you'd like to learn more about Markate check out their website markate.com Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Have you tried Agent Clean Solutions? agentcleansolutions.com/distributors/?utm_source=AWC Further Reading: awcmag.com/Safety-in-my-Biz/Chemical+Labels awcmag.com/Pressure-Washing-Insight/Learning+About+Chemicals

We talk to Joe and Louis about mentorship. Do you have any mentors you've learned from? Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Read Alan Karr's story here: https://awcmag.com/A-Most-Interessing-Person/Alan+Karr Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Have you seen or used Sky Pro's equipment before? Learn more at https://skypro.com/ Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

We discuss the advantages of 3D printing over regular manufacturing, how tools are designed, how they are printed and much more. Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Ryan and Dave tell us the secrets to their successful partnership. Do you have any secrets or advice we missed? Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Is OSHA Compliance a headache for you? If so listen to Mike Draper and Jersey Josh discuss aids and support for business seeking compliance. Get more information: expertsafetyservices.com/Book-a-Class And get the JHA Safety App expertsafetyservices.com/JHA-Safety-App Listen and Subscribe to Jersey Josh's Podcast windowcleaner.com/podcast/wcrnation/ Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

We discuss signs that your business might be failing, and what you can do about it. You can read our Business Builder articles here awcmag.com/Business-Builder Jim Dubois' website: https://www.windowwashingwealth.com/ Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag

Butch tells us how to find and keep good employees. What do you do to keep your employees happy? Or if you're an employee what makes you happy at work? Brought to you by Ettore www.Ettore.com Don't forget to subscribe! As always, read us at AWCmag.com and follow us on Facebook.com/AWCmag