Podcasts about QuickBooks

This Podcast Is Episode Number 472, And It's About Unconventional Ways To Market Your Construction Business   One of your greatest fears is wasting money on a less than good lead.   They may or may not have any genuine desire for services. Sometimes a person is committed to collecting three bids when they already have someone picked out to do the work. They may be looking for a "temporary friend" to do them a favor, or by the time you have completed the form, they have changed their mind and no longer want service. This is often the case when one spouse or partner wants the work done, and the other doesn't.   Sometimes you want to try something new when networking with other business owners. Here are some unconventional ways to grow your network and bring in new leads. 1. Collaborate with others in the industry You know your niche, so you know the questions about your industry. Collaborate with people who fit your ideal market. For example, you could create a newsletter where you ask people in your niche market questions about the industry, or you could send out a survey to your market to create a report about the state of the industry. Ask the people you want to work with if they'd be a speaker at an event you host.  The more people you speak with, the more your name will be seen as a leader in the type of construction industry you work in, so don't be afraid to reach out to people to share their insights.  2. Try a new social media platform You want to be where your customers are, but if you're looking to network with new people, you may want to try a new social media platform. Learn how to use the new platform–including any groups or communities you can be part of. If you've always used Facebook, give LinkedIn a try. Once you're on the new platform, look for leaders to connect with and share your content with a new audience. 3. Make videos Users are increasingly engaged by video content. It's personal, shows the human side of your business, and fosters relationship building. You don't have to spend much time or money creating video content. Using the camera on your smartphone, you can film yourself talking about your services and business or sharing insights. You can even record personal messages to go out to leads to get to know you better.  4. Attend industry events If you offer services to particular clients, look into whether you can attend conferences and trade shows. For instance, if your construction business focuses on tiny home building, find out if you can participate in networking events. Go to the events to get to know other people rather than sell your services. Ask lots of questions to get to know others and gain insights into the industry. 5. Host an event Ask what information is essential to your audience and host an event that addresses those pain points. A virtual event with a guest speaker and information relevant to the industry is excellent. Make sure you or someone from your construction business can speak and market your event to potential clients in the industry.  6. Become a resource Introduce people to each other and tell them why you think they should get to know each other. It may sound counterintuitive, but those on both sides of the introduction will remember you as helpful if you start referring people to others. Have a list of service providers you trust and your names to share with others. You can also share valuable content, guide people to the resources they need, and answer questions in your niche. Write a list of the service providers people in your niche typically need and have some names handy as referrals. These may include business lawyers, marketers, importers, various vendors, and construction accounting specialists. They'll all remember you for referring them.  Final thoughts Most homeowners have a real need before asking for a stranger to come. They are looking for any "Affinity" that makes you a safe choice. This is why people are on the Social Media sites looking for "A Friend" or "A Friend of a Friend" anything to get a primary connection; an opinion from someone else before inviting you into their home. When people see you as a trusted resource, they'll see your value and come to you for your insights.  If you have any questions about your accounting or want to know more about how we can help you with your finances, contact us to discuss your needs.  About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Hey Group Practice listeners! The new podcast episode is out today! I'm talking with Kelly Kelly Higdon and Miranda Palmer of Zynnyme about therapist burnout, both for the employer and the employees.        In this episode we cover:     In my role as a group practice owner, what other ways can I take to support or help reduce burnout How to balance reduction of caseload when salary is sort of based on expectations If you step back or slow down, will your business thrive Are you rewarding behaviors that contribute to and impact burnout What is the point of enough when it comes to growth     Links mentioned in the episode:     Zynnyme private practice experts     This episode is sponsored by TherapyNotes. TherapyNotes is an EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. I use TherapyNotes in my own group practice and love its amazing support team, billing features, and scheduling capabilities. It serves us well as a large group practice owner.   Do you ever wish for a financial therapist who could relieve you from the last few months' bookkeeping, talk you off the edge when you're running into issues with Quickbooks, or help you work through a profit plan for growth? GreenOak Accounting does just that! GreenOak Accounting is an accounting firm that specializes in working with group practices. Their value goes WAY beyond bookkeeping; they can help you get on track for financial success. Schedule a free consultation by going to http://greenoakaccounting.com/tgpe

Bill D'Alessandro (@BillDA) and Mills Snell (@thegeneralmills) are joined by Kevin Lawrence and Brad Giles to talk about the Scaling Up methodology. We talk about:What is Scaling up? What business is it useful for? Scaling Up vs. EOS, What is the role of a CEO? How to hire a CEO?-----Thanks to our sponsors!* CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Show Notes:2:25 - Brad Giles & Kevin Lawrence Introduction3:48 - What is Scaling Up?6:18 - What business would benefit from the Scaling Up Framework?10:00 - What kind of home-baked systems have you seen?12:07 - The four decisions in Scaling-Up 14:25 - What are the pain points for an entrepreneur that makes a Business Owner search for an applicable system?19:25 - What is the secret weapon of Scaling Up?27:53 - What are predictable issues of Scaling?33:24 - How do I know if I'm not scaling?38:00 - The problem with autocratic leadership42:22 - How do you hire a CEO?-----Links:* Brad & Kevin's Podcast ‘The Growth Whisperers'* Kevin's book Your oxygen mask first - The importance of CEOs* Made to Thrive - The five roles of a CEO* https://lawrenceandco.com/ * https://evolutionpartners.com.au/ -----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#90 Move over Elon - Here's what we'd do if we acquired Twitter#87 Yelp is not evil! Building a business using digital CAC - Featuring Johnny Robinson from Orange Window Cleaning#86 Rocketship your business with... Twitter?! - JK Molina gives a Twitter Masterclass Additional episodes you might enjoy:#79 What do Investors want? - Dig into an investor's mind with Bradford Hardin#75 SBA Loan Secrets with Heather Endresen, expertise from a Billion-Dollar Loaner

How should you go about pre-qualifying sales leads? And why should you do that in the first place? Co-hosts Hannah Robinson and Melissa Honan share their thoughts and experiences of the good, the bad, and the ugly of attracting and working with clients. Hannah thinks that narrowing down who's going to be a good client for you is key, especially when you're starting out. Melissa strongly recommends against trying to close every single person out of desperation like she did when she started out. Melissa explains how her bookkeeping for painters business has a funnel that, in addition to painters, attracts other professionals like plumbers and roofers. She wouldn't have but her husband Daniel took the lead in making sure the business only served painters and would send others away. Melissa talks about the red flags potential clients will say when you ask the right questions during a discovery call – but also if you don't ask them. The biggest red flag, says Melissa, is when a potential client says they have had countless bookkeepers and start talking badly about them. Hannah shares her belief that having certain clients pre-qualified to be a good fit is something that requires a level of patience and it isn't an easy thing to do. Melissa discusses how it took her a long time to think about longevity. At first, she was focused on growth, growth, growth, so she could pay people but that approach can lead to a short-sighted sales funnel. In her business, Melissa uses a form but she has found the best qualifying strategy to be having an actual call with the potential client. She discloses that her sales role is the last thing she would outsource. When it comes to finding prospects, Melissa and her team try to be everywhere painters are. One way they do that is through partnerships with business coaches who specialize in their industry. For Hannah, pre-qualifying your clients ensures that your retention rate is the best it can be and it helps you maintain the relationship. However, she stresses, it isn't just all about you but it's about whether that person is a good fit for you too. Melissa goes over the types of potential clients, including the types she breaks down into two categories, as well as an exercise they use to qualify a certain type of prospect. For Melissa, one of the biggest frustrations with the bookkeepers she works with are clients that don't respond to them and then also don't care. Melissa discusses scenarios in which she doesn't want to work with a particular client, and shares some recent changes in her business.     Mentioned in this episode: Quickbooks success@ilovebookkeeping.com

eCommerce business models have grown in complexity exponentially. The channels such as Amazon and Walmart are always modifying their rules and business models. And it's hard for eCommerce brands to keep up with these regulations and have KPIs aligned with the changed regulations. If they are not aligned and measured, the brands may experience significant financial consequences. But most of these eCommerce platforms are targeted at a specific audience that might be on QuickBooks and may have under $5 mil in revenue. So what challenges can you expect once you grow past $5 mi in revenue? In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Skubana Detailed Independent Review. We discussed their strength and weaknesses and where they might fit in the eCommerce architecture. Finally, we discussed their exit strategy and market positioning, where they are the best fit, and where they might struggle.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

This episode is brought to you by Mercury.   Ever since he has a teenager, Austin Kelly has been in love with the food industry, says the CEO of Willamette Valley Pie Company, a family- and farmer-owned dessert and pie maker based in Oregon.   "I've always worked in food," Austin says. "My first job when I was 15 was actually out harvesting cherries in a cherry orchard that would eventually go into other products like pies. So that's how I originally got started, got connected with another local farm, and was just fascinated by the industry behind the food. It's not something that people generally talk about when you're going to school. I mean, all you hear about is tech and finance and maybe marketing or apparel, but no one talks about food. And yet it's this trillion-dollar industry that all of us interact with."   There's much more to the pie business than picking berries and baking pastries. Wild swings in the weather can affect harvests, for starters.   "There were a lot of moving pieces to it," Austin says. "Last year, we had a really large heatwave hit the Pacific Northwest, and it wiped out half of the berry crop. And so it was really difficult to source. Berries had a big impact on our blackberries and raspberries here in the Pacific Northwest. And so, we do partner with growers in other regions and try to create contingency plans to mitigate those things as much as we can. But there's a lot of moving factors when you factor in the weather and harvest."   Still, the "purpose" of Willamette Pie drives the company to push through the challenges.   "We live in a culture that's really fast-paced, and everything's moving quickly," Austin says. "To be able to produce and sell and share a product with people that encourage them to pause for a minute and just enjoy. Life is a special thing, and we're blessed to make it here."   That being said, it's essential for brands to continue to innovate, he says. To that end, Willamette has been sitting down with customers and hearing what they want. That led to a rebrand unveiled a few months ago and a new line of items, including the first non-GMO cream pies on the market.   "All that came from listening to our customers and what they want," he says. "But really on a large scale philosophically, we talk about we don't talk about followers and likes and just customers. We refer to it like anybody who consumes our product is part of our family."   In Part 1, Austin talks about:   * Gratitude for his wife's support at home and with his career. * His lifelong dedication to the food industry. * The challenges of a food business based on weather and harvests. * The results of a recent rebranding. * The company's charity and fundraising efforts in the Pacific Northwest.   Join Ramon Vela and Austin Kelly as they break down the inside story on The Story of a Brand.   For more on Willamette Valley Pie Company, visit: https://www.wvpie.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   The episode is brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

This episode is brought to you by Mercury.   Willamette Valley Pie Company thinks of its products as a "better-for-you dessert, says CEO Austin Kelly.   "We encourage people to enjoy dessert - it's a special moment," Austin says. "But we want to provide the best offering we can. And so we're committed to using only the cleanest label ingredients and non-GMO verified products. ... We've taken the approach that we want to make it as close to homemade as possible."   As for advice to other entrepreneurs starting a brand, Austin says "Do what they love first ... grow a brand and product they really believe in and do it for the long term."   If you focus on the long term instead of growth, you won't sacrifice quality, Austin says.   "I think there's a lot of folks that get caught up in just growing quickly," he says. "But there are trade-offs for that. And so I would just encourage people go with the speed that's right for your brand and your company and enjoy the ride because life's way too short to not enjoy what you're doing."   For those trying Willamette's products for the first time, Austin recommends the fruit pies - the core of the brand. His personal favorite is the caramel apple pie. Cream pies - a newer product - were designed to be removed from the freezer, thawed for a few hours and served. They're meant for those who don't have time to bake a pie at home.   Willamette's future categories include more top-shelf options - essentially becoming an artisan, handcrafted brand.   Austin says he's particularly proud of his brand's workforce and their dedication.   "There's a ton of blood, sweat and tears and hard work that goes into making all of this stuff possible," he says.   In Part 2, Austin talks about:   * The goal of making products as homemade and simple as possible. * Advice for other entrepreneurs. * The trade-off between speed and quality. * A rundown of the desserts offered. * Future categories to be pursued. * Trends in the business, particularly transparency. * Examples of his team's dedication to the brand. * Where you can find Willamette's products.   Join Ramon Vela and Austin Kelly as they break down the inside story on The Story of a Brand.   For more on Willamette Valley Pie Company, visit: https://www.wvpie.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   The episode is brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

Have you invested in QuickBooks, but struggling to use it? Would you like to learn how to implement the platform into all of your business's financial processes? Then book a training course with Accounting Business Solutions by JCS 800-475-1047 today! Visit https://www.jcscomputer.com/classes/independent-QuickBooks-training-services (https://www.jcscomputer.com/classes/independent-QuickBooks-training-services) for more information.

SponsorsFreshBooks: https://www.cloudaccountingpodcast.promo/freshbooksCanopy: https://www.cloudaccountingpodcast.promo/canopyRelay: https://www.cloudaccountingpodcast.promo/relayNeed CPE? Subscribe to the Earmark Accounting Podcast: https://podcast.earmarkcpe.comGet CPE for listening to podcasts with Earmark CPE: https://earmarkcpeShow Notes1:46 – Intuit owes customers $141 million after it 'cheated' them out of free tax serviceshttps://www.engadget.com/intuit-owes-consumers-141-million-after-it-cheated-them-out-of-free-tax-services-090115518.html Intuit Will Refund $141 Million to Low-Income TurboTax Users - The New York Timeshttps://www.nytimes.com/2022/05/04/business/turbotax-intuit-settlement.html 4:36 – Study: Nearly half of returns could be automatically populatedhttps://www.accountingtoday.com/news/study-says-nearly-half-of-tax-returns-could-be-automatically-pre-populated 8:09 – In-Person BNPL Coming Soon as Block Connects Seller, CashApp Ecosystemshttps://www.pymnts.com/earnings/2022/in-person-bnpl-coming-soon-as-block-connects-seller-cashapp-ecosystems/ 9:43 – H&R Block Wins Injunction Against Jack Dorsey's Block Inc.https://news.bloomberglaw.com/daily-tax-report/h-r-block-wins-injunction-against-jack-dorseys-block-inc 11:23 – Fireside chat with IRS Commissioner Chuck Rettighttps://www.accountingtoday.com/news/fireside-chat-with-irs-commissioner-chuck-rettig 19:00 – Marcum merges in Friedman to create $1B megafirmhttps://www.accountingtoday.com/news/marcum-merges-in-friedman-to-create-1b-megafirm 19:54 – Klean Books Offering Free Business Bookkeeping Services With New Promotionhttps://www.globenewswire.com/news-release/2022/05/04/2435980/0/en/Klean-Books-Offering-Free-Business-Bookkeeping-Services-With-New-Promotion.html 21:18 – PwC US announces $2.4B employee investmenthttps://www.accountingtoday.com/news/pwc-us-announces-2-4b-employee-investment 28:05 – Let's Mesh Other Business Buzzwords to Form the Next Big Accounting Firm Namehttps://www.goingconcern.com/lets-mesh-other-business-buzzwords-to-form-the-next-big-accounting-firm-name/ 31:11 – In KPMG Australia Cheating Scandal, Apparently Cheaters *Do* Winhttps://www.goingconcern.com/in-kpmg-australia-cheating-scandal-apparently-cheaters-do-win/ 32:58 – Why the Metaverse matters to youhttps://www.accountingtoday.com/podcast/why-the-metaverse-matters-to-you 37:49 – What It Will Take for Augmented Reality to Become Our Realityhttps://www.wsj.com/articles/what-it-will-take-for-augmented-reality-to-become-our-reality-11651844452 Law firm says employees can work from home full-time – but only if they take a 20% pay cuthttps://www.cnbc.com/2022/05/05/workers-at-uk-law-firm-to-take-20percent-pay-cut-to-work-from-home-full-time.html 46:38 – Back In My Day, Accountants Had to Walk Uphill Both Ways In the Hot Sun to Get to Work, Says Crotchety Old British Guyhttps://www.goingconcern.com/back-in-my-day-accountants-had-to-walk-uphill-both-ways-in-the-hot-sun-to-get-to-work-says-crotchety-old-british-guy/ 51:41 – Pizza accountant to pay $2M for insider tradinghttps://www.accountingtoday.com/news/ex-dominos-accountant-to-pay-2m-for-insider-trading 55:34 – Stripe Offers Businesses Customer-Account Verification Toolshttps://www.pymnts.com/news/security-and-risk/2022/stripe-offers-businesses-customer-account-verification-tools/ 56:29 – Experiment finds RPA is 745% faster than manual processeshttps://www.accountingtoday.com/news/experiment-finds-rpa-is-745-faster-than-manual-accounting-processesGet in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram! You can now call us and leave a voicemail, maybe we'll play it on the show. 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Every day you make financial decisions about your company, which affect how successful and sustainable your construction business is. If you're responsible for the bookkeeping and all the paper management (bills, receipts, estimates, invoices), you could be making errors that affect your decisions. Because of an incorrect decimal place, you may think that you have more money in the bank than you do. Or you may not fully understand how a decision today affects your business tomorrow.   Keeping up with paperwork is a typical construction business timewaster we noticed in more than thirty years in the industry. Doing your books often winds up costing you more money in the end, not to mention the time and energy that goes into a task you despise or, at the very least, don't fully understand.    This is one area that many construction company owners hate to be part of but still choose to take responsibility for.   Here are some ways having a construction bookkeeper can solve your paperwork frustrations and free more of your time:   1. Financial Health   A bookkeeper keeps track of your company's financial health and can advise you on decisions that can help you grow your business. They can also warn you about pitfalls that could hurt your long-term growth.    Consider that you have a great month with a lot of money coming in, so there's extra cash in the bank account. You might be tempted to upgrade your equipment, but a bookkeeper can warn you that there are upcoming payments the money is earmarked for. They can help you determine the best time to purchase those tools, so you won't suddenly find yourself with a zero balance.   This information becomes even more critical if you're looking to undertake significant financial transactions, such as taking out a loan or purchasing a new truck. A bookkeeper can help you fully understand the financial ramifications of such a move.    2. Late Transactions    You might think a late bill payment doesn't affect your business, but the fees associated with late payments add up, and missing the wrong payment can affect your company's credit. That may make it more challenging to get a business loan or credit card.    Worse, you could miss important transactions in one month that have ramifications for your business the next month or later on. By absent-mindedly skipping a payment in May, you may think you have extra money that gets spent—until you notice you have to double up on payment in June.    Construction Bookkeepers stay on top of your financial transactions and understand how every transaction affects your business. They can help determine the optimal time to pay debts and let you know if clients are behind on payments.    The information and insight a bookkeeper provides can go a long way to helping you make intelligent business decisions. Not having a bookkeeper adds unnecessary work to your load; it increases your stress and increases the chances of errors.    3. Tax Compliance   On top of all that, bookkeepers also stay aware of changing laws to ensure your company is compliant with payroll and tax laws and any other financial rules and regulations that affect your business.      With all the negatives to doing the bookkeeping yourself, why wouldn't you hire a bookkeeper so you can focus on growing your business?    Final thoughts   What to save? What to toss out? At Fast Easy Accounting, we no longer need to print and save every document in file folders and keep adding new file cabinets. Our paperwork processes ensure your happiness and peace of mind knowing that your papers can be retrieved electronically at any time in the future.   Remember, if you are sick and tired of doing administrative tasks such as handling your documents, we are here to remove your paperwork frustrations. Although a 100% paperless office is not the complete answer, we can certainly help you reduce most of it. In most cases, we can help contractors like you eliminate over 50% of your paperwork; the related savings and increased production more than pays for our services.   About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Running an e-commerce store or SaaS business requires robust accounting software because of all the transactions and taxes that you have to pay in each country, state or province you have customers. If the software doesn't synch easily with your Shopify store, Woo Commerce or other software you'll be stuck in Excel spreadsheets, manual entry and more headaches than you can imagine. Tax rates vary by country and each state or province in that country. Miss paying taxes where you have customers and you can be in big trouble. We talk with Polly and Melissa from Synder about how to make sure you are tax and accounting compliant. About Synder Synder is a robust accounting platform that automates a significant part of finance management, providing accurate fast bookkeeping and reporting for e-commerce and SaaS businesses. About Polly Sidoruk Polly is the Product Manager at Synder. She is a knowledgeable bookkeeping automation consultant who has helped more than 4,000 businesses of different sizes around the globe automate their bookkeeping and back-office processes bringing efficiency into the flow, and this way, reducing the operational costs faced every day. S he is skilled in international accounting and eCommerce back-office automation, product, and team management. In addition, she is also proficient in the ins and outs of QuickBooks and Xero. About Melissa Williams Melissa is the Head of Content at Synder, a robust accounting platform that automates a significant part of finance management, providing accurate, fast bookkeeping and reporting for businesses. She used to run her own content design and strategy business, helping startups define their brand voice and tone as well as create content strategies in addition to UX content for in-app messaging. Melissa also served as a speaker at Geek Girl Tech Conference and Startup San Diego. She has also spoken at several online conferences/webinars about copywriting, brand voice/tone, blogging, and social media. Having worked as a content strategist, content designer, and content manager for 15+ years, she knows the ins and outs of all things content. EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> EPISODE LINKS: Synder Accounting Software PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts  Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed SUPPORT & CONNECT EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> Twitter: Follow Brandon on Twitter Instagram: Follow Brandon on Instagram LinkedIn: Follow Brandon on LinkedIn Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> *We respect your privacy and hate spam. We will not sell your information to others.

Michelle and Dan are joined by Alicia Katz Pollock, who literal wrote the book on Mastering QuickBooks for Convenience Stores and Gas Stations. We talk through some of the unique situations that occur for this type of industry.QB Power Hour is a free, biweekly webinar series for accountants, ProAdvisors, CPAs, bookkeepers and QuickBooks consultants presented by Michelle Long, CPA and Dan DeLong who are very passionate about the industry, QuickBooks and apps that integrate with QuickBooks.Watch or listen to all of the QB Power Hours at https://www.qbpowerhour.com/blogRegister for upcoming webinars at https://www.qbpowerhour.com/

If you've ever tried to get an approval on a mix from someone, you know how hard that can get. You want them to hear it in all its glory, yet you don't want to send the high-res file without getting paid first. Plus, getting notes that make sense can be a real chore. That's what my guest on the podcast this week, James Dickerson, has solved with his new service called HitSend. HitSend allows you to share a project with a client, receive timecoded feedback so you know exactly where to make changes, receive final approval and even get paid before the files are released to clients.  HitSend works with files of any audio resolution, and with multiple payment vendors like Stripe, Paypal, Venmo and ApplePay, as well as a number of bookkeeping and invoicing solutions like Freshbooks, Quickbooks and Wave. It even works internationally allowing you to create invoice s with 97 different currencies and accept payment from over 135 countries around the world. During the interview we talked about the difficulty about asking to get paid, the importance of integrating different payment solutions, making revision notes easier, and much more. I spoke with James via zoom from his office in Salt Lake City. On the intro I'll take a look at songwriters getting a royalty raise, and a new kind of paper-thin loudspeaker.

Support World Evangelism by becoming a subscriber to the DAILY PREMIUM AD-FREE SERMON PODCAST using the links below: Subscribe to the premium podcast for only $3/month at Supercast: https://vbph-sermons.supercast.tech/ Subscribe to the premium version of this podcast in Apple Podcasts for $4.99/month: https://apple.co/3dix1mC ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/the-tech-guy Sponsor: Blueland.com/TECHGUY

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/the-tech-guy Sponsor: Blueland.com/TECHGUY

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/all-twittv-shows Sponsor: Blueland.com/TECHGUY

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/all-twittv-shows Sponsor: Blueland.com/TECHGUY

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/radio-leo Sponsor: Blueland.com/TECHGUY

Is Google going downhill? Firefox reaches 100, finding duplicate photos and videos, accounting software for charities, could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone, adding more ethernet ports to a router, a map of the internet, finding the right Mac computer for a relative, and conversations with Sam Abuelsamid, Chris Marquardt, and Rod Pyle. I Cut Google Out Of My Life. It Screwed Up Everything - Kashmir Hill Celebrating Firefox 100 Data Brokers Track Abortion Clinic Visits for Anyone to Buy - Wired Julian Vargas - techjv.com Top 11 Low-Cost Nonprofit Accounting Software - doublethedonation.com Could an iPhone be compromised by a fraudulent text message? Factory resetting an iPhone Adding more ports to a router Map of the Internet - infrapedia.com Host: Leo Laporte Guests: Sam Abuelsamid, Chris Marquardt, and Rod Pyle Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Show notes and links for this episode are available at: https://twit.tv/shows/the-tech-guy/episodes/1892 Download or subscribe to this show at: https://twit.tv/shows/radio-leo Sponsor: Blueland.com/TECHGUY

This episode is brought to you by Mercury.   The customer experience is paramount to long-term success, says Tyler Kupper, chief revenue officer, and partner of Weatherman Umbrella. That's especially true with high-profile partnerships that have global TV exposure.   "The worst thing in the world is you're on global TV using a Weatherman, and it flips backward," Tyler says. "That doesn't look good for anyone."   Among the brand's partners are the U.S. Ryder Cup team, the President's Cup team, and the Olympic team.   "When the best players in the world are using our products, they have to hold up," he says. "It's been the partnerships for us have been an absolute game-changer. It validates who we are; it validates our product, our team, and everything we stand for."   The Weatherman protects not only from rain but also from the sun. The brand's golf umbrellas offer UPF 50-plus protection.   One piece of advice Tyler offers to fellow entrepreneurs: is the value of samples. In a day when cold e-mails fill inboxes, a nice package with a handwritten note sets a better tone.   "If you're selling a physical product, send the product out with a handwritten note, and you're going to see crazy success," he says.   In Part 2, Tyler talks about:   * The importance of the customer experience. * The value of corporate partnerships and a rundown of some of the biggest names they're working with. * An upcoming deal with a Formula One racing team. * The power of offering samples. * A discussion of the brand's various products. * A design intended for Mother's Day products.   Join Ramon Vela and Tyler Kupper as they break down the inside story on The Story of a Brand.   For more on Weatherman Umbrella, visit: https://www.weathermanumbrella.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   The episode is brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

This episode is brought to you by Mercury.   Weatherman Umbrella wants to be the "Yeti for umbrellas," says Tyler Kupper, chief revenue officer, and partner of the brand.   "We're trying to disrupt this category that's never had a high quality, durable product," Tyler says.   The brand's "green perspective" is to create a product that lasts a lifetime. To that end, the company's return rate is 0.1 percent, he says.   Tyler's career path took some unlikely turns along the way. After college, he began working in the sports and media entertainment field but had trouble making ends meet. On the side, he launched a company that delivered and set up Christmas trees. After doing a national TV pitch one day, a weatherman pulled him aside and asked for his help creating a high-quality umbrella.   The pair broke apart hundreds of umbrellas to uncover their weak spots. Improvements with the Weatherman Umbrella model include a better rubber grip, reinforced ribs, and reflective piping along the entire umbrella to improve visibility.   Aside from the product's lifespan, sustainability is a primary goal of the brand, Tyler says. That means using cardboard instead of plastic with packaging.   "Some of these decisions are tough to make, but they're the right decisions," he says. "It will give that consumer some more confidence to invest in the product."   In Part 1, Tyler talks about:   * Gratitude for a high school soccer coach for instilling values into him. * His perspective on creating a "green" product. * His career path and story of helping create the brand. * The process of creating a new umbrella. * How the umbrella is marketed. * The focus on sustainability.   Join Ramon Vela and Tyler Kupper as they break down the inside story on The Story of a Brand.   For more on Weatherman Umbrella, visit: https://www.weathermanumbrella.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   The episode is brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

Support World Evangelism by becoming a subscriber to the DAILY PREMIUM AD-FREE SERMON PODCAST using the links below: Subscribe to the premium podcast for only $3/month at Supercast: https://vbph-sermons.supercast.tech/ Subscribe to the premium version of this podcast in Apple Podcasts for $4.99/month: https://apple.co/3dix1mC ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

This Podcast Is Episode Number 470, And It's About How To Balance Profit Centers And Cost Centers In Your Construction Company Success in operating a profitable construction business is all about maintaining the proper balance of control over both The Profit Centers and The Cost Centers. If either one gets too powerful and is allowed to run your construction company, it can cause more damage than good.   The definition of a Non-Profit Construction Company is one that tries to fix its weaknesses and continues making the same mistakes repeatedly, expecting a different result and continues to struggle until the owner lays down and dies from over-work and exhaustion.   A Highly Profitable Construction Company builds on its strengths and core competencies and continues innovating, growing, and responding to changes in its environment.    It's Not Rocket Science; It's A Lot Harder Than That! Profit Centers Most construction companies earn most of their profits from less than four different project types or Profit Centers. Residential Remodel Contractors Have Four Main Profit Centers: Kitchen Remodels Bath Remodels Additions Whole House Remodels Commercial Tenant Improvement Contractors Have Three Main Profit Centers: Commercial Service Work New Installation Whole Space Remodel Service And Repair Contractors Have Three Main Profit Centers: Service Work New Installation Remove And Replace New House Builders Have Two Main Profit Centers: Spec Homes Custom Homes Every construction company has strengths and weaknesses, which means there are particular types of projects they consistently earn lots of money. And there are some types of projects that they always lose lots of money doing. The answer is found in that gold mine called QuickBooks Job Costing Reports and QuickBooks Job Profitability Reports. These reports provide you with a treasure map to see which profit centers your particular construction company makes the most money in and which ones you lose the most. Do more of the ones that make you money and fewer of the ones you lose money on. I will give you a hint; you may not like it, you may stop reading and leave angry; In most of the research we have done for our construction clients, we have discovered the concept of Leveling applies not just to whom you spend time with but to who refers jobs to you! Cost Centers They all share the same three Cost Centers, Marketing - Accounting - Production (MAP) Marketing Is The Number One Cost Center One current client or customer is worth more than all of your prospects combined. All contractors need existing customers and new ones to survive and thrive. The 80-20 Rule for contractors can guide your marketing dollars where they will do the most good. Understand and document your target market demographic and psychographic profile. Focus 100% of your marketing on your target market and forget everyone else. Identify the top 20% of your customers that generally generate 80% of your net profit.  Identify the top 20% of the goods or services you sell 80% of your revenue. A good rule of thumb to grow sales is to budget 5% to 10% of gross sales on marketing. Anything less is like winking at a pretty girl without her knowing you are doing it. Relying 100% on word of mouth and referrals keeps contractors poor and broke. Accounting Is The Number Two Cost Center Successful, highly paid contractors understand and use reliable QuickBooks Financial Reports and Job Costing Reports to know: Which jobs they are equipped to do and make a handsome profit on because it is one of their primary to bid on and pursue Usually, contractors who understand this concept earn the bulk of the profits in the construction industry. For what it is worth, "There is a Hall of Justice; however, there is no Hall of Fairness." Production is the number three Cost Center This is where all your hard work pays off. At this point, you have some basic operation manuals in place for your field and office employees. It is the document that answers the same questions you will be asked hundreds of times. It is the Wikipedia of your company. "This is Who We Are, and How Things Are Done Here." Now you have a road map to success, and all you have left is to assemble the tools, equipment, and employees, set up your trucks or vans, and work! The reason is simple. A contractor focusing on finding and optimizing profit centers will have a much more difficult job than someone overseeing a division that is not classified as a profit center. A profit center manager will have to increase sales by generating additional revenue and decreasing costs (as a percentage of income), much like an entrepreneur would have to do in their own independent business. On the other hand, a cost center manager only has to worry about staying within budget. (A cost center is a department that is important to the overall success of a company, but its contribution to revenues and profits can be only incrementally measured. A cost center is an area that typically runs red ink in upfront losses but will result in a much richer company if managed correctly; think of the research division of a major pharmaceutical corporation that spends billions developing new drug treatments without selling a single pill for years). If the pipeline were to dry up and the cost center shut down, the company would soon find a shadow of its former self. Yet, it is a cost center and not a profit center that is likely to find itself at the top of a list for recessionary layoffs. Many businesses are tempted to treat all divisions as cost centers instead of profit centers. This can be a horrible mistake because if managers are rewarded simply for cutting costs, they will not make sufficient reinvestment in a business to grow profitably in the future. Hence, you eventually end up with outdated equipment, facilities, and staff and your customers are likely to go elsewhere because their needs aren't being met. On the other hand, a profit center approach blends the need for current cash with the desire to grow earnings in the future, making a manager accountable for the long-term health of a business. The legendary management consultant and thinker Peter Drucker created the term profit center in the 1940s. He subsequently asserted that the term profit center is a misnomer that leads managers to focus on the wrong overall priorities, insisting that everything is a cost center. By focusing only on the absolute profit of a division, factors such as return on capital, opportunity cost, efficient use of resources, and relative returns are ignored to the detriment of the stockholder or owner. Final thoughts A holistic Business Process Management Strategy (BPM) is the only way to optimize profit and cost centers. Outsource your accounting services to a firm specializing in Construction Bookkeeping And Accounting because it is a chore for you. In most cases, we can do the job for much less than an in-house bookkeeper because we have a system. Above all, learn to read your financial reports; we can guide you on which reports to pay attention to and why specific reports can make you more money than the other ones. About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com    

Kevin Roy, Co-founder of GreenBananaSEO based in Beverly, Massachusetts   Kevin Roy is the Co-founder of GreenBananaSEO, a full-stack digital ad agency, best known for search engine optimization but also providing paid media, Google AdWords, Facebook, and programmatic display services. Over the years the team has developed a number of internal systems to keep up with the work, including 24x7 online ordering system that funnels agency orders to his team and creates a workflow. Kevin says the agency always has more web development work than it can “keep up with” but over the past 15 years, it has always been a “loss leader.”  The agency's motto is “Page 1 or you don't pay.” Kevin explains that the agency does not guarantee the agency's services will get a client on Page 1. It's about whether the client pays. Unless we get our clients on Page 1 for the keywords that they pick, they don't pay us. If we don't get them ranked, they don't pay us. If we get them ranked and lose their rankings, they don't pay us. We have to get them ranked and keep them ranked Part of the “secret sauce” of the agency's success is a comprehensive understanding of Google's webmaster tools and its ever-changing rules. Websites are optimized “based on a few very important factors.” The agency has an 80-step process, which is frequently updated to adapt to Google's policy changes. As a recent example of a new Google requirement, Kevin cites desktop viewability. The agency has integrated this requirement into the websites it manages and tested the sites to ensure they meet “all those metrics.” Kevin warns against using “tricks” to “game the system” to get a site ranked. He says, “Google is always going to be bigger and have more resources” and will eventually figure out the “game.” “That's not a position you want to put your client in,” he says. He believes it is more important to “just try to provide quality and relevance” and then adds, “It does take people a little longer to get ranked when you follow the rules, but it also is harder to lose your ranking when you do.” When Kevin decided to start his agency, he offered to build websites and run SEO for three successful businesspeople on two conditions:  that they not tell anyone that he “did it for free” and that, if they were happy with his work, they would recommend him. The strategy worked. Today, the agency is 100% referral and “business just keeps coming in.” At the beginning of client engagement, GreenBananaSEO provides a free website audit and recommendations based on what it perceives to be a client's problem. Kevin says the agency is a “digital executioner” with an SEO division and a paid media division (focused on key performance indexes/conversions). He says the agency does “almost everything on a screen that's paid” including OTT (over-the-top) television, programmatic, geofencing, geotargeting, and addressable media. No billboards. No direct mail. “It's all paid media,” he explains, and the agency is “hired by people to make their messaging and their branding work.” Kevin can be reached on his personal page at: ijustmetkevin.com.or on his agency website at: greenbananaseo.com. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and my guest today is Kevin Roy, Co-founder of GreenBananaSEO based in Beverly, Massachusetts. Welcome to the podcast, Kevin.  KEVIN: Hey, thanks for having me. ROB: Great to have you here. Why don't you start off by telling us about GreenBanana and what you specialize in? KEVIN: We don't sell bananas. GreenBananaSEO is a full-stack digital ad agency, and we're primarily known for our search engine optimization, but we also have a significant portion of our clients run paid media, Google AdWords, Facebook, programmatic display. One of the reasons that a lot of people know us for search engine optimization is our mottol, which is “Page 1 or you don't pay.” So unless we get our clients on Page 1 for the keywords that they pick, they don't pay us. If we don't get them ranked, they don't pay us. If we get them ranked and lose their rankings, they don't pay us. We have to get them ranked and keep them ranked. And the big secret is there's no secret. You just do what you're supposed to do. Google publishes their webmaster tools. They're not fun to read. [laughs] We read them and we optimize people's sites based on a few very important factors that I could always touch on later. But you don't try to game the system. You just try to provide quality and relevance, and you magically rank. ROB: How do you think about socializing that knowledge across your team? Some people who are there might have an intrinsic knowledge of what it takes, they've digested the notes on what Google likes, what Google doesn't like. But somebody new comes in or somebody's new to the industry – how do you think about putting them on the path of not looking for tricks and of doing the right thing? KEVIN: That's a great question. We have a process. We have an 80-step process and we teach our members to follow that process. But we also have a hierarchy of SEO director-level knowledge that are always going and looking for the latest changes that Google has published that they made and how we have to adapt our process to that. Something that just came out recently was desktop viewability. It's something that Google is amping people for if they don't have the right desktop viewability, so we have to make that part of it, go in and test that, make sure their site is hitting all those metrics and adapting the site to that. ROB: That makes sense. SEO has a long history, and it's been through – you're making reference to tips and tricks, and there were all these conversations about “secrets.” There were tools people would provide that would tell you these secrets. Did you always come at it from the non-secrets angle, or was that an evolution and there were some tricks that once were kind of helpful, but have really attenuated as Google has evolved its algorithm? KEVIN: The thing that's always stuck in the back of my mind is how massive Google is. There are tricks and things that you can do to game the system and try to get the site ranked, but Google is always going to be bigger and have more resources, and they are ultimately going to figure that out, and that's not a position you want to put your client in. I always say, it's not if you get caught, it's when you get caught. So if you decide that's the game you want to play, then buckle up. Maybe that's something you want to do, but that's not what we do. It does take people a little longer to get ranked when you follow the rules, but it also is harder to lose your ranking when you do. It's a lot more beneficial. And our clients are real businesses that are really trying to promote their work, and they can't afford to get caught for something we did. ROB: Page 1, that's a great target. Are there ever keywords I would want to target where you would look at me as a client and say, “You know, I get it, but that's a no. We can't guarantee that”? Is there a target that's too high? KEVIN: There are two parts to that answer. Number one, we don't guarantee ranking. We guarantee that if we can't get you there, you don't pay us. So when people call and say, “Hey, GreenBanana, we need to get on Page 1 in a month for these keyword phrases,” I'm like, “Great. We have an AdWords campaign for that. I can guarantee you'll get on Page 1 with a Google AdWords campaign because we're going to bid higher than your competitors for that.” But there are certain things Google takes into consideration, like domain authority, how long the site has been living, how much content is on the site, and that a lot plays into how successful we think we're going to be before we start the campaign. So if you started a brand new dating website today and said, “I want to get on Page 1 for dating,” I would say, “Okay, it's going to take us about 18 months to get you ranked. This is what it's going to cost when we do get you ranked. Sign this contract.” And you'll probably say, “I can't afford this.” [laughs] Because eHarmony and Match.com and Plenty of Fish and those people have teams and teams of SEO people. So yes, we can do it, but a lot of times if it's a super broad term that is hyper, hyper-competitive, like – everyone calls us for mesothelioma. SEOs have been working on that for 15 years, so we have 14½ years of catch-up to do. It's going to be expensive. ROB: That all makes sense. Where did this whole thing come from, Kevin? What made you decide to start GreenBanana? KEVIN: I used to be the web director for a company called eRoom Technology that ended up getting bought by EMC. It's a workspace collaboration, kind of like – I don't know if you use Basecamp or Teams. ROB: I know all the stuff. ClickUp and so many things now. KEVIN: Yeah, all those collaboration spaces. The company got bought out, and I had a team of people under me, and next thing you know I was doing about two hours' worth of work doing web edit updates and going to the gym for the rest of the time and realizing my job was not going to last long. When my boss got let go, I went off and decided to start my own company. I got a good severance package, and I went around and found three people in the area that were really good, that I thought were successful businesspeople, and I said, “I'm going to build you a website for free. I'm going to do your SEO. You're not going to tell anybody that I did it for free, and if you're happy with it, you can recommend me.” That's legitimately how the business started. ROB: Wow. KEVIN: Two of them worked out. One of them, that company either moved – I can't even remember what happened. But two of them recommended me, and that started the spiral. To this day, I spend my time – we don't have an outreach program. We don't even do our own SEO. If you look at our SEO, it could be a lot better. I know the audience can't see this, but the left-hand side of this sheet, there's 30 RFPs that I had to write last week, and we're 100% referral. We just try to help people. We'll do free audits for people and say, “This is what we think you should do. Your problem may not be able to be solved by SEO” – for example, if it's a product that no one's ever heard of before, SEO Is not what you want. It's going to be programmatic or social to get in front of people that might like your product. So we spend our days doing that, and miraculously, business just keeps coming in. It's been like that for 15 years. ROB: When you mention RFP, is that an expression of interest from a client who needs a proposal, or more of a formal RFP, competitive…? KEVIN: That's a good question. I don't write RFPs. Actually, I did. I wrote two and spent weeks doing them and no one ever called me back, so I don't write RFPs. [laughs] People calling us and asking for quotes, that's what I call RFPs. ROB: Understood. So, you're turning around a proposal, someone says, “What does this look like?”, you do a little bit of discovery, “I want to rank for this, I want to rank for that,” you turn it around and tell them, “This is what it looks like.” KEVIN: Yeah. We do an audit and then come and tell them, “Hey, is SEO the right thing for you? If it is, we'll help you pick some keyword phrases.” Then we send it to them, there's usually a little back and forth, and then we decide if we want to move forward or not. ROB: You just mentioned programmatic. I know earlier you mentioned not just SEO, but paid search, and then you mentioned social, which I didn't hear you mention earlier. Scope of services is always an interesting conversation. Where do you draw the line? Are you doing paid social? Do you do organic social? Where do you say yes, where do you say no? KEVIN: It's all paid media. We do almost everything on a screen that's paid, like OTT, which is connected to television, programmatic, geofencing, geotargeting, addressable. What we don't do is anything print. We don't do billboards. We don't do direct mail. People hire us because we're digital executioners. We don't even do – if someone calls and says, “I want the sexiest branding of anybody,” that's not what we do. We're hired by people to make their messaging and their branding work. We have an SEO division and we have a paid media division. The paid media team is solely focused on KPI or key performance indexes or conversions. When someone comes to work for GreenBanana as our paid media side, especially if they're from another agency, I tell them, if you're really, really good at this job, you can sell reporting for maybe two to three months. But you can sell conversions and leads forever. So everything that you're doing, you should absolutely figure out in the very beginning. We don't start a campaign until we figure out what the goal of the client is, and then you take the media that you're serving and drive it to that goal and try to maximize it. Sometimes social, like Facebook, Instagram, LinkedIn, Twitter, will outperform Google AdWords, or programmatic will outperform Twitter. A lot of our clients will come to us with, “Hey, I want to spend $5,000 in social and $2,500 in AdWords,” and we find out after running a campaign for 30 to 60 days, “You know what? AdWords is getting you double the amount of leads for the budget. We recommend you switch and pull your money from social into that.” And they always say yes, because the client doesn't care who we're giving money to; they just care about the success of the company. So that's how we do that. Our account execs are really well-versed in every single medium, and they're medium agnostic. They don't care if budget gets pulled from one medium to another, even if it affects our margin at GreenBanana, because our job is to get the campaigns to be most successful. Those are the clients that increase budget, that stay with us forever. We have a plumber that has been with us for 13 of our 15 years, and they went from spending $750 a month to $40,000 a month over that long period of time because the campaigns that we're working on are producing results. ROB: Right. It's an engine for their business now and would be a fairly terrifying thing to switch out, I think. Also hard to get too different – even if they wanted to test out a competitive firm, it's a little hard because then you're bidding on some of the same stuff, I would think. KEVIN: Oh yeah, that's a great point. You can't run two Google campaigns because if you have two firms running two Google campaigns, Google's only going to show one, and the one that's showing is going to actually be more expensive than the one that isn't. You just outbid yourself. So if you're a company ever trying to pit one agency against the other, don't have them run the same medium. Don't have them both run Facebook or both run AdWords. It's a terrible idea. ROB: That sounds like a good way to spend $80,000 a month instead. KEVIN: It's a good way to blow a lot of money, yeah. ROB: You mentioned you had this initial flywheel in the firm, three test subjects and some referrals, and still growing and spinning it by referrals. What was the moment – your title is co-founder, so where else did this start, and when did it start to expand beyond the co-founder territory? KEVIN: It got to a point where I was – we do web development in-house. We never talk about it because we have more than we can keep up with, and for some reason, in 15 years it's never been profitable. It's always this loss leader. So I was doing a lot of web development, and I was outsourcing the stuff that I couldn't keep up with. The outsource company that was local called me and said, “We can't keep up with the demand that you're sending us. Here's a guy we recommend you send some of this stuff to.” His name is Mark, and he's my business partner now. He and I really hit it off, and I said, “Let's just get in this together because we have complementary skillsets.” So that was the co-founder piece. When it went beyond it, we didn't have any money when we started. We didn't have any private equity. No angel investors. We would save a little and then hire an employee, and save a little and hire an employee. If you look at the trajectory of GreenBanana, we've always grown, but it's been a slow, steady organic growth to where we are right now. There are companies that have surpassed us that haven't done that, and you could argue that's a great way to do it, just got a big influx of cash and hired a team. But we said, no, we're just going to keep reinvesting the money we make and build and grow and learn. As we grow, we build. We have internal systems that we've built because we have a lot of other agencies that are clients of ours. We built an online ordering system so at midnight, an agency can put in all the orders and have it funnel to my team and create a workflow. But that didn't happen overnight. It took us a year and a half to build it. ROB: Right. You mentioned this commitment to steady growth. It can be tempting to push the fast-forward button. How, over this time, have you resisted the temptation to – whether it's to take a buyout and take some growth there, whether it's to take in some money and boost some hires – how have you been thinking about that as you proceed and stuck to the path of building growth organically? KEVIN: That's a great question. In the beginning, no one was coming and asking us, “Here's a bunch of money to go do something.” So that was easy. We did have some periods that we got a lot more customers than we could handle and we made mistakes. So that also made us nervous, and making sure that if someone just handed us a blank check, we probably wouldn't know what to do with it. If the opportunity came where someone said, “Here's a bunch of money and here's the 10 agencies that we've grown exactly like yours,” that would be a lot more attractive. Now that we're at the revenue that we're at, we're actually getting people that are asking us for that. But we haven't gotten anything attractive enough to have us say, “We'll give up half the business for that.” That's actually the answer. The answer is nothing's been attractive enough. ROB: That seems to be the case in services in general. I hear, at least, quite often that you're measuring the value of the business based on EBITDA, based on your actual earnings, and maybe you can back out some expenses that have been loaded onto the business, that kind of thing. But really, if you're healthy on EBITDA, then the business needs some cash to grow and some cash to distribute, and what's the hurry on the sale? The terms aren't usually enough to make you say, “I couldn't make that much profit in three years.” KEVIN: Right. Exactly. That seems to be what's happening. Also, I don't think digital's going away. I do think that certain mediums may come and go, but we're medium agnostic, so if Facebook blows up next month, it's going to stink, but we can shuffle. ROB: As you reflect on this journey so far – I guess you're about 12 to 13 years in – what are some things you've learned on this journey that you wish you could go back and tell yourself to do differently? It sounds like you wouldn't tell yourself to go take a check and get bought out, but I imagine there are some things you would consider doing differently along the way. KEVIN: I think a lot of it is psychological for me. If I could go back and say to 12 or 13 years ago Kevin, I'd say part of being an entrepreneur is there's a lot of times where you're taking three steps forward and two steps back. But the two steps back are never that bad. I've spent countless sleepless nights thinking of the worst thing that could possibly happen, and it's never happened. Not even kind of happened. It's legitimately never happened. So, if I could go back, I'd say stop worrying about that and focus on all the positive things because that thing's never going to happen. And if it repeatedly hasn't happened in 13 years, it's not a coincidence. So I think that's something I wish I knew a long time ago. But it's also something that I continue to wrestle with because it's kind of burned in the back of your brain. ROB: Absolutely. I needed that reminder from some other entrepreneurs yesterday. You have that moment, you have that day, where something small bad does happen. We had a job offer out that I was really excited about, and the last eight offers we put out were all accepted, and this person said no. I was like, oh man, that was not the answer I wanted. But same thing – you lose a client, but along the way, you've planted those seeds so that six months from now, you're going to say, “That was a speedbump. That was not the end of the world.” We grew from there. A lot of folks said their experience has been they hired somebody better right after they got a no. It's that long perspective, and I think planting the seeds and knowing you've done the work along the way. KEVIN: Right. There's a great quote – I don't even know who said it, but you don't find a way to go around the problem; you find a way to go through it. It seems to work out. We had an employee that stole almost a quarter of our business, left with that, and we made it back in a year. It's honestly the best thing that's ever happened. So things like that, at the time, horrible. And then I wouldn't change a thing now. ROB: [laughs] You might give them 50 cents to go do it. KEVIN: Seriously, yeah. ROB: They took maybe some customers that were more challenging to manage or maybe more loyal to a person than to the process. There's a lot to think about there. KEVIN: Yeah, and it makes you sit and evaluate and say, “What things do I have to do and what do I need and what are the things that are necessary?”, and you end up becoming better. That's what entrepreneurs do. People that aren't entrepreneurs don't understand it because those people are the ones that won't take that risk and say, “I've got to go. I can't do this. I can't handle this stress.” The entrepreneurs say, “I've got to figure out how to deal with it, because this is it.” ROB: Right. Kevin, as you look ahead to GreenBanana, the future of GreenBanana and the practice areas you're in – you mentioned maybe some channels go away, maybe there are some ways you're thinking about shifting the practice – what does the future look like? What are you excited about? KEVIN: I'm excited about – technology is increasing. Whether you find this good or bad, creepy or not, the amount of data you have on client behavior is only getting better and enabling us to be more accurate in helping our clients hit their conversions. So that evolution is really exciting. With the products that we have, like Google launching GA4 – they already launched it, but GA4 is better than Universal Analytics in how you can see data. Those things inside the products are great, and there's also all these other new products that are really exciting. I'm personally really excited about decentralized finance and crypto. We're trying to figure out a way to accept crypto payments. It's a pain in the butt to figure it out, but little things like that are fun for me, and I think as long as you're excited about learning about new tech, there's always going to be a business for a digital agency. ROB: That's interesting on the accepting crypto side. Even for existing financial applications – we had a client who wanted to pay us their discovery budget on I think Venmo, and getting a business account up and running on these services from a KYC perspective, instead of a personal account – half the time it's like they never even thought about it. There's a lot ahead of us on that front, I think. KEVIN: Yeah. That's the part we're having trouble with. If you want to send me crypto to my crypto personal wallet, it's easy. We can do it literally right now. But getting it into the business, getting it into QuickBooks, getting it to my accountants – I was like, whatever. Future Kevin will work on that. [laughs] ROB: Is there any particular business that you're seeing, some type of business that is perhaps most open to paying in crypto? What's that look like? KEVIN: None of the current businesses we're working with – I won't say none of them, but most of them wouldn't consider it. It's just something I'm personally interested in and I think it's going to happen. ROB: Absolutely. A lot of these things took some time, and then it's daily happenings. Pulling a little deeper into the topic, what are you seeing in defi and crypto? What direction excites you the most? Sometimes we're placing bets; sometimes we're just thinking about placing emotional bets with where we place our attention. What's drawing you as the most tangible next few things that are going to happen? KEVIN: I'm invested in crypto. The things that have done the best for me are Bitcoin and Ethereum. I do read some other defi newsletters, but full disclosure, none of them have done great. But I haven't really gone crazy into it. I spend most of my time on my company rather than researching that. I think the ease of transaction and the transparency of the transaction is so important, and I think that is what is going to – once people start to get more comfortable with decentralized finance, the ability to send money back and forth where there's a trackable ledger of it, I think that is really going to change business. I mean, for us to get a check from someone, for us to send money back and forth, for us to do an ETH transaction, it's our billing department on a phone call with someone, it's back and forth, it's waiting for 24 hours. Wallet to wallet is a QR code and a button, and it's there, and the ledger's there. I really think that's going to start to change the world if people can let go of the fact that they're not comfortable with it. ROB: There's a lot there and there's a lot to learn from all at the same time. Some of this stuff is kind of hard, some of the fees are kind of high, but you also see – I was just out at South by Southwest in Austin, and one of the most visible activations there was for an NFT collection called Doodles. They'd let you in the activation with your SXSW badge, but they'd let you in the VIP line if you could prove that you were a holder of a Doodles NFT. Which is about 12 ETH, so it's… KEVIN: Yeah, that's a lot of money. ROB: Absolutely. Looking at that, someone was like, “Could you just buy it and sell it?” I said, it depends on whether the thing's been pumped by the conference. If it's pumped by the conference, you're going to lose 2 ETH just because you bought it at a spiky time. That's bad news. KEVIN: I still have a hard time wrapping my head around the value of an NFT because it's a picture on a screen that everybody can take. I know you pay and it's yours, but you and I could take screenshots of each other right now. It's hard to tell who owns it. ROB: In this case they actually were validating ownership against the blockchain. To get in, they were actually authenticating the ownership. But definitely hard right now. KEVIN: Exactly. It's a currency that's validated, but it's like, what's the value of having that picture other than getting an entrance? I understand that piece of it, but sticking it on your computer and saying “I own this,” like the picture behind me – it's not really worth anything. I'm still trying to wrap my head around NFTs, and that's my fault because I know that they're really taking off. ROB: There's a lot to go there. Even in the judgment of art. I can buy art at IKEA or I can buy art at Sotheby's, and those are two very different things. But I can buy art at IKEA that probably looks like something I could buy at Sotheby's. The value there is subjective, and where it lands, who knows? KEVIN: Yeah, exactly. I heard this really interesting podcast about a guy that was spending – he's a wine collector, and some of those bottles of wine are hundreds of thousands of dollars, and he said, “I drank one and it really wasn't that good.” [laughs] “You can get a comparable wine for $28.” ROB: Absolutely, or $3 at Trader Joe's, right? KEVIN: It's like, is that $400,000 better than the $3 one? [laughs] Or is it 15 times better? ROB: Kevin, when people want to find and connect with you and with GreenBanana, where should they go to find you? KEVIN: I used to lose my business card all the time, so I bought ijustmetkevin.com. ROB: Nice. KEVIN: That'll take you to my page. Or you can just go to greenbananaseo.com ROB: That is excellent. Kevin, thank you for coming on the podcast. Thank you for sharing your experience, your knowledge, things you've learned. I think we're all better for it. Thank you very much. KEVIN: I appreciate your time. This was wonderful. Thank you. ROB: Best wishes to you and the team. Take care. KEVIN: Thanks. Take care. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Hey Group Practice listeners! Casey Gromer, the integrator for the group practice exchange, is guest hosting the podcast about the one tool every practice owner needs to take a step back from their business, namely the entrepreneurial Operating System or EOS.       In this episode we cover:     EOS - a valuable business tool for group practice owners Six components that make EOS a valuable operations framework and the simplified version Visionary and integrator role in the business Excellent book recommendations for in-depth EOS concept and application Favorite pillar in the framework, accountability, and its elements     Links mentioned in the episode:     Episode 173: The One Tool You Need to Step Back with Casey Gromer Female Founders Breaking Boundaries - Casey Gromer Episode 45: Why I Don't Drink the Kool-Aid (about EOS) EOS Website Traction: Get a Grip on Your Business by Gino Wickman Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman, Mark C. Winters, et al. What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS Hardcover – September 5, 2017, by Gino Wickman Group Practice Exchange Facebook Group      This episode is sponsored by TherapyNotes. TherapyNotes is an EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. I use TherapyNotes in my own group practice and love its amazing support team, billing features, and scheduling capabilities. It serves us well as a large group practice owner.     Do you ever wish for a financial therapist who could relieve you from the last few months' bookkeeping, talk you off the edge when you're running into issues with Quickbooks, or help you work through a profit plan for growth? GreenOak Accounting does just that! GreenOak Accounting is an accounting firm that specializes in working with group practices. Their value goes WAY beyond bookkeeping; they can help you get on track for financial success. Schedule a free consultation by going to http://greenoakaccounting.com/tgpe

Pastor Mike Ashcraft has been a missionary in Guatemala and a pioneer in Van Nuys, CA. He is also a teacher of English and Spanish to High School students in Lighthouse Academy. He also teaches monthly classes on finances for believers. Please reach out to him anytime at his email address: mashcraftwfg@gmail.com ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Simplified Bookkeeping For Your Acupuncture PracticeAre you feeling confused about how to set up your bookkeeping?  Confused about what taxes to pay or how much to put away each quarter?  Do you feel overwhelmed about what software you should or could be using?  If you are like me you want to understand and learn how it all works but you can't seem to find the right help. Boy have I got the right person for you!  It took me a couple years to find Sarah with Horizon West Bookkeeping, and I rode the struggle bus until then. But now my books are in order and I know where, how, and why to budget all of my income to ensure the success of my businesses.  The best thing about Sarah and her team is that they meet you where you are. She loves to teach but is totally content to take over all of your bookkeeping needs so you can focus on patient care.  Sarah offers a free 30 minute consultation to all AcuSprout listeners to ensure she is the right fit for your business. You can grab that opportunity at https://www.horizonwestbookkeeping.com/acusprout (Horizonwestbookkeeping.com/Acusprout) . TODAY'S GUESTSARAH QUIGGLE, https://www.horizonwestbookkeeping.com/ (HORIZON WEST BOOKKEEPING) Sarah Quiggle is an https://proadvisor.intuit.com/app/accountant/search?searchId=sarah-quiggle (Advanced Certified QuickBooks ProAdvisor) and a very detail oriented bookkeeper.  Her love for numbers led her to pursue a degree in Mathematics, where she graduated Magna Cum Laude in 2003. She is very organized and great at problem solving. She loves helping clients find solutions to what is troubling them most in their business.    She lives in Central Florida with her husband and three children and dog, Scout. She enjoys reading, going to the Disney parks with her family, and listening to true crime podcasts. https://www.horizonwestbookkeeping.com/acusprout (Free 30 Minute Consultation!) YOU'LL LEARNWhat to look for in a bookkeeper. Biggest mistakes small businesses make. Biggest problem you solve. 3 Suggestions for new business owners. Basic terminology and types of accounting. Difference between a bookkeeper and accountant. RESOURCEShttps://www.amazon.com/dp/073521414X?linkCode=osi&psc=1&tag=acusprout2-20&th=1 (Profit First by Mike Michalowicz) (affiliate link) Game changing book!!! https://onboarding.novo.co/signup?referral_code=StaceyWhitcomb (Novo) I LOVE this online bank. Instead of opening a bunch of separate accounts they allow you to move your money into “reserve” categories within the same account, providing you with a visual snapshot of where your money is. https://quickbooks.intuit.com/ (Quickbooks) is what I use and what Sarah teaches. https://www.horizonwestbookkeeping.com/acusprout (Horizonwestbookkeeping.com) for your free consultation with Sarah. https://www.acusprout.com/jane (Jane) Electronic Medical Records. Use this link to get your first month free! Follow Stacey on https://www.instagram.com/acusprout/?hl=en (Instagram) and https://www.facebook.com/acusprout (Facebook)

Are you constantly tracking your sales, numbers, and leads? If not, you could be missing the secret to a successful business. In this episode, Steve, Tom, and Derek give you a glimpse into the Battleground group by explaining the importance of tracking for your business.   In this episode, we talk about…  The importance of tracking The difference between a successful business and an unsuccessful one Examples of how tracking can make your business batter Things you need to track in the 5 phases of your business: marketing, sales, operations, back-office stuff (Quickbooks), and leadership Reasons why tracking feels like a daunting task for some people Tips for making tracking easy for you Advice for somebody who's not in the habit of tracking anything   Resources: Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book   == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook   == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig

This episode is brought to you by Mercury.   Tackling fear is essential both in a career and a personal life, says Taja Dockendorf, founder and creative director of Pulp + Wire, a consumer packaging firm focusing on natural and organic CPG brands.   "Fear can be debilitating, and it can stop you right in your tracks and stop growth," Taja says. "For each person, you have your journey to decipher what your fear and your triggers are, and then what your modality is to find to pull yourself out of it."   Taking on the weight of the world is not healthy, she says. We should be mindful and generous but give up on the idea that we can fix everything.   "There's a heaviness to fear, and there's a lightness when you have a solution," she says. "It's about finding that balance that makes you the best version of yourself."   Likewise, for her company, a foundation roadmap is needed. That map consists of strategy, market research, understanding the audience, beautiful design, and taking it all to market.   "The way we work with our clients, they're all different," she says. "We do take a very customized approach to some of our brands. Some come to us needing a name, and we start with naming, which is the hardest."   These days, Pulp + Wire works with startups and pre-launch companies, and much larger established brands.   "Wherever I can be a resource to my brands, I bring it," she says.   For the future, Taja says she's focused on "thought leadership."   "It's everything I've learned over the years between my team, the ups and the downs, how we work, the culture that I'm creating for my team," she says. "I've got an amazing team, and they're very capable, and I trust them intrinsically and 100 percent. So being able to give me the space to help promote them and get projects out there and do thought leadership is like their way of giving back to me too."   In Part 2, Taja talks about:   * The debilitating cycle of fear. * Suggestions on maintaining the best version of yourself, be it a hot shower or a good night's sleep. * How her company has succeeded thanks to focusing on the elements of a good roadmap. * The steps of the process when working with a client. * The difference between working with startups and more prominent, older brands. * Her future with thought leadership.   Join Ramon Vela and Taja Dockendorf as they break down the inside story on The Story of a Brand.   For more on Pulp + Wire, visit: https://pulpandwire.com/   Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   Episode brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team-management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

This episode is brought to you by Mercury.   Nothing about the career journey of Taja Dockendorf has been clear-cut. The founder and creative director of Pulp + Wire originally wanted to be a designer but didn't want to be pushed to the side when strategy conversations took place.   Today, Taja runs one of the fastest-growing, 100 percent woman-owned consumer packaging firms, focusing on natural and organic CPG brands.   "I wanted a seat at the table being the account manager, being the strategist, being able to flex those skills and learn about myself," she says. "It's about having that conversation and having the hard conversations so that we can drive to the solution necessary to see them grow. ... We're not just thinking about what is today in a brand and a package. We're thinking about what's three years going to look like, what is five years look like?"   Pulp + Wire's formula is similar to its approach to CPG and product packaging - it's about creating a relationship between the brand and the consumer.   "That's been my founding principle for the company - no matter how hard things are, no matter how difficult it becomes, there is always a solution," Taja says. "Sometimes, the trick to a good business is getting the client in on that solution sooner than later."   Taja talks about the "universal energy" needed to make the process work at optimal levels with a client.   "You have to be excited about what you do," she says. "If you're not passionate about it and you don't bring a level of kinetic energy to the project, the client will know that, and the brand's ultimately going to suffer, and the work you do will suffer because it's going to feel lackluster."   Taja says she gets a lot of inspiration from her husband, a classically trained chef and a Reiki master. She credits him for reinforcing the idea that there's a solution for everything once you remove fear from your life.   In Part 1, Taja talks about:   * Gratitude toward a pair of long-time clients and her husband being a stay-at-home dad while pursuing her career. * Her unlikely career path as a would-be industrial designer for the automobile industry. * The advantages of having a team where strategy is a conversation with everyone along the creative process. * The relationship between a brand and a customer. * The inspiration her husband provides to her and their children.   Join Ramon Vela and Taja Dockendorf as they break down the inside story on The Story of a Brand.   For more on Pulp + Wire, visit: https://pulpandwire.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   Episode brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply. Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team-management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Right now, business owners are desperately searching for people they can lean into for real guidance on business matters. There's a goldmine of prospects out there, but tapping into them means offering more than just the once-a-year tax preparation service. It means becoming that back-pocket person for many aspects of their business including CFO services, accounting, tax planning, and bookkeeping.    Enter Kate Josephine Johnson: MBA from the Yale School of Management, a BA in Economics from Baylor University, and recognized as a Top 50 Women in Accounting in 2020. She is the owner of Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United States. Three years ago, she saw an opportunity to help accountants and tax professionals who were burned out on the traditional accounting practice method and were looking to build a virtual accounting career instead. As questions began to flood her inbox, she responded by creating the Bookkeeping Side Hustle community, a group with over 18,000 members dedicated to helping others in the accounting world shift or grow their accounting business virtually.   On this episode of the ProMarketer Podcast, she and Nate Hagerty, CEO of TaxProMarketer, discuss the opportunities available to tax professionals in providing a full service practice that includes advisory and bookkeeping services. They emphasize finding the pain points for business owners and helping them sort through them. Often that begins with bookkeeping. Because the financial data tells a story - a truthful one.    If you want to take advantage of adding advisory and bookkeeping services to your practice, start by learning the software (Quickbooks, Xero, Freshbooks, Wave, etc.) and be good at daily accounting. This will be the foundation on which you can help any small business build their financial dreams. Build that kind of solid dependability and you'll have a client for life, one that you won't need to nickel and dime because they'll see the value you offer their business.   Want more practical insight on accounting and bookkeeping services from Kate Josephine Johnson? Check her out on any of these platforms:   LinkedIn    YouTube   Twitter   Instagram   Bookkeeping Side Hustle Facebook Group

This Podcast Is Episode Number 466, And It's About Five Effective Ways To Find New Construction Clients If you want your business to continue growing and thriving, you'll need to find ways to bring in new clients.   Before the internet was commercially available, there were just as many experts advising contractors about the layout and design of yellow page ads and which books to spend money on. I say spend money because that is what it was and is now.   Many of us who owned and operated construction companies spent thousands of dollars on these experts and, based on their recommendations, spent tens of thousands of dollars annually in full-page yellow page ads as close to the first position as possible.   Nowadays, instead of yellow pages people, I see many well-intentioned people with their minds and hearts in the right place that have a lot of really great ideas on what works and fails in social media. I certainly don't know what works for every contractor; however, I know that every construction company is unique, and what works for your competitor may not work for you. Spending money is easy; investing money takes work. Here are five ways you can find new clients for your construction business.  1. Set aside time for marketing Regardless of whether marketing is your preferred activity, you need to set aside time for it. It's easy to put marketing at the bottom of your priority list, but it makes it more difficult for you to bring in new clients. If you set aside a certain amount of time every week, or even every day–ideally at around the same time or week–you'll be more consistent and successful with your efforts.  Have a list of marketing goals, such as "post three times on social media this week" or "write two blog posts this month," and spend your time working towards those goals.  2. Ask your clients for referrals Get comfortable asking your happy customers for referrals. Your happy clients are a fantastic source of new leads. They're satisfied with your work, and they can tell their friends and colleagues about how you helped them.  You can do so face-to-face, for example, at a meeting where you've just given them great news or a fantastic outcome, through email using a pre-written template that talks about how much you enjoy working with them and how you want more clients like them, or on social media, where you put out a general call to your happy followers to share your business with others.  3. Join social media groups Many social media networks enable groups where you can talk to people in your communities. Although you can use the group to pitch your services and directly ask for leads, a better method is to use the forums to educate people and highlight your expertise without selling. People will begin to look to you when they want advice and insights and ultimately turn to you when they need your services.  4. Genuinely get to know people Sometimes the best way to get a client is simply by talking to new people. Make it a habit of being curious about the people around you. Ask them questions to get to know them, rather than selling to them. Learn about their passions, pain points, and the things they need help with. Then assist them. Showing genuine interest in others makes them feel valued, builds your relationship, and fosters trust. From there, it's easy for them to decide to work with you.  5. Form a partnership It doesn't have to be a formal business partnership, but reach out to businesses in complementary industries to suggest a referral relationship in which you refer relevant clients to each other. You could also agree to partner up on specific projects. For example, a kitchen remodeler and a flooring contractor could refer clients to each other or work together on projects requiring both skills.  Final thoughts  New clients are vital for growing your business. By being strategic, purposeful, and genuine, you can easily find new clients. We encourage you to develop your own marketing tracking system, and perhaps you will discover what works best for your construction company and, as a result, increase your sales bottom line profits.    About The Author: Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Our society has a very negative view of failure and its role in our lives. For Rohana Olson, failure has to happen in order to find success. In fact, without failure it's almost impossible to find your true self. Listen in as we chat about some of the failures she's experienced in life and business and how she has grown through each.  Rohana loves creating timeless images that depict the simple, every day beauty of love and marriage. It all started with the epic love of her grandparents. They were married for 71 years and were a shining example of love and marriage, but they had very few pictures of their lives together.  She is passionate about capturing those little moments for her clients so that their love will shine through the years.  But her vision doesn't always land with her clients. Listen as she shares one specific moment and what she did to make sure her clients were happy with the end result. She says it herself, she's no stranger to failure in life and business.  However, if she'd never failed, she would have never learned and she wouldn't be where she is today. She's sharing all of her nuggets of wisdom and you won't want to miss them.    In This Episode: [02:05] Welcome to the show, Rohana! [03:18] She discusses how to handle failures in your business. [04:43] “Courage is grace under pressure.” - Ernest Hemmingway. [06:22] Rohana talks about the importance of clients understanding your contract. [08:13] She shares a time when she had a failure with a client and how she recovered from it. [11:28] “Failure has to happen to find success.” [14:25] Listen as Rohana talks about her client's love box. [19:17] She discusses some gaps in her business and how she fixed the issues. [21:48] When you are going through conflict, curate what you listen to and hear. [27:06] Rohana gives some tips on how to recover from a mistake. [28:46] HoneyBook and Quick Books are her two favorite business tools. [29:30] She shares where she would take me for coffee if I came to her neck in the woods. [31:03] Thank you for being on the show!   Links and Resources: Find Rohana: Rohana Olson Photography Instagram | Facebook Find Jenn: Success Beyond The Lens @successbeyondthelens Instagram @successbeyondthelenspodcast Facebook | Picbabun Grab your Boundaries Resources Editable Welcome Packet Template Pinterest Freebies Consultation Connection Call

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Bill D'Alessandro (@BillDA) is joined by Mehtab Bhogal (LinkedIn link) DTC eCommerce specialist to talk about distressed acquisitions & turnarounds, operations, capital structures, downsizing for quality, finding a business partner on Reddit, why makeup brands suck, and much more.We discuss a Bankruptcy deal, BH Cosmetics, linked below.-----Thanks to our sponsors! CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.-----* Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.-----Acquisitions Anonymous Episode 89Show Notes:(0:00) Intro(1:00) Cloudbookkeeping.com(2:09) Mehtab's introduction(4:23) Why do you buy a business to downsize it? [Episode clip for wednesday](6:14) What is your general path after acquiring a business?(7:21) What does the cap structure look like pre vs. post-close?(10:23) How do you handle the Equity?(15:39) Let's jump to the Deal: BH Cosmetics.(18:14) Revenue trajectory(21:19) What is a 363 auction?(23:16) What does the process look like?(24:17) What do you think about this deal from a diligence and structure perspective?(26:52) How well do you know the business at the bidding stage?(28:26) Let's say you give it a go, how do you decide what the proposal is going to be for lenders and equity holders?32:00 DIP loan: Debtor in possession financing [Clip](32:43) What is the downside risk here? How does Karta add a layer of coverage?(34:46) Let's take about the operation side: How do you start a turnaround?(40:02) What are specifics about diligence for your company? Why are product teams so important?(44:05) BH got purchased at $4Mio. Was it expensive?(48:35) Tell us about the Return Profile, & how does it relate to equity value?-----Links:* BH Cosmetics Deal Link-----Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.-----Additional episodes you might enjoy:#87 Yelp is not evil! Building a business using digital CAC | with Johnny Robinson#82 How Great Operators Win! How PE does it like pros | with Mark Brooks#88 Sellers Lie about the numbers?! | with Elliot Holland

This episode is brought to you by Mercury.   Challenges, road bumps, and opportunities are just part of owning a business, but if you have a desire and vision, you'll make it through, says Michele Revivo, founder of Spudniks and Better Snack Better You.   "You don't need to sweat the small stuff because if things don't happen, ultimately it's for the best," she says. "Just look at opportunities, take whatever opportunity, give it your 100 percent all, give it your 100 percent effort with anything you do. But if it doesn't work out. Be happy with it and know that it's for the best and move on."   The COVID pandemic sparked one such opportunity. Michele wanted to create a snack that was high in Vitamin D, which is known for boosting the immune system. She trademarked Better Snack Better You as the vehicle for this high-nutrient brand.   Likewise, Michele has a similar passion for Spudniks - her snack brand before beginning Better Snack Better You. The idea was to create a snack that could create memories for a family.   "It's building memories while you're enjoying Sputnik's - it's building memories with your family and friends while enjoying your snacks," Michele says. "Everybody loves to snack. We wanted to build a family brand that resonates with everyone."   Likewise, her words of wisdom for fellow entrepreneurs are also family-based.   "Life is all about balance," she says. "Don't be focused on one thing so much."   In Part 2, Michele talks about:   * Her advice for fellow entrepreneurs when facing challenges and opportunities. * How the COVID pandemic sparked the idea to great a snack that had nutrients to help the body's immune system. * A rundown of the ingredients and nutrients in the Better Snack Better You products. * The reaction her kids have to the new snacks. * Her work with the Comfort Bears charity. * Why building memories is an essential goal with Spudniks. * The importance of work-life balance.   Join Ramon Vela and Michele Revivo as they break down the inside story on The Story of a Brand.   For more on Better Snack. Better You., visit: https://www.bettersnackbetteryou.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   The episode brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team-management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

This episode is brought to you by Mercury.   Popcorn and kettle chips might seem like familiar snack items, but how Spudniks and Better Snack Better You approach them makes a difference, says Michele Revivo, founder of the two brands.   "They obviously both have the popcorn and kettle chips product, but they are very different," Michele says. "Building memories with your family is what Spudniks is all about. ... Better Snack Better You was my dream about two and a half years ago. I wanted to create a better for you snack line for my children because we are kosher and Better Snack Better You is a high nutrient functional snack line."   Michele and her husband's journey into the snack world took some unlikely turns. The couple began in the vending business before adding snack catering to their services. They found almost immediate success selling kettle chips that are warmed and seasoned fresh at each event and kiosk.   When her husband decided to begin practicing the Jewish Sabbath, they had to change their business model because that involved eschewing work on a Saturday - typically the busiest day of the work for their business. They shifted away from retail into manufacturing - a space where they could better control the hours they worked.   "We put it in God's hands," Michele says. "Essentially, whatever was going to happen with our path or career path at that point was going to happen. And we ultimately knew it was going to be for the best."   In Part 1, Michele talks about:   * Gratitude for her husband for being her life partner and business partner for 19 years. * The difference between the Spudniks and Better Snacks Better You products. * The journey of growing from an events company into a snack food manufacturing company. * Why the risks didn't feel as much as a leap of faith, but rather as their destiny.   Join Ramon Vela and Michele Revivo as they break down the inside story on The Story of a Brand.   For more on Better Snack. Better You., visit: https://www.bettersnackbetteryou.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   Episode brought to you by Mercury.   Mercury is the banking stack for startups & ecommerce.* Get FDIC-insured US accounts, virtual and physical debit cards, currency exchange, and domestic and international wires.   Easily create an account from your laptop, and non-US citizens are welcome to apply.   Connect to payment processors (Stripe, PayPal, Shopify, etc.) and instantly create virtual debit cards for inventory and ad spend.   Customize the banking experience with features like read & write API access, custom team-management, and integrations with the tools your startup uses, like Quickbooks and Xero.   Keep growing with Mercury Raise DTC or with financing options through Mercury Capital. *Mercury is a financial technology company, not a bank. All banking services provided by Evolve Bank & Trust®️; Member FDIC.   Visit: https://mercury.com/partner/storyofabrand 

ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp

Preached in a revival in our church in March, 2022. ALL PROCEEDS GO TO WORLD EVANGELISM --- We need five-star reviews! Tell the world what you think about this podcast at: Apple Podcasts: https://apple.co/3dix1mC Podchaser: https://www.podchaser.com/podcasts/vbph-sermon-podcast-43369 Join our bible reading plan: https://bible.com/p/37105438/98d214149e0115fd6b7114ad30095ebf Want to receive text updates from our church? Send the keyword VBPH to 844-990-3380. Please let us know how this message has influenced you by connecting with us using one of these options: Email: pastor@vbph.org Voicemail: https://anchor.fm/vbph-sermons/message Facebook: https://facebook.com/vbph.church Instagram: https://instagram.com/vbph.church Twitter: https://twitter.com/vbph_church Website: https://vbph.church Are you in Hampton Roads and want to visit our church? Come join us IRL: 1045 Lynnhaven Pkwy., Virginia Beach, VA 23452 --- RAISE EVEN MORE FOR WORLD EVANGELISM BY EXPLORING OUR SHOW'S SPONSORS: Try Audible Premium Plus and Get Up to Two Free Audiobooks – https://amzn.to/3l9vPpw Find the perfect freelancer for your project at Fiverr – https://fvrr.co/2Yy97Ql Save and Invest with Acorns. Get $5 bonus investment in five minutes – https://bit.ly/38OZ6QT Get 55% off of QuickBooks for your first three months – https://bit.ly/3A9Kc3P Try Melio: The free bill-paying solution for small businesses & churches – https://bit.ly/2XdVEgc How about a protein bar that actually tastes good? That's Built Bar! – https://bit.ly/3hvTFuH The BEST Smart Home Technology At the BEST Price: WYZE.com – https://bit.ly/3bLnAfp