App Etc.

Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am with Stoney Grunow. Stoney is a through and through entrepreneur. Stoney started out running an SI for charities in the U.K. before starting Daddy Analytics which connected Google Analytics with Salesforce. Then in 2014 Stony pulled the plug and focussed on Breadwinner which started as a tool to integrate Xero and Salesforce they now improve the workflow of Sales and Finance between Salesforce and Xero, Salesforce and Quickbooks Online and more recently Salesforce and Netsuite. In this episode we talk about growing Breadwinner and some of the challenges moving upmarket.-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce

Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Ian Gotts the Founder and CEO at Elements.cloud. Elements.cloud provides a suite of tools to help clean up, document and drive adoption of your Salesforce Org.I am talking with Ian about the insight that led to Elements Cloud and how they are creating a category and using disruptive marketing to make a name for themselves.Resources:OrgConfessions-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce

Welcome to AppEtc. Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Today I am speaking with Chris Federspiel, the Founder and CEO of Blackthorn. Blackthorn builds Salesforce-native apps that make processing payments and managing events efficiently and ridiculously easy for businesses of all shapes and sizes. I am talking with Chris about starting Blackthorn and his background that set him up for starting the business. We then move on to scaling Blackthorn including when he made the first sales hire and how Chris approached partnering with Salesforce and SIs based on his experience of ecosystem.-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce

Seb Wagner is a Certified Technical Architect & Master Coach training the best to be the best.Seb and I worked together at Tquila and we studied together for the Salesforce Certified Technical Architect Board Exam together. From that experience it is no surprise that Seb is now a master coach founding Flow Republic coaching the best architects to be even better.We talk about our experience with the Architect Board Exam and Seb shares his insight from coaching multiple architects through the process including two things every candidate needs to pass.We are talking about Sebs entry into the ecosystem how we went from Sales Engineers to Technical Architect to master coach founding Flow Republic coaching the best architects to be the best.Flow Republic: Outcome based coaching and mentoring from technology experts, centred on real world experience and best practice.Links:Daddy Donkey BurritosStuff nobody told meBook recommendation: On Intelligence-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.

I speak with Richard about his entry into the Salesforce ecosystem and his experience working at two Platinum Salesforce SI partners and how he got started at Provar. We tackle the Salesforce Certified Technical Architect Review Board and how even though he failed it didn't hold him back from becoming CTO at MakePositive and later Provar.We  touch on a topic that is always on Richard mind, Testing and specifically Testing as it relates to Salesforce and Lightning.Richard Clark Chief Technology Officer at Provar.Provar helps you navigate the (ever-changing) Salesforce landscape with a code-free, point-and-click automated testing solution.-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.

SalesTrip is disrupting travel and expenses. SalesTrip is founded by the team behind Invoice IT, an AppExchange solution for Billing and Invoicing that was acquired by Steelbrick in 2015, then just a few months later Steelbrick was acquired by Salesforce for a whopping $360 million.SalesTrip launched in 2019 and in 2020 was hit by a global pandemic resulting in worldwide lockdown and travel ban. This makes 2020 a tough time to launch a Travel startup.Wes Nolte has worked leading the cloud team at the Telegraph newspaper in London and was very early on the team at Tquila, a platinum Salesforce partner, which he helped grow and was eventually sold to Accenture in 2015.As an early leader of the ecosystem Wes Nolte was an original Salesforce MVP, started the London Salesforce Developer Meetup and co-wrote one of the first books on Salesforce with Jeff Douglas… and was an early Salesforce Certified Technical Architect. At Tquila Wes started a very successful training program to coach a number of architects on the team who would go on to pass the Review Board - including me.Today I am speaking with Wes about his entry into the Salesforce ecosystem and his time at Tquila and now SalesTrip. We focus on some different ways for enabling trials of your AppExchange product including Test Drives, Trialforce and using In App Guidance to enable the trial. -App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.

Today I am speaking with Lorenzo Frattini, a Certified Technical Architect who is the Founder and CEO of Clayton. We discuss what he does as a Technical Founder and CEO of a growing product company, about category creation, educating the market, and why starting your own business is so fulfilling.Clayton helps Salesforce development teams review code and build better products faster by identifying vulnerabilities and design flaws in their Salesforce code. Clayton is an AI bot that automatically scans  code written by developers identifying vulnerabilities and design flaws in their code, so they can be fixed fast.Resource:Follow Lorenzo on TwitterClaytonPrecursiveIntercom Principles: Foundations to build on: Intercom’s principles for building product-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.

NC2 was started by a pair of developers and ignored the typical B2B SaaS scaling playbooks. They have grown a profitable business by creating value for their customers. Today I am talking with Neil Crawford about when you would build your business on or around the Salesforce Ecosystem and the NC2 approach to marketing and sales.-App Etc. is supported by Precursive. Precursive  believes the best companies help their clients realize value quickly, leading to customers for life. Your customer should never notice the transition between unified sales, professional services and customer success teams. Precursive helps manage and improve customer onboarding, project management and professional services automation, all in Salesforce.