Podcasts about Accenture

Ireland-based multinational consulting company

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Latest podcast episodes about Accenture

FactSet U.S. Daily Market Preview
Financial Market Preview - Friday 2-Dec

FactSet U.S. Daily Market Preview

Play Episode Listen Later Dec 2, 2022 3:55


US futures are indicating a slightly lower open as of 04:05 ET. European equity markets have mostly opened in the negative territory, following mixed to weaker levels in Asia. After more evidence of growth slowdown in yesterday's PMIs, today's US nonfarm payrolls are expected to show moderation in headline jobs growth and average hourly earnings, but no change to unemployment rate. Companies Mentioned: Walt Disney, Accenture, Citigroup

The PR Week
The PR Week: 12.1.2022 - Stacey Jones, Accenture

The PR Week

Play Episode Listen Later Dec 1, 2022 33:23


Stacey Jones is a nearly two-decade veteran of consultancy Accenture, where she's seen the company's evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including: -Thanksgiving and Black Friday campaigns; -The 2023 economic outlook; -Women of Distinction; -More big people moves.Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com

HerCsuite™ Radio - For Women Leaders On The Move
Leadership, Culture and Diversity Across Organizations with Eliza Gonzalez, Cathy Skala and Lydia Rohn, HerCsuite™ DEI Council Co-Chairs

HerCsuite™ Radio - For Women Leaders On The Move

Play Episode Listen Later Nov 30, 2022 27:15


Today on HerCsuite™ Radio, Host Natalie Benamou, shares special panel discussion with DEI Cross Organization Council Co-Chairs hairs, Cathy Skala, Eliza Gonzalez, and Lydia Rohn. This program includes insights from three executive leaders who have vast experience in Diversity, Equity and Inclusion, ERGs, ESG, Cultural Transformation and HR. Take a Listen and Discover: How Culture Drives DEI internally and externally What you can do to win executive leadership buy-in for DEI programs Strategies leaders use to support DEI organizational objectives Why DEI Is Important For Every Organization: DEI isn't a one size fits all. Understand the needs of employees to attract top talent. DEI needs to be integrated into every aspect of the business. What Can Organizations do to Ensure that DEI is at the Forefront of the Business: Be consistent with including the mission and how diversity is part of that mission. Manage the perception of your company internally and externally. Encourage inclusion and increase engagement, passion and a drive to belong. Key Take Aways: Find out about the biggest challenges DEI leaders are facing in this volatile environment What organizations should start with when looking to have inclusive hiring practices How can organizations infuse inclusive programs like BRGs into their DEI practice Why accessing an external perspective helps DEI and ERG Leaders Thank you Cathy Skala, Eliza Gonzalez and Lydia Rohn for sharing your insights today. Gain an outside perspective every month with outside expert speakers and facilitated peer-to-peer discussions inside HerCsuite™ DEI Cross Organization Council. Join the DEI Council. Our next DEI Council Program on December 14th with featured speaker Veronica Pelletier, Managing Director at Accenture. Register to attend. Schedule a call to learn about how HerCsuite™ is helping organizations advance more women at every career phase with turnkey speaker events, leadership development, and exclusive programs. Host Natalie Benamou is the Founder of HerCsuite™. Natalie is a speaker, podcast host and guest, board advisor and CEO of HerPower2, Inc. Reach out if you would like to learn about how to be a featured guest for this podcast at info@hercsuite.com. LinkedIn: Natalie Benamou | HerPower2 Lead | HerCsuite™ With gratitude this holiday season and always to our advisors, members and team. Credits: Thanks to Julie Deem and the Business Podcast Editor for editing our podcast. --- Send in a voice message: https://anchor.fm/hercsuite/message

Admissions Straight Talk
How to Get Accepted to MIT Sloan MBA

Admissions Straight Talk

Play Episode Listen Later Nov 29, 2022 29:34


Discover all you need to know about MIT Sloan's MBA program [Show Summary] MIT Sloan is one of the magic M7 MBA programs, and its Assistant Dean, Dawna Levenson, shares everything applicants aiming for acceptance should know.  Interview with Dawna Levenson, Assistant Dean at MIT Sloan School of Management [Show Notes] Welcome to the 498th episode of Admissions Straight Talk, Accepted's podcast. Thanks for tuning in. Are you ready to apply to your dream MBA programs? Are you competitive at your target schools? Accepted's MBA admissions quiz can give you a quick reality check. Just go to accepted.com/mbaquiz, complete the quiz, and you'll not only get an assessment, but also tips on how to improve your qualifications. Plus, it's all free.  It gives me great pleasure to have back on Admissions Straight Talk, Dawna Levenson, Assistant Dean at MIT Sloan School of Management. Dawna earned her bachelor's and master's in Management Science at MIT Sloan, became a partner at Accenture, and then returned to MIT Sloan in 2007 as Associate Director of Academic Programs. She moved into Admissions in 2012 and became Director of Admissions in 2013 and Assistant Dean in 2018.  Can you give us an overview of the MIT Sloan Full-Time MBA program for those listeners who aren't that familiar with it? [2:07] Absolutely. I think I would begin with class size. Our two-year MBA has a class size of roughly 410. You may have some friends who just graduated in the past year or so, and their class size was slightly bigger. That's a result of the pandemic when there was a fair amount of uncertainty, and we actually grew the class size in 2020. However, it was never intended for that to be permanent, and so we have slowly worked our way back down. Fundamentally, the class that just matriculated, and moving forward, will be approximately 410.  We have a one-semester core and then three semesters to really shape the curriculum as you see fit based on your interests. As much as you as a student have flexibility in terms of your classes and shaping that, our faculty have a lot of flexibility, too, in terms of how they teach. Your classes will be a combination of traditional lectures and problem sets, as well as a lot of project-based classes. We have a subset of these project-based classes that are called our Action Learning labs, where you are either on a particular subject matter or focused on a certain geography and working as part of a team to solve a real problem for a real company and make recommendations to them at the end of the project. hbspt.cta.load(58291, '9bb31be0-3cf6-45f0-be3d-3791cc1bd9bd', {}); Are you seeing any trends in terms of hiring? Where do MIT Sloan MBA grads get jobs? [3:42] We just recently published our 2022-2023 employment report, so these numbers are right off of that. For students who graduated in 2022 seeking employment, 31.2% of them went into consulting, 22.6% went into finance, and 22.6% went into technology. An additional 6.8% went into pharma, healthcare, and biotech. It's a good spread. What's a little misleading is some may have gone into consulting, but they're focused on the tech industry. So, keep that in mind. Can you explain the optional core electives? [5:02] Our two-year MBA students spend their first semester taking core classes. You're actually part of a cohort of somewhere between 65 and 70 students who you're taking all of your classes with. You're also assigned to be part of a core team of six or seven people where you're actually doing all of your work together. In addition to your core set of classes, you also have the option to take one additional elective. You can choose from marketing, finance, strategy, or operations for that additional elective. What are the core requirements? [5:48] They include microeconomics, DMD, which is data models and decisions, accounting, and communications.  What are the tracks and certificates that MIT Sloan offers?

Driving Digital in Biopharma
Life Sciences Tech Trends Supply Chain

Driving Digital in Biopharma

Play Episode Listen Later Nov 29, 2022 23:27


In this episode, Tom Lehmann talks with Natasha Kelly, a data scientist within Accenture's Applied Intelligence Group who focuses on advanced analytic solutions in life sciences manufacturing and supply chain. Tom and Natasha discuss the 2022 Life Sciences Technology Vision through a supply chain lens, delving into how each of the report's four trends ingrained in the metaverse are reshaping supply chain and operations experiences across the industry.

Data Unlocked
Let's Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners

Data Unlocked

Play Episode Listen Later Nov 29, 2022 29:58


In this week's episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners.Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure.For the last four years, he's been using his expertise to help Transparent Partners grow. Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the complex digital landscape. Their work is all about helping brands become familiar with the latest media and marketing technologies and implement these technologies for better returns.In this episode, Darren and Jason discuss the main complexities in martech, how to choose the right CDP for your business, the marketing challenges CDPs can solve, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Darren (00:39)How to choose the right CDP (01:37)Marketing challenges solved with a CDP (05:54)A quick visual for you (09:15)First gen vs second gen (13:34)The importance of a good operating model (20:31)One final question (25:06)Additional Resources:Get in contact with Darren here.Learn more about Transparent Partners here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Wintrust Business Lunch
Wintrust Business Minute: Chicagoans are expected to spend over $700 on holiday shopping

Wintrust Business Lunch

Play Episode Listen Later Nov 28, 2022


Steve Grzanich has the business news of the day with the Wintrust Business Minute. Chicagoans are expected to spend about $719 each on holiday shopping this year. Crain’s says that’s according to the data from business management consulting firm Accenture. Also, A woman from Florida is suing Chicago-based Kraft Heinz foods for $5 million. She […]

Veteran On the Move
Modernizing Laundry with Tumble

Veteran On the Move

Play Episode Listen Later Nov 28, 2022 42:40


In this episode, Joe is joined by Scott Patterson, a Marine Corps veteran and the founder of Tumble. Scott served for 11 years in the Infantry before transitioning into the civilian sector. While staying with a friend in San Francisco, he became frustrated with the outdated and unreliable laundry set up in the apartment building and at his local laundromat. Scott shares with Joe how he entered the laundry industry and how Tumble is now in hundreds of buildings across multiple states. Check out Tumble here.      About Our Guest   Scott Patterson founded Tumble in 2019 with a mission to modernize the laundry experience. After serving 11 years in the United States Marine Corps, Patterson was trained to be diligent about his laundry. Upon leaving the marines, Patterson moved into a friend's apartment in San Francisco where he was shocked to see dirty laundry rooms with broken machines, stolen clothes and unreliable customer service.  Coalescing his extensive military training with his passion for technology as a means to improve quality of life, Tumble was born with the goal of modernizing this highly-desired amenity. Tumble first launched in San Francisco in 2021 and has since scaled across California, with plans to be in 200 cities and 25 major metros by June 2023.  Patterson's experience assembling highly-specialized teams has proven successful as he continues to identify and partner with experts in the field. As the organization's leader, his focus remains on product innovation, talent acquisition, partnership development and expansion efforts as the team continues to grow.  Prior to starting Tumble, Patterson was an innovation designer at Accenture, in San Francisco, where he honed his skills across research and development, design and emerging technology. During his time in the United States Marine Corps, Patterson served first as unit infantry leader, where he acted as a senior enlisted advisor to the platoon commander and maintained accountability of all personnel. While at that post, he was awarded two Navy and Marine Corps Achievement Medals for superior performance. He later served as Operation Chief, where he consulted with the Commanding Officer, Executive Officer, First Sergeant and Company Gunnery Sergeant and coordinated all company operations for 160 Marines with higher levels of leadership at the battalion level.   Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   About Our Sponsors Navy Federal Credit Union  Veterans Day comes every year, but companies rarely thank veterans in a way that's meaningful and Veterans definitely deserve to be thanked in a meaningful way. At Navy Federal Credit Union, every day is Veterans Day. As a Navy Federal member for over 32 years I can tell you that they get the military. They offer resources like the VA Loans Hub” and “Best Cities After Service.” They offer veteran employment assistance partnerships with nonprofits like The Mission Continues. They're a top VA Home Loan lender, offer personal finance counseling, and  offer 24/7 member service. They have a growing community of over 1.8 million veterans like you.  Learn more at navyfederal.org/veterans At Navy Federal, our members are the mission.       Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published over 455 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs,

The CyberWire
Keeping pentesting tools out of criminal hands. Updates from an intensified cyber phase in Russia's hybrid war. Fars reports sustaining a cyber attack. The most common password remains “password.”

The CyberWire

Play Episode Listen Later Nov 28, 2022 34:10


Nighthawk's at the diner (but maybe not on the crooks' menu). Internet service in Ukraine and Moldova is interrupted by strikes against Ukraine's power grid. Sandworm renews ransomware activity against Ukrainian targets. Russian cyber-reconnaissance seen at a Netherlands LNG terminal. European Parliament votes to declare Russia a terrorist state (and Russia responds with cyberattacks and terroristic threats). Carole Theriault reports on where these kids today are getting their news. Malek Ben Salem from Accenture on digital identity in Web 3.0. And, hey, the new list of most commonly used passwords looks...depressingly familiar. For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/226 Selected reading. Sec firm MDSec slams Proofpoint for post on pen-testing framework (iTWire)  Nighthawk: With Great Power Comes Great Responsibility - MDSec  Cyberattack Hits Iran's Fars News Agency (RadioFreeEurope/RadioLiberty) Iran's Fars news agency is hit by cyberattacks, blames Israel (Times of Israel)  Ukraine and Moldova suffer internet disruptions after Russian missile strikes (The Record by Recorded Future) New ransomware attacks in Ukraine linked to Russian Sandworm hackers (BleepingComputer) Russian hackers targeting Dutch gas terminal: report (NL Times)  Russia labelled state sponsor of terrorism as missile strikes leave Ukraine without power (The Telegraph) Killnet Group Claims Responsibility for European Parliament Cyber Attack (Digit) European Parliament hit by 'sophisticated' cyberattack (Deutsche Welle) European Parliament website suffers 'sophisticated' cyber attack after Russia terrorism vote (Computing) Hackers Temporarily Take Down European Parliament Website (Wall Street Journal) Guess the most common password. Hint: We just told you (Register)

HALO Talks
Episode #371: Dan Rubenstein, PUPS Pet Club, CEO and Founder

HALO Talks

Play Episode Listen Later Nov 25, 2022 35:27


Dan Rubenstein is the CEO of Pups Pet Club, a pet care company with five locations in Chicago and Brooklyn. He has over 20 years of experience in the space, and is passionate about providing the best possible care for dogs.  Dan took an interest when he had to find care for his dog while he was working. He eventually found a service that took his dog to a park to run around, but they didn't listen to him when he said not to take his St. Bernard out in hot weather and--very sadly--his dog Sidney ended up in the hospital and passed away. :( This motivated Dan to start his own, best-in-class, pet care business for many reasons, not the least of which was to make sure something like this never will happen to anyone else. Today, Pups Pet Club (which officially started in 2015), is a highly successful venture with five locations and many more planned. He attributes their success to their focus on taking care of dogs, their people, and their technology. He believes that the pet industry has potential for much more growth. "People seek out the best when it comes to their dog. They spend on them like they spend on their kids. Everything else is secondary to dogs and kids. And so if I'm looking at a marketplace and I see a really weak competitor, then I either want to look at making an acquisition play for that competitor, or putting a store fairly close to them," he says.  Their fifth store opened in Jan 2021 and because of Dan's business savy, they were able to emerge from COVID stronger than when they went in. He states, "Williamsburg is really the relaunch of me personally in pet care in New York and of course, the introduction of the Pups Pet Club brand in the area. This brand itself . . . is the best, most evolved platform that I've started, operated, and managed. And that's because I'm smarter and more experienced than I was before. I'm a better manager, and I understand exactly what it takes to build this business quickly and do it so that we don't compromise any value for our customers, we don't compromise the quality of care, and we certainly are focused on taking care of our people too, which is a big part of our business. . .when I was with them, Accenture taught me 'People, Process, Technology." In this episode you'll hear:  1. What inspired Dan Rubenstein to start his pet care business. 2. How has the pet care industry changed over the years. 3. What sets Pups Pet Club apart from other pet care businesses. 4. Dan's plans for expansion for the brand.  Connect with Dan here. Loved this episode? Leave us a review and rating here. Click here to download transcript. 

My Wakeup Call with Dr. Mark Goulston
Ep 426 - Stephen Shapiro

My Wakeup Call with Dr. Mark Goulston

Play Episode Listen Later Nov 24, 2022 41:53


In this episode I speak with Stephen Shapiro, international speaker on innovation, creator of the innovation practice at Accenture and author of, "Invisible Solutions,," and saxophonist whose wakeup call was realizing his love for performing and focusing on giving his audiences what they want and need to make their lives better. https://stephenshapiro.com/

By All Means
99. The Stable Co-Founder/CEO Chad Hetherington

By All Means

Play Episode Listen Later Nov 23, 2022 63:27


“I didn't start The Stable for it to be big. But it probably had to be big because we had a big idea.” Chad Hetherington is the co-founder and CEO of The Stable, a “next generation” retail rep group that was acquired by Accenture in the summer of 2022, after just seven years in business. The Stable takes an omnichannel approach to launching products and has help digitally native brands such as The Ring and Quip go to market both online and in stores. Hetherington shares his path from Adaliade, Australia to sales rep for Quirky, a platform that crowd sourced product ideas and developed them. That experience opened his eyes to the need for a new approach to retail rep groups that would take multiple channels into a account. The Stable launched in Minneapolis in 2015 and within two years expanded to Seattle and raised venture capital—a rarity for a service agency. By the time Accenture made an offer, The Stable had grown to more than 500 employees with offices in Los Angeles, Seattle, and Bentonville, Arkansas, six acquisitions under its belt, and expertise in Amazon, Shopify, Etsy, and social media. Now running the company under Accenture, Hetherington says “I'm on the phone with people all over the world, trying to solve issues and problems their clients are facing around commerce.” He talks about what's next in retail. Following our conversation with Hetherington, we go back to the classroom with the University of St. Thomas Opus College of Business where Gino Giovanelli teaches digital marketing. He talks about “the power of scale” and advises businesses and founders to change their thinking if they want to achieve the sort of growth The Stable has enjoyed. “Don't think tactically about marketing,” Giovanelli says. “Think strategically.”

Workday Podcast
How Tech Companies Innovate In Disruptive Times

Workday Podcast

Play Episode Listen Later Nov 21, 2022 20:46


Today's tech companies are under constant pressure to adapt, whether through scaling to meet demand, implementing new business models, or finding ways to monetize. In this episode, Deep Kular from Accenture and Ben Askin from Vertex join us to talk about trends in the tech industry, and the role of the Workday industry accelerator in helping companies adapt quickly and thrive in fast-changing environments. https://blog.workday.com/en-us/2022/workday-podcast-tech-companies-innovate-disruptive-times.html

The Team House
Red Team Hacker, Cybersecurity Expert & DOD Advisor | Matt Devost | Ep. 176

The Team House

Play Episode Listen Later Nov 21, 2022 127:01


Currently, Matt is the CEO & Co-Founder of OODA LLC. Prior to OODA, Matt was the EVP for Strategy and Operations at Tulco Holdings. Previously, Mr. Devost was a Managing Director at Accenture where he led the Global Cyber Defense practice responsible for Accenture's cloud, mobile, infrastructure, network, endpoint, incident response, threat intelligence, threat hunting, vulnerability management, IOT/IIOT, and red teaming offerings. Mr. Devost joined Accenture following their 2015 acquisition of the global cybersecurity consultancy FusionX LLC where he had served as President & CEO since 2010. As a Founder of FusionX, Mr. Devost helped an international clientele identify and manage dynamic threats in complex operational environments. Mr. Devost was an Adjunct Professor at Georgetown University for fourteen years teaching the flagship graduate course entitled “Information Warfare and Security”, and is a Founding Director of the Cyberconflict Studies Association. Mr. Devost was also appointed as a special government advisor to counsel the U.S. Department of Defense leadership on a variety of security issues from 2010-2013.  Mr. Devost was a founder of the Terrorism Research Center, Inc. (TRC) in 1996, where he served as President and CEO until November 2008. As founder and President, Mr. Devost oversaw all research, analysis, intelligence, assessment, and training programs including the development of the renowned “Mirror Image” training program, the Responder Knowledge Base, and the Terrorism Early Warning Group program which established local intel fusion centers in 56 high-threat U.S. cities. In addition to his duties as President, Mr. Devost also provided strategic consulting services to select international governments and corporations on issues of counter-terrorism, intelligence, information warfare and security, critical infrastructure protection, and homeland security. In 2004, Mr. Devost was appointed to the Defense Science Board Task Force on Critical Homeland Infrastructure Protection to provide advice to the Department of Defense and Department of Homeland Security. Mr. Devost served as a Senior Advisor to the Airline Pilots Association National Security Committee and is and adjunct member of the Los Angeles Terrorism Early Warning Group. Today's Sponsor: BUB's Naturals  https://www.BUBSNATURALS.com/ Use the code "TEAMHOUSE" for 20% your order! Pick up their collagen protein, MCT oil, and apple cider vinegar gummies today! BUBS Donates 10% of all profits to charity in Glens honor, starting with the Glen Doherty Memorial Foundation GO TO: https://www.BUBSNATURALS.com/?discount=TEAMHOUSE  or Use the code "TEAMHOUSE" at checkout for 20% off your order! FEEL GREAT. DO GOOD. Words that we live by. To help support the show and for all bonus content including: -2 bonus episodes per month  -Access to ALL bonus segments with our guests -Ad Free audio feed Subscribe to our Patreon!

Tech&Co
Olivier Girard, président d'Accenture France & Benelux - 17/11

Tech&Co

Play Episode Listen Later Nov 18, 2022 9:06


Olivier Girard, président d'Accenture France & Benelux, était l'invité de Frédéric Simottel dans Tech & Co, ce jeudi 17 novembre. Il est venu pour aborder l'importance de l'évolution du métaverse dans le monde du BtoC et du retail sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.

Innovation Forum Podcast
Weekly podcast – Why traceability matters: blockchain solutions for sustainable chemistry

Innovation Forum Podcast

Play Episode Listen Later Nov 17, 2022 25:06


This week: Isabella Tonaco, vice-president for strategy execution and marketing, renewable polymers and chemicals at Neste, and Mezbah Sabur, founder of Circularise, talk with Innovation Forum's Toby Webb about the two companies' partnership to establish digital solutions for a transparent and traceable chemistry value chain. They discuss how blockchain transparency can counter challenges in mass balance monitoring and share what sustainable chemistry at scale might look like. Plus: insight from Patrick Houdry at Airbus, Eloisa Menguzzo from Dutch pension sector non-profit PGGM and Innovation Forum senior associate Peter Stanbury, speaking with Ian Welsh at Innovation Forum's recent sustainable landscapes and commodities conference in Amsterdam. And: Lula da Silva's strong commitments to end Amazon deforestation at COP27; apparel brands pledged for low-carbon alternative fibres in initiative from Canopy; corporate net zero targets will require doubling of current pace of change, says Accenture; and, the Institute for Agriculture and Trade Policy and Changing Markets Foundation report highlights the scale of meat and dairy farming emissions, in the news digest. Host: Ian Welsh Take Innovation Forum's survey to gain useful insights on sustainability supply chains with exclusive first access to results. Survey available here.  

Built for Change
From Gaming to Growing the ‘World's Game'

Built for Change

Play Episode Listen Later Nov 16, 2022 32:11


Soccer is the most popular sport in the world and a multibillion-dollar commercial industry. But as recently as the 2000s, most professional soccer teams did not prioritize — or even consider — data and analytics when making critical business and personnel decisions. That's not the case anymore. The demand for accurate data, predictive analytics and A.I. in the world of soccer has exploded on both the business and sporting sides. And that growth is thanks, in part, to a popular video game. In this episode, we'll speak to Miles Jacobson, Studio Director at Sports Interactive; Andy Hickl, Global Lead for Advanced A.I. at Accenture; and Dee Kundra, Managing Director (Americas) at F.C. Bayern Munich. 

The Tech Blog Writer Podcast
2175: 3 Lessons From Accenture's CIO To Digitally Transform Enterprise Sustainability

The Tech Blog Writer Podcast

Play Episode Listen Later Nov 15, 2022 22:48


Research from Accenture found that most CEOs list becoming a sustainable and responsible business as a top priority, even at the height of the COVID-19 pandemic. Moreover, companies with higher sustainability performance also perform better financially than their peers. As meeting ESG benchmarks becomes a requirement, not simply a goal, Accenture recently shared its sustainability roadmap, including priorities, learnings, and best practices. I invited Accenture's internal global IT organization/Accenture CIO Penelope Prett to join me on Tech Talks Daily to discuss her strategy that focuses on three key pillars: Data: Sustainability commitments require greater access to sustainability data and environmental sustainability reporting tools that can identify trends in specific products or locations and build bridges to end goals. Cloud optimization: Optimizing migrations to the public cloud can reduce global carbon emissions by 59 million tons of CO2 annually. Accenture runs 95% of its infrastructure in the cloud, which led to an estimated reduction of 220 metric tons of carbon emissions in only nine months. Value Chains: Driving supplier engagement through data platforms and procurement hubs to influence responsible buying decisions and help businesses optimize their supplier base. We discuss how delivering on the promise of sustainable technology means that CIOs must embed sustainability into the core of operations to help the business achieve sustainability goals while also managing the environmental impact of the technology itself.

The CEO Sessions
The One Skill Every Leader Needs to Be Successful - CEO of Simplus, Ryan Northington

The CEO Sessions

Play Episode Listen Later Nov 15, 2022 35:14


Did you know that the most important leadership skill also happens to be the one that leaders shun the most? It's unfortunate that so many leaders avoid it because it increases your success in any job, field, or economy. I host CEO, Ryan Northington, of Simplus who shares why leaders must develop this skill and how you can do it quickly.Ryan Northington is CEO of Simplus, the North America and ANZ Salesforce arm of Infosys that's the leader in quote-to-cash transformation. He's previously served in a leadership capacity at several other companies including Accenture.In this current role he's focused on growth and balancing working from home with young children while leading a global organization.-----This episode is brought to you by, Simplus.Have you purchased Salesforce, but you want strategic guidance on how to best implement it? Do you need to combine several orgs after an acquisition? Does the sales team need training to use it effectively? Simplus, a leading Salesforce partner, can help you do all that and more. Simplus can solve any problem, fix any issue, and optimize any business using Salesforce. Thousands of happy clients are available upon request. Get ready to simplify your Salesforce journey, and call Simplus today at 833-SIMPLUS, that's 833-s-i-m-p-l-u-s or visit https://simplus.com -----Ryan's LinkedIn Profile: https://www.linkedin.com/in/ryannorthington/ Simplus Website: https://www.simplus.com/ -----What You'll Discover in this Episode:How to tell if you're leadership material.What happened when he was in a burning building.Two powerful strategies to lead a remote workforce.The one trait that he'd like to instill in every employee.How asking one question helps you lead your team.The moment the worst part of his job became his favorite.His two favorite books for leaders.Resources:The Kick Six (Still breaks my heart every time I watch this) https://www.youtube.com/watch?v=jQC15dPArAc Getting to Yes, Roger Fisher and Robert Ury https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without-ebook/dp/B0051SDM5Q Selling the Wheel, Jeff Cox https://www.amazon.com/Selling-Wheel-Choosing-Company-Customers/dp/0684856018 -----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Outside In with Jon Lukomnik
Chris Jurgens, Senior Director, Omidyar Network on Reimagining Capitalism.

Outside In with Jon Lukomnik

Play Episode Listen Later Nov 15, 2022 29:54


As a senior director on the Reimagining Capitalism team, Chris leads Omidyar Network's strategy and portfolio focused on Corporations, Capital Markets, and the Common Good. He also oversees the organization's impact investing field-building portfolio.Chris serves in advisory and/or governance roles for the Aspen Network of Development Entrepreneurs (ANDE), Blue Haven Initiative, the Catalytic Capital Consortium, Novata, Social Finance US, and the Tipping Point Fund on Impact Investing.Prior to joining the firm, Chris was director of global partnerships at the U.S. Agency for International Development. He also was a partner at Accenture and director of global programs for Accenture Development Partnerships (ADP), the firm's not-for-profit international development consulting practice.On this episode of Outside In Chris talks with Jon about reimagining capitalism. They discuss the purpose of the economic system and the need for an updated form of economic thinking to address the realities of 21st century challenges.

Dreams with Deadlines
Digital Transformation Starts with Bold Goals | Karen Thomas-Bland, Founder & Director of Seven Transformation Ltd.

Dreams with Deadlines

Play Episode Listen Later Nov 15, 2022 55:12


Key Things Discussed Factors that contribute to the 70% failure rate among companies attempting to execute transformation, which can be attributed to: Lack of audacious, bold goal-setting on the part of leaders. Lack of clear-cut KPIs. Lack of alignment among key stakeholders and leadership messaging. Lack of transparency and buy-in across teams and missions. OKRs and communications that ensure smooth adoption of initiatives. Common challenges associated with M&A scenarios – and critical tactics to ensure a smooth and human-centered integration.  Why it's okay to fail – and preferably to fail fast. Then learn from it! An insider's look at the composition of boards, their roles and responsibilities as well as the need for more diversity. Show Notes [00:01:20] About Karen's migration  from focusing on business psychology to a strategic, inter-disciplinary global consulting role with KPMG and IBM. [00:03:08] How 12 years ago Karen made the decision to go out on her own, providing three things: Consulting with companies navigating transformation, M&As and other strategic initiatives. Serving on boards. Angel investing. [00:05:08] Karen reflects on the whys behind a 70% failure rate among companies attempting to execute transformation: A reluctance on the part of company cultures to act audaciously and boldly. A lack of clear-cut KPIs. Non-alignment among key stakeholders and in leadership messaging. Not having “the recipe” for securing buy-in across the enterprise. [00:09:28] About digital transformation and what does it actually entails: The first priority is creating a mindset shift within the business and organization. Clearly define customer needs and the consumer landscape. “It always starts with where you think the market will go.” Deploy the same technology – platforms and apps – both internally and externally. [00:14:06] Karen shares factors that set the stage for successful adoption of change: Research and metrics to understand customer behavior. Consider necessarily cultural changes. Roll out pilot programs – but don't stay in pilot mode too long. Prepare to scale. Align customer-facing technologies with those used inside the enterprise. Be prepared to fail. Do it fast – and learn! Ensure that leadership is coming along on the journey. [00:20:44] About all things M&A and special challenges and tactics for managing them. #1: Make sure the value case is clearly understood from the outset. #2: Understand the multiple cultures at play on both sides of the acquisition. #3: Create an integration management function to ensure the initiative has structure, stewardship and clear communications. #4: Don't neglect ripples within the customer base. Address concerns and offer transparency around changes. #5: Maintain clear objectives and key results to measure financial outcomes, growth and cost synergies. [00:25:12] Karen shares her key top-line metrics on the scorecard for M&A success: Growth in shareholder value. The rate of talent retention and attraction. Employee insight surveys. Positive or negative? Inspired or disaffected? Customer retention and satisfaction data. Track the valuation of cost savings synergies as well as growth synergies. Implement Day 1 operational performance and resource management. [00:28:45] When, whether and how to deploy OKRs: Be bold with intention from the outset to win hearts and minds. Prioritize team engagement with the mission. Establish key metrics to analyze customer, employee, financial, processes, technology. Think first about what you should measure – then consider whether that objective is achievable. [00:33:12] Strategies for managing M&A leadership integration and reorganization: Anxiety is par for the course and expected. Ditto ego! Make fairness and transparency a central feature of any go-forward plan. Make decisions swiftly to maintain stability. Build relationships and understand people's motivations upfront to smooth transition. Prepare to be a coach and mentor through the emotional upheaval and insecurities. [00:37:22] Why measuring for success in transitioning merged workplaces has to do with retention, which is quantitative, but also must be assessed in qualitative experiences. Did people feel respected and supported whatever the outcome? [00:40:06] Karen shares perspective on serving with nine private equity-backed boards, both as chair and a non-exec.: The role has evolved in recent years. You are responsible for serving multiple constituencies, including shareholders, employees, governance, compliance and public perception/reputation. Composition of boards depends on multiple factors, such as skills sets required. OKRs have an important role to play in guiding the oversight provided by boards. [00:47:22] Quick Fire Questions for Karen: What's your Dream with a Deadline? Twofold: Her family's health and happiness and, personally, to get her book written and “out there.” Can you describe a strategy execution challenge you've faced and how you responded? Moving an energy company through transformation inside multiple cultures and with limited digital capability or capacity among employees. What advice would you give to boards that aren't looking at OKRs right now? Why should they use them? “It's an old saying, but I always go to what gets measured gets done or what gets measured gets managed.” It's critically important to establish a goal (doesn't have to be comprehensive) and put some OKRs under it. What's top of mind for you these days? Tough times economically on the horizon and what that will mean for priorities such as diversity and green initiatives. About Our Guest:Karen is an Interim Executive Committee member, Consultant and NED with 25 years' experience leading complex enterprise-wide transformations and M&A integrations to $105bn turnover. Her interim and consulting clients over the last eleven years have included Accenture, Microsoft, EY, Invesco, National Grid, RELX Group and PE funds where she has successfully led major programs of change. She has been on private equity backed boards to drive value creation and achieve a major fundraise or exit, working alongside major investors.  Karen has proven expertise in strategy and transformation of complex global businesses involving the creation of new and disruptive operating models to reduce cost, grow the top line, extract greater value from data and technology, create new dynamic cultures and deliver customer centric and digitally delivered customer experiences.Follow Our Guest:Website | LinkedInFollow Dreams With Deadlines:Host | Company Website | Blog | Instagram | Twitter

כל תכני עושים היסטוריה
Really Committing to Supply Chain Security [The Industrial Security Podcast]

כל תכני עושים היסטוריה

Play Episode Listen Later Nov 14, 2022 47:00


Supply chain security is bigger than one standard or one approach. Supply chain has fingers into remote access and cloud services and many other things beyond SBOMs and vendor questionnaires. Pedro Fernandes of Accenture joins us to look at the big picture and at what it takes to really commit to supply chain security.

Data Mesh Radio
#154 How Can Data Marketplaces Help Realize the Most Value from Our Data - Interview with Mozhgan Tavakolifard, PhD

Data Mesh Radio

Play Episode Listen Later Nov 14, 2022 72:41


Data Mesh Radio Patreon - get access to interviews well before they are releasedEpisode list and links to all available episode transcripts (most interviews from #32 on) hereProvided as a free resource by DataStax AstraDB; George Trujillo's contact info: email (george.trujillo@datastax.com) and LinkedInTranscript for this episode (link) provided by Starburst. See their Data Mesh Summit recordings here and their great data mesh resource center here. You can download their Data Mesh for Dummies e-book (info gated) here.Mozhgan's LinkedIn: https://www.linkedin.com/in/tavakolifard/In this episode, Scott interviewed Mozhgan Tavakolifard, Data and AI Lead for the Nordics at Accenture. To be clear, she was only representing her own views on the episode.Before we jump in, most of the conversation was about external data marketplaces rather than internal data marketplaces within an organization. It's also important to note that data marketplace technology and implementations are still in the relatively early stages - it's quickly evolving and maturing.Some key takeaways/thoughts from Mozhgan's point of view:Data marketplaces - internal and external marketplaces here - significantly lower the bar to data consumption because of standard metadata and user experiences. You should be able to easily see quality metrics, who owns a data product, access documentation, etc.Data marketplaces, when done right, significantly lower the time to value realization for both data producers and consumers/purchasers. And standard quality measurements and metadata make it easy for consumers to understand how much they can trust data to make purchasing decisions easier.Practices and tools are emerging for tracking data quality all the way to source to increase the trust data consumers/purchasers can put on data, especially for data marketplaces.For external data marketplaces, trust and security are still major pain points. How can data producers trust consumers will protect the data they acquire and use it legally and ethically? What is their risk to consumers behaving improperly??Controversial?: Mozhgan believes smart contracts and blockchain/distributed ledgers can provide for compliant use by others purchasing data. Some marketplaces are already doing this.For data producers, they also want better ways to ensure data

The Industrial Security Podcast
Really Committing to Supply Chain Security [The Industrial Security Podcast]

The Industrial Security Podcast

Play Episode Listen Later Nov 14, 2022 47:00


Supply chain security is bigger than one standard or one approach. Supply chain has fingers into remote access and cloud services and many other things beyond SBOMs and vendor questionnaires. Pedro Fernandes of Accenture joins us to look at the big picture and at what it takes to really commit to supply chain security.

The CyberWire
Software supply chains, C2C markets, criminals, and cyber auxiliaries in a hybrid war. CISA releases its Stakeholder Specific Vulnerability Categorization (SSVC).

The CyberWire

Play Episode Listen Later Nov 14, 2022 33:37


Software supply chain risk. Cyber risk across sectors. CISA releases Stakeholder Specific Vulnerability Categorization (SSVC). Sandworm is back in Russia's hybrid war. Another wiper campaign from a Russian cyber auxiliary. Malek Ben Salem from Accenture shares thoughts on future-proofing cloud security. Rick Howard previews the latest CSO Perspectives show. And the Australian Federal Police say they know who hacked Medibank. (and the AFP says they have a good track record getting international criminals). For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/218 Selected reading. Exclusive: Russian software disguised as American finds its way into U.S. Army, CDC apps (Reuters)  Industries boost cyber defenses against growing number of attacks (Moodys)  CISA Releases SSVC Methodology to Prioritize Vulnerabilities (CISA) Transforming the Vulnerability Management Landscape (CISA) Russian Sandworm hackers deployed malware in Ukraine and Poland (Washington Post) New “Prestige” ransomware impacts organizations in Ukraine and Poland (Microsoft) Microsoft links Russia's military to cyberattacks in Poland and Ukraine (Ars Technica) Microsoft attributes ‘Prestige' ransomware attacks on Ukraine and Poland to Russian group (The Record by Recorded Future) Wipe it or exfiltrate? How Russia exploits edge infrastructure to disrupt and spy during wartime (SC Media) Russia's New Cyberwarfare in Ukraine Is Fast, Dirty, and Relentless (WIRED) Russian military hackers linked to ransomware attacks in Ukraine (BleepingComputer)  Information on cyberattacks of the group UAC-0118 (FRwL) using the Somnia malware (CERT-UA#5185) (CERT-UA) Ukraine says Russian hacktivists use new Somnia ransomware (BleepingComputer)  Russian hacktivists hit Ukrainian orgs with ransomware - but no ransom demands (Help Net Security) Development of the Ukrainian Cyber Counter-Offensive (Trustwave)  Australian Federal Police say cybercriminals in Russia behind Medibank hack (The Record by Recorded Future) Australia tells Medibank hackers: 'We know who you are' (TechCrunch)

The Mark Bishop Show
TMBS E274: Nevine El-Warraky - Managing Director & Global Consumer Goods Lead at Accenture Song

The Mark Bishop Show

Play Episode Listen Later Nov 12, 2022 9:46


Mark sits down with Nevine El-Warraky the Global Consumer Goods Lead at Accenture Song. She shares the 5 Life-Centric ways for companies to drive growth in the future!ABOUT NEVINE EL-WARRAKY Nevine El-Warraky is Managing Director & Global Consumer Goods Lead at Accenture Song, the $16B creative tech unit of Accenture. Nevine specialises in Growth Strategies, Digital Transformation, Commerce evolution & Marketing Operating Models.  She has over 30 years marketing and consultancy experience having spent the first 10 years of  her career as an operational marketer at Unilever working across categories and geographies followed by a period at Reckitt Benckiser (RB) running their Home portfolio in the UK.

The Mark Bishop Show
TMBS E275: James Jim Wilson - Global Managing Director of Thought Leadership & Technology Research at Accenture

The Mark Bishop Show

Play Episode Listen Later Nov 12, 2022 10:43


Mark interviews H James "Jim" Wilson the Global Managing Director of Thought Leadership & Technology Research at Accenture. A new book called "Radically Human" shows business how to drive growth by applying technology across Human dimensions. Coming up no more 'spirals of misery.'H. James (Jim) Wilson is Global Managing Director of Thought Leadership & Technology Research at Accenture, where he leads research programs on the impact of technology on work, innovation, and business performance. He is the coauthor of Human + Machine (HBR Press) and the author or contributing author of numerous books and articles on the impact of technology on work and society. Wilson is a frequent keynote speaker and recognized by Codex as one of the top 50 innovators in the world.

Driving Digital in Biopharma
2022 Life Sciences Tech Trends - The Metaverse Continuum for Biopharma R&D

Driving Digital in Biopharma

Play Episode Listen Later Nov 11, 2022 14:19


In this episode, Tom Lehmann talks with Accenture's Ross Wooddisse, Managing Director and Life Sciences R&D Lead in Europe, about the 2022 Life Sciences Technology Vision and what the Metaverse continuum means for Biopharma R&D. They discuss how science turns into medicine, a new generation of digital trial capabilities and the fundamental opportunity for the industry to move from disease management towards risk prediction and disease prevention.

The Business Brew
Mark Newfield - Keep Going!

The Business Brew

Play Episode Listen Later Nov 10, 2022 88:00


Mark started his professional work life as a consultant with Accenture, where he helped clients for 14 years. He founded his advisory business in 2005, and in 2022 joined Journey Strategic wealth through a merger of his firm with Journey. Prior to graduating from university, he was an auto mechanic, was in the auto parts industry, and spent time as a retail store manager. Mark's focus has always been either providing advice or fixing things. What drives Mark is helping others reach their goals. Mark believes both financial freedom and fun can occur concurrently. You will find that he has an active (sometimes too active!) sense of humor. He's quite proud that his teammates Angela and Melissa have been with him for 14 and 12 years and will do everything possible to make sure Danielle stays “forever”, as well. He's a little nutty about college basketball, golf, and several other sports. In addition, he loves taking beach and golf trips with his family and is an avid reader. Mark holds an Accounting degree from Virginia Commonwealth University as well as the CFP® and RICP® designations. Thank you to @mathewpassy (on Twitter) for the show production. Please leave us a rating in your favorite podcast player! Show Notes: 6:00 - Mark's background 17:30 - Embrace your strengths and weaknesses 22:30 - Good moments coming from scary times 27:30 - Starting a business from a passion 29:00 - Building teams 34:00 - Mark's approach to advising 37:24 - Where Mark thinks we are relative to history 46:50 - The power of checks and balances 50:45 - Finding and retaining employees 58:30 - Thinking about planning for aging 1:10:00 - Why you need to get your Power of Attorney documents done! 1:13:00 - Talking to the older member of your family about the aging process

B2B Reimagined
Ep 66 | An Argument for Investing in Pricing Before CPQ w/ Accenture

B2B Reimagined

Play Episode Listen Later Nov 10, 2022 26:12


“I'm a strong believer that pricing should be first before CPQ,” says Accenture Managing Director Mo Beshir. “Everyone knows if I am doing a CPQ solution, I am looking at selling faster, selling better and selling more. What if I'm selling faster, better and more with the wrong price?” Mo joined Zilliant General Manager of Commercial Excellence Barrett Thompson for a deep dive into the maturation of price optimization software and how it adds value to any CPQ investment. They explore the downsides of using CPQ without an integrated pricing solution, how Excel-based pricing puts companies behind the volatile economic times, and much more. Read the explainer mentioned in the episode: A Guide to Smarter, Faster Pricing in CPQ www.zilliant.com

The CyberWire
US midterms conclude without cyber interference. NATO on cyber defense. New APT41 activity identified. Russia's FSB and SVR continue cyberespionage. Trends in phishing and API risks.

The CyberWire

Play Episode Listen Later Nov 10, 2022 37:40


There's no sign that cyberattacks affected US vote counts. NATO meets to discuss the Atlantic Alliance's Cyber Defense Pledge. A new APT41 subgroup has been identified. FSB phishing impersonates Ukraine's SSCIP. A look at Cozy Bear's use of credential roaming. Caleb Barlow shares tips on removing implicit bias from your hiring process. Our guests are Valerie Abend and Lisa O'Connor from Accenture with a look at the difference in how women and men pursue the top cyber leadership roles. And an update on Phishing trends and API threats. For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/217 Selected reading. Statement from CISA Director Easterly on the Security of the 2022 Elections (Cybersecurity and Infrastructure Security Agency): No ‘Specific or Credible' Cyber Threats Affected Integrity of Midterms, CISA Says (Nextgov.com) U.S. vote counting unaffected by cyberattacks, officials say (PBS NewsHour)  What's 'Putin's chef' cooking up with talk on US meddling? (AP NEWS) NATO's 2022 Cyber Defense Pledge Conference - United States Department of State (United States Department of State) Japan joins NATO cyber defense centre (Telecoms Tech News) China casts wary eye as Japan signs up for Nato cybersecurity platform (South China Morning Post)  Hack the Real Box: APT41's New Subgroup Earth Longzhi (Trend Micro) New hacking group uses custom 'Symatic' Cobalt Strike loaders (BleepingComputer) They See Me Roaming: Following APT29 by Taking a Deeper Look at Windows Credential Roaming (Mandiant) APT29 Exploited a Windows Feature to Compromise European Diplomatic Entity Network (The Hacker News) CAUTION‼️ russian hackers are sending emails with malicious links from the SSSCIP (State Service of Special Communications and Information Protection of Ukraine)  Russian hackers send out emails under the name of Ukraine's State Service of Special Communications and Information Protection (Yahoo) Research Report | The State of Email Security 2022 (Tessian)  DevOps Tools & Infrastructure Under Attack (Wallarm)

The Iridescent Podcast
506: Gaining Better Sleep and Rest with Jingyun Fan

The Iridescent Podcast

Play Episode Listen Later Nov 8, 2022 49:39


In this latest episode, we had the honor of chatting with Jingyun Fan, the CEO & Co-founder of Shuni. In early 2020, Jingyun started Shuni to help people suffering from insomnia develop the skills for better sleep through cognitive behavioral therapy. Before Shuni, she was an AI research scientist at Accenture and a data scientist at Hello, the company behind the bedside sleep tracker Sense. She graduated from MIT with a degree in Biology.  In this interview, Jingyun provides us with eye-opening sleep education! Jingyun explains what thoughts and behaviors lead to insomnia and how to gain healthy sleep naturally and without medication. She also helps us understand how our ability to rest and relax when we are awake influences the quality of sleep we have at night. 

Pharma Intelligence Podcasts
Accenture's Petra Jantzer on M&A trends and what it means for execs

Pharma Intelligence Podcasts

Play Episode Listen Later Nov 8, 2022 17:22


Accenture's Petra Jantzer on M&A trends and what it means for execs by Pharma Intelligence

Rede Geek podcasts
Business Agility

Rede Geek podcasts

Play Episode Listen Later Nov 7, 2022 74:32


Eu não acredito que estamos em plena década do Business Agility e eu mal sei o que é. Sim. Apesar de ser considerado um dos modelos estratégicos mais importantes para as empresas, o Business Agility - ou Agilidade nos Negócios, em português - ainda segue um conceito confuso ou até mesmo desconhecido para grande parte das empresas. O que é Business Agility então? Como implantar a solução nas empresas? Dá pra fazer isso sem consultoria? E do ponto de vista individual, como ser ágil em nossas demandas profissionais? Fomos buscar as respostas com quem entende do assunto. Depois deste EU NÃO ACREDITO, você nunca mais vai olhar para os processos empresariais sem antes pensar naquilo que pode ser agilizado e transformado. Com Edivandro Conforto, managing director e líder de Business Agility e Transformation na Accenture, e Juliana Mendes, principal director de Business Agility e IT Advisory na Accenture. Gostou do episódio? Mande um comentário em áudio pelo WhatsApp +55 11 98765-6950. Seu comentário poderá aparecer no podcast Serviço de Atendimento à Cavalaria (SAC). Saiba mais em www.redegeek.com.br

Nine Questions with Eric Oliver
The Spiritual Entrepreneur - Hitendra Wadhwa

Nine Questions with Eric Oliver

Play Episode Listen Later Nov 7, 2022 38:57


As Professor of Practice at Columbia Business School and Founder of the Mentora Institute, Hitendra has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. His class on Personal Leadership & Success is one of the most popular at Columbia Business School, for which he has won the Dean's Award for Teaching Excellence.Hitendra's mission is to discover, codify and teach the laws of success in life and leadership. His research integrates the latest science of human nature, ancient wisdom, studies of great leaders, and the personal journeys of everyday heroes. Hitendra brings a mathematician's rigor and a truth-seeker's spirit to some of today's most vexing questions about authenticity, success, leadership, human potential, and more.Hitendra's research and teaching on personal leadership have been covered by Inc., Forbes, Fortune, CNN, Psychology Today, BBC World Service, Financial Times, and Wall Street Journal. His podcast, Intersections, features acclaimed thought leaders and practitioners in the fields of human potential and leadership.Hitendra is the founder of Mentora Institute, which is at the forefront of creating a new model of leadership for the 21st-century that is agile, authentic, and attainable, where executives achieve ever-growing Outer Impact through ever-deepening Inner Mastery. Through its digital learning platform, Mentora has created a pocket “flight simulator” for leadership that helps learners gain mastery in a wide range of leadership skills through MicroPracticeTM. Hitendra's clients include Accenture, SAP, Pfizer, Tata Group, Ericsson, GE, Kraft Heinz, Siemens, a Big-4 Accounting Firm, and Morgan Stanley. In the past, Hitendra was an Engagement Manager at McKinsey & Company and the CEO/founder of a Silicon Valley start-up, Paramark, which was twice recognized as a Top-100 Internet technology company by Technologic Partners/Venture Wire. Hitendra has an MBA and Ph.D. in Management Science from MIT's Sloan School of Management. Support the show

Chasing The Insights
EP279 - Susan Conley on Client Loyalty

Chasing The Insights

Play Episode Listen Later Nov 4, 2022 33:59


In this episode of Chasing the Insights, I talk to client relationships expert Susan Conley. Susan talks to us about the importance of client loyalty and how we can foster it as entrepreneurs. Susan Conley has a world of expertise in the global professional services space, with decades of experience as a Client Relations Executive for EY, a Business Developer and Marketing Director for Andersen, as well as the global consulting firm Accenture. Some say Susan wears a superhero cape when a client crisis strikes.

The Tommy G Show
11 - 4-2022 Nevine El - Warraky - Accenture Song

The Tommy G Show

Play Episode Listen Later Nov 4, 2022 8:00


11 - 4-2022 Nevine El - Warraky - Accenture Song by Tommy G

HCM Technology Report
Talent Strategy with Russell Klosk of Accenture. Brought to You by Fuel50!

HCM Technology Report

Play Episode Listen Later Nov 4, 2022 14:32


Live at the HR tech 2022 conference, our guest Russell Klosk (Managing Director of Accenture) speaks with Mark Feffer about rethinking compensation for up-skilled employees, and how to transition your organization into a learning oriented environment. Russell Klosk talks about how we're finally living in a "data-driven" profession. There's been a lot of talk across ATS systems, talent marketplaces, and analytics organizations and that information has finally become accessible enough to make analytics a fundamental part of the HR space. It's not about creating more jobs, its about the adaptability to up-skill the workers you currently have. But when it comes down to it, will this up-skilling help your employees grow? Adaptability is the new hiring technique. You already have that employee within your organization if you're patient enough to allow this individual to blossom. We're overusing the term "AI" in this job environment. We have machine learning, massive intelligent databases, robotic processing, but if we're gauging the strict definition of the word...we are not there yet. Digging through the data trenches is a little messy, because it begs the question: at what point is this data collection pass into the creepy territory? Asking your employees to give up their freedoms for the sake of innovation is a pretty hard conversation to have in today's market. People are still quite estranged by anonymous data, as there's quite a lot of circumstantial evidence to figure out who this person is. We would like to extend a warm thank you to our friends at Fuel50 for sponsoring this podcast!

We're Only Human
Don't Teach Managers About Engagement: Teach Them to Be Engaging

We're Only Human

Play Episode Listen Later Nov 2, 2022 39:15


"One day he challenged me and he said, 'Listen, I want you to help our 477 store directors be great. But listen, I don't want you to go and teach them about engagement. They don't need like a history lesson. But I want you to teach them how to be engaging.' As I've navigated through various organizations, what I realized is that most organizations have the same challenges around manager performance." Kamaria Scott, Manager Enablement Expert at Accenture We're Only Human -- Episode 150   During a recent livestream event, when first-time managers was brought up as a conversation topic, multiple attendees quickly pointed out their own follies and challenges when it came to first time leadership roles.  Yet most companies still don't have a structured way to identify, select, and equip managers to be capable professionals.  In today's conversation with Kamaria Scott from Accenture, Ben and Kamaria talk about: Some of her favorite methods for helping to create more openness around manager performance enablement Supporting open dialogue with "manager circles" Carefully applying training where it needs to go instead of wielding it as a weapon. This is a powerful discussion for any organization or leader who has wondered how to create a more capable and connected manager.    Show Notes Connect with Kamaria on LinkedIn Check out the show archives and get free updates for new episodes

Built for Change
Why Businesses Need to Be Life-Centric

Built for Change

Play Episode Listen Later Nov 2, 2022 26:04


Between inflation, upheaval from the pandemic, climate change and other forces out of our control, it can sometimes feel as if we're navigating a world that's turned upside down. So, it's no surprise that our purchasing decisions don't always look orderly and consistent. Accenture research has shown that while most customers want to shop in a way that matches their values — like sustainability and social responsibility — they are also dealing with practical realities, which can lead to contradictory decisions. In this episode, we'll discuss how a shift from a customer-centric approach to a life-centric approach can offer a path forward for businesses. Our guests this week are Anthony Marino, President at thredUP, and Baiju Shah, Chief Strategist at Accenture Song. 

Unbroken: Healing Through Storytelling
115: Perfectly Flawed with Deborah Henley

Unbroken: Healing Through Storytelling

Play Episode Listen Later Nov 2, 2022 33:18


Deborah Henley has over 20 years in psychology and personal developmentFormerly a competitive oarswoman, sailor and swimmer, with qualifications in neurolinguistics, hypnotherapy and the expressive arts - she draws on some extraordinary life experiences, a keen commercial sensibility and a quirky and creative perspective on lifeHer book, ‘Your Leadership Story', was shortlisted in the Business Book Awards and has become a transformational programme for speakers to find their message and storyWorking with global bluechips such as Accenture, AmEx, Microsoft and the MOD, she inspires her audiences to bring the life and soul back into their organisationsHer vision is to equip leaders to create cultures in which everyone can shine - even (or especially when) they feel ‘Perfectly Flawed'Some key points from our interview:How unbroken means to her that our soul, and our essence is like water and can't be broken How she focused on looking after her father's needs when her mother left when she was eleven, before her own needs How as an adult she was able to let go of her anger and frustration and was able to forgive her mother How she felt as if she didn't matter much, and she struggled with her self-worthHow her journey has been about creating healthy boundaries and learning to put herself first and standing up for her soulHosted by Madeleine Black, the show will share stories of all the amazing people Madeleine has met on her own journey as an author/speaker and these stories will heal, motivate, inspire and bring hope when they share their wisdom and knowledge with her.She really believes in the power that comes when we share our stories, that in fact we are not story tellers but story healers. Tune in to discover what helped them to stay unbroken and together we will discover that none of us are broken beyond repair.You can find out more about Madeleine, her story and her memoir, Unbroken,  from her website: https://madeleineblack.co.uk/You can listen to the full extended series of incredible stories on https://www.buzzsprout.com/1386718  Short of time but want to tune in?Watch Short Vlog Versions on our You Tube Channel HERE

Sales Talk for CEOs
Why CEOs Should Care about Starting a Digital Conversation with Expert Tim Hughes (S3:Ep13)

Sales Talk for CEOs

Play Episode Listen Later Nov 1, 2022 38:58


The world of selling has irrevocably changed. Buyers no longer want to be sold to and especially not as a result of a cold call. They want to get to know a company by getting to know and trust the people who work there. Starting digital conversations is the first step to build this trust. As CEO, it's imperative that you lead by example.In this episode Alice talks with Tim Hughes who explains how to change your sales approach from “interrupting to pitch” to “gaining trust”. Simply put, you and your team use social media to start conversations that both expand your network and build trust for a future opportunity to sell. He explains the three how-to steps: Creating the right social profile, expanding your network, producing content that engages. Many salespeople don't know how to use social media to connect and build a trusted network so they simply have a meager profile and don't do anything else. In fact they may even be afraid because their previous company may have fired employees who posted on social. If you expect your sales or better yet, your Go To Market team to build networks and share content on social then as CEO model the behavior and create the proper framework for success including training, guidelines and content strategies.Tim goes on to explain the opportunities for B2B CEOs to dominate their vertical as thought leaders by producing content designed to educate target customers. Unless you are one of a handful of CEOs like Bernard Looney of BP, who already have it down, it's time to watch, learn and do social selling.Highlights:3:02 In the past our sales and marketing used interruptive methods, cold calling, email, billboards. We interrupt you to pitch. And now, the buyer just won't put up with that.3:24 …buyers are digital. What can we actually do to be where the buyers are? 4:23 Gartner research is telling us that more and more people are saying 'I'd like a seller free buying experience. I'd like to be able to learn  on my own.'5:11 What we're doing on social is trying to create a conversation. There's three things that you need on social media. One is you need to have a great profile. A great profile as in what we call "Buyer centric." So when a buyer looks at you, they go, "That person looks interesting, that person could help me."9:14 So the second thing you need is a wide and varied network. And that's about you building out contacts in the people you want to influence, so the accounts you want to sell to, yes, but better yet, people who could introduce you.11:08 And the third thing that we need is content. And the reason why we need content is buyers are online looking for information and advice. 16:31 If you are not connected in your digital network to enough people, it's going to be really hard to get introductions, or if you connected and then spammed me, I'll never give you an introduction , because I know you're going to do that to the next person. 20:03 CEOs, senior leaders, lead by example. If you want your teams to be digital, you have got to be digital.21:01 Look at people like Julie Sweet, who's the CEO of Accenture, or Bernard Looney, who's the CEO of BP. Bernard has done an amazing job at repositioning BP in the world via social media. 24:41 I ask CEOs who is the leading technical and commercial influencer in your market or vertical?" And the answer to that usually will be, "I don't know. There isn't one." Well, why not? Why isn't it you?29:40 It's about digital dominance. Owning the narrative out there on social media.37:18 I don't think we realize how much it's changed, but COVID has changed the world, it's changed society. And so it changed the way of business. It sped up our need to be digital.About Our Guest:Tim Hughes is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.Show Links:Social Selling: Techniques to Influence Buyers and ChangemakersCompany Website: DLAIgnite.comLinkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYouTube: https://www.youtube.com/c/TimothyHughes1Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughes Tik Tok https://www.tiktok.com/@timothy_hughes You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

Just Breathe: Parenting Your LGBTQ Teen
Bisexuality, DEI, & Strategic Intentionality

Just Breathe: Parenting Your LGBTQ Teen

Play Episode Listen Later Nov 1, 2022 38:07 Transcription Available


Today I am joined by Victoria Pelletier and we have an enlightening conversation about bisexuality and DEI engagement. Victoria is a woman who lives out loud and is a pivotal advocate for Diversity, Equity, and Inclusion in workplaces and the LGBTQIA + community. Victoria doesn't love the use of labels as she believes sexual identity is ever-evolving and there are many layers to figure out. As a woman who identifies as queer, Victoria discusses the many misunderstanding of what it means to be bisexual and how it looks within the queer community. Also discussed in this episode is the importance of creating DEI workplaces, using strategic intentionality. Strategic intentionality is hiring and inviting diversity into the workforce, which allows people to show up as their whole selves in the workplace. Join Heather and Victoria as they discuss the ways to be accepting, inclusive, and an ally.   Do not miss these highlights: 00:01 – Introduction to today's topic 02:23 – LGBTQIA+ E-book 03:21 – Introduction to Victoria 05:14 – Victoria's Story 09:22– Victoria's perspective on bisexuality 11:28 – The misunderstandings and other views on bisexuality   14:10 – “It's all about acceptance and inclusion” 17:28 – We all need to come together 19:00 – Victoria explains what DEI is 23:02 – What possible steps toward DEI that needs to be taken 26:40 – DEI theories for companies can also translate to building community 28:33 – Where Victoria sees the Queer community will be in 10 years from now 31:42 – The notion of hope 33:32 – LGBTQ & A segment   Work with Heather: Have a question for Heather? Call 847-448-1212, leave a message, and tune into future episodes to hear her answer!!   Website: https://chrysalismama.com/ (https://chrysalismama.com) For e-book: https://learnwith.chrysalismama.com/book (https://learnwith.chrysalismama.com/book) Work with me: https://chrysalismama.com/work-with-me/ (https://chrysalismama.com/work-with-me/) Magic Mind Info: I'd love for you to join me. Remember, you can get 20% off your entire purchase using the code BREATHE14. All the details are in the show notes and all over social media! And remember to tag #14daysofmagic to help save the Amazon! LGBTQ&A links: The first is The Trevor Project's TrevorSpace (https://www.thetrevorproject.org/visit-trevorspace/ (https://www.thetrevorproject.org/visit-trevorspace/)). It is moderated by trained professionals while also allowing space for kids to connect. The second is Spaces, which is for older teens and young adults, but with the same premise – a safe platform where queer people can connect without fear of harassment. https://www.queerspaces.com/ (https://www.queerspaces.com/)    About our guest: Victoria is a 20+ year Corporate Executive and Board Director – she is currently a Managing Director at Accenture. Nicknamed the “Turn Around Queen” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership, and culture. As someone who does not subscribe to the status quo, she is always ready for new challenges becoming one of the youngest Chief Operating Officers at the age of 24, a president by 35, and a CEO by age 41.  Victoria was recognized as a Top 50 Business Leader in Technology by Insight Magazine in 2021 and a Mentor of the Year by Women in Communications & Technology in 2020. HSBC bank awarded her the Diversity & Inclusion in Innovation award in 2019 and she was IBM's #1 Global Social Seller ranked by LinkedIn in 2019 and 2020 (and soon you will see her named to top Business Leaders in Technology by CIOLook Magazine) As a prolific motivational and inspirational speaker, Victoria has delivered keynotes discussing the importance of personal branding and its impact on professional growth; being an empathetic leader in empowering employees; the power...

Beyond Consulting
34: From Consulting to E-Commerce Strategy

Beyond Consulting

Play Episode Listen Later Nov 1, 2022 26:26


In this week's episode of Beyond Consulting, we welcome Justin Rezende, former Accenture consultant, and current Head of Support at Shopify Logistics.   Justin joins us to discuss what it was like working in e-commerce and management consulting.   Each week, we speak with leaders in venture capital, private equity, investment banking, and consulting to explore the various career options after leaving management consulting firms like McKinsey, Bain, BCG.   Shopify: https://www.shopify.com/   ECA: https://www.eca-partners.com/   Beyond Consulting: https://www.eca-partners.com/podcast/  

On Brand with Nick Westergaard
The Power of Language in DEI with Beth Livingston

On Brand with Nick Westergaard

Play Episode Listen Later Oct 31, 2022 32:47


Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She's also a colleague of mine at the University of Iowa's Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast. About Beth A. Livingston Dr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa's Tippie College of Business. She's also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program. After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being. Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press. Episode Highlights “Everything you know—about marketing, managing, leading—has changed.” It's been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this." Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.” What's one thing you can do right now on these big issues of gender and race? I thought I'd asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.” What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows. To learn more, check out Beth's website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

The CyberWire
Another DDoS attack against NATO governments. The US 2022 National Defense Strategy is out. Notes on ICS security.

The CyberWire

Play Episode Listen Later Oct 28, 2022 34:51 Very Popular


Cyberattacks against Poland's and Slovakia's parliaments. The US 2022 National Defense Strategy is out. Insights from SecurityWeek's ICS Cyber Security Conference. The importance of zero-trust in industrial environments. Malek Ben Salem from Accenture on machine language security and safety. Our guest is Nick Schneider of Arctic Wolf to discuss why he believes 2023 will see a resurgence of ransomware. And CISA issues four more ICS Advisories. For links to all of today's stories check out our CyberWire daily news briefing: https://thecyberwire.com/newsletters/daily-briefing/11/208 Selected reading. Computer networks of parliaments in Poland and Slovakia paralyzed by cyberattacks (Euro Weekly News) Slovak, Polish Parliaments Hit By Cyber Attacks (Barron's) Slovak parliament suspends voting due to suspected cyberattack (Reuters) "Also from Russia" - cyber attack on parliaments in Poland and Slovakia - Today Times Live (Today Times Live) 2022 National Defense Strategy (US Department of Defense) 2022 NDS Fact Sheet | Integrated Deterrence (US Department of Defense)  Discussing cyberattacks vs system failures. (CyberWire)  Zero-trust in ICS environments. (CyberWire) SANS 2022 Survey: The State of OT/ICS Cybersecurity in 2022 and Beyond | Nozomi Networks (Nozomi Networks) CISA Releases Four Industrial Control Systems Advisories (CISA)

LinkedIn Ads Show
LinkedIn Ads Imagery: What kinds of creative perform best? - Ep 75

LinkedIn Ads Show

Play Episode Listen Later Oct 27, 2022 19:48


Show Resources Here were the resources we covered in the episode: Calculating ROI on your LinkedIn Ads Post from AJ about square images Revenue.io Ads Examples Optimizely Ads Examples Accenture Ads Examples Nancy Harhut - Speaks a lot about marketing psychology NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript What imagery performs best on LinkedIn Ads? We're diving deep on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! One of the topics I get the most questions about on LinkedIn Ads is about creative, specifically the imagery. What kind of imagery works? What sizes do you include? What about the subject of the imagery itself? These are all fantastic questions. And again, we're diving deep. You're about to become a master of LinkedIn Ads creative. First in the news, if you're not already subscribed to our YouTube channel, we just released an example analysis from Episode 71 that was all about how to use your CRM for reporting. And it's beefy, it walks you through all the way from the beginning using real data and showing you every step of the way within Excel. So I would highly recommend go check that out and make sure that you can do that sort of reporting in your sleep. Okay, now on to the topic at hand, let's hit it. What makes great LinkedIn Ads creative. Let's talk first about the sizes. When LinkedIn sponsored content first came out back in 2013, the size of imagery, it was all horizontal, and it was 1200 pixels wide by 627 pixels tall. And what's funny about that number is because Facebook was always 1200 by 628, so one pixel taller. And this wasn't that bad, because we could always use Facebook imagery interchangeably because that difference of one pixel didn't make any difference really at all. But now LinkedIn has finally standardized on 1200 by 628. So it's the same size as Facebook's horizontal, although I'm guessing not many people are using Facebook's horizontal images anymore. And then fairly recently, LinkedIn started supporting square and vertical imagery. So if you want to use square, which we highly recommend, and I'll explain why here in a moment, you want to use 1200 by 1200 pixel, at least. You may also want to run vertical, and vertical is just the inverse of your horizontal, it's 628 pixels wide by 1200 pixels tall. And one really interesting thing about running vertical creative is it's only eligible to be shown on mobile devices. So if your goal is to be shown only on mobile and not on desktop, run vertical creative, it works. If you want to run carousel imagery, each of those panes in your carousel, you want to make 1080 by 1080. Text ads back in the day, back in like 2008, they used to be 50 pixels by 50 pixels. They ran a little while with 75 by 75. But now they've standardized on 100 by 100 pixels. And then for message ads or conversation ads. And this is optional, but if you want to use that ad space, the banner imagery in the upper right hand corner, which again, I highly recommend you might as well use it. It's 300 pixels wide by 250 tall, which happens to be the same size as the optional background on spotlight ads. These are one of LinkedIn's dynamic ads. Again, this is optional. So on the subject of square imagery, we just recently put a post out on our company page about square imagery. And it was really fun. We used a meme from Malcolm in the Middle, and it's called the future is now old man, I love that meme. Thank you to Eric Jones on our team for pointing that out. And we pointed out how in all of our tests, square imagery tends to perform better than horizontal. Then Paul Fairbrother, who's one of my connections, he commented and said, I ran a test on square versus landscape images for a lead gen campaign using square images, doubled the CTR and caused the cost per lead to literally get cut in half. I hate the one quick tip doubled your results type of headlines. But in this case, one simple change to the image format really did double the results. By the way, I had been running the landscape images for a while before switching to square so this was based on 1000s of dollars of ad spend. So should be statistically significant. Then Bram Pullens, whose Social Lead at Heineken said, "Square image all day every day." And Praveen Vadla, he commented and said, "Yes, it works, you will increase your CTR for these ads." In one of these tests we found and this is with statistical significance, that square performed 15% better to the click through rate. And if you haven't listened to Episode 59 all about click through rate, go back and listen to that, you'll immediately understand why it's such a boon to be able to just pull higher click through rates out of nowhere, it helps your cost and helps your deliverability. Okay, here's a quick sponsor break and then we'll dive into what kind of imagery works best. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts 4:49 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies that are customized to your unique needs and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities, with your ideal prospects, book a discovery call today at B2linkedin.com/apply, we would absolutely love the chance to get to work with you. All right, let's jump into the types of imagery that work well on LinkedIn ads. So first, I think we have to talk about the subject of the image, what do you put in your image, because so many people, if you're SAS software, or really any other industry that's not selling something physical that you can hold, and you can show a picture of, then it is really difficult to figure out, okay, I have this thing that doesn't really exist, what kind of picture do I put in an ad to show it off. One that we found works so well, is faces or people, and I'm specifically saying this is photographic. This is real people, because Illustrated people don't tend to work as well. So Nancy Harhut, she runs an agency out of Boston. She's a friend of mine, and we speak at a lot of the same events. And she speaks a lot about marketing psychology. And I love what she's talked about in the past about including people in your ads, because she said, it creates human connection. We're especially drawn to the eyes. And we've leveraged this in a couple of ways in LinkedIn Ads, if we have a picture of a person who's making eye contact with the camera, that tends to perform pretty well. And the explanation I think Nancy talked about this, is that we as humans are programmed to look at faces for two reasons. It's either we want to know, Is this person a threat? Or can I mate with them. So because of that innate nuance, we can use that in our imagery. Have a face, especially with the eyes making contact with the camera. So we as members of LinkedIn are navigating our LinkedIn feed, and we see that, it's going to grab us, and we're going to be paying a little bit more attention to what the ad copy is going to say. Something else that Nancy has talked about, is having the subject of the image looking towards your call to action or where you want them to look, because we as humans, we're naturally looking where someone else is because I would imagine this is because we are always looking for danger. So we can get a clue about where danger is looking at where other people are looking. We had a client some time ago, they included an image in their ad of their CEO on stage, and his arm was extended. And it just so happened that it looked like he was pointing right to the call to action button. And this was an accident, but it caused the ad to perform so well, that we couldn't unseat it with another ad that could perform better. And this was months after it was first launched. So I can definitely attest to pointing or looking at a call to action being another great use of using people. You can do lifestyle imagery, so just pictures of outdoors or something else. But obviously it needs to be related somehow to your product or service. We found illustrations to work quite well, even going as far as comics. So for instance, I had a client back in 2014. And we included a comic accustomed drawn comic for their business in our ads, and they performed so well they got some of the highest click through rates that I've ever seen. Because so much of everything that's on LinkedIn is all buttoned up and professional. Having something like a comic that is traditionally not as related to business, it's really going to stand out. We even had a client a couple years ago, who they created a comic around their service. And it was really inventive, really cool. And we ran it through carousel ads. So each pane in the carousel was a different pane of the comic, and they could read it and digest it that way. Very cool. A lot of times when someone is pitching an ebook, or a guide, or a checklist or something like that, in their picture, they'll have a picture of a physical book. And the designer can just superimpose the first page or the title of it on this book. So the image, it looks like you're actually looking at a physical book, but in actuality, it's just an ebook. So it's a PDF somewhere, something like that can be great. If you're pitching and written asset. Screenshots of your product or screenshots of data, those kinds of things we've seen actually performed quite well, you wouldn't think so because they look a little bit boring. But I think when you see something that's a little hard to read, and you're interested in seeing what's there and what data is being shown, you're gonna lean in a little bit more and probably be a lot more likely to click. I also really like just simple graphics, maybe it's just a colored background with colored text on it. They tend to perform really well and they're so easy to create. You really need to know the main purpose of the images in your ads. The main purpose of your image is not to convert someone. No one's going to look at the image and immediately say, great, I'm ready to convert on whatever this is. The purpose of your image is to get someone to stop scrolling, we call it a thumb stopper. And you should and can test every kind of image out there. But it's helpful to understand it doesn't have to be high production value. It doesn't have to be super professional. Sometimes looking a little bit less professional, helps it look a little bit more organic, and it draws the eye a little bit more. Years ago, at another company, I bought billboard media, and radio and TV. And it was all really interesting, because my background was in digital, but I learned something really important from my billboard rep. She told me when we were talking about the words that go on the Billboard, to use seven or fewer words. And this is because when you're driving at high speed down the freeway, if something has seven or fewer words, you can pretty much get the gist of it without even taking your eyes off the road. But if it has more words than that, oh, man, you've got to take your eyes off the road. I think that's irresponsible to ask motorists to do that. And I've definitely found that to be successful with billboards. And so I've taken the same rule and moved it over to LinkedIn. I call this the billboard rule. In your imagery, tried to have seven words or fewer. And it's the same line of thinking that when someone's on LinkedIn, they're rarely there just for recreation, they're usually on their way to do something. And so you only have a split second to get their attention. But if you're following the billboard rule, whatever text you have on there, especially if it is relevant to them, and their career, you'll be able to get them to stop scrolling, it'll be that thumb stopper. I also got some really good advice from a designer once she told me that standing out, or sometimes we call it popping, is really all about contrast. And if you look at LinkedIn color palette, it's all blues, grays and whites, obviously, unless the user is in dark mode, but the main color palette for LinkedIn and same with Facebook is very much blue. And so if you want your imagery to contrast against what's on LinkedIn, and what's on Facebook. If you look at what artists call the color wheel, find blue and then look exactly opposite on the wheel, the opposite of blue is orange. So if you can saturate your imagery somehow, or include accent colors, or brand colors, whatever, in your imagery that is heavy in oranges, reds, greens, purples, that's going to stand out against most everything else that's in the feed. We've also noticed that a wide variety of imagery has worked. And so it's really difficult, I would love to give you like, here's the beat to length formula for imagery that works 100% every time. But because imagery is so subjective, we don't have that. And plus what works with imagery now may not work six months or a year from now, because user behavior changes and what we notice changes over time. I also want to mention that in testing, we haven't found imagery to really "move the needle". And what I mean by that is, if you're running an AB test, and you keep everything else the same, but you just vary the intro, or you just vary the image, or you just vary the headline down below, then you can measure the performance. And what we found is the intro, the text above the image, is almost always the most impactful element in the ad. Meaning that if I only have a limited amount of budget, or a limited amount of time, the AB test I'm going to put together is AB test the intros. The next most impactful element is the headline. We found that keeping intros the same but testing the headline, that can have a little bit of an impact as well. And then I'll say very, very rarely have we ever tested images, where one image super increase the click through rate compared to another. We have seen that with the sizes of images. So like having one running that's rectangle and one that square we've noticed higher click through rates on the square. But as for running two images, let's say one of them is a picture of an ebook and another as a person. Very rarely does that actually sway our performance. I will say I have seen it occasionally, where the image does play a big difference. One that I was doing for a big SAS company, this is several years ago, they had an illustrated picture of a person and they were holding a trophy with their hand up and cheering. And every single ad no matter what I tested, I could not unseat that image. The audience really liked that one. It swayed click through rates significantly, but that is very much a rarity. I would love to hear from you guys. If you've ever had your imagery really sway performance one way or another. I really view imagery like a binary. So unless you do it really badly, you kind of can't screw it up. If your imagery super blends into the background, and no one even looks at the ads, it doesn't matter what you have written as your intro, no one's going to be reading that so of course you're gonna get a really low click through rate. If you have an image that's decent at getting someone's attention so people are going to look over and read what you have as your intro, then there will probably be very little difference in the performance between your creatives. I get asked fairly often who does a good job at creative? Who can we look to for good ad examples? Well, in last week's episode with Alex Rynne from LinkedIn, she shared several that were really, really good. One of my favorites is Revenue.io. In the show notes below, I've linked to the company pages, where you can see some of the ads that some of these companies have run. But I'll walk you through four of these brands specifically and what we really like about them. First off with revenue.io, you'll notice that in their imagery, there's a lot of variety. And they rely very heavily on their purple brand color, which like we talked about, it's divergent from blue. So that purple really does help it stand out, you don't see a whole lot of purple on LinkedIn right now. Alex mentioned Optimizely was doing a good job so we went look at Optimizely's ads, and most of them look like they were built very simply in something like Canva, there's not a huge amount of production value, which I think is great. Anything that we as advertisers can get more efficient on or take less time doing is great. And so if you can have something that was built very quickly in Canva, outperform something that was designed by a professional designer in Photoshop. That's amazing. Next, Alex mentioned Accenture. So we went and looked at Accenture's and they have a lot of professional video, really high production value. And they also use a large variety of post types. So there's a bunch of good examples in there of carousel ads and video ads, go check them out. The last example I want to share is Adobe. If you look at their ads, it immediately becomes apparent that they have professional designers, which makes perfect sense because Adobe owns Photoshop. So of course, all of that imagery was created in Photoshop. They use a ton of bright colors and effects and shapes, lots of visual eyecandy, which is exactly what you'd expect from Adobe. So there you have it, you are now masters of the ad creative process on LinkedIn. So I hope you all go out and create ads now that are getting two to three times the click through rates. You're welcome. I got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 17:36 So the resources that we talked about during the episode, we have the YouTube video all about how to calculate your ROI on LinkedIn that we mentioned back in episode 71. So make sure you go watch that, because I take you through all of my processes for how to create great reports in Excel. And if you're already good at Excel, you could probably watch it at like two times speed, but it's ultra valuable information. So I can't stress enough, make sure you go watch that. In the show notes. You'll also see a link to the post that we did about square images on the B2Linked company page. If you're not already following us there, go follow us we were putting out good stuff every week. You'll also see links to the ads for Revenue.io, Optimizely, Accenture, and Adobe are examples there. And Nancy Harhut has the marketing psychologist, we put a link to her profile on LinkedIn so you can follow her. She's always putting out great stuff. If you or anyone you know, is trying to learn more about LinkedIn Ads or get started, point them towards the course you'll see the link down below and it's the one that I did with LinkedIn Learning. It's extremely low cost, and it's one of the best quality courses out there. If this is the first time you've heard us, first of all, let me welcome you and invite you to look down and hit that subscribe button. If this is not your first time listening. Thanks for coming back. And I'll tell you this, a great no cost way to support us would be to look down in your podcast player right now and hit rate. Of course, we want you to be honest, if we do a five star job, then great, but especially those reviews are really what fueled the podcast. So please do review us. If you're not already following us on YouTube, go follow us there, there's a link to that. And currently, we're releasing a whole bunch of walkthroughs and tutorials on how to do really intricate reports in Excel for LinkedIn Ads. With any questions, suggestions, feedback, hit us up at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. We're cheering you on in your LinkedIn Ads initiatives.