Based on a True Story

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A podcast by the team at Harris & Ward where we share the real stories of small businesses.

Harris & Ward


    • May 17, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 26m AVG DURATION
    • 11 EPISODES


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    Latest episodes from Based on a True Story

    Based on a True Story: Interview with Dr. Jason Ford

    Play Episode Listen Later May 17, 2022 40:03


    On today's episode, we bring on friend and client, Dr. Jason Ford. Dr. Ford joins us on the podcast and discusses his approach to sedation dentistry, dental implants, creating a culture of compassion and integrity at his practice, and how maintaining dental school relationships helps him uniquely serve patients. We hope you enjoy it!

    Based on a True Story: Interview with Salvador Sanchez

    Play Episode Listen Later Jan 12, 2022 44:36


    On today's episode of Based on a True Story, we have a very special guest with us, Salvador Sanchez. Sal is a friend of ours and a local entrepreneur based in Lexington, KY. He owns a multi-location coffee shop called A Cup of Common Wealth, as well as a unique sipping chocolate-coffee bar, Chocolate Holler. We get to sit down and discuss how Sal got his start in the industry and why he decided to bring his coffee goodness to Kentucky. We learn about how A Cup of Common Wealth trains their staff, how they handle turnover in the coffee industry, and lots more. Thanks for tuning in!

    Based on a True Story: Interview with Dr. Leonard Tau

    Play Episode Listen Later Oct 13, 2021 34:45


    The Harris & Ward team sits down with Dr. Len Tau of Birdeye to discuss review marketing, and its pivotal impact in small business marketing strategy. Learn how to channel your consumer audience to do the marketing for you. Birdeye helps businesses grow through happy customers. Over 60,000 businesses use Birdeye everyday to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights - all in one place.

    Based on a True Story: Interview with Dr. David Wardlaw

    Play Episode Listen Later Sep 20, 2021 28:58


    Welcome to Based on a True Story by Harris & Ward! This is our podcast where we get to share the real stories of small businesses. On today's episode, we sit down Dr. David Wardlaw to talk about his multi-generational practice that he's managed for three decades. We get to hear about his relationship-first style of management, as well as a recent pivot he made toward providing Invisalign, and how that has breathed new life into the business. Thanks for tuning into the podcast! We'll be back in a couple weeks for another true story.

    Based on a True Story: Interview with Dr. Shira Tor

    Play Episode Listen Later Sep 7, 2021 27:24


    Welcome to Based on a True Story by Harris & Ward! This is our podcast where we get to share the real stories of small businesses. For our first episode, we sit down Dr. Shira Tor to talk about her small business orthodontic office. Dr. Tor walks us through how her her growth on social media has impacted not only reaching her audience but connecting with people who visit her office each day. We hear how important authentic leadership has helped build and maintain a strong team as well as excellent service. Thanks for tuning into episode one! We'll be back in a couple weeks for another true story.

    Based on a True Story: Trailer

    Play Episode Listen Later Sep 7, 2021 3:08


    Based on a True Story.

    SEO Explained: Part Five

    Play Episode Listen Later Jul 16, 2021 26:42


    On episode 5 of Based on a True Story we conclude the final episode of our SEO mini-series with Lesley Goodaker. We spend time talking through content creation, what it actually means, and what it can do for your rankings. Thanks for tuning in.

    SEO Explained: Part Four

    Play Episode Listen Later Jun 29, 2021 20:14


    On episode 4 of Based on a True Story we continue to explore SEO with our Marketing Director, Lesley Goodaker. We discuss keyword research and best (and worst) practices! Thanks for tuning in.

    SEO Explained: Part Three

    Play Episode Listen Later Jun 8, 2021 25:39


    On our third episode of Based on a True Story we continue talking with our Marketing Director, Lesley Goodaker. We dive in to what Google reviews can actually do for your small business, as well as search intent (2:45-8:00) - what can you possibly do about the pesky negative reviews (8:00-19:30) - and some practical tips on how to generate new, genuine reviews. Thanks for tuning in!

    SEO Explained: Part Two

    Play Episode Listen Later Jun 7, 2021 20:44


    On the second episode of Based on a True Story we're joined by our Marketing Director, Lesley Goodaker. We discuss what SEO can truly do for a small business and Google's newest BERT update (1:45-5:30) - Relevance, distance and prominence (5:30-15:00) - using GMB to your advantage and some practical tips (15:00-20:30.) Thanks for tuning in!

    SEO Explained: Part One

    Play Episode Listen Later May 24, 2021 15:44


    Thanks for tuning in to the very first episode of the Harris+Ward Podcast, Based on a True Story! In this first episode we will talk with the Marketing Director at H+W, Lesley Goodaker where she'll give us a brief glimpse of what SEO actually means to a small business (1:07-8:00) - how COVID-19 has affected Google rankings (8:00-12:40) - and some quick easy steps that you can take to start improving your local rankings (12:40-15:00.)

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