Podcasts about invisalign

In this episode of the Untethered podcast, Hallie Bulkin and her daughters, Lily and Mia, share their experiences with dental expanders and clear aligners. They discuss the feelings associated with getting and removing expanders, the transition to Invisalign, and the daily challenges and funny moments that arise during their orthodontic journeys. Hallie also provides an update on her own dental treatment, emphasizing the importance of airway health and the overall benefits of these dental appliances for both children and adults.In this episode, you'll learn:✔️The experience of getting an expander can be uncomfortable but is manageable.✔️Removing the expander can feel liberating and improve speech.✔️Clear aligners offer more flexibility compared to fixed expanders.✔️Daily life with Invisalign includes challenges like remembering to wear them.✔️Kids can adapt well to orthodontic treatments with the right support.✔️Funny stories often arise from the challenges of wearing dental appliances.✔️Maintaining good hygiene and care for aligners is crucial.✔️Airway health is an important aspect of orthodontic treatment.✔️Parents should encourage kids to share their experiences with peers.✔️Open communication about dental treatments can help alleviate fears. RELATED EPISODES YOU MIGHT LOVEEp 331: Inside My MARPE Journey with Hallie Bulkin, MA, CCC-SLP, CMT®, CPFT™Episode 322: Child Expansion Journey: Real Talks with Lily and MiaOTHER WAYS TO CONNECT & LEARN

Kiera joins the Raving Patients Podcast to talk about obtaining that CEO mindset to systematize your practice. This mindset does not mean doing it all yourself, but leaning on others to maximize their skillsets. Kiera also discusses with Dr. Len Tau how to separate yourself from having your entire identity associated with dentistry. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Speaker 1 (00:00) Hello everybody and welcome to another episode of the Raving Patients Podcast. As you know, I'm your host, Dr. Len Tau, and I am super excited today for multiple reasons. Well, first, before I get there, I want to first thank my sponsors, both Dental Intelligence, CallRail, and a new one, Net32. You'll be hearing their commercials as well, so check out those companies. And again, the only reason I'm able to do this every single week is because of their support. I also want to remind everybody about   my event, is only one week away. One week from now we'll be gathered in Fort Lauderdale for Supercharge with Dental Practice 2025. If you wanna be a come out last minute registrant, you can reach out to me. I will be glad to add you as a guest of me. So please reach out to me. You can check out the content at SuperchargeYourDentalPractice.com So I said I was super excited and I'm super excited because of our guest today. And she's been a guest before and I just recorded an episode with her on her podcast. ⁓   We're talking about Kiera Dent, who is from the Dental A Team, and we're gonna be talking the CEO mindset systematizing your practice for freedom and growth today. So before I let ⁓ Kiera take it off, I'm gonna go ahead and introduce her. So she is the founder and CEO of the Dental A Team, an entrepreneur, consultant, speaker, and podcast host dedicated to helping dental professionals reach their highest potential. Through customized in-office and virtual consulting,   She empowers dentists and their teams to cultivate an ownership mindset and achieving lasting growth. With experience spanning every role in the dental practice, front office, dental assistant, regional manager, and even practice owner, here brings unique first-hand perspective to her coaching. Alongside her team of expert consultants, she has partnered with hundreds of practices nationwide, leading them to greater efficiency, profitability, and fulfillment. As she often says, we don't just understand you, we are you.   So please welcome to the Raving Patients podcast, Kiara Dent. Kiara, thank you so much for being a guest on my podcast today.   Speaker 2 (02:03) Oh, Len, thank you so much. so excited to be here. I loved our podcast we did together. I love the podcast we did in the past together. I'm super excited about Supercharge. Everybody should go. We're going to like sneak peek, be there in 2026. Like Len, huge fan of you guys. Just excited to be here with you. So thank you. Thanks for having me. And yeah, it's always a little weird and fun to hear your bio read right before you get on. So just grateful to be here and just like have a good time with you. It's always a great time when we podcast together.   Speaker 1 (02:30) Well, I'm excited to spend the next 30 minutes or so with content from you. So I always like to ⁓ start off for people that don't know who you are. I obviously read your bio. Can you just tell dentists and other people reading or listening and watching this episode how you help dental practices?   Speaker 2 (02:50) Yeah, absolutely. So with the bio you heard, I started out as a dental assistant and then went throughout and I've owned practices. My first practice I took from 500,000 to 2.4 million in nine months and opened our second location. And that was with a Midwestern grad. I worked at the dental college there. And so helping practices, what I learned was   I've been a team member, I've been in so many of the team roles. And then in addition to that, I've owned dental practices and I understand the business and I've run multimillion dollar practices and businesses. so bringing that perspective, I feel like there's the dentist perspective, there's the owner, the CEO of the practice, and then there's the team perspective. And both are necessary for practices. And so Dental A Team, say like, it stands for dentist and team. So what we really do for practices is whether it's virtual or in person, it's...   I call it the yes model line is what I like to say is number one, you as a person, we're going to focus on your vision, where you want to go as a doctor. Like what is your vision? The practice should serve your life. ⁓ because I believe that when you're supported, you're actually a better owner, a better boss, a better dentist. And then we go to E stands for earnings and profitability. We've got to make sure it's a profitable practice. And then we use those things, the vision and the numbers to then tell us what systems and team development we need to put into place. I'm really much a custom.   Let's see kind of like dentists do with patients. Like let's do a comp exam. Let's see where we're at. And then let's go for what's going to make the biggest impact with the least amount of effort. And being team members ourselves, I really think that we're able to like, Hey dentists, we want to hear your vision. We need to know where you're going and then go do your like favorite thing. It's dentistry. And then let's help your team be empowered to learn how to run the practice. So it truly is like a self-managing team, utilizing every single player in the team to their highest potential, but doing it with a ton of fun and ease. Like as a team member, I didn't want more hard work.   As an owner, do not want you to give me more homework. I'm already busy. So I feel like we really come in and bridge that gap of like where we are to where we want to go and do it in the easiest, most efficient and most fun way possible to help like team and patient experience be the top that it can be.   Speaker 1 (04:48) So I guess someone's listening to this podcast and they say, you know, want to, I want to change the culture in my practice, but I'm very much a micromanager.   So which means they're not focused on their dentistry, they're focused on managing the team. Do you help with that? Because there are so many micromanagers out there. I always wanted them for a very long time. And honestly, wasn't until I gave up that micromanaging and I just did the things I was going to do that my practice excelled. So ⁓ that's something, if someone's a micromanager, do you get them off doing that? Or how do you deal with that?   Speaker 2 (05:19) Yes, and I'm so glad you said that because I think most   Founder owners are micromanagers. think leadership we believe I I think so many there's this belief out there that we just come into this world as great leaders and we should just know it like you went to dental school you should just know how to be a leader and leadership is a journey and so for those micromanagers I think it's really fun to have the doctor and the team perspective and to be able to help both of them say like no doctor like these are the things but what I found is doctors micromanage because there's a lack of communication feedback loops so it's a lot so it's either a lack of communication and feedback   loop, a lack of knowledge, or they just like genuinely want to be a manager and they don't want to be an owner. And I'm like, great, let's just figure out what the the reasoning is. And then let's find the solution to that. So if team members have doctors that are micromanaging, first question I'm looking at is like, where's the feedback loop and what are we missing? Next is like, hey, doctor, I understand that this is where we're at. This is where I need you to be for the growth of the practice. What do you need to feel confident to be the dentist, to be the like not micromanaging like   there's a lack. And when I realize there's a lack and when teams can realize that there's a lack, like there's just something missing, we fix that, dentist is now able to be happy, team's able to flourish, everything starts to move in in a good motion. absolutely. I think being team members ourselves, we're not doctors, we're not dentists. Like, Len, I'm gonna lean on you for clinical. Like, that's not my world. I'm not here to even discuss it for one minute. But what I am here to do is to bridge that gap between doctors and teams.   Because ultimately it's same team, like everybody wants the best experience for the patient. We want the practice to flourish. So if we're all same team, let's help get people right seat, right person, help them understand what they should and could be doing. But also like office managers, there's this whole weird world for them too, where they've never been taught to be managers. They've never been taught what they should or shouldn't be doing. They've never been taught like what the difference between an office manager is and a biller and a scheduler and a treatment coordinator and how all those roles are different. And so helping people understand even what their job entails.   I think really can cut that micromanagement passion project. It's just a lack of knowledge and so teaching teams and teaching people, but we're very hands on. I really don't like fluff. That's why think when you and I get along well, I want it to be tactical. I want it to be practical and I want it to be something that's sustainable as well.   Speaker 1 (07:34) And that makes a lot of sense. And that was a great answer, by the way.   We're talking about, obviously you're very systematized. You put systems in place, the team follows, everybody knows what they're doing, runs like a well-oiled machine. Okay. And that's how my practice was when I left, when I was traveling. ⁓ I knew things, I didn't worry. I knew that things were going to be done like this. They knew the roles, team members didn't need to be scolded. They just knew what their role was in the practice. So, ⁓ I know there are things, I like a term here you use the chaos creators. So there are chaos creators in the, in the office. So what are some of these, these common chaos creators?   ⁓ that actually can be helped by putting systems in place.   Speaker 2 (08:13) Yes, and I love that you brought that up because that's the ultimate goal. That's why I wanted this to be called like the CEO mindset. Like doctors, like you should be a dentist and you should own your business. You should not be the one managing. And when you recognize that this actually can be one of the biggest chaos creators in the practice of doctors trying to be the doctor, the dentist, the CEO visionary, plus the manager, plus all the other parts of the practice. Like that is a chaos creator, not knowing right person, right? See is a massive chaos creator. Number one thing I hear every time I go into an office or I work with someone,   is it's communication. And communication is again just a system that needs to be put into place. So how do team members know? Like what is our true morning huddle? It's not a time for us just to hang out. Like why do football players huddle? Why do basketball players huddle? They huddle to win the game. So what does winning on our practice even look like? Making that very clear for our team. Other things like handoffs. That's another communication drop that's a chaos creator. What doctor says to the patient, to the hygienist, to the front office,   It's such fun. I feel like we play a game of telephone. So putting in a little simple system there where we've got a great communication handoff and a process. I know Len, you and I are very big on this case acceptance process of just really having a great clean experience for the patient. These are chaos creators. Also, team members even knowing what their job should be, understanding how they go from where they were hired to how they can get raises. Those are chaos creators. The scheduling. How do we schedule? Let's have block schedules in there. Let's have   a way that we do this in our practice. I remember when I was a scheduling coordinator, my office manager said, Kiera, do not even think about scheduling outside of the blocks until you learn why we schedule the blocks the way we do. And you're right, like when team members know the rules of the game, so much chaos gets eliminated from the practice. like quick things are have great meetings and truly great meetings. If you don't know how to run a great meeting, Traction by Gina Wickman.   It's a little bit of a dull book. However, there are so many paramount pieces in that book and great meetings could be in there. Doctors and OMS have a same page meeting where we're looking at it. Get our KPIs in place where we know where is the practice even going? What is each person's number that they can like impact and improve in the practice? Have like set job descriptions, have protocols of how we treat a patient. What's our hygiene period protocol? Let's just have like really simple systems and I'm big on I don't like to remember things.   Like I love holidays, holidays are on a cadence. So how can we actually get cadences within your practice to where things really can run on more of an autopilot rather than trying to constantly like catch all the balls and remember things? That's the chaos. The chaos comes from the like not knowing and trying to scramble and being in reactive rather than proactive modes.   Speaker 1 (10:53) But that's really good, that's really great. So another question I have for you, there are dentists who are just dentists, and I don't mean that negatively, but they go in with the expectation that they're either gonna be an associate forever, or they're just going to practice and let everybody run the practice and they're just gonna come and do the dentistry, okay? Versus having the mindset of and acting like the CEO, okay? And there's a big difference. One, I believe, has a lot more stress.   I like to talk about it because I was the CEO of the practice. I handled everything. I handled the marketing. I handled the HR. I handled all of the things that makes it different than just being a dentist and putting your hands in the mouth and treating a patient. So if someone wants to act and think like a CEO, what does it really mean to do that versus just practicing dentistry and doing the dental work?   Speaker 2 (11:51) Yes, I'm so glad you brought this up. I've been like crushing on this idea. We actually just ran a three day CEO dentist workshop. like.   obsessing on this right now because there is nothing wrong. And I think that there's a few hats that people wear. I wear a consultant hat. I also wear a CEO hat. And they're actually and I think about big companies like let's look at Google. I know that CEO is not coding. They're not. They're not building it. They're truly in a CEO realm. And so when we look at like what does a CEO do, they are the chief executive officer. Like their job is to execute. Their job is vision. Their job is culture.   and their job is to like really steer and guide the ship and to come up with great ideas. And so when I look at that, I think that there's two hats for CEO dentists to wear. There's the true clinical dentistry, if that's what you want to do and continue to do. And then we really do need somebody who's guiding and leading this business. And I think when dentists, I know this can be a little like not favored, ⁓ dental practices are multimillion dollar businesses and they are. when we realize that they're   They are businesses and like you said, the HR and the marketing. But when you look at large businesses outside of dentistry, they have other players in the realm and in the rink with them to make it actually run as a very successful business. And so I believe that when we understand the business portion of dentistry and we have great clinical care, that's when we're able to serve and help more patients and more team members. And so helping these dentists realize what does a CEO do? And I actually pulled from Dan Martel.   the author of Buy Back Your Time, like obsessed with his book, met him in person, like raving fangirl. It was like slightly embarrassing, like how big of a fan I was of him. ⁓ But he has his delegation ladder in there for businesses and actually created a delegation ladder for dental practices of when CEO dentists go from like your right line, a lot of them do it all. And that's, think, where the burnout is and the chaos is to where when can we start to delegate? Like, do you have a personal assistant who answers all of your emails for you? And if not,   Administrative tasks are one of the best things to delegate. Then we move into like our scheduling and then into our customer service and the patient experience. And then we move into treatment planning. A lot of doctors do that on their own. And I'm not here to say you have to give up anything, but I am here to say that when you truly take on the role of CEO, trying to do it all actually creates chaos. And you actually, you're the bottleneck of the business. And so then we start to delegate out the case acceptance if you want to. You're allowed to keep whatever you want, whatever you're great at.   Then we delegate out the marketing, then we delegate out the, actually, me and my operations manager were talking that I believe that there's two spaces within leadership. There's the executive side, that's these big picture visionary pieces. And then there's the management side, which is the HR, the protocols, the accountability of the team. And when we had that like, and I believe that there's, it's like a black and a white, yin and yang, perfect whole, you need both sides of this leadership within that CEO realm.   But when you're trying to do all the pieces as a CEO, you need to know every aspect going on in the business. But that does not mean you need to do every aspect of the business. And so I think it's like figuring out which colors you like to paint with, which ones really are your zone of genius and then starting to then delegate in strategic manners, delegate and elevate, not abdicate ⁓ really are how you can make this where you become truly the CEO of your business and your practice. And you're able to have great players around you that are able to then.   Make sure every other part of your business is thriving and flourishing too.   Speaker 1 (15:19) Got it.   Speaker 2 (15:20) So   much line, I hope it wasn't lying.   Speaker 1 (15:22) No, that was great. That was great. I mean, they should replay that because I think there was some really good nuggets and pearls that they can take back. So, you know, I want to talk about delegation. ⁓ you know, Invisalign is a great product ⁓ to bring into the practice or aligners in general. doesn't have to be Invisalign, just aligners. And aligners are really good, but they become really profitable ⁓ when a dentist is willing and able to delegate the tasks to other team members.   And personally myself, I used to do it all. And then I took a class by somebody, can't remember who it was, but it was all about giving the empower your team to do things and delegate the services to them where you're literally kind of just doing the initial consultation and whatever is required by your license in the realm of the things. But the team is able to do mostly everything else. And once you do that, ⁓ Invisalign becomes a very, profitable procedure.   So what advice do you have about delegation to somebody, to a dentist who really feels like they need to do it all and does not want to give up control of anything?   Speaker 2 (16:28) Len, I'm so happy you asked me this question and I'm so happy that I'm a team member and I'm gonna put on a team member hat, not a CEO hat on this one. ⁓ Number one, I really, really hope, and dentists, if you need to pause, replay, record this and listen to it every single day, I really hope you do. ⁓ As a team member, my number one job, genuinely speaking, and doctors have told me so many times when they've heard me say this, it...   hopefully will strike you to your heart as well. As a team member, my number one, like genuine number one objective was to make my doctor happy and to make their life easier. And that was honestly what I did every single day. As a dental assistant, I'm looking ahead. I want to be seven steps ahead of you and I want to make sure that you're truly like set up for success. I want to make sure that patient's back on time. I want to make sure that hygiene exams are on time. And I think that while yes, you might have some team members that make you question this statement.   I think 95 % of the population is genuinely good and they want you to thrive and they want the patient experience to be great. So when you hear that and you truly honor that and you respect that and you trust that, you then will realize that one of the best things you can do is, I don't believe in delegating. So like I can empower, but if I empower and don't hold accountable, then I've created entitlement within my practice. So I want to empower through delegating of this like.   As a dental assistant, do know how happy I'd be if you gave me, can fit a line. I understand I'm going to make a few mistakes, but oh my gosh, the growth, growth equals happiness. So for your team to be happy, give them opportunities to progress. Like that's what creates the happiness and the sparkle and the zest in life. And so really when you empower your team and hold accountable, you don't get this entitlement. When you empower and don't hold accountable, that's when we get these entitled teams that genuinely then it just becomes mayhem in your practice.   So like you said, delegate these tasks that one, either you're not good at, or I do think about everybody should be working at the top of their license. What are you able to produce per hour? If there's a task that I can hire somebody for less than you can produce an hour, it's probably something that we shouldn't be using your time for. And I know as a CEO, as an owner, this is actually hard for me because you strip me of things that I'm actually really good at, but reality is there's better uses of my time. And when you can recognize   giving everybody the best use of their time. Me as a dental assistant being able to do Invisalign, you've now just lifted and elevated me to the highest level of my license as well. And so I really do believe like doctors, one, believe that your team is truly here to support you. And if they're not here to support you, they're not your right team players. they like, great, let them graduate to somebody else and you bring somebody else in. Two, empower them and hold accountable to ensure that it's like how you want it done. And team members like,   You can share this with your team. I'm happy to share this one reason I like to do this. Team members, give the feedback to your doctor. They are going to trust you so much more when you come back to them and you show them the things you listen to what they say, you create the protocols, you do it exactly how they want you to do it. That will build trust and confidence so quickly. Team members lose doctor's trust so quickly when they like lacked to follow through and like truly do what the doctors have given them like stewardship and ownership over. So for those doctors and like you said, Len.   You won't understand until you try. And when you do try, you will make mistakes. But I believe, this is my philosophy, anything that I've delegated never gets to come back to me. And I think when you have that notion and that idea, well, I know it could never come back to me. You actually make it really, really great. You train your team. You help them have this. ⁓ And I then believe everybody's able to flourish so much higher. So hopefully that answered of like, one, you need to delegate and you should delegate.   Two, what are the tasks that you can be doing that are like helping you work to the highest level of your license? Everybody working at that is going to make a better team experience, a better patient experience, and all around a better practice for you as well.   Speaker 1 (20:20) I think you, I mean, the content you're providing, the listening and viewing audience is spectacular. you know, one of the, I guess, negatives about being a dentist is a feeling of being overwhelmed. A lot of stress. You know, that's part of the reason why I think you've got, you know, dentists with the highest, one of the highest suicide rates out there is that, you know, it's a very stressful job. I mean, you've got a lot of debt, you've got a lot of, you know, people relying on you for income as well. So what mindset   do you think exist ⁓ that or traps do you mindset traps do dentists fall into that that keep them feeling overwhelmed and and what do do about that?   Speaker 2 (21:00) Yeah, this is something so real to me. My first practice, I mentioned it briefly at the very beginning of we took our practice from 500,000 to 2.4 million in nine months. And when I present and I speak, I often will bring up like the success story and I list off my stats of our practice. I asked the audience, said, who wants this practice? And like hands go up and people are like shouting like, yes, I want this.   And then I say the other side of success is that this person, is me, like, spoiler alert, I was 98 pounds and I'm 5'8". I ⁓ had divorce papers on the line. I remember like I walked out of my practice that like one day and I remember just like standing on the sidewalk and being like one step and all this could be over. Like it was, and I'm not a dentist. I didn't even have the pressure of having to be in the exam rooms, but I do understand the pressure of business. And that's actually what's like fueled my passion in consulting is.   Because I thought like if this is how so many of us feel to get to success, Tony Robbins has a quote that success without fulfillment is the ultimate failure. And that was curidant in a nutshell. We had success on paper, but fulfillment was lacking and my entire life was falling apart. And so when you ask like, what are some of these zones that keep people in this mindset is one, I think that we believe that to get to success, we have to grind it out. We have to hustle. We have to do it all. Like it's this hustle mentality that I believe is so false.   Yes, I do believe that hard work is required, but I don't believe you have to do all of the work. Just like we talked about before, also think delegations paramount. I think so many of the doctors that I see there in this burnout are just, it's like grippy. Like they want to hold on to everything and they're not willing to let go and they're not like, also you're telling your team that you don't trust them and you don't believe in them when you do that as well. So you're actually causing like this double-edged sword on it. And then third, I think ⁓ we just don't take time to stop and pause and realize like what really is necessary.   I think so much like when I sold out of the practices, my whole identity was associated with that. if we have our identities associated with these practices and with the success, well, I can imagine that that feels like chopping off your arm and your leg if you were to fail. therefore, if it's literally my physical body and I feel like it's my whole identity, I literally remember the day that I sold out of the practices. I felt who is cura dent, who is she? Like I have no purpose in this world anymore. Nothing is important. Like I don't even have a family. I have no practice.   I felt nothing and I think when people's identities are associated with this rather than having something else. So I talk about like what makes all of you up and I remember like like looks like this weird little doll. Like it's such a weird outline that I make people do but I'm like draw to me like how your life is and when I do this usually it's like from your neck to like your ankles that's work and if that much of your identity is associated with work in your practice.   What could we shift this to more so your whole identity is not associated with that? So that's like we go work out, we have time with family, we book the vacations and when you start to realize that there's more life outside of the chair, more life outside of it and you being a well-rounded human that truly and I don't like the word balance, I just love the word well-rounded and fulfilled. When we start to add some of those pieces in which again feels contradictory, it feels like if I give this up that I'm not making money. I used to say I don't want to sit on the couch and watch TV with my husband because I'm literally not making money.   That's one of the the grossest statements I've ever said, but Len, it's truth. I really truly felt this way. Like the only purpose is to be producing and to be productive. But I didn't realize that. Like you look at that athletes have to take a break and they have to reset. They have to recharge. They have to like the best time is actually the recovery off season. ⁓ no, no person can continue operating at 110%. And when they are operating, they're actually not their best self. So there's just as much beauty in the recharge off time.   as there is on the productive on time. So when we can delegate, when we have more purpose beyond just our practice, and it's okay, work to me is very fulfilling. It's such a big part of my life. I love it. ⁓ But it's not all of Kiera's identity. So if I were to lose work, Kiera and hopefully you can still exist outside of that. ⁓ And then truly having shut off time. A lot of clients when they come on board, I tell them, I'm like, I'm giving you the greatest gift. You're out of work today at 4.30 and I don't want you to talk about work. Close the laptop, walk out and literally leave it at work.   And what's crazy is people don't realize that you can actually get a lot done within your four or five hour, like four or five day a week work week. And to be home with your kids, to be home with your family, to go to the gym, to replenish your bucket that gives out so much every single day ⁓ really is what you actually need to be doing rather than trying to produce more. And it sounds contradictory, but it's true. You will actually produce more and be a better producer and happier business owner if you will do that.   I know that was a long-winded answer, Len, but I really hope that people can see there are two sides of success. The word itself of success has a portion of suck. Like there is a side of business that is really hard that does require that grind and that hard work, but there's also a beautiful side. And I think when people can dance in that, can see that their whole identity is not the practice. It's not all dependent on that and they fill themselves and fuel themselves. Literally, I feel like the burnout can be dissipated very quickly.   If you've been going on it for a long time, it will probably take a little bit longer, but these small, simple steps will make you so much more fulfilled. And honestly, I hope nobody listening to this podcast hit success without fulfillment. I hope all of us commit that while we're giving the great patient care, we're giving back to all these people, we equally get to deserve and we should deserve to have a beautiful life of our own as well.   Speaker 1 (26:39) So nicely said, very eloquent in way you said that as well. last thing I want to cover is, we talked about being overwhelmed. stress is also part of being overwhelmed. very stressed. What are some ways that you think a dentist can reduce the stress on a day-to-day part of his practice? If someone said, hey, I'm so stressed, I don't know what I'm going to do. And you hear it a lot. I I talk to dentists all the time. And one of the common denominators is that they're   You know, when I sold my practice, I was never truly, truly stressed out. The stuff that stressed me out, honestly, was stupid stuff. But since I sold my practice and retired, I don't really have much stress in my life anymore. It's very interesting. But what are some things that dentists could do to reduce those stress they see on a day-to-day basis?   Speaker 2 (27:29) Yes. Okay. And I said, yes, because I'm to go back to the S model. The S model is literally like my stress booster buster for you. Number one, where do you want to go and why? Like figure out you that truly if you don't have a North star, you don't know what you're going for and reassess to make sure that's really where you want to go. So many people put this like, I want to have four practices and I want to have this. And I'm like, why? You got to be able to tell me why I'm making sure it's your dream, not the dream you think you should be living.   That's like number one to get rid of stress, like truly living your dream. And I will tell you, you're allowed to like, it's in pencil, it's not in permanent ink. You can erase it, you can recraft it, you can recreate it. That's going to cut stress. I was chasing after a mountain, I didn't want to climb anymore. And when I realized that, that was a pivot shift. So number one is like, make sure you're actually truly going where you want to go. And that's the you. Earnings like profit, like Len, so much stress comes from not knowing the numbers.   And I know people sometimes want to avoid it. They don't want to look at it. Like I'm just going to go do production. I want to do ethical dentistry and I will tell you both exist. It's not an or like you will you as a human are going to naturally do ethical dentistry. Like you can't go against that. That's who you are at your core. And by knowing the numbers, you're not going to go and overdiagnose like I promise you it will not happen. But knowing the numbers and actually like looking at your cash, what are you spending money on? What do you need to produce to be able to afford the business?   Doctors learn the numbers and they actually use the numbers to make their decisions. Stress dissipates. I have so many doctors that reach out to me because they're cash flow poor and I'm like, you're producing 200,000 a month, how are we broke? ⁓ So actually understanding how to use numbers and not to be used by numbers and knowing how you actually can get money and like what can you live on and understanding tax brackets and savings like that discipline might seem constrictive, but I will tell you it is the most freeing stress free piece that you can have.   And then third, our systems and team. Like I'm going to like just really keep like painting this picture for you. Delegate to your team, use your team, put the systems into place. And we don't go for the whole elephant. We don't do the entire thing in one night shift. What we do is we look at the numbers. Where are numbers low on the KPIs? Let's go fix a system over there. So we fix that part of the leaking bucket. Just that alone, like even myself, I felt it like the hoosh of reducing that stress for you. ⁓ Start with your vision.   know your numbers and then put systems into place and team delegation and elevation ⁓ that will immediately reduce stress. And then like just quick, what is the one or two hot pain points right now causing the bulk of your stress? Let's figure out how we can eliminate those right now. And I want to, everybody always says, Kiera, there's no way like I can't do this. The answer is yes, you can. Yes, you can. And when we get out of this, I can't get that, I can't do this. We actually find the true core of what we can solve. Usually the answer is pretty simple and it's pretty immediate.   if we're willing to just let go and take action. So those would be kind of my like four little steps to reduce stress quickly and easily. And if you can't see it, sometimes having an outside voice and outside perspective, sometimes you're too far in the weeds, that can be very beneficial for you as well to like take you by the hand and say, here's step one, two, three, four, and they're there to guide you as well, rather than you trying to figure it out yourself.   Speaker 1 (30:35) amazing. This is great. ⁓ I want to shift for the final few minutes that we have together. I want to shift to my lightning round Q and a that I like to do with guests. We're going to get through eight to 10 of these. Okay, ready? The rule of thumb for this one, you like long winded answers, which is great. But for this one, it's very, fast. No long, no long winded. We'll never get through this.   Speaker 2 (30:47) So   You got it, Len.   Speaker 1 (30:58) So I opened my app up. First question, what book do you want to go back and reread as it's made a great impact on you the first time you read it?   Speaker 2 (31:07) I would go back and reread Bye, Your Time by Dan Martell. I feel like there's a lot that I could relearn from that where I'm at today.   Speaker 1 (31:14) repeat that one more time.   Speaker 2 (31:17) Yep, buy back your time by Daniel.   Speaker 1 (31:19) Buy back your time. I'm just writing it down. All right. Who has been your greatest inspiration?   Speaker 2 (31:25) Gosh Tony Robbins hands down. I love Tony so much. I look up to him a lot. I've been in his Lions group ⁓ the reason I look up to him is because He said one time the Tony you see in front of you is the Tony I created it's not from my parents It's not from business. It's not from anybody else It's who I want to be and who I esteem to be and he said life is always happening for you and not to you and those two pieces have Resonated with me so much in my life ⁓ truly one of the like   biggest, greatest mentors and I've been really blessed and lucky to have him directly mentor me, which have truly changed the trajectory of my course, of my life as well.   Speaker 1 (32:04) Awesome, amazing. ⁓ If you could take a class to learn anything, what would it be on?   Speaker 2 (32:10) marketing. Len, hate marketing. Call my Achilles heel. I learned so much and I think I know more. But man, if I could like understand it on a really high level easily all day every day and I take a lot of them. But man, one like magic one that would teach me everything. Yeah, it'd be amazing.   Speaker 1 (32:26) Amazing. Do you believe there is some sort of pattern or formula to becoming successful?   Speaker 2 (32:33) Yes, I do. It sounds like cliche. I didn't like, I think the yes model came from what I believe success is like you having a vision, looking at your numbers and then putting systems into play and using your team ⁓ and surrounding your yourself with people that are living and doing the life you want. I really do believe we become like the people we surround ourselves what we listen to. So that's what I would say is the path to success.   Speaker 1 (33:01) Amazing too. Has anyone in your network other than Tony Robbins, has anyone in your network been important in your journey or to your journey?   Speaker 2 (33:09) Absolutely. There's a lot of people. think my husband, that's a huge support for me. He believes in me, even though maybe he shouldn't believe in me, but having that rock. And then also my team, truly, I look at all the variations of Dental A Team and where I've gone as me as a person, they've evolved me as a human and they've also evolved our company and the good and the bad that have gone through.   They have truly shaped me, every single one of them, and I'm very, very grateful for the trust they put in me to create what we've built.   Speaker 1 (33:42) amazing. How do you develop how have you developed key partnerships?   Speaker 2 (33:47) Ah, that's fun. You go to events, you talk to people, you look to see how can you add value to their world, to their life. And I think partnerships, partnerships to me, I don't try to figure out like how to do something. I look to see like, who do I know that knows how to do this? That's how I use partnerships in life and vice versa. Like bring more to the table than you take from people. But I look at people have just like, what's their secret sauce? How can I like, like connect them to other people? To me, it's a fun connect the dots of just getting great people together. That's how I believe that like.   To me, that's how all boats rise is through partnerships like hands down. One of the best things was networking and meeting people. You will learn more from the minds of men than you will be able to like mine out of this world. Like there is more gold there than anywhere else in this world.   Speaker 1 (34:32) Got it. What has been your most satisfying moment in business?   Speaker 2 (34:39) Most satisfying moment? There have been a lot. I think recently my most satisfying moment was when I wanted to give up and I really was so burnt out and I was exhausted and I was tired and I hit that breaking point again in my life. And for the first time in my entire career, I took an entire month off and I reset and it was the most scaring. There was a lot of really bad backlash that came from it.   But me as a human, re-centered, refocused, re-prioritized. And I think that that was one of the most satisfying moments to realize, at the end of the day, CEOs and business owners have to show up for themselves first to be able to give to their entire team. And I'd never, ever, ever, ever done that. So like me personally, that was one of them. But man, like the hundreds and thousands of clients lives, Glenn, you and I both know, I think as consultants, when you hear people's lives changing,   like clients who are broke and literally had no money and now they're buying their kids their dream lives, that to me will always be the clincher of everything but like beautiful and why I show up every single day to do it. So there's a personal and a professional win that was like just super satisfying.   Speaker 1 (35:47) That's really great. All right, three questions left. Let's get through these quickly. What deserves all your attention but seldom gets it?   Speaker 2 (35:57) I would say probably my body like working out.   Speaker 1 (36:00) Okay, what three adjectives describe your strengths?   Speaker 2 (36:06) Adjectives. ⁓ I would say grit. would say fun. And I would say passion.   Speaker 1 (36:16) Great answers. Last question I ask is to everybody. So it is one subscription, either business or personal, so something you pay for either monthly or annually, that you simply cannot live without.   Speaker 2 (36:33) ⁓ Len.   I would say I can't live without, honestly, boomerang. That sounds so ridiculous. I would not be able to follow up with all the millions of things that I do day in and day out without boomerang as a person, like professional. Like I would pay for that all day every day. ⁓   Speaker 1 (36:53) I haven't heard that one before, that's a good one. you go. ⁓ So Kiera, how can people learn more about how you can help them if they want to learn more about your consulting agency? What's the best way for them to reach out and find out more?   Speaker 2 (37:03) Yeah, thank you so much Len. Best way is listen to the podcast, the Dental A Team podcast. Reach out on our website, TheDentalATeam.com. You can book a call with us or you can always reach out. You can text us directly, 775-243-5100. Like we will get back to you. I'm happy to share any tips, any insights. Find us on Instagram, Dental A Team. Truly, we try to be just like you are Len, available in all aspects and just really, really grateful for this opportunity today.   Speaker 1 (37:30) Well, this was great. Thank you so much for ⁓ spending 30 plus minutes with me, really educating the audience on things you're passionate about. And just like I did on yours, you can see the passion when you talk, you can see the passion in how you answer the questions. So I truly appreciate you kind of giving it all to us. So thank you again for being part of the Raving Patients podcast. ⁓ Guys, if you like the episode, please like us, please review us. If you think you or yourself or one of your colleagues can use what the Dental A Team can do for your practice, please reach out.   let them know you heard about them through the podcast that I just did with Kiera. ⁓ And as I end ⁓ every single one of my episodes, remember your reputation matters until the next episode. Thank you so much for joining me and we'll talk to everyone soon.  

Early orthodontic treatment is transforming how practitioners approach phase one treatment for growing patients. In this episode of the Golden Age Of Orthodontics, hosts Dr. Leon Klempner and Amy Epstein welcome Dr. Don Spillers, a board-certified orthodontist and leading voice in Invisalign First therapy. Dr. Spillers shares how clear aligners for kids are revolutionizing pediatric orthodontics, offering superior compliance, better hygiene, and remarkable arch development without traditional metal appliances. The conversation explores the business impact of treating patients at age seven versus only offering observation, the role of digital orthodontics in the growth of modern practice, and the best age to start orthodontic treatment for children.What you will Learn in this Episode:• How early orthodontic treatment with Invisalign First delivers superior patient compliance and clinical outcomes compared to traditional orthodontic appliances like palatal expanders and headgear• The business impact of implementing aligner therapy for growing patients – including how observation and recall strategies may be costing your practice significant patient attrition to competitors• Why digital orthodontics is revolutionizing phase one treatment with innovations like the Invisalign palatal expander, mandibular advancement wings, and complete digital workflow integration• How treating children during active growth phases supports airway development and arch development, often eliminating the need for primary or permanent tooth extractionsSubscribe to the Golden Age of Orthodontics and our sister podcast, Practice Talk, hosted by Lacey Ellis, wherever you listen to stay updated on orthodontic innovation and real-world practice strategies. Visit People in Practice for more insights and to connect with our team for practice growth solutions.TIMESTAMPS: 00:00 Introduction to early orthodontic treatment debate, the evolution of phase one treatment with clear aligners and personal insights from Dr. Leon and Amy Epstein02:34 Meet Dr. Spillers09:55 Dr. Don Spillers' journey from Invisalign skeptic to faculty member, teaching digital orthodontics and aligner therapy worldwide15:43 Patient experience and business impact of implementing Invisalign First – including compliance advantages and practice growth from 30% early intervention orthodontics19:21 Clinical innovations, including Invisalign palatal expander, mandibular advancement wings, and CBCT integration, showing bone change and airway benefits28:00 The marketing reality of observation versus treatment – why delaying orthodontic treatment leads to patient attrition and the future of digital pediatric orthodontics by 2030KEY TAKEAWAYS: • Early orthodontic treatment with Invisalign First offers a complete digital workflow from scanning to retention, with new tools including the Invisalign palatal expander, mandibular advancement wings, and occlusal blocks – providing every appliance needed to treat growing patients without traditional metal devices• Children ages 7-8 demonstrate superior compliance compared to teenagers, with parents reporting kids remind them when it's time to change aligners – plus treatment causes no pain, allows normal eating and sports, and improves hygiene compared to traditional orthodontic appliances• Practices implementing phase one treatment with aligner therapy experience significant business growth, as observation strategies lead to substantial patient attrition to competitors – moms want immediate...

Too toxic for the dump but just fine for your mouth. Yes, that's the logic of mainstream dentistry. But things are changing. As doctors Ben and Shawn Javid from Smilebody in LA testify, their practice is booming because people from far and wide want to find another way, a holistic, technology driven approach to oral health. Because oral health is the start of all health, from heart disease to your gut. Dr. Ben and Dr. Shawn Javid are the co-founders of Smilebody, a holistic dental and medical wellbeing practice, who are on a mission to transform dentistry as the pathway to overall wellness. They are advocates for ethics and quality dentistry with a focus on biological and functional full-mouth rehabilitation.  Dr. Ben Javid is a biological dentist is passionate about health, vitality, and longevity, who has  pursued extensive continuing education in cosmetic dentistry, sedation, implants, orthodontics, Invisalign, and sleep medicine, earning Diplomate status with the American Sleep and Breathing Academy. Recognized as one of “America's Top Dentists” since 2007 and named among Los Angeles Magazine's “Top Dentists of 2021”. Dr. Shawn Javid is also a biological dentist with a deep expertise in cosmetic dentistry, oral surgery, sleep medicine, and integrative biological protocols, and he operates with a philosophy that the mouth is the gateway to systemic health. He is known for leading a wellness-centered clinic that offers advanced diagnostics, biologically compatible treatments, and a range of holistic services like safe implant work, detox-oriented therapies, and whole-person care. Contact:Website - https://mysmilebody.com/about/Join us as we explore:Why Ben and Shawn's biological dentistry practice is exploding, with patients flying in from all over the world to work with a holistic oral health philosophy.The lunacy of regulating that mercury filings are too toxic for the environment but still perfectly acceptable for human mouths, and why Smilebody uses specific high tech safety equipment  to remove mercury amalgams.The top 5 ways to avoid cavities, and no, it's far more than brushing and flossing!Bruxing, fringing, clenching - the difference, why people do it and how to build back the bite the biological dentistry way.Mentions:Person - Westen A Price, https://www.westonaprice.orgProduct - iTero, https://itero.comSupport the showFollow Steve's socials: Instagram | LinkedIn | YouTube | Facebook | Twitter | TikTokSupport the show on Patreon:As much as we love doing it, there are costs involved and any contribution will allow us to keep going and keep finding the best guests in the world to share their health expertise with you. I'd be grateful and feel so blessed by your support: https://www.patreon.com/MadeToThriveShowSend me a WhatsApp to +27 64 871 0308. Disclaimer: Please see the link for our disclaimer policy for all of our content: https://madetothrive.co.za/terms-and-conditions-and-privacy-policy/

There's something about meeting someone who's truly hungry to learn. Payman spotted it straight away when Sanaa Harroussi walked into his Mini Smile Makeover course—that rare fire in the belly. But here's the thing: Sanaa's journey from Rabat to Paris to West London isn't just about collecting qualifications. It's about a woman who aced the ORE first time, built a fifteen-year career in the same practice, and then had everything turned upside down when her second son received a six-month life expectancy. What follows is a masterclass in resilience, the art of not taking anything for granted, and learning when perfectionism helps and when it hurts.In This Episode00:00:45 - Introduction and first impressions 00:01:25 - Growing up in Rabat 00:02:20 - Competitive entry into dental school 00:02:50 - How dentistry happened 00:03:50 - The serious student 00:06:25 - Postgraduate training in Paris 00:07:15 - Paris versus London 00:09:20 - The ORE challenge 00:11:20 - Blackbox thinking 00:17:10 - Finding her first job 00:20:30 - NHS reality check 00:21:55 - Patient expectations 00:24:25 - Family life begins 00:26:30 - The diagnosis 00:29:45 - Fighting for treatment 00:32:00 - Life with disability 00:33:40 - One day at a time 00:38:20 - The improvement obsession 00:40:00 - Retreats and self-care 00:40:30 - Clinical loves and methods 00:43:25 - Rubber dams and labs 00:48:40 - The digital question 00:51:10 - Invisalign journey 00:57:15 - Fantasy dinner party 00:58:45 - Last days and legacyAbout Sanaa HarroussiSanaa Harroussi trained in dentistry in Morocco before completing postgraduate studies in prosthodontics in Paris. She's been practising in West London for fifteen years, building her career in the same practice whilst raising three sons. When her middle child was diagnosed with spinal muscular atrophy, Sanaa fought to secure him a place in a clinical trial that would save his life.

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Hosts Jack and Kevin banter about painting, life, and an in-depth personal look at orthodontics — from ancient Egyptian techniques to modern fast braces. Kevin shares his long history with braces, recent struggles with an open bite, a failed home Invisalign kit, and his progress with new orthodontic treatment. They discuss how braces affect eating, self-image, and dental care over a lifetime, and reflect on how orthodontics has evolved from an elite procedure to a common, accessible treatment.

We only podcast when we're happy and we're podcasting right now! Kylan Savage and Valentine Hellman (hosts of the In Defense of Kesha podcast) guest for a special extra long ep where we experience the new Kesha album Period, which happens to be Kesha's first indie record on her own label. It's also our first crossover with In Defense of Kesha, and Nate and Kelly's first full Kesha album listen. Join us for 2025's Period, and Don't, don't, don't, don't even try to gi-give us shit. Oh and enjoy a special MouthGarf Report and another installment of I See What You Did There! Listen to Period: https://www.youtube.com/playlist?list=PLxA687tYuMWiog8uIcTrsAw19EdHUGS2VListen to In Defense of Kesha: https://podcasts.apple.com/us/podcast/in-defense-of-kesha/id1760009078Please give us a 5 star rating on Apple Podcasts! Want to ask us a question? Talk to us! Email debutbuddies@gmail.comListen to the archives of Kelly and Chelsea's awesome horror movie podcast, Never Show the Monster.Get some sci-fi from Spaceboy Books.Get down with Michael J. O'Connor and the Cold Family and check out his new compilation The Best of the Bad Years 2005 - 2025Next time: First Credit Card (For real this time! We promise!)

Get a free audit of your indemnity cover here >>> https://quote.allmedpro.co.uk/dental-indemnity-2025-new-proposal-dwi/———————————————————————Collect unlimited free verifiable CPD for UK Dentists here >>> https://www.dentistswhoinvest.com/videos/heres-how-to-get-more-patients-and-minimise-white-space-with-marius-satraru———————————————————————Empty chairs aren't fixed with louder ads; they're fixed with smarter systems. We dive into the real reasons diaries have white space and map a practical route from first click to accepted treatment, together with Marius Satraru of Align Media, who builds lead engines for dental practices. Rather than throwing money at SEO or Google Ads, we explore how to repair the funnel: a website that looks human and loads fast, multiple ways to convert (booking, forms, click‑to‑call, chatbot), and a CRM that treats your database as an asset instead of an afterthought.We get specific about the moments where leads leak. Missed calls after hours quietly erase demand, so we talk through AI reception as a night‑shift helper that books or sends links, speeding response without replacing your front desk. Follow‑up time matters just as much; personalised auto‑replies that reference the enquiry keep attention and reduce comparison shopping. We also unpack why fee pages cause exits, how a deposit policy can be tested to lower friction, and why clear finance options and next steps turn price browsing into bookings. For campaigns like Invisalign open days, we show how to start with your existing database: targeted emails, plain‑English benefits, strong subject lines, and simple booking paths.Once foundations convert, then scale. That's when SEO earns clicks and ads make sense, especially with focused landing pages that mirror ad promises and track results beyond leads to booked revenue. Throughout, we use a simple rule: stop self‑diagnosing. Audit answer rates, response speed, website conversion, CRM automation, and email cadence; fix the largest drop‑offs first, then widen the top of the funnel with the right channels. Want the full checklist and examples you can act on today? Listen now, subscribe for future deep dives, and leave a quick review with your biggest bottleneck—we'll tackle it next.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat  Click here to subscribe and watch on The Brian Wright Show YouTube Station  Click here to subscribe to The Brian Wright Show Podcast  Thank you to our Sponsors New Patient Group WrightChat Click here to Book Brian Wright to Speak at your Next Event  About your Host "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author What if I told you the most powerful marketing you already own costs nothing, sits inside your front door, and can be deployed the moment you finish this episode? In this episode Brian Wright pulls back the curtain on a simple, overlooked advantage—being family-owned—and shows how that single truth can turn casual customers into lifelong fans who will happily pay more and spread your name through the community. Brian opens by painting a scene from the road: standing after a headline event, hearing the same worries—corporations buying practices, rising competition, the panic to slash prices. Then he points to the counterintuitive truth: when you can't control the economy, you can control your message and the experience inside your doors. He uses sharp, real-world examples—restaurants that never ask for five-star reviews, waiting lists of patients who were told “let me think about it”—to show how millions in revenue are left unclaimed because businesses don't know how to ask or tell their own story. Drawing on surprising studies and crisp anecdotes, Brian layers in data that brings the strategy to life: consumers perceive family businesses as more authentic, trustworthy, and worth paying for, with younger generations especially motivated by shared values and purpose. He cites research that shows willingness to spend more to keep local shops thriving and reminds listeners that 91% of people remain loyal because of experience—proof that how you communicate matters far more than how much you spend on ads. But this is not theorizing. The episode drills into exact ways to use the family-owned message: put it on your website, your social videos, your first phone call, your welcome tour, even a QR code on a postcard that pops up a short owner-led message. Train your team to articulate benefits—consistent care, investments in top-quality materials and technology, transparency about sourcing—and turn those statements into emotional reasons to choose you over a corporate alternative. Brian reframes leadership as the ability to change behavior: it's not enough to have the idea—great leaders implement, repeat, hold people accountable and obsess over hospitality verbiage. He shares tactical prompts you can use today—scripts for phone calls and welcome tours, hospitality-driven statements about investment and community impact, and simple giveback ideas that connect purchases to local outcomes—so you can start converting loyalty immediately. As the episode closes, the message is urgent but empowering: you can reduce ad spend, raise prices, and build a referral machine simply by telling the right story—passionately, transparently, and consistently. If you're a family business, a restaurant, a clinic, or any people-first business, this episode hands you a free marketing blueprint you can implement now to dominate your market without competing on price. Press play, take notes, and then go change the way your people speak to customers—because inside your doors is where reputation is made, prices are justified, and lifelong fans are born.

What if I told you the biggest threat to your orthodontic practice isn't GPs doing Invisalign—it's your silence?In this episode of Five Minute Friday, I take on a controversial and pressing issue in our field: orthodontists enabling GPs to deliver treatment through outsourced setups—and worse, not stepping up to educate them. When screenshots from an Orthopreneurs thread started showing up on a startup's social feed to validate their GP-led model, it hit a nerve. This isn't just a fringe problem. It's a full-on shift in how ortho is being delivered—and too many of us are sitting on the sidelines, complaining but not acting.If you want to protect your turf, complaining in Facebook groups won't cut it. In this episode, I break down the real-world impact of poorly diagnosed “simple” cases, what we should be teaching our GP colleagues, and how you can take back control—by becoming the educator, not the victim. Whether you agree with the new model or not, you'll walk away with practical steps to safeguard your practice, elevate your relationships, and remind the world why orthodontists matter.QUOTES“But if you really want to make a difference, get out there and educate—but educate in a way that creates awareness that you just don't know enough to be doing this in most cases."— Dr. Glenn Krieger"If you're listening to this and you're pissed off about at-home aligners or orthodontists helping GPs... then get off your butt and start educating your GPs."— Dr. Glenn KriegerKey TakeawaysIntro – The controversy brewing in the ortho world (00:00)The GP-ortho model and why it's not going away (01:15)A real example: misunderstood case complexity (03:00)The two types of GPs doing ortho—and why most aren't malicious (04:30)What I teach my referring dentists (06:00)Why education, not outrage, is our best defense (07:40)Creating presentations that actually stick (08:50)Call to action: stop complaining, start leading (10:20)Additional ResourcesI've seen firsthand how educating your GPs can completely change the dynamic—and bring complex cases back to your chair.If you're tired of watching others erode our profession, start doing something about it. Want more ideas like this and the support to execute them? Join me at the final Orthopreneurs Summit this September. Go to opSummit2025.com to see if tickets are still available. Time is running out. Don't miss your chance to be part of the solution.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Welcome to Oconee's Own, a podcast production of The Oconee Enterprise. In this episode, we sit down with Dr. Russell of Russell Orthodontics & docaligners Studio, to learn more about his new Watkinsville office, how he got into orthodontics and all-things Invisalign! You can find our publication at OconeeEnterprise.com and. We hope you will join us each Tuesday to learn more about Oconee's own community members. If you have any questions for Dr. Russell, you can contact his office at (706) 549-0110. You can find their website at https://russell-orthodontics.com/. For questions about sponsoring an episode, podcast commercials or general podcast suggestions, please email Podcast@OconeeEnterprise.com. 

Content creators Kay & Tay Dudley join Avery for a sweet catch-up on love, parenting, and life in the third trimester. They revisit their small-town meet-cute, how filming one video a day turned into a full-time career, and why their channel feels more like a daily documentary than a performative “family vlog.” Kay opens up about this pregnancy, what's felt different from her first two, wild cravings, and navigating lupus remission while she soaks up work and travel. Avery and Tay also connect over blended-family life as stepparents, and what's shaped the kind of parents Kay and Tay are to their daughters and soon-to-arrive “Baby Bug.”The trio get candid about showing kids online and how the Dudleys will adapt as the girls grow. They talk mental health around comments, real-time posting vs. batch filming, and making space for their marriage amid nesting and nursery plans. They also get into Invisalign tray confessions, a Backstreet Boys surprise, Taco Bell orders, and Avery's spray-tan plug that Kay immediately bookmarks. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If it were ONLY yoga pants and Invisalign interfering with our hormonal health, it might not be too hard to avoid them and move on. But there are many more products and protocols--including plastic, pesticides, and mammograms--that throw our health out of whack. Patricia Luccardi today exposes numerous sources of toxins, PFAs (forever chemicals), and radiation that disrupt healthy hormonal function.   Patricia also offers solutions and suggestions for avoiding these things in the first place and flushing them out once we've been exposed. She shares the benefits of going braless, the power of broccoli sprouts and seeds for clearing out hormonal interference, and practical tips for supporting the lymphatic system and overall well-being.   Visit Patricia's website: PatriciaLuccardi.com Become a member of the Weston A. Price Foundation (and use code pod10) Check out our sponsors: Optimal Carnivore and Lumiram  

In today's narration of Reddit stories, OP tells us about how their father keeps throwing away items that they're still using. 0:00 Intro0:19 Story 13:59 Story 1 Comments / OP's Replies8:30 Story 1 Update10:03 Story 1 Comments / OP's replies15:20 Story 216:52 Story 2 Comments / OP's Replies20:12 Story 2 update21:34 Story 2 Comments / OP's RepliesFor more viral Reddit stories, incredible confessions, and the best Reddit tales from across the platform, subscribe to the channel! I *try* :) to bring you the most entertaining Reddit stories, carefully selected from top subreddits and narrated for your enjoyment. Whether you love drama, revenge, or heartwarming moments, this channel delivers the most captivating Reddit content. New videos uploaded daily featuring the best Reddit stories you won't want to miss!#redditupdate #redditrelationship #redditstoriesreddit Hosted on Acast. See acast.com/privacy for more information.

Click here to schedule free consultation with New Patient Group and/or WrightChat  Click here to subscribe and watch on The Brian Wright Show YouTube Station  Click here to subscribe to The Brian Wright Show Podcast  Thank you to our Sponsors New Patient Group WrightChat Click here to Book Brian Wright to Speak at your Next Event  About your Host "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author Today's Episode Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we've always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act. Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle. This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor's decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt. Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

Rick A. Mars, DDS, Dental Care Group President and Align (Invisalign) Global Faculty Member, joins the podcast to share insights on the latest trends in the dentistry space. He emphasizes the critical role oral health plays in overall wellness, explores the growing use of AI in dentistry, and raises concerns about the risks of DIY dentistry.

Rick A. Mars, DDS, Dental Care Group President and Align (Invisalign) Global Faculty Member, joins the podcast to share insights on the latest trends in the dentistry space. He emphasizes the critical role oral health plays in overall wellness, explores the growing use of AI in dentistry, and raises concerns about the risks of DIY dentistry.

We all have them—the nagging, unfinished tasks that have been sitting on our list for months, sometimes years. They weigh us down, drain our energy, and quietly whisper that we're falling behind. For me, it was finally starting Invisalign after years of thinking, “I should do something about my teeth.” It's a year-long commitment, but the simple act of beginning has already lifted a huge mental load. In this episode of Tales from The Lane, I challenge you to choose your “one thing” and commit to tackling it this year. We'll explore why unfinished tasks drain our focus (hello, Zeigarnik Effect), how finally starting creates momentum, and why clearing that lingering to-do is often more powerful than adding something new to your plate. If you've been carrying around something you keep saying you'll do “someday,” this is your sign to make someday today.

This is The Zone of Disruption! This is the I AM RAPAPORT: STEREO PODCAST! His name is Michael Rapaport aka The Gringo Mandingo aka aka The People's Pickle aka The Jewish Brad Pitt aka Captain Colitis aka The Disruptive Warrior aka Mr. NY aka Mr. Nantucket is with Dean Collins aka Dean Cuddles aka The Young Shooter aka The Fake Kurt Cobain aka Deuce Collins aka Deuce Cuddles & they are here in the flesh to discuss: Dean being back from Europe, Mike Rap gets Invisalign, Dean seeing Oasis by himself, the food in Slovania, Dean being sick & needing batteries, what they've been watching, movies to get excited about, & a whole lotta mo'. This episode is not to be missed! Rate & Review on Apple Podcasts or Spotify Send questions & concerns to: iamrapaportpodcast@gmail.com Subscribe to Rapaport's Reality Feeds: iHeartRadio: https://www.iheart.com/podcast/867-rapaports-reality-with-keb-171162927/ Apple Podcasts: https://podcasts.apple.com/us/podcast/rapaports-reality-with-kebe-michael-rapaport/id1744160673 Spotify: https://open.spotify.com/show/3a9ArixCtWRhfpfo1Tz7MR Pandora: https://www.pandora.com/podcast/rapaports-reality-with-kebe-michael-rapaport/PC:1001087456 Amazon Music: https://music.amazon.com/podcasts/a776919e-ad8c-4b4b-90c6-f28e41fe1d40/rapaports-reality-with-kebe-michael-rapaport Stand Up Comedy Tickets on sale at: MichaelRapaportComedy.com If you are interested in NCAA, MLB, NBA, NFL & UFC Picks/Parlays Follow @CaptainPicksWins on Instagram & subscribe to packages at www.CaptainPicks.com www.dbpodcasts.com Produced by DBPodcasts.comFollow @dbpodcasts, @iamrapaport, @michaelrapaport on TikTok, Twitter & InstagramMusic by Jansport J (Follow @JansportJ) www.JansportJMusic.comSee omnystudio.com/listener for privacy information.

On The Debbie Nigro Show, I like to dig into stories that make you go, “Wait, what?!” This week's head-turner: “Ozempic Teeth.” Yep, that's the headline making waves, and I knew I had to call in my go-to expert, Dr. John Castanaro of Castanaro Dental in Yonkers, NY, to help get to ‘the tooth of the matter'. What Are “Ozempic Teeth”? GLP-1 medications like Ozempic and Wegovy have taken the world by storm for their weight-loss benefits. But dentists are warning about side effects showing up in the mouth. According to Dr. Castanaro: “It's not the drug itself causing problems—it's the side effects like acid reflux, nausea, vomiting, dry mouth, and sometimes malnutrition.” Those issues can lead to enamel erosion, cavities, swollen gums, and even gingivitis. In short: less saliva = more dental drama. Prevention Is Key The good news? Simple changes can protect your smile: Drink more water. Dehydration is a big culprit. Use products like Biotene (a rinse that coats and protects against dry mouth). Chew sugar-free gum or candies to stimulate saliva. Stay active. Even light walking helps reduce reflux and nausea. Stay on top of dental visits. Dr. Castanaro recommends some patients schedule three cleanings a year instead of two. As he put it: “Prevention and being on top of it—being educated about it—is everything. You can't ignore these signs.” Dentistry's Big Trend Beyond Ozempic teeth, Dr. Castanaro noted a bigger shift: younger generations with fewer cavities are turning to cosmetic upgrades like Invisalign and whitening. Thanks to new tech (hello, 3D printers!), straighter, whiter smiles are now easier and less invasive than ever. My Takeaway Ozempic teeth might sound scary, but the fix is refreshingly simple: hydrate, care for your teeth, and don't skip the dentist. As always, knowledge is power—and I'm glad Dr. Castanaro was here to drop some wisdom (and a little humor). “At the end of the day, prevention and awareness go a long way.” Thanks, Doc. Enlighten yourself in the short podcast of my live conversation with Dr. John Castanaro on The Debbie Nigro Show.

Click here to schedule free consultation with New Patient Group and/or WrightChat  Click here to subscribe and watch on The Brian Wright Show YouTube Station  Click here to subscribe to The Brian Wright Show Podcast  Click here to register you and your team for NPG Iconic.  Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone Click here to listen to Why your Marketing Strategy Sucks!  Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton's urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition. Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can't sell value over price, and the mindset that confuses cheaper with smarter. They don't sugarcoat the truth — this episode will make you uncomfortable if you're not ready to act. Every story is a lesson. Dr. Barton's snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth. But this episode is not just technical advice; it's a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet. Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who's been in the trenches, press play — and bring a notepad.   "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz  Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author Learn invaluable life and leadership lessons to build a better culture. Learn advanced  strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential  online marketing  strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs.  For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still for you. A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients.  Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more.  New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive. 

In this "throwback" episode recorded live at Voices of Dentistry 2023, hosts Kevin and Zach are joined by guest Dr. Craig Harder to debate and discuss dental myths and tips. The main topic of conversation is the dental myth that Invisalign is a great value for dentists. Craig argues that Invisalign is not a good value because it eats up a significant portion of the fee, especially for dentists who don't do a high volume of cases and therefore don't qualify for discounts. Kevin, a high-volume provider, counters that the value of Invisalign is not just in the cost per case but in its powerful marketing engine. He explains that Invisalign's massive ad campaigns drive patients directly to dentists' offices, a level of promotion that individual practices could never achieve. The conversation also touches on the user experience of other clear aligner companies versus Invisalign, with Kevin stating he finds the Invisalign user interface to be far superior. Craig's tip: Always use Vivera retainers after aligner therapy! Join the Very Clinical Facebook group! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple yet powerful SEO strategy helps dentists generate more patient referrals, boost online visibility, and grow their practice fast. If you want more new patients without complicated SEO or wasted marketing spend, this episode is for you.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

On this week's episode of The Therapy Crouch, Abbey Clancy and Peter Crouch dive headfirst into another Ask Me Anything, with hilarious listener dilemmas to behind-the-scenes truths about their own marriage, nothing is off-limits.Abbey tests her footballer name pronunciation skills, as well as recalling losing her Invisalign in restaurant bins, while Peter admits to being spotted cruising along a French promenade on a lime bike.The pair weigh in on moving in with a partner too soon, whether it's ever acceptable to make wedding guests pay for food, and why kids nearly ended their love life this summer.Expect plenty of laughter, a few awkward confessions, and a surprising debate you'll never forget.00:00 – Intro01:02 – “Funny words” game spirals into absurd flap debates.03:25 – Do school holidays kill romance? Abbey and Peter confess.05:03 – The couple reflect on their beloved cats and relationship milestones.07:16 – Listener asks: how to ask your girlfriend to move in. Abbey reveals how Pete got it wrong.11:07 – Pete recalls the infamous “tree necklace” disaster.12:00 – Listener question: who would they shaba if not each other?13:01 – Abbey tests her footballer name pronouciations18:32 – The wedding food debate: should guests pay at a festival wedding?19:24 – A fan spots Peter riding a lime bike in Nice?!22:11 – Why Abbey and Peter had kids before marriage.26:04 – Invisalign horrors: Abbey's tips (and bin-digging disasters).28:40 – Would Abbey rather watch Peter play golf or model lingerie?30:25 – Flashback: A friend in a swimsuit and thigh-highs… Pete approves.Email: thetherapycrouch@gmail.com Instagram: https://www.instagram.com/thetherapycrouchpodcastTikTok: https://www.tiktok.com/@thetherapycrouch Website: https://thetherapycrouch.com/ For more from Peterhttps://twitter.com/petercrouchFor more from Abbeyhttps://www.instagram.com/abbeyclancyOur clips channelhttps://www.youtube.com/channel/UCZntcv96YhN8IvMAKsz4Dbg#TheTherapyCrouch #AbbeyAndPete #RelationshipAdvice #Podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode, I am joined by one of the POWERHOUSES of the orthodontic practice, Dr. Bob Skopek.He has practiced orthodontics for over 20 years in North Barrington, Illinois. His practice focuses on customer experience, exceptional clinical care, and business efficiency.Talking of efficiency, he transitioned from a practice of 15 team members and 11 chairs to 3 team members and 3 chairs.And guess what happened to his revenue after the transition….. it DOUBLED.This is HUGE from an efficiency perspective, but how did he achieve this.He credits a few things:✅Learning to move teeth with plastic – (he is a top 1% Invisalign provider)✅Remote monitoring through DentalMonitoring App✅OrthoFi to do the heavy lifting (insurance and patient processing & collection, finance, follow up with patients, etc.)✅Transitioning to an almost text-only office with the help of the Rhinogram AppThis is a value-packed episode for anybody trying to be more efficient in their practice. Tune InKey TakeawaysMeet Dr. Bob Skopek (01:38)Doing great technical Ortho (08:06)From 15 team members to 3 and doubling revenue (13:11)Clear aligner orthodontic efficiency (14:46)Remote monitoring to decrease office time (18:01)How OrthoFi has helped Skopek orthodontics be more efficient (21:45)Transitioning from a phone call to a texting office (26:38)Remote new patient exams (29:54)Running a practice entirely on technology (31:45)Quotes"But the biggest thing I found with OrthoFi is that I minimized staff so much. I used to have two financial coordinators and one part-time person on the phone with insurance companies" Dr. Bob Skopek"We're a texting office. We've eliminated probably 90% or more of our phone calls. We communicate through our DentalMonitoring and Rhinogram apps" Dr. Bob Skopek"We just kept saying it over and over, and now all of us don't say, give us a call, we say shoot us a text" Dr. Bob SkopekDr. Skopek on how they transitioned from phone calls to text messages. "The first step for me if I'm going to do clear aligner orthodontics was I have to be able to do the same level of orthodontics that I can do with braces and wires" Dr. Bob SkopekDr. Bob Skopek is speaking at this year's  https://opSummit2025.com register now while tickets are still available. Go to https://opSummit2025.com and grab your spot today.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Winnie updates her Invisalign journey - how do we think she's been doing?

DON'T MISS the dental event of the year, November 7-8. Nowak Dental Supplies (https://www.nowakdental.com/) is hosing NOLA Lab Fest (https://www.nolalabfest.com/) in New Orleans, Louisiana. Head over to nolalabfest.com to see the line up and to register. A HUGE thanks to Aidite North America (https://www.aidite.com/) for hosting the podcast at their booth. Come find us and be on the podcast! Yet even more conversations that Elvis and Barb got while in the exocad (https://exocad.com/) booth at IDS 2025..... back in MARCH!! First up is a visit from on one our favorite companies that make bars, Panthera (https://pantheradental.com/). Instead of our usual guest we get to meet Pierre-Luc Duchesne and Dereck Donnelly. PL is their Director of Marketing and Derek is head of Global Customer Experience. Together the talk about being at their second IDS show, how they make their product an experience for the customer, the Fusion Bar (https://pantheradental.com/products-solutions/panthera-fusion-bar/) that only needs 5mm of clearance, their partnership with VITA (https://pantheradental.com/vita-and-panthera-distribution-partnership/), and the second coming of The Master Cup (https://pantheradental.com/three_finalists_of_the_2023_masters_cup/). Then we got to talk to an Irish dentist that practices in Scotland, Dr. Eimear O'Connell. She was plastered on the walls of the exocad booth 20 feet tall because she was one of the "Heroes of Digital Dentistry" and her journey is astounding. Dr. O'Connell talks about learning that Cerec was harder than it looks back in 2007, learning to work with amazing labs, using exocad to help her sell treatment by using the ART function (https://exocad.com/our-products/exocad-art), and a very concerning trend in the UK that makes it harder to be a dentist. Let's be honest. There are a LOT of zirconia on the market these days. How do you know which is which? Is one better than another? Is there one that can handle every situation? Check out a FREE webinar from Ivoclar (https://www.ivoclar.com/en_us) called Zirconia Unboxed with Jeff Smith, CDT. (https://www.ivoclar.com/en_us/course/zirconia-unboxed/246115?utm_source=External+-+Voice+from+the+Bench&utm_medium=QR+code&utm_campaign=Academy&utm_term=August) "This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques. This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques." Check it out at: https://www.ivoclar.com/enus/course/zirconia-unboxed/246115?utmsource=External+-+Voice+from+the+Bench&utmmedium=QR+code&utmcampaign=Academy&utm_term=August Special Guests: Dereck Donnelly, Dr. Eimear O'Connell, and Pierre-Luc Duchesne.

Karl Stelter is a filmmaker whose commercial director / producer work has been recognized by  the Clio's, Tribeca, Tribeca X, the ADDY's, Telly's, Webby's, 1.4, ADCC, DUST, and over 15 Oscar Qualifying film festivals.  His recent Jury Award win at Sebastopol qualified him for the 2025 Oscars. His clients include Invisalign, Amazon, NFL, Telus, Western University of Health Sciences, and GHA Autism Supports among others.Today we get into how Karl convinced brands like Telus and Invisalign to buy documentary projects he was already making as passion projects and turn them into commercials and branded entertainment, how to make the most of a festival experience like Tribeca and how to pivot into a new type of work that's different from what you've already built a portfolio in. BREAKDOWN: 2:43 – two(!) projects at Tribeca, both scripted and branded doc spot3:03 – Swimming with Butterflies feat. Brand partner, Invisalign and TribecaX3:53 – Balancing authentic story x branded, paying the bills x passionate5:23 – Karl's journey with the subject of the doc, Paralympic swimmer9:03 – Gaining trust with documentary subjects11:43 – Shooting underwater feat. DP Joe Simon12:33 – Pitching a short doc to a brand (Invisalign)16:33 – How much would a brand give as a budget?19:13 – did Invisalign care about where the spot would live?20:13 – Submitting to Tribeca documentary vs. TribecaX (branded counterpart)21:38 – The Tribeca experience22:53 – The Lord of All Future Space and Time: a maximalist cheesecake short film (rich & dense)24:38 – repeat collaborators27:23 – running his own production company, Journeyman Studios, since 201229:48 – Pivoting from weddings to corporate videos; how to pivot to new types of work32:23 – don't lose sight of your artistic side34:08 – success in the industry is a game of time37:05 – getting into a top tier festival while simultaneously being rejected from much less prestigious festivals38:23 – realistic acceptance rate for festivals39:08 – Pitching: collaborators and clients42:53 – don't lose your collaborators to be right44:28 – how to enjoy Tribeca47:28 – different financing models: Karl's other shorts!57:38 – how to have a family as a filmmaker1:07:13 – TIME CAPSULE

In this Ask Me Anything episode, Dr. Will Cole and his clinical team answer your top health questions - from the safety of Invisalign retainers and peptide protocols to long COVID recovery and gut health support. Plus, Dr. Cole breaks down the poop talk you didn't know you needed. For all links mentioned in this episode, visit www.drwillcole.com/podcast.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Take proactive care of your health and head to OPositiv.com/WILLCOLE or enter WILLCOLE at check out for 25% off your first purchase.For 20% off your first purchase visit linnebotanicals.com/willcole.Shop now at weareohho.com and use code WILLCOLE for 20% off.Get your free sample pack at DrinkLMNT.com/artoeingwell. Timeline is offering my audience a 20% discount on all first time purchases at timeline.com/willcole. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin and Zach are joined by star hygienist Maryann McFarland. They kick things off with a competitive discussion about their favorite games, from Maryann's professional-level Scrabble skills to Zach's past as a ranked online poker player. The conversation then shifts to the clinical topic of the day: how Maryann champions the Invisalign workflow in the practice. She provides a masterclass on her process, detailing every step from initial patient contact and leveraging in-office marketing to using photos on a big-screen monitor, discussing financials, and performing the digital scan—all while emphasizing the crucial role of teamwork and efficiency. Key Takeaways: Empower the Hygiene Team: A trained and motivated hygienist can be the primary driver for Invisalign cases, from the initial conversation to the digital scan, freeing up the doctor's time and boosting production. A System Creates Efficiency: The practice utilizes a highly systematic, team-based approach. While one person engages the patient, others prepare financial plans or manages imaging in the background, eliminating bottlenecks and making the process fit within a standard appointment. Visuals Drive Acceptance: Using large, high-quality photos on a monitor is a powerful tool. Showing patients their own crowding, wear, or abfractions and then asking, "Are you happy with your smile?" is more effective than just describing the problem. Make it Easy to Say Yes: Streamline the financial conversation by having payment options prepared in advance. Presenting clear solutions immediately after the patient expresses interest removes a major barrier to starting treatment. Create Urgency (and Follow Up): Offering to scan an interested patient on the spot capitalizes on their motivation. For those who need to think about it, sending them home with a signed financial plan and following up creates a clear path to starting their case. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

If there's a topic that you are not likely to find any consensus about in the orthodontic world, it's which clear aligner to use in your practice.Perhaps the reason for this is because, as clinicians, we want to be the best at what we do and what we use, and in the process, we get very attached to one aligner over the other. In this episode, I am joined by Dr. Bill Dischinger and Dr. Trevor Nichols to talk everything about clear aligners. They are key opinion leaders for Spark, but if you know anything about these two gentlemen, you know that this won't make a difference in their opinion about this topic. But one point we all emphasize in this episode that should guide all orthodontists is that we are not in the teeth business but in the people business.We must be ready to embrace whatever technology or product that will help deliver excellent clinical outcomes to our patients with fewer visits and lesser time. Tune In!Key TakeawaysIntro to Dr. Bill Dischinger and Dr. Trevor Nichols (00:32)Spark vs Invisalign aligners (09:53)Aligners and brackets (16:24)Treating severe cases with aligners (19:54)Where Spark excels (21:54)Finishing cases with Spark (28:44)Having aligner days in your practice (37:11)How aligners and DentalMonitoring saves time for doctors and patients (41:42)The fallacy that exists among orthodontists (44:32)The why of orthodontics (48:36)“With Dental Monitoring, we're delivering better care than we ever have. We see these patients on a weekly basis. And if you don't know how Dental Monitoring works, I would really encourage you to find out. It has changed my life.” Dr. Bill Dischinger “There's this fallacy among orthodontists, and I don't know why, that we need to see patients more rather than less.” Dr. Glenn Krieger “We're not in the teeth business, we're in the people business.” Dr. Trevor NicholsAdditional ResourcesWant to connect with orthodontists who believe in lifting each other up?Come to the final Orthopreneurs Summit in Las Vegas this September. Trust me—it'll be the most impactful event you've ever attended. Go to opSummit2025.com and grab your spot today.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here:https://www.facebook.com/groups/OrthoPreneurs

It's the 11th running of the Race For the Future in Fort Worth, TX on September 14, 2025. This is YOUR chance to make a difference in a industry we all love so much. Important links: All the money goes to The Foundation For Dental Laboratory Technology: https://dentallabfoundation.org/ All about the Race: https://dentallabfoundation.org/news-events/race-for-the-future/ Race website: https://fortworth.californiatriathlon.org/ TO DONATE: https://fdlt.memberclicks.net/donor-form#/ Select: Race for the Future Enter the name of the racer you want to support: BARB WARNER or THE CROWN JEWELS Enter the amount (One Million Dollars) It's hard to believe that IDS 2025 happened over 4 months ago and we are still bringing out conversations we got while at the exocad booth. This one is jam-packed with three conversations with 4 different people in the dental industry that really are making huge impacts. First up is two dentist that are using their time and talent to teach other clinicians from around the world how to implement the digital workflow in their practice. Dr. Milad Shadrooh (The Singing Dentist!) and Dr. Robbie Hughes are from opposite ends of England but both share the passion of education. They talk about their careers, what kind of courses they offer at Avant Garde Dentistry (https://www.avantgardedentistry.co.uk/) and how through a mentorship program, dentist can go digital both efficiency and confidently. Then we meet the CTO of Align Technologies (https://www.aligntech.com/), Zelko Relic. Zelko talks about getting into dental, the history of Align Technologies and when they merged in Invisalign (https://www.invisalign.com/), Itero (https://itero.com/), and exocad (https://exocad.com/). He also talks about the resources they put towards R&D, scaling a company to make over 1 million parts A DAY, what new technologies are currently being worked on, and how they are making the ultimate in providing the comprehensive solution to all. We wrap up the episode with Ben Weber from ModuleWorks (https://www.moduleworks.com/). What is ModuleWorks, well it's kind of hard to explain. You see, it's in about 90% of the manufacturing in the world. It's not the CAM, it's not the user interface, but it's in the background making it all come together. Ben talks about what ModuleWorks is, how it works, and why we can't live without it. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. Al l you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Ben Weber, Dr. Milad Shadrooh, Dr. Robbie Hughes, and Zelko Relic.

Dr. Teodorina Secara este medic primar ortodonție și ortopedie dento-facială, fondatoarea clinicii Northo de ortodonție, cu o investitie de peste 650.000 euro, primul si singurul medic din Romania cu certificare diamond pentru aparatele invisalign. Este membru fondator al Asociației de Ortodonție Linguală din România, a urmat stagii de pregătire în clinici din SUA, Germania, Spania si Italia. A facut peste 60 de cursuri internaționale de perfecționare, in tari precum: Franta, Grecia, Italia, Africa de Sud, Coreea, Elvetia, Ungaria. NORTHO este o clinică unică, premium, de ortodonție avansată, integral digitalizată, creată în slujba pacienților. 

In this episode, Kevin and Zach return from a hiatus and catch up on their summer adventures before introducing a special guest: Kevin's hygienist, Maryann McFarland. Maryann shares her journey through a 32-year career in hygiene, from a frustrating first job in a "prophy mill" to finding her work home in Kevin's practice. She discusses how embracing new challenges like sleep apnea treatment, clear aligner therapy, and administering local anesthesia has reinvigorated her passion for dentistry and transformed her job satisfaction. Key Takeaways Find Your "Work Home": A positive and supportive work environment is crucial for long-term career satisfaction. Maryanne's story shows the stark contrast between a high-turnover practice and one that invests in its team. Trust Empowers Your Team: Practice owners who trust their team members with new responsibilities and encourage them to develop their skills can unlock a higher level of engagement and satisfaction. As Maryanne says, Kevin "finds what we're good at and he lets us run with it." Hygiene is More Than Cleaning Teeth: Expanding a hygienist's role beyond traditional prophies to include comprehensive care like sleep apnea, orthodontics, and implants can combat burnout and foster significant professional growth, even for a 30+ year veteran. Embrace Lifelong Learning: Being open to learning new skills, like when Maryanne took on local anesthesia after 30 years without it, can be challenging but ultimately become one of the most rewarding parts of the job. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

Today on the Golden Age of Orthodontics, we'll explore the controversial topic of early orthodontic treatment. Dr. Daniel Grob, a board-certified orthodontist with over 40 years of experience, discusses the benefits and challenges of early intervention. He emphasizes the importance of developing facial width and addressing oral habits in young patients.Dr. Grob challenges traditional views on early treatment, arguing that cone beam X-rays have changed how orthodontists assess patients. He focuses on creating width for future development rather than just straightening teeth. Dr. Grob aims to complete phase one treatment in 15 months or less and phase two in 18 months or less.The discussion covers the prevalence of oral habits like mouth breathing and nail biting in young patients seeking early treatment. Dr. Grob shares insights on educating parents and general dentists about the signs of maxillary deficiency and the benefits of early intervention.The episode also addresses the marketing aspects of promoting early orthodontic treatment. Dr. Grob emphasizes the importance of building relationships with pediatric dentists and other specialists for referrals. The hosts discuss strategies for reaching parents directly through educational advertising. The conversation concludes with clinical advice for younger practitioners considering early treatment. IN THIS EPISODE: (00:00) Intro: Early orthodontic treatment debate(02:28) Meet Dr. Daniel Grob(10:14) Cone beam X-rays changed approach to early treatment(14:47) Parent demand and concerns driving early ortho(16:49) Prevalence of oral habits in early treatment patients(24:42) Partnering with pediatric dentists for referrals(29:51) Evaluating transverse dimension and expansion needs(33:37) Compliance with Invisalign for young children(34:59) Resources to learn more about pediatric orthodontics(37:51) Closing thoughts and call for listener feedbackKEY TAKEAWAYS: Early orthodontic treatment is about more than just straightening teeth. Dr. Grob's focus is on developing facial width and balance, which can lead to better long-term outcomes. Using cone beam imaging has revolutionized how he approaches early treatment by allowing him to assess the transverse dimension more accurately.Oral habits play a significant role in malocclusions. Nearly half of the patients Dr. Grob sees for early treatment have some type of habit like mouth breathing or nail biting that impacts their dental development. Identifying and addressing these habits is crucial for successful early intervention.Partnering with pediatric dentists and educating parents about the benefits of early treatment has been key to Dr. Grob's practice's success. By starting treatment between ages 6-9 when appropriate, we can often help avoid more complex interventions later on and simplify the overall orthodontic process for many patients.RESOURCE LINKSPeople + Practice - Website Leon - EmailAmy - EmailPeople + Practice - EmailThe Pediatric Orthodontist Facebook GroupKEYWORDS: orthodontics, golden age of orthodontics, early orthodontic treatment, pediatric orthodontics, transverse dimension, oral habits, cone beam x-rays, phase one treatment, facial balance, orthodontic practice growth, non-extraction orthodontics, orthodontic marketing, pediatric...

This week, we're joined by award-winning dentist, educator, and KOL Dr. Karla Soto to talk about how digital dentistry is transforming patient care and practice efficiency. She also shares the story behind Key Elements, her platform designed to help dentists embrace digital workflows through education, community, and support. Episode highlights: How digital technology is elevating the standard of care in dentistry The value of comprehensive restorative dentistry for both patients and practices Expanding the role of iTero beyond Invisalign into hygiene, diagnostics, and treatment planning Dr. Soto walks through the step-by-step use of digital tools in a real patient case An inside look at the Key Elements program and how it supports dentists in adopting digital workflows Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

I am thrilled to connect with Dr. Staci Whitman today. She is a leading authority in functional dentistry, on a mission to revolutionize oral healthcare with a unique blend of scientific expertise and compassionate care, dedicated to creating a knowledgeable and cavity-free world. In our discussion, Dr. Staci explains how the oral microbiome functions as a gatekeeper for systemic health, and we examine the impact of chronic mouth breathing and the significance of nitric oxide production. We explore allergies, myofascial symmetry, physical therapy, sleep disorders, and breathing as a continuum, and discuss changes during menopause that impact the oral microbiome, affecting salivary flow, bacterial diversity, risk for gum disease, changes in taste, oral pain, and impaired immune defences. Dr. Staci shares her thoughts on how dentistry needs a reboot, whether fluoride should be in drinking water and toothpaste, and the impact of veneers, braces, and Invisalign. She also offers tips and tools for optimal oral health.  This discussion with Dr. Staci Whitman offers powerful insights, and I look forward to having her join us again after her book comes out in 2027. IN THIS EPISODE, YOU WILL LEARN:  Why is the oral microbiome so important? Why chronic mouth breathing is not benign The steps middle-aged women can take, from a dental perspective, to help navigate hormonal changes during menopause  How oral dysbiosis affects various organ systems How hormone replacement therapy can save the quality of your jawbone and teeth Why women must optimize their diets to support midlife hormonal changes How common dental advice can sometimes be more harmful than beneficial for the long-term health of your microbiome. Ways to optimize your oral microbiome The benefits of tongue scraping and oil pulling Popular dental trends that concern Dr. Staci, as a dental expert Bio: Dr. Staci Whitman, a leading authority in functional dentistry, is on a mission to revolutionize oral healthcare. With a unique blend of scientific expertise and compassionate care, she's dedicated to creating a cavity-free world. Dr. Staci is board-certified in pediatrics, integrative dentistry, and naturopathic dentistry and is one of the only dentists in the world to have her Functional Medicine Certification from the Institute of Functional Medicine. She founded one of the leading Functional Pediatric Dental offices in the country, where she takes a whole-body and holistic approach to her care. She is the co-founder of the Institute for Functional Dentistry, launching in summer 2025, and lectures globally on Functional Dentistry and the Oral Systemic Connection. She is also the co-founder of Feed Your Good Guys (Fygg), a microbiome-friendly oral care. With a passion for optimizing the oral microbiome, hormonal health, nutritional status, and sleep and airway health, she is a sought-after expert and educator with a heavy focus on preventative dentistry, cavity arrest, and remineralization, and the oral-gut-brain axis. Dr. Staci passionately shares her knowledge and insights on creating happy teeth and healthy lives. Connect with Cynthia Thurlow   Follow on Twitter Instagram LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Connect with Dr. Staci Whitman On her website Instagram

Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here's what you'll learn: ✅ Why throwing money at ads doesn't automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

DON'T MISS the dental event of the year, November 7-8. Nowak Dental Supplies (https://www.nowakdental.com/) is hosing NOLA Lab Fest (https://www.nolalabfest.com/) in New Orleans, Louisiana. Head over to nolalabfest.com to see the line up and to register. A HUGE thanks to Aidite North America (https://www.aidite.com/) for hosting the podcast at their booth. Come find us and be on the podcast! We are once again showcasing some wonderful conversation that we got while in the exocad (https://exocad.com/) booth at IDS 2025. It's funny to travel all the way to Germany to talk to two Americans, one of them even works with Barb! First up is the CEO of the Leixir Dental Group (https://www.leixir.com/), John Krier. John talks about coming to dental from orthopedics and the differences he is noticing. Only 18 months into his new role, John has already visited every lab in the Leixir group and has started to change the culture of over 1000 employees to empower them to take ownership of the work they do. Then we meet fellow podcaster, Dr. Jeff Horowitz. Dr. Horowitz has two practices in South Carolina, GP and Sleep and airway. He talks about the importance of creating the space in the arches for better sleep and how they are even expanding the palate on adults. Dr. Horowitz is also 1/3 of the podcast Dentist IN the Know (https://www.dentistsintheknow.com/) and tells us all about how a couple of dentists got together during the pandemic to chat about what they all love so much. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Dr. Jeff Horowitz and John Krier.

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms?This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You'll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among prospective patients. We show the psychology behind exclusive invitations, the artistry of approaching local businesses, and the secrets to transforming event day into a VIP experience that excites your community and your team alike.From scriptwriting that instantly wins over business owners to sensory details that make would-be patients feel valued as soon as they step through your door, every step is crafted for measurable results. Learn how to brief your team for seamless execution, leverage in-person energy for genuine engagement, and follow up with intentionality to turn interest into signed treatment plans. By the end of this episode, you'll be equipped to turn Invisalign Days into a signature tradition that elevates your practice's reputation and fills your books—quarter after quarter.What You'll Learn in This Episode:How to design an Invisalign Day that inspires immediate action, not just window shoppingThe most common marketing pitfalls that lead to empty events—and how to avoid themWhy ground marketing outperforms digital tactics for high-quality patient leadsWhich local businesses are goldmines for high-intent prospective patientsA step-by-step outreach script that creates win-win partnerships with local venuesProven psychological triggers to drive urgency and exclusivity for your eventIn-office strategies to create a memorable, VIP patient experienceThe importance of team rehearsals and specific roles for flawless event deliveryFollow-up frameworks to ensure curiosity turns into actual casesTune in now to transform your next Invisalign Day from a hopeful event to your practice's ultimate patient magnet!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

Today on the show, two new books take different routes to humor. First, writer Damon Young is out with an anthology of comedic essays called That's How They Get You. Young says he reached out to people who represent the expansiveness of Black humor and gave them one directive: Be funny. In today's episode, Young talks with NPR's Juana Summers about his essay on his relationship with Invisalign. Then, Dennard Dayle's fixation with the Civil War was the impetus for his satirical novel How to Dodge a Cannonball. The book follows a teenage Union flag twirler as he switches sides, steals uniforms, and claims to be an octoroon. In today's episode, Dayle chats with NPR's Ayesha Rascoe about taking a comedic approach to history.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Send us a textClick here to register you and your team for NPG Iconic. Click here to schedule free consultation with New Patient Group and/or WrightChat Click here to subscribe to The Brian Wright Show Podcast Click here to subscribe The Brian Wright Show YouTube Station Click here to subscribe to the New Patient Group YouTube Station at: Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates.Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand.The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers.This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable.Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.New Patient Group - The Employee & Patient Experience Co.A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edg

Topics covered include: True artists, Kyle meeting David Lynch for the first time on the Universal lot, getting Invisalign for the bit, Benito's world getting rocked by Blue Velvet in high school, saliva overproduction, going blonde, Overcompensating's origin story on the New York standup circuit, finding the laughter and heart in coming out, new perspectives in watching your old work, Kardashian skits with stakes, college as an epicenter of comedy and heartbreak, pledging Beta, Kyle's first job working at a lumber mill in Yakima, dad's loving Pride merch, Tom Hanks' sage auditioning advice, college golfer siblings, being fluent in the "Apple" dance, Kyle's first introduction to Sex and the City's Trey MacDougal, and being all up for the craziness.

OpenAI is coming for the iPhone, but Apple won't be ready. Plus, the great Invisalign vs Braces debate.

Find out why wearing Invisalign got Ashley ghosted on Waiting by the Phone! Kaelin tells us everything we need to know regarding Billy Joel's health concerns. And listen to Fred's Fun Fact about cornhusks!See omnystudio.com/listener for privacy information.

Ashley is confused why her date won't text her back after hitting it off... Find out why she got ghosted!See omnystudio.com/listener for privacy information.

In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a “dentist as backup plan” mindset, and the value of intentionality in both business and personal life.  Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of The Social Dentist, Dr. Desiree Yazdan shares her expertise on boosting Invisalign case conversions in dental practices. With her deep knowledge in marketing, branding, and community building, Dr. Yazdan provides you with actionable insights. She stresses the importance of educating both your dental team and your patients about the health benefits of proper dental alignment, which go far beyond just aesthetics. Dr. Yazdan also highlights the significance of effective patient communication. It's all about building trust and ensuring that your patients feel heard and understood. She suggests that by having thorough consultations, you can address any concerns your patients might have and provide them with a clear understanding of the treatment process. Moreover, Dr. Yazdan touches on the growing role of virtual care. In today's digital age, offering virtual consultations can be a game-changer, making it easier for patients to access your services and feel more comfortable with their treatment plans. By focusing on these key areas, you will not only improve patient outcomes but also increase your case acceptance rates. So, if you're looking to enhance your practice and help more patients achieve their dream smiles, this episode is a must-listen! Watch Dr. Yazdan's Make More Money Video - www.dryazdancoaching.com/mdm Book Your Consultation with Dr. Yazdan HERE: www.dryazdancoaching.com/consult Email Dr. Yazdan: DrDYazdan@gmail.com Join Dr. Yazdan's Coaching Waitlist - www.dryazdancoaching.com/waitlist Follow Dr. Yazdan on Instagram - https://www.instagram.com/dryazdan/

What if you could work just three days a week… and still run a thriving dental practice? In this episode of The Thriving Dentist Show, Gary Takacs and co-host Naren Arulrajah explore a powerful idea that's on the minds of many dentists today: how to create more free time without losing income or control of your practice. If you've ever felt burned out or just wish you had more balance in life, this episode is for you. Gary shares how he's helped many dentists make the three-day work week a reality. From smart scheduling to reducing insurance headaches, you'll hear real-world strategies that work. They talk about how two dentists can share the week and still keep the office running five days, or how a solo dentist can stay just as productive by working smarter—not longer. You'll also learn how to build a strong, happy team that loves the schedule as much as you do. Naren jumps in with simple marketing tips to help attract patients for high-value services like implants, Invisalign, or cosmetic dentistry. He explains why great landing pages, real patient stories, and search engine optimization (SEO) can help you get more of the right patients—without spending a lot on ads. These ideas make it easier to grow your income, even with fewer workdays. Whether you're just starting to think about a lighter schedule or you're ready to take action, this episode gives you a clear path forward. Gary and Naren break it all down in a way that's easy to follow and proven to work. It's not just a dream—you really can build a life and practice your love with more time, more freedom, and less stress.