Podcasts about invisalign

If it were ONLY yoga pants and Invisalign interfering with our hormonal health, it might not be too hard to avoid them and move on. But there are many more products and protocols--including plastic, pesticides, and mammograms--that throw our health out of whack. Patricia Luccardi today exposes numerous sources of toxins, PFAs (forever chemicals), and radiation that disrupt healthy hormonal function.   Patricia also offers solutions and suggestions for avoiding these things in the first place and flushing them out once we've been exposed. She shares the benefits of going braless, the power of broccoli sprouts and seeds for clearing out hormonal interference, and practical tips for supporting the lymphatic system and overall well-being.   Visit Patricia's website: PatriciaLuccardi.com Become a member of the Weston A. Price Foundation (and use code pod10) Check out our sponsors: Optimal Carnivore and Lumiram  

In today's narration of Reddit stories, OP tells us about how their father keeps throwing away items that they're still using. 0:00 Intro0:19 Story 13:59 Story 1 Comments / OP's Replies8:30 Story 1 Update10:03 Story 1 Comments / OP's replies15:20 Story 216:52 Story 2 Comments / OP's Replies20:12 Story 2 update21:34 Story 2 Comments / OP's RepliesFor more viral Reddit stories, incredible confessions, and the best Reddit tales from across the platform, subscribe to the channel! I *try* :) to bring you the most entertaining Reddit stories, carefully selected from top subreddits and narrated for your enjoyment. Whether you love drama, revenge, or heartwarming moments, this channel delivers the most captivating Reddit content. New videos uploaded daily featuring the best Reddit stories you won't want to miss!#redditupdate #redditrelationship #redditstoriesreddit Hosted on Acast. See acast.com/privacy for more information.

Click here to schedule free consultation with New Patient Group and/or WrightChat  Click here to subscribe and watch on The Brian Wright Show YouTube Station  Click here to subscribe to The Brian Wright Show Podcast  Thank you to our Sponsors New Patient Group WrightChat Click here to Book Brian Wright to Speak at your Next Event  About your Host "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author Today's Episode Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we've always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act. Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle. This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor's decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt. Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

Rick A. Mars, DDS, Dental Care Group President and Align (Invisalign) Global Faculty Member, joins the podcast to share insights on the latest trends in the dentistry space. He emphasizes the critical role oral health plays in overall wellness, explores the growing use of AI in dentistry, and raises concerns about the risks of DIY dentistry.

Rick A. Mars, DDS, Dental Care Group President and Align (Invisalign) Global Faculty Member, joins the podcast to share insights on the latest trends in the dentistry space. He emphasizes the critical role oral health plays in overall wellness, explores the growing use of AI in dentistry, and raises concerns about the risks of DIY dentistry.

It's September and cosy season has arrived!

We all have them—the nagging, unfinished tasks that have been sitting on our list for months, sometimes years. They weigh us down, drain our energy, and quietly whisper that we're falling behind. For me, it was finally starting Invisalign after years of thinking, “I should do something about my teeth.” It's a year-long commitment, but the simple act of beginning has already lifted a huge mental load. In this episode of Tales from The Lane, I challenge you to choose your “one thing” and commit to tackling it this year. We'll explore why unfinished tasks drain our focus (hello, Zeigarnik Effect), how finally starting creates momentum, and why clearing that lingering to-do is often more powerful than adding something new to your plate. If you've been carrying around something you keep saying you'll do “someday,” this is your sign to make someday today.

Kicking off the brand new I Love You More Podcast with my most requested topic, my glow up story. From filler, Dysport, microblading, Invisalign, to my upper bleph surgery, I'm spilling it all with zero filter.At 35, I was a tired mama of two, running my clothing boutique business, going through a separation, and feeling completely lost. Fast forward to today, i'm 48 and sharing every single step of my glow up, from the first half syringe of cheek filler that changed everything, to Dysport, brows, Invisalign, lips, under eyes, and the only facial surgery I've ever had.I'll give you the inside scoop on what worked, what didn't, and answer your biggest questions straight from my Instagram. Because here, it's always full transparency, the good, the bad, and the “did she really just say that?” moments.So grab your coffee, press play, and let's chat. This glow up is about so much more than beauty, it's about finding yourself again.Thanks for listening, friends! Make sure you're following so you never miss a chat, and if you loved today's episode, leave a little review, it helps more besties find us. Love you, bye. Connect with Kerrie:Instagram https://www.instagram.com/thekerriesmart/TikTok https://www.tiktok.com/@thekerriesmart?_t=8nOlgVL9M29&_r=1YouTube https://youtube.com/@kerriesmart

This is The Zone of Disruption! This is the I AM RAPAPORT: STEREO PODCAST! His name is Michael Rapaport aka The Gringo Mandingo aka aka The People's Pickle aka The Jewish Brad Pitt aka Captain Colitis aka The Disruptive Warrior aka Mr. NY aka Mr. Nantucket is with Dean Collins aka Dean Cuddles aka The Young Shooter aka The Fake Kurt Cobain aka Deuce Collins aka Deuce Cuddles & they are here in the flesh to discuss: Dean being back from Europe, Mike Rap gets Invisalign, Dean seeing Oasis by himself, the food in Slovania, Dean being sick & needing batteries, what they've been watching, movies to get excited about, & a whole lotta mo'. This episode is not to be missed! Rate & Review on Apple Podcasts or Spotify Send questions & concerns to: iamrapaportpodcast@gmail.com Subscribe to Rapaport's Reality Feeds: iHeartRadio: https://www.iheart.com/podcast/867-rapaports-reality-with-keb-171162927/ Apple Podcasts: https://podcasts.apple.com/us/podcast/rapaports-reality-with-kebe-michael-rapaport/id1744160673 Spotify: https://open.spotify.com/show/3a9ArixCtWRhfpfo1Tz7MR Pandora: https://www.pandora.com/podcast/rapaports-reality-with-kebe-michael-rapaport/PC:1001087456 Amazon Music: https://music.amazon.com/podcasts/a776919e-ad8c-4b4b-90c6-f28e41fe1d40/rapaports-reality-with-kebe-michael-rapaport Stand Up Comedy Tickets on sale at: MichaelRapaportComedy.com If you are interested in NCAA, MLB, NBA, NFL & UFC Picks/Parlays Follow @CaptainPicksWins on Instagram & subscribe to packages at www.CaptainPicks.com www.dbpodcasts.com Produced by DBPodcasts.comFollow @dbpodcasts, @iamrapaport, @michaelrapaport on TikTok, Twitter & InstagramMusic by Jansport J (Follow @JansportJ) www.JansportJMusic.comSee omnystudio.com/listener for privacy information.

On The Debbie Nigro Show, I like to dig into stories that make you go, “Wait, what?!” This week's head-turner: “Ozempic Teeth.” Yep, that's the headline making waves, and I knew I had to call in my go-to expert, Dr. John Castanaro of Castanaro Dental in Yonkers, NY, to help get to ‘the tooth of the matter'. What Are “Ozempic Teeth”? GLP-1 medications like Ozempic and Wegovy have taken the world by storm for their weight-loss benefits. But dentists are warning about side effects showing up in the mouth. According to Dr. Castanaro: “It's not the drug itself causing problems—it's the side effects like acid reflux, nausea, vomiting, dry mouth, and sometimes malnutrition.” Those issues can lead to enamel erosion, cavities, swollen gums, and even gingivitis. In short: less saliva = more dental drama. Prevention Is Key The good news? Simple changes can protect your smile: Drink more water. Dehydration is a big culprit. Use products like Biotene (a rinse that coats and protects against dry mouth). Chew sugar-free gum or candies to stimulate saliva. Stay active. Even light walking helps reduce reflux and nausea. Stay on top of dental visits. Dr. Castanaro recommends some patients schedule three cleanings a year instead of two. As he put it: “Prevention and being on top of it—being educated about it—is everything. You can't ignore these signs.” Dentistry's Big Trend Beyond Ozempic teeth, Dr. Castanaro noted a bigger shift: younger generations with fewer cavities are turning to cosmetic upgrades like Invisalign and whitening. Thanks to new tech (hello, 3D printers!), straighter, whiter smiles are now easier and less invasive than ever. My Takeaway Ozempic teeth might sound scary, but the fix is refreshingly simple: hydrate, care for your teeth, and don't skip the dentist. As always, knowledge is power—and I'm glad Dr. Castanaro was here to drop some wisdom (and a little humor). “At the end of the day, prevention and awareness go a long way.” Thanks, Doc. Enlighten yourself in the short podcast of my live conversation with Dr. John Castanaro on The Debbie Nigro Show.

Click here to schedule free consultation with New Patient Group and/or WrightChat  Click here to subscribe and watch on The Brian Wright Show YouTube Station  Click here to subscribe to The Brian Wright Show Podcast  Click here to register you and your team for NPG Iconic.  Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone Click here to listen to Why your Marketing Strategy Sucks!  Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton's urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition. Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can't sell value over price, and the mindset that confuses cheaper with smarter. They don't sugarcoat the truth — this episode will make you uncomfortable if you're not ready to act. Every story is a lesson. Dr. Barton's snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth. But this episode is not just technical advice; it's a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet. Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who's been in the trenches, press play — and bring a notepad.   "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz  Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children. "Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author Learn invaluable life and leadership lessons to build a better culture. Learn advanced  strategies and techniques around sales, hospitality, customer service, psychology, verbiage, presentation, communication and more to grow your business. Learn essential  online marketing  strategies and techniques to attract new customers, new patients, etc.. Entrepreneurs that learn and implement the above will see an increase in new customers, new patients, sales, revenue, referrals, efficiency and profit, while reducing stress, chaos and ad costs.  For many years this podcast was known as the New Patient Group Podcast. It was dedicated to orthodontists, dentists and other doctors that owned their own business. This is still our niche and we want you to know this podcast is still for you. A podcast dedicated to improving the lives, careers and businesses of Orthodontists, Dentists and other doctors that own their own practice. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients.  Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more.  New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics. This podcast is also for Treatment Coordinators, Receptionists and other employees wanting to advance their career and help the practice they work for thrive. 

In this "throwback" episode recorded live at Voices of Dentistry 2023, hosts Kevin and Zach are joined by guest Dr. Craig Harder to debate and discuss dental myths and tips. The main topic of conversation is the dental myth that Invisalign is a great value for dentists. Craig argues that Invisalign is not a good value because it eats up a significant portion of the fee, especially for dentists who don't do a high volume of cases and therefore don't qualify for discounts. Kevin, a high-volume provider, counters that the value of Invisalign is not just in the cost per case but in its powerful marketing engine. He explains that Invisalign's massive ad campaigns drive patients directly to dentists' offices, a level of promotion that individual practices could never achieve. The conversation also touches on the user experience of other clear aligner companies versus Invisalign, with Kevin stating he finds the Invisalign user interface to be far superior. Craig's tip: Always use Vivera retainers after aligner therapy! Join the Very Clinical Facebook group! Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple yet powerful SEO strategy helps dentists generate more patient referrals, boost online visibility, and grow their practice fast. If you want more new patients without complicated SEO or wasted marketing spend, this episode is for you.Connect with our Host, Gary Bird, Here ⤵️SMC: https://smcnational.com/Personal: https://thegarybird.com

On this week's episode of The Therapy Crouch, Abbey Clancy and Peter Crouch dive headfirst into another Ask Me Anything, with hilarious listener dilemmas to behind-the-scenes truths about their own marriage, nothing is off-limits.Abbey tests her footballer name pronunciation skills, as well as recalling losing her Invisalign in restaurant bins, while Peter admits to being spotted cruising along a French promenade on a lime bike.The pair weigh in on moving in with a partner too soon, whether it's ever acceptable to make wedding guests pay for food, and why kids nearly ended their love life this summer.Expect plenty of laughter, a few awkward confessions, and a surprising debate you'll never forget.00:00 – Intro01:02 – “Funny words” game spirals into absurd flap debates.03:25 – Do school holidays kill romance? Abbey and Peter confess.05:03 – The couple reflect on their beloved cats and relationship milestones.07:16 – Listener asks: how to ask your girlfriend to move in. Abbey reveals how Pete got it wrong.11:07 – Pete recalls the infamous “tree necklace” disaster.12:00 – Listener question: who would they shaba if not each other?13:01 – Abbey tests her footballer name pronouciations18:32 – The wedding food debate: should guests pay at a festival wedding?19:24 – A fan spots Peter riding a lime bike in Nice?!22:11 – Why Abbey and Peter had kids before marriage.26:04 – Invisalign horrors: Abbey's tips (and bin-digging disasters).28:40 – Would Abbey rather watch Peter play golf or model lingerie?30:25 – Flashback: A friend in a swimsuit and thigh-highs… Pete approves.Email: thetherapycrouch@gmail.com Instagram: https://www.instagram.com/thetherapycrouchpodcastTikTok: https://www.tiktok.com/@thetherapycrouch Website: https://thetherapycrouch.com/ For more from Peterhttps://twitter.com/petercrouchFor more from Abbeyhttps://www.instagram.com/abbeyclancyOur clips channelhttps://www.youtube.com/channel/UCZntcv96YhN8IvMAKsz4Dbg#TheTherapyCrouch #AbbeyAndPete #RelationshipAdvice #Podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode, I am joined by one of the POWERHOUSES of the orthodontic practice, Dr. Bob Skopek.He has practiced orthodontics for over 20 years in North Barrington, Illinois. His practice focuses on customer experience, exceptional clinical care, and business efficiency.Talking of efficiency, he transitioned from a practice of 15 team members and 11 chairs to 3 team members and 3 chairs.And guess what happened to his revenue after the transition….. it DOUBLED.This is HUGE from an efficiency perspective, but how did he achieve this.He credits a few things:✅Learning to move teeth with plastic – (he is a top 1% Invisalign provider)✅Remote monitoring through DentalMonitoring App✅OrthoFi to do the heavy lifting (insurance and patient processing & collection, finance, follow up with patients, etc.)✅Transitioning to an almost text-only office with the help of the Rhinogram AppThis is a value-packed episode for anybody trying to be more efficient in their practice. Tune InKey TakeawaysMeet Dr. Bob Skopek (01:38)Doing great technical Ortho (08:06)From 15 team members to 3 and doubling revenue (13:11)Clear aligner orthodontic efficiency (14:46)Remote monitoring to decrease office time (18:01)How OrthoFi has helped Skopek orthodontics be more efficient (21:45)Transitioning from a phone call to a texting office (26:38)Remote new patient exams (29:54)Running a practice entirely on technology (31:45)Quotes"But the biggest thing I found with OrthoFi is that I minimized staff so much. I used to have two financial coordinators and one part-time person on the phone with insurance companies" Dr. Bob Skopek"We're a texting office. We've eliminated probably 90% or more of our phone calls. We communicate through our DentalMonitoring and Rhinogram apps" Dr. Bob Skopek"We just kept saying it over and over, and now all of us don't say, give us a call, we say shoot us a text" Dr. Bob SkopekDr. Skopek on how they transitioned from phone calls to text messages. "The first step for me if I'm going to do clear aligner orthodontics was I have to be able to do the same level of orthodontics that I can do with braces and wires" Dr. Bob SkopekDr. Bob Skopek is speaking at this year's  https://opSummit2025.com register now while tickets are still available. Go to https://opSummit2025.com and grab your spot today.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Winnie updates her Invisalign journey - how do we think she's been doing?

DON'T MISS the dental event of the year, November 7-8. Nowak Dental Supplies (https://www.nowakdental.com/) is hosing NOLA Lab Fest (https://www.nolalabfest.com/) in New Orleans, Louisiana. Head over to nolalabfest.com to see the line up and to register. A HUGE thanks to Aidite North America (https://www.aidite.com/) for hosting the podcast at their booth. Come find us and be on the podcast! Yet even more conversations that Elvis and Barb got while in the exocad (https://exocad.com/) booth at IDS 2025..... back in MARCH!! First up is a visit from on one our favorite companies that make bars, Panthera (https://pantheradental.com/). Instead of our usual guest we get to meet Pierre-Luc Duchesne and Dereck Donnelly. PL is their Director of Marketing and Derek is head of Global Customer Experience. Together the talk about being at their second IDS show, how they make their product an experience for the customer, the Fusion Bar (https://pantheradental.com/products-solutions/panthera-fusion-bar/) that only needs 5mm of clearance, their partnership with VITA (https://pantheradental.com/vita-and-panthera-distribution-partnership/), and the second coming of The Master Cup (https://pantheradental.com/three_finalists_of_the_2023_masters_cup/). Then we got to talk to an Irish dentist that practices in Scotland, Dr. Eimear O'Connell. She was plastered on the walls of the exocad booth 20 feet tall because she was one of the "Heroes of Digital Dentistry" and her journey is astounding. Dr. O'Connell talks about learning that Cerec was harder than it looks back in 2007, learning to work with amazing labs, using exocad to help her sell treatment by using the ART function (https://exocad.com/our-products/exocad-art), and a very concerning trend in the UK that makes it harder to be a dentist. Let's be honest. There are a LOT of zirconia on the market these days. How do you know which is which? Is one better than another? Is there one that can handle every situation? Check out a FREE webinar from Ivoclar (https://www.ivoclar.com/en_us) called Zirconia Unboxed with Jeff Smith, CDT. (https://www.ivoclar.com/en_us/course/zirconia-unboxed/246115?utm_source=External+-+Voice+from+the+Bench&utm_medium=QR+code&utm_campaign=Academy&utm_term=August) "This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques. This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques." Check it out at: https://www.ivoclar.com/enus/course/zirconia-unboxed/246115?utmsource=External+-+Voice+from+the+Bench&utmmedium=QR+code&utmcampaign=Academy&utm_term=August Special Guests: Dereck Donnelly, Dr. Eimear O'Connell, and Pierre-Luc Duchesne.

Karl Stelter is a filmmaker whose commercial director / producer work has been recognized by  the Clio's, Tribeca, Tribeca X, the ADDY's, Telly's, Webby's, 1.4, ADCC, DUST, and over 15 Oscar Qualifying film festivals.  His recent Jury Award win at Sebastopol qualified him for the 2025 Oscars. His clients include Invisalign, Amazon, NFL, Telus, Western University of Health Sciences, and GHA Autism Supports among others.Today we get into how Karl convinced brands like Telus and Invisalign to buy documentary projects he was already making as passion projects and turn them into commercials and branded entertainment, how to make the most of a festival experience like Tribeca and how to pivot into a new type of work that's different from what you've already built a portfolio in. BREAKDOWN: 2:43 – two(!) projects at Tribeca, both scripted and branded doc spot3:03 – Swimming with Butterflies feat. Brand partner, Invisalign and TribecaX3:53 – Balancing authentic story x branded, paying the bills x passionate5:23 – Karl's journey with the subject of the doc, Paralympic swimmer9:03 – Gaining trust with documentary subjects11:43 – Shooting underwater feat. DP Joe Simon12:33 – Pitching a short doc to a brand (Invisalign)16:33 – How much would a brand give as a budget?19:13 – did Invisalign care about where the spot would live?20:13 – Submitting to Tribeca documentary vs. TribecaX (branded counterpart)21:38 – The Tribeca experience22:53 – The Lord of All Future Space and Time: a maximalist cheesecake short film (rich & dense)24:38 – repeat collaborators27:23 – running his own production company, Journeyman Studios, since 201229:48 – Pivoting from weddings to corporate videos; how to pivot to new types of work32:23 – don't lose sight of your artistic side34:08 – success in the industry is a game of time37:05 – getting into a top tier festival while simultaneously being rejected from much less prestigious festivals38:23 – realistic acceptance rate for festivals39:08 – Pitching: collaborators and clients42:53 – don't lose your collaborators to be right44:28 – how to enjoy Tribeca47:28 – different financing models: Karl's other shorts!57:38 – how to have a family as a filmmaker1:07:13 – TIME CAPSULE

In this Ask Me Anything episode, Dr. Will Cole and his clinical team answer your top health questions - from the safety of Invisalign retainers and peptide protocols to long COVID recovery and gut health support. Plus, Dr. Cole breaks down the poop talk you didn't know you needed. For all links mentioned in this episode, visit www.drwillcole.com/podcast.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Take proactive care of your health and head to OPositiv.com/WILLCOLE or enter WILLCOLE at check out for 25% off your first purchase.For 20% off your first purchase visit linnebotanicals.com/willcole.Shop now at weareohho.com and use code WILLCOLE for 20% off.Get your free sample pack at DrinkLMNT.com/artoeingwell. Timeline is offering my audience a 20% discount on all first time purchases at timeline.com/willcole. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin and Zach are joined by star hygienist Maryann McFarland. They kick things off with a competitive discussion about their favorite games, from Maryann's professional-level Scrabble skills to Zach's past as a ranked online poker player. The conversation then shifts to the clinical topic of the day: how Maryann champions the Invisalign workflow in the practice. She provides a masterclass on her process, detailing every step from initial patient contact and leveraging in-office marketing to using photos on a big-screen monitor, discussing financials, and performing the digital scan—all while emphasizing the crucial role of teamwork and efficiency. Key Takeaways: Empower the Hygiene Team: A trained and motivated hygienist can be the primary driver for Invisalign cases, from the initial conversation to the digital scan, freeing up the doctor's time and boosting production. A System Creates Efficiency: The practice utilizes a highly systematic, team-based approach. While one person engages the patient, others prepare financial plans or manages imaging in the background, eliminating bottlenecks and making the process fit within a standard appointment. Visuals Drive Acceptance: Using large, high-quality photos on a monitor is a powerful tool. Showing patients their own crowding, wear, or abfractions and then asking, "Are you happy with your smile?" is more effective than just describing the problem. Make it Easy to Say Yes: Streamline the financial conversation by having payment options prepared in advance. Presenting clear solutions immediately after the patient expresses interest removes a major barrier to starting treatment. Create Urgency (and Follow Up): Offering to scan an interested patient on the spot capitalizes on their motivation. For those who need to think about it, sending them home with a signed financial plan and following up creates a clear path to starting their case. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

If there's a topic that you are not likely to find any consensus about in the orthodontic world, it's which clear aligner to use in your practice.Perhaps the reason for this is because, as clinicians, we want to be the best at what we do and what we use, and in the process, we get very attached to one aligner over the other. In this episode, I am joined by Dr. Bill Dischinger and Dr. Trevor Nichols to talk everything about clear aligners. They are key opinion leaders for Spark, but if you know anything about these two gentlemen, you know that this won't make a difference in their opinion about this topic. But one point we all emphasize in this episode that should guide all orthodontists is that we are not in the teeth business but in the people business.We must be ready to embrace whatever technology or product that will help deliver excellent clinical outcomes to our patients with fewer visits and lesser time. Tune In!Key TakeawaysIntro to Dr. Bill Dischinger and Dr. Trevor Nichols (00:32)Spark vs Invisalign aligners (09:53)Aligners and brackets (16:24)Treating severe cases with aligners (19:54)Where Spark excels (21:54)Finishing cases with Spark (28:44)Having aligner days in your practice (37:11)How aligners and DentalMonitoring saves time for doctors and patients (41:42)The fallacy that exists among orthodontists (44:32)The why of orthodontics (48:36)“With Dental Monitoring, we're delivering better care than we ever have. We see these patients on a weekly basis. And if you don't know how Dental Monitoring works, I would really encourage you to find out. It has changed my life.” Dr. Bill Dischinger “There's this fallacy among orthodontists, and I don't know why, that we need to see patients more rather than less.” Dr. Glenn Krieger “We're not in the teeth business, we're in the people business.” Dr. Trevor NicholsAdditional ResourcesWant to connect with orthodontists who believe in lifting each other up?Come to the final Orthopreneurs Summit in Las Vegas this September. Trust me—it'll be the most impactful event you've ever attended. Go to opSummit2025.com and grab your spot today.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here:https://www.facebook.com/groups/OrthoPreneurs

It's the 11th running of the Race For the Future in Fort Worth, TX on September 14, 2025. This is YOUR chance to make a difference in a industry we all love so much. Important links: All the money goes to The Foundation For Dental Laboratory Technology: https://dentallabfoundation.org/ All about the Race: https://dentallabfoundation.org/news-events/race-for-the-future/ Race website: https://fortworth.californiatriathlon.org/ TO DONATE: https://fdlt.memberclicks.net/donor-form#/ Select: Race for the Future Enter the name of the racer you want to support: BARB WARNER or THE CROWN JEWELS Enter the amount (One Million Dollars) It's hard to believe that IDS 2025 happened over 4 months ago and we are still bringing out conversations we got while at the exocad booth. This one is jam-packed with three conversations with 4 different people in the dental industry that really are making huge impacts. First up is two dentist that are using their time and talent to teach other clinicians from around the world how to implement the digital workflow in their practice. Dr. Milad Shadrooh (The Singing Dentist!) and Dr. Robbie Hughes are from opposite ends of England but both share the passion of education. They talk about their careers, what kind of courses they offer at Avant Garde Dentistry (https://www.avantgardedentistry.co.uk/) and how through a mentorship program, dentist can go digital both efficiency and confidently. Then we meet the CTO of Align Technologies (https://www.aligntech.com/), Zelko Relic. Zelko talks about getting into dental, the history of Align Technologies and when they merged in Invisalign (https://www.invisalign.com/), Itero (https://itero.com/), and exocad (https://exocad.com/). He also talks about the resources they put towards R&D, scaling a company to make over 1 million parts A DAY, what new technologies are currently being worked on, and how they are making the ultimate in providing the comprehensive solution to all. We wrap up the episode with Ben Weber from ModuleWorks (https://www.moduleworks.com/). What is ModuleWorks, well it's kind of hard to explain. You see, it's in about 90% of the manufacturing in the world. It's not the CAM, it's not the user interface, but it's in the background making it all come together. Ben talks about what ModuleWorks is, how it works, and why we can't live without it. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. Al l you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Ben Weber, Dr. Milad Shadrooh, Dr. Robbie Hughes, and Zelko Relic.

Dr. Teodorina Secara este medic primar ortodonție și ortopedie dento-facială, fondatoarea clinicii Northo de ortodonție, cu o investitie de peste 650.000 euro, primul si singurul medic din Romania cu certificare diamond pentru aparatele invisalign. Este membru fondator al Asociației de Ortodonție Linguală din România, a urmat stagii de pregătire în clinici din SUA, Germania, Spania si Italia. A facut peste 60 de cursuri internaționale de perfecționare, in tari precum: Franta, Grecia, Italia, Africa de Sud, Coreea, Elvetia, Ungaria. NORTHO este o clinică unică, premium, de ortodonție avansată, integral digitalizată, creată în slujba pacienților. 

In this episode, Kevin and Zach return from a hiatus and catch up on their summer adventures before introducing a special guest: Kevin's hygienist, Maryann McFarland. Maryann shares her journey through a 32-year career in hygiene, from a frustrating first job in a "prophy mill" to finding her work home in Kevin's practice. She discusses how embracing new challenges like sleep apnea treatment, clear aligner therapy, and administering local anesthesia has reinvigorated her passion for dentistry and transformed her job satisfaction. Key Takeaways Find Your "Work Home": A positive and supportive work environment is crucial for long-term career satisfaction. Maryanne's story shows the stark contrast between a high-turnover practice and one that invests in its team. Trust Empowers Your Team: Practice owners who trust their team members with new responsibilities and encourage them to develop their skills can unlock a higher level of engagement and satisfaction. As Maryanne says, Kevin "finds what we're good at and he lets us run with it." Hygiene is More Than Cleaning Teeth: Expanding a hygienist's role beyond traditional prophies to include comprehensive care like sleep apnea, orthodontics, and implants can combat burnout and foster significant professional growth, even for a 30+ year veteran. Embrace Lifelong Learning: Being open to learning new skills, like when Maryanne took on local anesthesia after 30 years without it, can be challenging but ultimately become one of the most rewarding parts of the job. Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy," "Lipscomb" or "Gary!" The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code “VERYDENTAL10” you'll get another 10% off your order! Go save yourself some money and support the show all at the same time! -- The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist! -- Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! -- CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even  their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay!

Today on the Golden Age of Orthodontics, we'll explore the controversial topic of early orthodontic treatment. Dr. Daniel Grob, a board-certified orthodontist with over 40 years of experience, discusses the benefits and challenges of early intervention. He emphasizes the importance of developing facial width and addressing oral habits in young patients.Dr. Grob challenges traditional views on early treatment, arguing that cone beam X-rays have changed how orthodontists assess patients. He focuses on creating width for future development rather than just straightening teeth. Dr. Grob aims to complete phase one treatment in 15 months or less and phase two in 18 months or less.The discussion covers the prevalence of oral habits like mouth breathing and nail biting in young patients seeking early treatment. Dr. Grob shares insights on educating parents and general dentists about the signs of maxillary deficiency and the benefits of early intervention.The episode also addresses the marketing aspects of promoting early orthodontic treatment. Dr. Grob emphasizes the importance of building relationships with pediatric dentists and other specialists for referrals. The hosts discuss strategies for reaching parents directly through educational advertising. The conversation concludes with clinical advice for younger practitioners considering early treatment. IN THIS EPISODE: (00:00) Intro: Early orthodontic treatment debate(02:28) Meet Dr. Daniel Grob(10:14) Cone beam X-rays changed approach to early treatment(14:47) Parent demand and concerns driving early ortho(16:49) Prevalence of oral habits in early treatment patients(24:42) Partnering with pediatric dentists for referrals(29:51) Evaluating transverse dimension and expansion needs(33:37) Compliance with Invisalign for young children(34:59) Resources to learn more about pediatric orthodontics(37:51) Closing thoughts and call for listener feedbackKEY TAKEAWAYS: Early orthodontic treatment is about more than just straightening teeth. Dr. Grob's focus is on developing facial width and balance, which can lead to better long-term outcomes. Using cone beam imaging has revolutionized how he approaches early treatment by allowing him to assess the transverse dimension more accurately.Oral habits play a significant role in malocclusions. Nearly half of the patients Dr. Grob sees for early treatment have some type of habit like mouth breathing or nail biting that impacts their dental development. Identifying and addressing these habits is crucial for successful early intervention.Partnering with pediatric dentists and educating parents about the benefits of early treatment has been key to Dr. Grob's practice's success. By starting treatment between ages 6-9 when appropriate, we can often help avoid more complex interventions later on and simplify the overall orthodontic process for many patients.RESOURCE LINKSPeople + Practice - Website Leon - EmailAmy - EmailPeople + Practice - EmailThe Pediatric Orthodontist Facebook GroupKEYWORDS: orthodontics, golden age of orthodontics, early orthodontic treatment, pediatric orthodontics, transverse dimension, oral habits, cone beam x-rays, phase one treatment, facial balance, orthodontic practice growth, non-extraction orthodontics, orthodontic marketing, pediatric...

This week, we're joined by award-winning dentist, educator, and KOL Dr. Karla Soto to talk about how digital dentistry is transforming patient care and practice efficiency. She also shares the story behind Key Elements, her platform designed to help dentists embrace digital workflows through education, community, and support. Episode highlights: How digital technology is elevating the standard of care in dentistry The value of comprehensive restorative dentistry for both patients and practices Expanding the role of iTero beyond Invisalign into hygiene, diagnostics, and treatment planning Dr. Soto walks through the step-by-step use of digital tools in a real patient case An inside look at the Key Elements program and how it supports dentists in adopting digital workflows Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

I am thrilled to connect with Dr. Staci Whitman today. She is a leading authority in functional dentistry, on a mission to revolutionize oral healthcare with a unique blend of scientific expertise and compassionate care, dedicated to creating a knowledgeable and cavity-free world. In our discussion, Dr. Staci explains how the oral microbiome functions as a gatekeeper for systemic health, and we examine the impact of chronic mouth breathing and the significance of nitric oxide production. We explore allergies, myofascial symmetry, physical therapy, sleep disorders, and breathing as a continuum, and discuss changes during menopause that impact the oral microbiome, affecting salivary flow, bacterial diversity, risk for gum disease, changes in taste, oral pain, and impaired immune defences. Dr. Staci shares her thoughts on how dentistry needs a reboot, whether fluoride should be in drinking water and toothpaste, and the impact of veneers, braces, and Invisalign. She also offers tips and tools for optimal oral health.  This discussion with Dr. Staci Whitman offers powerful insights, and I look forward to having her join us again after her book comes out in 2027. IN THIS EPISODE, YOU WILL LEARN:  Why is the oral microbiome so important? Why chronic mouth breathing is not benign The steps middle-aged women can take, from a dental perspective, to help navigate hormonal changes during menopause  How oral dysbiosis affects various organ systems How hormone replacement therapy can save the quality of your jawbone and teeth Why women must optimize their diets to support midlife hormonal changes How common dental advice can sometimes be more harmful than beneficial for the long-term health of your microbiome. Ways to optimize your oral microbiome The benefits of tongue scraping and oil pulling Popular dental trends that concern Dr. Staci, as a dental expert Bio: Dr. Staci Whitman, a leading authority in functional dentistry, is on a mission to revolutionize oral healthcare. With a unique blend of scientific expertise and compassionate care, she's dedicated to creating a cavity-free world. Dr. Staci is board-certified in pediatrics, integrative dentistry, and naturopathic dentistry and is one of the only dentists in the world to have her Functional Medicine Certification from the Institute of Functional Medicine. She founded one of the leading Functional Pediatric Dental offices in the country, where she takes a whole-body and holistic approach to her care. She is the co-founder of the Institute for Functional Dentistry, launching in summer 2025, and lectures globally on Functional Dentistry and the Oral Systemic Connection. She is also the co-founder of Feed Your Good Guys (Fygg), a microbiome-friendly oral care. With a passion for optimizing the oral microbiome, hormonal health, nutritional status, and sleep and airway health, she is a sought-after expert and educator with a heavy focus on preventative dentistry, cavity arrest, and remineralization, and the oral-gut-brain axis. Dr. Staci passionately shares her knowledge and insights on creating happy teeth and healthy lives. Connect with Cynthia Thurlow   Follow on Twitter Instagram LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Connect with Dr. Staci Whitman On her website Instagram

Let's face it — dental marketing has become a jungle. Between rising costs, Google's ever-changing rules, and patients who click but never convert, it's easy to waste thousands without seeing results. In this episode, I sit down with David Herman from Web Marketing for Dentists. David's helped over 2,000 practices generate $50 million in production — and today, he's breaking down how to stop chasing low-value leads and start filling your schedule with patients who want the treatments you love to do. Here's what you'll learn: ✅ Why throwing money at ads doesn't automatically bring in patients ✅ The hidden dangers of a weak online presence ✅ Why video matters more than ever ✅ How to truly track your ROI from Google Ads ✅ What budget you really need for success ✅ Overwhelmed staff and lost leads Your marketing shouldn't be guesswork. Get strategic. Know your numbers. Focus on the procedures you want more of. And remember: every dollar you spend should bring real patients through your door, not just clicks on a screen.   — Key Takeaways 00:41 Introduction and Event Announcement 02:00 Meet David Herman: Expert in Dental Marketing 04:03 Understanding Dental Marketing Challenges 05:35 The Importance of ROI in Marketing 09:22 Building a Strong Online Presence 15:58 Tracking AdWords Results Effectively 19:20 The Science of Google AdWords 22:53 Targeting High-Value Procedures 30:56 Managing Overwhelmed Staff and Leads 34:55 Lightning Round Q&A 38:36 Conclusion and Special Offer   — Connect with David Want David and his team to take your marketing to the next level? Head over to WM4D.com — or the full version, WebMarketingForDentists.com.

DON'T MISS the dental event of the year, November 7-8. Nowak Dental Supplies (https://www.nowakdental.com/) is hosing NOLA Lab Fest (https://www.nolalabfest.com/) in New Orleans, Louisiana. Head over to nolalabfest.com to see the line up and to register. A HUGE thanks to Aidite North America (https://www.aidite.com/) for hosting the podcast at their booth. Come find us and be on the podcast! We are once again showcasing some wonderful conversation that we got while in the exocad (https://exocad.com/) booth at IDS 2025. It's funny to travel all the way to Germany to talk to two Americans, one of them even works with Barb! First up is the CEO of the Leixir Dental Group (https://www.leixir.com/), John Krier. John talks about coming to dental from orthopedics and the differences he is noticing. Only 18 months into his new role, John has already visited every lab in the Leixir group and has started to change the culture of over 1000 employees to empower them to take ownership of the work they do. Then we meet fellow podcaster, Dr. Jeff Horowitz. Dr. Horowitz has two practices in South Carolina, GP and Sleep and airway. He talks about the importance of creating the space in the arches for better sleep and how they are even expanding the palate on adults. Dr. Horowitz is also 1/3 of the podcast Dentist IN the Know (https://www.dentistsintheknow.com/) and tells us all about how a couple of dentists got together during the pandemic to chat about what they all love so much. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Dr. Jeff Horowitz and John Krier.

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms?This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You'll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among prospective patients. We show the psychology behind exclusive invitations, the artistry of approaching local businesses, and the secrets to transforming event day into a VIP experience that excites your community and your team alike.From scriptwriting that instantly wins over business owners to sensory details that make would-be patients feel valued as soon as they step through your door, every step is crafted for measurable results. Learn how to brief your team for seamless execution, leverage in-person energy for genuine engagement, and follow up with intentionality to turn interest into signed treatment plans. By the end of this episode, you'll be equipped to turn Invisalign Days into a signature tradition that elevates your practice's reputation and fills your books—quarter after quarter.What You'll Learn in This Episode:How to design an Invisalign Day that inspires immediate action, not just window shoppingThe most common marketing pitfalls that lead to empty events—and how to avoid themWhy ground marketing outperforms digital tactics for high-quality patient leadsWhich local businesses are goldmines for high-intent prospective patientsA step-by-step outreach script that creates win-win partnerships with local venuesProven psychological triggers to drive urgency and exclusivity for your eventIn-office strategies to create a memorable, VIP patient experienceThe importance of team rehearsals and specific roles for flawless event deliveryFollow-up frameworks to ensure curiosity turns into actual casesTune in now to transform your next Invisalign Day from a hopeful event to your practice's ultimate patient magnet!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

Today on the show, two new books take different routes to humor. First, writer Damon Young is out with an anthology of comedic essays called That's How They Get You. Young says he reached out to people who represent the expansiveness of Black humor and gave them one directive: Be funny. In today's episode, Young talks with NPR's Juana Summers about his essay on his relationship with Invisalign. Then, Dennard Dayle's fixation with the Civil War was the impetus for his satirical novel How to Dodge a Cannonball. The book follows a teenage Union flag twirler as he switches sides, steals uniforms, and claims to be an octoroon. In today's episode, Dayle chats with NPR's Ayesha Rascoe about taking a comedic approach to history.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Send us a textWelcome back to Proof It's Possible! In this episode, we are diving deep into the world of natural health, wellness trends, and the sometimes messy side of personal growth. We are unpacking our real-life experiences with everything from natural deodorants to parasite cleanses. Tune in to hear:Why switching to natural deodorant is not for the faint of heart.The surprising reason they're adding protein to their morning coffee.Invisalign struggles—because straight teeth come with a price.Vitamin D: underrated wellness staple or just another supplement trend?What wellness trends have you tried recently? We would love to know! Share your thoughts with us—we'd love to hear!  DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more info.For More Information:• Proof It's Possible Website• The Ultimate Girls Trip Instagram Dayle: • Instagram • Facebook • LinkedIn • Website• Interior Design Jamie:• Instagram • Facebook • LinkedIn• Website

Send us a textClick here to register you and your team for NPG Iconic. Click here to schedule free consultation with New Patient Group and/or WrightChat Click here to subscribe to The Brian Wright Show Podcast Click here to subscribe The Brian Wright Show YouTube Station Click here to subscribe to the New Patient Group YouTube Station at: Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates.Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand.The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers.This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable.Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.New Patient Group - The Employee & Patient Experience Co.A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edg

Topics covered include: True artists, Kyle meeting David Lynch for the first time on the Universal lot, getting Invisalign for the bit, Benito's world getting rocked by Blue Velvet in high school, saliva overproduction, going blonde, Overcompensating's origin story on the New York standup circuit, finding the laughter and heart in coming out, new perspectives in watching your old work, Kardashian skits with stakes, college as an epicenter of comedy and heartbreak, pledging Beta, Kyle's first job working at a lumber mill in Yakima, dad's loving Pride merch, Tom Hanks' sage auditioning advice, college golfer siblings, being fluent in the "Apple" dance, Kyle's first introduction to Sex and the City's Trey MacDougal, and being all up for the craziness.

RJ Larese is Vice President of Talent and Influencer Marketing for Paramount Global. He works with digital creators and unscripted talent for all the iconic Paramount brands and franchises, finding them opportunities within scripted and unscripted content, brand partnerships, consumer marketing, events, and more. Prior to joining Paramount, he was a talent, casting, and development executive with over a decade of experience at networks, production companies, and publishers, including ABC, ATTN:, Endemol, ITV America, and PopSugar. RJ has also cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1. He's worked with brands ranging from Abercrombie and Fitch, Banana Republic, Delta, General Mills, H&M, Invisalign, Moose Akedo, Sephora, Target, and Ulta. In 2021, RJ was named an AdWeek Young Influential. In 2022, he was on the Variety Power of Pride list for his contributions empowering the LGBTQUIA+ community in the entertainment space. In 2023, he was named on LA TV Week's 40 Under 40 honoree list, backed by Broadcasting and Cable.

In a world that's chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? In this episode, Stewart Gandolf sits down with Shalini Chander, Director of Product Management for Align Technology (parent of Invisalign) to explore how AI is transforming the future of healthcare product management (from clinical workflows to patient experiences) without losing sight of the human problems at the heart of it all.

Steve Noviello is joined by Leeanne Locken, Cary Deuber and Kameron Westcott of the Real Housewives of Dallas for a special week of Last Call. The group talks about dragging brands on Instagram, getting charged a b*tching fee for complaining and Invisalign for ribcages.

OpenAI is coming for the iPhone, but Apple won't be ready. Plus, the great Invisalign vs Braces debate.

Ashley is confused why her date won't text her back after hitting it off... Find out why she got ghosted!See omnystudio.com/listener for privacy information.

Find out why wearing Invisalign got Ashley ghosted on Waiting by the Phone! Kaelin tells us everything we need to know regarding Billy Joel's health concerns. And listen to Fred's Fun Fact about cornhusks!See omnystudio.com/listener for privacy information.

In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a “dentist as backup plan” mindset, and the value of intentionality in both business and personal life.  Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of The Social Dentist, Dr. Desiree Yazdan shares her expertise on boosting Invisalign case conversions in dental practices. With her deep knowledge in marketing, branding, and community building, Dr. Yazdan provides you with actionable insights. She stresses the importance of educating both your dental team and your patients about the health benefits of proper dental alignment, which go far beyond just aesthetics. Dr. Yazdan also highlights the significance of effective patient communication. It's all about building trust and ensuring that your patients feel heard and understood. She suggests that by having thorough consultations, you can address any concerns your patients might have and provide them with a clear understanding of the treatment process. Moreover, Dr. Yazdan touches on the growing role of virtual care. In today's digital age, offering virtual consultations can be a game-changer, making it easier for patients to access your services and feel more comfortable with their treatment plans. By focusing on these key areas, you will not only improve patient outcomes but also increase your case acceptance rates. So, if you're looking to enhance your practice and help more patients achieve their dream smiles, this episode is a must-listen! Watch Dr. Yazdan's Make More Money Video - www.dryazdancoaching.com/mdm Book Your Consultation with Dr. Yazdan HERE: www.dryazdancoaching.com/consult Email Dr. Yazdan: DrDYazdan@gmail.com Join Dr. Yazdan's Coaching Waitlist - www.dryazdancoaching.com/waitlist Follow Dr. Yazdan on Instagram - https://www.instagram.com/dryazdan/

What if you could work just three days a week… and still run a thriving dental practice? In this episode of The Thriving Dentist Show, Gary Takacs and co-host Naren Arulrajah explore a powerful idea that's on the minds of many dentists today: how to create more free time without losing income or control of your practice. If you've ever felt burned out or just wish you had more balance in life, this episode is for you. Gary shares how he's helped many dentists make the three-day work week a reality. From smart scheduling to reducing insurance headaches, you'll hear real-world strategies that work. They talk about how two dentists can share the week and still keep the office running five days, or how a solo dentist can stay just as productive by working smarter—not longer. You'll also learn how to build a strong, happy team that loves the schedule as much as you do. Naren jumps in with simple marketing tips to help attract patients for high-value services like implants, Invisalign, or cosmetic dentistry. He explains why great landing pages, real patient stories, and search engine optimization (SEO) can help you get more of the right patients—without spending a lot on ads. These ideas make it easier to grow your income, even with fewer workdays. Whether you're just starting to think about a lighter schedule or you're ready to take action, this episode gives you a clear path forward. Gary and Naren break it all down in a way that's easy to follow and proven to work. It's not just a dream—you really can build a life and practice your love with more time, more freedom, and less stress.

Kern Egan is the founder and CEO of Multiplier, an agency that shapes culture to build brands. Multiplier manages the cultural marketing initiatives for a roster of world-class brands, including Bridgestone, Caterpillar, Chase Sapphire, Invisalign, JP Morgan Payments, On Running, PitchBook, Winnebago, and Wyndham Hotels, among others. Multiplier Ventures is a limited partner in Sapphire Sport Ventures and Elysian Park Golf Ventures and has made direct investments in Leeds United, Overtime, and TMRW Sports, among others. Kern is an advisor for Cal-Berkeley's SkyDeck technology accelerator and is the founder and chairman of Dallas Influencers in Sports and Entertainment (DISE), the area's leading industry nonprofit, granting over $1,000,000 to 46 local youth charities. He is also the former Chairman of the Heart of Dallas Bowl at the historic Cotton Bowl Stadium and served on the North Texas Super Bowl XLV Host Committee. Kern, a graduate of Indiana University, was named a Forty Under 40 honoree by both the SportsBusiness Journal and Dallas Business Journal.

In this episode of The Thriving Dentist Show, Gary Takacs and Naren Arulrajah unpack a powerful question: Are you leaving money on the table? From same-day dentistry to expanded hygiene services and high-value procedures, they share practical, real-world insights on the most profitable services practices often overlook. Gary draws on decades of coaching experience to highlight services that not only boost revenue but also serve patients better. Whether you're looking to add same-day treatment, revive your perio program, or explore Invisalign and cosmetic dentistry, this episode will help you identify simple strategies to increase profitability without adding hours, team, or stress.

In today's enlightening episode of The Healthy Sleep Revolution, Dr. Meghna Dassani sits down with Dr. Nimisha Somaiya, the heart behind Seva Dental in Bellbrook, Ohio. With a unique blend of clinical expertise and a deeply personal journey into sleep-disordered breathing, Dr. Somaiya shares how incorporating sleep medicine into her dental practice has transformed not only her own life and her family's health—but is now changing the lives of her patients as well.   This isn't just a conversation about straight teeth—it's about functional dentistry and how something as seemingly cosmetic as Invisalign can have life-changing impacts when used with intention. You'll discover how airway-focused dentistry plays a vital role in supporting proper tongue posture, creating space for better breathing, and ultimately helping to address conditions like obstructive sleep apnea (OSA).   In this episode, you'll learn: - Why crowding of the teeth isn't just an aesthetic issue—it's an airway issue - How functional orthodontics like Invisalign can create space for the tongue and improve breathing - The importance of proper tongue posture and ideal oral resting posture - Why snoring, grinding, and bedwetting in kids should never be ignored - The variety of effective treatment options available beyond CPAP therapy - How dental professionals can be key allies in identifying and treating sleep apnea   Top 3 Takeaways from Dr. Somaiya: - Parents, pay attention to your child's sleep habits – Snoring, grinding, and hyperactivity are warning signs, not phases they'll “grow out of.” - Don't ignore a sleep apnea diagnosis – If CPAP isn't working for you, there are alternatives like oral appliance therapy that can help you breathe and sleep better. - Be your own advocate – If your doctor isn't taking your symptoms seriously, keep pushing. Find a provider who listens and offers solutions tailored to your needs.   About Dr. Nimisha Somaiya Dr. Nimisha Somaiya is an airway-focused dentist and passionate advocate for whole-person, patient-centered care. As the founder of Seva Dental in Bellbrook, Ohio, she is known for her calming presence and commitment to improving her patients' lives through better breathing, sleep, and wellness. “Seva,” meaning “service” in her native language, reflects the compassionate philosophy at the heart of her practice. Originally trained at one of India's top dental schools, Dr. Somaiya moved to the U.S. in 2001, completed advanced training at Southern Illinois University, and earned IV sedation certification during her hospital residency at Miami Valley Hospital. She is a Fellow of the Academy of General Dentistry (FAGD), a distinction held by fewer than 6% of U.S. dentists. Her areas of expertise include: Airway and sleep dentistry Invisalign® and airway-conscious orthodontics IV sedation and full-mouth rehabilitation Dr. Somaiya has pursued extensive training through the Clinical Mastery Series and various airway-focused programs to stay on the leading edge of dental care. A former President of the Dayton Dental Society and a 2015 Dayton Business Journal “40 Under 40” honoree, she remains actively involved in her professional and local communities. Outside the clinic, she enjoys traveling, gardening, hiking, cooking with her family, and practicing mindfulness.   Connect with Dr. Nimisha Somaiya Instagram: https://www.instagram.com/sevadental/ Facebook: https://www.facebook.com/SevaDental/ Youtube: https://www.youtube.com/@SevaDental Tiktok: https://www.tiktok.com/@sevadental NextDoor: https://nextdoor.com/pages/seva-dental-bellbrook-oh/ Linked In: Seva Dental: https://www.linkedin.com/company/sevadental Dr. Nimisha Somaiya: https://www.linkedin.com/in/nimishasomaiya/ About Meghna Dassani Dr. Meghna Dassani is passionate about promoting healthy sleep through dental practices. In following the ADA's 2017 guideline on sleep apnea screening and treatment, she has helped many children and adults improve their sleep, their breathing, and their lives. Her books and seminars help parents and practitioners understand the essential roles of the tongue, palate, and jaw in promoting healthy sleep.   Connect with Dr. Meghna Dassani Website: https://www.meghnadassani.com Facebook: https://www.facebook.com/healthysleeprevolution Instagram: https://www.instagram.com/healthysleeprevolution/ Youtube: https://www.youtube.com/channel/UC9Lh_n7xmbhQVPGQrSjBIrw Get a copy of Airway is Life: https://www.airwayislife.com

Could jaw surgery be the faster solution for realigning teeth, and what are the risks? How exactly does wearing Invisalign gradually shift your teeth into the desired position? What's the biggest misconception people have about Invisalign compared to traditional braces? How has aggressive direct-to-consumer marketing made Invisalign a household name despite its origins? What role does 3D printing technology play in the production of custom Invisalign aligners? ... we explain like I'm five Thank you to the r/explainlikeimfive community and in particular the following users whose questions and comments formed the basis of this discussion: doggoisniceo, skunkrider, professional_row8960, zahnsaw, gothiclg, zimagotchi, foximus_91, flipmode_squad To the community that has supported us so far, thanks for all your feedback and comments. Join us on Twitter: https://www.twitter.com/eli5ThePodcast/ or send us an e-mail: ELI5ThePodcast@gmail.com

AB talks about why she decided to get Invisalign for her teeth.

Send us a textClick here to Schedule a Free Consultation Click here to Subscribe to The Brian Wright Show YouTube StationClick here to Subscribe to The Brian Wright Show Podcast Click here to Follow The Brian Wright Show on Instagram The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.About our Host: Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.