Podcasts about Relevance

Usefulness of considering certain information in the context of a given topic

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Best podcasts about Relevance

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Latest podcast episodes about Relevance

Podcast Business News Network Platinum
13988 Jill Nicolini Interviews Randy Swaim Marshall Goldsmith Certified Executive Coach & Founder of Coaching for Relevance, LLC

Podcast Business News Network Platinum

Play Episode Listen Later Dec 4, 2025 30:39


https://www.coachingforrelevance.com/https://www.amazon.com/Bring-Freedom-Potential-Overcoming-Soaring-ebook/dp/B0D3BVD1GY/ref=sr_1_1?crid=3TGTLR44A8JNT&dib=eyJ2IjoiMSJ9.-tS4GlU7CqiCwISeIYoHV_Y1sqCG5MioC8ZbYLo38kAM8A2JPTUFRLp0iE4NntW0HsVqZEHupeHX2wieWWjUPbxo39Cw3mao9Hiv4MHq03zLyylIvKZWDVc9SulEwcwXh1mAiMAHexLsWrS2wJnVjgxLpv0wOi4JQIVoWW4h4aYYk509fMxo880flRWiHCF3ldphFkuTU5Ym8NNNjosdDsuoj04Mr3mU8L-niN4409w.v9J0csZcatbaAlDEgPY0pVS3lXV2XahICl8-gkpNayU&dib_tag=se&keywords=randy+swaim&qid=1715269499&sprefix=randy+swai%2Caps%2C312&sr=8-1 Listen to us live on mytuner-radio, onlineradiobox, fmradiofree.com and streema.com (the simpleradio app)https://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://www.fmradiofree.com/search?q=professional+podcast+networkhttps://streema.com/radios/search/?q=podcast+business+news+network

My Amazon Guy
Simple Amazon PPC Setup That Outsmarts the Algorithm

My Amazon Guy

Play Episode Listen Later Dec 4, 2025 24:13


Send us a textAre you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.⏱️ What You'll Learn in This Amazon PPC Tutorial✔️ How Amazon PPC decides who wins the top of search✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display✔️ How to set up a profitable auto campaign (step-by-step)✔️ How to set manual targeting using broad, phrase & exact match✔️ How to choose the right PPC keywords using Helium 10✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - What is Amazon PPC and how it works01:00 - Sponsored products vs sponsored brands02:00 - Why bidding on your own brand is powerful03:00 - Campaign types overview04:00 - Setting up a basic auto campaign05:00 - Product targeting and selection06:00 - Understanding Amazon targeting options07:00 - Bidding strategy for new campaigns08:00 - Placement modifiers explained09:00 - Where your ads show up on Amazon10:00 - Rest of search and product page placements11:00 - How Amazon decides who shows up12:00 - Bid adjustment strategy explained13:00 - Top of search and bid stacking14:00 - Relevance and data-driven ranking15:00 - Manual targeting campaign setup16:00 - Keyword match types: broad, phrase, exact17:00 - Using Helium 10 for keyword research18:00 - Choosing keywords with volume and relevance19:00 - Starting small with 5–10 keyword targets20:00 - Bidding tips and keyword match advice21:00 - Down-only bidding and why it helps22:00 - Budget strategy for new campaigns23:00 - Final setup advice and wrap-up----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The Badass Womens Council
Holiday Hot Potato

The Badass Womens Council

Play Episode Listen Later Dec 4, 2025 18:04


“Relief seeking often turns into relief dumping, where we offload our stress onto someone else without even realizing it.”In this episode of Business is Human, Rebecca Fleetwood Hession calls out a year-end pattern that drains our nervous systems and strains our relationships at work. As the holidays approach and the pressure to “get everything wrapped up” intensifies, many leaders unintentionally pass their stress onto someone else. Rebecca breaks down why this happens, how our bodies interpret the season as a threat, and what it looks like to lead with humanity instead of urgency.Through storytelling, science, and a grounded understanding of human behavior, she offers a compassionate yet firm reminder that most tasks can wait, our nervous systems need space, and our people deserve grace. This episode is an invitation to pause, reflect, and choose rhythms that honor real human capacity during the busiest time of the year.In this episode, you'll learn:Why year-end urgency pushes teams into activation and overwhelmHow relief-seeking turns into stress-dumping and what to do insteadPractical steps to lead with clarity, softness, and shared humanityThings to listen for:(00:00) Introduction(00:43) The year-end hot potato problem(01:59) The overstimulated brain(05:01) Understanding displaced activation(06:53) Grace and humanity during the holidays(10:26) Practical tips for year-end planning(15:40) Reflection questions for leadersConnect with Rebecca:https://www.rebeccafleetwoodhession.com/

The Money Lap
S3E41: The court is in session, we analyze the news coming out. Formula 1 in a 3 way battle for the championship.

The Money Lap

Play Episode Listen Later Dec 3, 2025 81:22


Parker and Landon return to break down the opening days of the high-profile NASCAR lawsuit between 23XI Racing, Front Row Motorsports, and NASCAR. They share insider stories from the courtroom, react to financial disclosures—including driver salaries and team losses—and debate the economics of running a NASCAR team. The hosts discuss the challenges of sponsorship, rising costs with the Next Gen car, and the ongoing struggle for teams to turn a profit. They also touch on the F1 championship battle and the controversial V8 Supercars finale. Leave us a voicemail! https://moneylap.com Or email us! friends@themoneylap.com Timestamps: 00:00 - Intro 07:50 - NASCAR Lawsuit Overview & Jury Selection 09:48 - Jury Duty Logistics & Opening Arguments Analysis 13:08 - Testimony Highlights: Denny Hamlin & Bob Jenkins 14:17 - Jury Sequestration Clarification 15:04 - Denny Hamlin's Testimony & Public Perception 18:31 - Driver Salaries & Relevance to Lawsuit 21:01 - Team Financials & Charter System Economics 24:50 - Next Gen Car Costs & Team Spending 28:17 - Nature of Racing Team Economics 33:47 - Cost Cap Debate & F1 Comparison 39:21 - NASCAR's Monopoly & Teams' Options 43:31 - NASCAR Internal Emails & Revenue Split 45:34 - Day Two Trial Update & Legal Proceedings 48:00 - Denny Hamlin's “Zingers” & Charter Agreement 49:43 - Sponsorship Models & Team Risk 55:10 - Prize Money Structure & Utopian Economics 58:41 - NASCAR's Business Model & Team Survival 1:00:56 - NASCAR's Rulemaking Power & Team Expenses 1:06:39 - Xfinity & Lower Series Economics 1:08:13 - Cost Cap History in NASCAR 1:08:56 - Formula 1 Championship Preview 1:11:22 - Australian Supercars Finale Recap 1:12:49 - Listener Q&A & Show Wrap-Up (Timestamps are a rough timing and may require a little scrubbing to find the start of the topic) The Money Lap is the ultimate motorsport show (not a podcast) with Parker Kligerman and Landon Cassill professional racecar drivers and hilarious hosts taking you through the world of motorsports. Covering NASCAR, F1, Indycar, and more, they'll provide the scoop, gossip, laughs, and stories from the racing biz. With over 2400 unique products currently in stock, Spoiler Diecast boasts one of the largest inventories in the industry. We are NASCAR focused, offering a wide range of diecast and apparel options. But that's not all. We've expanded our catalog to include diecast for dirt/sprint cars, Indycar, and F1. As passionate racing fans ourselves, we're constantly growing our offerings to cater to different forms of racing. Use promo code "moneylap" for free shipping. https://www.spoilerdiecast.com/ Copyright 2025, Pixel Racing, LLC. All Rights Reserved.

Squaring The Circle
#68 Randall Carlson Arms You With Facts About the Younger Dryas and Its Relevance to Our Time!

Squaring The Circle

Play Episode Listen Later Dec 3, 2025 74:13


You have likely heard the term "The Younger Dryas," but if someone asked you to define the phrase, could you do it? Could you explain its historical significance, its contemporary relevance and the important sociological and political implications it carries into our time? If not, you're not alone, yet the global debate on the "climate crises" rages on, carrying with it a set of consequences that, in one form or another, will undoubtedly, and significantly, impact you individually. Randall Carlson and the STC Podcast is producing a dramatic series of episodes to bring much needed light and clarity to this all important issue.  Randall uses these products daily. AND RANDALL'S VIEWERS GET FREE SHIPPING FOR LIFE:

Elevating The Word with Dean Caldwell
Relevance of the Old Testament

Elevating The Word with Dean Caldwell

Play Episode Listen Later Dec 1, 2025 36:46


Thanks for listening to todays episode. Bro. Dean continues to address the issue with teachings against the Old Testament. The Old testament is still relevant today still holding prophecies that have yet to take place. Press play to find out more.We pray this episode is a blessing to you and you are elevated in the word!

Grandstand At Stumps
‘Piece of sh*t' controversy, ‘eye black' experiment, and batting order relevance

Grandstand At Stumps

Play Episode Listen Later Dec 1, 2025 48:07


Usman Khawaja has unloaded on the Perth pitch. How justified is the spicy criticism and how much is reputation management? The opener is racing to be fit, but the conversation has centred on whether Travis Head should open. The South Australian believes batting orders are overrated and Pat Cummins agrees. Steve Smith is trialling NFL style ‘eye black' will it make a difference? One factor that will matter is the absence of English tearaway Mark Wood, the boys discuss how England could adapt their approach in Brisbane.PLUS, the team hit international cricket, Sheffield Shield and Ellyse Perry doing Ellyse Perry things in the WBBL.Across the 2025-26 Ashes series, ABC Grandstand cricket commentator Corbin Middlemas is joined by Ed Cowan to bring you all the highlights and match analysis to keep you up to speed. The pair discuss the key players and big issues that are dominating the cricket agenda. Whether it's Ashes results, the latest in live fixtures or you just need a hit of cricket banter, Corbin and Ed are here to keep you up to date on the game in Australia and abroad.Catch every episode of ‘The ABC Cricket Podcast,' hosted by Corbin Middlemas on ABC listen or wherever you get your podcasts, and get in touch with them on social media via @abc_sport This podcast was formerly known as ‘The Grandstand Cricket Podcast'

Reformed Forum
Jim Cassidy and Dan Ragusa | Redemptive-Historical Themes in Job and 2 Peter

Reformed Forum

Play Episode Listen Later Nov 28, 2025 58:47


Reformed Forum is happy to introduce a major new publishing initiative: the Redemptive-Historical Bible Studies series. In this episode of Christ the Center, Camden Bucey is joined by Ryan Noha, Jim Cassidy, and Dan Ragusa to discuss how these resources embody Reformed Forum's vision for accessible, Christ-centered theological education. This series begins with two volumes—Jim Cassidy's The Book of Job: Suffering unto Glory and Dan Ragusa's Exploring 2 Peter: The Promise and the Path—each drawn from Reformed Academy courses. Designed for adult Sunday schools and small groups, these studies help readers encounter Christ in every book of Scripture. Rooted in the conviction that all Scripture testifies to the sufferings and glories of Christ, these studies move beyond mere grammatical-historical observation to unfold the redemptive unity of God's Word. Together, these books and their free companion courses mark the beginning of Reformed Forum's long-term plan: to produce faithful, Christ-centered studies for all sixty-six books of the Bible—so that the church may mature in Christ through the Word. Watch on YouTube Chapters 00:00 Word & Deed 01:18 Introduction 03:59 Our Plan for Reformed Academy 11:42 Writing the Books 18:26 Themes in Job 25:49 Themes in 2 Peter 29:27 The Importance of Studying the Bible Redemptive-Historically 42:21 The Relevance of Redemptive-History 43:58 The Textual Divisions of Job 49:57 How to Get the Books 52:24 Other New and Forthcoming Books 57:27 Conclusion This is Christ the Center episode 935 (https://www.reformedforum.org/ctc935)

Podcast Business News Network Platinum
1380 Jill Nicolini Interviews Randy Swaim Marshall Goldsmith Certified Executive Coach & Founder of Coaching for Relevance, LLC

Podcast Business News Network Platinum

Play Episode Listen Later Nov 28, 2025 28:07


https://www.coachingforrelevance.com/https://www.amazon.com/Bring-Freedom-Potential-Overcoming-Soaring-ebook/dp/B0D3BVD1GY/ref=sr_1_1?crid=3TGTLR44A8JNT&dib=eyJ2IjoiMSJ9.-tS4GlU7CqiCwISeIYoHV_Y1sqCG5MioC8ZbYLo38kAM8A2JPTUFRLp0iE4NntW0HsVqZEHupeHX2wieWWjUPbxo39Cw3mao9Hiv4MHq03zLyylIvKZWDVc9SulEwcwXh1mAiMAHexLsWrS2wJnVjgxLpv0wOi4JQIVoWW4h4aYYk509fMxo880flRWiHCF3ldphFkuTU5Ym8NNNjosdDsuoj04Mr3mU8L-niN4409w.v9J0csZcatbaAlDEgPY0pVS3lXV2XahICl8-gkpNayU&dib_tag=se&keywords=randy+swaim&qid=1715269499&sprefix=randy+swai%2Caps%2C312&sr=8-1 Listen to us live on mytuner-radio, onlineradiobox, fmradiofree.com and streema.com (the simpleradio app)https://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://www.fmradiofree.com/search?q=professional+podcast+networkhttps://streema.com/radios/search/?q=podcast+business+news+network

The Manila Times Podcasts
EDITORIAL: Miss Universe losing relevance and purpose | Nov. 28, 2025

The Manila Times Podcasts

Play Episode Listen Later Nov 27, 2025 5:28


EDITORIAL: Miss Universe losing relevance and purpose | Nov. 28, 2025Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribeVisit our website at [https://www.manilatimes.net](https://www.manilatimes.net/)Follow us:Facebook - https://tmt.ph/facebookInstagram - https://tmt.ph/instagramTwitter - https://tmt.ph/twitterDailyMotion - https://tmt.ph/dailymotionSubscribe to our Digital Edition - https://tmt.ph/digitalCheck out our Podcasts:Spotify - https://tmt.ph/spotifyApple Podcasts - https://tmt.ph/applepodcastsAmazon Music - https://tmt.ph/amazonmusicDeezer: https://tmt.ph/deezerStitcher: https://tmt.ph/stitcherTune In: https://tmt.ph/tunein#TheManilaTimes#VoiceOfTheTimes Hosted on Acast. See acast.com/privacy for more information.

Ecommerce: The Hammersley Brothers Ecommerce Podcast
The Retention Blueprint: How Smart Brands Drive Repeat Sales on Autopilot

Ecommerce: The Hammersley Brothers Ecommerce Podcast

Play Episode Listen Later Nov 27, 2025 33:33


This is Offer #3 in our 5 Offers series — and it's the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever. You've nailed the first sale. Maybe you've got the second. But unless you're intentionally architecting repeat purchase behavior, you're losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive. In this episode, Mark and Ian unpack:  Why the General Retention Offer is the most overlooked money-maker in ecommerce  The 3 drivers of real retention: Rhythm, Relevance, and Reward  How brands like Brook Taverner, GSF Car Parts, and AO.com leverage natural buying cycles  Why “loyalty points” don't work — and what to use instead  How to build a retention strategy that compounds LTV without discounting  The simple offer tweak that instantly boosts retention across the board

Dollars & Dumbbells
How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson

Dollars & Dumbbells

Play Episode Listen Later Nov 26, 2025 53:29


Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/–In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels.They explore the significance of data collection, the effectiveness of lead magnets, and the impact of personal branding. The discussion also highlights the advantages of text messaging in sales, the need for humanizing automation, and the importance of creating engaging content to foster conversations.Mike shares tactical strategies for fitness coaches and underscores the psychology behind selling, ultimately providing insights on building successful funnels in today's market.Connect with me → https://www.instagram.com/justingreenfpMike Crowson on IG → https://www.instagram.com/mike_crowson/Key TakeawaysFunnels are not dead; they are evolving.A funnel is simply a way to guide someone from point A to point B.Conversations often lead to more successful outcomes than applications.Data collection is crucial for effective marketing strategies.Lead magnets should be compelling and relevant to attract potential clients.The title of a lead magnet can significantly impact its success.Personal branding is essential in today's market.Text messaging has a higher engagement rate than email.Humanizing automation can improve customer relationships.Creating engaging content can lead to more conversations and opportunities.Chapters00:00 The Relevance of Funnels Today02:46 Conversation-Based Funnels vs. Application Funnels05:37 The Importance of Data Collection08:33 Lead Magnets and Their Effectiveness11:29 Crafting Compelling Titles for Lead Magnets14:19 The Role of Text Messaging in Sales17:10 Humanizing Automation in Communication19:34 Effective Texting Strategies for Engagement22:11 Narrowing Down Conversations with This or That Questions26:03 Coffee Preferences and Customer Engagement27:34 Navigating Social Media for Fitness Coaches37:43 Funnel Optimization for Fitness Coaches46:35 The Importance of Personal Branding_ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the State of Massachusetts and in other jurisdictions where exempted. Content may include topics related to tax planning and estate planning but should not be considered tax or legal advice. This material is for informational purposes only and not personalized advice. Investing involves risk. Past performance is not indicative of future results. Always consult your CPA, attorney, or financial planner before making financial decisions.

Health Marketing Collective
What Really Moves People to Take Charge of Their Health

Health Marketing Collective

Play Episode Listen Later Nov 26, 2025 36:49 Transcription Available


Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, Sara Payne sits down with Misty Ladner, Senior Vice President of Consumer Marketing at Wondr Health, to explore the intersection of science, storytelling, and empathy in healthcare marketing. Together, they unpack what it truly takes to motivate people to engage with their health, translating awareness into lasting action. Misty brings decades of experience in designing digital programs that tackle obesity and chronic disease, always with a focus on building trust, changing behavior, and humanizing healthcare.Our conversation covers everything from the fundamental differences between tech marketing and healthcare marketing, to balancing creativity and compliance, behavioral science-backed approaches to consumer engagement, and the evolving role of AI and data personalization in building meaningful and effective marketing strategies. We dive into real stories of impact—like Teddy's transformation—and highlight how marketing leaders can anchor strategy in compassion and measurable consumer outcomes rather than just transactional metrics.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Key Takeaways:Trust Is the Cornerstone of Healthcare MarketingMisty breaks down the fundamental difference between tech and healthcare marketing: while tech often leans on delight and convenience to drive adoption, healthcare is inherently personal and emotional. Building trust is non-negotiable—it's the foundation that enables patients to take action, especially when dealing with vulnerable topics like weight loss and chronic disease. Wondr Health's approach emphasizes empathy, thought leadership, and the creation of personal mirrors: “We have helped people like you—so we can help you.”Personalization Drives Long-Term Consumer EngagementRather than treating marketing as a transaction, Misty and her team root engagement strategies in behavioral science and behavioral economics. By understanding each individual's intrinsic and extrinsic motivators—the “my why”—Wondr Health personalizes not just their product, but every touchpoint, reward, and message a consumer encounters. Moving toward one-to-one personalization, operationalized across the entire lifecycle, is key to helping people stick to their health goals and achieve lasting change.Data and AI: The Path to Scalable CustomizationSuccess in personalized engagement relies on scalable technology. Misty shares how Wondr Health is investing in AI-driven platforms and unified datasets to power true one-to-one communication—from email to SMS to live coaching. AI allows marketers to move beyond broad population segments to individualized experiences, orchestrating communication across channels and continuously optimizing based on real-world data.Consumer Outcomes Must Anchor Metrics and StrategyHealthcare marketers often fall into the trap of treating engagement as a set of transactional metrics—open rates, clicks, retention. Misty urges leaders to keep consumer health outcomes at the center: sleep, energy, joy, and confidence are as important as clinical results. Wondr Health's culture and business reviews start with participant stories and testimonials, tying business objectives directly to consumer impact and clinical outcomes.Humanizing Strategy: Keep the Individual Front and CenterAbove all, Misty advocates for approaching every campaign as if you're speaking to a loved one—your mother, aunt, sister, or child. Marketers must remember that behind every data point is a person with a story and a motivation. Relevance, empathy, and connection build trust and drive the real,...

Progress Texas Happy Hour
Daily Dispatch 11/25/25: Response To Alito Disputes Relevance Of Purcell To Map Case, and More

Progress Texas Happy Hour

Play Episode Listen Later Nov 25, 2025 9:02


Stories we're following this morning at Progress Texas:The response from the plaintiffs against the new Trump-ordered congressional map of Texas came yesterday in the form of an argument against the applicability of the Purcell doctrine, which in normal situations discourages courts from making decisions that alter impending elections: https://www.newsweek.com/samuel-alito-texas-election-map-supreme-court-challenge-11100706Governor Abbott's recent penchant for capitulation and submission to Trump is in stark contrast to Texas values - and Abbott's own recent track record with the feds: https://www.texastribune.org/2025/11/24/greg-abbott-trump-presidential-power-state-rights/Recent transparency moves at Twitter reveal Elon Musk's platform to be the "worthless, poisoned hall of mirrors" it has long been suspected to be: https://www.theatlantic.com/technology/2025/11/x-about-this-account/685042/We're excited to see YOU at one (or both!) of our 2025 Holiday Parties this December in Austin and Dallas - for the first time, featuring live podcast tapings! Tickets and sponsorship opportunities are available now: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://act.progresstexas.org/a/progress-texas-holiday-parties-2025⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our web store, including our newly-expanded Humans Against Greg Abbott collection: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://store.progresstexas.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thanks for listening! Our monthly donors form the backbone of our funding, and if you're a regular, we'd like to invite you to join the team! Find our web store and other ways to support our important work at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://progresstexas.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Women In Retail Talks
How PopSockets CEO Jiayu Lin Taps Into Cultural Relevance With Global Reach

Women In Retail Talks

Play Episode Listen Later Nov 24, 2025 30:28


Crushing Club Marketing
The Private Club Member Lifecycle: Balancing Legacy and Future

Crushing Club Marketing

Play Episode Listen Later Nov 24, 2025 38:21


Episode Summary: In this episode, Ed sits down with industry leader Kris Butterfield Cance to explore one of the most urgent challenges facing private clubs today: generational transition. From outdated bylaws to evolving member expectations, Kris breaks down what clubs must rethink if they want to stay relevant and financially healthy in the next decade. She shares practical examples from her work at Bethesda Country Club and La Cumbre Country Club, offering a front-row view of what successful evolution looks like. This conversation is a candid, realistic look at how clubs can honor legacy while creating space for the future. Key Moments: 3:20 — Why Kris wrote her Boardroom Magazine piece Kris explains the conversations and frustrations she heard at PCMA that inspired her to address generational stagnation head-on. 5:15 — What younger generations actually want from clubs From flexible programming to redefining tradition, Kris breaks down what Gen X, Y, and Z members value in club experiences. 7:55 — Balancing legacy expectations with modern needs Ed and Kris discuss how clubs can preserve tradition while adapting formats, events, and amenities. 10:05 — Community as the real differentiator A look at why everyday experiences—card rooms, family zones, outdoor gathering spaces—matter more than once-a-year blowout events. 12:25 — The financial urgency behind generational transition Kris and Ed dive into wait lists, initiation fee trends, and the wealth transfer that will shape clubs through 2045. 14:10 — How one traditional club successfully modernized Kris shares the transformation at Bethesda and how they rebalanced their member demographic. 17:50 — The importance of board clarity: mission, vision, values Kris explains why cultural alignment must start in the boardroom and how clubs can implement practical systems. 22:20 — Transparency without oversharing They unpack the difference between healthy transparency and giving members unnecessary or harmful detail. 26:55 — What data reveals about actual member behavior Kris explains how usage patterns—not just event attendance—should inform decision-making. 31:00 — Should younger families "skip the line"? Kris addresses the controversial question of whether clubs should prioritize young applicants over older prospects. 34:40 — Final takeaway: Relevance over replacement Kris closes with the core truth: clubs don't need to choose one generation over another; they need to stay relevant to all.

Now I've Heard Everything
Mario Cuomo's Take on The Timeless Relevance of Abraham Lincoln

Now I've Heard Everything

Play Episode Listen Later Nov 21, 2025 22:58


It's estimated there may be as many as 18,000 books that have been written about Abraham Lincoln. one of them was a book by former New York Governor Mario Cuomo, a Democrat who found the Republican Lincoln to be timelessly relevant.In this 2004 interview Cuomo talks about his book Why Lincoln Matters.Get your copy of Why Lincoln Matters by Mario CuomoAs an Amazon Associate, Now I've Heard Everything earns from qualifying purchases.You may also enjoy my interviews with Doris Kearns Goodwin and Andrew Cuomo For more vintage interviews with celebrities, leaders, and influencers, subscribe to Now I've Heard Everything on Spotify, Apple Podcasts. and now on YouTubePhoto by David Berkowitz#Lincoln # Ronald Reagan # George W Bush # RepublicanCome on over to AI After 40 on YouTube

BeyondMeasure by Burke, Inc.
Relevance + Momentum® | Exploring Brand Distinction

BeyondMeasure by Burke, Inc.

Play Episode Listen Later Nov 21, 2025 23:15


Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke's Relevance + Momentum® Series In this first episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DISTINCTION—the dimension of Relevance + Momentum® that reveals why a brand stands out and why consumers choose it.  Distinction is more than being different. It's about being different in a way that matters—It's about being different in a way that matters—a blend of both uniqueness and premium that creates desire, signals purpose, and earns loyalty. Jeremy and Kelsey dig into what separates truly distinct brands from those that drift into sameness, with real-world examples spanning beauty, retail, tech, automotive, and even roadside convenience stores. Tune in to learn:What Distinction really measures—and why it's more than just noveltyHow Distinction erodes—and how smart brands rebuild itFour best practices to strengthen Distinction in your own brand strategyExamples of standout brands like The Ordinary, Stanley, Crocs, and GAP What makes this episode essential?You'll hear how Distinction shapes choice—why consumers say “I could buy anything, but I'm choosing this brand.”Jeremy and Kelsey explore the pitfalls of blending in, the risks of going too premium or too quirky, and the moves modern brands are making to reclaim relevance in crowded categories. Whether you're designing a brand identity, evolving an established brand, or helping teams understand the “why us?” at the core of differentiation, this episode reveals the spark that turns consumer recognition into desire.For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠. Thanks for listening! Please subscribe to be notified of future episodes of ⁠Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠.

Good Morning Liberty
ICYMI: On Dave Smith and Libertarian Messaging (CLIP)... || 1676

Good Morning Liberty

Play Episode Listen Later Nov 20, 2025 24:35


In this episode, we discuss the recent debate between Dave Smith and Liquid Zulu regarding the essence of true libertarianism. We delve into the relevance and impact of libertarian theory versus pragmatic action in today's political climate. The conversation highlights the challenges libertarians face in connecting with the broader public and the importance of balancing ideological purity with practical solutions. Tune in for a critical analysis of libertarian thought and its place in real-world politics. 00:00 Introduction: Dave Smith and Libertarian Criticism 00:34 Libertarian Theory Debate: In the Weeds 01:13 Relevance of Libertarianism Today 02:31 Libertarianism vs. Real World Problems 04:26 Theory Bros vs. Pragmatists 04:59 The Importance of Guiding Principles 08:48 Converting People to Libertarianism 13:13 Ron Paul's Influence and Personal Journey 20:11 Practical Libertarian Solutions 21:31 Conclusion: Small Steps in the Right Direction  

CI to Eye
Alex Sarian on the Audacity of Relevance

CI to Eye

Play Episode Listen Later Nov 20, 2025 38:23


For Alex Sarian, relevance isn't a buzzword. It's a mandate for the future of the arts. As President and CEO of the Werklund Centre in Calgary, he's leading the largest cultural infrastructure project in Canadian history, a transformation that will soon make the organization the country's largest performing arts campus. But Alex is quick to point out that bricks and mortar aren't the real story. The deeper shift is philosophical: a move away from mission statements as fixed declarations and toward a practice of asking, "What does the world need right now that we are uniquely positioned to do?" In this episode, Alex reflects on the evolution underway at the Werklund Centre and the ideas behind his best-selling book The Audacity of Relevance. He offers a roadmap for leaders ready to create with their community—not for them—and makes a compelling case for why relevance is the most powerful strategy we have for building a sustainable, future-facing cultural sector. LINKS Werklund Centre: https://werklundcentre.ca/  The Audacity of Relevance: https://www.alexsarian.com/book 

Podcast Business News Network Platinum
13972 Jill Nicolini Interviews Randy Swaim Marshall Goldsmith Certified Executive Coach & Founder of Coaching for Relevance, LLC

Podcast Business News Network Platinum

Play Episode Listen Later Nov 20, 2025 27:49


https://www.coachingforrelevance.com/https://www.amazon.com/Bring-Freedom-Potential-Overcoming-Soaring-ebook/dp/B0D3BVD1GY/ref=sr_1_1?crid=3TGTLR44A8JNT&dib=eyJ2IjoiMSJ9.-tS4GlU7CqiCwISeIYoHV_Y1sqCG5MioC8ZbYLo38kAM8A2JPTUFRLp0iE4NntW0HsVqZEHupeHX2wieWWjUPbxo39Cw3mao9Hiv4MHq03zLyylIvKZWDVc9SulEwcwXh1mAiMAHexLsWrS2wJnVjgxLpv0wOi4JQIVoWW4h4aYYk509fMxo880flRWiHCF3ldphFkuTU5Ym8NNNjosdDsuoj04Mr3mU8L-niN4409w.v9J0csZcatbaAlDEgPY0pVS3lXV2XahICl8-gkpNayU&dib_tag=se&keywords=randy+swaim&qid=1715269499&sprefix=randy+swai%2Caps%2C312&sr=8-1 Listen to us live on mytuner-radio, onlineradiobox, fmradiofree.com and streema.com (the simpleradio app)https://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://www.fmradiofree.com/search?q=professional+podcast+networkhttps://streema.com/radios/search/?q=podcast+business+news+network

The Badass Womens Council
How to Shift the Atmosphere at the Holiday Gathering

The Badass Womens Council

Play Episode Listen Later Nov 20, 2025 28:05


“Pretty much every single day between now and January 2nd has an elevated emotion attached to it.”In this episode of Business is Human, Rebecca Fleetwood Hession digs into why the holidays can feel like so much more than twinkle lights and to-do lists. Through her snow globe metaphor and stories from her own life, she explains how our nervous systems get shaken up by memories, money stress, schedules, and family dynamics, and why that makes connection harder just when we need it most.Rebecca blends neuroscience, scripture, and a very real family reunion story to show how temporal integration, sensory cues, and emotional memory shape our experience long before we walk into the room. Then she offers a different way in: daily stillness, breath, gratitude, and a conscious choice to bring love instead of fear into gatherings, so you become a calming, contagious presence rather than another spark in the chaos.In this episode, you'll learn:How your nervous system “predicts” holiday gatherings and why you feel activated before you even arriveSimple stillness and pre-game practices that keep you regulated, present, and connected during the seasonHow choosing love over fear can shift the emotional atmosphere of your family or team, without changing anyone elseThings to listen for:(00:00) Introduction(00:43) Holiday season emotions and mixed expectations(02:10) Understanding how your body responds emotionally(03:41) Daily stillness routines to stay grounded(05:28) How your brain predicts and scans for safety(06:24) The power of sensory memories during holidays(08:59) Choosing love over fear in family gatherings(13:13) Personal family reunion story and mindset shift(20:45) Practical tips for navigating family gatherings(27:14) Reflections, questions, and next stepsConnect with Rebecca:https://www.rebeccafleetwoodhession.com/

The Better Than Rich Show
Blue Collar Branding with Brian Sooy

The Better Than Rich Show

Play Episode Listen Later Nov 20, 2025 53:05


Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust.  In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service.  Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success  Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal.  Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

Convo By Design
The Ride Along: Part Two | 622 | Rolling Through Conversations, Ideas and Inspiration from CEDIA Expo and CIX 2025

Convo By Design

Play Episode Listen Later Nov 18, 2025 63:42


This week on the show, you're going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. This is part two of The Ride Along Series recorded live at CEDIA Expo/ CIX. CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in. CEDIA Expo is the industry's largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it's where new ideas and innovations in smart home and AV integration take center stage. The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. This road trip was a blast, and I'm excited to share these conversations with you. Designing Sound: Caitlin Stewart on Leon Speakers' Mission to Lead by Design Caitlin Stewart of Leon Speakers joins Convo By Design to talk about design-first thinking in an audio-driven world. From Ann Arbor to the global design stage, Leon Speakers has carved out a unique identity—not as a technology company, but as a design company that happens to make exceptional audio and concealment solutions. Caitlin shares how Leon engages the architecture and design community, cultivates relevance in a shifting industry, and builds partnerships that challenge conventions of form, function, and beauty. Background & Role: Caitlin's work as Director of Sales for residential at Leon Speakers, leading account managers and shaping residential market growth. Leon's Identity: Founded in 1997, Leon is entering its 30th year as a design-first company—blending sound, aesthetics, and concealment with creativity. Design Integration: How Leon's “Lead by Design, Leave Nothing Unfinished” philosophy drives the balance of form and function. Relevance in the Industry: Shifting influence from general contractors to architects and designers, and Leon's effort to stay essential in conversations that shape environments. Inspiration & Missed Opportunities: Why designers need exposure to products at shows like CEDIA and ICFF, and the challenges of communicating AV in relevant, non-technical language. Partnership with A&D Community: Meeting designers where they are, co-designing products, and listening to their needs around fixtures, finishes, and materiality. Industry Challenges: Designers often photoshop out tech in portfolio images—highlighting the need for intentional, beautiful integration of AV. Educational Outreach: Designer visits to Leon's Ann Arbor factory, engaging directly with materiality and finishes to bridge the language gap. Innovation at Leon: Hand-woven acoustic treatments, creative concealment solutions, evolving product frames for video walls, and form-function collaboration. Partnership Opportunities: Caitlin's advice to designers—start casual, share ideas, reach out. Leon thrives on nimble, creative collaborations that spark innovation. Lighting the Future: Tyler Hahn on Lutron,

Reading Teachers Lounge
8.4 SEL Concerns

Reading Teachers Lounge

Play Episode Listen Later Nov 16, 2025 42:52 Transcription Available


Educator and author Erin Waters joins Shannon and Mary to discuss supporting the whole child through Social-Emotional Learning (SEL). Erin shares her teaching journey and highlights the crucial connection between SEL & literacy development—because our students aren't just learning to read; they're learning who they are. They explore what SEL looks like in real classrooms: morning meetings that build community, read-alouds that spark emotional awareness, and simple coping strategies that help students manage anxiety and stress. The discussion also acknowledges the lasting impact of the digital age and the COVID-19 pandemic on students' social-emotional well-being, as more children than ever are navigating big feelings.Erin introduces her book Wally Is Worried as a relatable resource for helping children understand and express their emotions. Listeners will walk away with practical tools, recommended texts, and encouragement to make SEL an intentional part of everyday literacy instruction.01:40 Special Guest: Erin Waters on SEL03:06 Defining SEL and Its Importance06:03 Real-World SEL Classroom Experiences11:41 Impact of Digital Age on SEL16:18 Post-COVID SEL Challenges21:43 Coping Mechanisms and Solutions39:16 Final Thoughts and ResourcesRECOMMENDED RESOURCES RELEVANT TO THE EPISODE:Wally is Worried by Erin Waters  *Amazon affiliate linkOur engagement episodeOur technology episodeBook list with SEL topics, curated by Love Grows LearningBig Little Feelings blogNEA (National Education Association):  SEL ResourcesReading Rockets:  Classroom Strategies that Support SELReading with Relevance:   a CASEL-certified SEL supplemental programCASEL.orgCentervention:   95 Social Emotional Learning ActivitiesIntegrating SEL Into Your Reading Block Children's Institute:   SEL Resources and ToolsErin Waters' websiteConnect with Erin via IGSupport the show Get Literacy Support through our Patreon Bonus Episodes access through your podcast app Bonus episodes access through Patreon Buy us a coffee Get a FREE Green Chef box using our link

The MindShare Podcast
Build MindShare in Everything You Do

The MindShare Podcast

Play Episode Listen Later Nov 14, 2025 26:34


What if the secret to success wasn't about chasing attention — instead it was about being remembered?In this episode of The MindShare Podcast, David Greenspan brings it all full circle, explaining why MindShare isn't just a marketing idea — it's the foundation of influence in every part of life.From running a business to leading a team, parenting your kids, or coaching athletes — the ability to stay top-of-mind is what drives trust, loyalty, and long-term success.David shares the four pillars of building MindShare — consistency, relevance, emotion, and presence — and shows how to apply them everywhere, every day.Whether you're a REALTOR®, entrepreneur, parent, or leader, this episode will reshape the way you think about influence, connection, and lasting impact.

SpeakersU Podcast with James Taylor
Top Speaker Bureau Tips – How to Work With Them Effectively #SUP209

SpeakersU Podcast with James Taylor

Play Episode Listen Later Nov 14, 2025 38:56


In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni pull back the curtain on the world of top speaker bureaus — how they work, what they look for in speakers, and how to build mutually beneficial relationships that generate bookings. Maria draws on decades of experience running one of Europe's most respected bureaus to explain how agents think, what differentiates a bookable speaker, and the dos and don'ts that every professional should know. James adds his perspective as a speaker represented by leading bureaus around the world, revealing how he collaborates with agents, builds trust, and stays top-of-mind. Whether you're just starting out or already on the international circuit, this episode will help you understand the economics, etiquette, and psychology of working successfully with speaker bureaus.     Key Takeaways Bureaus are partners, not promoters – Their job is to serve their clients, not to manage your calendar. Be easy to sell – Have clear positioning, strong video, up-to-date assets, and a defined fee range. Stay top of mind – Regular updates, newsletters, and personal touches help agents remember you. Trust takes time – A bureau relationship is earned through reliability and professionalism. Never bypass a bureau client – Always respect existing relationships and contracts. Understand their economics – Bureaus work on commission; help them justify recommending you. Differentiate your topic – Relevance, clarity, and credibility make you stand out in their database. Be bureau-ready – Fast response times, accurate details, and flexibility build confidence. Support their success – Make them look good in front of their clients, and they'll champion you again.     Memorable Quotes "A bureau's client is the end client — not you. Understand that, and you'll have better relationships." – Maria Franzoni "Don't expect bureaus to build your business; help them sell you by giving them reasons to." – James Taylor "The easiest speakers to book are the ones who make agents look brilliant." – Maria Franzoni "Relevance and reliability will get you booked again and again." – James Taylor "Treat bureaus as partners — not miracles." – Maria Franzoni     Episode Timestamps 00:00 – Welcome and catching up on travel and client projects 01:52 – What exactly is a speaker bureau? 03:28 – How bureaus differ from speaker agents or managers 05:16 – What bureaus really look for when recommending a speaker 07:32 – The economics of bureau commissions and client service 09:18 – How to make yourself "easy to sell" 11:40 – The power of positioning and clarity in your topic 13:05 – Dos and don'ts when approaching a new bureau 15:33 – Why trust is the currency of the bureau–speaker relationship 17:26 – Handling multiple bureaus without conflict 19:47 – Updating bureaus and keeping them engaged 22:09 – Common mistakes speakers make when working with bureaus 24:34 – Case studies: speakers who get rebooked again and again 26:42 – How to support your bureau before, during, and after events 29:15 – Tech & tools of the week for bureau collaboration 31:20 – Final thoughts and listener questions    

Small Business PR
Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025

Small Business PR

Play Episode Listen Later Nov 13, 2025 18:58


In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don't give you the long-term authority, SEO, or credibility that earned media does.After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.What PR Isn't — And Why It MattersPR is not: 

Podcast Business News Network Platinum
13962 Jill Nicolini Interviews Randy Swaim Marshall Goldsmith Certified Executive Coach & Founder of Coaching for Relevance, LLC

Podcast Business News Network Platinum

Play Episode Listen Later Nov 13, 2025 30:42


https://www.coachingforrelevance.com/https://www.amazon.com/Bring-Freedom-Potential-Overcoming-Soaring-ebook/dp/B0D3BVD1GY/ref=sr_1_1?crid=3TGTLR44A8JNT&dib=eyJ2IjoiMSJ9.-tS4GlU7CqiCwISeIYoHV_Y1sqCG5MioC8ZbYLo38kAM8A2JPTUFRLp0iE4NntW0HsVqZEHupeHX2wieWWjUPbxo39Cw3mao9Hiv4MHq03zLyylIvKZWDVc9SulEwcwXh1mAiMAHexLsWrS2wJnVjgxLpv0wOi4JQIVoWW4h4aYYk509fMxo880flRWiHCF3ldphFkuTU5Ym8NNNjosdDsuoj04Mr3mU8L-niN4409w.v9J0csZcatbaAlDEgPY0pVS3lXV2XahICl8-gkpNayU&dib_tag=se&keywords=randy+swaim&qid=1715269499&sprefix=randy+swai%2Caps%2C312&sr=8-1 Listen to us live on mytuner-radio, onlineradiobox, fmradiofree.com and streema.com (the simpleradio app)https://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://www.fmradiofree.com/search?q=professional+podcast+networkhttps://streema.com/radios/search/?q=podcast+business+news+network

The Badass Womens Council
It's the Most Wonderful Time of the Year - Reflection Season

The Badass Womens Council

Play Episode Listen Later Nov 13, 2025 17:54


“Reflection is not optional. We're designed for it, and it's how our brains and souls find meaning.”In this episode of Business is Human, Rebecca Fleetwood Hession invites listeners into what she calls “reflection season.” It's the natural rhythm each winter when our nervous systems slow down and we shift from doing to meaning-making. Drawing from neuroscience, leadership coaching, and spiritual wisdom, Rebecca explains why this stillness isn't just rest. It's a design for renewal, clarity, and change.She guides leaders and business owners to prepare intentionally, offering practical ways to connect with teams before year's end, nurture safety, and spark loyalty through meaningful conversations. Through storytelling and grounded reflection, Rebecca reminds us that great leadership is stewardship, and that reflection precedes revelation, both personally and professionally.In this episode, you'll learn:How to support your team through reflection season with empathy and connectionWhy genuine appreciation and alignment matter more than metrics or performance aloneHow your own reflection as a leader sets the tone for everyone you influenceThings to listen for:(00:00) Introduction(01:27) Reflection season and its importance(02:18) Preparing for reflection as a leader(02:42) The neuroscience of reflection(03:17) Monthly and weekly reflection practices(04:50) Employee reflection and business impact(09:32) Genuine appreciation and connection(13:43) Leadership and personal reflectionConnect with Rebecca:https://www.rebeccafleetwoodhession.com/

Marketing Happy Hour
The Playbook for Modern Brand Partnerships (and Cultural Relevance) | Mike Tresvant of Complex

Marketing Happy Hour

Play Episode Listen Later Nov 13, 2025 40:59


What does it take to build a brand that doesn't just cover culture—but defines it? In this episode, we sit down with Mike Tresvant, EVP of Brand Partnerships at Complex, to unpack how the iconic media brand continues to thrive in a shifting digital landscape. From ComplexCon's 300+ brand activations to the company's resurgence post-acquisition, Mike shares how a challenger mindset, authentic storytelling, and cultural fluency keep Complex ahead of the curve. We talk about what brands get wrong when trying to tap into culture, the new skills every marketer needs in the next five years, and why “selling relevance” is the real metric of success in today's attention economy.Key Takeaways:// Culture > Content: The future of marketing lies in creating cultural moments, not just media impressions.// The Challenger Mindset: Complex succeeds by thinking like an underdog—staying agile, experimental, and deeply connected to youth culture.// Earning Relevance: Brands can't buy their way into culture—they have to show up authentically and add value.// ComplexCon's Blueprint: Over 300 brand partnerships prove that when commerce, content, and culture intersect, real engagement follows.// Skills for the Future: Marketers who blend cultural intelligence with business acumen will lead the next wave of brand partnerships.// The Power of Community: Success comes from listening to your audience and co-creating experiences that reflect their world.Connect with Mike: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ (https://www.linkedin.com/groups/9238088/)Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab)⁠⁠⁠

The Killing IT Podcast
Episode 214 - Bitcoin's Relevance, Cybersecurity's Future in Private Sector, and Innovation Outpacing Adoption

The Killing IT Podcast

Play Episode Listen Later Nov 13, 2025 30:51


Topic 1: Is there a valid reason for Bitcoin to exist? You can now use Venmo (a subsidiary of PayPal) to pay for your tacos at Taco Bell. This is just the latest addition (see Apple Pay and Google Pay). Cash App is available indirectly as a card through Apple Pay and Google Pay.E-payments are expanding all the time. We can move money to relatives via apps from banks and services like Venmo.So what role does Bitcoin play other than hiding assets and transactions from the government?https://www.tacobell.com/offers-and-deals?utm_source=venmo Topic 2: Will Cyber Security have to Be a Private Function?CMMC (Cybersecurity Maturity Model Certification) became “effective” November 10th. At this point, it's unclear whether there's any funding for compliance with the regulations.At the same time, CISA staff and funding have been slashed and it's not yet clear what funding will look like going forward.Is security, monitoring of foreign actors, and distribution of cyber security-related information and alerts now simply left to the private sector by default? While some vendors will see money in pieces of this puzzle, is there a financial incentive to create a comprehensive cyber security infrastructure that's not funded by the government? Topic 3: Innovation Outpaces Adoption … Creating a Roadblock for Growthhttps://www.linkedin.com/pulse/speed-innovation-outpacing-adoptionwho-you-gonna-call-geoffrey-moore-4kyef/https://www.linkedin.com/pulse/disruptive-innovationthe-game-changing-geoffrey-moore-cjhyc/The speed of technology innovation has accelerated. The speed of technology adoption has not. This creates a backlog of trapped value for customers and a growth obstacle for vendors. How can we solve this? It's all about partners getting involved to deliver implementation / adoption services for emerging / disruptive technologies. Not “selling stuff” … but enabling customers to adopt stuff and get real value from it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHMP Radio
Larry Hott w/ Dr. Jon Hallberg: racism; beauty & relevance; war -- prosthetics & Ukraine

WHMP Radio

Play Episode Listen Later Nov 12, 2025 19:25


11/12/25: Amherst Counsel Pres Lynn Griesemer: local politics, rewilding & money. Patricia Lee Lewis: “Thorns of the Mesquite: …defiance, refuge and unyielding hope.” Arcadia's new Sanctuary Mgr Maya Rappaport: birds, kids & sanctuaries. Larry Hott w/ Dr. Jon Hallberg: racism; ageing – beauty & relevance; war -- prosthetics & Ukraine.

Ben Franklin's World
425 Ken Burns' The American Revolution

Ben Franklin's World

Play Episode Listen Later Nov 11, 2025 55:14


What does it take to bring the American Revolution to life? How can an event that took place 250 years ago be conveyed to us through modern-day film? Ken Burns and his team worked to answer these questions in their new, epic six-part documentary, Ken Burns' The American Revolution. Their work promises to deepen, complicate, and transform our understanding of the Revolution over 12 hours of film. But how did Burns and his team make this film? What stories did they choose to tell? And what challenges did they face in telling those stories? Sarah Botstein and David Schmidt, the two co-directors of Ken Burns' The American Revolution, join us for a behind-the-scenes tour of their film and how they made it. Show Notes: https://www.benfranklinsworld.com/425 EPISODE OUTLINE00:00:00  Introduction00:03:09 Guest Introduction00:04:42 Becoming Involved in the Documentary00:07:57 Approach to Telling the Story of the Revolution 00:18:57 Images and Representation00:21:53 Challenges Faced00:27:03 Choosing Which Stories to Include00:39:00 Relevance and Meaning of the Revolution00:45:45 Time Warp00:52:15 ConclusionRECOMMENDED NEXT EPISODES

Catalyst Sale Podcast
Relationship Currency - with Author Ravi Rajani

Catalyst Sale Podcast

Play Episode Listen Later Nov 11, 2025 68:12


Ravi Rajani is a master of impactful communication, storytelling, and leadership development. He is the author of Relationship Currency and helps professionals unlock their influence through the power of intentional storytelling. From theater and investment banking to keynote stages and coaching rooms, Ravi's journey is a testament to finding alignment and embracing authenticity. https://www.theravirajani.com/  "Charisma is an innate superpower we all possess, which allows others to feel significant in our presence." "Your daughters will marry your example. Your sons will follow it." "The more you do the inner work, the more the dream works." In this heart-led and insight-packed conversation, Ravi Rajani dives into storytelling, authenticity, and personal transformation. He explores how inner alignment fuels outward success, the power of leading with vulnerability, and how storytelling can be the catalyst for influence and connection. It's a masterclass in communication that truly resonates. 1. Parenthood Becoming a parent reshaped Ravi's perspective on leadership and legacy. Children reflect the examples we set—our integrity, actions, and mindset matter. Personal growth becomes urgent when others look to you as a model. 2. Masks, Authenticity, and Alignment We wear masks to protect ourselves, but they often block genuine connection. True growth happens when we embrace who we are, not who we pretend to be. Removing the mask can be the catalyst to meaningful relationships and self-leadership. 3. Redefining Charisma Charisma isn't about attention—it's about making others feel they matter. Ravi's ASI framework (Authenticity, Specificity, Impact) turns compliments into transformations. When people feel seen and heard, they unlock their own potential. 4. From Pain to Story to Influence Ravi guides listeners to turn personal challenges into powerful stories. His "Acorn Checklist" (Attention, Conflict, Outcome, Relevance, Narrative) helps craft stories that stick. Your story is a bridge—when shared well, it invites others to step into their own journey. 5. Technology and Human Connection AI can support growth, but it must not replace human reflection and depth. Fast results without inner work risk shallow success. Use tools like AI to make space for deep conversations, not avoid them. Unlock Your Charisma: How Ravi Rajani Uses Storytelling as a Catalyst for Change Why Your Story Matters: Building Influence Through Authentic Communication From Masks to Meaning: Ravi Rajani on Living and Leading with Integrity Looking for that nudge to do the things you are meant to do? Find Your Catalyst at https://www.findmycatalyst.com/ Subscribe to our weekly newsletter and view previous versions of the newsletter at findmycatalyst.com

GEORGE FOX TALKS
The Best Advice About AI You're Going to Get in 2025 (Tyler Staton, Andy Crouch, & Meghan Sullivan)

GEORGE FOX TALKS

Play Episode Listen Later Nov 11, 2025 58:50


Tune in for a public discussion on a Christian response to the AI revolution. Is it possible for a Christian to be a “doomer” while maintaining genuine faith & hope? As AI models increasingly outperform humans in many areas of work, what distinguishes people as uniquely valuable? How can Christians avoid social obsolescence while remaining thoughtful about how we use technology? All this and more from Meghan Sullivan, Andy Crouch, Tyler Staton, Isaac Choi, and Brian Doak.Meghan Sullivan is a decorated scholar and teacher at the University of Notre Dame, where she is professor of philosophy: https://ethics.nd.edu/people/meghan-sullivan/Andy Crouch is a well known author, speaker, and partner for theology and culture at Praxis, a venture-building ecosystem advancing redemptive entrepreneurship: https://andy-crouch.com/Tyler Staton is the lead pastor of Bridgetown Church in Portland, Oregon: https://bridgetown.church/Brian Doak is an Old Testament scholar and professor: https://www.georgefox.edu/academics/undergrad/departments/religion/faculty/doak.htmlIf you enjoy listening to the George Fox Talks podcast and would like to watch, too, check out our channel on YouTube! We also have a web page that features all of our podcasts, a sign-up for our weekly email update, and publications from the George Fox University community.

Women PetPreneurs
Struggling Through Brave New World A Book Club Chat on Classics and Modern Relevance

Women PetPreneurs

Play Episode Listen Later Nov 11, 2025 21:15


Welcome to the Women Petprenuers Podcast Book Club episode, your hosts Mary Oquendo and Denise Heroux dive into the classic dystopian novel "Brave New World" by Aldous Huxley. Together, they reflect on what it's like to read this nearly 100-year-old book as adults, comparing their current insights with memories of high school English class. The discussion touches on the book's heavy themes, its portrayal of society, and how some of Huxley's imagined future eerily parallels our own world today. Both Mary Oquendo and Denise Heroux share their honest struggles with finishing the book, critique the characters and the narrative, and consider its relevance for modern readers. They also chat about the challenges of revisiting old classics and hint at lighter, more humorous reads for upcoming book club sessions. If you've ever battled your way through a dense classic or wondered how dystopian fiction holds up over time, you won't want to miss this thoughtful and relatable conversation!

Historical Drama with The Boston Sisters
NUREMBERG: A WWII Psychiatrist Finds Fascism's Long-Running Thread (Ep. 79)

Historical Drama with The Boston Sisters

Play Episode Listen Later Nov 11, 2025 66:31


November 2025 marks the 80th anniversary of the Nuremberg Trials in Germany at the end of World War II. In episode 79 Michon and Taquiena Boston aka The Boston Sisters talk with award-winning journalist and author Jack El-Hai about the James Vanderbilt film NUREMBERG based on El-Hai's thought-provoking book, "The Nazi and the Psychiatrist. "Jack El-Hai's book and the film explore the psychological dynamics between Nazi second-in-command Hermann Göring (Russell Crowe) and American psychiatrist Dr. Douglas M. Kelley (Rami Malek). The book and film delve into the nature of evil, the Nuremberg trials, and Dr. Kelley's findings from his examinations of the Nazi prisoners that raise questions about the potential for fascism in any and every society. The discussion also touches on the importance of understanding historical events and the role of popular history in reflecting on the present.After their conversation with Jack El-Hai, Michon and Taquiena share their thoughts about “The Nazi and the Psychiatrist,” and NUREMBERG.Spoiler alert: Key moments in the story of the 1945 Nuremberg Trials, and Dr. Douglas M. Kelley's story, as seen in the film NUREMBERG, are shared in this podcast. ADVISORY: Be advised, the history discussed in this podcast includes themes of suicide. If you or someone you know is struggling, please reach out to the 988 Suicide & Crisis Lifeline by calling or texting 988, or visit their website (988lifeline.org). TIMESTAMPS0:03 - Intro and Overview of Podcast2:34 - Jack El-Hai background journalistic accomplishments4:11 - THE NAZI AND THE PSYCHIATRIST Book and NUREMBERG Film Synopsis9:10 - Personal Impact of Writing THE NAZI AND THE PSYCHIATRIST13:58 - Hermann Göring's and Dr. Douglas Kelley's Relationship18:51 - NUREMBERG From Page to Screen25:24 - Generic Podcast Break25:59 - Historical Context and Psychological Evaluations of Nuremberg Prisoners29:17 - Use of Rorschach tests30:04 - Competing Perspectives and Roles of Key Figure41:13 - Legacy and Relevance of Dr. Kelley's Work45:18 - Popular History and Its Role in Understanding the Past48:45 - The Nature of Evil and Fascism56:32 -  Final Thoughts on NUREMBERG Film and THE NAZI AND THE PSYCHIATRIST (Michon and Taquiena)1:04:52 - Recommendations1:06:10 - Disclaimer------SUBSCRIBE to HISTORICAL DRAMA WITH THE BOSTON SISTERS® on your favorite podcast platformENJOY past podcasts and bonus episodesSIGN UP for our mailing listSUPPORT this podcast  SHOP THE PODCAST on our affiliate bookstoreBuy us a Coffee! You can support by buying a coffee ☕ here — buymeacoffee.com/historicaldramasistersThank you for listening!

The Bulwark Goes to Hollywood
The Eternal Relevance of 'Network'

The Bulwark Goes to Hollywood

Play Episode Listen Later Nov 7, 2025 42:35


I'm joined by Dave Itzkoff on this week's episode to discuss Paddy Chayefsky's classic film, Network. Dave literally wrote the book on Network in his history of the film, Mad As Hell, and had lots to say about the making of the movie, the minds behind it, and its ongoing relevance to our daily lives. I know what you're thinking, I can practically hear your thoughts: A movie about corporations taking over news divisions and fearing problems from the FCC holding up mergers because they don't like coverage? What does that have to do with anything happening today? But I think we can squeeze out a similarity or two to our current moment.

BeyondMeasure by Burke, Inc.
Relevance + Momentum® | Building Brand Affinity

BeyondMeasure by Burke, Inc.

Play Episode Listen Later Nov 7, 2025 11:46


Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum®. Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy and Kelsey explore what makes high-affinity brands like Chick-fil-A, LEGO, and Spotify stand out, and what causes others to lose their way. Tune in to learn:How top brands build Affinity among consumersWhy Affinity is critical for long-term brand strengthFive strategies to build deeper consumer connections Whether you're shaping a brand, tracking its performance, or just curious about what makes people love certain companies, this episode will help you see why Affinity is at the heart of every strong brand. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠Burke's ⁠⁠⁠Brand Strategy⁠. Thanks for listening! Please subscribe to be notified of future episodes of Burke's ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast.

Podcast Business News Network Platinum
13955 Jill Nicolini Interviews Randy Swaim Marshall Goldsmith Certified Executive Coach & Founder of Coaching for Relevance, LLC

Podcast Business News Network Platinum

Play Episode Listen Later Nov 6, 2025 28:48


https://www.coachingforrelevance.com/https://www.amazon.com/Bring-Freedom-Potential-Overcoming-Soaring-ebook/dp/B0D3BVD1GY/ref=sr_1_1?crid=3TGTLR44A8JNT&dib=eyJ2IjoiMSJ9.-tS4GlU7CqiCwISeIYoHV_Y1sqCG5MioC8ZbYLo38kAM8A2JPTUFRLp0iE4NntW0HsVqZEHupeHX2wieWWjUPbxo39Cw3mao9Hiv4MHq03zLyylIvKZWDVc9SulEwcwXh1mAiMAHexLsWrS2wJnVjgxLpv0wOi4JQIVoWW4h4aYYk509fMxo880flRWiHCF3ldphFkuTU5Ym8NNNjosdDsuoj04Mr3mU8L-niN4409w.v9J0csZcatbaAlDEgPY0pVS3lXV2XahICl8-gkpNayU&dib_tag=se&keywords=randy+swaim&qid=1715269499&sprefix=randy+swai%2Caps%2C312&sr=8-1 Listen to us live on mytuner-radio, onlineradiobox, fmradiofree.com and streema.com (the simpleradio app)https://onlineradiobox.com/search?cs=us.pbnnetwork1&q=podcast%20business%20news%20network&c=ushttps://mytuner-radio.com/search/?q=business+news+networkhttps://www.fmradiofree.com/search?q=professional+podcast+networkhttps://streema.com/radios/search/?q=podcast+business+news+network

What Fulfills You? Podcast
How to Level Up Your Life and Your Mindset: Shifting Your Mind, Body, and Overall Approach to Daily Thoughts

What Fulfills You? Podcast

Play Episode Listen Later Nov 6, 2025 32:05


What you think, you create. What you think, you plant as a seed for reality.#358: On this episode, Emily Elizabeth dives into her personal tips on leveling up your life and your mindset, specifically with a focus on mental thoughts, physical health, and your daily approach to the way you live, which connects to how fulfilled you feel in your own life.If you're looking to make a shift in your own life and finally level up to who you want to become, this episode is for you (and maybe take some notes).What you will learn:The impact of the thoughts you carry around in your mind and how that is planting a seed for your own realityDifferent ways to think about movement and being physically active to not only enjoy working out, but to see a physical change Relevance of the energy and types of people you surround yourself with, including the people your friends surrounds themselves withHow to be specific about the types of women and role models you'd like to embody and why they have attributes that you also wantBeing more intentional about what you eat, how you take care of your skin, fast fashion vs. intentional fabrics, and moreBILT Credit Card Info (Pay Rent and Earn Points):https://bilt.page/r/HQ06-ZV7OReceive weekly personal insights from Emily's email newsletter and subscribe hereWatch Full Episodes on YouTube: https://www.youtube.com/@whatfulfillsyou/videosENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Read more on the blog: https://emilyelizabeth.blog/Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Badass Womens Council
Beyond the Stage: How Events Can Build Connection and Trust

The Badass Womens Council

Play Episode Listen Later Nov 6, 2025 30:56


“Stories build trust faster than any strategy deck ever could.”In this episode of Business is Human, Rebecca Fleetwood Hession shares how she designed her signature event “Stand Tall in Your Story” to foster genuine human connection through neuroscience-backed storytelling. She explores why traditional business gatherings often miss the mark and how emotional, story-centered experiences can transform relationships between colleagues, clients, and communities. Rebecca offers practical takeaways for leaders looking to make meetings, events, and company retreats more meaningful by trading PowerPoints for purpose and conversation for connection.In this episode, you'll learn:How storytelling triggers trust-building chemicals like oxytocin and strengthens relationships faster than facts or data aloneWhy emotional shared experiences create psychological safety and lasting engagement within teams and client groupsPractical ways to reimagine your next meeting or event, from TED-style storytelling formats to intentional conversation designThings to listen for:(00:00) Intro(02:41) The importance of celebration and connection(04:48) Emotional and social bonding at events(06:39) The power of storytelling(08:40) Creating meaningful conversations(15:27) Practical tips for hosting effective events(26:49) Virtual event strategiesConnect with Rebecca:https://www.rebeccafleetwoodhession.com/

Small Business PR
How to Build Visibility and Confidence to Get PR for Your Small Business

Small Business PR

Play Episode Listen Later Nov 5, 2025 15:05


In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn't just about press—it's about mindset, communication, and consistency.What You'll Learn in This Episode1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)Getting featured isn't a one-time event—it's a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don't get a “yes” right away.2️⃣ The $10,000-an-Hour Skill Every Founder Must MasterOutsourcing design or admin is easy—but you can't outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria's CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.3️⃣ How to Build Relationships That Create Endless Press OpportunitiesPR isn't just about features—it's about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.Real Founder StoriesHear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria's system to consistently land press coverage year-round by pitching with clarity and confidence.Key Takeaways ✅ PR success is built through mindset and momentum ✅ Your story is your most powerful marketing asset ✅ Consistency > perfection when it comes to pitching ✅ Everything you want is on the other side of the send buttonIf you're ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.

The Simple and Smart SEO Show
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)

The Simple and Smart SEO Show

Play Episode Listen Later Nov 5, 2025 17:29


In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI's understanding of your brand, stay competitive in fractured discovery environments, and leverage “happy accidents” for product innovation.

The Todd Starnes Podcast
Jimmy's Monologue - Obama's endorsement has lost its relevance

The Todd Starnes Podcast

Play Episode Listen Later Nov 3, 2025 14:26


Jimmy's Monologue - Obama's endorsement has lost its relevance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Need To Know with Coulthart and Zabel
Mirage Men - (Project Book Club)

Need To Know with Coulthart and Zabel

Play Episode Listen Later Nov 3, 2025 66:47


In this episode, Bryce Zabel and Chrissy Newton dive into Mirage Men, a provocative and unsettling exploration of how UFO mythology has been manipulated and, at times, manufactured by intelligence agencies. The discussion centers on the book's central thesis — that much of what we think we know about UFOs may have been deliberately seeded by government operatives to cover up classified projects or sow disinformation. Names like Richard Doty and Paul Bennewitz are examined as case studies in psychological operations, raising questions about just how much of the UFO lore is organic versus orchestrated. Weaponized Myth or Truth in Disguise? The episode unpacks the troubling implications for researchers and experiencers alike. The book suggests that belief in non-human intelligence may have been stoked as part of long-running counterintelligence campaigns, leaving a trail of confusion and paranoia in their wake. The conversation also explores how this manipulation might have impacted the broader UFO community — creating divisions, muddying waters, and casting long shadows over genuine phenomena. The hosts balance skepticism with open-mindedness, probing whether Mirage Men reveals deception, deeper truths, or perhaps both.  The Relevance for Today's Disclosure Landscape The episode closes by drawing sharp parallels between the events in Mirage Men and today's disclosure efforts. With recent whistleblower testimony and government acknowledgments, listeners are asked to consider: are we witnessing a long-delayed truth, or just the latest evolution of the same game of informational misdirection? The book, and this conversation, ultimately leave listeners with a haunting but essential question — who benefits from what we believe, and why? This episode is a must-listen for anyone trying to untangle the web of fact, fiction, and psychological warfare at the heart of the UFO narrative.

The Akashic Reading Podcast
The Relevance of Can vs Will in Manifesting

The Akashic Reading Podcast

Play Episode Listen Later Oct 29, 2025 11:23 Transcription Available


Look at how in manifesting it is rarely set it or forget it, context matters, and how it's better to ask will vs can questions if you want guidance which is useful.

Echoes Through Eternity with Dr. Jeffery Skinner
Echoes Through Eternity Season 4 Episode 10 Death of the Attractional Church

Echoes Through Eternity with Dr. Jeffery Skinner

Play Episode Listen Later Oct 27, 2025 11:46 Transcription Available


SummaryIn this conversation, Dr. Jeffrey D. Skinner discusses the decline of the Attractional Church model and emphasizes the importance of relationships in fostering lasting faith. He argues that the church's focus should shift from performance and spectacle to authentic presence and meaningful connections. The discussion highlights the need for churches to prioritize formation over mere attendance, advocating for a return to the core mission of love and community. Skinner provides practical takeaways for church leaders to navigate this transition effectively.TakeawaysThe Attractional Church model is fading.Relationships are the strongest predictor of lasting faith.Positive experiences with the Christian community shape identity.Methods built on image erode authenticity and trust.People want to be known by the church, not impressed.The church's impact is based on how it leads, not what it produces.Relevance fades fast; relationship endures.Transformation happens in shared life, not in crowds.The church is a people we become, not a place we attend.The church that endures is the most authentic.Become a supporter of this podcast: https://www.spreaker.com/podcast/echoes-through-eternity-with-dr-jeffery-skinner--5523198/support.Echoes Through Eternity Guiding church planters and pastors to plant seeds of prayer, holiness, and courage that outlast a lifetime. contact drjefferydskinner@protonmail.com

Small Business PR
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business

Small Business PR

Play Episode Listen Later Oct 27, 2025 14:36


In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency.With traditional PR agencies charging thousands per month, Gloria shows founders a faster, more affordable path to visibility. She reveals how Perplexity is reshaping how product-based businesses land press, monitor trends, and pitch journalists with strategy and precision.The Golden Window for Small Business PRRight now, small businesses are in a once-in-a-decade window to leverage AI-powered search visibility. Gloria explains how AI-driven search recommendations are becoming the new SEO—and why being cited in media makes you 300% more likely to be found in AI search.By combining seasonal gift guide pitching with AI tools, founders can get featured faster than ever before.How to Use Perplexity to Get FeaturedPerplexity.ai isn't just a search engine—it's your new PR researcher. Gloria walks through her five-step system to use it effectively:Find Timely Angles – Plug in your brand name and URL to uncover trending topics and customer insights you can tie your story to.Research Competitors – See where similar brands are getting featured and adapt those media angles.Discover Gift Guide Opportunities – Identify seasonal and evergreen gift guides that are actively being written.Draft the Perfect Pitch – Use Gloria's CPR Method (Credibility, Point of View, Relevance) to write compelling, journalist-ready emails.Monitor Industry Conversations – Stay on top of real-time trends journalists are talking about—so you can be first to pitch.The AI-Powered PR WorkflowGloria also shares her favorite pairing: Perplexity for research + ChatGPT for writing. Perplexity gives you real-time insights and citations; ChatGPT turns those into polished, engaging pitches. This combo removes 90% of the time and stress founders usually spend on PR.Why the Time Is NowGift guide season, the rise of AI search, and the accessibility of free tools have created the perfect storm for small businesses. Gloria calls this the “Golden Triangle of Opportunity.”In her words:“It's like blogging in the early 2000s or joining TikTok before it exploded. This kind of advantage for small businesses has never happened before—and probably won't again for another decade.”Final TakeawayYou don't need a publicist, samples, or paid ads to get national press. What you do need is: ✅ Relevance ✅ Consistency ✅ StrategyIf you're ready to get your products featured in media and show up at the top of AI search, now's the time to start.