Cross Functional and Friendly

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Can Sales, Marketing and Product really get along? We are here to show you that it’s possible! Join the Cross Functional and Friendly trio as we explore all things tech, startup, leadership and of course life.

Kristen Habacht, Nikita Miller, Stella Garber


    • Nov 15, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 38m AVG DURATION
    • 13 EPISODES


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    Latest episodes from Cross Functional and Friendly

    Ep.13 — Goal Setting Playbook

    Play Episode Listen Later Nov 15, 2022 45:31


    In this episode, Stella, Nikita, and Kristen weigh in on how goal setting works across teams—how they change based on product, marketing, and sales objectives, and more importantly: how they can coalesce around a broader organisational goal. Are OKRs actually effective? Are monthly reviews better than quarterly ones? If these are the questions you're dealing with as a founder or cross-functional leader, this episode is for you. Tune in!

    Ep.12 — Taking on Team Building

    Play Episode Listen Later Nov 8, 2022 46:29


    The trio talks about how sales, product, and marketing teams should be built, and how to set up systems that enable cross-functional (and friendly!) collaboration between them. If you're a founder grappling with these issues, this conversation acts as a definitive guide.

    Ep.11 — Making Those Crucial First Hires

    Play Episode Listen Later Oct 26, 2022 42:25


    The trio explores how founders should think about making their first Marketing, Sales, and Product hires. They also unpack the immediate (and highly crucial) next step—how those early hires should interact with their cross functional peers. This is really critical for startups—if Sales and Marketing aren't aligned, things are going to get very ugly, very fast. Stick around till the end for actionable best practices!

    Ep.10 — a Career in product

    Play Episode Listen Later Sep 6, 2022 31:31


    The final episode of our first season. Oji walks us through his path to working with some of the best startups and tech companies in the world

    Ep.9 — A Career in venture

    Play Episode Listen Later Aug 16, 2022 37:53


    Join the trio as we discuss Sonia's journey into venture and why it ended up being the perfect career path for her

    Ep.8 — More Transitions

    Play Episode Listen Later Jul 19, 2022 26:16


    The second episode in our series on career transitions, the team discusses what's new in their careers

    Ep.7 — April Dunford

    Play Episode Listen Later Jun 21, 2022 40:36


    April walks us through the ups and downs of her career as she find her true calling

    Ep.6 — What's Going on in the Market

    Play Episode Listen Later May 26, 2022 34:56


    The public and private markets are in a state of flux. The trio talk about what that means for start up life. We walk through some VC funding 101, why things are changing suddenly and what to ask before you join a start up

    Ep.5 — People Team with Liz Hall

    Play Episode Listen Later May 5, 2022 33:27


    Join the team as they talk with long time friend and Chief People Officer, Liz Hall. Liz has led teams at Fog Creek, Trello and most recently Splash

    Ep.4 — PLG with Michael Pryor

    Play Episode Listen Later Apr 19, 2022 42:39


    Join the cross functional team as we explore what “exactly” is PLG. We are joined by one of the founding father's of PLG himself, Michael Pryor, former CEO and Cofounder of Trello.

    Ep.3 — Let's Meet Stella

    Play Episode Listen Later Apr 5, 2022 40:55


    The final deep dive of the trio's background brings us to Stella Garber. Stella is a lifelong entrepreneur and she takes us through how her immigrant background influenced her pivot from a traditional career in medicine to a love of startups and tech. Stella tells us more about how she is balancing entrepreneurship, angel investing and family.

    Ep.2 — Let's Meet Nikita

    Play Episode Listen Later Mar 22, 2022 38:00


    The cross functional friends are back with episode 2. Our first three episodes focus on getting to know the trio, and episode 2 is all about Nikita Miller. Nikita takes us through her background from coming to America at age 8 from Jamaica to attending Cornell for Industrial Labor Relations and how that all made for a natural path to leadership in product orgs of all shapes and sizes.

    Ep.1 — Let's meet Kristen

    Play Episode Listen Later Mar 7, 2022 38:04


    The cross functional friends first podcast! We all met at Trello but what were the paths that brought us there and what have we done since. Our first three episodes focus on getting to know the trio, and episode 1 is all about Kristen Habacht. Find out how a Theatre major with no tech background ends up building a career as a successful tech sales leader.

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