Estate Sale Business

How good is your reputation with your customers and clients? Do they see you as honest, and dependable? If someone asked them for a referral for an estate sale, would they be happy to pass your name along? A good reputation for a small business is essential to success. And, if you’re like most small business owners, you ARE the business. Your personal qualities are the basis for your business reputation. Your character is key to your business success. This episode covers how to make sure your character is in line with the image you want your business to project. If you’re like most estate sale businesses, as the owner, you are the face, and the heart, of your business. You deal with the clients and customers personally. To them, you ARE the business. That’s why it’s so important that your personal qualities line up with the image you want for your business. Your Character is key to your success. To build that success, you need to build your character. You need to manage your personal qualities so they coincide with the image you’re building for your business. Top coaches, consultants, and successful small business owners agree. There are five key traits that the top business people share. The podcast covers each in detail and provides guidance on how to strengthen them to support greater estate sale business success. This is the Estate Sale Business Podcast: Your Guide to a More Successful, Sustainable, and Profitable Estate Sale Management Business. This show and our website are dedicated to serving estate sale business owners and managers. Our goal is to provide you with the how-to information and best-practice guidance that can help your business thrive. Our website address is EstateSaleBiz.com. This is episode, ESB008, entitled: “Character Building is Business Building: How Strong Character Can Lead To Greater Business Success” Host for the series is Ronald Andrew Murphy... This podcast is powered by Pinecast.

Do you know what the single most important thing is to include on your website? It is so essential to your site, that without this element, you could be throwing away half your potential business, or more! In this episode, we talk about that and a whole lot more. You’ll find out what’s essential to your website to make your digital marketing most effective. This is episode ESB007 titled Website Essentials for Your Estate Sale Business: How To Turn Your Website into a Digital Marketing Machine! If you’re like most business people today, you accept the idea that your business should have a website. You probably already have a website, or you’re planning to have one. There’s clearly a promotional benefit to have an online presence. But what’s often less clear, is how to insure you’re actually getting benefits from your site. The purpose of a website is to help you get and keep customers. Just like every other promotional activity you undertake. But a website is more complex than most promotions. It’s ongoing and requires updating and maintenance. It has a number of elements that all need to work together. And some of these elements are are more important than others. There is, in fact, one element that’s critical. Overlook it, and you could doom your site to near uselessness for your marketing. In this episode we look at the nine key elements of an effective website. Each is described briefly and its importance explained. Listen now to this episode of the Estate Sale Business podcast. Brought to you by EstateSaleBiz.com and hosted by Ronald Andrew Murphy. This podcast is powered by Pinecast.

Episode Notes How do you feel about pricing all those items in your estate sales? If you’re like most estate sale business owners, pricing can feel like a never-ending headache. But - no matter how painful it is, the right pricing is key to a successful estate sale. What would be helpful is a way to simplify the process. In this episode, we cover a way to do exactly that: simplifying estate sale pricing. It’s an approach that leads to less problems and more profit! Pricing can be one of the most time consuming and frustrating parts of preparing for an estate sale. Part of the pricing challenge lies in the great variety of items you’re expected to sell. One estate sale might include high-end furniture, fine art, and expensive collectibles. And the next sale might be at the other end of the spectrum: budget furniture, reproduction art, and low-value decor. Sometimes there’s even a mix in the same sale! Your pricing schemes need to be flexible enough to handle the range of sales you deal with. You need a strategy and practices that speed up the process and insure the best results. In this episode, we share a six part system for quicker, easier and more profitable pricing. Produced by EstateSaleBiz.com Podcast Host: Ronald Andrew Murphy This podcast is powered by Pinecast.

Every Estate Sale Business shares one big problem. How can you get prospects to contact you when they need an estate sale? They don’t know you. They may not even know what an estate sale business is. And half the time they don’t even live in your area… This episode details the approach used by the most successful businesses and shows you how you can make it work for you. Best of all, the method is FREE! If you’re like most estate sale businesses, getting new clients is a constant challenge. Although there are a number of approaches to getting new business, there’s one method that can bring you a steady stream of new clients. And the big plus is: this method doesn’t have to cost you anything but a little time. More than likely you already have the basic requirement for using this method. It’s your website. If you don’t already have a website, it’s a simple task to get one these days. Your website is the starting point for building a steady stream of new clients. But most businesses fail to use their website as the major marketing tool it can be. Ask yourself. Is your website designed like an online brochure? Does it just provide your business name, contact information, and a brief description of services, but doesn’t go much beyond that? Your website should be a magnet for attracting new business. And it can be if you learn and apply the basics of search engine traffic building. This episode covers how to do that in three parts. First, by explaining how Search Engine traffic works. Second, by covering the process you can use to build a search engine magnet. Youll see how to develop a powerful keyword list that can attract a steady stream of new business to your website. And Third, by offering tips for dealing with competing businesses trying to build traffic with similar techniques. Ready? Great, Start Listening now... This is the Estate Sale Business podcast, hosted by Ronald Andrew Murphy. The podcast is brought to you by estatesalebiz.com. This is episode ESB005 titled Get New Clients for FREE: How To Build a Steady Stream of Estate Sale Business Clients By Making the Search Engines Work for You. This podcast is powered by Pinecast.

Episode Notes How many new estate sale clients do you plan to win this year? How many do you need? How many can you afford to lose? Keep listening and I’ll share a process. It can help turn more of your client presentations into wins for you and your estate sale business. Welcome to the Estate Sale Business podcast, brought to you by estatesalebiz.com. This is episode ESB004 titled Winning Clients: Success Secrets for Selling Your Services I’m your host, Ronald Andrew Murphy. In today’s show, I’ll introduce a process that’s proven to win sales. After you’ve heard the simple steps, I’ll walk through an example. You’ll hear exactly how it can be used in a typical estate sale situation. And finally, I’ll throw in a few tips to help you deal with some of the common objections your prospects might have. This podcast is powered by Pinecast.

Episode Notes Many Estate Sellers figure that there are only two effective ways to attract buyers to their sales: advertising and signs. But there are drawbacks to these methods. Advertising is expensive. Signs only work if the sale is near high traffic roads. There’s a better way. It’s called a “community of buyers.” You build your own community of buyers. Once you do, you can count on them to show up at your sales. In this episode, we talk about exactly what a community of buyers is and explore why and how it can be so beneficial to your estate sale business. After that we share specific ideas and methods you can use to to build your own community of buyers. And finally, we pass along some tips that can help transform that community from buyers into raving fans. For more information, visit estatesalebiz.com This podcast is powered by Pinecast.

Episode Notes One of the responsibilities of an Estate Sale Business is safeguarding the personal property you’re tasked with selling. This is the Estate Sale Business Podcast: Your Guide to a More Successful, Sustainable, and Profitable Estate Sale Management Business. This is Episode 002, entitled: “Protecting Property: Using a Video Surveillance System to Guard Against Theft, Damage, and Destruction of Estate Sale Property” In this episode, we cover one of the most effective approaches to security for the personal property you're responsible for at each estate sale. Safeguarding property before and during an estate sale can be uniquely challenging. And you can’t ignore it. Losses can be costly, both from missed sales and potential liability. Alert staff during the sale can help prevent accidents and discourage pilferage. But accidents and theft still occur. And what happens during the leadup to the sale? That time when you leave at night and there’s no one in the home to prevent loss? These days, many estate sale management firms are relying on a surveillance video system to help them keep an eye on things. Having a video surveillance system at a sale location can prove very useful. Especially so, if the location will be vacant in the days leading up to the sale while you’re preparing the property. Here are some of the issues you face: Foremost is actual criminal activity. During a sale, small items are often stolen. When the site is crowded with people, it’s not easy to monitor every location and every piece. While some theft on sale days may be crimes of opportunity, professional thieves are also responsible. Professionals often work as a team, with one person distracting your staff while another commits the theft. But it’s presale when the professionals are most likely to strike. Thieves can gain entrance to a house that’s unoccupied and easily walk away with the highest valued property. They may have already reviewed what’s available by visiting the popular estate advertising sites. And unfortunately, presale is also when employee theft is most likely. You want to trust those you hire, but many times you need extra help. If you have casual employees working to prepare a sale, it can be difficult to prevent the theft. When things get so hectic and busy, it’s impossible to be watch everything. So the number one property loss challenge you have to guard against is theft. Not far behind is breakage. Items can be broken during the sale when it’s most crowded. And it can also happen during presale prep. In both situations, every item is likely to be touched by at least one set of hands and often by many. Whether it’s a clumsy customer or a tired employee, breakage happens. The challenge is significant. Anything you can do to prevent theft and breakage will help stem losses that, ultimately, come out of your pocket. In this episode, you'll hear how a video surveillance system can help with this problem. You'll get guidance on what type of system is best and what systems to avoid. The Estate Sale Business Podcast and our website are dedicated to serving estate sale business owners and managers. Our goal is to provide you with the how-to information and best-practice guidance that can help your business thrive. Our website address is EstateSaleBiz.com. Your podcast host is Ronald Andrew-Murphy. This podcast is powered by Pinecast.

Episode Notes Welcome to the Estate Sale Business Podcast: Your Guide to a More Successful, Sustainable, and Profitable Estate Sale Management Business. This show is produced by EstateSaleBiz.com. On this show, and estatesalebiz.com, we’re dedicated to serving estate sale business owners and managers. Our goal is to provide you with the news, information, and training that can help make your business more successful, sustainable, and profitable! I’m your podcast host, Ronald Andrew Murphy. This is our introductory episode, 001, entitled: “Welcome to the Estate Sale Business Podcast” In this introductory episode, my goal is simple. It’s to explain how this podcast can be helpful and useful to you as an estate sale business owner or manager. I want to answer your most important question about our show: What’s In It for You? I want to help you decide: Does it really make sense for you to invest your time listening? Listen now to discover why it might… This podcast is powered by Pinecast.