Podcasts about essentials

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    Latest podcast episodes about essentials

    Empowering Her with Melody Pourmoradi
    Ep. 304 - The GiRLiFE Academy - 2 Paths. 1 Mission.

    Empowering Her with Melody Pourmoradi

    Play Episode Listen Later Feb 1, 2026 25:27


    The Girlife Academy is open for enrollment until February 05/26. This only happens once a year and we have added 2 accessible options to join the program and become a girls empowerment coach.One path is the Essentials ($2999) and the other is the Elite ($4999) - Learn more here:https://melodypourmoradi.com/academyJoin me on a zoom open house to learn more and have your questions answered: www.melodypourmoradi.com/openhouseIf you would like a customized payment plan, reach out to melody@getgirlpower.comLet's Stay Connected!As an empowerment coach, author, twin girl mom, and the creator of the GiRLiFE Academy, my mission is to help every woman and girl discover her voice and live a life that lights her up from the inside out.I'd love to connect with you and continue this beautiful journey together!

    STAYradio
    STAYradio Episode #304 - House & Club Essentials for the Weekend

    STAYradio

    Play Episode Listen Later Jan 30, 2026 31:43


    STAYradio Episode #304 – House & Club Essentials for the WeekendAired Friday, January 30th, 2025 Get ready for another high-energy house and club mix! Episode #304 features the freshest house, club, and dance music tracks handpicked by DJ Spryte. Enjoy exclusive edits, remixes, and club-ready grooves to kick off your weekend! Tracklist – STAYradio Episode #304:Alive (Alok Remix) - Empire Of The Sun                      All The Way Up (Clayton William, Rich DietZ & 9B49 Remix) - Fat Joe, Remy Ma & French Montana      Only Girl (Spryte 'Pushin On' Edit) - Rihanna x Jus Ron                      Love Lost - Austin Ashtin                          Make Love Like I Do - Richard Grey, Deja Vue                What You Got (Spryte 'Shivers' Edit) - Colby O'Donis x unfazed                Borrowed Love (Joe Stone Remix) - The Goodfella$                        DON'T KILL THE PARTY (Luke Alexander Remix) - Ty Dolla $ign ft. Quavo & Juicy J      Vogue (Madonna Cover) - Max Magnani                                                  Jerk It Out (Kelland, BROSA & Juush Remix) - Caesars Palace                        Get A Job - Ship Wrek                              THONG SONG MOTOWN (LG & DIRSE REMIX) - Sisqo                                          Sunshine (The Light /  Mr. Sherman Remix) - Fat Joe, DJ Khaled & Amorphous        I Just Might (Goshfather Remix) - Bruno Mars                            FADED - HAYLA & Nelly Furtado                  From Disco To Disco - Alle Farben & Majestic                Loosen Up (Gold Mozae Remix) - HUGEL & Dawty feat. Preston Harris    Rather Be (CharlieWonder Remix) - Clean Bandit ft Jess Glynne            Is It Good To You (Aruhtra Remix) - Teddy Riley ft. Tammy Lucas             Tune in every Friday for the latest STAYradio mixes, subscribe to never miss an episode, and keep the party going! STAYradio is hosted by DJ Spryte.New episodes drop every Friday.

    The Joe Show
    Katie Sommers Cold Weather Essentials

    The Joe Show

    Play Episode Listen Later Jan 30, 2026 6:50 Transcription Available


    What are things that you need to have around your house during cold weather? This weekend we have a record breaking temperatures coming through. And Katie has some good things you might want to have on your list! See omnystudio.com/listener for privacy information.

    Huberman Lab
    Essentials: Using Play to Rewire & Improve Your Brain

    Huberman Lab

    Play Episode Listen Later Jan 29, 2026 34:56


    In this Huberman Lab Essentials episode, I discuss why play is a powerful yet often overlooked tool for shaping the brain across the entire lifespan, not just during childhood. I explain how play engages specific brain circuits and neurochemicals, allowing us to explore different roles and learn in low-stakes environments uniquely suited to learning. I also describe why adults benefit from deliberately reintroducing play and which forms of play are most effective for expanding cognitive flexibility and creative thinking. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Mateina: https://drinkmateina.com/offer Our Place: https://fromourplace.com/huberman Timestamps (00:00:00) Power of Play (00:00:37) Play, Brain & Exploring Contingencies; Creatives (00:03:27) Childhood Play & Low-Stakes Scenarios (00:05:18) Sponsor: Mateina (00:06:21) Tool: Adults & Playful Mindset (00:08:53) Play Postures; Eyes (00:12:00) Group Play, Testing & Breaking Rules (00:14:32) Role Play (00:15:43) Sponsor: AG1 (00:16:34) Play Mindset, Low-Stakes Situations, Tool: Adult Play for Brain Health (00:22:29) Tinkerers & Creatives, Playful Spirit (00:24:54) Sponsor: Our Place (00:26:09) Tool: Play to Enhance Neuroplasticity: Dynamic Movement, Chess & Mental Roles (00:30:15) Personal Play Identity, Adulthood (00:33:23) Recap Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

    THE 505 PODCAST
    192. How to Build a Brand So Premium Customers Chase You ft. Marcus Milione

    THE 505 PODCAST

    Play Episode Listen Later Jan 29, 2026 118:17 Transcription Available


    Get The Paid Offer Playbook here:https://the505podcast.courses/paidofferplaybookCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What's up Rock Nation! Today we're joined by Marcus, founder of Minted New York, a brand that went from side project to full-blown fashion business built entirely in public. Zero investors, no shortcuts. Just documenting the journey and betting on himself before he felt ready. Marcus has built his brand on one core principle: respect for the time and effort people put into earning the money they spend on your product.In this episode, we break down why documenting beats perfection, why entrepreneurship is never easy even when you're winning, how integrity builds a brand people actually care about, and what it takes to build something real without waiting for permission. Let's get into it.Check out Marcus here:https://www.youtube.com/ ⁨@marcusmilione1⁩  https://www.instagram.com/marcusmilione/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:12 – Paid Offer Playbook1:26 – Getting started before the money makes sense3:13 – Early belief vs external validation5:26 – Running a brand with no safety net7:48 – Cash flow stress and staying in the game10:43 – Bootstrapping realities and investor pressure14:01 – Artlist15:10 – Content as leverage not just creativity16:49 – Talking to camera vs polished production20:30 – Finding formats that don't burn you out23:35 – Consistency beats novelty25:20 – When content finally compounds27:17 – Endurance over overnight success28:21 – Running as a metaphor for business30:53 – Long timelines nobody talks about32:02 – Training patience and discipline34:50 – Reflecting on growth without losing momentum36:41 – Luck vs work and acknowledging both39:51 – Increasing surface area for luck42:13 – Posting volume and probability44:55 – Creating opportunities before they appear46:32 – Saucony Collab49:38 – Brand alignment over quick wins52:32 – Saying no to the wrong partnerships53:22 – Capital isn't evil but terms matter56:55 – Why bad money kills good businesses58:32 – Credit cards cash flow traps1:01:09 – Paying everything off and staying liquid1:04:29 – Negotiating manufacturer terms1:06:22 – Relationships as leverage1:07:38 – Stress nobody sees1:09:10 – Running accounts down to survive1:14:04 – Why most people quit too early1:18:26 – Momentum comes after commitment1:20:17 – Playing the long game on purpose1:21:55 – Building something you can live with1:29:29 – Looking back at what's been built1:33:53 – The After PartyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

    Less Insurance Dependence Podcast
    Legal essentials that help dentists grow with confidence with attorney Evan Sampson

    Less Insurance Dependence Podcast

    Play Episode Listen Later Jan 29, 2026 17:17


    In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Lester De Alwis welcome attorney Evan Sampson of Post & Schell to discuss the legal essentials that help dentists grow with confidence. The conversation explores common compliance pitfalls, employment law challenges, HIPAA risks in digital workflows, and the legal considerations that come with scaling a dental practice.Evan shares practical guidance on building strong systems early, managing remote teams across state lines, avoiding costly misclassification errors, and understanding how financial independence impacts compliance risk. This episode offers dentists clear, actionable insights on how proactive legal planning can reduce stress, minimize risk, and support a more stable, independent future—without unnecessary insurance pressure. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://thrivingdentist.com/csm

    Vitality Explorer News Podcast
    30 Day Anti-Inflammatory Challenge

    Vitality Explorer News Podcast

    Play Episode Listen Later Jan 29, 2026 20:22


    Get Busy Living PodcastFIVE PRIMARY POINTS of the PODCASTChronic Inflammation is a Powerful Predictor of Disease and DeathDr. Mishra explains that mounting evidence—including a major American College of Cardiology scientific statement—shows inflammation, measured by high-sensitivity C-reactive protein (hsCRP), predicts long-term cardiovascular risk and mortality more strongly than LDL cholesterol alone. Inflammation is no longer a theoretical concern; it is clinically actionable and central to aging, heart disease, cancer, and dementia risk.Excess Inflammation Accelerates Aging and DiseaseWhile inflammation is essential for healing and fighting infection, chronic or excessive inflammation damages tissues and increases mortality risk. Dr. Mishra emphasizes that inflammation may be one of the best biological markers of aging, making immune balance—not suppression—a critical goal for long-term vitality.30-Day Anti-Inflammatory Challenge Targets the Essentials that Matter MostThe episode introduces a simple, actionable “execute on the essentials” framework:cut 200 calories per day, move 20 more minutes daily, sleep 20 more minutes nightly, and strengthen one in-person social connection each week. These small, disciplined changes can meaningfully lower inflammation and reduce disease and death risk without medications.Four Lifestyle Levers—Diet, Exercise, Sleep, and Connection Work SynergisticallyEating less and less often reduces inflammatory burden; regular aerobic and resistance exercise lowers CRP, IL-6, and TNF-α; adequate sleep both reduces inflammation and improves metabolic control; and social connection directly alters immune-related gene activity. Together, these four levers form a powerful, low-cost “anti-inflammatory quartet”Peak Vitality Requires Identifying Your Personal “Free Solo”Inspired by Alex Honnold's rope-free climb of Taipei 101, Dr. Mishra challenges listeners to define their own “Free Solo”—a deeply personal pursuit that demands long-term discipline, courage, and preparation. Pairing biological vitality (low inflammation) with meaningful purpose unlocks the highest levels of performance and fulfillment. Copyright VyVerse, LLC. All Rights Reserved. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vitalityexplorers.substack.com/subscribe

    Your Ideal Day
    My Top 5 HEALTH Essentials for Detox & Performance #solo

    Your Ideal Day

    Play Episode Listen Later Jan 29, 2026 18:36


    Check out my latest Masterclass:    How To Go From Sick To Superman (Masterclass)   Check out the Mineral Essentials Guide: Mineral Essentials Guide  

    RNZ: Morning Report
    Morning Report Essentials for Friday 30 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 29, 2026 29:35


    Concerns over the stability of our hospital's IT systems after another outage. Chris Bishop joined us with an update on plans to repair roads damaged by last week's storm. New prescription rules mean GPs will be allowed to issue 12 months prescriptions, rather than the current 3 months. And, just what the doctor ordered for the tourism industry, Luxury hotels are reporting the best summer in years. And we spoke to the owner of a cafe in Christchurch that's selling coffee at 2011 prices when a flat white would cost you just $3.20.

    Reality LA Audio Podcast: Bible Teaching
    Engage in the Discipleship Pathway

    Reality LA Audio Podcast: Bible Teaching

    Play Episode Listen Later Jan 28, 2026 42:19


    To be a disciple means to be a learner, or a student. Our discipleship pathway is important for us as a church because it gives us a common understanding of discipleship, a shared experience around following Jesus, and a common language to understand what it means to follow Jesus. Pastor Jonathan Fitzgerald continues our Essentials series with a sermon from John 10:22-30.

    Women's Ministry Toolbox Podcast
    EP 111: Women's Ministry Essentials: Cultivating a Culture of Prayer

    Women's Ministry Toolbox Podcast

    Play Episode Listen Later Jan 28, 2026 11:52


    Join Cyndee Ownbey as she unveils the first essential ingredient for a thriving women's ministry: prayer. Discover how the story of Hannah from the Bible can inspire and guide your ministry efforts. Tune in to explore practical ways to incorporate prayer into your ministry and events.Show notes: https://womensministrytoolbox.com/womens-ministry-essentials-cultivating-a-culture-of-prayer/Women's Ministry Essentials is available at Amazon (https://amzn.to/3Zu5Y06 - affiliate link), Baker Books (https://bakerbookhouse.com/products/9781540904911_womens-ministry-essentials), and many other online retailers.Thank you for listening to the Women's Ministry Toolbox Podcast. You'll find additional women's ministry resources below.Women's Ministry Toolbox Resources: Sign Up for My Email List - https://bit.ly/wmtbemail Website – https://womensministrytoolbox.com/ Online Store – https://womensministrytoolboxshop.com/ Online Training – https://womensministrytoolbox.teachable.com/ Facebook Page - https://www.facebook.com/womensministrytoolbox/ Facebook Group - https://www.facebook.com/groups/womensministrytoolboxcommunity/ Women's Ministry Essentials on Amazon - https://www.amazon.com/shop/wmtoolboxYou can connect with Cyndee via Facebook, Instagram (@womensministrytoolbox), and email (cyndee@womensministrytoolbox.com).

    Kingdom Marketing Secrets
    Episode 535: Why Marketing Feels Hard When It Was Never Meant To

    Kingdom Marketing Secrets

    Play Episode Listen Later Jan 28, 2026 26:26


    Holidays to Switzerland Travel Podcast
    What to Pack for Switzerland: Packing List Essentials for Every Season

    Holidays to Switzerland Travel Podcast

    Play Episode Listen Later Jan 28, 2026 13:41 Transcription Available


    Feeling overwhelmed planning your Switzerland trip? Terrified that you might be caught freezing on a mountain peak because you forgot your waterproof jacket or essential gear? Wondering how you will drag heavy bags between cities or if you will manage to find luggage storage space on busy trains?Truth is, it is hard to plan for Swiss weather. You want to be prepared for the cold, but you also don't want to haul heavy suitcases onto Swiss trains or struggle through the streets.The good news is that you can absolutely master packing light and still have everything you need.In this episode, I am sharing my complete packing guide to help you prepare. We cover the travel essentials you cannot forget, like a travel adapter, and why comfortable footwear is a must.You will learn why you should layer clothing to tackle changeable mountain weather with ease. Whether you need advice for winter packing or summer packing, these Switzerland packing list tips will help you get ready for an amazing Swiss vacation.Happy travels,Carolyn

    El sótano
    El sótano - La pregunta - 28/01/26

    El sótano

    Play Episode Listen Later Jan 28, 2026 59:39


    Estrenamos “The question”, un nuevo single de The Jackets que será incluido en la compilación “Essentials” con la que el trío suizo celebra 18 años de carretera y garage rock’n’roll. Así comienza un episodio de energéticas novedades para caldear estos fríos días.Playlist;(sintonía) WILD BILLY CHILDISH and CTMF “Batman”THE JACKETS “The question”THE MAHARAJAS “Just drink wine”THE BASEMENTS “Feelings”THE LEN PRICE 3 “Strange love”THE SOLARFLARES “Can’t get you out of my mind”EH MERTXE “Queda poco”MUJERES “Después destello”DEAF DEVILS “Gates of Hell”ROJO OMEGA “Rapido”STAR MAFIA BOY “Un día en Texas”ANA CURRA con DIOSITO de LA ELITE “Autosuficiencia”LA PERRA BLANCO “Number one fool”ANNA DUKKE “New roll”TITO RAMÍREZ “Mentiras”LOS NIKIS DE LA PRADERA “Anabolizantes, tinder y soledad”OLD LADY “Interstate rain”Escuchar audio

    The Gospel for Life
    Systematic Theology pt.9

    The Gospel for Life

    Play Episode Listen Later Jan 28, 2026 14:30


    Essentials of Reformed Systematic Theology Hardcover – November 4, 2025by Joel Beeke (Author), Paul M. Smalley (Author)For more information about this group, please visit their website at reformationboise.com. Every weekday at 3:30 am and 7:30 am you can listen to The Gospel for Life on KSPD 94.5 FM and 790 AM Boise's Solid Talk in the Treasure Valley, Idaho, USA. If you have a question, comment, or even a topic suggestion for the Pastors, you can email them. Phone: (208) 991-3526E-mail: thegospelforlifeidaho@gmail.comPodcast website: https://www.790kspd.com/gospel-for-life/

    RNZ: Morning Report
    Morning Report Essentials for Thursday 29 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 28, 2026 32:06


    This morning we spoke to our reporter at Mount Maunganui for an update on the recovery mission. There's confusion over changes to rules for people travelling to the UK. We were joined by the British High Commissioner to answer some of your questions. As kids go back to school, we look at the cost of school uniforms. Plus, 2026 is looking good for Turners, is it all because of Tina? Its CEO joined us. And, we spoke to Flat White Frank, the British man who is travelling the world to find the best flat white. He's currently in New Zealand and joined us live.

    All Shows Feed | Horse Radio Network
    1622: Wardrobe Essentials for the Properly Dressed Equine - Horse Tip Daily

    All Shows Feed | Horse Radio Network

    Play Episode Listen Later Jan 27, 2026 6:21


    Wardrobe Essentials for the Properly Dressed Equine. Or, what blankets and sheets does my horse REALLY need?Host: Coach JennAdvertise on Horse Radio Network podcastsAdditional support for this episode provided by HRN AuditorsListen to more podcasts for horse people at Horse Radio Network

    Horse Tip Daily
    1622: Wardrobe Essentials for the Properly Dressed Equine

    Horse Tip Daily

    Play Episode Listen Later Jan 27, 2026 6:21


    Wardrobe Essentials for the Properly Dressed Equine. Or, what blankets and sheets does my horse REALLY need?Host: Coach JennAdvertise on Horse Radio Network podcastsAdditional support for this episode provided by HRN AuditorsListen to more podcasts for horse people at Horse Radio Network

    Capital FM
    Dj Schwaz Road Trip Essentials 27 ( Urban Vibez/Jamz)

    Capital FM

    Play Episode Listen Later Jan 27, 2026 117:01


    Dj Schwaz Road Trip Essentials 27 ( Urban Vibez/Jamz) by Capital FM

    The Refrigeration Mentor Podcast
    Episode 368. Electrical Troubleshooting Essentials for Refrigeration Technicians

    The Refrigeration Mentor Podcast

    Play Episode Listen Later Jan 27, 2026 15:45


    Join the Refrigeration Mentor Hub here Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses In this episode, we're going into the fundamentals of electrical troubleshooting for refrigeration systems. Building a solid foundation in electrical work will help technicians succeed in the field and troubleshoot far more efficiently. I'll share a repeatable six-step process to tackle electrical issues which will help you better understand the logic behind wiring diagrams - which will completely reframe how you tackle electrical issues out on your service calls. In this episode, we cover: (3:34) Understanding Refrigeration Electrical Components (5:07) 6-Step Electrical Troubleshooting Process (9:21) Importance of Ground Troubleshooting (11:40) Refrigeration industry Events Helpful Links & Resources: Episode 323. Electrical Troubleshooting 101 Episode 296. Electrical Troubleshooting in Refrigeration Episode 12. You Need To Know About Refrigeration Compressor Electrical Issues AHR Expo

    The Gospel for Life
    Systematic Theology pt.8

    The Gospel for Life

    Play Episode Listen Later Jan 27, 2026 14:30


    Essentials of Reformed Systematic Theology Hardcover – November 4, 2025by Joel Beeke (Author), Paul M. Smalley (Author)For more information about this group, please visit their website at reformationboise.com. Every weekday at 3:30 am and 7:30 am you can listen to The Gospel for Life on KSPD 94.5 FM and 790 AM Boise's Solid Talk in the Treasure Valley, Idaho, USA. If you have a question, comment, or even a topic suggestion for the Pastors, you can email them. Phone: (208) 991-3526E-mail: thegospelforlifeidaho@gmail.comPodcast website: https://www.790kspd.com/gospel-for-life/

    RNZ: Morning Report
    Morning Report Essentials for Wednesday 28 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 27, 2026 36:10


    Simeon Brown and Carmel Sepuloni joined Morning Report this morning for the Weekly Political Panel; Labour leader Chris Hipkins is getting little clarity from voters on which governing partners he should shut out, with a new poll showing the electorate divided on his post-election options; It's been 100 years since the establishment of the Australasian Performing Right Association - known as 'APRA.'; How do you get the best deal to keep your power bill down; Almost a third of Auckland's recycling now ends up in landfill - with the council bringing in AI to help sort through bins.

    FLF, LLC
    TCND: Just the Essentials, Please (Helpful ChatGPT) [The Comedian Next Door]

    FLF, LLC

    Play Episode Listen Later Jan 26, 2026 53:34


    We didn't plan what we would talk about before we hit "record." But, is that such a bad thing? We've been having some tech troubles with our poor Rodecaster recorder...AND: the Peaches also struggled with some "helpful" AI software, making unauthorized changes to her drama club script. (But it didn't meeeeeean to do it!)THEN: Luke has been reading a book about saying "no" more often, in order to say "yes" to what truly matters. The book seems to be full of great advice, so of course the Peaches and John have to be a little bit contrarian about the whole thing...So what about you, Neighbor? Do you struggle with feeling like you can just work HARDER in order to please everybody? OR are you more of a contrarian yourself? Email the Comedian's family at nextdoor@johnbranyan.com

    John Branyan's Comedy Sojourn Podcast
    TCND: Just the Essentials, Please (Helpful ChatGPT)

    John Branyan's Comedy Sojourn Podcast

    Play Episode Listen Later Jan 26, 2026 53:34


    We didn't plan what we would talk about before we hit "record." But, is that such a bad thing? We've been having some tech troubles with our poor Rodecaster recorder...AND: the Peaches also struggled with some "helpful" AI software, making unauthorized changes to her drama club script. (But it didn't meeeeeean to do it!)THEN: Luke has been reading a book about saying "no" more often, in order to say "yes" to what truly matters. The book seems to be full of great advice, so of course the Peaches and John have to be a little bit contrarian about the whole thing...So what about you, Neighbor? Do you struggle with feeling like you can just work HARDER in order to please everybody? OR are you more of a contrarian yourself? Email the Comedian's family at nextdoor@johnbranyan.com

    Vertical+ Podcast
    Essentials... Make An Impact | Nathan Hughes

    Vertical+ Podcast

    Play Episode Listen Later Jan 26, 2026 23:03


    Series: EssentialsWeek 4: Make an ImpactBig Idea:Making an impact isn't about equal amounts—it's about equal surrender.Following Jesus expands our capacity, grows our generosity, and calls us to join His mission with our whole lives.Transformation is not static. When we follow Jesus, our lives should be growing—growing in freedom, love, generosity, and impact. As we walk with Him, God increases our capacity to love and serve others. What once felt exhausting begins to feel joyful, because grace grows as obedience grows.Jesus confronts fake spirituality that looks holy on the outside but consumes people on the inside. In Luke 20, He warns against leaders who love status, attention, and appearance while exploiting the vulnerable. God is not impressed by public spirituality that lacks private sacrifice. The church is not built on image, influence, or talent—it's built on integrity and sacrifice.Immediately after this warning, Jesus highlights what real devotion looks like. In Luke 21, He watches people give at the temple treasury. Wealthy individuals give out of abundance, but a poor widow gives two small coins—everything she has. Jesus declares that she gave more than all the others, redefining generosity not by amount, but by sacrifice and trust.The widow didn't just give money—she gave security. She didn't give comfortably—she gave sacrificially. Making an impact isn't about how much you give; it's about how much of yourself you surrender.But giving is not the finish line—mission is. God didn't save us to be donors; He saved us to be disciples. Some people give money without joining the mission. Others serve faithfully but withhold generosity. Real surrender shows up somewhere—for all of us. Time, talent, and treasure are all part of a surrendered life.Jesus' final command wasn't “stay and sit,” but “go and make disciples.” And He didn't send us alone—He promised His presence with us always. The mission comes with power and promise.Vertical exists because people matter to God. And if people matter to God, they matter to us. We don't live for comfort—we live to make an impact. We don't just fund the mission—we join it.

    Fight Laugh Feast USA
    TCND: Just the Essentials, Please (Helpful ChatGPT) [The Comedian Next Door]

    Fight Laugh Feast USA

    Play Episode Listen Later Jan 26, 2026 53:34


    We didn't plan what we would talk about before we hit "record." But, is that such a bad thing? We've been having some tech troubles with our poor Rodecaster recorder...AND: the Peaches also struggled with some "helpful" AI software, making unauthorized changes to her drama club script. (But it didn't meeeeeean to do it!)THEN: Luke has been reading a book about saying "no" more often, in order to say "yes" to what truly matters. The book seems to be full of great advice, so of course the Peaches and John have to be a little bit contrarian about the whole thing...So what about you, Neighbor? Do you struggle with feeling like you can just work HARDER in order to please everybody? OR are you more of a contrarian yourself? Email the Comedian's family at nextdoor@johnbranyan.com

    RNZ: Morning Report
    Morning Report Essentials for Monday 26 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 26, 2026 36:00


    The RNZ-Reid Research poll surveyed one-thousand-people from January the 15th through to the 22nd; A mix of cameras, drones, and human spotters are providing constant monitoring of the Mount Maunganui landslide, as recovery efforts continue; Opposition leader, Chris Hipkins spoke to Morning Report; Shifting more of our electricity use to off-peak hours could save the country up to $3 billion; Raglan will host one of the world's biggest surfing events this year, after being added as a stop on the World Surf League Championship.

    Moonlight Audio Theatre
    OLD-TIME RADIO ESSENTIALS Ep 56 part 1 - You Bet Your Life

    Moonlight Audio Theatre

    Play Episode Listen Later Jan 25, 2026 67:21


    OLD-TIME RADIO ESSENTIALS Episode 56: In part one of this very special extended installment of the long-running OTR discussion series, co-hosts Pete, Patte (pat) and Paul welcome guest programmer John Tefteller, a fellow OTR podcaster and a life-long collector of radio transcription discs – not to mention somebody who worked for Groucho Marx as a young man! John is sharing an episode of 'You Bet Your Life', as well as many wonderful stories about the Marx Brothers, and old radio in general. JOIN US NEXT WEEK FOR PART TWO! If you like OTR Essentials and have a suggestion for a future series we should discuss, please write us at our NEW email address: themoonlightaudiopodcast@gmail.com! If we take your suggestion, you'll be eligible for some cool Narada and Moonlight swag.

    Sermons by Archbishop Foley Beach
    Essentials Part 1 – People of the Book

    Sermons by Archbishop Foley Beach

    Play Episode Listen Later Jan 25, 2026 25:00


    Essentials Part 1 – People of the Book MESSAGE SUMMARY: In this powerful message, we're reminded of the profound importance of Scripture in our lives as believers. The central theme revolves around 2 Timothy 3:16, emphasizing that all Scripture is God-breathed and useful for teaching, rebuking, correcting, and training in righteousness. We're challenged to consider our relationship with the Bible - is it merely a collection of religious writings, or do we view it as sacred, authoritative, and life-changing? The message encourages us to see the Bible as more than just a book, but as the living Word of God that can transform our lives. We're urged to not only read and study Scripture but to apply it daily, allowing it to shape our decisions, actions, and character. This overview reminds us that as 'people of the book,' we have a responsibility to engage deeply with God's Word, not just hearing it, but becoming doers who act on its truths. In a world bombarding us with messages, how are we counteracting this with the life-giving words of Scripture?   TODAY'S PRAYER: Lord, Sabbath rest is truly an unbelievable gift! Thank you that there is nothing I can do to earn your love; it comes without any strings attached. As I close my eyes for these few minutes before you, all I can say is, thank you! In Jesus' name, amen. Scazzero, Peter. Emotionally Healthy Spirituality Day by Day (p. 133). Zondervan. Kindle Edition. TODAY'S AFFIRMATION: Today, I affirm that because of what God has done for me in His Son, Jesus, I AM FILLED WITH THE HOLY SPIRIT. If you then, though you are evil, know how to give good gifts to your children, how much more will your Father in heaven give the Holy Spirit to those who ask him! Luke 11:13 SCRIPTURE REFERENCE (ESV): 2 Timothy 3:16-17; Revelation 3:20; John 1:12; Colossians 1:15; Matthew 5:17-19 A WORD FROM THE LORD WEBSITE: www.AWFTL.org. WEBSITE LINK TO DR. BEACH'S DAILY DEVOTIONAL – “Jesus Followers' Righteousness Will Flow, with the Indwelling of the Holy Spirit, from Their Heart Through Their Personal Relationship with Jesus”: https://awordfromthelord.org/devotional/ DONATE TO AWFTL: https://mygiving.secure.force.com/GXDonateNow?id=a0Ui000000DglsqEAB

    Artisan Church
    Essentials Pt.1 Prayer | Pastor Sam Grosso

    Artisan Church

    Play Episode Listen Later Jan 25, 2026 45:41


    ESSENTIALS: Prayer — How Should I Pray?You know the words… but are you living them out?In this week of our Essentials Series, we're focusing on one of the most foundational practices of the Christian life: prayer. But the question isn't if we pray — it's how we pray.Jesus shows us that prayer is more than a religious routine. It reveals the posture of our heart, the way we see God, and what we believe is possible. In this message, we explore what it means to pray from humility instead of performance, to approach God as a loving Father instead of a distant force, and to surrender our will instead of trying to control outcomes.We'll also look at how prayer aligns us with God's purpose (even when it's hard), and how a powerless prayer life leads to a powerless believer — because spiritual impact is never produced by volume or eloquence, but by authority and alignment under Jesus.Posture. Person. Purpose. Power.These aren't just concepts — they're the essentials that lead to authentic transformation.If you've ever wondered why prayer feels dry, distant, or ineffective, this episode will reset your perspective and strengthen your practice.

    RNZ: Morning Report
    Morning Report Essentials for Monday 26 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 25, 2026 40:06


    NZ First leader Winston Peters is questioning whether New Zealand should continue to fund the World Health Organisation; Travel agents are worried British-New Zealand dual nationals may get turned away at the airport or UK border when new passport rules come into force; Prime Minister Christopher Luxon spoke to Morning Report; Rescue crews have halted recovery efforts at the Mount Maunganui landslide overnight after workers spotted potential instability in the slip; Economists say it might be time to recalibrate our expectations for inflation and interest rates following higher-than-expected inflation figures on Friday.

    The John Batchelor Show
    S8 Ep365: uest Author: Paul Gregory Headline: Isolation and Rage: The Oswalds' Summer of Struggle Summary: The Oswalds lived in poverty, with Marina isolated and lacking essentials like a baby carriage. Tensions erupted during a dinner with the "Dal

    The John Batchelor Show

    Play Episode Listen Later Jan 24, 2026 12:24


    uest Author: Paul GregoryHeadline: Isolation and Rage: The Oswalds' Summer of StruggleSummary: The Oswalds lived in poverty, with Marina isolated and lacking essentials like a baby carriage. Tensions erupted during a dinner with the "Dallas Russians" when Lee aggressively defended the Soviet Union, alienating the community that was trying to assist his secluded wife.Article: During the summer of 1962, Paul Gregory observed the Oswalds' meager living conditions, noting their only coffee table book was a Time magazine featuring President Kennedy, a man both seemingly admired at the time. Lee's deep resentment surfaced during a dinner with the Dallas Russian community when he argued fiercely about the Soviet Union, leading the group to realize he was dangerously isolating Marina, especially after his pride was wounded when they gifted her a baby carriage she desperately needed.

    Wet Fly Swing Fly Fishing Podcast
    874 | How Grundéns Turned Commercial Fishing Survival Gear into Fly Fishing Essentials

    Wet Fly Swing Fly Fishing Podcast

    Play Episode Listen Later Jan 23, 2026 63:55


    Show Notes: Https://wetfyswing.com/874 Sponsors: Intrepid Camp Gear, Grand Teton Fly Fishing, and Montana Fly Fishing Lodge Sponsors:https://wetflyswing.com/sponsors Most fly fishing gear is built for comfort. Some of it is built for performance. But very little of it is built with the assumption that conditions can turn from "kinda crappy" to "this could go bad" in a hurry. That's where Grundéns comes in. In this episode, I sat down with Justin Waters, who's right in the middle of translating nearly 100 years of commercial fishing toughness into gear that guides, steelheaders, and fly anglers lean on when the weather goes sideways. We dug into why durability beats "features," what guides actually do to destroy gear, and how the best product ideas still come from the hardest fishing jobs on Earth.

    STAYradio
    STAYradio Episode #303 - House & Club Essentials for the Weekend

    STAYradio

    Play Episode Listen Later Jan 23, 2026 31:27


    STAYradio Episode #303 – House & Club Essentials for the WeekendAired Friday, January 23rd, 2025 Get ready for another high-energy house and club mix! Episode #303 features the freshest house, club, and dance music tracks handpicked by DJ Spryte. Enjoy exclusive edits, remixes, and club-ready grooves to kick off your weekend!   Tracklist – STAYradio Episode #303:My Way (HMC 'Control' Edit) - Fetty Wap feat. Drake vs. Dansyn & HILLS    We Dem Boyz (BARTS, 2CHECKS & Red Cup Nation Remix) - Wiz Khalifa                                  Stateside (K3ONI Remix) - PinkPantheres ft Zara Larsson                Wants and Needs (BLUE IIZE Remix) - Drake                                        Borderline - Tujamo & Chester Young                      In The City - Jus Ron                                      Don't Call Me Baby (Mr. Sherman The Rhythm Edit) - Madison Avenue                              Crank That (Sly Phil & Sam Collins Remix) - Soulja Boy                                  Levels (5HOURS, CRISTIAN BABALUS & Alessio Centra Remix) - Avicii                                      Bass Down Low (JMBX & TWINZ Remix) - Dev & The Cataracs                          The Way It Is - thinkingaview                                Funk Dat (Koffee & Kandee Remix) - Sagat                                        Love Rollercoaster (Goshfather Remix) - Ohio Players                                Talk Of The Town (Denero Remix) - Fred again.., Sammy Virji & Reggie          Bad Man Sound - Mosimann & Walshy Fire                      In Da Getto (Manuferz Edit) - J Balvin & Skrillex                          Embers - Robin Schulz                                Light Me Up (Digitalism Remix) - Kunga & PNAU                                Rockstar - Richard Grey, Deja Vue, Lissat  Tune in every Friday for the latest STAYradio mixes, subscribe to never miss an episode, and keep the party going! STAYradio is hosted by DJ Spryte.New episodes drop every Friday. 

    Huberman Lab
    Essentials: Therapy, Treating Trauma & Other Life Challenges | Dr. Paul Conti

    Huberman Lab

    Play Episode Listen Later Jan 22, 2026 38:05


    In this Huberman Lab Essentials episode, my guest is Dr. Paul Conti, MD, a psychiatrist and expert in treating trauma and psychiatric illness. We explain what trauma is and how it affects the mind and body, as well as the best treatment approaches to support recovery. We also discuss why guilt and shame often follow traumatic experiences and why processing trauma is essential for healing. Dr. Conti shares practical tools for how to choose and work effectively with a therapist and discusses the therapeutic potential of psychedelics and MDMA in clinician-assisted settings. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AGZ by AG1: https://drinkagz.com/huberman Function Health: https://functionhealth.com/huberman LMNT: https://drinklmnt.com/huberman Timestamps (00:00:00) Paul Conti (00:00:21) What is Trauma?, Guilt & Shame (00:03:20) Evolutionary Context of Trauma, Shame & Guilt (00:07:18) Sponsor: Function (00:08:59) Repetition Compulsion, Repeating Trauma (00:12:48) Processing Trauma in Therapy or On Your Own, Grieving (00:16:48) Introspection, Tool: Processing Trauma Through Words (00:18:04) Sponsor: LMNT (00:19:35) Finding a Therapist, Rapport; Duration of Therapy (00:21:49) Prescriptions, Depression, Treating Core Issues (00:24:28) Psychedelics & Overcoming Trauma, Psychedelic-Assisted Therapy (00:28:18) Sponsor: AGZ by AG1 (00:29:48) MDMA, Overcoming Fear (00:31:43) Talking about Trauma, Language (00:33:36) Taking Care of Oneself, Tool: Self-Care Basics (00:36:56) Acknowledgements Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

    THE 505 PODCAST
    191. How to Blow Up ANY Personal Brand in 2026 (and Get Rich) ft. Jun Yuh

    THE 505 PODCAST

    Play Episode Listen Later Jan 22, 2026 124:16 Transcription Available


    Get The Paid Offer Playbook here:https://the505podcast.courses/paidofferplaybookWhat's up Rock Nation! Today we're joined by Jun Yuh, one of the most disciplined personal brand builders on the internet.After posting every day for over six years, Jun has built an audience of 8+ million and turned his content into a multi million dollar business without a big team or high production. His attract nurture convert framework is the foundation behind content that builds real trust and real revenue.In this episode, we break down how Jun thinks about content, why consistency is really a systems problem, why followers matter more than people think, and what it actually takes to win in today's creator economy.Check out Jun here:https://www.youtube.com/ ⁨@jun_yuh⁩  https://www.instagram.com/jun_yuh/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:04 – Paid Offer Playbook1:27 – Consistency Is a System, Not a Personality Trait2:34 – Why Most Creators Fail Without a Backend Process4:21 – The Creator Vision Framework Explained6:29 – How to Study Content Without Copying8:35 – Breaking Down Winning Formats (Not Just Hooks)10:26 – Why Niching Down Is Overrated12:22 – “You Are the Niche” (What That Actually Means)14:44 – Is It Too Late to Start Creating in 2026?16:16 – Low-Effort Content That Still Wins17:21 – How to Batch Content Without Burning Out18:24 – Repositioning Without Losing Your Audience21:16 – The 4 Content Missions Every Post Should Have24:40 – How to Build Authority Without Being an Expert26:20 – Formats That Are Working Right Now34:15 – Trial Reels38:48 – Why Flopping Is a Requirement for Growth40:37 – Detaching Emotion From Performance Metrics44:44 – When Losing Followers Is the Right Move47:44 – Monetizing Before You're Ready49:24 – Why Audience Beats Revenue Early On50:34 – Building Offers That Compound Over Time52:33 – Selling Without Constantly Pitching53:56 – The Long Game of Creator Businesses55:37 – Making Money Without Chasing Virality58:22 – Sustainable Growth vs Short-Term Wins1:01:15 – How to Measure Real Creator Success1:03:32 – When to Ignore the Algorithm1:06:23 – Creative Plateaus & Breakthrough Cycles1:08:36 – Protecting Confidence in Down Seasons1:10:55 – The Mental Model That Keeps You Consistent1:16:17 – Letting Go of Old Identities1:17:56 – Building in Public Without Burning Bridges1:19:15 – Integrating A.I.1:21:37 – Using AI to Clarify, Not Replace, Your Voice1:25:29 – The Future of Creator Skill Stacks1:27:13 – Why Taste Matters More Than Talent1:28:18 – Confidence Comes After Action1:29:54 – Overcoming imposter syndrome1:31:24 – Rewriting the Story You Tell Yourself1:38:38 – Playing the Longest Game Possible1:40:47 – What Success Actually Feels Like1:42:21 – The After PartyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

    B2B Marketers on a Mission
    Ep. 204: PPC Strategies for Small B2B Brands to Beat Big Competitors

    B2B Marketers on a Mission

    Play Episode Listen Later Jan 22, 2026 38:21 Transcription Available


    PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

    Write Publish Market
    Episode 205: Protect Your Book: Copyright Essentials for Business Owner Authors

    Write Publish Market

    Play Episode Listen Later Jan 22, 2026 9:23


    In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn't) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen.   Time Stamps: 00:00 – Welcome and introduction 00:55 – Why copyright registration matters more than ever 02:05 – Automatic copyright vs. registered copyright: what's the difference? 03:15 – The Anthropic/Claude AI scraping case and what authors learned 06:00 – Why some authors received settlements and others didn't 07:20 – Why registration is a powerful "insurance policy" 08:30 – Human-generated content and what can be copyrighted 09:45 – The $35 decision that protects your IP 10:30 – What to do if your work is pirated or used without permission 12:15 – DMCA takedown notices and how they work 13:45 – Legal disclaimers (Jodi is not a lawyer!) 15:00 – Final encouragement: protect your work, protect your business   Keywords: copyright registration, book piracy, DMCA takedown, Claude AI case, author rights, book protection, intellectual property for authors, US Copyright Office, AI and copyright, publishing law, business owner authors, book copyright basics, protecting your book, legal steps for authors, copyright infringement   Resources Mentioned: U.S. Copyright Office: https://copyright.gov/ Anthropic/Claude AI lawsuit coverage: https://www.anthropic.com/ DMCA (Digital Millennium Copyright Act): https://www.copyright.gov/dmca/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TwagY7clIYTeqeEWZA13BMhiNZQYJ0kc_iutoSgyfpY/edit?usp=sharing  

    RNZ: Morning Report
    Morning Report Essentials for Thursday 23 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 22, 2026 24:41


    Emergency crews have been working through the night searching for people missing after a landslide at Mount Maunganui; Emergency teams have been searching overnight for several people trapped under a landslide at Mount Maunganui; Very young children with cystic fibrosis could soon access funded medicines with the potential to add decades to their lives. Christchurch couple Edward and Emily Harrington-Ashton's 20 month-old- son, Noah, has cystic fibrosis. They say the drug will be life changing for their son; Politicians will this morning be travelling Ratana Pa south of Whanganui for the annual celebrations, which traditionally mark the start of the political year; From curling to cross country skiing and bobsleighing - the 25th Winter Olympics are nearly upon us.

    Reality LA Audio Podcast: Bible Teaching

    Sunday gatherings are sacred, communal, embodied, participatory, consistent, formational, missional....and essential! Pastor Jeremy launches our 4-week "Essentials" series with a sermon from Hebrews 10:19-25.

    The Everyday Icon Style Podcast
    Episode 196: Why Wardrobe Essentials Are Not Basics

    The Everyday Icon Style Podcast

    Play Episode Listen Later Jan 21, 2026 13:03 Transcription Available


    Your closet can be full and still fail you. We unpack the hidden difference between basics and essentials, and why confusing the two leads to overstuffed racks, decision fatigue, and outfits that never feel quite right. It's time to reframe essentials as pieces that earn their place by solving daily problems, mixing easily, and supporting how you actually move through work and life.We walk through a smarter structure: basics as a neutral foundation, essentials as your personal, purpose-driven layer. You'll hear concrete ways to define essentials by use rather than category, from tracking high-frequency items to stress-testing comfort and relevance across your calendar. We explore how lifestyle fit beats labels, why a “must-have” trouser may be wrong for your role or body comfort, and how non-clothing anchors like a dependable tote, signature jewelry, or fragrance can streamline your routine and shape a clear style identity.This conversation is a reset for the modern, career-driven woman who wants ease without giving up style. The SIlent Partner Private Podcast: https://the-executive-edge.kit.com/560a58e519Work With Me: https://calendar.app.google/zhLR9LhyrcgKZXT1AYouTube: https://www.youtube.com/@tiffanyodean

    RNZ: Morning Report
    Morning Report Essentials for Thursday 22 January

    RNZ: Morning Report

    Play Episode Listen Later Jan 21, 2026 25:49


    Donald Trump has given his speech to world and business leaders at Davos in Switzerland; Deb Glasgow has lived in Ōakura for decades, and says last night's weather was some of the worst she's ever seen; The Prime Minister has announced an election date of November 7; Local states of emergency remain in place in Whangarei, Coromandel, Hauraki, the Bay of Plenty and Tairawhiti; Tauranga has been battered by wind and rain that has caused several slips.

    Finding Genius Podcast
    Blossom Essentials: Sarah Vilenskiy On Skincare Solutions For Dry, Irritated, & Reactive Skin

    Finding Genius Podcast

    Play Episode Listen Later Jan 20, 2026 17:11


    Meet Sarah Vilenskiy, Founder and CEO of Blossom Essentials, a clean skincare brand focused on real relief for chronic dry, sensitive, and irritated skin. Founded in Austin, TX in 2020, Blossom Essentials was born out of Sarah's own struggle with severe skin conditions and her frustration with products that promised results but failed to deliver. Join in to discover: How Sarah's personal health journey inspired the creation of Blossom Essentials. The importance of fragrance-free, waterless formulations for sensitive skin. How medical-grade manuka honey supports skin repair and barrier restoration. Strategies for managing eczema, psoriasis, reactive skin, and menopause-related dryness. Hit play to hear how addressing skin health at the root level empowers people to feel at home in their own skin — and how intention, patience, and purpose helped Blossom Essentials grow into a trusted skincare brand… Follow Sarah and Blossom Essentials: Instagram: @try_blossom Facebook: https://www.facebook.com/blossomessentials

    UK Travel Planning
    Navigating the UK by Train or Car: Pros, Cons, and Planning Essentials

    UK Travel Planning

    Play Episode Listen Later Jan 20, 2026 49:37 Transcription Available


    Deciding whether to travel around the UK by train, by car, or by using a combination of both is one of the biggest planning decisions you will make. In this episode, we talk through the pros and cons of each option so you can decide what works best for your route, travel style, and priorities.We explain how UK train travel works in practice and why trains are often the best choice for getting between major cities and towns. We also clear up a common misconception: once you arrive in places like London, York, Edinburgh, or Bath, you generally do not need a car, as these cities are compact, walkable, and well served by local transport.We then look at when driving makes more sense, particularly for countryside destinations and rural regions, and share common planning mistakes to avoid adding unnecessary stress or cost to your trip.In this episode, you will learn:When trains are the best option for travelling between UK cities and townsWhy cities like London, York, Edinburgh, and Bath are best explored on foot once you arriveHow the main UK rail routes fit into itinerary planningWhen hiring a car makes sense for countryside and rural destinationsWhy combining trains for long distances and cars for short rural loops often works best

    Vertical+ Podcast
    Essentials... Experience Freedom | Nathan Hughes

    Vertical+ Podcast

    Play Episode Listen Later Jan 20, 2026 31:15


    Series: EssentialsWeek 3 Title: Experience FreedomBig Idea:Freedom is not found where truth is absent. Freedom is found where truth and grace collide. Jesus confronts sin, but removes condemnation.WEEK 3 - EXPERIENCE FREEDOMWe all want freedom, but we often define it incorrectly—as the absence of consequences, confrontation, or accountability. Biblical freedom is far deeper. True freedom is becoming who God created you to be.In John 8, a woman caught in adultery is dragged into public shame and used as a trap for Jesus. This story is not just about sexual sin—it's about what happens when truth and grace collide.Shame exposes but never heals. It puts us on display, reduces us to our worst moment, and tells us, “This is who you are.” Shame doesn't lead to repentance—it leads to hiding. What binds us is not what we've done or what's been done to us, but what we believe about ourselves because of it.Jesus confronts the religious leaders first. They know the Law but not the heart of God. They use truth as a weapon instead of a mirror. When Jesus says, “Let anyone without sin throw the first stone,” He exposes their hypocrisy and forces them to examine their own hearts. One by one, the stones drop. Condemnation is loud at first, but it never survives in the presence of Jesus.When Jesus speaks to the woman, He removes condemnation before confronting sin. “Neither do I condemn you. Go now and leave your life of sin.” Grace does not deny truth—it changes the outcome. Condemnation says, “This is who you are.” Grace says, “This is not how your story ends.”Real freedom begins when condemnation loses its authority. We don't change in order to become free—we change because freedom has already been given. We live from freedom, not for it. When shame is removed, sin loses its leverage, and transformation becomes possible.Jesus doesn't ignore sin, but He refuses to define us by it. Truth and grace collide—and freedom is finally experienced.

    Training4Manhood
    Life Essentials | Where Should You Be on Your Journey by Age 20? (2 of 2)

    Training4Manhood

    Play Episode Listen Later Jan 19, 2026 26:53


      Guest: Campbell Panetti   What “tools” would be good to have developed (or at least been exposed to, be familiar with) by the time you're 20-years-old? This is a fun and meaningful conversation with Campbell about important “life skills” - not only how these skills are developed, but what skills should we concentrate on to truly be on the road to “success” in life?   The tools/skills that we addressed in this episode: Have a worldview informed by the Word of God. You should have a good appreciation and knowledge of God's Word - which should be growing and maturing every year! Understand how to treat a woman well. As a young man, it starts with appreciating your mom and sisters (if you have them). By age 20, you need to value and cherish the biblical role of a woman…and be intentional about developing mature relationships, including the importance of purity and influence of what you see and hear. Begin to grasp how powerful the impact of music is in your life. Pay attention to what influences the person you're becoming. Begin to grasp that you are body, soul, and spirit - what you put into your body and mind influence the person you become. Eat well and read good books - a good goal for a 20-year-old is one book a month?! Stop making excuses, don't look back, focus on where you want to go and get moving in that direction! Life skills to be able to take care of yourself…and begin to take care of others. Do laundry, cook a couple meals, clean up after yourself! Appreciate the small things that it takes for people to function in society! Understand and appreciate the meaning and importance of what a true “friend” is. You have colleagues, acquaintances, classmates, teammates - and friends. A friend is someone who has your best interest in mind and is willing to do what is necessary even if it costs them. Understand and appreciate the value of your time…as a resource, time is way more valuable than people think…don't waste your time. The days are long, but the years are short.   T4M guys - just a reminder that Training4Manhood is a non-profit, 501(c)(3) ministry and you can make donations either via Zelle (info@training4manhood.com) or by visiting the Training4Manhood website.

    Get the Hell Out of Debt
    When The Cost Of Living Feels Like Dying

    Get the Hell Out of Debt

    Play Episode Listen Later Jan 19, 2026 30:56


    If it feels like your money used to go further and now disappears faster, you're not imagining it. Essentials are eating a bigger slice of your income, and the pressure shows up everywhere: sleep, relationships, confidence, and decision-making. Erin Skye Kelly unpacks why the cost of simply existing feels heavier than ever and how to respond without spiraling into panic or shame. Join our online community: www.getthehelloutofdebt.com  Today's episode is brought to you by Mint Mobile. Get 50% off Unlimited premium wireless. Plans start at $15/month at mintmobile.com/skye Support our sponsor, Chime. Chime is not just smarter banking, it is the most rewarding way to bank. It just takes a few minutes to sign up at chime.com/erin  Leave us a voicemail message here: www.speakpipe.com/erinskyekelly  Purchase Get The Hell Out Of Debt and Naked Money Meetings online or from your favorite bookstore. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Huberman Lab
    Essentials: Tools to Boost Attention & Memory | Dr. Wendy Suzuki

    Huberman Lab

    Play Episode Listen Later Jan 15, 2026 40:57


    In this Huberman Lab Essentials episode, my guest is Dr. Wendy Suzuki, PhD, a professor of neural science and psychology at New York University. We discuss simple, daily habits to improve focus, memory and overall cognitive performance. Dr. Suzuki explains how exercise directly enhances brain function—both the immediate benefits of a single workout and long-term support for cognitive health. We also discuss how meditation, verbal affirmations, sleep and other behavioral practices positively influence mood and stress regulation. Episode show notes: https://go.hubermanlab.com/7gTmlIR Join the Huberman Lab Neural Network Newsletter: https://www.hubermanlab.com/newsletter Thank you to our sponsors AG1: https://drinkag1.com/huberman BetterHelp: https://betterhelp.com/huberman Eight Sleep: https://eightsleep.com/huberman Timestamps (00:00:00) Wendy Suzuki (00:00:21) What Makes Moments Memorable? (00:02:24) Memory & Hippocampus, Imagination (00:05:35) Sponsor: BetterHelp (00:06:37) One-Trial Learning, Fear (00:08:10) Exercise Effects on Focus, Attention & Memory (00:12:31) Brain-Derived Neurotrophic Factor (BDNF) & Exercise (00:15:10) Sponsor: AG1 (00:16:55) Tools: Cardiovascular Exercise; 10-Minute Walk & Mood (00:18:43) How Exercise Increases BDNF (00:20:47) Adults, Neuron Growth, Hippocampus (00:22:51) Exercise Effects on Memory, Tool: Morning Exercise (00:26:08) Exercise & Long-term Effects on Cognition, Older Adults (00:27:56) Minimum Exercise For Cognitive Benefits (Adults, 30s-50s) (00:32:03) Sponsor: Eight Sleep (00:33:22) Increase Exercise For Greater Cognitive Benefits (00:35:30) Affirmations, Exercise, Mood, IntenSati (00:37:37) Meditation & Benefits, Tool: Brief Meditation (00:39:32) Tools to Improve Attention Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices