Podcasts about search engines

We're continuing the Summer SEO Replays Series with a throwback to one of our most popular episodes from The Simple and Smart SEO Show.This listener-favorite recap originally highlighted the top three most-listened-to episodes from season two, featuring conversations with Angie Colee, Nicole Lewis, and Matt Diamante. And honestly? The advice still holds up.In this replay, you'll hear simple, practical SEO wisdom for business owners who want to get found online without feeling overwhelmed. We revisit how SEO is really about helping the right people find you, why platforms like Etsy function as search engines, and how local SEO builds the “roads” that lead customers to your business.Whether you're catching this episode for the first time or listening again with fresh ears, this summer replay is packed with reminders that SEO does not have to be scary, overly technical, or reserved for big businesses. You can understand it, improve it, and use it to grow your visibility with confidence. Why We're Bringing This Episode BackThis episode earned its place in our summer replay series because it brought together three of the most-loved SEO conversations from season two.It's a perfect refresher for summer because it covers the foundations so many business owners need to hear again:

This week on Slam Fire Radio, the crew talks CCFR AGM highlights, Steel Challenge matches, Battle of Alberta prep, weird old rifles, donated firearms, and cursed gun designs from Turkey. The main topic features Lucas from AlmostProhibited.ca, the new Canadian firearms and ammo search engine helping gun owners compare prices and find inventory across retailers … Continue reading Episode 656 – Almost Prohibited and the Ultimate Canadian Gun Search Engine → The post Episode 656 – Almost Prohibited and the Ultimate Canadian Gun Search Engine appeared first on Slam Fire Radio.

https://www.bluoceaninnovations.ai/AI tools are reshaping how homebuyers find real estate agents—yet only 8.4% of agents even appear in AI-generated results. Discover the three core tactics to boost your AI visibility and capture higher-quality leads before your competition catches on. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

Technical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable revenue growth by combining fundamental SEO practices with modern AI optimization strategies. She discusses why indexation and crawlability must precede advanced tactics, how meta description optimization has evolved beyond traditional character limits, and why conversion tracking trumps vanity metrics like traffic volume in today's personalized search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Most people assume the web runs on Google. The reality is more concentrated: only three companies on earth operate truly independent search indices — Google, Bing, and Brave. Jean-Paul Schmetz helped build one of them. In this episode, Jean-Paul traces the arc from writing appointment software in a Belgian Radio Shack in 1981, through founding and selling Clix — a European search engine backed by Burda — to his current role as Chief of Ads at Brave, where he now sells search infrastructure to the AI companies that need it most. For CTOs, this is a rare look inside an infrastructure layer most take for granted: how search indices are actually built, why it takes decades and hundreds of millions to do it properly, and why the entire AI grounding market quietly runs on infrastructure a small group of engineers spent their careers building. Topics covered: - Why only Google, Bing, and Brave have truly independent global search indices - How AI companies use search grounding — and what happens when Google and Bing cut them off - The SERP API gray market and why it probably has a two-year shelf life - What it actually costs to crawl and index the web at scale - The advertising model that will eventually come to AI — and why it's inevitable - Jean-Paul's Stanford years: machine learning with Andrew Ng, and what was obvious in 2013 that took until 2022 to matter - Build vs. buy for search infrastructure in 2025

Favour Obasi-ike, MBA, MS breaks down the semantic web SEO concept of "page indexing," explaining that it is simply the process by which search engines discover, crawl, and store your web pages in their database. Using a library analogy, he explains that just as a library must log a newly purchased book before patrons can find it on the shelf, Google must index your pages before users can discover them in search results.Favour emphasizes that high-quality content is practically invisible if it hasn't been properly indexed.He also walks the audience through the technical steps of verifying a domain via Google Search Console and stresses the importance of owning your hosting and DNS records.Who is this for?This content is tailored for business owners, content creators, podcasters, and website managers who want to understand fundamental SEO concepts to increase their online visibility and website traffic.Key MomentsSegment 1: Introduction to page indexing and how it builds long-term business visibility.Segment 2: Step-by-step technical guide to setting up Google Search Console and submitting sitemaps.Segment 3: Understanding how accidental "no-index tags" can hide your website from the internet.Segment 4: How third-party platforms (like Apple Podcasts and Spotify) generate indexed links that boost your search presence.Segment 5: The "Library Analogy" explaining why indexing is simply digital storage.Segment 6: The importance of controlling your Domain Name Server (DNS) and hosting platforms.FAQsWhat is page indexing?It is the process where search engines discover, crawl, and store web pages into their database, making them searchable and eligible to appear in search results. Ultimately, indexing simply means "storage on the web".Why isn't my website showing up on Google?Your site might not be indexed. This can happen if you haven't submitted your sitemap to Google Search Console, or if your site has default "no-index tags" that actively tell Google to ignore your pages.Does podcasting help with indexing?Yes. When you publish a podcast episode to platforms like Apple, Spotify, or Amazon, each of those platforms creates a link that gets indexed by Google, multiplying your online footprint.What is a DNS and why does it matter?DNS stands for Domain Name System or Server. It connects your domain to your hosting platform. You must have access to your DNS records to verify your site ownership with Google and ensure you maintain full operational control over your business's online presence.Action Steps Recommended by Favour Obasi-ikeCheck your site status: Use a tool like nslookup.io to research your website's domain records.Set up Google Search Console: Go to Google Search Console and add your domain property.Verify your domain: Copy the provided TXT record and add it to your DNS records within your hosting platform to prove you own the site.Submit your sitemap: Once verified, submit your sitemap (e.g., yourwebsite.com/sitemap.xml) to Google Search Console to prompt Google to scan your pages.Audit your hosting setup: Ensure you have direct, personal access to your own domain name server and hosting plan to avoid losing control of your intellectual property.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode, we're exploring the origins of Boston's vibrant Chinatown — and reexamining myths around the city's first Chinese restaurant — with lawyer and historian Richard Auffrey aka The Passionate Foodie. From the first Chinese immigrant to Boston to Hong Far Low and Ruby Foo, this is a fascinating and vital part of the region's history. Put Sky Cafe and Hardena on your when-in-Philly lists. Search Engine comes to Boston to talk AVs (Part One and Part Two). Lisa McManus' Zoe's recs. Have feedback on this episode or ideas for upcoming topics? DM me on Instagram, email me, or send a voice memo. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

An enterprising reporter goes on a quest to find the restaurant serving the absolute best free bread in this country, and finds it. She returns to Search Engine with her results.  Read Caity Weaver's story. Support the show! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

There's a fresh scandal related to the Southern Poverty Law Center potentially a-brewin' and our eloquent host, Mike Slater, is all over it with his own unique brand of analysis. What's happening with this prominent leftie organization and why is the U.S. Justice Department looking into their actions in the 2010s? Tune in and find out! Following that opener, Slater speaks with Colin Madine, Breitbart's Tech Editor, about how liberal search engines such as Google have throttled search results from conservative news outlets and how patriots like YOU can properly fight back against these injustices. MAGA! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As seen on Gutfeld!, Chelsea Clinton takes on the Boston Marathon.  Meanwhile, tech giants are steering search results towards left-leaning outlets, and Greg has the scoop! Learn more about your ad choices. Visit podcastchoices.com/adchoices

======================== OUTPUT A: YOUTUBE SEO PACKAGE 1. TARGETED KEYWORDS & MARKET DEMAND Keyword Market Demand Primary: Pinterest marketing for beginners High Secondary: how to make money on Pinterest 2026 High make money with Pinterest network marketing Medium Pinterest SEO strategy for beginners High Pinterest business account setup Medium Pinterest traffic for direct sales Medium 2. CURRENT TITLE How Beginners Are Making Money With Pinterest in 2026 3. SUGGESTED SEO TITLES Title 1 — Transformation Formula Pinterest Marketing for Beginners: From Zero to Sales in 90 Days Title 2 — Authority/List Formula Pinterest for Beginners: 5 Ways to Get Traffic & Make Sales in 2026 Title 3 — Pattern Interrupt Formula Pinterest Isn't Dead — It's How Beginners Are Making Money in 2026 4.

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time.He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons" to reduce friction in the buying process and the resurgence of community-based marketing (like Skool and Patreon) as a reliable revenue driver.Who is this for?Business owners, digital marketers, and entrepreneurs looking to turn their website visitors into paying customers. It's highly valuable for anyone wanting to understand the mechanics of traffic generation, the importance of planting "content seeds" for long-term SEO, and how to optimize the customer journey for higher conversions.Key Moments & Timestamps01:43 — The Traffic Prerequisite: Why you must intentionally create traffic before you can convert it.03:26 — Quality over Quantity: The "sandcastle" analogy for building valuable, structured traffic.05:50 — Planting Seeds: Why articles and SEO content are like seeds that can yield recurring traffic for years.08:23 — Building Authority: How consistent messaging turns you into the go-to solution when a customer is finally ready to buy.11:08 — Real-Life Case Study: A client who paid an invoice and returned for a 12-week marketing sprint after three years of nurturing.14:26 — The Power of CTAs: How well-designed calls-to-action can increase conversions by 38% to over 160%.16:10 — Guest Insight (Celeste): Why consumers want the easiest path to purchase and how to create "easy buttons" in your business.17:46 — Guest Insight (Rocky): The resurgence of community-based marketing (Skool, Patreon, Facebook groups) and the growing, yet controversial, impact of AI-generated ads.FAQsQ: How do I create traffic in the first place?A: Traffic is created by consistently publishing valuable content (seeds) on your website and distributing those links across platforms like Pinterest, Reddit, LinkedIn, and YouTube to build an interconnected web of authority.Q: How long does it take for SEO content to generate revenue?A: SEO is a long-term strategy. You should give your content pillars at least 24 months to build capacity. However, the content you publish today can continue to drive traffic and revenue for years to come.Q: What is the easiest way to increase conversions on my website?A: Reduce friction. Create "easy buttons" by minimizing the number of steps, forms, or questions a customer has to navigate before making a purchase or booking a service.Action StepsPlant Your Seeds: Commit to a 24-month content strategy where you consistently publish and update articles on your website.Distribute Your Links: Share your website links across multiple platforms (Pinterest, LinkedIn, YouTube) to create an interconnected web of traffic sources.Audit Your CTAs: Review your website's calls-to-action. Ensure they are clear, compelling, and strategically placed to maximize click-through rates.Create "Easy Buttons": Simplify your booking or checkout process. Remove unnecessary questions or steps that might cause a potential customer to abandon the process.Build a Community: Consider launching a community group (via Skool, Patreon, or Facebook) to nurture your audience and build long-term trust.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Who is this for?Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.SummaryFavour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Key Moments & Timestamps01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.FAQsQ: What is Pinterest's algorithm called and what does it look for?A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).Q: How can I automatically create pins from my website?A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.Q: How do I find the right keywords for Pinterest?A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.Action StepsSwitch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.Ready to Rank? Book Your SEO & Web Dev Services Today

Welcome to a very lonely episode of the Carpe Fide podcast! Jesse is MIA, so Justin is flying solo today to bring you some unfiltered, potentially Patreon-worthy thoughts. First, he tackles the absolute tragedy of the U.S. military losing a few replaceable planes to rescue a downed F-15 pilot in Iran. Justin gleefully roasts the social media critics complaining about lost hardware, reminding everyone that valuing human life over metal is a foundational Christian principle, not a bug. Next, Justin pivots to the Vatican, where Pope Leo’s Easter address proved the pontiff might need to brush up on his own holy book. After the Pope famously claimed that God "does not listen to the prayers of those who wage war," Justin asks if he's ever heard of King David—a literal "man of war" whose prayers God explicitly answered. Justin highly recommends the Pope take five seconds to use Dogpile—definitely not Google—to check his facts, urging us all to "crack a Bible" and be joyful warriors. Seize the faith! LINKS Visit carpefide.com and check out our BRAND NEW SITE, hunt for our Easter Egg to win a sticker, and buy our Abolitionist Shirt to represent. Use code CARPE FIDE for 10% off your book purchase at Mud Hen Mama's main site Check out the discounted Men's and Women's bundles for our listeners at Old Forge Press We have RELAUNCHED our store! New shirts, colorways, and shipping options are YOURS for the taking (well, buying really, but you know what I'm talking about...) Head to carpefide.com/shop today to grab your new gear! Visit offgridwarehouse.com and use code CF10 for 10% off your offgrid order!! LIKE, SUBSCRIBE, REVIEW! This year we're making an effort to grow our podcast without being cringey. That said, some cringe must happen, and that's happening now. Please head over to iTunes to leave a rating and a comment, subscribe to us on YouTube, and follow us on all the socials to keep up to date, and most of all, leave us some feedback and dialogue with us. You can also drop us a line at hello@carpefide.com

-Casely has reannounced a recall of its Power Pods 5,000mAh MagSafe E33A charger after dozens of people were injured and one even killed by the defective devices. -In order to allow third-party online search engines to be competitive with Google, the EC has recommended that Google permit those services to access its treasure trove of search engine data. -Perplexity's 'Personal Computer' is a suite of computer use agents that can work with your files, apps, connectors and the web to complete complex and "even continuous workflows." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website over social media profiles, understanding search intent, and leveraging local SEO (like zip codes) to rank faster in less saturated markets.Who is this for?Business owners, digital marketers, and content creators looking to improve their organic search visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, the importance of Google Search Console, and how to structure a website to rank higher and drive long-term traffic.Key Moments & Timestamps01:30 — The Search Loop: How people search, find, click, and save information on Google.03:14 — SEO Foundations: Why discovery is heavily based on keyword research, search intent, and semantics.04:30 — Case Study: Growing a client's organic impressions from 19.1K to 298K in six months.05:49 — The Role of Google Search Console: Why your website must be indexed and have a sitemap to be discovered.07:25 — Guest Insight (Celeste): The power of "niche-ing down" and finding low-hanging fruit in keyword research.10:19 — Guest Insight (Darren): The psychology of language and understanding the mind of your target audience.19:59 — Social Media vs. Websites: Why TikTok is technically a website (registered in 1996) and how it connects to search.21:54 — The Red Flag: Why your website should always rank higher than your social media profiles on Google.25:44 — The Golden Rule: "The only way you can be on Google is by being on Google Search Console."29:27 — Local SEO: The importance of including your zip code or postal code on your website for localized ranking.FAQsQ: What is the first step to getting discovered on Google?A: The absolute first step is connecting your website to Google Search Console and submitting a sitemap. Without this, Google's bots cannot crawl, index, or discover your content.Q: How long does it take to rank on Google?A: It depends on the competition and density of your market. Generally, it takes 6 to 24 months for broader terms, but highly specific, localized keywords (e.g., "Easter bunny rentals in Portland") can rank in a matter of hours or days.Q: Should I link my social media profiles on my website?A: Yes, but be careful. If your social media profiles rank higher than your website on Google, it's a red flag. Your website should always be the primary "head" or asset, with social media acting as secondary channels.Action StepsConnect to Google Search Console: Ensure your website is verified as a property on Google Search Console and submit an updated sitemap.Niche Down Your Keywords: Identify "low-hanging fruit" or highly specific keywords in your industry that have lower competition.Optimize for Local Search: Add your specific location, zip code, or postal code to your website's URLs and content to capture local search traffic.Audit Your Links: Check your website's footer to ensure social media links are opening in new tabs and not draining your primary domain authority.Understand Your Audience: Use precise language that matches the psychological intent and search habits of your target audience.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.Who is this for?Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.Key Moments & Timestamps00:00 - Intro: Why search engines are your best friends online.01:06 - Favour's background: Helping businesses with strategic technical SEO setups.02:50 - Building trust online: The foundation of discovery through links, tags, and community.05:31 - The importance of internally linking your website to external features.08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.21:57 - Why content structure matters more than just the content itself for search engine discovery.29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.FAQsQ: What is the first step to getting discovered on search engines?A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.Q: Are backlinks still important with the rise of AI search engines?A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.Q: What is the difference between search engines and social media?A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.Action StepsSecure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.Who is this for?Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.Key Moments & Timestamps00:00 - Intro: The power of Podcast SEO for discovery, business growth, and PR.00:59 - Importance of RSS feed distribution and submitting to multiple destination websites.03:33 - Using Cast Feed Validator to check the health of your podcast's RSS feed.04:36 - The difference between getting discovered (visibility) and getting ranked (positioning).05:12 - Key SEO elements: Podcast title, description, author name, episode details, and file names.05:34 - Technical requirement: Podcast cover art must be 3000x3000 pixels for maximum visibility.08:21 - Importance of publishing cadence (every 8 to 12 days) to consistently refresh your feed.20:00 - The 9 places your podcast must resonate sonically and structurally.24:35 - Title optimization: Keeping titles between 50 to 60 characters to avoid truncation.01:13:40 - The 5 podcast formats: Solo, interview, co-host, round table, and faceless/theme content.FAQsQ: What is the difference between getting discovered and getting ranked?A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.Q: How long should my podcast title and description be?A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.Q: What size should my podcast cover art be?A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.Q: How often should I publish new podcast episodes?A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.Action StepsValidate Your Feed: Use castfeedvalidator.com to check the health and structure of your podcast's RSS feed.Optimize Your Metadata: Ensure your podcast title (50-60 characters) and description (up to 4,000 characters) clearly explain your content and include relevant keywords.Update Cover Art: Check your podcast image dimensions and update them to 3000x3000 pixels if they are currently smaller.Establish a Cadence: Commit to a consistent publishing schedule, ideally releasing a new episode every 8 to 12 days.Book a Discovery Call: Reach out to Favour Obasi-ike via his booking link for a complimentary 30-minute SEO discovery call.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and shares a client success story of scaling to 1M monthly Pinterest views.Who is this for?Business owners, entrepreneurs, digital marketers, and content creators looking to understand inbound (pull) vs. outbound (push) marketing. It's valuable for building long-term brand loyalty, optimizing social media and SEO, and targeting audiences effectively without being spammy.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience. Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site speed, and preparing websites for future search engine updates. The conversation highlights the value of consistent content creation and building a strong technical foundation for long-term business success.Who is this for?Business owners, web developers, digital marketers, and SEO professionals looking to optimize their websites for better search engine indexing, faster load times, and improved user experience. It's valuable for understanding technical web performance, managing page bloat, optimizing images, and implementing structured data for long-term growth.Key Moments & Timestamps00:00 - Introduction: Fat vs. Lean websites, technical SEO, and webpage indexing.02:08 - Impact of large images and web bloat on site speed and rankings.05:35 - Defining a lean website and benefits of compressing files (e.g., compressor.io).07:21 - Checking website health and page sizes using Siteliner and GTmetrix.09:38 - Historical context: Median mobile homepage file size increased from 845 KB in 2015 to 2.3 MB in 2025.29:08 - Importance of legible fonts and responsive design for users and search bots.31:34 - Utilizing structured data and Schema.org to enhance technical SEO.50:50 - Jason's feedback on Favour's consistency and the value of qualitative feedback.01:00:50 - Timeline for SEO results (3-12 months for initial impact, 6-24 months for realistic growth).01:05:29 - Final summary: Building lean websites with crucial semantics for future-proofing (2026+).FAQsQ: What is the difference between a fat and a lean website?A: A fat website has excessive bloat (large images, heavy code), slowing load times and hurting SEO. A lean website uses compressed assets and efficient code, resulting in faster load times, better UX, and improved indexing.Q: How can I check if my website is fat or lean?A: Use Siteliner.com to check page sizes and identify thick/thin pages. GTmetrix.com helps analyze loading speed and performance grade.Q: Does compressing images ruin their quality?A: Not necessarily. It depends on lossless vs. lossy compression. Tools like compressor.io reduce file sizes while maintaining acceptable visual quality.Q: How long does it take to see results from technical SEO improvements?A: Generally, 3 to 12 months for initial results, but expect 6 to 24 months for more realistic and substantial long-term growth.Action StepsAudit Your Website: Use Siteliner and GTmetrix to evaluate page sizes, load speeds, and site health.Compress Assets: Identify large files and use compressor.io to reduce size without sacrificing quality.Implement Structured Data: Visit schema.org to apply structured data mapping to help search engines understand your content.Optimize for Mobile & Accessibility: Ensure body text is at least 16px and scales up to 200% without breaking layout.Book a Consultation: Reach out to Favour Obasi-ike at info@playinc.online or via his booking link for a personalized website audit and SEO strategy or visit Favour's quick link here.Ready to Rank? Book Your SEO & Web Dev Services Today

Search Engine is breaking its cowardly three-year silence on GLP-1s. We have been curious about them. We have been afraid of getting in trouble. We are no longer afraid. A conversation with Dr. Rachael Bedard about the many mistakes in how the media covered these drugs and what the research shows about their surprising effects.  Dr. Bedard's story on the rise of Ozempic Support the show! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Michele DeFilippo is the founder and driving force behind 1106 Design, a full-service book publishing company based in Phoenix, Arizona. With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today.She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a singular mission: to help independent authors publish professionally, keep 100% of their rights and royalties, and produce books that compete on equal footing with traditionally published titles. Her company provides a complete "manuscript to market" solution, including editorial evaluations, copyediting, custom book cover design, interior typesetting, eBook conversion, audiobook production, author websites, and publishing support.Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing, an 88-page guide available as a free download at 1106design.com. She has been featured across numerous podcasts, YouTube channels, and industry publications, and contributes regularly to IngramSpark's blog on self-publishing best practices.Schedule a call with Michele today >>WHO IS THIS FOR?Aspiring authors who want to publish without giving up their rights. Self-publishing authors who suspect they're leaving royalty money on the table. Business owners, coaches, and consultants who want a book as a credibility tool. Anyone pitched a "bestseller package" who wants to know if it's legitimate. Podcasters and content creators exploring long-form publishing as a brand extension.Episode SummaryIn this interview on the We Don't PLAY!™ podcast, Favour Obasi-ike, MBA, MS sits down with Michele DeFilippo to unpack one of the most misunderstood and financially consequential decisions an author can make: who to trust with your book. Over 22 minutes, Michele delivers a masterclass on the difference between traditional publishers, hybrid publishers, and true service providers — and why that distinction can mean the difference between earning $0.90 per book sold versus $6–$8.The conversation covers the full publishing landscape: how self-publishing emerged alongside Amazon, why so many "publishers" are actually double-dipping on author revenue, how to use KDP and IngramSpark to distribute without a middleman, what makes a book cover convert (and why it matters more than most authors realize), the truth about Amazon "bestseller" badges, the art of professional typesetting, and how to set realistic expectations before publishing.Michele closes with a transparent overview of how 1106 Design works, what authors should prepare before reaching out, and why the best way to make money with a book is often not through retail sales at all.TIMESTAMPS[00:00] — Intro: Michele DeFilippo, founder of 1106 Design, 50 years in publishing[03:20] — Publisher vs. service provider: the distinction that determines your royalties[06:12] — The hybrid publisher double-dip: earning $0.90/book instead of $6–$8[09:11] — KDP and IngramSpark: the two platforms every self-publishing author must know[10:01] — "Pump and dump" publishing: the automated book trap[11:00] — Book covers as the #1 conversion driver: the job interview analogy[12:48] — A/B testing covers the right way: "liking vs. buying"[14:34] — The Amazon bestseller badge: how it's manufactured in 45 minutes[17:08] — Professional typesetting vs. basic formatting: why it matters[20:49] — Using a book as a business development tool, not a retail productMEMORABLE QUOTES"If you have no investment in my book, what entitles you to any portion of my profits?" — Michele [06:45]"There's retail sales, and then there's making money with your book another way — and that other way is usually better." — Michele [20:49]"The question isn't which cover do you like. It's which cover would you spend money on." — Michele [12:48]"A book that earns $2,000 in royalties but generates $50,000 in consulting revenue is not a modest success. It's a high-ROI asset." — Favour [21:10]"Typesetting is working on every line, every word, every paragraph — it's not just formatting." — Michele [17:08]FAQsWhat is the difference between a publisher and a service provider?A publisher acquires your rights and pays a royalty. A service provider charges once and steps away — you keep 100% of all future revenue.What makes hybrid publishers problematic?They charge upfront fees and also take a cut of every book sold — reducing per-book earnings from $6–$8 down to $0.90 on a $19.99 title.Which platforms should every author use?KDP for Amazon and IngramSpark for bookstores and libraries. Both have royalty calculators so you know exactly what you'll earn.Are Amazon bestseller badges legitimate?Most are manufactured in 45 minutes by selecting a low-competition subcategory. A genuine Nielsen bestseller is an entirely different credential.How do authors actually make money with a book?Treat it as a business development tool. Speaking fees and consulting revenue typically far exceed retail royalty income.GLOSSARYService Provider — Charges a one-time fee; takes no ongoing royalties. The author retains 100% of rights and revenue.Hybrid Publisher — Charges upfront fees and also takes a percentage of sales. Double-dips on author revenue.KDP — Amazon's self-publishing platform for print-on-demand paperbacks and Kindle ebooks.IngramSpark — Distributes to independent bookstores, libraries, and international retailers.Typesetting — Professional design of a book's interior: fonts, spacing, margins, and chapter breaks.Print-on-Demand — Books printed individually as orders are placed. No inventory risk.Ready to Rank? Book Your SEO & Web Dev Services Today

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.WHO IS THIS FORSmall business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.TIMESTAMPS00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads17:00 — The 16% ROI / 15-month benchmark introduced20:00 — On-page vs. technical SEO defined; the relationship foundation analogy34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes40:52 — Technical SEO ROI: 117% in as little as 6 months45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+59:12 — Celese Williams on Semrush and data-driven content strategy61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost70:05 — HTML = the letter; HTTPS = the postal service74:00 — Closing: your website as a place of rest, connection, and long-term impactMEMORABLE QUOTES"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]"CEOs and bosses make data-driven decisions." — Celese [59:37]"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]Ready to Rank? Book Your SEO & Web Dev Services Today

Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS

Favour Obasi-ike, MBA, MS breaks down the critical differences between Web Development (Web Dev) and SEO, explaining why a stunning website is useless without the technical SEO foundation needed to drive traffic and rank on Google.