Get Optimized

If you’ve got a profitable paid traffic strategy, you know how great it feels to pay an amount of money and reliably get a multiple of it back. Maybe you’re still working on building your profitable marketing strategy online. Whether you’ve got a funnel running or are working on it, this episode will help you build a business that lasts and avoid the overnight crash many business owners experience if they play “Traffic Roulette”. If you’re trying to build sustained success and live your dream lifestyle long-term, you’ll love this episode. Show highlights include: - How playing “Traffic Roulette” almost tanked a wedding—and what you can learn from the story. (1:40) - Why to diversify ad networks even if your ads are working like gangbusters where you’re running them. (3:35) - Are your ads working? Here’s how you diversify without straying from your heartland. (4:05) - Diversification sounds hard and complicated. Here’s how you have fun when you advertise on more ad networks (and gain revenue streams). (4:50) - The 6 things which make you money on any ad network. (5:05) How to go get millions of people in your audience… by focusing on getting a thousand. (9:00) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

There is a lot of good marketing advice out there. Some of it is high-level, talking about proven principles and abstract concepts. That kind of advice is essential—you need to learn about strategy and what makes marketing successful in the long-term. But only thinking high-level neglects the short-term. SOmetimes, improving your cash flow NOW is what matters. Plus, it’s fun to see revenue jumps in weeks instead of years. In this episode, you’ll hear about tools which improve marketing and get big wins today. Most of these are almost “Plug and Play” so you won’t have to fuss around with untangling a new software in your busy life. Show highlights include: - The tool which brought in over $25k in revenue in the first two weeks and generated 20 sales calls (+55 new leads) in an hour using just a 90-second video. (2:25) - Ditch your form software—how to reduce bounce and get more program applications filled out… while pre-screening prospects to weed out the weak leads. (5:25) - How to boost your open rates by 20-30% using one tool. (6:55) - How to leverage webinar signups to get loyal subscribers instead of instant unsubscribes (this trick got a 40% subscription rate). (8:45) - One-size-fits-all marketing is over. Here’s how you can show your website visitors only the most relevant offers. (10:10) - The tool that allows you to show up on your audience’s screen anytime you have something important to tell them. (12:05) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download

If you keep up with what happens in marketing, you’ve probably heard about chatbots. They seem to be all the rage right now. While hype often lies, the numbers chatbots can pull for savvy marketers are astounding. And people would much rather interact with your business via chatbot than call or email you. In this episode, you’ll learn 3 essential keys to driving more revenue with conversations. Show highlights include: - Don’t think of it as „just a chatbot“. Here’s the reality of the impact chatbots have on business and marketing right now. (1:35) - How to improve your lead quality using chatbots (you’ll love this if you hate talking to lukewarm leads…). (4:10) - The chatbot tool which generated five figures in just one week. Plus the exact words used in the chat window. (4:30) - Where to place a chat window to convert leads you would’ve lost otherwise (and it’s NOT your sales letter). (6:05) - How to leverage even non-buyers to increase your conversions on everyone else. (8:50) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

Being an entrepreneur is hard. First, you have to “take the plunge” and work up the courage to start your business. Then, the real difficulty sets in. You have to learn, invest and you will inevitably fail at some things. While money struggles are obvious, the real issues stay under the surface. They’re emotions. Many entrepreneurs go through phases of severe depression, struggle with anxiety, feel inferior or live each day being jealous of the “big dogs”. What separates the celebrated champions of business and marketing from those who didn’t make it? In this episode, you’ll hear how Nate went from counting change while mice chewed through his furniture to running several successful online businesses, spending time with his family whenever he wants. Show highlights include: - Why tough decisions are so hard (remove this one thing from the equation and even important decisions become a breeze). (3:20) - How deep depression can help you improve your business and life once you’re through it. (4:05) - Don’t forget to build a lifestyle, not just a business. Here’s one awesome thing to do once you’ve “stacked some chips”. (7:45) - How to go from “I’m back on my feet” to building empires. (10:35) - When you hear a “guru” tell this lie about entrepreneurship, walk the other way. (16:40) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

On the Get Optimized podcast, the focus is on scaling your business, acquiring new customers and marketing profitably. While those things are great and necessary for a successful business, your business performance often depends on your own performance. If you can’t bring your a-game because you’re tired or lack energy, your business suffers. In this episode, you learn the fundamentals of optimizing your own fitness so you can fuel your business with peak performance every single day. Show highlights include: -The 3 Bs you need to optimize in your life (only ONE of them is business). (1:35) -Why never to diet—and how to approach transforming your health (or life/business for that matter…) instead. (3:30) -How to make eating clean completely hassle-free. (4:00) -Working out isn’t “dead time”. Here’s how to turn your workouts into business growth. (5:30) -Why not to worry when you gain weight—even when you’re trying to lose weight. (7:25) -Why NOT to go on a low-carb diet. (8:45) -How to stop eating bad foods without “food guilt”. (10:15) -Don’t take “cheat days”! How to look at delicious food instead. (11:10) -You do this every day. It might be your key to better health, life and business decisions. (11:40) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.  

You’ve probably heard marketing gurus tout the value of content. Maybe you’ve even filled your blog, started a YouTube channel or linked your articles on social media. But here’s the big problem with gurus shouting CONTENT from the rooftops: Everybody says you need content, but few know how to create content which turns strangers into clients. Most content gets ignored—and doesn’t help people know, like and trust you. This episode is recorded from a livestream in which Nate explains the formula he uses to create content which turns you into a trusted advisor in your prospect’s eyes. Show highlights include: - Before your content can create customers for you, you need an offer people want. Here’s how to create one. (2:25) - Why storytelling is incredibly effective in marketing—but so hard to pull off (and how to make it easier). (4:35) - How to beat “content block”, even when you feel like you have no good ideas. (6:00) - The three relationships people can have with your business and how to advance them from one stage to the next. (9:30) - A one-sentence example of how easy bonding with your audience can be. (12:30) - The simple “piracy” method to creating great content for various media (you’ll love this if you don’t like writing). (13:10) - Answer these two questions before you ever start creating content. (21:30) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

If you have a business which generates sales, you might be hungry to scale it up to increase sales, make more money and upgrade your lifestyle. Obviously, scaling a business takes work—and you’re a business owner, so chances are you’re busy and have too much on your plate already. If that’s you, you’ll love this episode. Today, Nate teaches you a 3-part marketing campaign you can use in your business to double your sales without exploding your ad costs. Plus, these strategies leverage the leads you already generate so you don’t multiply your marketing spend. Show highlights include: - The biggest thing when it comes to generating and increasing sales. (4:15) - Why traditional wisdom on scaling a business is often backwards. (5:45) - Two things which will happen to your business when you implement this 3-part marketing campaign to make more off of what you already have. (6:50) - How to do „prospect splintering“ in order to optimize the top of your marketing funnel. (9:15) - The „Pain Logic Gain Video“ which directly speaks to your market’s desires and moves them closer to the sale. (12:00) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

You’ve probably been told you need to create content for a plethora of reasons. Some say you need it for SEO, some recommend it to create authority and others use it for customer acquisition. But in today’s day in age, content has become such a huge topic that it becomes confusing quickly. If you’re confused about content, this episode is for you. You’ll learn what makes a good piece of content, how to plan good content and how to validate and invalidate content ideas. Show highlights include: - A good and a bad reason to give away content for free. (1:10) - How to create meaningful content without just doing it to create content. (start at 1:30) - 3 things which can be content. (3:15) - How to keep track of content ideas and organize them for future reference. (3:30) - The “Mindshare Method” framework for coming up with ideas for content which helps and resonates. (5:00) - Why “content support” is crucial to putting out something valuable. (6:45) - The underrated thing content must do so it takes you from an information supplier to a trusted advisor. (7:00) - How to create effective content—summed up in one sentence. (9:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

If you’ve been in business or marketing for any amount of time, you know how progress often seems to come at a snail’s pace—especially when you’re on your first business. And it’s tiring: You see everybody around you succeed. Even people who started at the same time sometimes seem to just get ahead quicker. This episode teaches you how to model success and use the “Leap Frog Method” to stop going from A to B to C and jump from A to Z instead. Show highlights include: - How parenting relates to making big progress in business. (1:45) - Why masterminds are a great resource for surrounding yourself with successful people (you don’t need to pay $10,000 to apply this). (4:05) - What to do once you’ve picked the right people to surround yourself with. (4:55) - Why you don’t have to take 10 years to become successful. (6:30) - Two people you need to go from zero to a million—fast. (6:50) - One thing you need to get out of the way. (10:20) - The two things an environment needs so you can grow in it. (10:30) - What happens after you reach all your goals. (12:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path. What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with. In business, people tell you „your network is your net worth“ and other advice centered around meeting as many people as you can so you can extract the most value from them. This episode shows you why networking this way is fundamentally wrong and keeps you where you are instead of giving you a boost. You’ll learn how to network instead and why spending amounts of money as high as $50,000 on the right kind of „networking“ can yield a return 10x the investment or more. Show highlights include: - The kind of event you’ll enjoy meeting entrepreneurs at if you’re an introvert and don’t like being in a room with 1000 people. (2:30) - The type of event which pushes you to bring your „A-game“ every single time. (3:25) - Why mediocre business events are toxic for your (and your business’) performance. (4:15) - One simple rule to assess whether you’re around people who fuel your business—or drain it. (6:20) - What kind of people you’ll meet at high-level masterminds. (6:35) - How masterminds can transform your personal life AND your business. (8:10) - Why the popular advice „be the dumbest guy in the room“ is wrong and reverses the purpose of business masterminds. (9:20) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two. Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but didn’t get enough eyeballs on it. Whatever your situation, this episode will teach you the secret of how to get more leads AND how to turn more leads into customers. Show highlights include: - The two things you need to scale customer acquisition without putting in more work. (1:25) - Avoid this common practice: Why buying tons of traffic might not be the right thing to do when you first launch. (3:05) - What to focus on to maximize your return on your marketing dollars. (3:30) - Two things you need to know to be able to „turn on the marketing faucet and let it crank.“ (4:00) - Two methods you can use to prove your offer & communication before blowing your marketing budget on a dud. (4:30) - How to start buying traffic when you have no experience (Don’t go around testing everything, everywhere). (8:15) - The value of „copy congruency“, which even some pro’s in $10,000 masterminds get wrong sometimes. (9:45) - When to start optimizing and utilizing your backend. (14:25) - How OptimizedAssets creates marketing funnels from beginning to end. (15:05) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

As a marketer, you’re probably familiar with some of the marketing gurus, experts and legends. While they can be great people to learn from, the marketing world makes you feel like they guard the chest filled with secrets to marketing success—and you can only get a key by dumping your net worth into their bank account. It’s doesn’t have to be that way. Every year, savvy marketers make money and live lavish lifestyles without being in “the club”. In this episode, you’ll learn how you can make a name for yourself, scale your business and earn plenty of money without being one of the “Good Ole’ Boys”. Show highlights include: - The one thing which is king when it comes to growing your business without being popular with the in-crowd. (4:30) - 9 platforms to run your ads on—and how to start running ads (don’t just run ads anywhere you can). (5:25) - How to leverage “marketing attribution” to convert your prospects and waste less of your ad spend. (7:25) - Why paid traffic never comes first in your marketing strategy. (8:20) How to make more money from the leads you get. (9:25) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.

If you’re in online marketing, you know marketers constantly rip off each other. Once an idea or a marketing strategy makes money in one market, competitors swarm to replicate the idea and implement it for themselves—the zero-sum game called “Funnelhacking”. In this episode, you’ll learn why most funnelhackers aren’t successful (at least in the long-term) and how to funnelhack without being a thief. Show highlights include: - Creating all your marketing and tech is a waste of time if you don’t answer this question first. (starts at 2:00) - The difference between funnelhacking and marketing (they’re not the same). (4:35) - Why “funnel bandits” are hard to spot—and the secret sauce they’d need for long-term success. (5:05) - The story of the worst funnel hack of all time. (6:30) - How to build a predictable marketing machine. (9:05) - The big problem with low-ticket funnels. (10:00) - What to do in crowded markets where everyone screams “I’m the best!” (12:30). - A game-changing book recommendation to transform your perspective on marketing. (13:00) - What to wait for before you build follow-up systems, chatbots, autoresponders etc. (17:00) - 8 software solutions to build your predictable marketing machine. (17:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.    

When you first get into marketing, it’s easy to feel like your goal is miles away. People say you need all sorts of technology, tools, software, sophisticated marketing strategy, several up, down and cross-sells, a mentor and whatever else they’re trying to sell you at the moment. While these things can help, you first need a clear offer—which is harder than it sounds. If your offer doesn’t attract your target audience, all the marketing strategies in the world won’t make your a penny. This episode teaches you how to think differently about marketing and gives you an actionable sit-down-and-write exercise to help you become an authority and dominate your niche. Show highlights include: - 5 ways you can use this podcast to beat your competition. (2:45) - The 3 key ingredients to creating an irresistible offer. (4:00) - How to stop helping everyone and build a business for the long-term (you need to listen to this if you’re thirsty for sales). (5:15) - What to focus on to earn top dollars and dominate industries. (6:05) - The most commonly believed myth in the marketing industry. (8:00) - How to position your offer with “symptomatic solutions” to get your prospect’s attention and attraction. (10:30) - 3 lists to write down to help you create your irresistible offer today (do this exercise and you’re ahead of most marketers). (13:00) - How to get your audience to tell you how to market your product—and make money in the process. (15:25) - Which type of marketer gets the most money in any market. (15:55) Are you ready to be an authority, scale your business and accelerate growth? Go to https://natekennedy.com/free to receive Nate’s best resources for free! Go to https://natekennedy.com/free and download now.  

You’re listening to Get Optimized the only podcast dedicated to bringing you an infinite amounts of clients using forgotten tactics from the grizzled veterans of marketing. Nate Kennedy is the owner of Optimized Assets, the #1 hired agency for businesses that want to leverage digital marketing to scale client acquisition campaigns without scaling effort.