Podcasts about Traffic

Share on
Share on Facebook
Share on Twitter
Share on Reddit
Copy link to clipboard

Road users travelling by foot or vehicle

  • 5,491PODCASTS
  • 12,042EPISODES
  • 34mAVG DURATION
  • 4DAILY NEW EPISODES
  • Oct 16, 2021LATEST
Traffic

POPULARITY

20112012201320142015201620172018201920202021


Best podcasts about Traffic

Show all podcasts related to traffic

Latest podcast episodes about Traffic

Spent the Rent Podcast
Ep143 Main Street Safety Project

Spent the Rent Podcast

Play Episode Listen Later Oct 16, 2021 33:53


Molly Markarian joins the podcast as a (remote) interview guest. Markarian is a Senior Planner for City of Springfield - Development and Public Works. Main Street Safety Project has a goal to help make Main Street safer for people walking, biking, driving, and taking transit. Springfield's Main Street is consistently ranked as one of the most unsafe city streets in Oregon based on the severity and frequency of traffic crashes. Traffic on Main Street will likely go up by 20-30% over the next 20 years and the risks from crashes will increase… unless we act now to plan changes that will save lives, reduce injuries, and lessen property damage. MORE INFO @ mainstreetsafety.org/ Hosted by Patty Rose To support the podcast with a one time or monthly donation go to strpod.com/sponsors Ending Track “Self Care” By Endr Won Sponsored by Oregon Cash Flow Pro More Wealth, Less Debt… Fast! Oregoncashflowpro.com Check out the podcast official website strpod.com To listen to all previous episodes, buy merch, and more go to strpod.com --- Support this podcast: https://anchor.fm/strpod/support

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
340 – All About Google Analytics for Small Business with Chris Mercer of Measurement Marketing

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp

Play Episode Listen Later Oct 16, 2021 68:01


Okay, creators - it's time to engage your left brain. Because today, we're talking about Google Analytics for small business. But don't worry, my guest today is a master at explaining things in an easy-to-understand way. Chris Mercer, the co-founder of Measurement Marketing, is a sought-after measurement marketing expert. He's been helping marketers, marketing teams, and agencies plan out what's important to measure in their marketing, build measurement systems (using https://tagmanager.google.com/#/home (Google Tag Manager) and https://analytics.google.com/analytics/web/#/ (Google Analytics)), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. Mercer has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He speaks at some of the top conferences in the industry such as Traffic & Conversion, Social Media Marketing World, and Content Jam. BUSINESS BUILDING INSIGHTS Make sure that the conversation you're having is relevant to your users. And the only way to make sure that you're saying something that resonates with them and meets their expectation is if you get really good at listening. The market will absolutely tell you if they like something or if they don't. You just have to get good at https://giftbizunwrapped.com/episodes/sonyapaz (asking questions). Get good enough to get going. Then come back and make it better later. Give yourself permission to be where you are no matter what. All About Google Analytics For Small Business The idea has nothing really to do about https://giftbizunwrapped.com/episodes/lynnesomerman (the numbers). It's the idea that we are measuring for a conversation. Measurement marketing is about listening to your users. And then based on that feedback, adjust your marketing accordingly to keep that conversation going. As a marketer, know what you can improve and change. Make sure the conversation goes in the direction that we want it to go in. The beauty of analytics is you go there with a specific purpose in mind. Don't be afraid to start slow and easy. Like anything, it's a muscle you need to build. Cave Mode - just get started. It's okay if it's super basic - you have to start somewhere. The goal is to practice asking questions. Valley of Visibility - you've got some things set up, it's not perfect, but now you can start to improve. The Summit - you've built up your muscle and you understand the strategy and tools. Now you can see everything. Framework to get started with Google Analytics Start with this BEFORE you actually set anything up. First, you plan things out. Then you build things out. And then you act upon the stuff that you've built Plan - Start with 3-5 questions you want to answer. What https://giftbizunwrapped.com/episodes/craft-show-selection-and-results (results) do you want to measure? How did you get those results? Don't get overwhelmed with a million different questions - just pick a couple good enough to get started. Example: I want to measure how much I sold and how did I make those sales. Build - What information do you need to collect to get these answers? What behaviors do you need to track to get the answers to your questions? Example: Your cart software provides the number of sales, average units, etc. Google Analytics shows you how people got to the cart. Act - What actions will you take with the answers you collect?" Example: If I make 10 sales from my Pinterest campaign in a week, I'll scale up the ad. If I don't, I'll revamp the ad or try something different like Facebook ads. Run through the process, make adjustments based on what you've learned, and go through it again. Every time you do it, you're strengthening your measurement muscle and honing in on the questions you need to ask to get actionable answers. Be sure to tune into this full...

The Tom and Curley Show
Hour 1: Philly has become the first big city to ban minor traffic stops said to criminalize ‘driving while Black'

The Tom and Curley Show

Play Episode Listen Later Oct 16, 2021 32:50


Veteran Seattle firefighter empties locker after city denies vaccine exemption - AUDIO  // Philly has become the first big city to ban minor traffic stops said to criminalize ‘driving while Black' // Seattle Kraken Fans Officially Initiated into the NHL After Violent Brawl with Nashville Predators Crowd - AUDIO  // Adele Wrote Her Latest Album ‘30' During a Divorce. Others Have Chronicled Breakups in Song. - AUDIO // Why Millennials and Gen Z Hate Boomers, and What To Do About It. - AUDIO  // Using Your House for a Movie or TV Set Can Be Lucrative but Also Disruptive   See omnystudio.com/listener for privacy information.

The Todd L. Levitt Law Show
MODIFIED BANANAS, Strain of the week, Top 5 Traffic Stops, New Bus Laws, Driving Action Status Terminated, HUGE SHOW!!

The Todd L. Levitt Law Show

Play Episode Listen Later Oct 15, 2021 51:00


Todd & Craig knock out an episode filled with lots of information from a variety of new laws, strain of the week, bus laws, traffic stops and much more. Modified Bananas comes in at 31% as the strain of the week. Are you someone who has been jammed up by the system due to open actions on your drivers license? Now more than 70,000 people will have actions closed allowing them to once again operate motor vehicles legally. Fun fast paced episode Enjoy

Perpetual Traffic
Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Oct 15, 2021 36:08


If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they're working on and testing out in this post-iOS update environment.  Bottom line: you can't use the same strategies you've always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you've got to go back to the foundations, the proven principles, the most important things about marketing. There's no easy button; you'll have to put in the work.   Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.   And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: Everything you need to know about Facebook click ID How Kasim's Facebook hack got them down from a $90/lead to $30/lead How to crack cold traffic (which you have to do or you're screwed) Why the “faucet of traffic” is no longer a good strategy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Hotjar (screen recording software) Zapier (connect your apps and automate workflow) Ep. 324: An In-Depth Look at the Creative Process with Tier 11's Tom Meredith breakthroughadvertising.com (get the book) $100M Offers (book by Alex Hermosi)   OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Google Podcasts and Spotify

Tim Conway Jr. on Demand
Hour 2 | IATSE Strike and Conway's Anniversary Dinner @ConwayShow

Tim Conway Jr. on Demand

Play Episode Listen Later Oct 15, 2021 40:02


Traffic update with Angel // Hollywood crews to strike next week if no agreement // Dodgers update//Dodgers update // Conway's anniversary dinner at the Sizzler//Oregon temporarily drops college degree requirement for substitute teachers//Working in radio //

The Strange Brew - artist stories behind the greatest music ever recorded

The British Psychedelic Scene 1966-68 is explored by David Wells, with tracks by Traffic, Kaleidoscope, Nirvana, The Zombies, The Action and more. Think I'm Going Weird: Original Artefacts From The British Psychedelic Scene 1966-68 is available from Grapefruit/Cherry Red. The post The British Psychedelic Scene 1966-1968 appeared first on The Strange Brew.

Leland Live
10/14 Leland Live Hour 1: The Headlines, Gas Prices, Traffic, and IRS Proposal

Leland Live

Play Episode Listen Later Oct 14, 2021 35:26


Leland Whaley talks about the headlines of the day, the gas prices going up, the Congressional proposal to let the IRS monitor bank deposits of more than $600, and more! See omnystudio.com/listener for privacy information.

Chicks on the Right Podcast
Hour 1, 10-14-21: Psaki lies about gas prices soaring, Rogan goes after Dr. Gupta for lying about his corona treatment, and banning traffic?!

Chicks on the Right Podcast

Play Episode Listen Later Oct 14, 2021 33:57


See omnystudio.com/listener for privacy information.

Buying Online Businesses Podcast
How To Double Your Traffic with SEO Steve Wiideman

Buying Online Businesses Podcast

Play Episode Listen Later Oct 13, 2021 45:12


Every online business owner wants to double their traffic with SEO. Who doesn't? But the question is, how can you do it without added stress and spending much of your money and time? In this episode, I sit with an SEO expert, Steve Wiideman of wiideman.com, who has been doing SEO before Google even existed. Learn more about establishing a stronger brand through content and off-page SEO, how to build a content roadmap for your website, strategies you can use to boost traffic, and more! This podcast episode is packed with valuable knowledge—you won't finish it empty-handed. Hit that play button now!   Episode Highlights Internet marketing before Google [3:40] The business models Steve worked with [5:57] Factors to consider for a website to have long-term success [10:03] Getting the right ad placements [14:12] Doing competitor research and analysis [16:46] How to determine what information the people want [23:27] Building a roadmap for supporting web pages and content [24:56] Ways a limited team can do off-page SEO [33:10] The content and off-page side of SEO [35:49]  Why you should not buy links [38:14]   About Our Guest: SEM and SEO Expert since 1998, Steve Wiideman has helped countless businesses increase their traffic for more than a decade. Steve Wiideman is the CEO of Wiideman Consulting Group, Inc. - The Agency's SEO Expert, formerly known as SEO Steve. This company aims to provide consulting services and training to online business owners who want to grow their websites.   Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) Check out Odys' great deals (http://odys.global/) Visit Steve's website (https://www.wiideman.com/) Get FREE access to Steve's courses on SEO: Use the code SEOSTEVE (https://academyofsearch.com/)    Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw See omnystudio.com/listener for privacy information.

The Capitol Pressroom
Syracuse's evolving traffic plan

The Capitol Pressroom

Play Episode Listen Later Oct 13, 2021 12:29


October 13, 2021 - The state's evolving plan to overhaul a portion of Interstate-81 in Syracuse is broadly championed by the New York Civil Liberties Union, but the organization says more can be done to limit potential public health problems and promote local opportunities for people of color. NYCLU Education Policy Center Assistant Director Lanessa Chaplin joins the show to discuss the best path forward, last-second objections to a community grid and what this process could mean for other upstate cities.

HIPAA Critical
59. Aja Anderson: "If you don't have something that's actually examining your encrypted HTTPS traffic, you're missing 9 out of 10 instances of malware."

HIPAA Critical

Play Episode Listen Later Oct 13, 2021 25:55


Episode 59 of HIPAA Critical covers the Paubox HIPAA Breach Report for October 2021 and other cybersecurity trends with guest Aja Anderson, Paubox Customer Success Manager. 

The Daily Sun-Up
New carpool apps aim to address traffic on I-70 during ski season; The Rio Grande, Pagosa & Northern Railroad

The Daily Sun-Up

Play Episode Listen Later Oct 13, 2021 11:34


With the return of snow to the mountains comes the return of another Colorado winter tradition: gridlocked traffic on I-70, as weekend warriors make their way to ski areas in the high country. But how much of that gridlock is composed of people driving solo? Colorado Sun outdoors reporter Jason Blevins found some enterprising Coloradans are hoping to boost the practice of carpooling to the slopes with a slate of new apps. But getting them up and rolling has proved to be a bumpy ride.  For more information on all of these stories, visit our website, www.coloradosun.com. See omnystudio.com/listener for privacy information.

Authority Factor
How To Masters Ads, Funnels & Traffic

Authority Factor

Play Episode Listen Later Oct 13, 2021 19:49


I really want you to listen to this!!! I'm not a techie either!! I struggled for years trying to build funnels, and send emails and run ads. I finally realized that it was all in my mind!!! If you have not checked out the "Get Paid Helping Others" live workshop, here's the link: https://www.authorityfactor.info Get More Involved: 1.Leave a 5 Star Review 7 Subscribe On iTunes: https://podcasts.apple.com/us/podcast/authority-factor/id1516170809 2. Free Roadmap To Building A 7-Figure Coaching Business: https://www.AuthorityFactor.info 3. Access All My Stuff: https://www.KenDunn.com 4. Book Me To Speak: https://www.KenDunn.com 5. Subscribe on YouTube: https://www.youtube.com/c/kendunnauthorityfactor

My Amazon Guy
87.19% Conversion Rate with Enhanced Brand Content - Amazon FBA A+ Design

My Amazon Guy

Play Episode Listen Later Oct 13, 2021 4:42


Buy A+ Content from My Amazon Guy https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅Dermasuri https://www.amazon.com/dp/B098HL4C7ZConversion rate: 1.22% to 4.11% in 30 days✅Jukin Media https://www.amazon.com/dp/B08PMP2DWFCR: 11.25% to 18.75% 90 Days after A+ Update✅Eleva Nutrition https://www.amazon.com/gp/product/B094DVX4L2CR: 51.96% 30 days after launch✅True point https://www.amazon.com/dp/B07L45GC3VCR: 87.19% 30 days after launch✅Mob Armor https://www.amazon.com/gp/product/B08Y616KWX4.84% to 39.33% 30 days after A+ UpdateEnhanced Brand Content makes a massive difference on conversion rates. Amazon Enhanced Brand A+ ContentStand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)A+ Content have been proven to catch the attention of potential customers and increase conversion rates.Give listings a boost with professionally-designed content.Traffic will also increase from adding A+ content due to keywords in the text and behind each photo's alt text. Pricing: $1000 for one design of A+ content, published across your chosen list of ASINsGET STARTED NOW500+EBC DESIGNEDOur Enhanced Brand A+ Content Service Consists of:Keyword ResearchImage EditingCopywritingEBC Design Using Custom TemplatesEBC Publishing on Seller CentralAlt Text Search Terms (highly technical)#EBC #A+content #enhancedbarndcontent #amazondesign Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

SuperFastBusiness® Coaching With James Schramko
865 – Ecommerce Smart Shopping Campaigns Versus Standard – The Paid Traffic Series

SuperFastBusiness® Coaching With James Schramko

Play Episode Listen Later Oct 13, 2021 24:47


Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.

The Traffic & Conversions Show
The Real Secret To Digital Domination

The Traffic & Conversions Show

Play Episode Listen Later Oct 13, 2021 16:53


Welcome back to another episode of The Traffic & Conversions Show! It's Q4! Are you ready to dominate the rest of 2021? Not only in your business, but in your relationships? I'm talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? Last episode, I shared my top 3 takeaways from funnel hacking live however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful.My self awareness is on a whole other level. So today I'm sharing the real secret to digital domination.Let's talk about…“How self aware are you?...” At 0:30, we're talking about what self awareness is and what this looks like for me.“Doing what you say you're going to do...” At 3:35, I'm sharing about integrity and adherence to moral and ethical principles with myself. I also talk about the 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.“Success in life is 80% psychology and 20% mechanics/strategy...” At 10:05, let's talk about how you can stop negotiating with yourself and allow yourself to step into the unknown and why you have to let your family go and let go of the past.Links mentioned in this episode...My Top 3 Takeaways From Funnel Hacking LiveUntil next time, happy marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!

The Facebook Marketing Ninja
2 Keys That Make Your Marketing Strategy Work 

The Facebook Marketing Ninja

Play Episode Listen Later Oct 13, 2021 11:13


It's an exciting time here at Attention Grabbing Media! We've launched a brand new done-with-you marketing program called the AGM Ninja Lab Plus. It can help you attract even more customers, build funnels faster & stay on target with your business goals. Learn more at https://www.agmninjalab.com/the-evolution-of-ninja-replay. In September 2021, Manuel was a speaker at the biggest digital marketing conference in the world, Traffic & Conversions. The talk he gave was about building your marketing agency. Although, the method he described works for building any type of business. In this episode, Manuel talks about the 2 key elements you need to make your marketing strategies work. Whether the strategy is for your business or a client's. As always, you can watch the original video of this podcast on YouTube by clicking the following link: https://www.youtube.com/watch?v=jO2aSrTYKC4 Thanks for listening! I hope you enjoy the podcast! Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course And don't forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms! YouTube: http://bit.ly/2Mqxfij Facebook: www.facebook.com/theninjamarketer/ Messenger Channel: www.m.me/theninjamarketer/ Instagram: https://www.instagram.com/mrmanuelsuarez/ LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/ P.S.: Don't forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today's episode please leave a review. For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at contact@agmagency.com/ or 1.888.280.3339

Berlin Briefing
13.10.2021 - VBB, Election mishaps, Holiday traffic, Stolpersteine

Berlin Briefing

Play Episode Listen Later Oct 13, 2021 8:07


- VBB - Election mishaps - Holiday traffic - Stolpersteine ** Please check out the show notes for the links to our sources. Donate: https://www.berlinbriefing.de/donate/ Twitter: @berlinbriefing Facebook: https://www.facebook.com/BerlinBriefing/ Mail: berlinbriefing@gmail.com

Rock N Roll Pantheon
Vintage Rock Pod: Dave Mason - Traffic

Rock N Roll Pantheon

Play Episode Listen Later Oct 13, 2021 31:13


Dave Mason is a Rock and Roll Hall of Fame inductee with his band Traffic, but there's so much more to his story! As well as a successful solo career in America, Dave also played and recorded with legends like The Rolling Stones, Paul McCartney, George Harrison, Eric Clapton, Michael Jackson, Fleetwood Mac and his good friend, Jimi Hendrix! It's an incredible career for a man born in rural Worcestershire who's lived in Hawaii since the 70s. Hear some of his stories in this star studded interview. Plus find out what my favourite 5 Traffic songs are. Part of Pantheon Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

The Lapped Traffic Podcast- Nascar
The Lapped Traffic Podcast- Ep261 W/ Jeff Striegle

The Lapped Traffic Podcast- Nascar

Play Episode Listen Later Oct 12, 2021 52:43


Ep#261!! Thank you to everyone that has followed and listened! Make sure you subscribe and set to auto download! *Jeff Striegle talks ROVAL, NASCAR playoffs, and Rivalries  *Aaron Studwell has this weekends forecast  *LuckyDogs *LT Fantasy Itunes- https://podcasts.apple.com/us/podcast/the-lapped-traffic-podcast-nascar/id1191851979 Podbean- https://thelappedtrafficpodcast.podbean.com/ Twitter- @lappedtrafficpc Facebook- https://www.facebook.com/thelappedtrafficpodcast TikTok- @lappedtrafficpc Instagram- @lappedtrafficpc Youtube- https://www.youtube.com/channel/UCA1FcdZAt28m5yzWUP7tj2Q Website- www.thelappedtrafficpodcast.com

Ecommerce Marketing School with Ben Jabbawy
Boost Your Traffic This BFCM With These SEO Tips #294

Ecommerce Marketing School with Ben Jabbawy

Play Episode Listen Later Oct 12, 2021 19:07


Try Privy for FREE today Follow Ben on Twitter Download The Ecommerce Marketing Calendar Try The Shopify Store Grader Check out The Ecommerce Marketing Playlist Get your copy of The Ecommerce Marketing Calendar Get your copy of The State of Shopify Report Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Privy store Ecommerce Marketing School is sponsored by Printful.

Perpetual Traffic
Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

Perpetual Traffic

Play Episode Listen Later Oct 12, 2021 27:56


The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.   In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what's really happening in the advertising environment right now. Their respective agencies are doing well, but they've definitely taken some punches this year. There's a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it's never going back to what it was.    Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.   IN THIS EPISODE YOU'LL LEARN: Which basic principles of marketing to get back to first The red flags to look for when someone's trying to sell you B.S. How to break through your biases to innovate and solve problems How Kasim's team fixed the iOS blindspot (to some degree)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 (Ralph's agency) Solutions 8 (Kasim's agency) The 7 Critical Principles of Effective Digital Marketing (Kasim's book)  Ep. 324: An In-Depth Look at the Creative Process with Tier 11's Tom Meredith Matching the most relevant keyword to every search (9/23/21 Google article) If you have the solution for iOS 14 & 15, email Ralph: ralph@tiereleven.com    OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Spotify and Google Podcasts

Podcasts – Weird Things

Traffic and weather on the 9’s, did you see the storm watch? Oh, excuse me, the “geomagnetic storm watch?” Scenario: the case of the weird rock. Apex predator biting apex predator. Dee’s Black Mirrors! French astronaut Thomas Pesquet caught a rare phenomenon! Got something weird? Email neshcom@gmail.com, subject line “Weird Things.” Picks: Justin: Squid Game […]

Phil Matier
Phil Matier: Newly signed bill could slow down traffic in San Francisco

Phil Matier

Play Episode Listen Later Oct 12, 2021 3:16


The streets of San Francisco could be getting a little safer and a little slower, all thanks to one of the new bills Governor Newsom recently signed into law. Phil, what does it do? KCBS News Anchors Patti Reising and Jeff Bell spoke were joined by KCBS Insider Phil Matier. See omnystudio.com/listener for privacy information.

DnBRadio 24/7 - Main DnB Channel
Ha-Zb - Weekend Remedy Show [dnbradio]

DnBRadio 24/7 - Main DnB Channel

Play Episode Listen Later Oct 11, 2021 210:18


Recorded 2021-10-11 18:56:03 DnB Radio Tracklisting: * QZB & IHR - Spez* Arkaik - Steve* ReEdit -Infinity* Sustance - Legacy* PH42E - GunRun* Klinical - Around Me (Workforce remix)* Frame - Ladies* Sustance - Virtue* LENZMAN - Down For Whatever (Jubei remix) BIIG* QUADRANT/IRIS - Cold Brew* Kidsonic - Burnout (Original Mix)* DUSHI - Butterfly* N3PTUNE - Suspicion* Melinki & D Cypher - Rip Ya Torsoe* Black Opps - Turtles (Boey Audio)* Bios Destruction - Falling* LNO & Dvice One - The Dark (ft Slippy Skills) * sedo - Metal Landscape* Confusious - The Edges Of Nowhere (T>I remix)* Creatures & Wingz - Tactical Advantage* Ripple - Bassline Ressurect ft. MC Kenna * ENEI - Grave* MC Fats, Command Strange - Brand New Style* Edward Oberon, Need For Mirrors - Reset* Eastcolors, Traffic & Noel - Dreams VIP* Villem, McLeod - Wonderful* Sustance - Quasi* MACCA & MELINKI - Subsurface* Crystal Waters - Gypsy Woman (Bredren Bootleg)* D'CYPHER - Dancing* Rift - Can't Stop* Black Barrel & MC Fokus - Nothing New* KANINE - Bloody Knuckles* COPPA - Brainwashed (feat Nymfo & Zerozero)* NOEL - Bowwow* DJ SS/Streetz of Rage - Electricity* Samath - Bampot* 2Whales - Driving Fast* Alix Perez/Skeptical - Trinity (Skeptical remix)* Echo B - Block Work VIP [Height Mastered_16_44_1] - 11A* Rift - Never Last* Trail_Blazer* IN:MOST - Do You (Kasra remix)* Jestah & Creatures - Emulsifier (Black Barrel remix)* ALIX PEREZ/MONTY - Untitled Malware* Embers of Light - You're the Real One* Break - The Flux* PH42E - Hivemind* BREDREN - Unidentified* CALEO FEAT ANISEED - Pushed It Down (Dubruvvas remix)* Koherent & Monrroe - Need U* Creatures & Joe Raygun - Gonzo Transmission* DEDMAN - Out Of Love* Alibi & Fox - Mind & Soul* Rockwell - Vent* ASS LIKE THAT (BRUK BOOTY) * DATA 3 - Fission* Kleu - Hip Hop* Jazzatron - Old Gods (Original Mix)* Nomad - Monsoon* HLZ, Awaken - From The Past* Trex - Wolf Cry* Duoscience - HoldTracklisting:* QZB & IHR - Spez* Arkaik - Steve* ReEdit -Infinity* Sustance - Legacy* PH42E - GunRun* Klinical - Around Me (Workforce remix)* Frame - Ladies* Sustance - Virtue* LENZMAN - Down For Whatever (Jubei remix) BIIG* QUADRANT/IRIS - Cold Brew* Kidsonic - Burnout (Original Mix)* DUSHI - Butterfly* N3PTUNE - Suspicion* Melinki & D Cypher - Rip Ya Torsoe* Black Opps - Turtles (Boey Audio)* Bios Destruction - Falling* LNO & Dvice One - The Dark (ft Slippy Skills) * sedo - Metal Landscape* Confusious - The Edges Of Nowhere (T>I remix)* Creatures & Wingz - Tactical Advantage* Ripple - Bassline Ressurect ft. MC Kenna * ENEI - Grave* MC Fats, Command Strange - Brand New Style* Edward Oberon, Need For Mirrors - Reset* Eastcolors, Traffic & Noel - Dreams VIP* Villem, McLeod - Wonderful* Sustance - Quasi* MACCA & MELINKI - Subsurface* Crystal Waters - Gypsy Woman (Bredren Bootleg)* D'CYPHER - Dancing* Rift - Can't Stop* Black Barrel & MC Fokus - Nothing New* KANINE - Bloody Knuckles* COPPA - Brainwashed (feat Nymfo & Zerozero)* NOEL - Bowwow* DJ SS/Streetz of Rage - Electricity* Samath - Bampot* 2Whales - Driving Fast* Alix Perez/Skeptical - Trinity (Skeptical remix)* Echo B - Block Work VIP [Height Mastered_16_44_1] - 11A* Rift - Never Last* Trail_Blazer* IN:MOST - Do You (Kasra remix)* Jestah & Creatures - Emulsifier (Black Barrel remix)* ALIX PEREZ/MONTY - Untitled Malware* Embers of Light - You're the Real One* Break - The Flux* PH42E - Hivemind* BREDREN - Unidentified* CALEO FEAT ANISEED - Pushed It Down (Dubruvvas remix)* Koherent & Monrroe - Need U* Creatures & Joe Raygun - Gonzo Transmission* DEDMAN - Out Of Love* Alibi & Fox - Mind & Soul* Rockwell - Vent* ASS LIKE THAT (BRUK BOOTY) * DATA 3 - Fission* Kleu - Hip Hop* Jazzatron - Old Gods (Original Mix)* Nomad - Monsoon* HLZ, Awaken - From The Past* Trex - Wolf Cry* Duoscience - Hold Download, Distribute, and Donate!

Hank Watson's Garage Hour podcast
10.02.21 (MP3): On the Road (Again...) w/ Uncle Travelling Gearhead - Lighting Legality, Stolen Design Cues, Gas Station Poseurs, Lane 1 Tough Guys, 99% Racecar Drivers, Idiots Doing Idiot Things (in Traffic), & Starting Days Right + Info Deserts

Hank Watson's Garage Hour podcast

Play Episode Listen Later Oct 11, 2021 58:59


Getting back in the saddle is hard to do - but we're doing it anyway, because gearhead.  Hostus Maximus Justin Fort was on the road and captured everything from automotive design cheating (BMW and Suzuki VS Subaru), that guy in the Jeep in the #1 lane who forgets he's in traffic because his wagon is the toughest (traffic elitist), the same elitism at the gas pump, and why professional test drivers are serious one-percenters. While we're at it, there's also the upside of kick-starting your day with doing (geek!), what lights on the front of your rig won't get you arrested, and what an information desert tastes like.

Hank Watson's Garage Hour podcast
10.02.21: On the Road (Again...) w/ Uncle Travelling Gearhead - Lighting Legality, Stolen Design Cues, Gas Station Poseurs, Lane 1 Tough Guys, 99% Racecar Drivers, Idiots Doing Idiot Things (in Traffic), & Starting Days Right + Info Deserts

Hank Watson's Garage Hour podcast

Play Episode Listen Later Oct 11, 2021 58:59


Getting back in the saddle is hard to do - but we're doing it anyway, because gearhead.  Hostus Maximus Justin Fort was on the road and captured everything from automotive design cheating (BMW and Suzuki VS Subaru), that guy in the Jeep in the #1 lane who forgets he's in traffic because his wagon is the toughest (traffic elitist), the same elitism at the gas pump, and why professional test drivers are serious one-percenters. While we're at it, there's also the upside of kick-starting your day with doing (geek!), what lights on the front of your rig won't get you arrested, and what an information desert tastes like.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
280: How to Minimize Bad Traffic on Search Campaigns

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Oct 11, 2021 42:45


Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/Show Notes:“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you've already maxed out your budget? In this episode, we're discussing different strategies to make your traffic better by being more selective about the traffic you get. Remember, the goal is profitability and then growth. Shrink your campaign, get an awesome ROAS, then increase spend as much as you can.(4:14) “If the market is bigger than your budget, then you have the ability to be more selective about what traffic you get inside of that market.” – Jason(6:51) Review search terms for low quality coming from high volume and loose keywords“It can be hard for a client to understand that even if they like a keyword and it makes sense for their business, there's a difference between something making sense and it being a good keyword or an appropriate keyword vs. understanding we're limited by budget and focusing on great keyword.”  – Jason(10:40) Possibly prune lower performing ad groups “It's such a joy to see clear metrics ad group to ad group. Pruning gives attention to what matters most.” - Chris(13:30) Segment partners dataIf you're not aware of Search Partners, look it up. It might be eating up some of the budget you don't need to be spending.(16:17) Device performanceIt's as important as pausing an ad group or an unproductive keyword. Adjustments will depend on the type of business. (19:23) Review location settingsConsider layering cities, zip codes, neighborhoods, and counties with radius.(22:20) Review the schedule Are you 24/7 or not? Not all times are of equal value.(29:00) Age demographics“It's always the last thing I go to. I have no proof of how old the user actually is.” – Chris(33:42) Income demographicsMake changes only after you have a significant amount of data to prove a certain demographic is showing high profitability and you're severely limited by budget.(35:47) Consider targeting specific audiences (based on observation data)“If the observation shows great volume and conversion rate on the audience, it's not that risky to target only that audience plus the keyword.” - ChrisWe need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/      First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

Marketing School - Digital Marketing and Online Marketing Tips
How to Squeeze More SEO Traffic Out Of Your Blog Posts #1882

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Oct 9, 2021 3:32


In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it's important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil's top tip on how to get more traffic. [02:00] Another way ClickFlow can help with traffic. [02:50] That's it for today!  [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today's Episode:   Content Decay - ClickFlow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

The Matt & Jerry Show
Show Highlights October 7 - The Bachelor's Handbag & The Traffic Gets Sporty...

The Matt & Jerry Show

Play Episode Listen Later Oct 6, 2021 48:28


On today's show, Matt discusses the struggle of his spa pool relocation, Jerry notices something strange in the Auckland traffic update and the boys go deep on 'The Bachelor's Handbag'...

Seller Sessions
Brand Building, Driving External Traffic, Getting Repeat Business

Seller Sessions

Play Episode Listen Later Oct 6, 2021 61:15


Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to effectively sell physical products online over at ProfitableOnlineStore.com. His blog, MyWifeQuitHerJob.com, has been featured in Forbes, Inc, The New York Times, Entrepreneur and MSNBC. He's also a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading business publications. In addition, he runs a popular ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts. To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store, BumblebeeLinens.com, with his wife and puts on an annual ecommerce conference called The Sellers Summit. Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses

The Traffic & Conversions Show
My Top 3 Takeaways from Funnel Hacking Live

The Traffic & Conversions Show

Play Episode Listen Later Oct 6, 2021 31:54


Welcome back to another episode of The Traffic & Conversions Show! I attended Funnel Hacking Live a week ago and while the hype and knowledge is still fresh on my brain, I wanted to share with you my top 3 takeaways! This is an event held every year by ClickFunnels. It hosts the best funnel builders in the world. These builders come together to share their secrets to those attending. This is a conference, where those that attend tend to learn a lot from those ahead of them in Sales funnel building!Let's talk about...“Your identity must match your dream or your dream will not be realized...”  At 2:20, I'm sharing my first big takeaway which is all about mindset and shifting your identity.“Most of the time, you actually make less money because it's product overwhelm for the consumer...” At 7:15, my second biggest takeaway came from Russell Brunson  and his 4 steps to successful funnels.“Create organic content that creates engagement and are conversation starters...” At 25:00, my last take away was from Rachel Miller and to self identify with potential customers or clients and do market research. I share a few examples you can use to ask about your customers!Cheers to shifting your identity, having successful funnels and creating amazing organic content to increase your conversions.Links mentioned in this episode:Funnel Fix - complete the application and I'll reach out to you!Until next time! Happy Marketing!

SaaS District
How to use AI for the Perfect Content Marketing Strategy with Jeff Coyle # 144

SaaS District

Play Episode Listen Later Oct 6, 2021 55:44


Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation.  Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques 09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords  18:17 - Domain Authority, a Correlative Derivative Metric 25:34 - SaaS Needs Timely Results, How To Become a Leader? 32:24 - Actionable Insights for a More Personalized Customer Journey 37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy 43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team 46:30 - Advice Jeff Would Tell His 25 Years Old Self 49:04 - Instrumental Resources For Jeff's Success  52:32 - What Does Success Mean To Jeff Today 53:58 - Get in Touch With Jeff Mentions: https://www.facebook.com/groups/rhodiumcommunity/ (Rhodium Community For Online Entrepreneurs ) People:  https://www.linkedin.com/in/kevinpetersen1/ (Kevin Petersen) https://www.linkedin.com/in/akibalogh/ (Aki Balogh) Books: https://matthewdicks.com/ (Mathew Dicks) Get In Touch With Jeff: jeff@marketmuse.com https://www.linkedin.com/in/jeffcoyle/ (Jeff's LinkedIn) https://hopin.com/events/csc-live (The Content Strategy Collective) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

The Marketing Secrets Show
The Follow-Up Funnel (Where Money Is ACTUALLY Made!) (TS)

The Marketing Secrets Show

Play Episode Listen Later Oct 6, 2021 24:50


Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to exponentially increase how much money you make on every new lead? Well... for every $1 Russell makes on the front-end funnel, he makes $16 with his follow-up funnel over the next 30 days. On this episode, you're going to learn... Why you should be willing to spend up to $3 to acquire a new lead (IF you have a follow-up funnel). The 3 closes that every sales page MUST have. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, what's going on? This is Russell. Welcome back to our time. We get to hang out every single day and talk about traffic and funnels and all the good things. Grateful to be here with you all today. While people are getting on, just want to check-in and see how everyone's doing during this time of quarantine. Are you sharpening your saw? Are you perfecting your business, yourself, your skillset? Or you've been Netflixing and binging? Or are you doing both? We got Netflix and binge, or funnel flicks and builds, you can do either one of the two. Now it's been fun. We've been doing a lot of publishing, a lot of writing, a lot of working, getting stuff done, prepared, driving a lot of traffic. It's been a fun two weeks while we're sitting here in our houses, and hopefully you guys are all taking advantage of it. But at the same time, I'm not going to lie, my wife and my kids and I have been doing some Netflix and chill as well. We've been watching The Avengers or the Marvel entire series from the very beginning in chronological order. So we started with Captain America, which took place in the '40s, then Captain Marvel, which was the '90s. And then from there, it was Iron Man and then the Incredible Hulk, which by the way was the worst of all superhero movies ever. So we had to watch it, because it's in order. Then we watched Iron Man part two last night and then today we're going to go and watch the first Thor, so that's what we've been doing. But it's all preparing for something very important, which is Avengers Infinity War and Endgame, where those of you who might be superhero nerds, this is where Thanos comes with the glove and he snaps his fingers and half the world disappears, which has to do a lot with this book right here that we've been reading, Traffic Secrets. So that's why I'm sure you guys have as well. The good news though, is that just like the way that in Endgame, they beat Thanos, Iron Man gets his own glove and that's how he ends up winning. So, this glove right here is the equivalent of the Traffic Secrets book, this is Zuckerberg and the coronavirus. So anyway, I kind of geeked out and embarrassed myself in front of everybody. You guys are here, you guys ready to have some fun? All right. All right. Well, I'm excited. So, we've been talking about Traffic Secrets book. If you don't have your copy yet, what are you waiting for? Do you hate money? Do you hate traffic? Do you hate changing the lives of your future dream customers? If so, then don't get the book. But if you like money and you want to grow your company and you want to change lives of your dream customers, you should go to trafficsecrets.com. And there's the page back here, where you can go and you can get a copy of the book. So the headline says, the new free books shows 20 plus virtually unknown secrets to get tons of traffic to any website or funnel. And for those of you guys who are like “I don't have a website or funnel, but I'm a YouTuber”, it'll help you grow your YouTube channel. If you're like, I don't have a website or funnel but I want to be an Instagram influencer, it'll help you grow Instagram following, your Facebook following, your TikTok. It can build your following. Any reason why you need traffic, that's what this book is for. If you want to, again, grow your following, get more fans, more subscribers, more customers, more buyers, build an email, all those things, this book, it does that. That's what it teaches. That's what it shows you. So anyway, I hope you guys love it. So someone said their OCD... All right. Someone said OCD is killing them because my cupboards open. All right, there you go. Now you can pay attention without stressing out because my cupboards open. It's amazing. All right. Okay. So we're going to drop into the book game today. Hopefully you guys have had a chance to be reading it or listening along. Obviously we're in pre-launch right now, so the book doesn't ship until May 5th. We're about a month away from the book shipping. But for those of you guys who are my super nerds, you could actually listen to this right now. The audio book is in the funnel. So you get the book for free, plus shipping. There's an order form bump, where you can upsell and get the audio book. And I spent three days in a studio for you guys reading this book. I actually spent seven days, because I spent three days reading this, two days, two days. Yeah, seven days. Seven days in the studio, reading all the audio books, which they're all available inside the funnel. You can get them. You can start listening to this stuff right away while you're waiting for these to be shipped out to you, if you don't have them yet. And I told you guys yesterday, I said, if you buy this book right now, go download the audio and go listen to it, you could get the entire thing read before we show up today. So now we're here today, how many guys did that? How many guys listened to the entire seven hour book, and got all this information out, inside of your brain? Okay. Some of you guys have already done that. So if you have, congratulations, you took advantage. If not, that's what today is for. Today is to go get your copy of the book at trafficsecrets.com. Sorry, my gloves are making noise over there. Trafficsecrets.com. And then you can start listening to audio books, one of the order form bumps. There's also a bunch of crazy bonuses and stuff. Alas, I'm coming back to today. We want to start reading. Someone said they need it in French. We are going to get these all in a whole bunch of languages very, very soon. So it's happening, do not worry. Okay. So Traffic Secrets is book three in the trilogy. I wanted it to be like Harry Potter, so we got a trilogy, made a box set. It's really exciting. For those who've been wondering, how do you get a box set? It may or may not also be one of the upsells inside the funnel. So regardless, you should go hang out in the funnel and check it out. Also, we launched this funnel on day one of a nationwide quarantine, which in theory, is the worst possible time to launch a funnel or a book. But a couple things. Number one, this book is very, very timely. In fact, it's crazy. If you look at the introduction, the introduction says that... Introduction, there's a storm coming. I literally wrote that 18 months ago, not in knowing that when this book came out, we'd be in the middle of this storm. So it's kind of cool. I lost my train of thought. I was going to give you two things. I can't remember what the second thing was. That's number one. Number two. Yeah, I can't remember. So there you go. Oh yeah. We launched in the middle of the thing. So number one is, it's very timely. It's like the book that all of us needed now, right? Traffic, customers, this is the life preserver for all of our companies. So now is the time to be sharpening skills. You can have a life preserver. And then number two, it's the highest converting funnel I've ever done. And I've been doing this game for a long time. And so if you want to see a really good funnel, you should go through and buy slowly and watch the process. So, all right. That's it, you guys. Are you ready for this? So yesterday we talked about this third type of traffic. Okay. Who here's been paying attention over the last couple days? I said there's three types of traffic. First type of traffic, is traffic that you... Okay, fill in the blank. Who's paying attention? This is all in secret number... When you get your book, secret number four, we talked about two types of traffic. Number one is traffic that you... Who's paying attention? Write in the comments down below. It's traffic that you earn, right? So, whether you earn the traffic. Traffic number two is traffic that you control, so you're buying traffic. And the third type of traffic was traffic that you own. That's what we talked about yesterday, your own email list. How do you build your list and how important and vitally... Why that's such a big part of it. So today, we're going to be moving into secret number, drum roll please, secret number five. Oh, I just skipped past it. Secret number five, which is follow-up funnels. Follow-up funnels are fun because... There it is, secret five, follow-up funnels. So follow-up funnel is interesting because most people see my funnels online, right? You see the stuff that's out there and you're like, "Oh, that's how Russell's making his money. I figured it out." But what you typically see is just the tip of the iceberg. You see the front end funnels. But the follow-up funnels is where the money's actually made, which is kind of interesting. So if you look at this on page 89 inside the book, I break down 1, 2, 3, 4, different... Four different frontend funnels that we have. You guys have probably seen, and you've seen them out there. And I took a 30 day window just to show you. I wanted to show people, in 30 days, this is how much each of these different funnels make, right? So the first one is the dot com secret spree book funnel, when I took the snapshots in the 30 day window. That funnel generated 5,410 leads. We sold 2,395 books. The average cart value is $30 and 81 cents. So our gross sales, we made $73,000, 789... $73,789 and 95 cents. Our ad spend, we spent $69,026 and 31 cents. So our profit from that one funnel, was $4,763 and 64 cents, okay? So I kind of walk through that one. I show that funnel, I show funnel two was 108 split test book. Number three was the perfect webinar, free play shipping funnel. And number four was the old mark in your car, MP3 player. So I broke down those four funnels, show the stats numbers. And when you add them all up, those four funnels made, in that 30 day, they made $142,000. But our ad cost was 128,000, so when you take it all away, our total profit was $14,417 and 69 cents. So if you look at that, those are the funnels people see outside. You'd be like, "Russell, how in the world do you have 400 employees?" And you only made 14 grand. You're in big trouble, right? You're going to lose your entire company. But the problem is, that's the funnel lots of people see, but then there's the second funnel. It's an invisible funnel that no one really talks about and no one sees it. It's not visible. It's like the rest of the iceberg, right? All the stuff that's below the surface that people don't see, is the follow-up funnel. And so I took that same... The customers that came in during that 30 day window from these four funnels, I then extended that over... Or I wanted to see it over the next 30 days, how much money came from those customers inside of the follow-up funnels. So the follow-up funnels are, how do I follow-up? What are the emails I send? The text messages, the Facebook messengers, all the things that are happening off the funnel, right? The follow-up funnels. And what's crazy is, is we did that. And for every $1 we made inside of the actual front end funnel, we made $16 and 49 cents in the follow-up funnels over the next 30 days. Are you guys getting that? That's the secret. That's the big thing. That's why yesterday, I talked about why it's so important and why's so vital to have your own list, because that's where the money's made. I don't make money in my... My book funnel here, I don't make very much money. My goal is to make this funnel breakeven. Someone comes through, they buy the book, they go through the upsells, the down sells, all sorts of stuff like that. And so they go through that and after they have it, again, my goal is to breakeven and then get you as a customer and then I start serving you. Okay? And if I serve you well, then maybe you buy another book. You'll buy an upsell, you'll buy click funnels, you'll buy coaching, you'll go to an event. All the other things happen, if I serve you well in the front end. Okay. And if you've gone through the dotcom seekers book, you know my strategy on value ladders and things like that. These things all tie into it. But I want you to understand, that for every dollar we made on a front end funnel, we made $16 and 49 cents in the follow-up funnel over the next 30 days. That doesn't count the next 60 days, 90 days, lifetime. But that's where the money's actually made. In fact, if you look at... I don't know if you can see this image here. If you're listening to the podcast version, you won't be able to. But on page 91 in the book, you've got this image here where it shows... Here's traffic I earn and traffic that I control, right? I'm driving all of it into front end funnels. The goal of the front end funnels then, is to get people to join a list. Now they're on my list, now I send them emails to ascend them up my value ladder. Okay. And that's where the majority of the profit and the money comes from. So, all right. So follow-up funnels. Now there's so many things, so many cool things in this chapter. I could spend two or three hours just going through this. I'm trying to think of the best thing to share with you guys, that'll get you the most excited to go buy the book. Okay. I'll share one kind of concept. So if you're buying your way in, right? And let's say you're paying for ads, you got to pay... You're paying ads and you're paying for every lead, right? And that's sometimes just scary. And so a good lead cost, honestly is three bucks per lead. That's a good thing. So if it's higher, if it's less, but three bucks is a good cost for a lead off Facebook ads or something, right? So let's say I go and I spend three bucks. I get someone to opt into my list, I pay $3, I got a lead. Now that may freak some of you guys out. Well, so if I want 100 people on my list, it's going to cost me 300 bucks. I want 1000, it's 3000. I want 10,000, that's 30,000 bucks. And you freak out. And the answer is yes, that can be kind of scary. But a couple things. Number one, if you listened to yesterday's, I talked about the value of a list. I said on average, you should make, on the low end, $1 per month per name on your email list. Okay, so that's on the low end. So that means if you spend $3 to get a name on your email list, within three months you'll breakeven, right? So I think about that with real estate. People I see all the time, who will go and they'll buy a house and they'll spend a quarter of million dollars to buy a house, put a renter in, and then hopefully it'll cash flow, 500 or 1000 bucks a month. And that's the business model, right? Here, I can go spend... I can spend, let's say... I don't know. Let's say 3000. $3,000 on a list, that gets me 1000 people to join my list. Now I average $1000 per month on that list, means in three months, I breakeven. After that, it's all pure profit, right? So, that's the thing to start understanding in the math of this whole game. The other thing is, you spend $3 for lead, but if you put them through a funnel, like a book funnel or a breakeven funnel, you can breakeven. So you spend $3, you make $3, you get a lead. And now that person's going to average you $1 per month on your list, as long as they stay with you. And that's really the big secret, okay? And so, anyway. So for example, what might happen... Again, this is if you are looking at the book on page 96. If you're listening to audio, just have to trust me. But you spend, let's say $3 in ads. I drive them to a landing page, they opt in and I get an email. I get a human, right? A customer. Now this person, I lost three bucks. I haven't made any money yet, right? Then on the thank you page, I send them a couple emails to build value and build a relationship. I'm still negative $3, right? So the first three emails in the follow-up funnel, for example, maybe I don't make any money. So I'm still negative $3 in the hole. I'm like, "Ah, $3 in the hole." But I'm building a relationship with this person. They get to know me, we become friends, they trust me, they keep opening my emails. Then from there, the next thing, I shift over and I start putting them into my first funnel, right? Which let's say, in this example, the dude will have a book funnel. So I send out some emails, I say, "Hey, you should buy my book." And then email two, "Buy my book, buy my book." And they go through this book funnel and I make some money from them, right? And say on average, I make a dollar 50 for every single person in my email list that goes through here. They drop out. So I spent three or dollars on a lead initially, I've made back a dollar 50. Now we're halfway there, right? Then after this funnel's done, then the next funnel, my follow-up funnel, I push here. I start promoting my webinar funnel. I send email one, two, and three. And boom, after the webinar funnel, then they breakeven and we start making money. Okay. And so somewhere in this line is your breakeven point, somewhere in the follow-up funnel. And so what's nice about this is, you can say, I'm going to spend $3 now and I'm going to have 10 email to go out. And I know that on average, by email number three, I breakeven, right? I spend $3 and then every email, I make a little bit more, a little bit more. And by email three or email six, whatever it is, that's my breakeven point. And then everything after that is pure profit. Okay. I don't have to go pay Facebook or Google again to get that traffic. It's there. I'm getting paid for that forever. And that's the big thing to understand. That's the big secret, okay? That's how follow-up funnels work. And I talk about multi-dimensional follow-up funnels, how to weave in other things like retargeting and messengers and text message and a whole bunch of other cool things. All right. I got one more thing I want to share as it relates to follow-up funnel, because I think this is kind of cool. So in every type of selling, there's always three closes. Who here knows what three closes are? By the way. I'm curious. There's three closes. Okay. And there's one that's good. There's one that's also good. There's the best one, the next best one, the next best one. Okay, so if you go to page... When you're there, you got page 98. These are the three closes. So the first one is the emotional close. Second one is the logical, and the third is fear. Okay. So we got emotion, logic, fear. And so you'll see this everywhere. Again, an example here. This is a landing page, and the landing page... The top third of my landing page is typically an emotional argument. The video is emotionally speaking to him. As you scroll down, there's the logical arguments. And the bottom are the urgency and scarcity. So I go emotion, logic, fear. In fact, if you go to trafficsecrets.com and you click here, watch the video, it's a very emotional video. You scroll down. In the middle of the page you'll see all the logic. And the bottom, you've got the fear, urgency, scarcity. So emotion, logic, fear. That's all happening on the pages as you go here and you scroll down. Okay. And so, that's the process. If you look at how I do my webinars, I lead with emotion, then I follow up with logic and end with fear. My follow-up funnels, it's always emotion, logic, fear as well. And so when I'm building in my follow-up funnels, there's a sequence I take someone through. They come and they join my lists, right? And then whatever product or service I'm selling, I start with my emotional emails. Trying to sell them emotionally. That's me telling stories. All the stuff you learn on Expert Secrets, right? Telling them stories, things like that. From there, we transition to the logical, because again... I think I have the numbers here. It's 50% of your people will buy emotionally, right? Yeah. 50% of people will buy emotionally, on average. So we lead with emotion. Then from there, people that are emotionally touched but they're logically trying to convince themselves, that's the next 30% you got to convince are through logic. Okay. And then there's 20% people who won't buy no matter what, unless you're going to take it away from them. And so then urgency and scarcity, you need to pull it away from them. That's when the last 20% buy. So if you just do emotion, you just do logic, just do fear, you miss the whole... You miss huge segments of the market. But if you go from emotion, to logic, to fear, then you're hitting all the different pieces. Okay? So in my follow-up funnels, that's what I'm doing. My first set of emails are all emotionally speaking. Then move to logical arguments, and then we end with fear, which is urgency and scarcity. So emotion, logic, and fear. And when you start understanding this process of emotion, logic, fear, you start seeing this pattern everywhere. Again, you'll see it on landing page layouts. You see it in sales video. You see it in webinars. You see it in follow-up sequences, follow-up funnels. You can see it in launch sequences. The entire launch sequence is going to be emotion, logic, fear, right? If you watch this... This launch so far, right? I led with the emotion of, the big buzz and the excitement and the video and everyone got crazy. And all the emotional buyers bought, day one, right? Day one, we sold 50%. 50% of our books so far, got sold on day number one, right? And then all the people are like, "Oh, well I don't know if this book's really for me. I don't know if..." Whatever. And all now the logical buyers are coming in. "Well, I'm not sure. I'm not sure." So now I'm doing what? Every single day, I'm going live. I'm logically speaking. I'm reading parts of the book. I'm logically explaining why this would actually work for you and for your business. And every single day, another percentage of you guys are like, "Oh, I get it now. Okay. Russell's logically convinced me, now I'm going to go to trafficsecrets.com and buy." Right? And then eventually, we're getting towards the end of this promotion and I'm having some fear. We're going to pull this away. This offer will disappear. And you're like, "I didn't get the book." And you'll freak out. "Russell, why did you?" And I'm like, "Dude, I told you. I went live every single day for three or four weeks. I did everything. I sent out a million emails. My affiliate sent out emails. We've buying ads. I spent millions of bucks trying to get you to buy this book, and now I'm pulling it away." And for 20% of you guys, that's when you all buy, is when I pull it away. For some reason, you're sitting here listening to me, you're waiting. Some day I'll get the book, but not today, until I decide to pull it away. And when this book funnel's about to disappear and your option to get the book's gone, that's when the final whatever percent will finally go and do it. So you have to understand, it's going emotion, logic and fear. And so that's the sequence of every single follow-up funnel. But that pattern, you're going to see over and over and over and over again in all marketing, in all sales. And so it's important to understand it, because when you understand it, then you can use it in everything that you're doing. There's so many cool things in here. Wish I could show you everything. I'd have to geek out for two hours to get this. But page 102, for those of you guys who are like, "How do follow-up funnels work with daily Seinfeld emails versus soap opera sequences and things like that?" And the value ladders. Here, I sketched out for the more advanced readers. This is the value ladder, how it works, where you weave in your soap opera sequences, where the daily Seinfeld emails fit and how you move able from emotion, logic, fear, in each step of the value ladder. So this is for the more advanced users, when you get to the book and you read page 102. The light bulb will go off and you'll finally be like, "Oh, that's how it works for people like me." So anyway, I hope you guys are enjoying this. It's been fun going live every day with you guys. Yeah. If you guys like this, I'll keep doing it for a while. But what I would do if I was you guys right out, is I would go and get your copy of Traffic Secrets, okay? All my emotional buyers already bought it, so thank you very much. The logical ones now are stewing on it. You're like, ah, is it really... And this is my answer for you. It's 10 bucks. Literally took away all the fear for you. You just cover the shipping handling. I pay for the book. These things are huge. It's like 350 pages, so if we do the math, you're paying $10 shipping handling. You're paying, is it three pennies, three cents per page? Three cents per page. You know how much effort... It took two days to write every single page of this thing. So you're getting my time at three cents, half a penny an hour. No, it's like a 10th of a penny an hour, where you're paying me to give you all this stuff that I killed myself on. I literally bled out of my finger. I didn't literally bleed out of my fingers, but it felt like it because I was typing so much and editing so much, and early nights and late mornings. No, late nights and early mornings writing this thing for you guys and it's here. And so anyway, I'm teasing you. But you should just go get a copy of it. It's in pre-order right now, so the books don't ship for another month or so, but you can go get the book. The audio book is available as an upsell, so you can get the audio book so you can start listening today. I spent seven days actually in a studio, but three days just reading Traffic Secrets book. You can start listening to this. It's seven hours of audio. You can download... You can go buy it, download the audio book right now, listen to it. So by this time tomorrow, the entire book could already be in your brain. There's also a PDF that comes with the book, that has all the images and the doodles. You can go and geek out and be like, "Oh cool. I can see what Russell's talking about here." And so the doodles are in there as well. And then for those of you guys who are looking for this entire box, "I want the entire trilogy." Because you heard that I rewrote dot com secrets, rewrote Expert Secrets and the new Traffic Secrets. Plus this magic unlocked secrets book. This box set, you can actually get as one of the upsells. So if you buy the book... Not if. When you buy the book, the episode will be like, "Hey, do you want the entire box set?" So you can get that as well. This also ships in about a month from now, but it's worth it. This thing is so fun. Anyway, I'm excited for guys to get this. You're going to love it. Anyway, there you go. All you got to do is go to trafficsecrets.com. Thanks you guys. I appreciate hanging out. It's been so fun. If you have any questions, comments, concerns, let me know in the comments down below, and we'll try to answer them every single day as I'm going through this. Yeah. Anyway, you guys. Be safe. I know it's crazy times. I know there's a lot of fear. There's a lot of scary stuff happening. Uncertainty. The biggest thing you can do in times of uncertainty like this, is to sharpen your saw. You look at the biggest companies right now in the world, all were built during the depression. All the biggest Inc 500 companies, during the last recession, 2008 is when all of the companies that you know of now, started. And so if you're in this fear emotion, it's okay. It's okay to be scared. Understand that. In fact, I'm doing a Facebook live on Saturday to kind of address some of the stuff with the entire ClickFunnels community. But it's okay to be scared. We're all nervous. My wife's nervous, my kids are nervous, I'm nervous. It's okay, but it's not okay to be so nervous that you just paralyze. Be nervous, but then keep moving forward. Because now is the time to create and to serve and to make stuff that's amazing. When you do that, it can literally change lives of people you've been called to serve. And when you do that, the weirdest thing is, it changes your life as well. So get into an active service. Go live, you guys. Your people need you. They need to hear you publishing. When you get the Traffic Secrets book, I'm going to talk about how... One of the challenges in here is, you got to start publishing every day for a year. You should start that now. I've been publishing every day for, I don't know, eight years now and I'm going to even double down right now. I'm going live every single day with you guys, okay? Trying to give you guys some faith and some hope of the future. Because if we all are just in fear and stuck, it's not going to be good. So now is the time, you guys. When we get done with this, open up your Instagram, open your Facebook, go live to your people. And maybe you only got two people following you, that's okay. They may need to hear your voice right now. This is your chance to start finding your voice and start becoming a leader and a servant. And so step up and be willing to do that. So there's my challenge to you guys. We'll get deeper into that as well, because that's part of the challenge, you guys, is time for you all to step up and start sharing and speaking and give people hope in a better world, because this world's amazing. And it's amazing, this blessing to be able to stay home right now with our families. And if we get sick, that'll suck. But you know what? I have a strong belief that we will... That none of us on this planet will stay on the earth one second longer, or one second shorter than the Lord wants us to. So we shouldn't fear too much, because it's all part of the plan. All right. Appreciate you guys. Thanks so much for everything. Get the book, trafficsecrets.com. And I will see you guys all mañana Bye, everybody.

Nerf's LOLs at 5:05
LOL BRONCOS BANDWAGON TRAFFIC

Nerf's LOLs at 5:05

Play Episode Listen Later Oct 6, 2021 1:01


The Lapped Traffic Podcast- Nascar
The Lapped Traffic Podcast- Ep260 W/ Matt Kaulig & Chris Rice

The Lapped Traffic Podcast- Nascar

Play Episode Listen Later Oct 5, 2021 63:43


Ep#260!! Thank you to everyone that has followed and listened! Make sure you subscribe and set to auto download! *Matt Kaulig & Chris Rice call and talk all things Kaulig racing & NASCAR *Brian Neudorff has this weekends forecast  *LuckyDogs *LT Fantasy Itunes- https://podcasts.apple.com/us/podcast/the-lapped-traffic-podcast-nascar/id1191851979 Podbean- https://thelappedtrafficpodcast.podbean.com/ Twitter- @lappedtrafficpc Facebook- https://www.facebook.com/thelappedtrafficpodcast TikTok- @lappedtrafficpc Instagram- @lappedtrafficpc Youtube- https://www.youtube.com/channel/UCA1FcdZAt28m5yzWUP7tj2Q Website- www.thelappedtrafficpodcast.com

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 378: How a Dolphin Scientist Turned Adversity Into a $6M Brand

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories

Play Episode Listen Later Oct 5, 2021 57:34


Flowster Live Demo https://flowster.app/live-demo/ Episode Highlights   [1:46] — Key takeaways from the Traffic and Conversion Summit Have an irresistible offer. This is more important than having effective copy and ads. Optimize your copywriting by utilizing AI. AI for writing copies. [7:37] — How Ben started Beast Gear All the best businesses start with people who are scratching an itch. Ben did the same with his fitness equipment through Beast Gear. As an ecologist, Ben tested his ideas and gathered data through experiments. That's what gave him an advantage in his business. [14:27] — Zigging in the fitness industry Through Facebook groups and subreddits, Ben was able to know that people are getting frustrated with the elitism of the fitness industry. He also discovered that people wanted good quality fitness products at a lower price. Instead of hiring professional athletes to model for his brand, he chose himself—an average Joe—to represent Beast Gear. His message resonated with other people, and that's how he started a community. He could ask this community what they wanted and tailor his products accordingly. [19:00] — How to create a community Religiously message every customer on every platform. Engage them in real conversations and show empathy. Share the process of how you develop your products. Build goodwill, trust, and a relationship with your customers. [24:01] — How to shift the Amazon funnel to your website You can add marketing collateral to the products you ship through Amazon. Through these materials, you can ask customers to post on social media. When people post your products, you can reach out and redirect them to your website by offering discounts. You can also save their posts in a collection on Instagram and continue the conversation after a few months to ask them to leave a review. Over time, this one-to-one relational strategy became unscalable for Beast Gear. But at that point, they already had a big enough tribe and evangelists. [29:39] — Spending money on ads and PPC Ben managed Amazon PPC profitably until he handed the task off to an agency. He also experimented a bit with Facebook ads. However, what benefited them the most was word of mouth. Some athletes even showcase their products in matches without sponsorship, boosting their reach. By that point, they had already become a reputable brand in the UK and even Europe. This all boils down to having a great product that people naturally want to share. [31:35] — Growing the business by doing what other people can't be bothered to do Joining the pan-European FBA program helped Ben's business immensely. His competitors didn't join this program. As a result, Ben hit 1.5 million in revenue — he had no competition. Ben also asked Amazon to gate his brand against Beast Gear knockoffs. A competitor also wanted to sue him for intellectual property but didn't fall through. Listen to the full episode to learn how he succeeded in this legal battle. [40:46] — Preparing an exit plan You don't need to stay with your company forever, but make sure that your exit plan will benefit you. Boost your company's value and sellability through efficient systems and boosting profitability. [47:51] — Exit plan strategies and tactics Have someone fighting for your corner to ensure you don't get screwed in a deal. Understand what your business is worth now and what it will be worth in the future for the buyer. Some buyers will first offer a huge amount for your business and, slowly, over time, reduce it as much as possible. Don't fall for this tactic. Market to the right buyers who have the chops to run your business.    

Hustle And Flowchart - Tactical Marketing Podcast
Therapy Session - What We Learned Running A Booth At Traffic & Conversion

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Oct 5, 2021 33:09


We're back with another Therapy Session! In this episode, we consider renaming our show (just kidding!) and dive into some of our takeaways from attending the Traffic & Conversion Summit. It was a great event and there was a LOT going on. We chat about  how we set up our booth, some things we learned about the ins and outs of renting a booth, how we changed our tactics as the event went on and some of the amazing people we chatted with while we were there.   There were some things we did purposely to make sure our booth was not only one of the most inviting and interesting ones there, but attracted great conversations with attendees and sponsors alike. We also dive into several a-ha moments we got while attending the event and why we have changed our goal for the future. If the idea of making amazing connections to further your business growth excites you, check out our conversations with Justin Schenck and Gary Henderson for more insight into growing your network and connecting with influential people.   “We put ourselves right in the middle of the zone to be seen, and then the connectors show up, our friends show up, and subscribers and listeners show up.” - Joe Fier   “On the expo floor, we had our own little hangout where people were just floating to us and chatting with us the whole time.” - Matt Wolfe   Some Topics We Discussed Include:   Great advice from Dan, who gets another shoutout - Hi Dan! Matt's big success that even Joe didn't know about until just now How we made our booth the most interesting on the floor How we are to become major connectors in our space Some things we learned about running a booth, that we never knew before All the lightbulb and a-ha moments that went off, just from this one event Going from America to Norway and back!    Our Resources   Want to learn how to growth hack a podcast and watch over our shoulders (and give you all the templates and DFY swipe files)? Check out PodHacker.com - this is where we deep dive into building, monetizing, and scaling a podcast through unique strategies like the ones from this episode.   References and Links Mentioned: Steal Our Winners Sticker Mule Are you ready to be EPIC with us?! Then grab our EGP Letter here! Want to get the Action Guide from this episode? Grab them here! Check out our awesome YouTube Channel channel, made for digital marketers and business pros looking for actionable insights, where we dish out meaningful content, relevant topics, and transparent discussions with industry experts. Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! We also have a new PodHacker YouTube Channel where you can learn how to build, grow, and monetize a podcast with our unique "PodHacks." We post tutorials, tips, and interview clips that help podcasters scale their show and make more money from their efforts. This episode is sponsored by Easy Webinar - be sure to check out their special deal for our listeners. How To Build A Platform And Connect With Anyone - Justin Schenck How To Connect And Network With The Most Influential People - Gary Henderson

Meeple Overboard!
School Traffic and Detective: City of Angels

Meeple Overboard!

Play Episode Listen Later Oct 5, 2021 27:45


Wendy and Chris discuss how much the nice little town of Homestead changes once school begins, and then we review a criminal investigation game called Detective; City of Angels by Van Ryder Games.

Garagecast - All Things Retail
Episode #89 - The Digital Traffic Log

Garagecast - All Things Retail

Play Episode Listen Later Oct 5, 2021 46:44


You need to up your game in the digital space...your digital front door means more than your actual physical front door of your dealership. Listen in as Tony and Sam discuss the genesis, meaning and future of the digital traffic log

Jase & PJ
MINI: With Nazeem Hussain - are traffic controllers strippers?

Jase & PJ

Play Episode Listen Later Oct 4, 2021 11:05


Lauren often makes outlandish statements such as "a lot of traffic controllers also work as strippers", so is she right? Naz joins us to discuss. Love you guys x

The Smart Marketer Podcast
Ep. 73, How To Win On YouTube, Google Search & Google Shopping, With Brett Curry (Part 1).


The Smart Marketer Podcast

Play Episode Listen Later Oct 4, 2021 28:18


Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results? Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more. Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too. *Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2. "Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ OMG Commerce, (https://www.omgcommerce.com/).

Business Lunch
Reflections from Traffic & Conversion Summit

Business Lunch

Play Episode Listen Later Oct 4, 2021 32:19


Get the behind-the-scenes inside scoop on what went right (and wrong) at T&C 2021.   In today's episode, co-hosts Roland Frasier and Ryan Deiss pull back the curtain and take a very honest look at what it's like to pull together a huge conference not only during a pandemic, but when your celebrity guest pulls out at the last minute.   Before they share those details—and what you can learn from them—don't miss the opportunity to be part of what's coming up next. You're invited to Scalable Impact Live on November 2-3, 2021. It's an event like no other. Roland, Ryan, and Richard will be up close and personal, workshop style, teaching cool stuff, helping you network with amazing people, and getting actual work done. Register here TODAY.   Now listen in as the hosts describe a very intense three days at T&C.   A Last-Minute Scramble for a Celebrity Guest Traffic & Conversion Summit celebrated its 10th anniversary in 2019. Then it got canceled in 2020 because of Covid. Roland and Ryan and their team had high hopes for T&C 2021, with fingers crossed that Covid would be a thing of the past. Their goal was 10k in attendance, a new T&C record.   Then, the week they announced the event—and celebrity guests Snoop Dogg and Martha Stewart—the Delta variant was all over the news. Their timing could not have been worse.    Then, on the first day of the event, Roland got a call that Snoop was sick and couldn't make it. How were they going to deliver a great experience to their guests without him? They had to decide on the spot whether they'd cancel him altogether or keep him for next year. They decided to keep him. And had a day and half to find a comparable replacement.   Meanwhile, Ryan was having recurring nightmares and waking up in cold sweats about walking out to do the keynote at a sold-out event with no one in the audience. On the actual day, backstage, waiting to walk out, he had a near panic attack and texted Roland. (His keynote fortunately went great.)   Roland Gets the Job Done Ryan is very impressed by Roland's seeming unflappability in times of great stress. When Snoop Dogg canceled, Roland called in every favor he possibly could and came up with a list of 22 possible replacements. They narrowed it down to Gwyneth Paltrow and Magic Johnson and decided on Magic. Roland wrote the contract on his laptop on the way to the conference center.    That night he slept from 1am to 3am, because he had to cram on Magic interviews and his book, so he could craft a list of questions they'd be asking him (per his PR team's requirements).    Ryan says Roland is suck it up, buttercup, and never looking for pity. He just gets the job done. When crap goes sideways, it's a reason to sleep less, but not to give up. You make the thing every bit of what you promised it would be to the people who have invested their time and money to come.    Roland shouts out Martha Stewart for being a suck-it-up person as well. She had just gotten out of the hospital from surgery on her broken ankle. Her doctor told her not to move, but she wasn't going to back out of the job she signed up for. She had someone helping her walk, but she showed up, and she delivered in a big way.   When Bad Things Happen, Freak Out for a Minute, Then Deliver Not everyone can be as calm as Roland Frasier, but a good leader needs to stay calm enough to lead the team and make things right for the customers. Ryan noticed that some people on the team were able to do this and pursue solutions. Others seemed drawn to the drama and just added to it. Those people probably weren't ready for a leadership position.   Ryan also admitted that he had a general sense of disappointment during the whole T&C event. He later realized he was comparing this year's event to the picture he had in his mind of what T&C 2021 would have been if there was no pandemic. This is an incredibly unhealthy and unhelpful mindset to have.   He told his wife Emily and she said, “I don't understand. Everyone else seems pretty happy.” And they were. The trade floor was elevated. It looked amazing. There were people all over the place. It was popping. The VIP area was great. Vendors were thrilled. Martha Stewart and Magic Johnson were awesome.   Ryan realized his comparison wasn't fair to himself or to those who were busting their tails to put on a great event. Or to the customers who were frankly enjoying themselves and getting tremendous value from it. In retrospect, he's really proud of the team and the content and product they put out there.   The Biggest Takeaways   Roland says don't panic; just move forward. Everyone did whatever it took. So many people worked their butts off, double time, triple time, didn't sleep, to bring this event to life. Difficult times build resilience muscle, scar tissue. It's the only way to do it. Now they know that, if they have a celebrity drop at the last minute, they can get through it.    Every bad thing leads to a better thing. Snoop will come in next year from a good place. They developed a relationship with Magic and talked to him about working with their foundation and DigitalMarketer.    Ryan realized how much his personal ego was wrapped up in stuff. He was worried about low numbers, because he didn't want to look dumb. If you're afraid of something, haven't taken that action, launched that product, made that sales call, how much of it is wrapped in your actual concerns about the business and how much of it is your ego?   If you're ever at a live event, focus on delivering the absolute best performance you can with the people you've got. Don't get all bent out of shape. Get to work. Do your job. Stop making it about you. If you impact one person in the audience, you had a huge win. Because it was a huge win for them.    OUR PARTNERS:  Scalable Impact Live (November 2-3, 2021) Newsletter Pros BKA Content Ready to Lead

The Marketing Secrets Show
How To OWN Your Traffic (AKA Build Your Own List!) (TS)

The Marketing Secrets Show

Play Episode Listen Later Oct 4, 2021 31:39


Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn... Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff. So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds. But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there. Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses." With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com. For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew he was coming, we kept it a surprise and he came out and people lost their mind. Frank is one of the original OGs. When I was learning internet marketing, Frank was one of the dudes teaching it. You can actually go and literally go watch his presentation online for free, bunch of other ones as well. Julius, I hear he's got 5,000,000 followers on Instagram. He walks you how he does it, how he did it. You get that one for free. You get one from me for free. Anyway if you go to funnelflix.com you get Funnel Flix premiere week for free. Then if you go over here to trafficsecrets.com, you get Traffic Secrets for free. So anyway, that's what's happening. All right with that said, you guys, we got a full audience between Instagram we're about 160 people, Facebook we're at 155-ish, so we've got 300 people here. We can start this party and get started and it should be fun. Lionel said, "I think I found my ADD community." Yes, welcome to the ADD-nis. All right. Okay, so today we're talking again about Traffic Secrets. If you don't have your free copy of the book, go to trafficsecrets.com. And this is the box set with all the books. If you don't know anything about me, these are the books I've written. Dotcom Secrets is the first book. This is the new updated hardbound version. This is Expert Secrets is the second book. And Traffic Seekers is the third and final book in the trilogy. And Unlock the Secrets is this amazing workbook that goes with all of these books here. It's kind of fun. Anyhoo, let me pull out book number one. All right, the Traffic Secrets book. So here we go, Traffic Secrets. Today we're going to be going into one of the secrets. Brian saying, "How do you get the box set?" The box set is not for sale right now unless after you get the Traffic Secrets book the upsale may or may not be the box set. This is all pre-order, these aren't shipped till May 5th. But the audio books are available today. I spent three days in the studio reading the Traffic Secrets book. It's a seven hour audio, you can go and get that. It's for the order form bump. You can grab that, plug it in and start listening, which is kind of cool. Also, we've got the audio books of the Dotcom Expert Secrets new update as well as part of the sales funnel. If you go through the funnel, you'll see all the cool stuff. So you just got to go to trafficsecrets.com and slowly today go through the funnel and have some fun with it. Reesio said, "How is my quarantine?" It's been good. We're having a good time. I think I'm driving my kids crazy sometimes, they're driving me crazy sometimes, but as a whole, we're doing really good. Thank you for asking. All right, hope you guys are all doing as well, good as well. My job for the next 25 minutes or so is to entertain you, get you excited, inspire you, open your mind to how to get traffic. What you do with traffic, how it all works. I've been doing these live on Instagram and Facebook every day for the last two weeks, so if you missed any of them feel free to go back there. We may or may not also be launching a Traffic Secrets podcast that'll have the recordings of these too. That may be live in the next day or so, I'll let you guys know and then you can start listening in there as well, which will be kind of cool. All right, here we go, Traffic Secrets. So what we covered so far. Section number one is all about your dream customer. Secret One we figure out who's your dream customer. We talked about figuring out and understanding them at a deep level. Figuring out are they moving towards pleasure or away from pain? What's interesting in this market today, I think two weeks ago a majority of customers were moving towards pleasure. Which meant your ads, your advertising is all focused on grabbing people or trying to move towards pleasure. Over the last two weeks, people are in pain and they're now in a state where they're moving away from pain. Looking at that lens, most of our advertising and marketing should be shifting from speaking to them moving towards pleasure to speaking to them moving away from pain. So there's a little hint from Section number one. We also talked about the difference between a searcher and a scroller. What advertising networks people are searching, which ones they're scrolling and how you differentiate your ads and your landing pages and everything based on if they're a searcher or a scroller, the pros and the cons. That was all secret number one. Number two we talked about now you know who they are. Where are they hiding? Where are they congregating? We've got to find those pockets of our dream customers so we can go and target them. We also talked about then who's already congregated and who are our dream 100? And we built the list of our dream 100. After that, secret number three, we talked about hook story offer. How do we throw our hooks in the water to grab their attention and we tell the story to increase perceived value of what it is we're selling them and then how we make them an offer. And secret number four. Yesterday we talked about with your dream 100 how do you work your way in and how do you buy your way in? And that's what brings us today. Today we're talking about secret number five, which is traffic that you own. So I'm going to jump right there, we're going to go through that. This is the best type of traffic of all the types of traffic that are out there. So many things I have to gloss through because this book is super huge and I can't just cover every... make sure you still get the book and read it because there's so many things, like in here, just in the last chapter, I walk through five of our front end funnels. I'll show you the stats, numbers, every single funnel, how it works. I talk about how much you spend on traffic, how much on ads. I give you very detailed numbers. It's like six pages of the numbers of the funnel that you can get inside the book and look at and say, okay, here's the product. How much is it sold for? Here's the order form bump. Here's the commissions, the percentages, here's how it all worked. I breakdown every funnel in great detail. Those are all things I can't do on a live like this that you get inside the book. Okay. Secret number five, traffic that you own. So if you look at the image here, you can see here is the dream 100, right. If you've done this exercise with me over the last couple days, here's Facebook, here's all the people that have already congregated my dream customers on Facebook. Here's Instagram, here's a lot of people that have already congregated in my dream customers Instagram. On Facebook, on YouTube, on Google, we find those people, we have our dream 100 list. Now we're trying to figure out from yesterday how do I work my way in and how do I buy my way into these audiences, okay? Because that's where are traffic's already at, we're just trying to work out way and buy our way in into the audiences. And then from there, this is what this whole secret's about: Traffic v. Yield. So all the time we're getting traffic, our goal's not to get traffic to sell products, our goal is to get traffic where we're either getting traffic that we've earned or traffic we control and we're converting it into traffic that we own. That's the big secret, okay. So, for example, traffic that I earn. If I'm earning traffic, it means I'm going out and I'm working for it, right. I'm getting on podcast interviews, I'm doing Facebook lives with people. I'm getting somebody to promote my product for me. This is stuff I'm not paying for, but I'm earning it, I'm putting in the time and the energy and the effort, okay. Traffic I control is I go to Facebook, right. And I don't own Facebook ads, right? Mark Zuckerberg, he owns all that traffic on Facebook, but he allows me and you to go to him and say, "Hey, I want to control some of that traffic. I will pay you if you let me divert some of that traffic from Facebook over into my funnel," okay? It's the traffic you control. There's traffic that I earn, I'm working my way in. There's traffic that I control, where I'm buying my way in. Now the goal of both those traffic sources is not just to sell a product. This is where most people get it wrong. This is the very shortsightedness of almost all entrepreneurs. They're like, "Oh, cool, I bought traffic from Facebook. I'm going to sell my product." Yes, that's part of the goal, but the bigger goal, the overarching strategy is to convert traffic that you earn and traffic that you control into traffic that you own. When you own traffic, you own your own destiny, right? If Facebook shutdown tomorrow, I'd be okay because I have an email list of, I don't know, one and a half to almost 2,000,000 people. So I own that traffic. Any day I can wake up like, "I want to send traffic to this." I can send an email and, boom, traffic goes there. I launch a new book, I want to send traffic here. Because I own that traffic, I own this ball of traffic, I can send it to this page or this page or that page. I can send it wherever I want because I own that traffic, okay? So all the other things I'm doing, all the other exercises of buying ads and working my way into doing podcast interviews and all those things, the only goal of those things is to convert the traffic that I'm controlling and then buying, or that I'm earning and controlling, into traffic that I own, because then I control my own destiny. For me, for the last few years, I've been working on that. For the last decade and a half I've been building my list, building my following, it's traffic that I own now. Even if Facebook disappears, if Google goes away tomorrow, I'm still going to be in business because I own traffic, okay? And that's the mindset shift of what you guys are all having, that you need to understand that you want to be able to own that traffic, okay? So that's what this whole secret's about, owning traffic. When I first kind of started understanding this, let's see... When I first started understanding this, it was back early in my journey. One of my first mentors was a guy named Mark Joiner. Some of you guys know Mark, he's amazing. He's the one who kept telling me, "Russ, we have to focus on building a list, building a list, that's the secret to internet marketing. Building a list, building a list." And I remember at the time there were all these people that were doing different ways to make money. And I was so grateful that my first mentor told me, "You have to build lists, you have to build lists," because that thing has saved me now for a decade and a half. During the ups and downs of the trials of my business and the safe parts of my business. Having a list has helped me to endure. The people who have email lists right now, are the ones who are going to thrive during this whole crazy recession and depression, whatever ends up happening. I don't even know what's going to happen. But those people are surviving because they're prepared for that, right? It's very important to understand that. Let's see. There's so many things I could share with you guys. Just get the book and read it, it's so good! Anyway. Okay. Oh, there's a story in here, but the story's four pages long. Part of me wants to read it, and part of me is like if I read that I'd lose half of you guys. I'll tell you the gist of the story and I'll read one part of it. So this was the day that I learned about list-building, the day it really got sunk in my head. I was like, "Oh my gosh, I need an email list," right? In fact, I told this story yesterday on an interview with Jim Edwards, it was kind of fun. All right, when I first started learning about this whole game of internet marketing, I started hearing people talk about email list. I remember reading and article online and it was about... sometimes you hear about the gurus and they make $30,000 in a weekend and you think it's scam, right? And the guy's like, "No, it's not a scam. Let me explain how this whole thing works." And he explained, he said, "The gurus, whatever you want to call them, they have an email list of maybe 10,000 people, or 30, or a 100,000 people." He said, "All they do is an email out to a 100,000 people and if they send an email to a 100,000 people and they get 10,000 people who actually go and sign up for the thing," right. "Say you send an email to 100,000 people, 10,000 people open the email, 5,000 click through to the thing, and then 500 of those people actually buy the product and let's say it's a $20 product, you just made 10 grand or 30 grand, whatever the math is," right. And he's just like, "It's just a numbers game." He said, "The reason why these gurus make a ton of money is because they spent the last X amount of time building up these huge email lists, right, traffic that they own." And when I read that I was like, "Oh my gosh," it was the epiphany and all of a sudden I understood." I was like, "I need my own email list." I didn't know how to get an email list. So the first thing I did was I jumped on Mr. Google. I said, "How do you get an email list?" And I started searching around and within a few minutes I found this website. I can't remember the domain exactly, I think it was spam for emailaddresses.com. I was like, "Sweet, that's what I need, spam for email addresses." So I went and there was some DVDs where you could buy a DVD with a 100,000 email addresses, one with 500,000, one with a 1,000,000. I'm like, "Well, if I'm going to get an email list, I want a 1,000,000." So I spent 70 bucks and bought a DVD with a million email addresses on it. I waited for it to get sent to me, I get this thing with 70,000,000 email addresses. I'm like, "I'm going to be rich." I'm doing the math in my head. Send an email to a 1,000,000 people, if I get a 100,000 to open, 10,000 to click, 5,000 to buy the thing times $20. If I could send an email every single day, I'm going to be rich. I'm doing the math in my head, I'm trying to explain to my wife, we'd just gotten married at the time. "You can literally quit your job tomorrow. We are going to be rich. I figured out the secret of internet marketing. This is going to be so easy." So I took this DVD, and back then the way we sent emails was different. It wasn't through an email auto responder, you had to buy desktop software. So I bought the software, I put it on my desktop and I uploaded the DVD with a 100,000,000 people's email addresses. I wrote an email and I remember that night, about to go to bed. And you have to remember this was almost 15 years ago. It was, no, probably 16-17 years ago. Anyway, it was before we have high speed internet, before we had cell phones, things like that. If you remember the internet back then, usually you had one phone line and it was your phone or your modem. So I had to crawl under my desk, unplug the phone and plug in my modem, get online. I remember that night writing an email, clicking send and then telling my wife I was like, "We'll be rich by morning. You can literally quit your job tomorrow." And I remember sitting there watching the email software, boom, one email sent, two emails sent, three, four. I'm like, "Oh, this is amazing!" I go to bed that night and I'm like a kid at Christmas time, laying there in bed thinking about it. Every couple of hours I get out of bed and run in, move the mouse to get my screensaver off and 600 sent, 800 sent, 2000 sent. I'm just freaking out, right? So finally the next morning I wake up, my wife's getting ready for work, I'm getting ready for school. And I sneak back in the room where the computer's at, I look at it. And overnight we'd sent, I think we'd sent 6500 emails or something like that during the night. And I was like, "Dang it, I thought I was going to send a million overnight. It's going way slower than I thought." Then Colette was like, "I need to use the phone." I'm like, "You have to use the phone? You don't understand, we're printing cash right now, we cannot use the phone." She's like, "I have to use the phone. I have to call someone at work." So I crawl under the desk, I go and unplug the modem, I plug back in the phone and as soon as I plug it in, I'm still under the desk, I hear the phone ring, brrg. I get out, I pick up the phone and on the other end was my internet service provider yelling at me and screaming at me and cursing me out. Telling me how many spam complaints that they got in the last four or five hours. They're shutting me down and they're going to potentially file a lawsuit and all this stuff. I just like, oh, crap, and I totally freaked out. Finally, the guy hangs up on me, shuts off my internet. I hang up the phone and Colette's like, "Who's that on the phone?" I'm like, "Uh, nobody. Oh, and by the way, please don't quit today. Just wait it out a couple days." She kind of laughs at me. Anyway, she goes to work and that day I'm kind of bummed out. I'm licking my wounds and I go and I put my backpack on and I'm walking to school. I get to school and I'm super bummed out because I lost internet. I can't even check my email, I've no internet right now. I go into the computer lab at school and I check my emails. I said I felt like, "I wonder if anybody bought anything?" So I logged into my PayPal account like I did many times prior, and every time I logged into PayPal in the past, there's always a big zero on top. How much money did you make? Zero dollars. I'm like, "Ah." And I logged in this time and guess what? It didn't say zero. First time ever, it said 70. I was like, "What?" I was like, "I made 70 bucks." The way I did it apparently was illegal, but I did it, I made 70 bucks. This actually works! And it was the proof I needed. This whole thing actually works. This whole idea of having a list works. I did it the wrong way, but there's got to be a right way to do this. So it started me on this journey of I have to figure out the legitimate way to build the email list because other people are doing it. I got a little taste of it, I made 70 bucks the wrong way so I got to figure out the right way. So I started this journey of I have to learn how to build a list, have to learn how to build the list. That became my obsession for the next decade of my life and it's still an obsession today, which is why I have a big email list, because I focus on it. In fact, every single day we have a company-wide meeting. We call it the Click Funnels Pulse Meeting. And one of the stats we share every single day is how many people joined our list yesterday? That's the number we're looking at. It's a metric, it's a KPI in our company. How many people today joined your list? It was interesting for all of you guys who are watching this, if you're not looking at that metric daily, your list probably isn't growing. I've seen some people who have a business, they'll grow a list and they get 10,000, 20,000, 30,000 people on the list and then they stop and go, "Oh, I got a list." And they send emails to the list and they're making money so their fine. But what happens is that list will start to atrophy over time, get smaller, smaller and eventually your business just disappears and dies. Your focus point is you need to consistently, continually always be building your list. That should be the number one metric. You wake up every morning, how many people joined my list yesterday? How many joined yesterday? I remember the first time I got that, one of my friends, Dagen Smith, he told me that. He asked me, "How many people a day join your email list?" I'm like, "I don't know." He's like, "You don't know that number?" "I mean people are joining, but I don't look at that." He's like, "Dude, what you watch, what you measure grows." And so I was like, "Okay. I'm going to start looking it." I started looking at it. I remember at the time there's probably 60-70 people a day joining my list, and so I started watching it. And what's crazy is I started looking at the numbers every single day, it started making me upset in my head. "Ah, only 70 people." Then your subconscious mind starts looking for ways. "Well, how do I make this bigger? How do I make it bigger?" As I'm sitting there thinking how to make it bigger, new ideas pop in my head. Then I morph from 70 a day to 100 a day to a 150 a day, and 500 a day to a 1,000 a day, to 2,000 a day. And it became the focal point of my business. For all you guys, when you start getting this book, that's what I talk about. All the things you're doing, from traffic you control, the traffic you're buying, the traffic that you're earning, the goal of all that traffic is just to convert into traffic that you own, which is your list. Your list is the key. If you look at, "What's the biggest secret of the Russ Brunson's internet marketing?" Your list is the key. You need to be building your list. That's the big aha, okay? You have to understand that. All the things I'm doing, from Facebook live to videos, to podcast interviews, to buying ads, the goal of all the thing is to build my list. And the key metric, the KPI I look at every single day, the most important one of my business for me, is how many people today joined my list? Okay. So all you guys need to be focusing on that. That's the big thing. Someone said, "What software do you use?" I use this weird software called Click Funnels. Click Funnels builds my list, it does everything. All right. That's the big thing to understand. Okay. So there's my little tangent, the way to understand, it's the traffic that you own, okay? And I told you that story already. When I'm doing all this stuff, when I'm buying ads, when I'm earning traffic, the goal of both of those is to get into traffic that I own, right? So when I'm on a podcast interview, I'm doing a podcast and I'm earning traffic while I'm there and being interviewed. At the end of it what do I say? At the end of it I'm like, "Hey, by the way, I got this cool new book called Traffic Secrets. Go to trafficsecrets.com to get a free copy." People go to trafficsecrets.com, they click on the button, they put in their what? Email address. Then what happens? They join my list. Oh. That's the goal. If I do the podcast interviews, not just do an interview. I do an interview the interview's not like that's okay. Yeah, I want to sell copies of the book, but the only reason I'm trying to sell copies of the book is I want you on my email list because that's the game, okay? Hopefully, that helps you understand that. So all the traffic you're buying, all the traffic your earning is all going into one spot where you can build an email list because that's the secret of internet marketing. If you look at these, some of you guys have already seen this. This is one of my squeeze pages, okay. If you go to marketingsecrets.com/blackbook, this is one. This lead page alone has generated over 300,000 leads for me. 300,000 leads, okay, boom. This is where my book funnels. The goal of it is to get somebody to join the email list. I'm sending people from all these places to spots. You notice that every page I send somebody to, like right now I sent you to trafficsecrets.com. When you go there, guess what happens if you click on the button? You join my list. I send you to funnelsclick.com, you go there you get this free stuff or I give you this bait to go watch Frank Kern's presentation, Julius', and mine, right. It's four hours of free video, but what happens if you watch those videos? You give me your email address. Now you join my list. I'm working my way right now to you guys, right. We'll then buy ads to this video, which I'll be buying my way in, but the goal of all of them is to get you on my email list, right? I've been telling you you got two email lists today. That's my goal. I'm trying to convert all this traffic that I'm earning, right, I'm earning it, right. We've still got 160 viewers on Instagram, we got 185 in Facebook. We'll push these things live over the next two or three weeks. We'll probably get, I don't know, 50 to 100,000 people to watch this video. From that, hopefully, I'll get, I don't know, 20-30,000 people to join my list from it. That's why I'm doing these exercises, okay. That's why we do all this stuff. So I hope you guys understand that. Okay, one more thing I'll talk about list-building, just to give you guys some metrics to make this really tangible for you and then we'll wrap it for today. When I got started, I had one of my friends, who's actually Mike Filsaime, I love Mike. Mike told me, he said, "You should average, on average you should make at least one dollar per month, per name on your email list." And I didn't know if that was high or low. It's actually really low. You should make more than that, but this is a really good baseline, right? So what that means, let's say you got a 100 people on your email list. You should average one dollar per month, per name on your email list. So I got a 100 people on my email list, I should make at least a 100 bucks a month from those people. I got a 1,000 people on my email list, I should be making a 1,000 bucks a month. If I've got 50,000 people on my email list, I should make 50,000 a month and so on and so forth, right? And for you guys who are starting your business, you're growing your company, you're like, "How do I grow my company?" That's the big secret. How many people are on your email list right now? If I ask you and you're I don't know, then you don't have a business. You're goofing around, okay. Engagement on Instagram does not count as an email list, right? The goal of engagement on Instagram is to get people to go to your email list and join your list, right? That's the tangible business that we're in. I remember he told me that, I was like okay. So I started at that point, it was my very first product called Zip Brander and I had it top of my list. I started driving traffic to it. I remember the very first month I got 217 people. Isn't funny you remember some random numbers like that? 217 people joined my email list that very first month. In that month, I think I made $300 in sales. I was like, okay, that's a little more than a one dollar per name. I'm going to keep focusing. I took that money that I made, I reinvested it back into more traffic. I got more people in and in month number two I had 600 people on my list. That month I made like 800 bucks. I was like, uh. So I reinvested that 800 bucks back into ads, I kept doing it, and soon I got to 2,000 people on my list and 1500 people, then 2,000 people on my list. And that number stayed pretty sync. When I had 2,000 people on my list I was making a little over a two grand a month. When I had 5,000 people on my list, I made five grand a month. When I had a 100,000 people on my list I was making a 100 grand. Now I'm at over 1.7, 1.8 million people on my email list, we make more than that per month, right? So those numbers sync. And what's interesting is you get better at this game, you get better communicating with your audience, better making offers, better telling stories. All this I'm teaching you through these books that number will go up. You shouldn't just make a one dollar per name on your email list. You can make five dollars or $10. Sometimes I see local businesses where the list is small, they only have 800 people on their list, 500 people on their list. It's usually because of the relationship, because they're local they're able to make 10, 20, 30 bucks per name per email on their email list, okay? I want to give you that number as a metric. Because if some of you guys are like, "I need to retire." "I want to work from home," I want to do whatever, right? That's the number you should be looking at, right? If you're thinking I need to make six figures a year. Okay, if you had 10,000 people on your email list, you're averaging one dollar per month per name, that's 10 grand a month times 12 months, that's 120,000 a year. If you can focus, and get 10,000 people on your email list, based on the math, you should be making 120,000 bucks a year, your six figures a year. If you're like, I need to make five grand a month to survive, cool, you should be focusing on building a list of 5,000 people. You get a list of 5,000 people, you should, based on the math, if you do it okay, you should be making 5,000 grand a month. If you're I want to make a 1,000,000 bucks. I want to hit two comma club, cool. It's just a math game, right? That means if you want two comma club, you need to focus on getting a 100,000 people on your list, 100,000 people times 12 months is 1.2 million bucks a year. That's the game, you guys. That's what you've got to start to understand. The list is the secret. That's the metric, that's the thing we're all focusing on. So all this traffic stuff we're doing, as much fun as it is, like how do you Facebook ads, and Google ads, and do integration marketing? And how do you do growth hacking? All the things we're talking... as exciting as those things are, and they are, they're pretty amazing. The real secret, the real big aha, is that all the focus point of that is to turn it into traffic that you actually own. And I think tomorrow we're actually going to talk about followup funnels. I'm pretty sure. So tomorrow, we're going to talk about followup funnels. So followup funnels is like now someone's on my list, now what do I do with it? How do you make a dollar per name per month, Russell? Well, you do it by the followup funnel. This is the sequences and tomorrow we're going to go deep into that. But I'll give you guys a hint, just so you know. I was doing a... and I'll show this tomorrow, we'll go deep into this. I was looking at my front end funnels and we did a 30 day snapshot in a window. And in a 30 day window, for every dollar we made on one of our front end funnels, those are the funnels that buy ads too where I push stuff through like this. I'm buying my way, working my way, for every dollar I make in that front end funnel, we made $16.49 in the next 30 days through the followup funnels. These are the emails and messages that are sent to them over the next 30 days. So that's the big secret, you guys. So, again, I will share that with you guys tomorrow. If I can do nothing else, to drill into your brain, say the traffic secret to drill in your brain today, the most important thing you'll be focusing on is traffic that you own. How do you convert all the traffic you're earning, all the traffic you're buying into traffic that own? Because then when the storms come, and they're coming, you're feeling it right now. When the recession hits, when the depressions hit, when Facebook is shutdown by the government, when whatever. The platform you're on, the people are huge on buying and then buying got destroyed and then people have podcasts. Let's say the podcasts disappear. Who knows what it's going to be? But as long as you're focusing all your efforts on one thing, traffic that you own, you'll survive the hard times, okay? I've survived two collapses of the economy, excuse me, one big collapse of the economy, two collapses of my business. I've survived all these things because of one thing, and one thing alone: I have my email list. That's the big secret. You guys got that? That's the big secret. So always have to think about that today. In fact, that should be your goal right now, as you get off this thing, start thinking, okay, how big is my email list today? That's number one. If it's zero people, now's the time to start, okay. But look at it, how big is your email list, that's number one. Then number two, how many people per day are joining it, okay? Again, if that's zero, then that's the next thing, how do I get people every day to do it? Then number three, okay, how do I make that number bigger? What you measure grows. So if you start measuring it, it'll grow, or shrink if you're in weight loss, right? If you're measuring your waist every day, you don't want it to grow, but it'll shrink. But in business you want it to grow. So whatever you measure will grow. So every single day the number you should be looking for is how much did my list grow today? How many leads have I got today? That's what you got to start focusing on, okay. Help you guys to survive the storms or the craziness, that's just as important. So there you guys go. That is the Traffic Secret for today I'm going to share. We had a good turnout today. You guys must be bored out of your minds at home during the quarantine. So if you are, what I recommend doing right now... by the time we hangout tomorrow, you guys could listen to this entire book. Go to trafficsecrets.com, you can pre-order a hardbound copy of this book for free. They don't ship until May 5th though, but the order form bump is the audio book of this. If you get the audio book you can plug it into your ears and you could listen to it. It's seven hours of me reading the entire book, word-for-word. By this time tomorrow, you can have it done, we can get back to work. That's your challenge. While you're sitting around, go do it. Let's go. Trafficsecrets.com, get the hardbound book. There's also a whole bunch of amazing video bonuses you get. You get a presentation from Prince Ea who has over three billion views on Facebook. He does a presentation you get for free in there. Payne June talks about how he does his social media, presentation for me about traffic. A bunch of cool stuff you get for free in there. You just got to go get the book for free and then get the audio book you can start listening to today, if you want. Those who have been asking about how do you get the whole box set. The upsale flow you can get the box set in the upsale flow, so that's there as well. And then, you guys, after you've done that and you're like, "I need more stuff, Russ. I want to keep geeking out. I want to sharpen myself, want my brain to get bigger." Then just go to right here, funnelflix.com. Click Funnels has entered the streaming wars, we are trying to destroy Disney+ and Netflix and all the others. No, I'm just kidding. This is way better. But you guys get a free week at funnelsflix.com, it's called Free Premiere Week. You can go there. You put your email address in, click submit and you can get the first four presentations for free. First one's from my man Frank Kern. One of the original OGs in internet marketing. He's one of the dudes I was learning from when I got started. He did a secret presentation at Funnel Hacking Live. Nobody knew he was coming and when he came out on stage, they flipped out. Anyway, his presentation is there for free. You have funnelflix.com, put your email address in here, and then what happens? Oh, you joined my list! "What? Russ practices what he preaches! Oh, this is so crazy." You joined my email list, right? Boom, you watch Frank's presentation. Then, number two, you go right here, and you watch the presentation of Julius, who built an Instagram following of I think 5 or 6,000,000 people. He's a magician, his presentation was insane. His magic is awesome. Then over here you've got a presentation from me on your value ladder which is awesome. Anyway. So funnelflix.com, so trafficsecrets.com get your book. Funnelflix.com go geek out, you've got free premiere week over here, bunch of cool stuff. With that said, you guys, I appreciate you all hanging out. Tomorrow we'll be back. Tomorrow we're going to go into followup funnels, which will be a lot of fun. Yeah, it's going to be fun. Anyway, appreciate you guys. Thanks for hanging out today. If you got any value from this, please call me down below and let me know. If you're on Facebook watching this, please share it. That'd be awesome too. I don't know, can you share this on Instagram live? I don't really know how that works. But feel free to share this if you got any value, it'd mean the world to me. Thank you guys for hanging out, appreciate you all. And we'll see you guys all again tomorrow. Bye.

The Frequency: Daily Vermont News
Building Sustainable Trails

The Frequency: Daily Vermont News

Play Episode Listen Later Oct 4, 2021 10:07


Traffic on trails spiked during the pandemic, and now experts are thinking about how to develop those networks. Plus, a rally for reproductive rights, calls to extend the motel housing program, and COVID-19 numbers.

Full Sport Press Podcast
Episode 387: FSP Presents Prototype: Creating The Perfect NFL Wide Receiver Show | 10/4/2021

Full Sport Press Podcast

Play Episode Listen Later Oct 4, 2021 52:46


**Full Sport Press Episode #387 Breakdown** FSP Presents PROTOTYPE: Building The Perfect NFL Wide Receiver The NFL PROTOTYPE SERIES is back with the WIDE RECEIVERS. FSP is building the perfect NFL Wide Receiver with 10 KEY Attributes by combining the traits of some of the top players in NFL History. Each of the esteemed panel will create their own “perfect” Wide Receiver.  Here are the rules: 1. You can only use only player for each attribute from any era 2. The player has to play the position    Here are the criteria of each person (s) Perfect WR1 1. SIZE/FRAME 2. SPEED 3. HANDS  4. ROUTE RUNNING 5. CONTESTED CATCH (Catch in Traffic) 6. ELUSIVENESS 7. RELEASE/BEATING PRESS COVERAGE 8. CATCH RADIUS 9. BLOCKING 10.VERSATILITY Check out Episode #387 as @JaiHov , @JEasley84 and @FSP_Wezzy discuss the hottest sports news of the past week and getting in the FRANKENSTEIN lab and creating the perfect WR1. #FSPStyle **Full Sport Press Episode #387 Breakdown** **(6:45) Jeff's 10 Good Wrestling Seconds” **(8:25) Weezy's Yellow Box of Cereal Award- Stephen Jackson **(11:50) 1st Half- Hottest Sports News of The Week **(24:10) -HALFTIME ICYMI-RocNations NFL Super Bowl Halftime Show 2022 **(28:20) 2nd Half-NFL Prototype: Building the Perfect WR1

PODSHIP EARTH
Insulate

PODSHIP EARTH

Play Episode Listen Later Oct 3, 2021 31:47


In England, climate protesters walked onto the M25 - the country's busiest motorway - sat down and glued themselves to the asphalt. Traffic ground to a halt while the police unstuck them. Their demands: insulate all of Britain's public housing to stop more than 8,000 people from dying each year from the cold. The insulation would also help reduce climate pollution and create thousands of jobs. But, in a country known for their stiff upper lip, the public went bonkers over commute times getting longer. I meet up with Cameron Ford - to find out what the hell's going on. Cameron was involved in many of the latest roadway demonstrations and he's a carpenter working to insulate public housing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Brian Lehrer Show
Ask the Mayor: Vaccine Mandates; Rikers Quarantine; Traffic

The Brian Lehrer Show

Play Episode Listen Later Oct 1, 2021 30:18


New York City Mayor Bill de Blasio takes calls from listeners and discusses this week in NYC, including that over 90% of DOE employees are meeting today's vaccine mandate deadline; the situation at Rikers Island; congestion pricing and Vision Zero; and more. 90% of NYC public school staff have now gotten at least one dose of the vaccine ahead of Monday's mandate, @NYCMayorsOffice says @BrianLehrer. Mayor says he expects the number to go up today. Deadline is midnight tonight. — Jessica Gould (@ByJessicaGould) October 1, 2021 "I think we can strike the balance," @NYCMayor says when @BrianLehrer asks re @GovMurphy's threats in NJ Gov's effort to stop NYC congestion pricing. BdB says he's a big fan of Murphy & thinks can figure things out, like whether GW Bridge toll can mean exemption from CP charge. — Ben Max (@TweetBenMax) October 1, 2021

The Marketing Secrets Show
Attract Your Dream Customers RIGHT NOW (And In The Future)! (TS)

The Marketing Secrets Show

Play Episode Listen Later Sep 29, 2021 21:53


Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.