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In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but don't actually reflect real success. These include: Gross income without expenses New patient counts without retention Website traffic without conversions Rankings without relevance Without proper context, these stats can create false confidence or unnecessary frustration. 2. Why Vanity Metrics Are Dangerous Vanity stats are seductive because they make chiropractors feel successful, but they can easily distort reality. Jerry warns that: People exaggerate or manipulate their numbers online. Gross income often hides massive overhead. Social media and professional circles amplify unrealistic comparisons. He shares a story about a chiropractor friend who appeared far more successful based on gross revenue but actually took home only a little more than Jerry — at the cost of massive stress and a complicated business. 3. The Comparison Trap Jerry compares vanity metrics to social media highlights — people showing their best moments and hiding the rest. Chiropractors often compare their unfiltered reality to someone else's filtered image of success, which leads to unnecessary frustration and burnout. He reminds listeners that success isn't defined by looking impressive — it's defined by how well your practice serves you, your patients, and your life. 4. Examples of Vanity Stats in Chiropractic Jerry gives real-world examples of chiropractic vanity stats and how they can mislead: Gross income: Without understanding expenses, it's meaningless. New patients per month: If retention is low, this stat is hollow. Patient visits per week: A high number doesn't mean success if fees are unsustainably low. Website traffic or Google ranking: Traffic that doesn't bring in new patients is worthless. He even shares how his own site once ranked for "ring dinger" searches — great traffic, but totally irrelevant for his business. 5. What Metrics Actually Matter Jerry offers practical guidance for what chiropractors should really focus on: Net income: What you actually take home. Expenses: Keep them tight; most chiropractors overspend. New patient origin: Know where people are finding you. New patient quality: Focus on patients who are a good fit for your care. Retention: Track how long patients stay and how often they return. These are the metrics that indicate the health and sustainability of your practice. 6. Jerry's Tips for Avoiding the Vanity Trap Don't believe every number you hear — most lack context or honesty. Don't brag about your stats — it feeds your ego but helps no one. Share stats only in a teaching environment — context is what makes them valuable. Focus on meaningful growth — not looking impressive to others. Keep your expectations grounded — unrealistic goals only cause frustration. Key Takeaway Vanity stats might look good on paper, but they won't make your practice better or your life easier. Focus on metrics that actually impact your income, your stress level, and your ability to serve patients well. Quotes to Remember "Gross income out of context doesn't mean anything." "You're comparing your real life to someone else's highlight reel — and you can't win that." "Your ego is not your friend." "Know your stats, focus on the ones that actually matter." Resources Mentioned Rocket Chiro – Website & Local SEO for Chiropractors NEXT Step Membership — On-demand chiropractic coaching for chiropractors who feel stuck or are just getting started. Call to Action If you're ready to focus on what really matters and stop chasing numbers that don't move your practice forward: Visit RocketChiro.com to learn about websites, SEO, and coaching for chiropractors. Leave a review on Apple Podcasts or Google to help other chiropractors find the show.
SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast
Honeypot Requests for Code Repository Attackers continue to scan websites for source code repositories. Keep your repositories outside your document root and proactively scan your own sites. https://isc.sans.edu/diary/Honeypot%3A%20Requests%20for%20%28Code%29%20Repositories/32460 Malicious NuGet Packages Deliver Time-Delayed Destructive Payloads Newly discovered malicious .NET packages attempt to deliver a time-delayed attack targeting ICS systems. https://socket.dev/blog/9-malicious-nuget-packages-deliver-time-delayed-destructive-payloads Side Channel Leaks in Encrypted Traffic to LLMs Traffic to LLMs can be profiled to discover the nature of prompts sent by a user based on the amount and structure of the encrypted data. https://www.microsoft.com/en-us/security/blog/2025/11/07/whisper-leak-a-novel-side-channel-cyberattack-on-remote-language-models/
Along the sides of the cobbled streets in Ollantaytambo the Incan aqueducts still flow. The water babbles past and echoes between the stone walls with soothing fluidity.Spotify listener? Lose the intros by becoming a subscriber! https://anchor.fm/tmsoft/subscribeLooking for something specific? Check out our playlists: Waves, Rain, Storms, Meditation, Fire, Wind, Fans, Nature, Trains, Traffic & Cars, Household, City, WinterLearn more about the White Noise AppDownload the White Noise app for free!Listen to Our Albums Ad Free on Spotify!
In the latest episode of our podcast, we discuss the ongoing government shutdown that has been affecting millions of Americans since October 1, 2025.The government shutdown, which has now become the longest in U.S. history, is not just a political issue; it's a moment in time illustrating biblical prophecy.
Traffic control and a shortage of volunteers have officially grounded Santa's sleigh in the small town of Piopio in the Waitomo District. At the Christmas eve parade Santa would normally float in via SH3, however the rising cost of closing the highway and managing traffic means Santa will instead park-up on a side street near the village with other floats. Chair of the Project Pio Pio Trust Melanie Simpson spoke to Lisa Owen.
Maui County Mayor Richard Bissen has announced he's running for reelection. We'll look at the priorities of his campaign. As we get set to honor our veterans tomorrow, the city is making moves to help them cut some costs. Rent rate confusion in Waikiki. Tenants of a senior living complex were told their rent was doubling. Why does the landlord say now that was a mistake?See omnystudio.com/listener for privacy information.
The Beatles produced five films during their time together: A Hard Day's Night, Help!, Magical Mystery Tour, Yellow Submarine, and Let It Be. Some were cinematic successes, and some were not, but―along with subsequent reissues, bonus material, and Peter Jackson's The Beatles: Get Back, a documentary companion to Let It Be―they comprise an endlessly fascinating document of key phases in the group's career.In this comprehensive deep-dive into the band's movies, author and longtime music journalist Steve Matteo follows the origins, filming, and often frenzied fan reception of projects from the 1964 premiere of A Hard Day's Night through 1970's Let It Be to the release of Get Back in 2022. Matteo explores the production process, original theatrical film releases, subsequent VHS, DVD, and Blu-ray releases, and bonus materials, along with the US and UK soundtracks. In addition to copious anecdotes and behind-the-scenes details, he also places these films in their larger context, a period of unprecedented artistic and commercial innovation in British and world cinema. Filled with stories and insights that will satisfy collectors, buffs, and casual fans alike, this is the definitive account of an underappreciated part of the Beatles' creative output. "Reading is Funktamental" is a monthly one-hour show about great books written about music and music-makers. In each episode, host Sal Cataldi speaks to the authors of some of the best reads about rock, jazz, punk, world, experimental music, and much more. Occasionally, the host is joined by notable musicians who have written about their careers. Recent guests have included eccentric British singer-songwriter Robyn Hitchcock, Roxy Music's Phil Manzanera, Traffic co-founder Dave Mason, and Moon Zappa. Expect a great conversation and a playlist of great music to go with it.Sal Cataldi is a musician and writer based in Saugerties. He is best known for his work with his genre-leaping solo project, Spaghetti Eastern Music, and is also a member of the ambient guitar duo, Guitars A Go Go, the poetry and music duo, Vapor Vespers, the jazz ensemble Hari Karaoke Trio of Doom and the quartet, Spaceheater. His writing on music, books and film has been featured in The New York Times, Rolling Stone, PopMatters, Seattle Times, Huffington Post, Inside+Out Upstate NY, and NYSMusic.com, where he is the book reviewer.
BIG STORY: An interview with Taylor Rehmet, TX SD9 Candidate.In a surprise upset, Taylor Rehmet, the machinist & union leader who ran as a Democrat in the special election for TX Senate District 9, came out top of the ticket with 48% of the vote, beating out 2 Republican candidates. Now he'll be in a runoff election with Leigh Wambsganss, the Patriot Mobile backed candidate who led book bans in Southlake.Democrats see promise for 2026 in Texas Senate near upsetSHORT STORY 1: Blue Wave across the country & high local turnoutTarrant County sees higher than normal voter turnout, despite polling place reductionsSHORT STORY 2: ICE in DFWFather cared for disabled son for years, until ICE took him awayGoFundMe for Wael TarabishiSHORT STORY 3: State appoints FWISD conservatorTexas appoints FWISD conservator to oversee transition to state controlWhat Fort Worth ISD's new conservator can — and can't — do during state takeoverWINS: Nydia Cardenas is running for Tarrant County Commissioner Precinct 4!First Gather at the Table! Join the Gather Community on DiscordTiffany Burks is running for Tarrant County DA!Evans and Rosedale redevelopmentBillions for Texas water projects approved / Overwatered lawns in Fort Worth25 immigrants naturalized as American citizens during Fort Worth ceremonyAbraham Alexander honored at Lone Star Film Festival GalaLiquor stores, smoke shops on every corner? Not anymore, Fort Worth leaders sayBo French resigns from as Tarrant County Republican Party as chairLOSSES: Irving, Plano, Farmers Branch, & Highland Park to hold elections on leaving DARTYou're not imagining it. Traffic is getting worse in North Texas.ACTIONS:November 16th - 817 Gather at 3pmDecember 2nd - Last day for public comment of the year at Fort Worth City HallVolunteer for Taylor Rehmet's campaign at taylorfortx.com
The Traffic society is back together as the country reaches a boiling point. https://linktr.ee/clashofkrits Support us on https://patreon.com/ClashofKrits to get access to our after show "Late Night Traffic" and More!
Timestamps: 0:00 drink the news goo and be happy 0:11 Apple's $1B Gemini deal for Siri 1:07 Elon's $1T pay package 2:37 Twitter preloads 'ghost traffic' 3:46 Ground News! 4:37 QUICK BITS INTRO 4:53 GTA 6 delayed again 5:31 Meta weighs scam ad profits 6:22 Hyundai IT services breach 7:04 Tinder's camera-roll-scanning feature NEWS SOURCES: https://lmg.gg/Yufc7 Learn more about your ad choices. Visit megaphone.fm/adchoices
When it comes to marketing your teacher business, do you feel the pressure to be everywhere all the time? Let's chat about it.Episode Highlights:The Benefit of Being in More PlacesWhere Does the Pressure Come From?How to Ease the PressureResources Mentioned:Bring Your Own Traffic CourseYou can also find this podcast episode on my YouTube channel!If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible.Have a question you'd like me to answer on the podcast? Ask it here: stephanieroyersolutions.com/podcastDive into my signature course: Bring Your Own Traffic!Check out my favorite places to look for fresh blog post ideas!Or if you're ready to hire support for blogging and Pinterest, check out my services.(affiliate link) My favorite place to keep my blogging and Pinterest assets organized.(referral link) My favorite blog ad network for new bloggers.Your one stop shop for organic traffic resources: https://stephanieroyersolutions.comConnect with me on Instagram: https://www.instagram.com/stephanieroyersolutions/Mentioned in this episode:Are you grateful for the podcast? Please leave a review today!It's the month of gratitude, so I wanted to take a moment to thank you for listening to the Pay Less for Traffic podcast. It fills my cup when you take the time to share what you're loving about the podcast. If you haven't already, please consider leaving a review on Apple Podcasts so I can make more of the type of content you're enjoying. Your review also helps me connect with more teacher business owners just like you. Let's work together to make the most of your marketing dollars. Thanks again for listening!
Flight reductions at Honolulu International are expected through next week as the ongoing government shutdown hits air travel. State transportation leaders keep a close eye on cancellations. A government witness to a deadly gang shooting more than 20 years ago has gone missing. And a first alert heads up, we're tracking a weak front the next several days, bringing rain to the island chain. See omnystudio.com/listener for privacy information.
Joining us on the third episode of the "Rockabilly 2 Rachmaninoff" series, is conductor Bradley Thachuk. Maestro Thachuk, is the Music Director of the Niagara Symphony Orchestra (NSO). He has been connected to the Buffalo Philharmonic Orchestra for over 10 years, conducting occasional Pops and Rock series performances each concert season. Post-pandemic, he's served as the conductor of the Rock series, which is comprised of three concerts per season. A versatile and diverse musician, Maestro Thachuk has also established himself globally as one of the handful of conductors who moves easily between the classical and rock worlds. He is a highly sought-after symphonic arranger, with numerous collaborations. Recent and upcoming projects include Steve Hackett of Genesis, the music of Leonard Cohen, a tribute to the Tragically Hip, Dave Mason of Fleetwood Mac and Traffic, ABC's Dancing with the Stars franchise, Tony-Award winning Heather Headley, Sarah Slean, Chantal Kreviazuk, The Beach Boys, and Air Supply.
Time again for another sonic edition of Charlottesville Community Engagement, a newsletter and podcast that seeks to capture at least some of what happens in local and regional government. The timestamp for this one is the 312th day of the year 2025, otherwise known asNovember 8. I'm Sean Tubbs, glad to bring you another set of stories that went out this morning on WTJU. Why not send them out again to all of you?In this edition:* A round-up of elections at the state and local level* Charlottesville is planning to launch a public art program and City Council gets an update (4:30) (read the story)* Charlottesville is holding a Community Walk this Sunday through the Venable neighborhood (read the story)* A divided City Council appears willing to sell Clarke Court to the Jefferson Scholars Foundation (read the story)* Albemarle County prepares to celebrate Veterans Day with a ceremony* A very quick preview of the Week Ahead!This edition is an audio version which is on the same feed as the newsletter. The links above go to stories that have already gone out. The next new edition is tomorrow!Sponsorship demonstration: Westwind FlowersFall is in full bloom at Westwind Flowers! With the crisp autumn air settling in, they're celebrating the season with fresh, local blooms perfect for every occasion.And as the holidays approach, let Westwind Flowers bring local beauty to your celebrations. Dress up your Thanksgiving table with seasonal blooms, gift your host or hostess with a gorgeous indoor plant, or join us for one of our Holiday Wreath Workshops on November 29th or December 6th. Create your own festive wreath, from the base to the finishing touch, with expert guidance and fresh, locally grown greenery.Westwind Flowers offers sustainably grown, thoughtfully curated cut flowers, perfectly suited to the season and the special moments in your life. They believe the blooms in your vase should be just as fresh, and just as local, as the food on your table. Visit their website to learn more!Sponsorship demonstration?Every edition of this newsletter allows me to continue to experiment with getting messages out to people who are paying for that for one reason or another. This all began in 2020 when I was considering a launch and created a Patreon account. Many of the shout-outs you see and hear are because I created a system where people or entities that paid a certain amount could get some sort of a benefit.Over the years, I've offered more opportunities for people to qualify for shout-outs but the vast majority of people who are eligible for that system don't take advantage of it. And as the audience grows, so does the value of reaching people.In addition to this newsletter, there's also Information Charlottesville, a companion website that provides a more robust archive than what my current service provides. Traffic there is light but the potential is there for that to serve as a community archive.I'm not ready to broadcast the media kit I've put together yet because it's not quite ready. I've still got a lot to learn and I'm looking for people and entities that would like to help support the business while assisting me with my experimenting.I am a one-person operation and I put the reporting first. But as I continue this experiment I find myself intrigued with a part of the business I've never really been part of except for my attempts to sell ads in the early 1990's for a college newspaper.Drop me a line if you'd like to learn more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit communityengagement.substack.com/subscribe
This week, we discuss cloud earnings, Siri teaming up with Gemini, and AI bottlenecks. Plus, is cloning your dog weird? Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/1FjknxuDc9Y?si=JH6rSQHErGMQQp9w) 545 (https://www.youtube.com/live/1FjknxuDc9Y?si=JH6rSQHErGMQQp9w) Runner-up Titles Stack the deck Pets and Chickens Blame it on Android They're fungible Are they going to have to introduce a new principle? Managers of rocks The world we live in Marketing wins We're the healthy skeptics Rundown Ex-NFL star QB Brady claims his dog is a clone (https://www.espn.com/nfl/story/_/id/46848973/tom-brady-says-dog-clone-family-previous-pet) Cloud Earnings AI & Cloud Trends for October 2025 (https://www.thecloudcast.net/2025/11/ai-cloud-trends-for-october-2025.html) Alphabet tops $100 billion quarterly revenue for first time, cloud grows 34% (https://www.cnbc.com/amp/2025/10/29/alphabet-google-q3-earnings.html) Google Cloud Q3 revenue surges 34% as backlog hits $155 billion (https://www.constellationr.com/blog-news/insights/google-cloud-q3-revenue-surges-34-backlog-hits-155-billion) Microsoft Azure sees 40% revenue growth in Q1 (https://www.constellationr.com/blog-news/insights/microsoft-azure-sees-40-revenue-growth-q1) Meta stock drops 10% as heightened AI spending overshadows strong results (https://www.cnbc.com/2025/10/30/meta-stock-earnings-ai-spend.html) Amazon revenues rise 13% on strength in cloud computing unit (https://giftarticle.ft.com/giftarticle/actions/redeem/b798e937-c39d-4e40-84a6-aa9210774e49) Clouded Judgement 10.31.25 - Cloud Giants Report Q3 (https://cloudedjudgement.substack.com/p/clouded-judgement-103125-cloud-giants?utm_source=post-email-title&publication_id=56878&post_id=177617088&utm_campaign=email-post-title&isFreemail=true&r=2l9&triedRedirect=true&utm_medium=email) 7m OpenAI work users (https://openai.com/index/1-million-businesses-putting-ai-to-work/) Amazon's culture went the wrong way (https://cote.io/2025/11/01/amazons-culture-went-the-wrong.html) Octoverse: A new developer joins GitHub every second as AI leads TypeScript to #1 (https://github.blog/news-insights/octoverse/octoverse-a-new-developer-joins-github-every-second-as-ai-leads-typescript-to-1/) What do we think of GitHub saying there are 180m developers in the world? (https://cote.io/2025/10/31/what-do-we-think-of.html) AWS and OpenAI announce multi-year strategic partnership (https://www.aboutamazon.com/news/aws/aws-open-ai-workloads-compute-infrastructure) Amazon stock jumps on $38 billion deal with OpenAI to use hundreds of thousands of Nvidia chips (https://finance.yahoo.com/news/amazon-stock-jumps-on-38-billion-deal-with-openai-to-use-hundreds-of-thousands-of-nvidia-chips-145357373.html) Relevant to your Interests Azure outage: Microsoft still working on fix, says recovery expected in several hours (https://www.cnbc.com/2025/10/29/microsoft-hit-with-azure-365-outage-ahead-of-quarterly-earnings.html) Microsoft takes $3.1 billion hit from OpenAI investment (https://www.cnbc.com/amp/2025/10/29/microsoft-open-ai-investment-earnings.html) Meta Stock Slides After Earnings. (https://www.investors.com/news/technology/meta-stock-q3-2025-earnings-ai-meta-news-zuckerberg/) AWS to Bare Metal Two Years Later: Answering Your Toughest Questions (https://oneuptime.com/blog/post/2025-10-29-aws-to-bare-metal-two-years-later/view) Meta denies torrenting porn to train AI, says downloads were for “personal use” (https://arstechnica.com/tech-policy/2025/10/meta-says-porn-downloads-on-its-ips-were-for-personal-use-not-ai-training/) Shocker! Reversal in AI ROI slide-wisdom: AI does works well (https://cote.io/2025/11/01/shocker-reversal-in-ai-roi.html) SaaS Monopoly | Khushi Lunkad (https://www.linkedin.com/posts/khushilunkad_saas-monopoly-activity-7390752595469914112-UWVw?utm_medium=ios_app&rcm=ACoAAADVjQ8Btsl3lKfl-gEYa6_6hmjCdJyRJyw&utm_source=social_share_send&utm_campaign=copy_link) The State of Developer Experience and Developer Productivity (https://lp.jetbrains.com/devex-productivity-report-full-2025-dataviz/?tab-OneOfTabWrapperBlock-1756889760421-44980=their-top-pain-points-) Why the “Free” Chef Version Could Be Your Most Expensive Mistake | Chef (https://www.chef.io/blog/chef-open-source-software-advice) Nonsense Disney yanks channels from YouTube TV after media giants fail to resolve carriage dispute | CNN Business (https://www.cnn.com/2025/10/30/media/disney-youtube-deal-biz-hnk) Traffic hits record high as commuters rewrite the rush hour - Texas A&M Transportation Institute (https://tti.tamu.edu/2025/10/traffic-hits-record-high-as-commuters-rewrite-the-rush-hour/) Denny's to be acquired and taken private in a deal valued at $620 million (https://apnews.com/article/dennys-investors-deal-private-company-f626f6b8c27f29f698a5c823ba855fc3) Conferences SREDay Amsterdam (https://sreday.com/2025-amsterdam-q4/), November 7th, Coté speaking. Wiz Wizdom Conferences (https://www.wiz.io/wizdom), November 17-19, London DevOpsDayLA at SCALE23x (https://www.socallinuxexpo.org/scale/23x), March 6th, Pasadena, CA Use code: DEVOP for 50% off. CFP open until Dec. 1st. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Liquid Glass Transparency Toggle (https://www.macrumors.com/guide/ios-26-1-features/) Matt: The Other Two (https://www.imdb.com/title/tt8310612) Coté: NØLSON shirts (https://nolson.nl) Photo Credits Header (https://unsplash.com/photos/a-dog-sniffing-a-box-full-of-chickens-wyCOBbCztVw)
According to recently analyzed incident reports, no reasons were documented for most of the 600 traffic stops made by the Tennessee Highway Patrol during ICE's six-day sting operation in May. Host Marie Cecile Anderson is joined by Newsletter Editor Margaret Kingsbury and Nashville Banner Editor-in-Chief Steve Cavendish to talk about this story, what we know about the new ICE call center that's reportedly planned for Nashville, and the proposed housing bills that are continuing to make waves. Plus, food aid resources for those impacted by withheld SNAP benefits and how you can help, and the Predators' big moment on SNL. Want to dive deeper into those zoning reform bills? Check out our recent episode with Metro's director of planning and development. And don't miss our article about Nashville's Michelin winners. Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our Hey Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
It's time for another Mind Gap Podcast! This week, Doug and Justin decide which everyday inconvenience they would turn into a supervillain origin story. Is it trying to find the end of a roll of tape? Traffic jams? Spotty Wi-Fi?! BARBER SHOP RULES?! You'll just have to listen to find out. However, once the dorks finally feel satisfied in their answers, they move onto the main topic of the night: Which villain lairs would pass an OSHA inspection? Seriously, this is important stuff. Among the lairs they review are Bowser's Castle, the Death Star, and Mr. Freeze's headquarters. Perilous indeed. Things are wrapped up with another round of "How Many Actors To Guess The Movie?" where Doug lists off actors from a movie and Justin has to try and guess the movie in as few actors as possible. Check out our YouTube channel where we livestream our new podcast episodes every Tuesday at 8pmCT and our video game stream every Saturday at 8pmCT. Be sure to like and subscribe for this content as well as episode highlights, Doug Watches Awkward Videos, Justin Plays Video games, and more! We have MERCH now! Follow us on all of our social medias and other platforms!
Happy Friday! We have perhaps the droppiest show we've ever had today. Traffic in the Starbucks drive-thru almost made Adam late for the show. Ohio State is probably going to rout Purdue tomorrow. Spencer Holbrook of Lettermen Row joins the show. We play Overs and Unders. Remember that time Bill Burr came on the show? We play Under Pressure. We make our CFB Picks. Tim May joins the show. Antonio Brown is back in the United States, but he probably wishes he wasn't. A simple discussion about the Baja Blast Pie from Taco Bell gets personal. Pete Fiutak of CollegeFootballNews.com joins the show. And we Tell the Truth about where we would not want to coach in the Big Ten.
A reduction in flights across the country. It's an FAA effort to reduce strain on unpaid air traffic controllers during the government shutdown. HNN Investigates the main business targeted during immigration raids this week on Kauai. Veterans Day will look different this year due to the government shutdown. What changes will be made as Hawaii still plans to honor those who served. See omnystudio.com/listener for privacy information.
As the federal government shutdown drags into day 38, airlines have been canceling flights at 40 of the busiest U.S. airports, including Honolulu, in response to a shortage of air traffic controllers. Additional relief funds will be available for SNAP recipients to use starting this Monday. And the crews of the Hokulea and Hikianalia have New Zealand in their view. See omnystudio.com/listener for privacy information.
The government shutdown hits the skies with hundreds of flights cancelled nationwide and here at home. The Hawaii Foodbank holds a massive relief distribution drive at Aloha Stadium to answer an enormous spike in demand from local families. And an elderly woman was hospitalized after a fire broke out at a residential building in Makaha.See omnystudio.com/listener for privacy information.
"Certain formats consistently trigger AI Overviews: clear explainers and definitions, step-by-step how-tos, detailed comparisons and buying guides, and local discovery content with consistent business details," writes Laughlin Rigby, Digital Transformation & AI Director of Core Optimisation The search experience has fundamentally changed. Users no longer just scroll through ten blue links, they are reading answers. Google's AI Overviews, now reaching 1.5 billion users across 200+ countries, synthesise trusted sources into concise, cited summaries above the fold. Meanwhile, agentic browsers like ChatGPT Atlas, Perplexity's Comet, and Edge Copilot sit beside the page, comparing options and completing tasks on behalf of users. This shift demands a new approach: be citable, machine-readable, and action-ready. The classic pillars of SEO remain foundational. What's changed is how we express them, ensuring machines can reliably extract and act upon our information. The behavioural shift When AI-generated answers appear above the fold, click-through behaviour transforms. Traffic concentrates on pages offering canonical facts, original insights, and proprietary data, which is precisely what AI assistants quote. Expect fewer low-intent sessions but higher post-click quality. KPIs must evolve to emphasise assistant-layer visibility through citations and mentions, alongside completion metrics like enquiries and bookings. The content strategy follows: write answer-first, then layer in nuance. Address likely follow-ups on the same page. Becoming citation-worthy Earning citations from AI systems requires deliberate choices. Remain discoverable. Allow reputable AI crawlers like OAI-SearchBot in your robots.txt. Keep high-value pages indexable and track assistant-origin traffic. Structure for dual audiences. Employ semantic HTML and WAI-ARIA. Write one idea per paragraph. Use proper tables for data. Implement schema.org markup for Article, Product, FAQPage, Organisation, and Person, always including datePublished and dateModified timestamps. Clear headings and concise sections improve both human comprehension and machine extraction. Deploy focused FAQs. On high-intent pages, add four to six genuine questions marked up as FAQPage schema. Place direct answers first, then link to details. Demonstrate provenance. Feature named authors with verifiable credentials. Cite reputable sources and maintain claim consistency across channels. Maintain currency. Regularly update priority pages, eliminate duplicates, and establish a single canonical source for each claim, price, or specification. Provide reliable APIs. AI assistants act, not just read. Publish OpenAPI endpoints for dynamic information like prices and availability with stable IDs and clear errors. For complex interactions, develop an official integration. Measure rigorously. Track AI Overview presence, citation share, and SERP features. Monitor assistant referrals using server-side tagging. This is continuous, data-driven optimisation for the assistant era. Campaign strategy in the AI Era Use consented, verifiable sources and label AI-assisted copy where appropriate. Develop a concise brand style guide documenting preferred phrases and model summaries to help your tone survive AI paraphrasing. Establish a visible "source of truth" for prices, policies, and key figures. Position this prominently and mirror it in structured data, ensuring AI assistants quote your facts directly. Agent-friendly design Agentic browsers navigate via the accessibility tree, making inclusive design both ethical and strategic. Bind inputs with proper labels, use descriptive button text, apply ARIA landmark roles, keep states predictable, and design forms for autofill and programmatic submission. Your goal: the agent completes the intended action correctly, first time. Preparing for agentic commerce September 2025 brought two competing standards: OpenAI and Stripe's Agentic Commerce Protocol (ACP), now powering live...
You've been staring at your blog for months (maybe years), convinced you picked the wrong blog niche. You watch other bloggers succeed in what looks like your exact space while you're stuck refreshing analytics and wondering if you should rebrand. Again.Here's the uncomfortable truth nobody wants to hear: your niche probably isn't the problem. Your execution is.In this episode, I'm breaking down why 80% of blogs fail within 18 months (spoiler: niche selection isn't even on the list), sharing the painful story of how I rebranded three times before I figured this out, and revealing the research that proves execution quality beats niche selection almost every single time.Plus, I'm sharing something I've never done before: I'm building The Productive Blogger Method in real-time with 10 founding members who are done making excuses about their niche and ready to fix their execution problem. This isn't a polished course. This is me building the execution system bloggers actually need, together with women who are ready to stop spinning.If you've ever convinced yourself you need to start over with a new niche, this episode will either relieve you or make you uncomfortable. Probably both.Listen if you:Keep questioning whether you picked the right nicheHave rebranded or considered rebranding in the last yearWork hard on your blog but see minimal resultsKnow what to do but can't seem to do it consistentlyWonder why other bloggers succeed in "your" niche while you struggleEpisode Highlights (Pull Quotes):"The niche was never the problem. My inability to stick with anything long enough to see it compound was the problem.""You can have all the information in the world. You can prompt AI for the perfect content strategy. But if you're not consistently executing on the right tasks, none of it matters.""Success doesn't follow the people who research niches the longest. It follows the people who pick something viable and execute consistently until it works.""80% of blogs fail within 18 months. When researchers dig into the causes, you know what they find? Inconsistent publishing. Poor content quality. Inadequate promotion. Giving up too soon. Niche selection doesn't even make the list.""You're not failing because you chose gardening instead of home organization. You're failing because you don't have a system that tells you what to execute today to make money tomorrow.""Traffic without conversion architecture is just noise.""The missing piece isn't knowledge. It's the system and discipline to execute consistently on what you already know.""Your niche probably isn't holding you back. The 47 missing pieces in your execution are holding you back."Key Takeaways:1. Research proves niche isn't the problem80% of blogs fail within 18 months, but niche selection never makes the list of failure causesHubSpot study: 71% of unsuccessful bloggers lack documented content strategy vs. 36% of successful onesContent Marketing Institute: 74% who improved results did so through strategy refinement, not niche changes2. Real bloggers winning in "impossible" nichesEpic Gardening: $17K to $27M in saturated gardening through superior executionPinch of Yum: $10.5M annually in overcrowded food blogging through consistent qualityAuthority Hacker: Built and sold software review site in 18 months through better execution3. What execution actually involvesContent quality (research, unique value, search intent matching)Consistency...
Traffic dropping even though you still rank on Google? Experts at 12AM Agency unpack how Answer Engine Optimization (AEO) helps businesses stay visible as AI reshapes online search.Visit https://12amagency.com/blog/how-to-win-with-aeo/ 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com
(00:00) - Good morning. Shooter McGavin is our Listener of the Month for October. Tough loss for the Blue note last night. Coming off the win, this is just not what you want. Montgomery and Brayden Schenn did not pull any punches in their postgame comments. Binner stealing Ovi's 900 goal puck. Texters are mad at Martin for criticizing Binner for his antics. Doug's son's wedding this weekend. Pet chimps in our culture. (25:00) - One-Hit wonder Wednesday was full of controversy with some of the selections. More breakdown of the Blues loss. Could we see Army calling out the boys? Kelly Chase on the program later today. A texter sends in some love for Jackson's dad. Ass chewings. (39:00) - Traffic talk. Caller Jen was the one who told us that Stephen A. Smith was on General Hospital. Jim Montgomery described last night's loss as “unacceptable.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you thought SEO was complicated…meet its AI-powered cousin.In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it's not about gaming algorithms or chasing clicks. It's about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience's questions.You'll learn:What AEO really is (and what it isn't)The small tweaks that help your content stand out in AI search resultsWhy clarity > cleverness in your copyAnd why human connection still beats machine optimization every timeIf you've ever wondered how to future-proof your visibility without losing your authenticity, this one's for you.FAQs From The EpisodeWhat's the difference between SEO and AEO, and do I really need both? SEO helps search engines (like Google) find you. AEO helps AI engines (like ChatGPT or Perplexity) understand and surface your content. While SEO is still valuable, AEO focuses more on structure, clarity, and credibility signals that make AI choose you as the source when answering questions. You don't need to overhaul everything. Just start optimizing for both audiences: humans and machines.I'm a coach/consultant/service provider. Does AEO even matter for me? For most solopreneurs, relationships and referrals still drive the majority of business. But AEO is a long-term play. If someone asks an AI tool, “Who's the best productivity coach for solopreneurs?” or “What's the SMOOTH method?”—you want your name, content, or frameworks to appear. It's not urgent, but it's smart to start now so you're discoverable later.What's one simple AEO tweak I can make today? Add an FAQ section (like this!) to your website or blog posts. AI scrapes well-structured Q&A content, and it's one of the easiest ways to signal authority. Bonus tip: use clear, direct language over clever wording. AI prioritizes clarity, and so do readers.
Listen for the latest from Bloomberg NewsSee omnystudio.com/listener for privacy information.
New rules for electric two-wheelers at Hawaii's public schools. We'll tell you the changes that are now in place. OHA's CEO is suing the agency, claiming she was unjustly put on leave. We'll learn more today on the FAA's plans to cut future flights due to the government shutdown. What can you do if your trip is impacted. See omnystudio.com/listener for privacy information.
The death toll in Louisville, Kentucky, rises after a UPS cargo jet headed for Honolulu crashes shortly after takeoff. Dozens were arrested in a pre-dawn ICE raid across Kauai where detainees were quickly flown to Oahu. And with a rise in e-bike crashes, the education department has new rules for public schools statewide. See omnystudio.com/listener for privacy information.
We're live at the Aloha Stadium as the Hawaii Foodbank hosts its largest distribution event to help those impacted by the federal government shutdown. An apartment fire in Makaha sends a 69-year-old woman to the hospital.See omnystudio.com/listener for privacy information.
If TII can't help motorists with live streams then Cork City Council will take over Cllr Peter Horgan Chair of the Cork City Council Transport tells PJ Hosted on Acast. See acast.com/privacy for more information.
Breaking news out of Kauai -- dozens of people have been detained in an immigration raid on the island. At least 9 people are dead after a UPS plane headed for Honolulu crashed during takeoff in Kentucky. And the federal government shutdown is now in its 36th day, making it the longest in U.S. history, followed by one during President Trump's first term.See omnystudio.com/listener for privacy information.
Breaking news this morning from Kentucky, as more deaths are confirmed from that tragic crash of a UPS plane heading to Hawaii. Casey Lund will be live with more on this in just a few moments. The governor is asking for billions in federal spending in return for military leases. We are continuing to monitor Kilauea this morning, as frequent lava overflows have occurred in the last 24 hours. See omnystudio.com/listener for privacy information.
A UPS flight bound for Honolulu crashes in a fiery explosion in Kentucky. As another vote to end the government shutdown falls short, a Hawaii nonprofit continues to see a rising demand for assistance. And an arrest was made in connection with a fire at a Hawaii Island apartment complex.See omnystudio.com/listener for privacy information.
The number of passengers at Midway Airport has dropped sharply over the past year.
AWadd brings us into the show with AWadd and the Coach. The first of many monthly interviews with VCU head basketball coach Phill Martelli Jr. Coming off the heels of the first win of his career at VCU. Bill Roth joins the show to talk all things Virginia Tech Hokies. Brian kicks down the door of the studio to talk about his gripes with basketball seasons timing, publix, the VT Hokies and more.
The number of passengers at Midway Airport has dropped sharply over the past year.
CEO of the Victorian Transport Association, Peter Anderson, joined Jacqui Felgate.See omnystudio.com/listener for privacy information.
Join us as Takin A Walk host Buzz Knight talks with Jeremy DeBardi of Steel Beans, a creative force who’s blending unique style with fresh sonic experimentation. In this musician interview, Jeremy opens up about his distinctive artistic vision, the creative process behind his new music, and how he’s carving out his own lane in today’s landscape. From the inspiration that fuels his sound to the risks he takes in pushing boundaries, we explore what it means to stay true to your creative instincts while constantly evolving. Jeremy DeBardi collaborated on his new release with Anderson Paak, and Troy Van Leeuwen from Queens of the Stone Age and he discusses the surprisingly unique influence of Steve Winwood, Traffic and Blind Faith. Whether you know him from Steel Beans or you’re just discovering his work, this is an intimate look at an artist who refuses to play it safe. Takin A Walk with Buzz Knight is part of The IHeart Podcast Network and celebrates the fine art of storytelling.Support the show: https://takinawalk.com/See omnystudio.com/listener for privacy information.
How to fix Karachi's traffic issues:
Join us as Takin A Walk host Buzz Knight talks with Jeremy DeBardi of Steel Beans, a creative force who’s blending unique style with fresh sonic experimentation. In this musician interview, Jeremy opens up about his distinctive artistic vision, the creative process behind his new music, and how he’s carving out his own lane in today’s landscape. From the inspiration that fuels his sound to the risks he takes in pushing boundaries, we explore what it means to stay true to your creative instincts while constantly evolving. Steel Beans is developing a following of famous artists including : Lenny Kravitz, Jack Black (Tenacious D), and Jason Momoa and we are sure that list is growing as we speak. Jeremy DeBardi collaborated on his new release with Anderson Paak, and Troy Van Leeuwen from Queens of the Stone Age and he discusses the surprisingly unique influence of Steve Winwood, Traffic and Blind Faith. Whether you know him from Steel Beans or you’re just discovering his work, this is an intimate look at an artist who refuses to play it safe. Takin A Walk with Buzz Knight is part of The IHeart Podcast Network and celebrates the fine art of storytelling on this music interview podcast.Support the show: https://musicsavedme.net/See omnystudio.com/listener for privacy information.
As the government shutdown drags on, more flights are being canceled or delayed due to airport staffing issues. Hawaii State Libraries are collecting non-perishable food for food banks. And reaction is pouring in after the death of former Vice President Dick Cheney, who passed away from complications of pneumonia and cardiac and vascular disease. See omnystudio.com/listener for privacy information.
From rising insurance premiums to food assistance concerns, many in our community are facing uncertain times financially. The state is moving forward to replace a pair of tainted wells in an Oahu farming community. What's being done to protect from future contamination. Alaska and Hawaiian Airlines updates their surfboard policies for passengersSee omnystudio.com/listener for privacy information.
Breaking news from West Maui as crews battle a blaze just above the Kapalua Airport. As the number of families in need continues to climb, Hawaii's libraries team up to answer the call for help. And a grand jury on Hawaii Island indicted double manslaughter suspect Kimo Medeiros today. See omnystudio.com/listener for privacy information.
A strenuous hike on a winding switchback finally opens to a spectacular view from a Nepalese mountain peak. Resting at the top, the sounds of wind and a flapping string of traditional Nepalese flags complete the awesome scene.Spotify listener? Lose the intros by becoming a subscriber! https://anchor.fm/tmsoft/subscribeLooking for something specific? Check out our playlists: Waves, Rain, Storms, Meditation, Fire, Wind, Fans, Nature, Trains, Traffic & Cars, Household, City, WinterLearn more about the White Noise AppDownload the White Noise app for free!Listen to Our Albums Ad Free on Spotify!
Still no end in sight for ending the government shutdown. Dodgers win 2025 MLB World Series. Thwarted terrorist attack: Michigan attorneys say there was no attack planned despite FBI claims. Explosion at Harvard Medical School appears to have been intentional, authorities say. Mid-term elections tomorrow. China will make ‘substantial' purchases of U.S. soybeans and should avoid 100% tariff. Trump says there 'could be' US troops on the ground in Nigeria, or air strikes. Affordability and child care. The dangers of AI ChatBots. The problems with supermarket self-checkouts. Traffic worsening as return-to-the office rules take effect.
Etsy traffic might look rough right now, but there's way more to the story. In this episode, I compare traffic trends from Etsy, Amazon, and eBay to reveal what's really happening — and why the next two months could actually be your biggest opportunity yet. You'll see how to read marketplace traffic like a pro, what these dips and spikes mean for sellers, and why the work you're doing now sets up your 2025 success. I also share five proven steps to rebuild your Etsy traffic fast — the same methods I've used to help hundreds of sellers boost sales when everyone else was panicking. Here's what we cover: Why Etsy traffic looks bad (and what the data really says) What Amazon and eBay tell us about the bigger ecommerce trend How to prepare for the holiday surge before it hits 5 guaranteed traffic boosters to implement now The biggest mistake sellers make when traffic drops How to future-proof your shop for long-term growth If you're tired of watching your views drop and wondering what to do next — this is your blueprint to turn it around before the holidays hit full swing. #EtsyTips #EtsySeller #EcommerceStrategy #EtsySEO #EtsyShopGrowth Grow faster than 99% of Etsy shops
Today we're talking about what it really means to guide your child through big emotions. Not fix them. Not rush them. Just guide them.Think of yourself as the traffic director for your child's emotions. You're not trying to stop the traffic. You're not trying to control it. You're there to help it move safely in the right direction.In this episode, we'll talk about:Why your child's emotions aren't problems to solveHow to know when to help them change the situation or when to help them change themselvesWhat it looks like to move your child toward courage, caution, or tearsHow to stay connected while they move through frustration, alarm, and pursuitYou'll see how acting as a traffic director builds emotional resilience, deepens attachment, and keeps you calm in the middle of the chaos.Grab your notebook ('cause you're gonna want to jot some things down), and let's talk about how to lead with connection when big emotions show up.Learn more here --> https://connectmethodparenting.comNext Steps: Leave a review if you've been enjoying the CMP Podcast My Book: https://cmp.works/1xs My IG: https://cmp.works/ista
A gunman suspected of shooting a 27-year-old man and a 13-year-old boy is on the run. HFD responded to a 2-alarm fire in Wahiawa at the Department of Education's Central District Office on California Avenue. And the state is issuing all SNAP recipients $250 in addition to the Hawaii Relief Program, which provides support for families in need. See omnystudio.com/listener for privacy information.
"Reject the contract." That's the call from union leaders, as a "last, best, and final offer" is given to over a thousand local transit workers. The latest on the negotiations and what it could mean for your commute. New resistance against a proposed tourist attraction on Oahu's North Shore. Despite the federal shutdown, Pearl Harbor remains open with help from local businesses.See omnystudio.com/listener for privacy information.