Podcasts about Traffic

Awkward questions. Clumsy confessions. Zero judgement. Today, it's all about someone Vic knows very well....Welcome to The Share Shed, the corner of Sober Awkward where we fling open the doors, air out the embarrassing bits, and finally stop carrying the stories that have been rattling around in our heads for years.These are your questions and confessions.The ones you've never said out loud. The nights you still cringe about in the shower. The moments that pop into your brain at 3am and make you want to crawl into the mattress. Traffic cones, family parties, one-night stands, run-ins with the police, bins, balconies, and that one thing everyone remembers even though you desperately wish they wouldn't.Some are funny. Some are painful. Most are both.In The Share Shed, listeners write in anonymously to share their drinking stories, shame spirals, and “why am I still thinking about this?” moments. We read them out, laugh where we can, get honest where it hurts, and gently unpack how shame sticks around long after the booze has gone, and how to finally loosen its grip.This isn't about reliving the chaos.It's about letting it go.Because shame thrives in silence, and nothing deflates it faster than saying, “This happened to me too.” Whether you're sober, sober-curious, or just questioning your relationship with alcohol, this is a place where you don't have to be polished, healed, or have it all figured out.Just human.If you've got a story you're sick of carrying, a question you're scared to ask, or a drunken ghost you'd quite like evicted from your brain, send it in to vic@soberawkward.com..We'll tuck it safely away in the Share Shed where it belongs, instead of letting it haunt you forever.New Share Shed episodes drop Thursdays.Come as you are.Leave a little lighter.

Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely. Here's what you'll learn:  ✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's "sales from signup forms" report to make smart changes   RELATED LINKS: How To Get Affordable, Quality Traffic https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/   2x Your leads from the traffic you have https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/   Do you have the wrong traffic? A quick way to tell https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/   Are you leaving $ on the table? Here's what you MUST know about Popups https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/  

OA1240 - Shaina Aber, Executive Director with Acacia Center for Justice, joins today to discuss immigration nonprofit work during Trump 2.0. Find all of the tools and programs we talked about at their website, Acacia Center for Justice.  

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Take a Network Break! We start with follow-up on the proper pronunciation of the US state of Nevada, and then sound the alarm about new research that gets around WiFi client isolation and could enable man-in-the-middle attacks. On the news front, AMD and Meta strike a massive deal in which AMD will sell its stock... Read more »

Take a Network Break! We start with follow-up on the proper pronunciation of the US state of Nevada, and then sound the alarm about new research that gets around WiFi client isolation and could enable man-in-the-middle attacks. On the news front, AMD and Meta strike a massive deal in which AMD will sell its stock... Read more »

Take a Network Break! We start with follow-up on the proper pronunciation of the US state of Nevada, and then sound the alarm about new research that gets around WiFi client isolation and could enable man-in-the-middle attacks. On the news front, AMD and Meta strike a massive deal in which AMD will sell its stock... Read more »

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this eye-opening episode of the We Don't PLAY! Podcast, host Favour Obasi-ike, MBA, MS dismantles the myth of "cheap SEO." Joined by guests Dr. Fashion, Austin, John, and Celese, the conversation exposes the significant long-term damage that corner-cutting SEO practices can inflict on a business. Favour emphasizes that SEO is not a one-time fix but a long-term investment in your brand's digital foundation. The episode draws a powerful analogy, comparing cheap SEO to building a house with substandard materials — a structure doomed to fail. The discussion highlights the stark difference between unethical "black hat" tactics, which lead to severe penalties from search engines like Google, and the sustainable growth achieved through ethical, "white hat" strategies. Dr. Fashion shares an inspiring personal story of how her commitment to quality SEO on her YouTube channel led to incredible success, enabling her to purchase her mother's childhood home. The episode is a masterclass for any business owner, marketing professional, or entrepreneur who wants to understand the true value of a robust, strategic, and long-term SEO plan.It's a crucial reminder that in the world of digital marketing, you get what you pay for, and the cost of cheap SEO is ultimately a price too high to pay for any business serious about growth and longevity.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Cheap SEO is a Myth: Low-cost SEO services often use harmful "black hat" techniques that can get your website penalized by Google, costing you more in the long run.2. SEO is a Long-Term Investment: Sustainable SEO is not about quick fixes. It's about consistently building a strong online presence through high-quality content and ethical practices.3. Quality SEO Drives Real-World Results: As demonstrated by Dr. Fashion's story, a well-executed SEO strategy can lead to significant financial success and brand authority.4. A Holistic Approach is Essential: Effective SEO encompasses more than just keywords. It includes website design, user experience, content quality, and technical optimization.5. Inaction is Expensive: In a competitive digital landscape, not investing in SEO means being invisible to your target audience and losing ground to your competitors.6. Understand the Value You're Paying For: Be wary of SEO providers who make grand promises without clear, measurable results. A reputable expert will provide a transparent and strategic plan.7. SEO is a Way of Life: Favour makes the point that search is a fundamental human behavior. Applying this mindset to your business's digital strategy is key to success.Memorable Quotes[01:04 - 01:17] "The cost of cheap SEO is to the point where you know when you hear something has been done but it has been done poorly. It's like trying to build a house and then you use the wrong sand, you use the wrong brick, you use the wrong everything." — Favour Obasi-ike[22:40 - 22:59] "SEO works, y'all. It's a long-term game. You don't want to enjoy the shade before building or planting the seed. We have to follow the rule. We have to abide by the law. There's a procedure. There's seed, there's time, there's harvest. We can't harvest without planting a seed." — Favour Obasi-ike[67:24 - 67:41] "If you have a business, you should have a podcast...it's a 24/7, 365 marketing platform for you. It's another place where people can search and be discovered." — John[26:20 - 26:31] "When you think about SEO, it boils down to two things. You're either focusing on branded queries, which is your business name, your brand name, the name that people know you for, or you're focusing on non-branded queries." — Favour Obasi-ike[45:53 - 46:02] "If everyone did SEO correctly, we'd have a better search experience, to be honest. 100%, because SEO is not competition. It's search." — Favour Obasi-ikeFAQs1. What is the difference between "black hat" and "white hat" SEO?"Black hat" SEO refers to unethical tactics that violate search engine guidelines to try and rank a site higher, such as buying links or keyword stuffing. "White hat" SEO, on the other hand, focuses on creating high-quality content and a good user experience to earn rankings organically.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some technical fixes can have a quick impact, it typically takes several months to see significant, sustainable results from a comprehensive SEO campaign.3. Why is content so important for SEO?High-quality content is the foundation of modern SEO. It's what attracts and engages your audience, establishes your authority, and gives search engines the context they need to rank your site for relevant queries.Timestamps[00:00] Introduction: The True Cost of Cheap SEO[02:32] The Long-Term vs. Short-Term View of SEO[05:49] Real-Life Success Story: LinkedIn Newsletter Growth[11:11] The Dangers of Black Hat SEO[17:25] SEO Starts with a Secure Website (HTTPS)[20:15] Dr. Fashion on YouTube SEO and Organic Discovery[23:24] John's Experience with Unqualified SEO Pitches[30:04] The Importance of Backlinks and Domain Authority[44:46] SEO as a Long-Term, Ethical Investment[48:22] SEO as a Natural Extension of Human Behavior[55:00] The Power of Podcasting for Business Growth[68:03] The Importance of Language and Mindset in Marketing[71:02] Understanding Keyword Categories for Effective SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sun, Mar 1 6:00 AM → 6:38 AM Fire and EMS radio traffic from mass shooting in Cincinnati Radio Systems: - Southwest Ohio Quad-County MARCS P25

Sun, Mar 1 5:59 AM → 6:39 AM Additional radio traffic involving the mass shooting District 1 handling a victim found on Vine St District 4 handling traffic at University Hospital Radio Systems: - Southwest Ohio Quad-County MARCS P25

Residents near Madison Park in Seattle don’t want a tree removed because bald eagles have been spotted on it. Guest: Chris Sullivan on weekend traffic projects. Burger King is making changes to the Whopper, but it’s still gross. // Big Local: A new ICE office could be coming to Tukwila. A person tried to catch a free ride on the back of an ambulance on I-90 in Spokane. Missing Burien boy allegedly stole a car and had an ingenious way to get out of jail -- but it failed. // Fridays with Jake Skorheim on a new study that found that 1 in 3 American teens are already prediabietic or have type 2 diabetes.

Welcome to the stage: Bri is here to discuss her multifaceted journey in the music industry. From her beginnings behind the scenes to stepping into the spotlight as a vocalist, Bri shares the inspiration behind her brand, "Melanin Universe," a platform for networking and promoting fellow artists.She delves into her creative process, the spiritual and Egyptian influences on her music and merchandise, and the story behind her debut song, "Goddess Love." Bri opens up about her struggles with self-doubt, the importance of mental health, and how she transforms negativity into motivation. This episode concludes with Bri giving advice to her younger and future self, and details about her upcoming "Eye Am Isis" tour. starting February 28, 2026. Get your Tickets Here >>Key Takeaways:Embrace Your Calling: Don't run away from your true purpose, even if it's daunting.Alchemy of Negativity: Use doubt and criticism from others as fuel to prove them wrong and achieve your goals.The Power of Self-Belief: Overcoming external and internal negativity is crucial for an artist's growth.Art and Spirituality: Art is a powerful medium for self-expression and healing, deeply connected to one's spiritual and emotional state.FAQs:What is Melanin Universe? It's a networking platform created by Bri to connect artists with producers, tattoo artists, and other creatives. It also features moon phases and affirmations.What is Bri's advice for aspiring artists? She advises artists to not dwell on negative experiences for too long, to feel their feelings and then move on. She also emphasizes the importance of not being a people-pleaser.What is the story behind her first song? Her first song, "Goddess Love," came to her in the middle of the night. It was a way for her to show a more feminine and vulnerable side of herself, contrary to how people perceived her.Timestamps:[01:53] - Discussion about "Melanin Universe."[07:14] - The story of her first song, "Goddess Love."[15:01] - How she deals with mental health struggles.[22:02] - Advice to her younger and future self.[24:04] - Upcoming "I am Isis" tour.Quotes:"I'm really good at shitting on people. Like, if you doubt me, and you think that I can't do something... I'm gonna shit on you every single time.""You gotta lose your mind to gain it all back again.""I wanted to heal the world in whatever way that I'm destined to.""Don't dwell on the things that have happened to you. Feel your feelings. Give yourself 48 hours to feel your feelings and snap out of it."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Police tell us a woman's been fatally shot and a teenage girl is hospitalized. An update from the attorney general about her investigation in to state government corruption. And we return to the Waipahu neighborhood where a raging inferno burned several homes and displaced nearly 20 people. See omnystudio.com/listener for privacy information.

Sirens sounded across Israel after Israel and the United States carried out attacks against Iran overnight. Kauai Police are searching for two individuals in separate cases: a 12-year-old girl last seen over a month ago and a 27-year-old woman last seen Wednesday. West Oahu police are investigating a deadly shooting that took place Friday, and what we currently know on the suspect.See omnystudio.com/listener for privacy information.

Robin Sharma delivers a masterclass on greatness, resilience, and staying in your own lane. From Mandela's forgiveness to Steve Jobs' obsession with excellence, this talk will challenge you to block out the noise, play the long game, and lead with inspiration. True leadership is about discipline, deep work, and turning pain into power.Source: Robin Sharma at Archangel Summit in Toronto, CanadaHosted by Sean CroxtonFollow me on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on the Show, an Upside Down PIZZA ruined someone's night, Payton tells us about her unfortunate driving habits, Johnjay's live photos led him down a path of confusion, and MORE! Also, CARDI B-EAT SHAZAM courtesy of Nic and REVERSE THE VERSE for NEW MUSIC FRIDAY BRUNO MARS! Plus, JAKE MISPOKE so we asked you about your BRAIN STUCK TONGUE STUCK MISPOKE moments.See omnystudio.com/listener for privacy information.

Breaking news: Honolulu police and EMS are in Kapolei after reports of shots fired. President Trump is debating whether to carry out military strikes on Iran. And a jury convicted a Hawaii military officer in federal court this morning on 6 counts, including attempted child enticement. See omnystudio.com/listener for privacy information.

Some promising signs from our local economy—the newest forecast and what it means for your family. Higher education is expensive. We'll check out the options you have for student savings. A report you'll only see on Hawaii News Now, a floating homeless camp is hidden away on the edge of the city. What local officials are doing to remove it. See omnystudio.com/listener for privacy information.

We're following breaking news out of Waipahu, where a three-alarm fire tore through a home. The search is on for three suspects accused of robbing a group of men in Pearl City at gunpoint. And an Oahu jury has found 64-year-old Kenneth Kaleikini guilty of attempted assault and firearms offenses. See omnystudio.com/listener for privacy information.

In episode 147 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew (https://www.instagram.com/realdrewd/) talk with Seth ( https://www.instagram.com/checkmate_flips/)Seth shares his journey from selling on Amazon to reselling on eBay, discussing the challenges and successes he has faced along the way. He explores various business models, including real estate and trading, and emphasizes the importance of adapting to market changes. The conversation also delves into the role of AI in business, the significance of building skills, and the potential for future growth in reselling. Checkmate Flips encourages listeners to embrace the entrepreneurial spirit and explore diverse avenues for income generation.Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to Checkmate Flips02:35 Transitioning from Amazon to eBay Reselling05:31 Exploring the Reselling Process07:59 Real Estate Ventures and Lessons Learned10:27 Navigating the World of Options Trading13:02 Shifting Strategies in Investing16:01 Current Reselling Strategies and Future Outlook18:22 Long-Term Goals and Business Growth29:05 Managing Risks in Reselling31:08 Effective Communication Strategies for Negotiation34:37 Cash Transactions and Payment Preferences36:55 Identifying Profitable Items to Resell39:05 Shipping Challenges and Solutions44:49 Understanding the Risks of High Ticket Items48:16 Balancing Risk and Reward in Reselling49:45 Inventory Management and Sales Strategies54:05 Starting Fresh: Embracing New Opportunities55:09 Navigating Digital Offers: Strategies for Success57:26 Identifying Niche Markets: Finding Your Audience01:00:22 The Power of AI in Marketing: Leveraging Technology01:02:14 Creating Personalized Software: The Future of Automation01:04:49 Exploring AI's Role in E-commerce: Enhancing Listings01:07:11 Understanding AI Limitations: Context and Memory01:12:04 The Future of AI: Opportunities and Challenges01:14:20 Building Wealth: The Importance of Offers and Traffic#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

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Kevin has a long weekend, bathroom smells, and traffic trouble!- h1 full 2262 Thu, 26 Feb 2026 20:40:56 +0000 EWyDIJWi3ncz2eyZbLDeYTf2zCI2jH7r comedy,religion & spirituality,society & culture,news,government The Dave Glover Show comedy,religion & spirituality,society & culture,news,government Kevin has a long weekend, bathroom smells, and traffic trouble!- h1 The Dave Glover Show has been driving St. Louis home for over 20 years. Unafraid to discuss virtually any topic, you'll hear Dave and crew's unique perspective on current events, news and politics, and anything and everything in between. © 2025 Audacy, Inc. Comedy Religion & Spirituality Society & Culture News Government False https://player.amperwavep

This week I'm chatting with Alex, a former middle school teacher turned stay-at-home mama who built a fast-growing handmade Etsy shop selling sensory play kits. Alex shares how she used Facebook groups, live markets, and her personal network to drive early traffic—creating momentum that led to faster organic Etsy sales. Tune in for a powerful reminder that you can prime the Etsy algorithm to start seeing results. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Profittree: The In Demand badge is BACK!!! Plus tags for every listing. Check out ProfitTree's new product research tool ETSY RADAR:  https://lifetime.profittree.io/?via=lizzie87 Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane) Profittree Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s Scaling Society: https://www.howtosellyourstuff.com/scaling-society   FIND ALEX: Instagram: @TinyTactileByAlex   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ----------------------

Welcome back to another episode of the unSeminary podcast. Today we're joined by Lou Pizzichillo, Lead Pastor of Community Church on Long Island. Community Church launched in January 2020—just ten weeks before the world shut down—then relaunched after 52 weeks online. Now averaging around 1,200 people across Thursday and Sunday services, Community is known as “a church for people who don't go to church.” In a region where skepticism toward organized religion runs deep, Lou and his team are building trust by creating space for honest questions, lived-out faith, and tangible community impact. Is your church serving in a skeptical environment? Are you trying to reach people who already think they know—and don't like—what church is about? Lou shares practical wisdom on posture, transparency, and earning trust one decision at a time. Starting where people really are. // On Long Island, while some residents may identify culturally with faith traditions, most see church as judgmental, hypocritical, or irrelevant to everyday life. Lou quickly realized that the biggest obstacle wasn't apathy—it was reputation. Rather than fighting skepticism, Community Church chose to acknowledge it. The church repeatedly communicates three cultural values: You can belong before you believe. You have permission to be in progress. And there's no pretending. These aren't slogans—they shape how the church operates. Permission to be in progress. // One of the most resonant phrases at Community is “permission to be in progress.” Many people assume that following Jesus requires instant agreement with every doctrine and behavior expectation. Instead, Community encourages people to wrestle honestly with the claims of Christ first. Secondary issues and sanctification come later. This posture doesn't mean watering down truth—it means sequencing it wisely. By focusing on who Jesus says he is, rather than debating every peripheral topic, the church keeps the main thing central. No pretending—and real transparency. // Transparency builds credibility in skeptical contexts. Stories of real life—parenting mistakes, marriage tensions, leadership missteps—often resonate more than polished success stories. At the same time, Lou draws a boundary between “scars and wounds.” He shares what he has processed, not what he is still unraveling. This authenticity signals that faith isn't about perfection but transformation. For many in the congregation, seeing a pastor admit imperfection dismantles years of distrust toward church leaders. Becoming an asset to the community. // Community Church doesn't just talk about loving Babylon—it demonstrates it. Early on, Lou realized trust would not come through marketing but through partnership. Before launch, the church created “12 Days of Christmas,” giving away gifts purchased from local businesses. In year one, stores hesitated to participate; by year seven, businesses were reaching out to collaborate. What began as skepticism has shifted to partnership because trust was earned gradually. Serving instead of competing. // A defining moment came during the annual Argyle Fair, a 30,000-person event held across the street from the church—on a Sunday. Rather than fight the inconvenience, Community canceled services and mobilized volunteers to serve the fair, providing parking and manpower. When the event was rescheduled due to rain, the church canceled services a second week to honor its commitment. Lou describes this as a defining cultural moment: demonstrating that service isn't convenient—it's convictional. Earning trust through inconvenience. // Lou recounts being called to the mayor's office days after launch to address parking concerns. Instead of pushing back, the church chose to rent additional parking space—even when legally unnecessary—to honor neighbors' concerns. In another instance, Community canceled a planned Christmas light show after Village neighbors expressed concern about traffic. Though disappointing internally, the decision earned significant community goodwill. Lou believes canceling the event built more trust than hosting it would have. Posture over persecution. // Lou cautions leaders against defaulting to a persecution narrative when facing resistance. Most pushback, he says, comes from practical concerns—not hostility toward Jesus. By listening humbly and responding thoughtfully, churches can win trust among the large percentage of community members who are neither strongly for nor against them. To learn more about Community Church, visit communitychurch.net or follow @communitychurch.li on social media. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: TouchPoint As your church reaches more people, one of the biggest challenges is making sure no one slips through the cracks along the way.TouchPoint Church Management Software is an all-in-one ecosystem built for churches that want to elevate discipleship by providing clear data, strong engagement tools, and dependable workflows that scale as you grow. TouchPoint is trusted by some of the fastest-growing and largest churches in the country because it helps teams stay aligned, understand who they're reaching, and make confident ministry decisions week after week. If you've been wondering whether your current system can carry your next season of growth, it may be time to explore what TouchPoint can do for you. You can evaluate TouchPoint during a free, no-pressure one-hour demo at TouchPointSoftware.com/demo. Episode Transcript Rich Birch — Hey friends, thanks so much for listening in, tuning in into today’s episode. I’m really looking forward to today’s conversation. We’re talking with a leader leading a prevailing church in frankly a part of the country that is not known for tons of prevailing churches. And so it’s an opportunity for all of us to lean in and to learn.Rich Birch — Super excited to have Lou Pizzichillo with us from Community Church. They’re in Babylon, New York on Long Island. They’re known as a church for people who don’t go to church. They’re big on being real, bringing real questions, struggles, hangups, doubts, disappointments, and failures. Lou, welcome to the show. So glad you’re here today.Lou Pizzichillo — Thanks so much. Yeah, it’s a privilege to be here.Rich Birch — Yeah, it’s an honor that you would take some time to be with us today. Why don’t you kind of tell us a bit of the Community story, kind of give us a flavor of the church, help us kind of imagine if we were to arrive this weekend, what what would we experience?Lou Pizzichillo — Yeah. So we have an interesting history. We launched in January of 2020. And so we were open for 10 weeks.Rich Birch — Great time.Lou Pizzichillo — I know it was perfect. And then we closed down for 52 weeks, and we relaunched. But because of that, what’s been really cool is, you know, when you’re launching a church, the launch team is a big deal. And to launch twice, we’ve had really like two two launch teams. And so team culture has always been a real big part of our church.Lou Pizzichillo — But yeah, we like to say that we’re a church for people who don’t go to church. and So we try to keep things pretty casual. We try not to assume that there’s any interest or experience with the people who are showing up on a Sunday. And yeah.Rich Birch — Nice. Give us a sense of, so like size and like your, you know, the ministry style, that sort of thing. Like what would you help us kind of place what the, what the church is like if I was to arrive, arrive on a weekend?Lou Pizzichillo — Yeah, we’re a pretty contemporary attractional church. We’ve got services on Thursday night and on Sunday morning. So we say the weekend starts on Thursday. Rich Birch — Love it. Lou Pizzichillo — We call Thursday night thurch, which is… Rich Birch — Oh, that’s funny. Thurch. Lou Pizzichillo — Yeah, it was a joke at first, but then it kind of like, I don’t know, just kind of gained a life of its own.Rich Birch — Yes.Lou Pizzichillo — So yeah, so the church over the course of the weekend, right now we’re at about 1,200. And it’s exciting. There are a lot of new people. And things are constantly change changing. Change is that really the only constant for us.Rich Birch — Yeah. Yeah, that’s so good. Well, you’re on Long Island, and I can say as somebody who I ministered for years in New Jersey, I’m from Canada, I I get that people don’t wake up on Long Island on Sunday morning and think, hey, I should go to church today. Lou Pizzichillo — Yeah, yeah.Rich Birch — You’re serving a community that is is more unchurched than other parts of the country, which is a challenge for planting. So help us understand, you know, help us just kind of get into the mindset or the um perspective of people who are outside of the church. What do they view on, you know, Christianity? Tell us, give us a sense of of kind of what you’ve learned, you know, planting in that kind of context.Lou Pizzichillo — Yeah. So one thing that was really helpful right off the bat was somebody mentioned to me, they were like, you know, I’m not a gym person. And so when a new gym opens up in town, I don’t even really notice it.Rich Birch — Right.Lou Pizzichillo — And they’re like, I think it’s the same thing for church people.Rich Birch — Right. Lou Pizzichillo — It’s like, if you’re not a church person, then you don’t really notice when churches are doing things. And so that’s like, really, it’s a big reason why we’re so vocal about saying it we’re a church for people who don’t go to church, you know?Rich Birch — Right.Lou Pizzichillo — Um, and yeah, from there, honestly, we found that the biggest obstacle with people here is the existing reputation of church, of what church is like and what church people are like.Rich Birch — Yes.Lou Pizzichillo — This church is seen as very judgmental, hypocritical, fake, exclusive, impractical, you know, it’s something you just do to kind of check the boxes and then you go on with your life. I’ve spoken to even a lot of, um, like devout Catholics here who have, have said like, they don’t, they do their church thing because, because it’s what they think that they’re supposed to do, but they’re, what they are doing in church does not translate to everyday life.Lou Pizzichillo — And so church is seen as kind of an impractical thing. And, that’s kind of the starting point for a lot of people who we’re trying to connect with.Rich Birch — Yeah, I’ve heard it said in other contexts, it’s like, not that people don’t know the church. It’s like, it’s what they know that they don’t like.Lou Pizzichillo — Yeah, yeah.Rich Birch — It’s like, they have a sense of, you know, that that reputation. Are there any, maybe even stories or engagement you know conversations or engagements you’ve had with folks that have kind of brought that reputation to the fore. That obviously has led you to say, hey, we’re going position ourselves as a church where people don’t go into churches. Was there something that kind of influenced that as you were having, you know, even in these early years as you’ve been kind of get the ball rolling?Lou Pizzichillo — A big part of it honestly is a lot of my extended family. Like they’re, most of them are not church people. You know, they have a lot of respect for God. Like most people on Long Island, uh, especially, you know, most kind of nominal Catholics, like they would say they’re Italian or Irish. They say, oh, of course, Jesus is my savior. You know, like they, they know the right things to say, but in terms of what it actually means on a regular basis, it’s like kind of a totally different thing. So, so yeah, I mean, that’s kind of, kind of where we’re starting.Rich Birch — Yeah. Yeah, absolutely. So, you know, people have criticisms about the church and they have criticisms of of their experience with the church. How do you discern between criticisms that maybe you either need to be challenged, like, hey, that’s actually just not true, or like, oh, that’s a critique that is actually fair, and we’re going to try to steer in a different direction, ah you know, than that. Help us think about those, you know, when we think about skepticism towards the church.Lou Pizzichillo — Yeah, I think, honestly, the best thing for us has just been to have a posture of listening.Rich Birch — That’s good.Lou Pizzichillo — Because even even if their claims aren’t valid, a lot of their experiences are. And so, you know, they’re like, there’s somebody who’s been going to the church for a while now, and somebody that was very close to them has like a pretty intense story of church hurt, like real damage. And so to know that he’s walking in with all of this baggage and that there are a lot of other people walking in with that baggage that don’t let you know that they have that baggage… Rich Birch — Right. Lou Pizzichillo — …just kind of giving them the space to, to be hurt and for it to be real. That’s been huge for us just having that kind of posture of humility. Rich Birch — Yeah, that’s good. So that obviously has led to the way you’ve developed either the way you talk about ministry or the values that are underlining, you know, the ministry.Rich Birch — What has been important for helping communicate or articulate to people like, hey, this is a place that you can show up, you know, before you, you know, you’ve kind of bought it all. It’s like, Hey, you there’s a place to explore that sort of thing. Help us think through how do you communicate and then how do those, whether they’re phrases or yeah that sort of thing, how does that translate then into the values of how you actually operate?Lou Pizzichillo — Yeah. So big thing is for us, it’s training the team, like getting those values into the team and helping them to understand what that looks like in a concrete way. So we say, like a lot of churches say, you can belong before you believe. And the the illustration I give almost every single time, I’m like, if somebody walks in with a church, with a shirt that says, I hate God, we are glad that person is here, right? Rich Birch — Right.Lou Pizzichillo — Like we’re not assuming that they are walking in with interest or experience. And they might have a story that’s a lot more complicated than we know. So um so yes, we try to celebrate that.Lou Pizzichillo — When somebody walks in and they’re very open about their beliefs and their views not lining up with us, that’s something that we celebrate, right? Like because these are the people that we want here.Lou Pizzichillo — The other value that’s been really helpful for us is to say that people have permission to be in progress. And that has to do with their actions, the choices that they make, but also the things that they believe. And so you can be on board with some of our beliefs and not be on board with all of our beliefs. And we’re okay with that, right?Lou Pizzichillo — Like rather than just saying, okay, I accept all of it at one time. And now I completely agree that everything in the Bible is true. And, you know, I endorse it. Like we just kind of give people space to say, okay, like let’s maybe let’s start with the claims of Jesus, like right to this guy really rise from the dead. And now let’s look at what he says about things like the Old Testament, you know?Lou Pizzichillo — And so that’s that’s been a huge thing. We go back to that over and over and over again. It started as kind of like a main point in a sermon where I was like, you’ve got permission to be in progress. And so many people repeated it back to me that I was like, okay, this needs to be woven into our culture because it needs to be articulated…Rich Birch — Right.Lou Pizzichillo — …or people just assume, okay, if I’m going to say I believe, I got to say I believe it all. And there’s no room for disagreement.Lou Pizzichillo — And then from there, we say like, you got you can belong before you believe, you got permission to be in progress. And if both of those things are actually true for us as a church, then we can also say like our third value is no pretending.Lou Pizzichillo — Like you don’t have to pretend to be on board with certain things if you’re not there yet. And I think if we create an environment where people can be real and dialogue and be open about the things that they’re, you know, that they disagree with, I think that’s where there’s real hope for ultimately ending in a place of alignment.Rich Birch — Yeah, permission to be in progress to me feels very like a very Jesus value It feels like, oh, that to me, that’s like when I read the New Testament, that feels like the way he oriented himself to the people around him, right? There were clearly people that were like the rich young ruler came to him and was like, you know, asked a pointed question. Jesus gave a clear answer, and he didn’t, you know, Jesus didn’t, even though he said harsh words to or clear words, I would say, all was it always done in an environment of trying to say, hey, we I want you to be a part of this conversation. I’m really trying to be on the same side of the table. How do I bring you along?Rich Birch — Can you, like, let’s double click on permission to be in progress. Talk us through what that looks like. Because I think, I think so many churches draw very strong lines on like, you got to believe these 15 things to be a part here. Even if we wouldn’t explicitly set that say that, it’s like implicit in our cultures.Rich Birch — How does your culture look different when you say, hey, you’ve got permission to be in progress? What would be some of the things that might stand out to us as like, that’s a little bit different than how maybe some other churches handle this?Lou Pizzichillo — Yeah. So we have like we have values, but then we also just have sayings, right? Like it it is too hard for me to define what the most important values are. Like I get too obsessed with the wording and how we’re going to phrase things. And so in our our conference room, we have a big whiteboard and we write down little sayings. We actually write them in permanent marker on the whiteboard, which is wasteful, but at least we have something to reference.Lou Pizzichillo — So when somebody says something and we’re like, hey, that’s a culture thing, it gets written on the board. One of the things that came up that’s really helped us with this idea of permission to be in progress is that the goal is to get people to Jesus and everything else is secondary. Everything else comes after that.Rich Birch — That's good. Yep, that’s good.Lou Pizzichillo — And so I’m not going to like get into it with someone over a secondary issue or really something that’s an issue of sanctification, when we believe sanctification is the work of the Holy Spirit, right? Maybe your view on that will change after you understand who Jesus is and begin to follow him.Lou Pizzichillo — And so in a lot of ways, I feel like when we when we get too into the issues, we’re putting the cart before the horse, right? Rich Birch — Yes.Lou Pizzichillo — And so we’re trying to bring people to Jesus and show him show them what he’s like. And ah that that has been clarifying when it comes to permission to be in progress.Rich Birch — Yeah, that’s so good. And I think in heavily church context, when we kind of assume, oh, basically everyone here has some level of faith, those secondary issues can become like a really big deal. It’s like we spend a lot of time talking about those things.Rich Birch — But when the majority of people we’re interacting with you know, they haven’t, they haven’t really, really wrestled with what they think about Jesus and the difference he can make in this life. And we got to keep that, that really clear. Rich Birch — So no pretending is an interesting value as a communicator. How do you live that out in the way you show transparency? There’s this interesting thing years ago, I had one of the ah preacher that I love or communicator. I just think the world of, you know, he talked about how there’s this tension when we’re, communicating that, you know, we’re we’re trying to be transparent, but up into a point and how, where is that point? And how do we do that in a way that’s not, that brings people along? So ah what what does that look like for you even as a as ah as a leader to say, hey, it’s not my job to pretend. I’m going to just be honest and transparent, authentic to where we are? Lou Pizzichillo — Yeah. Well, I mean, I can definitely say that every time I tell a story that has me screwing up, it is it is the thing that people come to tell me about. Rich Birch — Yes.Lou Pizzichillo — Like, oh, thank you so much for telling me about you know the way you spoke to your kids… Rich Birch — Yes. Lou Pizzichillo — …or the thing that you said to your wife. Or it is just by far the thing that people love to hear. And that’s been encouraging. Now, I have had people like throw it back at me and that that comes with the territory. But I think that the stories of how that’s been helpful for people um like dramatically outweigh the people that are going to you know weaponize that stuff against you.Lou Pizzichillo — Something else I heard, um I think Brene Brown said this in one of her books. She said she doesn’t share things she hasn’t processed through yet.Rich Birch — Right.Lou Pizzichillo — And that for me is a really helpful thing. Like If I’m in the middle of something and just in the thick of it, it’s not the time for me to like bring that to the congregation. I think that could be really unhealthy for a lot of reasons.Lou Pizzichillo — So that’s, that’s kind of something that, and it doesn’t mean I can’t share something that just happened. You know sometimes I’ll explain an issue that just happened with my kids. That’s different than something I’m still processing and haven’t resolved yet.Rich Birch — Right. I think she said it’s the difference between scars and wounds, right? You can talk about your scars. That’s like, that’s an area that has, has had some level of healing to it versus an open wound, right? Like this is a part that’s, that’s still gaping.Lou Pizzichillo — Yeah.Rich Birch — And, uh, you know, we don’t necessarily want to to share that. And that, you know, uh, that is a change. So I’m, you know, I’m of a certain age, been in this game a long time. And I remember when we first started, when I first started, that generation that came before me, people wanted like the superhuman religious leader. They wanted the like pastor to be, to have their stuff a hundred percent sewed up. Like, don’t tell me that you’re a real human. They didn’t want that.Lou Pizzichillo — Yeah.Rich Birch — You know, and that has completely reversed.Rich Birch — People are like, no no, like you said, we, we need to be transparent, open, authentic. People know that we’re not perfect. Lou Pizzichillo — Yeah. Rich Birch — They know that we don’t have it all together. Lou Pizzichillo — Right.Rich Birch — And when we try to hide that, when we try to, in your language, pretend that actually is repulsive, it pushes them away. Lou Pizzichillo — Yeah.Rich Birch — One of the things that stood out to me just by reputation, kind of seeing your church is it appears that you guys have a conviction around getting out and serving the community, actually making a difference in the community. You know, it strikes me as very ah a very James-approach, faith in action – it’s it should make a difference in our community. What how do talk to me about what that looks like for Community. How does that, even your name, Community, you know, Church, reflects that. Talk talk to talk to me about what that looks like.Lou Pizzichillo — Yeah, so we’re pretty clear. Like we we tell people we want to be an asset to the community. We want people to be glad we’re here, whether they attend our church or not. And so that started really early. Actually, before we launched, we did this thing called the 12 Days of Christmas where, so our church is in a village, right? So there are a lot of local businesses around us. What we did is during the 12 days leading up to Christmas, we went to shops and we gave away gifts from those shops. There was a different shop every day for the 12 days leading up to Christmas. So we planned this out ahead of time. But we would post on social media and be like, Hey, today the, you know, the shop is Bunger surf shop. The first 25 people there are going to get beanies from Bunger surf shop.Lou Pizzichillo — And we paid for them. We sent the, Bunger agreed to hand them out. And people went to go get them. And what was, so it was a win, win, win, really. Like the people who participated got free beanies, the surf shop are like all the different shops in the village. They got people to go, they got traffic to their business, right?Rich Birch — Yeah, yeah.Lou Pizzichillo — Because people went in then bought other stuff. And it helped us communicate that we we say we want something for you, not from you, right? We want to be an asset to the community. And so it helped us communicate that message. And the response to that has been great.Lou Pizzichillo — Now, what’s interesting, if this doesn’t tell you something about the church’s reputation, on year one, before we launched, it was very hard to get 12 shops to agree to do this with us. Like they were like, you’re a church? I’m sorry. No, we’re not doing it.Rich Birch — Forget it. Yeah.Lou Pizzichillo — Now it’s year seven. Right now we’re in the middle of our our seventh year and there are shops lining up to do it. There are shops reaching out to us, asking us to collaborate.Rich Birch — Wow.Lou Pizzichillo — They’re helping to pay for the stuff. So it’s actually in some ways getting a little bit cheaper.Rich Birch — Huh.Lou Pizzichillo — And it’s just cool. It’s shown like this posture of partnership with what’s going on… Rich Birch — Yes. Lou Pizzichillo — …rather than, okay, there are the shops and then there’s the church. Rich Birch — Yes.Lou Pizzichillo — And yeah, we actually have a someone on staff now who first heard about the church on year one during the 12 days of Christmas. She started coming to the church. she eventually got baptized and now she’s on staff. And it’s just like, it has been so, so cool.Rich Birch — Yeah, I love that. That’s what a cool, you know, even just a cool tactic, kind of an expression of that. Is there other ways, other kind of activities like that, that you’re engaged with throughout the year that would could illustrate this idea of being for the community, being an asset to the community? What would be another example of that that that’s happened?Lou Pizzichillo — Yeah. So there is this fair that happens right across the street from the church. It’s called the Argyle Fair. It’s it’s around a lake. There are about 30,000 people that come to this fair. And the fair is on a Sunday during church.Lou Pizzichillo — The first year that we were here and had services during that Sunday, it was a mess. There were people you know like parking all over the place. It was hard to have services. Traffic was crazy. And we left church and my wife and I walked to the fair and just felt like something didn’t feel right. Like there’s some, here’s something everybody’s doing and we’re fighting against it.Rich Birch — Right.Lou Pizzichillo — So we went to the people who ran the fair and we were like, is there any way we can help? Like, is there, what do you guys need? And right away she was like, we need volunteers and we need parking. And as a church, we are uniquely equipped with volunteers and parking. Rich Birch — Yes.Lou Pizzichillo —And so really it was there, like that almost right away, we were like, okay, next year, ah we’re going to be on board with what you’re doing.Rich Birch — Wow. Wow.Lou Pizzichillo — And so we decided to cancel services. And in the weeks leading up to that, we teach about the importance of serving the community. It’s kind of like the grand finale to whatever, you know…Rich Birch — Yes.Lou Pizzichillo — …outreach series or message is being given.Rich Birch — Yeah.Lou Pizzichillo — And um yeah, so we teach on that. And then we’re like, hey, you know, two weeks from now, we’re not going to have services. Instead, we’re going to go out instead of staying in here talking about serving, we’re going to go out there and serve. And, you know, we’ve said like… Rich Birch — Love that. Lou Pizzichillo — …yeah, what’s what’s happening out there is not more spiritual than what’s happening in here. It’s a different way to express and grow in our faith. So we did that. And the response has just been unbelievable. Like the community has loved it. The the fair has had the help that they need. The people in our church have loved it. But this year we actually it got rained out on the first week. And so they postponed it to the next week.Rich Birch — Oh, wow.Lou Pizzichillo — And that made it tough for us because now we were like, okay, are we going to cancel church two weeks in a row? Rich Birch — Right. Lou Pizzichillo — And we had a meeting about it and like looked at our values, looked at what we were talking about. We were like, you know what, this is actually an opportunity for us to really double down and say, we’re not doing this out of convenience. We’re doing this because it’s a value. And so I called up the guy who was running the fair and he was like, I get it. If you can’t do it, I get it. And it felt, it was, it was amazing to be able to say on the phone, like, Hey, we’re with you, uh, no matter what. So, uh, so we did and it was, it was awesome.Rich Birch — That’s incredible. Like ah that, again, that what a vivid example, because I think there’s a lot of church leaders, if we’re honest, we’ve been engaged in the conversation that’s literally on the opposite side of that, where we’re like, man, how do we, these people, they’re, you know, they’re cramping our style or whatever. It’s like we naturally default towards that rather than to serve. Rich Birch — Take us back early in the discussions because I think a lot of us have not done a good job in building trust bridges in our communities. And you know trust isn’t built with just you know, one conversation. It takes time, right? It takes, like you said, those those first 12 days of Christmas, you couldn’t get anybody. And now here’s seven years later. We want we want to get to the seven years later part really quickly.Rich Birch — But ah those early conversations, how are you handling yourself, interacting with the like other people, you know, approaching them, having those conversations. What did you learn in the early dialogue that could help us if we’re trying to build, you know, deeper community trust in a place that just is so skeptical of that we’re coming with, just looking to take from our people.Lou Pizzichillo — Yeah. I mean, you have to be willing to be inconvenienced. I think that’s been a big part of it.Lou Pizzichillo — On week one, so we we launched literally on the first day and launch day was bigger than we thought it was going to be. And on that Monday, I was called to the mayor’s office, the mayor of the village.Lou Pizzichillo — And I was like, okay, thought I was going to go have a conversation. And when I got there, it was the it was him, it was the head of code enforcement and the fire chief all in a room waiting for me Rich Birch — Oh, gosh. Lou Pizzichillo — And they had pictures of cars parked all over the street. And I I realized there, like, there was a real concern about what this church was going to be in the community.Rich Birch — Right.Lou Pizzichillo — And so from there, we’ve just been looking for opportunities to earn trust. The neighbors have made it very clear that they don’t like cars parking on the street. And so we, we began paying for a lot so that we could take the cars off of the street. We don’t have to, they can legally park in the street, but we rent the lot. We told the owner of the property why we’re doing it. And he got on board with what we’re doing. We’re now in a place, kind of a long story, but we now don’t have to pay for that lot.Rich Birch — Wow.Lou Pizzichillo — We also, like the trust has been earned one decision at a time. We were going to do this big thing in the parking lot. We did a parking lot renovation that took the whole summer. After the summer, we were like, hey, in our new parking lot, let’s put on a Christmas show. We’ll run it throughout two weeks in December.Lou Pizzichillo — We had an animator who goes to the church. He like had this great idea for a show. He’s like, we’ll project it on the building. People will drive in. We’ll run it multiple times a night, do it for a few weeks throughout December. We were calling it Christmas in Lights.Lou Pizzichillo — So we put this whole plan together. He’s making the thing. We start advertising it and the village comes to us and they’re like, you’re in violation of the code. You can’t do this. And and they’re giving us all these reasons that I felt like didn’t really hold that much weight, you know.Rich Birch — Right.Lou Pizzichillo — But in thinking about it, I do understand the inconvenience it would have been. We just had a major parking lot renovation. There were huge trucks making tons of noise for months. Rich Birch — Right.Lou Pizzichillo — And now that’s finally over. And we’re going to ask the village to deal with the traffic of a show happening every single night, you know, for a few weeks in December.Rich Birch — Right Right.Lou Pizzichillo — And so I went to the mayor and I was like, hey, ah it’s a new mayor at this point. But I just sat down with her and I was like, hey, listen, if you have concerns about this, I want you to feel the freedom to just come to me and say, this is a lot for the neighbors. Like, what do you think about pulling this in?Lou Pizzichillo —And it was cool. It was an opportunity for the two of us to kind of bond, like there was some trust earned there and we canceled the show. We decided not to do it. And I released a video explaining why we weren’t doing it.Rich Birch — Wow.Lou Pizzichillo — And the amazing thing is that I think canceling the show accomplished more than we would have accomplished if we actually did the show.Rich Birch — Interesting.Lou Pizzichillo — Like it earned, it was so well received when people found out that we weren’t going to do it. They were like, and even the people that attend the church, they were like, I want to be part of a church that supports their community like this.Rich Birch — Right.Lou Pizzichillo — And so it went really well, and it was a lot less work, and so it was it was kind of a win all around. Rich Birch — What did the animators say? I feel but feel bad for that person who started doing that work. Did they understand. Obviously, they’re bummed or concerned.Lou Pizzichillo — He was bummed out, but he’s one of the nicest people you’ll ever meet, and so he he totally got it. And he’s on board with what we’re trying to do, and when he knew the reason why, he was totally, totally supportive of it.Rich Birch — Interesting. So where have you seen churches kind of get this wrong as we’ve tried to engage with the community? Maybe a common a pothole that we fall into or a way that we stub our toes, you know, a thing maybe you’ve you’ve you’ve seen that we just, we you know, kind of consistently make the same mistake.Lou Pizzichillo — Yeah. You know, one of my mentors told me a while ago, he was like, when you’re thinking about the church in the community, he’s like, there’s a small percentage of people that are for you. He said, there’s, there’s also a small percentage of people that are anti-church and they always will be, and you’re not going to change their minds.Rich Birch — Right.Lou Pizzichillo — And he’s like, but then there’s this large percentage that’s just kind of going to go one way or the other. And he’s like, that’s the percentage that you really have to be intentional about connecting with.Rich Birch — Right. Right.Lou Pizzichillo — And so I think, you know, it is very easy to tell the story like, hey, they don’t want us to do our Christmas show. This is persecution… Rich Birch — Yes. Lou Pizzichillo — …you know, and we got to fight and suffer for the name of Jesus. And ah we’ve just found that that’s not always the case. Rich Birch — Right. Lou Pizzichillo — You know, it’s people that don’t want to be inconvenienced and they may love church, but there’s there’s all this stuff going in the community. Maybe they maybe they have you know other reasons why. So i think I think it’s just the posture.Lou Pizzichillo — Like a lot of, most people, most people aren’t unreasonable. And I think if we give them the chance to really articulate what’s going on, I’ve been surprised at how understandable a lot of the feelings have been, a lot of the resistance to church comes from real stories, real experiences.Rich Birch — Right, right.Lou Pizzichillo — And so, yeah, I think it’s the you know the whole like persecution thing or suffering or that is real and people do really experience that. But a lot of times I think we’re a little too quick to say, oh, this is what that is when really it may not be.Rich Birch — Well, and it it’s, ah in some ways, it’s like a low form of, well, it’s a leadership shortcut for sure to like demonize, to like, oh, there, those people are come out to get us. You know, any leader that’s led before realizes, oh, that’s like a that’s a tool that actually works. People respond to that, but, but we don’t want to do that. Like that isn’t, these are the people we’re trying to love and care. These are people we’re trying to see point towards Jesus. They’re not our enemies.Lou Pizzichillo — Yeah. Yeah.Rich Birch — They’re not, you know, they’re, they’re not, they might just not like parking, like you at the end of the day.Lou Pizzichillo — Right. Right.Rich Birch — And so let’s not, let’s not get over-revved, ah you know, on that. And unfortunately there are, I know, you know, way too many churches that have got themselves on the wrong side of this. And it’s very hard to backwards engineer out of that. Once you go down that road of like, we’re going to try to go negative with our community. That just isn’t, it’s just, it’s, it’s very difficult to to step back from that.Rich Birch — If you think about a church leader that’s listening in today and they’re, they’re saying, Hey, They’re thinking we want to do a better job being trusted more locally, trusted by local leaders, trusted by other you know businesses in town, that sort of thing. What would be a couple first steps you think they could take? A couple things where they could start to try to build that kind of trust with the community around them?Lou Pizzichillo — Yeah. You know, I think I’m a big believer in praying for those opportunities. And also just giving things a second look, you know. When you’re in a situation that may seem like a challenge or something that may seem like it’s getting in the way, to just stop and think, okay, is, is there an opportunity here to build trust with the community?Rich Birch — Yeah, that’s good.Lou Pizzichillo — Because we, and when we say the community, we’re not just talking about this nebulous, you know, idea of Babylon village. There are people there.Rich Birch — Right. Right.Lou Pizzichillo — And if those people see this church as trustworthy, they may come here, you know, when their relationships are falling apart or when they’re looking for answers.Rich Birch — Yep.Lou Pizzichillo — Um, and so it’s really just been… We have great people here who have bought into what we’re doing, who have really helped us to see like, this is an opportunity to win with the community. And yeah, you gotta, you have to look outside the box and, and also be willing to, there, there are moments like with Church Has Left the Building—with the fair—and with the Christmas and light show, there are moments where they’ll see, okay, do you really care? Do you really care?Rich Birch — Yes. Yes.Lou Pizzichillo — Like are how how much will you inconvenience yourself? And I mean, the payoff from that has just been huge, even though it’s been an inconvenience and our giving goes down that week and it throws off the series and we got to restructure the calendar.Rich Birch — Right.Lou Pizzichillo — It has gone, there’s there’s never been a time where we’ve regretted it.Rich Birch — Yeah, it’s good. And, you know, there’s no doubt one of the things I think we can in our our little world of kind of church leadership, I think we can forget often that people in the communities that we’re serving, they really don’t have any frame of reference for a church of 1,200 people. Like they that that isn’t people’s normal perception of what a church is. Like a church is 25 people or 50 people in a room somewhere super small.Rich Birch — And, and their perception can be, they just don’t, they just don’t have any idea. What is that? What’s that look like? And some of that can skew negative because it’s busy and blah, blah, blah, all those things. And so we’ve, we, we have to take it on ourselves when our church gets to the size that you’re at or larger to try to help them understand and see though this is like really positive for the community and actually point towards that.Lou Pizzichillo — Yes.Rich Birch — Yeah, it’s good.Lou Pizzichillo — Yes. And, and like along those lines, ah it’s also perceived as a source of power, right? Like if, if there, if you have 1500 people that all believe the same thing and you’re trying to run a village or a community, there is this, this sense of like, okay, well, are they going to be for us or against us? Like, are all these people going to be anti-village?Rich Birch — Right.Lou Pizzichillo — And so there is like that, that instinct to kind of protect from this group of people that make, make things really hard for us. But over time, as they begin to see like all these people are, are behind us, they’re here to support us and they want to make this place better.Rich Birch — Yes.Lou Pizzichillo — It’s, it really is a beautiful thing. And we’re not there yet as a church, but we’re getting there. And, uh, we’ve just seen a lot of, lot of positive signs and, uh, Yeah, think it’s paid off.Rich Birch — So good, Lou. That’s, that’s great. Just as we wrap up today’s conversation, any kind of final words you’d have to, ah you know, to leaders that are listening in thinking about these issues today?Lou Pizzichillo — Yeah. I mean, I think I would just say it’s worth it. It's it’s messy. It does make things difficult. It can be inconvenient. And when you have people who don’t go to church coming to church and you give them permission to be in progress, you get a lot of hairy situations. And we have a lot of conversations where we’re trying to figure out which way to go.Rich Birch — Yeah, 100%.Lou Pizzichillo — But it’s in those conversations that we cant kind of stop and remind ourselves like, Hey, we’re, we’re glad that these people are here and we’re glad that these are the problems that we’re having. And, the end of the day, this is what we feel like it’s all about. So.Rich Birch — Yeah, it’s so good. I just want to encourage you as you’re leading, you’re doing a great job and and it’s been fun to get a chance to get a little window into what’s going on at Community. Want to encourage you and your your team, just you’re doing the right thing. If people want to track with the church or with you online, where do we want to send them to connect with you guys?Lou Pizzichillo — Yeah, so communitychurch.net is our website. On Instagram, we’re communitychurchli, we’re @communitychurchli, and we try to keep that handle throughout all the platforms. So YouTube, same thing. But yeah, that’s it.Rich Birch — Great. Thanks for for being here today, Lou.Lou Pizzichillo — Thanks for having me, Rich. It’s an honor to be here, and I love what you guys are doing for the church.

In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Link Up w/The Morning Sickness Digitally All Over:Instagram: @hms_98_official, @bosskupd, @bretvesely, @dickToledoX/Twitter: @HMSon98, @DickToledo, @bretveselyFacebook: @HMSKUPDYouTube: @hmspodcast9320, @98kupdRequest/Call in/Wakeup Song line:(IN AZ) 585.9800More HMS: holmbergpodcast.com, 98kupd.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephen Grootes speaks to Spur Corporation CEO Val Nichas about the group’s latest half‑year results, its expanding restaurant footprint, and how the business is managing competitive and economic pressures. In other interviews, Amo Ramela, morning traffic reporter on 702, Dr Megan Bewer from Stellenbosch University’s transport and logistics department, Early Breakfast host Africa Malane and independent transport economist Ofentse Madisha about growing congestion in Johannesburg and Cape Town, where commuters say traffic volumes have surged since the start of the year. With more vehicles on the road, shifting work and school patterns, and ongoing pressure on public transport systems, many South Africans are spending longer hours behind the wheel. Beyond daily frustration, rising congestion raises questions about lost productivity, increased fuel costs and the broader economic impact on two of the country’s most important metros. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 See omnystudio.com/listener for privacy information.

Changes at Hawaii Island's police department. The new rules after a K-9 death last year. A brawl at an Oahu middle school leads to the arrests of 3 girls. Why police say they needed to use pepper spray to break it all up. And the landmark social media addiction trial continues in Los Angeles. Hear from the woman who testified yesterday.See omnystudio.com/listener for privacy information.

A gathering at the Capitol promotes a renewed push for food sustainability and innovation. A woman accused of back-to-back stabbings in Honolulu has been charged. The Hawaii Police Department is implementing changes following the tragic death of a K-9 officer.See omnystudio.com/listener for privacy information.

We begin with breaking news in the heart of Honolulu after a 3-alarm fire destroyed a building this morning in McCully. Former Secretary of State Hillary Clinton answered questions under oath from the House Oversight Committee today in connection with the Epstein files. And the woman accused of stabbing two men in Honolulu this week has now been charged.See omnystudio.com/listener for privacy information.

Spike, Zuckerman, and Jonny review the new Subaru Uncharted EV and the insane 831hp Mercedes-AMG GT 63 S E Performance. Then, Agent Sebastian from Cart Narcs stops by to break down his viral confrontations, the legal gray zones, and what happens when people lose their minds over a shopping cart. ______________________________________________ WATCH THE FULL PATROL WITH AGENT SEBASTIAN: https://www.patreon.com/spikescarradio

Awkward questions. Clumsy confessions. Zero judgement. Today it's all about Darren, Darrens mum and a very dodgy night out! Say no more!Welcome to The Share Shed, the corner of Sober Awkward where we fling open the doors, air out the embarrassing bits, and finally stop carrying the stories that have been rattling around in our heads for years.These are your questions and confessions. The ones you've never said out loud. The nights you still cringe about in the shower. The moments that pop into your brain at 3am and make you want to crawl into the mattress. Traffic cones, family parties, one-night stands, run-ins with the police, bins, balconies, and that one thing everyone remembers even though you desperately wish they wouldn't.Some are funny. Some are painful. Most are both.In The Share Shed, listeners write in anonymously to share their drinking stories, shame spirals, and “why am I still thinking about this?” moments. We read them out, laugh where we can, get honest where it hurts, and gently unpack how shame sticks around long after the booze has gone, and how to finally loosen its grip.This isn't about reliving the chaos.It's about letting it go.Because shame thrives in silence, and nothing deflates it faster than saying, “This happened to me too.” Whether you're sober, sober-curious, or just questioning your relationship with alcohol, this is a place where you don't have to be polished, healed, or have it all figured out.Just human.If you've got a story you're sick of carrying, a question you're scared to ask, or a drunken ghost you'd quite like evicted from your brain, send it in to vic@soberawkward.com..We'll tuck it safely away in the Share Shed where it belongs, instead of letting it haunt you forever.New Share Shed episodes drop Thursdays.Come as you are.Leave a little lighter.

In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The FBI served search warrants at the LA Unified School District offices and at the superintendent's home -- what we know so far. New data shows LAPD officers use minor traffic stops to investigate Black and Latino people on suspicion of committing a more serious crime and that's done at a higher rate than their share of the city’s population. Support The L.A. Report by donating at LAist.com/join and by visiting https://laist.comSupport the show: https://laist.com

Glenn Tilbrook wrote an album with Chris Difford about a futuristic nightclub when they were teenagers and, 52 years later, they've recorded it and are performing it on the upcoming tour. He looks back here at the partnership that once wrote 200 songs in three years, the first gigs he saw, his recent decision to take control of the group and what's changed the way they sound. Among the highlights … … what he learnt from watching Radiohead and Doechii … when you walk into a teashop and Tír na nÓg are playing … T. Rex and screaming girls at the Lewisham Odeon – “comfortable, confident, thrilling” … Terry Reid, Traffic, Bowie and darker memories of Glastonbury 1971 … “that age when Pickettywitch are as engaging as the Rolling Stones” … the song that came to him in a dream … constructing “a knockout set that'll slay any audience” … winning a talent contest at Butlins in Clacton, aged 12 – “a week's free holiday!” … “the breadth and depth of what we can do now outstrips the way we were”. Order the ‘Trixies' album here: https://squeeze.lnk.to/trixies And Squeeze tickets here: https://www.squeezeofficial.com/Help us to keep the conversation going: https://www.patreon.com/wordinyourear Hosted on Acast. See acast.com/privacy for more information.

Atlanta City Councilmember Wayne Martin says there are plenty of nights when he still thinks about what it felt like to go from homelessness to finally having a place to call home. He remembers lying down at night and thinking about all the different beds he slept in as a child, including the time his family lived in hotels before entering a shelter. That lived experience, he says, has shaped every job he’s held and ultimately pushed him to run for office, and now work as a councilmember. On today’s Closer Look, Martin shares what issues he wants to address as the representative for District 11. Carrollton, Georgia, is quite different from the city of Atlanta, but for newly elected Atlanta councilmember Thomas Worthy, moving from his small southern hometown to Georgia’s capital was pivotal. “I think I am an absolute beneficiary of the opportunity that this city offers.” Worthy calls Atlanta an opportunity machine and says it’s one of the reasons he wanted to serve the city that has given so much to his career and has been a great place for him and his wife and to raise their three children. Worthy represents District 7, which consists mostly of north Atlanta. His main priorities include a check on “basic blocking and tackling” of city services, which include infrastructure and zoning issues. Worthy explained more about what he’s focusing on for his constituents on today’s Closer Look.See omnystudio.com/listener for privacy information.

President Trump touched on a wide range of topics in his State of the Union address, but it's one contentious moment from last night's speech that the President is weighing in on today. A military officer from Windward Oahu testified in his own defense at his trial for attempted sexual enticement of a 14-year-old girl. And fresh warnings about a street drug causing more deaths in Hawaii than fatal car crashes. See omnystudio.com/listener for privacy information.

Waiawa residents are getting the runaround on who's responsible for cleanup after the weekend of wild weather leaves a huge mess. Maui leaders hear passionate testimony from both sides over a proposal for new hotel districts. Nancie Guthrie's family offers a million dollar reward as the investigation nears a full month. See omnystudio.com/listener for privacy information.

First responders rushed to free an 82-year-old pinned under an SUV in the Punahou area. High surf and debris keep Hilo beach parks and Bayfront Highway closed. New reactions to President Donald Trump's State of the Union Address. See omnystudio.com/listener for privacy information.

A change in trends for the deadly drug fentanyl. We hear from local leaders on what's happening on our streets. Iolani School is responding to a list that was circulated by students that contained crude sexual references. The disciplinary action school officials are taking. The Hawaii Restaurant Association's Food Service Expo kicks off today. Casey Lund is live this morning with what this event means for the local industry. See omnystudio.com/listener for privacy information.

Glenn Tilbrook wrote an album with Chris Difford about a futuristic nightclub when they were teenagers and, 52 years later, they've recorded it and are performing it on the upcoming tour. He looks back here at the partnership that once wrote 200 songs in three years, the first gigs he saw, his recent decision to take control of the group and what's changed the way they sound. Among the highlights … … what he learnt from watching Radiohead and Doechii … when you walk into a teashop and Tír na nÓg are playing … T. Rex and screaming girls at the Lewisham Odeon – “comfortable, confident, thrilling” … Terry Reid, Traffic, Bowie and darker memories of Glastonbury 1971 … “that age when Pickettywitch are as engaging as the Rolling Stones” … the song that came to him in a dream … constructing “a knockout set that'll slay any audience” … winning a talent contest at Butlins in Clacton, aged 12 – “a week's free holiday!” … “the breadth and depth of what we can do now outstrips the way we were”. Order the ‘Trixies' album here: https://squeeze.lnk.to/trixies And Squeeze tickets here: https://www.squeezeofficial.com/Help us to keep the conversation going: https://www.patreon.com/wordinyourear Hosted on Acast. See acast.com/privacy for more information.

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn't product — it's distribution.In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.If you're struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.You'll Learn:✅ The #1 mistake founders make in app marketing✅ Why distribution beats product in 2026✅ How to use ASO for organic growth✅ Why Apple Ads is the best starting point✅ The “get the refund” mindset for growth✅ A controversial lifetime free growth hack (that still works)

NEW UPDATED Etsy Ultimate Growth Challenge! Grow faster than 99% of Etsy shops

Damage and danger across Hawaii during a weekend of wet weather. Details on a dramatic rescue on Oahu's North Shore. A woman is in custody, accused of stabbing 2 people in Honolulu. One of the stabbings allegedly happened on a city bus. Hawaii Pipeline Bodyboarding Championship could run soon. Casey Lund is live on the North Shore to talk with the athletes as they wait. See omnystudio.com/listener for privacy information.

Parts of Maui are experiencing flooding today while cleanup continues on Oahu following Saturday's torrential rain. Police arrest a woman after two men were stabbed in separate attacks. A teenager is in critical condition following a crash on Kauai.See omnystudio.com/listener for privacy information.

Jason's LA adventures, meeting a beaver expert at the "Hoppers" junket, fun beaver facts, a traffic cautionary tale, and JUST SAYIN': Stinky liquor -- Jack and Coke makes Jason queasy... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

O que é um animal exótico? Um mesmo animal pode ser exótico em algum lugar mas noutro não? E o que seria um animal selvagem? E silvestre? Essa semana conversamos sobre essas definições todas e como esses animais podem estar presentes no nosso dia a dia. Além disso, quais os impactos de termos esses animais à disposição em nosso país? Como acontece o mercado e quais as consequências para os animais, para o meio ambiente e para nós, humanos? Patronato do SciCast: 1. Patreon SciCast 2. Apoia.se/Scicast 3. Nos ajude via Pix também, chave: contato@scicast.com.br ou acesse o QRcode: Sua pequena contribuição ajuda o Portal Deviante a continuar divulgando Ciência! Contatos: contato@scicast.com.br https://twitter.com/scicastpodcast https://www.facebook.com/scicastpodcast https://www.instagram.com/PortalDeviante/ Fale conosco! E não esqueça de deixar o seu comentário na postagem desse episódio! Expediente: Produção Geral: Tarik Fernandes e André Trapani Equipe de Gravação: Tarik Fernandes, Marcelo Pedraz, Rita Kujawski e Caio Ferreira Citação ABNT: Scicast #680: Animais Exóticos. Locução: Tarik Fernandes, Marcelo Pedraz, Rita Kujawski e Caio Ferreira. [S.l.] Portal Deviante, 23/02/2026. Podcast. Disponível em: https://www.deviante.com.br/podcasts/scicast-680 Imagem de capa: Unsplash Perguntas do Episódio Abdalla, A. V. D. (2007). A proteção da fauna e o tráfico de animais silvestres (Dissertação de mestrado). Universidade Metodista de Piracicaba. http://www.dominiopublico.gov.br/download/teste/arqs/cp055586.pdf Albuquerque, U. P., Araújo, E. L., Souto, A., Bezerra, B., Freire, E. M. X., Sampaio, E., Casas, F. L., Moura, G., Pereira, G., Melo, J. G., Alves, M., Rodal, M., Schiel, M., Neves, R. L., Alves, R. R. N., Azevedo-Júnior, S., & Telino Júnior, W. (2012). Caatinga revisited: Ecology and conservation of an important seasonal dry forest. The Scientific World Journal, 2012, 205182. https://doi.org/10.1100/2012/205182 Anderson, C. (2014). Wildlife poaching: Causes, consequences and solutions. Araújo, V. C. de. (2019). Um retrato do tráfico de animais silvestres em São Paulo e alternativas para combatê-lo. Segurança Ambiental On-line, 5(1), 1–10. https://www.policiamilitar.sp.gov.br/unidades/ambiental/SegAmb/ed5/ed5art6.pdf Araújo, V. C. de. (2021). O tráfico de animais silvestres no estado de São Paulo: aspectos legais, sociais e econômicos do traficante (Dissertação de mestrado). Universidade de São Paulo. https://www.teses.usp.br/teses/disponiveis/100/100136/tde-19112021-225828/pt-br.php Borges, R. C., Oliveira, A., Bernardo, N., & da Costa, R. (2006). Diagnóstico da fauna silvestre apreendida e recolhida pela Polícia Militar de Meio Ambiente de Juiz de Fora, MG (1998 e 1999). Revista Brasileira de Zoociências, 8(1), 23–33. Brasil. (1998). Portaria n° 93, de 7 de julho de 1998. Ministério do Meio Ambiente. http://www.ibama.gov.br Brasil. (2008). Decreto nº 6.514, de 22 de julho de 2008. Presidência da República. https://www.planalto.gov.br/ccivil_03/_ato2007-2010/2008/decreto/d6514.htm Brasil. Constituição da República Federativa do Brasil de 1988. https://www.planalto.gov.br/ccivil_03/constituicao/constituicao.htm Chavan, A. S., & Muley, E. D. (2023). Animal trafficking and poaching: A global concern. Journal of Entomology and Zoology Studies, 11(5), 45–49. https://www.entomoljournal.com/archives/2023/vol11issue5/PartA/11-5-45-197.pdf Cunha, G. B., et al. (2022). Fauna silvestre recebida pelo Centro de Triagem de Animais Silvestres e encaminhada para o hospital veterinário da Universidade de Brasília. Ciência Animal Brasileira, 23, e-72818. https://doi.org/10.1590/1809-6891v23e72818 Destro, G. F. G., et al. (2012). Efforts to combat wild animals trafficking in Brazil. In Biodiversity (Vol. 1, Cap. XX). ISBN 980-953-307-201-7. Duffus, A. L. J., Waltzek, T. B., Stöhr, A. C., Allender, M. C., Gotesman, M., Whittington, R. J., Hick, P., Hines, M. K., & Marschang, R. E. (2015). Distribution and host range of ranaviruses. In M. J. Gray & V. G. Chinchar (Eds.), Ranaviruses: Lethal pathogens of ectothermic vertebrates (pp. 9–57). Springer. https://doi.org/10.1007/978-3-319-20928-9_2 Doukakis, P., Pikitch, E. K., Rothschild, A., DeSalle, R., Amato, G., & Kolokotronis, S.-O. (2012). Testing the effectiveness of an international conservation agreement: Marketplace forensics and CITES caviar trade regulation. PLoS ONE, 7(7), e40907. https://doi.org/10.1371/journal.pone.0040907 Duffy, R. (2016). Security and conservation: The politics of the illegal wildlife trade. Routledge. Financial Action Task Force (FATF). (2020). Money laundering and the illegal wildlife trade. OECD Publishing. https://doi.org/10.1787/9789264313565-en Fischer, M. C., & Garner, T. W. J. (2007). The relationship between the introduction of the American bullfrog (Lithobates catesbeianus) and the decline of native amphibians in Brazil. Conservation Biology, 21(6), 1551–1560. https://doi.org/10.1111/j.1523-1739.2007.00759.x Freitas, V. P. de, & Freitas, G. P. de. (2006). Crimes contra a natureza: De acordo com a Lei 9.605/98 (8ª ed.). Revista dos Tribunais. Hernandez, E. F. T., & Carvalho, M. S. de. (2006). O tráfico de animais silvestres no Estado do Paraná. Acta Scientiarum: Human and Social Sciences, 28(2), 257–266. https://www.redalyc.org/pdf/3073/307324782008.pdf Lima, R. (2007). O tráfico de animais silvestres. In RENCTAS (Ed.), Vida silvestre: O estreito limiar entre preservação e destruição — Diagnóstico do tráfico de animais silvestres na Mata Atlântica: Corredores Central e Serra do Mar (pp. 1–79). Brasília: Dupligráfica. Machado, A. B. M., Drummond, G. M., & Paglia, A. P. (2008). Livro vermelho da fauna brasileira ameaçada de extinção (Vol. 1–2). Fundação Biodiversitas. Maximo, A. B., Lima, L. S., & Almeida, C. O. (2021). Exotic amphibians in the pet trade: Risks of invasion and disease transmission in Brazil. Biological Invasions, 23(6), 1825–1838. https://doi.org/10.1007/s10530-021-02462-4 Mittermeier, R. A., Fonseca, G. A. B., Rylands, A. B., & Brandon, K. (2005). Uma breve história da conservação da biodiversidade no Brasil. Megadiversidade, 1(1), 14–21. Nascimento, C. A. R., Alves, R. R. N., & Mourão, J. S. (2015). Trends in illegal trade of wild birds in Amazonas state, Brazil. Atualidades Ornitológicas, 126, 14. Oliveira, V. M., Matias, C. A., Rodrigues, D. P., & Siciliano, S. (2012). Wildlife trade in Brazil: A focus on birds. TRAFFIC Bulletin, 24(2), 85–88. Pagano, I. S. A., Sousa, A. E. B. A., Wagner, P. G. C., & Ramos, R. T. C. (2009). Aves depositadas no Centro de Triagem de Animais Silvestres do IBAMA na Paraíba: Uma amostra do tráfico de aves silvestres no estado. Ornithologia, 3, 132–144. Pereira, G. A., & Brito, M. T. (2005). Diversidade de aves silvestres brasileiras comercializadas nas feiras livres da Região Metropolitana do Recife, Pernambuco. Atualidades Ornitológicas, 126, 14. Rehbein, K. D. S. (2023). Tráfico de animais silvestres: Limites e possibilidades de atuação dos órgãos competentes (Dissertação de mestrado). Universidade de Passo Fundo. Rehbein, K. D. S., Martinez, G., & Prestes, N. C. (2023). O combate ao comércio ilegal de animais silvestres no Brasil. Planeta Amazônia: Revista Internacional de Direito Ambiental e Políticas Públicas, 15, 282–301. https://periodicos.unifap.br/index.php/planeta Ribeiro, L. B., & Silva, M. G. (2007). O comércio ilegal põe em risco a diversidade das aves no Brasil. Ciência e Cultura, 59(4), 20–23. http://cienciaecultura.bvs.br/scielo.php?script=sci_arttext&pid=S0009-67252007000400002 Ruggeri, J., Ribeiro, L. P., Pontes, M. R., Toffolo, C., Candido, M., Carriero, M. M., Zanella, N., Sousa, R. L. M., & Toledo, L. F. (2019). Discovery of wild amphibians infected with Ranavirus in Brazil. Journal of Wildlife Diseases, 55(4), 897–902. https://doi.org/10.7589/2018-10-276 Salati, E., Santos, A. A., & Klabin, I. (2007). Relevant environmental issues. Estudos Avançados, 21(60), 107–127. https://doi.org/10.1590/S0103-40142007000200008 Scheele, B. C., Pasmans, F., Skerratt, L. F., Berger, L., et al. (2019). Amphibian fungal panzootic causes catastrophic and ongoing loss of biodiversity. Science, 363(6434), 1459–1463. https://doi.org/10.1126/science.aav0379 Souto, W. M. S., Torres, M. A. R., Sousa, B. F. C. F., Lima, K. G. G. C., Vieira, L. T. S., Pereira, G. A., et al. (2017). Singing for cages: The use and trade of Passeriformes as wild pets in an economic center of the Amazon—NE Brazil route. Tropical Conservation Science, 10, 1–12. https://doi.org/10.1177/1940082917689895 TRAFFIC. (2014). TRAFFIC Bulletin, 26(2). https://traffic.org/publications/traffic-bulletin/ Zardo, E. L., Behrm, E. R., Macedo, A., Pereira, L. Q., & Lovato, M. (2014). Aves nativas e exóticas mantidas como animais de estimação em Santa Maria, RS, Brasil. Revista Acta Ambiental Catarinense, 11(1), 33–42.See omnystudio.com/listener for privacy information.

Jim McTague reports Lancaster County reflects the national 1.4 percent GDP slowdown with flat retail, consumer price fatigue, and plummeting restaurant traffic due to rising costs and weight-loss drugs, while Washington DC lobbying and local health and construction sectors remain strong. 51879 GRAND ARMY OF THE REPUBLIC