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In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.Chapters:Introduction to Steven Yates and Prime Guidance (00:00:00)Josh introduces Steven Yates, his background, and expertise in retail management and e-commerce.When to Expand Beyond Amazon (00:00:48)Discussion on timing and considerations for expanding to other marketplaces like Walmart, eBay, Wayfair, and international markets.Sales Lift Estimates from Other Marketplaces (00:01:28)Steve provides rough estimates of sales lift from Walmart, eBay, and other channels compared to Amazon.Importance of Optimizing Amazon Before Expanding (00:01:39)Emphasis on being 80-90% optimized on Amazon before moving to other marketplaces.Choosing the Right Next Marketplace (00:03:32)Advice on analyzing where your customers are and not following a cookie-cutter approach to expansion.Launching a DTC E-commerce Website (00:04:04)Discussion on when and why to launch a direct-to-consumer website alongside Amazon.Benefits of Having a DTC Website (00:04:38)Steve explains the strategic advantages of having your own e-commerce site for brand building and customer retention.Capturing and Nurturing Website Visitors (00:05:46)Tactics for capturing emails and engaging visitors who land on your DTC website.Key Levers to Pull on Amazon (00:06:21)Josh asks for a list of actionable levers to increase sales and grow a brand on Amazon.Detailed Breakdown of Amazon Optimization Levers (00:06:33)Steve details optimization tactics: product pages, infographics, A+ content, pricing, assortment, advertising, and Amazon programs.Amazon Advertising and External Traffic Strategies (00:08:05)Discussion on types of Amazon ads, external traffic, and leveraging Amazon's Brand Referral Bonus.Utilizing Amazon Programs and Betas (00:09:11)Overview of Amazon programs like FBA Small and Lite, brand store, Amazon posts, and customer engagement emails.Order of Operations for Optimization and Traffic (00:10:31)Advice on optimizing for Amazon's algorithm and conversion before scaling advertising and traffic.Three Actionable Takeaways for Brands (00:11:21)Josh summarizes three key takeaways: maximize Amazon levers, focus on Amazon traffic, then expand to other channels.Tools for Tracking Amazon Metrics (00:13:40)Discussion on aggregating and analyzing Amazon data using third-party tools and Excel.Brand Analytics and Bonus Tool Recommendation (00:14:59)Steve recommends using Amazon Brand Analytics and nozzle.ai for tracking repeat purchases and customer lifetime value.Where to Learn More About Prime Guidance (00:16:21)Steve shares how listeners can contact or follow Prime Guidance for further help.Links and Mentions:Tools and Websites Prime Guidance Shopify WooCommerceAmazon Attribution Program Amazon Posts Helium 10Nozzle AI Transcript:Josh 00:00:00 Today, I'm excited to introduce you to Steve Yates. He is the CEO and founder of Prime Guidance. Steve developed well-rounded expertise working for multi-billion dollar fortune 500 retailers such as Amazon, Dick's Sporting Goods and eBay enterprise prior to founding Prime guidance in all industry consulting. With 30 years experience in retail management and 23 years experience in e-commerce. Steve and his team provide companies with strategic advice and innovative solutions that are based on real life experience working for industry leading retailers. He helps companies grow faster, smarter and more profitably by providing advice, mentoring and coaching for today's busy executives. So welcome to the podcast, Steve.Steven 00:00:46 Thank you. Josh. Thanks for having me.Josh 00:00:48 One of the first questions I want to ask, just kind of selfishly for myself, because we're looking to expand onto different channels right now with our business. We've grown to eight figures just on Amazon alone. But we're we are looking to, you know, is it time to explore or double down more on Walmart eBay, Wayfair? Do we try to get into target? Do we go international right and start shipping stuff into Canada, Mexico, the UK, etc.? So my question to you here, Steve, is what kind of sales lift do you see from those different marketplaces? Right.Josh 00:01:28 Like what do you estimate as hey you go to Walmart it best case scenario, you're probably looking at a 10% lift eBay. Maybe it's a 2%, you know, so on and so forth.Steven 00:01:39 Yeah. So it's a very tricky question because I've seen it wildly different. So interesting. I had to if I had to, to put a rough assumption across a lot of different categories and product lines, I would say Walmart is the very next marketplace you're going to want to focus on outside of Amazon. And by the way, don't do it until you're what I like to say 80 to 90% optimized on Amazon. Don't spend your time on these smaller marketplaces, because that's oftentimes the shiny object that gets you in trouble when you're doing a whole bunch of different things, you're not doing any of them well. You've got to you've got to be really well positioned on Amazon. And when I say 80 to 90%, I don't mean of your total opportunity for growth. But if you've identified all these levers you need to pull on Amazon, you need to have a good storefront.Steven 00:02:26 You need to have A+ content. I need to have all of these different components pulled together. Do you feel good about how well optimized they are, and are they in place 80 to 90% of where they should be before you, you know, start migrating to another marketplace? Because if you don't, you're essentially lifting and shifting a catalog that's not optimized to another marketplace. And now all of your optimization efforts are going to be that much harder because you're doing full optimizations across a whole bunch of marketplaces. That's a that's always a risk. I would say Walmart is probably, in the number of 10 to 20% of the Amazon business, and eBay is probably the neighborhood of 10%, maybe 5 to 10% of the, of the Amazon business. but it really does differ quite a bit. I've seen some I've seen some people that actually sell more on Etsy than they do on Amazon because their product is sold out after on that website. I've seen people that do phenomenal on eBay, even though eBay is, you know, not not growing.Steven 00:03:32 It's. Yeah, it's it just so happens that their customers there and that's why I go goes back to, analyzing where your customers spend their time and money and make sure you're present there, do it in the right order. But ultimately make sure you're you're present there. And where you go next is not a cookie cutter answer just because everybody else goes to this next Walmart, you know, Walmart next or eBay after that or whatever, doesn't mean that's...
Merry Christmas Eve everyone!
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Restaurant sales and traffic challenges were a huge story in 2025.This week's episode of the Restaurant Business podcast A Deeper Dive takes a look at the most popular episodes of the year.Perhaps unsurprisingly, each of them dealt with the challenged industry environment. We spoke with Circana's David Portalatin about consumers buying on a deal. We spoke multiple times with Technomic's Rich Shank about the state of the restaurant industry.We also spoke with National Restaurant Association Chief Economist Chad Moutray about the impact this is having on profitability.And we wrap it up with Savory Fund Cofounder Andrew Smith on what private equity thinks of all this, specifically why this can be a good time to find high-quality chains.
Did you know there's MAGIC in your Meditation Practice? Say Goodbye to Anxiety and Hello to More Peace & More Prosperity! Here Are the 5 Secrets on How to Unleash Your Meditation Magic https://womensmeditationnetwork.com/5secrets Join Premium! Ready for an ad-free meditation experience? Join Premium now and get every episode from ALL of our podcasts completely ad-free now! Just a few clicks makes it easy for you to listen on your favorite podcast player. Become a PREMIUM member today by going to --> https://WomensMeditationNetwork.com/premium Join our Premium Sleep for Women Channel on Apple Podcasts and get ALL 5 of our Sleep podcasts completely ad-free! Join Premium now on Apple here --> https://bit.ly/sleepforwomen Join our Premium Meditation for Kids Channel on Apple Podcasts and get ALL 5 of our Kids podcasts completely ad-free! Join Premium now on Apple here → https://bit.ly/meditationforkidsapple Hey, I'm so glad you're taking the time to be with us today. My team and I are dedicated to making sure you have all the meditations you need throughout all the seasons of your life. If there's a meditation you desire, but can't find, email us at Katie Krimitsos to make a request. We'd love to create what you want! Namaste, Beautiful,
#725 What if the fastest way to grow your e-commerce revenue isn't more traffic — but fixing what happens after customers land on your site? In this episode, host Kirsten Tyrrel sits down with Matthew Stafford, founder of Build Grow Scale, to unpack why most e-commerce businesses don't actually have a traffic problem — they have a conversion problem. Matthew shares how his journey from concrete work to building multi-million-dollar online stores led him to obsess over data, customer experience, and small optimization “hinges” that swing big revenue doors. The conversation dives into practical CRO insights like website speed, checkout optimization, micro-copy, and working backward through the funnel — while also exploring the often-overlooked role emotional intelligence plays in entrepreneurship, leadership, and decision-making. If you want to increase sales without chasing vanity metrics and build a business that works better for both you and your customers, this episode is packed with powerful takeaways! What we discuss with Matthew: + Traffic vs. conversion problem + Optimizing existing visitors + Website speed & load time + Data-driven CRO decisions + Checkout page optimization + Micro-copy that converts + Working backward through funnels + Customer psychology & trust + Emotional intelligence in business + Removing ego from decisions Thank you, Matthew! Check out Build Grow Scale at BuildGrowScale.com. Follow Matthew on Facebook, LinkedIn, and Twitter. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Software Engineering Radio - The Podcast for Professional Software Developers
Mojtaba Sarooghi, a Distinguished Product Architect at Queue-it, speaks with host Jeremy Jung about virtual waiting rooms for high-traffic events such as concerts and limited-quantity product releases. They explore using a virtual queue to prevent overloading systems, how most traffic is from bots, using edge workers to reduce requests to the customer's origin servers, and strategies for detecting bots in cooperation with vendors. Mojtaba discusses using AWS services like Elastic Load Balancing, DynamoDB, and Simple Notification Service, and explains why DynamoDB's eventual consistency is a good fit for their domain. To explain the approach, he walks us through how his team resolved an incident in which a traffic spike overloaded their services. Brought to you by IEEE Computer Society and IEEE Software magazine.
Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic. Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew is the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands. He has knowledge and expertise, enabling him to mentor thousands of store owners through paid eCommerce groups and live events. His experience has also allowed him to help hundreds of eCommerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about eCommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America - BGS LIVE. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
A 29-year-old man is charged with killing his mother in Hawaii Kai. Hawaii Bowl week has arrived; the Bows and the Golden Bears meet the media as former teammates reunite for a Christmas Eve showdown. And a women allegedly driving under the influence crashed into a man, woman, and child last night on Kauai. See omnystudio.com/listener for privacy information.
The suspect accused of murdering his mother in Hawaii Kai appears in court. Hawaii leaders voice tourism concerns over the Trump administration's plan to increase vetting of visitors to the country. Maui County is starting a new method for projecting water demand.See omnystudio.com/listener for privacy information.
We're learning more about the potential direction of the state in upcoming fiscal year. What the Governor's proposed budget is revealing about his priorities. A payout for a man wrongfully imprisoned for years. Christmas is just 2 days away. If you still need to start your holiday shopping we'll give you some last-minute ideas.See omnystudio.com/listener for privacy information.
The city is working to stop sewage from spilling into a stream near Honolulu Harbor after an equipment failure near Pier 16. Hawaii leaders sound the alarm as the Trump administration proposes more extensive background checks on visitors. And more bus routes are planned to help fans get to the Hawaii Bowl to watch the University of Hawaii face Cal.See omnystudio.com/listener for privacy information.
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Christmas is one of the busiest travel periods in Nigeria. Millions journey across the country to reunite with family and loved ones. But year after year, the same challenges resurface: overcrowded stations, limited transport options, inflated fares, and endless delays. Why does Nigeria's transport system buckle under festive pressure — and what would it take to fix it?
This week is a classic “how did we get here?” episode — starting with the pain of losing a recording, then jumping into what's been happening in our world, from a surprise New York Times mention to a hospitality-heavy event with Mazzer at Sightglass. We talk about what makes coffee service feel special without getting stuck in inside-baseball language, and how energy, flow, and intention can shape the whole experience. From there we spiral into specialty coffee in places built for speed, using Downtown Disney as the example: expectations, wait times, identity, and why “special” has to be obvious and deliver fast if it's going to work in high-volume environments. We close out nerding on espresso size and extraction trends — how coffee's swung from tiny ristretto culture to modern big shots — and what all of that says about where coffee (and our own work) is headed.
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
Increased enforcement and harsher penalties -- That's the promise from local law enforcement as they look to crack down on illegal fireworks this holiday season. A move by Congress not to extend subsidies for Obamacare policies will most likely affect many Hawaii residents. And tomorrow marks one year since the current Kilauea eruption began.See omnystudio.com/listener for privacy information.
An update in the killing of a woman in Hawaii Kai, police announce a man believed to be her son has been charged. A special ceremony to mark the swearing in of the first ocean safety chief. Multiple people displaced after overnight fire in Honolulu.See omnystudio.com/listener for privacy information.
Join us as we close out the year with a bang. Special and returning guest, XP72, as well as LeoStixx, join the Closed Traffic Podcast! We'll talk all things flight sim and even get into some real-world aviation content. Tune in!Closed Traffic Podcast: https://www.closedtrafficpodcast.comInstagram @closed_trafficX @closedtrafficJoin us on Patreon: https://www.patreon.com/closedtraffic
Saskia Falken, in for Pippa Hudson speaks to Maxine Bezuidenhout, the Provincial Traffic Chief about what traffic officials are experiencing out there, the biggest risks right now, and how a bit of patience and courtesy can go a long way. Tags Pippa Hudson, Lunch with Pippa Hudson, CapeTalk, traffiSee omnystudio.com/listener for privacy information.
"AahBecause the world is roundIt turns me onBecause the world is roundAahBecause the wind is highIt blows my mindBecause the wind is high"Please join me on this 1st day of the Winter Solstice "Because" I have prepared another terrific soundtrack for your Sunday Evening. Coming along for the journey are 10CC, Don McLean, The Band, Jerry Garcia, The Eagles, Harry Chapin, Spirit, The Doors, New Riders Of The Purple Sage, America, Simon & Garfunkel, The Doors, Moody Blues, Traffic, Sly & The Family Stone, Little Feat, Blood Sweat & Tears, Little River Band, Marshall Tucker Band, John Lennon, The Guess Who, War and The Beatles...
Two people are now under arrest after a welfare check in Hawaii Kai led to the discovery of a body. After a wet week for the islands, will downpours continue into the holidays? If getting fit is one of your New Year's goals, UFC Gym offers these tips to get you started.See omnystudio.com/listener for privacy information.
The C.O.K crew have a intermission and discuss topics https://linktr.ee/clashofkrits Support us on https://patreon.com/ClashofKrits to get access to our after show "Late Night Traffic" and More!
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Ryan and Becca open with personal updates before shifting into a deeper conversation about generating consistent Etsy sales over time. Ryan breaks down a repeatable listing strategy designed for makers who aren't driving their own traffic, emphasizing the importance of creating evergreen listings built around a single form with multiple color variations rather than one-off products. He explains how strong photos, thoughtful titles and descriptions, and positioning items as highly giftable can help listings gain early momentum. The discussion also covers using Etsy's Marketplace Insights and strategic sales as visibility tools to build trust with the algorithm, earn reviews, and steadily improve search ranking. Ryan shares how these approaches have played out in his own shop this year and how they're shaping his Etsy strategy heading into 2026.
Top Stories for December 20th Publish Date: December 20th PRE-ROLL: SUGAR HILL ICE SKATING From the BG AD Group Studio Welcome to the Gwinnett Daily Post Podcast. Today is Saturday, December 20th and Happy Birthday to Dick Wolf I’m Peyton Spurlock and here are your top stories presented by Gwinnett KIA Mall of Georgia. Apartment fire displaces 19 residents in Buford Philadelphia Winn Chapter DAR Honors Veterans on National Wreaths Across America Day HOLIDAY TRAFFIC: Year-end travel expected to set new record Plus, Shane Delancey the Director of the Christmas Tradition at the Strand Theatre All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: Kia Mall of Georgia STORY 1: Apartment fire displaces 19 residents in Buford Tuesday afternoon, chaos broke out at the Plantation Ridge Apartments in Buford when a fire erupted on a second-story balcony. It was 3:44 p.m. when 911 calls started pouring in—residents scrambling to evacuate as flames climbed toward the second floor. By the time firefighters arrived, the back of the three-story building was ablaze. Crews worked fast, deploying hose lines to knock down the fire while police helped evacuate everyone inside. Six units were damaged—fire, water, the works—but thankfully, no one was hurt. The fire displaced 19 people—11 adults, eight kids. The Red Cross and apartment management are stepping in to help. Investigators traced the fire to a second-story balcony and ruled it accidental. STORY 2: Philadelphia Winn Chapter DAR Honors Veterans on National Wreaths Across America Day On Dec. 13, the Philadelphia Winn Chapter of the Daughters of the American Revolution (DAR) held two heartfelt ceremonies to honor veterans resting at Gwinnett Memorial Park and East Shadowlawn Memorial Gardens. It was all part of Wreaths Across America, a nationwide effort to remember the fallen, honor those who serve, and teach future generations about the cost of freedom. Volunteers placed fresh balsam wreaths—handcrafted in Maine, red bows and all—on veterans’ graves. The ceremonies featured local JROTC cadets, SAR Color Guard, and more. Through Dec. 31, wreath sponsorships are buy-one-get-one-free for next year’s event. STORY 3: HOLIDAY TRAFFIC: Year-end travel expected to set new record More than 122 million Americans—including 3.8 million Georgians—are gearing up to hit the road, skies, or rails this holiday season, according to AAA. That’s a record-breaking number, up 2.2% from last year. “People are ready to travel,” said Debbie Haas, AAA’s VP of travel. “Roads will be packed, airports busy—plan ahead, leave early, and maybe consider travel insurance if you’re flying in winter weather.” Of the 122 million, most (89%) will drive, with 109.5 million taking road trips. In Georgia, 3.4 million will drive, while nearly 200,000 will fly. Christmas week? Busier than New Year’s. Stay safe. We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We’ll be right back Break 2: Ingles Markets 1- DTL HOLIDAY STORY 4: Fani Willis testifies to Georgia Senate committee After over a year of dodging Republican efforts to drag her before the Georgia Senate, Fani Willis finally showed up at the Capitol on Wednesday—and it was a spectacle. For three hours, the Fulton County district attorney sparred with a special committee she called a “political farce.” The committee, created by Senate Republicans, has been gunning for Willis ever since she indicted Donald Trump and 18 others over the 2020 election. The hearing? A mix of accusations and insults. Sen. Greg Dolezal, filling in as chair, grilled Willis on everything from her office’s spending to her use of a media tracking service. Willis fired back, calling some questions “ignorant”. Both sides threw punches. Dolezal pointed to Willis’ political donations and her staff’s ties to Democratic campaigns. Willis countered with social media posts showing Dolezal and others using the investigation for their own political gain. The hearing ended with no clear resolution—just more finger-pointing. STORY 5: UPDATE: 19-year-old shot by Gwinnett police after charging officers with a knife Gwinnett County police are looking into a Thursday afternoon shooting involving one of their own. It started around 1:40 p.m. when the State Mobile Crisis Team called officers to help with a mental health situation on Lockridge Drive, near Peachtree Corners. When officers arrived, they spoke with the crisis team and a 19-year-old outside the home. Clinicians decided the teen needed to go to the hospital for evaluation. But things escalated fast. “The subject went back inside, came out with a knife, and charged at the officer,” said Cpl. Angela Carter. “Despite commands to stop, the officer fired, striking the individual.” Paramedics on scene treated the teen, who was taken to the hospital and is alive, though their condition is unclear. The Georgia Bureau of Investigation is now handling the case, as is standard in officer-involved shootings. Here is Shane Delancey the Director of the Christmas Tradition at the Strand Theatre -Interview with Shane Delancey- Break 3: THE STRAND STORY 6: UGA researchers find more evidence that mining would harm Okefenokee New research has added weight to what environmentalists have been saying for years: mining near the Okefenokee Swamp is a terrible idea. Scientists at UGA found that water in the swamp and the aquifer beneath it share the same “fingerprint,” meaning they’re connected. Pull water from the aquifer? You’re pulling it from the swamp too. For years, it was assumed a thick clay layer separated the two, but this study flips that on its head. Rainfall raises the swamp’s water level—and, a month later, the aquifer’s. Activists are calling the findings a “game changer.” STORY 7: Gwinnett Native Todd Welborn Named Mountain View Head Football Coach Mountain View has tapped Todd Welborn as its new head football coach for the 2026 season, and honestly, it feels like a homegrown story coming full circle. Welborn, a former Collins Hill offensive lineman and a 26-year coaching veteran, has spent most of his career in Gwinnett County. For the past four years, he’s been a key part of Mountain View’s program, serving as defensive coordinator and handling a lot of behind-the-scenes work. Now, he’s stepping into the top spot, replacing John Poitevint, who led the Bears to three playoff runs from 2020 to 2025. Welborn, who’s deeply rooted in the Mountain View community—his kids attend local schools, his wife teaches in the cluster, and he’s coached youth football in the area—sees potential. “We’ve got talented kids,” he said. “It’s time to fix last year’s mistakes and let the sun rise over Mountain View.” We’ll have closing comments after this Break 4: VILLA RICA WONDERLAND TRAIN- GCPS Hiring Signoff – Thanks again for hanging out with us on today’s Gwinnett Daily Post Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.gwinnettdailypost.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com www.kiamallofga.com Ice Rink – Downtown Sugar Hill Team GCPS NewsPodcast, CurrentEvents, TopHeadlines, BreakingNews, PodcastDiscussion, PodcastNews, InDepthAnalysis, NewsAnalysis, PodcastTrending, WorldNews, LocalNews, GlobalNews, PodcastInsights, NewsBrief, PodcastUpdate, NewsRoundup, WeeklyNews, DailyNews, PodcastInterviews, HotTopics, PodcastOpinions, InvestigativeJournalism, BehindTheHeadlines, PodcastMedia, NewsStories, PodcastReports, JournalismMatters, PodcastPerspectives, NewsCommentary, PodcastListeners, NewsPodcastCommunity, NewsSource, PodcastCuration, WorldAffairs, PodcastUpdates, AudioNews, PodcastJournalism, EmergingStories, NewsFlash, PodcastConversations See omnystudio.com/listener for privacy information.
It's a First Alert Weather Day for parts of the state. We're tracking the impacts of a system that storm led to flooding, and even a tornado warning for Niihau this morning. Continued fallout in the attack of a Moanalua high athletics official as one of Hawaii's most storied athletes weighs in. And the U.S. Justice department released thousands of documents related to Jeffrey Epstein, but lawmakers are worried the rest of the files will not be released by the lawful deadline. See omnystudio.com/listener for privacy information.
With New Year's approaching, law enforcement is warning the public about stricter penalties for illegal fireworks. Honolulu police say a man caught on camera is wanted in connection with a break-in at a local school. A major nurses' union has filed a complaint against Kaiser Permanente, saying hospital leaders stopped contract talks and tried to work around the agreed-upon bargaining process.See omnystudio.com/listener for privacy information.
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Free SEO Audit Here Download BFCM Playbook (Profit Peak) HereConnect with Kat RamosBFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels.But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak's newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.Kat breaks down the key findings from thousands of Australian orders, including:
Matt joins to give his honest perspective of the tragic murder of Rob and Michele Reiner earlier this week by their son, Nick who has had a public problem with drugs for years. Check out Matt's sobriety podcast here Supporting Sobriety Podcast (@sobriety_pod) / XSee omnystudio.com/listener for privacy information.
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Every year, countless animals meet their end on our roads - yet most of us barely notice. But this isn't just a minor tragedy; the sheer scale is reshaping ecosystems across the planet. So, how can we make a difference - and could eating roadkill be part of the solution?
On this First Alert Weather Day, a disturbance brings heavy pockets of rain to the islands. New clues emerge in the killing of a Halawa teen. And the crash of a private jet in North Carolina kills a retired NASCAR driver and his family.See omnystudio.com/listener for privacy information.
The demolition of Aloha Stadium has begun. What crews have done so far and the latest timeline for the new facility. Real estate, legal battles, and admission policies. Those were some of the hot topics Kamehameha Schools trustee finalists were grilled on during a community meeting. Why this Chinatown community is reaching out across the Pacific to ask for help. See omnystudio.com/listener for privacy information.
On this First Alert Weather Day, Billy V has the latest on the threat of heavy rain and flash flooding. The state begins emergency repair work on Kamehameha Highway due to erosion. And the latest from North Carolina, where multiple people have died following a plane crash near Charlotte.See omnystudio.com/listener for privacy information.
An eroding highway in Windward Oahu is declared a traffic emergency zone. Plus an update on the timeline for Maui wildfire settlement payments. And, new ideas for HPD to fill vacancies and keep officers on the job. The strategies now being suggested. See omnystudio.com/listener for privacy information.
A couple faces a lifetime ban from all state Department of Education property. A federal judge dismisses the lawsuit that accused Maui Police Chief John Pelletier of helping Sean 'Diddy' Combs cover up a California gang rape. Prosecutors clear a Honolulu police officer in a deadly summer shooting.See omnystudio.com/listener for privacy information.
On TODAY'S BEST OF AWADD RADIO, Joel Klatt has done it again, he's doubled down on one of the worst takes of all time in the sports media sphere, AWadd reacts to him being a DUMMY for the second time this week. Jake from Richmond calls back in to talk some college football, did the committee get it right and how would he make the rules if he were in charge, plus when does hate turn to admiration in sports? Matt Shelton-Eide joins the show to break down the Rams of VCU as it is a VCU Gameday here on 910 the fan. Coming off a massive win over Niagara can they keep the momentum up here at home vs American at the Stu! Traffic reporter Brian breaks down the door to talk some college football playoffs and a caller wants to talk ODU. Tune in LIVE every weekday from 12-3 PM everywhere on the Audacy app and locally at 910 the fan and 105.1 FM for more AWadd Radio!!
Matt Shelton-Eide joins the show to break down the Rams of VCU as it is a VCU Gameday here on 910 the fan. Coming off a massive win over Niagara can they keep the momentum up here at home vs American at the Stu! Traffic reporter Brian breaks down the door to talk some college football playoffs and a caller wants to talk ODU. AWadd and JMoney go down the entire college football playoff bracket breaking down each matchup and telling you how the playoffs will play out! AWadd finishes the show out today as always with GAMEDAY, previewing the massive Thursday Night Football game between the Rams and the Seahawks tonight in Seattle! Tune in LIVE every weekday from 12-3 PM everywhere on the Audacy app and locally at 910 the fan and 105.1 FM for more AWadd Radio!!
If you've noticed your content isn't getting found the way it used to, you're not imagining things. Search is changing fast, and AI is right in the middle of it. This week, I'm joined by my friend Rich Brooks, digital marketing veteran, agency owner, and host of the Agents of Change podcast, to break down what's actually happening behind the scenes with search and what creators need to do next.We talk about why informational SEO is taking a hit, how AI overviews and answer engines are changing traffic patterns, and why fewer visits doesn't automatically mean worse results. Rich explains the shift toward higher-intent traffic, branded search, and why trust, authority, and clarity matter more than chasing rankings.This episode is all about adjusting expectations and strategies without panicking. From optimizing service pages to thinking differently about PR, branding, and video content, Rich shares practical guidance to help creators and businesses stay visible, credible, and relevant in an AI-driven world.Key TakeawaysInformational SEO is losing ground: AI summaries often answer top-of-funnel questions before anyone clicks a website.Fewer visits can mean better leads: Traffic may drop, but intent is getting sharper, especially for service-based businesses.Optimize bottom-of-funnel pages first: Service and sales pages matter more than ever for conversions.Branded search is becoming critical: When people search for you by name, AI and search engines take notice.External citations matter: AI tools look at trusted directories, media outlets, and third-party sources to decide who to recommend.Consistency builds entity trust: Saying the same thing about your brand across your site, directories, and profiles helps AI understand who you are.Video and podcasting still matter: Showing up as a real human builds trust and authority AI can't fake.Answer real questions clearly: FAQs, structured content, and clear explanations help both humans and AI understand your expertise.ResourcesConnect with Rich Brooks on LinkedInAgents of Change Podcast: www.theagentsofchange.com/podcastsFlight New Media: www.takeflight.comEcamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show...
Gov. Josh Green joined Spotlight Now to discuss top issues for the state, which includes looking for a new way forward to build the Thirty Meter Telescope on Hawaii Island. With New Year’s Eve and the anniversary of the deadly fireworks incident in Aliamanu approaching, the governor is urging the public to stay safe. He also warns law enforcement will be out in force. In this episode, he also addressed plans to pause tax cuts to shore up the state budget, and his stance on recreational marijuana and gambling in Hawaii.See omnystudio.com/listener for privacy information.
A new cold front is approaching the western end of the state, bringing the threat of heavy rains and flash flooding. After the Maui County Council couldn't reach a decision, Mayor Bissen announced his pick to fill the seat of late council member Tasha Kama. And as 2025 comes to a close, Governor Josh Green discusses Hawaii's economic outlook as well as some of next year's key issues.See omnystudio.com/listener for privacy information.
Maui County's mayor picked a new council member to fill the late Tasha Kama's seat. A new video allegedly shows angry parents upset at referees before a school athletic official got knocked unconscious. A man accused of stabbing a Honolulu police officer is indicted.See omnystudio.com/listener for privacy information.
A chaotic scene from Windward Oahu as a crash leaves a car on its side and another balancing upright. When and where this happened, and if anyone was hurt. A local bar that has served Honolulu for nearly a century could soon be closing its doors. If you need help with your shopping we'll look at some stocking stuffers that promise to be a big hit.See omnystudio.com/listener for privacy information.
A couple has been banned for life from all Hawaii State Department of Education property following an alleged assault of a school official. A crash leaves path of destruction near a Windward Oahu home. We're in another First Alert Weather Day with showers and thunderstorms expected to stall over the western islands.See omnystudio.com/listener for privacy information.
This month on Unpacked, we're diving into Afar's just-released Where to Go list—but this year's picks are different. In 2026, we want to lessen the burden on overtouristed destinations and expand visitation to other parts of the world. Our editors carefully selected 24 emerging regions and overlooked locales that will inspire your next great adventure. For Laikipia, that means looking beyond the overcrowded Maasai Mara to discover a Kenyan plateau where half the country's black rhinos roam, where you might be the only vehicle at a sighting, and where conservation and community go hand in hand. In this episode, host Aislyn Greene talks with Alexandra Owens, a travel writer who specializes in conservation tourism and sub-Saharan Africa. Alexandra shares why this network of community-run conservancies offers a model for what safari can be: high value, low impact, and genuinely beneficial to local communities. Plan Your Laikipia Safari (Listen to the View From Afar episode about the Great Migration controversy.) Stay —Book a stay at andBeyond Suyian, a new lodge that opened in July 2024 on Suyian Conservancy —Try Segera Retreat, a conservancy with a collaborative relationship with local communities and a new rhino sanctuary —Stay at Lewa Wildlife Conservancy, one of the original conservancies in the region, known for its rhino protection program and house-made goat cheese See and Do —Visit Ol Pejeta Conservancy to see the last two northern white rhinos on Earth—a mother and daughter—and learn about groundbreaking efforts to bring the species back from functional extinction —Consider hiring a safari advisor, especially if visiting multiple conservancies—they can help with charter flights and insider experiences. Alexandra recommends Tamsin Fricker at Travel Artistry Africa and Chris Liebenberg at Piper & Heath Resources • Follow Alexandra's work on LinkedIn • Visit Alexandra's website • Learn more about Space for Giants, the elephant conservation NGO working in Laikipia • Explore all 24 destinations on Afar's Where to Go in 2026 list • Follow us on Instagram: @afarmedia Listen to All the Episodes in our Where to Go 2026 Series E1: This Island in the Bahamas Promises Pink Sand, Historic Hideaways, and Perfect Solitude E2: Why Peru's Second City Might Be Its Best-Kept Secret E3: The New 170-Mile Hiking Network Connecting Stockholm's Dreamy Archipelago E4: Route 66 Turns 100—and Albuquerque Is Ready to Celebrate E5: Why Morocco's Chill Capital Deserves Your Attention E6: Three Hours From Nashville, the South's Next Great Food Capital Is Waiting E7: The French Riviera's Last Stop Before Italy—and Its Best-Kept Secret E8: Skip the Serengeti Traffic Jams for This Under-the-Radar Kenyan Safari (this one!) Stay Connected Sign up for our podcast newsletter, Behind the Mic, where we share upcoming news and behind-the-scenes details of each episode. Explore our other podcasts, View From Afar, about the people and companies shaping the future of travel, and Travel Tales, which celebrates first-person narratives about the way travel changes us. Unpacked by Afar is part of Airwave Media's podcast network. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
A new plan for ski traffic in Big Cottonwood Canyon is here! Host Ali Vallarta and Save Our Canyons executive director Jack Stauss discuss why it's so good, and what to expect. Plus, why some SLC landlords would rather give you a cruise than lower the rent, and joyful shoutouts. Resources and references: More transit and tolls? UDOT unveils plan to handle Big Cottonwood Canyon travel woes [KSL] Submit public comment on Big Cottonwood Canyon Environmental Assessment. Here's how apartment owners are competing with each other to win renters [Building Salt Lake] Become a member of City Cast Salt Lake today! It's the best way to support our work and help make sure we are around for years to come. Get all the details and sign up at membership.citycast.fm. Subscribe to Hey Salt Lake, our daily morning newsletter. You can also find us on Instagram @CityCastSLC. Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: (801) 203-0137 Looking to advertise on City Cast Salt Lake? Check out our options for podcast and newsletter ads. Learn more about the sponsors of this episode: Harmons Cyprus Credit Union Aura Frames - Support the show by mentioning CITYCAST at checkout! Use code CITYCAST for $35 off ICO Salt Lake Sewciety Live Crude - Use code CITYCASTSLC to try CRUDE's Oil Cleansing Starter kit for Free Cozy Earth - use code COZYSALTLAKE for up to 20% off
Can Police Still Search Your Car for the Smell of Marijuana?Steve Palmer and Troy Henricksen discuss the “plain smell” doctrine—a hot topic in criminal procedure, especially with all the changes surrounding marijuana laws in Ohio. They walk you through what cops can and can't do during a traffic stop when they detect the scent of marijuana, explaining how the Fourth Amendment and recent legal changes affect searches, privacy rights, and law enforcement actions.Together, they break down the evolution from the days when the mere odor of marijuana was enough for a search, to today's more complex landscape where medical and even recreational use of marijuana has changed the legal calculus. They explain how “probable cause” is no longer as simple as it used to be, why the plain smell doctrine isn't as clear-cut, and what this means for drivers, law enforcement, and anyone interested in constitutional rights.If you've ever wondered how legalization affects your rights on the road—or if you just enjoy following the ever-changing world of criminal law—this is an episode you won't want to miss. Moments00:00 "Fourth Amendment and Automotive Exception"03:55 Ohio's Plain Smell Doctrine Explained08:06 "Probable Cause and Police Inquiry"10:45 "Law and Society Evolving"Here are 3 key takeaways:The “Plain Smell Doctrine” Isn't What It Used To Be: The once-clear rule that the odor of marijuana gave police probable cause to search your car is now muddy in Ohio and other states with legalized cannabis. Police must consider if there's a legal reason for the odor before jumping to conclusions.Legalization Shifts the Burden: With legal medical and recreational marijuana, officers should now do more investigating before deciding to search. Simply smelling marijuana isn't enough—they need facts pointing toward illegality.Know Your Rights: If you're ever pulled over and marijuana is involved, you aren't required to answer all questions. Like Steve Palmer emphasized, politely exercising your right to remain silent could matter more than ever as courts adapt to new laws.Got a question you want answered on the podcast? Call 614-859-2119 and leave us a voicemail. Steve will answer your question on the next podcast!Submit your questions to www.lawyertalkpodcast.com.Recorded at Channel 511.Stephen E. Palmer, Esq. has been practicing criminal defense almost exclusively since 1995. He has represented people in federal, state, and local courts in Ohio and elsewhere.Though he focuses on all areas of criminal defense, he particularly enjoys complex cases in state and federal courts.He has unique experience handling and assembling top defense teams of attorneys and experts in cases involving allegations of child abuse (false sexual allegations, false physical abuse allegations), complex scientific cases involving allegations of DUI and vehicular homicide cases with blood alcohol tests, and any other criminal cases that demand jury trial experience.Steve has unique experience handling numerous high-publicity cases that have garnered national attention.For more information about Steve and his law firm, visit Palmer Legal Defense. Copyright 2025 Stephen E. Palmer - Attorney At Law Mentioned in this episode:Circle 270 Media Podcast ConsultantsCircle 270 Media® is a podcast consulting firm...