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Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A Shanghai woman's battle against a "demon-revealing" traffic mirror led to a rash of car accidents, police intervention, and mirrors sealed in cement.READ, PRINT, SHARE: https://weirddarkness.com/fengshui-traffic-mirror/WeirdDarkness® is a registered trademark. Copyright ©2026, Weird Darkness.#WeirdDarkness #WeirdDarkNEWS #FengShui #Shanghai #China #DemonRevealingMirror #ChineseFolklore #ChineseMythology #NineTailedFox #Supernatural #Paranormal #StrangeNews #WeirdNews #CursedObjects #Superstition #BadLuck #TrueStories #BizarreStories #OddNews #ViralNews
Welcome to the Share Shed — a judgement-free corner of Sober Awkward where we gently drag our most awkward drinking stories into the daylight and finally let them go.This is the place for the questions you've never asked out loud and the moments you still remember at 3am when your brain decides to replay your greatest hits of humiliation. Family parties that went wildly off-piste. Traffic cones worn as hats. One night stands you wish had stayed one night. Messages sent. Bins vomited in. Questionable run-ins with the police. You know the ones.Each week, listeners send in their awkward questions and clumsy confessions, anonymously if they like, and Vic reads them out, unpacks the shame, adds some perspective, and helps you understand why these memories stick around — and how to stop them haunting you. This isn't about glorifying drinking or wallowing in regret. It's about understanding shame, normalising messy human behaviour, and reminding you that you are not broken, bad, or alone — you were just drinking in a culture that told you this was normal.If you've ever wondered how to move past embarrassment, why certain memories still sting even years later, or whether anyone else has done something that bad (spoiler: yes), The Share Shed is for you.Send your awkward questions and clumsy confessions to vic@soberawkward.com, and let's tuck those drunken ghosts safely away — where they belong.Kettle on. Share shed open. Let's get a little bit awkward.... Hosted on Acast. See acast.com/privacy for more information.
Massachusetts man used a blowtorch to melt ice on his roof, home catches fire. Crackerbarrel restaurants makes traveling employees only eat at Crackerbarrel. Chinese woman causes car accidents after removing a traffic mirror for better Feng-Shui for her own home. // Weird AF News is the only daily weird news podcast in the world. Weird news 5 days/week and on Friday it's only Floridaman. SUPPORT by joining the Weird AF News Patreon http://patreon.com/weirdafnews - OR buy Jonesy a coffee at http://buymeacoffee.com/funnyjones Buy MERCH: https://weirdafnews.merchmake.com/ - Check out the official website https://WeirdAFnews.com and FOLLOW host Jonesy at http://instagram.com/funnyjones - wants Jonesy to come perform standup comedy in your city? Fill out the form: https://docs.google.com/forms/d/e/1FAIpQLSfvYbm8Wgz3Oc2KSDg0-C6EtSlx369bvi7xdUpx_7UNGA_fIw/viewform
SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Guy Benson Show 02-03-2026 Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Richard McGirr breaks down a detailed case study of a sponsored Best Ever webinar and how paid media can be used to responsibly scale capital raising. He explains why cold traffic struggles in high-trust investments, how sponsored webinars function as “rented” warm audiences, and why education-first positioning is critical when asking for six-figure commitments. Richard walks through the structure of the webinar, why capital protection and income resonated with investors, and how private real estate credit compares to equity in volatile markets. He also outlines his post-webinar follow-up systems, including rapid sales SLAs, email drips, and how long-tail conversions ultimately drive ROI from paid placements. Visit www.tribevestisc.com for more info. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
Megan chats with Maria Lucey about how she built a profitable food brand through YouTube alone and why long form video is one of the smartest growth moves food bloggers can make right now. Maria Lucey is a Registered Dietitian and content creator who launched her YouTube channel at the end of 2023 and grew it to over 44,000 subscribers in just over two years. Her channel focuses on long-form nutrition education and practical recipes that help people meet their health goals. Although she didn't have a blog when she started YouTube, Maria quickly recognized how the two platforms could complement each other and began building her blog soon after. Today, YouTube is her second-largest traffic source after Google and has helped her grow an email list of more than 6,000 subscribers, primarily through YouTube opt-ins, despite her blog still being relatively small. She monetizes through brand partnerships, YouTube and Mediavine ad revenue, and digital products. Maria is passionate about showing that anyone can start from zero - she began with no SEO or camera experience and built her platform through consistency and learning along the way. She also emphasizes how well blogging skills transfer to YouTube, and recently was flown to Los Angeles to collaborate with some of the platform's most established creators. What if you stopped chasing every platform and committed fully to one that actually builds trust, authority, and income? In this episode, Maria Lucey shares exactly how she grew a YouTube channel to nearly 50,000 subscribers in just over two years, monetized early, built a massive email list, and replaced her full time clinical job without relying on SEO or social media trends. This conversation breaks down what really works on YouTube for food creators and why consistency beats perfection every time. Key Topics Discussed: Future Consistency beats talent every time: Posting one video per week built momentum, skill, and confidence long before results showed up. YouTube rewards commitment not volume: Growth came from showing up weekly, not from posting more often or gaming the algorithm. Your first videos will be bad and that is the point: Improvement only happens through repetition and publishing before you feel ready. Monetization can happen faster than you think: Maria reached YouTube monetization within six months by focusing on watch time and value. Email lists convert extremely well from YouTube: Simple lead magnets tied directly to video topics drove consistent list growth. Packaging matters as much as content: Titles and thumbnails determine whether your video gets clicked at all. Curiosity outperforms keywords early on: Intrigue driven titles helped videos get discovered before shifting to SEO later. Connect with Maria Lucey Website | Instagram | YouTube
Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As we move into Week 2 of the freezing fallout from Winter Storm Fern, we've got the latest on the city's response and the resources available to help you survive this. Plus, will the traffic gridlock nightmares at our airport ever get any better? Nashville Scene reporter Lena Mazel joins host Marie Cecile Anderson to discuss her recent article about how we got here, and what the airport authority and Metro leaders are planning to make it better. Spoiler alert: You're gonna need some patience. Visit our running resource page of opportunities to help and be helped here. Donate to the United Way and Community Foundation Winter Storm Recovery Fund at UnitedWayGN.org Donate to NewsChannel 5's Winter Storm Relief Fund in partnership with Hands On Nashville and Second Harvest by texting NC5 to 50155. Get information on discounted hotel rates here. If you need assistance with ANYTHING, call 211 or visit nashvilleresponds.com. Report power outages to NES by texting OUT to 637797. Please reserve 911 for emergencies, including downed power lines. For non-emergencies, call 311 or visit hubNashville. Metro has opened emergency warming locations at fire stations and community centers. These will be open 24/7. Bring what you need to stay as long as you need. To request a ride to a warming shelter, call 615-401-1712. Get more from City Cast Nashville when you become a City Cast Nashville Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at membership.citycast.fm/nashville Want some more City Cast Nashville news? Then make sure to sign up for our Hey Nashville newsletter. Follow us @citycastnashville You can also text us or leave a voicemail at: 615-200-6392 Interested in advertising with City Cast? Find more info HERE.
This week: 123 days into a "ceasefire", Israel has killed at least 524 Palestinians in Gaza. Israel reopened the Rafa Crossing as Israeli strikes continued to claim lives. Israel is continuing to destroy cemeteries in Gaza. Israel has killed more than 71,769 Palestinians in Gaza since October 7th, 2023. In this episode: Hani Mahmoud, Al Jazeera Correspondent Ibrahim al-Khalili, (@_ibrahimalkhalili) Al Jazeera Correspondent Episode credits: This episode was produced by David Enders. Our sound designer is Alex Roldan. Our lead of audience development and engagement is Andrew Greiner and Munera AlDosari is our engagement producer. Alexandra Locke is The Take’s executive producer. Ney Alvarez is Al Jazeera's head of audio. Connect with us: @AJEPodcasts on X, Instagram, Facebook, and YouTube
In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt joins to talk about the long week of traffic and road issues over the winter storm and more! See omnystudio.com/listener for privacy information.
Pennsylvania’s 67 counties are once again urging state lawmakers to increase funding for technology and staff needed to answer 911 calls. They’d do that by raising the surcharge on residents’ phone lines. Mental health and drug treatment advocates in Pennsylvania are reeling after the federal government recently cut their funding and then quickly reversed the cuts. Nearly 500,000 Pennsylvanians got health insurance last year through Pennie, the state’s Affordable Care Act marketplace, marking a record enrollment. But thousands have dropped coverage for 2026 after the loss of federal premium subsidies. The Pennsylvania Game Commission is pausing its proposal to move up the start of firearms deer season...for now. The decision comes after heavy backlash from the hunting community. A man is dead after being shot by a PA state trooper in Lebanon County. A State Police spokesman says troopers were serving a warrant as part of a child pornography investigation, when the unidentified suspect confronted troopers “in a manner which resulted in members discharging their firearms.” A Pennsylvania state lawmaker who also leads a trade group is announcing he's resigning effective this Saturday, January 31st. State Rep. Seth Grove is a Republican who represents York County. Governor Josh Shapiro is preparing to release a long-awaited plan to tackle Pennsylvania's housing crisis, according to reporting by our partners at Spotlight PA. That crisis includes soaring rents, rising homelessness, a housing shortage, and home ownership that is out-of-reach for many families. Traffic and noise may increase around Cumberland County's Naval base. Officials are in the midst of a two-week-long force protection exercise that began on Monday. If you're already a member of WITF's Sustaining Circle, you know how convenient it is to support programs like The Morning Agenda. By increasing your monthly gift, you can help WITF close the budget gap left by the loss of federal funding. Visit us online at witf.org/increase or become a new Sustaining Circle member at www.witf.org/givenow to help build a sustainable future for WITF and public media. Thank you.Support WITF: https://www.witf.org/support/give-now/See omnystudio.com/listener for privacy information.
Crews continue to search for a young fisherman who was swept into rough waters on Kauai's North Shore. Hawaii County's police commission interviews eight chief candidates. Police determine possible factors in an overnight Hilo crash that resulted in a man's death.See omnystudio.com/listener for privacy information.
Tara reveals the part of the story no one else is telling. Using newly uncovered Signal chat logs exposed by investigative reporter Cam Rigby, this episode traces the violence in Minneapolis back to one specific location: 2614 Nicollet Avenue — an unassuming building allegedly tied to massive Somali-linked fraud operations worth hundreds of millions of dollars. Why were activists obsessively monitoring this address? Why did riots erupt only where fraud investigations were closing in? And why did the national narrative suddenly shift from fraud to “ICE = Nazis”? From Alex Pretty's role in blocking traffic to protect the site, to Joe Rogan connecting the dots on color-revolution tactics, Tara lays out how chaos is used to bury corruption — and why Americans are being deliberately distracted.
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This is the 4PM All-Local update on Thursday, Jan, 29.
This is the noon All Local for Thursday, January 29, 2026
Traffic doesn't make you impatient—you were already impatient. Your circumstances don't determine your spirit; your spirit determines how you experience your life.#FULLTANKwithBroBo #FULLTANKwithBroBo2026 #BoSanchez #Patience #InnerPeace #MindsetShift #FaithInAction #Mark4 #SpiritualGrowth #MeasureOfMercy #CleanWindows #LightOfTheWorld--- P.S. If your spirit has been whispering for a break, listen. Join me on a transformative journey: The "Mary's Comfort" Pilgrimage to Guadalupe, Mexico from March 16 to 25, 2026. The Shrine of Our Lady of Guadalupe is not just a destination; it is a spiritual home. It is where Mary made her tender promise to care for all her children. Just click here to learn more: bosanchez.ph/pilgrims/guadalupeSupport this podcast. Help me reach others by supporting this podcast.To support my mission work, click this link now! http://BuyMeACoffee.com/brotherbosanchez
Hawaii lawmakers introduce new resolutions to launch their own investigation into a legislator who accepted a $35,000 bribe. A rescue off Rabbit Island and how first responders saved a distressed swimmer. Also, the Honolulu City Council approved a proposal to raise the fares for TheBus.See omnystudio.com/listener for privacy information.
Lawmakers may consider changing traffic laws following Tuesday's deadly crash on the H-1 Freeway. The city council votes on a proposal to raise public transit fares. Two border patrol agents are now on leave after a shooting in Minneapolis killed ICU nurse Alex Pretti.See omnystudio.com/listener for privacy information.
Lawmakers have a new strategy as they try to determine which one of them was involved in a federal bribery case. City bus fares are going up again -- how much more you'll have to pay to ride. And the clean up continues on Hawaii Island after last weekends eruption episode sent tephra and ash over communities.See omnystudio.com/listener for privacy information.
The search continues for a teen who was swept into the ocean while fishing with a friend. Senate Democrats vote to block legislation to fund the Department of Homeland Security. A Hawaii Island disaster response group is helping residents clear massive amounts of tephra after Kilauea's 41st eruption.See omnystudio.com/listener for privacy information.
Eric Shanfelt joins the Local Media Association to take an in-depth look at whether publishers should block AI bots from their websites and, if so, how to do it. He explains the tradeoffs between AI visibility and website traffic, then walks through simple, real-world defenses you can implement without overcomplicating your stack.You will learn:Traffic vs visibility: which matters more right nowHow to use robots.txt (and what not to block)How a firewall service like Cloudflare or Amazon Web Services can helpWhy local publishers should consider blocking international trafficThe “back door” way AI bots can still index your sites.We'd like to extend a huge thanks to the Local Media Association for hosting this session and for the work they do every day to support local publishers. Learn more and please consider joining LMA at https://www.localmedia.org/ Learn more at https://nearviewmedia.com/
Hometown Radio 01/28/26 3:30p: Dr. Gene Nelson remains opposed to the S. Higuera Traffic Project
Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 061: We're revisiting an old favorite with expanded scenes as we get ready for Season 3, premiering February 11th. This week on Six Picks Music Club, Geoff, Russ, and Dave explore the phenomenon of band members launching epic solo careers. They'll dissect the legacies of three iconic groups: Traffic, Red Rider, and Million Dead. Prepare to hear about the impact of each band and how their frontmen, Steve Winwood, Tom Cochrane, and Frank Turner, respectively, went on to achieve solo stardom. But wait, there's more! The guys take a hilarious detour to investigate the subculture of men who call other men, men? Strap in for Goin' Solo. Apple Podcasts Spotify Playlist Official Site
AP correspondent Jennifer King reports on an NTSB hearing looking at last year's deadly midair collision near Washington, DC.
Fresh off his State of the State address, Gov. Josh Green discusses his top priorities for the 2026 legislative session. The governor covered a wide range of topics, including the proposed partnership between Hawaii Pacific Health and HMSA. Green also said he plans to support legislation to prevent federal law enforcement from covering their faces. The governor also addressed the attorney general’s investigation into an unnamed lawmaker who allegedly took $35,000 in a paper bag. He says he does not know the identity of the lawmaker, or what may have happened. But he is pushing the attorney general to work quickly to release the results of her investigation.See omnystudio.com/listener for privacy information.
A crash on the H-1 Freeway kills a woman and injures six others, shutting down all eastbound lanes through the afternoon commute. A community vigil at the Hawaii State Capitol honors Alex Pretti, the ICU nurse who was fatally shot by ICE agents in Minnesota. A Hawaii Island chef is among six people killed in a private jet crash in Maine this weekend, according to his family.See omnystudio.com/listener for privacy information.
A multi-car crash on the H-1 Freeway in Aiea claims the life of a young woman. On the Big Island, authorities seize over a thousand pounds of marijuana in a major drug bust. Plus, concerns grow over water catchment systems on Hawaii Island just two days after Kilauea's latest eruption.See omnystudio.com/listener for privacy information.
A major crackdown on drugs in Hawaii County. We'll tell you how many pounds of drugs police were able to keep off the streets. Hawaii's solar power capacity is going up. The amount of energy local homeowners are producing with their rooftop systems. And wildlife officials ask for help finding a troubled whale. Where it was last seen and what you can do if you spot it. See omnystudio.com/listener for privacy information.
Department of Homeland Security Secretary Kristi Noem is facing fresh criticism today following Saturday's deadly shooting in Minneapolis by Federal agents. A 27-year-old woman was killed in a bad crash yesterday after police say she was ejected from an open truck bed. And friends and family are mourning the loss of a Hawaii Island chef who was killed in a plane crash in Maine.See omnystudio.com/listener for privacy information.
Wed, Jan 28 9:03 PM → 9:03 PM Snowplow drivers discuss the very polite and courteous drivers of my city Radio Systems: - Roanoke Valley Radio System II
An anti-ICE protest is forming at the federal building in Seattle. Governor Bob Ferguson held a press conference about ICE’s actions in Washington. Airlines are adding more flights for fans heading to the Super Bowl. A sports broadcaster in Minnesota had to issue an apology for making a joke about paid protesters. // LongForm: GUEST: Scott Jennings is bringing his viral CNN takedowns to Seattle Red nights. // Quick Hit: NATO Secretary General Mark Rutte gives the Europeans a reality check.
Matt stops in to give us an update on the winter storm roads in Indy. See omnystudio.com/listener for privacy information.
Tara breaks down what she calls the real story the media skipped — not church protests, but a massive fraud investigation tied to hundreds of fake health-care businesses operating out of a single rundown Minneapolis warehouse
It's a jam-packed episode as Tara returns after the storm to unpack what really happened on the roads, why forecasts missed so badly, and what colder winters mean going forward
Tara is back after the storm — and she's got stories. From getting stranded on sheets of ice
Tara exposes what she calls the real story the media refuses to touch — not church disruptions, not optics, but hundreds of millions of federal dollars tied to organized fraud, activist enforcement, and violent obstruction of federal investigations ⚠️
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What does a city feel like after it cuts car traffic in half and gives the streets back to people? We take you onto Paris' bike lanes, into its buses and metros, and through the policies that turned a car-choked capital into a place where movement feels easy, human, and fast.We break down how temporary “COVID paths” grew into a citywide Plan Vélo, backed by a major budget and an audacious goal: make every neighborhood bike-accessible. That meant building more than 1,000 kilometers of bikeways, re-striping streets, adding protection, and coordinating signals so cycling works at all ages and abilities. Pair that with bus-only lanes, filtered residential streets, and the removal of 50,000 parking spaces, and the result is a network that moves more people with less noise and danger. Ready to rethink your city's playbook? Listen, share with a friend who bikes or rides the bus, and subscribe to support more people-first urban stories.Send us a textSupport the show
Peachtree Corners continues to push forward on what “smart city” can really mean—and in this in-person episode of Peachtree Corners Life, host Rico Figliolini sits down with City Councilman Phil Sadd (Post 1, District 1) to unpack the biggest initiatives shaping the city right now. From public safety innovation to trails, traffic, redevelopment, and housing, Phil walks through what's happening, why it matters, and what residents can expect next.Leading the conversation is a new Drone as First Responder pilot that can launch automatically from certain 911 priority calls—arriving on scene in seconds to provide real-time awareness, improve safety, and support de-escalation before officers arrive. The episode also covers major quality-of-life and economic development efforts including Crooked Creek Trail, workforce/affordable homeownership in Mechanicsville, updates on The Forum redevelopment, the new public innovation park Curiosity Corner, and upcoming mobility projects like the Peachtree Parkway lane conversion and the Winter's Chapel corridor multi-use path open house.Key takeawaysDrone as First Responder (DFR) is launching as a pilot with Brinc (integrated with Motorola's dispatch ecosystem), and Peachtree Corners is one of five partner cities—and the only one in Georgia.Crooked Creek Trail is a major long-term project (about 1.3 miles plus spurs) with heavy environmental and safety constraints due to waterway/EPA requirements; construction is still roughly two years out.Mechanicsville workforce homeownership plan uses ARPA funds for land acquisition (about five acres) and a public-private build model with price caps and anti-flip protections to keep homes affordable long-term.The Forum redevelopment is moving toward execution: Barnes & Noble relocation enables a 125-room boutique hotel on the corner; multifamily plans are updated to below 300 units, with parking decks designed to be visually screened by buildings; target start is early 2027 (funding-dependent).Curiosity Corner is a public innovation park in Technology Park with shaded seating + connectivity, plus testing for things like Pipedream underground delivery, drone delivery, and EV programs; projected completion this spring.Traffic improvement on Peachtree Parkway: converting an existing southbound turn lane into a third straight-through lane to reduce bottlenecks; funded via SPLOST with state permission.Winter's Chapel multi-use path (Phase 2) open house: joint city involvement due to corridor “zigzag” boundaries; open house is Feb 12, 5–7.Public safety discussion focuses on improving the county partnership: Phil emphasizes better communication, better data/metrics, a potential satellite office in Peachtree Corners, and addressing staffing shortages rather than rushing toward a new department vote.
This episode of Behind the Prop focuses on what truly determines student pilot readiness for solo flight, emphasizing judgment, consistency, and safety over simply meeting legal minimums. Bobby Doss and Wally Mulhern explain that solo readiness is not a checklist item but a mindset. Students must be willing to cancel a solo flight when conditions are not right, whether due to weather, aircraft condition, traffic volume, or personal readiness. The ability to say “no” is framed as a critical pilot skill, not a failure.A major theme is the importance of consistent personal minimums. The hosts discuss how changing limits based on convenience or pressure can lead pilots into dangerous decision-making zones. Personal minimums may differ between pattern work and cross-country flying, but they must remain logically consistent and conservative. Clear boundaries, reinforced by instructors and aviation leaders, help prevent accidents caused by poor judgment and overconfidence.The episode also stresses rigorous preflight inspections, especially on familiar aircraft. Complacency with aircraft condition is highlighted as a common risk, with reminders to physically verify fuel, oil, caps, and surfaces every time. Performance planning is equally important, as long runways and home airports can create a false sense of security. Understanding density altitude, weight, and engine performance builds confidence and prevents surprises during solo operations.Traffic awareness and communication receive significant attention. In acknowledging crowded training environments, Bobby and Wally discuss how poor pattern discipline and weak radio calls contribute to near midair collisions. Students are encouraged to master pattern procedures, listen more than they talk, and fully understand both towered and non-towered operations before soloing.Emergency preparedness rounds out the discussion. Pilots must be ready to handle unexpected failures alone by prioritizing aviate, navigate, and communicate. Practicing emergencies, memorizing light gun signals, and rehearsing radio failures help ensure calm, effective responses when things go wrong.Finally, the hosts address training philosophy. Instructors are encouraged to reduce over-talking and create space for students to think independently. The goal is to produce pilots who take ownership of their decisions, demonstrate sound judgment, and fly safely—not just students who follow rules or pass checkrides.
Matt joins us to talk about how the road conditions have been looking that past 24 hours after our winter storm. See omnystudio.com/listener for privacy information.
It was an ordinary weekday morning—gray skies, fallen leaves, and a quiet road through the Virginia foothills. Traffic was light. The driver wasn't exhausted. Nothing felt off.Until the stoplight. Something sat at the edge of the road, motionless at first, like it had been placed there. It didn't register as alive. Or dangerous. Just… wrong. And then it moved.What followed was not panic, but recognition—the unsettling sense of being noticed. The thing's shape, posture, and presence refused to make sense, and when it finally changed, the moment slipped out of memory entirely.For hours, it was gone. When the memory returned, it brought questions that haven't stopped since—about the mountains, the road, and the things that appear only long enough to be seen once.#RealGhostStoriesOnline #HighStrangeness #UnexplainedEncounter #AppalachianMystery #CreepySightings #ParanormalPodcast #CryptidEncounter #MorningFear #SomethingWasThere #TrueParanormalLove real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story: