Podcasts about Revenue

You've done the hard part.You've secured regulatory approval. You've got two pilot sites running. You've even got distributor interest.But sales still aren't landing the way you expected.Now you've got 90 days. Limited runway. Board pressure building.And you can only prioritise one move.So what do you focus on?Do you activate the distributor and push for reach?Do you hire commercial support to build structure?Do you refine your messaging and economic case?Or do you double down somewhere else entirely?In this episode, we break down how clinician founders should prioritise when everything feels urgent — and why most MedTech businesses stall not because the product isn't strong, but because the commercial leverage isn't.You'll discover:Why regulatory approval is permission — not tractionThe difference between interest and evidence (and why only one protects your runway)The hidden risk of activating distributors too earlyWhy activity and progress are not the same thingThe decision framework that turns early traction into scalable momentumIf you're a clinician building a Medical Device and trying to simplify your go-to-market strategy, this episode will challenge how you think about traction, revenue and exporting.Because the difference between a working prototype and an international MedTech business isn't technical strength.It's commercial proof.Hit play and decide what you would prioritise — before you hear what we would do.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

If your clinic feels busy but profit isn't increasing, this episode will hit home.Doug Adams joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people.Key Takeaways:• Why every PT clinic needs a defined sales process • The difference between commoditized visits and transformational outcomes • How defining your ideal patient increases revenue per client • Why word-of-mouth only works when the experience is aligned • The danger of the “just get more patients” mindset • How AI and “good enough” rehab advice threaten generic clinics • The uncomfortable decision clinic owners must make to growIf you're a clinic owner chasing volume, this episode challenges you to rethink your model. Revenue per visit, lifetime value, and brand alignment matter more than raw visit counts.

What happens when you put revenue and technology under one executive leader? In this episode of Technovation, Peter High speaks with Drew Pinto, Executive Vice President and Chief Revenue and Technology Officer at Marriott International, a $26 billion hospitality leader approaching its 100-year anniversary. Pinto shares how Marriott is transforming technology from a support function into a strategic growth engine — tightly integrated with capital allocation, AI experimentation, and commercial outcomes. Key highlights include: Why Marriott merged revenue and IT under a single executive mandate How disciplined capital allocation is shaping AI investments The shift from “tech for tech's sake” to measurable business impact Why most “technology problems” are actually data problems How a new product operating model is breaking down silos 🎧 Listen to learn how modern CIOs can align IT strategy directly to top-line growth.

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most businesses don't have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren't brands, why “on time and under budget” isn't differentiation, and why it feels illegal to pause long enough to get clear. If you've ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let's talk about how to slow down long enough to get it right. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession

The Core Problem Most high-performing leaders default to addition mode: • Work more hours • Optimize your calendar • Streamline processes • Move faster It works for a while. Then you hit a ceiling. Efficiency vs. Leverage Efficiency asks: How can I do this faster? Leverage asks: How can I do this once and create value repeatedly? Speed improves output. Structure multiplies impact. Addition Thinking vs. Multiplication Thinking Addition: "I need to answer these customer questions faster." Multiplication: "What would have to be true for customers to not need to ask?" Addition: "I need to review decisions quicker." Multiplication: "What framework allows my team to decide without me?" Addition: "I need to attend this recurring meeting." Multiplication: "What would have to change for this meeting to not need me?" Three Predictable Patterns of Addition Mode The Capacity Ceiling Your business scales only as far as your personal hours allow. The Energy Depletion Addition never ends. More effort produces diminishing returns. The Strategic Displacement You are so busy being productive that you never build the systems that create scale. What Multiplication Looks Like • Creating knowledge bases instead of answering repeat questions • Building decision frameworks instead of approving every call • Designing communication systems instead of attending every meeting • Establishing quality standards instead of reviewing everything Multiplication frees you to focus on strategic impact. Case Study Insight One CEO shifted from addition to leverage thinking. Within six months: • Revenue per employee increased 35% • Personal exhaustion decreased • Focus shifted into his true zone of genius The transformation wasn't about doing less. It was about building differently. Key Leadership Shift Stop asking: How do I do more? Start asking: What can I build once that creates value repeatedly? Next Step The executive edition of Think First includes the full Leverage Framework to help you identify multiplication opportunities inside your daily addition work. Because the goal isn't productivity. It's strategic impact that scales without burning you out. Think First

Dan Rivers explains how short-term rental owners can increase Airbnb revenue by 20%+ using listing optimization, pricing strategy, and revenue management.In this episode of RealDealChat, Jack Hoss sits down with Dan Rivers, founder of Synergy Stays, to break down what most Airbnb hosts get wrong about revenue management.Dan shares how his clients average a 23% revenue lift in year one, and why many operators are unknowingly leaving thousands on the table.We cover:The biggest Airbnb listing mistakesWhy professional photography still mattersHow to move from 50th to 75th percentile in your marketLeveraging length-of-stay discounts correctlyWhy loosening cancellation policies can increase revenueThe danger of “set it and forget it” pricing toolsWhen to scale vs. optimize your existing portfolioWhy passive investing isn't actually passiveDan also shares his personal journey through heart surgery, mindset shifts, and building a business with focus instead of shiny object syndrome.If you own short-term rentals — or are thinking about it — this episode will sharpen your strategy.

In this eye-opening episode of the We Don't PLAY! Podcast, host Favour Obasi-ike, MBA, MS dismantles the myth of "cheap SEO." Joined by guests Dr. Fashion, Austin, John, and Celese, the conversation exposes the significant long-term damage that corner-cutting SEO practices can inflict on a business. Favour emphasizes that SEO is not a one-time fix but a long-term investment in your brand's digital foundation. The episode draws a powerful analogy, comparing cheap SEO to building a house with substandard materials — a structure doomed to fail. The discussion highlights the stark difference between unethical "black hat" tactics, which lead to severe penalties from search engines like Google, and the sustainable growth achieved through ethical, "white hat" strategies. Dr. Fashion shares an inspiring personal story of how her commitment to quality SEO on her YouTube channel led to incredible success, enabling her to purchase her mother's childhood home. The episode is a masterclass for any business owner, marketing professional, or entrepreneur who wants to understand the true value of a robust, strategic, and long-term SEO plan.It's a crucial reminder that in the world of digital marketing, you get what you pay for, and the cost of cheap SEO is ultimately a price too high to pay for any business serious about growth and longevity.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. Cheap SEO is a Myth: Low-cost SEO services often use harmful "black hat" techniques that can get your website penalized by Google, costing you more in the long run.2. SEO is a Long-Term Investment: Sustainable SEO is not about quick fixes. It's about consistently building a strong online presence through high-quality content and ethical practices.3. Quality SEO Drives Real-World Results: As demonstrated by Dr. Fashion's story, a well-executed SEO strategy can lead to significant financial success and brand authority.4. A Holistic Approach is Essential: Effective SEO encompasses more than just keywords. It includes website design, user experience, content quality, and technical optimization.5. Inaction is Expensive: In a competitive digital landscape, not investing in SEO means being invisible to your target audience and losing ground to your competitors.6. Understand the Value You're Paying For: Be wary of SEO providers who make grand promises without clear, measurable results. A reputable expert will provide a transparent and strategic plan.7. SEO is a Way of Life: Favour makes the point that search is a fundamental human behavior. Applying this mindset to your business's digital strategy is key to success.Memorable Quotes[01:04 - 01:17] "The cost of cheap SEO is to the point where you know when you hear something has been done but it has been done poorly. It's like trying to build a house and then you use the wrong sand, you use the wrong brick, you use the wrong everything." — Favour Obasi-ike[22:40 - 22:59] "SEO works, y'all. It's a long-term game. You don't want to enjoy the shade before building or planting the seed. We have to follow the rule. We have to abide by the law. There's a procedure. There's seed, there's time, there's harvest. We can't harvest without planting a seed." — Favour Obasi-ike[67:24 - 67:41] "If you have a business, you should have a podcast...it's a 24/7, 365 marketing platform for you. It's another place where people can search and be discovered." — John[26:20 - 26:31] "When you think about SEO, it boils down to two things. You're either focusing on branded queries, which is your business name, your brand name, the name that people know you for, or you're focusing on non-branded queries." — Favour Obasi-ike[45:53 - 46:02] "If everyone did SEO correctly, we'd have a better search experience, to be honest. 100%, because SEO is not competition. It's search." — Favour Obasi-ikeFAQs1. What is the difference between "black hat" and "white hat" SEO?"Black hat" SEO refers to unethical tactics that violate search engine guidelines to try and rank a site higher, such as buying links or keyword stuffing. "White hat" SEO, on the other hand, focuses on creating high-quality content and a good user experience to earn rankings organically.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some technical fixes can have a quick impact, it typically takes several months to see significant, sustainable results from a comprehensive SEO campaign.3. Why is content so important for SEO?High-quality content is the foundation of modern SEO. It's what attracts and engages your audience, establishes your authority, and gives search engines the context they need to rank your site for relevant queries.Timestamps[00:00] Introduction: The True Cost of Cheap SEO[02:32] The Long-Term vs. Short-Term View of SEO[05:49] Real-Life Success Story: LinkedIn Newsletter Growth[11:11] The Dangers of Black Hat SEO[17:25] SEO Starts with a Secure Website (HTTPS)[20:15] Dr. Fashion on YouTube SEO and Organic Discovery[23:24] John's Experience with Unqualified SEO Pitches[30:04] The Importance of Backlinks and Domain Authority[44:46] SEO as a Long-Term, Ethical Investment[48:22] SEO as a Natural Extension of Human Behavior[55:00] The Power of Podcasting for Business Growth[68:03] The Importance of Language and Mindset in Marketing[71:02] Understanding Keyword Categories for Effective SEOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the stage: Bri is here to discuss her multifaceted journey in the music industry. From her beginnings behind the scenes to stepping into the spotlight as a vocalist, Bri shares the inspiration behind her brand, "Melanin Universe," a platform for networking and promoting fellow artists.She delves into her creative process, the spiritual and Egyptian influences on her music and merchandise, and the story behind her debut song, "Goddess Love." Bri opens up about her struggles with self-doubt, the importance of mental health, and how she transforms negativity into motivation. This episode concludes with Bri giving advice to her younger and future self, and details about her upcoming "Eye Am Isis" tour. starting February 28, 2026. Get your Tickets Here >>Key Takeaways:Embrace Your Calling: Don't run away from your true purpose, even if it's daunting.Alchemy of Negativity: Use doubt and criticism from others as fuel to prove them wrong and achieve your goals.The Power of Self-Belief: Overcoming external and internal negativity is crucial for an artist's growth.Art and Spirituality: Art is a powerful medium for self-expression and healing, deeply connected to one's spiritual and emotional state.FAQs:What is Melanin Universe? It's a networking platform created by Bri to connect artists with producers, tattoo artists, and other creatives. It also features moon phases and affirmations.What is Bri's advice for aspiring artists? She advises artists to not dwell on negative experiences for too long, to feel their feelings and then move on. She also emphasizes the importance of not being a people-pleaser.What is the story behind her first song? Her first song, "Goddess Love," came to her in the middle of the night. It was a way for her to show a more feminine and vulnerable side of herself, contrary to how people perceived her.Timestamps:[01:53] - Discussion about "Melanin Universe."[07:14] - The story of her first song, "Goddess Love."[15:01] - How she deals with mental health struggles.[22:02] - Advice to her younger and future self.[24:04] - Upcoming "I am Isis" tour.Quotes:"I'm really good at shitting on people. Like, if you doubt me, and you think that I can't do something... I'm gonna shit on you every single time.""You gotta lose your mind to gain it all back again.""I wanted to heal the world in whatever way that I'm destined to.""Don't dwell on the things that have happened to you. Feel your feelings. Give yourself 48 hours to feel your feelings and snap out of it."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 628 of The 7 Minute Leadership Podcast teaches leaders how to uncover hidden profits by auditing unused assets, tightening inefficient processes, and addressing cultural and pricing blind spots. Learn how disciplined leadership and small operational adjustments can dramatically improve margins and long term stability.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

On this special LIVE edition of 83 Weeks, Eric and Conrad discuss all the news and notes happening this week in wrestling along with news that the WWE drew in more money last year than the Attitude era! You don't want to miss Eric's take on that plus so much more on this week's 83 Weeks.  CASH APP - Download Cash App Today: https://capl.onelink.me/vFut/j5ojws30 #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Direct deposit and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. MUD/WTR - Start your new morning ritual & get up to 43% off your @MUDWTR with code 83WEEKS at http://mudwtr.com/83WEEKS  ! #mudwtrpod BLUECHEW - Get 10% off your first month of BlueChew Gold with code 83WEEKS at http://BlueChew.com  INDACLOUD - If you're 21 or older, get 35% OFF your first order @IndaCloud with code 83WEEKS at https://inda.shop/83WEEKS ! #indacloudpod JCW LUNACY - Juggalo Championship Wrestling drops BRAND NEW episodes of Lunacy every Thursday at 7pm ET exclusively on their YouTube channel http://youtube.com/@psychopathic_records check it out! POLICYGENIUS - Head to http://policygenius.com/83WEEKS  to compare life insurance quotes from top companies and see how much you could save. BETTER WILD - Right now, Betterwild is offering our listeners up to 40% off your order at http://betterwild.com/BISCHOFF  SAVE WITH CONRAD - Stop throwing money away by paying those high interest rates on your credit card. Roll them into one low monthly payment and on top of that, skip your next two house payments. Go to https://www.savewithconrad.com  to learn more.

EPISODE DESCRIPTIONThinking about starting a roofing business? Or trying to run yours more professionally?In this episode, Dave sits down with former co-host and roofing business owner John Delaurier to talk about what it actually takes to build a profitable roofing company in 2026.They cover profit margins, speed to lead, branding, hiring your first sales rep, neighborhood domination marketing, and the key KPIs every contractor must track.If you want to build it right — this episode is for you.

Ready to churn less and win more?

On this episode, Sam is joined by Tennessee Tech general manager and director of player personnel Justin McMullen.The two discuss:-The role of a college football GM-Recruiting the transfer portal -Player retention-Revenue-sharing -Communication with agents -Tampering -Transfer portal windows -TN Tech program momentum-And more

On the podcast: the tailwinds driving a boom in non-game app revenue, how vibe coding and AI workflows are fueling growth in categories that have nothing to do with AI, and why people predicting the "death of apps" have never been more wrong.This conversation is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.Top Takeaways: 

AI is reshaping every part of sales, marketing, and revenue operations—and few leaders understand that transformation better than Amy Cook, Co‑Founder and CMO of Fullcast. In this conversation, Amy breaks down how AI is redefining go‑to‑market strategy, why authenticity matters more than ever, and what modern revenue teams must do to stay competitive. From her journey as a single mom rebuilding her career, to leading multiple companies through acquisition, to now architecting AI‑powered GTM systems, Amy brings a rare blend of heart, experience, and strategic clarity. We dive into the future of commissions, territory planning, deal intelligence, lead quality, and the new rules of sales + marketing alignment.  

Celsius Holdings has come a long way from a single energy drink product launched more than two decades ago to a scaled platform with multiple billion-dollar beverage brand powerhouses. Although why does it feel like there's still so much more that needs done? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $721.6 million, which was up 117% YoY. Excluding the Alani Nu acquisition-related financial impact, CELSIUS brand revenue declined 8% YoY. Alani Nu had quarterly revenue of $370 million. Rockstar Energy had quarterly revenue of $45 million. According to recent 13-week retail sales data, CELSIUS increased by 13% YoY...remaining the third-largest energy drink brand in the category with a dollar share of 10.9%. Alani Nu increased retail sales 77% YoY and is now the dominant fourth brand in the U.S. energy drinks market with dollar share of 6.7%. And Rockstar Energy retail sales decreased 10% YoY and is the seventh-largest U.S. energy drink with dollar share of 2.4%. If we look at Celsius Holdings combined brand portfolio, it reached 20% of dollar share...ranking it third and trailing only Red Bull and the combined Monster Beverage portfolio. Additionally, if you were to consider the last 52-week period ending December 28, 2025…Celsius Holdings retail sales surpassed $5.2 billion. Things drastically shifted for CELSIUS because of the August 2022 distribution and investment deal with PepsiCo. Additionally, when Celsius Holdings took ownership of the Rockstar Energy brand last quarter, it designated them the PepsiCo strategic energy drink captain. Also, another major aspect of “Celsius Holdings and PepsiCo strengthening its long-term strategic partnership” was the transition of Alani Nu distribution into the PepsiCo DSD system starting December 2025. So then, in my latest first principles thinking content piece, I'll explore four key factors surrounding why the next 12-18 months will define the future of the Celsius Holdings brand portfolio.

Interview with Daniel Henao, President & CEO of Mineros SAOur previous interview: https://www.cruxinvestor.com/posts/mineros-sa-tsxmsa-record-earnings-fund-aggressive-expansion-across-latin-america-8048Recording date: 25th February 2026Mineros SA (TSX:MSA), a Colombian gold producer with over 100 years of operational history, is executing a fundamental transformation that positions the company as a compelling growth opportunity in the current $5,000 per ounce gold environment.The company delivered exceptional 2025 results, producing 227,000 ounces of gold equivalent and generating $800 million in revenues—a 50% increase year-over-year. With $360 million in adjusted EBITDA generated at an average realized price of $3,500 per ounce, the company now operates in a significantly more favorable pricing environment that provides immediate margin expansion.Mineros operates two producing assets with distinct characteristics. Hemco in Nicaragua produces approximately 140,000 ounces annually from the historic Bonanza mining district, while Colombia contributes 90,000 ounces through an unusual century-old alluvial operation that employs flooded-pit methodology, gravity separation without chemicals, and hydroelectric power.The company's near-term growth strategy centers on Nicaragua, where processing capacity represents the primary constraint despite abundant mineral resources. Mineros is investing in a 40% throughput expansion at Hemco, increasing capacity from 1,800 to 2,500 tons per day by year-end 2026. Simultaneously, gold recoveries have improved from 87% to 90%, representing pure margin enhancement from already-mined material.On the exploration front, Mineros is launching its largest-ever drilling program of 100 kilometers across its 450,000-hectare Nicaragua land package. The district has produced nearly 10 million ounces historically yet remains substantially underexplored by modern methods. The company is targeting both brownfield expansion near existing operations and greenfield discoveries under the leadership of Carlos Rios, who joined from Collective Mining in December 2025.Despite 1,000% stock appreciation over two years, management argues the company remains undervalued at 2x revenues and 4x EBITDA—multiples based on $3,500 gold rather than current prices. The company has returned $145 million to shareholders over five years while maintaining its ability to fund growth initiatives, dividends, and explore selective M&A opportunities from strong operating cash flow.View Mineros S.A.'s company profile: https://www.cruxinvestor.com/companies/mineros-saSign up for Crux Investor: https://cruxinvestor.com

Ever feel like your practice is doing everything right, but the numbers don't add up? From coding errors to missed billing opportunities, revenue leakage can quietly undermine a practice's financial health. In this episode, we explore the hidden cracks in OMS practice revenue – where money slips through unnoticed – and discuss practical strategies to plug those leaks and strengthen reimbursement processes.  Disclaimer 

What do you do when your parents have 40 years of stuff in a 4,000 square foot house and they need to move to a 1,200 square foot assisted living apartment? Most families are paralyzed by this question—and Ernise Beckel has spent her career solving it.Ernise is a registered nurse with 20 years of experience who kept walking into seniors' homes and seeing the same problem: people discharged from hospitals into houses filled with clutter, creating fall hazards and overwhelming situations that nobody was addressing. Now she co-owns Caring Transitions of Eden Prairie with her mom, serving families throughout Carver County and the southwest metro.In this conversation, we get into the actual mechanics of how this works:THE PROCESS• Free consultation: 30-60 minutes, includes walkthrough and density assessment• They measure the new space and tell you exactly what will fit• SOD method: Sort, Organize, Donate, Dispose• They photograph everything and recreate familiar arrangements in the new homeWHERE THE STUFF GOES• CT Bids online auction platform reaches 300,000+ registered shoppers nationwide• About 75% of household items can be sold• Revenue split: 65% to homeowner, 35% to Caring Transitions• Items ship nationwide—not limited to local buyers like estate salesTIMELINE & PRICING• Full liquidation (selling everything): 3-4 weeks• Cleanout only (donate/dispose): approximately 1 week• Cost: $3-5 per square foot depending on density• Recommended lead time: call at least one month before you need completionWHY IT'S DIFFERENT FROM ESTATE SALES• No strangers walking through your house• No cars parked on curbs (HOA friendly)• Online bidding reaches national market• They handle ALL remaining items—nothing left behind• Items are shipped to buyers, not picked up on-siteTHE EMOTIONAL SIDEErnise talks about why she insists on meeting mom (not just the adult children), how to handle situations when the senior doesn't want to move, and why patience is essential. Her nursing background shapes everything about how she approaches these transitions.PRACTICAL ADVICEFor families avoiding the conversation: bring it up when multiple family members are present (holidays can work), focus on benefits like being closer to family or having built-in social connections, and give them time to process—this usually takes months, not days.SERVICE AREA: Eden Prairie, Chanhassen, Chaska, Waconia, Victoria, and surrounding Carver County communitiesCONNECT WITH CARING TRANSITIONS: Website: caringtransitions.comABOUT THE HOST: Greg Anderson has been selling real estate in Carver County since 1985 with over 3,000 homes sold. Living IN Carver County is his podcast connecting friends and building community through conversations with local business owners, nonprofit leaders, elected officials, and community members.Substack: HelloIamGregAnderson.substack.comLinkedIn: linkedin.com/in/gregoryranderson

Plus: Mistral AI lands tech consulting group Accenture as latest big client. And Stellantis targets return to profit after scaling back costly EV investments. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

The 2026 FIFA World Cup is coming to the United States, and for short-term rental hosts, this is not just another busy weekend.It is a multi-week, multi-city revenue opportunity.In this episode, we break down what is really happening behind the headlines, including those $17,000 Airbnb listings near MetLife Stadium, and what smart hosts are doing differently.This is not about price gouging. It is about understanding demand timing, fan behavior, booking windows, and strategic positioning.Whether you are in a host city, a drive-to market, or nowhere near a stadium, the strategies in this episode apply to any major event in your area, from concerts to conventions to college football.We cover:Why pricing only the final weekend is a massive mistakeHow to map match schedules and identify demand wavesTiered pricing versus one emotional rateWhy you should never be the first one sold outHow to optimize your listing for group logisticsThe operational blind spots that can crush your reviewsThe World Cup is a historic opportunity, but only if you approach it strategically.

In This Episode of Business Lunch: Ryan and Roland discuss the best indicator of a business's overall health. Although having different ideas, the common thread is observing trend-based results rather than dated numbers. They also talk about the importance of deeply understanding the growth capacity of a business before acquiring it and achieving the balance of having free distributable cash and future investment in R&D.Chapters:00:00 The Importance of Profitability Over Growth03:09 Defining Business Health Metrics06:00 Exploring Key Metrics: NPS and Revenue per Employee08:51 The Case for Distributable Cash12:10 Understanding Cash Flow and Business Health14:48 The Shift Towards Profitability17:55 Final Thoughts on Business MetricsConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

When Curry Hagerty joined her sister's jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees. Fore more on Hart and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The median gym owner brings home $61,000 per year, but the owners on Two-Brain's latest leaderboard earn between $189,000 and $357,000 annually. What's the difference?In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard.In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything.Now he consistently earns over $16,000 per month from his gym.His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average. As a Two-Brain mentor, Ryan now helps other gym owners replicate his success.He's also in the Tinker Mastermind, where he's focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.”Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.comLinksGym Owners UnitedBook a Call1:07 - Gym overview & low point5:02 - Revenue breakdown7:24 - Finding Two-Brain20:52 - Additions to Ryan's NOB31:13 - Retention secret

Meet Your All·in·One Creator Store (Stan)https://join.stan.store/the505podcastUnlock your first product and start getting paid as a creator (FREE download)https://the505podcast.courses/paidofferplaybookWhat's up Rock Nation! Today we're joined by Matt Gray, creator of Founder OS, who's built multiple eight-figure businesses and published over 36,000 pieces of content. In this episode, we break down the battle of longevity, why your leadership is the real cap on your success, what scaling from $1M to $10M actually demands, the hard lessons of hiring and firing, and how to build systems that let your personal brand become a real company, not just a content page.Check out Matt here:https://www.youtube.com/ ⁨@realmattgray⁩  https://www.instagram.com/matthgray/Timestamps00:00 – Intro00:01:07 – Paid Offer Playbook00:01:22 – First System That Changed Everything00:03:24 – Scaling Content While Traveling00:05:10 – Early Content Was Messy00:07:00 – Systems Born From Frustration00:08:03 – How the Content Waterfall Works00:10:25 – Generating Endless Content Ideas00:11:49 – Why Founders Burn Out00:13:14 – Founder Doubt: Quit or Push Through00:14:07 – Think Like an Investor, Not Founder00:15:19 – $1M vs $10M Systems Shift00:15:29 – Stan Store Sponsor Break00:16:02 – Scaling Requires Real Infrastructure00:17:16 – Hard Hiring Lessons00:18:17 – Moneyball Hiring Strategy00:19:37 – Hiring for ROI and Values00:23:09 – Firing 23 People in One Day00:26:20 – Slow Growth over Hyper Scaling00:27:30 – Defining Success as Peace00:28:10 – Are Systems Only for Big Teams?00:29:02 – Systems Create the Success00:30:16 – Simple Way to Document Systems00:31:20 – Using AI to Build Systems00:33:17 – Is Personal Branding Optional?00:35:19 – Disrupting Your Business Every Year00:37:00 – AI Is an Opportunity00:41:43 – Minimalism and Experiences Over Things00:43:44 – Why He Started His Personal Brand00:44:29 – Low Testosterone Wake-Up Call00:45:52 – The Artist's Way Changed Everything00:48:05 – Why Storytelling Scales Your Brand00:49:44 – Emotional Connection Beats Tactics00:50:35 – Why Most Brands Aren't Unique00:51:26 – Caring Is the Differentiator00:59:07 – Trust Takes Time and Touchpoints00:59:59 – The Skeptic Buyer Mindset01:00:25 – Are Founders Looking for Exits?01:01:04 – Why Exits Are a Lottery Ticket01:02:18 – Cash Flow vs Chasing Liquidity01:04:02 – Building for Freedom, Not Headlines01:06:11 – Why Most Founders Stay in Operations01:08:27 – The Real Goal is Time Autonomy01:10:03 – Escaping the Founder Bottleneck01:12:14 – Designing a Business That Runs Without You01:14:49 – Revenue vs Lifestyle Alignment01:17:06 – When Growth Becomes a Trap01:19:32 – The Hidden Cost of Ambition01:21:18 – Identity Tied to Your Business01:23:07 – Building Something You Don't Resent01:25:41 – Systems as Emotional Insurance01:28:10 – Why Simplicity Wins Long Term01:30:55 – Complexity Kills Margin01:33:22 – Founder Energy Is the Constraint01:35:48 – Scaling Without Losing Soul01:38:16 – Trust Compounds Over Time01:40:07 – Why Distribution Beats Perfection01:42:33 – Obsession With Craft01:44:58 – Caring Is a Competitive Advantage01:47:21 – Playing the Long Game01:49:39 – Building a Brand That Endures01:52:12 – Peace Is the Real KPI01:54:49 – The After Party If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

In this insightful episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS demystifies the critical evolution of search in the age of artificial intelligence, focusing on a concept she terms "AI SEO 101." The central theme revolves around the distinction and strategic importance of closing both prompt gaps and keyword gaps to secure valuable brand citations. While traditional SEO has focused on optimizing for short, fragmented keywords (e.g., "best travel deals"), the rise of conversational AI assistants like ChatGPT and Perplexity has given birth to the prompt—a longer, full-sentence query (e.g., "What are the best international travel deals for a family of four in summer 2026?").Favour argues that many businesses are unprepared for this shift, leaving a "prompt gap" in their content strategy. While they may have content targeting keywords, they lack the in-depth, conversational, and authoritative answers that AI models seek when responding to user prompts. The ultimate goal for any brand is to become a direct brand citation in an AI-generated answer, a feat achieved only by providing comprehensive, well-supported information. As Favour compellingly states, the answers provided by AI are sourced directly from the content available on the web: "Where are those responses AI is getting coming from in the first place? They're coming from your website."The core of the strategy lies in recognizing that your website is the foundational pillar of your digital presence. To bridge the prompt gap, Favour advocates for a robust pillar-cluster content model. This involves creating a main "pillar" page that exhaustively answers a primary customer question, supported by numerous "cluster" pages that explore related sub-topics in detail. This creates a dense, interconnected web of expertise that signals authority to search engines and AI alike. The episode emphasizes a shift from merely creating blogs to creating comprehensive resource hubs, complete with FAQs, multimedia content, and evidence-backed claims, much like a digital research paper.Favour provides a clear action plan: identify the core questions your audience is asking, build out content that answers them conversationally and in-depth, and structure this content logically on your website. She also touches on the technical side, noting that URLs should remain concise and keyword-focused, while the content on the page should be rich and prompt-focused. Ultimately, the episode is a powerful call to action for businesses to stop dwelling on information and start implementing a forward-thinking content strategy. By treating your website as a definitive library of answers, you can close the gaps in your SEO strategy and ensure your brand not only survives but thrives in the new era of AI-powered search.Key TakeawaysPrompts vs. Keywords: A prompt is a conversational, full-sentence question (10-25 words) posed to an AI, whereas a keyword is a short, fragmented search query (2-5 words) used in traditional search engines.The Goal is Brand Citation: In the new landscape of AI search, the primary objective is to have your brand and website cited directly as the authoritative source in an AI-generated answer.Your Website is the Foundation: All digital roads lead back to your website. It is the most critical asset for building authority and providing the in-depth answers that AI models are looking for.Close the Prompt Gap with Conversational Content: To appear in AI search results, you must create content that directly and comprehensively answers the full questions your audience is asking, not just targets keywords.Adopt a Pillar-Cluster Model: For each major question your audience has, create one main "pillar" page with a complete answer and support it with multiple "cluster" pages that cover related sub-topics. This builds a powerful web of expertise.Content as a Resource Hub: Think of your content less like a series of blog posts and more like a library of research. Support your answers with data, evidence, multimedia, and links to other authoritative sources to build trust and credibility.Action Over Acronyms: While understanding terms like AEO (Answer Engine Optimization) is useful, the focus should be on the practical implementation of creating high-quality, question-answering content.Memorable Quotes"A prompt is keywords in confirmation of the context that has been started by conversation.""You can't say a brand without connecting a website.""Where are those responses AI is getting coming from in the first place? They're coming from your website.""Don't be in a place where you're dwelling on information and not taking action on implementation.""15% of new searches every day out of at least 8.5 billion searches a day are new, including yours.""You don't put a prompt in your URL, you put a keyword in your URL.""You're not just creating blogs, you're creating calls to action."Frequently Asked Questions (FAQs)What is the main difference between a prompt and a keyword? A prompt is a long, conversational question asked to an AI, while a keyword is a short, fragmented phrase used in a traditional search bar. Your content strategy needs to address both.Why are brand citations important in AI SEO? A brand citation is when an AI search tool names your website as the source of its information. It positions your brand as a trusted authority, driving traffic and credibility.Is blogging still relevant in 2026? Yes, absolutely. However, the format has evolved. Modern blogging should focus on creating in-depth, conversational articles that function as answers to user prompts, effectively turning your blog into a resource hub or "audio blog."How do I start closing the prompt gap on my website? Begin by identifying the most common and important questions your customers ask. Then, create comprehensive content (like a detailed FAQ page or a pillar article) that answers these questions thoroughly and links to supporting cluster pages.What is the pillar-cluster model? It's a content strategy where you create one major "pillar" page that covers a broad topic in-depth. You then create multiple "cluster" pages that address specific sub-topics related to the pillar, with all cluster pages linking back to the main pillar page. This structure organizes your content and signals deep expertise to search engines.Timestamps[00:00] Introduction: AI SEO 101 - Prompt Gaps vs. Keyword Gaps.[01:35] Defining a "Prompt": A conversational query of 10-25 words.[02:48] Defining a "Keyword": Traditional short, medium, and long-tail search terms.[05:52] The Central Role of Your Website in Brand Citations.[06:34] How Search Engines Match Pages to Queries.[07:17] Core Concept: A prompt is "keywords in conversation."[08:03] The Solution: Closing the gap with conversational, FAQ-style content.[09:43] Strategy Deep Dive: The Pillar-Cluster content model (1 Pillar + 9 Clusters).[15:02] Where AI Gets Its Answers: Your website is the source for LLMs.[16:02] Building Authority: Go beyond facts and support claims with experience and evidence.[19:00] Your website is the common thread in all customer interactions.[20:44] Technical SEO Tip: Use keywords in your URLs, not long prompts.[22:36] Market Opportunity: 15% of the 8.5 billion daily searches are entirely new.[23:38] Content with Purpose: Your content should create calls to action, not just exist as a blog.[24:14] Closing Remarks & How to Connect.[25:12] Podcast Outro.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arsenal's financial results are in — and the numbers tell a story.In Episode 174, we break down the club's 2025 revenue surge, Champions League impact, sponsorship growth and wage structure, asking what it really means for Arsenal's trajectory. Is this sustainable growth? How does the new financial model affect future transfer windows? And with PSR gone and a new system incoming, what does the summer actually look like?We also debate the controversial 3.9% ticket price rise and the introduction of the A+ category for Champions League knockout games. With merchandise flying off the shelves and revenues climbing, is this smart business — or bad faith? Where should the balance sit between global growth and protecting match-going fans?From there, attention turns to Europe. The Champions League draw looms, with Arsenal facing either Atalanta or Bayer Leverkusen. We react to a chaotic knockout night, assess the possible paths ahead, and discuss what really matters at this stage of the competition — league phase fatigue or knockout mentality?Part two shifts to football matters on the pitch.We analyse squad dynamics ahead of Chelsea:– The left wing debate and whether Saka moves wide again– Ødegaard's role and match sharpness– Hincapié vs Calafiori at left-back– Defensive structure and late-game control– What Chelsea might change after recent stumblesIs this a statement opportunity? Or a potential banana skin?Plus, this week's Who Am I? takes us through one of the strangest transfers in Arsenal history — a story involving QPR, Palace, Spurs, Chelsea… and even NFL Europe.Financial growth. European tension. Chelsea at the Emirates.Arsenal move into the decisive stretch of the season — and the margins are tightening.Chapters:(00:00) – Arteta's Non-Negotiables Intro(00:57) – Revenue Surge: Champions League Impact & Sponsorship Growth(02:02) – Adidas Deal, Merchandise Boom & “Waitrose FC”(04:54) – Wage Structure & Contract Renewals(06:12) – Transfer Spending, PSR Changes & Summer Outlook(07:47) – Potential Sales Debate: Martinelli, White & Squad Balance(10:42) – 50 Merchandise Drops & Commercial Strategy(13:22) – Ticket Price Rise, A+ Category & Fan Debate(21:42) – Champions League Draw Preview(23:41) – Knockout Chaos & European Night Reactions(28:05) – New League Phase vs Knockout Debate(30:57) – PT.2 Who Am I? (Game)(32:29) – Prediction Game: Brighton vs Nottingham Forest(36:11) – Wolves vs Aston Villa & Palace Discussion(44:05) – Chelsea Preview(49:06) – Left Wing Debate, Ødegaard & Squad Decisions(55:53) – Defensive Structure & Closing the Game(01:04:28) – Who Am I? (Game) Answer & Transfer Story(01:08:26) – Closing Thoughts & Sign-Off

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

In today's Cloud Wars Minute, I explain why deep on-premises expertise is becoming a strategic advantage in the AI-driven cloud economy. Highlights 00:03 — One of the things we're seeing here in early 2026, as so many things change around the tech industry and customer expectations, is that three old timers in the Cloud Wars Top 10 —Microsoft, SAP, and Oracle — for each company, 50% or more of its revenue comes from the cloud. 00:56 — So these are, in some ways, the graybeards, and some people have tried to position them as legacy companies, or ones that reflect the past and not the future. I think all three companies have done a fantastic job of moving into a very different sort of future. This legacy term that some people apply to them was initially meant as a put-down. 01:51 — They've got cloud expertise now, and these three companies, I think, are doing so well in the cloud in part because they understand the traditional landscape that their customers have operated in. Microsoft's total revenue for the quarter ended December 31: $81.3 billion. Of that, $51.5 billion in the cloud — that's 58%.03:05 — So this idea of legacy, which was initially meant as a put-down, an insult, that dismissal of these companies — that's one of the silliest ideas that has come along in a long time. I think this also serves as an occasion for all of us to think about some terms and concepts that had a lot of currency in the past that might not in the future.04:13 — We've got to look with fresh eyes, a fresh mindset about what's new, what's important, what isn't, and not carry forward the ideas or the models, the templates of the past into what's rapidly becoming a very, very different future. I've got a detailed article going into this and offer some more perspectives on this move. Visit Cloud Wars for more.

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. https://www.9operators.com/applovin Matt Bertulli, CEO of Pela Case and Lomi, and Mike Beckham, CEO of Simple Modern, sit down with Kat Cole, CEO of AG1, to trace one of the most unconventional executive careers in consumer. From hostess at Hooters at 17 to vice president by 26, to leading a multi-billion dollar restaurant empire through the pandemic, Kat's path defies every traditional playbook. The conversation covers how crisis sharpens leadership into an arrow, why Kat's “Hotshot Rule” has been a weekly practice for nearly two decades, and how AG1 quietly spent two years shoring up operations and clinical science before unleashing a wave of launches — new products, new flavors, a Costco debut, and Hugh Jackman — in a single six-month run. They also dig into the Athletic Greens to AG1 rebrand, what it really means to stay close to your customer when you're fully remote, and why Kat believes product quality is the most underrated growth strategy in the game.

If working part-time while generating 6 figures a year is a goal, this episode is for you!And it's even more specifically for you if you're a service pro or a coach who has an established business.A few years ago I found out I was pregnant with my fourth baby, and while it wasn't a complete shock, I got hit with a reality check real fast.I was making 6 figures but I was working 40-60 hours a week and I knew that something had to give, fast!At first, I went into freakout mode because in my mind, working less meant making less and I was NOT okay with that reality.However, after some thought and guidance from my mentors, I figured out a way to cut my hours in half without cutting my revenue in half.This episode breaks down the steps I took to create this reality, so listen in!Join Grow: https://peggyrejames.com/growReady to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/

Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine.In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real business outcomes. Drawing from his experience scaling B2B companies 8x and 30x—and building revenue systems from the ground up—he shares how content can become the central fabric across marketing, sales, product, and customer success.His core belief is simple but demanding: content must make a real human's life better. If it doesn't, it won't compound.We explore how to plan quarterly content with clarity, how to tie every content promise to a revenue moment, and why defining what you won't do might be the most strategic move your team makes.If your content calendar feels busy but disconnected from results, this conversation will help you rebuild it with intent.What you'll learn in this episode:Why content should function as a company-wide revenue lever—not just a marketing channelThe concept of a “moral compass” for content—and how to use it to guide decisionsHow to define reader-centered promises instead of chasing keywordsHow to connect each content theme to a specific revenue moment (pipeline, win rate, acceleration)Why audience growth and reader gratitude are powerful quality signalsThe practical value of creating a “no-go list” for your quarterly planHow to prevent content teams from becoming reactive request machinesHow alignment documents and clear agreements protect focusAbout Pritesh VoraPritesh Vora is a B2B growth leader and self-described revenue engine builder. With over 13 years in the startup ecosystem, he has led business development, growth, and marketing teams while helping companies scale 8x and 30x across multiple stints.An engineer by training, Pritesh transitioned into growth and revenue leadership, eventually founding and exiting his own company. Most recently, he helped scale Sprinto from early-stage traction to thousands of customers, growing revenue from under $300K to multi-million dollars while building a 50+ person cross-functional team spanning marketing, BDR, partnerships, and operations.His approach blends systems thinking with strategic clarity—tying content directly to revenue outcomes while keeping the reader at the center.Connect with Pritesh:Pritesh's LinkedIn ProfileIf you're building content but want it to move pipeline, close deals, and strengthen positioning, this episode offers a structured way to think—and execute.Text us what you think about this episode!

hema.to is building AI-powered diagnostic infrastructure for cytometry—a specialized area of laboratory medicine analyzing immune system data to detect blood cancers like leukemia and lymphoma. Unlike radiology or pathology where AI solutions are abundant, cytometry has remained largely untouched by the AI wave, creating both opportunity and isolation for the Munich-based company. In a recent episode of BUILDERS, we sat down with Karsten Miermans, CEO at hema.to GmbH, to discuss why they're deliberately keeping sales founder-led despite having paying customers, how South America became an unexpected beachhead market, and what it actually means to build infrastructure versus point solutions in healthcare. Topics Discussed:  From consulting project to venture-backed company: recognizing scalability in hindsight  The workflow integration problem killing healthcare AI implementations  Infrastructure versus technology: why healthcare AI isn't just about the algorithm  Learning ideal customer profile after 18 months of being "all over the place"  Why South America's governance structure enables faster adoption than the US  Resisting the urge to hire sales before achieving true repeatability  The 10-year vision: shifting from "watch and wait" to "predict and prevent" in immune disease GTM Lessons For B2B Founders: Pattern matching fails when you're an outsider—budget 18+ months to find your beachhead: Karsten assumed every application of their diagnostic method was the same and spent a year and a half "blue eyed" (naively optimistic) before identifying their true ICP. The outsider advantage lets you reimagine workflows insiders can't, but you'll incorrectly assume transferability across use cases. Don't expect repeatability in year one when entering regulated, workflow-dependent markets. Infrastructure requires multi-stakeholder orchestration—resource for enterprise complexity from day one: Karsten distinguishes technology (point solutions, single users) from infrastructure (shared resources requiring data exchange and workflow integration). In healthcare, this means integration into hospital systems, databases, and electronic health records across multiple stakeholders. "Every sale becomes enterprise sales" even for individual labs because of this infrastructure requirement. Founders building horizontal platforms should model sales cycles and resource requirements as enterprise from the start, regardless of deal size. Your ICP is cognitively overloaded—they won't understand your category innovation: Doctors are "under so much pressure that they just don't have any cognitive capacity left" to philosophically evaluate why AI might be difficult to implement or how infrastructure differs from technology. They need problems solved within their existing mental models. Skip the category education. Frame everything as workflow enhancement, not innovation. Let sophistication emerge through implementation, not pitch decks. Revenue doesn't equal repeatability—know when you're still in discovery mode: Despite having paying customers, Karsten explicitly states "we're not at product-market fit yet" because they're "discovering and learning things with every new laboratory hospital" around data privacy, integration, and AI deployment. The PMF signal isn't customer count or revenue—it's when the process becomes predictable, customers refer others, and you stop discovering new requirements. Hiring sales before this point scales complexity, not revenue. Regulatory friction determines market sequencing, not just market size: US governance complexity turns every deal into heavy enterprise sales with "many stakeholders," while South America proved "much more willing to move with fewer processes," making them "just much faster to adopt innovative technology." This wasn't strategy—Karsten's CTO speaks Spanish through a personal connection. But the lesson transfers: for infrastructure plays in regulated markets, test adoption velocity in lower-governance environments first to build proof points, even if TAM looks smaller on paper. In healthcare, marketing is clinical evidence—customer success creates your GTM flywheel: Karsten spends minimal time on marketing because beyond the first 5-10 users, doctors "want to see clinical evidence, they want to see papers, they want to see maybe that a friend of theirs is using it." Marketing in healthcare isn't content or demand gen—it's peer validation and published proof. Founders should structure early customer engagements to generate this evidence, not just revenue. The "marketing sales flywheel really does kick in much more once you have product market fit" because PMF enables the evidence generation required for credibility. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Execution doesn't define leadership. Pivoting does. In this powerful episode, Lisa Goldenthal breaks down why elite CEOs aren't measured by how well they follow a plan — but by how precisely they adjust when the plan disappears. In today's AI-driven, high-volatility market, speed matters. But what most companies are losing isn't talent — it's leadership velocity. The culprit? Decision Drag. When teams wait for the CEO to approve, rescue, or emotionally stabilize the room, growth slows. Revenue stalls. Energy leaks. In This Episode, You'll Discover: Is leadership measured by execution — or by your ability to pivot under pressure? How much "Decision Drag" is silently costing your company each year? If you disappeared for 30 days, would your organization hold — or stall? How do elite CEOs pivot without leaking panic into the system? Where are you "five inches off" that's compounding into future failure? Lisa introduces the BOSS Architecture — a practical framework for emotional regulation, energy optimization, strategic mindset, and self-leadership that removes you as the bottleneck. Because if your company's speed depends on your presence, you haven't built a system. You've built a cage. This episode is essential listening for CEOs, founders, and executive leaders who are ready to stop being the "Chief Everything Officer" and start being the Architect.

In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are your sales reps following a script, or thinking strategically about each opportunity? Jeff Cramer, Sales Coach for Nolan Consulting Group and founder of Perceptive Learning, tackles one of the most common problems in trades sales: autopilot selling. When reps run the same process for every customer, they create tactical fatigue—high volume, low profit, and constant price pressure. Jeff explains how to build a sales GPS that aligns every action with your business goals, why strategy must come before tactics, and how role-playing can transform your team's preparedness. If your reps are busy but not profitable, this conversation will change how you approach sales.Today's Podcast is brought to you by Graco

Hotels are not underperforming because demand is weak, they are underperforming because the economics of the guest relationship are still being managed manually.   That is the central takeaway from my recent Demo Day conversation with Luca Zambello, Founder, and Jason Lopez, VP of Revenue at Jurny.   [Full disclosure: I am an early investor in Jurny]   In brief: Hotels are leaving meaningful NOI on the table by treating guest experience as a cost center rather than an operating system.   What stands out Personalization at scale is an operational advantage that directly impacts NOI. Ancillary revenues sold post-booking carry near-zero marginal cost and disproportionately expand NOI. AI changes the labor equation by shifting staff from admin and triage to actual hospitality. Centralized communications using AI work when guest intent, sentiment, and history live in one place. Jurny helps hotels systematically monetize guests beyond the room night. When guest communication is fragmented across OTAs, email, SMS, WhatsApp, phone calls, and front desks, operators lose both service quality and revenue opportunity. Once communication is centralized, automation and AI start becoming leverage.   The most compelling insight is financial. As Luca puts it, a 10 percent lift in guest-driven revenue does not translate into a 10 percent NOI improvement. Because fixed costs are already covered, it can mean 30 to 40 percent relative to current NOI. Why this matters beyond hospitality What this demo really highlights is how AI is beginning to fundamentally change commercial real estate operations across asset classes.   CRE is moving away from linear models where growth requires more people, more friction, and more overhead and platforms like Jurny point to a future where intelligence, not headcount, becomes the primary scaling mechanism.   That shift is already underway - and it is happening faster than most operators think.   Tune in to learn more – you don't need to a hotelier to appreciate the power of AI on CRE.   ***   At GowerCrowd, we are bringing the most advanced AI tools to our clients for both capital formation - but across other operational verticals too (like acquisitions). If you'd like to learn more about how we can assist you too, please reach out.   Subscribe to my newsletter and get access to this transformational intel before anyone else:  https://gowercrowd.com/subscribe Email: adam@gowercrowd.com Call: 213-761-1000

Is SEO dead? Not even close.In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what's really happening in the world of AI-powered search.AND SPOILER: SEO is actually in a strong position right now.They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business goals [not shiny tools] should drive your SEO strategy. From product page optimization to redefining KPIs in an AI-heavy world, this episode is a practical and refreshing take on what modern SEO really looks like.Key Takeaways1. SEO Is Not Dead — It's ShiftingThe myth that “SEO is dead” needs to go. Search is becoming more AI-heavy, but the need to understand user intent, answer questions, and drive revenue hasn't changed.2. Stop Defining Success by Traffic AloneTraffic is no longer the main KPI. Revenue impact, conversion shifts, and overall business growth are better indicators of SEO success.3. Start With Business Goals, Not AI ToolsBefore using AI, clarify your objective. Are you increasing product page conversions? Growing SEO-attributed revenue by 20%? Your inputs should roll up to that goal.4. Use AI With RestraintAI can save five minutes — or waste three hours. Create a clear plan, stay in your lane, and use AI tactically instead of chasing every suggested output.5. Human Ideas First, AI SecondIf you want AI-assisted content to feel human, start in your own brain. Develop the idea first — tText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.facebook.com/share/g/16XJMvMbVo/https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comChapters00:00:00 Intro00:01:06 Impact of Cartel Violence on Short-Term Rentals00:10:03 FIFA World Cup and Its Implications for Rentals00:19:52 Strategies for Maximizing Rental Opportunities00:29:56 Conclusion and Key TakeawaysSOURCES:El Mencho1) https://www.thetraveler.org/cartel-violence-triggers-severe-travel-chaos-across-mexico/?utm_source=chatgpt.com2) https://passportsandgrub.com/mexico-travel-warning-safety-and-is-it-safe/?utm_source=chatgpt.com3) https://www.ainvest.com/news/el-mencho-death-liquidity-freeze-puerto-vallarta-tourism-flow-2602/?utm_source=chatgpt.comFIFA:1) https://www.reuters.com/sports/soccer/airbnb-offers-750-pull-first-time-hosts-fifa-world-cup-cities-2026-02-18/?utm_source=chatgpt.com2) https://www.airbnb.com/fifa3) https://news.airbnb.com/airbnb-and-fifa-announce-major-multi-tournament-partnership/

Cameron is joined by Lacey Lobetta, MedSpa Operations Coach, and they discuss the critical role of performance-based compensation in MedSpa success, emphasizing the need for a supportive culture that fosters growth. They explore the importance of investing in team development, utilizing KPIs to drive revenue, and creating a luxury experience for clients. The discussion highlights the journey of patient care, the significance of comprehensive treatment plans, and the emerging wellness trends that MedSpas can capitalize on to enhance client engagement and satisfaction. In this conversation, Lacey discusses the significance of attachment KPIs in the aesthetics industry, emphasizing the importance of educating clients rather than selling to them. She shares strategies for maximizing revenue through attachment rates, the challenges of recruitment and maintaining a strong team culture, and actionable steps for practices looking to scale from one million dollars to five million dollars in revenue. They also emphasize the need for a supportive environment that fosters team engagement and client trust, ultimately leading to increased patient frequency and satisfaction.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Performance-based compensation can significantly increase revenue.Building a strong culture is essential for sustainable growth.Investing in team development leads to better performance.KPIs should be used to track growth and success.The front desk experience should feel luxurious and welcoming.Consultations are vital for understanding client needs.Clients should feel valued and educated about their treatments.Wellness trends present new opportunities for medspas.Attachment rate is a key performance indicator for success.Creating a comprehensive treatment plan enhances client trust. Attachment KPIs are crucial for maximizing client retention.Educating clients leads to better engagement and trust.Revenue can significantly increase with higher attachment rates.Team culture and recruitment are vital for practice success.Scaling from one million to five million requires a focus on team dynamics.Client education should be ongoing throughout the visit.Utilizing vendor relationships can enhance service offerings.Creating a rewarding environment for employees boosts morale and performance.Dynamic scheduling can optimize room and provider utilization.Understanding client needs is key to providing tailored services.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you. I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be. This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what's out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now. Previous Episode: How We Launched Our 4-Day Workweek Experiment Shorter by Alex Soojung-Kim Pang Asana Slack Google Calendar HubSpot HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely. 2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did. 3️⃣ You'll Still Work Some Fridays And That's Okay — Secret's out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions.  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

In this episode, Tommy Mello shares with Brian the story of how sheer grit, hard work, and strong relationships helped him build a company valued at $2B, A1 Garage Door Service. Tommy discusses his humble, blue-collar background, where he worked on a series of jobs including busing tables, lifeguarding, bartending, and flipping cars —until a roommate introduced him to the garage door industry. Tommy started there first as a painter, before becoming the “go-to guy” for multiple companies, and eventually launching his own business. He also shares how the relationships he developed with mentors and other important people in his life informed how he treats the employees at his own company. Tommy also discussed the strategies he has learned and used along the way, including the key performance indicators (KPIs) that help him to continue to create business success. YOU WILL LEARN: How to move from hustle to leadership by building systems, processes, and accountability. A simple KPI framework to reverse-engineer your budget and start the year with momentum. The four questions he uses to help create a superior, client-service experience every time, no matter the customer's budget. MENTIONED IN THIS EPISODE: The E-Myth by Michael Gerber The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes The Richest Man in Babylon by George S. Clason Man's Search for Meaning by Viktor E. Frankl How to Win Friends and Influence People by Dale Carnegie NOTEWORTHY QUOTES FROM THIS EPISODE: “Profitability is the lifeblood of a company.” — Tommy Mello “If I could help you get to your goals, can you help me in return? But I'll make sure I show up first. And man, that worked wonders.” — Tommy Mello “We never say the word ‘expensive'. We say ‘top of the line.' We never say ‘cheapest'. We say ‘builder grade.” — Tommy Mello "I'm the best I've ever been, but the worst I'll ever be—because tomorrow I'm going to be 1% better.” — Tommy Mello “If I were to talk to my younger self, I would say, ‘Don't worry about what everyone else says. Don't be afraid of someone saying no. Don't be afraid of rejection. Don't worry. The only person you've got to worry about is yourself.'” — Tommy Mello Hosted on Acast. See acast.com/privacy for more information.

In this episode, the hosts analyze a $36M Florida-based vertically integrated countertop business with strong EBITDA—but big risks tied to real estate, cyclical new construction, and questionable growth potential.Business Listing – https://www.bizbuysell.com/business-opportunity/premier-vertically-integrated-countertop-manufacturer-and-installer/2375304/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr

Special Guest: Monica Roca-Quesada Welcome to Podcast Profits Unleashed, the show where established coaches learn how to build authority infrastructure using podcast guesting as a predictable client acquisition channel. If you're generating visibility but not seeing consistent high-ticket conversions, this episode is for you. This is not about chasing downloads. It's not about going viral. It's not about creating more content just to stay visible. It's about positioning. Backend systems. Financial clarity. And turning authority into revenue. Today I'm joined by Monica Roca-Quesada, fractional CFO and financial operations strategist, founder of Agile Planners, and creator of the FineOps financial operations framework. With over 30 years of experience, Monica helps founders gain real-time financial clarity, optimize cash flow, and scale profitably — without needing a full-time CFO.

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. Sign up for Reliable Revenue now: https://www.thesocialsalesgirls.com/reliable-revenue

Too many lawn care companies chase revenue and wonder why they're still stressed, overworked, and underpaid. In this episode, Brian breaks down how to structure your services using packages, a la carte add ons, and most importantly, by understanding your gross margin, net profit, and revenue per hour. If you want predictable income, better efficiency, and real profitability, this episode will challenge the way you price and sell your services. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/  Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian

Your LinkedIn “About” section isn't a résumé summary. It's your positioning statement.If someone lands on your profile, they should immediately understand who you are, who you help, and how you create results.In this training, I break down how to structure it the right way.Start with something personal that makes you relatable and human. Not your life story, just enough to build a connection.Then clearly state who you help and how you help them. Be specific about the problem you solve and the outcome you create.Next, include quantified metrics. Numbers build credibility. Revenue grown, teams scaled, engagement increased, clients served. Specific results separate you from everyone else.After that, highlight the key skills you've developed throughout your career that support those outcomes.And finally, end with a clear call to action. Tell people exactly what to do next, whether that's visiting your website, emailing you, or booking a call.Clarity builds trust. Direction drives action.Don't forget to get our FREE LinkedIn Profile Optimization Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

✅ Two major model releases from Google and Anthropic ✅ The usual AI drama ✅ Surprising AI updates no one saw coming ✅ AI leaks and reports that if true, could change how we workYeah, there was a lot to follow this week in AI. If you missed anything, we've got you covered. Google Gemini 3.1 tops charts, Claude Sonnet 4.6 impresses, New OpenAI leaks reveal their massive AI hardware plans and more -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Anthropic Revenue Growth vs OpenAI ProjectionsOpenAI's 2030 Hardware and Revenue PlansOpenAI and Anthropic Beef at India SummitAI Global Summit: New Delhi Declaration OverviewGoogle Gemini 3.1 Pro Three-Tier Reasoning SystemGemini 3.1 Pro Benchmark and Performance ScoreClaude Sonnet 4.6 Release and Benchmark ResultsAnthropic Model Tier Comparisons: Haiku, Sonnet, OpusGoogle Pameli Photoshoot AI for Product ImagesAI Job Automation Concerns: Andrew Yang AnalysisOpenAI Consumer Hardware: Speaker, Glasses, LightWeekly AI Model Updates and Feature RolloutsTimestamps:00:00 "Anthropic vs OpenAI Revenue Race"04:00 Anthropic vs OpenAI Revenue Battle07:39 Anthropic's API Usage Decline11:03 AI Summit Sparks Debate and Criticism16:37 "Gemini 3.1 Pro Dominates Benchmarks"18:23 "Google's Edge in AI Race"20:56 "SONNET 4.6 Outperforms Opus"24:13 "Google's AI Photoshoot Tool"29:57 "AI's Impact on Jobs"31:13 AI Dominance & OpenAI Hardware35:03 AI Revenue Risks and Competition41:10 "Subscribe for AI Updates"42:08 "Subscribe to Everyday AI Updates"Keywords: Gemini 3.1, Google DeepMind, AI news, Large Language Model, OpenAI, Anthropic, Claude Sonnet 4.6, Claude Opus 4.6, ChatGPT, Sam Altman, Dario Amodei, Global AI Summit, AI Impact Summit India, AI powered hardware, Smart speaker, Smart glasses, AI chip spending, Compute infrastructure, Revenue growth,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and access all episodes there: StartHereSeries.com