Podcasts about Revenue

Global Powers and the Iranian Clerical Collapse Guest: Gregory Copley Gregory Copley notes that while Russia gains oil revenue, China fears the collapse of Iran's clerical government. Xi Jinping remains bunkered in Beijing, watching for popular uprisings that might inspire domestic unrest.2016 palatinate

In this episode, we're talking with Irick Wiggins about how he transitioned from monetizing his massive audience through brand deals to building his own product business. Irick achieved $1 million in sales in nearly 12 months with a pasta product, and now he's on a mission to scale to $10 million. We break down the exact playbook behind his success and map out the strategy for seven-figure to eight-figure growth. For partnership opportunities building seven-figure brands into eight-figure assets, visit https://capitalism.com/partners Timestamps (0:00) Intro: $1M in 12 months case study breakdown (1:00) Irick's background as content creator in low-carb space (2:00) Why Irick decided to build his own product (3:00) The math of renting attention vs building equity (5:00) The audience size advantage in content creation (10:00) Product development and first steps (15:00) Launch strategy to an 8-million person audience (20:00) Month-by-month growth and sales peaks (25:00) The algorithm myth: stopping content posts (30:00) Cash flow and inventory management strategy (35:00) The backup plan before scaling (50:00) Debt financing and inventory payoff process (55:00) Margins and the cost of scaling (1:00:00) Hiring operators and building the team (1:05:00) What breaks when you scale operations (1:10:00) Sales channels: TikTok vs Amazon strategy (1:15:00) Revenue distribution across platforms

FREE Self-Scaling Business Workshop: https://getepicsuccess.com/registration-yt WORK With Me: https://getepicsuccess.com/ceo-org  Your business works. Revenue comes in. Your team gets things done. So why doesn't it feel like your dream business yet? If someone opened your calendar right now, would they see the role and life you say you want - or a slightly more profitable version of the same job you were trying to escape? In this episode of the Epic Success Podcast / Scaled CEO Show, I'm walking you through the exact formula I use with Scaled CEO clients to redesign one repeatable week — so that when you live it for 67–90 days, your existing business starts transforming into the one you actually planned. Because your dream business doesn't live in your 3-year vision. It lives in the week you're willing to repeat. Inside This Episode: ● Why your dream business hasn't shown up yet — even though you're smart and successful How your current weekly operating system is quietly blocking the business you planned (and why it has nothing to do with effort) ● The neuroscience behind the 67-day pattern Why your brain automates what you repeat — and how most owners' weeks are wired against the CEO identity they're trying to build ● How to define your dream business in weekly terms Three questions that translate your vision from a someday idea into a concrete, calendar-ready design ● The Perfect Week Formula for established business owners The exact block structure I use with Scaled CEOs: deep work, revenue engine time, leadership rhythm, health blocks, and availability by design — all in one repeatable week ● The 67-Day Dream Week Sprint How to lock in your Perfect Week, protect it from self-sabotage, and run it long enough that your brain and team have no choice but to adjust If you're a business owner who: ● Has a successful business on paper, but a week that still doesn't feel like freedom ● Knows what your dream business looks like in your head — but can't find it on your calendar ● Keeps pushing through quarters without a repeatable operating rhythm that actually builds toward what you want This episode will give you the blueprint to close that gap. The Real Shift: You don't have a dream business problem. You have a weekly operating system problem. Change the week. Repeat it for 67 days. And the business has to start changing with it. Ready to Design Your Perfect Week? Join me live for the Self-Scaling Business Diagnostic, where we: ● Score your CEO, Team, and Profit systems ● Identify the one constraint your Perfect Week needs to address first ● Map out a 67-day sprint to start building the business you actually planned

Spring is here, and it's the perfect time to bring in some extra revenue—even if you don't add any new subscribers. In this episode, I'm sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to launch limited-time boxes to bring in extra revenue and keep your audience engaged. Two of my favorite spring offers are Mother's Day Gift Boxes and Spring Cleaning Mystery Boxes. They're easy to curate, fun to promote, and they provide an injection of cash into my business. One-time boxes serve a specific purpose in your business, giving you a quick revenue boost without the need for new subscribers.  One-time boxes are: Easy to market–seasonal urgency or limited quantities A great way to re-engage and re-energize your email list Perfect for testing new themes or audiences A low-commitment way for new customers to try your brand One-time boxes require you to temporarily shift your focus from recurring subscriptions to creating hype and excitement around these one-time purchases. Mother's Day is like Christmas in May for your business. Make the most of this gift-giving holiday and create one-time boxes. Some examples that have worked great for me and members of Launch Your Box include:  Self-care for moms Mom's Night In “Treat Yourself” boxes for moms to buy for themselves (because yes, moms will buy for themselves) Sarah's One-Time Mother's Day Box Pro tips: Start promoting in mid-late April Build a waitlist and create urgency Offer themed packaging and gift notes Ship in early May– make order deadlines clear Price one-time boxes similar to your subscription price or average order value (AOV) Turn extra inventory into profit—without running a clearance sale. Mystery boxes: Create FOMO and excitement Let you surprise and delight customers Help clear shelves of inventory and bring a revenue boost to  your bottom line Spring Mystery Boxes Pro Tips: Curate using past box items or extra stock Offer 1–2 price points Include at least one high-value item in each box Make value messaging very clear: e.g., “$100 worth of products for $50” Marketing these seasonal boxes doesn't need to be complicated. Keep it simple and show up.   Go LIVE on social media to build excitement and show sneak peeks Email your list—your list is your best sales tool Social media content: unboxings, packing videos, behind-the-scenes Paid ads to warm audiences for last-minute sales Pick one of these seasonal box ideas and:: Set a launch date Build a waitlist Start planning your promo schedule Grab your notebook and join me on this episode as we talk through Mother's Day Boxes, Spring Cleaning Mystery Boxes, and how to use both to re-engage your audience, boost sales, and build even more excitement around your subscription box business.  Join me in all the places:   ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today! 

Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.Who is this for?Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.Key Moments & Timestamps00:00 - Intro: Why search engines are your best friends online.01:06 - Favour's background: Helping businesses with strategic technical SEO setups.02:50 - Building trust online: The foundation of discovery through links, tags, and community.05:31 - The importance of internally linking your website to external features.08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.21:57 - Why content structure matters more than just the content itself for search engine discovery.29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.FAQsQ: What is the first step to getting discovered on search engines?A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.Q: Are backlinks still important with the rise of AI search engines?A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.Q: What is the difference between search engines and social media?A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.Action StepsSecure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode the hosts review an Alabama non-emergency medical transportation business priced around $1.0–1.4M and unanimously reject the deal due to unstable earnings, questionable financial reporting, and heavy dependence on government contracts.Business Listing – https://www.dealonomy.com/s/non-emergency-medical-van-transportationWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr

Supreme Ecom's AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it's the smartest path to brand ownership. For more on Supreme E-com and show notes, click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Many of you dedicated healthcare professionals no doubt often find yourselves wearing many different hats, as does Penny Jefferson, cohost of the long-running Talk Ten Tuesdays weekly national podcast.During the next live edition of the popular Internet program, Jefferson will serve as our special guest.Jefferson is expected to report on the recent guidance and enforcement from the U.S. Department of Health and Human Services (HHS) Office of Inspector General (OIG). The nation's healthcare watchdog has placed renewed focus on risk-adjustment accuracy, defensible documentation, and compliance across both Medicare Advantage (MA) and value-based payment models.The popular weekly Internet broadcast will also feature these additional instantly recognizable panelists, who will report more news during their segments:• SDOH Report: Tiffany Ferguson will report on news that's occurring at the intersection of medical record coding and healthcare compliance.• CDI Report: Cheryl Ericson will provide an update on all things clinical documentation integrity (CDI).• The Coding Report: Christine Geiger will report on the latest coding news.• News Desk: Timothy Powell, ICD10monitor national correspondent, will anchor the Talk Ten Tuesdays News Desk.

In dieser Episode ist der „Godfather“ der deutschen Digitalszene zu Gast: Philipp Westermeyer, Gründer von OMR. Kurz vor dem Start des legendären OMR Festivals gewährt Philipp ehrliche Einblicke in den Maschinenraum seines Medienunternehmens. Erik und Philipp betreiben ein akustisches „Deconstructing OMR“: Wie setzen sich die achtstelligen Umsätze aus Ticketverkäufen und Sponsoring zusammen? Warum wird OMR Reviews dank KI gerade zum heimlichen Champion des Portfolios? Und wie schmerzhaft war das Skalieren und spätere Konsolidieren im Podcast-Markt mit Podstars? Neben knallharten Business-Metriken (und der legendären Frage: „Ist er durch?“) gibt es wunderbare Anekdoten aus den Anfangsjahren – inklusive der Geschichte, wie Erik seinen geliebten OMR-Süßigkeitenstand an einen finanzstarken VC-finanzierten Aussteller verlor. Über Philipp Westermeyer: Philipp Westermeyer ist Gründer und CEO von OMR (Online Marketing Rockstars), der größten Plattform für die Digitalwirtschaft in Europa. Was einst als kleines Seminar und Hobby unter Freunden begann, ist heute ein modernes Medienunternehmen, das neben dem jährlich in Hamburg stattfindenden Mega-Festival auch erfolgreiche Geschäftsbereiche wie das Podcast-Netzwerk Podstars, die Software-Bewertungsplattform OMR Reviews und neuerdings auch Executive Search umfasst. Philipp ist Host des OMR Podcasts, Bestseller-Autor und treibende Kraft der deutschen Digital-Community. Hier geht es zum Connected Commerce Guide von Front Row. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Do you have a personal brand? Today we are talking about the 10 rules for personal branding!  gigstrategic.com seancastrina.com

I'm diving into what really changes when your message finally sounds like you. Not the polished, performative version—but the honest, fully expressed version that actually reflects who you are now. I share why so many women feel disconnected from their own content, even when it's “working,” and how that disconnect impacts everything from engagement to sales to overall fulfillment in your business. I also walk you through what happens when you close that gap—when your messaging becomes clear, embodied, and aligned with your current identity. This is where content starts to feel easier, your audience resonates on a deeper level, and selling becomes a natural extension of your voice rather than something you have to force. If you've been craving more authenticity, clarity, and connection in how you show up, this episode will help you understand what's been missing—and how to step into a message that truly feels like yours. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome to Woman of Influence 00:49 Why This Episode Matters 02:03 Content Feels Effortless 04:18 Sales Without Convincing 07:00 Growth Collective Offer 08:43 Revenue Quality Shifts 12:11 What It Really Takes 13:44 Wealth Expansion Experience Details 15:22 Julie's 15 Year Perspective 16:54 Final Subscribe and Next Steps QUOTABLES: “ When  the  shift  of  your  message,   finally  comes  from  the  woman  that  you  actually  are,  guess  what  happens?  The  filter  changes.  Not  to  something  reckless  or  raw  or  unfiltered  in  a  way  that  doesn't  serve  your  business. But  to  something  that  just  feels  true.” - Julie Solomon “ it's not just the number on a page, it's the quality of it. Revenue that comes from convincing  buyers requires a lot of you. It requires your constant presence, your constant output, your constant effort to keep the nurturing warm, to keep the sales calls converting, to keep the clients quote unquote happy. It is revenue that literally runs on you. But revenue that comes from Right Fit Buyers? It just requires a much different relationship with your business. Because these buyers, they refer people like themselves to you and they don't drain your energy, they actually add to it.” - Julie Solomon RESOURCES: [JOIN THE WEALTH EXPANSION EXPERIENCE] This program helps you refine your voice, elevate your messaging, and express your ideas in a way that actually connects and converts. If you're ready to stop overthinking your content and start showing up with clarity, confidence, and power—this is your next step. Learn more and get started now. [CATCH UP ON THE PREVIOUS EPISODES IN THIS SERIES] Why Your Content Is Working and Your Sales Still Feel Hard  The Real Reason You Keep Attracting the Wrong Buyer You've Done Everything Right. Here's What Nobody Told You. [UNSCRIPTED: THE MASTERMIND] This 12-month, application-only mastermind is designed for high-caliber entrepreneurs ready to refine their positioning, amplify visibility, and scale strategically. If selected, you'll receive 2 1:1 calls with me, monthly mastermind sessions, two retreats, and a guest feature on Woman of Influence. Apply now and, if it's aligned, we will personally reach out with next steps. 

Stop posting into the void and start turning LinkedIn into a real revenue engine. In this powerful episode of the WholeCEO Podcast, Lisa G. sits down with LinkedIn expert and CEO Joe Apfelbaum to break down what actually works on LinkedIn today—and how to grow your business without losing authenticity or burning out. If you've been creating content but not seeing results, this conversation will show you how to shift from "just being active" to building a strategy that drives real engagement, meaningful relationships, and consistent revenue.

Favour Obasi-ike, MBA, MS dives into Podcast Search Engine Optimization (SEO) and discovery. He explains that getting discovered and getting ranked are two different processes requiring a strong technical foundation. Favour outlines the nine key areas where a podcast must resonate sonically and structurally, emphasizing optimized titles, descriptions, file names, and high-quality cover art (3000x3000 pixels). He also discusses RSS feed distribution, maintaining a consistent publishing cadence, and choosing the right podcast format (solo, interview, co-host, etc.).The session concludes with an interactive Q&A, encouraging creators to build a timeless content library.Who is this for?Podcasters, business owners, content creators, and digital marketers looking to maximize their podcast's visibility and reach. It's valuable for understanding the technical aspects of Podcast SEO, getting discovered and ranked across directories, and structuring shows for long-term growth and PR.Key Moments & Timestamps00:00 - Intro: The power of Podcast SEO for discovery, business growth, and PR.00:59 - Importance of RSS feed distribution and submitting to multiple destination websites.03:33 - Using Cast Feed Validator to check the health of your podcast's RSS feed.04:36 - The difference between getting discovered (visibility) and getting ranked (positioning).05:12 - Key SEO elements: Podcast title, description, author name, episode details, and file names.05:34 - Technical requirement: Podcast cover art must be 3000x3000 pixels for maximum visibility.08:21 - Importance of publishing cadence (every 8 to 12 days) to consistently refresh your feed.20:00 - The 9 places your podcast must resonate sonically and structurally.24:35 - Title optimization: Keeping titles between 50 to 60 characters to avoid truncation.01:13:40 - The 5 podcast formats: Solo, interview, co-host, round table, and faceless/theme content.FAQsQ: What is the difference between getting discovered and getting ranked?A: Discovery means your podcast is visible and accessible to a maximum number of people across platforms. Ranking refers to your podcast's specific position within search results based on its SEO structure and relevance.Q: How long should my podcast title and description be?A: Your podcast title should ideally be between 50 to 60 characters (including spaces) to prevent truncation on mobile devices. Your description can be much longer, typically 4,000 to 6,000 characters, allowing for rich keyword integration.Q: What size should my podcast cover art be?A: For maximum visibility and compliance with major directories, your podcast cover art should be exactly 3000 by 3000 pixels.Q: How often should I publish new podcast episodes?A: Favour recommends a publishing cadence of every 8 to 12 days. This consistency helps refresh your RSS feed regularly and keeps your audience engaged.Action StepsValidate Your Feed: Use castfeedvalidator.com to check the health and structure of your podcast's RSS feed.Optimize Your Metadata: Ensure your podcast title (50-60 characters) and description (up to 4,000 characters) clearly explain your content and include relevant keywords.Update Cover Art: Check your podcast image dimensions and update them to 3000x3000 pixels if they are currently smaller.Establish a Cadence: Commit to a consistent publishing schedule, ideally releasing a new episode every 8 to 12 days.Book a Discovery Call: Reach out to Favour Obasi-ike via his booking link for a complimentary 30-minute SEO discovery call.Ready to Rank? Book Your SEO & Web Dev Services Today

If going on strike will demonstrate to government how traders are affected by the introduction of Republican AI, then so be it – Clement Boateng (GUTA President)

Esta semana, y llegados al ecuador del mes de abril, os traemos una nueva Dosis Semanal correspondiente a la saga: “Hoteleros Conscientes”. En esta colección, exploramos cómo las experiencias personales, la espiritualidad y el crecimiento interior pueden transformar radicalmente nuestro liderazgo empresarial. ✅¿Sabes que puedes formar parte de la Comunidad RevenueKnowmads y que tenemos descuentos de entre un 15 y un 40%? ¡Aquí tienes toda la información!: https://www.revenueknowmads.com. ✅¿Quieres aprender más sobre revenue management, marketing, distribución, ventas y comercialización hotelera?. Te invito a que te suscribas a Hotel Marketing School: https://hotelmarketing.school/. ✅El GRAN LIBRO del COACHING HOTELERO es una guía práctica que combina conceptos de coaching con estrategias específicas para la gestión hotelera. Si deseas profundizar en el tema, te recomiendo leerlo al completo. ✅Si quieres formar parte del Club del Hotelero Feliz, aquí te dejamos el enlace para que puedas unirte a su grupo de WhatsApp: https://chat.whatsapp.com/JodZmMOmtye ¿Se puede liderar un hotel de 5 estrellas desde el lobby y no desde el despacho? Muchos directivos se esconden tras los números, pero Víctor Vacas, Director General del Urso Hotel & Spa, tiene una filosofía clara: "El lobby es mi despacho". En nuestro último episodio, junto a Jaime Chicheri, conversamos con Víctor sobre una trayectoria que es, en sí misma, un doctorado en hotelería. Aquí te comparto las 4 claves de liderazgo que extraemos de esta charla imprescindible: 1️⃣ La base como escuela de excelencia: Víctor no llegó a la dirección por casualidad. Empezó en los fogones y en la sala, como cocinero y camarero, hasta liderar más de 30 aperturas de hoteles. Esa experiencia operativa es la que le permite hoy entender cada engranaje de la "maquinaria" hotelera. 2️⃣ La "Rentabilidad Emocional" y el equipo ¿La pregunta clave en sus entrevistas? "¿Eres buena persona?". Para Víctor, las hard skills se aprenden, pero los valores como el respeto, el compañerismo y el optimismo son los que mantienen vivo el ecosistema del hotel. Su regla de oro: en las reuniones de equipo, él siempre habla en último lugar para fomentar la escucha activa. 3️⃣ Resiliencia en momentos de crisis: Durante la pandemia, Víctor y su equipo central se quedaron en el hotel para atender personalmente cada llamada de los clientes. ¿El resultado?, reabrieron el 22 de junio con el 65% de la plantilla y en septiembre ya tenían al 100% de los empleados activos. Eso sí es un compromiso real. 4️⃣ El futuro: Humanidad vs. inmediatez. Ante el avance de la IA, Víctor apuesta por volver al ser humano. Su consejo para los nuevos talentos es amar la profesión y educar en el valor de las relaciones personales, dejando a un lado la inmediatez. PARTICIPA en el CONCURSO de DOSIS SEMANAL dónde puedes GANAR UN LIBRO Para participar, debéis estar atentos al contenido del episodio y responder correctamente a la pregunta planteada al final del mismo. ¡Esperamos vuestras respuestas!. ¿Crees que un director debe ser "omnipresente" en la operativa o centrarse exclusivamente en la estrategia numérica? ESCUCHA el EPISODIO al COMPLETO y DESCUBRE una LECCIÓN de LIDERAZGO, RESILIENCIA y HUMANIDAD que nos REGALA VÍCTOR VACAS ¡no te lo puedes perder! ¡Os dejamos con la dosis de esta semana! //////////// ¿Quieres más? Si quieres seguir aprendiendo con nuestros vídeos semanales te invito a suscribirte a este canal sobre Revenue Management, Distribución, Marketing y todo lo que ayuda a un negocio de alojamiento a crecer (hoteles, rentals, campings, hostales..) donde además hablo sobre estratégias y tácticas para emprender. Si además quieres seguir mi día a día como emprendedor te animo a visitar mi otro canal https://www.youtube.com/channel/UCLGC… Y si quieres que te muestre 7 maneras, algunas de ellas GRATIS, en las que puedo ayudar a personas como tú a 1) Crear marca personal y autoridad 2) Generar ingresos pasivos y emprender 3) Mejorar el Revenue de su negocio 4) Aprender todo sobre Revenue Management (Una estrategia que nace en el sector servicios y de la que muchos negocios deberían aprender), Distribución de producto online - offline, Marketing Digital y Rentabilización de Negocios de cualquier tipo te animo a entrar en https://bit.ly/jch7minutos También puedes seguir aprendiendo con nosotros, aquí te dejamos acceso a https://www.rkmuniversity.com Se trata del primer MBA en negocios de alojamiento turístico y sus cursos son 100% bonificables y pueden salirte, totalmente, GRATIS. MARCAS DE TIEMPO 0:00 Presentación del episodio: HOTELEROS CONSCIENTES: LIDERAZGO en HOTELERÍA de LUJO con VÍCTOR VACAS 09:39 ADN Hotelero: Gestión, equipo y destino. 41:25 El factor humano y la evolución del líder. 01:14:10 Preguntas rápidas e inspiradoras 01:21:15 Pregunta para el sorteo del libro 01:22:57 Reflexiones finales y despedida del episodio

After three co-workers notice their colleagues using paper towels to open restroom doors, they invent a simple solution that’s a step above the rest. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and shares a client success story of scaling to 1M monthly Pinterest views.Who is this for?Business owners, entrepreneurs, digital marketers, and content creators looking to understand inbound (pull) vs. outbound (push) marketing. It's valuable for building long-term brand loyalty, optimizing social media and SEO, and targeting audiences effectively without being spammy.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode, Shelly Soileau, CFO of Opelousas General Health System, discusses the financial realities facing rural hospitals, including transportation barriers for patients, shifting payer behavior, and workforce costs. She also shares how focusing on revenue integrity, denial management, and data driven decision making is helping stabilize margins and support smart growth.

Favour Obasi-ike, MBA, MS discusses the critical differences between "fat" (bloated) and "lean" (optimized) websites. He explains how large file sizes, unoptimized images, and poor technical setups negatively impact search engine rankings and user experience. Favour emphasizes technical SEO, structured data, and webpage indexing, providing actionable advice on compressing assets, improving site speed, and preparing websites for future search engine updates. The conversation highlights the value of consistent content creation and building a strong technical foundation for long-term business success.Who is this for?Business owners, web developers, digital marketers, and SEO professionals looking to optimize their websites for better search engine indexing, faster load times, and improved user experience. It's valuable for understanding technical web performance, managing page bloat, optimizing images, and implementing structured data for long-term growth.Key Moments & Timestamps00:00 - Introduction: Fat vs. Lean websites, technical SEO, and webpage indexing.02:08 - Impact of large images and web bloat on site speed and rankings.05:35 - Defining a lean website and benefits of compressing files (e.g., compressor.io).07:21 - Checking website health and page sizes using Siteliner and GTmetrix.09:38 - Historical context: Median mobile homepage file size increased from 845 KB in 2015 to 2.3 MB in 2025.29:08 - Importance of legible fonts and responsive design for users and search bots.31:34 - Utilizing structured data and Schema.org to enhance technical SEO.50:50 - Jason's feedback on Favour's consistency and the value of qualitative feedback.01:00:50 - Timeline for SEO results (3-12 months for initial impact, 6-24 months for realistic growth).01:05:29 - Final summary: Building lean websites with crucial semantics for future-proofing (2026+).FAQsQ: What is the difference between a fat and a lean website?A: A fat website has excessive bloat (large images, heavy code), slowing load times and hurting SEO. A lean website uses compressed assets and efficient code, resulting in faster load times, better UX, and improved indexing.Q: How can I check if my website is fat or lean?A: Use Siteliner.com to check page sizes and identify thick/thin pages. GTmetrix.com helps analyze loading speed and performance grade.Q: Does compressing images ruin their quality?A: Not necessarily. It depends on lossless vs. lossy compression. Tools like compressor.io reduce file sizes while maintaining acceptable visual quality.Q: How long does it take to see results from technical SEO improvements?A: Generally, 3 to 12 months for initial results, but expect 6 to 24 months for more realistic and substantial long-term growth.Action StepsAudit Your Website: Use Siteliner and GTmetrix to evaluate page sizes, load speeds, and site health.Compress Assets: Identify large files and use compressor.io to reduce size without sacrificing quality.Implement Structured Data: Visit schema.org to apply structured data mapping to help search engines understand your content.Optimize for Mobile & Accessibility: Ensure body text is at least 16px and scales up to 200% without breaking layout.Book a Consultation: Reach out to Favour Obasi-ike at info@playinc.online or via his booking link for a personalized website audit and SEO strategy or visit Favour's quick link here.Ready to Rank? Book Your SEO & Web Dev Services Today

When McDonald's CEO Chris Kempczinski took a small bite out of a big burger on camera, the internet—and his rivals—pounced. But in an era where CEOs are the face of the brand, is there such a thing as bad publicity? In this episode of Bold Names, WSJ's Tim Higgins sits down with Kempczinski at McDonald's Chicago headquarters to discuss the fallout of his viral moment. Plus, they dive deep into the fast food giant's strategy to compete by balancing a premium half-pound burger against the urgent need for meal deals in an economy where many customers are concerned with affordability. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: Roses, Revenue, and Retention: Hinge's Strategy for a $1 Billion Year Southwest's $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes The Five Step “Algorithm” Driving Tesla's Success How Athletic Brewing Sells Beer for a Post-Alcohol Generation Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Tim Higgins's column. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode the hosts evaluate a Miami-based architectural sign manufacturer generating roughly $1.9M in seller earnings, debating whether its attractive 3.3x multiple hides customer concentration risk and heavy dependence on the retiring owners' relationships.Business Listing – https://www.bizquest.com/business-for-sale/architectural-sign-manufacturer/BW1920184/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9VrLooking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr

Eric Malzone sits down live with Doug Gremmen, Chief Growth Officer at HYROX, at the Connected Health and Fitness Summit in Beverly Hills. They dive into how HYROX went from just 600 finishers back in 2018 to a projected 10.8 million in 2026 — basically a rocket ship in the fitness world. Doug shares how they built the brand from the ground up by knocking on gym doors, the massive role community and user-generated content played, and why the super consistent race format makes it so easy to scale everywhere from LA to China and beyond. They talk gym affiliates (now at 14,000 worldwide), what the $130/month program actually gives gym owners, how HYROX is turning regular members into loyal athletes who stick around, and why big players like F45, Orange Theory, and even big box gyms are all jumping on board. Plus, they touch on US expansion, revenue streams, the challenges of growing crazy fast, and HYROX's long-term dream of hitting the Olympics. If you own a gym, train for races, or just want to understand where fitness is headed, this one's loaded with real talk and actionable insight. Timestamps: 0:00 – Intro and chatting at the Connected Health and Fitness Summit 2:10 – The insane growth numbers: 600 finishers in 2018 → 10.8 million projected in 2026 5:45 – Building from the ground up and creating a full fitness ecosystem 9:30 – Community power and billions of Instagram impressions from athletes 13:20 – Why a fixed, repeatable race format is a game-changer for scaling globally 18:15 – Turning gym members into athletes who actually stay longer 22:40 – Breaking down the gym affiliate program: $130/month and what you really get 28:50 – The Performance Hub, programming tools, and how any gym can make it work 35:10 – Early traction in CrossFit boxes, then boutiques, now big enterprise gyms 41:25 – Revenue levers and running a massive turnkey event business 47:00 – Why CrossFit, Spartan, and others feel more like partners than competitors 53:40 – Olympic dreams and the goal to touch 100 million lives 58:15 – Growth challenges, quality control, and staying scalable in 112 countries 1:03:30 – Final thoughts and how to get involved with HYROX Key Takeaways:

#856 What does it actually take to build and sell a billion-dollar company — not once, but multiple times? In Part 1 of this two-part episode, host Justin Williams sits down with serial entrepreneur David Royce, who started broke as a college student knocking doors to sell pest control and went on to build and exit multiple companies — with Forbes reporting one sale at $135 million and his final exit valued between $500 million and $1.5 billion. David breaks down the unglamorous early grind, the counterintuitive cash flow trap that nearly sank his first company even while it was thriving, and the "asset deal" strategy he used to sell customer accounts while keeping his best people — allowing him to essentially run the same playbook again and again at larger and larger scale. He and Justin also dig into the role luck plays in entrepreneurship, why following your passion can actually be dangerous advice, and why obsession — not passion — is what really drives long-term success! What we discuss with David: + From broke college student to billionaire exit + Stumbled into pest control by accident + Studied sales books to go from zero to top rookie + Built a 100-person sales team in college + Nearly went bankrupt by growing too fast + "Revenue is vanity, cash flow is reality" + Sold accounts but kept the growth engine + Repeated the playbook 3 times, bigger each time + Luck vs. hard work — it's both + Passion is dangerous; obsession wins Thank you, David! Check out Aptive Pest Control at AptiveRecruiting.com. Follow David on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

AGENDA: 03:59 — Anthropic Surpasses OpenAI in Revenue 12:43 — OpenAI Management Reboot 18:24 — OpenAI Buys TBPN 29:00 — SpaceX Files for IPO Targeting $2 Trillion Valuation 37:21 — Doug Leone Returns to Sequoia Capital 41:14 — YC Kicks Out Delve 45:21 — The Rise of Open Router 57:59 — Supabase Targeting $10B Valuation 01:08:18 — The Mercor Hack and AI Cyber Threats Moving Forward 01:17:25 — The $1.8B Two-Person Company  

What you'll learn in this episode: ● How to create a workflow from scratch in HighLevel ● Tagging contacts to segment and nurture leads automatically ● Assigning team members to leads for immediate follow-up ● Crafting personalized emails and SMS that engage your prospects ● The critical step of testing and publishing workflows to avoid mistakes ● How automation can help you maintain consistent and predictable income

What does it really take to go from startup to category leader? In this episode of The Jess Larsen Show: Innovation & Leadership, Jess sits down with Avery Pennarun, CEO of Tailscale, to break down the real mechanics behind product-market fit, scaling to a billion-dollar company, and becoming the default choice in your industry. Avery shares hard-earned lessons from building Tailscale into one of the most respected infrastructure companies in tech—used by thousands of teams worldwide. From why most founders think about markets the wrong way, to how focusing on a tiny niche can unlock massive growth, this conversation is a masterclass in strategy, execution, and discipline. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is flooding social media with fake, automated content, and that's exactly why real humans are becoming more valuable than ever. In this video, I show why authenticity wins, how attention directly turns into sales, and how to use AI as a support tool to scale real, human content that compounds long term. You'll see real data, real brands, and a clear roadmap for building a personal brand that actually drives revenue.-------------------About Manuel Suarez:Manuel Suarez, known as the Marketing Ninja and a best-selling author of Marketing Magic, leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide range of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high-9-figure brand. He has helped elevate thousands of businesses across multiple industries and has directed marketing campaigns for industry leaders such as Grant Cardone and Daymond John.He is also responsible for building and scaling one of the largest health-focused YouTube channels in the U.S., MetabolismoTV, which alone has over 10.7 million subscribers. Over the past seven years, Manuel's strategies have generated more than 8 billion views, 5 million leads, and over 500 million USD in tracked revenue across digital platforms.Follow Manuel Suarez on Social Media:Facebook: https://www.facebook.com/theninjamarketer/Instagram: https://www.instagram.com/mrmanuelsuarez/TikTok: https://www.tiktok.com/@mrmanuelsuarezX (formerly Twitter): https://x.com/MrManuelSuarezLinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:Visit our website: https://www.agmagency.comNeed Help with Your Marketing?Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Why revenue problems usually start before the number drops How pipeline standards protect future revenue Why follow-up discipline protects active deals How call quality affects conversion and forecast health Why leaders must inspect inputs, not just outcomes How proactive coaching protects next month's number

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.WHO IS THIS FORSmall business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.TIMESTAMPS00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads17:00 — The 16% ROI / 15-month benchmark introduced20:00 — On-page vs. technical SEO defined; the relationship foundation analogy34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes40:52 — Technical SEO ROI: 117% in as little as 6 months45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+59:12 — Celese Williams on Semrush and data-driven content strategy61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost70:05 — HTML = the letter; HTTPS = the postal service74:00 — Closing: your website as a place of rest, connection, and long-term impactMEMORABLE QUOTES"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]"CEOs and bosses make data-driven decisions." — Celese [59:37]"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]Ready to Rank? Book Your SEO & Web Dev Services Today

Michele DeFilippo is the founder and driving force behind 1106 Design, a full-service book publishing company based in Phoenix, Arizona. With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today.She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a singular mission: to help independent authors publish professionally, keep 100% of their rights and royalties, and produce books that compete on equal footing with traditionally published titles. Her company provides a complete "manuscript to market" solution, including editorial evaluations, copyediting, custom book cover design, interior typesetting, eBook conversion, audiobook production, author websites, and publishing support.Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing, an 88-page guide available as a free download at 1106design.com. She has been featured across numerous podcasts, YouTube channels, and industry publications, and contributes regularly to IngramSpark's blog on self-publishing best practices.Schedule a call with Michele today >>WHO IS THIS FOR?Aspiring authors who want to publish without giving up their rights. Self-publishing authors who suspect they're leaving royalty money on the table. Business owners, coaches, and consultants who want a book as a credibility tool. Anyone pitched a "bestseller package" who wants to know if it's legitimate. Podcasters and content creators exploring long-form publishing as a brand extension.Episode SummaryIn this interview on the We Don't PLAY!™ podcast, Favour Obasi-ike, MBA, MS sits down with Michele DeFilippo to unpack one of the most misunderstood and financially consequential decisions an author can make: who to trust with your book. Over 22 minutes, Michele delivers a masterclass on the difference between traditional publishers, hybrid publishers, and true service providers — and why that distinction can mean the difference between earning $0.90 per book sold versus $6–$8.The conversation covers the full publishing landscape: how self-publishing emerged alongside Amazon, why so many "publishers" are actually double-dipping on author revenue, how to use KDP and IngramSpark to distribute without a middleman, what makes a book cover convert (and why it matters more than most authors realize), the truth about Amazon "bestseller" badges, the art of professional typesetting, and how to set realistic expectations before publishing.Michele closes with a transparent overview of how 1106 Design works, what authors should prepare before reaching out, and why the best way to make money with a book is often not through retail sales at all.TIMESTAMPS[00:00] — Intro: Michele DeFilippo, founder of 1106 Design, 50 years in publishing[03:20] — Publisher vs. service provider: the distinction that determines your royalties[06:12] — The hybrid publisher double-dip: earning $0.90/book instead of $6–$8[09:11] — KDP and IngramSpark: the two platforms every self-publishing author must know[10:01] — "Pump and dump" publishing: the automated book trap[11:00] — Book covers as the #1 conversion driver: the job interview analogy[12:48] — A/B testing covers the right way: "liking vs. buying"[14:34] — The Amazon bestseller badge: how it's manufactured in 45 minutes[17:08] — Professional typesetting vs. basic formatting: why it matters[20:49] — Using a book as a business development tool, not a retail productMEMORABLE QUOTES"If you have no investment in my book, what entitles you to any portion of my profits?" — Michele [06:45]"There's retail sales, and then there's making money with your book another way — and that other way is usually better." — Michele [20:49]"The question isn't which cover do you like. It's which cover would you spend money on." — Michele [12:48]"A book that earns $2,000 in royalties but generates $50,000 in consulting revenue is not a modest success. It's a high-ROI asset." — Favour [21:10]"Typesetting is working on every line, every word, every paragraph — it's not just formatting." — Michele [17:08]FAQsWhat is the difference between a publisher and a service provider?A publisher acquires your rights and pays a royalty. A service provider charges once and steps away — you keep 100% of all future revenue.What makes hybrid publishers problematic?They charge upfront fees and also take a cut of every book sold — reducing per-book earnings from $6–$8 down to $0.90 on a $19.99 title.Which platforms should every author use?KDP for Amazon and IngramSpark for bookstores and libraries. Both have royalty calculators so you know exactly what you'll earn.Are Amazon bestseller badges legitimate?Most are manufactured in 45 minutes by selecting a low-competition subcategory. A genuine Nielsen bestseller is an entirely different credential.How do authors actually make money with a book?Treat it as a business development tool. Speaking fees and consulting revenue typically far exceed retail royalty income.GLOSSARYService Provider — Charges a one-time fee; takes no ongoing royalties. The author retains 100% of rights and revenue.Hybrid Publisher — Charges upfront fees and also takes a percentage of sales. Double-dips on author revenue.KDP — Amazon's self-publishing platform for print-on-demand paperbacks and Kindle ebooks.IngramSpark — Distributes to independent bookstores, libraries, and international retailers.Typesetting — Professional design of a book's interior: fonts, spacing, margins, and chapter breaks.Print-on-Demand — Books printed individually as orders are placed. No inventory risk.Ready to Rank? Book Your SEO & Web Dev Services Today

7.6 million people are helping fund podcasters on the platform. Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We're excited to sponsor one of the year's biggest marketing events. In Miami? Let's connect and talk measurement, media strategy, and what's next for the industry. https://podnews.net/cc/3424 Visit https://podnews.net/update/patreon-629-million for the story links in full, and to get our daily newsletter.

Minneapolis is considering a city income tax to address its lower per capita tax revenue compared to similar metropolitan areas. A recent report suggests diversifying the city's revenue base, which currently relies heavily on property taxes, which have declined recently. The Minneapolis Board of Estimate and Taxation will review the report, which proposes 12 revenue-generating strategies. The report also urges improved tax collection methods. The potential new tax aims to boost the city's financial standing and address discrepancies compared to other cities. Residents and businesses should prepare for possible changes in the city's tax structure. It is important to improve our tax collection methods rather than add new taxes.

Your referral partners are sending patients. But only 35% actually book. This episode breaks down the 4 friction points that cause referral leakage and gives you a 3-step system to fix it, before it costs you $900K a year. Your primary care referral partner referred a patient to you last week. That patient never called, never booked, and now your partner is wondering if you dropped the ball. This is referral leakage, and it's one of the most expensive invisible problems in specialty medicine. Industry research shows that only about 35% of specialty referrals result in a completed visit, with the financial impact running up to $900K per physician per year in lost downstream revenue. In this episode, I walk through: The Mrs. Smith scenario: How a single referral unravels step by step The four friction points where referred patients fall out of your pipeline Why the industry-standard "wait for them to call" approach is costing you more than you realize The lifetime value calculation most practices never consider A practical three-step system: track every referral, reach out proactively, and close the loop with referring physicians Why proactive referral outreach is a competitive advantage that less than 1% of practices are leveraging How to protect referral relationships in a private equity landscape Your action plan: three things to do this week to start plugging the leak Resources Mentioned: Free Referral Gap Assessment Book an Exploratory Call Last Week's Episode Full Blog Post Connect with Alisa: Website LinkedIn YouTube Channel

"The brands we work with are making up to 5% of their revenue from resale. Our model is peer-to-peer, so customers are buying and selling from each other via the brand's own marketplace."Lydia Hartley, Co-Founder, Continue.About this podcast:Discover how Continue is helping brand-owned resale improve the way ecommerce businesses approach customer retention, loyalty and control over their secondary markets. This episode dives into the commercial opportunities, technology and strategies behind implementing resale seamlessly within your brand ecosystem.Key discussion points:The rapid growth and scale of resale platforms like Vinted, eBay and Depop, and why brands need to pay attention.How resale can drive up to 5% of revenue through repeat purchase and customer engagement.The power of resale for building emotional loyalty and community within brand ecosystems.Ways to integrate resale into loyalty programs, including exclusive marketplaces for VIP members.The importance of authenticating products and protecting consumers from counterfeit or poor quality items.Strategies for launching resale platforms quickly and effectively, with real examples.Addressing concerns about cannibalisation and margin erosion with credible data.The role of storytelling, digital marketing and community engagement in successful resale launches.Technical setup, including Shopify and Magento.Chapters:[00:35] Introduction to Marketplace Commerce and Resale[03:02] Understanding Resale Platform Benefits & Market Opportunity[08:55] Resale as a Retention Tool[14:42] Debunking Cannibalisation Myths[20:21] Integrating Resale into Loyalty Programs[26:12] Building Trust and Moderating Bad Actors[32:49] Challenges and Risks in Implementing Resale Strategies[35:05] Effective Launch Strategies for Resale Platforms[40:55] Customer Service and Brand Consistency[42:58] Shipping Mechanisms in Resale Platforms

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A surprising payroll report The quick war – not over just yet Food inflation coming Economics – a bright spot and surprising report last week Space issues – Space sewage PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm-Up - A surprising payroll report - The quick war - not over just yet - Food inflation coming - Economics - a bright spot and surprising report last week - Space issues - Space sewage - 8PM - End of Civilization? Markets - March sucked - that is the report - 1st quarter results are in - we will discuss - OIL - UP - WTI and Brent rising - its only transitory - Market Manipulation - say it ain't so! Oil - Interesting note that WTI is trading higher than Brent - unusual - WTI ~ $116  Brent ~ $109 - Brent for immediate delivery in Asia $140 as being bid up for purchase NOW - WTI may have an edge because it is available and buyers also stocking up on that... - Europe running out of Jet Fuel - USA sending over a supply - also unusual BUT - 8PM ET - End of Civilization? - Or last minute miracle - with mystery negotiations - Pakistan requesting 2 week pause - with movement of ships through Strait - YES, we have a 2-week pause - no kidding! Crude down 15%, market indices up 2% ---- Wait - Negotiations will start Friday... (Friday?) In Process - In Theory - Framework - OPEC+ agrees in principal theoretical framework to increase output - OPEC+ eight members to raise quotas by 206,000 bpd for May Apple Foldable Flop - Apple shares sunk 2% after reports that the company's foldable iPhones may face delays. - Nikkei Asia reported that the company is facing engineering challenges in what would be the iPhone-maker's first foldable device. - Engineering problems they say.... Closing this Discussion - Bored with this....But... - OpenAI announced it closed its record-breaking funding round at a post-money valuation of $852 billion. - The round totaled $122 billion of committed capital, up from the $110 billion figure that the company previously announced. - OpenAI said it extended participation to investors through bank channels for the first time and raised $3 billion from individual investors. The 1st Quarter Misery - Microsoft lost almost a quarter of its value in the first three months of the year, its steepest quarterly drop since the 2008 financial crisis. - Concerns about the company include the return on investment for artificial intelligence build-outs and the adoption of Copilot. - The company's stock plunged 23% in the first quarter, a steeper drop than any of its tech peers or the Nasdaq, - Microsoft's earnings multiple hasn't been this low since the fourth quarter of 2022, when OpenAI introduced ChatGPT. - SAAS compaies got crushed - Adobe, Atlassian and ServiceNow all down more than 30% YTD - Financials, Consumer Discretionary and Homebuilders had tough quarter 1st Quarter Happiness - Energy Sector up 30% - Materials up 10% - Utilities up 10% - Oil up almost 100% - EM still positive for 2026 Latest Eco - Nonfarm payrolls rose a seasonally adjusted 178,000 in March, a reversal from the 133,000 decline in February and better than the Dow Jones consensus estimate for 59,000. - The unemployment rate edged lower to 4.3%, though that was largely from a sharp reduction in the labor force. - Wages also rose less than expected, with average hourly earnings up just 0.2% for the month and 3.5% from a year ago. The annual increase was the lowest since May 2021. -Health care was responsible for much of the growth, with the sector adding 76,000 jobs. - March ISM Non-Manufacturing Index 54.0% vs. 54.9% Briefing.com consensus; prior 56.1% - - Overall, there is not much going on good or bad - just the same in US Economics ------ Next couple of months will show inflationary pressures Inflation - Tomatoes, strawberries, asparagus, veggies in general are moving higher - - - Tomato prices are rising, with significant increases driven by a 17%–21% tariff on Mexican imports, labor shortages, and supply tightening - Experts warn these factors could increase prices by up to 50% for consumers, especially during winter months, and recent reports indicate continued shortages and high costs through early April 2026 - Florida frost in Q1 and now UREA shortages during spring planing will cause even more problems and pricing pressure (inflationary) No View - Satellite imaging firm Planet Labs said on Saturday it will indefinitely withhold visuals of Iran and the region of conflict in the Middle East to comply with a request from the U.S. government. - Planet Labs will release images only on case-by-case basis for urgent or public interest needs - Satellite imagery of hard-to-reach areas useful for news media, researchers - Other providers like Vantor apply their own controls but were not contacted by U.S. government - Interesting potential for an edge in war if we can see them and they and they can't see us Dems probing stock trades - Two Democratic U.S. senators on Thursday called on Wall Street's top regulator and a Defense Department watchdog to prevent and investigate possible insider trading by government officials following a spate of market activity seemingly timed to President Donald Trump's announcements. - Reuters and others have reported that major moves over the last year in equity, commodities and prediction markets are consistent with the possibility that traders had advance knowledge of Trump's announcements concerning the war with Iran, tariffs and the capture of Venezuelan leader Nicolas Maduro, among other examples. - Repubs only care if Pelosi does trades and Dems only care if Trump related trades The Final Frontier - The Universal Waste Management System toilet on the Orion crew capsule has been giving the Artemis II crew some issues during their mission to the moon. - The toilet's problems included a pump that needed extra water to work and a potential buildup of ice blocking the vent nozzle that allows wastewater to drain out into space. --- For a while there was no urination allowed only space poops since on different disposal systems - NASA was able to fix the issue by positioning the Orion so that the toilet vent would "bake" in the sun and melt the ice, and the crew is now cleared to use the toilet for all purposes. ---More: The UWMS comes equipped with a funnel and hose for urination, and there is a seat with a hole for bowel movements. -------Since the astronauts are in microgravity, the toilet relies on air flow that pulls waste into the toilet and ensures the capsule stays clean. -------------The astronauts can also use footstraps and handles to stay in position. Earnings Season - Analysts have been increasing their earning estimates into the quarter - which is unusual as usually see declines into the prints (so that companies have easier hurdle) - The S&P 500 is expected to deliver 13.2% year-over-year earnings growth, marking a sixth straight quarter of double-digit gains. - Revenue is expected to grow 9.7%, the strongest pace since Q3 2022. - But what about the outlook????????????????? Mag 7 Earnings expectations - Of course The Magnificent 7 remain central to earnings growth and market direction. Nvidia (~127.7%) and Tesla (~124.9%) are driving outsized earnings expansion. Apple (~19.0%) and Microsoft (~17.2%) show solid but more normalized growth. Meta (~3.4%) and Amazon (~3.2%) are slowing, while Alphabet (~-6.9%) is expected to decline. Growth within mega-cap tech is becoming less broad and more concentrated in a few names. Just In - Remember in January with Medicare Advantage and Part D payment plans from governments were being cut? - Insurance company stocks got smacked... - Expectations were for a 4% or so raise and it came in flat - ON DHUNPLUGGED - (1/27/2026) we discussed that this was a game and would come back when finalized inline with expectations  to show how great the benefit is to Medicare recipients (voters) ---- We added United HealthCare (UNH) to the Weekly Stock Pick game as a rare Purple pick - Now, final numbers announced and  are projected to result in a net average increase of 2.48%, or over $13 billion in additional MA payments to plans in CY 2027. This expected increase includes consideration of the various elements that impact MA payments, such as growth rates of underlying costs, 2026 Star Ratings for 2027 quality bonus payments, and risk adjustment updates. - UNH and other names int he sector moving up nicely on the news - (Potential related stocks: UNH, CVS, MCK, CI, HUM, CNC, ALHC, MOH, ELV, THC, UHS, CYH, HCA, OSCR) France Gold - France's central bank has sold off the last of the gold it held in the United States Federal Reserve and replaced it with higher quality bars in Paris, taking advantage of rising prices to make nearly €13 billion as it upgrades its holdings. - Moved all holding back to France   Love the Show? Then how about a Donation? ANNOUNCING THE CLOSEST TO THE PIN for NETGEAR Winners will be getting great stuff like the new "OFFICIAL" DHUnplugged Shirt!     FED AND CRYPTO LIMERICKS   See this week's stock picks HERE Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter

FREE Self-Scaling Business Workshop: https://getepicsuccess.com/registration-yt WORK With Me: https://getepicsuccess.com/ceo-org If your revenue only moves when you're pushing hard… it might not be your effort. It might be your system. In this episode of the Epic Success Podcast / Scaled CEO Show, I'm breaking down the one method I used to finally escape the revenue treadmill and build a business that grows without me having to push a new boulder up the hill every single quarter. Because here's what most founders never realize: You don't have 50 problems. You have one real constraint — and until you find it, every tactic is just noise. Inside This Episode: ● Why your revenue spikes and slides (and what it's really telling you) The hidden pattern behind "launch, spike, crash" cycles — and why more effort isn't the answer ● The Theory of Constraints simplified for business owners How a single narrow point in your pipeline controls everything — and why fixing anything else is just pressure stacking up ● The 5-step constraint loop to escape the revenue treadmill Identify → Exploit → Subordinate → Elevate → Repeat. Applied directly to building self-scaling revenue ● How the world's biggest companies use constraint thinking to scale (And why the discipline is exactly the same whether you have 5 employees or 5,000) ● Your 90-day constraint sprint One critical number. One focus. One quarter to change how your business generates revenue If you're a founder who: ● Watches revenue jump during big pushes… then slowly slide back when you breathe ● Is exhausted by the launch-and-recover cycle but doesn't know how to break it ● Knows something structural needs to change, but isn't sure where to start This episode will show you exactly where to look. The Real Shift: Revenue treadmills aren't a hustle problem. They're a constraint problem. You don't need another campaign. You need to find the one thing throttling your growth — and build a system around it. When you do, revenue stops depending on your effort. And the business starts to carry its own weight. Ready to Find Your Real Constraint? Join me live for the Self-Scaling Business Diagnostic, where we: ● Score your CEO, Team, and Profit systems ● Identify the one constraint actually capping your growth ● Map out a 90-day sprint to start building self-scaling revenue

Sloan Dean put a number on it: Frontline Performance Group drove a 3–5% RevPAR lift in the hotels where he used it—so he expanded it across the portfolio. I brought in Geoffrey Toffetti, CEO of Frontline Performance Group, and Sloan Dean, former CEO of Remington and now a fellow podcaster, to kick off a 3-part series on how hotels activate the front line to grow revenue and improve the guest experience at the same time.

Why coachable reps improve faster How feedback exposes blind spots Why top performers ask for coaching early The link between coachability and adaptability How feedback turns hard work into progress

As more practices expand into wellness, the question is no longer whether to enter the space, it is how to do it strategically. In this episode, Ben Hernandez, founder and CEO of Skytale Group, breaks down how wellness, longevity, and functional medicine have evolved from emerging trends into serious, investor-backed medical platforms. Tune in to learn what's driving valuations, from recurring revenue and memberships to compliance risk and service mix, and what founders should be thinking about now to build long-term enterprise value as the wellness market continues to mature.Chapters00:00 Intro00:56 Banter04:28 Guest background05:40 What signals show wellness is a durable medical service?09:40 How do wellness services affect valuation?12:50 How does changing medical weight loss pricing affect valuation? 17:40 How are valuations impacted for clinics that are partially cash and commercial?20:05 How can investors evaluate recurring revenue?22:07 How can practices prepare to add a wellness service line?24:44 How can practices maximize enterprise value? 27:21 Access+28:01 Legal Takeaways29:50 Outro  Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn  

Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS

Safety programs don't protect your people -  safety culture does. And there's a big difference between having policies on paper and actually living them on the job site.  In this episode, Darren Lottes, National Safety Manager at Painters USA, and Mason Mimnaugh, Risk Management Consultant at Acrisure, walk us through what it really takes to achieve Summit Safety Level 2 certification, including the on-site verification process that separates companies that have a safety program from companies that are actively living one. From leveraging outside resources to connecting safety metrics to business growth, this conversation is a roadmap for any trades leader ready to take their safety culture to the next level.To connect with Mason Mimnaugh and learn more about Acrisure's Risk Management Resources: MMimnaugh@acrisure.comToday's Podcast is brought to you by The Sherwin Williams Company