Study of mathematical algorithms for optimization problems
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The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
Chasing numbers can actually destroy what made your business great. In this episode, Dan and Ian unpack Goodhart's Law — the idea that once a measure becomes a target, it stops being useful — and how founders accidentally turn smart goals into bad incentives. Plus, you'll hear six ways to build healthier systems, lead better, and stop metrics from running your company off the rails. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:16) The Hair-Dye Economy & Durable Businesses (00:03:38) The Problem with Metrics (00:07:44) Fix #1: Revisit Your Brand Promise (00:09:12) Fix #2: Determine a Countervailing Metric (00:12:17) Fix #3: Combine Input and Output Metrics (00:13:12) Fix #4: Refresh Metrics Every 90 Days (00:14:39) Fix #5: Pulse Discipline (00:16:05) Fix #6: The Leadership Lens (00:20:00) The Alt Business School (00:25:42) When a Job Post Becomes a Marketing Hack CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Wealth Without a 7-Figure Exit: 5 Steps (https://tropicalmba.com/episodes/wealth-without-7-figure-exit) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization)
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What if the key to a meaningful life isn't doing more—but doing less, with intention? In this powerful conversation, Michael and Megan talk with Oliver Burkeman, author of Four Thousand Weeks and Meditations for Mortals, about the myths of productivity, the illusion of control, and why accepting our finite nature might be the best thing we can do for our peace, purpose, and productivity.Memorable Quotes“It's the relaxation of now I can just do the things that matter the most… I can just sort of dive in because I'm no longer trying to make all my actions feel like they are part of some process of eventually getting to total domination of my time and perfect optimization.”“You are being confronted again with this ridiculous thing that it is to be a human—which is to be capable of imagining basically an infinite amount of possibilities and eventualities, but ultimately being a sort of finite material animal and having to choose only some of them.”“Almost everybody who is trying to sort of optimize themselves into absolute control, you know, they're not succeeding. Life is miserable and they're letting people down all over the place.”“There isn't any system or philosophy or approach or sports nutrition drink that is going to enable you to sort of win the battle with human limitation… Now, we figure out how to flourish in absolutely fantastic and wonderfully meaningful and interesting and lucrative ways within those limitations rather than running away from them.”“There's a way of going with the flow that is actually more constructive and productive as well as more peaceful and meaningful.”“I really found that just sort of expecting discomfort from things that matter to me—whether that is a piece of work or an aspect of relationships or parenting—just knowing that it's going to feel uncomfortable sometimes because it's bringing me to my edge and my limitations makes a huge, huge difference.”“A lot of our productivity is the result of anxiety. And I would like to live a productive life for other reasons.”Key TakeawaysRadical Acceptance is Key. Once you stop trying to win the battle with your human limitations, everything changes.Distraction is Avoidance in Disguise. Most often, we're dodging discomfort—and the way out lies in tolerating discomfort.Optimization is Not Salvation. We think we can problem-solve our lives, but tools and systems will always fall short. They're meant to augment, not make us infinite.Meaning is Here, Now. The moments that build a life don't happen when everything is done—but in the doing itself.Resources4,000 Weeks: Time Management for Mortals by Oliver BurkemanMeditations for Mortals by Oliver BurkemanThe Imperfectionist (Newsletter)Watch on YouTube at: https://youtu.be/571YmI5h_CsThis episode was produced by Sarah Vorhees Wendel of VW Sound
Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape. His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes. For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, we pull back the curtain on the ever-growing world of health optimization — and ask the hard question: is all this “wellness” actually working for you, or just overwhelming your nervous system? From essential oils and scent triggers to light boxes, nature sounds, and cold splashes, we explore the rise of micro-dosing wellness — and what science says about their real impact on stress, focus, and recovery. Then, we zoom out to look at the overlooked power of your physical environment: how your home layout, lack of natural textures, or always-on tech could be draining your energy more than you think. We also break down the growing movement of analog wellness — printed planners, vinyl, sun exposure, and morning walks — and why unplugging might be the most underrated biohack of all. Finally, we touch on wearables, smart fabrics, and biohacking tech, and where to draw the line between helpful data and harmful distraction. This episode is a deep breath in a noisy world — and a reminder to reclaim your focus, your space, and your health. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app The Fitness League Waiting List https://quest.lvltncoaching.com/project-b Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters 00:00 Introduction to the Fitness League 02:33 The Challenge of Optimization 05:39 Sensory Micro Interventions for Wellness 09:13 The Impact of Environment on Health 14:45 The Rise of Analog Wellness 22:30 Biohacking vs. Biology 41:19 Foundational Tools for Health 53:31 The Path to Sustainable Change
Chris Duffin sits down with Anthony Castore to dig into the buzz surrounding methylene blue—dubbed by some as a miracle for boosting mitochondrial efficiency and ATP production. But is it really the game-changer it's hyped up to be? Together, Chris and Anthony break down what methylene blue is, why people are jumping on the bandwagon, and crucially, why they aren't recommending it for everyday use. From mitochondrial function and the importance of nitric oxide in everything from heart health to brain power (and yes, even erections), to alternative ways of optimizing your body's resilience, this episode is all about cutting through the hype and focusing on what really works for strength and long-term health. Tune in as they share practical insights, expert-backed alternatives, and a dose of real talk about supplements and strategies to help you maximize your longevity and vitality. Optimize with Other Proven Methods: Strategies like red light therapy, NAD+ restoration, and compounds such as CoQ10 or GHK-Cu often deliver benefits without the side effects—helping you build resilience and physical health, safely. This episode of the ARCHITECT of RESILIENCE podcast is available on Apple, Spotify & YouTube, and is sponsored by: @marekhealth : Performance. Longevity. Optimization.
Thinking about buying a franchise? Erik Van Horn and Bobby Brennan break down the real journey: from the “fee stage” burn to stabilization, optimization, and finally scale or exit. We cover why “passive” is a myth, how to avoid starving your marketing, when (and when not) to use profit sharing, and what separates podium revenue from real EBITDA. Timestamps: 00:00 Don't buy a franchise for short-term income 00:42 Intro: Franchise Secrets w/ Eric & Bobby 01:12 The “passive” myth & real losses 02:51 Transparency from operators & brokers 12:40 Phase 1: Investment/Burn (intentional negative cash flow) 22:54 Phase 2: Stabilization (6–18 months) 33:02 Phase 3: Optimization (18–36 months) 44:08 Phase 4: Scale or Exit (Years 3–7) 49:06 Owner vs employee mindset (long-term wealth) 51:54 Wrap-up + resources & links Connect with Erik Van Horn:
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!
How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.In this episode, we cover:How to use LLM.txt files and structured content to improve visibilityThe importance of repurposing and repeating content across platformsLeveraging high-authority sites like Wikipedia to support GEOWhy competitive comparison content is crucial in the AI search era
This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews...
In this episode of the Ageless Future podcast, Cade Archibald interviews Matt Gallant, CEO and co-founder of BIOptimizers, to explore his multi-decade journey in health optimization. From experimenting with over 30 diets—including keto, vegan, carnivore, and raw food—to founding a supplement empire grounded in rigorous scientific research, Matt shares how his passion for performance and experimentation has shaped his mission to transform health. The conversation dives deep into cutting-edge supplementation, the development of a world-class biolab, and the power of neurofeedback as a tool for cognitive transformation. Matt also introduces his 10-day brain optimization program, Metamorphosis, designed to unlock higher levels of resilience, executive function, and consciousness. This episode is a masterclass in biohacking and personalized health optimization. Matt Gallant is a serial entrepreneur, the CEO and co-founder of BIOptimizers, a health author, and a kinesiologist with a degree in the Science of Physical Activity. He has also been a strength and conditioning coach for multiple pro athletes and a self-defense instructor. He co-formulated the Magnesium Breakthrough, among many other supplements over 18 years. He's tried virtually every diet once but has been successfully following a mostly ketogenic diet for over 30 years, and his purpose is to create life-changing health solutions. Matt recommends three of their products: Magnesium Breakthrough, Mushroom Breakthrough, and MassZymes, and offeres our Ageless Future listeners a 15% discount by visiting bioptimizers.com/agelessfuture!Instagram: https://www.instagram.com/bioptimizers/ Website: www.bioptimizers.comFacebook: https://www.facebook.com/BiOptimizers/YouTube: https://www.youtube.com/bioptimizersTikTok: https://www.tiktok.com/@bioptimizers
Jamie I.F. talks about what it was like losing $80K a month in affiliate revenue, rebuilding from the ground up, and what keyword research really looks like in the age of AI. He is a former affiliate SEO who once scaled to $80,000 per month before the HCU update brought that down to nearly zero. Now, Jamie focuses on building software for SEOs and other niches. One of his tools, Answer Socrates, helps bloggers generate thousands of topic ideas and cluster them into organized groups so they can focus on the fun part: writing. By leveraging SEO, Jamie has grown the tool to over 100K monthly users and has also found creative ways to drive traffic through platforms like Reddit. Jamie shares the wild ride from skyrocketing affiliate earnings to starting over after Google's updates. He teaches us how to approach keyword research differently in the AI era, how Reddit is reshaping SEO, and why feelings, not just facts, win traffic today. Key points discussed include: Affiliate highs and lows: One decision brought in $80K a month, but it all disappeared overnight, showing how fragile affiliate-heavy models have become in today's SEO world. Products over pure info: Relying only on informational content is riskier than ever, but turning expertise into products can safeguard your business from AI scrapers and shifting algorithms. Keyword depth wins: Ranking for just one keyword is no longer enough, and covering a range of related subtopics builds the topical authority needed to compete. Clustering made simple: Grouping hundreds of keywords into meaningful clusters makes it easier to plan content strategically without drowning in data. AI overviews explained: Google and ChatGPT pull from multiple sources, and structuring content clearly increases the chances of being featured in those summaries. Reddit power: Reddit now dominates search results, and thoughtful participation can drive traffic, spark PR coverage, and strengthen brand visibility. Make people feel: Optimization helps, but content that stirs emotion keeps readers engaged and loyal even when AI-generated summaries crowd the search results. Connect with Jamie I.F. Website
In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven’t seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have […] The post We Can Definitely Get You First in ChatGPT appeared first on Marketing Over Coffee Marketing Podcast.
In this episode of the Gladden Longevity Podcast, Dr. Jeffrey Gladden and Dr. Nichola Conlon delve into the complexities of aging, focusing on the important role of NAD (Nicotinamide Adenine Dinucleotide) in cellular health and longevity. They discuss how NAD levels decline with age, the implications of this decline, and innovative strategies to boost NAD levels effectively. The conversation also touches on the limitations of IV NAD therapy, the importance of addressing inflammation, and the scientific validation behind the Nuchido Time product. Dr. Conlon shares insights into future research directions and the impact of customer feedback on product development, emphasizing the need for a comprehensive approach to enhancing cellular health. For Audience · Use code 'Podcast10' to get 10% OFF on any of our supplements at https://gladdenlongevityshop.com/ ! · www.nuchido.com/GLADDEN or simply use code GL20 at Checkout on www.nuchido.com for 20% off your first order! Takeaways · NAD is crucial for driving cellular repair processes. · The decline of NAD is linked to aging and inflammation. · Addressing root causes of NAD decline is essential. · IV NAD therapy may not effectively increase intracellular NAD levels. · NAD recycling is a complex process influenced by various enzymes. · Chronic inflammation can significantly deplete NAD supplies. · Nuchido Time aims to optimize NAD levels through a comprehensive approach. · Customer feedback drives ongoing research and product development. · NAD levels fluctuate throughout the day, impacting circadian rhythms. · Future studies will explore NAD's effects on sleep and skin quality. Chapters 00:00 Introduction and Background 04:00 The Importance of NAD in Aging 07:45 Understanding NAD Depletion and Its Causes 12:47 The Role of CD38 in NAD Dynamics 16:42 Innovative Approaches to NAD Supplementation 21:26 Comparing NAD IVs and Oral Supplements 25:12 Enhancing NAD with Ozone Therapy 28:04 Product Development and Optimization 33:47 Future Research Directions and Applications To learn more about Dr. Nichola Conlon: Website: www.nuchido.com Email: care@nuchido.com Social media: @nuchido @drnicholaconlon Got a question for Dr. Gladden? Submit it using the link below and it might be answered in our next Q&A episode! https://form.typeform.com/to/tIyzUai7? Reach out to us at: Website: https://gladdenlongevity.com/ Facebook: https://www.facebook.com/Gladdenlongevity/ Instagram: https://www.instagram.com/gladdenlongevity/?hl=en LinkedIn: https://www.linkedin.com/company/gladdenlongevity YouTube: https://www.youtube.com/channel/UC5_q8nexY4K5ilgFnKm7naw
Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch!Get early access to Alex's next live-cohort courses!Intro to Bayes Course (first 2 lessons free)Advanced Regression Course (first 2 lessons free)Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work!Visit our Patreon page to unlock exclusive Bayesian swag ;)Takeaways:BART as a core tool: Gabriel explains how Bayesian Additive Regression Trees provide robust uncertainty quantification and serve as a reliable baseline model in many domains.Rust for performance: His Rust re-implementation of BART dramatically improves speed and scalability, making it feasible for larger datasets and real-world IoT applications.Strengths and trade-offs: BART avoids overfitting and handles missing data gracefully, though it is slower than other tree-based approaches.Big data meets Bayes: Gabriel shares strategies for applying Bayesian methods with big data, including when variational inference helps balance scale with rigor.Optimization and decision-making: He highlights how BART models can be embedded into optimization frameworks, opening doors for sequential decision-making.Open source matters: Gabriel emphasizes the importance of communities like PyMC and Bambi, encouraging newcomers to start with small contributions.Chapters:05:10 – From economics to IoT and Bayesian statistics18:55 – Introduction to BART (Bayesian Additive Regression Trees)24:40 – Re-implementing BART in Rust for speed and scalability32:05 – Comparing BART with Gaussian Processes and other tree methods39:50 – Strengths and limitations of BART47:15 – Handling missing data and different likelihoods54:30 – Variational inference and big data challenges01:01:10 – Embedding BART into optimization and decision-making frameworks01:08:45 – Open source, PyMC, and community support01:15:20 – Advice for newcomers01:20:55 – Future of BART, Rust, and probabilistic programmingThank you to my Patrons for making this episode possible!Yusuke Saito, Avi Bryant, Ero Carrera, Giuliano Cruz, James Wade, Tradd Salvo, William Benton, James Ahloy, Robin Taylor,, Chad Scherrer, Zwelithini Tunyiswa, Bertrand Wilden, James Thompson, Stephen Oates, Gian Luca Di Tanna, Jack Wells, Matthew Maldonado, Ian...
#248: Learn to escape the trap of over-optimizing and design a more meaningful life. We explore setting boundaries, resetting priorities, and turning failure into fuel for success. We also dive into Tim's creative process behind his new card game and the surprising value of play. Tim Ferriss is an entrepreneur, bestselling author, and host of The Tim Ferriss Show, one of the world's most popular podcasts with over a billion downloads. He loves experimenting with productivity, health, storytelling, personal growth, and, most recently, card games. Link to Full Show Notes: https://chrishutchins.com/tim-ferriss-over-optimizing-failure-play Partner Deals DeleteMe: 20% off removing your personal info from the web Bilt Rewards: Earn the most valuable points when you pay rent NetSuite: Free KPI checklist to upgrade your business performance Shopify: $1/month trial for the easiest e-commerce platform Mercury: Help your business grow with simplified finances For all the deals, discounts and promo codes from our partners, go to: chrishutchins.com/deals Resources Mentioned Tim: Website | Podcast | X The 4-Hour Workweek The 4-Hour Body The 4-Hour Chef THE NO BOOK Where Are You Still Using Single-Ply? Coyote Card Game Terry Real's Books Stumble Upon Diggnation Personal Power by Tony Robbins Secrets of Power Negotiating by Roger Dawson AcroYoga Exploding Kittens Think Like a Game Designer Podcast Procreate ATH Podcast Ep #216: Purpose, Friendship, and Human Skills with Simon Sinek Leave a review: Apple Podcasts | Spotify Email for questions, hacks, deals, and feedback: podcast@chrishutchins.com Full Show Notes (00:00) Introduction (00:45) When Tim Realized That Optimization Could Bend Life in His Favor (06:40) The Role of Patience in Optimization (08:14) Dialing Back on Optimizing (11:23) Do Relationships Require Less Optimization? (16:45) Fighting Natural Tendencies for a Better Life (19:57) The Impact of Journaling (23:42) Does Tim Still Find Himself Over-Optimizing? (25:14) The 3 Levels of Listening (29:47) Designing for States (31:40) Different Lenses for Optimization (36:28) The Optimizer Curses (40:53) How to Avoid Decision Fatigue (45:32) Being Rich Enough to Rent (48:37) Knowing When to Say “Yes or “No” (55:35) Active vs. Passive Intuition (01:01:40) How Decisions Get Influenced When You Have Kids (01:08:01) Is "Play" a State to Aim For? (01:13:38) Incorporating Play in Adulthood (01:18:13) The Process of Creating a New Card Game (01:28:18) The Next Big Project for Tim (01:30:53) Humans as Storytellers (01:34:10) Where to Find Tim & His Work Connect with Chris Newsletter | Membership | X | Instagram | LinkedIn Editor's Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Marc Bubbs is a Performance Nutritionist, author, speaker and consultant for a portfolio of professional and Olympic athletes and Fortune 100 companies. He is also the co-founder of ProBio Nutrition. In this episode, we dive deep into recovery and what to consider when training. Part one of this series is episode 456 where we cover gut health. Endurance Training Simplified Series ProBio: probionutrition.com Code: Endurance (20% Off) LMNT: drinkLMNT.com/HPO (free sample pack with purchase) deltaG: deltagketones.com Code: BITTER20 (20% Off) Training Peaks: trainingpeaks.com/hpopodcast Support HPO: zachbitter.com/hposponsors HPO Website: zachbitter.com/hpo Zach's Coaching: zachbitter.com/coaching Zach's Journal: substack.com/@zachbitter Find Zach: zachbitter.com | IG: @zachbitter | X: @zbitter | FB: Zach Bitter | Strava: Zach Bitter
In Part 3 of The Algorithmic Trinity, Daniel Ramsey (MyOutDesk) and Jason Barnard (Kalicube) unpack why Generative Engine Optimization (GEO) is already outdated — and why the future is AI Assistive Engine Optimization (AAEO).
Explore game development philosophy and AI's evolving impact through Factorio creator Michal Kovařík's insights on AlphaGo's transformation of Go, current programming limitations, and the future of human-AI collaboration. Bio: Michal Kovařík is a Czech game developer best known as the co-founder and creative head of Wube Software, the studio behind the global indie hit Factorio. Under his online alias “kovarex,” Kovařík began the Factorio project in 2012 with a vision to blend his favorite game elements – trains, base-building, logistics, and automation – into a new kind of construction & management simulation. Initially funded via a modest Indiegogo campaign, Factorio blossomed from a garage project into one of Steam's top-rated games, praised for its deep automation gameplay and technical excellence. Kovařík guided Factorio through an 8-year development in open alpha/early access, cultivating a passionate player community through regular “Friday Facts” blog updates. By 2024, Factorio had sold over 4 million copies worldwide, all without ever going on sale.Michal now leads a team of ~30 in Prague, renowned for their principled business approach (no discounts, no DRM) and fan-centric development style, and he's just launched Factorio's Space Age expansion. FOLLOW ON X: @8teAPi (Ate) @steveruizok (Michal) @TurpentineMedia -- LINKS: Factorio https://www.factorio.com/ -- TIMESTAMPS: (00:00) Introduction and Factorio Discussion (07:36) AlphaGo's Impact on Go and AI Perception (18:56) Factorio's Origin Story and Team Development (30:13) AI's Current Programming Limitations (44:50) Future Predictions for AI Programming (48:31) Societal Concerns: Resource Curse and Human Value (55:21) Privacy, Surveillance, and Training Data (1:01:22) AI Alignment and Asimov's Robot Laws (1:10:00) Social Media as Proto-AI and Dopamine Manipulation (1:20:00) Programming Human Preferences and Goal Modification (1:26:00) Historical Perspective and Conclusion
What does it mean to retire at 23—and still work with passion and purpose?In this episode of The Uncommon Leader Podcast, host John Gallagher welcomes Maritza Davila, a business consultant, speaker, and bold believer in values-driven leadership. Maritza's journey is anything but conventional—and her frameworks are designed to help leaders move from chaos to clarity.Whether you're an executive, an emerging leader, or someone navigating faith and ambition, this episode offers practical tools and deep inspiration.
This week, Jack Sharry talks with J. Womack, Head of Asset & Income Optimization at SEI. In his role, J. drives revenue growth by helping investors keep more of what they earn by optimizing their household assets for tax and retirement income. He focuses on expanding SEI's ability to deliver differentiated, client-centric wealth solutions that improve financial outcomes at both the household and enterprise level. Jack and J. explore the growing importance of tax management in wealth creation and how the industry is moving toward the UMH. J. also discusses the distinction between a multi-account UMA and a multi-account UMH, how the convergence of technology, operations, and products is setting a new standard for value delivery in the industry, and why tax optimization has become one of the most powerful differentiators in wealth management today. In this episode: (00:00) - Intro (02:03) - J.'s background and career history (08:09) - J.'s transition into fintech and his early days at SEI (09:48) - From technology expert to investment strategist (12:37) - The role of tax management in advisor value (16:34) - The road to the unified managed household (21:37) - Unlocking the value of tax through tech, product, and service delivery (26:01) - Why tax smart strategies drive organic growth (28:36) - Workplace insurance and annuities (32:01) - J.'s key takeaways (34:23) - J.'s interests outside work Quotes "UMH has the potential to play an integral role in the workplace as providers are looking at ways to deliver more value to plan sponsors and solve real problems for investors." ~ J. Womack "Taxes are where all the action is. It's where the biggest misalignment between client expectations and advisor behavior is. If you solve that, you create a really compelling value proposition that will be attractive to people and create stickier relationships." ~ J. Womack "Multi-account UMA is the foundation of getting to UMH. Closing that gap from a tax perspective, that's where you have the ability to actually deliver comprehensive tax management." ~ J. Womack Links J. Womack on LinkedIn SEI The Wharton School Jeff Benfield Scott Smith Cerulli Associates Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he's helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he's challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy. What You'll Learn Why the old rule of “never build on rented land” may be past its prime How AI is shifting marketers from search optimization to answer optimization Why breadth of authority matters more than backlinks in today's landscape How to atomize your awareness across platforms and nodes of trust What AI can and can't replace when it comes to creativity and customer experience Episode Chapters (00:00) Intro (00:47) Welcoming Jay Baer back to On Brand (02:26) A dramatic reading of “Never build your house on rented land” (05:17) The declining importance of websites in an AI world (06:00) From search optimization to answer optimization (08:38) Atomizing awareness and saying yes to more opportunities (14:13) What AI can't do—and why bold ideas matter more than ever (17:36) Customer experience, hyper-personalization, and efficiency gains (22:19) What to do with the capacity AI creates (23:29) Personal branding, tequila, and why authenticity wins (27:19) The AI dating app that made Jay smile (29:57) Where to find Jay online About Jay Baer Jay Baer is a business growth and customer experience strategist, author, and advisor who has helped more than 700 brands, including Nike, Oracle, IBM, and the United Nations. A seventh-generation entrepreneur, he has built six multimillion-dollar companies and written seven best-selling business books, earning recognition as a Professional Speakers Hall of Fame inductee and a Global Guru in marketing and customer experience. Beyond the stage and boardroom, Baer is also the world's second most-popular tequila educator, blending sharp business insight with an engaging style that makes him one of the most sought-after voices in modern marketing. What Brand Has Made Jay Smile Recently Jay pointed to Valor, an AI-driven dating app that runs simulated dates between AI versions of potential matches before introducing people in real life. While he's not on the app himself—he just celebrated his 33rd wedding anniversary—Jay says the concept makes him smile because it cleverly uses AI to cut through the awkwardness and false starts of early dating. Resources & Links Connect with Jay on LinkedIn. Check out his website JayBaer.com. And, of course, check out his work as the second-most popular tequila educator on Instagram. Listen and Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic search approaches will merge rather than compete. The discussion covers Google's strategic advantage through Gemini integration across their ecosystem and the emerging multi-trillion dollar battle between OpenAI and Google for AI assistant dominance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers. Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing. By testing version ‘A' of a webpage against version ‘B,' Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers. Surefoot's signature methodology is what it calls the “Revenue Friction Roadmap,” a structured way to uncover what potential customers are thinking but not saying out loud. While most optimization experts aim for a 20–25% bump, Brian's clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors. Even minor tweaks, Brian explained — backed by hard data — can deliver game-changing results. On this week's episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Brian Schmitt, Surefoot Posted: September 29, 2025 Monday Morning Run Time: 52:45 Episode: 14.17 RELATED EPISODES: Nine Out of Ten New Online Retailers Never Make Their First Sale UX is the Most Powerful Differentiator in Today's Highly Competitive Business World Yes, She is Crazy — Crazy Like a Fox, Helping Online Brands Achieve Impressive Results
This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots...
Deep sleep is where your body heals and your brain detoxifies. Missing it night after night could be why you're exhausted, foggy, or stuck in poor health. Healthy people sleep well, and better sleep creates a healthier you. But most people are doing it all wrong. In this episode, I sit down with Dr. Peter Martone to reveal the overlooked fundamentals of sleep: the best body position, why safety and trauma affect your subconscious, how circadian rhythm and light dictate melatonin, why late-night eating destroys deep sleep, and how to rewire your nervous system to actually let go and fall asleep. This could be the most important conversation you listen to if you've tried everything else and still wake up tired. "You don't just become a better sleeper and then become healthier. You become healthier, and the byproduct is better sleep." ~ Peter Martone In This Episode: - Why most people struggle with sleep - The triune of sleep: body, mind, and brain needs - About sleeping positions, winding down rituals, and daily habits - Managing mindset and emotions for better sleep - Dr. Martone's top tips for optimizing sleep - The impact of blue light and EMF from screens and charging devices - Cervical spine alignment and vagus nerve connection when sleeping - Supplements to take and stimulants to avoid for improved sleep - Dr. Martone's "WAY Better" sleep program - Health benefits of mastering your sleep Products & Resources Mentioned: Bon Charge Red Light Face Mask: Get 15% off sitewide at https://boncharge.com with code WENDY, plus free shipping and a 12-month warranty. Qualia Senolytic: Get 15% off with code WENDY at https://qualialife.com/wendy Heavy Metals Quiz: Start now at https://heavymetalsquiz.com About Dr. Peter Martone: Dr. Peter Martone is an educator, chiropractor, and exercise physiologist with over 25 years of clinical experience. He has developed sleep optimization strategies that focus on spinal alignment, nervous system regulation, and subconscious safety. His “Way Better Sleep” program has been featured on CBS, NBC, Fox News, and more than 50 international platforms. He is the creator of the Neck Nest pillow and teaches people across the country how to restore their health through sleep. Learn more at https://drsleepright.com. Disclaimer The Myers Detox Podcast was created and hosted by Dr. Wendy Myers. This podcast is for information purposes only. Statements and views expressed on this podcast are not medical advice. This podcast, including Wendy Myers and the producers, disclaims responsibility for any possible adverse effects from using the information contained herein. The opinions of guests are their own, and this podcast does not endorse or accept responsibility for statements made by guests. This podcast does not make any representations or warranties about guests' qualifications or credibility. Individuals on this podcast may have a direct or indirect financial interest in products or services referred to herein. If you think you have a medical problem, consult a licensed physician.
Chris Duffin sits down with world-renowned hybrid athlete, elite performance coach, and bestselling author, Kris Gethin. Known for redefining boundaries in fitness—from professional bodybuilding to Ironman triathlons and ultra-marathons—Kris has become a leading voice in the world of health optimization, biohacking, and longevity. Chris and Kris dive deep into topics ranging from overcoming self-doubt and societal expectations, building resilience through discipline, navigating the world of peptides and biohacking, and the evolving landscape of fitness—from chasing aesthetics to prioritizing healthspan and longevity. Kris also discusses the mission behind his new supplement line, Unmatched, aimed at bridging the gap between performance and well-being without sacrificing long-term health. 8/ High performers want quick fixes (double the supplements, peptides, biohacks). Kris's advice?
On Mission Matters, Adam Torres interviews Aleksandra Gajer, Founder at The Gajer Practice. Aleksandra shares why she left emergency medicine to focus on metabolic optimization, hormone balance, sleep, movement, and whole-person care—helping high performers achieve longevity and everyday vitality. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
Financial freedom isn't just about having enough—it's about knowing what “enough” means. That's the shift happening across the wealth management industry, and it's the reason I launched a nine-month national study on the future of advice. The findings make one thing clear: despite having financial plans in place, many affluent clients still feel anxious and unfulfilled—not because they lack money, but because they lack clarity on what that money is truly meant to do.In this episode of The FutureProof Advisor, I share why the most meaningful evolution for advisors has nothing to do with new products or performance metrics—and everything to do with helping clients uncover purpose. I introduce a new framework grounded in three pillars: mindset, leverage, and process. That means doing your own internal work as an advisor, building scalable systems for deeper client conversations, and reimagining the client experience around what truly matters—not just asset allocation, but alignment.The future of advice won't be defined by technical expertise alone. AI can optimize a portfolio or automate a tax strategy, but it can't help a client figure out what gives their life meaning. That's our role—and our advantage. The firms that embrace this shift will lead the profession forward. Those who resist it risk becoming indistinguishable in a sea of low-cost alternatives.
On Mission Matters, Adam Torres interviews Aleksandra Gajer, Founder at The Gajer Practice. Aleksandra shares why she left emergency medicine to focus on metabolic optimization, hormone balance, sleep, movement, and whole-person care—helping high performers achieve longevity and everyday vitality. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
From time to time, we'll re-air a previous episode of the show that our newer audience may have missed. During this episode, guest host Madelyn O'Farrell is joined by Robert Gaffney, Corporate Sr. Director, Supply Chain Planning and Optimization, Coca-Cola Bottling United. During the episode, Madelyn and Robert discuss the company's operations, emphasizing the role of technology and innovation in the supply chain. Key topics include the use of AI and automation to streamline processes, the daily workflow of Coca-Cola Bottling, and the potential for AI to enhance decision-making and operational efficiency. The episode also highlights the importance of employee engagement and collaboration in adopting new technologies to improve the supply chain and so much more. Highlights from their conversation include:Robert's Background and Journey to Coca-Cola (0:41)Background on Coca-Cola Bottling United (1:03)Introduction to Kona (1:32)Current Trends in Supply Chain (3:12)Coca-Cola's Workflow Overview (4:01)AI Integration in Operations (5:09)External Collaboration for AI (6:14)AI Opportunities in Supply Chain (8:27)Building vs. Buying AI Solutions (9:58)ROI Considerations for AI Solutions (10:47)Demand Forecasting Capabilities (12:32)Cost-Cutting Focus (13:41)Barriers to AI Adoption (14:18)Final Thoughts and Takeaways (15:10)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Google Ads is getting more complex, more automated—and harder for small businesses to control. Can AI level the playing field?In this episode of thinkfuture, host Chris Kalaboukis sits down with David, founder and CEO of Groas, to talk about how AI is reshaping advertising and why his company is tackling one of the biggest challenges in digital marketing: optimizing Google Ads for real profitability.David shares how Groas began as a landing-page optimization tool for advertisers and has since grown into a full AI-powered platform that dynamically adjusts ads and pages to maximize ROI. With Google pushing towards black-box automation, Groas offers a way for businesses to regain control.We cover:The origin story of Groas and its growth beyond e-commerceWhy Google Ads keeps getting harder for small businesses to navigateHow Groas optimizes landing pages and ad copy in real timeWhy the company chose to remain self-funded and profitable rather than take VC moneyThe coming shift to AI-to-AI advertising and purchasingHow AI could reshape jobs in marketing, sales, and beyondWhy building a personal brand might be one of the best defenses against automationIf you're in digital marketing, advertising, e-commerce, or just curious about how AI is reshaping the future of work, this episode is a must-listen.
Get ready to discover a whole new way for people to find your business online at the forefront of the AI revolution in this insight-packed episode. Joining the conversation is Dom Wells, Founder & CEO of Onfolio Holdings (NASDAQ: ONFO), a public holding company for profitable online businesses. After acquiring an SEO agency, Dom turned it into a smart new service called Generative Engine Optimization (GEO) — helping businesses show up inside answers, tips, and conversations from tools like ChatGPT, Bing Copilot, and Claude. GEO is changing how brands get noticed in 2025 and beyond. Instead of just showing links, AI tools give people clear answers. GEO makes sure your business is part of those answers, so you’re seen where customers are already looking. In this episode, you’ll find out: How GEO is different from old-school SEO. Why AI search feels more helpful and personal than regular search engines. Simple ways to check and boost your visibility in tools like ChatGPT and Bing Copilot. Real stories of businesses getting fast results with GEO — plus how to grab free audits and tips shared during the show.
The Medcurity Podcast: Security | Compliance | Technology | Healthcare
Madelaine Yue joins the Medcurity Podcast for a great discussion on AI and human collaboration, healthcare transformation, and strategic data optimization. As a Transformation Architect, Madelaine partners with healthcare executives to navigate the complex healthcare landscape, turning their bold visions into life-saving impact. Through blending data, human behavior, and strategic planning, she empowers executives to secure their legacy, igniting engagement and fostering organizational change that lasts. Her approach enables organizations to conquer healthcare delivery challenges, thus ensuring patients receive efficient, cost-effective, and high-quality care.Connect with Madelaine Yue on LinkedIn: https://www.linkedin.com/in/madelaineyue/Learn more about Medcurity here: https://medcurity.com#Healthcare #Cybersecurity #Compliance #HIPAA #AIinHealthcare #AI #Podcast #HIT #Healthcare
An exploration of one of marketing AI's hottest trends with Katherin Watier Ong In this episode of No Brainer, Geoff and Greg dive deep into the evolving landscape of search engine optimization with Katherine Watier Ong, founder of WO Strategies. Katherine brings her 10+ years of experience helping science-based organizations navigate the complexities of modern search—from traditional SEO to the emerging world of AI-powered answers. The conversation explores the hype surrounding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with Katherine providing a refreshingly grounded perspective that it's still fundamentally SEO at its core. She shares practical insights on how to optimize for Google's AI Overviews and discusses why the fundamentals haven't changed as much as the industry buzz might suggest. Katherine reveals compelling data showing that while AI-powered search features are getting attention, they currently represent only about 1-3% of actual traffic for most organizations. She emphasizes that brands should focus on solid SEO foundations before chasing the latest AI optimization trends. The discussion also covers the broader challenges facing marketers today, including the rise of zero-click searches, degraded marketing data from GA4, and the increasing difficulty of measurement in a privacy-first world. Chapters · 06:00 AEO vs GEO: Marketing Hype or Real Distinction? · 11:34 What Still Matters: SEO Fundamentals That Haven't Changed · 15:15 The Real Changes: Zero-Click Searches and Data Challenges · 21:20 AI Integration in SEO Workflows · 28:50 The Misinformation Problem with AI Answers · 34:15 User Embeddings and Personalization Bubble Effects · 39:30 Beyond Brand Control: Why Reddit Matters More Than Press Releases · 44:10 Measuring Success in the Age of AI Search About Katherine Watier Ong Katherine Watier Ong is the founder and CEO of WO Strategies, a boutique organic traffic consultancy specializing in science-based, enterprise-sized organizations. With over 30 years of marketing experience and 18+ years focused on SEO, she helps federal agencies, nonprofits, and Fortune 500 companies improve their organic search performance. Previously, Katherine served as VP of Online Strategy at Ketchum, where she recruited, trained, and led the online strategy team, providing digital marketing services for global clients including NY State of Health, HHS, Express Scripts, Cleveland Clinic, and Hershey. Her campaigns have had significant impact—she's helped increase traffic from 300K to 1.2 million visits and assisted New Yorkers with health exchange registration. Katherine is an accomplished trainer and public speaker who has provided SEO and digital marketing education for over 13 years. She's spoken at conferences including Voice Global, BrightonSEO, SES, and OMS. Her approach is grounded in her belief that "anyone can create change with enough passion and determination," a philosophy shaped by her early environmental activism work that included building websites, securing NPR coverage, and creating educational curricula. Connect with Katherine: · Website: wostrategies.com · Free AI Mode Guide: bit.ly/writingforAImode · LinkedIn: Katherine W. Ong: https://www.linkedin.com/in/katherinewatier/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, and Google's AI Overviews. The conversation covers why agility is the new moat, how brand mentions and structured content shape AI visibility, and how both startups and incumbents can compete. Nick and Josh share tactical approaches—from Wikipedia and affiliate strategies to structured HTML tables—that improve citations in AI-generated answers. The discussion underscores the rising importance of PR, off-site visibility, and concise, high-utility content in the AI search era.Key TakeawaysAEO Defined: Answer engine optimization is about making your brand the chosen answer in AI-driven search experiences.User Experience Wins: Search is converging with chat—people want answers, not links—so engines prioritize utility and ease.Agility as a Moat: Speed and adaptability matter more than long-term content calendars in today's volatile AI search space.Brand Mentions Beat Keywords: AI models lean heavily on off-site mentions (Reddit, Wikipedia, affiliates) as trust signals.Structured Content Boosts Citations: Bullet points, HTML tables, and concise formatting make content “citation-friendly” for AI.Startups vs. Incumbents: Incumbents benefit from brand equity, but startups can flank them by acting faster and publishing niche, high-utility content.PR Is Back: Media coverage and Wikipedia presence play a critical role in being cited by AI engines.Show LinksVisit Profound on Linkedin and XConnect with Nick Lafferty on LinkedInConnect with Josh Blyskal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Dave Lee breaks down the critical difference between Testosterone Replacement Therapy and Testosterone Optimization Therapy and why that distinction can make or break your results. He exposes why 99% of TRT protocols are subpar, the most common provider mistakes, and the exact titration process he uses to deliver life-changing outcomes for men. From SHBG considerations to injection frequency, Dave explains the nuances that separate average protocols from optimal ones. Whether you're new to TRT or frustrated with your current results, this conversation will show you what “doing it right” actually looks like. Dave Lee Supplement Pack Click Here Dave Lee Wesbite Click Here Victory Men's Health Click Here Victory Men's Health YouTube For questions email podcast@amystuttle.com Disclaimer: The Women Want Strong Men Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment.
Today on Mining Stock Daily, we welcome back Ryan King from Equinox Gold to celebrate a major milestone: the first gold pour at the new Valentine Gold Mine. The discussion covers the successful ramp-up at Valentine, which is progressing well, and the ongoing optimization efforts at the Greenstone mine. Ryan also addresses Equinox's strategic focus on deleveraging its balance sheet, which may include further asset sales following the recent divestiture of the Pan mine in Nevada.
What You'll Learn:In this episode, host Catherine McDonald and guest Evan Powell discuss the critical importance of inventory management in businesses. They emphasize that inventory management is not a one-size-fits-all approach and requires dynamic, cross-functional collaboration. Evan highlights common misconceptions, such as viewing inventory as a set-and-forget system and relying solely on software or AI.About the Guest:Evan Powell is an operations and supply chain professional dedicated to optimizing processes, reducing waste, and improving performance. With a proven track record of delivering measurable cost savings, increased productivity, and enhanced customer satisfaction, he brings a practical, cross-functional problem-solving approach. Evan's expertise spans end-to-end supply chain management, including process optimization, lean manufacturing, inventory management, demand planning, logistics, vendor management, and continuous improvement. All with a focus on achieving real-world impact.Links:Click Here For Evan Powell's LinkedInEvan Powell's Website
Scott Smith is the Senior Director of Advice Relationships at Cerulli Associates, where he leverages deep research and analysis to define challenges and deliver solutions across the wealth management landscape. Known for his clear-eyed insights, Scott studies market trends, advisor behavior, and platform innovation to help firms navigate an increasingly complex industry. This week, Jack talks with Scott about his latest research on U.S. managed accounts and why tax optimization has emerged as the top priority for firms, surpassing even portfolio construction. They dive into strategies like tax-loss harvesting, asset location, and tax-smart withdrawals, exploring both the progress being made and the challenges that remain. From compliance and legacy systems to advisor adoption and third-party solutions, Scott highlights what firms must do to make tax-smart investing accessible, effective, and essential for client success. In this episode: (00:00) - Intro (01:56) - Cerulli's latest research on managed accounts (04:29) - Surprising findings from the study (05:46) – Why asset location has seen little progress (06:45) – The reasons asset location remains underused (09:18) – Walking the fine line between tax planning and tax advice (11:18) – Making tax optimization simple and straightforward (12:38) – Tax-loss harvesting and transition management (14:14) – Coordinating multi-account households for tax efficiency (19:31) – The complexities of managing dynamic households (21:14) – Scott's recommendations for better tax planning (24:42) - Scott's key takeaways for firms and advisors (26:00) - Scott's interests outside of work Quotes "Our goal isn't to educate advisors on every line of the tax code. But letting them know what the fundamentals are, what each of these steps is doing, and then giving them the tool to do it is the most important part." ~ Scott Smith "A lot of the advances in this industry are limited by advisor adoption. So it's most important to create this path of least resistance to tax optimization." ~ Scott Smith "Trying to steer a legacy portfolio accounting or advisor workstation into a better place and redoing the whole thing on the way while still trying to do business is not easy for anyone. So the firm setting up systems to take care of this and making it as easy as possible for advisors to do that is the only way to compete long term." ~ Scott Smith Links Scott Smith on LinkedIn Cerulli Associates Vanguard Morningstar EY 55ip Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
This week Randy Pitchford blames fans for some not great reviews following the launch of Borderlands 4, Nintendo is still fired up about Palworld and doing anything they can to try to ruin their indie competitor, and Silent Hill F is already hitting shelves! What did everyone play? Sometimes you just love a game with some jank to it, don't ya? Us too. Discord: https://discord.gg/d7cEJqT Chicken's Twitch: https://www.twitch.tv/elitechicken313 Oak's Twitch: https://www.twitch.tv/MDBOAKTREE Grif's YouTube: https://www.youtube.com/@grifslynam
If you're not running Snapchat Ads right now, you're leaving money on the table. In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I'll show you exactly how to leverage Snap's platform without blowing your budget. Plus, I'll share how to claim bonus ad credits so you can test risk-free. Whether you're new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads. Timecodes ⏰ (00:00) Why Snapchat Ads Still Work in 2025 (01:30) Setting Up Your First Campaign (02:55) Installing Snap Pixel & Tracking Events (04:40) Building and Launching Campaigns with Ad Credit (06:45) Creating High-Impact Ad Creatives (08:15) Testing, Optimization & Scaling for ROI (11:00) Final Thoughts and Next Steps How to Connect: IG: /ericosiu X: /ericosiu
Send us a textEpisode OverviewIn this energizing solo episode, host Justin Roethlingshoefer unpacks the magic behind Optimization Day—Own It's immersive, in-person experience that catalyzes lasting change. Fresh off the latest Miami event, Justin shares why attendees left saying, “I'm seeing myself differently.” You'll learn how identity, community, and precision work together to turn intention into transformation, and why getting in the room on December 11–12 (Miami) may be the permission you've been waiting to give yourself.Episode Highlights- Identity Is the Accelerator: Most people chase tactics before they upgrade who they believe they are. When identity shifts, habits follow.- Community Multiplies Transformation: Proximity creates intimacy—being around the healthiest, wealthiest, kindest people normalizes greatness and locks in change.- Precision Secures the Win: Stop guessing. Use data (VO₂ max, metabolic testing, HRV, DEXA, 3D heart mapping, full-body screenings) to target what actually moves the needle.- From Distraction to Interruption: Trade busyness excuses for divine interruptions that lead to breakthrough.- Borrowed Belief → Built Belief: Let the room lift you until your new identity takes root.Action Steps- Identity Reframe: Ask, “Who do I believe I am?” Then ask, “God, who do You say I am?” Write a present-tense identity statement and read it daily.- Protect the Mornings: Schedule training, breathwork, or prayer before the day can steal it.- Community Check: Get around people who make excellence normal. If you're on the sidelines, say yes to Dec 11–12 in Miami.- Measure What Matters: Book testing (VO₂, metabolic, DEXA, labs) and align training zones and recovery to your data.- Choose, Don't Chance: Growth is a decision—set one commitment you'll execute this week that matches your identity.=========================== Subscribe and Listen to the Own It Show HERE:➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer➡︎ Apple Podcasts:https://apple.co/3KCyN3j➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG=========================== Resources: ⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/⚡️BOOK: https://thepowerofownershipbook.com/=========================== Connect with Justin Roethlingshoefer on Social Media:➡︎ linkedin.com/in/justin-roethlingshoefer=========================== Subscribe and Listen to the Own It Show HERE: ➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer➡︎ Apple Podcasts:https://apple.co/3KCyN3j➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG =========================== Resources: ⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/⚡️BOOK: https://thepowerofownershipbook.com/ =========================== Connect with Justin Roethlingshoefer on Social Media: ➡︎ linkedin.com/in/justin-roethlingshoefer➡︎https://www.instagram.com/justinroeth/?hl=en Own It Success is different so own your different!
Episode 82: A quick update on the YouTube views situation, then into a Borderlands 4 discussion. What is the state of the game currently? What do we make of Randy Pitchford's comments? Is DLSS being used as a crutch instead of proper optimization? Can it be fixed?CHAPTERS00:00 - Intro01:05 - Update on the YouTube views situation17:17 - Initial thoughts on Borderlands 428:27 - The crutch of DLSS upscaling and frame generation44:17 - Bizarre development choices53:01 - Can Gearbox fix Borderlands 4?1:07:14 - Updates from our boring livesSUBSCRIBE TO THE PODCASTAudio: https://shows.acast.com/the-hardware-unboxed-podcastVideo: https://www.youtube.com/channel/UCqT8Vb3jweH6_tj2SarErfwSUPPORT US DIRECTLYPatreon: https://www.patreon.com/hardwareunboxedLINKSYouTube: https://www.youtube.com/@Hardwareunboxed/Twitter: https://twitter.com/HardwareUnboxedBluesky: https://bsky.app/profile/hardwareunboxed.bsky.social Hosted on Acast. See acast.com/privacy for more information.
In this episode, host Chris Duffin sits down with the legendary Clark Bartram—Marine veteran, National Fitness Hall of Fame inductee, and founder of the Maximized Man Elite program. Known as America's most trusted fitness professional, Clark has dedicated his life to inspiring men to reclaim their vitality, strength, and purpose—naturally and sustainably. Clark Bartram's journey in men's health and fitness is nothing short of remarkable. Once a U.S. Marine, Clark transformed his discipline and passion into a decades-spanning career—earning recognition as “America's most trusted fitness professional.” He's inspired millions through books, TV appearances, and elite coaching, notably with his Maximized Man Elite program, guiding men over 40 to reclaim vitality and strength naturally. At age 61, Clark faced a new test: a diagnosis of prostate cancer despite his peak condition. Rather than let it stop him, Clark became an advocate, founding the nonprofit “Check It Like a Man” to promote early screening and awareness. Clark Bartram: https://clarkbartramsystems.com Instagram: @clarkbartram This episode of the ARCHITECT of RESILIENCE podcast is available on Apple, Spotify & YouTube, and is sponsored by: @marekhealth : Performance. Longevity. Optimization.
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