Podcasts about optimization

For the last few years, one of my favorite parts of Tangle has been hiring young writers and giving them an opportunity to work with us. Over the years we've had a number of “interns” (nobody really does intern work here) who have made major contributions to our newsletter, gone on to work for awesome publications, or left and returned years later to work for us.Last year, our managing editor Ari Weitzman decided to formalize this experience with a six-month fellowship program. We got dozens of applications, and ended up hiring Hunter Casperson — a sharp writer and recent journalism master's graduate from California. Hunter immediately earned a reputation for thoughtful edits, speaking her mind, and stepping up to do whatever was asked of her. This month, her six months at Tangle are coming to a close. In the past, it's been simply tradition that we've let Tangle interns write a capstone piece — this year, with the process formalized, we baked it into the initial schedule of working with Hunter. The prompt is simple: You can pick any topic you want to cover, and we'll work on a well researched, long-form piece with you that we'll publish as a Friday edition. Today, we are sharing Hunter's capstone piece.It is, in my estimation, perfectly Tangle. It covers a controversial topic. It's personal. It is deeply researched. It is thoughtfully written. And most importantly, it offers fair treatment of a complicated issue. I hope you enjoy it, and I want to thank Hunter for all her contributions to Tangle — I'm excited to see what she does next! Best,Isaac SaulYou can read today's podcast⁠ ⁠⁠here⁠⁠⁠Ad-free podcasts are here!Many listeners have been asking for an ad-free version of this podcast that they could subscribe to — and we finally launched it. You can go to ReadTangle.com to sign up!You can subscribe to Tangle by clicking here or drop something in our tip jar by clicking here. Our Executive Editor and Founder is Isaac Saul. Our Executive Producer is Jon Lall.This podcast was written by: Isaac Saul & Hunter Casperson and edited and engineered by Dewey Thomas. Music for the podcast was produced by Diet 75.Our newsletter is edited by Managing Editor Ari Weitzman, Senior Editor Will Kaback, Hunter Casperson, Kendall White, Bailey Saul, and Audrey Moorehead. Hosted on Acast. See acast.com/privacy for more information.

Our CEO Brett Curry sits with Jim Kennemer in this latest episode. Jim knows his stuff when it comes to tariffs, supply chain management and sourcing anything outside of China. Brett wanted to bring Jim on the pod to break down the opportunities and considerations of sourcing from Vietnam, Thailand, Indonesia, and Mexico, sharing real examples of how brands like Columbia Sportswear and Converse have legally engineered their products to slash tariff costs. From understanding country of origin rules to leveraging bonded warehouses for cash flow management, this conversation is packed with actionable insights for any brand looking to optimize their supply chain in today's volatile trade environment.Key TakeawaysThe DDP trap that could destroy your business – Why "delivered duty paid" arrangements are legal but dangerous when suppliers falsify invoices (and why you're still liable even if it's their mistake)Tariff engineering strategies – How adding a simple pocket or felt liner can reclassify your products for lower tariff rates, plus when this optimization makes sense vs. when it backfiresVietnam vs. other manufacturing hubs – Where Vietnam excels (textiles, wood goods, furniture), what to expect for pricing and quality, and why MOQs are higher than ChinaDe minimis rules and bonded warehouses – How the $800 shipment exemption still works (except for China), and when custom bonded warehouses can turn a 30% tariff hit into manageable cash flowCountry of origin compliance – The "substantial transformation" rule, why trans-shipment will get you caught with 50% more audits happening, and how to properly document manufacturingWhether you're considering your first move away from China or optimizing an existing diversified supply chain, this episode provides the roadmap to do it right without the costly compliance mistakes that are tripping up other brands.

In this conversation, Brett McCollum interviews Dani Beit-Or, a seasoned real estate investor who shares his journey from starting in real estate investing in 2002 to becoming a full-time investor and helping others navigate the market. Dani discusses the challenges he faced during the 2008 crash, how it shaped his approach to investing, and the strategies he employs today to optimize rental properties and build strong relationships in the real estate community.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Michael Falls of Reveel & Jennifer Mitchell of GOAT Group talk about tariffs, network design, SKU analysis, carrier negotiation and decision intelligence.  IN THIS EPISODE WE DISCUSS:   [02.22] An introduction to Michael, his background, and what excites him about supply chain. “Work smarter, not harder – that's what I'm passionate about. There's great technology out there that shippers can leverage, but so many people are still working out of spreadsheets. That hasn't changed as rapidly in our industry as it has in others.” [03.49] An overview of Reveel, who they are, and what they do. “Our CEO always says that modeling is the hill we're going to die on. We have a lot of tools in our repertoire that are different to a lot of the other analytics tools on the market.” [04.36] An introduction to Jennifer, her background, and her company GOAT Group. [05.58] An overview of the current tariff landscape, and how businesses are approaching adaptability and cost impacts. “We're now in a period where shippers have a new normal, which is: we don't know what the future will hold, but we know we're going to have to adapt to change.” “Now there's a very public conversation around who absorbs the cost of tariffs. Tariffs are here to stay. The question is: are consumers going to pay for them, or are companies going to absorb the cost and use that as a competitive advantage?” [07.55] How tariffs have impacted GOAT Group, and why increased tariffs for China are driving up apparel costs and forcing companies to rethink their manufacturing locations. [09.07] From cost volatility to the impact of the unknown, the biggest negative impacts, driven by the current tariff landscape, for shippers. “It's ever-changing. The minute you make a decision to do something, it changes and you're back to square one.” [11.34] Network design and optimization, and why shippers need intelligence, agility, and a strategic command of their shipping network to manage current volatility. [14.28] How network design and optimization can help companies to design more efficient distribution strategies, what those strategies might look like, and the positive impact they can have for shippers. [15.16] How SKU profitability analysis can help businesses identify problem products and make more informed decisions on their portfolio. “There's much more that you can do with SKU level insights than just explore profitability.” [17.13] Why contract negotiations have changed, and how Reveel can help to simulate ‘what-if' scenarios and compare carrier performance so shippers can push for reductions or pivot. “You can't manage what you don't measure. So we empower our customers to measure all the KPIs that are going to impact their transportation spend.” “The duopoly is over!.. Carrier contract negotiation is becoming an ongoing activity.” [20.07] The importance of flexibility and expanding carrier options to reduce dependency, lower cost, and improve customer experience. “Flexibility is crucial… Customers expect more from delivery, they expect it faster, more personalized. The bigger carriers are very rigid in what they do and a lot of these emerging carriers have more flexibility, they're more customizable to your company.” [21.23] Why, when tariffs are out of our control, intelligence is the best defence, how companies can use intelligence to stay competitive, and why parcel spend management can be an organizations competitive advantage in an unpredictable global market. “There's so much noise. Carrier billing data has hundreds of elements, it's not normalized… Having a shipping intelligence platform helps arm you with the most important insights at a glance.” “A lot of shippers are just resigned to this belief that the carriers are going to do what the carriers are going to do, and we have to sit back and take it… But I would say that any shipper has between 5-30% of spend that's available to be eliminated.” [23.47] The ideal client for Reveel, and the types of clients they're currently onboarding most. [24.41] GOAT group's experience with onboarding and implementation with Reveel. [25.52] The biggest challenges GOAT Group were experiencing, why they chose to work with Reveel, and the benefits they see from their ongoing partnership. [27.38] In a constantly evolving market, what shippers might expect over the next few months. “The only thing we know for sure is that more change is coming!.. But the shippers that have the best data, the best data-driven insights, and the best technology are ultimately the ones that are going to come out ahead.” RESOURCES AND LINKS MENTIONED:   Head over to Reveel's website now to find out more and discover how they could help you too. You can also connect with Reveel and keep up to date with the latest over   on LinkedIn, Facebook or Twitter, or you can connect with Michael or Jennifer on LinkedIn. If you enjoyed this episode and want to hear more from Reveel, check out 453: Driving Supply Chain Innovation with Reveel and Deposco or 357: Leverage the Power of Shipping Intelligence, with Reveel.

Problematic stakeholders could be convinced if they... just got data. Right? Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholders instead of your website...In the second time EVER, someone else has changed my mind on something. Leave it to "Kingpin" Finn McKenty, who's apparently gone from Punk Rock MBA to Finn McKenty PhD, to change my mind.We got into:- How YouTubers are more data driven than your own CEO (lol)- Why you should be running heuristic audits not JUST on your website, but on the stakeholders you interact with (and tips to do so effectively)- Finn gives some general life advice on learning to let go (important when many product and CROs don't have autonomy to actually impact anything)Timestamps:00:00 Episode Start2:46  The analogy of CRO and "Gym" goes so deep6:25 Even YouTubers are data driven11:20 People who don't buy into “experimentation” just optimize for different metrics than you14:28 Psychology of UXers vs. Product/CRO (Finn low key is a psychologist now)20:01 Running heuristic audits on… stakeholders? (yes - it's a good idea)25:07 Optimization sometimes means optimizing for ‘helping people' (not metrics)30:16 Sometimes, CROs gotta play the politics game35:13 Finn offers sage advice in learning how to let go (CROs need to hear this)49:06 Preach: Samuele MazzantiGo follow Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/ And go subscribe to his newsletter:https://finnmckenty.beehiiv.com/ Go check out Samuele Mazzanti's post too: https://tinyurl.com/FromAtoB-SamueleAlso go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE

The focus of this spotlight episode is hot-side process improvements that will make your brew day quicker, more reliable, and more consistent. We get into the nitty-gritty of tank jackets, grist hydration, lauter-tun geometry, pressure differentials, kettle heating, and more, with a clear focus on lean manufacturing, reducing variability with Six Sigma DMAIC models, optimizing systems for the chemical and physical processes of brewing, workflow improvement for efficiency with provable ROI, and more. Joining for this conversation are: Kevan McCrummen: owner and head brewer of Vantage Point Brewing in Coeur D'Alene, Idaho Matthew Whitaker: sales engineer for Boiler Technologies Unlimited Vernon Spaulding: president and owner of Providence Process Solutions This in-depth discussion about hot-side process is brought to you interruption-free by Miura (https://miuraboiler.com), the global leader in modular on-demand steam solutions. Miura's boiler solutions are efficient, safe, and reliable, with flexible fuel options, compact footprints that fit today's breweries, modular expandable systems that grow with your brewery, and monitoring technology that gives you peace of mind. Their boilers are backed by the industry's only pressure-vessel guarantee against corrosion, and they offer a full lineup of equipment that integrates with your boiler, from water softening to de-aeration, reverse osmosis, and more. Learn more or contact them at Miuraboiler.com (https://miuraboiler.com).

Dr. Vinod Nair is Associate Laboratory Director of the WADA-Accredited Sports Medicine and Research Testing Laboratory (SMRTL). In this episode, Vinod covers how anti-doping labs strive to provide efficient and cost-effective services while maintaining the rigor and quality standards required in the industry. He explains how SMRTL incorporates automation into their lab's work and shares his thoughts on the future of automation in anti-doping laboratories. We also discussed recent research that he and colleagues published examining minimum reporting limits to determine in-competition use of stimulants. 

In this episode of The Augmented Life, Michael Tiffany sits down with Adam Greenfeld, Co-Founder at Thesis Nootropics.They unpack the science and strategy behind brain enhancement, from the early Reddit-fueled experiments that shaped Thesis, to the surprising audiences using nootropics today.Adam opens up about dopamine burnout, self-experimentation, how he evaluates if a stack is working, and why optimizing for "life experience" now beats waiting for a big exit.Whether you're deep into biohacking or just curious how to improve task switching and mental clarity, this conversation blends rigorous science, personal reflection, and practical strategies you can use today.—⏱️ Timestamps00:00 – Welcome to The Augmented Life01:09 – How do you pronounce "nootropics"?02:57 – Science vs. woo: intuition as real data04:38 – Adam's seasonal approach to objectivity vs. energy05:45 – Stress, inflammation, and felt results08:05 – The limits of pharmaceutical science vs. biohacking10:02 – The original Thesis testing protocol: 2,500 participants13:26 – 130+ ingredients tested, 85% match accuracy16:26 – Why being non-precious with formulations worked18:23 – Innovation vs validation in supplement design19:39 – From biohackers to SoulCycle execs: Who uses Thesis22:48 – The “busy mother” demographic and shifting audiences24:11 – Adam's nuanced POV on Adderall over prescription26:36 – Why Stasis is for people staying on Adderall27:50 – The dopamine receptor burnout theory29:05 – The real addiction: stress and complexity31:17 – Daily stack: creatine, clomiphene, magnesium, clean eating36:34 – Hydrogen tablets, walking, ocean therapy, and woo38:40 – Still taking Thesis: 7 years, 5 days a week40:10 – Optimize for life experience, not just exit strategy43:28 – How to measure if nootropics work45:51 – Sub-perceptual vs. felt effects: a product design insight47:27 – Task switching speed: a killer metric for high performers48:22 – Where to find Adam + links to Thesis & Stasis

It's easy to be deterred from ever using the dating apps when they're so heavily skewed in favor of women, and only the top 10% of men are even getting matches. But the truth is, it doesn't matter how tall you are or how much money you make—the dating apps can be a great place to meet lots of women if you know how to optimize your profile and sidestep the common pitfalls that completely destroy most men's success rate. Make sure you listen to this episode boys, because these common mistakes could be costing you a ton of matches. Sign Up for The Online Dating Masterclass Here: https://coachmarksing.com/online-dating-masterclass/ Apply for Mark's 3-Month Coaching Program Here: https://coachmarksing.com/coaching/ Check Out The Perks Program: https://coachmarksing.com/perks/ Follow Mark on Instagram: https://www.instagram.com/coachmarksing/ Watch UMP Episodes on YouTube: https://www.youtube.com/channel/UCybix9PZoDgcyyt5hNxPLuw Grab Mark's Free Program: "The Approach Formula": https://www.CoachMarkSing.com/The-Approach-Formula Contact Mark Directly: CoachMarkSing@Gmail.com

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem.   Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.   In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.   Welcome to Scale Your Sales Podcast, Laura Erdem.     Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content     https://www.linkedin.com/in/lerdem/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this episode of the Lone Star Capital podcast, Craig McGrouther and I sit down with Sam Morris to discuss the significant positive shifts happening in the multifamily market after three challenging years. We reveal how our property insurance costs just dropped 32% at renewal, potentially adding millions in property value and increasing investor distributions by nearly 1%. We share exciting success stories from our portfolio, including record-breaking collections at multiple properties and Preserve at Copperleaf achieving an incredible 234 paid-up units out of 238 possible. Our conversation also explores why deal flow remains challenging in 2025 despite these improving fundamentals, with San Antonio seeing only six transactions in Q1 with an average property vintage of 1972, highlighting the persistent bid-ask spread gap in the market.Apply to attend the LSC Summit 2025:www.lscsummit.com Download our FREE Passive Investor Guide:https://www.lscre.com/content/passive-investor-guide Subscribe to our newsletter and get the FREE Underwriting Toolkit:https://www.lscre.com/resource/fof-underwriting-toolkitLearn more about Lone Star Capital:www.lscre.comFollow me on LinkedIn:https://www.linkedin.com/in/rob-beardsleyRead my latest articles:https://www.lscre.com/blog

Outline00:00 - Intro00:42 - “Research should be fun”02:02 - Early steps in research09:00 - Book writing and meeting C. Desoer18:33 - Control synthesis via the factorization approach25:46 - The graph metric 29:27 - Robotics and CAIR36:00 - Randomized algorithms40:41 - On learning44:05 - Neural networks48:40 - Tata, hidden Markov models, and large deviations theory55:48 - Picking problems and role of luck58:07 - Compressed sensing and non-convex optimization01:02:17 - Interplay between control and machine learning01:09:10 - Advice to future students01:13:29 - Future of controlLinksSagar's website: https://tinyurl.com/4hwruajsHilbert: https://tinyurl.com/ykpdh929Feedback Systems: https://tinyurl.com/2k3jsdatHow to Write Mathematics: https://tinyurl.com/35794bv9Nonlinear systems: https://tinyurl.com/2fdtnjcmC. Desoer: https://tinyurl.com/svhknrenControl Systems Synthesis — A Factorization Approach: https://tinyurl.com/59wdc4svAryabhata: https://tinyurl.com/43x6hfhpA Brief History of the Graph Topology: https://tinyurl.com/49uftzdkRobot Dynamics and Control: https://tinyurl.com/5b4cmt7mCAIR: https://tinyurl.com/rajdtxaxRandomized algorithms for robust controller synthesis using statistical learning theory: https://tinyurl.com/wanpyeucR. Tempo: https://tinyurl.com/jkufdwarVC dimension: https://tinyurl.com/mvwk8afmLearning and Generalisation: https://tinyurl.com/2s3mzh8hAre Analog Neural Networks Better Than Binary Neural Networks? https://tinyurl.com/3fnk27xcHidden Markov Processes: https://tinyurl.com/t5frrvfzAn Introduction to Compressed Sensing: https://tinyurl.com/fc6a8eerSupport the showPodcast infoPodcast website: https://www.incontrolpodcast.com/Apple Podcasts: https://tinyurl.com/5n84j85jSpotify: https://tinyurl.com/4rwztj3cRSS: https://tinyurl.com/yc2fcv4yYoutube: https://tinyurl.com/bdbvhsj6Facebook: https://tinyurl.com/3z24yr43Twitter: https://twitter.com/IncontrolPInstagram: https://tinyurl.com/35cu4kr4Acknowledgments and sponsorsThis episode was supported by the National Centre of Competence in Research on «Dependable, ubiquitous automation» and the IFAC Activity fund. The podcast benefits from the help of an incredibly talented and passionate team. Special thanks to L. Seward, E. Cahard, F. Banis, F. Dörfler, J. Lygeros, ETH studio and mirrorlake . Music was composed by A New Element.

We're told constantly to level up, hustle harder, and become the best version of ourselves. But what if this relentless pursuit of self-optimization is actually keeping us from the peace and purpose we're seeking? In a culture that treats exhaustion as a status symbol and measures worth by productivity, many of us are burning out while chasing an impossible standard of perfection. This sermon by Pastor Heidi Mills explores an ancient alternative to our modern obsession with doing more and being better. Through the lens of a profound moment in Jesus's life, we'll discover how creating space for rest, practicing presence, and embracing our imperfections might be the real path to transformation—not the kind that comes from grinding harder, but the kind that happens when we finally stop trying to optimize ourselves into oblivion. Whether you're drowning in your to-do list, feeling guilty about not doing enough, or just exhausted from trying to upgrade every aspect of your life, this might offer a different way forward.

In this episode, I talk with David Lindner about Myopic Optimization with Non-myopic Approval, or MONA, which attempts to address (multi-step) reward hacking by myopically optimizing actions against a human's sense of whether those actions are generally good. Does this work? Can we get smarter-than-human AI this way? How does this compare to approaches like conservativism? Listen to find out. Patreon: https://www.patreon.com/axrpodcast Ko-fi: https://ko-fi.com/axrpodcast Transcript: https://axrp.net/episode/2025/06/15/episode-43-david-lindner-mona.html   Topics we discuss, and timestamps: 0:00:29 What MONA is 0:06:33 How MONA deals with reward hacking 0:23:15 Failure cases for MONA 0:36:25 MONA's capability 0:55:40 MONA vs other approaches 1:05:03 Follow-up work 1:10:17 Other MONA test cases 1:33:47 When increasing time horizon doesn't increase capability 1:39:04 Following David's research   Links for David: Website: https://www.davidlindner.me Twitter / X: https://x.com/davlindner DeepMind Medium: https://deepmindsafetyresearch.medium.com David on the Alignment Forum: https://www.alignmentforum.org/users/david-lindner   Research we discuss: MONA: Myopic Optimization with Non-myopic Approval Can Mitigate Multi-step Reward Hacking: https://arxiv.org/abs/2501.13011 Arguments Against Myopic Training: https://www.alignmentforum.org/posts/GqxuDtZvfgL2bEQ5v/arguments-against-myopic-training   Episode art by Hamish Doodles: hamishdoodles.com

In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated. Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to stay competitive in this new era. From building real author entities to creating multi-format content experiences, you'll learn actionable strategies for future-proofing your content marketing and search approach. Whether you're a seasoned SEO or an emerging content leader, this episode will give you the tools to thrive in the age of personalized AI-driven information retrieval. Key Takeaways and Insights: What Is Generative Engine Optimization (GEO)? Definition of GEO: Moving from link-based to conversation-based discovery. GEO Article: What's Generative Engine Optimization (GEO) & How To Do It  The Role of Memory in Personalized Search Results How LLMs use your search history, preferences, and identity Personalized SERPs: Millions of versions, no single truth Memory as a Ranking Factor Context-rich responses over one-size-fits-all answers SEO is no longer about just ranking for a keyword How to Win at GEO: Key Strategies Author Entities & Digital Trust Build real author bios with online presence Credibility signals influence LLM citations Use Industry Language with Authority Avoid watered-down content Lean into jargon and technical terms your audience uses Cite Quotes, Data & Sources LLMs favor content with references and expert opinions Credibility boosts visibility Embrace Redundant Modalities Create Once, Distribute Forever Repurpose content across Reddit, YouTube Shorts, LinkedIn, Quora, Threads Digital PR & Thought Leadership How top brands are getting cited by LLMs and publications Brand building = Visibility in AI answers The New Fundamentals Technical optimization still matters, but now include: Distribution Trust Authority LLM Memorability Resources & Tools:

Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency. Key Topics AI Integration in Amazon Selling Main Image Optimization Click-through Rate Improvement Product Testing and Feedback Automation and Tech Stack Development   Notable Quotes "The more the better. Iterate down." "Just have fun, just have fun guys." "The tech will catch up now." Key Takeaways AI is revolutionizing Amazon seller workflows Main images significantly impact click-through rates AI-assisted concept testing improves product imagery Early AI adoption provides competitive advantages Hyper-personalization enhances marketing efforts Efficient tech stacks are crucial for AI implementation Timeline 00:00 - 04:01 Introduction and New Format 04:02 - 14:35 Main Images and AI Strategy 14:36 - 29:46 Testing and Feedback Methods 29:47 - 40:11 Live Demo and Optimization 40:12 - 01:02:36 Future Tech and Implementation  

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google's Sundar Pichai said AI Mode...

Chris Banton of EMA Design Automation joins Matt Leary, Geoffrey Hazelett and Mike Buetow to talk about how the EDA vendor's helps printed circuit board designers optimize their designs. Recorded live on the show floor at PCB East 2025.

Holistic transformations are complex and can take a long time to show full results. By optimizing working capital early on, companies can help score early wins to create momentum and excite stakeholders across the organization. In this episode, Sean talks with two McKinsey transformation experts about how to identify and achieve these working capital improvements to maximize the impact of a transformation. Jacob Rüden is a partner in our Transformation Practice, based in Cologne, and he leads our cash excellence work globally. He has more than 20 years of experience serving clients in transformation and on cash and working capital engagements across sectors, including automotive, energy, chemicals, transportation, consumer goods, and retail. And Marvin Denis is an expert in our Transformation Practice, based in New York. He's a core member of our cash excellence service line and co-leader of our cash solutions globally. He works across sectors, including automotive, chemicals, consumer goods, and retail. Related insights Gain transformation momentum early by optimizing working capital Building optionality: Balance sheet discipline is both timely and timeless Succeeding in the AI supply-chain revolution A data-driven approach to improving net working capital McKinsey Insights on Strategy & Corporate Finance McKinsey Strategy & Corporate Finance on LinkedIn McKinsey Insights on Transformation McKinsey Transformation on LinkedIn Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

Think you can outwit a dragon with a fake bridge and a charisma check? Welcome to the RPGBOT.Podcast episode where illusions kill, confusion reigns, and disbelief is just a failed Will save away. Show Notes: In this spellbinding episode, the RPGBOT crew explores the mischievous magic of illusions, where what you see may not be what you get—and what you don't see might still sucker-punch your barbarian. Between tactical breakdowns and spontaneous chipmunk tangents, the hosts weave a chaotic yet surprisingly informative tapestry of illusion mechanics, storytelling antics, and system comparisons between Pathfinder 2e, D&D 5e, and even a detour through Final Fantasy materia mechanics. The episode begins with a healthy dose of banter and battlefield survival strategies (spoiler: bolas are back in fashion), before veering headfirst into the world of illusion magic. Expect spirited debates about phantasms, the value of disbelief, and whether players should be required to announce, “I squint suspiciously at the air in front of me” before they're allowed a Will save. From chipmunks being bullied out of neighborhoods by thug squirrels, to Gandalf being played by Fozzie Bear, this episode is a chaotic celebration of how illusion and disguise mechanics shape storytelling, humor, and heartbreak at the gaming table. Plus: learn why DMs should occasionally pretend not to know what's happening... even when they wrote the plot twist. And yes—someone actually asks the important question: “Is it really a good illusion if it doesn't accidentally start a bar fight?” Key Takeaways: Character death matters—especially when caused by a flaming imaginary bridge. Optimization tips: Use bolas. No, seriously. They're hilarious and effective. Chipmunks are rare because squirrels have anger issues. Illusions are not just for mischief—they can dramatically shift combat and story if used (and ruled) well. Phantasms can cause real damage... and even real friendship-ending debates. DMs need to balance illusions to avoid turning a boss fight into a Scooby-Doo episode. Pathfinder 2e provides more clarity on disbelieving illusions than 5e, which mostly says "good luck, champ." Disguises are not illusions, but they can lead to awkward social interactions at royal balls. Illusions can enhance roleplay, story arcs, and character drama—but they need DM discretion. Session zero is a great place to ask, “How weird can my illusions get before the game breaks?” Improvisation is key: Illusions don't always follow the script. Neither should the DM. Muppet recasting of Tolkien characters is an important use of podcast time. Kermit as Frodo. Fozzie as Gandalf. Sam remains unchanged. Materias in Final Fantasy are weird, wild, and somehow relevant to this conversation. Illusions shouldn't ruin the fun—just complicate it in hilarious and meaningful ways. Players rarely remember to ‘study' illusions, so DMs must choose whether to be kind... or let them walk face-first into the dragon's tail. Game mechanics are weird, but that's half the fun. Communication is everything—especially when you're lying to your DM with a straight face.  

Think you can outwit a dragon with a fake bridge and a charisma check? Welcome to the RPGBOT.Podcast episode where illusions kill, confusion reigns, and disbelief is just a failed Will save away. Show Notes: In this spellbinding episode, the RPGBOT crew explores the mischievous magic of illusions, where what you see may not be what you get—and what you don't see might still sucker-punch your barbarian. Between tactical breakdowns and spontaneous chipmunk tangents, the hosts weave a chaotic yet surprisingly informative tapestry of illusion mechanics, storytelling antics, and system comparisons between Pathfinder 2e, D&D 5e, and even a detour through Final Fantasy materia mechanics. The episode begins with a healthy dose of banter and battlefield survival strategies (spoiler: bolas are back in fashion), before veering headfirst into the world of illusion magic. Expect spirited debates about phantasms, the value of disbelief, and whether players should be required to announce, “I squint suspiciously at the air in front of me” before they're allowed a Will save. From chipmunks being bullied out of neighborhoods by thug squirrels, to Gandalf being played by Fozzie Bear, this episode is a chaotic celebration of how illusion and disguise mechanics shape storytelling, humor, and heartbreak at the gaming table. Plus: learn why DMs should occasionally pretend not to know what's happening... even when they wrote the plot twist. And yes—someone actually asks the important question: “Is it really a good illusion if it doesn't accidentally start a bar fight?” Key Takeaways: Character death matters—especially when caused by a flaming imaginary bridge. Optimization tips: Use bolas. No, seriously. They're hilarious and effective. Chipmunks are rare because squirrels have anger issues. Illusions are not just for mischief—they can dramatically shift combat and story if used (and ruled) well. Phantasms can cause real damage... and even real friendship-ending debates. DMs need to balance illusions to avoid turning a boss fight into a Scooby-Doo episode. Pathfinder 2e provides more clarity on disbelieving illusions than 5e, which mostly says "good luck, champ." Disguises are not illusions, but they can lead to awkward social interactions at royal balls. Illusions can enhance roleplay, story arcs, and character drama—but they need DM discretion. Session zero is a great place to ask, “How weird can my illusions get before the game breaks?” Improvisation is key: Illusions don't always follow the script. Neither should the DM. Muppet recasting of Tolkien characters is an important use of podcast time. Kermit as Frodo. Fozzie as Gandalf. Sam remains unchanged. Materias in Final Fantasy are weird, wild, and somehow relevant to this conversation. Illusions shouldn't ruin the fun—just complicate it in hilarious and meaningful ways. Players rarely remember to ‘study' illusions, so DMs must choose whether to be kind... or let them walk face-first into the dragon's tail. Game mechanics are weird, but that's half the fun. Communication is everything—especially when you're lying to your DM with a straight face.  

Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 

On this episode host Carol Flagg welcomes Irene Lecker, PhD, Director of Strategy at Supreme Optimization, part of Supreme Group. She joins Carol to talk about strategies for generating high quality sales leads using the LinkedIn advertising platform. Be sure to check out the agency's ebook "The Life Science Marketer's Complete Guide To LinkedIn Ads" here: https://www.supremeopti.com/linkedin-ebook/ To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In this powerful episode of the Ageless Future Podcast, Regan Archibald welcomes back entrepreneur and high-performance business coach Charles Gaudet to reveal the story behind Founders Fuel—a cognitive optimization formula created specifically for high-achieving founders. Charles shares his own health transformation and the hard-won lessons of overcoming burnout, rebuilding his body and mind, and fine-tuning a blend of natural nootropics to help entrepreneurs stay sharp, focused, and relaxed. The two discuss the years-long development process of Founders Fuel, how its ingredients like kratom, kava, lion's mane, and L-theanine work synergistically, and why it's more than just a supplement—it's a companion to a dialed-in, high-performance lifestyle. If you're an entrepreneur looking to elevate brain performance without sacrificing your health, this episode is for you.Website: https://www.foundersfuel.co/IG: https://www.instagram.com/getfoundersfuel/

Ryan McCormack, Director of Operational Readiness and Optimization at The Wawanesa Mutual Company, joined Jamie Flinchbaugh on the People Solve Problems podcast to discuss his approach to problem-solving in organizations. Ryan has spent over two decades seeking to understand and apply principles that enrich the working lives of people in large organizations, with experience spanning manufacturing, healthcare, management consulting, and insurance. Ryan explained that his role in problem solving shifts depending on circumstances, but primarily involves consulting and facilitation. He leads a team of problem solvers and determines how hands-on or hands-off to be based on the capability of people who own the problem and the complexity of the issue. Ryan learned to start by asking questions to understand these factors before deciding whether to take ownership or develop others' skills. When evaluating his team's capacity to solve problems, Ryan focuses on finding people who have the will and joy for problem-solving—qualities he believes are difficult to teach. His team development strategy centers on a mix of technical problem-solving skills, people skills, and consulting abilities. Rather than keeping people on his team permanently, Ryan prefers to rotate members in and out, giving them skills they can take back to the organization. He measures his career success not by projects completed but by seeing people he's developed go on to leadership roles. For effective collaboration, Ryan emphasized the importance of having a shared problem that everyone is desperate to solve. Without genuine alignment, collaboration becomes artificial. He shared a pragmatic insight that includes actively resistant people on problem-solving teams who have "worked 0% of the time" in his experience. He also highlighted the crucial role of sponsorship, noting that while most leaders believe they're great sponsors, few actually are, and some can't resist taking over the problem. When addressing root cause analysis in knowledge work, he pointed out unique challenges. Unlike manufacturing environments, knowledge work involves "decision factories" where the quality of decisions is rarely measured. Traditional techniques like asking why five times are less effective in these settings. Ryan's approach starts with understanding the decision-making process and establishing what quality looks like. He noted that in complex organizations, almost no one actually understands how decisions are made, making it difficult to assess root causes without first agreeing on what constitutes quality. Ryan lives in Winnipeg, Manitoba with his wife and daughter. Learn more about Ryan's work at https://www.wawanesa.com/ and https://ryanmccormack.substack.com/, or connect with him on LinkedIn at www.linkedin.com/in/rjmccormack.

What if your inventory could forecast itself—or your website merchandised itself based on who was browsing? This week, I'm joined by Drew Marconi, CEO and co-founder of Intelligems.io, to explore how AI is unlocking new ways for brands to manage forecasting, pricing, and marketing. If you've been curious about how AI can actually improve your margins (not just make cool images), you'll want to tune in. Listen in as Drew breaks down how AI is reshaping eCommerce, from hyper-personalized site experiences to margin-aware merchandising strategies. We also talk about the difference between forecasting for fashion versus CPG, why most brands are wasting money on acquisition, and how to build an AI foundation that works. Plus, Drew shares practical tips on how to start testing AI in your business—even if you're skeptical. You can find show notes and more information by clicking here: https://bit.ly/4kPYBZO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Today's guest is Alain-Sam Cohen, Head of Product at InstaDeep—an AI firm using reinforcement learning and other advanced techniques to solve complex design and optimization problems across industries. It may not make headlines like generative AI, but for manufacturers and engineers, PCB design remains one of the most time-intensive steps in building physical systems. From strict physical constraints to millions of potential component arrangements, even expert teams face persistent bottlenecks. Alain-Sam breaks down how InstaDeep's AI-driven approach is changing that reality—using reinforcement learning to accelerate and enhance circuit board layout in ways rules-based systems can't match. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast! This episode is sponsored by InstaDeep. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm...

Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of Loadsmart, where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Felipe Capella Co-founder and CEO of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain – full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States. About Loadsmart Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit. Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality. Capella's journey from law/finance to co-founding LoadSmart, leveraging technology in transportation. The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions. Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent. Technology enables value addition through reinvestment in tech, people, and shipper services. Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions. Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights. AI freight management analyzes data, provides ranked insights and recommendations. AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact. Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners. Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas: Assessment and Analysis Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs. Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies. FreightIntel AI: Their AI-powered platform provides real-time data and insights. Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates. Planning and Execution Vendor Portal: A centralized platform for order initiation and management. Mode/Route Optimization: Determining the most efficient transportation methods and routes. Tracking & Visibility: Real-time monitoring of shipments. RFP and Mini-bids: Facilitating requests for proposals and mini-bids. Integration Hub: Connecting various systems for seamless data flow. Order Consolidation: Combining multiple orders into a single shipment. Real-time Carrier & Brokers Spot Bidding: Finding the best rates for spot shipments. Brokerage & Managed Transportation: Handling all aspects of freight transportation, including carrier sourcing and contract management. Gate, Yard, and Dock Computer Vision Asset Tracking: Using cameras to track assets within the yard. Driver Check-in/Out: Streamlining the driver check-in and check-out process. Dock Scheduling: Optimizing dock usage and reducing wait times. Yard Management: Managing the flow of trucks and equipment within the yard. Audit and Analytics Freight Audit: Verifying freight invoices for accuracy and identifying overcharges. Analytics and Data as a Service: Providing data-driven insights to support decision-making. Market Intelligence and Econometrics: Offering market analysis and economic forecasting. In essence, Loadsmart provides a holistic solution for logistics operations, combining advanced technology with expert services to help businesses improve efficiency, reduce costs, and enhance customer satisfaction. Learn More About A Decade of Loadsmart: A Look Back to Move Forward Felipe Capella | Linkedin Loadsmart | Linkedin Loadsmart Loadsmart | YouTube Channel Freight Intel AI  Beyond Cost Per Load with Felipe Capella | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this episode of the Longevity Optimization Podcast, Dr. Staci Whitman explores the vital link between oral health and overall longevity. She shares her professional journey transitioning from traditional dentistry to a holistic, prevention-focused approach, with special attention to the importance of education in pediatric dental care.The conversation delves into the core principles of biological dentistry, emphasizing the powerful impact of diet and the oral microbiome on dental and systemic health. Dr. Whitman discusses the significance of testing for oral dysbiosis and offers practical insights into managing common oral health problems through nutrition and supplementation.Let's be friends!Instagram: https://www.instagram.com/kaylabarnes/?hl=enTikTok: https://www.tiktok.com/@femalelongevityX: https://x.com/femalelongevityWebsite: https://kaylabarnes.comJoin Female Longevity Community: https://kayla-barnes-lentz.circle.so/checkout/become-a-memberFollow Dr. Staci Whitman:Instagram: https://www.instagram.com/doctor_staci/?hl=enX: https://x.com/doctorstaciWebsite: https://doctorstaci.com/Timestamps00:00 Introduction to Oral Health and Longevity02:57 Transitioning from Traditional to Holistic Dentistry05:50 Understanding Biological Dentistry09:02 The Impact of Diet on Oral Health12:05 Testing and Analyzing the Oral Microbiome15:01 Treating Oral Dysbiosis and Maintaining Balance17:58 Addressing Common Oral Health Issues20:55 The Role of Nutrition in Oral Health24:09 The Importance of Minerals and Supplements26:53 Conclusion and Future Directions in Oral Health36:28 The Importance of Salivary Analysis in Biohacking40:01 Nitric Oxide: The Link Between Oral and Cardiovascular Health44:09 Fluoride: A Controversial Topic in Dental Health57:14 The Evolution of Human Jaw Structure and Its Implications

After a large share of USAID's work was terminated, a small cadre of development experts created Project Resource Optimization, or PRO, to identify highly cost-effective, life-saving programs that were on hold and connect them with philanthropic donors who could fill the gaps. CGD's Erin Collinson speaks with two PRO team members, Rob Rosenbaum and Caitlin Tulloch, about the origins and limits of the PRO initiative, its successes to date, and the lessons from the work that could help re-envision US foreign aid.  

In this special episode recorded LIVE at MAU, Matej Lančarič sits down with Noa Gutterman (VP UA, Misplay) and Brett (Senior Manager, UA, Misplay) for a no-BS deep dive into the business and creative secrets powering Misplay's explosive growth, and their high-stakes launch on iOS.Brutally honest breakdown:How Misplay overcame App Store hurdles to launch on iOSIncrementality testing, the “always-on” strategy that's blowing up the myth of last-touch attributionBuilding a predictive PLTV signal stack for maximum partner valueWhy culturalization, not just localization, is driving insane ROI in APAC marketsCreative strategies that actually convert: negative hooks, modular iteration, and next-gen UGCReal talk on AI in UA, where it works, where it fails, and what's nextMisplay's playbook is a wake-up call for UA and product teams: “Question every channel. Obsess over incrementality. Creative is king, but speed and structure are the emperor. And don't just localize, culturalize, or leave millions on the table.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/xUCAnvTHcYQJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Misplay and the Team03:24 Challenges and Opportunities in iOS Gaming06:51 User Acquisition Strategies for iOS09:31 Incrementality Testing in User Acquisition12:38 Measurement and Data Strategies15:40 Signals and Optimization in Campaigns18:48 User Segmentation and Geo Strategies23:31 Culturalized Marketing Strategies in Korea25:43 Creative Strategies and User-Generated Content29:47 Innovative Brainstorming and Team Collaboration32:43 Creative Testing and Iteration36:38 The Role of AI in Creative Development42:19 Future Directions for Misplay---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains.In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner. They discuss the key challenges markers face with ad creative, the incredible responsiveness of the new Creative IQ gallery view, how Creative IQ enhances creative data analysis, and the power of AI tagging to optimize ad performance. You'll also see how how Creative IQ helps marketers enhance cross-functional collaboration, maximize ROI with detailed, AI-driven insights, and generate unstoppable creative growth. Tune in for an in-depth look at how this revolutionary tool is set to transform creative marketing in 2025 and beyond.00:00 Introduction to the New Gallery View00:37 The Evolution of Creative Testing01:27 Understanding the Problem04:15 Creative IQ Features and Benefits08:22 AI Tagging Explained12:35 Creative ROI and Gallery View14:07 Cross-Functional Collaboration14:57 Early Feedback and Future Plans18:05 Conclusion and Final Thoughts

Episode Notes In this episode of Workplace Hugs, Shannon and Rami challenge the modern obsession with optimization and explore why our drive to perfect every aspect of life might be holding us back. Through personal examples and candid discussion, they examine how embracing adaptability over constant optimization could lead to greater fulfillment and creativity.

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company's recent rebranding and its approach to entering the U.S. market. They cover EXTE's contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also explores broader industry topics such as supply-side developments and the influence of creativity on performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Coaching Equation Podcast - Fast Five Friday: Growth, Optimization & Leadership Transformation**[00:00] **Welcome Back: Growth and Expansion Focus Ryan sets the stage for a power-packed Fast Five Friday centered on the driving force behind both personal and professional transformation—growth never stops demanding your attention.**[01:15] **Greatness Never Goes on Sale The truth bomb: there's no "arrival moment" where everything gets easier. It's a constant battle, and that's actually comforting. Rory Vaden's wisdom: "Success is never owned, it's rented, and the rent is due every day." Stop waiting for the Memorial Day sale on excellence.**[04:30] **What Are You Optimizing For? The obsession-worthy question that changes everything. Ryan's revelation with his wife: they'd been optimizing for goals that no longer served them. Better to fail at the new standard that serves your current self than succeed at the old standard serving yesterday's version of you.**[08:45] **Lewis Carroll's Identity Truth Bomb "It's no use to go back to yesterday because I was a different person then." We're evolving daily at a cellular level—personalities, goals, desires, everything. Stop living in the rearview mirror and beating yourself up for past decisions. You're either going forward or backward, never stagnant.**[12:20] **Your Clients Have All The Answers The week's revelation: no one seems to be asking their customers anything. Four to five business questions answered this week with "go ask your people." Survey for results, satisfaction levels, current problems. Test hooks and titles on your list. The answers you're desperately seeking are right in front of you.**[15:45] **Elite Practitioner to Transformational Leader The biggest shift coaches must make as business owners—and the one very few ever make. It's not about chasing marketing tactics; it's about identity transformation. Focus on "who" first, then "what." Even if you're leading a business of one, this shift changes everything.**[18:30] **Vail Event: A Dream Come True Next Thursday in the Garden of Eden (Vail, Colorado in summer). Ryan's childhood connection to this magical place meets his mission to help coaches make the practitioner-to-leader shift. Limited spaces, application required at quantumempire.io/event.Connect with Empire Partners: quantumempire.io/event

This week, we covered more Google Search ranking volatility around May 29th. Google's CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google...

SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it's no longer enough to simply “rank.” You need to be the trusted answer.That's where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.Resources Mentioned in This Episode:ChatGPT – Use it to generate FAQ ideas and draft short, direct answers

In this episode of the Longevity Optimization Podcast, Dr. Carolina Reis Oliveira, co-founder and CEO of OneSkin, shares her journey in stem cell biology and the development of innovative products focused on skin and hair health. With a PhD in immunology and a background in stem cell and tissue engineering, Dr. Carolina leads OneSkin's research and development efforts to create molecules that target cellular aging, including the groundbreaking OS-01 peptide.OneSkin is a biotechnology company founded in 2016 and based in Silicon Valley, focused on developing anti-aging skin and hair products. Under Dr. Carolina Reis Oliveira's leadership, OneSkin aims to delay the onset of age-related diseases by targeting cellular aging mechanisms. Their flagship innovation, the OS-01 peptide, is scientifically designed to reduce senescent cells, promoting skin and hair health at a molecular level. The company combines cutting-edge research with practical applications to create products that support longevity and wellness.Save On OneSkin Hair Here: oneskin.co/KAYLALet's be friends!Instagram: https://www.instagram.com/kaylabarnes/?hl=enTikTok: https://www.tiktok.com/@femalelongevityX: https://x.com/femalelongevityWebsite: https://kaylabarnes.comJoin Female Longevity Community: https://kayla-barnes-lentz.circle.so/checkout/become-a-memberFollow One Skin:Instagram: https://www.instagram.com/oneskin.co/?hl=enTikTok: https://www.tiktok.com/@oneskin.coTimestamps00:00 Introduction to Longevity and Skin Health02:50 Understanding Hair Biology and Growth Phases07:00 Root Causes of Hair Loss10:10 Addressing Hair Loss: Diagnosis and Treatments12:03 Current Hair Loss Products and Their Limitations17:12 Innovative Solutions: OS1 Hair Product Development20:51 Clinical Study Results and Efficacy of Hair Treatments24:22 Combining Therapies for Optimal Hair Health25:03 Scalp Care and Hair Washing Practices28:24 Understanding Scalp Health and Microbiome33:55 Preventative Measures for Hair Loss39:57 Innovative Approaches to Hair Thinning46:18 The Science Behind Peptides and Hair Care

In this conversation, we sit down with Ben Greenfield- biohacker, entrepreneur, father, and follower of Christ- for his most raw and revealing interview to date. We dive deep into the evolution of Ben's life philosophy: from chasing peak performance to building a legacy rooted in faith, family, and simplicity. If you've followed Ben for his cutting-edge health protocols, this episode will show you the man behind the metrics- and how he's choosing the narrow road. This is a conversation about realignment, redemption, and what it means to live a truly optimized life- not just in body, but in soul.Ben Greenfield is a world-renowned health expert, New York Times bestselling author, and host of the Ben Greenfield Life podcast. Known for his pioneering work in biohacking and performance optimization, Ben has more recently become a voice for spiritual realignment and intentional fatherhood. He's the founder of Kion, a dedicated husband and father of twin boys, and a man on a mission to live—and leave—a legacy that goes far beyond fitness.What we cover:- The Dark Side of Optimization- Faith Over Metrics- Rebuilding the Family Home- Creative work as spiritual discipline- Raising children with purposeTimestamps:(00:00) Legacy and fatherhood shift (08:42) Family crest and constitution (14:15) Optimization leads to burnout (21:30) Morning routine and scripture (29:06) Idolatry of hustle culture (37:18) Rites of passage for sons (45:02) Marriage conflict and prayer (53:40) Faith over data obsession (01:05:50) Letting go of metrics (01:14:33) Living liturgically for legacy*** LINKS***Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.Connect with Ben:InstagramWebsiteConnect with Brett:InstagramConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA' for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

Jake Larsen is the founder of Video Power Marketing, a performance video ad agency specializing in YouTube ads that turn views into sales. Their campaigns average 3X return on ad spend. Top 3 Value Bombs 1. There is always something broken in your business and your life and that is okay. Optimization is a constant process when there is something that is always broken. Come in peace with it and just get really good at solving problems. 2. In YouTube ads, you have the ability to get your product , story and service seen in front of millions of people in a very low cost. It's the most affordable way to advertise to reach your audience. 3. Your product or service isn't for everybody so if they skip it that is good because you don't want to waste their time and waste your ad spend to people who are not interested. Unlock a Consistent Flow of Qualified Leads and Sales Without Wasting Time and Money. Check out Jake's website - Video Power Marketing Sponsor ThriveTime Show - Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow and President Trump's Son, Eric Trump at Clay Clark's next business conference today at - ThrivetimeShow.com/eofire.

Dr. Fiona Lovely is a longevity, health and wellness expert with specialties in menopause medicine, functional neurology, and functional medicine. She is speaking to the topics of women's health around perimenopause and menopause. In this week's episode, Dr. Fiona Lovely sits down with Angelo Keely, nutrition and protein optimization enthusiast.  Together, they dive into the powerful, science-backed role of protein and amino acids in supporting women's health—especially in midlife and beyond. Angelo unpacks why protein needs actually increase with age, particularly for women going through menopause. From fighting muscle loss (sarcopenia) to supporting bone health, metabolism, and mood, getting enough high-quality protein is essential—but often overlooked. You'll learn smart strategies to meet your protein goals without overeating, the key differences between protein powders and essential amino acids (EAAs), and how targeted supplements like creatine and EAAs can dramatically boost muscle and cognitive health—even without intense workouts. They also address the risks of rapid weight loss with GLP-1 medications (like Ozempic or Zepbound), and how pairing these with resistance training and amino acid support can help preserve lean mass and vitality. Topics We Cover in This Episode: Why women over 40 need more protein, not less How sarcopenia sneaks in—and how to stop it High-protein food tips: egg whites, Greek yogurt, lean meats & more EAAs vs. protein powder: what your body really absorbs NASA studies, amino acids & maintaining muscle without exercise Creatine for women: not just for gym bros GLP-1s & supporting strong muscles when taking it Simple, sustainable tips for strong, energized aging You can find more about Angelo and KION and about the Aminos product we speak about in this epsiode by visiting getkion.com/lovely (and there is a 20% off code - LOVELY) “Breathe. Be patient. Trust the process.” – Angelo Keely

Innovation and uncertainty are reshaping the personal care ingredients market, driven by pressures ranging from sustainability and natural ingredient demands to regulatory shifts and the opportunities presented by AI. Sunanda Desai, Vice President at Klein and Company, joins host Victoria Meyer to discuss the factors transforming the $30 billion personal care ingredients sector. They explore how consumer trends toward well-being and neurocosmetics are redefining product development, and examine the impacts of tightening tariffs, shifting regulations, and supply chain disruptions on industry strategies. Victoria and Sunanda address how leading companies are using digitalization and AI to drive hyper-personalization and enhance ingredient efficacy assessments, even as market adoption remains uneven. From managing uncertainty with “no regret” moves to evaluating manufacturing footprints and potential M&A, this episode offers timely insights for leaders navigating a turbulent landscape. Sunanda also shares strategic advice for industry professionals and highlights opportunities for growth despite today's volatile environment. Learn more about these topics this week: Examining the personal care ingredients market and the key trends driving the $30B industry How top companies respond to market volatility, tariffs, and regulations with "no regret" strategic approaches to maintain agility. How AI technologies are revolutionizing ingredient assessment and product personalization in personal care. Opportunities in Disruption: Quick wins, cross-selling, and M&A possibilities as companies reformulate products and restructure supply chains (Maybe we don't want to mention M&A??) Sunanda Desai shares advice on seizing opportunities to pivot (roles and industries) and building a successful career in chemicals and personal care. Killer Quote: "The most important piece of advice I would give is to recognize the opportunities as they come to you and as they're presented to you and have enough faith in yourself to take advantage of those opportunities...even if you feel like you don't know how to kind of execute against them." - Sunnie Desai 00:00 "Personal Care Ingredients Market Insights" 04:36 Personal Care Ingredients Market Overview 09:11 AI's Role in Personalization and Optimization 13:29 Strategic Moves for Ingredient Suppliers 14:42 Thriving Through No-Regret Moves 20:28 "Investment Challenges in Manufacturing Moves" 22:06 Seize Opportunities with Confidence Subscribe to The Chemical Show on YouTube  ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com 

Are you feeling overwhelmed, stressed, and on the brink of burnout in your nonprofit work? You're not alone. In this episode, I sit down with Rob Tracz, a personal performance coach dedicated to helping driven individuals achieve success without sacrificing their well-being. Rob shares his powerful journey from severe burnout to becoming a champion for sustainable success. He reveals how his relentless pursuit of “shadow success” led to deteriorating relationships, declining health, and missed opportunities with loved ones. Key Insights on Preventing Burnout Learn practical strategies to recognize and combat burnout: - Identifying early warning signs in your routine and habits - The importance of intentional consumption – both nutritional and digital - Creating a support system through the “team triangle” concept - Balancing challenge and recovery in your work Supporting Your Team and Organization Discover how leaders can foster a culture that prevents burnout: - The critical role of open communication and psychological safety - Implementing seasons of intensity and recovery in your organizational calendar - Leading by example in prioritizing well-being Personal Strategies for Thriving Rob offers actionable advice for individuals: - Introducing small, manageable challenges to reignite motivation - Leveraging your personal values and strengths to guide decision-making - Building a network of mentors, peers, and cheerleaders for support Whether you're a nonprofit leader looking to support your team or an individual seeking to reclaim your passion and energy, this episode provides valuable insights to help you thrive in your mission-driven work. Don't miss this opportunity to learn how to create sustainable success and avoid the pitfalls of burnout. Tune in for a conversation that could transform your approach to work and life. Want to skip ahead? Here are key takeaways: 04:09 Recognizing Early Signs of Burnout Rob shares personal indicators he overlooked, including falling into mundane routines and neglecting intentional consumption habits. 14:38 The Team Triangle Concept Learn about creating a support system with mentors, peers, and cheerleaders to navigate challenges and maintain accountability. 22:39 Balancing Push and Recovery Strategies for determining when to persevere through challenges and when it's time to pivot or let go. 28:53 Creating a Culture of Well-being Tips for leaders on fostering an environment that prioritizes communication, support, and sustainable success. Rob Tracz Rob Tracz is a Personal Performance Coach who specializes in guiding driven individuals through the challenges of balancing success with personal well-being. With his unique approach, Rob helps business owners, leaders, and professionals break through stagnation, align their personal and professional goals, and create sustainable success. His coaching is built on six core principles—Resilience, Intentionality, Clarity, Optimization, Social Support, and Opportunity—giving his clients the tools they need to thrive under pressure while maintaining a fulfilling life. Beyond coaching, Rob is an engaging speaker, strategist, and entrepreneur who is passionate about helping others unlock their full potential without sacrificing what matters most. Learn more at RobTracz.com & SurvivingtheSideHustle.com http://instagram.com/robtracz Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Энэ удаагийн дугаартаа Тэгшээ маань зочин хѳтлѳгч, Data Deus компанийн үүсгэн байгуулагч Болортой хамтдаа "The Optimization Edge" буюу "Оновчлолын эрин" номыг хүргэж байна. Оновчлол гэхээр сүрдмээр сонсогдож байгаа боловч, бидний амьдралд тун ойрхон зүйл юм. Бид асар их хэмжээний дата буюу өгөгдөл дунд амьдарч байна. Өгөгдөлд суурилсан шийдвэр гаргалт нь оновчлолын гол хүчин зүйл боловч дутуу болон буруу өгөгдөл нь алдаатай дүгнэлт гаргах эрсдэлийг нэмэгдүүлдэг. Эрсдэлгүй өгөгдлөөр бизнесээ хэрхэн оновчлох боломжтой, ямар жишээ баримтууд байдаг зэргийг энэхүү номноос олж мэдэх болно. Энэхүү номыг монгол дээр уншихыг хүсвэл Оновчлолын Эрин хуудасруу хандах, эсвэл номын дэлгүүрээс авч унших боломжтой.

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal performance and longevity.     Time Stamps:   (0:23) Pain Pills and Rock Bottom (2:01) I Have Used Steroids (2:43) I'm Obsessive and Insane (4:22) Mental Focus Protocols (6:36) Peptides and Microdosing (8:06) Caffeine (8:41) Morning Routine (9:53) Sleep Optimization (12:06) NSDR (12:43) Nutrition (14:08) Training (15:36) Longevity and Hormones (16:53) More Specific Peptide Regiment ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

“I think both of those things are problematic—both that we've optimized too many things and that it's our sole worldview,” says Coco Krumme, applied mathematician and author of Optimal Illusions: The False Promise of Optimization. Today, we talk about what we lose by prioritizing optimization above all else—and what we could gain by choosing something else. We also talk about why Krumme thinks the threat of surveillance capitalism is overblown, and why she's more optimistic about what humans can do than what AI can do. For the show notes, head over to my Substack. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Shallow and Jiunta unpack the growing obsession with objective training data and why it often misses the point. From heart rate monitors to force plates, they challenge whether these metrics matter when the goal is often subjective, like feeling good or moving without pain. It's Time We Get Serious About Exercise Prescription.    Sign Up Now.  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/ Living in Chaos (00:00:00) The Myth of Optimization in Fitness (00:03:00) Can You Objectively Measure Subjectivity? (00:06:00) Why Load Isn't Always the Goal (00:09:00) Tracking What Actually Matters for Clients (00:14:00) The True Role of a Coach vs. Trainer (00:21:00) How to Add Value Beyond the Gym (00:29:00) Measuring Sleep, Stress, and Success (00:36:00)

Most authors are thinking about AI the wrong way. AI isn't really a tool for writing books, but it's quickly becoming the most powerful tool for selling them. Even if you're not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.In fact, today, readers across the globe asked AI, “What book should I read next?”Did ChatGPT recommend your book? How can you make sure it does?If your book isn't showing up in AI-generated recommendations, this week's episode will tell you how you can make it happen.Tune in to discover:Which of your digital assets is the most important AI optimization toolHow to structure your website's book pages so AI can read and understand themWhich social media platforms AI trains on (and where your book info should be!)Soon, there will be two types of authors: those recommended by AI and those wondering why their sales plummeted.Don't be left wondering why your sales took a dive! Listen in or read the blog version of this episode to help readers more easily discover your book with all the new search options they're using.Support the show