Podcasts about marketing tools

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Alexandra Conners on LinkedIn, and see what her team is building at wunderkind.co.ㅤEvery martech platform seems to be buying up every other one right now, each promising to become the single tool that finally does everything. Jay Schwedelson gets Alex Conners of Wunderkind to pressure-test that idea, and her take is refreshingly blunt: the all-in-one promise is mostly a mirage, and your real edge was never sitting in the stack to begin with. What she says is actually driving results now might change how you look at your next renewal.ㅤBest Moments:(02:20) Most brands use only about 30 percent of what their marketing tools can actually do(03:46) Why a platform's new acquisition is really just negotiation leverage with your CFO(06:04) The right martech pick has less to do with your industry than your team's skill set(07:17) Customer acquisition costs jumped 222 percent and the buying journey keeps getting longer(10:30) The average enterprise is quietly running 91 marketing tools, and the risk that creates(12:05) A plain-English breakdown of what Wunderkind actually does with your anonymous site visitors

While many lawyers may dismiss podcasting as a novelty or a waste of time, Dennis Meador argues that this mindset could not be further from the truth, with podcasting quickly becoming a game-changing tool for building authority, strengthening connections, and standing out in an increasingly competitive legal market. In a recent episode of The Lawyers Weekly Show, host Grace Robbie speaks with Dennis Meador, the founder and CEO of The Legal Podcast Network, who shares why podcasting is rapidly emerging as one of the legal profession's most beneficial tools, unpacks the five types of podcasts lawyers can launch, and explains why every successful podcast begins with a clear purpose and strategy. He also delves into what intentional storytelling truly looks like for lawyers and how they can master it to build stronger connections, credibility, and influence. Meador dives into the widening gap between lawyers who are embracing podcasting and those still underestimating its power, explains how podcasting enables lawyers to build powerful "pseudo relationships" with potential clients, unpacks the tangible business and branding benefits that come with intentional storytelling, and stresses why lawyers can no longer afford to treat podcasting as an afterthought, but instead as a strategic priority for the future of their practice. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au

We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small businesses. Learn how founders can use speaking engagements to build authority, generate leads, and create long-term client relationships. Discover practical speaking strategies that convert audiences into customers without relying on hard selling. If you're looking to use public speaking for marketing and business growth, this episode breaks down exactly how to do it. 00:00 Speaking as an Underrated Marketing Channel 01:45 Paid Speaking vs Client Acquisition 05:11 How Speaking Generates Clients 08:06 Status Speaking vs Real Value 11:24 Simple Framework for Better Talks 15:14 Imposter Syndrome in Speaking 17:23 Build and Refine Your Keynote 20:03 How to Start Speaking and Get Booked Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Diskretion ist kein Marketing ToolImmer wieder werde ich nach Details meiner Arbeit gefragt. Konkrete Geschichten. Vorher- Nacher Storys Beispiele aus dem Coaching. Warum Diskretion für mich nicht verhandelbar ist und warum ich einfach vieles nicht teile und es dennoch stattfindet, hört ihr in dieser sehr persönlichen Podcast Folge Eure Ellen Sei die Liebe deines Lebens - mit Ellen LutumLiebe ist immer die Antwort - und zwar die Liebe zu dir selbst. Meine Überzeugung ist, dass wir, wenn wir uns selber lieben und wertschätzen, auch liebend und wertschätzend mit anderen Menschen umgehen. Also anstatt zu jammern oder über andere Menschen zu meckern, ist mein Weg, sich gut um sich selber zu kümmern. Das bedeutet unter anderem sich selber gegenüber Ehrlich zu sein und die Verantwortung für das eigene Wohlbefinden zu übernehmen. Es gibt viele Punkte, die uns auf dieser Reise zu uns selber begegnen. Und über diese spreche ich in diesem Podcast. Lässt du dich darauf ein, die Liebe deine Lebens zu werden? Meine Bücher: Infos und Bezugsquellen Signierte Exemplare und Shop Kontakt: ellen@ellenlutum.de Selbstliebe Impulse: www.ellenlutum.de Inspiration: https://www.instagram.com/ellen_lutum/ Du möchtest wirklich nicht mehr alleine gehen und dich so abrackern? Dann bewirb dich HIER auf ein 1:1 Coaching mit mir.

What you'd normally sit through for an hour… broken down in minutes. This is an AI-generated podcast created from the live discussion at Storage Meetup #74 (04-17-26). In this episode, we break down some of the biggest conversations happening right now in self storage: • New AI-driven marketing tools helping operators generate more leads and optimize performance • How automation is being used to streamline day-to-day facility operations • Google's evolving review policies and what they mean for your online reputation • Practical strategies for improving security and handling real-world challenges at your facility • Workflow hacks and tools operators are using to save time and run more efficiently This session also highlights something bigger:

Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to.A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, assigns pre-op and post-op “homework” — including short videos he records himself — and gives patients a HIPAA-compliant way to keep the conversation going at home with their spouse or partner.They also get into why photo quality is the real calling card of an aesthetic practice today, how to structure educational videos patients will actually watch, and what consistent consult and post-op systems do for closing rates, phone volume, and patient trust.Questions answered by this episode:How do plastic surgeons use TouchMD during patient consultations?How can aesthetic practices reduce repetitive patient phone calls after surgery?What is the best way to educate patients before and after a cosmetic procedure?How long should patient education videos be for an aesthetic practice?Why are before-and-after photos so important for plastic surgery marketing?How can I share before-and-after photos without violating HIPAA?What is an oculoplastic surgeon?How much do patients actually remember from a consultation?How can I show a patient what their surgical result will look like?What makes a high-quality patient photograph in an aesthetic practice?Michael S. McCracken, MD, FACSOculoplastic Surgeon, McCracken Eye and Face InstituteDr. Michael McCracken is a board-certified oculoplastic surgeon and Castle Connolly Top Doctor based in the Denver area. With more than 10,000 cosmetic eyelid procedures under his belt, he is widely considered Colorado's foremost fellowship-trained oculoplastic surgeon.Dr. McCracken has been in solo practice for 18 years and has been a Nextech user from day one. He also serves as an assistant clinical professor of ophthalmology at the University of Colorado School of Medicine and trains ASOPRS fellows in his operating room.Connect with Dr. McCracken on LinkedInLearn more about McCracken Eye and Face InstituteAbout Aesthetically SpeakingAesthetically Speaking is presented by Nextech — the practice management and EHR platform built for aesthetic specialties. Nextech gives practice owners, managers, and their teams the tools to run a modern, efficient aesthetic practice, from patient engagement and marketing to clinical documentation and reporting.Request a demo at nextech.com/request-demo

AGENDA: 00:00 — Anthropic Unveils Mythos: The Model "Too Good at Hacking" to Release 05:56 — Why Mythos is a Quantum Leap in Cyber Risk 10:11 — The "Boy Who Cried Wolf": Jason's Critique of Dario Amodei 14:00 — The Oppenheimer Moment: Are Founders Using Doom as a Marketing Tool? 19:22 — Amazon's $20B Secret: Is NVIDIA's Chip Stranglehold Finally Loosening? 22:28 — Claude vs. Lovable & Replit: Anthropic Moves into App Building 25:24 — The 60% Death Spiral: Why Public SaaS Stocks are Entering a Doom Loop 39:51 — Meta Debuts Muse Spark: Alex Wang's First Model from Super Intelligence Labs 44:18 — OpenAI's $50B Ad Vision: The Plan to Monetize Intelligence 53:50 — Token Maxing: How CIOs are Reclaiming Control Over AI Budgets 57:57 — SpaceX's Leaked Financials: The Math Behind the $2 Trillion IPO 1:08:00 — Thoma Bravo Shuts Growth Equity 1:16:18 — Who IPOs First; OpenAI or Anthropic?  

Can appearing in Google Autocomplete beat ranking number one in search results? Learn how Search Box Optimization captures traffic before users finish typing, offering exclusive keyword ownership and faster visibility than traditional SEO strategies. To learn more, visit https://maxdrivemarketing.com/search-box-optimization/ MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

Email tim@smartwrap.com to get your first wrap FREE! Tim Hilcove is the founder of SmartWrap, a Phoenix-based vehicle wrap and branding company he launched in 2009 alongside his father. Over the past 15+ years, Tim has helped businesses across the country transform their vehicles into high-performing marketing assets: combining design, messaging, and strategy to generate real, measurable growth. With a background in design, production, and marketing, Tim has built SmartWrap into a full-service operation, producing and installing thousands of wraps annually through an in-house model that prioritizes speed, quality, and consistency. His work focuses on helping small and mid-sized businesses stand out in crowded markets by turning everyday vehicles into mobile billboards that drive visibility, brand recognition, and inbound leads. Whether you're in home services, local business, or scaling a growing company, this conversation offers a practical look at how to maximize your marketing dollars and turn your brand into a lead-generating machine. FOR MORE GREAT EPISODES: The Mello Millionaire - https://open.spotify.com/show/1jsZaiMgWe0EGaPfLtelDW?si=3de6091af58d41b4 Check Out My Social Media: TikTok - https://www.tiktok.com/@officialtommymello Instagram - https://www.instagram.com/officialtommymello/ Facebook - https://www.facebook.com/thomasmello/

Vom scheinbar perfekten Leben zum radikalen Neustart: Wie Carina Hellmich mit kleinen Schritten eine neue Karriere aufbaute – und von 18 LinkedIn-Kontakten zu 74 Millionen Views kam.Was dich in dieser Folge erwartetCarina Hellmich hat ein Leben gelebt, das nach außen perfekt wirkte, innerlich aber nie wirklich ihres war. Vom elterlichen Reisebüro folgte sie ihrem Mann als „Plus One" nach Shanghai, wo sie zwischen Mietcouch und Kleinkind zum ersten Mal wirklich bei sich ankam. Es folgten ein Modelabel, eine Karriere als Fotografin und eine Coaching-Ausbildung auf drei Kontinenten. Dann der härteste Part: der Neustart in Deutschland, wo niemanden ihre internationale Karriere interessierte. Wie sie daraus eine Community von 120.000 Followern und ein Buch über Baby-Steps machte, erzählt sie in diesem Gespräch. Und es ist eine Premiere: das erste Video-Interview bei „Mehr Mut zum Glück".Das sind die Highlights der Folge

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy. Show Notes Orna Ross on Substack (Embers & Ink: Learnings from Literature) Sarah Fay on Substack (Substack Writers at Work) Sponsor Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Selling Your Home While Living In It: Staging, Decluttering, and a Quick Market CheckFrom a gas station stop, the host answers a Reddit question about what to expect when listing a home while still living there with kids, emphasizing that in a slower market sellers must keep the home clean, odor-free, and clutter-free, and adopt a mindset of packing up, giving away, or throwing out belongings. He reviews a “coming soon” listing (4 bed/3 bath, ~2,000 sq ft) and critiques its freeway location, dated finishes, and pricing, then notes inventory is slightly up but buyer demand is muted due to high rates and broader uncertainty, describing the market as plateauing.Reddit Question of the week! Listing my home, when I live here with kids?PROBATE AND ESTATE SALES REO of the Week Apple Home of the WeekMountain View Home of the WeekFREE HOME BUYER CHECKLIST HERE https://abitanogroup.com/HomebuyerchecklistHome Inspection CHECKLIST HERE https://abitanogroup.com/homeinspectionchecklist 00:00 Gas Pump Hack Intro00:12 Reddit Question Home Selling With Kids00:25 Declutter Clean And Pack Up00:57 Why Staging Pays Off01:50 Move Out And Prep Programs02:55 Marketing Tools 360 And Floor Plans03:18 Staging Walkthrough And Pantry Upgrade04:05 Coming Soon Listing And Freeway Reality04:42 Inside Tour And Fixer Critique05:22 Market Update Rates And War Uncertainty05:52 Plateau Season Wrap Up

SOULpreneur Code startet am 13.4. und hier findest du alle Infos dazu: ⁠https://www.purerebel.de⁠Buche dir den kostenlosen Clarity Call: ⁠https://calendly.com/jana-schoellkopf/claritycall⁠Posting-Strategien, KI-Hacks, Marketing-Tools. Zwischen all diesen Themen verliert man sich leicht. Dein Business kann sich aber am besten entfalten, wenn du in Verbindung mit dir bleibst und verstehst, dass du selbst - deine Energie, dein Herz - dein größter und wirksamster Businesshebel bist.Das lernst du heute:

Sources Sought notices are one of the most powerful — and most overlooked — tools in a small business government contractor's arsenal. In this episode, Eric Coffey breaks down exactly what sources sought, market research, and RFIs are, why they're critical to your govcon strategy, and how to use them to get your name in front of contracting officers before the competition even knows an opportunity exists. What you'll learn in this episode:

Are you tired of feeling like your marketing budget is just a black hole? In this episode, I'm sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank. If you've ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We're breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell. What You'll Learn in This Episode The Power of High Intent: Why someone searching "boutique near me" on Google Maps is 10x more valuable than someone just scrolling social media. The "Anti-Agency" Approach: Why Syed actually recommends capping your ad spend at $15/day to avoid diminishing returns. AI for the Non-Techy: How you can link your Google Business Profile and let an AI agent handle your creative, keywords, and competitor targeting. Risk-Free Growth: How to get your first $300 in ad spend for free to prove it works before you spend a dime of your own money. Get $300 off your first month of Pie and start attracting more high-intent customers through Google Ads and AI search. Click here to claim the offer (https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer) Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match!

Are you tired of feeling like your marketing budget is just a black hole? In this episode, I'm sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank. If you've ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We're breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell. What You'll Learn in This Episode The Power of High Intent: Why someone searching "boutique near me" on Google Maps is 10x more valuable than someone just scrolling social media. The "Anti-Agency" Approach: Why Syed actually recommends capping your ad spend at $15/day to avoid diminishing returns. AI for the Non-Techy: How you can link your Google Business Profile and let an AI agent handle your creative, keywords, and competitor targeting. Risk-Free Growth: How to get your first $300 in ad spend for free to prove it works before you spend a dime of your own money. Get $300 off your first month of Pie and start attracting more high-intent customers through Google Ads and AI search. Click here to claim the offer (https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer) Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match!

Learn about the three AI features every lean eCommerce team needs to scale profitably in 2026. From competitor ad intelligence to high-volume creative testing, find out how to stabilize ROAS while doubling your ad spend—without the guesswork. Learn more at https://gethookd.ai/blog/adscale-vs-madgicx-vs-gethookd-features-reviews-pricing GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Shegun Otulana, CEO of Copysmith.ai, says there's a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he's built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility. For further reading:  Copysmith.ai: https://www.copysmith.ai/ Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603 More about Shegun: https://www.linkedin.com/in/sheguno/ Listen on your favorite podcast app: https://pod.link/1715735755

Most car wash operators aren't failing because they lack tools. They're failing because their tools don't work together.Your POS company just added texting. You hired an agency to run your ads. You've got a website from someone else. And now you have multiple vendors, multiple strategies, and nobody making sure any of it connects. That's not a marketing problem. That's a system problem.In this episode, I'm introducing the Freedom Journey — the three-phase framework we use with car washes across North America to turn disconnected marketing into a predictable revenue engine. You'll see exactly why having more tools isn't the answer, and what a connected system actually looks like from the moment a customer pulls onto your lot to the day they become a long-term member.In this episode:✅ Why disconnected marketing is impossible to improve✅ The real reason your marketing tools aren't moving the needle✅ The three phases every car wash needs: Build Your List, Create Members, Keep Members✅ Why most operators are pushing membership too fast — and what to do instead✅ The three questions to ask yourself this week to find your biggest gapGet the free course — fivefunnelstofreedom.comTalk to our team — optspot.com

Discover how to maximize your ad spend and improve ROAS with AI-powered strategies. From predictive analytics to hyper-personalization, learn the tools and tactics transforming digital marketing - and how to stay ahead of the competition. Learn more at https://www.gethookd.ai/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Business - Favour Obasi-ike | Pinterest SEO | Podcast SEO | Google Search Web Traffic Tools | Social Media | AI Tactics | Business Email Marketing SEO Expert

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.A reminder that great marketing is not about better gear. It is about better stories.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks.

Busy season doesn't have to mean putting growth on hold. Here's how to generate business using forms you're already sending out.

Discover how AI marketing tools are revolutionizing ad creatives and performance through real-time analytics, predictive modeling, and hyper-personalization - while exploring why human creativity remains essential in this AI-driven environment. Learn more at https://www.gethookd.ai/ai-creative-analytics-unlock-creative-performance-with-advanced-analytics-gethookd GETHOOKD LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Welcome back T&J fam! This week we start off with a instant coffee review. And to be honest, this is the best instant coffee we have ever had. Shout out to Josh's brother for hooking us up! We discuss tongue twisters, the Olympics, and how AI is robbing the planet of water. This leads to a discussion on what motivates change. We look at how crisis is a key manipulation tool for the media and how it effectively creates action. Recognizing these patters also allows us to see how this is used in religion and with the concept of hell. Enjoy!tattoosandjesuspodcast@gmail.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1954: Michael Levitt explores essential strategies for business success by outlining five powerful marketing tools, ranging from SEO to content marketing, and explains how each one helps businesses grow, connect with customers, and drive conversions. He also offers practical, eco-friendly solutions for reusing recycled paper in the workplace, helping companies reduce waste and embrace sustainable practices. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/marketing-tools-5-types-why-your-business-needs-them & https://www.breakfastleadership.com/blog/ways-to-use-recycled-paper-in-the-workplace Quotes to ponder: "Social media also provides an opportunity for customers to engage with your brand and give you feedback." "SEO involves optimizing your website content, structure, and code so that search engines can easily find and index your site." "Content marketing can take many forms, such as blog posts, e-books, infographics, videos, and more." Episode references: Facebook Ads: https://www.facebook.com/business/ads Instagram Ads: https://business.instagram.com/advertising Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide Mailchimp: https://mailchimp.com  

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1954: Michael Levitt explores essential strategies for business success by outlining five powerful marketing tools, ranging from SEO to content marketing, and explains how each one helps businesses grow, connect with customers, and drive conversions. He also offers practical, eco-friendly solutions for reusing recycled paper in the workplace, helping companies reduce waste and embrace sustainable practices. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/marketing-tools-5-types-why-your-business-needs-them & https://www.breakfastleadership.com/blog/ways-to-use-recycled-paper-in-the-workplace Quotes to ponder: "Social media also provides an opportunity for customers to engage with your brand and give you feedback." "SEO involves optimizing your website content, structure, and code so that search engines can easily find and index your site." "Content marketing can take many forms, such as blog posts, e-books, infographics, videos, and more." Episode references: Facebook Ads: https://www.facebook.com/business/ads Instagram Ads: https://business.instagram.com/advertising Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide Mailchimp: https://mailchimp.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cybersecurity in 2026 is more dangerous—and more invisible—than ever. Passwords are still the weakest link, with over 6 billion stolen in the past year alone, including common ones like 123456 and admin. Yet, despite decades of awareness, predictable passwords remain the primary entry point for hackers. Meanwhile, attacker tactics have evolved from noisy, overt breaches to stealthy, living-off-the-land operations—using legitimate tools like VPNs, DNS tunneling, and even marketing infrastructure like Kataro to hide in plain sight.Join me as I dive into the latest breach and compromise reports, revealing how adversaries made a strategic pivot to resilience and invisibility. You'll discover how threat actors have shifted focus from traditional malware to infrastructure abuse, leveraging open-source projects, cloud services, and commercial-grade tools to stay under the radar. Learn about the top attack techniques, from privilege escalation to command-and-control protocols, and get insights on how defenders can adapt in an era where the perimeter no longer exists.This episode unpacks the disturbing reality: when breaches happen inside your network, the damage is already done. You'll hear concrete analysis of data from Lumoo's threat intelligence—highlighting the rise of anonymization tools like Tor and NordVPN used by hackers, and how education, financial services, and government sectors are prime targets. Plus, get expert tips on effective defenses like behavioral detection, password management, and monitoring legitimate-looking traffic.Perfect for cybersecurity pros, IT leaders, and anyone serious about staying ahead of the evolving threats—this episode is your urgent wake-up call. We're entering an era where assumptions no longer hold, and understanding the latest tactics could be the difference between breach and defense. Don't get left behind—hit play and upgrade your security mindset now.

In Episode 2 of THE BRAVE FUTURE CMO CODE, we discuss the crafting of clear briefs, what components make a great brief and how to actually score your brief. They say garbage in, garbage out and no marketer wants to get bad output, so in this episode we also take a look at a new AI powered tool called Forge. This is an end-to-end marketing tool set to revolutionize the way in which we do marketing.Courtesy of the CMO Corner, if you use the link provided below, you could use Forge at a discounted rate, courtesy of The CMO Corner and Forge partnership. Link to Forge: https://forgebybrave.ai/sign-in?cmo=true

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market. Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.   Expect to Learn - How to create a strong visual identity that reflects your HVAC business values. - Tips on using AI and freelance platforms for affordable branding and logo creation. - Best practices for building a functional, story-driven HVAC website. - The value of storytelling and blogging for local SEO and customer engagement. - Balancing authenticity with automation in customer communication.   Episode Breakdown with Timestamps [00:00:00] – Introduction to the Episode [00:01:27] – Welcome to HVAC Know It All [00:01:52] – Visual Branding Fundamentals [00:04:23] – Standing Out in a Sea of Sameness [00:07:32] – DIY Branding Tools & Advice [00:10:29] – AI vs Human Touch in Branding [00:11:44] – Storytelling as a Marketing Tool [00:15:30] – Making Contact Easy for Emergencies   Follow Kimberly Sevilla on:  LinkedIn: https://www.linkedin.com/in/kimberlysevilla Company's Website: https://shelter-air.com/ Company's LinkedIn: https://www.linkedin.com/company/shelterair Company's Facebook: https://www.facebook.com/ShelterAir/ Company's Instagram: https://www.instagram.com/shelter.air/?hl=en   Follow Peter Troast on: LinkedIn: https://www.linkedin.com/in/petertroast Instagram: https://www.instagram.com/petertroast/?hl=en Facebook: https://www.facebook.com/peter.troast/ Company's Website: https://www.energycircle.com/home-page Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc   Follow Furman Haynes on: LinkedIn: https://www.linkedin.com/in/furmanhaynes/ WorkHero: https://www.linkedin.com/company/workherohvac/   Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/  

Find Lynn online at https://www.writeforyou.me/ or on linkedin at https://www.linkedin.com/in/lynnsmargis/ **** Everyone needs a book for their business New Interview guest- Linda Smargis I'm happy to have Linda join me for a one-on-one interview! Linda has been a ghostwriter for years helping people and businesses everywhere gain credibility by becoming an author. Tune in and as we'll be discussing what kinds of businesses can benefit from the marketing heft that can come from being an author. This is a ‘must see event' for business owners who are looking for an edge over the competition. I even once spoke to someone who used a book in their search efforts! Set yourself a reminder on YouTube here: https://youtu.be/f984MII_emU Premiere will be going live Monday December 08, 2025 See you there! David C Barnett **** - Join David's email list so you never miss any new videos or important information or insights, RECEIVE 7 FREE GIFTS!!- https://www.DavidCBarnettList.com **** Do Business with David using these incredible internet links... - David's Blog where you can find hundreds of free videos and articles, https://www.DavidCBarnett.com - Book a call with David and let him help you with your project, https://www.CallDavidBarnett.com - Learn how to buy a successful and profitable business in a risk-controlled way https://www.BusinessBuyerAdvantage.com - Get help selling your business, https://www.HowToSellMyOwnBusiness.com - Get better organized in your business, https://www.EasySmallBizSystems.com - Learn to make better cash flow forecasts and write incredibly effective business plans from scratch!, https://www.BizPlanSchool.com - Learn to build an equity asset with insurance! visit https://www.NewBankingSolution.com -Did you sign up for an expensive Merchant Cash Advance for your business and now struggle to make the payments? Find out how you can negotiate your way out at https://www.EndMyMCA.com

In this live Law-Di-Gras episode, Kevin Daisy talks with Sara Williams about her major career transition and her approach to building a powerful personal brand in the legal industry. Sara explains how social media has become one of the most effective tools for lawyers who want visibility, referrals, and long term influence. She shares why attorneys should embrace marketing, how perception shapes opportunity, and how branding can help firms and lawyers grow simultaneously. Sara also opens up about leaving a longtime role, joining Singleton Shriver, and using fearless advocacy and audacity to shape the next phase of her career. This inspiring conversation is filled with practical guidance for lawyers who want to build authority and take control of their brand and future. Chapters (00:00:00) - Law Firm Leadership: Social Media Is a Marketing Tool(00:01:12) - Sarah Williams on the Wall(00:01:34) - I Transitioned to Singleton Schreiber(00:05:21) - Law firms' social media presence(00:09:58) - Sarah Williams at the Brand Conference

Number One Law Firm Marketing Tool If you want more profit in your law firm with less chaos, grab my Law Firm Profit Playbook - https://bigbirdaccounting.com/playbook.

Schneider, Dirk www.deutschlandfunk.de, Corso

In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...

Time spent on converting new clients is one of the biggest pain points for any business. We've all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a waste of time. Wouldn't it be great to know before you even started the conversation...

Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...

What your website reflects determines how much patients trust you before they ever step through your doors. Regan Robertson sits down with Phoenix Dental Agency's Kenny Davenport and Sara Hansen to uncover the uncomfortable truth about online presence, conversion, and what patients really see when they find you online before they ever meet you in person.

Joel is joined by a creative boss who is different on purpose…and proud of it. Kim Kramer is the fearless leader and marketing queen behind the award-winning Square Peg Marketing, where she and her team are a powerhouse of talent. For more than 15 years, she has blended cutting-edge creativity with data-driven insights to help bold brands move the needle. Nothing basic. Just bold, splashy solutions for businesses that are ready to level up.Website: https://www.neverfitin.com/ Instagram: https://www.instagram.com/kimakramer/?hl=en Facebook: https://www.facebook.com/kimkingkramer/Check out the conversation on YouTube: https://youtu.be/yjO8uG1BNfM

Send us a textIn this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field.Key topics include:Christine's journey: from broadcast journalist to Expert Authority CoachThe power of authentic visibility and how vulnerability can strengthen your brandHow to pick the right platforms (podcasting, video, social, etc.) based on where your ideal clients areMarketing on a shoestring: low-cost tools and strategies that deliver big impactOvercoming imposter syndrome and stepping into your authorityBuilding a media kit, leveraging podcast guesting, and crafting content that positions you as an expertBranding essentials: professional headshots, unique title/positioning, and trademarking your “expert brand”How to repurpose one piece of content into many—stretch your effort for maximum reachPractical next steps for listeners who want to start building their expert authorityIn just one focused hour, we'll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You'll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.This is your chance to get real answers to the questions you've been dying to ask—from someone who's actually been there.Book your session as you need it—no strings attached.Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces I @thebusinessofbeautifulspacesThornton Design I @thorntondesign

In this episode of the Ardan Labs Podcast, Bill Kennedy talks with Zack Holland, CEO & Founder of Averi AI, about his journey from early life in Ecuador's Amazon rainforest to building an AI-powered marketing platform. Zack shares lessons from early business ventures, the challenges of running startups, and the evolution of his entrepreneurial mindset. They explore how Averi AI helps marketers become more creative and efficient, the importance of data security and trust in AI, and what it takes to innovate in a rapidly evolving digital landscape.00:00 Introduction02:54 Marketing and AI Evolution05:58 Changing Digital Landscape09:04 Early Life and Influences12:02 From Ecuador to Utah18:00 First Business in High School29:53 LLMs and Entrepreneurship39:44 Lessons from Failure43:46 Starting a Marketing Agency56:19 Founding Avery AI01:08:10 Trust and Data Security01:13:14 Marketing and AI Adoption01:17:58 AI Challenges and Opportunities01:26:00 Contact Info Connect with Zack: Linkedin: https://www.linkedin.com/in/zackhollandX: https://x.com/zack_hollandMentioned in this Episode:Averi AI: https://www.averi.ai/Want more from Ardan Labs? You can learn Go, Kubernetes, Docker & more through our video training, live events, or through our blog!Online Courses : https://ardanlabs.com/education/ Live Events : https://www.ardanlabs.com/live-training-events/ Blog : https://www.ardanlabs.com/blog Github : https://github.com/ardanlabs

Not all credentials belong on your resume. Some get you hired. Others? They're just taking up space.In this episode, I break down:✅ Credentials that recruiters actually care about❌ Credentials that hold you back (and why)

Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of Instagram for Artists (10:00) - Live Streaming as a Marketing Tool (15:00) - The Role of Personal Connection in Art Sales (20:00) - Understanding the Instagram Algorithm (25:00) - The Need for Diverse Content (30:00) - Call to Action: Posting Beyond Your Art (35:00) - Conclusion: Preparing for a Successful Q4 ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

How can you grow your podcast and turn it into a thriving business? Founder of Podcast Marketing Hub, business coach, strategist and podcaster Kylee Chandler found her calling in helping other entrepreneurs, creatives and coaches scale their visibility and use their platform as a powerful, heart-centered tool to build an aligned business. She shares proven marketing tips on how to increase your podcast listeners, create content that builds deep audience trust, nurture your superfans through your podcast and email list, monetize your message, and lead a business and life with intention and ease. - Join Cathy at her retreat Sept 13-15th in Boca Raton, Florida! Get $500 off until July 15th cathyheller.com/infiniteyes- Start your free trial of the Confetti Collective for bonus episodes, curated collections, and more cathyheller.com/confetti - Learn more about Kylee's new course at Podcastmarketinghub.com/cathy- Follow Kylee on Instagram @sheroamsoutside and @kyleejchandler- Listen to Kylee's podcast, Podcast Growth and Marketing Tools for Female Entrepreneurs wherever you listen to podcasts - Thanks Zocdoc! Zocdoc.com.DREAMJOB to find and instantly book a top-rated doctor today- Thanks Miracle Made! TryMiracle.com/DREAMJOB and use code DREAMJOB to claim your free 3-piece towel set and save over 40% off Some of the links in the show notes above are affiliate links. This means that if you click on the link and make a purchase, we may earn a small commission at no additional cost to you. These commissions help support our podcast and allow us to continue creating content. We only recommend products and services we genuinely believe in. Thank you for your support! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marketing is a skill I've truly mastered over my years as a business owner. Early on, I realized something powerful: I didn't need to be the best in my industry or have the most perfect product—I just needed to have the best marketing. If you want your business to succeed, you must learn how to effectively communicate with your audience. It's all about getting the right people to know who you are, understand what you offer, and see the value in what you provide. In todays episode, we're talking all about it.   Important Links: Want to save yourself the hassle by running your marketing, website, and entire business on a single platform? Check out my software, Equipt360  Need help creating an offer for your next business venture? Try my bootcamp! Offer Blueprint Bootcamp